Black Belt Web Marketing.pdf - Costa del Sol

Worksheet for Exercise 3-8
Targeting Special Interest Mailing Lists
1.Go to this Web site to begin your search http://www.lsoft.com/lists/listref.html.
2.Search based on keywords in Exercise 3-5.
3.Review archives or other database if available for type of discussions
4.Study members’ postings for appropriateness.
5.Subscribe to lists you consider appropriate for your announcements.
6.Add selected lists to Group Evaluation Report in started in Exercise 3-7.
7.Evaluate lists for the report. Note which to remain a member of and which to un-subscribe
after the announcement.
8.Customize the announcement to be more acceptable to each list:
Subject line
Personal touch to body of the announcement
Offer something of value
Modify the signature for the list
Lesson 3 Pg. 25