Black Belt Web Marketing.pdf - Costa del Sol

To prepare the page for registration, follow the guidelines in the exercises in this lesson just as if
you were registering a standalone web site:
1. Select a popular page for a product or service for separate registration.
2. Assign a title worthy of a standalone Web site.
3. Develop keywords and descriptions for the page being registered.
4. Select an automatic registration service to register the new page.
5. Manually register the page at the major search engines that permit multiple page registrations.
Exercise 2-9 – Recapping Ideas in This Lesson
The most important ideas that you learned in this lesson and that will have the most impact on
web traffic are:
The importance of registering your site periodically as registration data requires updating.
How you can improve your site’s standings in searches thereby significantly boosting web traffic.
Titles have a major impact on how well your site does in a search. An effective title:
Includes keywords
Is interesting
Reflects alphabetical order
The descriptive text at a Web site affects a search ranking. An effective description:
Has keywords in it that will help target audiences find your Web site
Includes text on the home page where search engines start cataloging contents.
Is positioned near the top of pages because search engines attach more importance there.
How to use meta tags to improve your site’s position at some search engines.
How your site’s ranking is improved by placing numerous links to it at other web sites.
Lesson 2 Pg. 30