JOB DETAILS Job Title: Advertising & Partnerships ... - P&O Ferries
JOB DETAILS Job Title: Advertising & Partnerships ... - P&O Ferries
JOB DETAILS Job Title: Advertising & Partnerships ... - P&O Ferries
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<strong>Job</strong> <strong>Title</strong>:<br />
Department:<br />
Section:<br />
<strong>JOB</strong> <strong>DETAILS</strong><br />
<strong>Advertising</strong> & <strong>Partnerships</strong> Acquisition Manager<br />
Commercial and Passenger Services<br />
Marketing<br />
PURPOSE OF <strong>JOB</strong><br />
• Responsible for achieving the maximum ROI for through the line Acquisition Marketing<br />
for UK, Ireland, France and Belgium<br />
• Management of <strong>Advertising</strong>, Sponsorship and Tourist board campaigns<br />
• Develop new revenue streams through integrated partnerships with B2B customers, tourist<br />
boards and promotional partners<br />
DUTIES AND RESPONSIBILITIES<br />
• Responsible for planning through the line marketing activities to achieve route revenue<br />
objectives – ensuring that all of our projects have a strong, multi-channel commercial focus<br />
• Management of online campaigns<br />
o PPC campaigns ensuring P&O keywords are kept up to date and we are buying<br />
efficiently and liaise with the UK and Europe ecommerce Managers on SEO cross<br />
over and the UK Acquisition Manager for cross over with affiliates<br />
o Display banner campaign for markets responsible in addition to monitoring cross<br />
over with Tourist Board and 3 rd party campaigns.<br />
o Testing, analysis and development are crucial to this role.<br />
• Manage all offline activities including advertising and sponsorship and ensure integration<br />
wherever possible with online<br />
o Management of Sponsorship projects within markets responsible for ensuring<br />
maximum exposure – review and propose opportunities and when signed off ensure<br />
P&O <strong>Ferries</strong> brand exposure and ROI is maximised.<br />
• Manage the Tourist Board activities ensuring maximum ROI and exposure for the brand<br />
o Put together proposals to secure Tourist Board funding, maximising P&O <strong>Ferries</strong><br />
revenue objectives.<br />
• Oversee campaign delivery to ensure these are timely, on budget and meet objectives set.<br />
• Maintain a clear knowledge of the competitive environment<br />
• Work closely with the European Acquisition and other UK Acquisition Manager to ensure<br />
we are aligning our strategy and execution of our plans.<br />
• Responsible for writing the yearly planning documents for markets and areas managed.<br />
Present and share marketing plans to key stakeholders around the business.<br />
• Deliver market-leading creative executions for integrated campaigns across all routes<br />
responsible.<br />
• Measure the performance of campaigns within metrics set, share results and use results for<br />
future planning.<br />
• Work alongside the ecommerce and retention teams to ensure any DM or ecommerce<br />
activity is consistent with Acquisition activities – taking the lead to ensure teams are<br />
briefed and objectives fulfilled<br />
• Work with the Retail Operations team to seek offers/promotions to support/add value to<br />
partnerships, promotions and 3 rd party operators
• Responsible for writing copy for both on and offline promotions/tourist board sites etc<br />
• Responsible for maximising traffic to our site(s) through effective online, promotional and<br />
partnership marketing ensuring targets are met and ROI is maximised<br />
• Communicate with marketing team KPI’s for creative and activity effectiveness<br />
• Manage and report A&P budget for areas responsible<br />
• Achieve promotional revenue/volume targets for the direct market through 3 rd parties in all<br />
countries across all routes<br />
• Attend industry shows, events. Exhibit where appropriate<br />
• Ensure consistency of message, brand and product by working closely with the other<br />
marketing teams<br />
• Work with the retention team to test and deliver new opportunities for the P&O <strong>Ferries</strong><br />
business/brand<br />
• Work with the planning and yield management team to optimise promotional sales through<br />
distribution channels with limits that are supportive of the business plan<br />
• Provide cover as required for other team members<br />
• To ensure the safety of yourself and others in the carrying out of your duties.<br />
• Carry out such other duties as are consistent with your role and your skills and capabilities<br />
as may, from time to time, be required by the company.<br />
LIVING OUR VALUES – THE WAY WE DO BUSINESS EVERY TIME<br />
• Integrity – plain talking, honest, fair, respectful, deliver promises<br />
• Can do attitude – make things happen, positive and energetic<br />
• Team spirit – one P&O team, co-operative, trust and support each other, draw on strengths<br />
• Innovative – listen, learn, pioneer, challenge<br />
• Simplicity – efficient, hassle free, clarity<br />
KEY COMMUNICATION AND WORKING RELATIONSHIPS<br />
• Acquisition Controller – line manager<br />
• Acquisition Managers – UK and Europe team members<br />
• Acquisition Executives – UK and Europe team members<br />
• Retention team – key interface to work with on brand guidelines, pricing, customer<br />
tracking, integrated campaigns<br />
• ecommerce team– ensure consistency across campaigns plus provide support with web<br />
• Contact Centre Planning Manager – contact centre implications and planning<br />
• External agencies – to support/assist in campaign delivery/partnerships<br />
RESPONSIBLE TO<br />
Acquisition Controller<br />
RESPONSIBLE FOR<br />
Own work
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