Black Belt Web Marketing.pdf - Costa del Sol

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How to avoid having frames or image maps in your web design harm search result rankings by using meta tags or having a text version. The importance of assembling in advance data to be used for registering and what data is required. Guidelines for choosing keywords by which searchers will find your site: Use pertinent keywords Use single words not phrases Don’t use words nobody would think of Don’t use generic words such as ‘Web’,‘Internet’, etc. that are at nearly all sites. Don’t start off the title with one-character words or numbers be some search engines don’t recognize them. Include your business name because that is how some customers will find you. Why it’s a good idea to use an automatic registration service to register your site with hundreds of minor search engines. Your time is too valuable to register at these and the cost is minimal. Why you should register manually at the major search engines. The importance of major search engines in generating web traffic and shortcomings of automatic registration make manual registration the only way to go for these search engines: Yahoo AltaVista InfoSeek Excite Lycos HotBot WebCrawler Lesson 2 Pg. 31
Magellan More 4-star search engines at WebStep 100. The importance of verifying that registration was successful because of the unreliability and backlogs at major search engines. The potential for increasing web traffic by registering multiple pages and the steps for preparing a page for separate registration. Lesson 2 Pg. 32
Page 1 and 2:
Self-Learning Self Learning Guide a
Page 3 and 4:
Lesson 6 - Developing a Database of
Page 5 and 6:
What Is "Black Belt Web Marketing"?
Page 7 and 8:
How to Use Our Guide A Black Belt M
Page 9 and 10: Lesson 1 - Developing a Black Belt
Page 11 and 12: Overview of Web Traffic Concepts Th
Page 13 and 14: Sometimes all it takes is a new pag
Page 15 and 16: Persistence Persistence means to co
Page 17 and 18: Exercise 1-2 -- Introducing the Web
Page 19 and 20: A contest A FAQ A report or white p
Page 21 and 22: _____________________________ Local
Page 23 and 24: __________________________ ________
Page 25 and 26: ___________________________________
Page 27 and 28: Participating in discussion groups
Page 29 and 30: Completing the Web Traffic Plan Ele
Page 31 and 32: Lesson Objectives Upon completion o
Page 33 and 34: Understanding the Registration Proc
Page 35 and 36: you aren’t the one responsible fo
Page 37 and 38: descriptive text inside your site,
Page 39 and 40: ___________________________________
Page 41 and 42: 6. City: City of residence for the
Page 43 and 44: 3. What keywords do competitors use
Page 45 and 46: Write and Rewrite Another considera
Page 47 and 48: 4. Prepare a 25-word draft: _______
Page 49 and 50: Quality of the Site: I imagine that
Page 51 and 52: Netcreation’s Postmaster2 = http:
Page 53 and 54: the Change Form instead of the Add
Page 55 and 56: 9. Magellan (http://www.mckinlye.co
Page 57 and 58: Re-register to Reflect New Content
Page 59: To prepare the page for registratio
Page 63 and 64: Lesson 3 Objectives Upon completion
Page 65 and 66: What Makes an Announcement Work? An
Page 67 and 68: Type of Information Found in Signat
Page 69 and 70: "Puzzled by Pathetic Web Traffic???
Page 71 and 72: more. Announcing is a lot like regi
Page 73 and 74: You will find a number of suitable
Page 75 and 76: comp.infosystems.www.misc misc.crea
Page 77 and 78: Exercise 3-5 -- Targeting Special I
Page 79 and 80: Other keywords: _______________ ___
Page 81 and 82: Add a personal touch to the body Of
Page 83 and 84: (Newsgroups) (Mailing Lists) Lesson
Page 85 and 86: With 10,000 or more subscribers Wit
Page 87 and 88: 9. After a suitable waiting period,
Page 89 and 90: Lesson 4 - Increasing Web Traffic w
Page 91 and 92: Classified Ads as a Way to Increase
Page 93 and 94: The description should be written i
Page 95 and 96: Exercise 4-2 -- Selecting Sites for
Page 97 and 98: Many of the techniques for maximizi
Page 99 and 100: 4.Test the offering used to entice
Page 101 and 102: Worksheet for Exercise 4-4 Recordin
Page 103 and 104: To improve the odds of your classif
Page 105 and 106: Lesson Objectives Upon completion o
Page 107 and 108: Steps in a Link Campaign An aggress
Page 109 and 110: 2.Separate book marked resources yo
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1001 FREE Places to Promote Your Si
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Similar Sites Directories Found wit
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7. Be prepared to tell the director
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Exercise 5-5 - Requesting Links at
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Guidelines for Requesting Another S
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If you have a product or service up
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Compiling a super directory is not
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Exercise 5-8 - Recapping Ideas in T
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Lesson 6 - Developing a Database of
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Worksheets for Lesson 6 Evaluation
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Exercise 6 -1 - Evaluating Other Si
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has any potential for your own site
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1.Known Competitors: Start with a l
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to have a greater number of links p
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11) Valuable Contents: What valuabl
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Completing the Worksheet for Findin
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2.Super Directories: List informati
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4.Ask Discussion Groups: Post quest
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Continue to add to this database. N
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Show imagination and creativity: Ok
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URL Spider's Best of the WebForm Wi
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Being selected as a "cool" or "hot"
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In this lesson you will: Lesson Obj
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Requirements for Profitable Partici
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Exercise 7-2 -- Evaluating Which Di
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discussions. A nice feature at this
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Announce a Publication: Net users l
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Exercise 7-3 -- Planning to Partici
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posting for your own use. Caution:
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To post your message in a mailing l
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4.Note the date published. If after
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threads are. Draft acceptable messa
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Upon completion of this lesson you
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Exercise 8-1 -- Building Your Email
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guest books also offer an innocuous
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Events at site Announcements Achiev
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It is probably a better choice than
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Bring list management in-house only
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Formatting: Test to see that your e
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Describe new events and contents at
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Yahoo: Look for places to announce
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Compare your newsletter to these gu
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7. Add your newsletter to super dir
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Note your ideas for personalizing y
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the first step toward establishing
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Many types of autoresponders are av
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cluttered with unwanted e-mail. Som
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Receive important announcement Noti
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Conduct special promotions Promote
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information about un-subscribing, s
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Lesson 9 -Publicizing Your Site to
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Worksheets for Lesson 9 Worksheet f
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The traditional press release used
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Decide on the message: The message
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Exercise 9-2 - Making Your Site Mor
Page 221 and 222:
Worksheet for Exercise 9-2 Planning
Page 223 and 224:
7. Reviewer’s Guide: You may be a
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Quotes Are a Good Idea: A good rule
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subject for your press release. Try
Page 229 and 230:
11) Where to Study Other Releases f
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Off-Line Sources: addition to the m
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Also, continue to maintain your lis
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Regional Media: Oftentimes local ne
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1. Subject Lines: Catching a journa
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___________________________________
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mention your site and/or link to it
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eleases takes practice. Persistence
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___________________________________
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web. Internet News Bureau: Best for
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Summarize what other pages or featu
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Lesson 10 -- Advertising Online Les
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Worksheets for Lesson 10 Worksheet
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service, and monitor number of visi
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One of the biggest advantages of on
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9.Plan and test special offers or i
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Cryptic Message: Did you ever click
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10.Change Banners Frequently: Havin
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etter understanding of how to read
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four-star search engines at http://
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Directrix Advertising -- http://www
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Early Testing Stages of Your Advert
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Exercise 10-5 - Tracking the Effect
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Guidelines for Tracking the Effecti
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2. Install Auditing Tools: Be ready
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Exercise 10-7 - Trying Banner Ad Ex
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Questions to Ask Before Committing
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For larger mailings to general audi
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Where to Find Sponsorship Opportuni
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Exercise 10-9 -- Using Off-Line Adv
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A clever, cryptic message can incre
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Survey visitors to your site. Major
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Product manuals Company newsletters
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Lesson 11 Objectives Upon completio
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Exercise 11-3 -- Leveraging Popular
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View Possible Events as Subject for
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Note: For those of you to whom it i
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Marketing ideas sometimes from comp
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gaining on you. Reputations can be
Page 307 and 308:
Appendix A - Glossary of Terms Appe
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CPM also Cost per thousand The cost
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Majordomo A popular list server tha
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World Wide Web A hypertext-based sy
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Promotion Software 123Promote! Prom
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Discussion Group Resources Exposure
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Media Resources http://www.gugerell
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Direct Contact Publishing's media g
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A Morgan Stanley report on the stat
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Rank This Tests top search engines
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Tom Steinert, Inter@ctive Week, tom
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CNet--Net editor, Jeff Pelline Web
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DBMS, 73647.2767@compuserve.com BBS
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The Business Journal, pdxbj@telepor
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Newspapers Associated Press Online,
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Daytona Beach News-Journal, 74142.1
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Portales News-Tribune, pnt4481@aol.
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The Riverfront Times, rft@plink.gei
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Jonathan,Miller,The Sunday Times,co
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you’ve used in the past returns a
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The web is getting so vast, it’s
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Guidelines for Completing the Prese
Page 351 and 352:
B. Key Words Used for Registration
Page 353 and 354:
V. Linkage Campaign A. Directories
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B Newsgroups (Identify the newsgrou
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D. Results of Media Campaign (Ident
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C. Future Implementation (list what
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5.Put what you learn in the proper
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3) Free Email Create an e-mail web
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21) Interview a celebrity If you in
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already put together a quality semi
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easy, step-by-step format how to su
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(800)724-7900 68) Host forums Creat
Page 373 and 374:
Dear Netrepreneur, - Another Resour
Page 375 and 376:
There's something here for everyone
Page 377 and 378:
- Another Resource To Help Your Bus
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