Boxoffice-May.03.1952

MORE POP TO THE
POUND
Continued horn page 16
in a yield test. This involved planting each
hybrid in a separate row and growing them
to maturity. Notes were taken on their
growth characteristics such as ability to
withstand windstorms and the attacks of
insects and diseases. Each row was harvested
separately and the yield obtained.
About 20 representative ears from each row
were dried carefully to the right moisture
and popped to obtain popping volume and
notes on the characteristics of the popped
flake. These notes consisted of a score or
rating on color, hull, shape, size, tenderness
and flavor. On the basis of the information
obtained from these tests a
hybrid was selected for commercial production.
It should be obvious that this program
has involved an enormous amount of
careful, painstaking research carried on
over a period of about 12 years. During the
time that the hybrid popcorn breeding program
has been carried on at Iowa State college
three complete cycles as described
above have been completed and a fourth is
well on its way.
TEN NEW HYBRIDS RELEASED
The popcorn breeding program at Iowa
State college has resulted in the release of
ten different commercial popcorn hybrids,
three of which were not given official re-
lease numbers. Of the last three to be released,
lopop 5 and 7 are white or Jap
hull-le.ss type and lopop 6 is yellow. All three
stand better, yield better and are more
resistant to insects and diseases than the
open-pollinated varieties of similar type.
But in the characteristic of most interest
to the commercial popper, popping expansion,
they are decidedly better than their
open-pollinated ancestors. The two white
hybrids have a popping expansion of 31.7
for lopop 5 and 33.0 for lopop 7 as an
average for a three-year period. These
volumes are much higher than the old Jap
hull-less variety. In addition, both of these
hybrids are high in eating quality, having
a very tender flake, are free from coarse
hull and of delicate flavor.
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The new yellow hybrid, lopop 6, has
shown even greater superiority over the
open-pollinated yellow varieties. lopop 6,
as an average for the last four years, has
popped 35.1 volumes or 15 volumes better
than the average for five of the old varieties,
lopop 6, in addition, has an extremely
tender flake ( too tender for some commercial
uses > , thin hulls, an attractive color
and excellent flavor.
Perhaps some do not realize how important
popping volume is to the commercial
popper. Some dollars and cents comparisons
may help to visualize its importance.
By taking an average of the standard size
popcorn bags used by three large popcorn
stands it was found that a 100-pound bag
of 26 volume corn would give a return of
$115, 100 pounds of 30 volume corn returned
$133 and 34 volume corn, $154. In
other words each volume increase meant
an increase of about $4.50 from a 100-
pound bag. These figures show the importance
of the popcorn breeding program
to the commercial popper.
BETTER CORN — MORE SALES
There is little doubt that the great increase
in sales of popped corn can be partly
credited to the better quality of the product.
This, in turn, is largely the result of
the better hybrid popcorn being used by
the popcorn industry. But even good hybrid
popcorn must be processed and delivered
to the commercial popper with the
proper moisture and quality to give its full
potential for high volume. Good breeding
and good processing together have made
popcorn of today one of the best examples
of the ways in which research has been of
value to the producer, the industry and the
public.
The Manley Co. believes the best way to
handle popcorn is to buy corn in tins or
100 pound bags. For small users, the tins
keep the corn just right: for large users,
the bags go so fast that moisture is no
problem. However, in case you have some
loose corn that has dried out, try this
stunt: Saturate strips of paper toweling
with a strong salt solution. Place popcorn
in jar, scatter salt-water strips through it,
and seal for 10 days.
18 The MODERN THEATRE SECTION;