sharing creativity & caring for your business ... - Stampin' Up!

artistry
Teresa Giordano
senior manager
fort lauderdale, florida
If you’ve ever moved away
from your loved ones, you may
understand a portion of what
Teresa Giordano, a senior
manager from Fort Lauderdale,
Florida, feels. She left her family and friends and moved to the United
States 12 years ago, and she still misses those she left behind. But
when she discovered Stampin’ Up! about 10 years ago, she fell in
love—with more than just the products. “My interest in Stampin’
Up! grew when I noticed that it helped me to get out of my sadness
and depression after leaving my family and friends in Venezuela
and coming to a very different country,” she says. “It was very
difficult for me to start all over again, but when people started to
know me through the cards or projects I gave away, little by little
I started making friends and I developed great friendships that
have lasted.”
Inspiration for projects can be found almost anywhere, Teresa tells us.
“The best way to keep myself inspired to create is to stay in touch with
those who are inspired by the same things as me, like crafts,” she shares.
“I would say that I maintain [my creativity] because of the many talented
demonstrators on Stampin’ Connection and the doses of creativity that
Stampin’ Up! gives us in publications and training videos. It also comes
from my customers who want unique and different projects.” And as
you can see from her playful Out on a Limb projects, Teresa certainly
knows how to give her customers what they want. We were definitely
excited to see her creations when they arrived in our office (though we
will admit that a few of us had a slight fright when we opened the Happy
Halloween coffin and were surprised by the spooky Halloween sounds).
“Whatever project you do, do it with love and always
keep in mind that you can give a smile to the person
who is going to receive it.”
trick or treat house
Out on a Limb Set; Basic Black, Crumb Cake, Old Olive, Pumpkin Pie, and Whisper White
Card Stock; Basic Black Classic Stampin’ Pad; Whisper White Craft Stampin’ Pad; Basic
Black, Blush Blossom, Old Olive, Pink Pirouette, and Soft Suede Stampin’ Write® Markers;
Silver Brads; Stampin’ Dimensionals; Curly Label, Scallop Edge, Scallop Trim Border,
3/16" Corner, and 1-3/8" Square Punches; Big Shot; Square Lattice Textured Impressions
Embossing Folder; Stamping Sponges; My Digital Studio ; black wire
have a wicked halloween box
Out on a Limb and Wicked Cool Sets; Basic Black, Crumb Cake, Daffodil Delight, and
Whisper White Card Stock; Basic Black, Daffodil Delight, and Old Olive Classic Stampin’
Pads; VersaMark Pad; Blush Blossom, Old Olive, Pink Pirouette, Sahara Sand, and Soft
Suede Stampin’ Write Markers; Black Stampin’ Emboss Powder; Basic Black 5/8" Satin and
Pumpkin Pie 1/8" Taffeta Ribbon; Stampin’ Dimensionals; Crystal Effects; Bitty Bat, Scallop
Trim Border, and 3/16" Corner Punches; Big Shot; Perfect Polka Dots Textured Impressions
Embossing Folder; Stamping Sponges; tin
happy halloween treat coffin
Out on a Limb Set; Basic Black, Old Olive, Pumpkin Pie, and Very Vanilla Card Stock;
Wicked Fun Specialty Designer Series Paper; Basic Black Classic Stampin’ Pad; Vanilla
Shimmer Smooch Spritz®; Basic Black 1-1/4" Striped Grosgrain Ribbon; Natural Hemp
Twine; Stampin’ Dimensionals; Bitty Bat, Extra-large Oval, 1-3/4" Circle, and 2-3/8"
Scallop Circle Punches; Big Shot; Square Lattice Textured Impressions Embossing Folder;
Stamping Sponges; black wire
happy halloween card (4-1/4" x 5-1/2")
Out on a Limb and Teeny Tiny Wishes Sets; Basic Black, Crumb Cake, and Very Vanilla
Card Stock; Basic Black Textured Card Stock; Crumb Cake Medium Envelopes; Basic
Black Classic Stampin’ Pad; Whisper White Craft Stampin’ Pad; Old Olive 1-1/4"
Striped Grosgrain Ribbon; Natural Hemp Twine; Silver Brads; Holly Berry Bouquet
Designer Buttons; Stampin’ Dimensionals; Cutter Kit; 1-3/8" Circle and 1-3/4" Scallop
Circle Punches; Big Shot; Perfect Polka Dots Textured Impressions Embossing Folder
*Because these projects were created before the Last Chance Lists posted, some projects
were made with products that have since retired.
Teresa, who typically has events at least once a week, has found it very
helpful to display projects at her events which feature the technique and
products she’ll use in her demonstrations. “The display is based on the
technique or product I am featuring [in the workshop]. Customers like
that a lot because they can see all the things that can be done with the
same technique or product,” she says. “I am very pleased when I see my
customers taking pictures and asking about the details of the projects.
It shows me that they liked what they saw.” This is also a great way to
upsell other products that work well with what you’re demonstrating.
In addition to sharing her inspiring projects at her events, Teresa
keeps her customers coming back by keeping them “posted
with promotions, meetings, classes, daily projects on my blog,
free tutorials, sending projects by e-mail, organizing swaps [for
customers], and giving away cards. I also give them all the details
they need to organize their parties, from the invitations to the
goody bags. Any detail helps.” It’s obvious from the work she does
for her customers and the projects she creates that Teresa loves
what she does. It’s not just about the craft for her; stamping has
allowed Teresa to feel at home when home seems far away.
september 2011 11