, . mmermon,


T P Tidwell, J H. Aletonder, S«be Mider, Mark


Forirancii manager, presenting scroll; William C. Gehring, assistant general solesmonoger of 20th-Fox; and Bill Williams, office manoger



Enttrcd o ucend-clui mitlv at the Post Oftice

at Kaniu City, Mo., under the act of March 3, 1879.



Inc'uding the Sectional Htwi Psgrt of AM Eddtons


Page 14

, N.


DOING 133%




Tlie puLlic lias spoleen. All first dates are history-making!

Imagine! National average is 133%

of "GWTW"! Wlien you've got tke goods tlie

people will clieerfully pay. Here are the cities

wKicli prove in tkeir first

5 days [ai press time)

tliat "Quo Vadis" is tlie Greatest Entertainment

of All Time:



MEMPHIS. In its 3rd week in NEW YORK

it teats "GWTW at tlie Astor Ly 17% and

at tne Capitol ny 48%.

M - G - M prcenl.









Col,., I.v


lOllN Um MAillN


Basctl on lilt- Nnvi-1 liy

IliMiiyU Sionlticwii-7,





A Milr..>.M>l.lwvi|.M.iyir riiliirc





^ hta







It is fitting that M-G-M's masterpiece


he snown nerore specially



DEC. lO'i- TO DEC. W^





listed BELOW!


























N E. Mutual Hall










San Marco







Will Rogers





Green Lake


290 Delaware Ave. 12/10 8:30 P.M.

225 Clarendon Street 12/11 8:30 P.M.

647 Main 12/10 8:30 P.M.

1615 Eliiabelh Avenue 12/10 8:30 P.M.

7074 North Clark 12/10 8:30 P.M.

306S Modison Rood 12/11 8:30 P.M.

Cooitol and Henderson Ave. 12/11 8:30 P.M.

3830 Federal Boulevard 12/1) 8:30 P.M.

4115 University Avenue 12/12 8:30 P.M.

3520 Grand River Ave. 12/10 8:30 P.M.

2145 Talbot Avenue 12/11 8:30 P.M.

1996 San Marco Boulevard 12/10 8:30 P.M.

3319 Main Street 12/14 8:30 P.M.

10872 Pico Boulevard 12/11 8:00 P.M.

2342 No. Third Street 12/10 8:30 P.M.

3022 Hennepin Ave. 12/12 8:30 PM

Church Street 12/10 8:30 P.M.

814 Hagen Avenue 12/11 9:00 P.M.

4322 N. Western 12/10 8:30 P.M.

4952 Dodge Street 12/10 8:30 P.M.

21st and Market 12/10 8:30 P.M.

2733 East Burnside 12/11 8:30 P.M.

3092 Highland Drive 12/10 8:30 P.M.

7107 Woodlown Avenue 12/12 8:30 P.M.

2105Penn$ylvaniaAv.,N.W. 12/13 8:30 PM

invited audiences in tneatres. Invitations

nave neen mailed. If yours nas

not arrived, come anynow. Guests

will include, in addition to exninitors,

community leaders, clergy,

press and radio representatives. No

one snould miss tnis most important

trade snow or our time.




A Statement in


||^l1|o award we have ever received has had th(

JJL ^1 significance of the honor of being namec

"Pioneers of the YearV. We are most grateful.

We want to thank the Motion Picture Pioneeri,

the trade press, the newspapers and all our friends whc

were so generous in their tributes.

In a large sense all of us engaged in so creative ar

industry as the making of motion pictures are pioneer:

— and will continue to be pioneers as we continue tc

create new and ever higher standards of entertainmeni

and public service for the millions upon millions whc

attend our motion picture theatres.

The potential force of motion pictures for gooc









has just begun to be tapped. All that has been done ii

only a foundation for future greatness, but we can take

pride in the fact that our foundation is a firm one. It i*



solid bedrock for future generations of pioneers tc

build upon.

We were particularly pleased, when the plaque

was presented to us as ''Pioneers of the YearV to see




A Great Honor



on it the words


[for their unswerving faith

S in

motion pictures and in

heir industry as a bulwark

)f the American way of lifeV

This is the faith we


iiave held for half a century.

^ith this faith we go

orward confident as


n the greatness of our

ndustry's place in












DllJNff? llOVtMfttH IL'" I hi )E1 1 1 II Hl)MI>hEb /WiHHV-OUt

the world and more determined

:han ever, with God's help, to remain active in this


We wish to express gratitude to our co-workers

and our exhibitor friends for helping us follow the

|)ath we have chosen. This is the industry to which

we have devoted most of our lives. We look forward

to long years together firm in the conviction that

Warner Bros. Pictures always will hold a proud place

in this industry's accomplishments.




This trio. Clirton Webb, Anne Francis and William Lundigan. make up the big Yuletide package

coming from 20th Century-Fox. The title of the picture Is "Elopement" and It's just the kind of

merry-making to start the New Year off with a rush!



•- Hj.l|yi


y if .


ru^e- o/- t/ie '7/Mmn rtcfiiJie //idtUh//


Puhllihed in Nine Sectional Editions


Editor-in-Chiei and Publisher


NATHAN COHEN....Execulive Editor

IlESSE SHLYEN Managing Editor

llVAN SPEAR Western Editor

THATCHER....Equipmenl Editor

k. L.

lOHN G. TINSLEY.Advertising Mgr.

Published Every Saturday by


iEiiitorial Otfices: Itnolcefeller I'Iiikii. Nph

|Vorl( 20. N. Y. Jolin (i. Tlnslcy. Ailrfrlls-

M.iniiRer; .lames M. .leraiild. IMItor;


riie'lfr Friedman. Rdllnr Slmomandlser

iSrctlon: 1.011 11. Oerard. Hdltor Prnmiillcin

SfClInn; A. .1. Btnrkfr. Eqiilpnient Advprllnlns.

Teleiihnne miiimliiis 5 (i:!7n

Publication Offices: S2.5 Vim Itniiit lilvd.,

Kansas Clip 1. Mo. Nathan Tolien. K\rei\-

Rdllnr: .lease Slilyen. Managing Bdl-

Inr- Morris Selilnr.mali.


Htislness MnnaKor

TliaWier. Editor TTie Modern Theatre

I i,

Section: Herbert flonsh. Sales Mnnacer

Telephone cnestniit 7777.

Central Offices: Editorial—624 S, MIohltan

Ate.. Chleauo 5. 111. .Innns rrrlhrrE.

Telephniio WEbster 9-474.'). Adverllslne—

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Rwing niilchlion and R- E. Verk. Teleiilione

ANdover 3-3042.


Western Offices: Editorial and Film Adver-

Kslnu—H404 Ilolljwond Hid., Ilollynnnd

28. Calif. Ivan Spear, mannger- Tele

phone nijidstnna 1130. rKinlpmi-nt and

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manacer. Teleptinne nllnklrk S-22Rfi

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National Press Illdg. Plinne Mi'lrnpiilllan

0001. Sara Young. 415 Third St.. N.W.


London Offices: 47. Oloncesler Terrace.

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7509. .lohn 8nlll»an. manager.

The MOPEHN TUBATUB Section Is Included

In the first Ifsne of earh mnnthnie

PIinMftTinN section Is Included In

the third Issue of each month.

Albany: 21-23 Walter Ave., J. S. Conners.

Rlrmlngham: The Newa. Rddle Badger.

Roston: Frances W. nardlng. Mh. 2-9305

rharlntte: 216 W. 4th. Pauline Orifflth.

rinclnnati: 4029 Heading. I.llllan Lnzarns

rieieland: BIsle I-oeb, Falrmount 1-0046

rinllas: (112% W. .lefferson. Frank Hradley

Denver: 1046 I^fnyette. .lock Hose

nes Moines: lieglster-Trlhnne. Hiiss Rehorh

Detroit: Fox Theatre Hldg.. H F Heves

Indianapolis: Koute 8. Hox 770. Howard

M. RndeailJ, f!A 3339.

Memphis: 707 Spring St.. Null Adorns.

Minneapolis: 2123 Fremont. So.. Dees

Neiv Haven: 42 Church, flertrude Lander

New Orleans; Frances .Inrdan. N.O. States

Okla. City: Terminal Rldg., Polly Trlndle

Omaha: Oil 51st St.. Irving Haker.

Phlladelnhla: 6303 Harks, Norman Shlcnn

Pittsburgh: It. F. Kllngensmlth, 510 .leannelte.

Wllklnshurg. Churehlll l-2R0fl.

Portland. Ore.: Arnold Marks. Oregon

.lonrnal. Advertising: Mel Hlfkman. 907

Terminal Sales Hldg.. ATwater 4107.

St. I*ula: 5149 Ilnsa. Havlrt Harrott.

Ralt Lake City: Hoserel News. H. Pearson

San Antonin: 32(1 San Pedro. 11-39230

I.. J. R. Ketner.

a«n Francisco: (lall I.lpman. 26 Taylor St..

Ordway 3-4812. Advertising- .lerry Nnwell,

Howard HIdg., 30fl Post St..

YHkon 0-2522.

Seattle: 1303 Campus Pkny. Have Ballard



Calgary: The Herald. Myron Laka.

Montreal: 4330 Wilson. Hoy Carmlehael

at. .Inhn: 110 Prince Edward. W. MeNulty.

Toronto: I!. It. 1, York Mills, M. (Jalhraith.

Vancouver: Lyric Theatre Hide.. .lack Hrny

Winnipeg: 282 Ruperts. Ben Snmmers.

Member Audit Bureau of Circulations

Entered as Second Class matter at Post

•ftlce. Kansas Cllv. Mo. Sertlonal Edition.

J3.00 per year: National Edition. $7.50


Vol. 60

19 5 1

No. 5


Jr WAS in Tpx;is thai the Movictimc

U.S.A. idea originated. In that slate, also, was

born the idea of enlisting the alloul aid of film

salesmen to aeiiuainl exhiliilors with the plan and

to ()l)tain their active parliciiialion toward making

it a success. Now, those "terrific Texans"

have again taken the lead in paying tribute to the

efforts of the film salesmen, a recognition in

appreciation and esteem for a job well done.

In Kansas City tribute was also paid to the

salesmen's efforts in connection with the Mo\ ii

time campaign by the awarding of prizes to

those who led their sales blocks in hel])ing to

obtain the best results.

The outstanding success of Movietime U.S.A.

is due in large measure to the work done at the

local level. It was, in a way, an "emergency"

campaign designed to benefit the entire industry.

For that reason it required intensive effort that

had to be carried out all along the line and in

every nook and cranny of the industry. It was

an "on-the-firing-line" campaign, and. therefore,

it called for the direct action of contact in the

field. The "target" was the public. The closest

contact with the public was the exhibitor. He

had to be given, firsthand, the idea tools with

which to work; he had to be shown how, and

with what, to make the best approaches; he had

to be enthused about his part in this important

undertaking. That took salesmanship, to the

application of which a great measure of credit

must be given for the success of the overall effort.

This does not overlook the many other factors

that played important parts in support of the

campaign and in which the industry jiress gave



The film salesman is the "doughboy" of this

industry. He is in the front line of action, always

at the meeting point between the industrv and

the public—the theatre. The job the film salesmen

did so well on behalf of Movietime U.S.A.

is ample demonstration of their worth to anv

industry endeavor that is concerned with public


The salesmen's contacts with the exhibitors

can be put to use on the industry's behalf, not

only in cultivating exhibitor and public goodwill,

but actually in bringing to the exhibitor practical

ideas that will serve to increase ticket sales.


time to time, our news pages have carried reports

of exceptional examples along this line.

The constant concern, especially in recent

times, with the need for more aggressive showmanship,

better programming and other improvements

in modus operandi by exhibitors, calls



measures, beyond the ordinary, in which salesmen

can be of considerable aid. We know of

man) instances in which salesmen have rendered

yeoman service in this direction, going beyond

the immediate inlcrest of their particular companies

and presenting to exhibitors ideas for

promotion even on the product of other distributors.

This evidences a "for-the-industry" spirit

liial it would be well to emulate on a broad scale.

There has been criticism of exhibitors for

alleged apathv in the use of promotional means

and materials at their disposal. This reminds

of the days when salesmen sold pictures largely

bv means of displaying the paper and accessories

asailable for their merchandising. Perhaps the

e\liil)itors' interest in such things can be stimulated

bv reviving and stepping up such effort.

It mav also be of value to give consideration to

the view that a sale is not completed until the

picture is sold to the |)ublic.

That carries through

to the objective interest of everyone in this business,

whether he be aligned with production, distribution

or exhibition.

A Change of Pace

A refreshing change of procedure at exhibitors'

conventions was introduced at the recent

meeting of the Kansas-Missouri Theatres .Ass'n.

There, instead of representatives of film companies

arising to extol the virtues of their products,

exhibitors, themselves, did the extolling.

To carry out this part of a program that was

devoted, almost in

its entirety, to the merchandising

phase of theatre o|>erations. assignments were

made to exhibitors—one for each picture company—to

analyze and to highlight the important

facts concerning the coming top pictures. These

presentations were accomjianied by the showing

of trailers, in some instances, and the display of

advertising materials in others. It was quite interesting,

as well as novel, to hear exhibitors at •

tuallv "sell" pictures in this fashion to their

fellow-exhibitors. In some instances complete

campaigns were outlined for specific pictures,

with suggestions made for their adaptation to



This certainly is a change of pace that offers

opportunity for development and in which there

should be a growing trade interest. It reminds,

again, of our frequent contention that the profit

of this business is in selling the picture to the

public. To do the best job, exhibitors must first

be well informed and thoroughly sold. Enthusiasm

begets enthusiasm.

{jLyu /^Mtf^^^




TOA Makes Public 'Highly

Critical Condemnations'

And Urges Arbitration

NEW YORK—The recent invitation of

the Theatre O^mers of America to exhibitors

to submit complaints on trade practices

has already resulted in a basketful. These

wUl be forwarded to distributors and producers

for their study.

The complaints were made public by

Gael Sullivan, executive director, who said

that the •unsotind sales strategies being

adopted by distributors in establishing

roadshow film rentals on average or

normal boxoffice attractions" are causing

exhibitor protests all over the nation. He

said that the industry's claim to being the

greatest mass medium, of entertainment

will become "a much-derided myth if the

comments now reaching us from the west

coast are shortly reflected in distributor

demands on upcoming features."


"•The exhibitor, through mounting costs,

personnel expenses, taxation and other factors.'"

said Sullivan, 'ns in an economic straitjacket

as it is. and any further hampering of

his initiative will be adding a noose to his

neck. Foresighted and farsighted distributors

must see the necessity of equitable film

rental terms that will permit the exhibitor a

fair return and insure a much wider market

for the playoff of their product.

"I am releasing a number of exhibitor complaints

that have come from all sections of

the country, but they are a small part of

hundreds of highly critical condemnations

that have come to me about distributor sales

policies that are disrupting relationships between

distribution and exhibition. Nothing

so clearly highlights the need for an equitable

system of arbitration to resolve these cleavages

that are developing between distributors and



"Pvepresentative" exhibitor complaints released

by Sullivan follow;

Morris Loewenstein, president. Theatre

Owners of Oklahoma — "Please enter an

urgent protest by Theatre Owners of Oklahoma

against the establishment of the general

bidding practices now threatened in this

industry. Their use wiU only widen exhibitordistributor

disharmony. We, who devote ourselves

to building better relations, while not

seeking to dictate sales policies, would be

remiss not to point out the potential dangers

of this spreading evil.

"The consent decree never contemplated the

establishment of an auction market for film,

but rather sought by suggestion to clarify

actual competitive situations. To open unrestricted

bidding on the national scale, in

our opinion, is an unclever subterfuge to

create fake competition and thereby, indirectly,

dictate admission prices, defeating

the very intent of the court's order."

J. H. Thompson. Hawkinsville. Ga.—"At

our regular monthly meeting November 14, 52

Exhibitor Ass'n Presidents Who Issued Statements

Bob Bryant


C. E. Cook


Georgia exhibitors, representing approximately

60 per cent of the theatres of Georgia,

attended. A strong resentment was voiced by

members in attendance against the ever-increasing

demand for higher percentage on

ordinary pictures, especially the demanding

of road-show terms, with admissions upped.

"It is hard for the average exhibitor to

understand why production companies expend

so much energy and effort in trying to

extract higher and higher film rental from

exhibitors instead of putting their energy

and effort into producing pictures that will

earn more at the boxoffice, and it is still

harder for the patrons to understand why

we want increased admission prices for entertainment

that is no better than the ordinary

run of pictures."


— Sidney Lust, Washington, D. C. "Roadshow

film rentals are going to hurt our business

worse than it is, and believe me it's

pretty bad. I am sure the exchanges know

that. We played "Bathsheba' at $1 top, bought

it for a week in one or two of our de luxe

residential theatres. Three or four days

would have been sufficient because the last

two days we didn't have over 200 people in

the house, but had plenty of squawks.

"I see no reason for such tactics. Producers

had better change their mode of selling and

modernize it instead of worrying about increased


R. R. Livingston, president, Nebraska Theatre

Ass'n— "If producers continue to force

roadshows and rentals whereby the exhibitors

will have to advance their admissions, they

will do more to wreck the exhibitor who is

already having a hard time. They will create

a thought in the patrons' minds that the only

good pictures that they can see are the advanced

price pictures, inasmuch as admitting

that the remaining 80 per cent of the programs

are no good. Bidding is destroying

theatre organizations, for it makes exhibitors

mad at each other and they will no longer

work together."

Robert E. Bryant, president. Theatre Owners

of North and South Carolina — "Plea-se

inform production heads that further attempts

to employ roadshow rental gimmicks

for ordinary features, forcing advanced admission

prices, will strong and vigorous

Jay Solomon


>L E. Hensler


exhibitor resentment everywhere and create

frictions on film rentals that are unnecessary.

Such tactics will result in buyer resistance

and ultimate diminishing returns. PubUc

resistance is already terrific against upped

admissions. Better pictures are the answer,

with more playing time by the exhibitors and

with more reasonable admissions."

Louis K. Ansell, board chairman. Motion

Picture Theatre Owners of St. Louis, Eastern

Missouri and Southern Illinois— ""Public resentment

against increased admission prices

for any pictures roadshown, so-called, including

those truly worthy of the designation,

is heard by us on all sides, augmented by letters

from people, published in the daily newspapers

roundly condemning the theatres, as

for example this excerpt from yesterday's

Post: "Do they lower the mo\"ie prices when

they give you a stinker? I'm going to get a

TV set and stay home.' "


Jay Solomon, president, Tennessee Theatre

Owners Ass'n— "Receiving numerous complaints

from grassroots exhibitors of our

organization about patrons complaining about

so many advanced-admissions or roadshow

pictures which are now in release or being

released—some of the caliber of Streetcar

Named Desire'—when they are fighting so

hard to get the lost audience back into the

theatres with the Mo^-ietime campaign."

B. B. Gamer, Lakeland, Fla.—"Dark days

are ahead for exhibitors unless generally they

refuse the demands of distributors for features

to be exhibited under rental terms

compelling raised admission prices, such as

'David and Bathsheba.' Talgar Theatre Co.

resents such tactics and will not exhibit same.

This poUcy by distributors is an effort eventually

to establish higher film rental terms on

all top product as a definite goal.

"Motion picture theatre attendance was

built up on low admission prices and entertainment

for the masses. Film bidding i^

suicide. Exhibitors need a system of arbitration.

Your organization should make a strenuous

effort to have bidding outlawed by the

government and arbitration adopted, which

plan all exhibitors need."

Charles R. Gilmour, Denver—"We have

recently completed several so-called roadshow

engagements at some of our theatres. Patron




BOXOFFICE :: December 1, 1951


eaction at all showings was critical and in

many instances abusive. There might be some

reason for advanced admissions on a picture

such as 'Quo Vadis.' It is our opinion that

exhibitors generally should stop the practice

becoming widespread of so-called roadshow


Pat McGee. Denver—"An occasional roadshow

feature such as Quo Vadis' can be digested

by the industry, but if every betterthan-usual

picture is to receive such treatment,

mnumerable theatres will be compelled

to close their doors because of the lessening

supply of product. The public will rebel even

more if every excuse is used to raise admission


"I consider attempts at forced bidding completely

dishonest and not required to produce

the revenue needed to pay production costs.

Production and distribution must stUl lend an

ear co e.xhibition's problems, although present

mdications show a growing lack of concern

over the state of boxoffice health."


Archur H. Lockwood. Boston— 'The practice

of forcing exhibitors to increase admission

prices on pictures not of roadshow caJiber.

but which are considered boxoffice attractions,

is undermining further the weakened

structure of exhibition in this territory. Such

forcing is effected by requiring uniform percentage

terms so high as to preclude, automatically,

regular admissions. Unfortimately

the public blames the theatres, not the producers,

for these price increases, which serve

to coimteract and defeat the beneficial effects

of the Movietime campaign."

C. E. Cook, president. Kansas-Missouri

Theatre Ass'n "I have called a number of

circuit heads and representative independent

exhUjitors in the Kansas City territory who

vigorously oppose Lncreased-admission features,

which result in depressed business following

their engagement and set up u n fair

precedents. Some report Quo Vadis' and

Greatest Show on Earth' possible exceptions.

"They refuse to buy in closed towns but

are forced in competitive situations to protect

their interests. All urge TOA's continued activity

on this and other trade practices as

evidenced by press reports."



M. E. Hensler. president. Motion Picture

Exhibitors of Florida — "We feel that the

roadshow film-rental gimmicks that are being

employed by the film compames in their

sales policies on several just-ordinary releases

will practically force the exhibitors to

show them at advanced admissions. Moreover,

we feel such selling policies are unwarranted

and create impractical wholesale bidding,

which in turn will affect the sound

economy of our business."

Edward E. Pringle, secretary. Colorado Ass'n

of Theatre Owners — "At recent meetings of

our association, bitter objections to roadshows

and other methods of forcing high film rentals

from exhibitors have been voiced by our

members. They point out that tiie moviegoing

public vociferously resents the advancedadmission

prices which exhibitors are forced

to charge to meet the rental terms forced upon

them by unrestricted and unreasonable use of

bidding and of roadshows."

Tom Edwards. Farmington. Mo,—" "Quo

Vadis' is the third picture sold recently at

such terms that admission prices must be

raised. Advise exhibitors to pass them, as

the public resents raised admissions on the

cream when they pay regular for skim milk."

Johnston Back at MPAA,

With 3 ESA Officials

NE'W IfORK—The proposed addition of

three government officials by Eric Johnston,

Motion Picture Ass'n of America president.

to important posts in the organization came

up for consideration at a board meeting late

in the week. There must be board approval

before high-ranking officials can assume


The officials, whose identities leaked out

without formal statement from Johnston, are

Ralph D. Hetzel jr.. assistant operations head.

Economic Stabilization Agency, of which

Johnston has been director on leave from the

MPAA; George C. Vietheer. deputy assistant

head of operations. ESA. and Edward

Cooper, staff director, senate majority poUcy



The news that Johnston planned to transfer

them to the MPAA came as a bombshell

to the personnel in both the Washington and

New York offices, and speculation was rife

as to what posts they would be assigned.

The best guess was that Hetzel will take

over as executive vice-president in charge of

the New York office, the post occupied by

Francis S. Harmon until he resigned because

of illness. It has been vacant since then.

Vietheer. who has experience in labor relations,

was expected to take over the duties

of Edward T. Cheyfitz. assistant to the president,

who has resigned. Cooper's assignment

was less clear. He is a former newspaperman

and could conceivably fill the position in the

Washington public relations department

vacated by Manning Clagett. who resigned to

settle the estate of his father, the late Judge

Brice Clagett.

Johnston, who will return to MPAA December

3. is expected to spend most of the

time in New York instead of Washington,

where he has been located. Kenneth Clark.

MPAA information director, who followed

Johnston when the latter took over his government

post last January, is expected to

return to New York. Joyce CHara, assistant

to Johnston, is expected to remain in Washington

in charge of the office there.


Some believe that Johnston will try to

bring all three branches of the industry into

agreement on an arbitration system.

Johnston has also said several times in the

past that the motion picture industry is the

only important industry without swrcess to

statistics. He threatened several months ago

to close out the MPAA research department

because member companies failed to supply

it with what he considered necessary statistics.

Later he reduced its force.

Hetzel is a native of Oregon. He has held

executive posts with the Congress of Industrial

Organizations, the War Production Administration

and the Department of Commerce.

Vietheer was born in New York. He

has handled labor relations for the army, was

personnel officer in the Department of Commerce

and U.S. representative to the United

Nations conference on public administration.

Cooper is a native of Montana. He has b«en

a communications specialist for the senate

interstate and foreign commerce committee.


David J. Greene Answers

Sol SchwcETtz' Challenge

NEW YORK— David J. Greer.e>-.ment

broker, has fired another gun m the baale

for RKO Theatre proxies to be used at the

stockholders' meeting December 6. He wants

to know why the company's current assets

cannot be used to acquire some of Howard

Hughes' trtisteed stock for retirement, thereby

strengthening the company. He also repeats

that the management owns only 1.800

shares and that the 929.020 shares of Hughes'

stock can be voted only by the Irving Trust Co.

Greene's latest letter was in reply to Sol

Schwartz's challenge to Greene to "TeH AIL"

That challenge was in the form of a letter

to stockholders and Greene says it was a

"mass of hysterical accusations and halftruths."

"On June 30. 1951." Greene writes, "our

company had an excess of current assets,

including cash and government bonds, over

current liabilities, of ST.850.000. It operated

some 95 theatres.

"Mr. Greene pointed out to Mr. SchwarU

that our cash was out of proportion to the

number of theatres that the company operated,

as compared with the cash and number

of theatres of other companies and suggested

that our cash be put to work instead

of lying idle."

Greene says he made the specific


that the board try to buy Hughes' stock.

Red Hearings Postponed

WASHINGTON—Frank Tavenner.


of the house un-American activities committee

announced on Tuesday i27> that further

Washington hearings on Hollywood Communism

will not be held until after the first

of the year. It had been planned to hold

more hearings in December. Tavenner said

that the postponement does not mean the

uivestigation is closed.

BOXOFFICE December 1. 1951



Eastern Pennsylvania Allied

Calls Mass Meeting Dec. 4

All independent exhibitors invited to session

for discussion of trade practices at Hotel

Brentwood, Philadelphia; principal topics increased

admissions and spread of dual bills.

Fred A. Beedle Is Re-elected

Western Pa. Allied Head

Exhibitors at 31st annual convention in

Pittsburgh uphold AUied's stand against Increased

admission prices for special pictures

and against enforced sales policies on percentage


Schine Circuit Allowed

Extension to Dec. 3

Granted two more weeks' time in which to

comply with terms of the consent decree;

about seven theatres remain to be divested,

according to the Department of Justice.

Maurice Bergman Not Available

For COMPO Executive Job

Director of U-I public relations says he is

"flattered" by mention of his name as successor

to Arthur L. Mayer, but that it is impossible

for him to accept.


New Firm Builds TV Sets

With 30x40-Inch Screen

Visonic Co. of Cleveland announces it has

started production of TV apparatus for homes.

Utilizing a series of mirrors to pick up the

image from a special screen and project it to

the screen.

UA Wm Try to Stop Sale

Of Seven ELC 16mm Films

Pictorial Films intends to release "The Long

Dark Hall," "Destination Moon," "The Jackie

Robinson Story," "The Winslow Boy," "The

Great Rupert," "The Golden Gloves Story"

and "Tulsa."


Edmund Grainger Contract

With RKO Is Extended

Terms call for delivery of a minimum of

ten top-budgeted features during the next five

years; pact goes into effect at the end of the

year when the producer's current deal terminates.


John Huston to Produce

Two More UA Features

On leave of absence from MGM, for whom

he directed "Red Badge of Courage," he recently

completed "The African Queen" in

a.ssociation with the British firm, Romulus

Films, for UA.

Hope Leaves Wheeling, W. Va.

Despite Orders of Doctor

Takes off after premiere at Bellaire, Ohio,

in .spite of doctor's statement that he has 102-

flegree temperature and goes to Camp At-

Ind., for a .show.

Industry Kept Guessing

On L B. Mayer at UA

NEW YORK—Whether Louis B. Mayer is

trying to form a producing company that

would distribute through United Artists, with

a share in management,

or whether he

is angUng to take control

of the company

are two questions now

supplying material for

plenty of trade gossip

this week.

Mayer and his legal

Louis B.


adviser, Mendel B. Silverberg,

have been in

frequent conferences

with Serge Semenenko,

vice-president of the

First National Bank of

Boston, during the past two weeks. Semho

had much to do enenko is the man w


the recent acquisition of control of Universal-

International by Decca Records and he is

also the figure around whom the negotiations

for exhibitor financing of production revolved

more than a year ago. S. H. Fabian,

circuit executive, and Semenenko also were

prominent in an attempt to take over United

Artists before that venture.

Arthur B. Krim. president of UA, however,

says no formal proposition has been

put before himself and his associates

Robert S. Benjamin, William J. Heineman

and Max E. Youngstein.

Under the terms of their three-year

option they can take over half the

Mary Pickford - Charles Chaplin stock if

the company is in the black at the end of

any one of the three years. The first year will

expire December 31, and it is claimed that

the company is now in the black.

What to Do With Television Apparatus


$64 Question Facing Exhibitors

NEW YORK—What to put on a theatre

screen after a television has been installed is

now the $64 question facing exhibitors. And

how to pay the carrying charges after the installation

has also become one of their important

worries. These charges are heavy, both for

the apparatus and the wire connections which

the telephone companies put in on a contract

basis and for which they submit bills monthly.

The bills average $175.

S. H. Fabian has his upstate manager, Leo

Rosen, looking into sources of program material

and will make the results of the study

available to other exhibitors.

Nathan L. Halpern, president of Theatre

Network Television, who made the arrangements

for the series of boxing matches televised

in the 15 or more theatres that had projectors

at that time and thereby stirred up a

mild rush of orders for new units, is also

looking for new program sources. He has

put a proposal up to the Radio City Music

Hall to make the Christmas show available

for theatre TV. He figures there are about

50 installations in or about to go in and

fore.sees a total of 100 in the next few months.

He is trying earnestly to come up with some

answers to the programming problem.

Rosen does not intend to invade Halpern's

field, leaving him free to continue to make

individual contracts with exhibitors for each

sporting event he obtains the rights to, but

is looking especially at the possibility of televising

legitimate shows and of producing

special shows. Since Federal Communications

Commis.sion approval of special frequencies

for the industry seem a long way off, these

would be routed to theatres by telephone company

coaxial cable or microwave.

United Paramount Theatre is conducting

its own survey of television possibilities. Although

investigating presentations of Broadway

shows, the emphasis, according to statements

by Robert H. O'Brien, is more on

making the theatre a community center than

on boxoffice returns. Talks have been held

with representatives of government agencies

and with educators, among others, on offhours

television presentations on a flat theatre

rental fee basis. UPT has said it is not

so much interested in the commercial returns

as in building up community goodwill.

American Telephone & Telegraph Co. officials

here could not supply any figures on

the number of theatre lead-in wires installed

throughout the country, as those installations

are handled by the local Bell System companies.

But it vi'as said that each installation

costs a telephone company about $12,000.

depending on the length of wire and number

of amplifiers, and that because of material

shortages and a large backlog of phone requests

it prefers not to go ahead with installations

until there is tangible evidence that

they will be put to use.

The picture changes rapidly day by day

but at the present time there are about 50

permanent theatre television installations

throughout the country. The total number

of orders placed exceeds 100 by a considerable

margin. Since placement of orders by

exhibitors is often considered a trade secret,

no true figure can be given. Then there are

other exhibitors, notably large chains like Fox

West Coast, which will undoubtedly equip

many theatres.

The main roadblock at the moment to


development of theatre television is

ming, hence Fabian's decision to assign

Rosen, a veteran showman, to see what can

be done about it and how quickly it can be

done. However, there are other comphcations

clouding the outlook for the future .such as

the Eidophor .system, which 20th Century-

Fox will promote, and the new Paramount

tube. Both of these h&ve been hailed as

showing great promise of presenting programs

in color.




10 BOXOFFICE December 1, 1951


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Sees Eidophor Telecasts

In Units of 200 Houses

E. C. Rhoden addressing South Side Business Ass'n in Kansas City this week.

At his right, L to R, are: Senn Lawler, director of advertising-publicity for Fox

Midwest Theatres; Arthur Cole, Paramount's representative on Filmrow; and J. L.

Batchler, Kansas City Life Insurance Co., chairman.



introduces the Swiss Eidophor theatre television

system in this country, it will experiment

with regional groups of 200 theatres to

be serviced with programs from a central

telecasting studio, E. C. Rhoden, president

of Fox Midwest Theatres Co., told a business

group here this week. Many local film

industry members also attended.

Rhoden, who inspected the Eidophor system

in Zurich, Switzerland, earlier this month

with the Skouras brothers and Frank H.

Ricketson, president of Fox Intermountain

Theatres, made this revelation in a talk to

the Southside Business Ass'n of Kansas City

on "The Future of the Motion Picture Industry

in Television." J. L. Batchler of the

Kansas City Life Insurance Co., presided.

Rhoden said that the Eidophor apparatus

will be brought to this country in December

and will be shown in January.

The first area in which the 200- theatre TV

circuit will be created will be New York, and

the second will be either Kansas City or

Chicago. It will take this many theatres to

make the programming pay off, he explained.

This group servicing of programs is the

current thinking of the Pox organization, as

to the way theatre television will operate, he

said. The programs will be used to augment

the present feature motion pictures and in

most theatres will be taking the place of the

double feature bill.

"We don't expect much in the way of sports

program.s as a theatre television feature,"

Cost of Movie Same As

15 Minutes of Bowling

KANSAS CITY—Elmer C. Rhoden, Fox

Midwest president, in his talk to the

South Central Business Ass'n here, gave

these reasons why movies are the least

expensive form of entertainment.

The cost of a movie is:

Only 73 per cent of a dry martini.

Only 75 per cent of the cost of a lamb


Only 32 per cent of the cost of a hair


Only 15 minutes in a bowling alley.

Rhoden said. "Our company does not regard

sporting events such as football, boxing and

others as important."

The reasoning behind this, he commented,

was that sports events, as a general rule, do

not fall at regular times or at the proper

theatre hours. Further, from experience, it

has been found that delayed telecasts of spot

events are of little value.

"The public wants to see television immediately,

and direct, and loses interest even

if the event is delayed but a few hours,"

Rhoden said.

Tradewise, he had an interesting point for

the Filmrow personnel in the audience.

Through this grouping of theatres on a 200-

situation network, film distribution could be

undertaken by television utilizing microwave

transmission. It could work, at least for first

run theatres. However, Rhoden added that

while this was possible it probably could not

become a practical operation. The newly

developed tape recordings of images, sound

and color may prove more feasible as a means

of distributing film programs, he said.

As for the Eidophor system, Rhoden said

that it was an outstanding contribution to

projection of TV pictiu-es. "The image was

sharp and as good as anything we have to

show on the screen today."

The apparatus can project an image 200

feet to the screen, and give a big-screen picture

60 feet in width.

The carbon arc lamp, which the Swiss have

developed for the projector, is five times as

efficient as the present arc lamps used in

this country, he said, and has twice the

brilliancy of the sun.

Rhoden told the businessmen that, as far

as his company is concerned, executives believe

that home television will work to the

advantage of the motion picture industry.

Television in the home will stimulate new

interest in films in theatres. The only thing

that the exhibitor has to fear is that TV

stations may offer a poor quality of motion

pictures and thereby discourage attendance.

In addition to discussing the Eidophor

system, Rhoden also spoke of his visit to England

where he attended the command performance

and was a guest of J. Arthur Rank

for pheasant hunting and to Paris where he

attended a session of the Big Four conference.

ZOlh-Fox, U-I Toppers



In Studio Huddles

HOLLYWOOD—Top brass huddles to vieai

new product and plan sales campaignjl

thereon are on the docket to begin Monday!

(10) at two major studios.

Universal-International will bring together


its sales executives from all sections of the

country for a five-day conclave on the valley

lot, while 20th Century-Fox home office and

production toppers will meet at the Westwood

studio for similar discussions, expected to

take from a week to ten days.

The 20th Century-Fox conference had

originally been scheduled to begin Monday

(3 1 but was postponed for a week.

One of the principal objectives of the U-I

meetings will be a review and finalization of

release plans for the company's 1952 program

of 36 pictures, half of which will be in Technicolor.

Among those coming to Hollywood

for the conclave are Alfred E. Daff, vicepresident

and director of world sales; Charles

J. Feldman, general sales manager; division

managers including F. J. A. McCarthy, southern

and Canadian; Foster Blake, western;

Peter T. Dana, eastern; James J. Jordan,

circuit sales manager, and district chiefs

David A. Levy, New York; P. F. Rosian,

Cleveland; John J. Scully, Boston; Mannie

M. Gottlieb, Chicago; Barney Rose, San

Francisco; James V. Frew, Atlanta, and

Henry H. Martin, Dallas.

Leo Spitz, executive head of production;

William Goetz, in charge of production, and

Edward Muhl. vice-president and studio general

manager, will head the studio group attending

the meetings. Also in attendance will

be David A. Lipton, vice-president in charge

of advertising and publicity; Al Horwits, studio

publicity chief; Charles Simonelli, eastern

advertising-publicity department manager,

and Philip Gerard, eastern publicity


The 20th Century-Fox parleys will have

President Spyros Skouras; Al Lichtman, distribution

chief; Charles Einfeld. vice-president

in charge of advertising and publicity,

and Darryl F. Zanuck and Joseph M. Schenck.

production toppers, as the principal participants.

The huddles will embrace plans for

roadshowlng "Viva Zapata," "With a Song in

My Heart" and "Five Fingers."

MGM 'Vadis' 2-a-Day

Dropped in 3 Keys

NEW YORK — Metro-Goidwyn-Mayer has

dropped its reserved-seat policy on "Quo

Vadis" in three cities, St. Louis, Memphis

and Atlanta, where the engagements were

continuous until the reserved-seat night

showing. The change to continuous run

throughout the day was made following

"some confusion by the pubhc" as to just

when the continuous run each day would end

and the reserved-seat policy would start, according

to MGM executives.

The only two-a-day showings for "Quo

Vadis" remaining are at the Astor Theatre,

New York, where the run started November

8, and at the Four Star. Los Angeles, where

the run started November 29. In both cities,

another theatre is playing the film continuous

run, the Capitol in New York and the

United Artists in Los Angeles. "Quo Vadis"

will also open in two theatres in Boston December

25, with the State probably playing

two-a-day and the Orpheum continuous run.





: December 1, 1951



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There's No Business Like 20th Century-Fox BusinessT

Texas Tips Its Hat to Film Salesmen

Industry Pays Tribute to Job Done in Selling Movietime U.S.A.


DALLAS—Texas tipped its ten-gallon hat

film salesmen this week for leading the

to its

way in promoting Movietime U.S.A. in the

Lone Star state.

In the state where R. J. O'Donnell and

Col. H. A. Cole drafted the promotional plans

which culminated in the nationwide Movietime

campaign, it was the film sale.smen who

first took the idea out into the field and sold

more than 1,000 exhibitors on participation.

This week, the 55 salesmen sat on an elevated

dais in the Adolphus hotel—the honor

guests at a dinner—while Filmrow's executives

were relegated to tables on the ballroom

floor. Even O'Donnell and Cole were seated

with "the Uttle shots."

In this way, Texas industryites paid tribute

to the work which the salesmen had done,

not only in pre-selling the Movietime campaign

but in spearheading the public relations

campaign in the smaller communities

through the state.

In addition to O'Donnell and Cole, speakers

included William C. Gehring, assistant

sales chief for 20th Century-Fox; William

McCraw, executive director of Variety Clubs

International; Walter Penn, president of the

Dallas Colosseum of Motion Picture Salesmen,

and Paul Short, divisional manager for

National Screen Service and chairman of the

banquet committee.

O'Donnell highly complimented the salesmen

for the job they had done. "This Is a

high point in Movietime Texas. You were

the fellows who ran with the ball. I suppose

I am in a good position to tell you what

a wonderful job you have done. If every

state in the union had done a job similar to

that performed in Texas, results would have

been higher by 30 per cent.

The Movietime chairman gave credit to

Colonel Cole for the public relations project.

"You men were drafted. You were part of

the movement that came out of the mind of

a pioneer Texas showman. He, Colonel Cole,

suggested alerting Texas showmen to the fact

that TV could make inroads and that many

exhibitors were taking things too casually. It

was time to stay awake in the great work of

serving to relax a worried, burdened world."

The setting at the Adolphus hotel, with the honored salesmen seated on the dais as

"big shots" and other industryites on the floor area as "little shots."

O'Donnell revealed that the home offices of

distributors granted permission to use the

salesmen for public relations work "so quickly

that it was frightening." He said that the

job which was accomplished in a 30- to 60-day

period was phenomenal.

"Out of this idea and your efforts to work

with little supervision has been built the .solid

groundwork for the future. Out of this idea

has come a continuing idea. We now feel

close enough through your mutual efforts,

that we would not be afraid to call upon you

any time to help protect the home fires of

exhibition. We have enjoyed the wholehearted

approval from national distribution

heads. The industrial family of exhibition,

distribution and production is working in

close harmony together."

Gehring, representing the home offices,

told the salesmen that they should become

boosters for everybody's pictures. Being a

booster for all good films is the big thing and

the right thing to do.

"Don't destroy the confidence in exhibition,"

he said. "Exhibitors must be successful.

If exhibition fails to be successful, then

we are out of business in distribution. It

is good for all companies to be strong and

it hurts all when one is weak.

"We must take a great interest in the

problems of the industry and particularly in

those of the exhibitor. Distribution and exhibition

depend on each other. To you

younger men, I say. Have faith in this business.

Have faith in what you are doing. That

is important. Know that it is important. We

are re-establishing ourselves once more on a

sounder business basis than ever before."

To this, Colonel Cole rose to say: "Boys,

I am glad Bill Gehring made that talk. It

is exactly what I have been thinking. We

are an industry and as an industry we have

competition. We are liable to have more competition

before we have less, and we have

got to speak up as part of the great motion

picture industry."

He said that the salesman's place in the

-industry "has been sadly neglected." He

Salesmen of Natiomtl Screen receiving their certificates from

Charles Garden (right), coordinator of activities for the Texas

drive. Left to right: Paul Short, division manager; Alfred

Dccambre, special .sales representative; Walter Steadman, branch

manager; Larren Nutley, Milton Lintner and Russell Baker,


Salesmen from the Warner Bros, force receiving their

awards. Left to right, they are: B. T. Burn.side, Pete Clark, Jim

Black, J. C. McCrary, Henry Vogelpohl, who are on the sales

force, and Ed Williamson, the branch manager for Warner.

The gentleman, left, in front of the table is Colonel C. A. Cole.

Texas co-chairman of Movietime.


BOXOFFICE :: December 1, 1951

Omaha Puts on Big Show

For 'Blue Yonder Debut

Among the speakers at the dinner who

paid tribute to the salesmen were: L to

R_CoIoneI H. A. Cole and R. J. O'Donnell,

Texas co-chairmen of Movietime; Colonel

William McCraw, executive director of

Variety International, and W. C. Gehring,

assistant general salesmanager of 20th-


pointed out that the salesman is the contact

man between distribution, production and exhibition.

Distribution ha.s used the sale.sman

for only one activity, and Colonel Cole said

he felt that there is much more that the

man in the field can do for the industry.

"I can send out letters. We can have star

tours and regional meetings, but sooner or

later comes the time for man-to-man contact

and that is where you gentlemen have

done a wonderful job."

Speaking for the salesmen. Walter Penn

said that it had been a privilege for the men

in the field to work on the campaign, and

that they were ready to step out and do the

same kind of a job again. Ti-ibutes also were

paid by McCraw and Short, and Wallace

Walthall gave the invocation.

A certificate of merit was given to each of

the salesmen, appointing him a "special ambassador"

for the film industry in Texas.

Salesmen honored included:

Universal: Hank Miller, Mark Holstein, Stanley Witbur,

Russell Brown, Ezy Elder. Fox: Stanley 2jmmermon,

Grover McDonald, T. P. Tidwell, Wayne Love,

J. H. Alexander. Republic: Neal Houston, Lew Waid,

Cloude Atkinson, Ted Malone. RKO: Jock Walton,

Jimmy Sippey, Earl Harrington, Roy Wild, E. K. Dalton,

Vernon Christian. Warners: B. T. Burnside, Pete

Clark, Jake McCrary, Jim Black, Cotton Vogelpohl.

Paramount; Paul Chapman, John Doumeyer, Frank

Rule, Dick Porker, Tom Luce. Columbia: Herschel

Ferguson, Joe Lyne, Walter Penn, Joe Beckham,

Houston Dean. National Screen: Lorren Nutley, Milt

Lindner, Russell Baker, Alfred Delcambre. Lippert:

Dean Goldman, Dutch Commer, Connie Dreher. United

Artists: Paul Backus, T. R. Barber, Herman Craver.

MGM: Roland Toylor, Vernon Smith, Ed Brinn, Bob

Davis. Tower: Truman Hendrix. Monogram: Bob

Watson, Dave Shipp, Ben Groham. Astor: Earl Elkins.

Altec: Jock Zern.

Guests included:

R. J. O'Donnell, Col. H. A. Cole, Charles Garden,

Kyle Rorex, Bob Euler, Cloude Ezell, Julius Gordon,

H. J. Griffith, Phil Isley, Ed Rowley, Don Douglas,

R. I. Payne, John Rowley, Bill O'Donnell, Eddie Forrester,

Frank Storz, Bob Bixler, E. B. Coleman, Milt

Overman, Bill McCraw, Roymond Willie, Al Reynolds,

Frank Bradley, BOXOFFICE representative; Sam

Landrum, S. D. Oakley, Arlie Crites, Lynn Stocker,

Ernie Gribble, Haywood Simmons, Ed Laird, George

Bannon, Bud Wilkinson, Mark Sheridan, Pappy Miller,

Bill Williams, Jack Houlihan, Ben Cammock, Sol Sacks,

Douglos Desch, Dock Roberts, Ed Williomson, Duke

Clark, Tome Bridge, Mon Whitcher, Jock Underwood,

W. A, Stedman, Wallace Walthall, Herman Beiersdorf,

Claude York, Roy Sachs, John Allen, Leroy

Bickel, Louis Weber, Harold Schwarz, Bill Finch,

James Prichord, Al Mertz and O. K. Bourgois.

Technicolor 9-Month Net

Ahead of Last Year


NEW YORK—Technicolor. Inc.. reports an

estimated consolidated net profit after taxes

and other charges of $1,497,140.36 for the

nine months ended September 30. This is

equivalent to $1.62. For the same period in

1950 the net was $1,464,146.92, or $1.59 per


OMAHA—At least ten bands, Offutt air

force personnel and military equipment

and 35 cars of dignitaries featured the parade

in downtown Omaha Tliur.sday night (29)

the premiere of "The Wild Blue Yonder."


The picture with the B-29 Superfortress

theme, and a stage show including the greatest

galaxy of stars for an Omaha premiere,

climaxed the November 27-29 "Salute to the

Strategic Air Command," one of the biggest

civic celebrations since the Golden Spike

days commemorating the completion of the

Union Pacific railroad.

SAC arranged to have a B-29 combat crew

fly here from Korea to take part in the civic

reception Wednesday with admission to be

the pre.sentation of a Christmas package for

some GI in Korea. Gen. Curtis LeMay, boss

of SAC, told Chamber of Commerce officials

his air organization would get the yule gifts

delivered before Christmas.

At the luncheon General LeMay was presented

witli a 16mm print of the picture by

Republic, in appreciation for the cooperation

extended by the Strategic Air Command

in making the film.

A highlight of the luncheon was a telephonic

message from Hollywood by Herbert

Yates. Republic president, who was unable to

attend the premiere because of illness.

On the list of visitors were James R.

Grainger, executive vice-president of Republic:

William Saal, executive assistant to the

president; Mort Goodman, studio publicity

chief: Mickey Gross, field exploitation director:

A. H. Fisher, midwest district manager,

Chicago: and branch managers Robert

Withers of City, Paul Webster of Des

Moines and Harry Lefholz of Omaha. Exhibitor

guests at the luncheon Included A. H.

Blank, head of the Tri-States circuit: Dale

McFarland, his general manager; Larry Starsmore,

Colorado Springs, and Ben Shlyen. publisher


Henry E. "Red" Erwin of Be.s.semer. Ala.,

Congre.sslonal Medal winner around

heroic exploits .some of the picture is based,

was flown in for the festivities.

The Hollywood contingent Included Allan

Dwan, director of the film, Wendell Corey,

Forrest Tucker, Phil Harris. Alice Faye. Rstelita

Rodriguez, Grant Withers. Rod Cameron,

Rex Allen, Victor McLaglen.

A 20-block long parade through the

streets lined with an estimated 50.000 persons

led to the Orpheum Theatre, where the piclure

was premiered.

Other premiere highlights included two

broadcasts by the national Welcome Traveler

radio program, with Tommy Bartletl

appearing at the reception and at Boys Town

and emceeing the premiere stage show; a

"round-the-world-broadcast" by the Armed

Forces Radio carrying the Salute program to

.servicemen in all corners of the globe.

"Meet the people" appearances were scheduled

through December 1. including visits at

the Veterans and Children's Memorial hospitals.

Boys Town and the Masonic Home for

Boys, dinner for the actors and actre,sses with

airmen at Offutt air force base and a showin

the dining hall.

Policy of Selling First Run Features

To Outlying Theatres Attacked

NEW YORK—Distributor sales of first run

films to individual outlying theatres in what

he describes as disregard of the investment

in first run theatres has been criticized by

Gus Metzger, board chairman. Southern California

Theatre Owners Ass'n, in a telegram

to Theatre Owners of America headquarters

here. He said SCTOA membership was greatly


"By this policy." he said, "they are reducing

the value of the programs playing the regular

first runs, as the public is led to believe

that these are secondary pictures. The association

has employed Fendler, Weber &

Lerner. attorneys to study the application of

the Jackson Park decision to this problem

in Los Angeles. If they find the circumstances

similar, a court action will be filed

in the very near future.

"In negotiating these long-term runs, the

distributors are asking that the bidder incorporate

his proposed admission prices in the

bid. This is being used in some cases as a

device to circumvent the decision of the U.S.

Supreme Court in the Paramount case

including admission prices in a contract.

'The pictures which have been released


the neighborhood theatres for individual runs

have not been generally roadshown. As a

result of the policy, the public is being

charged excessive admission prices for ordinary


"Through this policy of licensing pictures

for extended runs, the natural flow of product

to the subsequent-run theatres is being

interrupted and consequently these theatres

are suffering greatly through inferior bookings.

At the present time there are 164 closed

theatres in this exchange area, with the

number likely to increase as the result of thi^

threatened curtailment of normal flow of


These pictures are purportedly put up for

bids. However, since there is no public opening

of bids, there is no way of determining

whether the distributor .selects his own customer

regardless of the bids filed. As a result

of the policy of unjustifiably granting extended

runs, the public will soon become convinced

that unless a picture plays on an extended-run

basis, the picture is not one

worth seeing. The natural effect of this

tendency will be to concentrate the public's

patronage in fewer and fewer theatres."

BOXOFFICE :: December 1, 1951




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imtfls niiiiifi imiEii m\ \m\ ehemii \m\ \\\m

The SOLID hit

that bj

bigger and bigger day fl

day — matinees and night;-

to first weeks and hoJdovc.

topping many of the b



The first

RKO in

big musical from

years— and worth

waiting for! Selected as its

25th Anniversary attraction

by Broadway's showcase

Paramount Theatre.


Em vUHTlNvlWHl l.i;i(;n GI.OKIA l)c,HAVi.N-l.l.)l)ll': IJHACKENvVNN iMII.l.LJ^

Another Broadway Paramount

Theatre selection

that's giving a mighty

ItSH W»10 anil KORMtN KRtSN* prestil




powerful account of itself

in first runs all over the

ibuntry. Tense, timely,



Ihc hottest coJiibination that e\^r hit the screen ••

•?«iitail |



,. \^v > ^ HOWARD HUGHES ,«•«»



HIS laup^o^

Subsequent runs reporting

the same terrific audience

reaction and boxoffice

success as the keys.

Business better and

better as the word

spreads everywhere!

bg Holiday dates:

All Wild Animal Pictures



Photographed in

Ansco Color

Bellaire, Ohio, Has Zany

Bob Hope Film Premiere

To Distribute A Features Only

Lippert Shifts Policy;

Drops Film Making

HOLLYWOOI>—Because he is convinced

that the market for modestly budgeted B

features is rapidly disappearing. Robert L.

Lippert, president of Lippert Productions, is

BELLAIRE. OHIO—This is a town that enjoys

a good laugh. There isn't a stuffed shirt going the last time you crossed a bridge.

Ohio is to remember the direction you were

in it.

Since the Indians left the place 148 years

Bob Hope and the Paramount publicity department

didn't know that when they anvote


ago many things have happened

going to stop making films,

here, but

and plans to de-

Hope and the


rest of the visitors probably

attentions and interests almost

exclusively to his

nounced Mrs. Anne Kuchinka, wife of a local added a new highlight


to the record.

organization,, had won a letter-writing contest on

Lippert Pictures, Inc.

They took exploitation right down to the

"Why I would like to have the world premiere

of 'My Favorite Spy' in my living

owns and operates Lippert Theatres, a

The head of the two companies,

hearthstone and the neighbors where

who also

it belongs

and discovered that it makes no



how hidden the place may be news

room." They found it out after they and

coast circuit of more than 70 houses, has

of it

a group of Hollywood celebrities, including

blueprinted the future activities of his distribution

setup so that it will handle only qual-

reaches the world and the so-called glamorous

Jerry Colonna: a plane load of newspapermen figures of Hollywood become folks.

and photographers, ity

an entire radio



Bellaire has a Pilot club which devotes

and a band had arrived.

itself to civic service. On Wednesday, November

9, it decided helping Mrs. Kuchinka stage The source of such product will be in-


Hope usually does all the kidding, but not

in Bellaire. In fact, the man who named the

a premiere in a big living room on the top dependent companies organized by stars,

town probably had a sense of humor. For 60

of a hill overlooking the town was a civic

producers, directors and writers—either individually

or in so-called package deals—who

miles southward from the point where the

service. The Wheeling Pilots did the same.

Ohio river crosses the Pennsylvania line

will make for Lippert distribution one or more

below Pittsburgh, the river forms the boundary

between a needle point of West Virginia Herb Steinberg, Paramount publicity man-

Pictures expects to handle approximately 18


features a year. Under this setup, Lippert

and Ohio. Steel mills, coal mines, pottery ager, arrived the next day and discovered



annually, as compared to a yearly average

plants, railroads, glass manufacturing plants Elks and Lions, station WTRP, the civic officials

and others had already lined up plans

of 28 which it has distributed during

and other industries are crowded along the

recent seasons—and most of which came from

river banks between high hills. On a clear for a parade.

Lippert's own producing company.

windy day the aire is belle, but when the


Under the


new plan. Lippert's

to stage


a rehearsal


of his


clouds are low the oxygen content is low.

making of





in the high

be limited to



of the various

This doesn't affect the neighborly friendliness

of the inhabitants. They seem to have


auditorium in the afternoon and


to tape



at 6 p. m. This was

and in the arranging

a treat

of financing,

for the populace.


where it is necessary, either in whole or in

During the broadcast Hope reminded Mrs.

part. Such financing will



come through his

that he was her "boarder." He revolving bank credits, already set

One of the first things Colonna saw




Dr. Kuchinka,


her husband, who is a

heretofore used by his

into Wheeling, W. Va., which dentist,

has an


own production



or through the Motion Picture Finan-

liked the program airport,

was a restaurant window doctor replied sign—"Colonna

and the

that it was more effective than cial Corp. That is the unit, and Lippert is


novocaine for calming patients.

president of it also, which was organized to

And Hope blinked a couple of times when To get back to the day's start. Hope and finance certain selected pictures produced

he saw Bing Crosby sitting in an open car

Marilyn Maxwell, Gloria Grahame, Jan Sterling,

under the Lippert banner. Its bylaws provide

waiting for the start of the parade. Bing's

Colonna, Les Brown and his orchestra,

that financing can apply to any pictures released

by Lippert, whether produced by him

name was on the side of the car; his



Averback, announcer, plus writers, producers

and directors came down out of the or otherwise.

shirt was brilliant in the few rays of sunlight

that came through the fog and he was

clouds at Wheeling in the morning. Hope

an excellent facsimile of the famous Nevada

wore fuzzy white gloves and DEAL

later donned


cattle ranch owner.

earmuffs. Colonna



order to






these supervisory

Wheeling, Bellaire and other towns



protection from

and financial liaisons.

the chill, and the



plans to keep

crowded together in the valley. The only way


intact mink the skeleton


structure of his production

you can tell when you're in West Virginia The newspaper organization,


people arrived


two hours

key men of which will

later and had



to serve in

battle their way through

more or less the same

the crowds


to the




shop of the



that their

activities wil be devoted to various independents

rather than to Lippert Pi-oductions.


Now . . . RCA ready

The parade lasted two hours and was followed

by an impromptu show at the local ball has already been closed by Lippert. It is

First of the independent production deals

TO STAKE MORE MILLIONS park, or stadium, as it is called.

with George Raft, who is organizing his own

One restaurant window bore big white outfit,


listing the menu and service. In addi-

and provides for a minimum of three

in your theatre business

features, the first of which is tentatively

tion to



bold new plan

Colonna Bologna, titled


to help you

had Murphy "Loan Shark."

stew, Grahame cracker pie, Maxwell House

modernize now on low-cost credit coffee and Sterling service in honor of the

visiting women Jack Schlaifer to Head


Effective immediately: For, you, the One automobile was labeled "Kate Smith" Realart, Broder

theatre owners, RCA


now makes available

additional millions of dollars in new waved gaily to the crowd.

named vice-president and general sales man-

and the sole occupant, of ample proportions, NEW YORK—Jack Schlaifer has been

credit fmoncing in an all-out effort to Mrs. Kuchinka and Hope rode in a sleigh ager of Jack Broder Productions, Inc., and

give you the theatre equipment you mounted on a truck with snow around it. One Realart Pictures, Inc. by Budd Rogers, vicepresident

and general manager of both or-

need to mod'»rnize ri^ht now for better big fellow who might have been a steelworker

ki.ssed every one of the Hollywood ganizations. Schlaifer has been sales man-

house appeal, bigger grosses!

girls as the parade passed slowly. A Life ager for Univer.sal, 20th


Century-Fox and

full story.

photographer leaped from the top of a sedan United Artists.

Call your RCA Dealer

His most

. . , today.

recent post was

to get a closeup and also the name of the general sales manager of Eagle Lion. His

man. The state troopers thought it was all position with Broder and Realart will not





change the status of the Jack Schlaifer Organization.

Inc.. whidi will continue opera-


At the ball N. J.

park, representatives of local

industries loaded Hope with gifts.



BOXOFFICE December 1, 1951



SavsA r/Ms^


— Waller


now packing in the crowds at

The Park Avenue Theatre, N. Y.



—N.Y. Times


— N. Y. Daily News





—N.Y. Post




— N.Y, Herald Tribune


— N.Y, Daily Mirror


— N.Y, Journal-American


-Daily Compass


FROM BRITAIN!" —N.Y. World Telegram


Screenplay b» Janet Green • Produced by Betty E. Box

orrected by Ralph Thomas

• Released by Columbia Pictures




lira a


175 BlOOK \y^ LroHOKTOC*"*"

October 22nd, l^^l to let you know

what you'll be

_ missing if you

miss out on







1 >\_

.ear »r. Sac.seX: ^^

""t" -'=-"^^'-

Yiave 3^s-v- ^.

„un tYieatreb, played.

picture, l "" , ,5uid ne^«'^^^! v,ad •«



^one *^^^„StrOTTERS


. °''°°


r ^J^tT^^

«o..ver. .as

«»" 'T'ouT Vf "»' «''

'T'oufof i*.»' ">' " ' e, our patrons


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.- -

d our siS«s «" ^""i :;\verv t.."".

« «ave chans^^\t:t « .lU no. Pl«

ean ^assure you t^a. ^-

^^^.^ ^V

our oirouit.- --.i^ erau

^ ""''"• should




B^l.itors al^„;;°;u.r r.oeipts.

tor t>166" "" ,^ I am

„itS l^mdost resaras, Yours slncerj


W^l PnoUl



itcite' •


'T^Mfwwid ^efoont — By IVAN SPEAR

December Studio Slate Drops to 34;

20th-Fox Hits Year's Peak With 7

HOLLYWOOD—As per annual custom, but

nonetheless not a cheering prospect for filmdom's

toilers during the Christmas season,

productional activity is sputtering along at a

low tempo this month. The best that could

be mustered up, by the majors and independents

combined, is a laggardly 34-picture total

of new starting subjects for the period.

This reflects a drop of three from the 37

films which awaited the starting gun at the

beginning of November, and is only a notch

above 195rs all-time low of 33 in October.

For one studio, however—20th Century-

Fox—the year's final month is being wound

up in a blaze of glory as concerns picturemaking

tempo. The Westwood film plant,

charting an aggregate of seven starters, thus

exceeds the pace it set in any previous month

during 1951.

Subject to change, of course, the lineup

by studios looks like this:

COLUMBIA—Placed by a late-November

starter, "The Sabre and the Arrow," this

studio will gun three other vehicles during

the current month, the most important of

which Rita Hayworth returns to the screen

which probably is the as-yet untitled entry in

after a three-year hiatus. Her co-star is

Glenn Ford and the opus, being prepared as

a "front office" production (which means

that no producer credit will be attached

thereto) will be megged by Vincent Sherman.

A romantic drama with music, it has a West

Indies background. ALso on tap are "A Yank

in Indo-China," and "Rainbow Round My

Shoulder." The former, a Sam Katzman

production, will be megged by Wally Grissell,

but was minus a cast early in the period

"Rainbow," a musical, stars Crooners Frankie

Laine and Billy Daniels, and will be piloted

by Richard Quine for Producer Jonie Taps.

The aforementioned "Sabre," a cavalry-vs-

Injuns opus in Technicolor, features Broderick

Crawford. Barbara Hale and Lloyd

New-Type Personals:

Scenes From Films

Something a bit out of routine in personal

appearances is being undertaken by

Richard Arlen and Laura Elliott in their

upcoming road tour on behalf of "Silver

City." the Nat Holt production in which

they have featured roles for Paramount


Using actual props and costumes, the

player.s will enact two of their key scenes

from the picture, from a special script by

Frank Gruber. who wrote the screenplay.

Arlen and Miss Elliott are booked for

Atlanta. Cincinnati. Detroit. Cleveland.

Pittsburgh, Washington, D. C, and Baltimore

in connection with pre-release engagements.

Bridges, with Andre de Toth as the director

and Buddy Adler producing.

INDEPENDENT—A brisk pace is in prospect

for the film-'em-first-set-the-releaselater

school of production. Alex Gottlieb is

gunning "The Fighter," a Richard Conte starrer

based on a story by Jack London, but at

month's beginning had not recruited a director.

Wes Beeman. who heretofore has concentrated

on TV fare, enters theatrical film

ranks with "Dan Western," first in a projected

series of sagebrushers toplining John

Carpenter, with Harold Schuster at the megaphone.

A contribution to the Biblical cycle

is "Joseph and Potiphar's Wife," adapted

from the Old Testament story by Dorrell and

Stuart McGowan, who also will produce and

direct, but who at this writing had not set

the cast. Samuel Fuller will produce and

direct, from his own script, "Park Row," a

newspaper yarn, which was also sans mummers

early in the period.


will get under way at this Culver City

film plant. A romantic trilogy, "Three Love

Stories," will be gunned by Producer Sidney

Franklin, with Vincente Minnelli and Gottfried

Reinhardt as the directors and Pier

Angeli, Leslie Caron and Fernando Lamas

heading the cast. Spencer Tracy and Katharine

Hepburn, who co-starred a season or

so ago in "Adam's Rib," are reunited in another

comedy, "Pat and Mike," with Lawrence

Weingarten producing. George Cukor directing.

James Stewart and Wendell Corey are

the headliners in "Carbine Williams," a biography

of the inventor of the modern carbine

rifle, which Richard Thorpe will meg for

Producer Armand Deutsch. And Mario ("The

Great Caruso" i Lanza steps before the cameras

in Producer Joe Pasternak's Technicolor

musical, "Because You're Mine," with Alexander

Hall as the director.

MONOGRAM—Although producer, director

and cast remained unassigned at month's

beginning, one of two starting subjects listed

by this sutdio is "Wild Stallion," an outdoor

action opus which is slated for Cinecolor filming.

Also on tap is "Jet Job," first of a new

action series starring Stanley Clements, with

Ben Schwalb as the producer but. at this

writing, minus a director. This one casts

Clements as an army test pilot.

PARAMOUNT—Leading off with "Jumping

Jacks." the new Dean Martin-Jerry Lewis

comedy for Hal Wallis Productions, this lot

will see three new entries hitting the sound

stages during the month. In "Jumping

Jacks." which Norman Taurog megs, the

comics become involved with air force paratroopers.

Also in comedy vein Ls "The Military

Policemen." toplining Bob Hope. Marilyn

Maxwell and Mickey Rooney, which George

Marshall will direct for Producer Harry Tugend.

Co-stars of "Botany Bay." a historical

action drama, are Alan Ladd and James

Henry Blanke Has Made

80 Films in 18 Years


Eighty pictures in 18 years is an impressive

record in Cinemania's filmmaking


That is the tallychalked

up by

Henry Blanke with

the completion of

editing on "Room

for One More,"

which co-stars

Cary Grant and

Betsy Drake at


Blanke joined

the studio in

March 1933, and—

Henry Blanke among others

made such successes as "The Story of

Louis Pasteur," "Anthony Adverse."

"Green Pastures," "The Adventures of

Robin Hood" and "Treasurer of the

Sierra Madre."

Mason, the Joseph Sistrom production to be


piloted by John Farrow.


RKO RADIO—A sagebrush flavor pervades

the scheduled starting subjects at this studio

Tim Holt and his saddle-pal, Richard Martin,

will head thataway in "Overland Telegraph," a

Herman Schlom production for which, as

the month began, no director had been assigned.

It will be followed by "This Man Is

Mine." once known as "Covsrpoke." which

casts Robert Mitchum as a professional

rodeo rider and Susan Hayward as the girl

who falls in love with him. Nicholas Ray will

direct for Wald-Krasna Productions.

REPUBLIC — History and action intermingle

in "Minnesota." one of three starting

vehicles at this valley studio. A story of the

development of the Mesabi iron ore deposits

in that state, it will be produced and directed

by Joseph Kane, with Jay C. Plippen the

only cast member thus far set. William Shirley

will portray Composer Stephen Foster as a

young man in "Song of Youth." a biography

with music, for Producer-Director Allan

Dwan. In the femme lead is Muriel Lawrence.

Classified as a variety revue is "Gobs

and Gals." a Sidney Picker production starring

the Bernard Brothers, noted European

pantomimist. who herein make their U.S.

film debut under the direction of R. G.


20TH CENTURY-FOX—Far and away the

busiest in town is the Darryl F. Zanuck

studio, which hits a new activity peak for

the year with seven new subjects at the

starting post. Two of them. "What Price

Glory" and "The Love Man" are under the

aegis of Producer Sol C. Siegel. "Glory," a

new version of the World War I drama,

co-stars James Cagney, Dan Dailey and

Corinne Calvet under the direction of John

Ford, while "The Love Man," a comedy, toplines

Clifton Webb, with Claude Binyon

megging. Producer Julian Blaustein will gun

"Night Without Sleep." a drama

featuring Richard Widmark and Marilyn

Monroe, to be directed by Roy Baker, while

Writer-Pi-oducer Charles Brackett is to

launch "How High Is Up?", a romantic

(Continued on page 24

22 BOXOFFICE December 1. 1951



T^T»m\on AMP HIGH APyiHtUK!^/



;: the


(optives o\

the Corsoir

slave mortl






^EE: savage

warfare of the

desert legions!

This is the first


picture in


i/te /Pforfe^'4fa£e/^^/




Hollywood Report

. . .

(Continued from page 22)

is "The Big League," another biography


"Bright Victory

r Excellent for adults

and youngsters."


". . . one of the enthralling pictures

of your movie year . . . scratch off

'Chalk up this

U-I film as an

Academy Award



"Boxoffice future bright as a silver dollar

. . . tremendously satisfying entertainment."


"Rates Academy Award . . . unquestionably

certain to win enthusiastic

approval from all types of movie-goers."


another niche in the 10-Best lists."


I'Arthur Kennedy's poignant

[^performance in the movie 'Bright

|Victory' strums every heartstring."


Screenplay ty ROBERI BOCKNER • BaseiJ on the novel "Lights Ootly Baynaril Kemlrick







Wiggle Test Goes Electromagnetic

Under Oklahoma Professors Device

NORMAN, OKLA.—The wiggle test has

gone scientific.

Dr. Elwood Kretsinger, associate

professor of speech at the University of

Oklahoma here, has invented an electromagnetic

movement meter which, he claims, will

record an accurate measurement of a theatre

audience's reaction to a motion picture.

Dr. Ki-etsinger's machine makes use of hidden

wires and electromagnetic energy to register

the "wiggles" of the picture audience,

in place of the eyes of an observer under the

wiggle test method of rating children's pictui-es

which has been featured by the Motion

Picture Ass'n of America in compiling its

Green Sheet reports.

The original model is equipped with a wire

that can be attached behind 12 seats. If one

or all of the occupants become restless and

shift their positions, Dr. Kretsinger explains,

the movements are an indication of temporary

boredom, and they affect the electromagnetic

energy in the wire. These variations are

fed through an amplifying device and in turn

cause a pen on a recording instrument to

move and transcribe a wavy line commensurable

to the movements in the seats.

Dr. Kretsinger served in the marine corps

as a radio technician where he learned how

to harness electromagnetic energy.

The inventor points out if one member of

the test group should scratch his nose at a

time when the other 11 are caught spellbound

by some dramatic scene, the line would

look like the dip on a roller coaster. But if

the entire group became bored with it all

and acted as though all of them were ready

to leave any minute, the pen would jiggle

violently on the tape.

The professor says it's not true that people

sleep when bored—unless it happens to

be a classroom or possibly in churches. The

tests with the device have shown an audience

moves about the most when it's most bored.

The instrument was invented for academic

research work and clinical tests. However,

the professor believes its commercial possibilities

may prove just as important in the

long run.

It seems he became dissatisfied with results

obtained by the usual methods when

working on some audience reaction tests at

the University of Southern California^ Hence,

his very own tattletale gadget.

The Daily Oklahoman of Oklahoma City

pointed out that "all sorts of intricate methods

have been tried on test audiences at advance

screenings. Cards are passed out to audiences

on which they indicate their reactions:

observers are planted about theatres to watch

the expressions of folks' faces and to eavesdrop

on conversations in lobbies after the

shows. Ti'ouble with all these methods is that

they aren't accurate because they're controlled

and the audience knows it is expected

to give an answer. This often leads

to dishonest replies when cards are filled out

for often a person doesn't want to hurt anyone's

feelings by telling how he really feels

about a motion picture or play.

"Efforts to find out how audiences are reacting

to particular scenes have run into

snags, too. The card checking method fails

here because those watching the play have to

pause to rate the play, thus losing the thread

or at least interrupting their concentration

from time to time."

Six Distributors Seek

Dipson Case Denial

WASHINGTON—Six of the major distributors

(Warner Bros., RKO, Loew's, Paramount.

Pox and United Artists) and the Shea Circuit

in Buffalo on Monday (26) asked the

Supreme Court to dismiss the petition of the

Dipson Theatres for review of its antitrust

suit against them.

Originally Dipson had sued the eight majors

and the Shea group on the grounds of a

conspiracy to deprive them of proper runs

and clearances in four theatre situations in

metropolitan Buffalo. The district court

turned down all complaints in a series of


separate decisions, including the entire complaints

against Columbia and Universal.

In its appeal to the second circuit court,

Dipson restricted its suit to the six remaining

distributor-defendants and to actions against

the Century and Bailey theatres. The circuit

court upheld the defendants, and Dipson then

abandoned its claims regarding the Century

in its petition to the high court, leaving only

the Bailey at issue.

Dipson claimed the Bailey was demoted

from second to third run as a result of the

alleged conspiracy, with the Shea chain's

Kensington being favored. It charged that

the appeals court misinterpreted and misapplied

the Supreme Court verdict in the Paramount


The reply brief, filed by attorneys Frank

G. Raichle, Edward C. Raftery, Sidney B.

Pfeifer and John F. Caskey, pointed out that

the circuit court's decision had taken note of

the application of the Paramount case and

nevertheless upheld the denial of the suit

by the trial court. Furthermore, the brief

pointed out, Dipson itself had not appealed

the adverse verdict with regard to the other

three situations, and "so far as the Paramount

case is concerned, all four of ine petitioner's

theatres are in identical positions."

Disney's Christmas Show

For Dec. 25 on CBS-TV

NEW YORK—The "Walt Disney Christmas

Show." an hour-long fantasy featuring Disney's

animated characters and Disney himself,

will be presented on the Columbia Broadcasting

television network Christmas day,

December 25, from 3 to 4 p. m., according to

David V. Sutton, vice-president in charge of

sales. This will be Disney's second successive

Yuletide offering, the first Disney show, featuring

an advance glimpse of "Alice in Wonderland,"

having been presented Christmas


This year, Disney will devote more time to

his cartoon characters, including the Uncis

Remus Tar Baby sequence from "Song of the

South," scenes from "Snow White and the

Seven Dwarfs," which RKO will reissue in

1952, and "Bambi" and a preview of scenes

from Disney's next big cartoon feature,

"Peter Pan," which will be released in the

fall of 1952. Bobby Driscoll, Kathryn Beaumont.

Hans Conreid. Bill Thompson and Don

Barclay, who have figured in Disney films,

will be in the holiday cast as will such cartoon

characters as Mickey Mouse, Donald

Duck. Pluto and Goofy.

The telecast will be sponsored by Johnson

& Johnson, manufacturer of surgical dressings

and baby products. Robert Florey, film

director, will pilot the show with Bill Walsh

of the Disney organization producing. Musical

score is by Paul Smith.

Louis Wolfson, Son of TOA

President, Is Married

MIAMI—Louis Wolfson, son of Mr. and

Mrs. Mitchell Wolfson, and Lynn Rabin,

daughter of Mr. and Mrs. Joseph Rabin of

Miami Beach, were married here last week in

the Imperial room of the Roney Plaza hotel.

The elder Wolfson is co-owner of Wometco

Theatres here and president of the Theatre

Owners of America. He acted as best man

at the wedding and another son, Mitchell jr..

was an usher. Approximately 275 guests attended.

The newlyweds left on a honeymoon

to Mexico City, Acapulco and a visit to the

Mayan ruins near Merida, Yucatan.

Daughter for Jesse Shlyens

KANSAS CITY—Mrs. Jesse Shlyen, wife

of the managing editor of BOXOFFICE, gave

birth to a daughter, Nancy Ellen, at

Menorah hospital here Saturday morning

(241. The baby weighed seven pounds, five

ounces. Mother and baby are doing fine. The

Shlyens also have two boys, ages 9 and 5.

Charlotte Branch Winner

In RKO Depinet Drive

NEW YORK—The RKO branch at


with Rovy Branon as manager, won

first prize in the Ned Depinet drive, according

to Robert Mochrie, vice-president and general

sales manager.

Second prize went to Denver, Marvin Goldfarb,

manager. New Orleans, J. Rogers

Lamantia. manager, won third prize and

Atlanta, Ira Stone, manager, was fourth.

In Canada, Harry Cohen's Montreal exchange

was first and Arthur Elliott's Calgary

exchange was second.

Dave Prince, southeastern division, was

first in the district managers' division and

second prize went to Carl Peppercorn. Canadian.

Ben Y. Cammack, southwestern, was

third. Home office representatives winning

were; George Jacoby, first: Elmer Sedin, second,

and J. C. de Waal, third.

Dallas was first in the group prize class.

Detroit was second in Group I: St. Louis was

first and Cleveland second in Group II and

Memphis and Seattle won in Group III.

Russ Morgan, Atlanta field man. won first

prize among exploitation men. Second went

to Bidwell McCormick. Denver. Group prizes

went to Lou Doufour, St. Louis: Hank Howard.

Buffalo: Joseph Longo. Cleveland, and

Alan Wieder. Seattle.


26 BOXOFFICE :: December 1. 1951


In the Newsreeis

Movietone News, No. 95: Movietone's 1951 All-

American; Truman talks about 1952; tension grips

Suez canal; Tokyo hails Joe Louis; Vishinsky pets

dove ot peace.

News of the Day. No. 225: All-American stars and

ploys of 1951; British move to end terror in Suez

zone; Paratroopers drill in Korea; arms issue stirs

UN Paris meeting, junior rodeo.

Paiomount News, No. 28: Operation Show-Off a

success; Joe Louis still champ in Tokyo; prohibition

party names candidate; 1951 All-American football


Universal News. No. 511: Egyptian crisis; Truman's

speech; B-29s back to battle; Santa Claus

lakes a bow; Tokyo hails Joe Louis; billiard aces

tee off; junior rodeo.

Warner Pathe News, No. 30: Will Truman run?

He doesn't say, Taft campaign headquarters open

in Washington; latest films of crisis in Egypt; UN

paratroopers in mass practice jumps; Lovett, Acheson

and Harnman meet at Ike's headquarters; Doris

Day opens '"Toys for Tots" drive; New York

Czech railmen who fled Reds arrive in New York;

feather fashions from France; a seal goes Hawaiian;

Berlin—conine cafeteria.

Movietone News, No. 96: Hope for Korea truce by

Christmas; Ike greets new GIs in Germany; trains

crash under sidewalks of New York; masked priests

accuse Reds; Egyptians march against British; Australia

picks Miss Kangaroo; 117-year-old man sees

first movie; football—Tennessee-Kentucky, Princeton-

Dartmouth, Illinois- Northwestern.

News oi the Day, No. 226: Priests crash Iron

Curtain— tell of Red terror; Egyptians demonstrate

against British; Israel guards border from Arab

terroists, Korea cease-fire line agreed upon; Gl war

brides from Korea; spotlight on baby; Tennessee

trounces Kentucky, holds top grid place; Joe Louis

tackles army and navy.

Paramount News, No. 29: Korea— big problems on

road to armistice; Egyptians stage silent parade

m Cairo; headlines from Europe: French President

Auriol host of New York delegates; Rome—NATO

council meeting; Rotterdam—General Eisenhower

welcomes first Canadian army unit committed to

Europe under NATO; gridiron season climax; Kentucky

vs- Tennessee; Stanford vs. California.

Universal News. No. 512: European defense; demonstrations

in Egypt; floods hit France; Asiatic war

brides; tood tor prisoners; Joe Louis in Tokyo; football—Tennessee-Kentucky,

California-Stanford, Michigan


Warner Pathe News, No. 31: Truce teams set

cease-fire line in Korea; Cairo in silent demonstration;

Berkley in Japan on way to Korea; advance

in Pans for Big Three talks; Pearl Harbor remembers

ten years back; Joe Louis in exhibition bout;

football—Harvard and Yale tie; Tennessee beats



Telenews Digest, No. 47A: England—royal homecoming;

Korea— paratroops practice up; Washington

—Lodge heads Ike's campaign; worst flood in

Italy's modern history; Berlin—anotfier battle m

cold war takes place m Potsdamer Platz; Tokyo

Joe Louis arrives for an exhibition tour; Algiers

new French governor gets a real native reception;

football—Browns beat Giants.

Telenews Digest. No. 47B: Disabled veterans'

Thanksgiving; Truman opens fire; Germany—Hitler's

hideout; Austria—exclusive films of raging oil fire

in Soviet zone; Germany—Babs Hutton and her new

beau, tennis champ Baron von Cramm; Cincinnati

new job for midgets—working on jet engines; Scotland—British

navy tests a new seasick pill—on

army guinea pigs; Denver—midget auto race,

Telenews Digest, No. 48A: Indo-Chma—French cut

Red lifeline, Egypt— silent protest; Malaya—Operation

Starvation; India—new Gandhi; Italy— flood toll

mounts; Paris—NATO opens a school for soldiers of

12 nations; Strasbourg—American visitors to the

Council of Europe urge unity; Pans—Germany's

Chancellor Adenauer brmgs his nation closer to

joining western Europe's community; Coventry

visitor from Russia; football—Harvard-Yale classic

Kodak Employes to Share

Wage Dividend March 7

ROCHESTER. N. Y.—Approximately 48,000

employes of the Eastman Kodak Co. will

share an estimated $20,300,000 in wage

dividends March 7, 1952. Based on their

salaries from 1947 through 1951. they will

receive $27.50 for each $1,000 earned. About

$14,500,000 will be divided amoung the 33.000

workers in the Rochester plant.

The wage dividend plan has been in effect

for 40 years. Each dividend must be voted by

the board of directors. It is based on common

stock dividends for the year and earnings by

individual employes for the preceding five


United Art'ists to Release

// Films Early in 1952

NEW YORK— United Artists will release 11

major productions during the first five

months of 1952. according to William J.

Heineman. vice-president in charge of distribution.

He pointed out that the new lineup

of pictures from leading independent producers,

some in color, all representing big

budgets, was the "proudest lineup of pictures

to bear the United Artists label since the

end of the last war."

The new year's first major offering, to

be released January 16. will be: "Another

Man's Poison." directed by Irving Rapper for

Douglas Fairbanks jr. and his associates.

H. Alexander MacDonald and Val Guest.

Bette Davis, Gary Merrill and Emlyn Williams

are starred and Anthony Steele and

Barbara Murray are featured.

Two other January releases will be: "The

Lady Says No," directed by Ross-Stillman

Produced by Frank Ross with Joan Caulfield

and David Niven starred, for January 4, and

"Chicago Calling," an Arrowhead picture directed

by John Reinhardt, starring Dan Duryea

and Mary Anderson with Gordon Gebert,

for January 11.

Eight other features scheduled for release

during the following four months are now

being edited and scored. They are: "High

Noon," Stanley Kramer's production starring

Gary Cooper and directed by Fred Zinnemann

with Thomas Mitchell, Lloyd Bridges.

Otto Kruger. Henry Morgan. Lon Chaney.

Katy Jurado and Grace Kelly featured; "The

African Queen," a Horizon Pictures production

in Technicolor, directed by John Huston

and co-starring Humphrey Bogart and

Katharine Hepburn with Robert Morley;

"The Green Glove,' a Benagoss Production

directed by Rudolph Mate starring Glenn

Ford, Geraldine Brooks and Sir Cedric Hardwicke

with Gaby Andre; "Saturday Island,"

produced in Jamaica in Technicolor by David

E. Ross and directed by Stuart Heisler. starring

Linda Darnell with Tab Hunter and

Donald Gray; "One Big Affair." produced by

Benedict Bogeaus in Mexico City, starring

Evelyn Keyes and Dennis O'Keefe with Mary

Anderson and Connie Gilchrist; "A Tale of

Five Women." tilmed in six capitals of Europe

by Alexander Paal, with Bonar CoUeano and

Gina Lollobrigida from Rome. Eva Bartok

from Vienna, Karin Himbold from Berlin,

Anne Vernon from Paris. Lana Morris from

England and Barbara Kelly from America:

"Tightrope," first production from the newly

formed Aspen Product, directed by Robert

Wise with John Forsythe starred and "Actors

and Sin," directed and produced by Ben

Hecht, starring Edward G. Robinson. Mar.sha

Hunt and Eddie Albert.

"These 11 are the beginning of a new

chapter in our career." Heinemann added,

and "there will be many more, equally important,

to announce in the very near future."

Six United Artists branches have gone

over their sales quotas in the 11th

week of the "Drive All the Way With UA"

sales drive, according to Heineman. The drive

will continue until the end of 1951.

The New York branch, which has exceeded

its quota by more than one-third for a percentage

standing of 133.8, is in first place

with the New Orleans branch, with 122.3 per

cent of its quota, second. The next four are:

Charlotte, with 111.2 per cent; San Francisco,

with 107.5 per cent; Denver, with 102.1 per

cent, and St. Louis, which topped its quota

with 100.2 per cent.

Ralph Amacher to Head

UA Kansas City Branch

NEW YORK — Ralph Amacher, former

United Artists sales manager in San Francisco,

has been named UA branch manager

in Kansas City by William J. Heineman. vicepresident

in charge of distribution. Amacher

fills the vacancy created by the death of

William Truog November 16.

Before joining UA in San Francisco,

Amacher headed the Seattle-Portland operations

of Eagle Lion films.

HALLMARK ZONE MANAGERS MEET—Zone managers of Hallmark Productions,

Inc., from all film exchanges in the U.S. and Canada were tied up in meetings and

Movietime U.S.A. ties November 16-18 at the General Denver hotel, Wilmington, Ohio.

Seen above, left to right: Dick Edge, Seattle-Portland-Salt Lake City exchanges;

Clarence Symons, Detroit-Milwaukee; Rex Ochs, west coast zone manager shifted to

Oklahoma City-New Mexico-Denver exchanges, and Bill Burger, Texas zone manager

upped to Chicago-Indianapolis zone. Other personnel shifts announced by Hallmark

prexy Kroger Babb and general manager Jack Thomas, Carl Garner from .Atlanta to

Dallas; Bud Banniza from Oklahoma City to Atlanta, and Ernest Warren, appointed

zone manager of the Boston-New Haven exchanges.

BOXOFFICE December 1, 1951 27






(STORY OF THE B29 (l:(





Screen P/oy by







iSL miER BRENNAN • «iiiiam ching • uu bonnelu • urn »«ty it • pennv edwards




This chart records the performance of current attractions in the opening week of their first runs in

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs

are reported, ratings are added and averages revised. Computation is in terms of percentage in

relation to normal grosses as determined by the theatre managers. With 100 per cent as

"normal," the figures show the gross rating above or below thot mark.

•.jy ,v^A.^w -^Ai yy^M

Is Amazing On The Screen... and

SENSATIONAL At The Boxoffice!!

We're bursting our superlatives at the seams over the latest hit in

Paramount's steady stream of hits! We wish you could talk personally

to exhibitors in all 253 cities where it's played. They figured it to be

big -and it

turned out to be sensational!

For instance: a 5- year non-holiday record opening in Denver; a new

4-year record in Philadelphia; biggest Paramount opening in months in

Buffalo. Far beyond expectations right across the entire country, including

Denver, Hartford, Chicago, Minneapolis, Seattle, Providence, Kansas


Lincoln, Akron, Tucson and scores of other spots.

This George Pal production is the spectacle-thriller

that's absolutely in a class by itself in performance...

such amazing entertainment that business

is up like a rocket!



Color by


Produced by George Pal

Directed by Rudolph Mate

Screeenplay by Sydney Boehm

Based on a Novel by

Edwin Balmer and Philip Wylie

^--^-- ""^f^



did this car

come from?

Most of us think that new cars come

from big auto-making cities.

can slow up production seriously. A few

missing doorhandles can stop an assembly


But the auto makers never let that line

stop. They keep their cars rolling by using

the speed of planes. They bring in needed

parts by Air Express!

Today, with increased production for

defense, Air Express speed helps keep the

tanks and planes rolling, too. Whatever

your business, here are the unique advantages

you can enjoy with regular use

of Air Express:

IT'S FASTEST — Air Express gives the

IT'S DEPENDABLE — Air Express provides

one-carrier responsibility all the way

and gets a receipt upon delivery.

IT'S PROFITABLE—Air Express expands

profit-making opportunities in distribution

and merchandising.

For more facts call Air Express Division

of Railway Express Agency.


But the fact is, new automobiles arc

assembled in these cities—but their hundreds

of parts come from every state in

the union!

Bringing in these parts involves plenty

of expert timing. A few missing pieces

fastest, most complete door-to-door pick

up and delivery service in all cities and

principal towns, at no extra cost.


Air Express Division of the Railway

Express Agency arranges everything.



32 BOXOFFICE December 1, 1951






Associate Editor







In a suburban home in Bellaire,

Ohio. Tuesday this week (27) Paramount

exploiteers put on a premiere

for Bob Hope's latest picture, "My

Favorite Spy," at a private screening

in the parlor of Mrs. Anne

Kuchinka's home.

Thousands of people crowded the

area to get a glimpse of Bob Hope

and the scores of newsmen attending

the unique premiere. Columns

of free space the incident inspired

in hundreds of newspapers, and the

pages of publicity yet to break in

the national magazines, attest to

the high public interest.

The big thrill of having a premiere

right in her home belonged to Mrs.

Kuchinka and was shared by her

neighbors and fellow townspeople.

There must have been millions of

other theatre patrons envying Mrs.

Kuchinka and at the same time

feeling a vicarious pleasure in her

good fortune.

Showmanship has been defined by

many people and in many ambiguous

terms. Imagination must take

precedence, however, in any interpretation

of showmanship. And

imagination which in turn fires the

imagination of a large segment of

the public can truly be termed an

outstanding example of showmanship.

Jerry Pickman and his staff of exploiteers

at Paramount are deserving

of an accolade for their imagination

in promoting a private fireside

premiere starring Mr. and Mrs.

Movie Fan for a change.

As a refreshing sidelight to a

story published in last week's Showmandiser,

we have a letter from

Harold Stern, manager of the Vogue

Theatre in the Bronx, N. Y. Stern

recently concluded a successful

Beautiful Child contest with a

judges committee composed of Macdonald

Carey, film star; Candy

Jones, well-known model; and Russell

Paterson, the illustrator.

Many of Stern's colleagues were

surprised to learn that, after advertising

the appearance of the

judges for almost a month in advance,

they all showed up^as advertised.

The surprise element

derives from the fact that the Vogue

is a sub-subsequent run house.

(Continued on next page)

Syracuse Atom Bomb Short Gets

Big-Scale Premiere at Keith's

Fusing two separate campaigns for "Painting

the Clouds With Sun.shine" and a special

March of Time release, "And a Voice

Shall Be Heard." Sol Sorkin. manager of the

RKO Keith's, Syracuse. N. Y., had earnest

cooperation from civic officials, commercial

enterprise and civil executives in

arousing wide interest in the program.

The short film was produced by contract

for the General Electric Co. That organization

made the premiere showing a matter

of great local interest by acting as host

at a cocktail party attended by prominent

Syracuse citizens before they were transported

to the theatre to see the premiere.

The film deals with the recent to determine

the effect and emergency handling

of a large-scale atom attack on an American


General Electric also paid tor a marquee

valance advertising the film, supplied a

large exhibit of electronic devices in the

theatre lobby, and obtained a giant searchlight

from the fire department for the premiere

as well as drum corps to head a parade

to the theatre. In addition station

WNDR recorded the premiere activities from

the lobby and rebroadcast them through

G.E. The local press was generous in coverage

with both reporters and photographers.

Highlight of the campaign to exploit

"Painting the Clouds With Sunshine" was a

tieup with the Berwald Concert singers. A

trailer invited amateur performers to enroll

for auditions and those who qualified were

promised an opportunity to participate in a

concert in conjunction with the premiere.

Supplementing the premiere stage ceremonies

for the .short subject, therefore, the choral

groups presented a medley of songs including

"Painting the Clouds With Sunshine"

.JtHis z^.

General Electric Co., supplies searchlights

and band ior opening night in


and tunes composed by the late Sigmund


Capital records arranged for window tieups

in seven downtown music shops plugging the

theatre dates; disk jockeys featured music

from the production with theatre credits, and

a mystery tune contest was sponsored on

the Bob O'Donnell show over station WSYR.

According to Sorkin. results of the exploitai;ion

for the show made an appreciable improvement

in attendance and grosses.

Uses Color Heralds

R. T. McNamara. manager of the Allyn,

Hartford. Conn., distributed several thousand

special exchange heralds in full color to exploit

"When Worlds Collide." One side of

the herald was imprinted with "See" copy plus

theatre dates.

Lobby promotion includes exhibit of defense electronics display and recruiting booth to

enlist civil defense volunteers. Interest is evident.

BOXOFFICE Showmandiser :: Dec. 1, 1951 — 269 — 33

Two Contests Create

Interest for 'Anne'

At New Haven

Two contests, one sponsored by the Italianlanguage

newspaper, Corriere del Connecticut,

and a guessing contest in a downtown store

window were among some of the promotion

facets which helped to exploit "Anne of the

Indies" for Sid Kleper, manager of the College

Theatre, New Haven.

The newspaper ran a three-column linedrawing

of an action scene from the picture

and offered guest tickets to readers for

the best crayon or water-color of this sketch.

Picture and theatre playdates were prominently


A one-gallon glass jug filled with pennies

was planted in a prominently located store

window, with a sign inviting the public to

guess the number of coins in the display.

Theatre passes were again offered as prizes

for those coming closest to the exact figure.

Music stores plugged the sheet music with

posters and accessories advertising the theatre

attraction. Daily announcements on radio

stations WBIB and WYBC advertised the

playdates, and station WELI sponsored a

one-day anagram contest based on the title

of the picture. Station WAVZ sponsored a

tune identification contest for two days, with

picture and theatre getting liberal plugs.

Milk bars featured an "Anne of the Indies"

pirate sundae. Special window tieups were

made with hobby shops, book stores in conjunction

with pirate and action stories, beauty

salons, women's specialty shops and jewelry


One of the daily newspapers published a

a story announcing that all adults attending

the opening day performances at the College

dressed in pirate costume woud be admitted


Two thousand two-color heralds were distributed

at Yale Bowl following a football

game. A girl dressed in pirate costume

walked through the downtown shopping district

carrying signs lettered with provocative


In the theatre lobby, giant cutouts from the

24-sheet were mounted and cut out as standee

displays. For current ballyhoo, pennants were

strung around the marquee, and a flash front

helped to attract attention to the picture.

Stage Games Increase

Saturday Attendance

For a period of seven weeks, Addie Addison,

manager of the Bibb, Macon, Ga., built up his

Saturday matinee kid trade for an average of

150 to 800 kids every week. Each week, the

youngsters participated in contests and stage

games, and received a gift from a grab-bag.

Local merchants sponsored the stage activities

and provided ice cream, toys, etc., in

addition to the prizes.

Uses 24-Sheet Truck

A truck bannered with 24-sheets heralding

the opening of "Across the Wide Mi.s.souri"

at the Gopher Theatre, Minneapolis, was one

of several effective ballyhoos used by Manager

Gordon Rydeen. The truck covered the

downtown area during peak shopping hours

and also toured the .suburban neighborhoods.



1 til


(Continued from preceding page)

When Stem phoned Macdonald Carey

and asked him to judge the contest, the

star accepted graciously and with alacrity.

Apologetically, Stern explained he could

make no guarantees regarding publicity or

advertising. Carey then gave the lie to

the impression that all stars are stuffed

shirts with big heads by replying that he

needed the theatre as much as the theatre

needed him.

It might help to lower some of the raised

eyebrows, occasioned when Carey showed

up at the Vogue, by noting that Stem

operates on the theory that if a manager

wants something which may help his business,

the simplest way of getting it is the

way he does—by asking.

That, too,

requires imagination.

— Chester Friedman

Officials Christen

Streetcar 'Desire'

Tlie Indiana state premiere of "A Streetcar

Named Desire" at Keith's in Indianapolis

had an advance publicity build-up for three

weeks by Manager Dal Schuder. Theatre

lobby displays, teaser ads and radio plugs

helped to whet the appetite of the patron

and a novel tieup with the city transportation

company supplied additional interest on

opening day.

A trolley car was stopped in front of

Keith's for five minutes, during which impressive

ceremonies were staged while the

car was christened "Desire." Radio station

WIBC recorded the speeches on tape and

broadcast the details later that day. Officiating

were theatre executives and heads of

the transportation company.

All three daily newspapers in the city

carried news stories and photos, with mention

of the theatre attraction and playdates.

Merchants G^operate

On Beauty Competition

With cooperation from civic-minded merchants.

Bob Harvey, manager of the Broadway,

Timmins, Ont., recently conducted a

successful beauty contest which attracted a

capacity audience to the theatre. The merchants

supplied an assortment of gifts for

winners, which were placed on display in the

theatre lobby. Local beauties were invited to

enter their photos in the competition, and

these were placed on an attractive board

amidst the gifts.

Sets Four 'Alice' Displays

Harri.son Howe, manager of the Paramount,

St. John, N. B., made an outstanding tieup

with Calp's department store in conjunction

with his engagement of "Alice in Wonderland."

The store devoted four front window.s

to "Alice" merchandise, with are advertising

the picture playdates. Displays inside

the store further helped to focus attention

on the Paramount booking.

— 270 —

Legion Post Selects

Veteran of Year as

Tie-in for 'Tanks'

The Lima (Ohio) Ordnance Depot, the army

recruiting office, and the American Legion

cooperated with Ted Davidson, manager of

the Ohio Theatre in Lima, in exploiting "The

Tanks Are Coming."

Through army officials, one-sheets advertising

the picture with theatre credits were

posted on all army A-boards, and an army

tank was on exhibit in front of the theatre

three days prior to playdate with recruiting

signs urging the pubUc to see "The Tanks Are


On opening night, a huge army searchlight

fingered the sky from in front of the

Ohio, attracting large crowds to the area. The

American Legion, in conjunction with the picture,

named a Veteran of the Year, the publicity

getting extra space in the local columns.

The selected candidate received a scroll on the

theatre stage opening night, with due ceremony.

The American Legion band and contingents

of uniformed army personnel paraded

to the theatre prior to the stage ceremonies.

Public-spirited merchants sponsored a 75-

inch newspaper ad incorporating a large cut

for the world premiere showing of the picture,

topped by an American Legion salute to their

veteran of the year.

Advance lobby displays and window tie-ups

further helped to exploit the playdates.

Log Cabin Boxoffice

Sells 'Convict Lake'

Leo Charlton, manager of the Oxford, Hali

fax, N. S., transformed the boxoffice into a i

log cabin to direct attention to his engagement

of "The Secret of fconvict Lake." The

stnut proved to be a real eye-catcher and

was responsible for increased attendance diu'-

ing the picture's run.

The decorative panels on the walls above

the theatre entrance are used regularly by

Charlton for inexpensive displays which serve

to publicize coming attractions. Litho cutouts

are judiciously spotted against these

panels, with a sign calling attention to the


Contest in Newspaper

Promotes 'Missouri'

Ben Geary, manager of the Athena, Athens,

Ohio, had an effective tieup with the classified

ad section of his daily paper as part of

his campaign to exploit "Across the Wide

Missouri." The paper used the mat contest

for three successive days with the headline,

"Follow the Indian Trail of Clark Gable, etc."

A box on the front page called the attention

of readers to the contest. Theatre passes were

offered daily as prizes to winners.

Chiets Bally 'Defiance

Lobby ballyhoo for "Fort Defiance "

prior to

its opening at the Paramount in Denver, included

four chiefs repre.senting a tribe of Indians

who performed ceremonial dances for

theatre patrons. Stunt wa.s arranged by

Manager Ralph Batschelet and was publicized

in the columns of the Denver papers.

BOXOFFICE Showmandiser :

: Dec. 1, 1961



















Photos Indicate 'Callaway Went Thataway

Carl Rogers, manager oi Loews, Dayton, came up with a lew

new ideas as well as old ballyhoo stunts to help him put over

"Callaway Went Thataway." He iound a new use for placards,

placing them on 50 hydrants in the dowtitown section. His sandwich-sign

man is shown second from left with an idea borrowed

from a Coney Island souvenir photo gimmick. Barrel stunt drew

many people—and laughs— in front oi the theatre. Title was catchline

that caught on with the public. Marquee cutout, right, also

has the thumb-directional idea which created oral publicity for

the picture.

Civil Defense Aides

Publicize 'Earth'


W. J. Straub, manager of the Hippodrome,

Pottstown, Pa., tied in with the civil defense


to run a special test of all sirens in the city

at noon on opening day of "The Day the

Stood Still." The director of civil de-

went on the air to urge the public to

the picture.

Straub went before the science class in the

local high school and made a personal pitch

for the picture. Two hundred and fifty robot

masks with theatre imprint were distributed

children in the grade schools.

Litho cutouts adorned the lobby and were

out front. Three teaser trailers were

screened a month in advance, 50 counter

cards were placed in stores, and a quantity

of window cards were exhibited in clubs,

bars and barber shops, aimed at male

A local merchant sponsored a

deal for the distribution of 1,000 tabloid


A coat-hanger matinee on opening day,

sponsored by a dry-cleaning establishment,

insured top attendance for the matinee. A

turkey giveaway on the stage the night of

the show helped build adult attendance that


Circular Is Elongated

For 'Little Egypt' Art

The unusual size and layout of a special

herald prepared by W. S. Samuels, manager

of the Lamar, Beaumont, Tex., helped sell

"Little Egypt" prior to its recent engagement

there. The circular measured seven inches by

20 inches, and featured a full-length illustration

of Rhonda Fleming in a dance pose.

Special copy augmented the layout, emphasizing

the "hootchie-kootchie dance that rocked

the Chicago World's Fair."

Horror Program Sold

With Mummy Display

Ray Boyea, manager of the Mohawk Theatre,

Amsterdam, N. Y., created an effective

lobby display to ballyhoo a horror program

consisting of "The Mummy's Curse" and

"House of Horrors." With rolls of paper and

some padding, he built a dummy figure with

the head wrapped in white cloth. This wa.s

placed on a table under a green spotlight.

Special heralds were placed nearby with a

sign urging patrons to "take one."

To get greater attention for his trailer, a

piece of green gelatin was placed before the

projector aperture, thus tinting the screen.

Brewery Tieup Nets Ale

For Patrons in England

R. G. Mason, manager of the Gaumont

Cinema, Sheffield, England, made a tieup

with the Hope & Anchor Breweries, Ltd.,

and promoted 240 half-pint bottles of Jubilee

stout. The bottles were placed in overimprinted

wrappers and presented to patrons

at specified periods a week prior to the opening

of "Red Mountain." The giveaway was

advertised sufficiently in advance. The deal

was squared with a plug for the ale on the

wrapper and the tie-in line, "We hope you

will enjoy the stout as much as you will 'Red


Postcards for 'Earth'

J. p. Harrison, manager of the Campus Theatre,

Denton, Tex., mailed postcards to a

select list of theatre patrons, imprinted with

an advance plug for "The Day the Earth

Stood Still." With the selling copy was a cut

of Drew Pearson and his prediction that the

film will be one of the most talked about

pictures of the year. He further predicted

that the recipient of the card would be one

of a thousand who would not miss seeing

"this interplanetary shocker."

Legion Tieup Sells


Bill Dodds, manager of the Paramount,

Hamilton, Ohio, recently joined his local

American Legion post and made it the basis

of an excellent publicity tieup in conjunction

with the booking of "Flying Leathernecks."

The tieup culminated in special stage ceremonies

opening night at which time Dodds

was inducted as a member of the post. The

commander of the post and a marine recruiter

addressed the audience, and a marine

veteran from Korea related some of his

war experiences.

Dodds arranged for a color guard from

the marine recruiting group and staged a

parade to the theatre with contingents of

soldiers and Legionnaires. Music was furnished

by the high school band, the marine

league band and the Legion band.

An exhibit of weapons was set up in the

theatre lobby along with a recruiting booth

for the marine corps.

Masked Ballyhoo Man

Steps Out for 'Golden'

Ray LaBounty, manager of the Liberty,

Cumberland, Md., used an effective street

ballyhoo for the engagement of "The Golden

Horde." He had a man wear a mandarin

dressing robe and hat with a Mongolian mask

covering his features. The man. well over six

feet in height, carried a sign plugging the

playdates and attracted unusual attention

everywhere he appeared.

To exploit "A Streetcar Named Desire," La

Bounty sold a co-op herald to a local merchant

and had his ushers deliver them houseto-house.

An additional quantity was mailed

to the rural routes. Personal letters were addressed

to members of clubs and civic organizations,

and cards in taxicabs helped to

stimulate interest in the film production.

BOXOFTICE Showmandiser :

: Dec, 1, 1951 — 271 — 35

Originality Plus Standard Media

Keep 'Earth' Publicity Whirling

Twentieth Century-Fox is putting cash on

the line as an incentive for theatremen to

get behind local sales promotion of "The

Day the Earth Stood Still." Judging from

the number of entries and the scale of these

campaigns, reports on which arrive at BOX-

OFFICE daily, the picture may claim distmction

as the most exploited film of the

year. The campaigns follow a standard pattern

of promotion and tieups. mixed with

all the trick gags and ideas the contestants

have been accumulating during their experience

as showmen.

One of the more original ideas used to

gain extra publicity was conceived by Adam

Goelz, manager of the Hippodrome in Baltimore.

Goelz dispatched a theatre employe

to Washington, then had him fly by TWA

back to Baltimore. During the flight, the

man was dressed in a space suit, arriving

as "a man from another world."

Goelz tipped the newspapers with the

result that there were photographers on hand

when the plane landed. A recruiting sergeant

for the marines was also on hand ready to

sign up the visitor for service. The stunt

was also productive publicitywise through

interviews on Baltimore radio and television



Supporting the regular theatre advertising,

Goelz distributed 20,000 special tabloid heralds,

most of which went out as inserts in

the Baltimore Home News. Theatre displays

featured cutouts of the robot with special

lighting effects. Soda fountains featured a

drink called "The Robot." A window display

was arranged at the Enoch Arden library

and a space suit man appeared in public

places and on the streets with signs calling

attention to the Hippodrome engagement.

Ray Boyea, manager of the Mohawk Theatre,

Amsterdam, N. Y., used the top of his

marquee for an unusual stunt which had

hundreds of people stopping to report a "fire."

A huge cutout of the robot was placed on

the canopy where it was visible to motorists

and tourists. A steam line was run behind

the figure and at night colored bulbs gave

the impression there was a fire in progress.

This created excellent word-of-mouth publicity.

A space suit man, acting like a robot,

attracted attention to the picture in the

business area and a sound truck was engaged

to tour the downtown and suburban

sections. Thirty pictorial three-sheets were

posted: tabloid heralds were mailed to 2,000

rural boxholders and distributed by news

carriers in the urban sections, and through

a tieup with the Civil Defense committee,

volunteers were enlisted in the lobby throughout

the run of the picture.


At the Palace Theatre, Meriden, Conn..

Manager Tony Massella used every possible

outdoor medium to sell his playdates. He

used a flash front, auto bumper strips,

window cards, miniature die-cut standees,

litho posters, snowbirds and tabloid heralds,

all prior to opening.

Merchant shopping bags were imprinted

with theatre copy, place mats with imprint

were distributed to eating places, pay envelopes

distributed at factories carried picture

and theatre copy and window displays

were set with many merchants.

In addition, Massella had the library distribute

bookmarks and set up book display,^:

he promoted free radio time, gave out 200

robot masks at local schools and enlisted the

cooperation of teachers who plugged the film

Exhibit of astronomical equipment and photos ol the solar system at the Paramount Theatre,

Portland, Ore., were borrowed through the courtesy oi ofiicials at the Oregon Museum

of Science and Industry.

Marine non-coms greet the "man from

another world" as he alights at Baltimore

airport from Washinglon. They

were there to sign him up as a recruit

and to help promote "The Day the

Earth Stood Still."

in classrooms.

A street stunt, used by Manager Lou

Cohen at the Poll Theatre, Hartford, Conn.,

resulted in a new photo being published by

the Hartford Times. Cohen announced that

a "man from Mars," a space suit man, would

release 50 giant target balloons, each with a

pass attached, at a specified time and place.

The editor of the paper, impressed by the

interest of the public, ran the picture.

The theatre also received additional coverage

from the press and from radio news

commentators and disk jockeys.

Oscar Nyberg, manager of the Paramount

Theatre, Portland, Ore., tied up with the Oregon

Museum of Science and Industry to

obtain a novel lobby display which helped

arouse advance interest in his playdates.

An enlarged photograph of the moon was

one of the features of the exhibit and the

museum director supplied several telescopes

and a variety of photographs of constellations

and planets which made an effective



At the Oriental Theatre in Portland, Manager

Bert Gamble also procured an unusual

exhibit for his lobby. This consisted

of two cast-iron robots. The nose, eais.

etc., were large nuts affixed to bolts and

were impressive in appearance.

Duke Stalcup, manager of the Martin Theatre,

Opelika, Ala., took to the air to sell

his playdates by using special recordings on

radio station WJHO and the Auburn station,

WAUD. He also promoted free plugs via a

co-op deal with a quiz program on WJHO.

Every highway leading into town was

posted with three- and six-sheets. A sound

truck ballyhooed the picture in the rural

areas, and during the current engagement,

a searchlight truck was stationed in front

of the theatre, the light attracting people

from the entire area.

In the lobby, Stalcup displayed a 24-sheet

cutout of the robot with a modified oscillating

fan providing animation by moving the

arm and leg of the girl in the robot's arms.

A huge telescope was constructed and patron.s

were invited by a sign nearby to "Look

5,000 years into the future." Persons who

"peeked," had the illusion, through special

optical effects, of seeing robots, space ships

and planets whirling around on a vast horizon

of star-filled sky.

36 — 272 — BOXOFFICE Showmandiser

: : Dec. 1, 1951























to opening. Advance and current stories

planted in the Norwich Bulletin and

Record. Exchange heralds were imprinted lo-

and inserted in Sunday newspapers

to opening, through the cooperation of

the Shea news agency.

A movie title quiz based on films starring

Shelley Winters was promoted through special

heralds. Sidewalk stencils were placed at

important crosswalks, and advance lobby displays

featured Shelley Winters portraits with



1 prior



FPC Chain Managers

Build Up Goodwill

Via Royal Visit

The result vi.sit of Princes.s Elizabeth and

the Duke of Edinburgh to Canada gave

Famous Players Canadian theatre managers

many opportunities to demonstrate their civic

loyalty, pride and showmanship.

Jack Watson, manager of the Grand,

Regina, Sask,. earned the of the

commanding army officer in the area and

an editorial in the Regina Leader-Post by

opening his refreshment bar and serving hot

coffee to troops lining the streets while

awaiting the arrival of the royal couple.

Many of the troops had been standing for

two hours in the cold when Watson decided

to ."^erve the steaming hot drink.

Bill Murke, manager of the Capitol, Brantford.

Ont., is another showman who made a

hit with the townspeople. When the visiting

royalty arrived, it was night and illumination

was inadequate along the line of march.

With foresight. Burke had arranged with

city officials to place spotlights on the roofs

of the Capitol and Paramount theatres, and

persuaded lATSE operators to volunteer

their services in installing and operating the

spotlights. As a result, the spectators had

a good view of the royal visitors. Although

the theatres were closed as part of the

holiday. Burke ordered all lights turned on

so that in front of both houses, the spectators

had the advantage of extra illmumination.

Pocketbook Tieup Aids

'Raging Tide' at Norwich

The engagement of

"The Raging Tide" at

Poll Theatre. Norwich. Conn., was preby

a strong exploitation campaign preby

Manager Joseph Boyle. The Kaufman

news agency cooperated by distributing

to news dealers, advertising the Perma

of the book adapted to the screen. The

also bannered its trucks with signs

the theatre dates.

Teaser ads were placed in the classified col-

of the local press beginning three days



'People vs. O'Hara' Copy

Is Printed on Summons

For "People Against O'Hara." Al Hatoff.

manager of the Park Theatre in Brooklyn,

distributed several thousand heralds made up

to represent an official court summons. To

achieve a realistic appearance, regular form

summonses prepared by a law-blank publishing

firm were purchased and imprinted with

proper copy. The stunt was especially effective

since the associate feature. "The Law

and the Lady," was also suitable for a "legal"


BOXOFFICE Showmandiser :: Dec. 1. 1951

Clown Appearance Has

Excellent Publicity

The personal appearance of the popular

Howdy Doody clown, Clarabel, at the Strand

in Delaware, Ohio, gave Manager Monroe

Kaplan an opportunity to tie up with his local

schools and assure top attendance.

He arranged a personal appearance of

Clarabel on the Columbu.s television station,

contacted 14 schools in the area and got each

to make announcements in classrooms.

Teachers assisted by passing out circulars

advertising the show to their students.

In four .schools, Kaplan obtained permission

to address the students at a.ssembly and

also had the cooperation of four supermarkets

in the distribution of circulars.

Blind Date Contest

Ties in Festival

With excellent new,spaper publicity punctuating

each phase of the campaign, a Blind

Date contest conducted by Joseph Bugala,

manager of the Manos. Uniontown, Pa., was

tied in with the Fall Foliage festival, annual

event sponsored by local merchants.

Thirteen couples were selected by balloting

among 17 Fayette county high .schools. The

girls were chosen by the votes of their schoolmates,

and they, in turn, chose their own escorts.

Six couples were dated on the stage of

the State one night and seven couples were

presented to the audience the following night.

Don C. Hayman, editor of the Evening Standard's

Junior Reporter club, acted as master of

ceremonies for the two shows.

A festival queen was selected from among

the 13 couples. All 13 couples received prizes

and were guests at a Cinderella Couple dinner.

Retail stores featured window displays,

and high school faculty members cooperated

with Bugala.

Football Squad Tie-in

Aids 'Golden Horde'

A tie-in angled on the title of "The Golden

Horde" got extra news stories in the press

for Dillon Krepps, manager of the United

Artists in Detroit.

Krepps slanted his story on the fact that

the Wayne university football team has been

called the Tartars for a quarter of a century.

Historically, "The Golden Horde" is

known as the Tartar tribe and it was this

coincidence that inspired Krepps to invite

the Wayne football squad to be his guests on

opening night of the picture.

In addition to newspaper publicity, university

officials cooperated in the promotion

of the theatre playdates through bulletins.

Merchant Spots Puzzle

In Ads for 'Sunshine'

Jack Harvey, manager of the Palace. Danbury,

Conn., arranged a novel tieup with

the local Kaiser dealer to provide extra advertising

for "Painting the Clouds With Sunshine."

The motor company inserted a section

of a regular display ad on the picture

in its daily newspaper advertisement. Readers

were invited to save the parts and piece

them together in a jigsaw puzzle to win free

theatre tickets to the Palace. The stunt ran

several days.

— 273 —

Merchant Co-Op Plus

Star's Appearance

Aids 'Red Shoes'

The ijcr.oiicil appearance ol Jean Kent

with the booking of "The Red Shoes" and the

dance theme of the film production Inspired

extensive exploitation and publicity campaign

by Lily Watt, manager of the Odeon,

Coatbridge, Lanarkshire. Scotland.

Several window displays were arranged

with merchants, featuring ballet figures set appropriate backgrounds with signs

calling attention to the theatre dates. Music

teachers, school headmasters and members of

local music groups were circularized by letter

In order to arouse the interest of thehlgher

intellectuals in the community. Kent, one of the best-known personalities

ever to visit Coatbridge, received

a Royal Scots welcome as a result of

Watt's enthu.siasm.

c\roH' »o



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Offers boW n^^ plan to help you

modernize now on low-cost credit

Effective immediately: For you, the

theatre owners, RCA now makes available

additional millions of dollars in new

credit financing in an all-out effort to

give you the theatre equipment you

need to modernize right now for better

house appeal, bigger grosses!

Get full story.

Coll your RCA Dealer . . . today.









Here's something to

be Thankful for —

During IhU Thanksgiving season let us

all be thankful that the amusement industry

has undertaken this wonderful

humanitarian work— that of routing TB

— man's most deadly disease.

Your contribution gives you






1.— Core for those in the amusement industry

who ore afflicted with tuberculosis..

.to return them to their families,

their jobs, in good health— mentally and


2.— Advancement of a tuberculosis educational

program throughout the industry—to

help stop TB before it becomes

seriously entrenched

3.— Development of research in this field;

ever seeking belter and more advanced

methods of controlling and curing TB

4 — Continued search for the hidden

cause and source of TB infection, and

help in developing prevention and


If you're an exhibitor— get every employee

to contribute to the hospital fund

—to Join.

If you're an employee—JOINI— and be

thankful that you're a part owner in the

Amusement Industry's only hospital.


a written policy—yet its benefits have been available

for a quarter of a century to help ANYONE

in the amusement industry

(and their families)

to combat and conquer tuberculosis—at no cost!

It's your membership in the Variety Clubs-

Will Rogers Memorial Hospital at Saranac Lake

...and the premium is only your voluntary contribution

to the Hospital Fund.



has earned the enviable record of 90% plus in

cures of tuberculosis... a tribute to its sincerity,

its techniques, and its facilities. Of 853 patients

admitted— at no cost— 771 were completely cured

—rehabilitated, and returned to useful and happy


The hospital employs the greatest medical

knowledge and equipment. It maintains an institution

valued at a million-and-a-half dollars.


Anyone in the amusement

industry who needs it is

offered free core and the

best medical attention

available to combat TB

renders ituUiidiuil care, and it conducts a C

stant and intense educational and research p

gram purely on the voluntary contributions

the amusement industry, which is blessed *

the biggest heart in the world, and...

WQ cat^ fi>r ouroWn


T^he only hospital operated by and for the amusement industry

1301 Broadwoy, Room 30)1, N*v« York 18, N. Y. • BRyant 9-0146-7


UA Would Halt Sale

Oi ELC 16mm Films

NEW YORK—United Artists will try to

prevent the sale by Pictorial Films in 16mm

of seven former Eagle Lion Classics releases.

Seymour M. Peyser, counsel, is checking the

legal position of the company through producer

contracts on each film.

The UA statement followed

one by Milton

J. Salzburg, owner of Cornell Film Co., and

Frank Soule, Pictorial president, that they

had acquired control of Pictorial from Pathe

Industries and intended to release the former

ELC films in the 16mm field "in the coming

months." One is "The Long Dark Hall," released

by UA in April, which is now playing

subsequent run at the local RKO neighborhood


The others are: "Destination Moon," "The

Jackie Robi:ison Story," "The Winslow Boy,"

"The Great Rupert," "The Golden Gloves

Story" and "Tulsa." They were among 375

features and 250 short subjects to which Pictorial

said it had all rights.

Soule is chairman of the board of Pictorial

and Salzburg is president. SaLsburg was one

of the founders of the company, was president

when it was sold in 1945 to Pathe Industries

and remained as president and general

sales manager until 1947. Soule has been

connected with Republic, Eagle Lion and

Pathe Industries. Pictorial has been specializing

in non-theatrical films.

Salzburg said some of the films on the

Pictorial list will be released to television but

that the bulk of them will not be. He did

not identify those intended for television. His

return to Pictorial followed by a week the

purchase by Motion Pictures Unlimited, a

new company formed by Soule, of Pictorial

from Pathe Industries. Soule said then he

had no television plans.

Justice Dept. May Enter

Dipson High Court Case

WASHINGTON—The Department of


will intervene in the Dipson case before

the Supreme Court, it was indicated on Thursday

(29). The DofJ, an official said, will ask

the Supreme Court to grant Dipson a rehearing,

Dipson Theatres had originally charged all

eight major distributors and the Shea circuit

in Buffalo, N. Y., with conspiracy to deprive

four Dipson theatres of proper runs and

clearances. The district court dismissed the

complaints and Dipson dropped Universal and

Columbia in taking the case to the appeals

court, which also decided against the complaint.

The petition to the Supreme Court was

further narrowed down, and now it is charged

only that the Bailey Theatre had been demoted

from a second to a third-run house by

the alleged conspiracy, with the more favored

runs going to the Shea chain's Kensington.

Dipson alleged that the appeals court did

not properly apply the Supreme Court verdict

in the Paramount case, an argument which

will form the basis for Department of Justice

intervention with the future filing of an

amicus curiae brief. The Justice department

will argue that the Supreme Court held pooling

and joint ownership illegal per se. while

the appeals court said proof of conspiracy had

to be shown.

W. f. Rodgers Resigns;

Reagan His Successor

New York—Nicholas M. Schenck, president of Loew's, Inc.,


Friday (30) that Charles M. Reagan had been named vice-president in

charge of distribution for MGM effective January 1. He will succeed William

F. Rodgers who, Schenck stated, had asked to be relieved of his duties.

Rodgers will remain with MGM for a minimum of two years as a vicepresident

in an advisory capacity. He will continue to make his headquarters

at the home office.

Making the announcement, Mr. Schenck stated, "Mr. Rodgers, who has

served as MGM's vice-president and general sales manager for many years,

has asked that he be reUeved of his responsibilities and, because of his

insistence, we have acceded to his wishes. I am happy to state that Mr.

Rodgers will remain with Loew's as a vice-president for a minimum of two

years as advisor and consultant on sales activities and will continue to make

his headquarters at the company's offices at 1540 Broadway."

In commenting on Mr. Reagan's appointment, Mr. Schenck said, "I consider

Mr. Reagan to be especially qualified to assume his new position and

to succeed Mr. Rodgers."

Prior to joining Loew's, Inc. in an executive capacity in 1949, Mr.

Reagan was vice-president and general sales manager of Paramount

Pictures, Inc.

Salt Lake, Pittsburgh Tours

For Movietime Opened

HOLLYWOOD — Tw9 Movietime,


units opened tours November 26 in the Salt

Lake City and Pittsburgh exchange areas.

The Utah group kicked off its junket with

a luncheon with Gov. J. Bracken Lee, following

a pre-tour appearance by Producer Anson

Bond, who delivered a Sunday sermon in a

chapel of the Mormon temple. The COMPOsponsored

program was opened by Dean Jagger,

Noreen Michael, Marilyn Nash, Paula

Raymond, Marshall Thompson, Keenan

Wynn and Writer Dane Lussier, and subsequently

broke up into three groups to cover

Utah, Idaho and eastern Nevada.

In Pennsylvania, James Craig, Mel Ferrer,

Jody Lawrence and Frank Lovejoy covered

McKeesport, Washington, New Kensington,

Tarentum and Connellsville, were guests of

honor at an Allied States conclave in Pittsburgh,

and visited another dozen towns in

the steel district.

A third group was slated to plane out Sunday

(2) for New Orleans to open a week's

tour of Louisiana, Mississippi and Alabama.

Paramount Sets Films

For B'way First Runs

NEW YORK—Paramount has set bookings

at New York first run theatres for three of

its forthcoming pictures. George Pal's "When

Worlds Collide" will open at the Mayfair

following the current run of "Detective

Story," which opened November 6. "Warpath,"

produced by Nat Holt, previously announced

for the Mayfair, will open at the

Globe following "Tlie Desert Fox." "Crosswinds,"

Pine and Thomas picture, will follow

"Warpath" at the Globe.

Sutphen Requests Review

On Intervention Appeal

WASHINGTON—The Sutphen Estates on

Thursday (29) asked the Supreme Court for

a rehearing of its refusal to review the appeal

for intervention in the Warner consent decree.

Warners had guaranteed Sutphen ease of

the Warner (then Strand i Theatre in New

York to a Warner subsidiary. Under the

decree the theatre goes to the new theatre

company, but Sutphen told the New York

statutory court the assumption of the guarantee

by this company w'as not strong enough,

and it wanted guarantees from both new

firms. The court turned down the request for

intervention, and the Supreme Court denied

a petition for review.

Granting of rehearings by the high court

rarely is done.

MPAA to Show French Film

Offered for Distribution

NEW YORK—"The Voyage to America."

French feature, will be shown distributors

Tuesday (,4i at the Paramount projection

room by the Motion Picture Ass'n of America

advisory unit for foreign films, according

to B. Bernard Kreisler, director of the unit.

Henri Lavorel, producer-director of the

film, which co-stars Pierre Fresnay and

Yvonne Printemps, will attend to negotiate

distribution rights for all countries in the

western hemisphere except Canada.

ABC Reports 9-Month Net

NEW YORK—American Broadcasting Co.,

Inc., and its subsidiaries reports a net income

of $77,000, after federal income taxes, for the

nine months ended September 30. 1951. This

compares with a loss of S877.000 for the nine

months ended Sept. 30, 1950.


: December 1, 1951 N 39

. . Robert

. . Horace

. . . Rube

. . Walter

. . Orton



TTan Heflin, featured in "Weekend With

Father" for Universal, arrived from

HoUj'wood for ten days of press and radio

interviews in behalf of the picture . .



Newton. British star who is in the forthcoming

"Tom Brown's Schooldays," is here from

London to participate in the promotion for

the American opening at the Park Avenue

Theatre in December .


who is featured in "Detective Story," was

back from a 15-city appearance tour for the

William Holden, Paramount star,

picture . . .

and actress-wife Brenda Marshall arrived

from Hollywood November 28. Holden will

appear on the Cavalcade of America radio

show December 4 and the Theatre Guild of

the Air December 9.

. . .

Sir Henry French, director-general of the

British Film Producers Ass'n. returned to

England on the Queen Elizabeth November

27. John Boles, stage-screen star, and Jacques

Faith, Parisian designer, were on the same

boat Bernard Jacon, Lux Films vicepresident

in charge of sales, left on a trip to

exchanges in Los Angeles, San Francisco,

Dallas, St. Louis. New Orleans, Jacksonville

and Miami . . . Anatole Litvak, who produced

and directed "Decision Before Dawn" for

20th-Fox. was in from Hollywood to participate

in the preopening activities for the late-

December premiere at the Rivoli.

Douglas Fairbanks jr., producer of "Another

Man's Poison" for United Artists, arrived

by plane from Hollywood November 27

to confer with UA executives on the promotion

plans . E. Pell, assistant to

Alfred Crown, vice-president in charge of

world sales for Samuel Goldwyn, resigned

November 30 to become sales manager for

Color Service Co., specializing in the development

of 16mm color for motion picture and

industrial firms.

Harry Goldstein, Monogram-Allied Artists

eastern exploitation representative, was back

from Chicago, where he completed arrangements

with Aladdin Industries for the joint

promotion of Aladdin lamps and Walter

Wanger's Cinecolor oroduction of "Aladdin

Lamp" . . . Harold Hendee. research director

for RKO. addressed the Lions club of New

A center of interest at New York's Variety

Club carnival-bazaar at the Astor

hotel Thursday was the "first aid" station

manned by pretty Moana Holt, who provided

smelling salts for the winners and

aspirin for the losers. Chief Barker Fred

J. Schwartz and Main Guy Max Wolff

seem to agree that Moana has what it

takes to soothe the losers as well as winners

of the capital prizes awarded that

night. Winners of the awards: Ray Malone,

Cadillac; John Guinan, Hudson;

R. M. Cahn, Ford; Julius Coysone and

Lois Tate, TV sets; Mrs. Al Mears, fur

coat; theatre passes: Mrs. W. S. Kane,

Mrs. Freidreich, N. Pierro, N. Francis and

S. M. Miller.

York on "Making the Movies the Real Mc-

Coy" . . . The entire personnel of the Republic

home office is giving blood donations,

in groups of five, at the American Red Cross


Howard Dietz, MOM vice-president and director

of advertising, publicity and exploitation,

left November 27 by plane for a visit

to the studio . . . Hayes Goetz, MGM producer,

and Andrew Marton, director, arrived from

JUDGES OF BEAUTIFUL CHILDREN—Everyone, including the judges, had a

good time at the Beautiful Child contest staged recently at the Vogue Theatre in the

Bronx by Manager Harold Stern. Judges of the finals were Macdonald Carey, the

actor; Candy Jones, the model, and Russell Paterson, noted illustrator. Youngsters

came to the event in droves along with parents. Shown arriving in the Vogue lobby,

left to right: Richard Berner, Interboro circuit supervisor; Paterson, Carey, Stern

and Miss Jones.


the coast November 29 and left immediatelj.

by plane for England . . James R. Grainger


Republic executive vice-president in charge;

of sales and distribution, flew to Omaha No-i

vember 27 to participate in the "Omaha'

Salutes the Strategic Air Command" celebra-l

tion in connection with "The Wild Blue'

Yonder" premiere L. Titus jr.,'

Republic district manager, is visiting Cincinnati

and Pittsburgh branches before return-,

ing to the home office Monday (3i.

A. W. Schwalberg, president of Paramount

Film Distributing Corp., and Mrs. Schwalberg,

the former Carmel Myers, returned November

26 from their Florida honeymoon and

cruise in West Indies waters aboard the yacht

of Barney Balaban. Mrs. Schwalberg will

resume her TV program, "The Carmel Myers

Show," over WJZ-TV . H. Hicks,

director of Loew's International Corp. 16mm

department, left November 27 for the Far i

East. He will visit MGM offices in Japan,

tlie Philippines, Austraha and New Zealand


Jackter, Columbia assistant gen- \

eral sales manager, and George Josephs,

assistant general sales


manager, and George

Josephs, assistant to A. Montague, general

salesmanager, are on a business trip to San


W. C. Gehring, assistant general salesmanager

of 20th Century-Fox, returned to

his desk November 26 after addressing the

Movietime U.S.A. dinner in Dallas . . . Oscar

Morgan, general salesmanager of short sub- I

. . .

jects and Paramount News, got back Novem- (

ber 6 from a one-week trip to Atlanta and

Jacksonville Jerry Pickman, Paramount

director of advertising and publicity, returned

November 27 from Pittsburgh, where he addressed

the Allied Theatre Owners of Western

Pennsylvania Uda B. Ross, Westrex

Corp. regional manager for Latin America,

planed out of New York to visit the Caribbean

area and review the company's operations

in Puerto Rico, Venezuela and Panama

. . . John Tassos. Paramount national syndicate

and wire service contact, is taking a

three-months sick leave and will return in


Ampa Will Honor Weitmcm

On Theatre Anniversary

NEW YORK—The Associated

Motion Picture

Advertisers will honor Robert M. Weitman.

managing director of the Paramount

Theatre, at an industry luncheon at the Hotel

Piccadilly Thursday (6i on the 25th anniversary

of the flagsliip of United Paramount

Tlieatres. AMPA is also celebratuig an anniversary,

its 35th. Maurice A. Bergman,

director of public relations for Universal, will

deliver the tribute to Weitman. and heads of

the various circuits in tlie metropolitan area

will be honored guests.

Federation Group Meets

NEW YORK—Members of the executive

and corporate gifts committees of tlie amusement

division of the Federation of Jewish

Pliilanthropies of New York met at tlie office

of Barney Balaban, president of Paramount

Pictures. Tliur.sday t29>. Among tlio,se present

were Emanuel Friscli. amusement divi.sion

chairman; Barney Balaban and Si Fabian,

co-ciiairmen of the division; Leonard

Goldenson, Sol Schwartz and Herman Robbins,

co-chairmen of tlie corporate gifts committee.

*' 1.1,

40 BOXOFFICE :: December 1. 1951







! day

I which

,7 "Si*


All Set to Revive

Dormant Albany Unit

NEW YORK—Plans to bring back into active

existence tlie Tlieatre Owners of Albany,

has been dormant for over a year,

have been set up by S. H. Fabian, TOA chairman

of the board, and Gael Sullivan, executive

director, working with Harry Lamont,

chairman pro tern, and Lewis Sumberg.-Al-


The four will open a recruiting meeting

17 in Albany and follow the next

with meetings in Utica and Watertown.

Additional local aides will be Sol Ullman,

Fabian circuit head; Jules Perlmutter

of Albany, William Benton of Saratoga and

Sid Swore of Schenectady. The hope is that

the active participation of the Schine and

Smalley circuits will be obtained, also that

management employes of those circuits will

sign up with TOA as associate members in

line with its new membership plan.

Sullivan said an active Albany unit is

badly needed now to combat possible adverse

legislation, including a New York City ticket

tax. He said he knew definitely that such

a tax was a real threat, and he added that

if it became fact, other cities might follow

this city's lead.

TOA will work closely in Albany with representatives

of the Metropolitan Motion Picture

Theatres Ass'n and Independent Theatre

Owners Ass'n, Sullivan said.

Al Fitter Made Hugh Owen

Assistant at Paramount

NEW YORK—Al Fitter, upstate sales representative

for Paramount, has been made an

assistant to Hugh Owen, eastern and southern

division manager. His headquarters will

be in New York.

Fitter was New Orleans office manager and

head booker before becoming sales representative

operating out of the Buffalo exchange.

Prank Saviola, Buffalo office manager, will

replace him and Tony Mercurio will take

over Saviola's post.

David Katz to Succeed

Balaban in Roxy Post

NEW YORK—David T. Katz, managing director

of the Roxy Theatre for the past ten

years, will become executive director of the

house January 1, succeeding A. J. Balaban,

who will retire from the post but will remain

as advisory consultant for three more years.

Katz, who came to New York from Toledo,

was in the Fox Film Co. home office before

joining the Roxy 18 years ago. A new managing

director will be named shortly.

In New RCA Victor Posts

NEW YORK—W. L. Rothenberger has been

named as manager of the eastern region of

the RCA 'Victor division of Radio Corp. of

America. A new region also has been created,

the northeastern, with R. M. Macrae, now

assistant regional manager in New York, as

manager, effective January 1.

Warner Club Party Dec. 15

NEW YORK—The Warner club will hold its

annual Christmas party for children of the

members at the Warner Theatre December

15. Gifts wiU be presented to the youngsters,

who will see films and stage acts.

Pre-Chnsimas Lull Starts on B'way;

Two Tickets,' Till the Cup Big

NEW YORK—While the start of the Chrl.stmas

shopping .season i.s beginning to have

its effect on the grosses in the Broadway

first runs, several of the newer pictures

registered strong first week grosses, notably

"Two Tickets to Broadway," the 25th anniversary

picture at the Paramount. "Come

Fill the Cup" also had a good opening week

at the Warner and "Too Young to Kiss" was

good enough in its first week at the Radio

City Mu.sic Hall, where it will stay only two

weeks before the annual yuletide show comes

in early in December.

Two 20th Century-Fox pictures, "Golden

Girl" and "Fixed Bayonets," were slightly

above average in their first weeks at the

Roxy and Rivoli, respectively, and "Warpath"

was fair in its opening week at the Globe.

"Quo 'Vadis" continued to do excellent business

in its third week at both the continuousrun

Capitol and the two-a-day Astor and

"Detective Story" held up well in its third

week at the Mayfair. The only other holdovers

up in the money were the art house

films, "The Clouded Yellow," which had a

second week's gross second only to "Oliver

Twist" at the Park Avenue, "The Lavender

Hill Mob." in its sixth week at the Fine Arts

and "The Browning 'Version," which picked

up in its fourth week at the Sutton.

Only four art houses brought in new films

during the week, two of them British, "Pool of

London" and "A Christmas Carol." one

Hollywood film, "Man With a Cloak."

(Average Is 100)

Astor—Quo Vadis (MGM), 3rd wk. of two-a-day-115

Bijou—Tales of Hoffmann (Lopert), 34th wek- of

two-a-day 80

Capitol—Quo Vadis (MGM), 3rd wk. of continous

run 125

Fine Arts—The Lavender Hill Mob (U-I), 6tfl wk.. 110

Criterion— Tlie Blue Veil (RKO), 5th wk 105

Globe—Warpath (Para) 100

Loew's State— Across the Wide Missouri (MGM),

3rd wk 105

Mayfair—Detective Story (Para), 3rd wk 125

Paramount—Two Tickets to Broadway (RKO), plus

stage show 120

Paris—The River (UA), llth wk. of two-a-day 100

Park Avenue—The Clouded Yellow (Col), 2nd

wk 115

Radio City Music Hall—Too Young to Kiss (MGM),

plus stage show 120

Rivoli—Fixed Bayonets (20th-Fox) 110

Roxy—Golden Girl (20th-Fox), plus stage show....! 10

Sutton—The Browning Version (U-I), 4th wk 110

Trans-Lux 52nd Street—Red Badge oi Courage

(MGM), 6th wk 90

Trans-Lux 60th Street—Laughter in Paradise

(Stratlord), 2nd wk 100

Trans-Lux 72nd Street—The Unknown Man (MGM),

2nd wk 95

Warner—Come Fill the Cup (WB) 115

Victoria—Ten Tall Men (Col), 5th wk 100

"Detective Stor-y' Cops

Best Buiialo Business

BUFFALO — The Thanksgiving holidays

helped boxoffices all along the line and business

was outstanding in a few spots, notably

"Detective Story," which really went to town

and copped one of the most arresting weeks

in many a moon. "Ten Tall Men" and

"Golden Girl" were also up there at the




For Educational Groups For One Night Showings

Contact Andrew Bertine

76 Bellrock St., Maiden 48, Moss.

top. The .stage show at the Buffalo headed

by Debbie Reynolds and Champ Butler failed

to attract average with "Love Nest"

en the screen. "Starlift" was also off but

"An American in Paris'" continued to attract

excellent In its fourth week.

Buffalo—Lov* Nasi (20th-Fox), plui ilaga show.... 85

Center— SlorlUl (WB) - 90

Conlury— Goldon Girl (20th-Fox) 105

Cinema—Tho Emporor's Nighlingols (Rembrandt),

2nd wk - 85

Lafayette- Ton Tall Men (Col) „ 110

Paramount— Dotoctivo Story (Para)..... 125

Tcck--An American in Pari* (MGM), 4th d. t. wk.-llO

'Worlds Collide' Leads

Philadelphia With 120

PHILADELPHIA—First run situations had

their ups and downs. The best average was

scored by "When Worlds Collide," which did

120 in its second week at the Stanton.

Aldine—Rhubarb (Para) _ ...100

Boyd—Texas Carnival (MGM), 3rd wlc 65

Earle—The Magic Carpet (Col), plus stage show_ 90

Goldman—Ten Tall Men (Col) -.115

Maslbaum-The Blue Veil (RKO), 4lh wk 80

Midlown—The Strange Door (U-I) - - 90

Randolph— An American in Paris (MGM), 3rd wk .115

Stanley—Starlift (V/B; 65

Stanton—When Worlds Collide (Para), 2nd wk 120

Baltimore Goes Musical;

Holiday Activity Helps

BALTIMORE— Holiday bustle has invaded

the downtown area, with the stores now open

two nights per week till Christmas. The influx

of shoppers these nights has added a

.slight lift to the boxoffice. Musicals were the

order of the day as "Texas Carnival," "Starlift,"

"Golden Girl" and "Two Tickets to

Broadway" continued to battle it out for top

business. Action films like "Detective Story"

and "Ten Tall Men" are getting a goodly

share of the hypoed boxoffice.

Century—Texas Carnival fMGM) _ _ 110

Town—Two Tickets to Broadwoy (RKO) 107

New—Golden Girl (20th-Fox) 109

Stanley—Starlift (V/B) _ __ 111

Hippodrome—Ten Tall Men (Col) 110

Keith's—Detective Story (Para) 114

Fine Arts—Hotel Sahara (UA), 2nd wk. -_ 89

Mayfair—The Raging Tide (U-I) _10I

Valencia—An American in Paris (MGM), 4th wk...ll4

lames M. Orchard Becomes

Paramount TV Executive

NEW YORK—James M. Orchard has been

named as a sales and account executive for

Paramount Television Productions, Inc., by

John Howell, director of sales and merchandising.

This is another move in an expanding

plan of program production and distribution.

Orchard has been with station KOTV,

Tulsa, for the past year as program director.

He had previously been with WJAR-TV,

Providence. During World War II he was a

pilot with the rank of lieutenant.





W^i—^fND rOUR

CHICAGO, 1327 S. Wahash

NEW YORK, 630 Ninth Ar.

BOXOFFICE December 1, 1951 41

. . . Roy

. . . Many

. .

. . Arthur

Along New York's Filmrow


•THE 20th-FOX FAMILY CLUB enjoyed its

Thanksgiving party at Areles restaurant

Blumenheim of Walter Reade Theatres

has been promoted from assistant booker

to assistant to Walter Reade jr. . . . Irving

Steiner, owner of the Charles and Palestine

theatres, visited Ben Drexler, Brandt booker,

at the Brandt office Monday t26i ... Employes

of the MGM exchange sent a Christmas

package to Mike Levitt, former cashier,

who is in a Korean hospital recuperating from

Carol Segal,

wounds received in action . , .

daughter of Etta V. Segall, Monogram head

booker, suffered an attack of appendicitis and

was operated on Wednesday (21). The sales

and booking department gave her a nylon


Ray Mitchell has resigned as booker for

Prudential. Tom Pozin replaces him .

The UA exchange is still clinging to first

place in the current sales drive and members

are already figuring up the split. The contest

ends December 31 . . . Joe Ingber, Brandt

buyer, returned to work Monday (26) following

an absence of one week on jury duty

MGM employes attended the wedding

of Helen Levy Saturday (24).


The Bryant Theatre on 42nd street, has

been sold to Jean Goldwurm and George

Schwartz by Julius Joelson. They will refurbish

it and show first run pictures

John Collins is the new secretary to Edwin

Gage, secretary of Walter Reade Theatres.

He replaced Bob Cook, resigned . . . Rose

Deut.sch replaces Roy Blumenheim as

ant booker of Walter Reade Theatres .


. Max

Polinsky, Brandt booker, returned to work

Monday (26). He had been ill with a cold.

Local B-51 of the Film Exchange Employes

union is .scheduled to meet Monday (3)

Jimmy Davidson, who has been at the U-I

home office for the past two years, is at the

exchange, replacing Fred Mayer as head

booker. Mayer was promoted to salesman

Sylvia Seiden, Republic biller, became engaged

Monday (26) . . . Happy birthday to

James Montana, RKO cashier, December 8

. . . Bernice Hamer has resigned as secretary

to Walter Reade jr. . . . Judith Tanney

daughter of Joseph A. Tanney, head of SOS

Cinema Supply Corp., has become engaged

to Lloyd E. Hamburger, now with the army

The wedding will be held in the Waldorf-

Astoria next June 7.

Happy birthday to Richard Brandt and

Richard Margolin, both of Brandt Theatres

and both of whom will be 24 on December

6 . . Shirley

. Gottlieb, MGM biller, returned

last Monday from an ab.sence due to grippe

She will leave on vacation this Monday

Arthur Mossinger, former Columbia boxoffice

statement clerk, left for the army Wednesday

(28). Allen Paul has been hired to

replace him

. . . Audrey Hartman has been

rehired by the RKO boxoffice statement department;

she left a short time ago to be


. . . Helen Stern, UA stenographer

has bought another poodle and named the

thoroughbred 14-Carat . . . Bess Goldstein

Allen, secretary to Alex Arn.swalder 20th-Fox

salesmanager, will celebrate her birthday De-


During a recent trek to southern California

and the film colony, Sid Goldman,

left, house manager of New York's famed

Radio City Music Hall, and Mrs. Goldman

dropped in at the Paramount studio.

There they were shown about by Bing

Crosby, currently starring for the company

in 'Tamous."

cember 14 . . . Rose Levine and Molly Ross

are new inspectors at MGM; both were formerly

with 20th-Fox . . . The RKO exchange

canasta team challenges all comers . . . Gasper

Campo has been promoted from U-I office

boy to a clerical position . . . Hannah Zimmerman,

20th-Pox secretary, will celebrate

her birthday December 15 . . . Becky Dederian.

MGM bookers clerk, started her vacation

Monday (26) . . . Agnes Blaisuis, former employe

in the MGM boxoffice statement department,

visited the exchange Tuesday (27)

with her 6-month-old baby Eileen.

. . .

The Capitol in Brooklyn has closed . . . The

Island circuit will buy and book for the

Tompkins and the Comet theatres in Brooklyn

and the Plaza in Jamaica . The Windsor

Theatre. West Orange, N. J., has been

. .

reopened by the JEMD Amusement Corp.

. . . Louis Fischler of Cinema circuit will book

for the Astor in Poughkeepsie Brandt

Theatres closed the in Mount


. M. Sharby has reopened

the Inwood in Forest Hills. The Island circuit

will buy and book.

. . .

Edward Goodman, former manager of the

Mayfair Theatre, will replace Samuel Kenny

as manager of Raybond's Earl in Jackson

Heights The building, fixtures and

property of the Palace in Morristown, N. J.,

will be sold by Walter Reade Theatres at

public auction Saturday (8) . . . Ann Cooper,

formerly of the McCann-Erickson advertising

agency, is the new assistant and secretary

to Nicholas J. Matsoukas, director of advertising

and publicity for Skouras Theatres. She

replaces Alice Tompkins, who resigned to

become a reporter for the White Plains Reporter-Dispatch.

20th Donates 200 Pints

NEW YORK—Over 200 pints of blood have

been donated to the armed services in the

past six months by employes of the 20th

Century-Fox home office. The Red Cross

bloodmobile visited 20th-Fox twice for plasma

given under the supervision of Charlotte

Berger, company nurse.

Harvey B. Day Dies;

Veteran Film Man

NEW YORK—Private funeral services for

retired eastern production

Harvey B. Day, 75,

representative for Jules Levey, were held at

Conway's funeral home, Jackson Heights,

November 26. Day died November 24 at his

Jackson Heights home after a long illness.

Cremation followed the services.

Day, who was born in Glencoe, Minn.,

started his theatrical career as advance agent

and manager of various roadshows. He entered

the motion picture field in 1912 with

George Kleine in Chicago and. in 1914, he

opened the first Fox Film exchanges in Pittsburgh

and Cleveland. He served as home

office manager and east district sales manager

for Fox from 1915 to 1917.

Day was with Stanley Mastbaum in Philadelphia

in 1917 and opened the first Select

exchange, which he operated as an independent

business until 1920. when he sold it to

become sales manager for International

Newsreel. In 1923. he became sales manager

for Kinograms and he was later named general

field representative for Educational

Films. In 1932, he became general sales manager

and vice-president of Terrytoons. cartoon

short subjects. Day became eastern representative

for Constance Bennett in 1945

and for Levey the following year. He retired

in 1947.

Day is survived by his wife, the former

Elfie Anderson; a son, Harvey B. Day jr.;

a sister, Mrs. George Cox, and three grandchildren.

Mrs. Nellie Witting Dead;

Was in Industry 30 Years

NEW YORK—Mrs. Nellie Witting, former

assistant secretary of Monogram Pictures

Corp., died Thursday (22) at a sanitarium in

Glen Cove, L. I. She had been in the industry

since 1921, when she joined Arrow Films.

She later became secretary to Norton V.

Ritchey of the Ritchey Export Corp. When

Ritchey became president of the Monogram

International Coi-p.. she joined the company

as his secretary.

Mrs. Witting assumed the duties of assistant

export manager while Ritchey was in

the navy during World War II. She left

Monogram a year ago due to the illness which

resulted in her death.

Howard Cullman Adds 2

To Palsy TV Committee

NEW YORK—Howard S. Cullman, chairman

of the Port of New York Authority who

is actuig as chairman of the United Cerebral

Palsy Ass'ns' "Celebrity Parade for Cerebral

Palsy." a 14-hour television show scheduled

for WJZ-TV December 8 at 9 p. m.. has added

two members to his committee. They are:

Jack H.Tusman, vice-president of M. Hausman

& Sons, who will be vice-chairman, and

Peter Grimm, chairman of the board of

William A. White & Sons, who will be treasurer.

The executive committe includes Leonard

H. Goldenson, president of United Paramount

Theatres and president of United Cerebral


Sign the 1951 'Christmos Solufc'— Variety Clubs-

Will Rogers Memorial hospitol—and "help core for

j ,iili


BOXOFFICE :: December 1, 1951

. . Morgan

Postpone Movietime

Star Tour in Albany

ALBANY—The Movietime U.S.A. tour of

the Albany and Buffalo exchange districts,

scheduled to take place the week of November

25, has been postponed again, at least until

January. The co-chairmen in both areas felt

that the time to arrange appearances of

Hollywood personalities was too short. The

week of December 9 was set tentatively, but

the Buffalo group, headed by William Dipson

and Dave Miller, decided this was too near

the Christmas holidays.

Harry Lament, co-chairman for the Albany

territory, planned to ascertain during a visit

to New York Wednesday and Thursday, from

Robert W. Coyne, executive assistant to

National Chairman Robert J. O'Donnell,

whether a new group would be available in

January. A holiday expedition of some 40

screen artists, writers and directors to Korea

may deplete the number of touring people


There had been several changes in the list

of personalities slated for swings through the

Albany and Buffalo zones this week. Albany

had four toppers here for a Movietime luncheon

October 8, but no outside cities were


Paramount Staff Shifts

Are Made in Buffalo

BUFFALO—In the wake of the appointment

of Edmund C. DeBerry as Paramount

manager, there have been a number of

changes in the sales and office forces. Al

Fitter, former chief booker and office manager

and more recently sales representative

in the Rochester, Syracuse and Binghamton

districts, has gone to New York to become

an assistant to Hugh Owen.

Succeeding Fitter in the same territory is

Frank Saviola, for several years head booker

and office manager. Tony Mercurio, assistant

to Saviola, has been upped to the chief booker

and office manager spot. A newcomer at

Paramount is Suzanne Mulligan, who is in

charge of the switchboard.

Ed Fitzgerald who recently was called back

into the army from the Paramount branch

managership, now is chief of the army and

air force recruiting department in New England,

with headquarters in Boston.

AAAA Union Attempting

TV Actors' Agreement

NEW YORK—The board of

the Associated

Actors and Artistes of America, AFL union,

plans to set up a committee to work out an

equitable agreement between the Screen

Actors and Screen Extra guilds and the

newly formed Television Authority, which is

in rivalry with SAG-SEG over jurisdiction

in the field of actors working in television


In the publicists' field, the workers in the

United Artists home office voted for District

65, Distributive, Processing and Office Workers

of America, as their collective bargaining

agent in an election conducted by NLRB. The

Motion Picture Home Office Employes Local

H-63. represents Universal. Paramount and

most of the other home office workers in the

east. MOM home office workers are not

affiliated with any union.


T Meyer Schinc, president of the Schine circuit

and Schine hotels, returned from two

weeks on the west coast . . . The Variety Club

honored Gene Vogel, former manager for

Universal, and former crew member, at a dinner

Monday night. Vogel recently left the

industry to become upstate representative of

a sports apparel company.

Dick Hayes, one time Paramount salesman

and now operator of a Tupper Lake hotel

and interested in a drive-in there, visited

here Monday . Ryan, general manager

of the Schine-owned WPTR since June

and former ABC network executive in New

York, resigned Monday. George B. Chelius

jr., manager of the Ten Eyck hotel, also a

Schine property, assumed temporary charge

of the station . . . Louis Sunberg. a member

of the Variety Club, will be executive director

of the Albany TOA if plans for its reactivation

go through. Sunberg accompanied

Harry Lamont. temporary chairman, to New

York Tuesday night for a conference with

Gael Sullivan, national executive director.


Jim Cole, former Warner Theatres chief

sound engineer upstate, is now an Altec man

in New York City. He started with the latter

company in New Haven. Cole visits his home

here on weekends The Colonial played

"The Lavender




Mob" at 74 cents evenings.

Saturday and Sunday. Student rate

The Strand did nice business

was 55 cents . . .

The new screening

with "Starlift" . . .

room on the upper floor of the Warner Theatres

offices in the Strand building is a honey,

industry men say. A cement floor was laid

and other installations were made. Painting

started Monday. The studio is now in use.

Hank Baylis is the projectionist as he was

at the former Warner Little Theatre at 70

North Pearl St. . . . Dick Perry, former

United Artists salesman, now is working the

territory for Lippert.

Word was received here of the death in

Passaic, N. J., of Harold Blumenthal, 52, general

manager of Fabian Theatres New Jersey

division. Blumenthal had attended several

Fabian functions here and had many

friends in the local industry. A wife and

three daughters survive . . . Leo Rosen, transferred

from the Fabian drive-in regional

operation to the circuit's New York offices,

spent the weekend here. His new position is

understood to be connected with the television


Mike Nuzzola, former 20th-Fox salesman

in Albany, appeared on the Arthur Godfrey

CBS television network program with his

marine corps dog. Boots. Nuzzola, who put

the canine through a series of tricks, had

run Boots through similiar routines at the

Delaware Theatre, a Variety Club meeting

and in film exchanges. Nuzzola trained

Boots for combat duty. The dog landed with

the marines on Iwo Jima and Guam. The

Godfrey show was kinescoped over 'WTIGB,


Fred I. Archibald, Times-Union publisher,

was among those attending the final performance

of "Legend of Sarah" at the Playhouse.

Archibald, a Variety Club member,

recently spent some time in Los Angeles on

an assignment for Hearst publications. He

attended several Hollywood parties.

Nate Winig Is Elected

Tent 9 Chief Barker

ALBANY— Nate Wiiug. local msurance man

and one of Variety Club's hardest workers

since 1942, has been elected chief barker,

succeeding Leo Rosen. WInig .served as treasurer

for one term and as a crew member for

several years.

Charles L. Dortic, first assistant chief

barker, declined to move ahead, explaining

that his duties as Columbia branch manager

took him out of town frequently. Nate Dickman,

Monogram manager and property master

for the last year, was named first sussLstant

chief barker, and George Schenck, Tri-

State Automatic Candy Co. manager, was

named chief dough guy.

The new group took over administration of

Tent 9 Monday night. Normally, they would

not have taken charge until the first week In

December, but the continued absence of

Rosen, transferred by Fabian Theatres to

New York, led to the earlier date.

The Big Brother drive, which starts here

Monday (3) was discussed on station WPTR

by Harold Gabrilove, chairman of the drive

for Variety Club: Charles A. Smakwitz. chairman

of the Heart fund, and Nate Winig, new

chief barker. Goal of the Big Brother drive

is $20,000, to enable 500 boys to take two-week

vacations at the Variety-Albany Boys camp

on Thompson's Lake.

Next summer will be the tenth season that

Camp Thacher has been kept in operation

through the financial support of Tent 9.

The camp is conducted by the Boys club

under the direction of Tom Bender.

Victory Luncheon Given

In Buffalo for E. F. Lux

BUFFALO—A host of friends of Elmer F.

Lux from both exhibition and distribution, attended

the Victory luncheon staged in honor

of the council president-elect last Monday

noon in the Delaware avenue headquarters

of Variety Tent 7, which sponsored the event.

Lux, who is a past chief barker of Tent 7

and is general manager of Darnell Theatres,

recently was elected head of the city council

of which he has been amember for several

years in the capacity of councilman at large.

Members of the motion picture industry

went allout to help Lux in his campaign and

he came through with a handsome majority.

Murray Whiteman, chief barker, acted as

emcee and Lux was given a beautiful desk

set. Many city officials were present.

Loew's Declares Dividend

NEW YORK—The directors of Loew's. Inc.,

have declared a quarterly dividend of 37V2

cents per share on the common stock, payable

December 21 to stockholders of record

December 11.



Must be less than 4 years old in good condition.

Available for inspection. Write details to

BOXOFFICE, 22 Chjrch St.

Boston, Moss.

BOXOFFICE :: December 1, 1951 43

. . . Abe

. . Microfilm,

. . George


pimer F. Lux, general manager, Darnell Theatres,

and Myron Gross, booker in western

New York for Schlne Theatres, have been

appointed Buffalo area exhibitor chairmen

for the Christmas Salute of the Variety Club

Will Rogers Memorial hospital fund drive . . .

William Dipson and George H. Mackenna, coexhibitor

chairmen of the Movietime U.S.A.

campaign in the Buffalo area, presided at a

meeting in the Variety Club headquarters to

discuss plans for the local appearance of stars

who soon will make a belated visit to the

Buffalo territory.

Max Vincent, manager of the Liberty Theatre

in Rochester, is going to town staging

special matinees for children and is getting

splendid cooperation from neighboring merchants

in the promotion of prizes awarded in

contests staged at the parties . . . The Children's

hospital is doing superior work for

children with celebral palsy in very limited

quarters. Dr. Harold Westlake, director of the

Northwestern university speech and hearing

clinic, said after a visit to the Buffalo Variety

Club-sponsored clinic.

A special student performance of "Die

Fledermaus" was arranged by Vincent R.

McFaul, general manager of the Shea theatres

for Thursday afternoon. Public, parochial

and private schools throughout western New

York were invited to participate. Two evening

performances were given in the Shea

flagship house Wednesday and Thursday

nights . . . Jack Mundstuk, manager for MGM

here, is back from New York where he had

several conferences with home office officials

Harris, who had been confined in

the General hospital in Rochester, has recovered

from his illness and is back on the

job as an MGM salesman . . . Abe Bernstein,

MGM exploiteer, was in town working on

"Quo Vadis," which is expected to be shown

in Shea's Buffalo during the holidays.

Richard T. Kemper, zone manager, Dipson

Theatres, put on a great show as ringmaster

of the Saints and Sinners show-luncheon at

the Hotel Statler, when Senator Homer Capehart

of Indiana was the fall guy. The affair

was a sellout. It was limited to 500. Charles

B. Taylor, Paramount Theatres, was advance

man . . . Some 250 children from the German

Catholic orphan home were guests of

Manager Michaels in the Mercury Theatre

to see "Christmas Carol." Charlie Baron of

the United Ai'tists exploitation staff has been

in Buffalo working on this production and

"The Well," current at Basil's Lafayette.

Manfred E. Pickrell, president of Eastern

Theatre Supply Co. at 946 Pearl St., reports

many theatres in the area are renewing equipment

. which was u.sed in 1870

during the siege of Paris, is on display in

Eastman in Rochester. It is part of a

new exhibit showing examples of historical

microphotography. The exhibit also includes

the first example of V-mail letters on microfilm.

It was sent to Abraham Lincoln in 1861.

"An American in Paris," now in its fourth

week in Buffalo and currently at Shea's Teck,

got a plug the other night when the Buffalo

Philharmonic orchestra featured the musical

score of the Ger.shwin work in its concert

In Kleinhans Music Hall. The theatre got a

lot of publicity and art on the program, one

photo .showing George D'Anna, at one time

a member of Shea's Buffalo orchestra, about

to blow a real Paris taxi horn—one of the

effects called for in the orchestration.

John Zimmerman, manager of the Niagara,

a Paramount community house in Buffalo,

soon will put on a dancing school show in

cooperation with Evelyn's School of Dance,

operated by Mrs. Evelyn Peschio, who will

present many of her pupils in an hour dance

program on the Niagara stage as an "extra

Like most housewives, Mrs.

attraction" . . .

Elmer F. Lux, wife of the Buffalo city council

president-elect, keeps an eye on where

the money goes and all the details of budgeting.

She recently informed her husband,

who also is general manager of Darnell Theatres,

that his four years as a councilman-atlarge

cost him $6,000, over and above his

$3,500-a-year council salary. Both agreed,

however, the loss could be offset by Lux's

private business income and repaid by a

sense of civic contribution.

"Plenty of evidence of the importance of

the director in filmmaking has appeared on

the screens of America within the past year,"

said George L. David the other day in the

Rochester Democrat & Chronicle. "That is,

evidence which should have arrested attention,

for one could not have conceived of the

unusual results in numerous pictures being

achieved without an exceptional hand in control,"

declared David . . . Mary Pickford and

Charlie Chaplin sold 1918 war bonds on the

screen of the Dryden Theatre in Eastman

House, Rochester, the other day. The stars

appeared on a program giving an historical

survey of newsreels from 1895 to 1950. Starting

with a Lumiere topical showing the 1895

convention of the Photographic Society of

France, the program covered many events.

The history of moving picture news reports

was brought up to date by showing scenes of

action in Korea.

George H. Mackenna, manager, Basil's Lafayette,

was a member of the committee that

staged a Get Well party for WBEN sportscaster

Ralph Hubbell in the Ray-Ott restaurant

Ethel Tyler,

in Niagara Falls . . .

biller at National Screen, and Ann Beals,

booker at NTS, have signed up for civil defense

service. The girls recently completed

a nm'sing course of 12 months in Sisters


Mary Phelan, former secretary to Vincent

R. McFaul, general manager. Shea theatres,

is now a member of the office staff at Gay

Sheet Metal Works . Eiff, former

assistant manager at the Regent in Rochester,

has been appointed assistant at the Paramount

in Kodak town, succeeding James

Dorafy . . . Schine's Lake Theatre has reopened

in Rochester. It has been closed for

many months.

Lou Jaffe, manager of Shea's Elmwood, last

Saturday afternoon presented the Chantesuta

Indians dancers of Canisius college on

the Elmwood stage and attracted a lot of

extra business at that community house . . .

Albert Florack, projectionist at the Regent

in Rochester, is recovering after a recent illness.

Al Becker of Buffalo

Golden Anniversary in

BUFFALO—In connection with the Movie-

campaign and the golden jubilee

of the American motion

picture theatre, a

member of the indus-

time U.S.A.

try here also is celebrating

a 50th anniversary

in the business.

He is Al Becker, who

came to this city in

1901 representing Percy

L. Waters of the Kinetograph

Film Co. to

^how motion pictures

uf the funeral of President

William McKinley

at the old Garden

Al Becker


At that time. Becker said, Vincent R.

McFaul, for many years head of the local

Shea interests, was checking bicycles at

the same theatre. Becker also recalled that

Joseph Schuchert then was manager of the

General Film Co. office and the late Dan Savage

was his booker. Dan was the father of

Homer Savage, present prominent citizen.

Harry Marey and John Sitterly operated

a film exchange on Swan street and Wai'-

ners also had an exchange there, Becker said.

In 1928 when the Buffalo Screen club was

organized, with clubrooms at 10 Court St.,

Becker was api^ointed a committee of one

to go to New Yoik and arrange for several

"Help care for our own"—sign the 1951 'Christmas

Salute'—Variety Clubs-Will Rogers Memorial hospitol.



screen stars to attend the club's fii'st dante.

He got Francis X. Bushman and Beverly

Bayne and Fatty Arbuckle, and a few others.

At that time, Becker said, there were only

two film distributing companies in New York

City, the Kinetograph Co. and the Biograph

Co. on Nassau street.

Before coming here, Becker operated a

picture machine at Hubers museum in New

York, at Coney Island and the World in

Glass on the boardwalk in Atlantic City.

He operated the first theatre supply company

in Buffalo. He sold this business, after

operating it for a quarter of a century, to

National Theatre Supply, which still is doing

business here.

Becker said the first talking picture was

shown in the Court Street Theatre, where

a phonograph was used. It was placed on

the stage and connected with a strong string

running to the booth on the gallery to the

motion picture machine. It was hand-operated,

the reel consisting of four three-minute

subjects—the first, a man talking: the second,

a dog barking, and Becker said, if

yovn- hand wasn't steady, the dog would be

barking while the man was talking.

When the Western Electric Co. put sound

on the market, the Lafayette Theatre here

was the first to show it with "The Jazz

Singer." Becker still is in the theatre supply

business, working from his residence at 488

Crescent Ave. here.

44 BOXOFFICE :: December 1, 1951


•LTenry Fonda appeared at the Forrest in the

stage production of "Point of No Return."

Gloria Swanson, David Niven and Alan Webb

appeared at the Walnut in "Nina" . . . Francis

Kelly. 20th-Fox booker, returned from an

upstate trip . . . Ben Harris. American Film

Co.. suggests that exhibitors drop those corny

jokes they have been telling him since his

entrance into the antique business . . . Variety

Tent 13 held a Thanksgiving dance.

Joe Miller's Merrymakers furnished the music


and there was a fashion show by Milton Jaffa.

Rose Kaplan, Screen Guild-Lippert, was on

vacation ... A reader, Earle D. Moore of

Westmont, N. J., wrote a local newspaper, the

"Inquirer": "This year, above all others, our

American motion picture industry merits the

highest praise the public can bestow upon

it. But, knowing moviegoers, it is doubtful

such praise will materialize. This year I became

acutely conscious of the frustration

creative artists must have felt as they saw

distinguished achievements plummet into the

boxoffice world of no-return. If a cynical

crank can find the time to pen a four-page

outcry against the industry, surely a few

cultured fans can spare the two or three

minutes it would take to drop a postcard

word of praise and encouragement."

IVUldred Martin, critic for the Inquirer, is

supervising the paper's 19th annual Best Ten

round-up. Write-in voters list their ages

when they cast their ballots on the 309 films

eligible since adults and juniors have separate

classifications. The polls will close at

noon December 12 . . . Mrs. Elizabeth Ziegler.

UA office manager, vacationed at the Pocono

mountain resort . . . William A. Gray's law

firm has filed motions for summary judgment

against the major distributors and National

Screen Service for Harry Vogelstein,

Baltimore poster renter; David Mitchell, Dallas

independent poster renter, and Jack Riff,

formerly a poster renter in Boston.

. . .

Eli Ginsburg has resigned as Monogram

salesman to join Lippert-Screen Guild

Horace McMahon, who stars in "The Detective

Story," was in town to help promote

the picture . . . Nelson Wax, Boxoffice

tui-es, reports that Francis Anthony,



of the Rialto Theatre in York, Pa., shared

in the third prize on Realart's national exploitation

contest on "Salerno Beachhead"

and "The Fighting Sullivans."

George Schwartz, former U-I manager,

will take over the lease of the Shore in Atlantic

City . . . Eddie Gabriel, Capital Films,

announces that "Sinners' Holiday" is scheduled

to play first rerelease run at the News.

Herman Margies, former manager of the

New Mayfair, has become manager of the

Unity Theatre . . . James Schwartz, vice-president

in charge of sales for Y&Y Supply Co.,

completed an extensive business trip . . .

Everett Callow, advertising and publicity chief

for Stanley-Warner Theatres, has been

granted a leave to return to the marine corps.

A major in the reserves. Callow went to

Washington for a briefing and then he is

scheduled to report to Tokyo where he will

act as public informations officer.

Are you doing all you con to "help core for our

own" by getting all your employes to sign the 1951




The premiere of "The Lavender Hill Mob"

at Roth's Plaza Theatre in Washington,

was attended by the ambassadors of

England, Canada and Norway, and also

by some of the better-known personalities

of Washington's diplomatic and governmental

circles. Here is Roth circuit general

Manager John G. Broumas and

Joseph Gins, local U-I manager, greeting

Mrs. Tom Clark, wife of the Supreme

Court justice. Supreme Court Justice

Harold Burton is at extreme right.

No More $25 Licenses

For Quaker City Shows

PHILADELPHIA—Tax officials have estimated

that at a conservative estimate the

city has lost more than $100,000 in revenue by

its failure to collect a $100 yearly license fee

from theatres under a 1908 city ordinance.

Thirty-eight motion picture theatres, some

operating as far back as 30 and 40 years,

have not been paying the $100 fee. Instead

they have been oeprating under an archaic

1879 city ordinance stipulating a $25 yearly

fee. Fire Marshall Kington and John Judge,

Mayor Bernard Samuel's license clerk, uncovered

the situation in a cross check of the

city's amusement places. Kington doubted

whether the city would take legal action to

recover the full amount of fees.

The theatres which paid only $25 have been

billed for the full $100 fee for this year.

Five Majors File Actions

Against Va. Exhibitors

ROANOKE, VA.—Loew's, Universal, United

Artists. 20th Century-Fox and RKO filed separate

percentage actions November 23 against

Rives Brown, Bernard Depkin, Franz M.

Westfall and the Martinsville Theatre Management

Corp., alleging under-reporting of

receipts on percentage pictures. The theatres

involved are: Ritz Theatre, Danville. Va., and

Martin (formerly Bee-Dee i. Rex and Rives

theatres, Martinsville, Va.

The Richmond law firm of Hunton, Williams,

Anderson, Gay & Moore represent the

distributors with Sargoy & Stein of New

York of counsel.

Salemson Joins Dougfair

NEW YORK—Harold J. Salemson has been

named eastern advertising, publicity and exploitation

head of the Dougfair Corp. by

Douglas Fairbanks jr. Salemson was previously

exploitation director for Stanley Kramer



The hunting season i.s open in Virgniia and

many exhibitors have been out trying their

luck, including E. L. Farries, Schoolfield

Theatre, and Bill Dalke jr., Dalke circuit . . .

Paul Glascock, Marshall. Va.. named his baby

son Paul Jr. . . . Mrs. McCoy of the Grand in

Moorefield, W. Va.. who has been ill is on the

mend . . . Sympathy to the family of Mrs.

McLellan, Nelson Theatre, Lovlngston, Va..

who died.

. . Mabel

. . .

E. E. Ours is closing his Royal Drive-In in

Winchester this Saturday. His son is at



air corps base in Alabama .

of the Hollywood Theatre in Middleburg

distributed many ba-skets of food and fruit


during the Thanksgiving holiday

Pritchett was planning a trip to Bristol . . .

Walter Lee, Colonial in Salem, is accepting

wagers from nearly every one in town on the

Army-Navy game. Walter's choice is Navy.

. .

. . . Ellen

Willis Grist of the Paramount in Lynchburg

prepared a terrific campaign on "Carnival in

Texas" which included a huge cutout of

Esther Williams for di.splay in a large store

window The Bernheimer circuit has



over the Atlas and Senator theatres

from the K-B Amusement Co. and will

operate both for Negro patronage

McDonald, Tony Muto's secretary at Fox

Movietonews, was home iU several days . . .

Joe Oulahan of Gloucester and Calloa rushed

his wife to Doctor's hospital for an operation.

Joe's mother, who Uves here, is seriously ill

with a heart ailment.

. .

Gus Lynch, Schine Washington manager,

spent last week in Gloversville attending a

series of meetings . . . Arthur Silverstone, Ed

Callahan and Bill Gehring, 20th-Fox executives,

conferred at the local branch with

Manager Glenn Norris and his "dollar delivery"

crew . Anne Griffin, former booker

at the branch who now is at the Minneapolis

office, was a visitor . . . George Giroux, Technicolor

representative, was here on his annual

visit to the exchanges . . . Universal was

in first place in the FUmrow Bowling league

with 20th-Fox second.

Milton Q. Ford, disk jockey at radio station

WWDC. will leave for Hollywood next week

to be the best man at the wedding December

14 of screen star Marie Wilson and TV producer

Robert Fallen, his brother. They hail

from Memphis, where Ford got his start in

radio and Fallon was prominent in acting



925 New Jersey N.W.

Washington, D. C.

We Help You Make

Movies Better

Than Bier




921 E. Fort Avenue

Baltimore 30, Maryland


: December 1, 1951


UA Foreign Activities

Shift to Profit Side

NEW YORK—An increase in revenue during

1952. resulting in profits for the first

time in many years, was predicted for the

foreign department of United Artists by

Arnold Picker, vice-president in charge of

foreign distribution. Picker, who recently returned

from a three-week visit to UA offices

in London and Paris, based his forecast on

increased production, reorganization of the

foreign sales department, the number of contracts

signed with exhibitors throughout the

world and circuit sales deals currently being


Picker said that UA business in Britain is

up, that administrative offices will be transferred

from London to Paris where Walter

E. Gray will be head, and that he has added

to playing time in South Africa through a

deal with African Consolidated Theatres.

Herbert O. Horn, former RKO general

manager for Germany, has been made special

representative there, succeeding John

Swanink. resigned. Keith Goldsmith, who

has been surveying the Far East, has been

made supervisor there. UA will open a new

office in Formosa. George Kalman, special

Far Eastern representative, now here recuperating

from an operation, will get a new

assignment shortly.

Picker will make a series of visits to all

countries throughout the world during the

coming year. He will meet the Caribbean

managers before Christmas, and then visit

South America.

MPAA Entertains British

Production Executives

NEW YORK—Reginald P. Baker, president

of the British Film Producers Ass'n and

chairman and managing director of Ealing

studios, and Sir Henry L. French, directorgeneral

of BFPA, were entertained by the

Motion Picture Ass'n of America Tuesday

(27) at a reception at Hampshire House.

Sir Henry and Baker sailed that evening

for London. They had been here two weeks

as the guest of MPAA to look into the prospects

for marketing more British films in the


Among the guests at the reception were

John Davis, managing director for J. Arthur

Rank, and Ronald Leach, financial adviser.

They .sailed the following day. They had

arrived November 19 to survey Rank holdings

in the U.S. and Canada and to seek details

of the proposed merger of Decca Records with

Universal Pictures. Rank is a large stockholder

in Universal.

Fire at Eastman Factory

Not to Halt Deliveries

ROCHESTER — Eastman Kodak Co. does

not expect delivery delays for any of its

products as a result of the recent fire at the

plant, according to James E, McGhee, vicepresident

and general sales manager.

The tire, which caused damages of $2,000,-

000, destroyed the fifth floor of a building

containing heavy supplies of photographic

paper ready for emulsion coating. No damage

was done to the stocks of sensitized paper,

either cut or in rolls.



These were stored in a

Holiday Magazine to Give

Film Awards on Dec. 7

HOLLYWOOD—Filmdom will begin to reap

its annual harvest of awards for cinematic

achievement when on Friday (7) Holiday

magazine will pass out kudos for the industry's

"contributions toward the improvement

of America's relations with the rest of

the world."

At a luncheon session to be hosted here by

Holiday editor Ted Patrick the citations will

go to:

"The Well," a Harry Popkin production

being distributed by United Artists.

Shelley Winters, for her performance in

Paramount's "A Place in the Sun."

"An American in Paris," an Ai-thur Freed

production, starring Gene Kelly, for Metro.

Man of the year—Steven Bosustow, president

of United Productions of America, which

produces animated cartoons for Columbia


MPEA Approval Delayed

On Spanish Film Pact

NEW YORK—Approval by the Motion Picture

Export Ass'n of a tentative Spanish pact

ran into difficulties late in the week when

the board carried over consideration of its

details from Thursday (29) to Friday. John

G. McCarthy, vice-president of the Motion

Picture Ass'n of America, answered questions

about the pact at both meetings and there

was a lively discussion.

The pact would take the issuance of import

licenses from Spanish producers, who

have been overcharging for them, and place

the responsibility with the government, which

would tax each film imported about $4,000.

Licenses would be limited to 60 for MPEA

companies and 40 for U.S. Independent producers.

The Society of Independent Motion

Picture Producers has registered a strenuous

opposition, holding that the pact gave MPEA

the inside track and that the $4,000 tax was

unjust and burdensome.

Mochrie Holds Meeting

Of RKO District Heads

CHICAGO—Robert Mochrie, RKO vicepresident

and general sales manager, presided

at a meeting of district managers at the

Ambassador East hotel Thursday and Friday


Those who attended from the New York

office were: Walter Branson, Harry Gittleson,

Nat Levy, Charles Boasberg, Sid Cramer, S.

Barret McCormick, Dan Loventhal, Frank

Mooney, William McShea and Leonard


Armando Massimelli Dies;

MGM Manager in Italy

NEW YORK—Word has been received from

Rome of the death of Armando Massimelli,

manager for MGM in Italy, November 6.

Death was due to a heart attack. He was 61.

Massimelli joined MGM in 1925. but closed

the offices during the Mussolini regime. He

again took charge at the end of World War


Named MGM Manager in Sweden

NEW YORK— Gosta Wad.sten has been

named MGM manager in Sweden by Morton

A. Spring, vice-president of Loew's International

Corp. He succeeds the late Arne


Kaye Back From Korea

Alter U.S.O. Tour

NEW YORK—Danny Kaye,

who recently

returned from a month of entertaining the

Korean field troops for the USO, reports that

he "has never done anything more gratifying"

to himself than playing before these boys.

Kaye left the U.S. October 25 from San Francisco

and then flew via Honolulu, Wake

Island and Tokyo, to Korea where he and

his troupe did approximately one show a

day until he came back to California November


Kaye, who spoke at a USO executive board

luncheon in Washington Thursday (29), told

the press in New York how important it was

to the soldiers in Korea to see a familiar

face from the entertainment world and to

know that they are not forgotten. The news

that Kaye would give a show for the troops

was the talk of each division for weeks before

and was discussed for weeks afterward, Kaye

said. He often gave each day's show for several

thousand soldiers, some of them having

arrived three or four hours ahead of time

to be sure of getting front seats for his


Gualino Returns to Rome

To Report on U.S. Unit

NEW YORK—Dr. Renato Gualino, managing

director of Italian Films Export, has

returned to Rome to report to his board of

directors on establishment of the new organization

here. He had been here about three

weeks, during which time he named E. R.

Zorgniotti U.S. representative. Zorgniotti received

a leave of absence from Lux Films,

which Gualino heads. Other executive appointments

had been expected but were not

made. Gualino is expected to consult with the

board on the selections.

While here Gualino told the press that it

was up to the individual Italian producers

whether they would apply for a production

code seal but that he would not recommend

that they do so. He said he would

submit the matter at the next meeting of

the International Federation of Motion Kcture

Producers Ass'n, of which he is president,

and try to establish a policy.

Dr. Irving Wolff Named

RCA Research Director

NEW YORK—Dr. Irving Wolff, a


in ultra-high radio frequencies and a pioneer

in radar, has been named director of research

for the RCA Laboratories division of the

Radio Corp. of America by Dr. E. W.

Engstrom, vice-president in charge of the

division. The headquarters of the division are

the David Sarnoff Research Center, Pi-inceton,

N. J.

Canada Waives Taxation

On U.S. Entertainers

WASHINGTON—Canada has accepted a

reservation in the recent tax treaty under

which U.S. entertalner.s will not be taxed on

earnings in Canada unless they remain in

that country for more than six months, according

to an announcement by the State department.

This makes it likely that U.S.

film producers will film more pictures on

location in Canada.

46 BOXOFFICE December 1, 1951


Mary McCall Elected


iHollywood Office—Suite 219 at 6404 Hollywood Blvd.: Ivan Svear, Western Manager)

As SWG President

HOLLYWOOD—Another chapter in the

turbulent history of the Screen Writers Guild

was written when, in a hotly contested annual

election, Marry McCall jr. was named to the

presidency by a vote of 263 to 194 over the

incumbent president, Karl Tunberg.

The election meeting was marked by lengthy

debate which resulted in disapproval by the

membership of action taken by the previous

executive board, which had laid plans to

bring scenarists Adele Buffington and

Michael Wilson before a disciplinary committ^e.

The two scriveners had been charged

with making false charges against board and

officer candidates in campaign letters. A

resolution calling for the cases to be dismissed,

and all references thereto expunged

from the record, was passed.

Tlie McCall administration includes Richard

Murphy and Richard Breen as, respectively,

first and second vice-presidents; Howard

J. Green, secretary; Wells Root, treasurer,

and eight board members, chosen for

two-year terms—comprising Ivan Gotf, Robert

Pirosh, Robert Carson. John Monks jr.,

Everett Freeman, Barry Shipman, Dorothy

Hughes and Harold Greene.

A dispute between the lATSE and the

Screen Cartoonists Guild concerning jurisdiction

over pen-and-inkers at five cartoon

plants will be settled via the ballot box in

an NLRB-sponsored election to be held in

January. The polling will be conducted among

employes of Walt Disney, Walter Lantz, Warners,

MGM and United Productions of


* * *

Four features were nominated by the Screen

Directors Guild membership as finalists in

the organization's quarterly choice for best

megging achievements. Candidates for the

August-to-October period are "A Place in

the Sun" (Paramount), directed by George

Stevens; "A Streetcar Named Desire" (Warners),

Elia Kazan; "Detective Story" (Paramount),

William Wyler, and "David and

Bathsheba" (20th-Fox), Henry King. The

winner will be announced at a meeting of

the SDG later this month.

To Film 'Sudden Fear'

HOLLYWOOD—Shooting space was secured

at Republic by Joseph Kaufman Productions

for the filming of "Sudden Fear," a

Joan Crawford starrer, which rolls in January

for RKO release. David Miller will direct.

Spy Receives Living-Room Debut

In Ohio; London Opening for You

HOLLYWOOD—On the heels of its Saturday

(1) world premiere at the Leicester

Square Theatre in London, Samuel Goldwyn's

"I Want You," being distributed by RKO,

will have its U.S. opening December 21 at

the Hollywood Paramount Theatre. Directed

by Mark Robson, the feature stars Dana

Andrews, Dorothy McGuire, Farley Granger

and Peggy Dow.

* * *

Bob Hope and a plane load of Hollywood

personalities flew to Bellaire, Ohio, where

the comedian and Paramount on November 27

hosted the world premiere of his new starrer,

"My Favorite Spy," in the home of Dr. and

Mrs. P. M. J. Kuchinka. The "living-room premiere"

was awarded Mrs. Kuchinka on the

basis of her prize-winning letter in Paramount's

"My Favorite Spy" contest. Accompanying

Hope were Marilyn Maxwell, Rhonda

Flaming, Jan Sterling, Gloria Grahame, Jerry

Colonna, Les Brown and orchestra and other


At the request of servicemen, Hope staged

a second screening of the comedy at Camp

Atterbury, Ind., November 28, for hospitalized

veterans and other troops.

* * •

"Fixed Bayonets," 20th-Fox's new drama

of the Korean war, will be given Its western

premiere Wednesday (5) at Grauman's Chinese

Theatre via a star-studded affair at

which George Jessel will be the master of

ceremonies. Produced by Jules Buck, written

and megged by Samuel Fuller, the film stars

Richard Basehart and Gene Evans. A guest

of honor at the opening will be Capt. Raymond

Harvey, winner of a Congressional

Medal of Honor.

* * *

Cast toppers Robert Taylor and Deborah

Kerr, Producer Sam Zimbalist, Director

Mervyn LeRoy, a lengthy list of Metro studio

brass and an array of other Hollywood celebrities

were among the fu-st-nighters at the

invitational debut of "Quo Vadis" November

29 at the Four Star Theatre. The front of

the showcase was embellished with an early

Roman appearance for the reserved-seat,

upped-price engagement of the film, which is

day-dating at the United Artists on a continuous

run basis.

* * *

Klieg lights, bleachers, radio broadcasts

and other red-carpet appurtenances will highlight

the local unveiling of RKO's Technicolor

musical, "Two Tickets to Broadway,"

Friday (21) at the Pantages here. The stars

of the film, Tony Martin, Janet Leigh, Gloria

DeHaven, Eddie Bracken, Ann Miller and Barbara

Lawrence, will make personal appearances.

• • •

Monogram and Lippert supplied both ends

of the dual bill which opened November 28

in four Fox Coast first runs here. The

Lippert entry, "FBI Girl," had Monogram's

"The Longhorn" as its running mate in the

Los Angeles, Uptown, Loyola and Chinese


• * •

Cecil B. DeMille's "The Greatest Show on

Earth" will have its world premiere early in

January at the Radio City Music Hall in New

York. The multistar cast includes Betty Hutton,

James Stewart, Cornel Wilde and Dorothy

Lamour, with the Ringling Bros.-Barnum

& Bailey circus also featured.

John Rawlins Joins Royal

For 'Suicide' in England

HOLLYWOOD — John Rawhns, veteran

megaphonist, joined Julian Lesser's Royal

Productions as a supervisory executive and

planed out for London to represent Lesser in

the making of "Suicide Smith," being filmed

by Lesser in association with Britain's Tempion

Films, headed by Robert Baker and

Monty Berman.

Rawlins was, until recently, a partner of

Frank Melford in Ventura Pictures, which recently

produced "Fort Defiance" for United

Artists release with Rawlins directing. That

independent unit is inactive currently and

Melford has organized Frank Milford Productions

to embark on a new slate for 1952.

RKO Cutting Rooms Trim

15 Features Currently

HOLLYWOOD—RKO's cutting rooms, under

supervision of James Wilkinson, are

bursting at the seams with 15 features and

two two-reelers being edited. Additionally,

daily rushes are being handled on two others.

Being scissored are "A Girl in Every Port,"

"Macao," "The Las Vegas Story," "One False

Move," "Jet Pilot," "The Big Sky," "Androcles

and the Lion," "The Narrow Margin,"

"Crackdown," "3,000 A. D.," "Chuck-a-Luck,"

"Sons of the Musketeers," "The Half-Breed,"

"Road Agent" and two shorts, "Good Night

Nurse" and "The Newlyweds' House Guest."

Daily rushes are being cut on "Clash by

Night" and "The Korean Story."

BOXOFFICE December 1, 1951 47




Republic ;'

and 'recto

AL YBARRA as art director.

20th Century-Fox

Art direction






GREGORY "What Price

GAY. Starring

Glory' i

was handed

Muriel Lawrence GEORGE




William Ching, the musical

is being produced by Herman

to Millakowsky and

"The Full


directed by OA9TOM

Phil Ford.





GLASS, unit manager; HENRY

"The Mosconi Story," based on



the career of the




inked for the

world's champion







pocket cameraman.

bilHard player, has been "Gobs and Gals." Booked



to Pete Smith's short subjects docket. GORDON JONES and LEONID KINSKEY.

United Artists !

Pete Smith launched production on "Musiquiz," JAY C. FLIPPEN drew a THEOBALD character




short dealing


Joseph Kane's signment

drew the art direction

with various strange ways of



on as-

Producer-Director Samuel Fuller's



Singing star RAY MIDDLETON was booked for



Allan Dwan's "Song of Youth "


which stars Bill Shirley.


Singer Connee the art

Boswell and Ada direction

Leonard's chores


on Our "Miracle

orchestra Lady ol'


head the Fatima



cast of a musical



being produced 20th

and directed by Century-Fox

Will Cowan. ANNE FRANCIS was given a one-year hoist on


her acting ticket.

Title Changes

"They Float Through the Air," a two-reeler dealing FRITZ FELD and SIG RUMAN

with U.S. navy



comedy roles

operations, is being narrated

in "T'he Full House," the five-episode

by Wayne opus being


Morris. The short was filmed at produced by Andre Hakim.

the naval

Jeanne Crain and air station

Farley "Battle Stations" to OKINAWA.

in El Centre, Calif., with the Granger star in the initial


sequence, "Gift



the naval

the "The Mother" to

reserve unit of the armed Magi," which


Henry King is



radio service.

DAVID WAYNE drew the male starring role in


Producer Nunnally Johnson's comedy, "We're Not "Whip


Law" to NIGHT


Married," which


Edmund Goulding will direct




Canyon" to


set for






SIDNEY was inked by Hal Wallis Productions


United Artists

"Charmame" to WHAT

the choreographer


on "Jumping Jacks." Cast in "Red


Planet," being produced by Donald

Hyde and Anthony Veiller, were GRACE LEON-

RKO Radio

ARD and




BARNETT. Harry Horner directs

Preparing the musical score with



Planet" to

for "Androcles and

Graves and Andrea




in the leadina

the Lion" is LEIGH HARLINE.






^°^ '^^ Marines" to



for a character lead m "Scarlet Anael" FIGHTING°"'


..if*^,,f'''EINER is writing the musical score for was WHITFIELD CONNOR.

Ihis Woman

The Yvonne DeCarlo

Is Dangerous."

starrer is being produced in Technicolor by Leonard

Goldstein, with Sidney Salkow megging. Eddie



Cantor Gives



set for a lead with Audie

Murphy and Faith Domergue in Producer Leonard



s Technicolor

Navy in




San Diego

Jumpers "

which Don Siegel directs.






spent November

28, 29






A leading

Yank femme in

in Indo-China," "Red Ball


Express "

is slated ttie

and 30 giving


to roll next month.

Rosenberg shows for

production starring navy

Jeff Chandler,


personnel in the

Boitticher megging ?s

San Diego area under auspices

of the Hollywood Coordinating Com-


the World War II drama.

King Eros. Productions ticket-d VURT NEUMANN


t': Cirect


The banjo-eyed comic's itinerary included



Casting was completed on "Mara Maru," the

Pendleton marine base and the

starrer, with the





of NESTOR naval hospital



Gordon San




"Jumping directing Jacks,"

the next Dean


Martin-Jerry Lewis Weisbart production.

• * »

bf N^l^^AfJ^'TA^R'^^G.^-'-''^-^- -"> ^'^ -^^'^^ For his services as a community leader,


humanitarian and citizen, Dore Schary, MGM


vice-president and production chief, will



the first

JOHN LEE MAHIN is penning annual

"The Girl Who

One in


a Million award

Everything as an Ava Gardner starrer, to be produced

(4) by the Pacific

to be presented Tuesday

by Armand Deutsch.

Coast region of the National Jewish hospital.


''"lP.°,!'i.°' Broderick Crawford in the

were picture


Schary will be given the


kudos at a luncheon


de Toth BRIDGES.

megs '^Andrl "Marines Have Wings," a story of



Buddy marine hosted by the Adler

Los Angeles production Ako

women's division

"'^^^^ "°^' '= ^^'"' '''''''°^^


SHAUGHNESSY and MARTIN malARD'"TREGL°Kll" ^^ of the hospital, which is located in Denver.

Lippert Productions

20th Century-Fox



teamed on Errol




Gentlemen Sues MGM

Prefer Blondes," from the novel and

R^rFMnj*"""*!] u'A











1 Bi'oidy,



year in the making of both TV and theatrical

films, William F. Broidy Productions made

several changes in and additions to its execui

W. F. Broidy Productions

Gets Set for Big Year

HOLLYWOOD—Preparing for an active

tive personnel. Jack Jungmeyer jr., who for

! several years has been affiliated with Edward

L. Alperson's Al.son Productions, is joining

the organization as a personal assistant to

while Al Milton, who has been functioning

as studio manager, was upped to

a.ssistant to Wesley Barry, Addi-

Jungmeyer and Milton will jointly

assume management of the studio.


Television Corp., Monogram's

new TV film subsidiary, rounded out the cast

its new Raffles mystery series by inking

Palmer, Rhys Williams and Konstantin

Shayne for supporting parts in the half-hour

subjects, in which George Brent and Nigel

Bruce are featured. Earl McEvoy directs and

Lee Savin is producing.

* *

"Rebound," a new television film series being

produced and du'ected by Bernard Girard

for Bing Crosby Enterprises, has been picked

up for sponsorship by the Packard Motor Co.

* « *

Rene Williams set Catherine McLeod for

the lead in "People at Sea," a 15-minute entry

in his Invitation Playhouse TV series. Williams

will include the subject in a package

of six which he will offer for distribution as

a theatrical


• * •

Planning to produce religious films for TV,

theatrical and church release, the Hollywood

Religious Film Foundation has been organized

with Ivan P. Betts as president and

Oren W. Evans as vice-president in charge

of production. Actor Porter Hall is also a

vice-president. The company headquarters

at KTTV studios.

Supersleuth Tracy Gets

Into TV Film Battle

HOLLYWOOD—Supersleuth Dick Tracy,

infallible hawkshaw of the comic strips, has

unwittingly become involved in a legal hassle

over the production of a TB film series based

on his exploits.

Snader Sales, Inc., headed by Lou Snader,

filed a superior court action against Producer

P. K. Palmer, seeking declaratory relief on

the grounds Palmer misrepresented production

costs and his ability to turn out the

Tracy subjects, and that Snader's production

unit was forced to take over the filming

of the balance of the series after Palmer

made six of them.

Palmer, however, asserts he obtained from

the syndicate handling the Tracy strip the

sole rights to produce the subjects for video.

The Snader organization contends the first

six, made by Palmer, are of inferior quality.

Pete Smith to Ad Club

HOLLYWOOD—Pete Smith, MGM shorts

producer, will be a guest speaker December

4 at the Los Angeles Advertising club, at

which the principal address will be made by

Paul Jones, public relations director for the

National Safety Council. Smith is the only

preson to win the NSC's annual award three

times, last in 1950 for "Wrong Way Butch."

i^l OTEWORTHY for its renectlon of inj>gj|

tegrity more than for the actual dollars

and cents involved was the announcement

by Dr. Herbert T. Kalmus, president

and general manager of Technicolor, that his

company would reduce its charges for certain

services, effective as of Dec. 1, 1951.

At a trade press conference and in a letter

to the color firm's studio cu.stomers, Dr. Kalmus

estimated that a reduction of .15 of a

cent a foot in the processing cost of 35mm

release prints, which he emphasized was "entirely

voluntary," would mean a saving to

the industry of some $775,000 a year. The

price decrease, he pointed out, was made possible

because of the elimination of the federal

excise tax on raw films, which became effective

Nov. 1, 1951, and was further implemented

by Technicolor's decision to ab.sorb

at least half— if not more—of increa.sed processing

costs brought about by wage boosts

and upped prices of raw materials.

Dr, Kalmus' estimate of an approximate

$775,000 annual saving was predicated upon

Technicolor's volume for 1951. At the same

time he optimistically predicted that there

would be a normal increase in such volume

during 1952 and a large increase when the

company completes its new plant, which has

already passed the blueprint stage, and for

which materials are now being accumulated.

So the $775,000 figure is sure to grow.

Even at that, it will not mean that the

trimmed costs for color photography and

subsequent processing will be large enough to

make or break any producer or. for that

matter, any individual picture. Nor does it

seem possible that it will have any immediate

effect upon the financial status of either exhibitors

or their theatre patrons. But it is

significant that the new charges for Technicolor

hit an all-time low in the organization's


And that, at a time when the cost of virtually

every other item entering into the

making of motion pictures is continuing to

climb, is a refreshingly welcome step in the

right direction, a step for which Dr. Kalmus

and his company rate an industry-wide vote



While bows are being allocated, a I'il one

toward Maggie Ettinger, for lo! these many

years Technicolor's publicity representative,

for the characteristically efficient and friendly

manner in wiiicli she organized and operated

the press conference at which Dr. Kalmus issued

his price-cutting proclamation. If all such

huddles were as well handled, they might

cease to be the pet peeve of many Hollywood

news outlets.

From Howard Strickling's rover boys at

Metro, the claim that "after a long lapse,

billboard advertising has come back into its

own in the Los Angeles area with both 'Quo

Vadis' and 'An American in Paris.' Heavy

schedules of 24-sheets were posted for both

MGM pictures."

An insult, nothing less, to Perry Lieber of

RKO Radio's ravery. How about that monster

—that revealing display on behalf of Howard

Hughes' "His Kind of Woman" that Praise

Pundit Perry cau.sed to be erected at Fairfax

and Wilshire, and to one of the loudest and

most vertiginous beatings of drums In Cinemania's

history? That, too, was and still Is

a billboard.

John Flinn tickles the welkin with a momentous

Monofrram manifesto that "a 'Flight

to Mars' menu is being featured by Thrifty

Drug Company's 108 southern California

stores as part of a tie-up ..." Possible menu:

Cosmic Consomme

Celestial Celery Orion Olives

Potatoes Pluto

Roast a la

Space Ship Salad

Atomic .^pple


Zooming Zucchini


Jovial Johnny failed to mention who's going

to furnish the bicarbonate of soda which is

indicated for the relief of Cinemanla reporters

who are made lo eat their way through

such publicity trivia, even though they can

take or leave alone Thrifty's cuisine.

Unusually fascinating are the announced

plans of Producer Sol Lesser to send an expedition

to South America in search of the

lost emeralds of Illa-Tica. The exploratory

party will be headed by Kenneth Krippene.

author and expert on buried treasure, and

the entire adventure will be photographed In

color for Lesser, who plans to present a

full-length motion picture story of the journey.

While on the trek. Krippene also plans to

investigate a legendary "City of Naked Women."

which supposedly is in the general

area of the emeralds in treacherous jungle


Should Krippene and his intrepid explorers

find the community of unclad femmes,

Franchot Tone might be available for the

picture's male topline.

And should they uncover the alleged lost

gems, various exhibitor groups might be

induced to finance a second expedition, one

to find the lost audience of the Bijou Theatre.

From Teetering Teet Carle's Paramount

praisery emanates a titillating tidbit to the

effect that while Britain's Princess Elizabeth

and her consort Prince Phillip were touring

Canada they stopped at the small town of

Penticton, B. C. and were advised by the

mayor thereof that if was the birthplace of

Alexis Smith. Elizabeth praised the player,

according to the Carleian intelligence, as a

"charming young lady and an extremely

talented actress."

What's more, Alexis has always spoken very

highly of the princess.

BOXOFFICE December 1, 1951 49





^(mdoK ^c^tont


brothers, who turned from exhibiting to

distributing, have pulled their company, Eros

Films, to the top rank of the independent

renters in Great Britain. They have done this

mainly by a sound knowledge of the kind of

films that the public wants to see and also

by a very considerable flair for showmanship

so that they succeed in putting the picture

over once they have made or bought it.

One of their happier inspirations was the

formation of the Eros Lunch club, a body

which meets at in-egular intervals usually.

by coincidence, at a time when Phil and Sid

Hyams have a particularly big picture to sell!

The membership of the lunch club consists

of Eros executives and the London film journalists

representing trade and lay papers. At

last week's lunch, given to coincide with the

press show of the Bette Davis film, "Another

Man's Poison," Phil Hyams disclosed that in

the 18 months that Eros had been financing

British pictures they had been responsible for

21 films. A creditable record, although the

pictures were a mixed bag of seconds, cofeatures

and top features which were described

by Hyams himself as "some good,

some bad and some terrible."

Phil Hyams also mentioned an important

point in passing and that was the fact that

Eros preferred to do business with new producers.

Apart from Daniel Angel who has

become an important independent producer

since tying up with them there are several

others who can thank Eros for bringing them

up from very small beginnings. Monty Berman

and Robert Baker are a team which

started just over a year ago to turn out

seconds for Eros and this week they find

themselves in charge of the first of a new

series of Anglo-American films which the

Hyams have negotiated with Sol Lesser.

Lesser has sent Mark Stevens over from

Hollywood to co-star with Jean Kent in "The

Lost Hour'." and David MacDonald is


this for Baker and Berman at Korda's

Isleworth studios.

* * *


viewed after the lunch, turned out to be

unworthy of it or indeed of any other meal

except perhaps a funeral breakfast. Produced

by Daniel Angel and directed by

Irving Rapper, the film also stars Gary Merrill,

Emlyn Williams and Anthony Steel, but

Miss Davis must bear the brunt of respon.sibility

for it.

It is difficult to see how such a seasoned

artist could deliberately have chosen to work

in a script so out-dated and melodramatic

that it might well have been made 20 years

ago. Not only that, but almost every line and

.scene shows evidence of its uneasy translation

from a stage play with the characters

entering right and exiting left and all the

old situations of the Lyceum .school of drama

appearing with regularity in every reel.

This farrago of nonsense deals with a

woman novelist who poisons her husband,

from whom she has parted, when he comes

to shelter from the police at her house. His

accomplice arrives soon after the murder and

after helping her to dispose of the body he

poses as the missing hu.sband until she

poisons him also. These little peccadilloes are


contrived so that she may steal the fiance

of her secretary and it is appropriate that

she meets her own sticky end at the hands

of the local horse doctor who gives her

whisky from the fatal flask after she has

had an attack of the vapors.

Most of the critics felt like a good stiff

drink of (unpoisoned) whisky themselves

after sitting through 90 minutes of this.


in the news this week when details were

published in the tradepress of their new

bonus scheme. Arthur S. Abeles announced

details at their sales conference in London.

This was the first conference, incidentally,

that they have held since the war. .

Abeles stressed that the only thing demanded

of their branches was hard work

and said that the quotas worked out were

very reasonable. Every branch had been set

a weekly billings quota starting from the

fiscal year, which began in August, and the

fact that this quota was attainable was

evinced by seven branches on average already

in excess of their quota.

At the end of the year the branch staff

would get a full week's salary as a bonus

for every extra amount secured, which was

equal to the weekly quota figure. In other

words, if a branch does business equal to

54 weeks in 52 then all the staff will draw

two weeks salary as a bonus and so on in

proportion. When the whole country exceeds


North: Myron Karlin, MGM manager in

Venezuela, arrived for a three-week studio

stay to view product and talk with company


* • *

East: Producer Frank Seltzer, accompanied

by Larry Lansburgh, headed for New York to

set distribution on "Earthquake Lake," a

semidocumentary adventure film, which Lansburgh,

headed for New York to set distribution

on "Earthquake Lake," a semidocumentary

adventure film, which lansburgh produced

and directed.

* * *

West: Howard Dietz, vice-president in

charge of advertising and publicity for Loew's,

arrived at the MGM studio for executive


* * *

East: Producer Hal Wallis headed for St.

Benning, Ga., to supervise the launching of

filming on a new Dean Martin-Jerry Lewis

comedy which will be relea.sed by Paramount.

He was accompanied by Director Norman

Taurog and Wallis' production manager. Jack


* *

West: Ai'thur Loew, president of Loew's

International, planed in from Gotham for a

week of MGM studio huddles with Dore

Schary, vice-president and production chief,

and E. J. Mannix, general manager. Meantime

the producing, directing and writing

team of Norman Panama and Melvin Frank

the average quota figure the head office

staff also will participate on the same basis'.

This is a very fair and equitable scheme;

and one which should bring Warners some'

substantial increases.

* * *



which exhibitors have been regarding the new

"X" certificate of the British Board of

Film Censors has been calmed after the'

experiment by Odeon of playing an "X" film

in their circuit program.

Until recently the board issued two main


certificates, the "A" signifying that the film

was more suitable for adult audiences, but

to which children might go if accompanied

by an adult, and the "U," meaning that the

film could have a universal showing


and i

could be seen by anyone. Apart from this

the board occasionally issued an "H" certificate

to a horror film and children were not

admitted to these shows.

Recently the new category "X" was formed

and tagged to pictures, which were not in I

themselves horror films, but were considered I

completely unsuitable for children. First big 1

picture to receive this certificate and to be

booked by a circuit was Paramount's "Detective

Story," which Odeon courageously decided

to try out. The result is a triumph

for the film, which is doing very good busi-


ness indeed in its second week of London

release. The only money likely to be lost is


with the teenage trade, which takes itself

to the movies here and usually persuades a •

complaisant adult to escort them in to an


"A" film. Otherwise there is little likelihood


of a "X" picture losing money if it is good

entertainment as the American habit of the

whole family's going to the movies together

is practically unknown here.


checked out for Washington for two weeks

of research on an upcoming Robert Taylor

starrer dealing with the career of Col. Paul

Tibbetts. pilot of the B-29 which dropped the

first atom bomb on Hiroshima during World

War II.


* * * ]

East: Gunther Lessing. vice-president of


Walt Disney Productions and board chairman

of the Society of Independent Motion Picture

Producers, left for Washington to attend

a meeting of the State department's national

advisory committee on information. He is a

member of the group.

* * *


East: Director Arthur Lubin headed for


West Point to shoot exteriors for a comedy

which he is megging for Universal.

* * *

North: Mark Robson, director and partner

of Robert Wise in Aspen Productions, independent

unit, returned from Mexico City after

surveying filming facilities there.

* * »

East: Douglas Fairbanks jr., president of the


Dougfair Corp., planed to New York for talks

with United Artists executives concerning

distribution plans for a Bette Davis starrer

which was co-produced in England by Fairbanks

and Daniel Angel.

Mr. Exhibitor—oro you doing all you can on the

1951 'Christmas Salute' to the Variety Clubs-Will

Rogers hospitol?





: It If


aj Ii




: December 1, 1951


New Officers and Directors of Montana ITO Assn



Officers and directors of the Independent Theatre Owners of

Montana at a recent meeting in Butte, Mont., took time out from

business sessions to pose for this photograph. Left to right, front

row: Herb Bonifas of Chinook, director; Clarence Colder, Great Falls,

secretary-treasurer; Frank Morgan, Livingston, director; Clarence

Sverson, Glendive, former secretary; Rex Flint of Baker and N. M.

Stubblefield of St. Ignatius, directors, and Fred Arnst of Fort

Benton, president. Rear row: Carl Veseth of Malta and Frank Faust

of Forsyth, committee chairmen; D. E. Lockrem of Circle, E. M.

Jackson of Livingston and J. II. Moran of Laurel and E. R. Munger

of Helena, directors; Rotus Harvey of San Francisco, president of

the Pacific Coast Conference of Independent Theatre Owners, a

convention speaker, and J. M. Suckstorff of Sidney, vice-president.

Nearly 100 attended the annual session.

Las Vegas Variety

Makes 1st Payment

LAS VEGAS, NEV.—An initial contribution

of $10,000 has been made by Variety Tent 39

to its pet charity, the School for Handicapped

Children, now under construction. Presentation

of the check was made by Jake Kozloff,

heart chairman, and Ben Goffstein, chief

barker. It represents half of the original


Marc Wolf, chief barker; Robert J. O'Donnell,

ringmaster, and John H. Harris, big boss

of Variety International, have praised the

project. They said few tents had been able to

raise such a sum of money within such a short

time after receiving a charter. Grading and

foundation work have been started. The

school will incorporate many of the features

of Variety Village in Toronto, which representatives

of the Las Vegas tent visited in

October. The schedule calls for completion of

the first buildings before the international

convention opens here in April 1952.

Holiday Magazine First

To Present Film Awards

HOLLYWOOD— 'Tis the season to be jolly

—and also the time of year when matters

cinematic begin to be tossed up for grabs in

the awards department.

First under the wire in what is shaping up

as a banner year for bow-taking is Holiday

magazine, which will honor the industry and

its creative artists at a luncheon here December.

Winners of awards in various film

categories will be announced at the session.

Upcoming thereafter are such annual awards

events as the Look, Redbook and Photoplay

affairs, the New York Film Critics' selections,

innumerable other "bests" polls and, of

course, the Oscar sweepstakes of the Academy

of Motion Picture Arts and Sciences, slated

for next March.

R. W. Koenig Buys Luv-Vu

From the Elmer Martells

LOVELAND. COLO. — Acquisition of the

Luv-Vu Drive-In by the University Theatre

Corp. of Boulder was announced by Richard

W. Koenig. The latter, who has owned the

Motorena Drive-In at Boulder for three years,

negotiated the purchase from Mr. and Mrs.

Elmer Martell. Koenig said he will appoint

a local manager for the house.

Koenig is no stranger to Loveland. having

attended the Garfield school and CSCE at

Greeley. He will continue his residence at

Boulder but has an aunt and grandmother

here. The theatre can be reached from

Berthoud in the mountain area.

With his ownership of the Luv-Vu, Koenig

stated that he would exhibit first run and a

choice of second run pictures, a policy that

has proven popular at Boulder. All bills will

be single and children under 12 will be admitted

free. A special children's program will

be given at 7; 15 on Friday and Saturday evenings.

Free treats, three cartoons and a

selection of comedies will precede the regular

picture those nights. The children's show

will be .shown only once and will consume

about 45 minutes.

Charles Whiteside Quits

To Fish; John Buck Named

CORVALLIS, ORE.—John W. Buck, formerly

with the Corvallis First Federal Savings

& Loan Ass'n, was named full-time manager

of the Whiteside Theatre, it was announced

by Charles D. Whiteside for the owners. Buck

has been an Oregonian since 1936 and is a

district manager of Toastmaster International.

Whiteside indicated he would continue

to be acti\^ in the operation of the

theatre but he would devote a little more time

to his hunting, fishing, recreational and community


Ed Lowry to Direct

HCC Christmas Units

HOLLYWOOD—Supervisory chores on the

four overseas Christmas entertainment units

being assembled by the Hollywood Coordinating

committee have been entrusted to Ed

Lowry, who was executive secretary for west

coast operations of USO-Camp Shows during

World War II. Meantime Gary Cooper, radio's

Bob Hawk and Hillary Brooke were the

latest to be added to the roster of players set

for the tours, for which a total of 80 personalities

is being rounded up.

Other volunteers include Walter Pidgeon.

Keith Andes. Leonid Kinskey. Akim Tamiroff

and the Taylor Maids.

Meantime Danny Kaye and Monica Lewis

returned from a four-week tour of the Korean

battlefront. arranged by the HCC in cooperation

with USO-Camp Shows, to describe the

stint as "the most gratifying experience" of

their careers. They gave 23 shows in 19

days, with June Bruner and Sam Praeger

going along as accompanists.

Sid Cox Manages Drive-In;

Ed Kelly Goes to Pueblo

COLORADO SPRINGS— Sid Cox, assistant

manager of the Chief Theatre for the past

year, has been named manager of the 8th

Street Drive-In. succeeding Ed Kelly, who

has been transferred to Pueblo by Westland

Theatres Co, 24, is a native of Jackson, Miss.,

and was in Denver, Salida. Fort Morgan,

Lamar, Deertrail and Cheyenne Wells before

coming here in 1948. He started as an usher

at the Chief.

Kelly will become manager of the Pueblo

Chief, succeeding James Biu-gess, who left

for service with the armed forces. Kelly was

named manager of the drive-in last spring.

He has been in the theatre business three



: December 1, 1951 51


Hikes in Ausfralian Basic Wages

To Cost Industry Large Amount


(Australian Bureau, Boxoffice'

PERTH. W. A. — Australia's leading fUm

trade journal, the "Film Weekly," estimates

that the latest basic wage rises (Sydney, up

14s. weekly to £10 7s.; Hobart up 12s. to £9

19s.: Adelaide up lis. to £9 15s.; Melbourne

up 10s. to £9 19s.; Brisbane up 10s. to £9 15s.,

and Perth up 9s. to £9 17s.) will cost the

Australian film industry some £150,000 a year

in dii'ect increases alone. It points out:

"Since practically all other businesses pass

on their increased costs, film concerns inevitably

face cost increases for virtually all

goods and services they require in doing business.

Also disquieting to the industry is reflection

on what effects of the basic wage

rises on the country's economic state may

have on the public's spending power.

But it concludes on a note of optimism:

"There is, however, an interesting if unexpected

line of thought held in some quarters

—that heavily increased price of beer, cigarets

and suchlike 'luxuries' could react in the

picture business' favor Proponents of this

reasoning feel that lots of wage earners would

rather spend on films than on things that

have become unreasonably dear, and that

where cost of drink or tobacco has become too

steep for a man's purse he tends to cut them

out This school of thought points to the experience

that when the beer is off in the

suburbs during a liquor 'drought' it helps

the boxoffice."

•How OLD

Santa Claus?

This particular Santa — the one

you see on the Christmas Seals —

is a very healthy forty-five!

Yes, this is the 45th annual

Christmas Seal Sale — a holiday

custom that has helped save

5,000,000 lives. Yet, tuberculosis

kills more people than all other

Infectious diseases combined.

So, please, send your contribution


Buy Christmas Seals/

HcruuMc lit f.ho iinportunto

of llic shove

rrnissano. thin apace has

boon contributed by BOXOFFICE

that the Common-

The industry here feels

wealth Jubilee Film competition might well

be abandoned, and one authority describes it

as "a meaningless, bungled, pinchpenny affair

that would be an insult to the industry

and to the amateur filmmakers of the nation,

if it were taken seriously." It is pointed out

that the first announcement of the competition

was publicly made only six weeks before

the closing date; that four weeks later judges

had not been appointed; that no time or

place has been decided for screening of winning

entries; that prize money totals only

£200 (less than many a municipal council has

allocated for minor Jubilee contests) ; that as

it was found that the scope of the competition

was inadequate, an additional section for

films made by non-Australian companies was

later added; that there are now indications

that the closing date may have to be extended,

and that the authorities ignored offers

from the industry which, acted upon,

might have made the competition a reasonable


. » *

Exhibitors here still are concerned at what

many of them describe as "loose distribution"

of 16mm films, and some openly state

that such distribution has been extremely lax.

Factories and private homes, it is alleged,

have access to such a variety of films that

the people who see them lose some of their

appetite for the commercial shows. Major

oil companies and even newspapers give public

screenings, not only in "wayback" townships,

but also in the major cities. It seems

that the whole matter demands more than

passing attention. It needs, if reports to

hand are true, through investigation.

* * *

MGM's "The Great Caruso" is breaking

records throughout the country. Mario Lanza

records are heard at all times of the day and

night from almost every radio station (some

sessions consist almost entirely of numbers

by the star) and word of mouth publicity for

the film is really extraordinary. Sixteen millimeter

trailers are being used in leading

stores with considerable success.

* t *

In Western Australia, traffic and fire

authorities are viewing with some concern

the blocking of laneways by autos of theatre

patrons. In Perth, a city with narrow

central streets, traffic congestion is particularly

bad, and it is likely that legislation will

be enforced to keep traffic flowing smoothly

at all times. In suburbs the police have been

insisting that theatre patrons who have

parked in unauthorized spots leave the theatre

and move their vehicles.

* * *

The Sydney office of MGM recently forwarded

to Hollywood a 7-foot giant red kangaroo

which will appear in "One Piece Bathing

Suit," the life story of famous Australian

swimmer of the early 1900's, Annette Kellerman.

Animal was presented by philanthropist

E. J. Hallstrom from his private collection

after three states had been searched in vain

for a suitable specimen. 'Roo was bred and

reared in captivity, and after its work in the

film it will go to the San Diego zoo.

* * •

A Sydney newspaper, calling for donations

to its Christmas Comfort fund for Australian

troops in Korea, had immediate response

from the film industry. Hoyts Theatres

headed the first list with £105. In addition.

Managing Director Sidney Albright of




gave £10 10s.; Greater Union Theatres added !

£52 10s., and the Motion Picture Distribu- ! i

tors Ass'n gave £100.

Centennial in Seattle

Recalls Film History

SEATTLE—With Seattle's centennial focusing

attention on the history of the 100-

year-old city, oldtimers recall that the first

regular motion picture theatre was opened

in 1903 by a Mr. Lincoln under the name of

the Edison. It was located on Second avenue

and admission was five cents. Later it was

sold and renamed the Crystal.

Larger and moi-e impressive theatres soon

appeared, beginning with John Hamrick's

Class A in 1911 and continuing a year apart

with the Clemmer, Colonial, Liberty and

Coliseum. The latter three are still in operation

under their original names, but the

Colonial is now operated by Sterling Theatres

and the Coliseum by the Evergreen


The first talking picture to be shown in

Seattle was "The Lights of New York," which

received its premiere at the Blue Mouse in

1928; the first color film, "The Gold Diggers

of Broadway, 1929," played at the Liberty

in 1930.

In 1941 another significant forward step

was taken with the incorporation of the Seattle

Motion Picture Council, the purpose of

which was "to keep informed on all film

legislation, to rouse in patrons a more discriminating

taste in selection of motion picture

entertainment, and to arrange Friday

family night, or weekend films and junior


Most recent development in Seattle film

history has been the formation of the local

COMPO unit, of which Will J. Conner, Hamrick

executive vice-president, is chairman.

Despite individual differences, all Seattle

owners are active members and striving to

promote goodwill between the industry and

the public.

Today, Seattle has almost 50 indoor motion

picture theatres within the city limits and

many more, plus a half-dozen drive-ins, in

surrounding suburban areas, which is indicative

of the growing interest over the years in

this form of entertainment.

James Griffith Succumbs

TACOMA. WASH.—James V. Griffith, 44,

well known in Tacoma theatrical circles, died

at his home November 13. He was born in

Wisconsin and lived here 30 years. He was

a sound engineer for the Sportland Amusement

Co. and a member of Joseph Warren

Masonic lodge and of the projections Local

175. He vcas president and business agent of

Local B-22 and directed and. acted in many

plays of the Tacoma Little Theatre.

Jack Rhodes at Granada

BOISE — The Granada Theatre has reopened

with a new policy and Rodger Mendenhall,

owner of the Granada and Pinney

theatres, announced the appointment of Jack

Rhodes as manager. He will be assisted by

Bob Wilson. Rhodes managed the Natatorium

last summer with the assistance of

Wil.son. The Granada was closed during the

summer for renovation but is now operating




: December 1, 1951


Cooper Foundation Gets

Permit to Remodel Trail



of the Trail Theatre, which eventually

will mean a modernistic front and

modernization throughout, will get under

way with a permit for $15,000 issued to the

theatre last month by the office of the city

engineer. According to the permit, the initial

work is for a new floor and moving the

concession stand.

However, C. J. Freeman, city manager for

Cooper Foundation, said that new seats will

be installed, a modern front, carpeting and

general remodeling undertaken as far as

NPA will permit. The original plans called

for a complete new theatre but it was held

back by the government restrictions. Now,

Freeman said, as much improvement as possible

under existing regulations will be done.

Koppingers and Cresslers

Trade Theatre and Hotel

MONTESANO, WASH.—Peter J. Koppinger

has sold the New Montesano Theatre to Mr.

and Mis. G. E. Cressler of Seaside, Ore. As

part of the deal, the Cresslers sold the Beacon

hotel at Seaside, which they have operated

several years, to the Koppingers,

The Cresslers announced that the theatre

will be managed by their daughter and sonin-law,

Mr. and Mrs. Eugene Dixon. Dixon

comes here from California, where he ha.

. . Other

. . . Mr.





John Hamrick's Music Box Theatre came to

* the rescue of mothers with small children

and lots of Christmas shopping to do by

holding a children's matinee last Saturday

(24), starting at 9:30 a. m. The program featured

the English "Alice in Wonderland"

film which merges life-size puppets and live


. .

Jo Furse, assistant booker at Columbia for

many years, has resigned to Join the Pacific

Fruit and Produce Co. Succeeding her at

Columbia is Kay Clones, who has been secretary

to the manager . Jack Burk, 20th-Fox

manager, has moved into his new apartment

at the Queensborough . . . On the Row

were Mr. and Mrs. Chris Poulson of the

Denali Theatre, Anchorage, and Don Glover

of the Odeon in Pullman. They also attended

the big game Saturday (24i at the University

of Washington stadium.

Miriam Dickey, Anchorage, was here after

attending the premiere of "Quo Vadis" in

New York .

exhibitors on the Row

included Elsie Miller, Spokane (she formerly

owned the Ritz there which now is being

operated by W. L. Scale); John Cane, Capital,

Tacoma, and Pat Tappan and Mr. and

Mrs. Charles Grieme, Wenatchee.

. . .

Herman Wobber, 20th-Fox western division

manager from San Francisco, conferred at

the local exchange Clinton McFarland,

. . . Fostei,

. . Vance Weskil, Colfax

advertising and publicity director for Sterling

Theatres, has appointed Donna Imis as as-i

sistant. She replaces Lottie Jameson, whc

has moved to San Francisco

Blake. U-I western division sales manager

and Barney Rose, district manager, were ai'

the local exchange .

and L. A. Gillespie, Okonagon, were on thf

Row . . . Patsy Brooks, daughter of Jin

Brooks, office manager at 20th -Fox, camt'

home from Washington State college foi

Thanksgiving and the game.

Lippert's local office was in fifth place nationally

at the end of the ninth week in the

annual collection drive . . . ZoUie Volchok, citj

manager for Sterling Theatres, entertainer

with an Hawaiian hulu party recently at his

home on Lake Washington. He even imported

tropical food, including special South Seas

fish and punch. Among those attending were

Mr. and Mrs. Jack Engerman and Mr. ancj

Mrs. Fred Danz of Sterling . . . Russell Miller

owner of the Chief Theatre in Manson, flew

to Nebraska recently to visit his parents.







. :! list


Owner and Manager of the




Miriam Dickey, Lathrop circuit, was on the

Row . . . Chris Poulsen of the Denali Theatre,

Anchorage, was in buying and bookini

and Mrs. Les Theverkauf of the Realart

Theatre, Tacoma, vacationed in Los Angeles

and Long Beach . . . Also in California

vacationing were Mr. and Mrs. Cosmo Rockej

... Ed Johnson of the Garland in Spokane

was on the Row . . . L. O. Seley, local manager

for Manley, went to Walla Walla to install

a new Aristocrat model in Midstate'sj

Liberty Theatre.


Junior Mercy and Sid Turner were on the.

Row from Yakima . . . Inez Godfrey of the

20th-Fox staff has been been released froir

General hospital after surgery.


"We have been screening service from Reid H. Ray Film Industries

for a long time, and we have been using their product exclusively

for the past two years.

"We found that these people are always eager to please, and their

representative is a very high type, conscientious man. We, as well

as the business men of Parshall, have found that Business Brevities,

furnished by Reid-Ray, are tops in quality, and I am very glad to

give this fine company and their product my enthusiastic endorsement.

'I like to deal with them—they do a good job.'

Thank you, Mr. Okeson.

Everywhere — more and more exhibitors are turning to


Local Screen Advertising of Quality

RKO to Be Santa Claus

HOLLYWOOD—RKO will play host to 10(

children, including 52 from the Los Angeles,

orphanage, at a Christmas party to be staged'

December 21 at the studio under auspices o):

the Compass Club, a Masonic organization

Don Lindquist of the studio purchasing department

is arrangements chairman and the'

party will include a Christmas tree, gifts and'

a program of cartoons.

Kiddy Fun Party Given







BILLINGS, MONT.—A fun party "to top all,


parties" was sponsored by the Kiwanis clut

at the Babcock Theatre. Free admittance wat

given to the wearers of the best spook costumes

along with a $10 first prize, a $5 second

prize and a $3 thu-d prize. Included in the I-"'"!

program was an ice cream-eating contest.



/Zeid ^/f-,




. . Joe



fere 5.,


iiirarvin George, formerly with Texas Interstate

in Waco and Brownsfield, has been

named manager of the Studio Theatre here.

He has been here for the last year, working

previously with United Film Service . . . The

Kenneth C. Friedman family had a narrow

escape last week when a gas explosion blew

out the walls of his house and damaged the

entire dwelling to such an extent it will have

to be rebuilt. Mrs. Friedman and the two

daughters were at home when the explosion

occurred. Ken was at work at National

Screen Service, where he is manager. The

family was not injured.

Glen Yergensen, who recently purchased

the Cedar City interests of John Rowberry,

has sold his Monroe Theatre to Marius Nielsen.

The transfer will take place the first

Foster Blake and Barney

of the year . . .

Rose, U-I district and division sales executives,

conferred with Buck Wade, manager,

and the local staff.

The Roxy Theatre at Glasgow, Mont., was

gutted by a fire this week. Ed Davison has

been managing the house . . Pete Bayes has


replaced Bob Quinn as Paramount exploiteer

in this area . Rosenfield, who operates

the local Lyric, was in town from his offices

in Northwest, where he also has theatres. He

wonders why business has been so slow in

Salt Lake and holding well in other situations

where he is located.

Good weather (there was only one blizzard

in November) found at least three drive-ins

still operating in the area as November closed

. . . Variety Tent 38 is expected to hold elections

Don Tibbs, chief

December 3 . . . barker, decided to become international canvasraan

rather than to run for re-election.

San lose Boys Town Gets

$1,700 in New Theatre Bow

SAN JOSE, CALIF.—More than $1,700 went

into the coffers of the San Jose Boys' Town

fund as a result of the recent benefit premiere

staged here by the United Artists circuit

in connection with the opening of its

new United Artists Theatre. The new showcase

is being managed by Bob Helm.

Film celebrities including Forrest Tucker,

Arleen Whelan, Frank Faylen, Gloria Grahame,

Debra Paget, Scott Brady, Jesse White,

Joyce Holden, Ann Kelly, Margaret Sheridan,

Stephen Chase and Richard Anderson appeared

in a 90-minute stage show.

Black Cat Is Admission

GREAT FALLS, MONT.—Anyone bringing

a black cat to the Liberty on Halloween

night was admitted free. A guarantee of a

free ticket to another performance was also

given to anyone able to sit through the

spook show.




For Educational Groups For One Night Showings


Contact Andrew Bertine

76 Bellrock St., Molden 48, Moss.

: December 1, 1951

Postponed Tours for Movietime

Completed in Salt Lake Area

Gov. J. Bracken Lee of Utah talks to Noreen Michaels, a former IJtahan now a

Hollywood actress, as others of the Movietime delegation look on. Included are Dane

Lussier, Keenan Wynn, Dean Jagger, Marshall Thompson, Marilyn Nash, Keefe

Brassell and Anson Bond.

SALT LAKE CITY—Enthusiastic public reaction

to the Salt Lake area's belated Movietime

U.S.A. campaign was reported as the nine

Hollywood personalities completed a week of

tours, and returned home.

The group visited scores of communities in

Utah, Idaho, eastern Nevada and eastern

Oregon during a whirlwind trip that was

reminiscent of the bond tours during World

War II. Everywhere they went they met an

enthusiastic reception. They talked to students

in school assemblies, appeared at hospitals

and in community meetings in theatres

and at civic luncheons. They found young

and old alike anxious to know about Hollywood

and its workers and how pictures are

made. They met governors and mayors, showmen

and chambers of commerce and club officials.

And everywhere the reception was


The group assigned to the Salt Lake exchange

area included Keenan Wynn, Dean

Jagger, Marshall Thompson, Keefe Brassell,

Paula Raymond, Noreen Michaels, a former

Utahn; Marilyn Nash, Anson Bond and Dane


After arriving in Salt Lake, they visited

the Veterans hospital and participated in several

television and radio interviews. Next

day they met Gov. J. Bracken Lee of Utah,

Mayor Earl J. Glade of Salt Lake City and

were introduced at a Veterans of Foreign

Wars luncheon.

Their first contact with students came at

South high school here, where they told 1,500

pupils about Hollywood and faced a barrage

of questions, such as: "Why must the hero

always get the girl in the movies?" and "Why,

when Hollywood buys a book, does it change

the context?"

Monday evening they were the main attraction

at Salt Lake City Variety Tent 38's

cerebral palsy banquet at the Newhouse hotel.

Nearly 300 persons attended this affair at

$.50 a plate, and all proceeds went to the

heart of Variety.

Tuesday morning the stars split into three

groups, with one section traveling through


communities to the south of Salt Lake, another

to in the north and another visiting

Idaho towns. They also visited Ely and

Elko, Nev., and Nyssa, Ore.

Various phases of the tour were arranged

under the supervision of Helen Garrity, Sidney

L. Cohen, Giff DavLson, Ray M. Hendry,

Don V. Tibbs, William F. Gordon, Cliff

Miller. Breck Fagin, Willard Ostlund, Bill

McFarland, George Smith, Robert Hedges,

Otto Jorgenson, Ross Glasmann, Julian Bills,

Sam Gillette, Chester L. Price, J. R. Mendenhall

and Irv Harris.

However, the man whose unfailing optimism

and work kept the exhibitors of the territory

from dropping Movietime when the October

tour was canceled, was unable to take his

bows at the event itself. Ralph Trathen, who

has worked diligently day and night on the

campaign for more than four months, was

confined to bed with a serious illness. All

others who worked on Movietime acknowledged

his tireless efforts in their behalf and

for the campaign.

Have you signed the 1951 'Christmas Salute' to

your Variety Clubs-Will Rogers Memorial hospital?





CHICAGO, 1327 SpWabasJi^NEW YORK, 630 Niilli Av.


henre the


Count on ua (or Quick Action)




Ouf «rid« Contact* ^*h (h« eihibitorv

asil oaur« ro\t ot •oiUftraot-f re«u!la.


201 Fine Arts Bldo^ Partlanil S. Ormon


. . Anne

. . . Fay

. . . Leah

. . . Ken

. . William



North Coast Theatres, had a bad head cold

Reader, Fox West Coast Theatres,

said his prediction for the annual big game

was a sorry miss.

pilni stars visiting in the city included Eddie

Cantor, who toured area hospitals, taped Hal Neides, Blumenfeld Theatre circuit,

a radio show, then appeared in a two and returned from a vacation in Palm Springs

one-half hour one-man show at the Opera

Zimmerman, secretary at Blumenfeld,

returned from a week's vacation.

House, and Jack Bailey, who made the

rounds, taping five "Queen for a Day" shows

The Screen Test party, held at Variety

and sending all his friends to the New

Club, proved to be a great success and the

Fillmore Theatre to see the film. "Queen for

turnout far surpassed expectations.

a Day"

The film

. . . Duncan Renaldo. the Cisco Kid,

will be run off at another Variety





members of the local Variety Club

. . . The long-darkened Downtown Tlieatre

as well as with children at a local department

is ablaze with lights and the hypnotic doings

of Franklin, the hypnotist. The

store . . . Anthony Dexter, well known



is booked into the theatre for

his role as Rudolph Valentino, visited



indefinite stay.

Earl L. Bowles said his new 500-seat house

Reports are that the El

in Crescent


City, now


San Francisco subsequent run

under construction,

will feature radiant


heat. The entire structure

will be

by Fox West Coast, will discontinue its matinee


built of fireproof blocks . . .

Eddie Bracken

. . . The Stage Door Theatre



lobby is displaying

over the stage of the

Golden a selection of

Gate Theatre


from India,

with the opening of

"Two loaned


by a local department

store. The film, "The River,"

to Broadway." A large Greyhound

bus, advertising


the film, was parked

at the Stage


Door, is


entering its

of the theatre

third month

several days.

Burke is the new booker at Universal,

coming here from the New York of-

Downtown houses were helped by the opening

of "Quo Vadis" at the Warfield. The

fice. Burke replaces Dewey Copenhaver, who

overflow from the theatre stimulated business

at the neighboring houses. Mervyn Helen Simone, secretary to Barney Rose, dis-


. . . Mary Ti-iffon, secretary, and

Leroy, director, was up for the opening of

trict manager of U-I, resigned their jobs.

"Quo Vadis"

. Belter, publicist for Taking over Mrs. Simone's post is Peggy

Nicholin. who was stenographer for Betty

Gamble, booker at U-I.

Ray Summers is the new manager of the

El Presidio


and the

. . . RCA ready

Marina theatres. He was

moved here from the Laurel Theatre in San

Carlos . Baum is the new manager



the Guild Theatre. Prior to World

War II, Baum managed the Marina for

Baron & Nathan and with his new post

Find out how the RCA Modernization

Plan can help you get, right

at the Guild returns to show business after

a lapse of ten years.

Along the

now, Row


were exhibitors

equipment you


need to Wasserman, in from his Roxie Theatre, Sacramento;

Charles Harris from his Coalinga

give your house greater patron

Drive-In, Coalinga,

appeal and and


Arthur Perkins



the Starlight Drive-In, Redding.

Get full story

Call us . . . today

All States Opens Terrace

ALBUQUERQUE—The Terrace Drive-In

opened with


what the


owners say is the

largest screen tower in the country.


The projection

booth sits back 550-feet. James Grit-


337 Golden Gate Avenue

ting is manager of the new unit in





2, California

of All States Theatre Co. of Abilene, Texas.

The ozoner has a ramp walk down the center,

an all-paved parking area and a nursery for



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SAN FRANCISCO: 14] »I4» 1.11 l.i . nu, .||l| . SUTTlIl 111! >•») l.i. . Illl.ii 1)41


£JlIsworth Hayes, booker at 20th-Fox, has

resigned and has been succeeded by Joe

Forgeron, who was promoted from assistant


. . . The directors of Allied Rocky

Mountain Independent Theatres will hold a

winter meeting at the Denver headquarters

January 15. The group will elect officers and

make plans for the 1952 convention. The

membership is voting at present on whether

to hold the convention at Denver or Colorado

Springs. The national Allied board will meet,

at Colorado Springs in the spring.

Frank H. Ricketson jr., president of Pox

Intermountain Theatres, who is visiting England,

was given an audience by Queen Elizabeth.

Ricketson has just completed a tour of

Europe. Last year Ricketson was given an

audience by the Pope . . . Ann Francis and

William Lundigan, stars of "Elopement," will

head the Hollywood delegation to attend the

world premiere of the film at the Denver

December 10. The festivities will include an

hour-long stage show, with the Denver Symphony

orchestra participating. The premiere

is being held in connection with a fundraising

drive by the Loretto Heights college.

Robert Hill, Columbia manager, went to San

Francisco to attend a sales meeting . . . Hazel

Morgan has resigned as cashier at 20th-Fox

and has been succeeded by Janie Mulcahy,

assistant . . . John Ash, MGM auditor, was

in for a periodic check.

Tom Bailey, Lippert franchise owner; A. G.

Edwards, office manager, and Joe Clark, salesman,

will go to Chicago immediately after

Christmas to attend a sales meeting . . Mrs.


Bonnie Timmins. secretary to the manager at

Columbia, and her husband went to Butte,

Neb., to have Thanksgiving dinner with her


Theatre folk seen on Filmrow included

Oscar Conwell. Truth or Consequences, N. M.;

Herbert Gumper, Center; Robert Smith,

Steamboat Springs; George Besse, Gunnison;

Lloyd Greve, Eagle;

R. D. Ervin, Kemmerer;

Tom Murphy, Raton, N. M.; John W. Murray,

Springfield; Mike Joseph, San Luis; James

Peterson, Littleton; Verne Austin, Brighton;

Bernard Newman, Walsh; Mr. and Mrs. Leo

Farrell, Sidney, Neb., and W. M. Houser,


Bill Dwyer in Chugwater;

Norman Bentz to Gilette

CHUGWATER. WYO.—Bill Dwyer arrived

this month to take over the management of

the Ramona Theatre. Norman Bentz, who

has been here the past two years, has been

transferred to his old home of Gilette to

manage the theatre there. Dwyer comes here

from Glenwood Springs. Colo., where he

worked as assistant under the former Wheatland

manager, Dan Cornwall.




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BOXOFFICE December 1, 1951





left, vice-president and general manager

of Joseph L. Lawrence Theatres in Salt

Lake City, congratulates Harold Green,

new manager for Columbia, as W. G. Seib,

who has retired as manager because of ill

health, looks en. Edwards gave Harold his

first work in the theatre industry, a job as

usher at the old Paramount-Empress

Theatre in Salt Lake in 1934. Seib bad

been manager for the last 12 years.

Paramount's Old Seats

Travel Far and Wide

SEATTLE—When Oscar Chiniquy of the

local National Theatre Supply office recently

completed reseating the Paramount Theatre

with 1,565 American retractor chairs, he was

faced with the problem of disposing of 1,565

used but usable seats taken from the theatre.

That pile is now largely depleted, however,

with some of the chairs going to Alaska,

some to the southern part of the state and

some being used right here in town.

R. J. Peratrovich of Klawock, Alaska,

bought enough of the used seats to reseat

his Bayview Theatre, located in Klawock;

some more were purchased by a Baptist

church here in town, and Frank Willard of

Yelm, who is rebuilding his Yelm Theatre

which burned recently, bought enough for

his theatre, which he plans to reopen soon

after the first of the year.

John Lee Building New

Ozoner for Soap Lake


owner of

the Columbia Basin chain of theatres, is constructing

a $12,000 drive-in in the Lakeview

park addition of Soap Lake. Present arrangements

allow a 300-car capacity with plans for

an expansioii of facilities later on the eightacre

tract which is located near the Lakeview

Golf and Country club.

Lee said he has had all the materials and

equipment on hand for more than a year and

expects to have the ozoner ready for operation

late next spring.

'Missoun Breaks Denver Record;

Los Angeles Gives 'World' 160

DENVER—"Across the Wide Missouri"

broke the house record at the Broadway, day

by day and for the week, and Is holding over.

"Detective Story" is holding at the Denham

and the "Blue Veil"-"Whip Hand" dualer

holds at the Orpheum. "Golden Girl" and

her Bowery Boys running mate were big

enough at the Denver and Esquire to move

to the Rialto for an extended run. Thanksgiving

put all but two theatres over average.

(Average si 100)

Aladdin, Tabor and V/ebber — Th« Lady From

Texas (U-I); Reunion in Reno (U-1) 115

Broadway Across the Wide Missouri (MGM) 275

Denham Detective Story (Para) 160

Denver and Esquire—Golden Girl (20th-Fox);

Crazy Over Horses (Mono) 175

Orpheum—The Blue Veil (RKO); The Whip Hand



Paramount No Highway in the Sky (20th-Fox)

Thunderhead (20th-Fox)


Vogue Face to the Wind (Souvaine)


"Paris' Holdover, "Worlds'

Pace Los Angeles Rialto

LOS ANGELES—With "An American in

Paris" still leading the boxoffice parade, carding

180 per cent in its third week, another

record-smasher made its appearance on the

local first run rialto as "When Worlds Collide"

opened to hefty 160 per cent average

day-dating in two theatres. Only other attraction

to top the normal mark was "The

Blue Veil," continuing strong at 125 per cent

in its second stanza.

Chinese, Uptown, Los Angeles, Loyola Golden

Girl (20th-Fox); St. Benny the Dip (UA) 100

Downtown Paramount, Hawaii When Worlds Collide

(Para) 160

Egyptian, Slate An American in Paris (MGM),

3rd wit 180

Fine Arts The River (UA), advanced prices, 6th

wl; 100

Fox Wilshire Detective Story (Para), 5th wl: 90

Globe, El Rey, Iris Tales of Hoffmann (Lopert),

2nd wk 90

Hillstreet, Pantages—The Blue Veil (RKO), 2nd

wk 125

Hollywood Paramount A Place in the Sim (Para),

3rd w!: ICO

Warners Beverly A Streetcar Named Desire (WB),

10th wk 90

Warners' Downtown, Hollywood, Wiltern—^tarliH

(WB), 2nd wk 90

"Worlds Collide' Scores

135 at Seattle

SEATTLE—Only — three films managed to

rise above average "Anne of the Indies" with

140, "When Worlds Collide" with 135 and "A

Streetcar Named Desire" with 125. "Two

Tlckel-s to Broadway" reached 100 In a fiveday


Flue Mou3p—On the Loo«« (RKO) 75

Cohs'um— Anne of the Indies (20th-Fox):

Elephant Stampede Mono) 140

Fifth Av'.nio Two Ticket* to Broodway (RKO);

The Whip Hand (RKO), 2nd wk 100

Liborly— Honeychile (Rep), Sea Hornet (Rep) 55

Music Box—n Trovatore (Globe); Pagliacci

(MPS) 80

Music Hall—A Streetcar Named Desire (WB),

2nd wic, . 125

Orpheum—Close to My Heort (WB) 70

Paramount—When Worlds Collide (Para); The

Lady and the Bandit (Col) 135


Story' Easily

Tops San Francisco

SAN FRANCISCO—"Detective Story." receiving

fine reviews from local critics,

received fine attention from local theatregoers

and rated a lusty 175 per cent opening

at the St. Francis Theatre. Second spot

honors went to "Mr. Imperium" with a rating

of 130 per cent but, on the whole, business

at the first runs was average.

Cinema—The Desert Fox (20th-Fox),- Disc loekey

(Mono), 5ih v/k 100

Fox Adventures of Captain Fabian (Rep); The

Sea Hornet (Rep) 100

Golden Gate—The Blue Veil (RKO), 2nd wk 100

Orpheum— Cattle Drive (U-I); The Lady Pays Oti

(U-I) 90

Paramount—FBI Girl (LP); Tales of Robin Hood

(LP) 100

St. Francis—Detective Story (Para) 175

State The Tanks Are Coming (WB); Bride of Ibe

Gorilla (Realart), 2nd wk 100

United Arlfsts—Mr. Imperium (MGM) 130

Warfield—Texas Carnival (MGM), 2nd wk 90

'American in Paris' Leads

Portland in Second Week

PORTLAND— "An American in Paris"

proved the highlight of the week with a boxoffice

estimate of 150 per cent in its second

week. It is scheduled for a third and possibly

a fourth w'eek at the United Artists. Another

surprise attraction was "Anne of the

Indies," with a 135 score. "The Red Shoes,"

in a popular priced rerelease, ran up 175 per

cent—a better boxoffice than its roadshow

opening here in 1949.

Broadway—Starlift (WB) 130

Guild—The Red Shoes (UA) _ _ _..I7S

Mayfoir-No Highway in the Sky (20th-Fox) 90

Music Box Alice in Wonderland (Souaine) 50

Orpheum, Oriental Detective Story (Para) UO

Paramount Anne of the Indies (ZOth-Fox) 135

United Aiiists An American in Paris (MGM),

2nd wk __130


Seligman House Closed

SELIGMAN, ARIZ.—The Seligman Theatre

here has closed its doors. The house was

managed by Mrs. J. B. Knadler and operated

by Harry Nace, Arizona theatreman.

Industry members afflicted with tuberculosis ore

depending on you. Sign the 1951 'Christmos Solute'

to the Variety Clubs-Will Rogers Memoriol hospitol.




n visiter from the east was Charles Moss,

executive director of of the B. S. Moss

chain, who is taking a gander at new product

for booking into the circuit's Criterion

Theatre in New York . . . Harold Wirthwein,

Monogram-Allied Artists western sales manager,

planed out for the midwest on a twoweek

trek, planning stopovers in Omaha,

Des Moines, Milwaukee, Chicago, St. Louis

and Kansas City.


Puppy owners: Columbia salesman Jerry

Purcell is in the market for a pooch at the

insistent request of son Gary and daughter

Diedra . . George T. Munton has been given

an okay by the fii'e department to reopen

his San Carlos Theatre after making the

necessary changes to conform to the municipal

code ... A bow toward Republic: The

entire executive staff, sales force and shipping

room crew went en masse to the Red for blood donations.

Up from Blythe on a booking-buying expedition

were Mr. and Mrs. Dave Jarvis . . .

J. C. Lyon is shuttering his Orange Theatre

in Orange, temporarily at least, effective Saturday

(11 ... In the reopening category. Milt

Arthur's Cabart circuit switched the lights

back on in the LaShell and Brayton theatres,

both long dark, in the Long Beach area

. . . Sam Decker disposed of his Palms Theatre

in Palms to James Allen and Merritt

"Duke" Stone.

Sick list: Bill Warner, United Artists salesman,

is recuperating, but still hospitalized,

after a recent illness; back on the Row (but

just a visitor) was Burt "Red" Lentz, salesman

at the Columbia branch, who has been

on sick leave for the past several months.

He looks fit as a fiddle . . . Ben Pish, Samuel

Goldwyn's sales representative, checked in

from an eastern business jaunt and took off

again immediately— this time with Salt Lake

City as his destination.

After 13 years as a United Artists salesman.

Jack Drumm has resigned to take over

the operation and management of the Big

Sky Drive-In near Monrovia, in which he is

a partner with Lou Berman. The latter is

heading for Ventura to manage the 101

Drive-In, which he and Drumm have acquired

from Reeves E.spy ... A vistor at Republic

was Earl Collins, former branch manager,

who now heads Republic's TV film sales subsidiary,

Hollywood Television Service.

Congratulations are in order for Francis

A. Bateman, Republic's western district sales

managerf, and his wife, who are celebrating

their 28th wedding anniversary

. . . George

A. Smith, western division chief for Paramount,

came in from San Francisco after

talks with the Bay city branch personnel . . .

Leon S. Snider, Australian circuit operator

and a member of that country's Parliament,

headed, for San Francisco en route back home

after a .short stay here.

round-the-world cruise.

He has been on a

Smoking Ban in Theatres

To Be Enforced in Mexico

MEXICO CITy—National authorities have,

as many times in the past, again issued a

strong statement saying that the practice of

smoking in Mexican theatres will no longer

be tolerated. Threats of arrest and fines

were put forth in the latest attempt to control

smoking, which heretofore has filled even

the first-class houses with such dense haze

that the air is scarcely breathable and the

quality of the film projection is lowered considerably.

Authorities are asking the public to cooperate

in enforcement of the ban on smoking

in theatres, not only by complaining but

also by pointing out violaters to inspectors

assigned to each theatre.

In the opinion of BOXOFFICE correspondent

Emil Zubryn the question of whether

the new drive to abolish smoking in theatres

will succeed is a moot one. Outraged theatregoers

who do protest, says Zubryn, may be

in for trouble since most offenders are rather

tough characters.

The move on the part of the authorities

of the federal district, which includes the

boundaries of the city proper, came as a

result of many complaints on the part of

theatregoers, who have said that the pall of

cigaret smoke made filmgoing in this city

uncomfortable and even a hazard to the lives

of the patrons. Many a careless cirgaret

smoker has been responsible for fires in

Mexican neighborhood theatres catering to

the poorer classes.

Indio Minister Files

Objection to Airer

INDIO, CALIF.—Formal opposition to the

proposed construction of a 650-car drive-in

here has been filed with the city council by

the Rev. Thomas Griffith of the Church of

God. The ozoner is planned for erection at

an estimated cost of $100,000 by a syndicate

represented by J. Frederick Rosen, attorney

from Coachella, Calif.

Four reasons were cited by Griffith in

opposing plans for building the theatre: It

would not be showing respect for the church,

since the ozoner would be located right next

door: there is sufficient theatrical entertainment

available in the area without the

addition of another showcase; it would create

a traffic hazard around the church, and

there might be some question as to whether

the city's municipal code permits the erection

of a drive-in in that zone.

The city council has taken the protest

under advisement. Plans for the ozoner are

now in the hands of architects.

Bend's Capitol Reopened

BEND, ORE.—The Capitol Theatre, closed

since July, has been reopened by Manager

Earl B. Jones. The date of the seasonal closing

of the Bend Drive-In has not been determined,

he said. Jones said the house would

show double features and a new staff of girl

ushers would be employed.

Here and There


pranksters set a smoke bomb outside the '

air conditioning intake unit of the Tower

Theatre in Denver earlier this month, driving I


400 patrons from the building. Pungent smoke

filled the theatre, according to Manager Vin- ;

cent Dunn, but there was no panic and pa- i

trons returned to their seats when the air

cleared . . . The Eaton Theatre at Eaton, I

Colo., staged a baby photo contest with $500

in prizes . . . Bauer's Drive-In at Fort


Morgan, Colo., sponsored a local amateur t

talent show. A large stage, one of the few


of its kind at drive-ins, was erected in front

of the screen. It was 20x60 feet.

More than 150 youngsters took advantage

of the hospitality offered by McCarthy &

Feinstein, owners of the Lincoln Theatre at

Limon and the Gem Theatre in Hugo, Colo.,

when a free show and free swim were offered

by the showmen late this summer.

Youngsters from Limon were transported to

Hugo, scene of the party, in a school bus.

At a contest at the swimming pool after the

show, two youngsters were named "Miss

Gem" and "Mr. Lincoln" and will be admitted

free to any show at either of the theatres

for the next year. "March of the Wooden

Soldiers," the old Laurel and Hardy feature,

was the film fare and, needless to say, the

kids greatly appreciated the fine gesture on

the part of the theatremen.


n rthur Greenfield, U-I manager, reports

"Bend of the River" will be world-premiered

at the J. J. Parker Broadway Theatre

here January 23. Tlie picture was filmed in

the Mount Hood and Columbia river areas last

July, James Stewart, Julie Adams and other

members of the cast are expected to attend.

On January 24 the film will open a saturation

booking run in the northwest.

Herbert Larson and Arnold Marks, drama

editors of the Oregonian and Oregon Journal,

attended the screening of "Quo Vadis" in

San Fi-ancisco . . . Martin Foster, manager

of the Guild, reports his week-long Walt Disney

festival enjoyed record attendance.

Book by Montana Author

Bought by Universal

GREAT FALLS, MONT.—Motion picture

rights on "Roughshod," latest novel written

by Norman A. Fox, Great Falls

author, have

been sold to Universal Pictures Corp.

"Roughshod" was published in August and

is Fox's 20th book. The story concerns Reb

Kittredge, Texas gunman, who was imported

to Wyoming where he fought in the famous

Johnson county cattle war of 1892.

Following the war, Kittredge came to Montana

to accept a job with a man who sought

to dominate part of the cattle country. Most

of the setting is fictitious.

House Reopened Weekend Okay Tax on Drive-ins Helena Hails Him Hoon

LEWISTON, MONT.—The Broadway Theatre

was reopened last month on a weekend

policy hy Don Campbell, manager. Remodeling

work done last year included painting the

interior and installing a new screen and projection

equipment, Campbell said.

SAN FRANCISCO—The board of supervisors

in San Francisco approved for second

reading a license tax for drive-in theatres.

The tax would be 30 cents per auto space

equipped with a speaker, the fee to be paid


HELENA, MONT.—Kirby Hoon jr.,

son of

Mr. and Mrs. Kirby Hoon and a former

Helena resident, will be starred in the James

Oliver Curwood story. "The Call of the

Klondike," at Monogram. His screen name

is Kirby Grant.




BOXOFFICE December 1, 1951




















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look adt£


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INorlhwesl Variety

Elects New Crew

MINNEAPOLIS—Northwest Variety Club's

new board of directors will meet within the


next fortnight at Chief Barker Art Anderson's

call to elect officers for 1952. The crewwas

elected at the club's annual meeting, following

reports by Anderson and Bill Elson on

the workings of the heart hospital at the

University of Minnesota and the need for additional

funds for the philanthropic project.

From the slate submitted by the nominating

committee of which Elson was chairman,

and nominees from the floor, members

elected the following crew:

Bennie Berger, Tom Burke, Maitland

Frosch, George Granstrom, Clem Jaunich,

Lowell Kaplan, Gilbert Nathanson, Eddie

Ruben, LeRoy J. Miller, Sim Heller and

Charlie Rubenstein. Past chief barkers who

will serve with them on the board include

Elson, Anderson and John Branton. Elson

was elected one of the two delegates to the

national convention.

The club gave Anderson a rising vote of

thanks and acclaim for his great accomplishments

as permanent chairman of the hospital

committee and refused to permit him to re-

.sign the post.

Elson detailed Anderson's work and also

told of the charitable work being done by the

hospital, citing instances where funds provided

by the Variety Club enabled needy

children to receive treatment.

"When an institution as insignificant as

this club is permitted to have its name emblazoned

across this wonderful hospital, the

only one in the United States devoted exclusively

to treatment of heart ailments and

research in the field on the campus of a leading

university, Minnesota, what a monument

it is for us,'.' Elson pointed out. "I think this

is the biggest project of any Variety Club

in the world."

Anderson called attention to the fact that

the club is committed to provide $25,000 annually

for the hospital to be used in caring

for needy patients. He said theatre collections

now being made to help raise funds

are proceeding in encouraging fashion, according

to reports received to date.

A letter from the Mount Sinai hospital

thanked the club for the $3,000 slide projection

gift and told how much it was aiding in research

work. Elson said that Christmas and

birthday parties are being planned for children

patients at the heart hospital.

Seven Salesmen Receive

Allied Movietime Awards

North Central Allied

Plugs for Help to UA

MINNEAPOLIS—North Central Allied in a

recent bulletin goes to bat for United Artists,

asking members to extend it as much help as


"We are all familiar with the past troubles

and difficulties, financial and otherwise, of

United Artists, and they need no repeating

here," says the bulletin. "However, the company

under new, young and vigorous leadership

is in the process of making a terrific

comeback and deserves the unstinted support

of every independent exhibitor.

"Every time an exhibitor

helps a .so-called

'little company' he helps him.self. It is only

through keeping such companies as United

Artists in business and successful that the

exhibitor has any protection from the bigger

companies' demands. It is true that when a

'little company' becomes big, it can be just

as exorbitant in its demands as any of the

little fellows. But that is beside the point

and is a problem that can be handled when

it arises.

"We urge every independent exhibitor to

give United Artists full support. We hope

you will buy and book its upcoming good product

during December and coming months.

If United Artists is successful in its efforts

to pull itself up by its bootstraps and delivers

the kind of product on which both it

and you can prosper, everyone will benefit.

Let's all help this company regain its former

position in the industry."

Reopen Manhattan State

MANHATTAN, KAS.—The State Theatre,

closed since the July flood, was reopened last

week, according to City Manager Dave Dallas.

The house has been completely redecorated

and reseated and had what Dallas terms a

new "facelifting operation" in all departments.



salesmen of Shares

of Shov. lii.iii .ii.p In the Movietime U.S.A.

drive received special recognition Friday at

the Allied Independent Theatre Owners of and Missouri all-industry Movietime


Sponsored solely by the regional Allied

group, the ball brought out one of the biggest

all-industry crowds in the history of film in this area. The awards given to

the film sale.smen were presented at the ball

on behalf of the board of directors of Allied.

The awards were based on top sales of Shares

of Showmanship in the .seven districts set

up for the Movietime drive.

Winners were Harold, WB, who worked

the Movietime territory headed by Jim Lewis.

RKO manager; Johnny Long, 20th-Fox, in

the territory handled by Harry Hamburg,

Paramount manager; Earl Dyson, RKO, in

Republic Manager Bob Winters' territory;

Bud Riley, Republic, in Tom Baldwin, Columbia

manager's territory; Dwight Borin, WB,

in MGM Manager William Gaddoni's territory;

George Regan, 20th-Fox. in UA Manager

Ralph Amacher's territory, and Bob

Ringler, RKO, in U-I Manager Jack Langan's


The Warren Durrett orchestra played for

the Movietime ball, which was free of charge

to all members of the industry. There was

no stage show, but dancing was broken up

for the presentation of the awards to the

film salesmen.

The ball followed the annual one-day fall

convention of the Allied regional unit, also

held at the Continental. Highlights of the

convention included a luncheon at which

Irving Mack, head of Filmack, Chicago, was

speaker and luncheon entertainment by the

StroUin' Troubadours.

The business meetings included a report

on the Allied States convention, discussions

of the new federal admissions tax structure

and discussions of theatre insurance.

A film clinic in the afternoon was conducted

by Sol Frank as moderator and was

followed by a cocktail party.


Louis Lippert Branch

Set Up by Kaycee Staff

KANSAS CITY—R. R. Thompson, branch

manager for Lippert Pictures here; Betty

Caruso, cashier at the local exchange, and

Morgan, salesman for LP here, have

given a charter by the secretary of

for the new Lippert Pictures of St.

Inc., St. Louis, Mo.

Under the St. Louis exchange setup,

Thomson is listed as president; Miss Caruso

as secretary-treasurer, and Morgan as vice-

Bernie McCarthy, formerly with

Lion Classics and United Artists here,

will head the Lippert exchange in St. Louis

as branch manager. McCarthy has been a

salesman for Lippert in the St. Louis territory

since last June. The new Lippert branch

will begin operations December 1.

OLD FRIENDS GtT TOCiETHER—When four old friends met in Des Moines

recently, they posed for the photograph shown here. They are MjTon Blank, president,

Central States Theatres; A. H. Blank, president, Tri-States Theatres; Jesse L.

Lasky, MGM producer who now is working on "The Big Brass Band," and Charles

Hoffman, MGM studio writer.

BOXOFFICE : : December 1, 1951 MW 55

. . . Amos

. . Our

. . Rich



•Three points in Omaha were as busy as army

headquarters on D-day minus one last

week: Republic's branch office, Tri-States

quarters in the Orpheum Theatre building

and Mickey Gross's Suite 407 at the Blackstone

hotel, where operations for "Salute to

the Strategic Air Command" and the world

premiere of "The 'Wild Blue Yonder" were successfully

dir-ected . . . Bob Daley, RKO salesman,

was back on the job after several days


Arnold Meierdirks, exhibitor at Pender, is

attending the Prigidaire school at Sioux City

in connection with his appliance business

. . . Reggie Gannon of the Sky Theatre in

Schulyer reported his area a "duck hunter's

paradise" and did plenty of shooting himself

. Ralph Goldberg, president of R. D. Goldberg

. .

Theatre Corp., has scheduled a New

York trip . . Mi-s. Georgia Rasley, opera-


tor of the Royal Theatre, O'Neill, Neb., is

confined to her home by illness.

The MGM staff was high in its praise of

"Westward the Women" at the local screening

. . . Sixty-four David City, Neb., business

firms and the State Theatre are giving

free tickets to children in the county for

a ten-week period.

Ralph Morgan, Lippert salesman at Kansas

City, and his wife were holiday guests

of Ml", and Mrs. Jack Renfro. Jack, of the

Theatre Booking Service, formerly was in the

industry in Kansas City . . . Mr. and Mrs.






CHICAGO, 1327 S. Wabash^NEW YORK, 630 Ninth Av.

One of a series of Think

Pieces about Improving

your theatre and its


RCA products are

among the best to

be had—buy wisely


When repairs are

needed AT ONCE—call

us. We act fast!

H. W. Leriger of the Plaza at Lyons, Neb.,

hope to have their new home completed in

time for a Christmas house warming . . .

Mrs. Tillie Nebe, RKO cashier, reports her

daughter has returned home after confinement

at Children's Memorial hospital with

polio and is making progress in her recovery.

. . .

M. G. Rogers of the Film Transport Co.

has been home ill for three weeks and son

Mai'k is carrying on. Son Johnny is with

the army engineers in France . . . Herman

Blankenau and his younger son are operating

the theatre at Dodge, Neb., while an

older son, who owns the theatre, is serving

in the army in Korea Mr. and Mrs.

Marvin Jones of the State Theatre at Red

Cloud, Neb., don't let icy roads worry them.

They flew in last week to do their booking.

Exhibitors along Filmrow: Jim Hosic, Milford;

Mr. and Mrs. W. Berney, Wolbach;

Ed Kugel, Holstein; Doc Naultus, Mapleton;

Byron Hopkins, Glenwood, Iowa, and Bellevue.

Neb.; Mrs. Ai'ch Conklin, Griswold;

Woody Simek, Ashland; Arnold Johnson,

Onawa; Mons Thompson, St. Paul; Tony

Polanka, Shelby; Leonard Leise, Randolph,

and Carl Harriman, Alton.

Joe Jacobs, Columbia manager, visited Falls

City, Fairbury and exhibitors in the southern

part of Nebraska last week ... A guest

of Mr. and Mrs. Jacobs was Mrs. Bess Popkin,

a friend from Columbia's Minneapolis

office, who was in Omaha for a convention

"Happy" Moehler, employed at the

Hamburg. Iowa, Theatre, paid his annual

visit to Filmrow. Happy had a birthday

Thanksgiving day.

The Omaha loge of the Colosseum discussed

new problems and the results of the recent

national convention held at the Fontenelle

hotel . . . Janet Brocker, secretary to MGM

office manager Evelyn Cannon, received high

acclaim for her piano recital at Joslyn Memorial

Museum. She is a student of piano,

voice and organ . . . Ray Brown, Harlan,

Carpets Sell Tickets

Many a woman gets half of

her movietime pleasure from the

glamor you provide at your sho'w

Colorful carpets that caress and soothe the

foot—that radiate unusual luxury and inspire

with delightful color! They provide personal

enjoyment that weaves bright threads of romance

into the very fabric of living— into the

stories the films present . floor coverings

do not COST you anything. They pay

their way, every day . patterns are

good—our quality the best—our prices are

reasonable. Come in—let's talk!



214 N. Firteeiith, Omalta, Neb. .. Plioiie: Atlantic 9046

Iowa, exhibitor, is home from the hospital


after a recent illness.

Bill Wink, Warner salesman, had the wind-


shield of his car cracked when a pheasant

flew against it while he was di'iving between

Newman Grove and St. Paul, Neb. Driving


from St. Paul to Grand Island, gravel kicked

up by a truck finished the job . . . Frank

McCormick, MGM booker formerly of Minnei

apolis, drove to Sioux City to see teams from

the two towns in a hockey game. ;

Dode Kosiut, MGM cashier, spent the weekend

with 11 other Omahans at a retreat at

Conception seminary. Conception, Mo. . . .

The Community Theatre at Springfield, Neb.,

operated by merchants for some time, has

closed . . . Harry J. Sliumow, former Omaha

MGM branch manager who was transferred

to Milwaukee and has retired, visited friends

in Omaha with his wife . . . Bill Matson of

Bridgeport, Neb., is a new student booker at


Film visitors were Mel Kruse, Pierce;

Walter Austin, Plainview; Ed Kugel, Holstein;

C. N. Robinson, Blah; M. Coyle, Holdrege;

Jim Burrus, Crete; James Booth, Harlan;

Ed Opocensky, Newman Grove: Dee

Butcher, David City; Earl Cowden, Sidney;

Wayne Johnson, Clay Center; Mons Thompson,

St. Paul, Neb.; Phil Lannon, West Point;

Mr. and Mrs. Earl Wilson, Pierson; Art Sunde,

Papillion; Ralph Martin, Moorhead; Harold

Qualsett, Tekamah; Hazel Dunn, Valentine;

Bob Fridley, Ida Grove; Morg Reynolds, Elwood;

Mr. and Mrs. C. D. Fore, Shelby; Walter

Gunther, Syracuse; Mat Wuebben, Canton,

S. D.; Sol Slomenski, Loup City; Frank

Hollingsworth, Beatrice; Jim Ti-avis, Milford,

and Mr. and Mrs. Rudy Stastny, Hooper.

M. F. Wuebben Purchases

Theatre in Canton, S. D.

CANTON, S. D.—Math F. Wuebben, manager

of the Canton Theatre for the last seven

years, has purchased the business from Dean

Nash of Sioux Falls, S. D. The building remains

the property of Nash, who also owns

theatre properties in Beresford, S. D., and

Jackson and Fairmount, Minn. Wuebben has

been in the theatre business for 21 years.

Wuebben's brother Al is an exhibitor at

Parkston, S. D.

Halt Daily Matinees

MANHATTAN, KAS.—The management of

the Carlton Theatre, a Midcentral house, announced

a change in policy inaugurated last

week. Hereafter, there will be no matinees

except on Saturdays and Sundays when

performances will be continuous. The Carlton

specializes in foreign films and second runs.


Group of 4 DE LUXE THEATRES in octive city


COMPETITION. Near large permanent NAVAL

RESERVE. Includes equipment, leaseholds and

large equity in one theatre building. ESTI-

MATED 1951 NET $75,000. Illness forces sale.

$150,000 cash. Bolancc to be arranged.


1914 S. Vermont Avenue, Room 11

Los Angeles 7, California



56 BOXOFFICE December 1, 1951


Twin City First Runs

Fair in Winter Blast

MINNEAPOLIS—More zero temperatures,

deep snow, slippery walks and streets have

hurt local boxoffices plenty, but a number

of offerings came through in good style last

week. "A Streetcar Named Desire" was good

in its third stanza and "An American in

Paris." "Across the Wide Missouri" and "Detective

Story" held well in their second weeks.

The last named actually made a better showing

at the Century, comparatively, than it

did in its first week at the much larger Radio


(Average Is 100)

Century— Detertive Story (Para), 2nd wk 120

Gopher—Across the Wide Missouri (MGM), 2nd

wit 110

Lyric—When Worlds Collide (Pate), 2nd wk 90

Orrheum-The Strange Door (U-I), stage show 95

Pan—A Streetcar Named Desire (WB), 3rd wk. 115

P,x—The Blue Veil (RKO), 3rd wk , 100

Radio City- Golden Girl (20th-Fox) 85

StateAnne of the Indies (20lh-Fox) 95

World An American in Paris (MGM), Snd wk 200

"Detective Story' Gets

150 in Kansas City

KANSAS CITY—First run grosses in Kansas

City continued to show strong improvement,

with every house in the city reporting

average or over for the week. The Paramount

led the first run parade grosswise

with 150 per cent on its opening of "Detective

Story." The Missouri with "Two Tickets to

Broadway" had an excellent week and the

Tower came up out of the doldrums with a

banging 125 per cent on "Anne of the Indies"

and "House on Telegraph Hill."

Esquire, Uptown, Fairway and Granada Golden

Girl (20lh-Fox), Joe Palooka in Triple Cross

(Mono) 100

Kimo— Oliver Twist (UA), 3rd wk 200

Midland— Sirocco (Col); On the Sunny Side of

the Street (Col) 100

Missouri Two Tickets to Broadway (RKO); The

Basketball Fix (Realart) 130

Paramount Detective Story (Para) 150

Tower Anne of the Indies (20th-Fox); House on

Telegraph Hill (20th-rox) 125

Vogue—The Lavender Hill Mob (U-I), 2nd wk 300

Tide to

TV Reversed; Editor Credits

Hollywood Shift to

lOLA, KAS.—The lola

Register, local dally

paper published by Angelo Scott, recently

commented editorially on the effect of television

on the motion picture industry. Under

the heading, "Quality Counts Most," the editorial


"When radio came in, the prophets foresaw

the quick demi,se of the phonograph recording

industry. But they were wrong. The record

business .soared to new peaks, far outdistancing

the moderate preradio levels.

"Television's arrival produced similar glum

forecasts of the death of motion pictures.

Who would get out the car, drive downtown

or to a neighborhood center, hunt for a

parking spot and go to a movie when he could

put his slippered feet on a hassock and be

entertained without leaving his living room?

"For a good while, it looked like there

would be some substance to the moviemakers'

fears. Theatres closed by the dozens across

the country. The volume of business sagged

painfully. Good films seemed an increasing


"But those who thought the time had come

to start choosing pallbearers have been confounded

by the events of recent months. The

boxoffice has picked up sharply. Hollywood,

recognizing the threat to its existence, has

poiu-ed energy and talent into pictures with

determination seldom matched in its erratic

Ajid, in dazzling succession, many of


these films have won high critical acclaim.

Quality Films

"In the experts' judgment, it is this newstress

on quality that has turned the tide.

Careful scanning of the boxoffice figures

shows the filmgoer exercising extreme selectivity.

The good ones he supports with impulsive

vigor, long lines outside the big metropolitan

theatres attest to that. The turkeys

he lets die a lonesome death.

"Television has had .something of the Impact

on movies that the latter had on the

legitimate theatre. The films destroyed the

market for run-of-mine stage fare. Why .see

a play for a few dollars when you could see

a picture Just about as good for 40 or 50


"TV, with its great .spate of studio dramas

and its almost embarra-ssing emphasis on old

films, is slicing away at the market for B

pictures. The family that wants an evening

of merely passable dramatic entertainment

doesn't need to budge from the house.

"But the thirst for top-grade cinema apparently

has never really abated. In the

dramatic mirroring of life, in the creation of

light-hearted fancy, the films can occupy a

unique place. With unsurpa.s.sed technical

facilities, with abundant resources, with cameras

that can range the face of the earth, the

movies are equipped to contribute to art and

entertainment in their own special way.

"Too often in the past, the filmmakers

have sadly underestimated the increasingly

dLscriminate nature of their audience. Too

often they have measured their task narrowly,

in terms of superficial entertainment routinely

and unimaginatively offered.

"The recent run of excellent pictures raises

hopes that, under the spur of TV competition.

they are at last out to make the most of their

rich potential. In the end, there may be something

like a merger or compromise with TV.

But a continuance of present trends will at

least assure that this will be a meeting of

equals . . . the movies are not going to yield

by default so long as quality is their insignia."

'Streetcar' Keeps on Going

After 200 Omaha First

OMAHA—"A Streetcar Named Desire" held

up for a 100 per cent second week at the

RKO Brandeis. following a thumping 200

score for the first week. First runs were

bucking an eight-performance stand of "Guys

and Dolls" on the Orpheum stage, which

netted $65,000 in its Omaha showings.

Omaha—Cave of Outlaws (U-I); My True Story

(Col) 95

Orpheum Sunny Side of the Street (Col); The

Magic Carpet (Col) - 95

Paramount Detective Story (Para) 100

RKO Brandeis—A Streetcar Named Desire (WB),

2nd wk 100

State—Close to My Heart (WB) 105

Town Fighting Caravans (HP); Fighting

Westerner (HP); Spy Hunt (U-I) 90

Mons Thompson Buys

ST. PAUL, NEB.—Mons Thompson, St.

Paul exhibitor, has bought the theatre at

Edgar, Neb., and plans to remodel and recondition

the layout. Thompson will continue

to buy and book for the theatre at Fullerton

until further arrangements can be made following

the death of Lou Heal, owner of the

house, and his wife's hospitalization.

Gloria Dallas 111

MANHATTAN, KAS.—Gloria Rae Dallas,

daughter of Dave Dallas, city manager here

for Midcentral, was taken to the hospital

last week for an emergency appendectomy.

Allied Counsel Decries

Appeasement Policy

MINNEAPOLIS— S. D. Kane, executive

counsel, writing in the bulletin of the North

Central Allied, expressed deep disappointment

over the Allied States Ass'n decision

to adopt an appeasement policy through

arbitration to settle exhibitor-distributor

quarrels. He said he hoped the policy would

be reversed soon.

"We can't rest on our oars or wait for the

day when distribution agrees to the arbitration

of such things as film rentals," said

Kane. "Anyway, while in many circumstances

and most businesses arbitration is an excellent

idea, there are certain people with whom

you just can't arbitrate.

"The old saying is that 'they have rights

who dare maintain them.' The authority for

our rights is the highest court in the land.

Why maintain them by negative action?

What is there to arbitrate?"

Kane subscribes in the bulletin to Allied

States stand on competitive bidding as nowconducted,

contending that "by hook or

crook, bidding is used to favor large circuits

and affiliated theatres, that bidding shouldn't

be forced on an independent exhibitor who

doesn't w-ant it and that it must be policed

and favoritism to large circuits and affiliated

theatres ended."

Mrs. E. R. Golden Returns

From Trip to New York

KANSAS CITY—Mrs. E. R. Golden, wife

of Eddie Golden, owner of Golden Theatre

Service and the Vogue Theatre, local art

house, has returned from a trip to New- York

where she attended the wedding of her

brother, E. W. Moss, formerly of KMBC

here and now advertising manager for station

WOR-TV in New- York.

Mrs. Golden contacted several distributors

of foreign and art films w-hile in New York

City and visited numerous art houses.

Satisfaction — Always



I. L. KIMBRIEL, Manager

Phone BAltimore 3070

^— 115 W. ISlh Kansas City 8. Mo. ^^






BOX OFFICE • 1324 Grand A«r., Kanfta» City &.

BOXOFFICE December 1, 1951 57

. .






Around the Midwest

T\uane Tritt, an employe of the theatre for

several years, was appointed manager

when the Kansas Theatre in Pratt opened

its doors recently for the winter season. It

had been closed since last spring. And he

received a rather different type of floral

greeting on the occasion. Tritt's bouquet

contained assorted weeds and milo stalks,

designed probably to give hay fever to anyone

who sniffed it. It was the gift of S.

Frank, manager of the Drive-In Tlieatre.

The Star and Skyline theatres in Clay

Center, Kas., tied in with merchants to sponsor

a contest with a trip to Hollywood as the

prize . . . The Delpheum Theatre at Delphos,

Kas., gave up its Saturday night recently

and showed Friday instead when the Furst

show was scheduled in the city auditorium

for Saturday.

Owen Anderson of the Palm Theatre in

Bayard, Neb., installed an amplifier to replace

the 25-year-old equipment. The showman,

who ha.s been there since June 1. said

it would get rid of many of the breakdowns

which occurred in the past. Anderson came

to Bayard from South Dakota and has been

in the theatre business for 15 years . . . Workmen

repaired the corner of the Plaza Theatre

in Burlington, Kas., which was damaged

by lightning this fall. Damage done by the

July flood was also being repaii'ed as rapidly

as possible and quite a few improvements

are being made.

The Gregg Theatre at Caney, Kas., had a

line form at 7:15 and stretch around the

corner to the Chronicle office when it gave

away an Admiral refrigerator recently. A

Copan woman won it and gave a shriek of

joy from her balcony seat.

Bob and Dorothy Malek were hosts to theatre

owners and their wives from a threestate

area recently at the Malek Theatre.

Exhibitors from southwest Wisconsin, south-

. . . Bob

east Minnesota and northeast Iowa came to

the Independence, Iowa, theatre to hear

MGM representatives discuss promotional

plans for the coming months

Parker has organized a Trail Blazers club

for children of grade school or under at his

Trail Theatre in Olathe, Kas. The sessions

are at 1 o'clock each Saturday. More than

200 youngsters showed up in the rain for

Parker's Back to School movie treat this fall.

Merle J. Burns gave gifts to all when the

Sun Theatre at Emery, S. D., was opened re-

. . . Restrooms

cently. Menfolk at the opening got cigaret

cases, the ladies got salt and pepper shakers

and the kids all got balloons

in the Gem Theatre at Baldwin City, Kas.,

have been modernized with white linoleum

tile trimmed in blue.

Burglars visited the U.S. 69 Drlve-In south

of Pittsburg, Kas., recently but left without

any loot although the office and concession

were thoroughly ransacked . The lola, Kas.,

. .

Kiwanis club members were guests of John

Krupp at the drive-in theatre for dinner

served at the ozoner and a show later.

Fred Meyer of Clarion, who went to Fort

Dodge, Iowa, as manager of the Humota Theatre

when Alva Hopper was expected to go

into the armed forces, stayed on there . .

J. D. King, manager of the Commonwealth

theatres in Lawrence, Kas., says that the

30 theatres operated by the circuit in six

midwestern states have shown increased attendance

over last year; attendance at conventional

houses is up 4% per cent and

drive-in business is up 14 per cent . . The


new theatre in Garnavillo, Iowa, the town's

fii'st, is 124x30 feet, with the exception of

a 29-foot lobby, the entire space is auditorium,

with a capacity of 350.

F. G. Weary III was telling recently that

his Hiway 13 Drive-In at Henrietta, Mo., was

three feet under water at the concession

and booth in the July flood, and the apartment

occupied by him and his wife had four

feet of water in it. He was grateful none

of the loudspeakers were damaged. The

Wearys and their sons. F. G. IV and Rodney

Allen, had to stay in Richmond. This year

the drive-in got a playground, and a concrete

walkway was laid around the concession and

a patio built in front. The personnel of the

airer includes Mr. Weary III. manager: Mrs.

Weary III. concession manager; Mrs. Weary

II. in charge of the Dari-Maid stand; John

Walker, projectionist; Richard Stigall, popcorn,

and Pattie See and Elaine Shiner of

Richmond and Evelyn Abbott of Henrietta,

concession assistants.

When the Falls City, Neb., theatres were

sold recently by Tri-States, Bruce Shelton

was asked to continue his association with

the company. But this would have meant his

moving away and that's how come Shelton

is the new manager of the Falls City Chamber

of Commerce today.

Tom Sandberg of the Grand Theatre at

Ravenna, Neb., was the successful bidder on

nearly 400 new theatre chairs put up for

sale by the government as surplus. He put

in a low bid but, apparently, was the only

bidder for them. The army instructed him

to come and get them in two weeks .

The bookings at the Uptown Theatre in

Strong. Kas.. were shifted to the Lyric in

Cottonwood Falls recently when the ventilating

system at the Uptown broke down.

Hampel Fairleigh returned to Wichita from

New York, where he was business manager

last summer at the Sea Cliff Summer Theatre

on Long Island. He will again be associated

this winter with Mrs. William Floto

at the Floto ticket office.

The Dickinson circuit spent $7,500 remodeling

the Pix Theatre at St. John. Kas..

according to Manager John Caylor. Glen

Dickinson, who owns 46 other theatres, was

here with Art Perry, engineer and district

manager, and James Kimbriel of Missouri

Theatre Supply, who furnished the seats,

making the arrangements. The work was

done in the daytime and after the performances

at night. The lobby was enlarged

and heating system changed to heat the

lobby, which was not possible before. New

floor covering was laid in the lobby and a

colored sidewalk put outside. "Dick" told

Caylor to post a $25 reward to prevent

mutilation of the new .seats . . . Mons Thompson

installed all new seats in his Rivera Theatre

at St. Paul. Neb., while the house was

closed five days.

Sign the 1951 'Christmas Salute'—Variety Clubs-

Will Rogers Memorial hospital—and "help core tor

our own."

Augusta, Eas.,Drive-Ir

To Bow With 250 Cars

AUGUSTA, KAS.—Additional detaUs havi

been received on the new drive-in reportecl

in BOXOPFICE recently to be constructed b;'

Mr. and Mrs. Dave Bisagno and Mr. anci

Mrs. Bob Bisagno of the Augusta and IsL-'

theatres here. The Bisagnos have been con-1

sidering such a venture for some time a;!

Augusta's population continued to increast

and demand for an outdoor theatre in this

region became greater.

The drive-in will be located on the Bisagno

land about thi'ee-quarters of a mile north oli

the city limits on Ohio street. The parking'

area will cover 12 acres and include nine'

ramps holding 450 cars when completed to'

capacity. Only seven ramps accommodating!

250 cars will be installed initially, however,!

leaving room for expansion as needed. The

eighth and ninth will be installed but not

wired during the initial construction this'

winter and next spring.


The 37'2x6P--foot screen will face east by

north and cars will park facing a general

westerly direction. There will be a curved

screen, RCA projection and sound equipment

and individual speakers. Although film poUcies

for the ozoner are not definite at this

time, there will be no change in present

policies at the Augusta and Isis. Bob Bisagno

said recently. There is a choice of two dif-



ferent bills during the week and thi-ee on


Grading was completed at the site during

November, septic tanks are in and building of

structures has started. With the present rate

of progress, it is expected that everything

will be ready by March and a grand opening


Paul Ellsbury to Springs

SALINA, KAS. — Paul Ellsbury set the

closing date for the 81 Drive-In and left for

Topeka. From there, a little later, he will go

to Hot Springs. Ark., to manage one of the

Dickinson Operating Company's theatres.

When the thermemeter began flirting with

zero, Ellsbury set the date and Ronald Hurst,

who just closed the Shawnee Drive-In at

Shawnee. Kas.. came here to take charge

the final three days and close the outdoorer

for the season.

Herman Fields in Hospital

CLARINDA, IOWA—Herman Fields,

will be held when the "season" officially per-


of the Clarinda and Rialto theati-es. is

in Municipal hospital here recuperating after

an operation for appendicitis. Manager Walter

Keener is carrying on activities in his


Lowell Finecy Appointed

SUTHERLAND. NEB. — The managership

of the Star Theatre passed into new hands

when Lowell Finecy took over the duties.

William Conley had been manager of the

situation for the past several months.


Attraction Boards

Vertical Signs Neon Signs



4507 Prospect. Kansas City. Mo.. Phone AR. 820S



BOXOFFICE :: December 1. 1951



'i teJ



Iowa-Nebraska Allied

Asks TV Ban on Stars

OMAHA—Iowa-Nebraska Allied has scheduled

its convention for April 22-23 at the

Fontenelle hotel and its January board meeting

tentatively for January 15 at the Hotel

Savery in Des Moines.

At its recent meeting in Omaha, Allied

members approved actions of the national

convention in New York and passed two

resolutions dealing with television. They

asked film companies to ban appearances of

their top stars on weekend TV shows and

asked that the national Allied board take action

to keep pictures off TV until ten years

after their release.

Other discussions showed disfavor of "buck

nights," dollar-per-car admission to driveins,

and security picture contracts. Leo Wolcott

of Eldora, Iowa, chairman of the board,

explained that intermediate pictures at the

present time have little


Heading the group of approximately 85

exhibitors were Al Myrick. Lake Park, Iowa,

president; Charles Niles, Anamosa, Iowa, national

treasurer, and Elmer Huhnke, Omaha,


Twin Cities Football TV

Again Is Unprofitable

MINNEAPOLIS—The exclusive telecast of

the Michigan State-Notre Dame football

game drew only approximately 500 people at

$1 a throw to Radio City here and 300 to the

St. Paul Paramount last Saturday afternoon.

This was unprofitable, of course, a considerable

expense being involved in special advertising

and to get the telecast.

This was the second exclusive football game

telecast for Radio City and the first bigscreen

telecast of any kind for the St. Paul

Paramount where the equipment has just been

installed. The first here was the Notre Dame-

Indiana game earlier in the season and it

drew even less than last Saturday's. The only

Radio City exclusive telecast was that of the

Pep-Saddler featherweight championship

fight and it. too, was unprofitable. Both football

games telecasts were in competition with

the University of Minnesota games which

draw in excess of 50,000 a contest here.

Paramount Takes Bids

In Suburb of Twin City

MINNEAPOLIS—Paramount here offered

three independent theatres, plus, of course,

its own affiliated house in the same general

suburban area, the chance to bid for the district's

first run of "A Place in the Sun." The

independent St. Louis Park took advantage

of the opportunity to bid in competition with

The latter's

the Paramount circuit's Uptown.

bid was adjudged the better and the picture

has been awarded to it. Two other independents

who had the chance to bid declined to

do so.

Vaneks Close Cairo

CAIRO, NEB.—Norman and Marvin Vanek

of the Cairo Theatre have closed the house.

Marvin was inducted into the army in October

but Norman states that he and his

family will continue to maintain their residence

in Cairo.

Defendants in Lebedoff Suif Say

Run Setup Vital; Claim Chiseling

MINNEAPOLIS — six major distributors

and the Paramount Theatres circuit here

presented testimony designed to show U.S.

Judge G. H. Nordbye that a clearance and

run system is economically neces.sary In the

motion picture Industry, and that the distributors

acted properly when they took the

first run in its neighborhood area here away

from Martin and S. G. Lebedoff's Homewood

Theatre and gave it to the Paradise, owned

by the late W. A. Steffes, who was president

of the independent exhibitors organization

at the time.


The distributors and the Paramount circuit

are defendants in a $500,000 damage

suit brought by the Homewood. The Lebedoffs

claim clearance discrimination against

their Homewood in favor of the Paradise

and other circuit They also charge

clearance was conditioned on admission prices

in violation of the antitrust law.

Defense witnesses have included Martin

Lebedoff; J. J. Donahue, Paramount division

manager and former local manager, the film

company branch managers here, and accountants

who have checked the Homewood

boxoffice statements.

In their opening statements, David Shearer

and Mandt Torrison, counsel for the defendants,

declared they would introduce evidence

revealing that the Homewood was a marginal

operation since its inception, and that the

Lebedoffs "consistently misled defendants as

to grosses, and continuously under-reported

grosses on percentage pictures and on films

bought flat on which adjustments were


They also claimed that film rentals received

from the Paradise were higher even

before the Homewood had the preferred playing


Reasons for the necessity of the clearance

and run system, counsel asserted, were its

capability to produce the most film rental for

the companies, and, from the mechanical

side, because of the limited number of picture

prints and the need to put them to

work to service as many accounts as possible.


Fireworks were set off as Lee Loevenger,

the plaintiff's counsel, charged defense lawyers

with bad faith and unfairness in allegedly

breaking pretrial agreements by failing

to submit documents to him in advance

for inspection, as directed by the court.

Over Loevenger's objections. Judge Nordbye

admitted a letter written by Martin

Lebedoff to Warner Bros, in which Lebedoff,

seeking an adjustment on a percentage picture,

pointed out that the Homewood always

was a "problem theatre," a losing venture

before the war and, generally, a marginal

operation that just about "could get by" on

normal film rentals, but ran into trouble on

specials. Called to the stand for cross-examination,

Martin Lebedoff identified the letter's

signature as his.

Two accountants, one of them employed

by Sargoy & Stein, New York law film engaged

in auditing exhibitor boxoffice statements

for distributors, told of examining

Homewood boxoffice statements. Their compilations,

submitted as exhibits, purported to

show that from Jan. 13, 1937, to April 15,

1947, the amount of Homewood grcsses reported

to MGM was $8,604.67 less than the

actual theatre boxoffice statemsnt figures

and that from May 14 to 16, 1944, there was

an underpayment of 20 per cent to 20th-Fox.

Loevenger objected to the exhibits, claiming

their introduction violated a pretrial

agreement and also that they were Irrelevant.

"Conceding, just for argument's sake, that the

plaintiff chlsled on some pictures," he protested

heatedly, "that fact would have no

materiality with or be a defense against the

charge of conspiracy injurious to the plaintiff,

or the fact that the taking away of the

first run and giving it to a competitor damaged


Shearer pointed out that, on,

Martin Lebedoff had testified he

never knowingly had falsely reported a gross

on any picture to a film company.

Before the court ruled on the admi.ssabllity

of the alleged chiseling testimony, the plaintiff's

counsel received permission to examine

all documents concerned in the matter and

to present further objections.

Lower Floor of Majestic

Converted Into Theatre

FAIRBURY, NEB.—The Majestic Theatre

building was undergoing extensive repairs

last month preparatory to the use of the

lower floor as a motion picture theatre.

Chairs have been ordered and are expected

within the next few weeks.

There has been no announcement as to

the management but it was reported here that

Ira Grain, former manager of the Bonham

Theatre, who operated the drive-in theatre

north of town, will be in charge of the

new house.

Sid Blackmore Denies

Reported Retirement

DULUTH, MINN.—S. J. Blackmore, president

of Duluth Talkies. Inc., and an exhibitor

for 45 years—eight of them in Canada

and 37 in the U.S.—this week denied that

he had sold the Granada Theatre here.

Blackmore said that contrary to reports he

had not sold the theatre and that he had

not retired from the industry.

Mrs. Leanna Powers Dies

GLENWOOD, IOWA—Mrs. Leanna Powers,

widow and mother of local showmen, died

here last week (21i. She was the widow of

William S. Powers and the mother of Karl

Powers, former owners of the Gem and Ritz

theatres. Karl Powers sold the theatres this

sping following his father's death.

Comstock Work Rushed

COMSTOCK. NEB.—Work was rushed for

a November opening of the Comstock Theatre,

according to work from James Skolil,

manager. Work on the building and also the

installation of equipment was progressing



: December 1, 1951


. . Film

. . Wesley

. . New


pimer C. Khoden sr., president of Fox Midwest

Amusement Corp., has been elected

as one of nine new du-ectors of the Saddle

& Sirloin club, a promotional organization

for the American Royal Livestock and Horse

show, held here each year . . . T. R. Thompson,

former branch manager for Monogram

here, returned to Kansas City after a trip

to New York City . executives were

called to a meeting with the city welfare

department at 1:30 p. m. Friday. Purpose of

the meeting was not revealed at press time,

but it was known that the film men. including

Arthur Cole, dean of Filmrow and industry

representative, were to meet with

heads of PTAs and other organizations.

Seim Lawler, director of advertising and

publicity for Fox Midwest, has been elected

a member of the board of directors of the

Chamber of Commerce and vice-president in

charge of publicity for that body. Lawler is

believed to be the second man in the film

industry to be placed on the CofC executive

staff here. Elmer C. Rhoden sr. served as a

director several years ago, it was reported.

B. S. Murphy, RCA Service Co. field engineer,

is in Wesley hospital in Wichita, Kas.,

for a possible operation. His territory is

being handled by Joe Moore. RCA field supervisor.

Kansas City .

Bolen's Goveland

Theatre at Quinter, Kas., burned re-

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cently and he is buying new chairs and booth

equipment. Bolen's brother-in-law Arthur

Ganson operates the Ritz at Ashland, Kas.

Don Clark, Columbia booker, has joined

Paramount as booker . . . Bob Brown is new

Paramount salesman replacing Prank

Thomas, who joined Monogram several weeks

ago. Brown formerly with was a film company

in Denver . . . Fred Helwig, head

booker at RKO. joined Paramount as head

booker and office manager, replacing Eugene

Jacobs, who has been promoted to city salesman

and assistant to Branch Manager Harry

Hamburg. Helwig at one time was with Columbia


Nina Bridges, secretary to Walt Lambader

at United Film Co., went to Council Bluffs,

Iowa, with her mother over the Thanksgiving


. . . Harley Fryer has installed new

seats purchased from National Theatre Supply

at his Lamar, Mo., theatre . carpeting

was bought from NTS by Midcentral

Theatres, which took over the old TEI circuit

houses recently, for the flood-damaged

Carlton and State theatres in Manhattan,

Kas. Midcentral. headed by R. E. Davis and

Louis Higdon. is headquartering in the State

building at Manhattan . . . Fox Midwest

installed new Magnarc lamps at the Jayhawk

in Topeka.

Sam Abend of Exhibitors Film Delivery

and Service Co. was honored with a birthday

party Tuesday night (27) at the home

of Mr. and Mrs. Abbott Sher. Mrs. Sher is

Abend's daughter and Abbott is an executive

of the Exhibitors Film Delivery.


KANSAS CITY—Standings remained unchanged

in the Filmrow Bowling league play

here. Ritz Theatre continued to be the unchallenged

leader in the men's division, while

Hartman's Allstars retained its one-game

lead over the Finton Jones squad in the women's


Men's league standings:

Team Won Lost Team Won Lost

Ritz Theatre 29 7 Fox Trotters 16 20

Michael's 22 14 Fox Terriers IS 21

MGM 20 IG Film Delivery 1 13 23

Film Delivery 2....17 19 Screenland 12 24

Women's league standings:

Team Won Lost Team Won Lost

Hartman's 25 11 U-I 15 21

Finton Jones 24 12 Columbia Gems 12 24

Foxy Five 20 16 C.S. Bureaucrats 12 24

Carpets - Door Mats


* S M I T H



Theatre Bookkeeping

Service Is Started

KANSAS CITY—Establishment of Theatre

Booking Service to do an exclusive bookkeeping

and tax job for motion picture theatres

has been announced by United Business Co..

Inc., which has been handhng the business

records of a large number of theatres in this


This special service, which can be carried

on through the mails, was created by two

brothers, Richard and Henry Block, during the

last two years. The idea of setting up a special

bookkeeping and tax service for theatremen

came as a result of handling a number

of accounts for both circuit and single-theatre

operators in this region.

Under the system, all an exhibitor has to

do is make out his customary daily reports

and pay his bills. The bookkeeping service,

according to the firm, does the rest. Upon

receipt of this information, the company posts

all information in double entry books, keeps

a payroll ledger, reconciles and balances the

bank account, provides a typical individual

profit and loss statement, balance sheet and

bank reconciliation statement. The service

also includes all tax returns, including federal

admissions, sales, social security and

other withholding, unemployment compensation

and income tax returns.

This service is offered on a low monthly

flat charge of $25 for theatres with 12 employes

or less. Contracts are not required and

the service may be canceled at any time, with

all records being returned to the theatre.

"We believe," said Richard Block, that this

service enables the exhibitor to rid himself

of all bookkeeping and tax problems and. at

the same time, gives him assurance of professionally

kept books and records."

Theatre firms which are serviced by the

company include the Frontier at Atchison,

Kas.: the Bev and Fort at Leavenworth;

Electric. Avenue and State in Kansas City,

Kas.; 50 Highway Drive-In, Jefferson City;

Cedars in Lebanon. Tenn.: Vista and Moto-

Vu in Warrenton, Mo.: Bay in Los Angeles.

and the Strand and Southtown in Kansas


Mrs. Vera Davis Fills In

CARSON, IOWA—Charles White, manager

of the Carson Theatre, was inducted into the

army last week. Mrs, Vera Davis of Carson

will act as manager during his absence. White,

son-in-law of Howard C. Brookings of Oakland,

had filled the position 14 months.

Brookings operates theatres at Oakland,

Avoca, Carson and Walnut.


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^H t^oM Svtuic* SiHcm fS99




: December

1, 1951


MPA oi Kansas City

To Meet on Monday

KANSAS CITY—The Motion Picture


of Greater Kansas City will hold it.s annual

business meeting Monday (3) at Benish's

banquet room in the Twin Oaks South, with

Elmer C. Rhoden. president of Fox Midwest

and president of MPA, as host.

Cocktails will be served at 6 p. m., with

dinner to be served at 6:30. A business meeting

will follow the dinner and cards will

be played after the meeting.

Purpose of this meeting will be to elect

four directors to replace those whose terms

expire this year and to name a new director

to replace the late W. E. Ti'uog. who died

last week. The foiu- new directors will be

elected for four-year terms.

Committee reports will be given at the meeting

Monday and next year's MPA program

of activities will be outlined. Other matters

also will be taken up which require the attention

of the full membership.

Summonses Are Served

For 'Detective Story'

KANSAS CITY—That many people in Kansas

City have guilty consciences was the

deduction made this week by Harold Lyon,

managing director of the Paramount Theatre,

following an exploitation stunt on "Detective

Story," current at the big downtown first run.

Lyon had 125 summonses printed last week

and had them distributed by "a man who

looked the part" in the downtown area, and

the theatreman said he "had a barrel of

fun" with the idea.

Signed by Lyon and Paramount exploiteer

Jim Castle, the summonses carried the names

of individuals and were handed out in person.

Reaction, said Lyon, was sensational.

He said one .summons was handed to a man

downtown with the process server, saying:

'T have a legal paper for you."

"Well," said the victim, "I've been expecting


In another shop, Lyon said, the process

server asked a clerk if the owner was in.

The clerk pointed out the store owner and

the process server gave her the summons.

Before he could leave the store, the woman

had started telling the clerk never to point

her out to a process server.

In another store where the summons was

served at 4 p. m., the victim had personally

told 40 persons about it by the 5:30 closing

hour, Lyon said.

In reply to one summons, served on Bsrl

Berry, owner of the city's largest Ford dealership,

Lyon later received an answering letter,

in which Berry said he was out of town

at the time and he did not know what action

the judge would take, but would Lyon and

Castle please at some future date "serve another


Audit Exhibitor Books

MINNEAPOLIS—Sargoy & Stein, New

York attorneys, are working in this territory

in an extensive audit of exhibitors boxoffice

statements, it was reported this week.

Mrs. Lightner Improves

MANHATTAN, KAS.—It is reported that

Mrs. Douglas Lightner, wife of the Wareham

Theatre manager, is making rapid recovery

from a recent attack of polio.

Ralph Amacher Is Named

UA Head in Kansas City

KANSAS CITY Italpli Amacher, who

came here in August as acting branch manager

for United^

during the illness o:

the late W. E. Truok,,

has been appointed

branch manager Vi

succeed Truog, wli

died last week.

The appointment was

made by William

Heineman, United Artists

vice-president in

charge of distribution.

Amacher formerly was

branch manager for

Eagle Lion in Portland, Ralph Amacher

Ore., before joining UA in San Francisco.

Meantime, the will of Truog has been filed

in Jackson county probate court. Dated Sept.

21, 1950, the will provides for a special bequest

of $10,000 to a son, William E. jr., and for

the remainder of the estate to be distributed

equally among five children, William E. jr..

Daniel, Morton, Mrs. Sally T. Haydon and

John B. Truog.

Employe and $2,300

Disappear at Regent

KANSAS CITY—Local police are seeking

an employe of the Regent Theatre here, who

disappeared early this week along with $2,300

from the theatre safe.

Eddie Mansfield, manager of the theatre,

told police that when he arrived at the theatre

Monday the office safe was locked, but

there was no money inside. Mansfield said

he called the hotel where the employe lived

and was told the man had checked out. The

money represented weekend receipts, Mansfield


The employe's job was to put the money

in the safe when the theatre closed at 4

a. m., Mansfield said. The man had been

with the theatre for four years.

Ed Rostermundt Given

Variety Club Tributes

OMAHA—The Variety

Club paid honor to

Ed Rostermundt, veteran film salesman, at

a luncheon on the roof of the Blackstone

hotel Saturday (1). Rostermundt, United

Artists salesman 18 years who retired recently,

was known throughout the area for

his generous acts and for his calling card—

a stick of Yucatan chewing gum. Chairman

of the testimonial luncheon was Bill Barker,

another Filmrow veteran. Rostermundt was

presented a television set.

Charles Elder Shifted;

Linford Pitts Replaces

OMAHA—M. E. Anderson, Paramount

branch manager, announced the transfer of

Charles Elder, salesman for the South Platte

territory, to the Des Moines office to replace

Jim Foley, who died from a heart attack.

Linford Pitts was transferred from Kansas

City to take over Elder's territory. Pitts before

joining the Kansas City staff was at

Oklahoma City.

Sign the 19S1 'Christmas Solute'—Voriety Clubs-

Will Rogers Memoriol hospitol—and "help core for

our own."

James Martin to Succeed

Fox Salina's Earl Hilton

.SALI.NA, KA.-^ h;irl VV Hilton, Salina

manager lor Fox Midwest Theatres, has submitted

his resignation effective December 6.

He will be succeeded by James O. Martin,

present manager of the Fox Orpheum Theatre

In Wichita.

Hilton has been In Salina since February

1946 as manager of the Fox Wat.son In addition

to his position as city manager of the

Salina Fox houses. He has been Identified

with Fox Midwest for 22 years and has been

active in show more than 30 years.

He was with the People's Amusement Co.,

which later became Capital Enterprises: Unlver.sal,

Midland Theatres and finally Fox.

Earl and Mrs. Hilton have made plans to

establish residence in western Kansas, either

at Dodge City or Garden City. Mrs. Hilton

is the owner of land in Stevens county and

her husband will take over its management.

A New Distributor for


fine Griggs Cfiairs!















Kiniai City.





25 W. 31 St. KANSAS CITY, MO.

11 1 p f> o "k

E (.) Ill I Al t l> I ^4^^ aW 7.6^«•« Sc^Uiwf



: December 1, 1951


. . Ben

. . . Cherie


r\espite fine promotion iand topnotch ads,

"Detective Story" in its first week here,

playing at the 4.000-seat Radio City, failed to

click at the boxoffice in anywhere nearly the

expected fashion. But the Minnesota Amusement

Co. moved it over to the 1,600-seat

Centmw for a second week. At the same time,

the company framed some of the most effective

newspaper ads for the picture to ever

hit the local dailies. The JVIAC judgment was

vindicated. In its second week, the picture

did better than for its first and gave the

Century a very big seven days, resulting in a

holdover for still a third week. The newspaper

ads got part of the credit. Minneapolis

Sunday Tribune-Star critic and film editor

Bob Murphy called the picture one of the

year's best and added that it should find a

place among 1951's ten best and be in line

for Academy award consideration.

Below-zero temperatures and wicked snowstorms

continue to raise havoc with the boxoffice

throughout the territory. As invariably

in the winter here, all this makes the going

tough for film salesmen who cover the territory.

What hurts now is the fact that the

severe winter has started considerably earlier

than it usually does . . . "Tales of Hoffmann,"

which ran three weeks at the Lyceum here

as a $2.40 roadshow picture, had a single

week roadshow engagement at the St. Paul

World last week . Hill, Meadowland

exhibitor for the last three years, died from

a heart attack. He was 55 and leaves a

widow and son who are taking over the

Meadowland Theatre and will operate it.

The downtown independent Aster is still

dark because neither the owners nor the

booth operators will budge—the owners insist

only one man to the booth at a time and the

union demands two, as provided for in a

contract that has only a few more weeks to

run. The present owners acquired the contract

when they bought the theatre from

. . .

the Minnesota Amusement Co. under the

Paramount consent decree "Hy" Chapman,

Columbia manager, is awaiting the print

of "Ten Tall Men," much acclaimed picture.

. . . U-I

Herb Greenblatt, RKO district manager,

was a visitor ... J. J. Donahue, Paramount

division manager, was in from Chicago to

testify in federal court in the trial of the

Lebedoffs' Homewood Theatre $500,000 suit

against his and other companies. He was

local branch manager at one time

is looking forward to a visit from Mannie

Gottleib, district manager . . . Filmrow

visitors included exhibitors Paul Perrizo, Blue

Earth, Minn., and Harvey Thorp, Crosby,


Going into the final week of the company's

annual three-month playdate and billing contest,

the local Paramount branch is in fourth

place nationally. All of which means the

boys here will participate in the prize money

. . . The Hopkins, independent suburban theatre,

has partially won its fight for the earliest

clearance, 28 days. Three companies

Universal, Columbia and United Artists

have granted it, according to owner Louis

Engler . . . S. P. Halpern and associates have

sold the Northtown, local neighborhood theatre,

to the Emerson Theatre Corp. Ray B.

Lehrman, formerly a Columbia booker, heads

the company.

Don Lee Is Transferred

To Chicago by Columbia

OMAHA—Joe Jacobs, Columbia manager,

announced that Don Lee, office manager and

booker who came here from Des Moines about

five months ago, was being transferred to

Chicago as salesman, effective December 3.

His home town is Baltimore.

Eleanor Horwich has been moved from

cashier to Lee's position and Edna Nass has

been hired as cashier.

Are you doing oil you can to "help care for our

own" by getting oil your employes to sign the 1951

'Christmas Solute'.'


White Japufiese Hulless Popcorn Per 100 lbs. $13.95

South American Yellow Hybrid Per 100 lbs. 10.00

(Packed in 50 lb. bogs)

Liquid "Popsit Plus" Seasoning Per Cose 15.50

(Pocked 6 gallons per case)

"Seazo" Coconut Oil Seasoning Per 50 lbs. 15.00

Morton's Popcorn Salt Per Case 2.95

10c Popcorn Boxes, 2 ounce Per 1000 11.25

10c Popcorn Boxes, 1% ounce Per 1000 10.00

1 lb. Popcorn Bogs, flat bottom, brown Per 1000 1.80

1 lb. Popcorn Bags, flat bottom, white Per 1000 2.20

Vi lb. Popcorn Bags, flat bottom, brown Per 1000 1.20

l'/2 lb. Popcorn Bags, pinch bottom, white Per 1000 1.95



Ctanley Dudelson, new United Artists salesman,

has taken over the Iowa territory

formerly handled by Herman Coffman. The

Coffmans have left Des Moines for Florida

where they plan to make their home. Mrs.

Coffman was formerly with Warners here

Jones Miller, former Warner employe,

said her son Mark's picture won first

prize of a $500 defense bond in the annual

contest sponsored by the Professional Photographers

of Iowa. The baby's father, Don, is

in Korea and has not seen Mark since he

was a few weeks old.

. . .

Stanley Soderberg, Warner salesman, spent

the weekend in Minneapolis The Chuck

Elders were fortunate in finding an apartment

upon their return to Des Moines and Chuck

has taken over his duties at Paramount as a

salesman . . . Paul Webster journeyed to

Omaha for the premiere showing of the Republic

picture, "Wild Blue Yonder" . . . MGM

has two screenings of importance scheduled

soon— "Quo Vadis," to be shown to an invitational

audience of exhibitors and press and

radio representatives December 12 at the Uptown

at 8:30 p. m. and "Angels in the Outfield,"

to be shown early in December to

sports writers in the city.

Several parties were held here for members

of the cast of "Guys and Dolls," which had

a week's run at the KRNT Radio Theatre.

Sid Melton, star of several Lippert pictures,

was guest of honor at a party given by Hal

King at his home. Screenings were held at

the Paramount screening room for the cast

and one of the pictures was a recent film in

which Maxie Rosenbloom had a part.


G. V. Fleming, exhibitor at Cumberland,

Iowa, was on the Row last week . . . E. E.

See is the new owner of Filmrow's favorite

drug store on 12th and High streets . . . T. C.

Ridells now is associated with National Theatre

Supply, replacing Elsie Keenan

Beverly Klanjac has resigned her

. .


at Republic.

Sidney Hale, 60, Stricken;

Nashua, Iowa, Showman

NASHUA, IOWA— Sidney Hale, 60. owner

and operator of the Nashua Theatre for the

last four years, died in Cedar 'Valley hospital

at Charles City. Hale was graduated from a

law school in 'Vienna, Austria, and came to

the United States 14 years ago. He came to

Nashua after a number of years in the theatre

business In Texas.

He is survived by a son, Pvt. Harvey Hale,

former State university of Iowa law student

who was inducted into the army three months

ago, and a brother. Dr. Joseph Helman of

New York City. The theatre will continue to

operate under arrangements made by Harvey

and Mr. Helman. Claudia Smith of Nashua

is in temporary charge.



Special Softex % ib. Bags, white Per 1000 2.00

Printed Sacks, 1 Ib. flat bottom, white Per 1000 3.10

Printed noiseless, 1 Ib. pinch bottom Per 1000 4.60

Prices Subject to Change Without Notice


1121-23 High St.

Des Moines, Iowa

Mrs. Jerry Drennan Hurt

PILOER. NEB.—Mrs. Jerry Drennan. operator

of the Pilger Theatre, will be in the

Lutheran hospital at Norfolk several montlis

with a double fracture of the liip suffered

when she slipped on some buckshot someone

had scattered in the aisle of the theatre. Her

daughter is handling the business in her



BOXOFFICE :: December 1, 1951

feu 51.

Snapshot Sidelights on Carolina TOA Convention

Harry Hart, BOXOFFICE representative, used his camera to

do some "reporting" at the convention last weeli at Charlotte

of the Theatre Owners of North and South Carolina. Here

conversing in the lobby of the Charlotte hotel are, left to right:

H. A. Anderson, Mrs. B. B. Anderson, D. B. Kizziah, B. B. Anderson

and A. C. Phillips. The Andersons are from Mullins while the

others .ire from { harloUe. In the right photo Itoy Koue of Burgaw

tells the others about his candidacy for lieutenant governor of

North Carolina. Next to him are Charles Piquet, Southern Pines;

Claude Lee, Motion Picture Advertising Service, New ()rlean.s, who

was toastmaster at the banquet, and Glen Fannin, salesman.

The latter group were snapped after a meeting of dealers.

In usual order are Peter Warren, Pepsi -Cola; Sam Wheeler,

Wheeler Pictures, Washington; Herman Arenson and Francis White,

Charlotte; Jack Dumstre III, Atlanta, Southeastern Equipment Co.;

Bill Williams, Charles Swinney and Harry Paul of RCA.

CHARLOTTE—Sidelights of 39th annual

convention of Theatre owners of North

Carolina and South Carolina:

The most missed man who did not attend

the convention was C. B. Hayworth of Pink

Hill, N. C, who had sold his drive-in there

and was in Hot Springs. Ark., for his and his

wife's health.

Charles Utley of Statesville, helped fill

the large scrapbook that was on display In

the lobby with pictures of Movietime stars

and writers made during their Carolinas


Howard Anderson and B. B. Anderson of

MuUins are taking a very active interest in

motion picture activities. B. B. claimed he

did not get to spend much time with the

theatres any more.

* * *

Roy Rowe from Burgaw who announced

that he was a candidate for lieutenant governor

of North Carolina has twice been president

of the theatre association. He has been

in the state senate since 1935 and has served

as chairman of the aeronautics committee

under two governors, and currently is a

member of the board of trustees of the University

of North Carolina. Roy has a good

background in theatrical business. Before

he became owner of the Pender Theatre at

Burgaw and the Rowe at Elizabethtown, he

Was with Warner Bros, and Paramount as

salesman in the Carolinas. Roy has a host

of friends.

* * *

S. J. Workman told friends that he would

open another drive-in about April 1 at

Woodruff, S. C, a 327-car situation. He now

operates a theatre there and the Whitehorse

Drive-In at Greenville, S. C.

Howard McNally of Fayetteville and wife

were in a hurry to fly to Vermont to bring

back a car for his father, who operates the

concession at the Boulevard Drive-In at

Fayetteville. A brother of McNally is a car

dealer up there.

P. G. McGee of Winston-Salem told about

the boy that he failed to prosecute for stealing

.speakers from his drive-in there, who later

killed a popular salesman. He now prosecutes

those that are caught stealing speakers so

that they won't commit other crimes.

Bob Saunders related good naturedly the

ribbing given him because be became lost

with a film star while on tour with a Movietime

troupe. Bob's reply was, "How'd you like

to have got lost for a half hour with her?"

Joe Accardi of the Skyline Drive-In at

Morgantown was enthusiastic about recent

promotions that had helped business.

Every equipment dealer had a room with

refreshments in the Charlotte hotel for the


Out-of-town equipment dealers included

Ray Bussler. Tampa; H. L. McClung of Albany.

Ga.: Jack Dumestra III. Atlanta: Nash

Weil, Charley Forston of Wil-Kin Supply,

Atlanta, and Oscar Howell, also of Atlanta.

The latter attended the meeting of equipment

dealers along with the ten from Charlotte.

Everette Olsen disclaimed any special

credit for his very successful chairman.ship

of the Movietime tours in the Carolinas. but

everybody knew he put in a lot of time and

effort on the campaign.

Arthur Bromberg, Atlanta, renewed acquaintances.

* * *

Gael Sullivan, executive director of the

Theatre Owners of America, told the exhibitors

that "the motion picture industry has

no fear of any kind of competition if we

have a quality product." Sullivan, speaking

at the Monday afternoon session, .said: "In

the next six months we will see the release of

some of the finest film features ever made. I

saw one of the new pictures just the other

night and can say it unquestionably is one

of the biggest packages of entertainment I

have ever seen."

Denise Darcel, MGM star who arrived

Monday afternoon, attended the banquet and

made a short talk. Toastmasters at the banquet

were Jack Jackson of National Screen

Service and Claude Lee of Motion Picture

Advertising Service Co.

Wives of exhibitors were entertained at a

luncheon Monday given by the ten theatre

equipment dealers here. The luncheon was

held at the Chez Montet restaurant.

Motion Picture Advertising Service, represented

by A. E. Chadick of New Orleans

and R. L. Simpson of Charlotte, hosted a

party preceding the banquet.

Everett Olson. Paramount exhibitor here

(Continued on next page)

BOXOFFICE December 1, 1951 SE 63

Here the camera catches a few individuals. Starting at left

they are: Everett Olsen, telling about the JVIovietime tours in the

Carolinas, for which he was chairman; H. H. Everett of Stewart

& Everett Theatres; E. D. Martin, Columbus, Ga., who is chairman

of the regional grievance committee; Alfred Starr, Nashville, one

of the convention speakers, and resting a moment during lunch

hour, Ben L. Strozier of Rock Hill, J. B. Harvey of Clover and

Clinton Whitlock of Rockingham.

Here are the new officers and board of the Theatre Owners of

North and South Carolina. Seated, left to right: H. F. Kinsey,

Alfred Starr, H. E. Buchanan, Mrs. Pauline Griffith (executive

secretary), Howard McNally, Roy Rowe and George Carpenter.

Standing: J. B. Harvey, W. H. Hendrix jr., Harry Cook, President

Robert E. Bryant, Vice-President A. Fuller Sams, Worth Stewart,

Vice-President Harold Armistead and H. A. Anderson. Directors

Albert Sotille and J. H. Webster were absent.

(Continued from preceding page)

and Movietime publicity chairman, said: "The

tour was a great success. The four Hollywood

personalities visited 26 communities in the

Carolinas in six days." The four were writer

Isabel Dorn, starlets Penny Edwards and

Lori Nelson and actor Craig Hill.

Mitchell Wolfson, president of TOA, said

"the single most important problem for the

industry is the achievement of a system of

arbritation to eliminate costly law suits . . .

We are planning an important meeting in

Los Angeles with representatives of the three

branches of the industry: exhibition, distribution

and production. These men will sit down

and try to thrash out their problems."

The largest crowd ever to attend a convention

banquet crowded the floor at Hotel

Charlotte. Some latecomers were denied admission

because of space limitations.

Gael Sullivan complimented the local press

by calling the convention the "best covered

theatre meeting in America." Sullivan wrote

newspapers thanking them for the generous

space given the meeting.

Coca-Cola and Pepsi-Cola were vieing for

exhibitors' favor. Pepsi was host to a giant

cocktail-buffet party. Coca-Cola dispensed

its drink to exhibitors at every turn.

Son to William Sawyers

MEMPHIS—William C.

Sawyer, director of

film payments for Malc