Boxoffice-11.04.1950

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This standee display has proved effective in stimulating extra ticket sales on weekends for Vic Klarsleld, manager of the Rialto Theatre. Cape Girardeau, Mo. It is constructed of tempered masonite, painted in bright colors, and has a changeable insert card. Bike Display Publicizes '50 Years' in Window To exploit "50 Years Before Your Eyes," Hudson White, manager of the Martin Theatre, Thomson, Ga., arranged an unusual window display. White obtained the use of a bicycle, circa 1900, and used it in a local sporting goods store window in contrast with a 1950 streamlined model. A placard nearby read, "50 years of progress in movies and bicycles. For 50 years of progress in movies, see, etc." Opera at Low Prices The newspaper campaign devised by George Sawyer, manager of the Victory Theatre, New London, Conn., to sell "This Wine of Love," foreign import, included the catchline, "A seat at the opera for movie prices." THEATRE UNIFORMS SEND FOR YOUR COPY OF OUR NEW 1951 COLORFUL ILLUSTRATED Usherettes - Ushers - Cashiers Candy Girls CATALOG Doormen Drive-Ins NATIONAL HOLLYWOOD UNIFORMS 1574 W. WASHINGTON BLVD. LOS ANGELES 7. CALIFORNIA DRIVE-IN EXHIBITORS with CENTRAL SOUND or POST SPEAKERS! CONVERT to IN-CAR SPEAKERS >w at economical prices beio e the seaaonal rush, Order immediately to aasuri prompt deliTery. DRIVE-IN THEATRE MANUFACTURING CO. 729 Ballimot* (Phon* HA. 8007) Kansas Cily, Mo. 38 Popcorn Substitutes For 'Good Humors' In Giveaway Gordon Gotts, manager of the Majestic, Dundas. Ont., didn't have a Good Humor man around to help exploit "The Good Humor Man," but he used a novel idea to stimulate widespread word-of-mouth publicity for the picture. One of the theatre ushers was dressed in a white outfit similar to those worn by the ice cream venders. He dropped a handful of popcorn in 1,000 white paper bags imprinted with copy announcing "The Good Humor Man." These were handed out to pedestrians in the downtown business district. The entire stunt was inexpensive and helped attract capacity business. A few days before Columbus day, Gotts booked "Christopher Columbus," and tied up with all high schools for a special showing for students. A life-sisse figure of the great discoverer was made at the theatre out of chicken wire and paper. The finished product was displayed in the lobby in advance and created much interest. Bus Company Cooperates On 'So Long' in England J . W. Tiu-ner, manager of the Savoy Cinema in Sale, Cheshire, England, was rewarded wîth extra patronage when he played "So Long at the Fair" as a result of an unusual tieup he made with the local transport company. A double decker bus was palced on the car parking area directly in front of the theatre entrance on three successive afternoons in advance and throughout the showing. A sign carried tiein copy. The huge vehicle standing so close to the theatre was an unusual sight, sufficient to draw the attention of passersby and motorists. Lobby Hand Press Prints '880' Counterfeit Bills Howard Higley, manager of the Allen Theatre, Cleveland, offered free theatre tickets to patrons presenting dollar bills with 8-8-0 in the serial number, as a word-of-mouth stimulant for "Mister 880." Higley installed a small hand printing press in the lobby and ran imprints of counterfeit dollar bills. Patrons received samples of the "queer" money. Three weeks in advance, cashiers handed cards to patrons with their change, imprinted with a warning to "check all dollar bills carefully . . . 'Mister 880' is coming to town." Novelty Circulars Aid 'Stage Fright' in England H. Clayton-Nutt, manager of the Broadway Cinema, Eccles, England, used 5,000 novelty heralds on "Stage Fright." The five stars who appear in the film were named on 1.000 lots of the heralds, and an explanatory note informed the public that anyone who collected a complete set of the heralds with all five names would receive free admission to the Broadway Cinema. The stunt was controlled by limiting the distribution of one of the star names. — 370 — CLEARING HOUSE (Continued from inside back cover) THEATRE SEATING Need chairs? Here's the spot. Our used and reljuills are sturdy, comfortable, attractive and you re buying 'em from rcliab c source. Prices ^larl at $2 95. Send for Chair Bulletin. Dept. C, S.O.S. Cinema Supply Corp., 602 W. 52nd SI.. .New York 19. Patch-0-Scat cement. I'aichlni: cloth, solvent, etc. Kerisin Seating Co., Chicago 5. Tiglilen loose chairs with Perroa.stoDe tnchoi cemeni. Fensin Seating Co., Chicago 5. Chair supplies. Everyiblng for theatre cbalri. Fensin Seating Co.. Chicago 5. Used chairs, gu.-iranteed good. Advise quantlls wanted, Thotogralihs mailed with quotation. Fensln Seating Co.. Clilcatto 5. No more torn seats: liepalr with the original Palch-A-Seal. Complete kit, J«. General Chall Co.. Chicago 22. ill. and se Oilcagt Parts; We lurnlsh most any part you re- Send sample for price, brackets, backs ts. General Chair Co., 1308 Elston Ave., 22. Ill Several thousand used opera chairs now In stock. Can furnish any amotint you request. Full upholstered hack, insert panelback. boxsprlng and spring edge seat. Write tor photo and state incline. amount and We also munufaenure ueft chairs. (Jeneral Chair Co., 1308-22 Elston Ave.. Chicauo 22. 111. Many years In Ihe seating business is your guarantee. Good used chairs are not too plentiful but we haie the pick. Full upholstered, panel back and many other styles. We furnish proper slope or level standards to fit your floor. All size 18s21-lnch chairs. Our prices are lowest. lor Wrlle exact photo and price. We furnish parti for all makes. Send sample. Good giialliy plastic coated lealheretle 25x26-lnch, all colors, 55c e«. Chicago Used Chair Mart, 829 South Stale St., Chicago 5. Ill No more loose chairs: Get "FIrmastone" Anchor cement, $5 per box. General Clialf Co., ChlM«o 22. III. Farts for all chairs. Sfîd sample for quotation. Fensin Sealing Co.. Chicago 5. Complete seating service, sewn cushion and back covers. .New iiishiuiis, parts. Chairs rebuilt In your theatre without Interruption. Theatre Seat Service Co.. 160 Hermitage Ave., Nashville, Tenn . 1.500 New Slide Back theatre chairs with airfoam rubber cushions, 50% discotint. Write for phn- ILirlior Theatre. Kcnrse. Mich. Complete seating service. No interruption in your schedule. Plastics, fabrics, mohairs. May we call and quote prices? Midwest Seating Service. Box 554. Springfield, 111. "yCe %an*ted Ifou — ABOUT NOT USING A BOX NUMBER ON THAT AD YOU RAN IN BOXOFFICE!" MORE CLASSIFIED ON INSIDE BACK COVER BOXOFFICE Showmandiser Nov. 4, 1950
George Schwartz Takes Over As Head oi Tent 35 NEW YORK—Fred Schwartz took over as chief barker of the Variety Tent 35 of New York at the annual luncheon held Friday (27) at the Hotel Astor. He succeeded Max A. Cohen. The election was unanimous. There were some candidates in opposition to the nominating committee slate in advance of the balloting, but all withdrew. The new officers, in addition to Schwartz, are : Ira Meinhardt, Fred Schwartz first assistant chief barker ; P. Skouras, second assistant; Edward Lachman, property master: Saul Trauner, doughguy, and Maurice Bergman, Harry Brandt, Ted Gamble. William J. German, Harold J. Klein, Charles E. Lewis, Robert Mochrie, A. Montague, Walter Reade jr., Charles Reagan, Herman Robbins, Sam Rosen, Morris Sanders, Cy Seymour, Richard F. Walsh, Robert M. Weitman and Max Wolff, members of the crew. TENT IS PROSPEROUS Cohen reported that the tent had "arrived" and was on a firm foundation. Committee reports disclosed that there are now about 700 paid up members; that more than $50,000 was spent for relief purposes during the year, and that 57 individuals were aided. Gus Van reported on preparations for the AGVA- Variety show to be put on at Madison Square Garden December 11. He asked each member to submit a list of ten persons whom he would be willing to approach to take ads in the souvenir book to be issued in connection with the event and to aid in the selling of tickets. AGVA will supply all talent for the show and, after a percentage has been allotted to the Will Rogers sanitarium, the receipts will be divided 50-50 between AGVA and Variety. Morris Sanders is steering committee chairman for the event. As his first official act, Schwartz presented a resolution pledging Tent 35 to take over as its primary "heart" function support of the Rogers hospital. It was explained that this would not interfere with the present fund raising campaign or impinge upon any future efforts of the tent to raise funds. The motion was passed. EIGHT HOSPITAL BEDS Tent 35 now has eight endowed beds at the French hospital. Dr. Henry C. Falk, chief surgeon of the institution, urged the members to finance a blood bank there, explaining that the equipment would cost about $2,500 and that it would cost about that sum annually to keep the department in operation. He also asked that members contribute to the blood bank. This project was approved unanimously. Set for Broadway 'Tripoli' NEW YORK—"Tripoli," the Pine-Thomas production for Paramount release, will open at the Globe Theatre November 9, two days before Armistice day. John Payne, Maureen O'Hara and Howard da Silva are starred. Columbia Has Big Gain In Yearly Earnings NEW YORK—The consolidated net profit of Columbia Pictures and subsidiaries for the fiscal year ended June 30 amounted to $1,- 981,487.67, equivalent, after dividends on the preferred stock, to $2.58 a share on the 654,- 311 shares of outstanding common stock, according to the 27th annual report issued by Harry Cohn, president. This was an increase of $973,973.66 over the 1949 profit, which in turn was $442,293 over the 1948 profit. Current assets were listed at $37,195,853.06, current liabilities at $5,397,791.11 and net working capital at $31,798,061.95. Gross income from rentals and sales of film and accessories was $57,230,786.95. President Cohn reported that the fiscal year began with "a huge question mark for the entire industry." "A declining boxoffice, the impact of television and other competitive elements, the clouds of war, the devaluation of the English pound, and the effects of theatre divorcement were among the unusual quota of problems which beset the industry," he said. "During the year in review, your company increased its volume of business to an alltime high, and our studio achieved filmdom's highest honors. We have bettered during that period our position throughout the vast span of foreign operations; we have continued our efforts to reduce the cost of film production, and we have been the first company in this field to develop a technique of merchandising our product over television in a manner that promises to win new audiences for motion pictures." Cohn said foreign operations have been Exhibitor-Producer Talks Considered HOUSTON—One of the unpublicized events of the TOA convention week was a top drawer dinner given by S. H. Fabian on Monday night at which between 25 and 30 important theatre owners were guests and spent the evening chewing over vital industry problems as well as the Shamrock hotel-styled dinner. Out of the evening's discussions came one concrete proposal—that it was time the nation's exhibitors got together to talk things over with some of the west coast producers on such matters as stories, stars, trends in public tastes, etc. As a follow through, it is expected that steps will be taken to have a group of exhibitors with a grasp of the basic problems of the business sit around the table with some of the topflight producers and directors and settle some of the problems. No one who was at the meeting was communicative about the dinner and the discussions, but word did get around that the exhibitor-distributor meeting was being planned. expanding and there is hope that the company's business abroad and its dollar remittances will continue satisfactorily. He expected substantial business from recently established operations in western Germany, and that dollars from them may eventually become available. He also expected dollar remittances from England to improve. Columbia is negotiating for a new arrangement with lending banks that would provide for an increase in borrowing facilities. Cohn said it should be concluded soon. Columbia then would have available credit up to $12,- 000,000, of which initial borrowing would amount to $7,200,000. The plan would be for a period of six years, decreasing at the rate of ten per cent annually. The new bank loan arrangement would take the place of the present agreement which had four years to run and originally provided maximum borrowings of $10,000,000. At the close of the fiscal year, Columbia's obligation to banks under tlie present agreement amounted to $6,000,000, which was subsequently reduced to $5,400,000. For the third time in its history, Columbia during the fiscal year won the Academy Award. The picture was "All The King's Men." Cohn said this put Columbia in second place among all major studios for the number of times the award has been won. Cohn said television can become an important ally of the industry if intelligently used, developing new personalities who will find their way to the screen and expanding the motion picture audience. He saw many new outlets and greater opportunities for the sale of Columbia pictures resulting from divorcement, and more funds for entertainment resulting from the upsurge in defense preparations. Johnston Sees Truman On Brotherhood Week WASHINGTON — MPAA President Eric Johnston called on President Truman last week, but the business was brotherhood, not films. Johnston, as chairman of Brotherhood week for 1951, was inviting the president to the annual luncheon of the National Conference of Christians and Jews in Washington on November 11. At that luncheon the president is to be given a special medal for "outstanding work in the campaign against bigotry." C. Alexander Honored NEW YORK—Clarence Alexander, executive cashier of Paramount Pictures Corp., has voluntarily retired after 30 years of service, according to Fred Mohrhardt, treasurer and director. Senior members of the company honored Alexander with a dinner in the executive dining room October 26. Alexander joined Paramount in 1920 as a clerk in the exchange service department and he moved along in the organization until he was named executive cashier in 1946. BOXOFFICE November 4, 1950 39
Page 2 and 3: -ê romance ¥, \ these Ads Are Sel
Page 4 and 5: WITH ALAN HALE. JR. • DIRECTED BY
Page 6 and 7: I laURE OF THE WEEK WtfU-
Page 8 and 9: TOA Convention Report: THEATRE TV N
Page 10 and 11: Orders End to Exclusive Screen Ad C
Page 12 and 13: JOHN WAYNE • Ml BEN JOHNSON • C
Page 14 and 15: NEW YORK PHILADELPHIA WASHINGTON AL
Page 16 and 17: âm TOA Convention Report . . . Con
Page 18 and 19: YOUr;^N PLAN YOUR FUTURE WITH 20th'
Page 20 and 21: 1 TOA Convention Report . . . Cont'
Page 22 and 23: BUSTER \Mt, lols Hall Toi Written f
Page 24 and 25: 4 Kramer Silent on Report Ji^r!"*?.
Page 26 and 27: Dick . . , . . Irving . . Gary iôU
Page 28 and 29: y 30 BOXOFFICE November 4, 1950 J T
Page 30 and 31: Birthday Club Builds Goodwill With
Page 32 and 33: Cubs Whoop It Up For Indian Film '^
Page 34 and 35: Shapley leg contest was used to sti
Page 38 and 39: . . W. . . Peggy . . Evelyn . . Edi
Page 40 and 41: J. Warm Weather Hurls Most B way Ho
Page 42 and 43: Controversy on Color Television Con
Page 44 and 45: . . . S-W . . . Harry . . . Motion
Page 46 and 47: . Paramount . . COMPO Group Picked
Page 48 and 49: Swedes to Close Studios rT:il'!i?r*
Page 50 and 51: THAT'S all Hollywood needed, yet^-a
Page 52 and 53: i STUDIO PERSONNEUTIES Barnstormers
Page 54 and 55: ^(Md(M êfront rVER SINCE ITS INCEP
Page 56 and 57: ' i 'Please a Lady Scores Impressiv
Page 58 and 59: . . . . . Bee . . . Oscar . . Jerry
Page 60 and 61: , . . The . . The . . Ted . . Mrs.
Page 62 and 63: . . Manager . . Joe . . . MGM Lady
Page 64 and 65: . . . The . . . Local . . Paul . .
Page 66 and 67: . . Also . . Coming DBS MOINES . .
Page 68 and 69: . . Art MINNEAPOLIS priends of Abe
Page 70 and 71: . . Charles . . Charles . . Tom . .
Page 72 and 73: . . . Variety . . Jim ATLANTA TSepu
Page 74 and 75: By HARRY HART HART BEATS \xriLLIAM
Page 76 and 77: . . Dan . . The To Reopen at St. Au
Page 78 and 79: . . . Charles . . . M. . . Fairy ME
Page 80 and 81: • Century Projection and Sound Eq
Page 82 and 83: Indict Ex-Deputy Sheriff, Two Other
Page 84 and 85: . . . Clasa-Mohme . . Beulah . . Jo
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. . "Pi-etty . . . Actors . . Jimmy
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Loewenstein Bitter at Building Ban
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. . . Jeanette . . The CHICAGO Chow
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. . . Herb . . . . ST . Tôn Little
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. . . Norma . . Sympathy . . . Geor
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. . The . . ij Medal of Honor Is Ur
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. . M. . . . Look . . Warner . . Tw
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. . James . . . Mrs. . . Arthur . .
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J 96 BOXOFTICE November 4, 1950 lya
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. . The . . "Jackpot" . . Andy . .
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. . New NEW HAVEN yariety Tent 31 m
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. . Joe . . Irving . . Nat . . John
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. . Mrs. . . . The FALL RIVER HARTF
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NY TIME is a GOOD TIME to read and
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. . Leo . . EXCLUSIVE CANADIAN DIST
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. . Jack . . Stan . . The . . Jimmy
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: November ^ ^ sP^\^ ,V^' !&^ v»v
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i Are your projection lamps old eno
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. . . and m Vol. XVII No. 11 NOVEMB
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The new Sonistand women's urinal ha
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A gracefully falling curtain in the
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' When i flushing flow stops when t
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I I i The camera follows a course f
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; copy Where passers-by stop. ..AND
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BOXOFFICE :: November 4, 1950 19
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H plastic-covered doors to the inne
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Plan Film Theatre For L. A. Center
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tfH Screen Tests Show Low Sound Los
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RCA Makes Dealer Awards in Chicago
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1 I iproblems I [house. I I Proper
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iL II Experience Proves: Chewing Gu
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, BOXOFFICE tfH Seasonal Specials B
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li, NMMBgRA/ IT READERS' BUREAU For
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I I } The I chines. ; association '
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1. FILM 2. ADVERTISING 3. BOOTH SUP
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i j plans is usually the most costl
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I With ' more ' ing 9. For the exhi
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EQUIPMENT & DEVELOPMENTS _J Flexibl
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Canada Dry Fountainette Is Package
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îi Drink Dispenser Measures Each S
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i the , the ] with ; A ; the of the
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j( {OFFICE BAROMETER • EXHIBITOR
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Good.—W. L. Stratton, Lyric Theat
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I j 1 120 ; 111 I Bomba I 1 107 ; 1
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i MGM Very Good; + Good: — Fair;
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Feature chart
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. . SHORTS CHART Short aubjecta, li
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SHORTS REVIEWS Opiniotts on the Cur
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" " • a . . Those . . Michele . .
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MANUFACTURED BY INTERNATIONAL PROJE
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