28.07.2014 Views

TOTAL

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

TOTAL NET PAID CIRCULATION OF THIS ISSUE EXCEEDS 23,000

Presents

SeaHttg Scrvice

'n this issue

NORMAN SHANNON. Omaha. Neb. FRANK M. PAUL, tidianapolis. Lid. ABE LUDACER. Toledo. Ohio

•NATIONAL EXECUTIVE EDITION

Including iht Sectional N«ws Pages of All Edition!


'^.

^^ This will revive

(T h/m,Leo."


LEO TO

THE

RESCUE!

/ year's JHy. It

^^^^//^^

^

W'^:

.S;


J,..^vJJi'.:^.,.,.-..*Jv..^,,.,J....j,*.:.,,^J.JJ..;..,^..,.;l+.....4.JJ*.,.,|l

•from tlic Atlantic to tKe Pacife

A

-IV A 5

(T^

M

^\,^

¥

it-

I.*

X

\i^^M

V

JACK JANIS DON DORIS

CARSON PAIGE DePORE^-^DAY

;e

OSCAR LEVANT S. Z SAKALL fohtunio bonanova

MICHAEL CURTIZ ALEx'gOTTLIEB

A MICHAEL CURTIZ PRODUCTION

Scra«n Plav by iullu* J & Phll'p G EDSlein AddiOooal Dinlosue by I A. L Otamof

r,..^.-...^4,..,,. yi.-....j^,,..-,. A..-..-

A musicdl

..^^,^Vr^•^.1^

as tresh as a sea brd

"V,..;^


i!^*', '^...-k.:.-. /"'. vf

•'*""••'


-^ir^--' J -.i-'-^",,.. ./•'•>f ,.; ..-.^.{-J .'.

'^ entertainment et^er so ^erri-fic/

^*»-7T^" '-'«^>f- jf


m,' # *':• ;,.'*J^^ ' •

-^Pttt

^chnicolor


':

THE NATIONAL FILM WEEKLY

PUBLISHED IN NINE SECTIONAL EDITIONS

BEN SHLYEN

Editor-in-Chief and Publisher

JAMES M. JERAULD Editor

NATHAN COHEN Associate Editor

JESSE SHLYEN Managing Editor

IVAN SPEAR Western Editor

FLOYD M. MIX Equipment Editor

RAYMOND LEVY General Manager

Published Every Saturday by

ASSOCIATED PUBLICATIONS

Editorial Oiiices: 9 Rockeieller Plaza, New York 20,

N. Y. Raymond Levy, General Manager; James M.

Jerauld, Editor; Chester Friedman, Editor Showmandiser

Section; A. J. Stocker, Eastern Representative.

Telephone Columbus 5-6370, 5-6371, 5-6372. Cable

address: "BOXOFriCE, New York."

Central Oiiices: 1327 South Wabash Ave., Chicago

5, 111. Jonas Perlberg, Manager; Donald Maggart,

Central Representative. Telephone WEBster 4745.

Western Cilices: 6404 Hollywood Blvd., Hollywood

22, Calif. Ivan Spear, Manager. Telephone GLadslone

1186.

Washington Oiiices: 302-303 International Bldg., 1319

r St., N. W. Lee L. Garling, Manager. Telephone

NAtional 3482. Filmrow: 932 New Jersey, N. W. Sara

Young.

London Oiiices: 136 Wardour St., John Sullivan, Manager.

Telephone Gerrard 3934-5-6.

Publication OlUces: 825 Van Brunt Blvd., Kansas City

1, Mo. Nathan Cohen, Associate Editor; Jesse Shlyen,

Managing Editor; Morris Schlozman, Business Manager.

J Herbert Roush, Manager Advertising Sales

and Service. Telephone CHestnut 7777-78.

Other Publications: BOXOFFICE BAROMETER,

published in November as a section ot BOXOFFICE;

THE MODERN THEATRE, published monthly as a

section ol BOXOFFICE.

ALBANY—21-23 Walter Ave., M. Berringan.

ATLANTA— 163 Walton, N. W., P. H. Savin.

BIRMINGHAM—The News, Eddie Badger.

BOSTON—Frances W. Harding, Lib. 9814.

BUFFALO— 157 Audubon Drive, Snyder, Jim Schroder.

CHARLOTTE—216 W. 4lh, Pauline Griffith.

CINCINNATI— 1634 Central Parkway, Lillian Seltzer.

CLEVELAND—Elsie Loeb, Fairmount 0046.

DALLAS-^525 Hollard, V. W. Crisp, I8-97SO.

DENVER— 1645 Lafayette, Jack Rose, TA 8517.

DES MOINES— Register & Tribune Bldg., Russ Schoch.

DETROIT— 1009 Fox Theatre Bldg., H. F. Reves.

Telephones: RA 1100; Night, UN-4-02I9.

HARTFORD— 109 Westborne, Allen Widem.

HARRISBURG, PA.—Mechanicsburg, Lois Fegan.

INDIANAPOLIS—Rt. 8, Box 770, Howard M. Rudeaux.

MIAMI— 66 S. Hibiscus Island, Mrs. Monton E. Harwood.

2952 Merrick Rd., Elizabeth Sudlow.

MEMPHIS—707 Spring St., Null Adorns, Tel. 48-5462.

MILWAUKEE—529 N. I3th, J. R. Gahagan, MA-a297.

MINNEAPOLIS—29 Washington Ave. So., Les Rees

NEW HAVEN—42 Church St., Gertrude Lander.

NEWARK, N. J.—207 Sumner, Sara Carleton.

NEW ORLEANS— Mrs. Jack Auslet, 3137 Elysian Fields

Avenue.

OKLAHOMA CITY—216 Terminal Bldg., Polly Trindle.

OMAHA—Omaha World-Herald Bldg., Lou Gerdes

PHILADELPHIA^901 Spruce St., J. M. Makler

PITTSBURGH—86 Van Braam St., R. F. Klingensmith

PORTLAND, ORE.—David C. Kahn, BR, II8I, ext. 156

RICHMOND—Grand Theatre, Sam PuUiam

ST. LOUIS—5149 Rosa, David Barrett, FL-3727.

SALT LAKE CITY—Deseret News, Howard Pearson

SAN ANTONIO—333 Blum St., L. J. B. Kelner.

SAN FRANCISCO—25 Taylor St., Gail Upman,

ORdway 3-4812.

SEATTLE—928 N. 84th St., Willard Elsey.

TOLEDO-4330 Willys Pkwy., Anna Kline.

IN CANADA

CALGARY—The Albertan, Wm. Campbell.

MONTREAL—4330 Wilson Ave., N. D. G., Roy Carmichael.

Walnut 5519.

ST. JOHN— 116 Prince Edward St., Wm. J. McNulty.

TORONTO—242 Milwood, Milton Galbraith.

VANCOUVER—411 Lyric Theatre Bldg., Jack Droy.

VICTORIA—938 Island Highway, Alec Morriman.

WINNIPEG—The Tribune, Ben Lepkin.

Member Audit Bureau or Circulations

Entered as Second Class matter at Post Office. Kansas City, Mo.

Sectional Edition, $3.00 per year; National Edition, $7.50

I

OXOFFICE

FOUL PLAY!

.Implementation of the industry's

public relations program on the local level is commencing to

take hold. According to the Theatre Owners of America, the

work has been started in 3,000 cities, towns and villages. As

a result newspapers with an aggregate of about 8 million

circulation, numerous radio announcements, speakers before

theatre audiences and other groups have carried "favorable"

stories about motion pictures and the industry to the public.

That's a good start. And it's as it should be. But the ball

has got to be kept rolling, for a lot of the "wrong stuff" has

been getting into print and on the air for too long a time. It

isn't going to be overcome overnight.

There are still soreheads on the fringe—outsiders who go

out of their way to take a crack at "the movies." One such

instance came into evidence in last Sunday's Kansas City Star,

when a feature writer, who generally writes about real estate

and small-talk personality stuff, struck the industry a nasty

blow below the belt. And all because five years ago he had

to wait in the lobby of a neighborhood theatre, which, because

of a help shortage, had closed off its balcony, and he didn't

get to see the picture. Boom! That kept him away from motion

pictures these five years. But he hadn't forgotten the

incident and around it he vented his spleen at motion pictures

in general.

It seems to be a popular sport these days for people to

pick on pictures. It's bad enough that some seasoned critics

have taken on jaded views from seeing so many films they

have become hard to please. At least it is within their province

to criticize pictures for their entertainment's worth or lack of it.

But when just anybody who conducts a newspaper column

can dig back five years to air a peeve and rap a whole industry

and all of its product, because he didn't think constructively

enough to register his complaint with the manager at

the time of the "unfortunate" incident, we've just got to get

up on our hind legs and holler back at the newspaper that

allows such a policy.

Speaking of sport reminds that this same newspaper daily

devotes (morning and evening) from one to two pages for

sports news. Even when the local ball team is a dud (as it

currently happens to be), they are in there rooting. To a real

sports fan it might appear as sacrilege to say that more people

are interested in motion pictures, derive more pleasure and

at a pittance of the cost than from baseball, football, hockey

or what have you. But how many daily newspapers give

even an average of a daily column to news of motion pictures?

And when the ball team is a flop, we don't see them

berating the entire baseball league; or telling the public to stay

away because the bleachers were roped off.

11

i

it

til

a

I"

an

ilsli

l!

teii

f.a

fit

Vol. 53

MAY 2 2,

No. 4

19 4 8


I

are

,

people

I

1

I

Pcd


FACING TWELVE FEATURE LIMIT

ON U.S. FILMING IN ENGLAND

London Bars Studio Space

Deals Until Americans

Agree on Program

NEW YORK—There will be no large

scale transfer of production from Hollywood

to London. The British government

will not permit it. About la films per year

will be made in Great Britain and will

count for quota purposes.

Pending an agreement among producers

in this country on their production plans

in Great Britain the British government

will not allow them to preempt British

studios by advance agreement with the

owners.

SEE INDEPENDENT FINANCING

Many British studios are now practically

idle because of high production costs and

difficulty In securing financing. If this condition

continues, the British government will

find ways of financing independent producers.

Harold Wilson, president of the British

Board of Trade, a cabinet post, made these

statements to the house of commons early

this month.

Since then Fayette W. AUport, British representative

for the Motion Picture Ass'n of

America, has returned to London after two

weeks of conferences here, but silence has

been maintained as to the progress of his

talks.

So far some excitement has been created

in Great Britain by the apparent lack of

agreement among MPAA members and

SIMPP members. Several companies acted

spectacularly immediately after Eric Johnston's

return from London and shipped films

by air. Numerous statements have been

made about production plans. Wilson calls

this "jumping the pistol."

In this country some distributors contend

they can make outright purchases of

British

films in Great Britain and distribute them

here and in South America without contributing

toward the pool of receipts.

KORDA-SELZNICK TALENT DEAL

Sir Alexander Korda and David O. Selznick

have varied this approach by agreement

to share talent and other requirements

for production in Great Britain. Korda will

own distribution rights to the eastern hemisphere

and Selznick will take the western

hemisphere, presumably without regard to

any pooling agreement.

No official text of the British-American

agreement ending the 75 per cent tax has

been published. Wilson informed Parliament

three weeks ago that he had cabled Eric

Johnston that he thought it was time

to publish it in order to end misunderstandings

which have developed in England. Johnston

replied, according to Wilson, that he.

agreed. Nothing happened, however, and

deep silence descends on all MPAA representatives

when they are asked about this.

Copies of the agreement have been freely

circulated among member companies.

In the agreement there is no statement as

to how much of the blocked currency Amerl-

Deadline Is Passed to File Requests

For Rehearing of Paramount Case

WASHINGTON—With the expiration of

the 15-day supreme court deadline May 18

for filing rehearing requests in the Paramount

case decision, the judgment of the

high court automatically will become final

May 28. Any further litigation must be appeals

to the high court from future decrees

of the lower court on those questions remanded

to it, in the supreme court decision.

The ten-day lapse between the 18th and

28th is a supreme court regulation to allow

can companies can spend on production,

but Wilson told parliament that it would

not go beyond the limits of "fair competition."

He called the present studio idleness

a "tragedy" and said he intended to see

that British independent producers were financed.

No names have been mentioned to date

as to the members of a control board provided

in the agreement. Wilson says he

will include a representative of the British

industry among the two Britishers to be

appointed. Over here the impression prevails

that AUport will be one of the American

representatives and that the other will be

some American distribution representative

now resident in England.

After American companies have been allowed

to remit $17,000,000 to this country

and to invest $12,000,000 or more—probably

more—in production it is estimated there will

be somewhat over $10,000,000 left in England.

for the rehearing time, but inasmuch as

none of the defendants or appellants in

the case petitioned the court for any

further explanation of the judgment, the

ten-day period will pass uneventfully.

Meanwhile this week the Department of

Justice requested clarification of the Schlne

case decision, but as yet the supreme court

has not come through with an explanation

clearing up the doubtful points. The DofJ

wants to know whether or not a trustee

should be appointed to dispose of the 16

Schine theatres still unsold under the consent

decree of May 19, 1942.

The government brief said the questions

involved in the consent decree in which

Schine was to sell 16 theatres, did not depend

on the further divestiture proceedings

ordered by the supreme court, and that

enforcement of the decree "should not await

the entry of a final judgment as the further

proceedings which must precede a final judgment

are of uncertain duration. The appellants

agreed six years ago to do what the

district court was finally constrained to appoint

a trustee to do. That agreement was

made in consideration of a two-year continuance,

and its enforcement should no

longer be delayed."

The government contended that the supreme

court opinion set aside the divestiture

provisions of the decree pending findings by

the district court decision to appoint a trustee

to sell the five theatres as "merely implementing"

the divestiture provisions up for

reconsideration.

If the court believes, the brief asserted,

the trial court correctly decided that a trustee

for sale should be appointed to enforce

the consent order, the government should

have the right to move for an order appointing

a trustee.

If the high court believes the lower court

decision incorrect, the brief continued, "it is

important that this court specify the error

involved, as a guide" for the district court.

The Griffith decision handed down on May

3 by the supreme court along with the

Schine and Paramoimt judgments, provoked

no questions by any of the litigants involved.

It is expected that judgment will become final

for this decision also on May 28.

Fifth & Walnut Suit Trial

Resumes in Federal Court

NEW YORK—Trial of the $2,100,000 triple

damage antitrust suit brought by Fifth &

Walnut Corp., Louisville, against the majors.

United Artists Theatre circuit and Republic

resumed in New York federal court Monday

(171. Jurors were chosen the first day.

Harold Janicky, co-owner of Fifth & Walnut,

was the first witness for the plaintiff

Tuesday.

This can be invested in non-industry projects.

The agreement allows £2,500,000

($10,625,000) for this purpose.

There is no disagreement as to how the

American companies will share in the remitted

$17,000,000. It will be on a percentage

of receipts basis. The argument centers on

how the receipts from British films in this

country will be split. The theory of the

agreement was that British films would be

distributed, not owned, by American companies

and that the net would go into a pool

after deduction of distribution expenses.

Some U.S. distributors were quick to insist

that if they used their blocked funds in

England to buy pictures outright for nonsterling

areas in the world market they

could not be expected to put the U.S. receipts

into a pool.

The British are in favor of this. It gives

them a prospective income they had not

counted on.

8 BOXOFFICE :: May 22, 1948


VIDEO'S YEARLY FILM NEEDS SET

AT 1825 FEATURES. SMPE HEARS

SANTA MONICA. CALIF.—So potent

will television's impact be upon the motion

picture industry wlien video makes its expected

shift into liigh gear that filmdom's

output of celluloid may be required to

triple or even quadruple to supply the

demand.

That large-scale prediction, one of several

exhaustive analyses of the televisionfilm

relationship, was made by W. W,

Watts, vice-president of the Radio Corp.

of America, in one of the opening reports

at the 63rd semiannual convention of the

Society of Motion Picture Engineers at the

Santa Monica Ambassador hotel.

1.000 STATIONS AVAILABLE

Watts supplied statistics to blueprint his

prediction of an enormous increase in Hollywood's

production activity. Under the

proposed Federal Communications Commission

revision of television channel allocations,

he said, almost 1,000 video stations will

be available. If the same pattern is adopted

in television as in the AM-FM broadcasting

field, about 500 of these outlets will be affiliated

with the four major networks—each

one of which can be expected to carry two

and one-half hours of film material a day.

Tills would require 3,650 hours of film every

year.

In terms of film measurement. Watts amplified,

it would constitute 1,825 two-hour

features or 14,600 shorts—plus all of the additional

film material the network affiliates

and the remaining 500 independents will use.

Watts urged industry leaders to undertake

experimental production programs designed

to determine how television may best be

utilized in theatres. He advanced the possibility

of separate television theatres or houses

showing television in the lounges and pictures

inside.

"How the motion picture industry fits into

the television picture will be determined

solely by the industry itself." he said. "Television

is here and must be reckoned with."

He reminded that sound added "new dimensions"

to silent films and asserted video will

"carry the industry to greater heights."

MAY BRING UPHEAVAL

From SMPE President Loren Ryder came

agreement with Watts that television can

cause a greater upheaval in films than did

the advent of sound and the pledge that

the SMPE will make it its immediate aim to

aid in improving television techniques. Ryder

pointed out that since the SMPE's last convention,

held in New York, video has grown

from a ten-inch home receiver image to a

"reality on the motion picture screen."

Sharp criticism of film industry "laxity"

in allowing requests for television frequency

allocations to lapse was delivered in another

report on the video field by Paul J. Larsen,

member of the SMPE's television committee

and associate director of the U.S. Atomic

Energy Commission. Larsen recounted two

years of effort by the SMPE to persuade the

industry to inaugurate theatre television

experiments on video channels reserved by

the FCC, and declared that in 1947 the MPAA

declined to take definite action. He ex-

BOXOFFICE :: May 22, 1948

Jane Powell, MGM star, supplied the

entertainment at the opening SMPE

luncheon. At left is W. W. Watts, vicepresident

of the Radio Corp. of America.

On the right is Loren L. Ryder, SMPE

president.

pressed concern that the film industry should

permit television to be advanced by other

industries without "fully protecting its own

interests" and reminded that FCC video

chaimels may still be available if motion

picture executives can demonstrate that such

frequencies are required for experimentation

in the medium.

Larsen concluded with a plea for the in-

Easfman Develops

New Safety Films

SANTA MONICA—Eastman Kodak Co.

has developed a new type of safety film

as a substitute for cellulose nitrate film

now widely used for professional prints.

The new slow-burning film was described

before the 63rd semiannual convention of

the Society of Motion Picture Engineers

at the Ambassador hotel May 17 by

Charles R. Fordyce, superintendent of

manufacturing experiments at Kodak

Park, Rochester, N. Y.

Fordyce said EK has been experimenting

on the film since 1937. The new film

also has been tested commercially.

Fordyce said special prints of several feature

pictures have been circulated through

film exchanges in different parts of the

country. Altenrate reels of safety and

nitrate film were used in each print. Satisfactory

quality was obtained in every

respect, he declared.

Fordyce said the new safety film base

offers the following advantages: (1) low

shrinkage keeps film free from "buckle"

and in-and-out of focus images; (2) it

has strength, rigidity and flexibility similar

to nitrate film: (3> it has greater resistance

to effects of moisture and humidity:

(41 projection quality is superior

to earlier safety films and is equal to

nitrate film in screen steadiness and

appearance.

dustry to increase Its expenditures in support

of its engineers and criticized "indifference"

on the part of most major companies

toward scientific research, not only

in television but also in other fields.

From another television veteran, Ralph

Austrian of the Foote, Cone and Belding

advertising agency, came a salient analysis

of the effect of television on film attendance

habits. Disclosing results of a "sampling" of

415 video set owners in the four major boroughs

of New York City, Austrian revealed:

1. Television has had a definite "social

impact" on the families interviewed. Threequarters

of them reported that they spend

more evenings at home now that they have

a set.

2. Half of the set owners interviewed reported

that they go to the movies less often

now that they have bought a television receiver.

3. Most of those who are going to the

movies less were formerly "very heavy goers.

The movies are losing some customers."

NOVELTY TO WEAR OFF

Austrian cautioned that television is still

comparatively new and that it is "still too

early to judge the reaction of set owners

as they become accustomed to this medium."

He added, however, that the survey did not

bear out the theory of some that although

movie-going may fall off when a set is new,

attendance will pick up again as the novelty

wears off.

Experts from equipment companies, film

production units, research institutes and

other agencies dispersed technical information

on a wide variety of subjects ranging

from color photography and magnetic sound

recording to theatre loudspeakers, theatre

sites, film flicker and audio-visual educational

films.

President Ryder told the conventioneers

the SMPE has established more American

Standards Ass'n standards than any other

U.S. industry—an important achievement, he

declared, because "our world-wide market is

dependent upon the existence and the retention

of standards under which our product

can be played." He also cited important

progress in color and magnetic recording.

OTHER CONVENTION SPEAKERS

Two Important papers on color were delivered.

Dr. Ralph M. Evans, color superintendent

at Eastman Kodak. Rochester, discussed

"Seeing Light and Color" and presented

demonstrations designed to show that

"what we see depends as much on ourselves

and our experiences as on the external

reality which the light presents to our eyes."

Prof. Isay Balinkin of the University of Cincinnati

discussed "color phenomena" and offered

20 demonstrations.

Others who presented papers were James

A. Mauer: Thomas Miller. Eastman Kodak:

Carl Hittle. RCA- Victor: Howard Walls,

Academy of Motion Picture Arts and Sciences;

Lieut. Charles C. Shirley, of the USN bureau

of aeronautics; M. Robert Adams jr.

and Herman Schultheis, Telefilm, Inc.; and

E. G. Faludi, Toronto town planning consultant.


Allied Board Starts Move

For New Carrier Rates

DENVER—^A movement to bring film

carrier rates "into line" was launched at

the spring meeting of the Allied national

board here last weekend.

Complaints on film transportation costs

in the Kansas City, Minneapolis and Dallas

exchange territories were discussed with

representatives of the National Film Carriers,

Inc. Further conferences are to be

held in an effort to adjust rates in these

areas and anywhere else they seem out of

proportion.

The board also took up the problems of

television and the recent antitrust decisions

of the supreme court, and went on record

as opposed to ownership of theatres by any

exchange manager or film company employe.

Such ownership, it was contended,

could easily work to the detriment of other

theatres and probably would lead to discrimination

in film deals.

MYERS BLASTS CARRIER RATES

The session on carrier rates apparently

was a stormy one. It was attended by James

P. Clark of Philadelphia, president of the

National Film Carriers, and Earl Jameson

of Kansas City, a director of the national

organization. Afterward, A. P. Myers, chairman

of the Allied board, said he believed

the issues could be worked out amicably.

"Ours is not a destructive program," he

said. "We recognize the right of the carriers

to make a fair profit. But some rates appear

to be unduly high."

AUied's procedure, he said, will be based

on the legally accepted principle that "common

carriers are entitled to rates which will

yield a fair return under proper and efficient

management." That is the yardstick applied

to railroads and to all other common carriers,

he said.

Allied's bid for lower rates, he indicated,

will be based primarily on the requirement

for "proper and efficient management." He

mentioned specifically some "rather extreme"

salaries paid to film carrier officers.

There is no intention of trying to estab-

Allied to Print Manual

On Court Decisions

DENVER—An astonishing amount of

interest is being shown by independent

exhibitors in the recent supreme court

antitrust decisions, A. P. Myers, chairman

of the board of national Allied, reported

at the spring board meeting here last

weekend.

They are interested not only in theatre

divestiture, he said, but just as much in

the rulings with respect to clearances,

block booking and other points in the

decisions.

Since the court decisions, Myers has

conducted critiques at conventions in Boston,

Des Moines, Kansas City and Denver.

Exhibitors have brought up many

interesting points, he said, and eventually

national headquarters will publish a manual

covering the various issues broached

at these meetings.

llsh a uniform national rate, Myers said. He

pointed out that each territory has its own

problems, such as miles traveled, density

of population, etc.

AUied's transportation committee is made

up to Trueman Rembusch, president of the

Indiana unit; Col. H. A. Cole, president of

the Texas unit, and O. F. Sullivan, president

of the Kansas-Missouri unit.

In a report on television, Rembusch declared

that large-screen video for the theatre

appears to be far in the future, but that

television in lobbies for the added enjoyment

of patrons may prove to be quite an attraction.

It was reported that Ascap will make

no additional charge to theatres using television

in the lobby, and it is unlikely that

television people will object because lobby

sets will stimulate interest in the medium.

Representatives of various Allied units appear in the above photo. Seated, left

to right: Col. H. A. Cole, Texas; William Prewitt, Gulf States Allied; O. F. Sullivan,

Kansas and 3Iissouri; Ray Feeley, New England; Harold Pearson, Wisconsin, and

Sidney J. Goldberg, Wisconsin and Upper Michigan. Standing: Edward Lachman,

New Jersey; Stanley Kane, Minnesota; Sidney E. Samuelson, Eastern Pennsylvania;

Harry Chertcoff, Eastern Pennsylvania, and Bennie Berger, Minnesota.

Shown above are leaders at the Allied

National board meeting in Denver. Seated,

left to right: William L. Ainsworth,

president; Abram F. Myers, cliairman

and general counsel; and Charles Niles,

secretary. Standing is Trueman T. Rembusch,

treasurer.

Rembusch told of experiments with video

in lobbies of rural theatres in his Indiana

territory and reported that the range at

which television programs can be picked up

is far greater than is generally believed. It

is believed that technical advances will soon

bring television within the range of almost

every populated center in the country.

As for large-screen television, Rembusch

said the only real system so far developed

is that of Paramount, and it is too expensive

for any but large key city theatres.

Rembusch's report will be mimeographed

and distributed among the Allied organization,

Myers announced.

OTHERS ATTENDING MEETING

Besides Myers and Rembusch, those attending

the meeting were William L. Ainsworth,

Wisconsin, national president;

Charles Niles, Iowa -Nebraska, secretary;

Stanley Kane, Minnesota, recording secretary;

Edward Lachman, New Jersey; Sidney

E. Samuelson, Eastern Pennsylvania; Lawritz

Garman and Myer Leventhal, Maryland;

Fred J. Harrington, Western Pennsylvania;

Ray Feeley, New England; Ray Branch,

Michigan; Martin G. Smith, Ohio; Colonel

Cole, Texas; Benjamin Berger, North Central

Allied; William Prewitt, Gulf States

Allied; John M. Wolfberg. Rocky Mountain

Allied, and Sigmund Goldberg, Wisconsin

and Upper Michigan.

Teatherbedding' Issue

Settled Out of NLRB

HARTFORD—Tlie question of whether the

National Labor Relations board has jurisdiction

over a local motion picture theatre

apparently will have to wait before being decided.

Harris Bros., operating a vaudeville-film

house here, recently filed charges with the

National Labor Relations board against the

musicians' union of Hartford, complaining

that the union was forcing the theatre to

hire a standby orchestra that was not needed,

in violation of the "teatherbedding" ban of

the Taft-Hartley law. The union contested

the right of the NLRB to take jurisdiction

over a "purely local" case.

The complaint was scheduled to come up

for a hearing this week but before it went

to trial Harris Bros, withdrew its charges

and announced it had settled the controversy

with the union.

10 BOXOrnCE :

: May 22, 1948


"Hi, Jinx. .." "Hello, Tex. .

."

JINX FALKENBERG AND TEX McCRARY,

N.B.C.'s FAMOUS COUPLE, ARE BROADCASTING TO YOU

-^r^^ THE NEWS ABOUT

Paramount

Shorts

FOR 1948-49

Tex: Now that we're

in Paramount shorts

M^

ourselves. Jinx, I

feel right at home

talking about them.

Jinx:

And I'm happy to preview

for my exhibitor friends how

Paramount has streamlined its

plans to give them more shorts

that mean more entertainment

. . . and 60% of them in color .

.


.

Tex: Yes, Jinx,

Paramount found

that audiences

want MORE 1-REEL

SUBJECTS and more

cartoons - so . . . .

Paramount

JVILL MAKE 70 SHORTS

TOTALLING 70 REELS FOR 1948- '^^

Against 64 Shorts Totalling

70 Reels Last Year

Including These 30 Great Cartoons

POPEYE

Cartoons

In Color

\

%

%


He's Popeye, The Boxoffice

Man ... so definitely a contemporary

American folkhero

that he's a "must" on

thousands of screens.


I

i

Jinx: And that

means MORE

COLOR- CARTOONS

the public loves —

30 THIS YEAR

INSTEAD OP 24

released last

season. ..and a lot

of them will be in

that wonderful new

Polacolor. .

NOVELTOONS

In Color

Accenting novelty, they've

introduced a score of popular

characters including Little

Audrey, Herman the Mouse,

Caspar the Friendly Ghost,

Buzzy the Crow and many

others.

r"

SCREEN SONG

Cartoons

In Color

starring

The Bouncing Ball

Audience-participation sensation

that clicked in 1946, became a

series in '47 —and now, by popular

demand, is increased from 8 to

12 releases.


.

.

Jinx: Can I tell

about The Pacemakers,

Tex? I 'm

thrilled that

our 3 pictures

will be part of

this delightful

series . .

EEI Paramount

Pacemakers

Produced byJLJS'lIN IIKRMAN

Double the miniher this yenr with at least half emphasizing

music. Packed with big rtames like I ex and

Jinx, Martin Block, Paid Whiteman, Ed Sullivan and

Monica Lewis, to mention just a few.

Tex: And don't

forget the

year-after-year

achievements

of the

3 JERRY

FAIRBANKS

SERIES.

They're great

favorites with

every member of

every family. .

ri

k^>

Speaking

of Animals

Spiced with such hilarious

originality, they've won 2

Oscars and the laughter of all

the millions who love animals

— and fun.

Popular Science

In Color

New as the latest research,

this series* turns wonders

of science into wonders of

of entertainment to thrill

Mr. and Mrs. Average

American.

^

Unusual

Occupations

In Color

12th year of finding and filming

fascinating professions and hobbies

of people who make news by new

ways to make a living.


.

Jinx: Do you think

'

we 11 ever equal

the 28 years of

popularity achieved

by the public's

favorite sport

series? .

^'-r^

QQ Grantland Rice

Sportlights

Produced by JACK EATON

«^'^ They're an industry institution . . . reports on sports that are both

completely authoritative and dramatically entertaining . . .

Tex: News is my

department , Jinx

... so I want to say

that no film news

coverage can

compare with . .

Paramount News

The Eyes and Ears of the World

104 Issues— Plus 52 Issues of

Canadian Paramount News

>

Jinx: Since we're a

typical American

family, Tex— let's

make sure our

favorite theatre

in our home town,

Manhasset, books

all the

^


Skouras Reports on Economy:

// Now Takes 20 Days Less

To Shoot a 20th Feature

NEW YORK— Spyros Skouras, president of

20th Century-Fox, in his annua! report to

stockholders this week revealed the extent to

which the company has been able to slice the

cost of production. Pointing out that 18 pictures

released in 1947 cost an average of $2,-

300,000, and took about 72 days to shoot,

Skouras said that releases scheduled in 1948

cost an average of $1,900,000 and that those

now before the cameras will cost an average

of $1,600,000 with shooting schedules down

to an average of 52 days per production.

Emphasis these days, he said, is on intimate

stories which do not require elaborate

sets.

Skouras brought out an interesting point.

He revealed that 20th-Fox productions to be

shot in England are being written in this

country. The tempo, as a result, will be for

American audiences—and, he added, whereever

possible boxoffice names will be used

in these British films.

The 20th-Fox president also estimated that

his company will receive about 22 per cent of

the $17,000,000 to be pooled as American remittances

in England. Included in the 22 per

cent will be additional revenues from rentals

earned by British-made films shown in this

coimtry.

The financial picture which was reported

to stockholders showed a net profit for the

company of $2,926,842.40 for the first three

months of 1948, ending March 28. This was

below the same period the preceding year by

$2,970,761.

The net for the first quarter of this year

was at the rate of $1 per share on the common.

For the same period last year the rate

was $2.07 per share.

Gross receipts from film rentals and the-

Bidding Still

Allowed,

Says 20th-Fox Lawyer

NEW YORK — Distributors are permitted

to use competitive kidding or competitive

negotiation despite the fact that

bidding has been eliminated from the

antitrust decree by the supreme court. This

opinion was given by Otto Koegel, general

counsel for 20th-Fox, at the annual stockholders'

meeting May 18.

He pointed out that bidding and competitive

negotiation would probably be

used where competing exhibitors are similarly

situated.

Koegel's views on bidding have been

backed up by several other industry lawyers.

RKO and Loew's are still undecided

whether to continue competitive bidding,

Warners and Paramount have stated

they have never used bidding and do

not intend to start now.

Universal will probably continue bidding

wherever it is now being used, but

will not introduce it elsewhere. Columbia

and United Artists will not use bidding.

atres were $46,996,356.91 in the 1947 first

quarter. For the first quarter of this year

the gross receipts were $40,316,174.23.

These figures were presented to the annual

stockholders' meeting May 18 by Spyros P.

Skouras, president. The slump, he said, was

due principally to a falling off in foreign

revenues. Domestic business was good during

the period, he stated. Theatre receipts were

off, but domestic film rentals were higher

than in the previous year.

Skoui-as predicted that the second quarter

report would show a pickup in the earnings

rate to $1.25 per share on the common, and

that profits for the first 39 weeks of the year

would equal the same period last year.

The board of directors has declared a quarterly

dividend of $1.12 li per share on the

outstanding prior preferred, payable June 15

to stockholders of record on June 1. A quarterly

dividend of .37 »- has been declared on

the convertible preferred, payable June 30 to

stockholders of record on June 7. On the

common stock a quarterly dividend of 50

cents has been declared, payable June 30 to

holders of record on June 7.

Skouras was reelected president of the company

by the board of directors, as were all

other officers.

Move to Settle 20th-Fox

Stockholders' Suit

NEW YORK—An out-of-court

settlement

of a stockholders' suit against 20th Century-

Fox and National Theatres executives is

to be sought, and whatever agreement is

reached will be presented to stockholders for

approval after it has been given court approval.

The suits grew out of a bonus arrangement

set up in 1944 for four National Theatres

executives—Charles P. Skouras, president

of National; Elmer C. Rhoden, president

of Pox Midwest; F. H. Ricketson jr.,

president of Fox Intermountain, and Harold

J. Fitzgerald, president of Fox Wisconsin.

Forty shares of "B" stock were created and

sold to these executives for $565,000. These

shares were to be convertible into a 20 per

cent interest in National Theatres on payment

of an additional $5,650,000, but could

not be sold until National Theatres had been

given an opportimity to meet any outside

offer.

When the three-judge expediting court

handed down a decision setting up the 95 per

cent—five per cent ruling on theatre ownerships

a new situation was created. Some

months later Ti-ansamerica Corp. offered the

four executives $7,415,000 for their holdings.

This offer was reported to National Theatres

which promptly equaled it and reacquired

the stock.

Later an arrangement was made for the

purchase of 240,000 shares of 20th-Fox common

by 20 officers and employes of National

Theatres and 20th-Fox.

The suits were filed by six stockholders and

examinations of a number of officers of the

company have already taken place.

Skouras Sees No Loss

From Divorcement

NEW YORK—Divestiture will not hurt

20th-Fox, Spyros P. Skouras, president,

told the .stockholders

at the annual

meeting May 18.

He predicted the

company would be

able to get a good

price for its theatres

and that film

rentals would rise

as a result of divorcement.

Skouras said that

conipany officials

were studying

Spyros Skouras ways of selling the

National Theatre holdings if the New

York statutory court should order divorcement

in a new decree. He pointed

out that the theatres could be sold as

one circuit, as a series of circuits or as

individual units.

The decree also was di.scussed by Otto

Koegel, general counsel. He predicted a

new and long trial would be necessary to

determine which theatre sittiations were

acquired or operated with monopoly intent.

He told the stockholders that closed

situations are subject to divorcement.

20th-Fox to Enter

The Television Field

NEW YORK—Twentieth Century-Fox

plans to build five television stations, the

maximum number allowed to one operator

by the Federal Communications commission,

according to Spyros P. Skouras,

president.

He told the company stockholders at

the annual meeting May 18 that the company

either has applied for or will apply

for permits in Los Angeles, Boston, San

F^-ancisco, Seattle, and Kansas City.

He also said that 20th-Fox is going

ahead with experiments for large-screen

television in cooperation with RCA. He

did not think that television will hurt

the theatre business, but could become

part of it.

He discussed the possibilities of coaxial

cable tieups linking as many as 200 theatres

which could simultaneously telecast

special stage shows and other entertainment

events.

Hearings on 20th-Fox and National

Theatres application to the Federal Communications

commission for this largescale

entry into television will be held

in San Francisco May 24.

20th-Fox 1848 Contracts

Up 52 Per Cent From '47

NEW YORK—The 31 20th-Fox sales

branches in the United States and six

in Canada made 52 per cent more feature

contracts with theatrical accoimts

during the first 18 weeks of 1948 than

for a corresponding period of 1947, according

to Andy W. Smith, general sales

manager.

The branches in the southern division,

headed by Han->' G. Ballance, sold a total

of 3,600 feature contracts in the single

week ended May 1. Smith said.

BOXOFFICE :: May 22, 1948 15


%e« ^^ S^^^^^tt^

Hughes and Odium

JJOWARD HUGHES and Floyd Odium

were not strangers when they began

negotiations for the transfer of 928,000

shares of RKO from Atlas Corp. to Hughes.

Their business paths had crossed and recrossed

many times in recent years. They

understood each other so well that Odium

told Hughes last February that he valued

his RKO holdings at $8,000,000 and was

willing to sell. This is understood to be

the price that Hughes finally paid.

During the progress of the negotiations

Robert R. Young, who controls Pathe Industries

and Eagle Lion, also made an offer,

and N. Peter Rathvon tried to organize a

banking syndicate to take over the stock.

Hughes and Odium are both keenly interested

in aviation. Hughes, as is well

known, controls TWA and has other plane

holdings. Atlas controls Northeast Airlines,

Consolidated Vultee Aircraft Corp.

and others. Both have widespread oil interests.

Odium for investments through

Atlas: Hughes, because he owns the Hughes

Tool Co. which drills oil wells.

Each plays hunches shrewdly and acts

swiftly without consulting banking syndicates.

They take losses occasionally, but

they have a happy faculty for coming out

with profits more often than with deficits.

Because Hughes has an intense personal

.nterest in films, it is expected that he will

have much closer contacts with the RKO

studio than did Odium, who devoted himself

largely to corporate and financing

problems.

Paramount Guessed Right

H QUICK guess can be as profitable as

a royal flush in a six-handed poker

game when everybody is betting. Back in

the prewar days when television was fnostly

conversation Paramount made a loan to

Allen B. Du Mont Laboratories, Inc., and

converted the loan into stock. It wanted

some television equipment for experimental

purposes.

Along came the war. What with radar

and all the other radio equipment the

armed services needed Du Mont prospered

beyond the wildest dreams of its founders.

Now Paramount is willing to sell its share

for $10,000,000 and Allen Du Mont is willing

to pay $6,000,000.

Paramount Conservatism

DARAMOUNT's corporate policies have

been operated so conservatively during

the past few years that the company can

now absorb almost any kind of a shock

without noticeable jar.

Estimated earnings, after all charges

including taxes, for the first three months

of 1948 are $7,760,000. At first glance this

seems to be $1,762,000 below the same

period for 1947. A little additional reading

discloses that Paramount is not now

reporting any foreign profit until they are

actually received in dollars.

In the same earnings statement it is

shown that there are now 6,987,039 shares

of stock outstanding. This is lower by

By JAMES M. JERAULD

316,933 shares than for the same period

a year ago.

Paramount has been quietly acquiring its

own stock and putting it in the treasury

since the three-judge court in the antitrust

case laid down its 95-5 rule for ownership

of theatres. It intended to use this

stock for theatre purchases where necessary

to protect its showcases. It may have

to revamp its approach to the theatreowning

problem as a result of the supreme

court decision, but the stock is there just

in

case.

Checking Cases Gain

T AST week more than 250 checking cases

were pending in courts in all exchange

areas The total is rising rapidly. If an

appeals court upholds the Boston award

for damages on flat rental as well as percentage

pictures, there may be an even

greater increase.

A remarkable business—films! Exhibitors,

distributors and the government all

suing at the same time for various reasons,

with all the costs added to film

rentals.

Rioting Pickets

COME student of human behavior may be

able to understand why young men and

women take chances on broken skulls,

scalp wounds, six or eight days in jail before

trial, and then fines for disorderly

conduct, but it's a mystery to ordinary

mortals.

The Daily Worker, the council for Soviet-

American Friendship and a few other

groups practically incited riots in front of

the Roxy by threatening picketing and

52 Years a Showman:

Still Has New Ideas

DuBois, Pa.—In his 52nd year In show

business, and at an age when most men

are at least considering the pleasures of

retirement, Albert P. Way, dean of showmen,

is striking out in new fields in the

entertainment world. He's going to open

an outdoor theatre.

The fast-moving world, on wheels, has

created a demand for this modern theatre,

according to the pioneer exhibitor

and former legislator. In Florida during

the spring months he visited various

drive-in theatres, witnessed the families

comfortably dressed, but not dressed up,

coming to the auto parks, appreciated

their enjoyment of the entertainment offered,

and determined to investigate the

possibility of an open air theatre in the

DuBois area.

He has taken options on several properties

near here and his tentative plans

are drawn. This week he is on a fishing

trip in Potter county and is making his

selection and final decision. Way owns

and operates the Avenue and Carlton

theatres here.

The plan was so stupid the lead-

boycotts.

ers didn't bother to find out that "The

Iron Curtain" would not open until the

following day.

Most of the rioters arrived from a Wallace

meeting at Madison Square Garden

and found mounted police, foot police and

detectives there in force They rioted anyway.

The next day a lot of them wondered

why. All they had accomplished was a

boost in the Roxy gross.

Roadshows by Leasing

^AN a picture be roadshown at advanced

prices by leasing a theatre on a percentage

basis?

Anybody who wants to hear both sides

of the question can get them by querying

lawyers in the antitrust case.

Some lawyers contend there is nothing

in the supreme court decision to prevent

a distributor from leasing a theatre to show

a roadshow film. Some can't see the difference

between leasing a theatre from an

owner and leasing a film to an owner, so

long as the net result is a percentage split

at advanced admissions.

Film prices can't be fixed in a film lease

contract, say some of the legal lights, but

they don't have to be fixed if the distributor

leases the theatre. He can decide his

own rates.

A court ruling on this may be necessary

sooner or later.

TOA Legal Advisory Group

To Meet With Directors

NEW YORK—A meeting of the legal advisory

council of the TOA, which was formed

several weeks ago while the antitrust case

was being heard by the supreme court will

be held early in the summer at the time the

board of directors goes into session.

Counsel for all state and regional member

associations and for theatre circuits have been

invited to join the advisory group. Those who

have already accepted are: Byron L. Ballard,

Lansing, Mich.: Col. Robert T. Barton, Richmond;

Albert B. Bernstein, Miami: H. E.

Buchanan, Hendersonville, N. C: Tom Friday,

Scranton; Lawrence E. Gordon. Detroit:

Sidney Grossman, Syracuse; L. S. Hamm, San

Francisco; Philip Harling, New York City:

Fred H. Kent, Jacksonville: Ben Kohler jr..

Atlanta: Maury MUler, Passaic: Leonard L,

Rosenthal, Albany, and Col. Henry J. Stites,

Louisville.

Colosseum Membership

To Sales Managers

NEW YORK—Branch sales managers may

belong to the Colosseum of Motion Picture

Salesmen, although they will not be given

bargaining rights. Representatives of the

distributors and the National Labor Relations

board agree this will permit A. W.

Van Dyck, 20th Century-Fox branch sales

manager in Chicago, to continue as president

of the proposed salesmen's union.

Attorneys for the distributors and David

Beznor, Colosseum attorney, conferred at the

NLRB office here early in the week to discuss

balloting procedure whereby approximately

1,000 film salesmen will vote on

whether they want the union to represent

them. The NLRB office in Washington has

ruled that the votes must be tallied by company.

To date the union has lined up 880

salesmen and 30 branch sales managers.

16 BOXOFHCE :

: May

22, li»4«


1

1 America's


Go and see for yourself the remarkable photographic record of

burning problem, dramatized in M-G-M's newest sizzling

'2-reel Short Subject "GOING TO BLAZES!" now available at

jM-G-M Exchanges.

9 I

It packs the box-office dynamite that made "Traffic With The Devil"

a sensational ticket-seller.

"GOING TO BLAZES!" was written and produced by exploitationwise

Herbert Morgan and was directed by Gunther V. Fritsch, the

Isame showmanship team that gave the public the thrills of ^^Traffic

With The Devil."

The tie-ups on "GOING TO BLAZES!" are sure-fire for promotion

and plentiful. Produced in cooperation with The Associated Press!

[Also Los Angeles Fire Department] It's

a Theatre of Life Release.

I

Also in current release from The Theatre of Life: ^^GIVE US THE

EARTH," the dramatic story of the world's most vital problem

Food! Book it now at your M-G-M Exchange!

; * I

g,lltl|

jtn Shorts as well as Features, when they come from Leo the Leader

|:hey've

got that zip and pep of VITAMIN M-G-M!


MPAA Children s Library

Lists 112 New Features

NKW YORK—The Motion Picture Ass'n

has made public the list of 112 supplementary

features that will be available

through the Children's Film Library. The

pictures are from 11 companies. They

bring the total of library pictures to 162.

The pictures are available for special

children's matinee programs after they

have completed regular local bookings.

Exhibitors applying for them must show

they have played 80 per cent of the 50

regular library subjects. A total of 2.500

U.S. theatres now subscribe to the library.

The supplementary pictures are:

COLUMBIA—"Arizona." "Bandit of Sherwood

Forest," "Desert Horseman," "Fighting

Frontiersman," "Gallant Journey," "Galloping

Thunder," "The Jolson Story," "Keeper

of the Bees," "The Last of the Redman,"

"My Dog Rusty," "Personality Kid," "The

Prince of Thieves," "Relentless," "The Return

of Monte Cristo," "The Return of

Rusty," "Roaring Rangers," "Roll on Texas

Moon," "The Swordsman," "Two Fisted

Stranger."

FILM CLASSICS—"Spirit of West Point."

MGM—"Bad Bascomb," "Boys' Ranch,"

"Courage of Lassie," "Cynthia," "David Copperfield,"

"Fiesta," "Good News," "The

Green Years," "Holiday in Mexico," "It Happened

in Brooklyn," "Lassie Come Home,"

"Living in a Big Way," "Music for Millions,"

"My Brother Talks to Horses," "National

Velvet," "On an Island With You," "This

Time for Keeps," "Three Daring Daughters,"

"Two Sisters From Boston," "Treasure

Island," "Wizard of Oz," "The Yearling."

MONOGRAM—"The Dude Goes West,"

"Gentleman Joe Palooka," "Ginger,"

"Haunted Mine."

Flat

PARAMOUNT—"Blaze of Noon," "Going

My Way," "O.S.S.," "The Perils of Pauline,"

"The Plainsman," "Road to Rio," "Shaggy,"

"Unconquered," "Variety Girl," "Welcome

Stranger."

J. ARTHUR RANK—"Bush Christmas." ,

REPUBLIC—"Along the Oregon Trail,"

"Bill and Coo," "Home in Oklahoma," "Man

Prom Rainbow Valley." "My Pal Trigger,"

"Rustlers of Devil's Canyon," "Twilight on

the Rio Grande," "Under Nevada Skies,"

"Wyoming."

RKO—"The Bells of St. Mary's," "The

Bishop's Wife," "Fantasia," "The Farmer's

Daughter," "Fun and Fancy Free," "I Remember

Mama," "The Kid From Brooklyn,"

"Pinocchio," "The Secret Life of Walter

Mitty," "Sinbad the Sailor." "Tarzan and

the Mermaids," "Tycoon," "Wonder Man."

20TH CENTURY-FOX—"Alexander's Ragtime

Band," "Anna and the King of Slam,"

"Black Beauty," "Give My Regards to Broadway,"

"Green Grass of Wyoming," "It

Shouldn't Happen to a Dog," "Make Mine

Music," "Miracle on 34th Street," "Margie,"

"Mother Wore Tights," "My Friend Flicka,"

"Scudda Hoo! Scudda Hay!" "Sitting Pretty,"

"Smoky," "State Fair," "Thi-ee Little Girls

in Blue," "Thunderhead," "Thunder in the

Valley," "Wake Up" and Dream."

UNIVERSAL— "Buck Privates Come Home,"

"Little Miss Big," "One Hundred Men and a

Girl," "The Overlanders," "The Pirates of

Monterey," "So Goes My Love," "Song of

Scheherazade," "The Tawny Pipit," "The

Time of Their Lives," "Wistful Widow of

Wagon Gap."

WARNER BROS.—"Cloak and Dagger,"

"Life With Father," "My Girl Tisa," "My

Wild Irish Rose."

Rental Damages Are Upheld,

Because of

BOSTON—Judge Sweeney of U.S. district

court has confirmed an award of flat rental

damages resulting from underreporting of

boxoffice receipts on percentage pictures.

This is the first time a court has upheld a

flat rental damage award in a percentage

fraud suit. Close to 200 similar suits are

pending throughout the country.

Judge Sweeney confirmed the findings of

special master Philip A, Hendrick in two percentage

fraud suits filed by Loew's and Paramount

in a decision handed down May 12.

The defendants were Fred E. Lieberman,

Greater Boston Theatres, Inc., Proven Pictures

of Mass., Preferred Pictures, Intown

Theatre, Newsreel, Inc., the Corner Theatre

and Holyoke Theatre.

Loew's and Paramount claimed the boxoffice

reports submitted by the defendants

on percentage pictures gave them misleading

figures on which to base their flat rental

Percentage Fraud

price.

The special master awarded Loew's damages

of $13,275 covering percentage pictures

and $13,600 on flat rental pictures. Paramount's

request for flat rental damages was

denied, but the company was awarded $1,725

in percentage picture damages.

Judge Sweeney denied cross motions by the

defendants to have the proceedings recommitted

to the master.

The theatres Involved in the percentage

fraud suits included the Tremont, Normandy

and Bijou in Boston, the Square, Medford,

and the Uphams Corner in Dorchester. Edward

A. Sargoy of the New York firm of

Sargoy & Stein represented the distributors.

Robert W. Meserve of the Boston firm of

Nutter. McClennon & Fish also argued for

the plaintiffs. Joseph B. Abrams represented

the defendants.

Special Master Hendrick found that "deliberate

underreporting of percentage receipts

injured the distributor by lowering its bargaining

base in further negotiations with the

exhibitor to set flat rental deals."

Court Tells B&K 'No'

On Modifying Decree

CHICAGO—Judge Michael Igoe of

federal

district court has turned down an attempt to

set aside the court's two-week limit on Loop

runs. His denial came on a petition of Balaban

and Katz to slice that provision from

the Jackson Park decree, on the plea that

the playing time limitation seriously hampers

its first run theatres.

Balaban and Katz, as a result of this provision,

the court was told, is unable to get

top product because distributors—with the

exception of Paramount which controls B&K

—are selling their important pictures to the

Woods and Oriental theatres of the Essaness

interests and the Monroe Theatre. These

three houses are independents and therefore

are not hampered by decree provisions.

The judge was firm in his denial. He said

"It is crystal clear that the entire industry

is going to comply with the law, and I am

going to make sure the decree is sustained,

unless a higher court modifies it."

He also reiterated some of the statements

he had made earlier in Jackson Park hearings,

principally the one to the effect that if

the defendants had consulted with him on

the decree "the situation might be different

now."

RKO filed a petition asking the court to

dismiss contempt charges against RKO on

grounds that RKO Pictures did not own the

Grand and RKO Palace theatres. They are

owned by separate corporations, he said.

The court also received another petition—

this one from Thomas McConnell, Jackson

Park Theatre attorney, who asked for clarification

of "certain ambiguities" on clearance,

price-fixing, double featuring and extended

runs in view of opinions handed down recently

in the supreme court antitrust decision.

Frank E. Mullen to Head

Three Radio Stations

NEW YORK—Frank E. Mullen, executive

vice-president of the National Broadcasting

Co., will become president of three large radio

stations following his resignation from NBC

July 1. They are: WJR, Detroit; WGAR,

Cleveland, and KMPC, Los Angeles.

G. A. Richards, who now heads the three

stations, will become chairman of the boards

of the Detroit, Cleveland and Los Angeles

outlets and thus maintain supervisory control

of a program of expansion to be instituted

by Mullen. This expanded program includes

planned installation of television facilities

in the three cities and programming

and regional operation aimed at the agricultural

elements in the communities served by

the radio stations.

Sears to Close UA Sale

Of 5 Houses to Lesser

NEW YORK—Gradwell L. Sears, United

Artists president, left for Hollywood May 17

to make final arrangements for the sale of

the United Artists stock in the four Music

Hall Theatres in Los Angeles and the United

Artists Theatre in San Francisco to Sol Lesser

and Sherrill Corwin. The circuit was

formerly a partnership between UA and Joseph

Blumenfeld.

18 BOXOFFICE

:

: May

22, 1948


u

.V

Who is Henry Morgan ?

TEl

I

X


'^f/,e

*%,«%;"i

"ey^,

tk

I

w


He's the guy|]];lJjQ says is "a fire

ball performer to fit

American humor

and satire!" and llEu

says is "the

freshest and funniest in years" and

yQj

says is ''radio's freshest new

funnyman!"and^^Q says "will

lead the

field in

popularity" ond the

[J^JQQQ says

is"an oracle of laughterT'ond

Um says (again) is "the funniest

fellow on the air!"

'h 6een

^"tet, to

itotlot,

,., EfHEIPIISE STUDIOS ,.,„.

HENRY MORGAN

Diet

"res I

with

Rudy Vallee- Hugh Herbert- Bill Goodwin

Virginia Grey • Dona Drake • Jerome Cowan

• Leo Gorcey -Arnold Stang

Screenplay by Carl Foreman and Herbert Baker Based on the novel "THE BIG TOWN" by RING LARDNER

Directed

by Richard 0. Fleischer- Produced by Stanley Kramer

A Screen Plays, Inc. Production

Something new... something BIG from UJ\


Selznick and Korda Sign

Joint Producing Deal

NEW YORK—David O. Selznick and Sir

Alexander Korda have signed a contract to

collaborate on the production of a series of

films to be made in England with Hollywood

and London talent. Plans have been

set for the filming of four stories during

the next 12 months. Two will be in Technicolor.

The first will start production in

September and the others will follow at

intervals of two to three months.

The Selznick and Korda companies will

split the ownership of the films, with Selznick

owning the pictures outright for the

western hemisphere and Korda retaining

the rights for the eastern hemisphere. In

North and South America the pictures will

be distributed by the Selznick Releasing

Organization.

FILMS TENTATIVELY SET

Among the films tentatively agreed upon by

Selznick and Korda are: "Tess of the D'Urbervilles,"

from the Thomas Hardy classic,

in Technicolor, starring Jennifer Jones and

directed and produced by Carol Reed; "A

Tale of Two Cities," from the Charles Dickens

classic, in Technicolor, starring Gregory

Peck as Sydney Carton; "The Third Man," a

new unpublished novel by Graham Greene,

to be produced and directed by Carol Reed,

and "An Outcast of the Islands," by Joseph

Conrad. Also under consideration are: "The

King's General," by Daphne du Maurier;

"Around the World in Eighty Days," by

Jules Verne; "The Magic Mountain," by

Thomas Mann, and "Point Counterpoint," by

Aldous Huxley.

In addition to Reed, the films will be produced

and directed by other independent

filmmakers associated with Korda including

Michael Powell, Emeric Pressburger, Sydney

Gllliat, Prank Launder, Anthony Kimmins,

Anthony Asquith, Anatole de Grunewald and

others at Korda 's Shepperton and Islesworth

studios in England. In addition to Peck and

Miss Jones, Selznick will supply other stars

from his contract list which includes Joseph

Cotten, Dorothy McGuire, Valli, Shirley Temple,

Louis Jourdan, Robert Mitchum, Robert

Second Protestant Film

To Open in 100 Cities

NEW YORK—"My Name Is Han," the second

documentary picture produced jointly by

major Protestant denominations, will open

simultaneously in 100 United States and

Canadian cities June 15, according to Paul

F. Heard, executive secretary, Protestant Film

commission. The picture will be shown in

tens of thousands of churches thereafter,

Heard said.

The picture, which was photographed In

its entirety in China, was produced to coincide

with the launching of a missions study

program on China during 1948-49 by the

Protestant chiu-ches. "Beyond Our Own,"

the first documentary made by the Protestant

Film commission, was released in November

1947.

David O. Selznick (left), and Sir Alexander

Korda sign contract for the joint

production of a series of films in England.

Young and Guy Madison. Korda also will

supply some stars from his contract list.

Commenting on the deal, Selznick said:

"The freezing of American film revenues in

Britain has created a complex situation for

the American companies. As I see it, there

are two methods of coping with this situation.

The first is the invasion of the British

Isles by Hollywood picture-makers, in effect

producing Hollywood films in England with

whatever talent Hollywood can spare. And

we must bear in mind that Hollywood does

not have nearly enough first-rate talent for

its own purposes. The second method is the

fostering of the great producing talents of

England in a cooperative effort, helping to

so shape their films as to give them great

appeal for American audiences. I have chosen

the latter course."

Alexander Korda said: "I am very pleased

to be associated with Mr. Selznick and I am

quite sure that in the deal we have shaped

and closed we have found a pattern for true

cooperation between American and British

filmakers, Mr. Selznick's association will be

invaluable towards achieving for our films a

real popularity in the American market.

Form New Television Ass'n

To Study Film Problems

NEW YORK—A new television association,

the National Television Film Council, has

been organized to study film problems and

set up a code of ethics for the television industry.

Melvln L. Gold, director of advertising

and publicity for National Screen Service,

has been named temporary chairman.

The organization was formed at a meeting

of 40 representatives of film distributors, producers,

television stations and advertising

agencies at the Hotel Astor Tuesday (May 18).

Gold will name a committee to study film

distribution problems and another committee

to Investigate television station problems

relating to purchase and exhibition of fUms.

The new group will meet again in about a

month to elect officers and hear reports.

Korda Pact Breached,

Film Classics Says

NEW YORK—Film Classics contends that

Sir Alexander Korda violated a distribution

contract between them by selling 24 films to

WPIX, the Daily News television station.

Film Classics has protested this sale in letters

to London Films, Korda's company, to

Hecuba Films, which holds the reissue rights

to the Korda product, and to WPIX. The

company predicts a breach of contract suit

against London Films and Hecuba.

The 24 films were sold to WPIX several

weeks ago. The deal calls for one-a-week

telecasts of the pictures in 16mm versions.

Each picture can be shown twice within a

period of one year. For this right WPIX is

reported ta have paid between $125,000 and

$135,000. The station will be^in operating

June 15. It has already screened the pictures

for prospective sponsors.

The Film Classics breach of contract contention

has been challenged. London Films

has stated that when it sold the reissue rights

to Hecuba it reserved all television rights.

Hecuba sold Film Classics only the 35mm

theatrical rights to the 24 features.

Exhibitor groups are more concerned with

the competitive effect of the sale than with

the legal niceties. The Southern California

Theatre Owners Ass'n, a TOA affiliate, has

protested the deal. The objections of the

members have been forwarded to Plobert W.

Coyne, executive dii'ector of TOA.

Coyne has referred the exhibitors' objections

to Eric Johnston, president MPAA

Coyne said that TOA officials think the dispute

is an industry matter, and that they

would like MPAA advice before getting in

touch with their members.

Korda is an Independent and does not belong

to the MPAA. He does, however, have a

distribution contract with 20th-Fox, which

is a member of the MPAA.

Some exhibitors feel that it is unfair for a

distributor to supply films to a competitive

field, such as television, and then expect the

theatre operators to continue to play ball

with that distributor. "It just isn't good

policy or business practice," they said.

Screen Actors Guild Bids

For Chapter in Detroit

DETROIT—Organization is under way of

a Detroit chapter of the Screen Actors Guild,

covering players appearing in the many commercial

pictures produced here. Jam Handy,

the largest local studio, has already "accepted"

the Detroit chapter and contracts

also will be sought with Wilding Productions

and General Motors' motion picture

production division, according to William

Saunders, who has been named Detroit representative

of the SAG. Jam Handy has had

a contract with the SAG for years but the

absence of a local chapter meant that various

acts and part-time actors who have appeared

in occasional pictures did not come

under the SAG wing. Organization of a Detroit

chapter began following two visits by

Florence Marston of the New York office.

Headquarters will be opened here about June

1, the chapter sharing quarters with the

American Federation of Radio Actors.

22 BOXOFFICE :: May 22, 1948


'

/

X ~


'forring

BR/^M

She knew all

his corrupt

^

deals ... but

didn't talk!

'

1

f

'


directors

'

-^"^

The Foreign Picture:

Hungary Nationalizes

Its Film Industry

NEW YORK—The most recent move to

throttle American motion picture activities

in the Iron Curtain

-J

countries has taken

place in Hungary

where the government

announced its decision

to nationalize all

phases of the film industry,

according to

Irving Maas, MPEA

•^^j^, — vice - president and

,^^^^^11,^ general manager. In

^^^k ^~^^^^_ the past two months,

^°'^^^ officials have re-

^^^^^—-^^^^^ *fi^^^!

fused to issue import

licenses for American

Irving Maas nims and have imposed

a virtual blackout on the exhibition of

Hollywood product by denying it playing

time in that country's politically controlled

theatres, Maas said.

REVIEW HOLLAND MARKET

Maas gave a report on the present status

of distribution operations in countries served

,1 by the MPEA at a meeting of the board of

I

|i May 13. Thus far, no concrete results

have come from discussions with officials

of our own government on the matter

of recovering expenses for film distribution

in the occupied countries, Maas said. Until

now, not a cent has been recouped from the

million dollars expended by MPEA on behalf

of its member companies in providing motion

pictures for these countries, he added.

The MPEA directors also

reviewed the organization's

accomplishments in Holland and

discussed what changes, if any, will be made

in that country following expiration of the

existing licensing agreements. The recommendations

of a special committee of Continental

managers, who went to Holland last

month to survey the market, were weighed

and analyzed. A board committee was named

to meet with Maas for detailed study of the

question and to bring specific proposals before

the next directors' meeting which will

be held at an early date.

Marian F. Jordan, MPEA general manager

of Germany, who is in New York for conferences,

gave the directoi's a picture of activities

and conditions in that country bearing

on American and competitive film operations.

THOSE AT THE MEETING

Francis S. Harmon, MPEA vice-president,

was chairman of the meeting. Others who

attended were: Lloyd Lind and James Tierney

of Allied Artists; Arnold Picker of Columbia

International; Morton A. Spring of

Loew's International; George Weltner and J.

William Piper of Paramount International;

R. K. Hawkinson of RKO; Emanuel Silverstone

of 20th Century-Fox International;

Gradwell L. Sears of United Artists; Joseph

H. Seidelman and Al Daff of Universal-International;

Wolfe Cohen and John J. Glynn

of Warner Bros. International and Theodore

S. Hope jr. Also present from MPEA were:

Gordon E. Youngman, Joe C. Goltz, Herbert

J. Erlanger, Frederick W. DuVall, Frank J.

Alford and Alfred F. Corwin.

Overseas Situation Starts

To Show an Improvement

NEW YORK—The foreign situation is begimiing

to improve for the American film

industry. This statement was made by a

specialist on international affau's associated

with the major companies.

He said that after a year of crises a favorable

turn has now been reached judging

from the settlement of the British tax deadlock

last March and the working out of methods

to release blocked earnings outside of

Britain.

DEVELOPMENTS SUMMARIZED

He sununarized the latest developments in

these fields as follows: British situation: The

75 per cent tax was lifted May 3. The Board

of Ti-ade sent license forms to the Motion

Picture Export Ass'n and Society of Independent

Motion Picture Producers members

wishing to release films in England. There

was a delay in filling out the forms because

they referred jointly to SIMPP and MPEA.

Each organization wanted separate forms.

The EOT was notified and new forms were

sent. U.S. films held up since the tax crisis

last August are now being distributed.

John G. McCarthy, associate manager of

the international division of MPAA, sailed

for London May 14 with the latest plans for

carrying out the Johnston-Wilson agreement

which will go into effect June 14. The plans

worked out by American foreign managers,

MPEA and SIMPP executives, in conjunction

with British officials, are incomplete.

They do not cover British films bought outright

by U.S. companies or produced in England

by American companies. These matters

are still to be settled. Additional conferences

will be held in England by Mc-

Carthy, Fayette W. Allport, MPAA representative

in London; U.S. company officials

in that city and spokesmen for the British

government.

Agreement has been reached on remittances

from American made films distributed

in England.

DEALS OUTSIDE ENGLAND

Foreign situation outside of England—During

the past six months the MPAA has been

exploring the possibility of getting frozen

earnings through "compensation comniodity

deals." MPAA executives have discussed

these deals with private corporations engaged

in foreign trade and financing. Among these

were World Commerce Corp., International

Trade Associates and the Chase National

bank.

This is how such deals would be carried

out. Tlie banks or import-export organizations

offer to buy blocked film earnings in

exchange for dollars paid here to the MPAA.

The film companies pay the bank or trade

company a fee. In the foreign country the

bank or trade officials make a deal with the

government to increase the foreign trade of

that government by so many millions of dollars.

This can be accomplished by taking

blocked funds and applying them to the improvement

of an infant or special industry

the country wants to build up. The bank or

trading corporation guarantees to buy the

entire output of the industry and pay for it

in dollars. The blocked funds used for improvements

will come in part from the blocked

film earnings which the trading companies

have taken over in exchange for dollar payments.

The commodities are eventually resold here

by the trading companies.

The MPAA will renew its one-year pact

with Norway and Sweden which ends November

15. Talks will begin September 15.

The Danish government will permit unlimited

imports of U.S. product. Distributors in

Copenhagen plan to import 81 features. The

U.S. companies will be allowed to take $120,-

000 out of the country during the next six

months.

Irving Maas to Tour Europe

To Make MPEA Pacts

NEW YORK—Irving Maas, vice-president

and general manager of the Motion Picture

Export Ass'n, was scheduled to leave May 22

for a six-week tour of MPEA Continental

markets. He will visit Holland, Czechoslovakia,

Poland, Hungary, Yugoslavia, Austria

and Germany. Visits to Rumania and Bulgaria

are contingent on visa clearances.

Maas' first stop will be Paris where he

will meet with Continental managers of the

member companies for general discussions.

In Prague he will confer with officials of

the Czech Film Monopoly in an effort to

work out a distribution agreement with that

country for 1948-49. Negotiations for the renewal

of the MPEA-Czech pact reached an

impasse last December when the monopoly

insisted on a quasi-barter arrangement under

which the revenue from Czech pictures

exhibited in the U.S. would equal the income

of MPEA releases in Czechoslovakia.

A limited number of the 80 MPEA films

negotiated under the first agreement are

still to be released in that country.

In Belgrade, Maas will confer with heads

of the State Film Enterprise in an attempt

to find a basis for an agreement with Yugoslavia.

Yugoslavia and the USSR are the

only two countries in the MPEA orbit not

showing Hollywood product. Yugoslavia has

so far refused to consider any but a flatrate

purchase deal for each feature. Maas

also plans to visit Warsaw and Sofia for renewal

of distribution arrangements with the

State Film Monopohes in Poland and Bulgaria.

Brandon Films to Release

'Hungry Minds' in U.S.

NEW YORK—Brandon Films set May 15

as the national release date for "Hungry

Minds," a ten-minute short produced by the

National Film Board of Canada for the Canadian

Council on Reconstruction for UNESCO.

The picture is sponsored in the U.S. by the

Commission for International and Educational

Reconstruction which held a preview

in Washington early in May in cooperation

with the UNESCO relief staff of the Department

of State.

BOXOFFICE :

: May

22, 1948 25


Eagle Lion Schedules Six

In Color for This Year

NEW YORK—Eagle Lion will have six

top productions In color for the remaining

months of 1948, it was announced at the

first of four regional sales meetings held

here this week. With the sales staffs of

ten exchanges in the eastern territoi-y and

home office executives in attendance, the

conference was devoted to a discussion of

sales and promotion plans of important

1948 pictures.

The color productions will be split evenly

between Technicolor and Cinecolor, with the

Technicolor releases coming from the J. Arthur

Rank Organization.

Important product slated for

1948 releases,

which the sales executives discussed, included

the following pictures:

RAW DEAL, a drama co-starring Dennis

O'Keefe, Marsha Hunt and Claire Ti-evor

which goes into release this month.

MICKEY, a Cinecolor production, with

Lois Butler.

OLIVER TWIST, one of the J. Arthur Rank

productions to be released thi-ough EL this

year.

CANON CITY, a semi-documentary story

about a recent Colorado prison break.

THE 1948 OLYMPIC GAMES, the J. Arthm-

Rank Technicolor filming of the forthcoming

sports festival.

NORTHWEST STAMPEDE, in

Cinecolor,

and co-starring Joan Leslie, James Craig

and Jack Oakie, to be released July 28.

RED SHOES, a drama with a ballet background,

produced by J. Arthur Rank, and

starring several famous ballet stars. In

Technicolor.

29 CLUES, a drama based on information

from the files of the Los Angeles police department.

SCOTT OP THE ANTARCTIC, Rank production,

story of the noted explorer, filmed

m Technicolor in the Antarctic.

HOLLOW TRIUMPH, a psychological suspense

story with Joan Bennett and Paul

Henreid.

LORD BYRON, a J. Arthur Rank production

based on the life of the poet.

LET'S LIVE A LITTLE, a romantic comedy

starring Hedy Lamarr and Robert Cummings.

BROKEN JOURNEY, drama based on the

recent Dakota crash in the Alps, where the

picture was filmed.

ADVENTURES OF GALLANT BESS, formerly

title "Rampage."

William J. Heineman, vice-president in

charge of distribution, said that in less than

two years EL has achieved major company

status as a result of three accomplishments

—extensive production in Hollywood, completion

of the J. Arthur Rank pre-selection

plan for American release and formation of

an effective sales organization. He said EL

will prove "a continuing source of quality

boxoffice product."

Other company officials who addressed the

meeting were: Max E. Youngstein, vice-president

in charge of advertising, publicity and

exploitation; L. J. Schlalfer, assistant to

Heineman; Herman Belersdorf, western sales

manager; Sam L. Seldelman, foreign man-

EL 26-Week Sales Drive

Will Honor Heineman

New York—Eagle Lion will conduct a

"Bill Heineman Sales Drive" for 26 weeks

starting- June 4. A total of $27,500 in cash

prizes will be awarded.

The competition will be divided among

district and branch managers and salesmen

and bookers. The prizes include

$7,500 in cash awards for J. Arthur Rank

product and $5,000 for Edward Small pictures.

ager, and D. R. Pickard, assistant treasurer.

Heineman, Schlalfer and Youngstein left

at the weekend for regional meetings In Chicago,

May 22, 23; New Orleans, May 24, 25,

and San Fi-ancisco, May 29.

The Albany, Boston, Buffalo, Cincirmati,

Cleveland, New Haven, New York, Philadelphia,

Pittsburgh and Washington exchanges

were represented at the New York meeting.

Harry Kosiner, sales representative for Edward

Small; John Woolf, joint managing director

of General Film Distributors, Ltd., and

David Griesdorf, president and general manager

of International Film Distributors, Ltd.,

EL Canadian distributor, also attended.

Charles CPeiiijohn

Dies in Indiana

INDIANAPOLIS—Charles C. Pettijohn, 67,

general counsel for the Motion Picture Producers

and Distributors

of America from

1924 to his retirement

in 1942, died Wednesday,

May 19, at St.

Vincent's hospital

from a cerebral hemorrhage.

He is survived

by his wife, a sister

and brother. Dr. B. B.

Pettijohn.

Pettijohn was a

member of the New

York and Indiana

Charles Pettijohn

State Bar Ass'ns. He

practiced law in Indianapolis from 1903 to

1916 when he went to New York. He was a

member of the National Democratic club,

Westchester Country club, Indianapolis

Athletic club and the Picture Pioneers.

Pettijohn joined the MPPDA when it was

first

organized.

'Melody' Showing June 14

NEW YORK—"Melody "nme," Walt Disney

Technicolor feature, will be tradeshown in

all RKO exchanges except New York June 14.

The New York tradeshow was held at the

Astor Theatre May 18. The film features

Roy Rogers and Trigger, Dennis Day, the

Andrews Sisters and Frances Langford.

Public Relations Campaign of TOA

Started in 3,000 Cities, Towns

NEW YORK—TOA reports that the public

relations campaign is now under way in 3,000

cities, towns and villages. Stories have appeared

to date in newspapers with a total

circulation of 7,ai7,878, all handled through

local exhibitors.

These stories have included two general

surveys of quality product to be released between

now and next fall, each in six versions

to avoid duplication in any area. Material

also has been sent to radio commentators.

Six Detroit theatres have tried two-andone-half

minute talks by managers before

audiences. Lobby comments have been favorable.

More speeches of this type are being

prepared. Three longer speeches to be delivered

by exhibitors are being prepared for

delivery before groups outside the industry.

Meanwhile, in Los Angeles, circuit and independent

theatre representatives played

host at a luncheon for members of the metropolitan

daily press in the first of a projected

series of meetings to spark the "better public

relations" drive formulated as an industry

"must" at the recent meeting here of the

officers and board of directors of the Theatre

Owners of America.

The industry's case was presented to attending

newsmen by Paul Williams, general

counsel for the Southern California Theatre

Owners Ass'n, and Dick Dickson, Fox West

Coast division manager.

Refuting widespread assertions that Hollywood's

current economy campaign was resulting

in a flood of poor product, Williams

reiterated the curtailments effected have

been "logical" and aimed toward eliminating

"waste in shooting hom-s . . . economies the

industry has been advocating for years." In

no instance, he emphasized, have the savings

been directed against the quality of product.

Both Williams and Dickson pointed out

that the industry, particularly in its exhibition

branch, has always been active in civic

and community projects and is in the forefront

of every worthwhile charitable effort.

The luncheon was attended by representatives

of the Los Angeles Times, Examiner,

Daily News, Citizen-News, Herald-Express

and community newspapers.

Scully, Bergman Will Set

Rank Plans in England

NEW YORK—William A. Scully, U-I vicepresident

in charge of distribution, and Maurice

Bergman, eastern advertising and publicity

director, wUl leave for England July 1

to set plans for future J. Arthur Rank releases

In the U.S.

26 BOXOmCE :

: May

22, 1948


I

yf

ffl

?;

We kno^

you'll hardly

believe any

picture can be

\U

''® OudTr

—^—

ALIIED ARTISTS guy who out-bulled

This ^ *^esf

this good!

(Buf you'll believe

if when you because ! " ''^« of „'?, '"'


. . Given

^oUe^twMd ^cfi


Argentina Suspends

Remittances to U.S.

NEW YORK—Argentina has clamped a ban

on remittances of money to hard currency

countries—the United States, Port u g a I,

Switzerland and Sweden. This stops the income

of American film distributors.

Home offices are awaiting details from

their Buenos Aires representatives. Some

foreign managers believe the ban will be

temporai-y- The impression prevails that the

European Recovery Organization will make

some of its food purchases in Argentina,

thereby making dollar credits available here.

The newest Argentina move was in the form

of a notice from the government-owned

Central Bank to other banks in the country.

Last August the Ai-gentine government

banned U.S. film imports by refusing to grant

import licenses. This was modified later when

Ai-gentina agreed to issue permits to import

25 per cent of the total 1947 footage.

Rank Enters 16mm Field

Through Australia Firm

SYDNEY, AUSTRALIA — The J. Arthur

Rank Organization has entered the 16mm

field through Sixteen Millimetre Australia

Pty., Ltd., which will service 16mm situations

not in conflict with 35mm interests, according

to Harry Barton, export manager of GB

Equipments. The latter company controls

the marketing of all sub-standard goods for

Rank outside the United Kingdom.

About half a million more feet of 16mm

film were imported into Australia in 1947

than in 1946, according to the report of J. O.

Alexander, chief commonwealth film censor.

In 35mm films, both Hollywood and England

contributed fewer productions for Australia

during 1947. The 342 featm-es imported

were a drop of 42 from 1946. This

figure includes 293 from the United States.

36 from the United Kingdom and 13 from

other countries.

National Review Board

Honors Five Features

NEW YORK—Four American features,

"Dream Girl" (Para), "The Iron Curtain"

and "Give My Regards to Broadway" (20th-

Pox) and "Panhandle" (Mono>, and "Showtime,"

released by English Films, have been

given selected features rating by the National

Board of Review in the weekly guide

to selected pictures.

Short subjects given special mention are:

"The Bored Cuckoo," "Riding Habits," "Unusual

Occupations L7-4," "There's Good Boos

Tonight" and "Popular Science J7-4" (Para),

"Something Old, Something New" (20th-Fox),

"Democracy's Diary" (RKO) and "Shown by

Request," a non-theatrical film made by British

Information Service.

Lopert Gets Guitry Film

NEW YORK—Lopert Films has acquired

the United States distribution rights to

"Desire," the new Sacha Guitry film which

was called "Le Destin Fabuleux de Desiree

Clary" in France. The film will be released

in the fall.

TV^f^AiH^toK ^efiont

^E ADMINISTRATION TIPPED its hand

this week that it will do Its best to prevent

a business recession. This is news. Whatever

comes out of it will affect the boxoffice.

In effect, the administration has conceded

that even a minor recession would be such a

political liability that it must guard in advance

against it.

That is the true meaning of the recent

Treasury department decision to override the

Federal Reserve board and go no further in

applying credit curbs at this time.

The action was a stunning reversal of the

Treasury's carefully-controlled debt management

policy of the recent past. Analysis of

the action by students of economics reveals

no sound banking reason for it.

In the opinion of best-informed market observers

and their counterparts in the government,

the Treasury has encouraged inflationary

forces.

Politics aren't always with us, but one

doesn't expect blatant political trafficking

with the monetary system—yet sound financial

thought has it that the latest move, reversing

the trend to higher short-term interest

rates, can be little else.

It means, without much doubt, a spurt in

government bond prices, lowering of interest

rates and an easing of credit. Within months

the reserve

system may be dumping federal

bonds on the market to stem their upward

rise, involuntarily contributing further to

monetary pressures.

And the Treasury, forced to pay off increasing

number of maturing one-year certificates,

may so reduce its working cash balance

that It speeds up the necessity to return

to deficit financing.

IN OTHER WORDS, a complete return to

the inflationary debt situation the Treasury

and the reserve board worked months to

eliminate.

Banks, rebuffed in their short-term investments,

may return to government bonds,

monetization may increase, bank liquidity

may decrease and lending may rise—all the

dangerous factors of the inflationary conditions

that contribute to the momentum of a

bust once the downturn starts.

The political reason ascribed to this move

is that it permits the administration to go

to the voters in the next few months and

point out how it licked an oncoming depression.

The administration will be able to say (and

some may believe it) we have restored confidence

in government bonds, imperiled by

Republican refusal to take the economic steps

we have urged; we have offset what would

have been a major depression had the market

breaks of February been allowed to run their

course, we have restored good times, good

prices.

Make no mistake, this was a Treasury decision.

The central banking agency was dead

against it.

Here's how it happened: Last month, the

Federal Advisory Council met with Thomas

McCabe, new reserve board chairman, for

the first time. McCabe, new to his job. essentially

the good salesman, opened himself

to questions. When asked how he'd handle

June-July financing, he said, "Well, what

would you do in my place?"

The council, an unofficial group, told what

By LEE QARLING

they wanted: a short-term freeze on interest

rates that would assure high government

bond prices, perk up their portfolios, earn a

sizeable return on the long positions they

were running, inspire borrowing.

McCabe made no promises, but said he had

an open mind. That was enough. The council

members hurried to Treasury Head John

Snyder, told him McCabe was willing to go

along, explained that credit was getting too

tight, that member bank loans were falling

off badly, and that with big defense plans

afoot, indu-stry might have trouble getting

working capital.

SNYDER WAS SYMPATHEnC. Shortly

after he conducted a "secret" press conference

at which he, as an unnamed Treasury

official, warned of falling bank loans, mentioned

need for possible return to government-guaranteed

industrial loans if industry

couldn't get banks to back their defense

operations.

The reserve board members heard the rumors,

and sent McCabe to urge Snyder to

continue the anti-inflationary shift to higher

short term rates. McCabe was advised to

tell the Treasury head that all its surveys

showed inflationary pressures were continuing.

But it was too late.

McCabe, owing his appointment to Snyder

was no match for the members of the

council. He urged his board's arguments, but

admitted that Snyder was the boss who

should make the decision. Then the two

went to a bankers convention at Coronado,

where Snyder heard more of the arguments

of the council members.

When he returned in mid-May, the die was

cast.

Hughes' 'Outlaw' Honored

By Library of Congress

NEW YORK — "The Outlaw," Howard

Hughes' controversial motion picture has been

designated as a "leading production" by the

Library of Congress and placed on its honor

roll by Lewis C. Coffin, chief of the exchange

and gift division of the library.

The Library of Congress, which called "The

Outlaw" a picture which "truly reflected the

modes and morals of the times in which the

action takes place," officially requested a

new print from Hughes for permanent preservation

in the Library archives. The Library

also requested a used print in good contion

to be used for reference purposes.

He Gives Them Sound

To Mute a Squawk

Jerome, Ida.—Russ Tweedy chose a

spot in the center of this community to

build a drive-in theatre. The area was

fringed by homes and the screen tower

was plainly visible from the windows.

Fearful that the neighbors might protest

his location, Tweedy decided to let them

in on the act. He installed in-car speakers

at their windows.

BOXOFFICE :

: May

22, 1948

29


What Becomes of Hughes Suit,

With RKO a Member of MPAA ?

NEW YORK—Howard Hughes, who has

acquh'ed virtual control of Radio-Keith-

Orpheum, still has an antitrust suit pending

against the Motion Picture Ass'n of

America. He claims that it is an illegal

restraint of trade and conducts a boycott,

and he asks $1,000,000 in triple damages.

RKO Radio Pictures, subsidiary of Radio-

Keith-Orpheum. is a member of the MPAA

and also is one of the defendants in the

government's antitrust suit against the

major companies.

Ned E. Depinet, executive vice-president

of RKO, is a member of the MPAA board.

This odd turn of events is a sequel to the

battle that Hughes staged against the MPAA

in 1946 after Carl E. Milliken, at that time

MPAA secretary, had notified Hughes to

appear before the MPAA board and show

cause why the production code license granted

in 1941 should not be removed from "The

Outlaw." He did not appear. Instead, he

filed the antitrust suit in federal court and

asked an injunction against removal of the

seal, or the granting of any seals by the

MPAA during the pendency of the suit.

In a series of moves and postponements

the injunction was finally turned down by

Judge Bright who ruled that, if there was

any trade restraint, it was legal. At the

same time the department of justice said it

saw no cause for action.

Charles Poletti, attorney for Hughes, took

the case to the circuit court of appeals. It

was postponed several times, mostly due to

the injuries Hughes received in an airplane

accident.

Eric Johnston, MPAA president, viewed the

case so seriously that he retained former

Judge Samuel Rosenman, at that time adviser

to President Roosevelt, to handle the MPAA

defense.

Troubles for "The Outlaw" piled up all

over the country. Theatre managers were

arrested, church organizations picketed, censorship

bills were discussed in several states

where there had never been censorship.

Later the MPAA board approved new advertising

code rules and authorized fines up

to $25,000.

Hughes has another case pending before

the New York court of appeals which grew

out of these incidents. It is an appeal from

a

lower court dismissal of his application for

an injunction to prevent the license commissioner

and police commissioner from interferring

with the showing of "The Outlaw."

The picture was finally shown after an informal

agreement had been worked out for

innocuous advertising.

Some rapid moves among industry leaders

to induce Hughes to forget the past and

keep RKO in the MPAA are said to be taking

shape. The industry is in the midst of a

new public relations drive, one of the aims of

which is to silence critics of the business.

All concerned have their fingers crossed.

Hughes is an individualist. He is the only

man with more than $10,000,000 of his personal

funds tied up in the business. He is

said to have paid between eight and nine

million for the Atlas holdings in RKO. He

has about $2,400,000 tied up in "Mad Wednesday"

and also is said to have another $3,000,-

000 invested in "Vendetta." These films were

intended for United Artists release, but may

now go to RKO, if an agreement is reached

with United Artists.

No other producer operates with complete

freedom from restraint the way Hughes does.

More than five years elapsed between the

start of "The Outlaw" and its release. Both

"Vendetta" and "Mad Wednesday" have been

in storage a long time, subject to changes.

Because he operates according to his own

ideas there is considerable excitement among

executives of other companies as well as the

RKO personnel.

Minority Senate Report

Asks Clearing of Hughes

WASHINGTON—A minority report filed

with the senate by the four minority Democratic

senators of the war investigating committee

declared this week that Howard

Hughes should have been "clearly absolved

of any wrongdoing" by the committee.

The report signed by Senators Hatch, Pepper,

McGrath and O'Connor also said:

"Through its investigating and hearings

the committee raised in the minds of critical

and suspicious people the fact that Hughes

and his companies might have been guilty

of serious, deliberate, wrongful conduct, perhaps

fraud and corruption.

"Howard Hughes and his companies were

entitled to a positive finding by the committee,

especially so far as fraud, corruption and

willful wrongdoing are concerned.

"There is absolutely nothing In the evidence

which discloses any fraud, corruption or

wrongdoing on the part of Howard Hug'hes

and his associates. AH the evidence is directly

to the contrary."

NEW MANLEY OFFICERS—P. A. "Bob" Warner, former eastern and southern

division sales manager for Manley, Inc., this week was named vice-president of the

popcorn organization, and Ray Beall, for 18 years advertising and publicity executive

for Interstate Theatres in Dallas, was named assistant to Warner in charge of public

relations. Beall will assume his new duties June 1 and both men will headquarter in

Dallas.

Warner and Beall were in Kansas City last weekend in conference with B. J.

Mc-

Kenna, executive vice-president and general manager, and Charles G. Manley, vicepresident

in charge of sales. Shown at the meeting arc, left to right, Warner; Beall;

Mrs. V. G. Manley, president of the firm; Charles Manley, and McKenna.

Harry Toler to Publish

Amusement Magazine

CHICAGO—J. Harry Toler, who recently

resigned as managing editor of The MODEKN

THEATRE section of BOXOPFICE, this week

announced that he will begin publication of

Amusement Center, a magazine for owners

and management of five major amusement

industries, in September.

The new publication will be published in

five editions, covering the planning, financing,

construction, equipping, maintenance and

management of (1) all types of theatres and

school auditoria; (2) bowling and billiard

establishments: (3) better night clubs, hotel

cabarets, supper clubs, ballrooms and dance

studios: (4 1 radio and television studios in

which provision is made for public attendance;

and (5) sports arenas, ice and roller

rinks, swimming pools, baseball parks, college

stadia and other forms of spectatorparticipant

recreational amusement enterprises.

The five editions— "Screen & Stage,"

"Bowling & Billiards," "Dine & Dance,"

"Studio Audience," and "Sports & Pastimes"

— will treat each group individually as to its

special physical requirements, and there will

be a "multiple enterprise" feature section,

identical in all editions.

30 BOXOFFICE :

: May 22, 1948


.

THE IRON CURTAIN

MAKING THE YEAR'S MOST

SENSATIONAL HEADLINES e

IN THE Newspapers AND

mil i

mrw^^i

AT THbBOXOFFICES OF

lift'

THE NATION I !! ir

»T#V

j^iT-

IN THE EAST! . . . new YORK—2nd day bigger than

the 1st! 3rd day bigger than the 2nd! 4th day bigger than the

3rd! 5th day bigger than the 4th! Each successive day bigger than the

preceding one! . . . and building those big 20th grosses in PHILA-

DELPHIA, BOSTON, WASHINGTON, D. C, BUFFALO, ALBANY, SYRA-

CUSE, ROCHESTER, BRIDGEPORT, NEW HAVEN and PORTLAND, ME.

I

IN THE MIDWEST! ..

Milwaukee—i50% over aii other true-tolife

record-breakers! ... a sweeping triumph through DES MOINES,

SPRINGFIELD, INDIANAPOLIS, CINCINNATI, KANSAS CITY and ST.LOUIS!

IN THE SOUTH! .

. . pacing the biggest 20th real-life triumphs in

HOUSTON, MEMPHIS, RICHMOND, MIAMI, OKLAHOMA CITY and LITTLE

ROCK!

ON THE PACIFIC COAST! ... aii

up and down the western

seaboard, long lines lead to THE IRON CURTAIN, as LOS ANGELES,

SAN FRANCISCO, LONG BEACH, PORTLAND, ORE., SAN DIEGO,

SEATTLE and OAKLAND keep pace with the nation!

• • •

CENTURY-FOX


1


^(McUti ^efront

•PHE BOOKING POLICY of J. Arthur Rank's

General Film Distributors again was criticized

bitterly by exhibitors at the general

council meeting of the Cinema Exhibitors

Ass'n held at Cardiff. When the complaints

were examined, however, it seemed there was

a great deal of shouting over very little cause,

for W. R. Fuller summed up the situation by

saying "All the complaints from members are

contained in a very small file."

The big uproar at the moment is the suggestion

from Rank that exhibitors book on

At the conference that CEA

a sliding scale.

officials had recently with Mr. Rank the

latter proposed that he would like to see rentals

fixed as low as 25 per cent for pictures

which were not successful but argued that if

this figure were acceptable exhibitors should

not fix an arbitrary top figure of 50 per cent,

but should be prepared to go as high as 75

per cent for a really big picture.

After several delegates had pointed out that

the CEA had fought many years ago against

the principle of paying more than 50 per cent

the president. Dennis C. Walls, summed up by

saying that the proposals had not been put

in any concrete form so that at the moment

the CEA had nothing to fight, and he suggested

that they wait for the next move from

GFD.

« • •

COLUMBIA PICTURES announced two

promotions in the sales department last week.

Eric Greenspan, who has been with Columbia

since 1934 and until recently been acting

as circuit manager, has been promoted to

assistant general sales manager and his position

as circuit manager has been taken over

by Geoffrey Manning who has been with Columbia

ever since the company was formed

here 15 years ago.

Another Columbia appointment is that of

John Ware to the position of press manager.

He was formerly publicity director of GFD

and takes over his new job from Dennison

Thornton, who is now handling publicity for

Renown Pictures Corp.

* * •

"BOND STREET" OPENED last week at

The Anatole de Grun-

the Warner Theatre.

wald production is being distributed here by

Associated British.

There is a neat central idea here that

somehow fails to click in the opening reels

but fortunately builds up towards the end.

The story Is based on four items in the trousseau

of a young bride—her bridal dress, her

veil, a pearl necklace and her bridal bouquet,

all of which come from Bond Street and the

items are picked one by one and their history

traced during the 24 hours immediately preceding

her wedding.

The first, two sequences are slow and need

cutting to get the pictui-e moving. Number

one deals with the troubles of the Cockney

seamstress, who is trying to finish the gown

while beset by troubles, and this part is admirably

handled by Kathleen Harrison who

scored a big hit In "Holiday Camp." Sequence

number two features the adventures

of a thief who murders a night watchman

while stealing the pearl necklace and is sheltered

for the night by a street-walker. Jean

Kent and Derek Farr are both first class in

this, although the sequence as a whole is too

long and without sufficient incident to keep

By JOHN SULUVAN

RANK OFFICIAL ARRIVES—John

Woolf, joint managing director of General

Film Distributors, and his wife,

Edana Romney, shown here at the rail of

the Queen Elizabeth when it docked at

New York. Miss Romney wrote and coproduced

"Corridor of Mirrors," of which

she is the star. Woolf will visit Universal-International

exchanges and his

wife will go to Hollywood.

the interest alive. It is at the third and

fourth sequence that the film comes to life.

In the former young Patricia Plunkett is the

girl who mends the bridal veil and is badgered

by her petty blackmailer of a husband

and in the latter we come to the story that

rounds the whole thing out neatly, for the

bride herself appears with her fiance and a

rival from Denmark. In this last reel Roland

Young distinguishes himself for a very fine

piece of comedy acting and Hazel Court is

appropriately beautiful as the bride. This

young actress has had a bad break in British

films. Although under contract to Rank she

has been farmed out to independents for almost

the whole of her working career, and

in spite of the fact that she is probably the

most glamorous of all the young Rank stars

no proper use has been made of her. Given

the right director she can become one of

Britain's biggest assets.

"Bond Street" will do well in England and,

with judicious cutting, should sell in the U.S.

with Roland Young as a marquee attraction.

« • •

THE FIRST OF THE NEW American films

opened last week at the Empire and almost

a year of famine is over. Unfortunately the

picture itself was not perhaps the best choice

and it started off to a poor press. "The Bride

Goes Wild" may be a winner in spite of that,

for we certainly need comedies here, but

American child actors rarely are a hit in

Britain as British audiences feel they are too

precocious.

Ronald Colman's "A Double Life" opened

last week also and would have been a better

Hollywood representative to start the ball

rolling again.

• • •

W. RAY GINGELL, who operates the Hiser

Theatre at Bethesda, Md., came to London

last week. He is one of the American showmen

who reports good results from selling

British pictures. This is not his first visit as

he was here during the war years when he

served in the U.S. navy.

Gingell has some shrewd comments to make

on the sales policy of American distributors

when handling British pictures. He feels

that by trying to hide the fact that they are

British when selling them they are doing

themselves and their patrons a disservice. He

stresses the fact that the picture is British

and invites his patrons to come and see something

different. Biggest winner to date at

his theatre is Laurence Olivier's "Henry V"

which did SRO business for its entire run.

ANOTHER VISITOR during the week was

Lana Turner over here on a honeymoon.

After the fiasco of Rita Hayworth's press reception

last year we would have thought that

the publicity departments of the American

distributors would have strained every effort

to see that this was not repeated. This one

was even worse for, while the former was

just bad management. Miss Turner's reception

of the press aroused very unfavorable

comment. Newspapermen were first asked

to come back in 15 minutes when they arrived

at the time set. They were then kept waiting

for some time and finally the star rushed

out of her room and down the corridor without

speaking to them. Most of the journalists

left in disgust, but two news agency men

stayed on and their stories made bad reading

in next morning's newspapers.

Contrary to the belief in some quarters,

American stars are still popular in Britain

very much so in fact. But bad public relations

and mishandling of press receptions can

be very damaging.

* * •

THE URGE THAT so many people have

to censor films has been noticeable lately.

Fii'st "No Orchids" aroused the anger of local

authorities and now Sidney Box's "Good

Time Girl" has been recommended for banning

by the Chief Constable of Leeds. Members

of the Leeds watch committee saw the

film at the trade show, but so far have given

no decision in the matter.

A SWITCHOVER at the last moment was

seen last week when Dennis Price was taken

from the lead in Jeffrey Dell's comedy, "It's

Hard to Be Good," and the part handed to

Jimmy Hanley. Pi-ice will go into Sydney

Box's drama, "Cockpit," which is a film about

displaced persons. Jimmy Hanley has been

featured in dozens of films in England since

he started years ago as a child actor, but

this is his first starring role and the script

is one of the best for star-building yet to go

on the floor in England.

Warners Sets 9 Releases

For England to Oct. 1

LONDON — Warners has scheduled nine

pictures for release in England during the

next six months. They are:

"City for Conquest," reissue, and "Wild

Bill Hickok," release. May 24: "The Beast

With Five Fingers" and "The Man 'Who

Came to Dinner," reissue, June 28: "Deep

Valley," July 19: "Cheyenne," August 9; "The

Woman in White," August 30; "The Unsuspected,"

September 20: "Life With Father,"

October 11.

32 BOXOmCE :: May 22, 1948


CHESTER FRIEDMAN

EDITOR

HUGH E. FRAZE

Associate Editor

mmj

SECTION

PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN

I

APRIL AWARDS MARK FIRST

ANNIVERSARY OF BONUS

Ten managers and exhibitors added their

names to the list of BOXOFFICE Bonus winners

during April to round out the roster

of showmen who qualified during the first

12 months of the incentive plan.

Just one year ago, in a new enferged format

of the Showmandiser section, BOXOFFICE

announced its unique plan to stimulate the

exchange of ideas among theatremen and to

recognize their efforts and achievements

through monthly Bonuses and Citations of

Honor.

Including the April winners, 114 theatremen,

representing almost every one of the

48 states, the Canadian provinces and the

British Isles, were among those who received

one or more Bonuses. Only one of the winners

was cited twice in the same month although

at least six others have won Bonuses

more than once.

Because of the fact that outstanding ideas

each month are selected on the basis of merit

with allowance for the type of theatre, run,

size, drawing power and local limitations,

theatremen from the rural and suburban

communities were as well represented among

the wiimers as their colleagues in the metropolitan

areas. More than half of the Bonus

recipients were managers, assistant managers

or publicity men connected with Independent

theatres without circuit ties.

Scores of letters received from subscribers

during the last year attest to the value of the

BOXOFFICE Bonus in stimulating their own

efforts and in helping to increase their

grosses through the application of ideas and

suggestions of other theatremen in situations

similar to theirs.

An original idea, such as the one which

won a Bonus during April for James Mc-

Carthy, manager of the Warner Theatre in

Memphis, will be picked up and used to advantage

by many other showmen throughout

THE APRIL WINNERS

HOUSE PROGRAM;

Mark Allen, manager, Austin Theatre,

Kew Gardens, N. Y.

LOBBY DISPLAY:

William Joven, manager, Luna Theatre.

Kankakee, 111.

WINDOW TIEUP:

W. W. Fenety. manager. Gaiety

Theatre. Fredericton, N. B.

THEATRE FRONT:

Frank M Paul, manager, Lyric Theatre,

Indianapolis.

NEWSPAPER AD:

Phil Keough, manager. State Theatre,

Oklahoma City.

BALLYHOO:

Abe Ludacer. manager, Valentine

Theatre, Toledo.

ORIGINAL IDEA:

James McCarthy, manager, Warner

Theatre, Memphis.

GENERAL TTEXIP:

Norman Shannon, manager, Dundee

Theatre. Omaha, Neb.

COOPERATIVE AD:

Eddie DiResta, manager, Rialto Theatre,

Amsterdam, N. Y.

PUBLIC RELATIONS:

Max Page, manager, Browny Theatre,

Brownsburg, Ind.

the country during the coming months. Mc-

Carthy's stunt involved a realistic rainfall

effect created at the edge of his theatre

marquee to exploit "April Showers." Besides

earning the appreciation of the BOXOFFICE

staff for his Ingenuity, McCarthy has already

received commendation from many of his

fellow theatre managers in letters addressed

to the Showmandiser section.

One of the Schine circuit managers, Eddie

DiResta of the Rialto Theatre, Amsterdam,

N. Y., earned preference over dozens of his

colleagues in winning the April Bonus for

co-op newspaper ads. DiResta averaged a

full page of co-op advertising a week and

was a close contender for a Bonus last

month.

Phil Keough, manager of the State in

Oklahoma City, was awarded a Bonus for

devising an unusual newspaper advertisement

running in one column width down the full

depth of the page. Keough arranged for

the ad to nm on the right side of the page,

making use of tf a white space in the page

gutter to get a unique effect.

An attractive series of house programs in

offset printing, the handiwork of Mark AUen,

manager of the Austin, Kew Gardens, N. Y.,

was rewarded with a $10 check and a Citation

of Honor.

The most outstanding window display submitted

came from W. W. Fenety. manager of

the Gaiety, Fredericton, N. B., Canada. William

Joven, manager of the Luna Theatre,

Kankakee, HI,, demonstrated his creative

skill in an illusion simulating a "Stairway

to Heaven" lobby display.

A Bonus was awarded to Norman Shannon

of the Dundee Theatre, Omaha, for a general

tieup. Max Page, manager of the Browny

Theatre, Brownsburg, Ind., received the public

relations Bonus for his quick action in staging

a benefit show for neighbors made homeless

by the recent floods.

Frank Paul, manager of the Lyric, Indianapolis,

and Abe Ludacer of the Valentine, Toledo,

received Bonuses for theatre front and

ballyhoo promotions.

>^ X ^S¥;^::WW:

^ndtitutionai

Jrend

According to a report published last week in the New York

Times, the motion picture industry will not be alone in its

efforts to rekindle public interest in its services. .\n entire

crop of educational and public relations campaigns are planned

for the immediate future by many national advertisers which

will move competitive promotion into the background.

The new trend is designed to "inform" the public on a variety

of topics. The indirect approach will accentuate the "tell"

method of promotion rather than the "sell" method. Many

such promotions have already been planned, according to the

Times report. They include savings banks and a church

denomination. Pictures such as "\ Remember Mama" and "The

Bishop's Wife" can probably do more for banks and churches

in regaining the interest of the public than any other method.

At the same time, it is reassuring to see that theatremen

and exploiteers do not lose sight of the opportunities these pictures

offer for cooperative tieups.

Banks and churches are two of our great national institutions.

So is the local theatre. Understanding each other's problems

and working together promise greater mutual benefits.


Radio Provides Big Noise

For State of the Union'

Almost every conceivable type of promotion

has been employed to sell "State of the

Union" in key cities throughout the country.

Boyd Sparrow, manager of Loew's In Indianapolis,

cormected with two radio contests,

which yielded numerous air plugs for

the picture. A two-week contest was promoted

on Paul Robert's program over WFBM

in which listeners were asked to write letters

on why they believe Indiana to be the best

state in the union. Prizes were guest tickets.

The second contest was staged on Easy

Gwyn's WIBC program, with listeners asked

to write letters giving their opinion on the

present state of the union. Sparrow promoted

a $100 Zenith phono-radio combination

and 25 record albums as prizes for this

contest.

Bumper strips were placed on 300 Red taxicabs

plugging the picture at no cost. A 36-

foot banner was suspended the length of the

upright sign, providing a good flash up and

down busy Pennsylvania avenue. Sparrow

also planted a three-coltunn fashion feature

in the Indianapolis News and promoted a

four-column Angela Lansbury suit co-op ad

with the Indiana company, plus a two-column

co-op ad with the H. B. Wasson Co.

PHILCO TIEUP IN BUFFALO

In Buffalo the picture was exploited for

its Great Lakes engagement by a Philco tieup

arranged by Charles B. Taylor, publicity director

of Shea's Theatres. 'Window streamers

were placed in music and radio stores

throughout the city, with theatre playdates

imprinted. Taylor connected for four large

co-op ads: one with Philco, one with a beauty

salon, one with a luggage company and one

with a jeweler.

Window tieups figured prominently in

Taylor's campaign. A presidential poll was

conducted in the lobby to build extra interest.

Lou Cohen, manager of the Poll in Hart-

Mirror display in water color, publicized "State

oi the Union" in Wilmington, Del.

Window display at the Greyhound bus

terminal in Buffalo set by C. B. Taylor

of Shea's.

ford, plastered a 24-sheet on the lobby floor

on "State of the Union," which aroused

the curiosity of theatre patrons two weeks

prior to opening.

In Bridgeport, Conn., John DiBenedetto,

assistant to manager Matt Saunders, planted

the Van Johnson transcription for free radio

time with a local radio station. For seven

days in advance of opening, Harry Osborne,

disk jockey, ran a contest on "State of the

Union" with theatre tickets as prizes.

Oscar Doob, manager of the Aldine Theatre

in Wilmington, Del., decorated his 5x7-

foot mirrors with a huge painted map of the

United States and title, cast and playdates

in the background. The marquee and upright

sign of the theatre were painted on

the map at Wilmington's approximate location.

Doob promoted plugs with the Man

on the Street broadcast, and numerous window

displays tied in with women's fashions.

PROMOTES LARGE CO-OP ADS

Large newspaper co-op ads showing Angela

Lansbury wearing three different costumes

were promoted by Bill Reisinger, manager

of Loew's in Dayton, from the Troy-

Pearl Dry Cleaning Co. It was headed, "How

is the state of your wardrobe?" and carried

theatre credits. The ad appeared in the

Dayton Journal on two successive days.

Reisinger took advantage of two local rallies

by presidential candidates Stassen and

Taft to distribute heralds headed, "How is

the 'State of the Union' "?

Western Union supplied miniature telegram

forms with the message, "Don't write. Telegraph

congratulations and best wishes to any

State of the Union." Playdates were imprinted

at the bottom.

Abe Ludacer, manager of Valentine in

Toledo, had 300 window cards which looked

like political advertising tacked all over the

city before primary day, with announcements

of the "State of the Union" playdates. Station

'WTOL featured a song contest in which

listeners were asked to submit the names of

states represented by the varloas songs

played.

Milking Contest Draws

4-H Club Entrants, M

Merchant Support

The first cow-milking contest of the season

got under way recently after Duke Elliott,

manager of the Strand, Carthage, N. Y.,

sold local businessmen the idea for a special

stage attraction. Elliott proposed his plan at

a meeting of the merchants committee of

the Chamber of Commerce which was attended

by representatives of the 4-H clubs

from two counties.

The contest was formally sanctioned with

a dairy, the merchants, 4-H groups and the

Chamber of Commerce supporting the

project. Two elimination contests were scheduled

for May 14 and 21 with a grand final

on the 29th.

Cash prizes and gifts were offered to winners

with a special prize for the milking

champ chosen from among business and professional

men whose knowledge of milking is

less extensive than that of 4-H members.

Two cows were obtained from the local

dairy and each of the 4-H clubs in the area

entered their champion milkers in the contest.

The milking champion of the county

was determined by the weight of the milk

produced in a given time limit.

The newspapers throughout the area devoted

large publicity spreads to the contest,

playing up local experts and entrants. The

Rialto attractions came in for regular notice

in these stories. Elliott also promoted

several co-op ads from the dairy and other

merchants who participated, with the theatre

attractions again coming in for prominent

mention.

Blind Date Contest Aids

'The Voice' in Toronto

strong advance and current exploitation

marked the engagement of "The Voice of

the Turtle" at Shea's Theatre in Toronto.

Fred Trebilcock, manager, and exploiteer

Jimmy Cameron arranged for a local furniture

company to sponsor an "I Married My

Blind Date" contest, with major prizes offered

to the winners.

The store also plugged the contest in its

regular newspaper and radio advertising and

in a full window display.

A saturation advertising campaign on the

radio brought the picture a holdover for a

second week.

Costumed Couple Tour

For 'Bride Goes Wild'

Bob Portle, manager of the Elm Street

Theatre, Worcester, Mass., used a street ballyhoo

to exploit "The Bride Goes Wild." He

had a couple dressed in bridal costume drive

around the business section in an open coupe

with banners reading: "Just Married—On

Our Way to See, etc." The stunt turned out

to be one of the most effective he ever used,

according to Portle.

Bike Rack Gets Publicity

Eddie Cltne, manager of the Park in New

Hyde Park, N. Y.. has a parking rack for

bicycles at the rear of the theatre for the

convenience of patrons, and got himself a

free newspaper plug because of it.

'

34 —508— BOXOFFICE Showman^iser :: May 22, 1948


McGUIRE • HILLARY BROOKE • ADELeIlRGENS • ROSS FORD • IRUOY MARSHAII _

AN EDWARD SMALL PRODOCIION

Screenplay by Fonk Tashlin and Devery Freeman

Based upon a SATURDAY EVENING POST story by Roy Hoggins

Produced and Oifected by S. SYLVAN SIMON

A COLUMBIA PICTURE


COOKING SCHOOL EXHIBITIONS

PROVE GOOD BUSINESS RECIPE

Culinary Artists Preside at

Stage Sessions; Prizes

Supplied by Stores

"Although cooking schools are nothing

new," writes Louis Nye, manager of the

Hoosier Theatre in Whiting, Ind., "we haven't

had one in about eight years. Maybe the

'new look' we contrived with the gleaming

white, modern equipment was responsible for

the tremendous business we did during the

three-week session." Nye could be right.

At least he introduced several new ideas

which probably accounted for some of the

business registered.

Nye lined up his sponsors as the first step

of his campaign. The Indiana Supply Co.

and a local market donated the main prizes

which included a Kitchenaider sink and cabinet,

three electric roasters, six Presto cookers,

a Roper range, and many other utilities plus

groceries. The articles represented a cash

value in excess of $1,200.

Divided over a three-week period, the merchandise

giveaways proved a real incentive

for patrons to attend.

Then Nye arranged for three prominent

culinary artists to preside over the sessions.

For the first week he procured Mario Cassa,

chef at the St. Moritz restaurant lounge in

Chicago. Martha Logan, home economist for

Swift & Co., presented Meal Time Ideas at

the second session. Swift also provided 24

packages of chicken and 24 two-pound cheese

loaves in addition to prepared dishes as part

of the giveaway.

For the third session, Lottie Dudzik, chef

of the Sramek restaurant, gave a demonstration

of her artistry in cooking.

In order to give his sponsors a break, Nye

supplied them with door coupons which were

distributed with each purchase at their stores.

One half of the coupon had to be deposited

in the Hoosier lobby and housewives had to

claim their prizes at the time of the drawing

in the theatre.

The sponsors received word-of-mouth publicity

at the theatre in addition to being advertised

in the theatre's display ads, trailer,

and window cards. They also received a plug

in the house programs for four weeks and

The Martha Logan Cooking school gets

under way at the Liberty Theatre,

Herkimer, N. Y.

on several thousand heralds which Nye distributed

to boost the shows.

Nye estimates that the total cost of the

promotion was $100. To counterbalance this

in favor of the theatre, the house which is

closed during the matinee charged regular

evening admission prices, showed the regular

screen attraction and played to capacity audiences

each week. The first session drew

1,200 women to the Hoosier.

The Indiana Supply Co. provided the

equipment for the demonstrations. This was

mounted on dollies to facilitate the clearing

of the stage. Nye acted as master of ceremonies

at a microphone, and the demonstrators

were equipped with lapel mikes.

Bean Guessing Contest

Jumps Interest in 'Cass'

R. E. Agle, manager of the Appalachian

Theatre in Boone, N. C, tied up with a local

restaurant and bagged one of its big show

windows for a display on "Cass Timberlane."

Using one-sheets for copy, a very interesting

effect was created by draping old trailer

film aroimd the standing displays and coiling

it across the base. With this was used

a "guess how many beans in this jar" contest,

with passes as prizes.

Swift & Co. Provides Expert

On Home Economics for

Cooking Discourse

Sponsored by a local music shop, Westinghouse

and Swift & Co., Jake Weber, manager

of the Liberty in Herkimer, N. Y., promoted

a one-day engagement of the Martha

Logan cooking school, which played to a capacity

matinee audience. A market supplied

free grocery baskets as door prizes.

The main giveaway item which was donated

by the Westinghouse company was a

new electric kitchen range.

Weber gave the cooperating dealers free

advertising in the lobby and from the theatre

stage during the cooking demonstration.

In return the merchants paid for a twocolumn,

eight-inch display ad which ran in

the Evening Telegram every day for one

week. Displays at the merchants' premises

also helped build interest in the program.

Westinghouse and Swift supplied the equipment

and accessories needed for the cooking

session.

All advertising played heavily on Martha

Logan's popularity and her appearance on

Don McNeil's Breakfast Club radio program.

Polish American Paper

Assists 'The Miracle'

Attracted by the Polish American angle in

"The Miracle of the Bells," the Polish American

weekly, foreign language newspaper in

Perth Amboy, N. J., came through with 230

column inches of art, ads and readers. This

was promoted by Julius Daniels, manager of

the Majestic, who apprised the editor of the

picture's theme and started the ball rolling.

The paper, which has a large circulation

among Polish American Catholics in the industrial

community, sponsored an invitation

preview at the Majestic and gave a full page

to comments on the film from persons who

attended, along with two five-column scene

cuts. The campaign cost Daniels nothing

but overtime for help at the preview.

Contest Winners Visit

Studio in Hollywood

Manager Fred Gebhardt and juvenile patrons

of the Rivoli in Los Angeles recently

realized a life-long ambition. Through a

tieup with the Republic studio, Gebhardt arranged

for the winners of a Saturday matinee

western costume contest to be guests of the

studio. Two boys and two girls were selected

to watch the filming of a sequence for a new

Monte Hale western.

C

Mario Cassa. renowned chef of the St. Moritz restaurant lounge. Chicago, demonstrates his

cooking wizardry to housewives on the Hoosier Theatre stage.

36

—510—

Sets Radio Quiz

Milt Kaufman, manager of Loew's, Norfolk,

Va., promoted a question contest over

radio station WLOW to exploit "Arch of

Triumph." Street pedestrians were queried

on the theatre attraction. Those answering

correctly won jewelry, a U.S. bond and theatre

tickets.

BOXOFFICE Showmandiser :: May 22, 1948


I

I

Anniversary Observed

With Big Campaign

And 'Good News'

The engagement of "Good News" at the

Capitol Theatre in Vancouver was a timely

coincidence, breaking on the 27th anniversary

of the house. Charlie Doctor, manager

of the Capitol, took every advantage of the

situation to roll up strong support from merchants

in promoting this double attraction.

Weeks in advance he notified all music

dealers by mail, advising them of the song

hits in the production, and thus paved the

w.iy for window tieups and newspaper coop

ads.

In the concourse entrance of the theatre,

Charlie doctored up a mechanical display

that was a real flash. Cutout heads of the

two stars were set on pivot arms so that

as the heads rocked back and forth, they

met in the center in a kiss. Bugs Bunny

cutouts had balloon copy with information

on the anniversary date and the picture.

Doctor promoted a huge birthday cake

which was placed in the lobby with appropriate

lighting effects and copy. All staff

members wore rosettes with copy, "The Capitol's

27th Anniversary."

In addition to the music store displays,

13 windows were lined up with special aimiversary

announcements and the screen attraction.

News vendor stands carried halfsheet

cards announcing: "It's Good News

Today," etc.

Radio advertising was augmented with tieups.

CKWX plugged the picture on its Amateur

Disk Jockey Show and its 15-minute

Hi-Time program. Mel Torme. idol of the

local bobby-soxers, gave the picture a plug

two Saturdays in succession at his Big Teen

Town Show which originates at the Veterans'

Memorial Hall. The Teen Town Bulletin

also gave the picture a buildup.

Newspapers were generous with free publicity

covering the anniversary and the picture.

The News-Herald sponsored a "Good

News" classified ad contest which netted 480

lines of free space. Total cost to the theatre

for this tieup was four cuts and a few

passes.

Doctor promoted a co-op newspaper ad

from the Arthur Murray Dance Studio. 720

lines in the two dailies resulted from this.

Popularity and Beauty Contest

Steadies April House Gross

A Miss Washington Heights popularity

and beauty contest served as a good business

booster during April for Ansel Winston,

manager of the RKO Coliseum Theatre

in New York.

Winston arranged for a photo studio to

take pictures of all entrants free. He obtained

a spon.sor for the contest who donated

$500 cash as prizes for the winners

and an extra $100 to cover advertising expenses

incurred by the theatre. The merchant

was advertised on the screen and in

the lobby.

The winners were decided by balloting.

Ballots were passed out by the cashiers

with every ticket of admission sold during

the month. That, reports Winston,

brought many extra customers to the theatre

dm-ing the month the contest was

running.

Over 100,000 persons cast votes and more

Half-Page Co-Op Ad Sells

'Open City' in Oneonta

Gil Scouten, manager of the Palace in Oneonta,

N. Y., recently promoted a half-page

co-op newspaper ad which helped to sell

"Open City." Scouten got nine local merchants

of Italian extraction to endorse the

film after a screening had been arranged.

Over 90 per cent of the ad space was devoted

to the picture and playdates, with the sponsors

accepting a courtesy mention at the bottom.

Scouten played up the praise by film

reviewers of the national magazines.

Gift Books Are Offered

On Year-Around Basis

Gift books of theatre tickets have been

revived by San Francisco Theatres, Inc., as a

year-around patron service. I. M. Levin,

division manager for the circuit, reports that

the move was made in response to requests

from patrons who wish to use them as personal

and holiday presents. The coupons are

exchangeable at the circuit's six neighborhood

theatres. Trailers, 40x60s, newspaper

ads and boxofflce cards are being used to

familiarize the pubUc with the gift books.

Flash Front Attracts

Patrons in Charlotte

Walter Griffith, manager of the Little

Charlotte Theatre in Charlotte, N. C, used

a special false front to ballyhoo "Women in

the Night." Griffith reports business was

upped as a result of the flash. The theatre

is located on a congested transient street.

Other Charlotte exhibitors are contemplating

similar exploitation as a result.

To Aid Youth Month

In Seattle local Independent theatre operators

have pledged their assistance in promoting

National Youth month.

POPillHRnH BlHyi'J[ONT[SlMis5wft5HiNoio,'( Hilars ms

iKOfciv pwn nuno

than 3,000 people showed up at the theatre

for the final announcements of the

winners and the awarding of the prizes.

Radio Time Signals

Preceded by Plug

The saturation radio campaign employed

by John Ettlinger, exploitation manager for

Paramount Theatres in San Francisco, for

"The Big Clock" opening at the St. Francis

Theatre, was emphasized by free time promoted

for a novel presentation.

Ettlinger arranged with several of the stations

to give the usual time signals preceded

by the announcement: "In ten seconds it

will be 6 p. m. by the 'Big Clock' at the St.

Francis."

A disk jockey program sponsored a contest

offering free theatre tickets and copies

of the novel, "Big Clock" to listeners who

submitted the best letters on "Why I Like

(or do not like) Daylight Saving Time." The

theatre playdates were plugged regularly during

the contest amwuncements.

An advance screening arranged for newspaper

reviewers garnered extra publicity

breaks in the daily newspapers. Ettlinger promoted

a two-column, 13-inch co-op ad from

a luggage dealer illustrating Ray Milland

carrying a Belber overnight bag. A coffee

concern ran a three-column, 20-inch endorsement

ad by Milland prior to opening.

The Great Western trailer manufacturer also

took co-op space in the dailies.

Twenty jeweb-y stores in the city displayed

cards with special copy tying their merchandise

in with the theatre playdates, and four

elaborate windows were secured tying in the

book with the film production. All sidewalk

clocks were tagged with banners and the

Belber luggage dealer supplied free luggage

as gifts to every 10,000th patron who bought

a ticket during the picture's nm.

Prodigy on Stage

Frank Pratt, manager of the Paramount

Theatre in Portland, Ore., engaged Portland's

boy prodigy, Phil Carlin jr., to play on

the stage as a Mother's day tribute.

BOXOFTICE Showmandjser :: May 22, 1948 —511— 37


Newsboys March to Loew's Theatre

With Banners on 'The Naked City

Leaving no avenue of promotion unexplored,

Arthur Groom, manager of Loew's

Theatre in Evansville, Ind., put on a thorough

campaign for "The Naked City" that created

considerable word-of-mouth comment and

was reflected in increased patronage.

A dual display was used in the lobby a full

month in advance, and a week before opening

an attractive overhead was rigged up,

with giant size cutout letters of the title.

Duiing the engagement, a 40x60 bearing rave

reviews on the picture was on display in the

lobby.

Ten days prior to opening, a special screening

was held for newspaper and radio critics,

the Chamber of Commerce business manager,

the head of a local modeling agency and

Liberty fleet taxi drivers. The press responded

with advance reviews, three-column

art and story breaks in advance and after

opening, and front-page mention in the Sunday

Courier and Pi-ess. Special art and a

plug were planted in the radio publication.

Listen, which is distributed weekly in grocery

stores and homes.

The Courier newsboys attended the opening

night performance en masse by special

invitation, parading from the newspaper office

down Main street to the theatre, led by

police escort. The boys carried huge banners

announcing "We're on our way to see ..."

Outdoor posting was exceptional, with a

special bamier erected on the Hotel Sonntag

covering the entire length of the building.

This was put up a week in advance and stayed

throughout the pictui-e's run. The attraction

sign for the New Yorker cocktail lounge was

snared for a "The Naked City" plug, prominent

displays were set in the lobby of the

McCurdy, Vendome and Sonntag hotels, on

the mezzanine floor of Schear's department

store, in the windows of two local cafeterias,

and a special display was set up at the entrance

door of Wood's drug store on Main

street. In addition, lOO cards were spotted

in choice windows and on downtown store

counters.

Permission was granted to post a sign on

the bulletin board at Evansville college, and

Groom tied up with a local soda fountain to

feature "The Naked City" sundae.

Lucky number cards were distributed to

1,000 school children, with guest tickets

awarded to those finding corresponding numbers

posted in the lobby. The Liberty taxi

drivers distributed some 3,000 courtesy cards

to fares, recorrunending the picture.

Gratis radio plugs were landed on the

Pass the Buck program. Listen While You

Work program, and a 15-mLnute newscast

every day of the picture's run. Groom got

himself interviewed for the Man on the Street

broadcast, answering questions about "The

Naked City," and a few days later Groom's

assistant, Warren Weber, went through the

same routine.

Paper Doll Cutouts Make

Clever Display for 'Bride'

Lou Fuhrmann, assistant manager of the

State, Courtland, N. Y., devised a clever window

stunt in conjunction with "The Bride

Goes Wild." Fuhrmann took small cutouts

of paper dolls, masked them with crepe paper

for veils, then mounted them on cards to be

used in windows and on counters. They made

a novel display and were unusually attractive.

Fuhrmaim also planted a "Broken Heart"

contest with the local daily at the cost of a

few passes.

'Iron Curtain

Quiz

The question, "What interests you about

'The Iron Curtain' "? was used on the Man

on the Street broadcast in Norwich, Conn.,

to help publicize Joseph Boyle's engagement

of the film at the Broadway Theatre. Boyle

also landed spot announcements on WNOC.

Radio Teaser Offers

40-Cent Halves to

Promote 'Bells'

Will Singer, manager of the Brandeis in

Omaha, worked a neat tieup with station

KOIL's Man on the Street program in connection

with the engagement of "The Miracle

of the Bells."

For several days the station announcer

gave teaser plugs as advance bait. "Watch

for the Miracle," was the keynote. Then he

offered to sell interviewees new Liberty bell

half dollars for 40 cents. That was the

miracle. Once the public caught on, interest

in the picture was hypoed.

Singer recently worked a tieup with local

transportation officials. The utility company

had been promoting a citywide courtesy campaign.

Representatives of the company rode

the street cars and buses asking operators of

the vehicles provoking questions. To drivers

who responded politely, they awarded free

tickets to see "The Mating of Millie," current

Brandeis attraction.

The tram company turned over its outside

advertising space to the theatre at no cost

and purchased 1,650 tickets at regular admission

price and distributed them to all

employes. The local press played up the

courtesy program with theatre mention.

Interest of Teen-Agers

Expanded for 'Mama'

Publicity centered around teen-age interest

for "I Remember Mama," at the United

Artists Theatre in Detroit. Alice Gorham,

publicity director for UDT, contacted all high

schools and invited senior class presidents

Comment cards

to a screening of the picture.

were collected and the opinions were used in

newspaper advertisements to impress the

youngsters with what their leaders had to

say about the film.

The Detroit Times cooperated with a contest

open to teen-age students in which prizes

were offered for the best letters submitted

on "The Best School Story of the Day." The

idea was to cover the most newsworthy event

in their school activities and results were

impressive. The tiein angle was the ambition

of the daughter in the picture to become a

journalist.

Pin Is Safety Insurance

For 'Pretty' Laughter

A laugh-provoking card with a safety pin

attached was used by Elmer Adams jr., manager

of the Hornbeck Theatre, Shawnee,

Okla., to promote "Sitting Pretty." Copy

read: "Free Insurance! Just in case you

cast aside all restraint and laugh aside all

buttons, take this with you when

."

you see . .

The cards were distributed at the theatre

a week in advance.

Frank Pratt, manager of the Paramount, Portland, Ore., used several clever gimmicks to

give the theatre atmosphere prior to the opening of "Fury at Furnace Creek." The house

staff was attired in cowboy outfits and a hitching post was set up outside the theatre for

patrons attending on horseback. A spin-the-wheel gadget was set up in the lobby with

patrons invited to test their skill and win passes. An usherette ran a chuck-a-luck table in

another corner of the lobby which gave patrons a second opportunity to get a free ticket to

see "Fury at Furnace Creek."

Penny Gag Clicks

A card with a permy attached was used by

Jack Randall, manager of the Strand Theatre,

Vancouver, B. C, to arouse interest In his

coming program. Headed, "A penny for

your thoughts," the copy continued: "We

think 'Out of the Past' is one of the most

outstanding pictures ever shown in Vancouver.

Starts . . .

"

.

38 —512— BOXOFFICE Showmandiser :: May 22, 1948

m


Ad Deal in Cincinnati Mr. Flatfoot Contest in Portland

Neis 1,000 Lines of

'Shanghai' Space

Several notable features distinguished the

campaign arranged for the world premiere

of "Lady From Shanghai" at the Palace In

Cincinnati, by Nate Wise, publicity director

for RKO Theatres in that city.

A classified deal was set with the Times-

Star which yielded approximately 1,000 lines

of space In three display ads. Readers were

asked to look for their names In the classified

pages, with guest tickets awarded to those

whose names were listed.

Utilizing radio, Wise arranged for a dally

broadcast from the lobby of the theatre over

WKRC; spot time on WCPO and WKRC,

some purchased, some promoted; a tieup with

the disk Jockey program on WSAI calling

for the distribution of Rita Hayworth books,

and another disk jockey hookup on WCKY,

using 1,000 Hayworth photographs for giveaway.

A co-op window stream set with Lux featured

a large cut of Hayworth and half the

space devoted to theatre copy. These were

spotted in grocery and drug stores by the

local Lux distributor.

The world premiere angle was stressed in

all newspaper advertising, and the three

dailies came through with generous stories

and art breaks. Cross trailers were used in

affiliated theatres as well as a life-size cut

of Rita Hayworth in color.

Launches 'Naked City

The united Ai-tists Theatre engagement

of "The Naked City" in Portland featiu-ed

outstanding cooperation from both the Oregon

Journal and the Oregonian, plus full support

from the police department, three major

downtown department stores and five local

radio stations. The campaign was handled

by Jack Matlack, assistant to Mrs. J. J.

Parker, president of the Parker Theatres.

A week before opening, the Oregonian staged

a Mr. Flatfoot contest, running daily pictures

of a prominent local citizen with his face

hidden in an invitation to the public to track

him down, on a downtown street during noon

hour. A $50 prize was offered to the person

identifying him.

At the same time the Journal conducted

a circulation contest through its carriers,

with winners invited to attend a preview of

the film. Full-size color posters on the film

were tacked on more than 50 substations

used by Journal carriers. The newsboys distributed

handbills explaining the contest

with announcements of the picture playdates.

Matlack's tieups included one with the J. K.

Gill Co. for several co-op ads and air coverage

on the store's radio program. Gill used

a full window on a fingerprint identity contest,

offering passes to the United Artists

Theatre for those supplying the correct answers.

A wire recording with picture announcements

was played intermittently over

Mr, Flatfoot

$50 'Touch'

My»tttv Ptfifln

Boau lof Pni*

Search

Spoiler ol 'Mr. Flalloof

To Receive SSO in Cash

!»,",a^*t^^, p'.'."'..^*: ' Tk* Bl

Porllanders Posted on Hunt

For 'Mr Flallool', SSO Prize

'Mr. Flallool' Tommy tuRe,

.Lucky Winner o( $50 Finds

".yy^M'^':^*'" tl?;^"*-^

the store's public address system for a week.

A preview was arranged for the Portland

police department which furnished a complete

lobby display on fingerprinting.

Radio stations KXL. KEX, R-WJJ and

KOIN used quiz contests with spot announcements

and passes to see "Naked City" as premiums.

i

PARAMOUNT

TRADE SHOW

Friday, May 28th

CECIL B. DEMILirS

THE CRUSADES

LORETTA

HENRY

YOUNG WILCOXON

r

CITY PLACE TIME

ALBANY FOX PROJ. ROOM, 1052 Broadway 2 30 P.M.

ATLANTA PARAMOUNT PROJ. ROOM, 154 Walton St., N.W 2.30 P.M.

BOSTON PARAMOUNT PROJ. ROOM, 58 Berkeley Street 2:30 P.M.

BUFFALO PARAMOUNT PROJ. ROOM, 464 Franklin Street 1:30 P.M.

CHARLOTTE PARAMOUNT PROJ. ROOM, 305 So. Church Street 10 A.M.

:HICAG0 PARAMOUNT PROJ. ROOM, 1306 So. Michigan Ave 1:30 P.M.

CINCINNATI PARAMOUNT PROJ. ROOM, 1214 Central Parkway 2.30 P.M.

CLEVELAND PARAMOUNT PROJ. ROOM, 1735 E. 23rd Street 2 P.M.

DALLAS PARAMOUNT PROJ. ROOM, 412 So. Norwood Street 2:30 P.M.

DENVER PARAMOUNT PROJ. ROOM, 2100 Stout Street 2 P.M.

DES MOINES PARAMOUNT PROJ. ROOM, 1125 High Street 7 P.M.

DETROIT PARAMOUNT PROJ. ROOM, 479 Ledyord Avenue 2 PM.

INDIANAPOLIS PARAMOUNT PROJ. ROOM, 116 W.Michigan Street 2 P.M.

JACKSONVILLE FLORIDA THEATRES SCREEN ROOM, 128 Forsyth St 8 P.M.

KANSAS CITY PARAMOUNT PROJ. ROOM, 1 800 Wyandotte St 2 P.M.

LOS ANGELES PARAMOUNT PROJ. ROOM, 1613 W. 20th Street 1:30 P.M.

MEMPHIS PARAMOUNT PROJ. ROOM, 362 So. Second Street 2:30 P.M.

Ian Keith Katherine DeMille • C. Aubrey Smith

Joseph Schildliraut • Alan Hale • George Barbier

Montagu Love • Pedro De Cordoba

Produced and Directed by

CECIL B.

DEMILLE

Screen Play by Harold Lamb, Waldemar Young

and Dudley Nichols

A Paramount Re-Release

7


Neighborhood Theatres

In

Citywide Contest

Noah Schechter, public relations director

for the Greater Cincinnati Independent

Exhibitors, arranged a threeway

tieup between the Cincinnati

Times, radio station WKRC and neighborhood

theatre owners who advertise

through directory ads. Neighborhood

merchants also participated.

The Times carried a daily box with

a coupon headed, "I Attend My Neighborhood

Theatre Because . .

." The

exhibitors offered a variety of prizes

which could be won for completing the

line and submitting the coupon to the

Times.

WKRC plugged the contest on the air

five or six times a day while it was in

progress. Over 2,200 retail grocery and

drug stores plugged the contest in window

and counter displays.

Exhibitors who participated in the

contest report that results were gratifying.

'Mama' Air Contests

Tribute to Mothers

Contests keyed to the Mother's day angle

on two radio stations in Glens Falls, N. Y.,

highlighted the campaign put on for "I Remember

Mama" at the Rialto. The tieups

were made by Manager Fielding O'Kelly who

arranged with WGLN to find the oldest

mother in the county. The winner was honored

on the theatre stage on Mother's day

and presented a variety of gifts donated by

civic-minded merchants.

The second contest was sponsored by 'W'WSC

to locate the oldest Gold Star mother in

the county. She was also brought to the stage

on Mother's day and given gifts.

O'Kelly promoted a full-page co-op ad

from merchants who featured "Mama" sales,

the picture and playdates taking a prominent

portion of the space. Two full window

tieups in choice downtown stores were part

of the campaign.

Badges on 'Obsession'

Worn by Entire Staff

Calling attention to the playdates of "Magnificent

Obsession," a reissue, Jim Preddy,

manager of the Telenews in Dallas, had the

entire theatre staff wearing announcement

badges a week in advance. A window display

was .set with the largest book store in

town, and 3,000 vote heralds were distributed

headed, "Help! We need your help in deciding

on another Return Picture ..." Guest

tickets were awarded to the first voting for

the picture chosen.

Doubles for 'Senator

A spry old gentleman with a flowing white

mustache, dressed in top hat, white tie and

tails, walked around the streets in the vicinity

of the Vogue Theatre, Vancouver, B. C,

to promote "The Senator 'Was Indiscreet" for

Roy McLeod, manager. The man carried a

suitcase posted with picture and playdate information,

and another sign on his back.

Handwriting Analyst

Fits Promotion to

'Unknown Woman'

The campaign used at the New York Rivoll

prior to the opening of "Letter From an Unknown

Woman" set a unique pattern which

can be adapted in other communities by exploitation

minded showmen.

The theatre arranged for Muriel Stafford,

considered one of the world's foremost handwriting

analysts, to make personal appearances

and read the handwriting of theatre

patrons. This promotion was advertised by

a trailer and a lobby 40x60.

A tieup was arranged with all mail carriers

in the area whereby 6,000 postmen competed

in a letter-writing contest on their

"most unusual experience while delivering

mail." Cash and theatre tickets were offered

as prizes. The contest was plugged in the

carriers' publication. Outlook, and through

bulletins in postoffices and postoffice clubs.

Reproductions of famous love letters published

by Simon & Schuster in "Treasury of

World's Greatest Letters," were displayed on

the mezzanine floor of the Rivoli.

Radio promotion included a letter writing

contest for radio audiences on Paul Brenner's

Requestfully Yours show over WAAT.

WNEW featured a half hour of Joan Fontaine's

favorite music with playdate mention.

New York's FM station WGYN used a twoweek

"Unknown Woman" contest on its

Coffee With Dreicer show.

The Rivoli campaign was handled by Manager

Monty Salmon, publicist Bill Tell and

the exploitation department of Universal-

International.

Chatter Program Sells

Walter Reade Shows

Thi-ough a tieup with radio station WXNJ

m Plainfield, N. J., worked out by Hal Martz,

city manager for Walter Reade Theatres, a

45-minute Moonlight Serenade program has

been set up carrying motion picture chatter,

records of songs from current films and local

theatre news. In addition, the station has

a 15-minute program once a week which

broadcasts star interview records, transcribed

portions of vaudeville shows at the Oxford,

and bits of news about the current films at

the three Reade houses in Plainfield. Occasionally,

contests are tied in with specific

films and guest tickets awarded as prizes.

Congratulates Graduates

Every undergraduate in the local college

and high school of Hickory, N. C, received

a card of congratulations from Earle Holden,

manager of the Center. Starting off: "To

you who will graduate this year," the message

concluded with an invitation to attend

the theatre as a guest of the management

with the card serving as a pass.

Promotes Gitt Books

Toronto's famous Players Canadian Corp.

helped solve the gift problem for Mother's

day with an extensive campaign throughout

the circuit to promote the sale of gift

books of tickets. The result was substantial.

The advertising followed the general lines of

the Orristmas season drive, including newspaper

displays, general publicity, screen trailers

and posters.

Drinks on the House

Courtesy Coca-Cola

Indicating that the soft drink distributors

are anxious to cooperate with

theatremen, the Coca-Cola Co. in Portland,

Ind., recently sponsored a tenweek

giveaway at the Hines Theatre

there.

Jim Ackron, manager of the Hines,

reports that the company provided

every child who attended the Saturday

Children's Hour show during the

tieup with a free toy, coke, candy, bag

of popcorn, ice cream and other goodies.

One week, every adult who attended the

evening show received a free coke. On

Easter Saturday the dealer also contributed

25 toys and 25 Easter candy

baskets as door prizes.

• The Curtiss Candy Co. also cooperated

with Ackron recently by supplying

a free candy bar for every child at a

Saturday show. In return, Ackron gave

the company a two-week special display

of its products next to the candy

bar.

Radio Station Tieup

For Mother's Day

Mother's day was observed at the Ritz in

Tallahassee, Fla., by means of a special promotion

engineered by Manager James Mc-

Dannold with radio station WRHP.

Fifteen merchants also cooperated in the

stunt which was a Mother's day contest to

detennine the city's oldest and youngest

mother and the mother with the largest

family.

McDannold promoted gifts from the merchants

and the radio station maintained a

steady barrage of spot plugs m-ging all mothers

to enter the contest.

The winners were presented on the Ritz

stagfe on Mother's day to an appreciative audience.

The only cost of the promotion which

the theatre shared was a display announcing

the contest in the newspaper with credit

mentions for the merchant and WRHP.

Reaction was such, reports McDannold, that

the theatre prestige has increased with everyone

in the community from the mayor down

and relations with the merchants have improved

notably.

'Roosevelt Story' Shown

For Ottawa Officialdom

"The Roosevelt Story" was screened by

Ernie Warren, manager of the Elgin in Ottawa,

Ont., for Canada's prime minister,

cabinet members, Ambassador Ray Atherton

and the complete personnel of the U.S. embassy,

and ambassadors from other nations.

The event resulted in wide newspaper and

radio coverage.

Libraians Admitted Free

To promote "The October Man," aU men in

New York who produce evidence they were

born on October 1, will be admitted to the

Bijou Theatre as guests of the management

during the current engagement of the attraction.

The film tells the story of a man

haunted by the stars under which he was born.

40

BOXOFFICE Showmandiser :: May 22, 1948


WINDOW

TIEUPS

Still highly popular with theolremen

are window tieups which bring the

theatre message to the vast perambulating

public in locations ordinarily

inaccessible for this purpose.

Mother's day, flowers and "I Remember

Mama" were naturals for a tieup.

Bud Heck, manager of the Mayfair in

Asbury Park, N. J., placed the display

at left in a local florist's window.

Left: A battery of

loindow displays in

strategic . locations

were set hy Manager

Lester Pollock

for "State of the

Union" at Loew's in

Rochester, N. Y.

This one features

accessories at the

Victorgraph store.

Right: Jim Barnes.

Forum, Los Angeles,

arranged this one.

Passersby ivere invited

to guess the

value of a gold nugget

and leave their

answers loith the

clerk.

I

Stage show provided Manager Bert Claster, Hippodrome, Baltimore,

with a tiein angle to get this display on "The Noose Hangs

High" in a music store.

In Glasgow, Scotland, Lily Watt, manager of the Florida, gives

Tegular attention to promoting her shows in local shop windows.

An empty store rvindoiv adjoi7iing the Lucas Theatre i?i

Savaji7iah was utilized by Manager Andy Sullivan jr. Here

is a real eye-catcher, as beautiful as any stage set, which

helped to sell extra tickets.

60XOFFICE Sbowmandiser :: May 22, 1948 —515— 41



RKO RADIO PICTURES, inc.

TRADE SHOWINGS

of Walt Disney's

NEW TECHNICOLOR MUSICAL COMEDY

"MELODY TIME"

—•

ALBANY

Grand Theatre, 11 Clinton Ave.

Men., June 14, 10;00 A.M.

ATLANTA

RKO Projection Room, 195 Luckie St., N.W.

Mon., June 14, 2:30 P.AA.

BOSTON

Uptown Theatre, 239 Huntington Avenue

Mon., June 14, 10:30 A.M.

BUFFALO

Sheo's Niagara Theatre, 426 Niagara St.

Mon., June 14, 2:30 P.M.

CHARLOTTE

Fox Projection Room, 308 So. Church St.

Mon., June 14, 2:30 P.M.

CHICAGO

Esquire Theatre, 58 East Oak Street

Mon., June 14, 10:30 A.M.

CINCINNATI

Esquire Theotre, 320 Ludlov/ Ave.

Mon., June 14, 2:30 P.M.

CLEVELAND

Shaker Theatre, Kinsman and Lee Rds.

Mon., June 14, 2M P.M.

DALLAS

Fox Projection Room, 1803 Wood St.

Mon., June 14, 2:30 P.M.

DENVER

Esquire Theatre, 6th & Dov/ning St.

Mon., June 14, 3M P.M.

DES MOINES

Uptown Theatre, 4115 University Ave.

Mon., June 14, 2:00 P.M.

INDIANAPOLIS

Cinema Theatre, 213 East 16th Street

Mon., June 14, 1:30 P.M.

KANSAS CITY

Kimo Theatre, 3319 Main St.

Mon., June 14, 2:00 P.M.

LOS ANGELES

Ambassador Hotel Theatre, Ambassodor Hotel

Mon., June 14, 1:30 P.M.

MEMPHIS

Idlewild Theatre, 1819 Madison Ave.

Mon., June 14, 2:30 P.M.

MILWAUKEE

Varsity Theatre, 1326 W. Wisconsin Ave.

Mon., June 14, 2:00 P.M.

MINNEAPOLIS

Granada Theatre, 3022 Hennepin Ave.

Mon., June 14, 2:30 P.M.

NEW HAVEN

Whitney Theatre, 1220 Whitney Ave.

Mon., June 14, 10:30 A.M.

NEW ORLEANS

Circle Theatre, St. Bernard 8i N. Golvez Ave.

Mon., June 14, 11:00 A.M.

OKLAHOMA

Uptown Theatre, 1212 North Hudson St.

Mon., June 14, 1 1 .-00 A.M.

OMAHA

Admiral Theatre, 40th ond Fcrham St.

Mon., June 14, 2:00 P.M.

PinSBURGH

RKO Projection Room, 1809-13 Blvd. of Allies

Mon., June 14, 2:00 P.M.

PORTLAND

21$t Avenue Theatre, 616 N.W. 21sl Ave.

Mon., June 14, 2:30 P.M.

ST. LOUIS

West End Theatre, 4819 Delmar Ave.

Mon,, June 14, 1:00 P.M.

SALT LAKE CITY

Southeast Theatre, 2121 S. Illh East

Mon., June 14, 2:15 P.M.

SAN FRANCISCO

Alhambra Theatre, 2330 Polk Street

Mon., June 14, 1:30 P.M.

SEATTLE

Egyptian Theatre, 4543 University Woy

Mon., June 14, 2:30 P.M.

SIOUX FALLS

Hollywood Theatre, 212 North Phillips Ave

Mon., June 14, 10:00 A.M.

WASHINGTON

Poramount Projection Rm., 306 H. St., N.W.

Mon., June 14, 2


NOW

being distributed

to all subscribers of

THE FILM DAILY

Film Daily

Year Books

Are used extensively

throughout

the year by

important people

in Produc-

Distribution,

tion,

Exhibition

and the Theatre

Equipment

Field.

free

* * *

Film Year Books

are Given Free

t o

subscribers

of THE FILM

DAILY, the Industry's

Oldest

and most Widely

Read Daily

Paper.

THE 1948

FILM YEAR BOOK

30tk SdiiiOH.

of more than 1,000 pages covers the

industry from every angle — Production,

Distribution, and Exhibition. Between

its covers will be found: A list of

more than 25,000 titles of pictures released

since 1915 — Credits on all features

released in 1947 — Features imported

during the past year — The Ten

Best Pictures of 1947 with all credits —

Serials released since 1920 — Short

Subject Series and director credits

for

— Personnel of Important Companies,

Studios, Associations and Labor Organizations

— Credits of Players, Producers,

Directors, Authors, Screenplay

Writers, Cameramen, Song Writers and

Dance Directors — Financial Structures

of Motion Picture Companies — Name

and addresses of Theatre Supply Dealers

— A complete section on non-Theatrical

films — A survey of Foreign

Markets — A list of circuits of four

or more theatres—Addresses of Producers,

Distributors, Exchanges, Laboratories,

Trailer Companies, Insurance

Brokers, Projection Rooms, Play Brokers,

etc. — Motion Picture Publications —

1946-47 — Producers and Distributors

Books — The trend in theatre building

and equipment — Television — And —

A thousand and one other important

Items of Interest and Value.

A veritable gold mine of useful

information in one handy

and beautifully bound volume.

IMPORTANT

It is important to know the WHO, WHAT, WHERE

and WHEN in your industry.

The best way to obtain such knowledge and timely information

is through THE HLM DAILY and THE FILM DAILY YEAR BOOK.

The 1948 edition surpasses all others, GET IT! Keep it For Handy

References! It's worth its weight in Gold!

THE FILM DAILY

1501 Broadway

New York 18, N. Y.

nENrasMffB

M RLMDOMi'

Hollywood Office

|AU.raim 642S Hollywood Blvd.

Hollywood. Calif.

DAILY

Is the Best $10.00 investment anyone can make

who is interested in the Production, Distribution

or Exhibiton of Motion Pictures.

Sign the coupon and mail today

Gentlemen:

Please enter my subscription to THE FILM DAILY, and send me my copy of THE FILM DAILY

Year Book. enclose $10.00 (Foreion $15.00).

I

Name.

Street.

City.

State.

BOXOFFICE :: May 22, 1948 43


. . More

A "NATURAL" FOR

THIS nODERN AGE

ill'

all-steel

prefabricated

OUTDOOR

MOTION PICTURE

THEATRE

SUPERSTRUCTURES

• SAFE

• ATTRACTIVE

• PERMANENT

EASILY ERECTED--EASILY MOVED

PRESENTING A BEAUTIFUL APPEARANCE

IDEAL CONSTRUCTION FOR ENLARGEMENT

RESISTANT TO FIRE AND WEATHER

ALL STEEL FRAME - THE ULTIMATE IN STRENGTH

Orders Now Being Accepted

for Late 1948 Delivery

GEO. L.

n 11 k e R

STEEL CORP.

EVANSVILLE 8,

INDIANA

WRITE, TODAY, FOR FULL INFORMATION

I

LETTERS

DISCRETION ON COLOR FILMS NEEDED

To BOXOFFICE:

In a recent issue of BOXOFFICE you

printed an article concerning the statement

of Joseph Bernhard, president of Film Classics,

that within two or three years 70 per

cent of all feature films will be in color.

This, indeed, is advancement. The day

when the Technicolor process dominated the

color field is gone and the methods of color

photography today also include Cinecolor,

Trucolor, etc. Although films in black-andwhite

still make up the largest percentage of

releases, pictures employing these numerous

color processes are steadily increasing in number.

But there is one major fault. Pictures today

are being made in color merely for the

sake of color, not that tinted photography

is essential to the telling of the story. Because

there are so many color methods available,

producers are using color merely to insure

better boxoffice returns. Merely because

a picture has a western setting it is

not necessary to film it in color. John Ford's

"My Darling Clementine" was a western that

was more enjoyable because of its splendid

black-and-white photography.

Sir Laurence Olivier, who produced "Henry

V" in Technicolor aptly, explained why he

used black-and-white in his newest film,

"Hamlet." He remarked that whereas

"Henry V" was a painting and deserved color

photography, "Hamlet" is merely an etching

and demanded black-and-white for effectiveness.

Color photography should only be used if

it will aid in the story's exposition. Overuse

of color on undeserving B pictures will

result in one thing: that like sound, color

will be taken for granted and the picture industry

will lose a powerful asset to its productions.

I hope producers will realize that

they will be hurting themselves by using color

in undeserving films. The industry will lose

that "extra something" that has saved many

a poor film from being a total flop.

Like the gambler, who always has that one

last trick, the picture industry should hold

onto that "ace up its sleeve"—color photography.

RICHARD A. AVERSON

514 Litchfield St.,

Frankfort, N. Y.

Berkshire Enterprises, Inc.

Moves to New York City

NEW YORK—Berkshire Enterprises, Inc.,

premium house which has been operating

phonograph record nights in film theatres,

has moved its headquarters from Pittsfield,

Mass., to 198 Broadway, New York City.

Curtis Mitchell, formerly national director

of advertising and publicity for Paramount,

who is treasurer of Berkshire Enterprises,

said that more than 50 theatres have used

the promotion. The record night utihzes

RCA-Victor phonograph records as giveaways.

Combination record players and consoles

are used as door prizes.

UA Reissues Golf Short

NEW YORK—United Artists will re-release

"Don't Hook Now," the golfing short starring

Bing Crosby and Bob Hope. The original

two-real length has been cut to one reel by

Herb Polesi. producer.

WB 1948 Sales Drive Set

For May 23 to Aug. 28

NEW YORK—Warner Bros, has set its annual

sales drive for 1948 for the 14-week period

from May 23 to August 28, according to

Ben Kalmenson, vice-president in charge of

distribution. The drive will follow the details

introduced in 1947, with $35,000 in cash

prizes to be awarded the winners in the

various fields.

The Canadian branches, which participated

in the 1947 drive for the first time since the

lifting of Dominion war-time restrictions,

will again join the United States branches

in the drive.

To Screen "High Seas'

NEW YORK—"Romance on the High Seas,"

Warner Bros, musical in Technicolor, starring

Jack Carson, Janis Paige, Don DeFore and

Doris Day, will be nationally tradeshown

June 7. The picture will be nationally released

July 3.

FROM THE FILES OF

^(J l/ leard ^^4tqo

T P. KENNEDY, president of FBO Pictures

Corp., has been elected to the newly

created office of chairman of the board of

Keith-Albee-Orpheum . . . The

federation of

musicians at Louisville is planning some action

in fighting synchronized music.

Variety says there is no truth in the report

that foreigners are dominating the production

end of the film industry. A survey by

the tradepaper shows there are 439 leading

executives, players and directors; of this

number, 341 are American born and 98

foreign bom . than 30,000 persons in

Hollywood are endeavoring to find employment

in the film industry. Of this number,

only 677 are actually under contract to film

companies.

FOR SALE

Prints ot old exploitation

picture, "HIGH SCHOOL

GIRL." Three classes:

brand new, good condition and fair condition

Priced to sell. Interested parties with proper slate

rights for exhibition contact me at once.

BOX A 302S,

BOXOFnCE MAGAZINE

825 Van Brunt Blvd. Kansas City 1, Missouri

NOW


Adv.

A THOUGHT OR TWO FROM HYGIE

, r

Supervisor of agents Jack Thomas (left) explains the important

steps of a thorough publicity campaign on "Mom and

Dad" to newcomer agent Seth Larsen.

Agent '"Wally" James (left), former ace showman wth

the Paramount and the Butterfield-Michrgan crcuits. listens

as home office supervisor Jack Crouthers makes clear that

agents receive complete cooperation of home office and branch

office "chairwarmers" at all times.

^H^i.

I


.

!!

First Edition

a Sellout!

Second

Now Ready!

Edition

HOW

TO

MANAGE

A

THEATRE

A Practical Guide

to

Successful

Theatre Operation

Learn about motion picture theatre

management and operation by studying

this comprehensive book, which has

been endorsed by many leading executives.

This book will help a manager to

build attendance on poor nights. It explains

why some theatres fail while

others succeed.

Price

Only

$5

Postage

Paid

Order Today!

ant Qa^ue/i

15 West Grand Avenue

ffighland Park 3

Michigan

.CKflRinGHOUSf.

POPCORN MACHPIES

(Continued from inside bacli

RebuiJt Popcorn Machines lor sile. Fully guarmteed.

Price from $150. Consolidated Confec

tlons, 1314 S. Wabash. Oilcaeo S. III.

Blevins Is national headquarters for popcori

machines. Silver Stars, Super Stars, Com Cribs

Old machines taken in trade. Blevlns Popcorr

Co.. Nashville, Tenn.

Star popcorn macblnes. All models. Prunt?

Seed & Oraln Co., 620 N. 2nd St., St. Louis 2

Mo.

Bargain prices in used and completely recon

ditioned popcorn machines. Blevlns Popcorn Co.

Nashville, Tenn.

Burch, Manley, Cretors, Advance, all electrl'

trench fry types. 60 Hollywood type, theatr.

special electric poppers from $250. Karmelkori

Equipment, 120 8. Halsted, Chicago 6, III.

Popcorn Machines. Good condition. Rea.son

ably priced. Cbas. B. Darden & Co., P. 0. Boj

2207, Dallas, Tex.

POPCORN SUPPLIES

Home of "Rush Hour" popcorn and popcorr

supplies. Send for price list. Pninty Seed 1

Grain Co.. B20 N. 2nd St., St. Louis 2. Mo

Established 1874.

Bee Hive for '48 is the best ever! Blevlns no

only Elves yoti best popcorn but savea ytu moocf

on all seasonine. baes, boxes, etc. Blevlns Pop

corn Co., Nashville. Tenn.

Attractively printed popcorn cartoons for sak

lOe size, $6 M: 25c size. $16.75 M. Fablat

Knntnev. fiOfl N. Aihland. Green Bay. Wis.

Popcorn. Losp's Blockbuster Purdue Hybrid. 500

baes at $13.25 per bae; 10 bags, $127.50. Pops

$125 lip per bag. Sample on refluest. Lose

Brothers. 206 E. Jefferson St.. Louisville, Ky.

BUSINESS STIMULATORS

Comic books again available as premiums, eiveaways

at your kiddy shows. Larse variety latest

48-page newsstand editions. Comics Premium Co.,

4I2B Greenwich St., New York City.

Bingo with more action. $2.75 thousand cards

Also other games. Novelty Games Co., 1434 Bedford

Ave.. Brnoklrn Ifi. N. Y.

Only legal game for theatres. Legal In any

stale. Bltrgest business booster since Bank Night.

"Listen to Win" copyright 1947 by L.T.W. Co

Write today for Information. Secure exclusive

rights for your town now. Listen to Win Co.. Box

33fi. Camhridge. Ohio.

Binoo die-cut cards. 75 or 100 number, $3 per

M. Screen dial $20. Premium Products, 354 W.

441h St.. New York 18. N. Y.

Best theatre business stimulator yet devised. No

coupons, nothing to sign. Will sell part Interest

to party who can promote It on national basis.

Write C. Young. 1731 E Superior St.. Puluth.

Minn.

SIGNS

Easy Way to Paint Sijns. Use letUr patterns

Avoid sloppy work and wasted time. No experience

needed for expert work. Write for free samples,

.lohn Itahn. B-1329 Central Ave., Chicago

51, III.

MISCELLANEOUS

Splendid opportunity to acquire franchise in

tstabiished State Right Field in southern exchange

center, Pos=;ibilltIes unlimited for film

man with sales ability. With sufficient capital,

terms can be arranged. Negotiations confidential.

Renlv Boxofflcc, A-3052.

Attention, New York exhibitors! We will guarantee

you $10,000 worth of publicity on a television

venture. Please call Melrose 5-0925 for

full

Information.

Increase popcorn sales and profits. Today hundreds

of theatres are using our stunning flexglass

heating and selling counters. Eliminate waste,

carpet damage and fire hazards. $226 gives you

de luxe popcorn merchandising. A few choice

territories still onen to distributors and dealers.

H. M. McLaren Specialties. 3625 W. 26th Ave.,

Denver 11. Colo.

For theatre staffs, drive-ins, clubs, etc., name

.tnd emblem design pn popular useful "T" shirts.

$11 per dozen. State sizes and color. Remit

check or specify C.O.D. Sportswear of America.

Box 566 B, So. Fallsburg. N. Y.

eoTer)

THEATRE SEATING

Three cheers for these chairs, satisfied customers

say! 20,000 available. Priced $3.95 up and condition

is right. Ideal, Stafford, Andrews. American,

He,ywood. Veneers, panelbacks, fully upholstered.

Send for latest list. New address, SOS

Cbiema Supply Corp.. 602 W. 52nd St., New

York 19.

Several thousand used upholstered opera chairs

on hand. We are headquarters for the cream of

the used chair crop. We pick the lots that we

think you wUI like. We furnish proper slope and

sections desired to fit your theatre. Our many

years experience in the seating business Is your

guarantee. Write for exact photo and price. We

have parts for all makes of chairs. Also, leathertte

25x25 in. all colors, 55c ea. Good quality.

Chicago Used Chair Mart, 829 So. SUte St.,

Chicago 5, HI.

Theatre Chairs, 3,000 used spring cushioned

lart full upholstered back and part Insert panel

>)ack with spring edge and box spring cushions.

1. 000 veneer chairs, 800 good backs, 600 spring

iishlona and hinges. Write for prices and photo-

,'raphs. Immediate delivery: advise how many you

•leed. We export chairs anywhere. Jesse Cole, 2665

McCiellan Ave., Valley 23446, Detroit, Mich.

Parts for all chairs. Send sample for quotation.

fensin Beating Co., Chicago B.

Patcb-0-Seat cement. Patching cloth, solvent,

»tc. Fensin Beating Co.. Chicago 5.

1.600 streamlined spring cushioned full uphol-

•tered modem theatre chairs, like new. Reasonable

'or immediate delivery. Jesse Cole. 2666 McCiellan

\ve. Phone Valley 23445. Detroit, Mich.

Seats completely rebuilt In your theatre. Plenty

of upholstery fabrics, springs, cushions, parts,

i^r ed's Theatre Service, Vina, Ala.

Tighten loose chairs with Permastone anchor

cement. Fensin Seating Co., Chicago 6.

Chair supplies. Everything for theatre chairs.

Fensin Seating Co., Chicago 6.

Used chairs, guaranteed good. Advise quantity

wanted. Photographs mailed with quotation. Fensin

Seating Co., Chicago 5^

3,250 used chairs. Immediate delivery. Any

type, spring backs, full upholstered backs, veneers.

Vdvlse quantity needed. Foster Seating Co., 39

Glenwnod Ave.. Minneapolis 3, Minn.

Special! $1.50. Several thousand chairs, all In

:ood condition. Immediate delivery. P.O.B. fac-

*ory. Eastern Seating Co., 138-13 Springfield

Blvd.. Springfield Gardens. Long Island, N. Y.

If you want good used theatre chairs located

in Texas and Oklahoma, then write to us today.

The malorlty of these chairs In use now. No

brokerage fee. You deal with owner. State

quantity and style. Reply Boxoffice. A-3054.

1,185 good quality American theatre chairs,

box spring cushions: 5-ply veneer backs, $1,50

each for whole lot only. Also 1.040 7-ply veneer

hack with leatherette Insert panel for $1.75 each

for whole lot only. Above chairs for sinned floor;

fob. Milwaukee. Weight 40 lbs. each. Not crated

hut loaded In truck or car. Poblockl and Sons Co..

2159 South Klnnickinnic Ave, Milwaukee 7. Wis.

AIR CONDITIONING

Heavy duty blowers, ball-bearing equipped,

15.000 cfm to 60.000 cfm. Air washers, all

sizes. Hydraulic drives, two and four speed

motor and controls. Immediate delivery. Dealers

wanted. National Engineering and Mfg. Co., 619

Wyandotte St., Kansas City. Mo.

Air Washers, complete for theatres. Also

complete package w.asher-air units. Low priced.

Mton Manufacturing Co., 1112 Ross Ave., Dallas,

Tex. .

While they last. 1.600 spray nozsles. water

broken to fine, misty spray. From ^4 gol- •" 2^4

g.ll. per minute. 76c ea., shipped at once. Also

have some belts, rotors, bearings, half price off

list. 0. A. Peterson, Realtor, Clinton, Mo. Over

First National Bank.

For Sale: Complete 24.000 air conditioner

hlower, 5-horse motor washer, hydraulic control.

Regent Theatre. Blue Rapids, Kas.

For Sale: Copper tiibe-flnned water cooling and

heating coil, size 5x5 ft., and automatic valve,

in original crate. Cost $700. Cash $400. Box

471. Cairo. HI.

For Sale. Buffalo air washer system, complete

with pump, washer and blower: 36,000 CFM.

capacity. In perfect condition and ready In all

respects for Installation. The Texas Tlieatre.

Jasper. Tex.

MORE CLASSIFIED ON INSIDE

BACK COVER

46 BOXOFHCE :: May 22, 1948

M


I

Academy Film Series

Favored by MPAA

NEW YORK—The advertising and publicity

directors conunittee of the MPAA has

abandoned discussions about an industrywide

trailer on future productions in favor

of using the industry film series of shorts

now being made under the auspices of the

Academy of Motion Picture Ai-ts and Sciences,

according to Maurice Bergman, chaimian of

the comniittee.

The committee decided these shorts are

the best medium for telling the good story

of filmdom on theatre screens after reading

the scripts of the first two of the series,

"Let's Go to the Movies" and "The Theatre

and You." The shorts are being previewed

by all exhibitor groups, including Theatre

Owners of America, Allied Exhibitors and

the Pacific coast conference of Independent

Theatre Owners, Bergman said.

In place of preparing an over-all production

story for radio broadcast, the MPAA

committee w-ill have the film companies make

radio platters pointing up cm-rent motion

pictures, which will be made available to

exhibitors.

Bordonaro Verdict vs. RKO

Is Set Aside by Court

BUFFALO—Judge Harold P. Burke of U.S.

district court has set aside a jury verdict

holding RKO guilty of conspii'ing with Warners

and Paramount in a triple-damage antitrust

suit brought by Bordonaro Brothers

Theatres, Inc., Olean, N. Y. Judge Burke

granted a motion by RKO to set aside the

verdict against it, but denied similar motions

by Paramount and Warners.

Last January a jury awarded $85,500 in

damages to the plaintiff, operator of the

Palace Theatre, Olean. The original complaint

named seven distributors and charged

they had conspired to prevent the Palace

from obtaining first run product in favor of

the Warner Haven Theatre in Olean.

Harry Pimstien of the RKO legal department

and Sidney Pfeifer represented

RKO.

New Tax Laws Passed

In Philadephia Area

PHILADELPHIA—Amusement taxes are

still being foisted on theatregoers in the

Philadelphia area.

At a stormy three-hour session Wednesday

night, Conshohocken's borough council voted

9 to 1 to tax all amusement events in the

borough, with the exception of those events

sponsored by churches and educational institutions

"on their own grounds." The measure,

which was vigorously opposed down to

the last moment by the town's theatreowners,

will become effective June 1.

Shortly after July 1, theatregoers in upper

Darby township will be kicking in with five

cents in additional taxes on every 50-cent

theatre ticket. The township commissioners

passed a township amusement tax of one

cent on every 20 cents of admission price, or

fraction thereof. This measure comes on top

of a recently enacted township school tax

on amusements and sports of one cent on

each 25 cents of admission price. Adding this

to the already existing federal amusement

tax of 20 per cent, a 50-cent theatre ticket will

cost 65 cents in upper Darby. Theatremen

there feel that the measure, when it is put

into effect, will seriously cut their business,

and state bluntly that the amusement industry

is carrying a most unfair burden.

National Screen Workers

Win SOPEG Wage Raise

NEW YORK—The Screen Office and Professional

Employes Guild, Local 109, UOPWA.

CIO, has won salary increases, through arbitration,

for the 203 employes of National

Screen Service. The increases, which range

from $5 to $7.50, are retroactive to Sept. 27,

1947.

This award cleans up the series of arbitrations

between SOPEG and the industry. The

other aw'ards were: Loew's-MGM, $5 to $12:

RKO, $5 to $12; Paramount, $5 to $10: 20th-

Fox, $5 to 10: Columbia, $6 to $10: Republic,

$5 to $8, all retroactive to Sept. 27, 1947. and

United Artists, $6.75 flat, retroactive to May

31, 1947.

Jersey Juvenile Bill

Would Fine Parents

TRENTON—Assemblyman Stephen J. Bator

of Maplewood has introduced a bill in the

state legislature to amend a law, which has

not been enforced for 15 or 20 years, prohibiting

children under 14 from attending theatres

unaccompanied by adults. Bator proposes

to raise the age to 16 and to fine managers

$500 or .six months imprisonment or

both if a child under this age is admitted to

a show either in the daytime or evening unless

accompanied by an adult. Essex county

has been wide awake to delinquency problems

recently. A.ssemblyman Bator introduced

the bill in an attempt to throw the

responsibility selecting shows fit for juveniles

on the parents.

Labor Heads Discuss 16mm

At Film Council Meeting

NEW YORK—"Films and Labor." first of

a series of discussions on the use of nontheatrical

films, was the theme of a conference

luncheon of the New York Film Council

at the Williams club May 19. The purpose

of the meeting was to provide opportunity for

an exchange of ideas, needs and criticisms

between labor education leaders, representing

an organized audience for nontheatrical

16mm films.

The guest speakers included Mark Starr,

educational director of the International

Ladies Garment Workers union; George T.

Guernsey, associate director of education of

the CIO; Leo Nejelski. labor-management

counselor; Robert Delson, acting chairman.

National Film Co-Operative, and Albert Hemsing,

film director. Amalgamated Clothing

Workers of America. A general discussion

followed the remarks by the guest speakers.

The New York Film Council, headed by

Willard Van Dyke, is an affiliate of the Film

Council of America, which totals 92 similar

community organizations in cities and towns

throughout the United States and Canada.

Future monthly meetings will be concerned

with medicine, religion and industry.

Oscar Blumenthal, 66, Dies

While on Round of Golf

WASHINGTON—Oscar Blumenthal, 66,

retired

office manager of Columbia Pictui-es,

died last Saturday while playing golf at the

Indian Spring Country club, Silver Springs,

Mo. Blumenthal was born in Germany and

came to this country in 1907. He was a salesman

for Universal Pictures in New York for

about six years and was Washington office

manager for that company for 19 years before

he went with Columbia. He retired

a year ago due to ill health. He was a member

of Indian Spring and of Hiram Masonic

Lodge 10. He is survived by his wife, three

sons, two daughters, two brothers and four

sisters.

Park Ave. Sublease Talks

With Sanders Are Halted

NEW YORK—Universal-International and

Nat Sanders, president of English Films, have

halted negotiations on a deal for Sanders to

sublease the Park Avenue Theatre. Sanders

could not confirm at midweek whether he

would reopen talks with U-I.

RECEIVES FRENCH 'OSCAR'—While in Paris. Phil Reisman. RKO vice-president

in charge of foreign distribution, accepted on behalf of Sam Goldwyn the Victoire

statuette, equivalent of the American Oscar, awarded to "The Best Years of

Our Lives" as the best foreign picture shown in France during 1947. The award was

made as the result of a joint vote of the readers of the fan magazine Cinemonde

and the trade publication Le Film Francais. Photo shows Reisman accepting the

trophy. Left to right are "Lap" Lapinere, European sales manager for RKO; Mr.

Bessy, director of the two publications; Phil Reisman. and Wladimir Lissim. RKO

European general manager. The statuette will be officially presented to Goldwjn in

Hollywood.

BOXOFFICE :: May 22, 1948 N 47


,

'.

. . William

. . David

mm

BROADWAY

T^niel T. O'Shea, president of Vanguard

Films, and Ernest L. Scanlon, vice-president

and treasurer, are in New York from

Hollywood for conferences with David O. Selznick.

Neil Agnew, president of SRO. and Milton

Kusell. vice-president in charge of domestic

Edward L.

and Canadian sales . . . Hyman, vice-president of Paramount Theatres

Service Corp., will return to New York

May 24 from a visit to Chicago and Minneapolis

Jerry Dale, advertising and publicity

. . . director for the J. Arthur Rank Organization,

returned aboard the Queen Mary May

20 after a month in England and France for

discussions regarding forthcoming product.

Stanton Griffis was on the same ship.

Warner Bros, home office executives gave

a buffet dinner and cocktail party for Jack

L. Warner jr. at the Warwick hotel May 20

. .

to celebrate his forthcoming marriage to

The

Barbara Richman of New Haven .

Eagle Lion softball team again defeated the

Warner Bros, home office team by a 5-3

score in a return match May 15 . . Members

.

of the trade press received a clever folded

card which, when opened, displayed two tickets

entitling the receiver to two drinks at

New York's Monte Carlo and admitting two

persons to any showing of "The Time of Your

Life," the UA release which opens at the

Arthur I. Weinberg, son

Mayfair May 26 . . .

of Lou Weinberg, Coliunbia circuit sales executive,

has passed his New York state bar

examination.

.

Macdonald Carey, Paramount star, is in

New York for a two-week vacation William

Bendix, whose latest film, "The Time of

Your Life," opens at the Mayfair, is in New

York to film scenes for his next, "The Babe

Ruth Story," at Yankee stadium. . . . Adele

Jergens, who came east to attend the New

York opening of "The Fuller Bioish Man" at

Loew's State, is seeing the town and appearing

on radio shows . . . Mii-iam Hopkins left by

plane May 19 for Hollywood to appear in

48

PLAQUE FOR STAR—Max E. Youngstein,

vice-president in charge of advertising,

publicity and exploitation for

Eagle Lion Films is shown, left, receiving

a plaque in behalf of Lois Butler, star of

the picture

"Mickey," from Phil Willcox,

director of motion picture relations for

Variety magazine. The citation states,

"Miss Butler's charm and personality

typify

the true American girl."

"The Heiress," her first film appearance since

1944 . . . Irene Dunne and her husband. Dr.

Francis Griffith; Luana Patten, young RKO-

Disney star, and Jacqueline De Witt, are all

guests at the Waldorf-Astoria. Miss De Witt

was featured in "Weekend at the Waldorf."

Norton Ritchey, Monogram-Allied Artists

International president, has returned to New

. . . Paul

York from a trip to London and the Continent

. Satori, Allied Artists Monogram

European manager, is back at the home

office from a Pittsburgh vacation

.

Hollister, RKO national publicity director,

is back from a west coast trip . . Barney

.

Balaban. president of Paramount, flffw to

Hollywood May 17 for conferences with Henry

Ginsberg, vice-president in charge of production.

Ed Weisl, attorney, accompanied Balaban

A. Lipton, Universal-International

studio coordinator of advertising

and promotion, has arrived from Hollywood

to map advertising campaigns on forthcoming

releases.

Samuel N. Burger, sales manager of Loew's

International Corp., and David Lewis, regional

director of Continental Europe, North

Africa and the Middle East have returned

to New York from Paris. Burger toured the

MGM European branches for three months,

Lewis has been abroad for the past eight

months . . . Budd Rogers, Realart vice-president,

is on a two-week tour of the southern

and midwestern exchanges including Chicago,

Atlanta, New Orleans, Dallas, Oklahoma,

Kansas City, St. Louis, Cincinnati and Pittsbui-gh

. . . George Chasanas, MGM manager

for Egypt and the Near East, and Jack Guggenheim,

manager for Switzerland, are in

New York for conferences with home office

executives of Loew's International.

Michael Havas, recently appointed RKO

supervisor of Latin America, has left for his

new headquarters in Buenos Aires . . E. Z.

.

Walters, Altec Service controller, is in New

York from the coast . . . Edwin Knopf, MGM

producer, Spencer Tracy and Deborah Kerr,

and Howard Strickling, in charge of MGM

publicity, sailed on the Queen Mary for England

May 21 to start work on "Edward, My

Son." George Cukor, who will direct the film,

left by plane May 18.

New Sponsors for Benefit

Opening at UA's 'Time'

NEW YORK—Twenty new sponsors are

participating in the benefit opening of "The

Time of Your Life" (UA) at the Mayfair

Theatre May 26. Proceeds will go to the

Wiltwyck School for Boys. Alfred Gwynne

Vanderbilt is general chairman of the fund

campaign to raise $1,000,000 for the school

over a three-year period.

The new sponsors are Mrs. Harvey Dow

Gibson, Mrs. Wilton Lloyd-Smith, Mrs. Wolcott

Blair, Mrs. C. Alfred Capen, Mrs. Desmond

Fitzgerald, Mrs. John Hersey, Mrs.

Maurice T. Moore, Mrs. Victor Knauth, Mrs.

Paul Tison, Mrs. Ronald Macdonald, Mrs.

Carroll Carstairs, Mrs. William F. Paley, Mrs.

Constance Woodward, Countess Molteke,

Helen Hayes, Miss Margaret Cose, Miss Jessica

Tandy and Henry Fonda, Louise Calhern

and Maurice Evans.

UA Members Switch |p

Union Affiliation

NEW YORK—A number of

United Artists

home office workers have resigned from the

CIO's SOPEG, and have joined lATSE because

of a dispute over the Taft-Hartley law.

The lATSE said that a majority of the 140

UA white collar workers have signed with

Motion Picture Home Office Employes Local

H63. The reasons given by UA workers for

the shift were that SOPEG has refused to

file an affidavit as required by the Taft-

Hartley law certifying that none of its officers

is a Communist, and that failure to

file has "deprived SOPEG and its members

of NLRB advantages," and that during the

last two years "SOPEG has appeared more

interested in spreading political propaganda

than in advancing the cause of trade

unionism."

SOPEG has been negotiating with UA

since May 6 for a 25 per cent wage increase.

Its contract with the company will expire

May 31. The union has represented UA home

office workers since 1942. It also represents

the office workers at the UA exchange. The

latter are not involved in this split. SOPEG

says home office talks will continue.

SOPEG has contracts with all home offices

except Warners and Universal-International,

and also with the Columbia, Twentieth-Pox

and MGM exchanges. Total membership is

about 3,000.

Local H63 has contracts with the Warner

and U-I home offices. Paramount, Universal

and News of the Day newsreels, Ace, Pathe

and Consolidated laboratories. Membership

is 1,500.

UOPWA Pledges Support

Of SOPEG, SPG Locals

NEW YORK—The United Office & Professional

Workers of America, CIO, has

pledged financial support to the forthcoming

negotiations between the motion picture

industry and Screen Office & Professional

Employes Guild, Local 109, and Screen Publicists

Guild, Local 114.

James H. Durkin, UOPWA president. Who

presided at a conference of the screen locals,

reaffirmed the decision of the 1948 convention

that reliance upon the NLRB would be

detrimental to the interests of the film office

employes. Panel discussions considered contract

proposals and discussed grievances, organizations

and political action.

Leonard B. Boudin, UOPWA attorney, spoke

on the Taft-Hartley act. The 150 delegates

attending the conference unanimously voted

to send wires to Congress protesting the

Mundt bill.

Durbin Film Set for B'way

NEW YORK—"Up in Central Park," U-I

musical starring Deanna Durbin, Dick

Haymes and Vincent Price, will open at Loew's

Criterion May 26 following "The Big City."

NEW MIRROPHONIC SOUND

JOE HORNSTEIN, Inc.

630 Ninth Ave.. New York City

BOXOFFICE : : May

22, 1948


Most Drive-ins

in USA

Equip

with

RCA

Word has spread throughout the nation that RCA

Drive-In Equipment performs dependably, night after

night. That's why leading drive-in owners use RCA

equipment all the way.

This country-wide acclaim is

the natural reaction to

products of superior quality— RCA In-Car Speakers,

RCA Sound Systems, Famous Brenkert Projectors and

Arc Lamps and Power Supplies of proved merit.

r|«;M


. . The

. . The

. . . Two

. . Moe


: May

^r

Along New York's Film

CEYMOUR FLORIN, 20th-Fox branch

manager, will be handling the metropolitan

distribution of the TOA short on juvenile

delinquency, "Report for Action." The tworeeler

was produced here by RKO and will

be distributed nationally by 20th-Fox. The

short will tie in with the Department of

Justice youth program and TOA Youth

Month, which has been set for September . . .

Fred J. Schwartz of Century Theatres and

Maury Miller of the Harry Hecht circuit will

forward exhibitor requests for the film to the

20th-Fox exchange . short will be

shown during non-operating hours for welfare,

religious and juvenile delinquency organizations.

Deon De Titta. chief projectionist for 20th-

Fox, has been named treasurer of the Family

Club. He succeeded Ted A. Shaw, who

had been reelected but decided not to take

De Titta was treasurer of the old

office . . .

Fox Club 20 years ago. He has been with the

The Family Club will hold

firm 30 years . . .

its annual Bear Mountain boat ride June 16;

the annual party will take place May 26.

By WALTER WALDMAN

. . .

Phil Hodes, RKO branch manager, is back

at work. He was away for one month because

of illness . . . National Screen Service held

its third annual sports dinner last Friday,

May 21, at the Ding Ho restaurant. Trophies

were presented for bowling and ping pong

The Windsor Theatre on Grand street

is now playing Spanish pictures Tuesdays

and Wednesdays. Harold Foima. booker and

buyer, said the house will soon start showing

Italian and Jewish films on Thursdays

and Fridays. American product will continue

to be shown weekends . house went

foreign this spring for the first time in its

40-year history.

Myron Feltheimer, manager of the RKO

Shore Road, Brooklyn, won the stunt-of-themonth

showmanship April award for New

York City managers. He received a $25 check

and showmanship certificate from Sol A.

Schwartz, vice-president and general manager

Sam Baker will play

of the circuit . . . "Silence Is Golden" at the 55th Street Playhouse

May 28. When the film was shown at

the Bijou Theatre last winter, it was called

Features • Serials

Westerns

* * *

KAY FILM

EXCHANGES

912 Third St., N. W. Washington. D. C.

CLASS DISTRIBUTION FOR

THE ENTIRE SOUTH — thru

•f

(JOHN) O T^ (O. K.)

J ENKINS &BOURGEOIS

ASTOR PICTURES COMPANY

HARWOOD i JACKSON STS.. DALLAS 1. TEX.

"Man About Town.'

the star.

Row

Maurice Chevalier is

. .

Paul Goldman, who books for colleges and

institutions, has written a book, "Cavalcade

of the Talkies." It is a history of the film

industry from 1929 to 1938 . . . Sam Rinzler,

Randforce chief, is due back any day from

Saratoga, where he has been vacationing

other Randforce representatives

Harold Rinzler and Irving Kaplan—were

Filmrow visitors . . Hospitalized: Henry

.

Unger and Pete Fishman of the 20th-Fox

booking department . Recuperating; Aixliie

Berish, head booker for Warners . . . Gus

Solomon, sales supervisor, will return from

his Virginia vacation May 24 . . . Morty

Meyer of the NSS accounting department expects

to take a leave of absence soon.

Dave Burkan, UA salesman, visited upstate

accounts to line up summer playdates . . .

Blanche Healey, secretary to Jack Ellis, UA

district manager, went to Florida for a va-

.

Lou Solkoff of Bell Pictures is

cation . . .

the rather of a baby girl . . . Walter Klee,

who operates a film editing service at 723

Seventh Ave., marked his first anniversary

at that address Kurtz, 20th-Fox

sales supervisor, is in Canada vacationing.

Sonny Liggett of the Liggett-Steifel booking

office walking with a limp after catching

a wheelbarrow on his foot . . . James Loeb

has joined the concessions department of

Walter Reade Theatres.

Eagle Lion Publicists

To Get SPG Pay Raise

NEW YORK—Representatives of Eagle

Lion and the Screen Publicists Guild, Local

114, UOPWA, CIO, have agreed on a pay

raise for EL publicity, exploitation and advertising

employes under the wage reopening

clause of the company's contract with

the union. Pay disputes at other companies

are still awaiting decision by impartial arbitrators

following the failure of the companies

and the union to effect a settlement.

The pay increases, which are retroactive

to Nov. 18, 1947, are: Senior publicists, $20;

publicists, $15; associate publicists, $10; apprentices,

$5.50.

Warner Theatre Is Closed

After 6-Week Davis Run

NEW YORK—The Warner Theatre closed

May 16 after a six-week run of "Winter

Meeting," starring Bette Davis, which slid

down to poor business during the final weeks.

This is the first dark period in several years

for the Warner Bros, house, the name of

which was changed from the Hollywood in

August 1947.

Reports that "Sleepy Hollow," a new stage

mu.sical headed for Broadway, would be

booked into the Warner could not be confirmed

early in the week. The Hollywood

played several stage musicals dui'ijig the late

1930's.

To Broadcast News

From Pit in Albany

ALBANY—Warners Strand is becoming

the first theatre in this section to have a

radio hookup for one-minute news summaries.

Station WABY, located on the second

and third floors of the theatre buildiirg, has

installed a booth in the pit from which an

announcer will read news roundups three

times daily. They will be heard by the theatre

audience as well as by outside listeners.

Manager Al LaFlamme plans to spot the summaries

immediately following the newsreel.

They probably will be given once in the

afternoon and twice at night. A screen "snipe"

will call attention to the fact WABY is

broadcasting.

Maintains Decree Forces

Scophony-Para Splitup

NEW YORK—Arthur Levey, president of

Scophony Coi-p. of America, takes exception

to an article which appeared in the May 15

issue of BOXOFFICE in which Paul Raibourn

was quoted as saying Paramount and

General Pi'ecision Equipment Corp. were

ready to pull out of Scophony.

"They have no choice," says Levey, "because

that is what the Department of Justice

has been demanding and the withdrawal

is required by the terms of a consent decree

now awaiting the signature of Scophony

Corp., Ltd., of Great Britain." Under the

terms of this agreement, Levey states, GPE

and Paramount will receive credits on patent

royalties until they have been paid back the

full amoimt of their investment in SCA.

Levey also took exception to a statement

that Adolph Rosenthal is suing for return

of his patents. Under the terms of Rosenthal's

contract with SCA, Levey declares,

any disagreement which might arise would

be referred to the American Arbitration

Ass'n. This has been done.

RKO Starts 6-Week Series

Of Saturday Kid Shows

NEW YORK—RKO Theatres has started a

six-week series of special shorts on Saturdays

for yoimgsters at S4 neighborhood houses in

Manhattan, Brooklyn. Bronx, Westchester and

Queens. The shorts programs are called Happiness

Shows and run about an hour. The

first program included two western tworeelers.

The majority of houses run the special

program during the first show on Saturday

afternoon.

No special ticket is required. Free gifts like

comic books are given to each youngster attending.

The second Happiness Show consisted

of mystery and sports reels and will

be followed by all-cartoon, adventui'e and

tlii'ill, fun frolic and all-Disney programs.

ROADSHOW PROJECTION

16 MM 35 MM

THE HARVEY WILLIAM CO.

Box 1188, Flainiield, N. J.

Plainlield 8-1763

"Voice ol Theatre Speakers"

JOE HORNSTEIN has them!

50 BOXOFFICE

:

22, 1948


PHILADELPHIA

ping Crosby slipped into town on an unpublicized

visit last weekend, and the female

help at the staid Curtis Publishing Co.

is still trying to climb out of an ecstatic

tizzy. He came in to receive the award of a

17th Century grandfather's clock, after Country

Gentleman's rural motion picture poll

named him the best actor of 1947. Bing. who

won the award for the third year in a row,

looked inside the clock and quipped, "There

ought to be a plaque inside here to show

I've won three legs on this thing and now I

can keep it." Robert H. Reed, editor, made

the presentation.

To create authentic atmosphere at the

Capitol for the local premiere of "Gaslight

Follies," the management wanted a couple

of genuine, pre-1910 mutascope machines.

They're the old penny arcade gadgetsput

a penny in tlie slot, turn the crank and a

wheel of cards spins creating an illusion of

moving pictures. Tliey had to chase all the

way out to Cleveland to get a couple of the

contraptions. They are vintage 1907, with

"movies" starring Fatty Arbuckle and Larry

Semon on them. Going all out, the Capitol

came up with a free lunch counter (pretzels

and coke) as well as a singing waiter for the

premiere. Both the lobby and the outside of

the theatre were fixed up with oldtime displays

well worth the price of admission. Old

favorites in the film itself include Mary

Pickford, Wallace Reid, Clara Bow, Mabel

Normand and 'William S. Hart.

Attacks on 'Curtain Boomerang;

Philadelphia Leftists Lay Off

PHILADELPHIA—Contrary to the action

taken in a great many other cities in the

comitry, Philadelphia left wing groups have

adopted the policy of "ignoring" the local

showing of "The Iron Ciu-tain." which opened

extremely well this week at the Fox Theatre.

Perhaps taking their cue from unsuccessful

picketing of films they objected to by Catholic

groups, local left-wingers' spokesmen said

they feel the effect of picket lines, placards

and demonstrations is simply to arouse enough

ciu-iosity among theatregoers to greatly increase

the boxoffice returns.

Police details have been posted in front of

the Fox, and have been held in readiness at

nearby strategic locations, but nothing has

'Fanny' in 15 N.Y. Houses

occurred. The only indication of the film's

meeting with any sort of di.sfavor has been

a handful of letters sent to the Fox management

claiming that the showing of a film

such as "The Iron Curtain" is "warmongering."

NEW YORK—"Fanny," the Siritzky International

release, is the first foreign film to

get 15 simultaneous bookings in neighborhood

houses immediately following the first

run. The theatres include the Tivoli, 'Vogue,

Parkside, Hopkinson and Irving Place.

A couple of "new 'Vine Streeters" were reported

last week—a son for Jerry Levy of

the Columhia accounting department and a

daughter for Lou Fortunate, Paramount

booker. The latter lassie is a granddaughter

of Ferd Fortunate, U-I booker ... A $5,000,-

000 building project is scheduled to get under

way soon in Drexel Hill, with a theatre, 50

stores and a supermarket.

Sick last week: Lee Klein, manager of the

Orpheum: Jim Flynn. Republic booker; I.

Yaffe, Unique Theatre; 'Walt Donahue, Columbia

office manager; Ben Fletcher, Columbia

salesman: Mike Lessy, retired theatre

owner; Claire Happ, Stanley-'Warner telephone

operator, and Florence 'Weiner, Film

Classics office manager and booker.

There was quite a fracas at the Southern

Theatre 'Wednesday: the screen was suddenly

afflicted with a rash of spots. About 20

of the 200 patrons thought the spots were

flames, fled the theatre and called firemen.

Two fire companies came on the run, found

the show going on as usual, and no spots.

Manager Robert Shrapaty told firemen and

patrons the rash was caused by dust from

the air conditioning unit, which had been

turned on that evening for the first time this

year. Unusual reflection of light gave dust

particles an eerie

look.

Ilka Chase and Robert Alda, stars of a

stage show here, will be guests at the annual

show given by Lincoln Prep's dramatic group

Junior star Margaret O'Brien

May 27 . . .

will be in town over the weekend with her

mother to talk to Lippincott's about publishing

her diary.

Character Actress in 'My Dream'

Character actress Iris Adrain has been

ticketed for a role in 'Warners' "My Dream

Is Yours."

SIT IN ON SALES HUDDLES—Members of three of Paramount's eastern exchange

staffs are pictured here during the recent sales conferences in New York. Left

to right they are: Top, Phil Isaacs, Nat Stern, Henry Randel, Myron Sattler, Eddie

Bell, Gene Ne^vman and J. Perley, New York; center. Ed Wall. James Moore, Ed Ruff

and Peter Holman, Albany; bottom, M. Simon, John Good, Richard Carroll and

M. A. Brown, Buffalo.

BOXOFFICE ;

: May

22, 1948 51


. . . Jack

. . The



ALBANY

•Phe recent appearance of Don McNeill's

Breakfast Club radio program on the

Palace stage attracted women as early as

7:30 a. m., according to Gene Ganott, assistant

manager. Ganott and Bill With, also

an assistant, reported at that hour, with a

crew of 12 ushers. When the doors were

swung at 8:30. the queues stretched around

to the Pearl street side of the big theatre,

and there was a rush to enter, although the

show did not begin until 10 o'clock, Ganott

reported that letters seeking tickets came to

the theatre from as far distant as Buffalo

and Boston. The Junior Chamber of Commerce

sponsored the show, which grossed

$7,000 at $1.20 and $2.40.

Malcolm Atterburj-, closing a 26-week stock

season at the Playhouse, said he would reopen

the theatre in October. Atterbury added

eight weeks to the scheduled 16 because of

the enthusiastic response to the revival of

stage shows. All plays except the final one,

"The Glass Managerie," ran two weeks. Atterbury

may keep them on only a week next

season. Atterbury is the son of the late president

of the Pennsylvania railroad.

"The Iron Curtain" had 12 bookings in

this exchange district on the national release

date or within the next two days. Mi-s.

Margaret Buckley of the General Stark, Bennington,

Vt., was one of the exhibitors who

attended the tradescreening here a few weeks

ago.

Jim Morgan, manager of Warners' Delaware,

is the father of a baby daughter, their

Drive-in business this spring

first child . . .

has been "about the same" as last year, according

to Neil Hellman, manager of four

large Pabian-Hellman openairers. "It depends

chiefly upon the weather," reported Neil.

Hellman, who hopped to Philadelphia for a

check of the F-H situation there, said the

"Mystery Voice" singer, to be chosen for disk

jockey duty at the Mohawk Drive-In on the

Albany-Schenectady road, would work "under

cover" for six weeks and then would

spin the platters from a visible glass booth

near the large refreshment stand. The girl

with "the golden voice" will do a half-hour

stint before the first performance and another

spot between shows. "I think the idea

will prove popular," said Hellman.

Frank Wenz resigned as assistant manager

of the Ritz after sei-ving for two weeks

Lament, former assistant at the

Ritz, called at the Warner contact offices

to renew acquaintances. Jack, younger

brother of Variety Club Chief Barker Harry,

is now a salesman for wholesale grocer . . .

Proceeds from the third annual Times-Union

teen-age dance and band contest in the

State armory will be turned over to a youth

welfare fund, administered by a committee

of prominent Albanians which includes C. J.

Latta, zone manager for Warner Theatres.

Helen Davis, switchboard operator in the

Warner Theatres office, received condolences

on the death of a brother . Knickerbocker

News printed a fine picture of Manager

Al LaFlamme and doorman Ed Foley

with 13 contestants in the paper's spelling

contest who attended a theatre party at the

Strand.

THE IDEAL THEATRE CHAIRS

JOE HORNSTEIN has them

B'way Grosses Drop;

'Will It Happen' High

NEW YORK—Rainy weekend weather hurt

business at most first run houses along Broadway.

Business at many of these spots was

already below average because attractions

were nearing the end of long runs. Leading

the field was "Will It Happen Again?" the

Film Classics exploitation picture which packed

the .small Rialto during its first week. "The

Iron Curtain," aided by front page stories of

Roxy picketing, did good business in its first

week, and "Homecoming" held up well at the

Capitol in its third stanza.

The six American pictures that opened

during the week were; "Another Part of the

Forest" at the Rivoli, "The 'Sainted' Sisters"

at the Paramount, "The Pirate" at the Radio

City Music Hall, "Berlin Express" at the

Victoria, "River Lady" at the Winter Garden

and "Silver River" at the Strand.

(Average Is 100)

Astor Mr. Blandings Builds His Dream House

(RKO), 8th wk 70

Capitol Homecoming (MGM), plus stage show,

3rd wk 125

Criterion—Big City (MGM) 100

Globe—Arch oi Triumph (UA), 4th wk 110

Gotham—A Night ot the Opera (MGM), reissue.... 105

Loews Sate The Fuller Brush Man (Col) 95

Maylair Gentleman's Agreement (20th-Fox), 27th

wk 50

Paramount—The Big Clock (Para), plus stage

show, 4th wk 80

Pork Avenue The Mikado (U-I), 5th wk 45

Radio City Music Hall—State of the Union (MGM),

plus stage show, 4th wk 80

Rialto—Will It Happen Again? (FC) 200

Rivoli Letter Irom an Unknown Woman (U-I),

3rd wk _ 75

Roxy—The Iron Curtain (20th-Fox), plus stage

show 120

Strand—The Woman in White (WB), plus stage

show, 2nd wk 70

Sutton—The Brothers (U-I), 2nd wk 105

Victoria—The Search (MGM), 8th wk 65

Winter Garden—Dear Murderer (U-I), 2nd wk 50

Philadelphia Trade Looks Up

With Three Newcomers

PHILADELPHIA—Things looked up a bit,

with three newcomers opening strongly and

two of the holdover crop also getting good

play. Top doUar went to the Stanley and

"Homecoming." "Mourning Becomes Electra,"

despite not-so-hot reviews and advanced

prices, and "The Iron Curtain," despite controversy

it has aroused in so many other

cities, were the other strong openers. "State

of the Union" and "Arch of Triumph" were

doing best in the holdover field.

Aldine Mourning Becomes Electra (RKO)

(No average because ot increased prices)

Arcadia—B. F.'s Daughter (MGM), 2nd run 85

Boyd—Arch of Triumph (UA), 2nd wk 160

Earle—To the Ends of the Earth (Col), 2nd wk 105

Fox—The Iron Curtain (20th-Fox) 150

Goldman—State of the Union (MGM), 3rd wk 130

Erlanger I Remember Mama (RKO), 6th wk 65

Karlton Lady From Shanghai (Col) 140

Keith—Sitting Pretty (20th-Fox), 2nd run 140

Mastbaum—Casbah (U-I) 110

.•.

Pix—The Flame (Rep) 80

Stanley Homecoming (MGM) 195

Stanton—Valley of the Giants (WB), Fighting 69lh

(WB), reissues 100

'Mating' Leads Baltimore,

Tort Apache' Still Standing

BALTIMORE — With weather undecided,

business was good all around town. "The

Mating of Millie" led, with "Fort Apache"

strong in its second week. "The Iron Curtain"

caused no furor and continued at an average

pace.

Century—Duel in the Sun (SRO) 100

Hippodrome The Mating of Millie (Col) 125

Mayfair Enchanted Valley (Mono), plus stage

show 95

Town—Fort Apache (RKO), 2nd wk 110

New—The Iron Curtain (20th-Fox) 100

Keiths—All My Sons (U-I), 2nd wk 95

Stanley-Fighting 69th (WB) „ 110

HARRISBURG

John Sites, manager of the Elton and Strand

* in Steelton, recently employed James Smith,

Sam Borota and John Szoboscan as Strand

ushers. Joseph Chambers is now house manager

of the Strand. Sites has instituted a

policy of alternating cartoons and westerns

to augment the regular features on Saturdays

at the Strand to attract the youngsters.

The Paramount, Mechanicsburg, closed

since the new Valle in that town opened,

will be used Saturday nights for westerns,

Bob Handley, official of the Yost circuit, said.

His mother, Mrs. Anna Handley, runs both

houses and reports excellent response to the

Valle which opened in mid-April. The first

of the Saturday shows at the old Paramount

did fairly well, they said.

Sam Oilman's use of the new advertising

medium, printed Scotch tape, has brought on

a wave of interest by exhibitors throughout

the country, Harrisburg representative, Joe

Salinger, reports. He said orders have been

received from all parts of the country for the

rolls of tape which can be imprinted with any

advertising matter and pictures, and pasted

on almost any conceivable surface without

harm, Gilman, manager of Loew's Regent,

was the first to use it, for "Tarzan's Secret

Treasm-e."

Spike Todorov, assistant manager of the

State, worked up a series of displays for

"Lady From Shanghai." They included moving

the two life-size blowups of Rita Hayworth

from the lobby to the Caplan store

and to the Joe Freedman mmic store. The

Caplan display measured 16x4 feet.

Scores of calls were received by WKBO

and the State Theatre as a result of the radio

promotion of "The Woman in White" over

Pete Wambach's disk jockey show. Using

the Warner transcription, the promotion is

of the mysterious ghost woman who appears

and disappears despite the myriad of traps

and devices supposedly set up in the studio

to catch her.

There's nothing like the opposition lending

a hand to the other fellow's business, say

Harrisburg exhibitors after they admit, "Now

we've seen everything." It all happened when

Bob Sidman, manager of the Senate, ran a

sizeable ad in the Patriot and the Evening

News, urging patrons, "See 'The Fugitive,'

then go see our friendly competitor's 'The

Iron Curtain.' " The latter was plajing at

the Colonial, where Jack O'Rear is manager

. . Incidentally O'Rear wasn't at all peeved

with the front page news stories on the rioting

and picketing in New York for opening

day of "The Iron Curtain" here. That, plus

Sidman's boost, plus the excellent word-ofmouth,

gave the Colonial an excellent opening.

At the Senate, incidentally, Sidman enlisted

the aid of Catholic high school students

in selling tickets for "The Fugitive,"

Betty Lou Steinmueller, designated last year

as "Miss Greater Harrisbui-g" in the Miss

America contest from the State stage, reigned

until her successor was chosen in a four-hourlong

competition from the stage of the Forum

last week. Miss Steinmueller is secretary to

E. G. Wollaston, Fabian city manager. At the

close of this year's bathing beauty contest

the 1947 winner crowned the new queen,

Dorothy Critchely.

52 BOXOFFICE :: May 22, 1948


. .

"

WASHINGTON

/^harles Schlaifer, head of advertising and

publicity for 20t.li-Fox, spoke at a luncheon

of the Advertising club of Washington

May 18. On the dais were Anthony Muto,

Glenn Norris, John O'Leary and Carter Barron.

Also in attendance were Prank Boucher,

Vic Orsinger, Jack Foxe, Jack Fi-uchtman,

Henry Hiser, Fred Klein and Bill Michalson.

The Variety Club held its annual Mother's

day luncheon May 17 in the Shoreham with

an attendance of over 350. Luncheon was

sponsored by the associate members, headed

by Dr. Sylvan Danzansky, Harry Coonin and

Wade Pearson. Mother of the day was Mrs.

Fred Vinson, wife of the chief justice of the

U.S., with little Margaret O'Brien guest of

honor. Orchids were presented to the mother

of the youngest baby, Mrs. Jerry Adams, and

Mrs. Brylawski again received the orchid for

being the oldest mother present.

Margaret O'Brien, accompanied by her

mother, spent a busy week in Washington.

On Monday, at 11:30, she visited the Washington

chest x-ray survey unit. At 7:30 p. m.

she appeared at Sylvan Theatre on the Washington

Monument grounds to participate in

a program inaugurating the Washington area

Crusade for Children. A citation recognizing

her participation in the Buddy Poppy campaign

of the Veterans of Foreign Wars was

presented to her at the beginning of the program

by George Ijams, VFW welfare director.

Sharing young Miss O'Brien's status as guest

of honor were two Italian children, Rosetta

and Vitorio Leonardi, a brother and sister

brought to the U.S. to take part in the appeal.

10-year-old star also met the Presi-

The little

dent.

Dean Davis is the new Washington Daily

News drama critic, succeeding Tom Donnelly,

who is now writing special features for that

Joe Grant came in from

newspaper , . .

Baltimore to book. Glad to see him up and

around again after his long illness . . . Bob

Saunders is opening the Greenacres Auto

Theatre, Newport News, Va., this month.

New open air theatre will accommodate 350

Screen Guild's new telephone number

cars . . .

is Sterling

6762.

Herman Rubin came in from Petersburg,

Va., for one of his rare visits. He was en

route to Newark to visit his daughter and

son-in-law, Mr. and Mrs. Lewis Savel .

Messrs. Thalhimer and Bendheim came in

from Richmond to confer with Neighborhood

Theatres city manager Wade Pearson. Also

in town from the Neighborhood circuit were

bookers Ivan Rosenbaimi and Alex Ravdin

. . . Betty Hoover is back at Monogram.

Warner Theatres: Charles McGowan, head

of the contact department, and Frank La

Falce, director of publicity and advertising,

made a three-day tour of the Warner theatres

in Virginia, discussing problems and

policy with Lamar Keen of the Capitol in

Winchester, Charles McKinney of the Masonic

and Ridge in Clifton Forge, Henry

Clark of the Virginia in Harrisonburg, Prank

Shaffer and Edward Purcell of the Dixie and

Strand, respectively, in Staimton, and Ralph

Daves of the State and Lyric theatres in

Lexington.

Happy birthday to Variety Club barkers

Herbert Sauber, Marvin Goldman, Joseph

Danzansky and Matt Windsor, who celebrated

birthdays this week.

WPIX Buys Trailers

For 24 Korda Films

NEW YORK—Regular motion picture

trailers will be used for the first time on television

by the 15 stations which have bought

rights to 24 Korda features from WPIX, the

Daily News television station which will go

on the air June 15. The trailers have been

secured by James S. PoUak. manager of the

WPIX film department, from National Screen

Service, which originally made them for

Korda. They have been reduced to 16mm.

The stations, which have exclusive rights

to the films and trailers in their areas, are:

WGN, Chicago: WBZ. Boston: WWJ, Detroit;

WMAR, Baltimore: WFIL, Philadelphia:

WTMJ. Milwaukee: WBEN. Buffalo;

WMAL, Washington: KSTP, Minneapolis;

KTLA, Los Angeles: WEWS, Cleveland:

WBAP, Fort Worth; WHIO, Dayton; WSB,

Atlanta, and WPIX, New York.

E. H. Dreylinger Managing

Drive-In at Richmond

RICHMOND — E. H. Dreylinger, former

Wilby-Kincey circuit manager in Charlotte,

has been made manager of the Broadway

Open Air Theatre here. He also is doing the

booking and buying. The theatre is owned

by J. H. Groh. One of Dreylinger's first

moves in taking over the local assignment

was to invite 750 families living in new housing

developments nearby to be his guests at

the theatre as a means of getting acquainted.

To promote the short, "Devil on Wheels," he

sent a letter to parents in the area listing

a series of questions on traffic safety. "If

you cannot answer these questions truthfully,"

he concluded in the letter, "don't miss

'Devil on Wheels.'

William Scully to Attend

Opening of U-I Exchange

PHILADELPHIA—William A. Scully, Universal-International

vice-president and general

sales manager, will head a delegation of

home office representatives who will attend

the opening of the new Philadelphia exchange

May 24. The Philadelphia exchange is the

second of four new Universal exchanges. A

new Chicago exchange opened in February

and exchanges in Buffalo and Milwaukee

will be opened shortly.

MGM's Story Dep't Head

Gets Contract Renewal

NEW YORK—MGM has renewed the contract

of Mrs. Carol Brandt, head of the eastern

story department, for two years. The

original three-year contract would have expired

July 1. 1948. Mrs. Brandt is the wife

of Carl Brandt, head of Brandt & Brandt,

literary agency. She is currently on the west

coast conferring with MGM studio officials

about storj' properties for 1948-49 productions.

Foreign Opening Put Off

NEW YORK—The opening of the Paris

Theatre, now under construction at Pour

West 58th Street, has been postponed until

September. The theatre is to be the first of

a chain to be established in this country by

Pathe Cinema of France. "Symphonie Pastoral"

will be the first attraction.

RICHMOND

Dob Egan booked "Dagmar and his Oriental

Harem" into the National as a stage attraction

for the week starting May 27 . .

.

Charlie Hulbert. manager at the Colonial,

is preparing to build a home. When the

project is completed he will be a neighbor

of Brookland Manager Allen Brown.

Floyd Stawls has placed trailers announcing

the Bellwood Drive-In on the

screens of all local Fabian and Neighborhood

theatres in Richmond, Petersburg and Hopewell.

The theatre is expected to open about

June 1 . . . Bernard Floyd is back at the

Grand as popcorn attendant. He replaces

Bob Loehr who resigned. Donald Cyrus, another

addition to the Grand staff, replaced

Billy McCormack. Walter Allen, candy attendant

at the same theatre, has been ill.

WRVA's Manager Jack Stone booked in a

reissue of "The Adventures of Marco Polo"

playing May 19-22. Joe Bocardi and "Rabbitt"

Estes doubled between the State and

WRVA booth . . . Gov. William Tuck found

filmmaking a pretty exasperating task. The

governor delivered a speech on the steps of

the state capitol for the film cameras of

the Department of Education. Several takes

were necessary to cope with interruptions

from noisy birds, curious passersby and the

actor's own bug-a-boo-muffing lines.

Local Neighborhood circuit houses used

teaser trailers to plug "The Iron Curtain"

engagement at the Byrd and State. Advertising

Manager Dave Kamsky took advantage

of the front page news which this

picture made in its New York opening for

his front displays at the Byrd and State.

He used blowups of news articles telling of

the picketing in front of the New York

Roxy . . . Thalhimer's soup bar is fast becoming

a rendezvous for local theatremen

to meet for lunch.

Bernard McCann filled in for William

Fox in the East End booth, so that Fox

could take a trip to Bowling Green .

bert Martin is operating the

. . Gil-

projection machine

in Thalhimer's "Storevision" setup.

Television receivers are strategically spotted

in the department store which televises entertainment

and sales messages.

THREE

NEW YORK

245 w.i»

55»hSf.

BEST IN QUALITY

FILMACK

Special

iiLMMli-'

BEST IN SERVICE

COMPLETELY EQUIPPED PLANTS

LOS ANGELES

1574 W.

Waahingfon

CHICAGO

1327 S.

WolMih

Gulistcm Wilton Theatre Carpet

JOE HORNSTEIN has it !

BOXOFTICE :

: May

22, 1948 53


.

Sees Tele Film Output

Beating Theatrical

NEW YORK—Production of films for television

will far exceed production of theatrical

releases when television broadcasting reaches

its estimated goal of several hundred stations

on the air, according to Richard de

Rochemont. MOT producer. De Rochemont

spoke at a luncheon meeting of the Advertising

Women of New York at the Hotel

Astor Tuesday (18 1. Howard Dietz, vicepresident

in charge of advertising and publicity

for MGM, also addressed the meeting.

De Rochemont said television isn't going

to replace films on theatre screens just yet.

He discussed sponsored films for television.

De Rochemont feels they will be much

shorter than present theatrical releases. He

said most of the current theatrical pictures

are too long for theatre audiences.

He maintains that advertising and commercial

films have never been fully developed.

While commercial films in the past have

been geared to exploit the sponsor's product,

television film commercials must be aimed

at audiences in the home, he declared.

Dietz told the ad women that the television

industry has "made a great mistake" by

courting .sponsors. He pointed out that the

film industry has been successful because

theatrical pictures are produced for entertainment

without commercial sponsorship. Dietz

said television should have started off by

offering programs on a subscription basis to

set owners. He favors the "gas meter" type

of operation for television.

Dietz criticized what he called the prevalent

attitude that Hollywood product is not

up to par. He said one out of every 25 pictures

is outstanding, and films are very satisfactory

entertainment.

Those seated on the dais included S. Barret

McCoiTnick, RKO; Hortense Shor, Columbia;

Si Seadler, MGM: Ulric Bell, 20th-Fox:

Max Youngstein, Eagle Lion; Grace Johnsen,

incoming president of the Advertising Women

of New York; Mary McClung, president, and

Dietz and de Rochemont.

Vote Common, Preferred

Dividends on EK Stock

ROCHESTER—Eastman Kodak Co.

directors

have declared a quarterly dividend of

35 cents a share on common stock and a

regular dividend of $1.50 a share on prefeiTed

stock. Both dividends are payable

July 1 to stockholders of record June 5. The

common stock dividend is the same as the

previous quarterly dividend on common.

The directors also re-elected company officers.

They include Perley S. Wilcox, chairman

of the board; Thomas J. Hargrave,

president; Albert K. Chapman, vice-president

and general manager; Dr. C. E. Kenneth

Mees, Charles K. Flint, Adolph Stuber,

Myron J. Hayes, Ivan N. Hultman, Edward

Farrow, James E. McGhee, Edward P. Curtis,

Donald McMaster, vice-presidents; I. L.

Houley, assistant vice-president; Marion B.

Folsom, treasurer; A. H. Robinson, David

Fulton, J. Donald Fewster, assistant treasurers;

Milton F. Robinson, secretary; William

F. Shepard and H. Brereton, assistant

secretaries; Cornelius J. Van Niel, general

controller; Thomas J. McCarrick, assistant

controller.

Move

See Tele Obsolete If

To New High Band Ordered

WASHINGTON—The raising of all television

broadcasting into the ultra high frequences

(475 to 890 megacycle band) would

mean no television at all, according to Dr. C.

B. Jolliffe, executive vice-president in charge

of RCA Laboratories. Jolliffe spoke at a hearing

held by the .senate interstate and foreign

commerce committee Wednesday (12 1

JolUffe charged that those groups anxious

to move television out of its present wave

bands in favor of FM would ruin the new

medium because broadca.sters must learn how

to u.se the higher frequencies. The moveover

presents many engineering problems that

have not been solved, he declared.

The FCC has scheduled a hearing September

20 on the possibility of moving some

black and white and color television into the

higher frequency band. Senator Tobey, chairman

of the senate committee, is investigating

charges that there has been collusion within

the industry to retard the growth of FM in

favor of television.

"RCA unequivocally and categorically denies

the charge," Jolliffe said.

He pointed out FM now has 80 commercial

channels, and television has 12. Two weeks

ago the FCC turned over the 13th television

channel to FM. Jolliffe reviewed RCA's

pioneering work in both FM and television.

He mentionetd the RCA converter which can

prevent present receivers from becoming

obsolete if television moves to higher frequency

bands.

At its present rate of growth, Jolliffe declared,

television gives promise of becoming

a billion-dollar business in 1948.

New York Booking Group

To Handle Foreign Film

NEW YORK—A booking combine designed

to handle foreign films has been organized

here by Walter Lasker and Irving Schwartz.

The new firm will be known as Lasker-

Schwartz, Inc. Lasker was formerly with

Siritzky International and Major Hctures.

Schwartz was an attorney for OPA and SEC.

Lasker said the comipany has signed 20

theatres east of the Mississippi. He estimated

that outside of New York City there

are approximately 50 theatres that show foreign

films 52 weeks a year. Outlets for foreign

product in the U.S. total about 250, he said.

Lasker-Schwartz also intends to supply advertising

and promotion materials. Booking

deals will be on a flat fee or percentage basis,

depending upon the situation.

The firm was organized after Lasker made

a three-month survey of the foreign exhibition

field. He discovered that many outof-town

exhibitors did not know where to buy

product. Others had trouble getting distributors

to answer requests for product information.

Lasker said that many of the approximately

35 foreign distributors in New York

have agreed to cooperate with his firm.

ATS Holds Spring Meet

NEW YORK—The American Television society

held its spring luncheon meeting and

party at the Hotel Astor May 20. The members

saw a live preview of the U. S. Rubber

television show, "At Liberty Club," starring

Jacqueline and other television entertainers.

Policy for Holland

Hinges on Inquiry

NEW YORK—The board of MPEA will decide

on future sales plans for Holland after

it receives a report from a special corrunittee

which will investigate the Dutch situation

later this month.

A four-man committee consisting of Frank

McCarthy, MPAA continental manager; Irving

Maas, vice-president and general manager

for MPEA, and two continental managers

for member companies, will discuss

restrictions on American playing time with

the Bioscoop Bond. The meetings will be in

Amsterdam.

The decisions to organize the committee

and hold these conferences was made by the

MPEA board here May 20. The board meeting

was called to consider the latest restrictions

imposed on U.S. films. The Dutch recently

cut the playing time to eight weeks

for the six-month period ending August 26.

American product previously could be shown

32 weeks out of the year.

The MPEA contract with the Bond will expire

September 1. Member companies have

been considering disbanding MPEA offices

in Holland. When the latent playing time

restrictions were imposed, some companies

decided against renewing the agreement.

Another annoyance was the increase of admission

taxes from 20 to 35 per cent.

British Production Costs

Found Higher Than U.S.

NEW YORK—Production costs in Great

Britain are as high as they are in Hollywood

mainly because of the slower methods

used in shooting pictures, according to Jules

Levey, independent producer. A picture that

would take a month to make in Hollywood

would take almost three months in a British

studio, Levey said.

Levey, who recently returned from a sevenmonth

sui'vey of England and the Continent,

found Italy to be gaining in importance as

a competitor to England in film production.

He also reported many theatres under construction

in Italy.

During his trip, Levey closed releasing deals

in Prance, Italy. Holland, Belgium, Czechoslovakia

and other European countries for

"New Orleans," "Abilene Town" and other

pictures he produced for U.S. distribution for

United Artists. He will leave for Hollywood

late in May.

Expect L500 Will Attend

Audio-Visual Convention

CHICAGO — Approximately 1,500 persons

are expected to attend the National Audio-

Visual convention at the Sherman hotel. Chicago,

August 6-11. The convention will be

a joint meeting of the National Ass'n of

Visual Education Dealers, Film Council of

America, Educational Film Library Ass'n and

the Midwest Forum on Audio-Visual Teaching

Aids.

NAVED and the other organizations will

hold separate sessions and will hold joint

meetings. The Midwest Forum will meet

Friday and Saturday, August 6. 7; the Educational

Film Library Ass'n will begin its meeting

in joint session with the Midwest Forum

Saturday, and will continue through Monday,

August 9. Monday morning NAVED wiU join

the Forum meeting and will continue through

Wednesday, August 11.

54 BOXOFFICE :: May 22, 1948


LLYWOOD

NEWS AND VIEAVS THE PRODUCTION

(Hollywood Office— Suite 219 at 6404 Hollywood Blvd.: Ivan Spear, Western Manager)

Directors Demanding

$800 Week Minimum

HOLLYWOOD— Another top segment of

filmdom's organized creative workers, the

Screen Directors Guild, ran into a snag in

contract negotiations with the major producers

when it was disclosed at the guild's

annual meeting that the filmmakers are

holding firm against SDG demands for increases

in minimum salaries.

A "watch and wait" policy was recommended

by Frank Capra, George Stevens, George

Marshall and other members of the SDG's

negotiating committee, Capra reminded the

directors they have been functioning without

a contract since last March and inferred that

the application of little pressure during the

next few months may react to the guild's

favor in the long run.

Marshall was elected SDG president for the

ensuing year, succeeding Stevens. Other new

officers chosen by mail ballot and announced

at the meeting were Joseph Mankiewicz and

Raoul Walsh, vice-presidents; Albert Rogell,

secretary, and Lesley Selander, treasiu'er.

The SDG's demands, as rejected by the

producers, included an $800 weekly minimum

for directors on term contract and a scale of

flat guarantees starting at $2,500 per picture

and ranging upward in direct proportion

to budgets.

New moves in the stalemated negotiations

are being considered by the SDG's new slate

of officers.

The megaphoners were the third labor

group to run afoul of obstacles in negotiations

with the major companies. First snag was

encountered by the Screen Actors Guild,

which broke off its contractual parleys some

weeks ago and hinted at a possible strike

when the producers allegedly refused to

discuss

several important demands. Recently

the lATSE studio locals turned down a counter-proposal

from the filmmakers on their

demands for a cost-of-living increase and

delegated Roy Brewer, lA representative, to

request President Richard Walsh to intercede

with the producers "immediately."

* • *

The SAG made its break with the producers

official when. In accordance with provisions

of the Taft-Hartley law, it mailed to

more than 400 filmmakers throughout the

country a letter advising that the SAG's

contract, expiring July 31, 1948, will be terminated

on that date.

* *

The Screen Extras Guild has elected Richard

H. Gordon as president: Franklyn Farnum,

Bess Flowers and Peter D. Gardner,

vice-presidents, Beulah Parkington, recording

secretary, and Jeffrey Sayre, treasurer.

Bob Hope Will Receive IMPPA Honor

For His Many Humanitarian Acts

HOLL'VTVOOD—In appreciation of his film

and humanitarian efforts. Bob Hope is slated

to be the recipient June 1 of a bronze plaque

to be presented by the Independent Motion

Picture Pi-oducers Ass'n. The Paramount star

and radio comic is the third person to be

so honored in the IMPPA's 25-year existence.

I. E. Chadwick, IMPPA president, and Steve

Broidy, vice-president of the organization

and president of Monogram-Allied Artists,

will make the presentation on Hope's regular

radio broadcast June 1 in acknowledgement

of "the splendid support you have given to

the numerous humanitarian activities at great

effort and personal sacrifice."

Previous IMPPA honorees were Joe E.

Brown in 1942, and Jean Hersholt, 1945.

Hope meantime served as "honorary dad"

to 4,000 Las Vegas school children at a special

celebration in his honor May 16 as a

feature of that community's annual Helldorado

fete.

* * *

Three

Paramount players—Mary Hatcher,

Two Independents Set

Releases Through EL

HOLLYWOOD—Distribution through Eagle

Lion was secured by two independent units.

Marshall Grant Productions will film "The

Quantrells Are Coniing," an original by

Charles Marion based on the post-Civil war

maraudej-s who were the forerunners of the

James. Dalton and other gangs.

Actor Robert Young and Eugene B. Rodney,

heads of Cavalier Productions, are set to

turn out "Twelve Against the Underworld"

under the EL banner. The property, originally

acquired by EL, was handed over to the

Cavalier unit for filming, with Young slated

to star and Rodney producing. A semidocumentary,

it concerns the cleanup of a midwestern

town by 12 clergymen who banded

together to rid the community of vice and

corruption.

Picture will be Cavalier's second venture.

Young starred initially in "Rslentless," released

by Columbia.

World premier of Walt Disney's "Melody

Time," new feature-length animation-live

action film being distributed by RKO Radio,

is set for May 27 at the Astor Theatre in

New York.

Mona Freeman and Laura Elliott—were made

honorary colonels of Hollywood Legion Post

43. marking the 16th year of this annual

ceremony. The actresses were instructed in

Legion goals and were awarded certificates

making their honoraiy commissions "official."

Marta Toren, Universal-International actress

recently imported from Sweden, will

represent the film industry at the Swedish

pioneer centennial in Chicago June 4. Proceeds

will go to Swedish old people's homes

in the midwest.

* * *

Filmdom contributed several delegates to

the recent three-day UNESCO conference

in San Francisco. Making the trek from

here were actress Myrna Loy: William J.

Fadiman. aide to Dore Schary at RKO, and

Mary C. McCall jr., scenarist, representing

the Academy of Motion Picture Arts and

Sciences.

Dmytryk and RKO

Split First Round

HOLLYWOOD—A split

decision ended the

first round of Producer-Director Edward

Dmytryk's $1,033,425 damage action against

RKO Radio, filed in federal court after he

had been dischai-ged from his studio post

following his indictment, along with nine

other industry figures, for contempt of Congress,

Federal Judge Leon Yankwich denied a

defense motion to dismiss Dmj-trj'k's suit,

but also tossed out an additional $750,000

claim by Dmytryk for "loss of prestige and

humiliation."

Attorneys for RKO had pleaded for dismissal

of the suit based on "loss of wages" on

technical grounds touching uix)n phases of

the studio's optional contract with Dmytrj-k.

The producer-director and nine other "imfriendly

witnesses" were indicted for contempt

when they refused at a house un-

American activities sessions in Washington

last fall to testify as to whether they were

or were not members of or sympathizers with

the Communist party.

BOXOFFICE :

: May

22, 1948

55


,

CHRISTY

.

ALAN

STUDIO PERSONNELITIES

Barnstormers

Film Classics

WILLIAM GARGAN returned from a personal appearance

with "The Argyle Secrets" in San Francisco.

He is now set to leave lor New York to do

radio guest spots to plug the picture, in which he

stars.

Paramount

Singing star MARY HATCHER will leave June 7

for personal appearances in Kansas City, St. Joseph,

Mo., and Omaha. In St. Joseph she will appear at

the city's annual Star Night, climaxing Market week.

RKO

Western star TIM HOLT will resume his rodeo

tour with the Holt-La Mar-Jennings show on July 4.

kicking off at Tulsa, Okla.

Republic

WILLIAM ELLIOTT winds up his current ten-week

personal appearance and rodeo tour in Pittsburgh

on June 12, and then reports to prepare tor his

starring role in "The Missourians."

MONTE HALE checked out for Oklahoma, where

he will begin a two-week personal appearance tour

in conjunction with the showing of his latest film,

"California Firebrand," through the Griffith circuit.

Briefies

RKO

A new two-reeler, "Home Canning," starring

Edgar Kennedy, went into production vnth Hal Ycftes

directing and George Bilson producing.

Cleffers

RKO

JERRY MOROSS will

for "Joan of Arc."

arrange the musical ecore

Republic

Signed to compose the original

Blue Lady" was NATHAN SCOTT.

score for "The

DALE BUTTS

"The Far

will compose the original score for

Outpost,

ing and directing.

which Joseph Kane is produc-

Warners

FRANKIE CARLE, band leader and pianist, will

portray himself and furnish the musical accompaniment

for a vocal number by Doris Day and Lee

Bowman in "My Dream Is Yours."

Loanouts

Columbia

GAIL RUSSELL was borrowed from Paramount for

the femme star spot in "Song of India," which Al

Rogell will produce and direct.

20th-Fox

Director HENRY LEVIN is being borrowed from

Columbia to pilot an untitled comedy that Fred

Kohlmor will produce.

Meggers

Columbia

EDWARD BERNDS was ticketed to direct

"Blondie's

Secret," upcoming product m the series starring

Penny Singleton and Arthur Lake.

Independent

IRVING RAPPER was ticketed by William Bacher's

Trinity Films to direct "If This Be My Harvest," initial

production for the new company.

RICHARD HAGEMAN has been set to do the musica'

score for "Mission Without Orders," the John

Ford-Merian C. Cooper production which will go

before the cameras in midsummer. It will mark

Hagemcm's fourth consecutive scoring assignment

for the Argosy company.

Monogram

REGINALD LeBORG checked in to direct "High

Tension," upcoming Bowery Boys film to star Leo

Gorcey with Huntz Hall. Jon Grippo will produce.

CABANNE drew the director's post on

Frontier Firebrand," upcoming Johnny Mack Brovni

starrer which Bamey A. Sarecky is producing.

REG

LEE SHOLEM was signed by Producer Sol Lesser

to direct 'Tarzan and the Fountain of Youth."

Republic

STANLEY WILSON was ticketed to a term contract

as on orchestrator and composer.

PHIL FORD was set to direct "Desperadoes

Uodge of

City,' starring Allan "Rocky" Lane. Gordon

Kay is the producer.

20th-Fox

EDWARD CHODOROV will lake a six-month leave

56

of absence from his writer-producer contract to

produce a play on Broadway.

OTTO PREMINGER will produce and direct "The

Fan.^l based on Oscar Wilde's "Lady Windemere's

Fctn," with Gene Tierney set for the starring role.

United Artists

Inked to meg Philip N. Krasne's first two Cisco

Kid pictures was ROBERT EMMETT TANSEY. Tagged

"Adveriture of the Cisco Kid" and "The Gay

Amigo," the films are being made by Inter-American

Productions, Inc.

Universal-International

Tentatively titled "The Story of Sam Bass," an

original western by Director GEORGE SHERMAN,

with screenplay by Maurice Geraghty, was placed

on LEONARD GOLDSTEIN'S production schedule.

Warners

Producer Milton Sperling inked RAY ENRIGHT

for the director's post on "South of St. Louis,"

Technicolor drama for United States Productions.

Joel McCrea, Zachary Scott and Dorothy Malone

have been announced for the leads.

Options

Columbia

JAMES WHITMORE, Broadway stage actor, will

make his screen debut in a top supporting role with

Glenn Ford and Nina Foch in "Undercover Man."

ROBERT OSTERLOH's first motion picture role will

be in this film. Signed lor the role of a poHce

sergeant was JOHN F. HAMILTON. Signed lor the

lectured role ol a pohce inspector was FRANK

TWEDELL.

Negro ballad singer JOSH WHITE was signed for

a port in "The Walking Hills," starring Randolph

Scott and Ella Raines. Added to the cast was

ARTHUR KENNEDY, New York stage actor.

A key role in "Loaded Pistols," the Gene Autry

starrer, goes to RUSSELL ARMS. A supporting role

goes to CLEM BEVANS.

A character role in Edward Small's production,

"F.B.I. Meets Scotland Yard," was handed ONSLOW

STEVENS,

ELENA VERDUGO was slated to play opposite

Charles Starrett in "El Dorado Pass," which

Nazarro will direct for Colbert Clark, producer.

Ray

Monogram

MILDRED COLES has been ticketed for the feminine

lead opposite Johnny Mack Brown in "Back

Trail." Christy Cabanne is directing lor Producer

Barney A, Sarecky. GEORGE HOLMES, BOB WOOD-

WARD and CAROL HANEY were listed as additions

to the cast.

Producer Jack Wrather has signed ROD CAM-

ERON for the male lead in his lorthcoming Allied

Artists production, "Strike It Rich." Herbert Leeds

is directing the lilm in which Bonita Granville has

the Iem me starring spot.

A chiel heavy role in "Kidnapped" was handed

to ROLAND WINTERS. Roddy McDowall is starred

in Lindsley Parsons' production. A 16-year-old high

school student, SUE ENGLAND, goes into the leminine

lead. Additional castings include HOUSLEY

STEVENSON, ALEX FRAZER. PAUL BURIGAN JANET

MURDOCH and BOBBY ANDERSON.

LESTER DORR, SVEN HUGO BORG and WILLIAM

N, BAILEY were added to the "Manhattan Folk

Song" cast.

Paramount

SIR RALPH RICHARDSON, star of British lilms,

will be brought to Hollywood lor the role ol Olivia

do Havilland's lather in William Wyler's production

ol "The Heiress." Adapted from a Broadway play,

the screen version also features Miriam .Hopkins.

Screen veterans FRANK MAYO, PAT O'MALLEY

and TOM DUGAN, each of whom has been making

movies for over a auarter century, were signed lor

supporting roles in "Dark Circle." Newcomer JEAN

RUTH drew an important featured spot.

SAM JAFFE planed in Irom Broadway lor a lop

spot in "The Accused." Newcomer BILL PARROTT

wos signed lor an important featured role in the

Hal Wallis production, in which Lorelta Young,

Robert Cummings and Wendell Corey head the cast.

JOHN HILTON was signed lor the role ol a twofisted

ranch foreman in Pine-Thomas' "Si^ecial

Agent," starring William Eythe and Laura Elliot.

RKO

NOAH BEERY JR. was cast as a redskin in the

lim Holt starrer, "Indian Agent."

Added to the "Weep No More" company were

JOEL FLUELLEN and WHEATON CHAMBERS Robert

Stevenson is directing the Joseph Cotten-Valli

production.

Into the "Bodyguard" cast go MICHAEL HARVEY

and CLAIRE CARLETON. Lawrence Tierney and

Priscilla Lane are starred.

FRANCHOT TONE joins Gary Grant and Betsy

Drake in the topline bracket for Don Hartman's

Every Girl Should Be Married."

Samuel Goldwyn pacted EDUARD FRANZ for a

top supporting role in "Take Thr^e Tenses." Ninern'^rinH'^^^^''

GREGSON '^'"^S ."^i '^-year-old WABWICK

were signed by Samuel Goldwyn to

important

play

parts. ^ '

Republic

RICHARD CRANE was inked for a lop supporting

role in Drums Along the Amazon." John H

doubles as

S

producer-director on the film.

The romantic leads in '"WTiispers in the Dark" nn

to WARREN DOUGLAS and AUDREY LONG George

51°"' , '^ directing for Producer Stephen Ancr

STEPHANIE BACHELOR was set lor the second ier^e

MITZI MACKER is set for her screen bow in "The

tar Outpost," which Joseph Kane is producing and

20th-Fox

GENE TIERNEY was reoptioned for another year

H^^,?^^''' P'=^'"''e. following "That Wonderful Urge ''

is The Fan. ^ '

United Artists

Producer Harry Popkin ticketed GALE ROBBINS

tor a featured role in "My Dear Secretary" and

signed GRADY SUTTON to join Laraine Day, Kirk

UougloB and Keenan Wynn in the film.

Universal-International

MARY FORBES was ticketed by Producer William

Dozier lor a top featured spot in the Joan Fontaine-

Jimmy Stewart comedy, "You Gotta Stay Happy."

Assigned a featured role in the John Payne-Joan

"-^"^"^^' ''"'=^"^'"

PATmcit'^SpHir^"

--

Signed to a term contract was STEPHEN McNALLY

currently at work in "Rogues' Regiment," with Dick

i^owell, Marta Toren and Vincent Price.

FRED MacMURRAY was announced for the starring

spot opposite Claudette Colbert in "Family

Honeymoon," to be produced by John Beck and Z

Wayne Griffin.

PETER VON ZERNECK checked in for one of the

chief supporting roles in "The Countess of Monte

t;-risto, starring Sonja Henie and directed by Andrew

w°.r-^^^'?1'^9K1r.E:ACHER, CRANE WALTON

WHITLEY ^id

deCARDO were added to the cast.

Warners

The ROMER twins, JEANNE and LYNNE were

'hemselves in 'My fi'??®

Dream

.',?r,Pl'?J' Is Yours."

IHli ADRIAN, character actress, goes into the

Michael Curtiz production.

HALE drew a topflight role in the forthcoming

lechnicolor production, "The Younger Brothers"

Wayne Morris, Janis Paige, Bruce Bennett and

Geraldine Brooks have already been announced for

the cast.

GEORGE O'HANLON will play a comedy part in

RAY MONTGOMERY, featured player

June Bride."

joins stars Bette Davis and Robert Montgomery.

Scripters

Monogram

Signed to do the continuity and dialog job on

Incident," a Master Film production, was HERBERT

DALMAS.

Warners

Milton Sperling set OSCAR SAUL to do the screenplay

on "Glamour," an original story by Daniel

Fuchs, on schedule for United States Pictures.

Story Buys

Eagle Lion

The screen rights to an original by Marvin Wald

and Eugene

"

Ung. titled "Inside the Wall, was

acquired. Ling will produce, with Oscar Boetticher

directing.

A policewoman yarn by Robert Musel and Michael

Raymond, "Cops Wear Skirts," was a recent studio

purchase.

Independent

Producer-Director Zoltan Korda announced plans

to film Aldous Huxley's novel, "Rest Cure," in

Italy this summer.

Monogram

Julian Lesser and Frank Melford purchased "The

Harvester," by Gene Strotton-Porter, and scheduled

the story as the third film on their 'Windsor Pictures

slcrte.

Republic

"King ol the African Congo," an original story

by Forte Martin, was purchased and placed on

Franklin Adreon's production slate as a serial.

Technically

NATHAN

Eagle Lion

JURAN was assigned the art directorship

on "Tulsa."

Metro

DANIEL CATHCART was assigned as art director

on "Take Me Out to

Freed vnll produce.

the Ball Game," which Arthur

PAUL GROESSE checked in to

directorship on "Little Women."

take over the art

Monogram

ARTHUR SITEMAN was set by King Bros, as pro-

BOXOFFICE :

: May

22, 1948


——



. . . began

duction manager on "Last ot the Bad Men," an

Allied Artists release.

Paramount

Production manager tor William Wyler's "The

Heiress" will be CHARLES WOOLSTENHULME. C.

C. "BUDDY" COLEMAN was assigned as first

assistant director.

RKO

The second assistant director for Samuel Goldwyn's

"Take Three Tenses" will be JOE CAVALfERI.

WILL PRICE has been assigned to direct the second

unit of "Weep No More."

The unit production manager on "Baltimore Escapade"

will be ED KILLY

20th-Fox

Production crew for "West of TomorroiAr" as announced

by Producer Frank Seltzer, includes LEW

RACHMIL, general manager; HAROLD GODSOE, assistant,

MACK STENGLER, cameraman; JEROME

PYCHA, art director, and ED PETZOLDT, electrician.

Supervising film editor BARBARA ROSE McLEAN

has been reoptioned for another year.

GEORGE DAVIS was set as art director for "The

Beautiful Blonde From Basfiful Bend."

LELAND FULLER was assigned as art director on

"The Fan."

Universal-International

The film editor for Douglas Fairbanks' "The

O'Flynn" will be RUSSELL SCHOENGARTH. HIL-

YARD BROWN drew the art directorship on the same

production. CHARLES STALLINGS was set as unit

manager and BEN CHAPMAN as assistant director.

Signed for the cameraman job

was FRANK PLANER.

on "Criss Cross"

The camera assignment for "Family Honeymoon"

goes to MILTON KRASNER. RICHARD RIEDL was

inked as art director.

Warners

STANLEY FLEISCHER drew the art directorship on

"The Girl From Jones Beach."

Title Changes

Columbia

"Crossroads of the West" is now called EL

DORADO PASS.

Monogram

THE GOLDEN EYE was set as the relectse title

of "The Mystery of the Golden Eye."

Screen Guild

MARK OF THE LASH was the new tag given

"Sting of the Lash."

Universal-International

EVERYBODY'S SWEETHEART was set as the new

title for "Washington Girl."

"The Charming Matt Saxon" reverts to its original

tag, THE SAXON CHARlvl.

Warners

CLEOPATRA ARMS will be the final release title

of "A Kiss in the Dark."

Video

Players ticketed by Jerry Fairbanks Productions

for roles in the "Public Prosecutor" television film

series include RORY MALLINSON, for a major spot

in "The Surprised Corpse"; JUNE CARLSON, KAY

CHRISTOPHER and PATRICK AHERNE, supporting

roles in "The Glamour Girls," and BERNARDINF

HAYES, "The Strange Suicide."

Weak Los Angeles Is

Strong for

"Curtain'

LOS ANGELES—A healthy 175 per cent

carded by "The Iron Curtain" In five daydate

situations placed the Red spy drama

head and shoulders above its local first run

competitors. Grosses generally lagged around

the normal mark.

(Average is 100)

Belmont, Culver, El Rey, Orpheum, Vogue

The Noose Hangs High (EL); The Cobra

Strikes (EL) ^ 110

Corthay, Chinese, Loyola, State, Uptown

The Iron Curtain (20th-Fox); Best Man

Wins (Col) 175

Guild, his, Ritz, Studio City, United Artists-

Letter From an Unknown Woman (U-I);

Port Said (Col), 2nd wk 100

Downtown, Hollywood Paramounts I. Jane Doe

(Rep); The Main Street Kid (Rep) 50

Egyptian, Los Angeles, Wilshire State of the

Union (MGM), 3rd wk 100

Four Music Halls—Will It Happen Again? (FC)

Argyle Secrets (FC) .. 100

Pontages, Hillstreet—The Miracle of the Bells

(RKO); Wreck oi the Hesperus (Col) 110

Warners, Downtown, Hollywood, Wiltern

The Woman in White (WB); Always

Together (WB), 2nd wk ....100

HACKNEYED though it may be, the

" 'tis-an-ill-wind . .

." philosophy apparently

.still obtains and currently

blowing much good for 20th Century-Fox's

showmen who book it,

is

"The Iron Curtain." The widespread pubhcity

accorded riots incidental to the film's

opening at the New York Roxy Theatre is

certain 'to attract attention and patronage

far in excess of what might otherwise be enjoyed.

And that's a particularly good break

for the distributors of the offering and the

inasmuch as the subject,

while notable for its productional and

Thespian adequacies, fails to attain the unusually

high standards of the several semidocumentary

photoplays which preceded it

on the Westwood studio's slate.

Illustrative of how reported opposition to

the film from Communist fronts will prove

grist to the 20th-Fox mill were its west coast

openings. Day-dated in five Fox 'West Coast

houses, the subject snagged higher first-day

takes—according to circuit heads—than had

been enjoyed in those theatres since "Call

Northside 777," another 20th-Fox opus, and

nearly as good as the record-holding "Leave

Her to Heaven."

Because of the hassle which was staged in

connection with the Gotham debut, some

newspaper space was devoted to the possibilities

of comparable demonstrations here.

Police reportedly were alerted but nary a

Commie nor an Anti showed up to give color

to "Curtain's" Southland opening.

MGM star, the much-married Lana Turner,

continued her campaign to attain a new

low in press and public relations by making

a shambles of a London press conference.

Accompanying the long faces currently

being worn by all of the well-dressed men in

RKO Radio studio's publicity department are

new aeronautical names. Department Chief

Lieber is now known as Parachute Perry,

while the No. 1 planter answers to Jet-Propulsion

James, ready to bail out or take off

at the drop of a Constellation. And reflecting

a change of atmosphere in the department

is a new slogan: "No Snooze With

Hughes."

RKO President N. Peter Rathvon in a

statement designed to reassure studio personnel

informed that "Mr. Hughes has no

hungry army of relatives looking for your

jobs ."

. . Remembering the stratospheric

figures of Johnny Meyers' expense accounts,

it would appear that there are several hungry

as exposed in recent Congressional hearings,

armies somewhere in the Hughes orbit.

Rating a deep bow for am unusually effective

publicity tieup is Mort Goodman, head

of Republic's space-snatching department. In

a deal with Ralph Edwards' widely-heard

"Truth or Consequences" airshow to plug

Republic's new film, "I, Jane Doe," a threeshot

contest was set for the broadcast, with

Edwards conducting a nationwide search for

a "Jane Doe."

Vera Ralston, one of the stars of the picture,

made an appearance on the program to

explain the stunt to listeners and the winner

was slated to be selected by a paraplegic

veteran at McC'orma


. . Jack

. . The

'Silver River' Debuts

In Denver Theatres

HOLLYWOOD— star-studded premiere

spectacles enlivened two rugged outposts of

the far west when Warners staged a threetheatre

debut of "Silver River" in Denver East: Robert R. Young. Pathe Industries

May 18 and Enterprise and United Artists

topper, was slated to retm-n to New York the

combined to set the opening of "Four Faces latter part of the week after a ten-day Hollywood

stay. During his visit he huddled with

West" in Santa Fe May 14.

Errol Plynn, star of "Silver River," made Arthur Krim. president of Eagle Lion, concerning

that company's production plans and

personal appearances at the Denver, Esquire

and Webber theatres, climaxing a day of other matters, including the possible selection

of a successor to Bryan Foy as produc-

special events including a visit to Denver's

mayor and Colorado's governor, radio inter- .

tion chief. Foy is vacating the spot in order

views and ceremonies involving other city

to set up his own unit for the fUming of

and state dignitaries.

three or four pictures annually for EL release.

The Enterprise-UA affair found the stars

of "Four Faces West," Joel McCrea and

* « *

Frances Dee, trekking to Santa Fe along with

East; Daniel T. O'Shea, president of

Pi-oducer Harry Sherman

David

to participate in

O. Selznick's Vanguard Films, headed for

a two-day fiesta. The film made its debut

Manhattan for production

at the Lensic and

and distribution

Burro Alley theatres.

conferences with Selznick.

Produced in England for Paramount release,

the Hal Wallis "So Evil, My Love" will

be given its world premiere at the Plaza

Theatre in London May 27. Ann Todd, who

stars with Ray Milland, will be among those

attending.

* * «

Jesse L. Lasky will head a Hollywood delegation

of stars and celebrities to a midwest

premiere of the Lasky-Walter MacEwen production

for RKO, "The Miracle of the Bells,"

to be held May 25 at the Palace in Chicago.

Proceeds from the opening will go to the

national cancer drive.

SEATTLE

Tohn Danz has taken over the Elwha in

Port Angeles for his Sterling circuit. The

house originally was one of the group operated

by Ed Halberg and Henry Davidson.

When their partnership was dissolved it was

run by Davidson and associates . . . Jack

Anderson has resigned as branch manager

for Favorite Films and has left for San

Dan Redden, manager of the

Diego . . .

Paramount, used the first stage coach seen

here in several years to ballyhoo 20th-Fox's

"Fury at Furnace Creek.

H. E. Ebenstein, Northwest Automatic

Candy Co. head, was here to confer with his

representative, Ted Grubb . Flannery.

National Screen Service manager, is

back again from the hospital . . . Jim O'Connell.

State manager in Spokane, got a lot

of extra space from the newspapers on Susan

Peters when he played "Sign of the Ram,"

that being her home town.

George Bowser, general manager for NT,

arrived here for conferences with Evergreen

circuit executives . . . Lottie Jamison is new

secretary to Jack Engerman, ad chief for

Exhibitors on Filmrow

Sterling circuit . . .

during the week included Frank Willard,

Parkland; Keith Beckwith, North Bend;

Walter Coy, White Center; Harry Wade, Tacoma;

Art Zabel, Olympia; Walter Graham,

Shelton; Gene Groesbeck, Eniunclaw, and

W. B. McDonald, Olympia.

Bob Monaghan and LeRoy Casper of Bellingham

and John Bretz of Aberdeen were

in for meetings with Carl Mahne, Washington

district manager for Evergreen.

East;

* * *

For conferences with MaiU'ice Bergman,

eastern advertising-publicity director

for Universal-International, David Lipton,

advertising-production coordinator, planed

for New York. He planned to spend two

weeks in the east mapping advertising and

release plans on upcoming U-I product. Also

winging east was Frank P. Rosenberg, who in

association with Monty Shaft produced "Maneaters

of Kumaon" for U-I release. Rosenberg

will huddle with Bergman, William

Scully and other company officials regarding

the release campaign for the subject.

4 * *

East; Paul Hollister, national publicity director

for RKO, wound up a two-week studio

stay and returned to his New York offices.

* * *

West; Due in from Manhattan was Barney

Balaban, Paramount president, who slated

production conferences with Henry Ginsberg,

studio chief, and other executives.

« * •

West; Robert Goldstein, eastern storytalent

chief for U-I, arrived for two weeks

of studio conferences. Planning for London

was George Cukor, director of the Kanin

production for U-I, "A Double Life." He will

attend the picture's British premiere.

* * *

West; David Flexer, vice-president of Impossible

Pictures, checked in from New York

for a week of huddles with Leonard L. Levinson,

company president, and Herbert J.

Yates, Republic topper, concerning delivery of

four cartoons which Republic will release

beginning July 1. Yates plans to head for

England late in the month to survey the

British film industry and weigh the effects

of the British tax on distribution of Republic

product there.

* » *

West; Producer- Director Cecil B. DeMille

returned to his offices at Paramount after

an eastern junket which took him to New

York and Washington. In the latter city he

appeared before a house labor comimittee

to plead for passage of "right to work" legislation.

* *

West; A Republic visitor is Sidney Myers,

sales manager for British Lion, handling distribution

for RepubUc. He is huddling with

Herbert J. Yates and other company officials

concerning sales plans for new product in

England.

Weekly Tele Slated

In Angeleno Houses

LOS ANGELES—Television as an adjunct

to regular film programs will become a

reality for the first time in this area within

the next two or three weeks when James

Nicholson and Joseph Moritz begin screening

video shows on a once-a-week basis in their

five-theatre circuit, the Vermont, Cinema,

Arlington, Picfair and Jewel.

Legal clearances and special contracts with

local video stations and advertising agencies

are now being worked out, Nicholson said.

"There's been a lot of discussion but little

action concerning the relationship between

television and motion pictures," he added.

"We're moving slowly, but we are moving

ahead. This idea is still purely in the experimental

stages, but nothing can be determined

to anybody's satisfaction until it

has been tried."

Nicholson and Moritz will employ the device

worked out by them with their Television-Relay,

Inc., whereby video broadcasts

are photographed on 16mm and can be processed

for theatrical projection within a

half hour.

Initially the video attraction will be

screened when the houses open, before the

regular film program. Nicholson will check

audience reaction and boxoffice takes before

deciding whether the bookings will be

expanded to cover several days a week.

SAN FRANCISCO

'

Dill Parker resigned as U-I branch manager

here to take over national distribution

of "A Guy and a Gal" for Crusade Productions,

in which he has acquired a share. He

has opened local offices in the Golden Gate

Theatre Bldg. and will leave for various exchange

centers soon to appoint representatives.

Barney Rose, district manager, announced

that Abe Swerdlow would be promoted

from salesman to manager of the U-I

exchange.

Al Grubstick, Screen Guild branch manager,

was on a business trip to Portland . . .

Blumenfeld Theatres opened the Marin

County Motor Movies May 21. The previous

week the circuit opened its drive-in at Stockton

Tower Theatre in Sacramento

.

reopened May 19 after repairs had been

made to the fire damage.

Lloyd Katz, Eagle Lion branch manager,

is out of the hospital. His intended marriage

has been postponed a few weeks . . . Torrey

Roberts, Columbia salesman in the Sacramento

area, is driving a new Buick . . . Mary

Norris, Columbia cashier, left for a vacation

;

in New York with instructions from Mel i

Klein, office manager, to drop in on the exchange

there and let them know how an

efficient office is run . . . Janice Tolley,

Columbia contract clerk, is a newlywed . . .

Rose Bruce, of the Columbia shipping department,

was absent because of illness.

The Variety Club enjoyed a Night in Reno

party Friday night. May 14 . . . Two fullpage

cooperative ads with the Western Holly

Stove Co. were promoted for the showing

of "All My Sons" at the Orpheum. The

store company also fixed up windows for

distributors, sent out 10,000 pieces of direct

mail, and provided a Western Holly stove

as a giveaway.

58

BOXOFFICE

:

: May

22, 1948


Most Drive-ins

in USA

Ccfuip

with

RCA

Word has spread throughout the

nation that RCA

Drive-In Equipment performs dependably, night after

night. That's why leading drive-in owners use RCA

equipment all

the way.

This country-wide acclaim is

the natural reaction to

products of superior quality— RCA In-Car Speakers,

RCA Sound Systems, Famous Brenkert Projectors and

Arc Lamps and Power Supplies of proved merit.

k:**\

v'^'\^^H^


K-^^t

^


NEW FREEDOM IN EXHIBITION

SEEN IN HIGH COURT ACTION

Films Will Be Better, Says

Abrcmi Myers at Denver

Allied Parley

DENVER—About 75 independent exhibitors

from the Denver area attended the first

annual convention of Allied Rocky Mountain

Theatres at the Cosmopolitan hotel. The

meeting followed the gathering of the board

of Allied States, attended by 17 directors.

The convention was for the most part

given over to discussions on the open forum

basis, with the national Allied directors doing

most of the answering.

John Wolfberg was re-elected president,

Joe Ashby was renamed general manager, and

Walter Ibold was named treasurer, and Joan

Livingston, secretary. Directors for Colorado:

Fred Lind, Rifle; Neal Beezley. Burlington;

Robert Smith, Steamboat Springs; E. K.

Meanagh, Port Lupton; J. K. Powell, Wray,

Wyoming: Tom Knight, Riverton; Lloyd

Kierby, Worland. New Mexico: Carl Garitson,

Springer; Marlin Butler, Albuquerque.

Nebraska: Charles Flower, Bayard; A. S.

Kehr, Ogallala. South Dakota: Hobart Gates,

Custer.

Abram F. Myers, general counsel and chairman

of the National Allied board, declared

that the recent U.S. supreme court decision

There Will ALWAYS

Be a MANLEY Man!

W. H. TtJHPIE. Western Division Manager

1914 So. Vermont. HE 7528 Los Angeles 7, Calif.

WRITE, WIRE or PHONE

Empire Theatrical Consultants

Serving the Entire Roclcj Mountain

Empire

EXCLUSIVE DISTRIBUTORS

FOR POBLOCKI & SONS

PRE-DESIGNED THEATRES.

FRONTS, BOXOFFICES.

POSTER CASES. ETC.

Theatres adaptable to any part of the country. You

can oet plans for 323, '123. 537 and 689 seat

houses. Construction time; 90 to 120 days! !

Our drafting department is qualified in every respect

to give you all the detailed pfans for your remodelino,

or any other construction you may have in mind

—a new home, office, night club or cafe.

It is our business to save you money. Call on us for

any of your troubles and we will give yott complete

freedom from your headaches.

Phone TAbor 4962

925 21st Street Denver 2, Colorado

Will result in a "vast improvement" in film

productions. In turn that would stimulate

comipetition among theatres for bookings, and

would force Hollywood to make the kind of

picture the public wants. Myers said the

decree would end "controlled prices" in theatre

admissions, and would encoui-age new

capital in theatre building. Myers claimed

the decision ended a 33-year long monopoly

in chain theatre ownership, along with favoritism

in bookings. Myers pointed out that

the action would end block selling and booking.

The convention ordered the creation of a

permanent committee on supplies and equipment

buying, so that in the future all such

buying, including candy, popcorn, seasoning,

etc., could be done through the Denver Allied

headquarters.

Robert Smith, recently elected mayor of

Steamboat Springs, Colo., a partner in the

Chief, made an informative talk and led

the discussion on theatre service, public relations

and general theatre management.

The meeting wound up with a dinner dance

Wednesday night.

C. C. Voeller Named

Idaho ITA President

BOISE, IDA.—C. C. Voeller of Buhl, Ida.,

was elected president of the Idaho Theatre

Ass'n last week, succeeding Hugo Jorgensen

of Rigby. The association discussed individual

membership in the Pacific Coast

Conference of Independent Theatre Owners.

Other officers elected were Fulton Cook, St.

Maries, vice-president; Harry Gordon, Boise,

secretary, and Lawi-ence Nelson, Jerome,

treasurer. The next association meeting will

be held at Idaho Falls in May 1949.

Utah Rally Stresses

Strength in Unity

SALT LAKE CITY—Theatre trade problems

were discussed by Utah theatre owners

during an independent-affiliated meeting

this week in Orem, Utah.

The meeting was addressed by Tracy Barham,

vice-president and general manager of

Intermountain Theatres, Inc., who stressed

the value of a single strong organization of

theatre operators.

Bob Graham, who was in Utah as national

vice-president of the National Junior

Chamber of Commerce, explained phases of

the recent supreme court decision to the

operators. He also outlined the present Ascap

situation. Sam Gillette of Tooele pointed out

the problem of organizing the Motion Picture

Foundation in this area and outlined

the present status of the MPF. Vic Anderson,

secretary of the association, told of the need

for a strong state association. He mentioned

that fees have been set low to attract new

members into the UTA. The fees are $10 for

fewer than 500 seats; $15 up to 1,000 seats,

and $25 for over that amount. John Krier,

purchasing agent for Intermountain Theatres,

Inc.. and Harold Chester, Bingham

operator, also addressed the meeting.

Discrimination Against

Independents Curbed,

ITOSCA Told

LOS — ANGELES—A new freedom of competition

"freedom from restraint, discrimination

and monopoly"—has come to the independent

exhibitor as a result of the supreme

court's recent decision in the government's

antitrust suit against the major companies.

That belief was expressed by Fred A. Weller,

general counsel for the Independent Theatre

Owners of Southern California and Arizona,

at a hmcheon session of the organization's

board of directors.

"No longer," said Weller in analyzing the

decision, "may the distributors force the independent

operator to 'keep his place in line'—

at the end of the line—and by means of price

fixing, unreasonable and arbitrary zoning

and clearance, unfair discrimination and favoritism,

buUd, maintain and protect the

monopolies and near-monopolies of affiliated

and unaffUiated theatre chains at the expense

of independent exhibitors everywhere."

Even a decision by the supreme court is

not, Weller declared, self-executing or selfenforcing.

He warned that the task of seeing

that the ruling "becomes and remains vital

and effective is primarily that of independent

motion picture exhibitors and their organizations.

It is they who must be constantly on

the alert to make sure that illegal practices

which now stand outlawed by judicial fiat

are outlawed in fact."

Independent operators must not hesitate

to "demand and obtain prompt corrective

action," Weller contended, wherever they find

themselves still subjected to "illegal clearances,

to discriminations of any kind, or to

unfair tactics employed by those possessing

circuit buying power."

Weller was confident that the district court,

upon remand of the case, would be impelled

to order a "very substantial" degree of divestiture.

"It looks very much," he said, "as

though the day were approaching when an

independent theatre owner might actually

obtain a first run even here."

The "even here" referred to the Los Angeles

area, where Weller asserted a "metropolitan

first run monopoly" exists.

Referring to the divestiture of the 1,287

theatres which majors control through partial

ownership with independents, Weller said

that if the district court fully follows the

mandate of the supreme court at least 90

per cent of such houses will be ordered divested.

IIS HYDE ST. ••$aiirr«MT(co(l)Calif.

60 BOXOFFICE :

: May

22, 1948


; I

——



——


1

'Union' Hits Hefty 180

In Weak Seattle

SEATTLE-^"State of the Union" bounded

into tlie Palomar and far outdistanced the

rest of the towai with a hefty 180. This was

the brightest spot in an otherwise drab week

that saw grosses continuing at a low ebb despite

cool, rainy weather, which is ideal for

motion picture patrons in this areai.

(Average Is 100)

Blue Mouse Fury at Furnace Creek (20th-Fox);

My Girl Tisa (WB), 2nd d. t. wk 70

Fifth Avenue Bombi (MGM), reissue; Rocky

(Mono), 2nd d. t. wk 100

Liberly—The Mating of Millie (Col); The Woman

From Tangier (Col), 2nd wk 120

Music Box—The Bishop's Wile (RKO); Speed to

Spare (Para), 5lh d t, wk 120

Paramount Panhandle (Mono); Joe Palooka in the

Knockout (Mono) ^ 50

Orpheum The Adventures of Robin Hood (WB),

reissue. Docks of New Orleans (Mono) 80

Music Hall—The Bride Goes Wild (MGM; Hall Past

Midnight (20th-Fox), 2nd wk 130

Palomar—State of the Union (MGM) 180

Roosevelt The 'Sainted' Sisters (Para); Bowery

Buckaroos (Mono), 2nd wk 100

'Fugitive' Rates Top 160

In San Francisco

SAN FRANCISCO—"The Fugitive,"

opening

at the United Nation, rated the high for

the weelc with 160 per cent.

Esquire Torzan's Secret Treasure (MGM); Tarzan's

New York Adventure (MGM), reissues 120

Fox—Fury at Furnace Creek (20th-Fox); 13 Lead

Soldiers (20th-Fox), 2nd wk 90

Golden Gate—The Miracle of the Bells (RKO); The

Last Roundup (Col) 100

Orpheum The Lady From Shanghai (Col);

Trapped by Boston Blackie (Col), 2nd wk 120

Pcframount The Noose Hangs High (EL); Mr.

Reckless (Para) ^ 150

St. Francis-Hatter's Castle (Para), 2nd wk 100

State Seven Sinners (U-I); Sutter's Gold (U-1),

reissues

United Artists Summer Storm

_

(UA); Abrood With

100

Tvro Yanks (UA), reissues _ 100

United Nations—The Fugitive (RKO) 160

Warfield—State of the Union (MGM), 2nd wk 140

"Union' Is Tops in Portland

And Remains for 3rd Week

PORTLAND—Politics took precedence last

week with the Stassen-Dewey presidential

campaign going strong and "State of the

Union" finishing a second big week and remaining

for a third.

Broadway—state of the Union (MGM); Heati of

Virginia (Rep), 2nd d, t. wk 150

Guild—Nicholas Nickleby (U-I); Magic Bowr (U-I)..100

Mayiair—Panhandle (Mono); Perilous Waters

(Mono) __ _ 85

Music Box—The Bishop's Wife (RKO); Sign of

the Ram (Col), 4th d. t. wk „...IIO

Orpheum Unconquered (Para); Mr. Reckless

(Para), 2nd d. t. wk ___ _ 108

Paramount—Lady From Shanghai (Col); 13 Lead

Soldiers (20th-Fox) _ 100

Playhouse—The Adventures of Robin Hood (WB);

Jungle Book (FC), 2nd d. t. wk., reissues 90

United Artists-The Naked City (U-I), 3rd d. t. wk.-.130

Mild Weather in Denver

Hurts Theatre Business

DENVER—Mild weather, favorable to picnics,

hurt most business. However, "The Out-

E> SI B) o u e IT t ei c^ s

law" packed them in at the Broadway, and

will stay indefinitely.

Aladdin The Adventures of Robin Hood (WB), reissue;

Arthur Takes Over (20lh-Fox), 4lh d. t. wk. 85

Broadway— The Outlaw (UA) 250

Denhqm—The 'Sainted' Sisters (Para), 3rd wk.;

Mr. Reckless (Para)

, , 90

Denver. Esquire and Webber 'The Iron Curtain

(20lh-Fox); 13 Lead Soldiers (20lh-Fox) , 97

Orpheum—The Miracle of the Bells (RKO); Rose

of Santa Rosa (Col) _ UO

Paramount-The lolson Story (Col), 2nd run;

Money Madness (FC) 85

Rialto—Pardon My Sarong (U-I); Sea Spoilers

(U-I), reissues 130

Tabor Man in the Iron Mask (UA), reissue, plus

stage show 130

Paramount Names Duer

Denver Branch Manager

DENVER— Cornell J. Duer has been named

branch manager for the Denver exchange of

Paramount Pictures. He succeeds Walter

Wiens, who resigned.

^

We

have the

3^^.

lor

YOUR

Count on us lor Quick Action!

THEATRE

Our wide contacts with Ihe «ichlbilorB

THEATRE EXCHANGE CO.

Ike 804

I ot •aiislodory rciults.

201 Flm *rt« BNl. Portlim a. Ifwoni

RCA Sound Systems

Brenkert Projection Equipment

USAIHCo. Cooling Equipment

Blowers and ExbauBters

WESTERN SERVICE & SUPPLY, INC.3

2120 Broadway

Denver 2. Colo.

DRIVE-IN THEATRES OF AAAERICA

OFFER:

A COMPLETE SERVICE

For Prospective Owners of Drive -In Tlieatres.

1. A Franchise u)nder the Louis P. Jossercmd Patent No. 2102718 and No.

22756, allowing builders to construct double drive-over ramps, giving

the theatre thirty-three and one-third per cent more car capacity

in a given area.

This naturally gives a theatre more choice car positions

in the theatre park. It will allow theatres to be build in areas

that

formerly were considered too small.

This also includes improvement patent pending No. 301713, allovring

all automobiles to drive over the ramps instead of backing out of a

parked position. This will allow cars to move forward from any

parked position, thus assuring a more rapid and safe exit and allowing

cars in the rear to advance into vacated space forward.

2. We are in a position to build or supervise construction economically

for any prospective owner. We have built several drive-in theatres

and have three under construction now. We know the shortcuts and

problems involved.

We can supply a package unit price on a theatre

of three hundred to one thousand car capacity, which includes screen

tower, projection booth, snack bar,

grading, surfacing, wiring, fencing,

booth equipment, etc.

3. We have affiliations vvith the proper sources for the purchasing and

booking of film, advertising, and supplies, if desired.

For Further Information Write :

drive-in theatres of AMERICA

2221 So. Olive Street

Los Angeles 7.

California

Trailers in Color

At a Price You Can Pay

1977 S. Vermont Avenue

Los Angeles 7, California

RE. 2-0621

Mr. Seth D. Perkins

President

or Telephone

Richmond 7-4331

Mr. Geo. E. Mitzel

Sec'y - Treasurer

BOXOFFICE :

: May

22, 1948 61


PORTLAND

Theatre Exchange Co., theatre brokers, reports

an increasing turnover of theatres

in recent weeks. Several deals with earnest

money up on them are pending final consummation

. . . Irvln Westenskow's new theatre

project in Woodburn is well under way

with the excavation nearly completed. The

building will be of pumice stone block con-

PROTECTION

EQUIPMENT &

MAINTENANCE CO.

1973-79 South Vermont Ave.

Los Angeles, Caliiomia

;MADE RIGHT BY MEN WHO


4

Illinois Thealremen

To Meet June 3,

LA SALLE. ILL.—In view of the importance

of current developments in the exhibition

field, the meeting of the United Theatre

Owners of Illinois here June 3, 4 will be open

to nonmembers as well as members, according

to Edward G. Zorn. president.

Herman Levy, general counsel of the Theatre

Owners of America, will be here to analyze

and interpret the recent supreme court

decisions in the antitrust cases. Gael Sullivan,

new executive director of TOA, also will be on

hand, and there is a possibility that Ted

Gamble. TOA president, also will attend.

The meeting will be held in the Kaskaskia

hotel.

Pickets in Milwaukee

At 'Iron Curtain' Debut

MILWAUKEE—"The Iron Curtain's" opening

at Wisconsin Theatre was highlighted by

the presence of pickets distributing handbills

warning patrons to refrain from entering the

theatre. Two stink bombs were dropped inside

the Wisconsin, but neither the bombs or

handbills kept patrons out; crowds piled in

for all shows.

The handbills carried large headlines:

"Don't Buy This Ticket to War," followed by

a rough of an admission ticket. The handbills

were issued here by the local division

of the Congress of American Women. Rubber

stamps carried this group's name.

Art Stanisch, Wisconsin manager, said the

show opened at 1:29 p. m. and one hour later

the initial stink bomb was located. Tlie second

bomb was discovered at 4 p. m. The Wisconsin

ventilating system instantly dispelled

the fumes. During the opening performances,

plain clothesmen and extra police were on

duty at the Wisconsin to handle any disturbance.

To Cool Farina, 111., Theatre

Before Opening After Fire

FARINA, ILL.—Plans for the immediate reopening

of the 400-seat Lyric Theatre, which

was damaged by a fire that started in the

booth May 4, have been sidetracked by Preston

Banks of St. Louis, owaier. Banks has

decided to install an air conditioning unit

while the house is dark. He hopes to have

repairs completed and the new imit installed

by the end of the month.

The fire was confined to the projection

room, but some damage was done to the roof

above the booth. Banks said that projection

and sound equipment would have to be replaced.

Total damage was approximately

$8 000. Patrons in the theatre when the fire

started left the house in good order.

To Rebuild in Grayville

GRAYVILLE, ILL. — Charles Brechner,

owner of the 250-seat Premier Theatre, has

armounced he will rebuild. The theatre was

destroyed by fire April 23 with an estimated

loss of $20,000. Only $6,000 was covered by

insurance. "I've been in business here too

long to let a fire stop me," Brechner commented.

"I'm going ahead immediately with

plans to rebuild and reopen my theatre." The

Masonic lodge, which had a hall on the second

floor, owned the building.

Showboat Pilot Refuses

To Pay St. Louis Tax

St. Louis—('apt. J. \V. Mcnke, owner

and operator of the showboat Golden

Rod, where oldtime "mellcrdrammers"

are staged, doesn't intend to give the

city of St. Louis any tax cut on hLs admissions

unless the U.S. courts decide

that he must.

License Collector Frank A. Britton received

an opinion from the city counselor's

office that the showboat, moored

at the foot of Locust street, is subject

to the 5 per cent amusement tax levied

by the city on other theatres.

Captain Menke wasn't impressed. "It's

only an opinion," he said.

Several years ago, when the city officials

attempted to make Captain Menke's

showboat comply with the city's theatre

safety regulations, U.S. Judge George H.

Moore ruled that the city had no jurisdiction

over the boat, since it was on a navigable

stream subject to the jurisdiction

of the "War department and the federal

laws.

Playsite Being Equipped

By Indianapolis Variety

INDIANAPOLIS — The Variety Club has

pledged $2,000 to equip Tyndall Towne playground.

The gift will provide badly needed

recreation for children of 475 families. The

Tyndall Towne Women's guild will supervise

the playground on a volunteers basis. The

committee in charge of the project is composed

of Earl Herndon, chairman, and Marc

Wolf and Russell Brentlinger of the Variety

Club.

OLD DAYS IN BOOTH—Memories of

old days in the projection booth were revived

at the Union Industries show in

Milwaukee by an exhibit of oldtime projection

machines sponsored by stagehands

Local 18, projectionist Loeal 164,

and the Wisconsin Ass'n of Stage Employes

and Projectionists. The exhibit depicted

the history of the projector from

the turn of the century to the present

day. The machine shown above is a 1916

Motiograph.

Harry Haas Is Named

Paramount Manager

ST. LOUIS—Harry Haas has been appointed

branch manager in St. Louis for

Paramount Pictures,

succeeding Maurice

Schweitzer, who resigned

to go into the

^^^_

^' ^^^H

drive-in theatre business.

Haas has been

manager of the ex-


. . Maurice

. . Ida

. . Hugh

. .

. .



ST.

LOUIS

pat O'Brien, star of "Fighting Father

Dunne." which had its world premiere in

the Fox Theatre here May 11, was guest of

honor at the Serra club luncheon May 13.

Also attending were Jane Wyatt, feminine

star of the film; Archbishop Joseph E. Ritter,

and Postmaster Bernard P. Dickmann .

Hall Walsh, district manager for Warner

Bros., held sales meetings in Kansas City,

Omaha and Des Moines preparatory to the

start of the annual sales drive. May 23 to

August 28. He attended a district managers

conference in New York May 7, 8.

. . .

Jack Comfort of the Savereide agency.

Kansas City, theatre brokers, was a visitor

Funeral services wei-e held in Litchfield.

111., recently for Luke Sheahan. 58, who for

many years was associated with the theatre,

most recently as a member of the "Lonesome

Road" company. He died of a heart attack

in a hotel at Corbin. Ky. . Deborah

Bach, an employe of National Screen Service

and a charter member of the Film Exchange

Employes Local Bl. died May 9. She is survived

by her mother, three brothers and three

sisters.

Exhibitors on Filmrow included Roni Padrucci.

booker for the Frisina Amusement

Co., Springfield: Otto Ingwersen, Ritz, Montgomery

City, Mo.: Tom Edwards. Edwards

& Harris circuit, Farmington, Mo., and John

Rees, Wellsville. Mo. . Davis,

manager of the Will Rogers Theatre, has

returned home from the Massachusetts Memorial

hospital, Boston, very much improved.

He plans to spend a few weeks at his home

to complete his convalescence . Houston

of the Melba Theatre, Houston, Mo., is

vacationing in California.

The Swimming pool at Jones Park and

the playground facilities in the 11 parks of

East St. Louis will open June 14, Emmet P.

Griffin, park superintendent, announced .

The dollar volume of department store sales

in St. Louis increased 10 per cent during the

week ended May 8, compared with the same

period last year, the Federal Reserve bank

announced. This was the second highest gain

for any of the key cities of the country,

Cleveland and Atlanta, tied for first place

with a gain of 12 per cent.

Tilden Dixon of Crystal City, Mo., is visiting

with his wife in Phoenix, Ariz. . . The

.

Savoy Theatre, Ferguson. Mo., staged its annual

Mother's day matinee. Women guests

confessed that their ages ranged from 50

years to past 90 years. Some were assisted

into the theatre by the sons and daughters.

All of the mothers recorded their name and

address at the boxoffice. among them Mrs.

S. C. Land. 92, the oldest mother in attendance.

She was given a hand-painted radio,

a three-month pass to the theatre and a

Mother's day cake. Other cakes were given

five other women 69 years old or more.

Paul Beisman, manager of the St. Louis

Municipal Opera Ass'n and the American

Theatre, was married May 11 to Louise Bernero

in the rectory of Christ the King Catholic

church in University City. For the past

few years Beisman has been an executive

with the Southern Real Estate & Financial

Co.. a holding company for the Cella enterprises,

which include the American, Oi-pheum

and Shubert theatres and the American hotel.

Beism.an was a widower.

Telenews Men Shifted

CHICAGO—Sylvan Goldfinger, Telenews

division manager, announced that Jack Silverthorne,

assistant manager of Telenews in

Detroit, has been appointed' manager in Cincinnati,

replacing Ben Cohen. Cohen goes

to Cleveland Telenews as manager. suc."eeding

Charles Burris, who joins Telenew,. Digest

Productions in New York.

'State of Union Draws

Top Chicago Money

CHICAGO—First runs were hypoed by cold

weather, which kept folks away from outdoor

attractions. "State of the Union" was

the top new entry and bowed in at the Woods

for a fine week. The Oriental also had a

very good week, with Milton Berle and Joan

Blondell on stage and "Alias a Gentleman"

on the screen. "This Wine of Love." Italian

film, had a nice work at the World Playhouse.

"The Naked City" at the Palace was the

top holdover and moved to the Rialto for a

third downtown week.

(Average is 100)

Apollo—The Overlanders (U-I) 9C

Chicago Sitting Pretty (20th-Fox), 2nd wk 90

Garrick Lost Horizon (Col); Adam Had Four

Sons (Col), reissues 85

Grand—Are You With It (U-1), 2nd wk 90

Monroe Fury at Furnace Creek (20th-Fox);

Campus Honeymoon (Rep) 95

Oriental Alias a Gentleman (MGM), plus

stage show . , .....125

Palace—The Naked City (U-I), 2nd wk 110

Roosevelt—To the Victor (WB), 2nd wk _ 86

?tate-Lake The Lady From Shanghai (Col),

plus stage show, 2nd wk 95

Studio Boru (Dezel); Rama (D); Strange

People (D) 90

United Artists—Three Daring Daughters (MGM).... 95

Woods—Slate ol the Union (MGM) 130

World Playhouse—This Wine ol Love (Super) 105

Milwaukee Has Nice Week;

'Curtain' and 'Casbah' Lead

MILWAUKEE—Business was good in all

the first run hou.ses last week. Top grosses

were turned in by "The Iron Ciu-tain" at the

Wisconsin and "Casbah" at the Warner. Also

i:i the top brackets was the holdover of

"I Remember Mama" at the Riverside. "The

Jolson Story" came back to the downtown

area and did an average week's business for

the Strand.

Alhambra—Fort Apache (RKO); Docks ol New

Orleans (Mono), 3rd d. t. wk 100

Palace Lady From Shanghai (Col); The Return

ol the Whistler (Col) 125

Riverside- 1 Remember Mama (RKO), 2nd wk 135

Strand—The Jolson Story (Col); Philo Vonce's

Secret Mission (EL), return engagement 100

Towne—The Outlaw (UA), 2nd run 100

Warner-Casbah (U-1); Heart of Virginia (Rep)....140

Wisconsin—The Iron Curtain (20th-Fox); Hall Past

Midnight (20th-Fox) 140

PERMANENT PROTECTION for YOUR THEATRE

Can be easily, economically and quickly obtained by making use of those

two great products with one purpose created by Albi Chemists for your

protection against fire.

ALBI-R and

ALBI-K

As the exclusive theatrical trade distributors in this territory lor these products of the

Albi Manufacturing Co., Inc., let us tell you how ALBI-R provides positive fire protection

for all interior combustible building and acoustical materials, and ALBI-K, the

lire retardant rinse for flameproofing fabrics, will make sale curtains, draperies, carpeting,

rugs, seatcovers and all other textiles.

EXHIBITORS SUPPLY CO

Theatre Equipment and Supplies

3227 Olive Street

St. Louis 3, Missouri

Telephone

Jefferson 5913

'Bishop's Wife' Outstanding

Among Indianapolis Shows

INDIANAPOLIS—Business was fair at first

run houses. "The Bishop's Wife" was a

winner at the Circle. "Unconquered" at the

Indiana was rather disappointing.

Cole Bros.

circus, in a three-day stand, drew 35,000

persons. Drive-in theatres report good attendance.

Circle—The Bishop's Wile (RKO) 120

Indiana Unconquered (Para) 95

Loews—Stale of the Union (MGM), 2nd wk 95

Lyric—The Man From Texas (EL); Assigned

to Danger (EL) 100

Mr. and Mrs. J.

Buy Park in Clayton, 111.

D. Graham

CLAYTON. ILL.— Mr. and Mrs. J. D. Graham

of Queen City. Mo., recently concluded

a deal for the purchase of the 180-seat

Park Theatre here from L. C. Peterson and

his son Ronnie. The Petersons have been

operating the house since early last September.

It has been closed in recent weeks and

Graham, who has had about 27 years experience

as a theatre manager, plans to do

extensive remodeling and redecorating and

will install new equipment before reopening,

he announced when the deal was closed.

The Grahams formerly owned and operated

a theatre in Queen City.

64 BOXOFFICE :

: May

22, 1948


Most Drive-ins

in USA.

Equip

with

^i

RCA

I

Word has spread throughout the

nation that RCA

Drive-In Equipment performs dependably, night after

night. That's why leading drive-in owners use RCA

equipment all

the way.

This country-wide acclaim is

the natural reaction to

products of superior quality— RCA In-Car Speakers,

RCA Sound Systems, Famous Brenkert Projectors and

Arc Lamps and Power Supplies of proved merit.

.'^, :r.

• ••!

,i f

*P


. . Mrs.

. . . Winnie

. . Eddie

. . Tom

MILWAUKEE

. . .

/^hick Baldwin of the Gem, Gillette, was

Don

recently elected mayor there

Deakin of the Dells, Wisconsin Dells, cracked

the local newspapers in a bit of gromidbreaking

for a new industrial plant at Wisconsin

Dells in which he's interested . . .

Gus Jahncke has broken the ground for his

new house at Waterford, Wis. ... Ed Starkey,

Rex, Brillion, dusted his navigator's cap

and has been extra busy with his boats, preparing

for another big year on Green Lake.

Mr. and Mrs. Eric Brown, Plymouth, returned

from the west coast. When in Los

Angeles they called on fomier Wisconsin

showman Len Browai . Helen Hanke

of the Lyric here was named ITO of Wisconsin

and Upper Michigan director, succeeding

the late George Langheinrich . . .

Don Woods, former local Warner manager,

transferred from a similar post at Dallas to

Joe DeGiorgio, former

Detroit recently . . .

National Screen shipper, is with a local

clothing retailer.

Attending the meeting of the board of the

ITO of Wisconsin and Upper Michigan were

Sig Goldberg, Wausau; F. J. McWilliams,

Portage; Eric Brown, Plymouth: Mrs. Helen

Hanke, Milwaukee; Floyd Albert, Moimt

Horeb; George Panka, Prairie du Chein;

Arnold Brum, North Milwaukee; John Adler,

Marshfield.

Clarence Hill, supervisor of exchange operations

for 20th-Fox, spent several days at the

local exchange . . . Fontas Georgiades got

things under way at the new Delft cu-cuit

Milwaukee office. All buying and booking

for the circuit headed by "Doc" Gallup, Marquette,

is now handled by Georgiades in Milwaukee

. . . Ollie Trampe. Monogram booker,

says Milwaukee is pitchuig on Monogram's

Playdate drive that opened April 2 and extends

to July 2.

Mike Neumann of the Fox, Stevens Point,

has gone in for golf after all these years.

OiU' spies report 'Mike a definite thi'eat to

Gordon Hewitt, Benny Benjamin and Ben

Poblocki . . . Johnny Mednikow, National

Screen manager, is burning the night oil

handling advertising on the Freedom train

due for an early appearance in Wisconsin.

John Roche, manager of the Parkway

here, built business on "Treasure of Sierra

Madre" by staging a guessing contest on

the number of candy bars in a lobby display.

Participating merchants providing prizes and

tied in with window cards . . . Art Stanisch,

Wisconsin manager, commenting on the scene

in "The Iron Curtain" where a sturdy woman

opens a door for her husband, said a

Wisconsin woman patron told her husband to

open the door. "I am not a Russian soldier,"

said the woman.

The screen version of "Lady Pi-om Shanghai"

was written by former Milwaukeean

R. Sherwood King . . . Max Mazur, Film

Classics manager, reports "Things to Come"

and "The

Man Who Could Work Miracles"

were doing excellent business in the territory

The Telenews showed pictures

. . . snapped by freelance photographers during

the recent Bogota uprising.

Exhibitors on the Row: Sam Miller, Rialto,

Gladstone, Mich.; Charley Perrizo. Oconto;

Irving Vincient, Oconto Falls: Floyd Albert,

Mount Horeb: Barney Sherman, Racine; Joe

Malits and Sid Margoles, Milwaukee; Nick

Berg, Sheboygan; John Schuyler, Marquette;

George Gonis, Liberty; Harold Hamley, Hartland:

Mert Miller, Mayville; Joe Goldberg,

Fond du Lac: Larry Kelley, Cudahy.

. . .

Walter Blaney, RKO office manager, is

raising corn on his Bark Lake estate this

year Benny Benjamin. Screen Guild

manager, is pounding the golf ball for subpar

results again this year at Brynwood CC . . .

Otto "Toby" Albright, Wisconsin stagehand

for many years, died here . Cornfield,

Palace manager, has those "new look" glasses

DeLorenzo, Independent Film

exchange, was a Chicago caller . . Ned

.

Gavin, son of Eddie Gavin, Eagle Lion salesman,

fronts his own six-act stage unit, "The

Stagedusters," in monthly variety shows at

the Moose lodge. These lads can do a job

as exhibitors.

.

. . . Charley

. . Dorothy

O. M. Melcher, Gallagher Films salesman,

attended a three-day conference at the home

office in Green Bay. Jim Gallagher presided

VoUendorf, Theatre Service

executive, is back from Florida

Trampe, Ray Trampe and Russ McNamee of

Monogram were in New York .

Douglas, Film Service secretary, has the "new

look" . . . Sol Winokur, new operator of the

RCA

SOUND SYSTEMS

SNOWHITE SCREENS

BRENKERT PROJECTION


DRIVE-IN THEATRE

EQUIPMENT


TUBE-TYPE RECTIFIERS

16MM SOUND PROJECTORS

PUBLIC ADDRESS

EQUIPMENT

EVERYTHING

for the

THEATRE

THEATRE SUPPLY DIVISION OF

WESTINGHOUSE

COPPER-OXIDE RECTIFIERS


CENTURY GENERATORS

MOHAWK

"TRAFFIC-TRED" CARPET


ALLEN DIAMOND-TOP

LINING


INTERNATIONAL CHAIRS


KOLLMORGEN LENSES

m

NEUMADE PRODUCTS


MARQUEES AND FRAMES

Vic. Manhardt Co. Inc.

1705 West Clybourn St.

Telephones: Div. 8344

Milwaukee 3, Wis.

Emergency: Sh. 6930 Bl. 4935

Use Our Convenient Adjoining Parldng Space

66 BOXOFFICE

:

: May

22, 1948


. . . "The

. . . Art

. . John

. . Jack

. . Harry

. . Jack

. . Charley

. . Jack

, . There's

Opera House. Oshkosh, changed the tag to

the Civic and is remodeling .

a

new house planned at DeForest.

.

The ITO of Wisconsin and Upper Michigan,

will hold a June regional meeting at

Wausau. Sig Goldberg is chairman for the

event P. Adler is building a 500-

.

teater at Waupaca . Perrizo is

remodeling the Oconto. Oconto

Brillion, Brillion, is

. . . The

now under the ITO banner

Yeo, Plaza, Burlington, was

named an alternate delegate to the Republican

national convention . Curl, who

recently bought the Clinton, Clinton, from

H. H. Otto, just put the house under the

ITO flag.

George Levine, operator of the Grace and

Pearl, is installing new air conditioning units

in both houses . Lorentz, 20th-Fox

divisional manager, and W. C. Gehring. the

. . . Eddie

assistant general sales manager, were in for

a huddle with Joe Neger, local manager . . .

Outlaw" is set for release in all important

situtations. reports Bob Allen. UA

manager . Olshan, Columbia manager,

is vacationing in the east

Solomon, 20th-Fox exploiteer, was in from

Chicago pounding his tubs and watching results

on "The Iron Curtain."

Lew Herman, U-I manager, is reported due

for a transfer to Chicago as manager there

Stanisch resigned as Wisconsin manager

and headed for the west coast, where he

will look things over before announcing his

next assignment.

Inez Gore, secretary to Joe Neger, 20th-Fox

manager, did okay in that national women's

bowling tourney down south . . . Sid Margoles,

Regal operator, came up with canopy copy:

"Get Your Kicks with Helen Hicks" . . . Bob

Berger, son of Benny Berger, and Ted Bolnick

were in from Minneapolis . . . Max Wiesner of

the Alamo and Mozart, returned from fm'ther

hospitalization in Chicago, is having a rough

time in the health department. The Row

hopes for speedy recovery.

SHOWMANSHIP

IN YOUR LOBBY

DEMANDS

A

MANLEY

R. D. VON ENGELN

Manley Representative

Eastern Missouri-Southern Illinois

3138 OLIVE STREET

ST. LOUIS 3, MO. NEwstead 7G44

MADISON

. . Junius Eddy of

plans for a drive-in theatre here are reported

in the making .

the Wi-sconsin Idea Theatre has been elected

president of the Madison Theatre Guild . . .

A motion picture projector in good condition

was found in a dump near here. Question

puzzling police is where it came from.

Actor Fred MacMurray sent a sizeable

check to provide prizes for kiddies at the

annual citywide circus in Beaver Dam, his

home town . . . Television sets in the Milwaukee

area totaled 2,658 May 1, a survey of

distributors and dealers showed.

New Officers Are Installed

By St. Louis Film Council

ST. LOUIS—Dr. Irwin E. Deer of Chicago,

a representative of the community relations

department of the Motion Picture Ass'n of

America, was prinicpal speaker at the spring

luncheon and installation of offices of the

Better Films council May 21 in the Congress

hotel. Awards were made to winners of the

contest sponsored by the council for the most

outstanding poster interpretations of "What

motion pictures can do to promote peace

through better imderstanding between people."

New officers are: President, Mrs. V. Ray

Alexander; vice-presidents, Mrs. Lewis Has-

1am. Mrs. Joseph Lundergan, Mrs. Albert

Toma. Irene M. Peterson. Edward Schwalke

and State Senator Milton Napier; recording

secretary, Mrs. E. H. Schreffler; corresponding

secretary, Mrs. Robert E. Colyer; treasurer,

Mrs. William A. Berg, and auditor. Mrs.

Hildegarde Cunliffe. Mrs. Ernest R. Evans is

retiring president and Mrs. Arretus F. Burt,

who founded the council, is honorary president.

COMPLETE

EQUIPMENT

forTHEATRES and DRIVE-INS

• IMMEDIATE DELIVERY

• LOWEST PRICES

24-HOUR PROJECTION AND SOUND

SERVICE

Theatre

Write for free literature

Equipment Co.

AL BOUDOURIS. Manager

109 Michigan St.. Toledo 2, Ohio

ADoms 8S11

MADE RIGHT BY MEN WH(

KNOW HOW!

'NEW YORK

245 West 55th St

LOS ANGELES

I

1574 W.

Washington

CHICAGO

1327 S Woboih

TRAILERS

SEND US YOUR

NEXT ORDER/

3 COMPLETELY EQUIPPED PLANTS

Civic Theatre Opens

May 28 in Oshkosh

OSHKOSH, WIS.—The 600-seat Civic Theatre

will be opened here Friday, May 28, by

Sol Winokur. The theatre has been closed

since the early part of 1946 and has been remodeled

and re-equipped at a cost of about

$80,000.

Winokur reports the theatre has the second

largest stage in the state and the best

of acoustics, and will present stage shows

as well as picture programs. A five-piece

civic orchestra will play at the theatre.

Winokur built the Ritz Theatre in Watervliet,

Mich., in 1938 and sold it to Mike

Spadafore in 1945.

Palestine Picture Opens

In Chicago Next Month

CHICAGO—A former Daily News writer's

film picture of life in Palestine will be shown

at the World Playhouse starting the first

week in June. The full-length motion picture,

"My Father's House." was produced in

the Holy Land by Meyer Levin, novelist and

for many years a Chicago Daily News reporter.

The film is a feature drama, with love

story woven into the background of Jewish

colonization. The dialog is in English.

Contract to Student

Kathleen Strong a 17-year-old Santa

Monica high school student, has been signed

for a term contract by Paramount.

ANNOUNCING

A New Chair

by

INTERNATIONAL

SEAT CORP.

THEATRE

SUPPLY CO.

CINE

"Everything for the Theatre"

Independently Owned and Operated by

ARCH H. HOSIER

3310 Olive St. St. Louis 3, Mo.

Telephones: Jefferson 7974-7975

BOXOFFICE :: May 22, 1948 67


. . Brutus

. . . Insurance

. . Mothers

CHICAGO

H picket line called by the Chicago Committee

Against War Pi'opaganda was in front

of the Chicago the opening day of "The Iron

Curtain" but there was no excitement . . . S.

J. Gregory, Pete Panagos and John Doerr,

Alliance circuit executives, went to the state

of Washington on an inspection tour of their

theatres . . . Condolences to Bob Hickey,

RKO publicity chief, on the death of his

mother, Mrs. Agnes Hickey, who was buried in

Detroit last week.

. . .

The LaSalle, closed for renovation, will reopen

about August 1 . . . The Rialto has been

redecorated, recarpeted, has the latest RCA

sound, a new screen, seats and a brilliant

marquee . . . "The Naked City" bowed in for

a second downtown run direct from the

Palace with midnight shows every night

Fred Mindlin of Mlndlin Film Trailer Co. has

retm'ned from a business trip to Cincinnati.

Cleveland and Detroit . . . Cecil B. DeMille

was in on a stopover from the coast on his

way east.

Leading Chicago film carriers have organized

Film Shoppers, Inc., with headquarters

at 1327 S. Wabash Ave. They will start

operating about June 1 . . Hollywood's

.

youngest cover girl, 9-year-old Luana Patten,

who starred with her performances in -Walt

Disney's "Song of the South" and "Fun and

Fancy PYee," hosted newspapermen and

critics at a luncheon last weekend in the

Pump room. She also made a personal appearance

at the Fair department store to

display her doll collection and autograph albums.

A proposal to outlaw overhanging advertising

signs on State street in the downtown

section brough a howl of protest to a city

council subcommittee from the street's theatre

owners last weekend. Representatives of

Balaban & Katz and the Telenews Theatre

said their business would be hurt if the proposal

became law. Objections also were made

on behalf of the workmen who erect and

maintain the signs. B&K's counsel said that

such a law probably would be upheld if it

appUed to the entire Loop. The subcommittee

put off a decision to give the opposing sides

time to talk it over.

Burton Holmes Film laboratory, established

55 years ago, has been sold to Crescent Film

Laboratory of New York City, a 20th-Fox

subsidiary. Ellis Smith was here and closed

the deal with Burton DePue, Holmes president,

who will retire to Pasadena, Calif. . . .

William Saltiel, chairman of the board of

Licenced under

U.S. Paten's of

Western E(ectric

Co., Inc.

the Marshall Grant Productions, has gone to

Hollywood to spend a month at studios.

The civic sponsoring committee for "I Am

an American" day expressed its thanks to

the 29 Essaness theatres, including the Oriental

and Woods which featured a film

trailer on the observance. More than 20,000

filled Yates stadium following a mile-long

parade. Stars of stage, screen and radio entertained

at various "I Am an American"

day festivities.

Robert Gardner, formerly with the Chicago

Theatre Supply Co., will represent the

Motiograph line for the Chicago territory, replacing

Abbott Theatre Supply, which recently

took over the RCA lines for this territory

. Bishop jr., MGM central

district manager, celebrated his wedding anniversary

and birthday . . . Rapp & Rapp,

theatre architects, have completed plans for

the Sonoma Realty Co.'s 1,000-car drive-in

at Miles, Mich. Alex Manta of Manta &

Rose circuit heads the company. The cost

is estimated at $200,000.

From the BOXOFFICE Files

• •

(Twenty Years Ago)

PROGRESSIVE Pictui-es was incorporated

with $30,000 capital, by Tom KcKean,

Johnny Walsh and Walter Light who recently

bought out Progress Pictures, operated by

Tom Leonard . . . Frank Fay is the new

master of ceremonies at Skouras Bros. Missouri

in St. Louis.

* * *

The MissoiU'i supreme court en banc is

deadlocked and unable to reach a decision on

the constitutionality of the Sunday closing

ordinance for motion picture theatres in

Springfield, Mo. The high court instructed the

attorneys interested to arrange for a special

judge to sit with the court in a reargument in

an effort to break the tie. One of the seven

jurists disqualified himself, thus making the

tie

possible.

* * *

Nine members of the St. Louis musicians

union were discharged by the police judge following

charges that they had littered the

streets with paper or rubbish in the distribution

of handbills. Several days prior to tlie

distm-bance the men had circulated the fact

that several theatres had dispensed with

union orchestras and had substituted phonographs.

^i»«^mSOUND EQUIPMENT

{

• SOUNDHEADS •AMPLIFIERS

• TWO-WAY HORN SYSTEMS

BASES

THEATRE EQUIPMENT & SUPPLY

CO.

641 N. Seventh St. Milwaukee, Wis.

7

New Drive-In Theatre

Rushed at Decatur

DECATUR—The C. Bendesen Co. is pushing

construction of a 1,000-car drive-in theatre

to be opened here by the Kerasotes Bros,

of Springfield about July 4. The drive-in,

which, with the ground, will represent an

over-all investment of about $200,000, wUl

include RCA soimd and projection equipment,

in-a-car speakers, etc., to be furnished by

Cine Theatre Supply of St. Louis. The theatre,

in addition to the ramps for the automobiles,

will also provide 200 seats in the front

for persons who walk to the theatre or prefer

to sit in chairs rather than view the show

from their automobiles.

Two Drive-ins Going Up

East and West of Herrin

HERRIN, ILL.—Construction is under way

on two drive-in theatres planned for this

area. On Highway 148, on one side of the

city, the Egyptian Theatre Corp., headed

by Harold E. Grear, Hazen Coleman and

Wayne L. Smith, all of Herrin, are building

a 600-car airer. On the other side, the Marlow

Amusement Corp., headed by John Marlow

of Herrin, is building a drive-in that eventually

will have accommodations for 1,000

cars. It is on Route 13, which leads to the

Crab Orchard ordnance plant. Warweg &

Hagel of Evansville, Ind., are the architects

for that project.

225-Car Drive-In Opened

Between Cario, Paducah

KEVIL, KY.—A 225-car drive-in theatre

was opened on the Cairo-Paducah highway

here May 14 by H. J. Shelby of Toledo. Shelby,

a newcomer to the theatre business, arranged

with Cooperative Theatres of St.

Louis, Mo., headed by Andy Dietz, to do the

booking and buying.

Daylight Saving Time:

Wometco Sums It Up

From Southeast Edition

MIAMI—To adopt or reject daylight saving

time for this area comes up for a vote May

25. Most persons here seem to believe daylight

saving is inappropriate for this location

and Wometco lists the following objections

based on local needs:

You cannot put 25 hours in the day by

juggling the clock ... If you allot one more

hour to play, then you must give up an hotor

of rest . . . Much of yom- maU would be delivered

a day late, with the postman working

daylight savings hours and the trains and

planes on standard time . especi-

. . .

ally will dislike daylight savings for, with it,

they must feed their children in the middle

of the afternoons, put them to bed in broad

daylight, and get them up and off to school

while it is still dark Many children do

not get enough sleep because they will not

go to bed so early. Dr. John P. Turner

advised the retm'n to standard time because

he was "treating hundreds of children for

both physical and nervous reactions caused

by lack of sleep" ... It has been tried and

refused by 97 per cent of the United States

experts say it Injures health

and promotes highway accidents.

Screenplay on 'Glamour'

Oscar Saul will do the screenplay on Warners'

"Glamour."

68 BOXOFFICE :: May 22, 1948


. . . Peter

. . Helen

. . Perry

Filmrows Free of Fire

Second Year in Row

From Eastern Edition

WASHINGTON—The year 1947 marked the

second successive year free from fire loss for

over 400 film exchanges and shipping depots

handling more than 6,000,000 miles of inflammable

film annually, it was reported by

John B. McCuUough. director of MPAA's

conservation department, for Eric Johnston,

president.

McCuUough said that the strict safety

methods used have kept the annual average

fire loss in MPAA member-operated exchanges

down to $220 during a 22-year

period. This, he said, "demonstrates the effectiveness

of the industry's conservation and

fire safety program and is a compliment to

the unstinted effort and cooperation so

freely given by branch exchange managers

who served as local conservation directors

during the year."

More than 4,400 exchange inspections were

made last year by local managers, who serve

on a rotating basis for six-month periods as

local safety inspectors. Although a few older

exchange buildings which do not measure up

to "desirable standards" were found, they "offer

a challenge to exchange operation executives

to be constantly on the alert and to relax

in no way their enforcement of the industry's

conservation regulations," McCullough

said.

Several new exchange buildings were completed

during the year by Warner Bros., RKO,

National Screen Service and Universal Pictues.

Japan Studio to Remove

All Reds From Payroll

From Eastern Edition

TOKYO—The Toho Motion Picture Co.,

Japan's largest producer, has decided to remove

all Communist employes from the payroll

in a move to cut overhead. Employes

at the company have argued that better

product would solve the deficit problem.

The monthly deficit averages about $100.-

000. Tetsuzo Watanable, president, said

enough workers would be discharged to

balance the books. The management also

refused a demand by the film workers' union

to permit employes to participate in management.

Midwest Theatre Supply

Opens Indianapolis Store

INDIANAPOLIS—Midwest Theatre Supply

Co. has opened a branch in Indianapolis at

448 North Illinois St. The company handles

RCA equipment. J. Charles Clickner is in

charge.

Alliance Raises $1,004

CHICAGO—The Alliance State Theatre

recently held a Cancer Fund Benefit performance

which resulted in a check for $1,004

for the Damon Runyon cancer fund. According

to James Gregory of Alliance Theatres,

the benefit performance netted $904 but Alliance

contributed $100 to this amount in

order that the total might exceed the thousand

dollar mark aimed for. Gregory has

mailed the check to Walter Winchell of the

New York Mirror.

Mrs. J. Fred Stuck (left) of I ort Wayiif,

first vice-president of the Indiana Indorsers

of Photoplays, discusses the program

for next year with Mrs. M. E. Robbins,

Indianapolis, new president. Mrs.

Robbins appointed Mrs. Stuck chairman

as the first step in her plan for enlarging

the organization next year.

Indorsers of Photoplays

To Expand in Indiana

INDIANAPOLIS—Plans to extend the organization

by forming groups in towns

throughout the state and to enlist the youth

in its work were made at the 33rd annual

convention of The Indiana Indorsers of Photoplays

at the Indianapolis Athletic club.

Mrs. M. E. Robbins. Indianapolis, was elected

president to succeed Mrs. Paul New, Greenfield:

Mrs. Fred Stuck of Fort Wayne, Mi'S.

David Ross of Indianapolis and Mrs. Wolf

Sussman of Indianapolis, vice-presidents;

Mrs. H. C. Fledderjohn, Indianapolis, corresponding

secretary; Mary Catherine Smeltzley,

Fort Wayne, treasurer; Mrs. Perd Lucas,

Greencastle, recording Eecretai-y, and Mrs.

Nathan Huckleberry, Greencastle, auditor.

Mayor Al Feeney commended the work of

the organization in upholding high standards

for motion pictures, which he said have received

much unfair criticism, and also the

attitude of the theatremen, who he said always

have been cooperative.

Mayor Feeney praised the panel discussion

conducted by Donald Spillerman, Carolyn

Schuster and Julia Jane Taylor of local

high schools. "We need a fresh viewpoint

in developing appreciation for better movies

and reading," he said. "The young should

act as our liaison officers."

Zerneck in 'Monte Cristo'

One of the chief supporting roles in Universal's

"The Countess of Monte Cristo" has been

assigned to Peter 'Von Zerneck.

DIDTIOnPICTDIIE SERVICE C>

12S HYDE


SUPER SALESMAN I

Clnehnd.

t

: monlh

^»^i^qrgic^^p^w.^v^,F^.^vv ^^ K^ 9 \^ V ^ "^ 'Vn^^v^'V^ V up V

The Industry's Market ior Purchase or Sale oi Equipment, Theatres, Service

• Closs.li.d Adi 10c Pet Word. Poyabl. lo Advaoc- Minimum Sl.OO. Di.pkiy Hot.! on Il.q„..i •

GENERAL EQUIPMENT—USED

1. Herlner lioriioriljl gtniirjior, 80-1130 amps.

85 »ol[i fhtuiials Suvivx tor oiitrailcm, Including

meter Hnd ifeuUlor loltifit panel. Cu.irjnieed

condiNon ]dpjl drue-ln brne (or or theatre

buy at present da> prices fur J7[lu, 2 Wei

Elecirlc sound eiiiupmeni, serviced and guarjn

coiidjiic HiiJr angt aptrlurei. moi genern

Brochmeyer moiofs, TG uj

jnd l«o 43 amplitiers nrodHlt-d

il. i2 Ideil

luf mne-in or large llie^iire, S'JUO 3. Clnclnnjil

Time ri-corder suirnd equipment, overhauled

and cujfjnit-ed eondllion. Tuo Bcoit Balliniynt

dit)plUiei5 L\ft;irtil for sro.ilj ihejlre. $350

,

210S rami '-

rublic Ch.iir Instjllailon Co. 318 Film Bldi:

Olilo

Complele |iofi,iljle 35mm sound projecilon out-

III I HO 35mni llulmes Jjmp sound projeo ors

wlln 2ni ft m.iK-iiines Amptifier and speaker In

Case. $750 8\10 llalllc beaded, roll-up type

screen In w.jieiproof carrying c.iie »llh screen

'/IPO?s. S.5 Hrlle. Hire, phom, Jeanne Moore

'S E 01)10 Chicago 11. HI Superior 8222

THEATRE SEATING

Several tnuus.in(I u^nl u|it>uhtc(eJ opt

on hand We are lit.jJ.iiurUrs lor the

llie uied chair crop ^^l^ pick lUc lots

Ihink you hUI like ^^t (iirni-li proper slope ajid

lit sections desired to >uur Iheaire Our many

years experience In Ihe >eating ttusiness is youi

guarantee tVrlle lor exact pliolo and price. Wt

h.t* pl.ice to live

$15,000 cuih

Included in deal

nil handle Ttieaone

Itom mtiropollian

hour's dritc An ea^y liting can be made by mo^i

Poriland

anyone here Siiuilttd the heart one In ol of ilic

most scenic spots In Aiserlca S12.UUU Includes

modern bulldinc Theatre. County tuun seat of

2.500 populaituri y«nrr selllni! on .iccount ol

ottler hileresii E-isy terms hiiIi only iS.Ouu

do«(i Theairt Tori land fuliurban New buotli

equliim.iii. gotjJ dlilnci (32,500 full price

Mlglil cun-'lder some lerros. Wrile us (or liilormatlun

on tlirse and m.my oihet good iheaire bii>5

Theatre K.vcliani;e Co, 217 Coirrnor Bidg . Tuii

THEATRES FOR SALE


Sidelights of Kansas-Missouri Allied Convention

<

I

FORTY-YEAR VETERANS—Industry members with over 40

years service were honored at the Pioneers banquet sponsored by

the Kansas-Missouri Allied unit following their convention last

week in Kansas City. Copper plaques were presented to each man.

."ibout 160 exhibitors and Filmrowites attended the dinner.

The pioneers, left to right, are A. E. Jarboe of the Ritz in

Cameron, Mo., who has been an exhibitor since 1906; Clyde H.

Badger of Stebbins Theatre Equipment Co., Kansas City, who has

been in the equipment and supply field since 1906; R. R. Winship,

Majestic, Phillipsburg, Kas., an exhibitor since 1905; Sam Blair,

Blair. Belleville, Kas.; Jack Stewart, general manager of Kansas-

Missouri Allied who conceived the celebration; Mrs. Sam Blair;

Larry Larsen, Civic and Junior, Webb City, Mo., vice-president

of Allied and an exhibitor since 1906; M. E. Bybee. manager of

the Electric, Lamed, Kas., 1906; Ralph A. Morrow, Universal city

salesman, Kansas Cit.v, 1906, and John A. Schnack, owner of the

Electric, Larned, and an exhibitor since 1902.

Two More Drive-ins

For Twin Cily Area

MINNEAPOLIS—M i n n e s o t a Entertainment

Enterprises, comprising a group of

leading Twin City exhibitors, has bought a

site for Its third drlve-in on Highway 100

In Dakota county outside of South St. Paul,

and Is planning to build Its fourth west of

Minneapolis, according to Bill Sears, general

manager.

The Dakota county drlve-ln will accommodate

650 cars and cost $125,000. the same

as the group's other di'lve-lns, Sears says.

Construction will start in the next two months

or sooner, and the theatre may be In operation

before the end of the 1948 season, he

asserts.

One of the reasons for the organization of

Minnesota Entertainment Enterprises was to

keep away "Invasion of the Twin City drlvein

theatre field by outsiders." A short while

ago it purchased the suburban Bloomlngton

Drive-In. built and opened last summer by

Dave Flexer of Memphis. Another drive-ln

theatre, midway between here and St. Paul,

is being built by Minnesota Entertainment

Enterprises and will be In operation within

the next few months.

With the Minnesota Amusement Co.. Paramount

affiliate, keeping out of the drive-in

field. MEE so far monopolizes it here. Out

in the territory thi-ee drive-in projects are

under way and more are In prospect.

In order not to upset the clearance applecart

and to hurt regular neighborhood and

suburban houses as little as possible, MEE is

taking last runs for Its drive-ins.

Alexander Aide Moves to Beloit

BELOIT. KAS.—After many years of working

out of Manhattan, Kas,, D. R. Atkisson,

field representative for Alexander Films, will

headquarter here in the future. Mrs. Atkisson

and daughter will join the film advertising

salesman at the end of the school year.

KANSAS CITY—Expected to be one of

the key speakers last week at the convention

here of Allied Independent Theatre Owners

of Kansas and Missouri, Col. H. A. Cole of

Texas Allied was unable to attend due to

a fractured wrist. He arrived in Kansas City

Wednesday night with what he thought was

a sprain. Incurred when he fell from a chair

during a meeting in Des Moines, The following

day Ti'ueman Rembusch and Sidney

Samuelson, guests from Allied in Indiana and

eastern Pennsylvania respectively, took Cole

to Menorah hospital where it was learned

the veteran Allied leader had suffered three

fractures.

Cole had the bones set and a cast applied

while at the hospital that afternoon. Not

to be kept out of important happenings, he

insisted on making at least an appearance

on the convention floor. Shortly before the

election of officers, he came in, accompanied

by Rembusch. The gathering welcomed

him with a standing ovation.

A, J. Simmons of Lamar, who has been an

exhibitor in this area for nearly a quarter

century, a film salesman and "a partner

many times over." gave a heartfelt plea for

a buying and booking service for Allied members.

It was largely due to his hopes for

"security in case of death, illness, absence

or inexperience on the part of partners, family

or newcomers to the business" that caused

the organization to vote for such a service.

• • «

Don Phillips, Louis Sosna and Dan Payton

drew up the bylaws and constitution. Phillips

again acted as legal and parliamentary adviser

during the meetings.

• • •

Mrs. Sidney Samuelson spoke on Caravan

during the temporary absence of her husband.

She was Introduced as a "real power

behind the throne and one of those most

responsible for Caravan."

Several Filmrow leaders and repre.sentatives

of Kansas-Missouri Theatre Owners,

including President Homer Strowig and TOA

director R. R. Biechele, attended the session

at which Abram F. Myers. Allied general

counsel, analyzed the supreme court decision.

By far the largest attendance was during

this phase of the convention.

Mrs. E. R, Golden, wife of Metro's city

salesman, won the draw prize at the Pioneers

banquet Thursday night. About 150 persons

attended the affair.

Among those registered were:

KANSAS

El Dorado—Ben Adams

Wichita—Mr, and Mrs. Leonard Kane, Mr. and

Mrs. O. F, Sullivan.

Minneapolis—Max Musgrave, Mrs. H, C- Musgrave,

Mrs, C. E. Musgrave.

Bonner Springs—Albert Orear.

Johnson—A, K- Smith.

Kiowa—O. C. Alexander.

Caldwell—F. L. Norton.

Osborne—William H. Blair.

Smith Center—Dan M. Blair.

Belleville—Mr. and Mrs. Sam Blair.

Ottawa—Don Shade.

Blue Rapids—Mr. and Mrs. C. S. Shafer.

Wakeene/—C. B. Kelly.

Phillipsburg—Mr. and Mrs. R. R. Winship

Wamego—Mrs. Lynn E. Alexander.

Council Grove—Mr. and Mrs. Cle Bratton

Lincoln—Ray Musselman.

Kansas City—R. R. Biechele.

Columbus— Mrs. A. W. Pugh.

Parsons—Mr. and Mrs. George L. Wadlinglon

Effingham—Mr. and Mrs, L, E. Hickok,

Winfield—Warren L. Weber.

Colby—Mr- and Mrs, Don Phillips,

Wetmore—L, A. McDaniel.

Burlingame—Lloyd Mahon.

Garnett—H. B. Doering.

Sterling— I. H. Neely.

Larned—M. E, Bybee, John Schnack,

Caldwell—F. L. Norton.

Peabody—Arnold Herns.

Lyndon—J, R. Crocker.

Victoria—W. J. Braun.

Cldy Center—Mr. and Mrs. K. H, Ehret,

MISSOURI

Maysville—Mr, and Mrs. R. H. Meek.

Mount Vernon—Dan Payton.

Sedalia—I, T, Ghosen,

Lamar—A, J. Simmons.

Carthage—Bill Bradlield.

Kansas Cily—Mr. and Mrs. Louis Sutter. Jay

Means, George Baker.

Webb City—Larry Larsen,

Moberly—Louis Sosna.

Howard Larsen,

Butler—Walter H. Kahler. M. C. Odell.

Cameron—A. E. Jarboe.

Brookfield—Mr. and Mrs. Frank Meyers.

Ozark—Kyle Kellner.

Lees Summit—Sam Abend.

Savannah—M. B. Presley, W, L, Presley,

Greenfield—E, A, Peterson,

BOXOFFICE :

: May 22, 1948 MW 71


'

Supreme Court Decisions Seen Spur

To Theatre Growth in

MINNEAPOLIS — Minneapolis Morning

Tribune, commenting editorially on the consent

decree decision, expressed opinion "the

result will be a growth of the theatre business

in the upper midwest" because the

"theatre industry now has assurances that all

exhibitors will have an equal chance at

film^.

"The supreme court decisions actually were

more important for the confirmation they

gave to previous decisions than for any

changes they made," the editorial explained.

"They will give small and independent theatre

owners a chance to develop their businesses.

"Essentially, the court was called upon to

determine how far the producers of movies

could have control over their product. The

decisions establish the cutoff lines between

producers, distributors and theatres more

clearly than they had been defined previously."

In a story with a seTen-column head, the

Minneapolis Star said the "stop" sign held

up by the U.S. supreme court decisions affecting

motion picture distribution was interpreted

in some quarters here as a "go"

signal, clearing doubts on controversial points.

"Several tentative theatre developments in

the Minneapolis territory, for instance, had

been held up pending establishment of theatre

status, nationally." the story said. "Now,

it is felt, plans for building new theatres

can be carried out. The decisions were not

so much a question of altering policy as settling

the terms.

"The major effect, it was beliered by local

theatremen, will be opening up the 'auctioning'

of pictures to all possible users."

One Less Paper in Mill City

MINNEAPOLIS—With the discontinuance

of the Daily Times, evening newspaper, local

showhouses have one less sheet in which to

advertise. Its suspension of publication leaves

only one evening and one morning paper here

and the same number in St. Paul which with

Minneapolis, is considered a single metropolitan

community. The Times, like the

other two Minneapolis newspapers, was

owned by the Cowles brothers. In merging

in with their Star and Morning Tribune, they

announced they had tried unsuccessfully to

obtain a purchaser for it and that if anybody

wishes at any time to start a new paper

here they'll assist in securing the Associated

Press news and picture services for the publisher.

A majority of the Times employes go

to the Star and Tribune.

Gun Accident in Booth

CUSTER, S. D.—Arthur Roepzel, 16, was

accidentally .shot above the heart by his

brother Fred, 19, in the Garlock Theatre here

recently. Sheriff Ed Gray said that the

brothers were in the projection room of the

theatre when the shooting occurred. Arthur

is employed at the theatre. Gray .said that

Fred was "fooling around" with a .22 caliber

pistol when it suddenly discharged. The bullet

struck the other youth above the heart.

The youth is recovering at a hospital at Hot

Springs, S. D.

Northwest

Record Prosperity

Seen in Northwest

Minneapolis—A record-breaking era of

prosperity is predicted for tliis territory

by W. E. Boberg, advertising manager of

the Farmer, in consequence of profitable

agricultural conditions expected to produce

500 million dollars in farm building

in the next few years. He made the prediction

at a Kiwanis club luncheon. Basing

his estimates on surveys of agricultural

trends dating back to 1880, Boberg

said the era "is in for its best years."

Theatre Tax Off Some

MINNEAPOLIS — Motion pictures along

with the rest of the amusement business

reversed their recent upward boxoffice trend

in April as compared with the same periods

a year ago. according to the internal revenue

collector's report covering the month's Minnesota

admission tax collections. Last month's

collections were $526,159.66. compared to $550.-

454.03 for April. 1947. a drop of $24,294.37

from the all-time high and still very good,

however, the film industry points out. The

1947 April collections set an all-time high.

To Replace Lamed State

LARNED, KAS.—D. E. Burnett and H. L.

Reed, owners of the State Theatre here, will

erect a new theatre here soon to replace their

present house. A cry room and large comfortable

lounge will be features. The house

will be located north of Cobb Brothers Electric

Co. on Broadway. The present State will

be converted for other uses when the new

ho«se is opened. Robert O. Boiler of Kansas

City is the architect.

Building House in Cameron

CAMERON, MO.—William "Bill" Silver,

formerly of Clarence, is building a 500-seat

theatre here, which he hopes to open early

in July. The house will have a main floor

and a balcony and will be equipped with

Ideal chairs and Western Electric sound.

The house cost of construction is estimated

at $85,000.

Theatres Sponsor Soapbox Derb-y

MANHATTAN, KAS.—William Marshall,

newly appointed assistant city manager for

TEI here, is hard at work on the Junior

Chamber of Commerce soapbox derby committee.

Marshall has announced the State

and Carlton theatres will sponsor a kid racer

in the event. The two theatres will offer

passes to the winners and runnersup in both

the class A and class B groups. The annual

soapbox derby is one of the pet projects

of local businessmen and the theatres here

have always taken a prominent part. Marshall

considers the work done by him of real

importance in furthering community goodwill.

Now It's "Cleopatra Arms'

The final release title of Warners' "A Kiss

in the Dark" will be "Cleopatra Arms,"

Clergy Fault Seen

In 'Tender' Slump

MINNEAPOLIS—The boxoffice flop of

"The Tender Years." which was yanked at

the Century here after six days of poor business,

reflects no credit on Minneapolitans

who have been clamoring for more "family

pictures" and promising to support them and

to cooperate to make them successful from

the boxoffice standpoint, trade spokesmen

here point out.

The picture's failure to click was all the

more disappointing to the Minnesota Amusement

Co. because it had had an invitation

showing for all local F*rotestant ministers,

and these preachers without a single exception

gave the film their enthusiastic approval.

Moreover, the ministers were contacted

just before the opening and pledged

their support for it.

PROTESTANTS COMPLAIN

In all this connection there has been complaining

by Protestant ministers here that

motion pictures for the most part have

featured Catholic priests to the exclusion of

the Protestant clergy. The hero of "The

Tender Years," a Protestant minister, is

shown in an extremely favorable light. Critics

praised the picture as a clean, beautiful story

for the entire family and extremely good,

light entertainment. Its star, Joe E. Brown,

has been drawing packed houses everywhere

in

|

Everett Seibel, Minnesota Amusement Co.

the .spoken play, "Harvey."

advertising and publicity head, recently delivered

a talk at the Calvarj' Methodist

church, St. Louis Park, when the matter of

Catholic and Pi'otestant clergy treatment by

motion pictures was brought up during the

question and answer period that followed.

One question was why pictures, with the exception

of "One Foot in Heaven," dwelt much

with Catholic priests and practically ignored

F^'otestant ministers.

BUT DON'T SUPPORT FILMS

In reply, Seibel pointed out that the film

industry primarily is a commercial institution

concerned with the boxoffice. Pictures

concerned with Catholic priests, he said, invariably

have been well patronized. If the

Protestant ministrj' were more interested in

pictures, there would be more pictures made

about Protestant clergy, Seibel said.

The church's pastor agreed that ministers

would do well to boost worthy pictures. Apparently,

however, says Seibel. calling attention

to "The Tender Years" reception

here, they are not doing much about it.

Theatre, First in 12 Years,

Going Up in Twin City

MINNEAPOLIS—The first Minneapolis

theatre to be built in more than 12 years

is under construction. The "Volk brothers,

circuit owners, are building the neighborhood

house, a $125,000, 500-seater, to replace one

now in operation which will be abandoned.

Building of still another Minneapolis neighborhood

house, a $150,000. 700-seater, is scheduled

to start within 30 days. The house will

be built by Nate Shapiro, former night club

owner, and Bennie Bei-ger, independent circuit

owner.

The city council, on record to prohibit new

theatre construction here, let down the bars

for these two houses, but has put them up

again.

72 BOXOFFICE ;: May 22, 1948


, Drive-In

Most Drive-ins

in USA

I

Equip

with

RCA

Word has spread throughout the nation that RCA

Equipment performs dependably, night after

night. That's why leading drive-in owners use RCA

equipment all the way.

This country-wide acclaim is the natural reaction to

products of superior quality— RCA In-Car Speakers,

RCA Sound Systems, Famous Brenkert Projectors and

Arc Lamps and Power Supplies of proved merit.


——


2nd


BKST WISHES TO BRIDE—The Omalia office of MGM bids farewell to Mrs.

John G. Kemptgen (Hazel Andersen), recent bride of the Milwaukee manager, who

ends 27 years of service with the exchange. A cateress was called in to serve the

dinner in the exchange and Mrs. Kemptgen was presented a gift. Left to right, seated:

Vincent F. Lynn, John G. Kemptgen, Mrs. Kemptgen, Mrmager G. E. McGlynn.

Second row: Fred Fejfar, Helen Kennison, Viola Colburn, Gladys Waldrep, Lorraine

VValdman, Dorothy Kosiut, Lucille Hahne, Jennie Stokes, Anita Bruno, Theo Artz.

Third row: Minnie Lonergan, Evelyn Cannon, Bill Nedley, Lucille Sorenson, Catherine

Nodean. Fejfar succeeds Mrs. Kemptgen as office manager.

OMAHA

H move is under way to get both men and

women bowling teams representing film

exchanges started this summer at the 40

Bowl. Hope is that by fall both leagues will

be going strong. Pat Halloran, Paramount

salesman, reports that his exchange has

teams ready to enter in both circuits . . .

A. F. Seff was to open his new de luxe

Uptown Theatre at Sioux City during the

week ... Ed Cohen, Eagle Lion manager,

headed for Chicago and a general sales meeting

Joe Foley, who resigned as salesman

. . . at Eagle Lion, has gone to Film Classics

in a similar position.

Milliam Laird, U-I assistant booker, is

spending his vacation painting his new home

. . . Mrs. Carl White, wife of the Quality

Theatre Supply Co. owner, underwent an

operation on her fingers, a result of a broken

arm she received not long ago . . . Paramount

employes gathered at the 40 Bowl for a farewell

dinner for Manager Donald Hicks. They

presented him a pen and pencil set. His successor.

M. E. Anderson of Kansas City, was

on hand and took over officially at the exchange

Monday.

Columbia personnel

helped Lena Robarge.

inspector, celebrate a birthday with a little

cake eating in the office . . . MGM employes

COMPLETELY NEW

HORKY'S CAFE

Bigger and Better Than Ever

— Featuring 'Delish' Steaks

1202 High St. Des Moines. Iowa

"Where Filmrow Friends Gather"

Open Daily at 4 p. m.

•1} :i1

* 5/>^f^y SERVICE 'TOP QUALITY *

mOTIOn PICTURE SERVICE [0.

125 HYDE ST.

CtKAlB I,

• •

)an Francttco (DCalif.

KAKiKI Qtntrtl mjna^rr

staged a similar "party" for Manager G. E.

McGlynn . . . Samuel Deutsch, U-I office

manager, accompanied Joe Foley, now with

Film Classics, to Des Moines over the weekend

where they visited Joe's mother.

Bill Miskell, Tri-States district manager,

said that the plans are now to open Omaha's

first drive-in Tuesday W. C. Gehring,

assistant general sales

. . .

manager from New

York, and Jack Lorenz. divisional manager

from Chicago, were here over the weekend

. . . L. E. Davidson, operator of the newdrive-in

scheduled for Sioux City, paid his

first visit to Omaha since leaving Tri-States

Evelyn Machmuller, 20th-Fox

Theatres . . .

booker, goes by plane to New York City for

her vacation . . . Bobra Suiter, former Omaha

Community Playhouse performer, will be here

in the "Carousel" cast. She gets a minor

promotion starting here to the role of

"Arminy."

One of the pleasantest days of the year

helped draw the following visitors to Filmrow:

Herman Fields, Clarinda; Clem Tramp,

Crofton: H. O. Qualsett, Tekamaha: Al Wueben,

Parkston, S. D.; Carl Johnson, Red Oak.

Iowa; R. V. Fletcher, Hartington; Don Campbell,

Central City: William King, Shelby:

Frank Good, Red Oak; Arnold Johnson, Onawa,

Iowa; K. F. Nelson, Utica, Neb.; Ralph

Martin, Moorhead: F. J. Weatherly, Snyder:

Mervin Neeley, Griswold, Iowa; Claud Craig,

Plainview; Roy Siefert, Ainsworth, and Mort

Ives, Shelby, Iowa.

Use Film in Politics

DES MOINES—Organized labor in Iowa

is using a sound motion picture in its political

campaign against Gov. Robert D.

Blue. The film pictures the labor demonstration

at' the statehouse April 21, 1947.

This is believed to be the first time in the

history of Iowa politics that a film is being

used extensively in a state campaign. Spon-

.sors for the ten-minute motion picture are

the C.I.O. United Packing House Workers of

America.

Take Juvenile Roles

Samuel Goldwyn has signed 9-year-old

Peter Miles and 14-year-old Warwick Gregson

to play important roles in RKO's "Take Three

Tenses."

'Iron Curtain' Captures

Minneapolis Honors

MINNEAPOLIS—"The Iron Curtain" was

the boxoffice leader last week, although

Radio City, with Sammy Kaye's band, plus

acts, en t'ne stage, and the picture "Smart

Woman " also turned in a respectable gross.

Business generally continued very much subnormal

despite favorable showgoing weather.

It was the third week for "Street Corner"

and the second for "The Big Clock" and

"The Miracle of the Bells."

(Average is 100)

Asler— Half Past Midnight (20th-rox), 2nd run;

Betrayed (Mono), reissue 90

Century—An Ideal Husband (20th-Fox) 90

Gopher—Elephant Boy (SR), South oi Tahiti

(SR), reissues -

—.85

Lyceum—Street Corner (McCall), 3rd wk 110

Lyric—The Big Clock (Para), 2nd d. t. wk 100

Radio City Smart Woman (Mono), plus

stage show _

130

RKO Orpheum—Casbah (U-I) 85

RKO-Pan—The Miracle oi the BelU (UA),

2nd d. t. wk UO

State—The Iron Curtain (20th-Fox) 135

World-Meet John Doe (SR), reissue _. 90

Warmth, Baseball and Other

Competition Hurt Des Moines

DES MOINES—The weather, opening of

a new drive-in theatre, baseball games and

the opening of Riverview amusement park

were the main causes of poor theatre attendance

here last week. All three downtown

programs fell below par. Publicity from New

York on "The Iron Curtain" failed to arouse

the interest of Des Moines patrons, for that

picture, billed at the Des Moines Theatre,

did no better than its competition.

Des Moines—The Iron Curtain (20th-Fox)

Orpheum The Lady From Shanghai (Col);

90

The Return oi the Whistler (Col) 90

Paramount The Lost Moment (U-I); Secret

Beyond the Door (U-I) 90

Weather Claimed Too Good

For Kansas City Grosses

KANSAS CITY—Once again business was

on the skids and only one house in town

hit a solid par. "The Iron Curtain" at the

Tower, Uptown and Fairway was the leader,

with "Hatter's Castle" at the Paramount, and

the second week of "The Miracle of the

Bells" at the Orpheum close behind. Weather,

according to local theatremen, was "too good

for show business."

Esquire Belle Starr (20th-Fox); Frontier Marshal

(20th-Fox), reissues 87

Midland—Arch of Triumph (UA) 90

Orpheum—The Miracle oi the Bells (RKO);

Western Heritage (RKO), 2nd wk —.95

Paramount Hatter's Castle (Para) 95

Tower, Uptown, Fairway The Iron Curtain

(20lh-Fox) 100

Kaye Orchestra, 'Bells'

Are Omaha Favorites

OMAHA — Sammy Kaye's orchestra on

stage at the Paramount lifted a bill that included

"Caged Fury" to an excellent boxoffice

return. "The Miracle of the Bells" and "Adventures

in Silverado" at the RKO Brandeis

also did outstanding business. Other first

runs felt a serious dent from damp, chilly

weather, and the local political fuss.

Omaha The Lost Moment (U-I); Roses Are Bed

(20th-Fox) 90

Orpheum—Caged Fury (Pard), plus stage show.— 145

Paramount—State of the Union (MGM), 2nd wk 90

RKO Brandeis—The Miracle of the Bells (RKO):

Adventures in Silverado (Col) 135

Statp— If Winter Comes (MGM): The Amelo Affair

(MGM) , wk 100

Town Gun Talk (Mono); My Favorite Brunette

(Para), 2nd run, split with Glamor Girl (Col),

2nd run; Death Rides the Range (EL); Keeper

of the Bees (Col), 2nd run 95

74 BOXOFFICE

:

: May

22, 1948


. .

MINNEAPOLIS All Home Circuit Managers Members

.

Tlill ramornn, veteran MGM .salesman, has

bousht the theatre at Waterville. Minn.

Harry Seed, Warner district manager,

Ben Blotcky. Paramdlint

was a visitor . . .

manager, and his salesmen will go to Chicago

next week for a sales meeting

Exhibitors on Filmrow included Ralph Swanson,

Ely. Minn.; Paul Perrizo, Winnebago

and Blue Earth, Minn., and Fred Beauth,

Heron Lake.

Herman Goldberg, Warner home office exchange

operations head, was in town . . .

The wife of Eph Rosen, MGM Twin city

salesman, is home after a successful operation

Many of the film

at Miller hospital . . . boys took advantage of the weekend fishing

season opening to test their rods and reels

in northern Minnesota waters. Among those

who got a head start was Lowell Kaplan,

manager of Independent Theatre Ass'n, buy-

combine.

ing

Joe Loeffler, Republic manager, attended

his mother's funeral in Cleveland . . Twentieth-Fox

.

has scotched a report in

circulation

. . .

that its sales staff is to be pared here. All

present salesmen will continue and no

changes are contemplated, it was announced

Saul F^'ancis, Monogram district manager,

Bennie Berger and S. D.

was in . . . attended

Kane, North Central Allied officers,

the national Allied directors meeting in

Denver.

Sidney Balman, former manager of the

Bloomington Drive-In Theatre, has dropped

plans to build a drive-in at Brooklyn Center,

a suburb. Material shortages and other problems

are deteiTing him, he said . . . Gus

Baehr, Brainerd circuit owner, is improved

in health after a visit to the Mayo clinic

in Rochester.

New Cooling System for Sosna

MANHATTAN, KAS.—The Sosna Theatre,

TEI campus showcase, is installing a new

cooling system.

Singer to Appear in Person

Paramounfs singing star Mary Hatcher

soon will make personal appearances in Kansas

City, St. Joseph., Mo., and Omaha.

Of Civic Clubs As Goodwill Assef

Front row, seated, left to right:

Ralph French, Frank Mantzke, James Randgaard,

Charles Closson, Gal Nygaard, James Ooggin, Back row: Pat Goggin, J. J. Schwangler,

Roger Haining, Ward Nichols, Mrs. Marie Olson, Chet Raasch, Ray Vonderhaar,

Mickey Justad.

BRAINERD, MINN.— It was brought out

at the annual meeting of the Home Theatres

Co. circuit at the home office here that every

house manager is a member of either the

local Kiwanis or Rotary club. The circuit,

comprising 11 houses, stresses the maintenance

of goodwill in each community, along

with managerial participation in civic activities.

Ways and means to combat a boxoffice

slump in evidence the last six months and

policies, future bookings and preparations

for the tourist season were discussed.

Talks were made by Cal Nygaard, general

manager; James Raindgaard, president;

Charles Clossen, vice-president, and Frank

Mantzke, secretary-treasurer. All three were

re-elected along with George Miner, another

vice-president. Northwest Theatre Service

Co., of which Mantzke is president, will continue

to buy and book for the chain.

Ben Blotcky, Paramount manager, and Eph

Rosen, MGM Twin city salesman, told of

forthcoming product.

opcom4

Return False Teeth to Patron

KNOXVILLE, IOWA—After five days on

which he apparently subsisted on soup, a

patron of the Grand Theatre called at the

lost and found department to pick up the

upper plate of teeth he had lost in the

theatre.

Leave to Produce Play

Edward Chodorov will take a six-month

leave of absence from his WTiter-producer

contract with 20th-Fox to produce a play on

Broadway.

'

r^.

SiMct fS99

STEBBINS THEATRE Equipment Co.

ie04 Wyan^joll* St.

r KANSAS CITY 8, MO-

'Tjr r¥'

f

i

PROCESSED

si FLOATING THRPUGH

i

Atchison -

Kansas

BOXOFFICE :

: May

22, 1948 75


. . Earl

. . Hall

KANSAS

Wisiting the local 20th-Fox exchange for

sales huddles were William Gehi'ing, general

sales manager; Jack Lorenz, central

division chief, and H. L. Beecroft, assistant

division head . . Paul Brown, manager of

.

the Booth in Independence. Kas.. for Theatre

Enterprises, is in a hospital where he

has undergone an operation. Chet Possey of

the Kansan in Parsons is relief manager at

the Booth. Bill Wagner, city chief for the

circuit in Independence, was called to Washington

after his 2-year-old granddaughter

accidentally was burned by an inhalator. Mr.

aiid Mrs. Wagner expect to return next week.

. . .

Ralph Larned of the Paramount in La

Crosse, Kas., has been taken into the Shrine

Mary Hatcher, Paramount star of

"Variety Girl." will sing at the Krug Bowl

festival in St. Joseph early in June. She

SELL YOUR THEATRE PRIVATELY

We Cover the U. S. Market

A different service of long

experience and reputation

ARTHUR LEAK THEATRE SALES

3422 Kinmore 1109 Orchard Lane

Dallas T3-2026 Des Moines 4-9087

HYBRID POPCORN

Guaranteed Quality!

Will Accept Contracts for

Remainder of 1948

^/ THEATRE SUPPLY

•_5/lf*^C/^ • COMPANY •

217 W. 18th HA. 7849 K. C, Mo.

CITY

Will be here for a day before making the

appearance . . . Mrs. Florence Marvin of the

local Paramount exchange staff has left the

office and will join her husband in Cairo,

Egypt, where he is a flight engineer for

Trans World Airline.

K. R. "Dick" Biechele reopened his Osage

Theatre in Kansas City, Kas., after replacing

the ceiling and refinishing the in-

. .

terior of the house. Part of the ceiling of

the theatre fell about six weeks ago. None

of the patrons was seriously injured in the

accident . Howard Burkhardt, manager of

the Midland, returned after a three-week

vacation in the east . . . Robert L. Adkins

and his wife Catherine were on the Row

lunching with Lan-y Biechele of Film Classics.

They operate the Adkins roadshows

out of Parsons, Kas.

Babe Cohn, manager of the Paramount,

was in Chicago for a Paramount concessions

huddle . Jameson returned from a

National Film Carriers convention in the

. . Arnold

east and from the Allied board meeting in

Denver Saturday and Sunday. O. P. Sullivan,

president of the local Allied unit who

also attended the national board meet in

Denver, has returned to Wichita .

POP CORN BOXES

10c Size

ATTRACTIVE DESIGN

IMMEDIATE SHIPMENT

Paper Supply Co.

505 Delaware Street

KANSAS CITY 6, MO.

For Your Modern Theatre

or Drive -In

For Projection . . . "Your Best Buy Is a DeVry"

Ideal Seating . . . "Built to Excel, Not Just to Compete"

National Super-Service for

Easier Theatre Cleaning

For the Best in Equipment for Theatres

and Drive-ins, Always See

STEBBINS THEATRE EQUIPMENT CO.

1804 Wyandotte St.

Clyde Badger, Manager

Kansas City, Mo.

7;! Your Service Since 1899"

GRond 0134

Stone, father of Martin Stone of Screenland

cafe, has returned to his home after an

operation at Menorah hospital.

C. C. Knipe of Universal celebrated his

27th year at the exchange this week. In looking

back on "the good old days," he recalled

that" during his first ten years here the exchange

had nine managers. "Things are

different these days." he adds. Ruth Kelly.

ca.shier. celebrated her 30th anniversary at

the office this week .

Walsh, prairie

district manager for Warner Bros., was in

the local office last week.

. . .

Lon Cox and John Meinardi of Fox Midwest

were in Milwaukee for a meeting

M. G. Shackelford and Beverly Miller of

Eagle Lion attended a regional sales huddle

in Chicago this week . . . Fred AUard, formerly

of the Kansas Theatre and lately of

Wichita, died of a heart attack Saturday (15i.

He was a brother of Joe AUard, who is associated

Bud Truog,

with R. R. Biechele . . . United Artists city salesman, is on a twoweek

holiday Walt and Mary Lou Clark

of A. F.

.

Baker, Enterprises and Paramoimt,

respectively, have gone to California on a

vacation.

Al Adler, resident manager at Metro, celebrated

his birthday Tuesday. Ice cream and

cake were offered by the office staff . . .

Charles Crawford of 20th-Fox was elected

vice-president of the local loge of the Colosseum

of Motion Picture Salesmen at their

dinner Monday night. Crawford replaced

Andy Anderson, former Paramount city salesman

who has been transferred to Omaha as

branch manager.

To hold meetings in the Paramount branch

here June 3-5 are Charles M. Reagan, general

sales manager; Adolph Zuckor, chairman

of the board; George Smith, western

division sales head; E. K. O'Shea, assistant

PDEIIT MPTEDM

STAGE EQUIPMENT COMPANY

,UIILHI lUUItllH,

EVERYTHING FOR THE STAGE

BOX OFFICE • 1324 Grand Av<

Satisfaction — Always

Missouri Theatre Supply Co.

L. I KIMBHIEL. Managei

Phone GRond 2864

~ 115 W. 18th Kansas City 8. Mo. ~

TALKING TRAILERS, LOBBY PAPER

AND MATS

Write, Wire or Phone

PENNINGTON POSTER SERVICE

130 West 18th Phone: GRand 8626

Kansas City 8. Mo.

Flnton HjsH^i

THEATRE

INSURANCE Sperio/isf

Scryinj You Since 1918

76 BOXOFFICE

:

: May

22, 1948


. . Alex

. . . Marie

. . . Charlotte

general sales manager; Harold Wlrthwein, assistant

division chief; Stan Shukert, Sid

Mesibox and Ben Waslier of the advertising

and pubhcity department; A. G. Schwalberg,

chief of branch operations; Fred Leroy of the

New York office, arid Lester Coleman of Los

Angeles. Managers, salesmen and booking

managers from the St. Louis, Kansas City,

Des Moines and Omaha branches will be in

attendance.

. . .

The new drive-in at Great Bend is slated

to open the latter part of next week

Glen A. Cooper's ozoner in Garden City is to

open Sunday night i23i ... Seen on Filmrow

were Bill Graham of the Graham. 16mm

house in Harris, Kas.; Roy Culley. Pastime,

Medicine Lodge, Kas.; L. Z. Henry, Lyric,

Plattsburg: George and Harold Owen, Seymour;

Ray Miner, Moran and Blue Mound,

and Ray Cook, Missouri, Maryville.

Bill Stahl, sales manager of Theatre Specialties,

manufacturers of Bevelite letters, was

due here Saturday (22> to confer with Count

deStefano at National Theatre Supply. Ray

Colvin. president of TEDPA, was due the same

date for a meeting with independent dealers

here.

Theatre Enterprises has announced that

J. R. Keller, former assistant city manager in

Manhattan, Kas., has moved to Marceline as

city chief, replacing Melvin Bigley, who moved

to Springfield recently. Ted Huntsman, with

TEI before the war, is the new city manager

in Hiawatha, Kas. . Rogers and his

wife are in the east on a two-week vacation.

Alex is city chief in Fayette. His wife is the

Eastern Star delegate from that community

to the organization's national meeting in

Atlantic City.

Fox Midwest managers chosen Showmen

of the Month in the fifth week of the National

Theatres Showmanship campaign were

Leo Davis of the Linwood; C. A. Stewart,

Grand. Topeka; Howard Busey, Orpheum,

Wichita, and Steve Souttar, Auditorium,

Marshall. Prizes for each of the managers

was $100.

Further Delays Are Seen

In Mill City Volks' Suit

MINNEAPOLIS—The federal district

court

has tentatively set May 24 as the date for

hearing on a motion by Sidney and Bill

Volk for a temporary restraining order to

halt major distributors' suits against them

for damages resulting from alleged fraudulent

retm'ns on percentage pictures. It was

indicated, however, that David Shearer,

counsel for the film companies, would seek

a further continuance.

The film companies also seek a court order

permitting them to examine the books of

the 'Volks, local circuit owners. The defendants'

motion is for an order restraining such

action,

too.

Ben Deinard, attornay for the 'Volks, contends

in his defense that the film contract

clauses fixing the admission to be charged

for the pictures involved were illegal and

thus renders the contracts invalid. In such

a case, it's contended, books cannot be examined

and no damages are recoverable.

It is pointed out that the U.S. supreme

court decision in the consent decree case

ruled that distributors' attempts to fix admission

prices for their films were illegal.

DES

MOINES

'ITacation time has rolled around again, and

employes of several exchanges are having

their two-week holidays. Jean Ricketts, EL

cashier, and her husband Jim, Paramount

booker, are among the early vacationers . . .

Gretchen Kelleher, RKO cashier, is spending

her two weeks in California. She traveled

by plane . . . Phyllis Clark, Central States

check writer, has returned from her vacation

Holdsworth, MGM inspector, is in

the second week of her vacation.

Helen McGregor and Phyllis 'Whisler,

both

of MGM, were among those who journeyed

to Pella, Iowa, over the weekend to take in

the annual tulip festival . . . Bill Miskell.

Tri-States district manager, visited the home

office during the week, as did Don Allen,

now city manager in Sioux City.

Paul Leatherby is back as a Columbia

salesman after a brief venture in the res-

. . . Tony

taurant business. His brother is now managing

the Leatherby Drive-In

Fursee. former Columbia salesman, has

joined the staff at Universal . . . Barbara

Magnusson is a sensation with her "new

look" hairdo.

Nadiiie Montrez, former RKO employe,

was married Sunday to Dale MacKinnon.

Several of the office staff attended the ceremony

. . . Bob Peterson, son of RKO booker

"Pete" Peterson, served as chief-of-pohce in

the annual Des Moines high school day here.

Representatives from the five high schools

filled the positions of mayor, city councilmen,

etc.. in a project designed to teach the

students something of the methods of city

government.

Barbara Newbold of Keosauqua was among

the visitors on the Row last week. She is

currently awaiting the new doors for her theatre

and will then begin a remodeling job

Elmets, Monogi-am stenographer,

is excited about the prospect of moving

into a home of her own. The Elmets

have been residing with Charlotte's parents

since their marriage, and have fallen into

the lucky position of being able to rent a

house.

Marie Frye, manager of the confection

department for Tri-States. entertained