Boxoffice-May.03.1952

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\î Runnymede 2225 BLOOR ST. W. • • JU. 2709- FAMOUS PLAYERS Theatres Office of the Manager MAURICE i. DOYLE TORONTO February 20, 1952 BOXOFFICE, 825 Van Brunt Blvd., Kansas City, Mo. Dear Sirs: Please forward another copy of your issue for February 16, as I am particularly interested in the valuable article on "Junior Admissions Gaining Favor as Tax Law Changes." You have a great film weekly and I surely do enjoy reading it each week. Very truly yours, (Signed) M. J. DOYLE Letters Like These Keep Editors on Their Toes Every good editor is constantly seeking material that is both interesting and helpful to his readers. BOXOFFICE policy is the best service to the most readers. Thanks, Mr. Doyle—and all the many other appreciative readers who write to us. Most Popular Tradepaper in the Industry 88 BOXOFFICE May 3, 1952
'HOW TO IMPROVE BUSINESS/ THEME OF OHIO ITO GATHERING Wilbur Snoper Will Speak; Maurice Bergman Also On the Program CLEVELAND— Plans for the 17th annual convention of the Independent Theatre Owners of Ohio to be held at the Hollenden hotel hotel here May 19-21 have been completed by Robert Wile, ITOO secretary. "This will be an all-exhibitor convention," Wile said during a recent visit in Cleveland. Two general meetings, one on Tuesday i20i and another on Wednesday (21) will be devoted solely to exhibition problems and to election of officers. No distributor representatives will be present. With a definite theme—How to Boost Business and How to Reduce Overhead— the meetings will be broken down into specialized clinics. Special entertainment has been provided for the women. The highlight will be a luncheon at Halle Bros, department store, with a style show and a back-stage tour of the store. Every woman present will receive a Halle Bros, charge-a-plate. MONDAY. May 19: 2:30 p. m. Drive-In Ass'n meeting. 7—Caravan meeting, with National Caravan, Chairman William C, Carroll, presiding, 7—Board of directors meeting and dinner, TUESDAY: 10 a, m.—Registration. 10:30—Drive-in theatre owners meeting. 10:30—Small town clinic. 10:30—Subsequent run big town clinic. 10:30—First run big town clinic. 1 p. m.—Luncheon, Hollenden hotel. 2—Open forum. 7—Dinner at the Alpine Village. WEDNESDAY: 1 p. m.—Luncheon, Hollenden hotel. 2—General meeting and election of officers. 7—Convention banquet. For the women, there will be a luncheon, style show and back stage tour, Halle Bros. Co., starting at 12:30 Tuesday noon. On Wednesday at 2 p. m., a new picture will be screened in the 20th-Fox exchange. Banquet guests will hear Maurice Bergman, Universal director of public relations, report on his tour of 16 Ohio cities. They also will meet actress Janis Carter, only representative of Hollywood to be present. Other banquet speakers are Abram F. Myers, Allied States counsel: Wilbur Snaper, Allied States president, and W. Ward Marsh, motion picture editor of the Plain Dealer. The clinics will be closed sessions, with attendance limited to exhibitors. The registration fee includes two luncheons, two dinners and the women's luncheon at Halle Bros. Install TV in Eastown DETROIT—Installation of RCA television equipment in the Eastown Theatre, operated by Wisper and Wetsman Circuit, may be given its first public workout in June. An experimental "dry run" has already been given. The circuit is negotiating with Theatre Network Television for reception of two major fights scheduled for June 5 and June 18. Janis Carter, the actress. Martin Smith, ITO president. ITO Resolution Stresses Identity Of Indoor and Outdoor Interests COLUMBUS—Closer cooperation between Ohio indoor theatres and drive-ins is expected following adoption of a resolution favoring such cooperation by the board of directors of the Independent Theatre Owners of Ohio at a meeting here. The board said that there is "less difference between problems of drive-ins and any conventional theatre than there is between a first run downtown theatre in a large city and a small subsequent run neighborhood theatre, both of which types are represented among ITOO members." The board stressed the "identical" interests of drive-ins and indoor houses with respect to distributors, supply houses, tax problems and non-taxable competition. The board passed this six-point resolution: 1. Film distributors and National Screen Service should not discriminate against outdoor theatres simply because of the nature of their operation. 2. The distributors and National Screen Service should be made cognizant of the fact that drive-ins as a rule are not operated for the entire year but nevertheless have investments which must be amortized over a period of 12 months. A different yardstick must be applied to determine drive-ins' film rentals in such situations. 3. Film rentals to drive-ins should be determined on the basis of the age of the product (number of days after the last preceding rum in accordance with the same basic principles by which rentals are determined for indoor theatres. 4. That the same cooperation that exists between various indoor theatres to eliminate competitive bidding and excessive multiple day-and-date runs be extended to include drive-in theatres. 5. That the basic aims of ITOO to prevent legislation inimical to the interests of conventional theatres be extended to include those same basic interests for drive-ins. 6. That the services of the officers, board of directors and the executive secretary of ITOO be made available to drive-ins on the same basis as they are to indoor theatres. Those attending the board meeting included Martin Smith, Toledo, president: Robert Wile, secretary: Leo T. Jones, Upper Sandusky; Blair Russell, Millersburg: Horace Adams, Cleveland; Louis F. Eick, Martins Ferry: F. W. Huss jr., Cincinnati; C. F. Pfister, Tioy and Marshall Fine. Cleveland. Detroit Suburb Books Uncut 'La Ronde' Print DETROIT—Announcement that the Krim Theatre will play an uncensored version of "La Ronde" was made through Helen Bower, film critic of the Detroit Free Press, who last week advocated that adult-type films should not be subjected to censorship, with especial reference to this particular picture. The Krim. operated by Manager Sol Krim. is actually within the city limits of Detroit but not subject to local censorship since it is in the suburb of Highland Park, which is entirely surrounded by Detroit. As Topliners in 'Stratosphere' Judd Holdren and Aline Towne have been signed as topliners in Republic's "Zombies of the Stratosphere," a science-fiction serial. BOXOFFICE May 3, 1952 ME 89
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JOHNSTON SEES INDUSTRY DUE FOR NEW
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DP CITATION WON BY DAYTON TENT /ARI
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CHESTER FRIEDMAN EDITOR HUGH E. FRA
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Page 67 and 68: Premiere Carbine' Twice for Crowds
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Page 71 and 72: HARRY HART By pRED McLENDON and Al
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Page 75 and 76: Tent 17 Distributes Tickets for Der
Page 77 and 78: . . . Corpus M. J. Mullin Receives
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Page 85 and 86: . . Reno MINNEAPOLIS . . Four drive
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Page 91 and 92: . . Junior . . Bob . . . . Disney's
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Page 97 and 98: LYNN f*lem L. McCann, Lynn's younst
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Page 118 and 119: REFRESHMENT SERVICE Prominence of T
Page 120 and 121: REFRESHMENT SERVICE Research Progra
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A Manual of Drive-In Design and Ope
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DRAW CROWDS WITH FIREWORKS! DRIVE-I
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ARE YOU COVERED? An Insurance Execu
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Boxoffice-May.03.1952

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