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limm PREMIERE<br />
J^ONTANA citizens went all out in making the state's first<br />
world premiere a statewide success. The occasion was<br />
the first showing of Warners' "Montana" at Helena January 10.<br />
Alexis Smith, David Brian, Adrian Booth, Ian MacDonald (a<br />
home state boy) and Alan Hale were on hand for the festivities<br />
Hundreds of home folks dressed in early day costumes. There<br />
was a statewide contest to select a queen, with the finals on<br />
the stage of the Marlow Theatre. The<br />
press, all the way from Salt Lake<br />
City, put out special editions. Tieins<br />
of every type were utilized. Governor<br />
John Bonner, shown at the left,<br />
proclaimed "Montana Day" throughout<br />
the state and visiting stars were<br />
all made honorary citizens. All in<br />
all, it was a great day for Warners<br />
and the hometowers. By showtime,<br />
the theatre was jammed to capacity<br />
—with all seats sold hours before.<br />
Scene during the premiere in Helena.<br />
ATih.r(fc<br />
EXPLOITATION UNLIMITED was the key to the premiere. In<br />
the photo top left are the stars at Salt Lake City, where a special<br />
issue of the Tribune was issued. At extreme left and right<br />
are Roy Hendry and Sidney Cohen, associate managers of<br />
Intermountain Theatres. Top center shows the stars visiting a<br />
famous mine and top right being made honorary citizens of<br />
Montana. Below left is shown finals of the queen contest and<br />
center is Jo Anne Russell, the queen, ready to fly to Chicago<br />
on an extension of the premiere activities. Lower right: Business<br />
was good too. The theatre was sold out early in the day.<br />
WINDOW TIEINS THROUGHOUT TOWN HELPED PROMOTE THE PREMIERE PERFORMANCE
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