Boxoffice-May.03.1952
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REFRESHMENT<br />
SERVICE<br />
Many Theatres Must File Their<br />
Concession Ceiling Prices<br />
With District<br />
OPS<br />
Theatres which sell certain types of food<br />
|<br />
in their concessions are covered by ceiling<br />
>,<br />
H<br />
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v^<br />
y<br />
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C«rb»n>c Diipcnter<br />
elftrt fou complctF<br />
«<br />
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mix-moniTOR<br />
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I<br />
. .<br />
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Price:<br />
$99.00 electric<br />
$94.00 gas<br />
price regulation No. 134 which was issued '<br />
March 28 by the Office of Price Stabilization<br />
and became effective April 7. The<br />
regulation establishes ceiling prices for the<br />
sale of food items and beverages which<br />
were formerly controlled by CPR No. 11.<br />
Pi'ices are frozen at the highest level as of<br />
Feb. 3 through 9, 1952.<br />
The regulation does not apply to thea- :<br />
tres selling only candy bars, nuts, popcorn,<br />
i<br />
gum, potato chips, pretzels, packaged confections,<br />
cookies or crackers, ice cream<br />
cones, prepacked individual portions of ice<br />
cream, coffee, fruit juice or soft drinks<br />
'Other than drinks containing ice cream).<br />
It also does not apply where food items or<br />
beverages are sold only by coin-operated<br />
machines.<br />
DRIVE-INS AFFECTED MOST<br />
Outdoor theatres selling hot dogs, fountain<br />
drinks made with ice cream and a<br />
variety of other items will be affected most<br />
by this regulation, but some indoor theatres<br />
may also come under the regulation.<br />
Frozen prices are subject to adjustment<br />
up to June 1 if a theatre, during its most<br />
recent four-month compliance period under<br />
CPR No. 11 was charging prices lower than<br />
those permitted by that regulation. Exhibitors<br />
may make their own adjustment if they<br />
apply it to all items. If adjustments are to<br />
be made on only a liimted number of items,<br />
application must be made to the nearest<br />
OPS district office for a form to be filed<br />
for this purpose. After June 1 no further<br />
changes may be made in ceiling prices un-<br />
specifically authorized by the OPS.<br />
less<br />
Special posters have been mailed to exhibitors<br />
by the OPS, and are to be filled in<br />
with the food items and beverages and<br />
their ceiling prices. These posters must be<br />
posted where they will be plainly seen.<br />
RECORDS MUST BE KEPT<br />
Ceiling price lists must be filed with the<br />
district OPS office, and exhibitors or concessionaires<br />
must keep all invoices and<br />
other records covering the cost and sales of<br />
items used to compute the food cost per<br />
dollar of sales for the base period and any<br />
compliance period under CPR No. 11, and<br />
all future records relating to prices, food<br />
costs and sales.<br />
If a drive-in theatre was not open during<br />
the week of Feb. 3, 1952, its ceilings are<br />
the highest prices charged during the last<br />
month of the most recent corresponding<br />
seasonal period.<br />
New establishments not in operation during<br />
the base period are to use the same<br />
ceilings as their nearest comparable establishment.<br />
Circuits must treat each theatre concession<br />
separately for the purposes of this<br />
regulation.<br />
24 The MODERN THEATRE SECTION
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