You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.



Sli Pi(i I




Sli Pi|l 10


la This IKOI


-I Ui taUnil Nwi Pa««< •( All Edilioni








The news of M-G-M's gigantic

production program has Hterally

electrified the industry! Thanks for the

fan mail! Our Friendly customers applaud

us for leading the way as usual with

optimism, daring and greatness!



He's hotter

than a

i^S^ firecracker!

../ \


Plenty of top product from Leo when you need it

"HEHUCKSTERS'-Clark Gable, Deborah Kerr

"HEYEARLING" (Tec/v//color)— Gregory Peck, Jane Wyman, Claude Jarman, Jr.

lES'A" (Techu/cohr)— Esther Williams, Ricardo Montalban


BARBAREE"-Van Johnson, June Allyson

>AfK DELUSION"— Lionel Barrymore, James Craig, Lucille Bremer


iYnHIA"— Elizabeth Taylor, George Murphy

IVNG IN A BIG WAY"-Gene Kelly, Marie McDonald (7od/)

EAOF GRASS"— Spencer Tracy, Katharine Hepburn, Robert Walker, Melvyn Douglas


H EG REAT VJAIJZ" —Masterpiece Reprint

»0IIE WITH THE WIND"' — {Technicolor) 'D2i\id O. Selznick Production. Masterpiece Reprint.




OrG OF LOVE"'-Katharine Hepburn, Paul Henreid, Robert Walker

INI NISHED DANCE"' (Technicolor)—M^rg^iret O'Brien, Cyd Charisse, Karin Booth, Danny Thomas


GIG OF THE THIN MAN "-William Powell, Myrna Loy

JRIEN DOLPHIN STREET""-Lana Turner, Van Heflin, Donna Reed

HE BIRDS AND THE BEES"" fr^^Z-'w/VoM—Jeanette MacDonald, Jose Iturbi, Jane Powell


}^^.^,^LL"_ Robert Taylor, Aubrey Totter • "IF WINTER COMES'-Walter Pidgeon, Deborah Kerr, Angela Lansbury

mx.Oi S'— Van Johnson, June Allyson • "KILLER McCOV— Mickey Rooney, Elizabeth Taylor • "ALIAS THE GENTLEMAN"

S'al.ce Keery, Tom Drake • "CASS TIMBERLANE"— Spencer Tracy, Lana Turner • "KISSING BANDIT" (Technicolor)— Frank

atraKf hryn Grayson • "UPWARD TO THE STARS"— Robert Walker, Donna Reed • "ON AN ISLAND WITH YOU"

fchtcol.r)— Esther Williams, Peter Lawford, Ricardo Montalban, Cyd Charisse, )immy Durante • "SPEAK TO ME OF LOVE"—

!«r ^son, Walter Pidgeon . "THREE MUSKETEERS" (Technicolor)— Lana turner, William Powell, Gene Kelly, Van Heflin

'• 5->A;JGHTER"_Katharine Hepburn • "HOMECOMING OF ULYSSES"-Clark Gable . "STATE OF THE UNION"-Spencer

'Cy, lau.ette Colbert • Irving Berlin's "EASTER PARADE" (Technicolor) -Judy Garland, Gene Kelly, Peter Lawford, Cyd Charisse





4 (••»


- " "t "a 1 » '

^ w -L

« J 10 » »

n w

^ «^ **

u -







Editor-in-Chief and Publisher



NATHAN COHEN Associate Editor

JESSE SHLYEN Managing Editor


Western Editor

J. HARRY TOLER Equipment Editor

RAYMOND LEVY General Manager

Published Every Saturday by


Editorial Offices: 9 Rockefeller Plaza, New York 20,

N. Y.j Raymond Levy, General Manager; James M.

Jerauld, Editor; Chester Friedman, Editor Showmandiser

Section; A. J. Stocker, Eastern Representative.

Telephone Columbus 5-6370, 5-6371, 5-6372.

Cable address: -BOXOFFICE, New York."

Centrol Offices: 332 South Michigan Blvd., Chicago

4, 111. J. Harry Toier, Editor Modern Theatre Seclion.

Telephone WABash 4575.

Weatem OUices: 6404 Hollywood Blvd., Hollywood

28. Colli. Ivan Spear, Manager. Phone GLadstone


Wasbinglon Offices: 930 F Street, N. W. Lee L.

Garhng, Manager. Telephone NAllonal 3432. Filmrow;

932 New fersey, N. W. Sara Young.

Publication Offices: 825 Van Brunt Blvd., Kansas City

1, Mo. Nathan Cohen, Associate Editor; Jesse Shlyen,

Managing Editor; A. Jules Benedic, Field Editor; Morris

Scnlozman, Business Manager. Telephone CHestnut



published in November as a section ot BOXOFFICE;

THE MODERN THEATRE, published monthly as o

section of BOXOFFICE.

ALBANY—21-23 Walter Ave., M. Berrigan.

ATLANTA— 163 Walton, N. W., P. H. Savin.

BALTIMORE—Uptown Theatre, A. J. Wolf.

BIRMINGHAM-The News, Eddie Badger.

BOSTON—Hotel Vendome, Frances Harding.

BUFFALO—20 St. Margarets Court, Jim Schroder.

CHARLOTTE—216 W. 4lh, Pauline Grillith.

CHICAGO—332 S. Michigan Blvd., Jonas Perlberg,

WABash 4575.

CINCINNATI— 1634 Central Pcirkway, Ullian Seltzer.

CLEVLLAND—2568 Overlook Road, Cleveland Heights,

Elsie Loeb, Fairmount 0046.

DALLAS—408 S. Harwood, V. W. Crisp, Southwestern

editor, R-2312.

DENVER— 1645 Lalayelte, Jack Rose, TA 8517.

DES MOINES—Register & Tribune BIdg., Russ Schoch,

DETROIT- 1009 Fox Theatre BIdg., H. F. Reves.

Telephones: RAIIOO; Night, UN-4-0219.

INDIANAPOLIS—Rt. 8, Box 770, Howard M. Rudeaux.

LITTLE ROCK— 1615 West 22nd street, Herod Jimerson.

MIAMI—66 S. Hibiscus Island, Mrs. Manton E. Harwood.

2952 Merrick Rd., Elizabeth Sudlow.

MEMPHIS—707 Spring St., Null Adams, Tel. 48-5462.

MILWAUKEE—50^1 Plankinlon BIdg.. 161 W. Wisconsin

Ave., James R. Gahagan. Telephones: BR 4938

and MA 0297.

MINNEAPOLIS—29 Washington Ave., So., Les Rees.

NEW HAVEN—42 Church St.,

NEW ORLEANS—218 So. Liberty St.,

Telephone MA 5812.

Gertrude Lander.

Mrs. Jack Auslet.

OKLAHOMA CITY—216 Terminal BIdg., Polly Trindle.

OMAHA—Omaha World-Herald BIdg., Lou Gerdes.

PHILADELPHIA— Philadelphia Record BIdg., Broad

and Wood Sis., J. M. Makler.

PITTSBURGH—86 Van Braam St., R. F. Klingensmlth,

c/o Monogram Pictures.

PORTLAND, ORE.—YMCA, Jules Maitland.

RICHMOND— National Theatre, R. W. Eagan, 2-2567.

ST. LOUIS—5149 Rosa Ave., David F. Barrett, Flanders


SALT LAKE CITY— Desoret News, Howard Pearson.

SAN ANTONIO— 531 North St., L. J. B. Ketner.

SAN FRANCISCO—25 Taylor St., Gail Upman,

ORdway 4812-4813.

SEATTLE—928 N. 84lh St., Willord Elsey.

TOLEDO-4330 Willy. Pkwy., Anna Kline.


CALGARY—The Albortan, Wm. Campbell.

MONTREAL—4330 Wilson Ave., N. D. Q., Roy Carmlchael.

Walnut 5519.

ST. JOHN— 116 Prince Edward St., Wm. J. McNulty.

TORONTO-242 Mllwood, Milton Galbralth.

VANCOUVER—411 Lyric Theatre BIdg., Jack Droy.

VICTORIA—938 Island Highway, Alec Morrlman.

WINNIPEG—The Tribune, Ben Lopkin.

MiMBBR Audit Bcrkau or Circulations

Rnttrad as SKond Cliu matter at Poal Oiriet, Kaniu CItr. Uo.

Secllonil Bdltlnn. 12 00 per yur: National Idltlan, IT.HO



Guest Editorial


President. Republic Pictures Corporation

•^.yA gNDUSTRY showmanship must keep pace*'

our progress in delivering a high level of entertmnm

Money, time, effort and intelligence are being applied to '

plarming and execution of the advertising, publicity, and

ploitation calculated to achieve the best possible results.

Promotion is actually considered an integral part of aijj

Distributors now deliver not only the name, story,



production value of a film, but a public interest whidi (^

been stimulated by expert national coverage. A great dec'-

thought is given to many sales approaches before basic


paigns are determined upon, and the ideas of comjxmy s 4

are augmented by the best brains of our advertising agen< .

Since showmanship is obviously at its best when it sells I

most tickets, that is the basic approach in formulating all Ct»

paigns. Different types of pictures naturally call for diffe i

approaches, and often more than one angle on a pictui I

offered to the exhibitor.

For the most part, exhibitors have been more than re * 1

live to such distributor thinking, and have recognized thi

sponsibility of merchandising pictures in accordance with k

predetermined angles. They recognize the soundness oi >

ing advantage of the fact that hundreds of thousands of V

lars have been expended to advertise a picture through h

tional magazines, newspapers, and radio; and they hames' •

presold audience by following through in the format, b t


theatre owners have not only linked their campaigns It*

national plan, but have contributed allied local angles si ^

cellent that they have been adopted for national use.

First run theatres, particularly, have a responsibility v

extends beyond their own operation. It is basic that p *

acceptance of a picture in its initial showings is reflected f (

turns in subsequent runs. When the manager of a firs'

theatre uses a faulty advertising approach, he is not

jeopardizing his own gross, but also the distributor's produ

investment, and the returns of other theatre owners.

Ours is essentially a ballyhoo business, and no such

ness can rely on dignity alone to sell tickets. There are :

times when we must be noisy, expansive, and even blatt

build up audience interest and boxoffice. But there is *

Ben Shlyen. publisher and editor-in-chief of BOXOFFICE, Is in

Eutope and during his absence guest editorials written by o number

of well-known executives will appear on these pages.

Vol. 51


No. 8

2 8,1947


'ulwu (Z^y^ttdtHHU


New Foundation Officers

To Meet Early August

Trustees and chairmen from all exchange

areas expected to convene soon to outline Motion

Picture Foundation action; regional representatives

elected in all but eight areas.

iferie between this type of promotion on pictures which re-

[uircit, and cheap ballyhoo which reduces the stature of a

)ictu> and often discourages a public which might otherwise

/anio see it.

DXOFFICE recently printed a letter

commenting upon a

lamjiign which heralded a picture in such a marmer as to

lisccrage much of its potential audience. The writer's case

a p








Law Has An Immediate

Effect on the Current

Strike in Studios

There is every indication that the Taft-

Hartley labor act. passed by Congress over

President Tiuman's veto this week, will

have widespread repercussions throughout

the motion picture business.

Within 60 days, when most of the specific

provisions of the act go into effect,

the labor relations in the studios, at the

home offices, and in exhibition across th-;

country will undergo their most drastic

change since the Wagner labor act went

into effect a dozen years ago.


Its immediate effect is to give producers

a strong upper hand in dealing with studio

unions which have been involved in a jurisdictional

dispute for many months. The new

law. in unequivocal language, makes the

Jurisdictional strike an illegal act. Here the

law is expected to accomplish what almost a

year of continuous negotiations between

unions and producers and conciliators has

failed to do.

The new law prohibits "featherbeddmg,"

eliminates the closed shop, forces unions to

bargain collectively with employers, makes

unions liable for damage suits in jiurisdictional

strikes and for breach of contract,

permits the government to obtain injunctions

again.st unions to stall off a strike for 80

days, and contains a number of other provisions

that will have an effect in employeremploye

relations in the film industry.

There were no immediate comments from

either the film companies or the unions, except

that there was every indication that

interpretations of the law will be many, that

most of them will wind up in the courts for

decision. Various labor leaders, although

none in the motion picture mdustry itself,

already have indicated a desire to test the

provisions in the courts. The year promises

to be one of legal maneuverings in the field

of labor law.


The clo.sed shop provision of the law will

affect 17 of the 40 unions m the studios, and

many others in distribution and exhibition.

All contracts which existed on June 23, when

the Taft-Hartley bill became law, continue

until they expire. For 60 days after June 23,

It is permissible to sign clo.sed shop agreements,

but for no longer than one year.

When the 60-dny period is up. no new contracts

with this provision may be signed,

nor may old ones be renewed. All lATSE

projectionists, for Instance, who now hold

closed shop agreements with exhibitors will

not be able to retain this provision after

present contracts are up.

The new law also presents the problem of

Industrywide contractual negotiations, which

have been a pattern In many levels of the

motion picture business. Under the act. a

union may not force an employer to bargain

through an Industrj'wlde a.ssociatlon of employers

If he prefers to bargain by himself.

It probably Is permissible, but cannot be


This happens to be an Immediate problem

facing the American Guild of Variety Art-

Provisions Directly

Affecting Industry

Unions cannot bargain for foremen or

supervisors. This may prevent theatre

managers and other key supervisory employes

from forming unions to bargain

with e.vhibitors.

Unions cannot force an employer to

pay for services not performed. This is

aimed at "featherbedding." It is expected

to strike at such industry practices

as standby orchestras, standby stagehands,


Jurisdictional strikes are illegal. A

union cannot strike or boycott to force

an employer to assign work to one union

instead of another. This will affect the

current Hollywood studio strike.

Unions are prohibited from restraining

or coercing an employer in his choice of a

union with which to deaL In effect, this

means that a union cannot strike to force

a company to bargain through an industrywide

association of employers instead

of bargaining by himself. This restriction

may affect industrywide contracts

with such groups as the Screen

Actors Guild, Screen Extras Guild, Screen

Publicists, etc., and the studio crafts.

Closed shop clauses will not be permitted

in new contracts. Of the 40 unions

at the studios, 17 have closed shop provisions

in their contracts. This provision

also will concern many of the I.ATSE

contracts now in force throughout the


Union shop provisions, i. e„ workers

must join the union within a specified

period after being employed, may be

included in contracts only if a majority

of the emplo.ves vote for a union shop

in an NLRB election.

Damage suits may be filed against

unions for breach of contract, jurisdictional

strikes and boycotts. This is a provision

which would allow studios to sue

for damages in the event production was

disrupted in a labor situation as currently

exists on the west coast.

Employes holding executive posts in

unions .seekins recognition must file

affidavits disclaiming membership in the

Communist party or any group favoring

overthrow of the government by force.

Ists, known as AGVA. Matt Shelvey, national

administrative director of the organization,

said that the law may affect pending

contracts covering 20 presentation houses

operated by RKO, Warners, Paramount and

Loew's. Pacts were agreed upon several

months ago, but actual signing was delayed

pending outcome of the Taft-Hartley bill.

Shelvey said the union's lawyers will meet

with circuit lawyers to determine whether the

law prohibits a single contract for several

circuits operating interstate. The union is

prepared to negotiate separate agreements

for each presentation theatre If the decision

Is that clrcultwlde pacts are Illegal.

Unions which will be hard hit by the closed

shop provisions are the lATSE, Associated

Actors and Artistes of America (AAAA), and

' 1;

the American Federation of Labor Th

overwhelming majority of these unions a'

of the closed shop variety and the remamd

are union shop.


Along the home office front, officers or

United Office and Professional Workers

America iCIOt, and its locals, the Sere.

Publicists Guild, and the Screen Office ai

Professional Employes Guild already ha

held meetings in New York to discuss pli

to fight for repeal of the law. and to jo'

with other unions in seeking defeat of co

gressmen who supported the veto. The la

however, says unions cannot spend mon

or make contributions for political car

paigns and one of the points of strateg)-

be discussed is how to provide labor n

financing for its campaign.


Meanwhile, on the west coast, there wii

second development on the week's lal

front. It concerned the brief probe cc

ducted in Hollywood by representatives

the House labor committee, Congressir,

Carroll D. Kearns and Congressman Irv

McCann. Following their shortlived inu.

gation, the pair returned to Washim:-

promising to return within a month to :

ther propose the possibilities of racketet:

within film capital labor circles and metr.

Whether the enactment of the Taft-Har

bill will make such further probing nece.v

is still to be determined.

While on the coast, the congressmen he

testimony from Pat Casey, retiring ;a

chief for producers: I. E. Chadwick. pr^

dent of the Independent Motion Picture P

ducers Ass'n; Ray Young. Eagle-Uon 1* i

head: Fred Steele. Monogram's studio m* I

ager: Edward Nassour, owner of the Nas*(

studio: Chris Beute, studio manager, h^

tion Picture Center: and Herman Dt

stein. Pine-Thomas business manager.;

Featherbedding Is Out

In New Ohio Labor Act


COLUMBUS—Featherbedding practice*

theatres, such as standby orchestras a'l

extra stagehands, will be prohibited ua"

terms of the Van Aken labor bill passed.'

the Ohio legislature and awaiting OoTeri

Herbert's signature. Strikes in support) j

such practices are specifically forbidden. 1

"Any strike to compel an employer to

money for services not performed or to f* ,|

employment of any person or persons not

quired, or to use material or equipment,

required by the employer," is forblddec^

this language.

Unfair labor practices of both emplft


and employes are defined In the bill, i


ployers are forbidden to interfere Inu

organization, to use the "yellow dog"

tract, to fire workers for filing charges it

the act and to refuse to bargain collect

with union representatives. Employes

forbidden to use violence in picketlnf

engage in illegal picketing: to partld

in sympathy, jurisdictional or sitdownst,

or secondary boycotts: to strike in suppo

featherbedding practices, or to strike to

pel employers to recognize a represent,

not chosen by a majority of the workers

Unions may be sued for injurj' caust

"person or property" by such illegal st

Fines may be levied against imlons If

are found guilty under terms of the i>


: June M.










e;ey Allied Gets Smith

Pin Which Is


JRe^olutionary Step


By J.


ANTIC CITY—Andrew W. Smith

general sales manager of 20th-Fox,

ids to offer a new plan of percentage

doals to subsequent run exhibitors

to "problem" theatres in both large

mall communities, a plan which prac

y 1,'uarantees the exhibitor a sliding

of profits.

|b new plan is to be tested first in the

Haven area. Percentages will run from

r cent to not over 40 per cent, with

.split over the 40 per cent figure.

less than two or more than five of

impany's big films will be offered on

lasis each year.







Drastic Changes May Come

In Whole Chicago Setup

Of Selling, Playing

CHICAGO—The sweeping decree in the

Jackson Park Theatre antitmst case, which

threatens to upset the entire distribution

and clearance system in Chicago, was upheld

In virtually every essential by the

circuit court of appeals in a decision

handed down early in the week.

Among tlie

most revolutionary aspects of

the decree, as it concerns the majors, is

it.s limitations on the length of first runs

in Loop theatres. The decree specifically

forbids the defendants from keeping their

pictures for more than a two-week run in

their own theatres, or for more than one

week in a later run.


Should a Loop theatre hold over a picture

for a longer period, the film must then be

released to other theatres.

Other provisions of the decree are:

*1) It eliminates the establishment of

"dead or waiting time" between first

runs and the next run by theatres operated

by the defendants. This will eliminate

waiting time between Loop and

neighborhood showings.

12 1 It prohibits the practice of "conditioning

of film licenses upon the maintenance

of minimum admission prices,"

in other words, the practice of setting the

price before a picture is released to a


i3) Use of double features, "when used

to further the conspiracy," are illegal.

In other words, the defendants can properly

be enjoined by' injunction from using

double features where they are used

for the purpose of preventing the Jackson

Park Theatre from obtaining pictures

before the defendants have channeled

them "through the conspiratorial


What the court did hold, however, was

that the decree could not be used to give the

Jack.son Park Theatre "a favored fixed position

in the scheme which they (the plaintiffs)

have .sought to destroy."


The decree had enjoined the majors and

other defendants from preventing the Jackson

Park Theatre "from buying a run of

pictures one week in advance of the Maryland

Tlicatre la B&K house i at a rental not

to exceed a fair and reasonable film rental."

This, the court held, "you cannot do by

injunction." The decree, it held, may be

used "to destroy the conspiracy root," but it

cannot be used to redress the economic balance

between the plaintiffs and the defendants.

"No one has a vested right In playing

time," the court declared.

Thomas McConnell, attorney for the Jack-

.son Park Interests, had contended that the

Maryland Tlicntre was given preferential

treatment In films. This general preml.se

was the basis on which the original suit was

brought and on which damages of $360,000

Text of the Court's Decision

Following is the complete text of the decision handed doicn by the Unitei i

States Circuit Court of Appeals in the Jackson Park case. The opinion was writ-


ten by Judge Sherman Minton, with Justice Will M. Sparks and J. Earl Major



This is the second appeal in this cause.

On the first appeal, 150 F. 2d 877. we found

that the conspiracy alleged in the complaint

was established by the evidence and was sufficient

to support the jury's verdict, but we

reversed on the question of damages. On

certiorari to the supreme court, that court

affirmed the finding of a conspiracy buc

reversed us on the question of damages, holding

that the plaintiffs had sufficiently and

correctly proved the measure of damages, and

affirmed a judgment for $360,000 damages,

327 U.S. 251. 66 S. Ct. 574, 90 L. Ed. 579. The

facts are set forth in these two opinions.

After the supreme court had reversed this

court and the cause had been remanded to

the trial court, the plaintiffs filed a supplemental

complaint alleging continuation of

the conspiracy. In it they prayed for equitable

relief and also additional damages for

the period subsequent to the filing of the

original complaint. The claim for additional

damages is still pending in the district court.

The plaintiffs' .supplemental complaint alleged

that the defendants were estopped by

the verdict in the first damage trial from

contesting any of the allegations of the original

complaint or any of the allegations advanced

by the plaintiff during the trial of

said issues. The defendants answered denying

estoppel, and the estoppel issue joined

was set separately for trial.

Full Record in


At the hearing the plaintiffs put in evidence,

for the limited purpose of showing

what had transpired during the trial and

appeal of the damage issue, the complete

printed record and the brief filed, and also

the opinions handed down in this court and

in the supreme court. This was the only

evidence then heard by the trial judge sitting

as a chancellor and it was expres.sly understood

that the printed record, although it

contained the testimony heard by the jury

generally, was received only to permit the

trial judge to determine to what extent inquiry

by him into the merits was precluded

by estoppel. The trial judge held with the

plaintiffs that every allegation of the plaintiffs'

original complaint had been decided

finally and conclusively in the plaintiffs"

favor by the jury's verdict. In addition, the

trial judge made a number of additional findings

of fact which set forth the plaintiffs'

operated by the dcfcndanl.s, and finally in

were awarded. The U.S. supreme court upheld

this verdict last year.

McConnell then went before Judge Michael

L. Igoe and asked for a decree carrying

out the provisions of previous findings. This

Judge Igoe did in his now revolutionary injunction.

As the original suit asked for damages

only for the period prior to 1940, a supplemental

suit for the period from 1940 to

1946—asking $600,000 damages— Is now pend-

conception of what they had proved tt It

trial. The district court thereupon

a permanent injunction as prayed for bf fiJ

plaintiffs. From this judgment, the de"

ants have appealed.

By this appeal the defendants challeri

the trial court's ruling that estoppel by «.

diet extends to every issue involved In pf

litigation between the parties. They cont«

that as a matter of law estoppel by vtti,

extends only to matters expressly and neo

sarily decided in the prior litigation, w.

the result, as contended by the defendu

that the court's decree in its present fM;,

must fall. The defendants request this cm

to modify the findings by confining sg

findings to the issues upon which the ('

fendants actually are estopped, and to en

a decree on the findings as so modified.

A Resume of the Case


The original complaint stated but O'

cause of action which, if proved, entitled t

plaintiffs to two kinds of relief, name

damages and an injunction. The same Jud

that presided in the trial of the dama

action heard the plaintiffs' application for

injunction. One phase of this complain

was submitted to the jury which returned i

verdict for damages, upon which judgme

was entered and finally affirmed by the su

preme court. The other phase was tried

the presiding judge as a chancellor, w

has stated his findings of fact and cond

sions of law and upon them entered the d

cree from which the defendants have a


The defendants were found guilty of o

conspiracy in restraint of trade in \1olati.

of the Sherman act, 15 U.S. C. A. Sec. I.

jury so found, and the district court, tl



court, and the supreme court upheld

finding of conspiracy. The conspiracy

operated that the defendants might hold

picture in the Loop for the benefit of th<

theatres there, at minimum admission prir

to be charged, for such playing time as :1

defendants might agree upon. When tl

picture was through playing in the Loc

there was a clearance time of three wee

before it could play elsewhere in Chlcaa

The picture was then channeled in a sen

of release weeks through theatres owned ar

(Continued on next page)


This week's decision of the circuit court is

creating considerable excitement among exhibitors,

both within the defendant group •!(

independents. Drastic changes will come k

the whole scheme of selling and playlDf W

pictures in the Chicago area if the provllioii

of the decree in their entirety are carrw

out. It is expected that the defendants wl'

ask the U.S. supreme court for a review 'i

the appeal.

Defendants In the case are Paramount P*

tures. Inc.: Balaban & Katz Corp.: Wsrnii

Bros. Circuit Management Corp.; 'Vltagnp'

Inc.: 20th Century-Fox Film Corp.: Loer;

RKO Radio Pictures and Warner BW


Theatre Corp.



;: June 28, l*



; to

; iidmission

, the

, on


T)xt of the Court's Decision (Cont.)


, -nili week after the Loop run, the plainws

owned and operated the Maryland Theatre,

HII^wtre permitted to buy the picture in compel the







rsi weelc of general release.

The court, with this situation in mind,


Iiother words, whatever income that picturfwn.s

shaped its decree in a fashion to meet it. In

capable of producing was squeezed this regard the court had a wide discretion.

out f It for the benefit of the defendants, (United States v. Crescent Amusement Co.

whoporated under the unlawful conspiracy, et al., 323 U.S. 173, 185, 65 S. Ct. 254, 89 L.

h.'fi? the defendants permitted the plain- Ed. 160: Ethyl Gasoline Corporation et al v.

buy; and notwithstanding the fact United States, 309 U. S. 436, 461, 60 S. Ct.

plaintiffs' theatre had a superior 618, 84 L. Ed. 852: United States v. Bausch

and equipment and was more ati,ve

& Lomb Optical Co., 321 US. 707, 725, 728,

than the Maryland Theatre oper- 64 S. Ct. 805, 88 L. Ed. 1024.)

«U'ib.\ one of the defendants, the defendmtwciuld

not sell the plaintiffs a picture the acts committed under the conspiracy

The decree was properly drawn to meet

Uiit the Maryland Theatre had played it.

and threatened. The court was authorized to

Thidiiendants were able to set the run, impose such further restraints as would prevent

an evasion. All doubts were resolved

system of release, and the miniprices

for every theatre in in favor of the plaintiffs. (Local 167 v. United

^....rhicago district. No theatre could opera

successfully in the Chicago district

States, supra, at 293, 299.)

The defendant Balaban & Katz Corporation,

although it appealed from the whole

wit )u: the pictures which the defendants


decree and not part of it as it might have

Cospiracy Is Outlawed

done under Federal Rule of Civil Procedure

73, objects here specifically to certain portions

t der this oppressive conspiracy, the de -

of the decree. This defendant made

tn'.s operated. ThLs conspiracy has been no motion to modify the decree in the respects

; wed unequivocally. The defendants

to which it now objects. Consequent-

ha' lixst a lawsuit. By their unlawful congpi

cy. they have been found to have dam-

on the contentions urged here for the first

ly, the district court had no chance to rule

ag( the plaintiffs in a very substantial sum. time. However, we have considered these

In ne case where the government had succesully

contentions, and we find no merit in them

prosecuted certain defendants be-

except as hereinafter mentioned

for a jury for a violation of the Sherman

Ac the supreme court said on an application UphoW Twin-Bill Ban

form injunction: "The defendants in this As to the double featuring, we found in

suiwlio had been there convicted could not the first appeal of this case that while the

recire proof of what had been duly adju(ed

between the parties." (Local 167 v. illegal, when used to further the conspiracy

double featuring in and of itself was not

Ured States, 291 U.S. 293, 298, 54 S. Ct. 396, which we found to be illegal, the double featuring

became tainted with illegality. (Bige-

78 . Ed. 804.1

'le trial court was not bound to hear any low v. RKO Radio Pictures, 150 F. 2d 877,

me? evidence than the jury had heard and 885.) Therefore, the district court may very

upi which evidence the jury had found the properly enjoin the use of double features

ex ence of the conspiracy and the very where used with the intent and purpose and

sti taiitial to damages the plaintiffs. Upon where such use has the effect of preventing

th same evidence, the district court could the plaintiffs from obtaining pictures before

ha- based its decree after making proper the defendants have channeled them through

fi:inss. If the district court took a narro

the conspiratorial system. It is only the use

view of that evidence, we would not feel of the double featuring within the bounds

bold to do likewise, because the entire rec- of the conspiracy that was enjoined. This

"r Is before us. The record evidence if con- is proper.

:ed in its entirety supports the findings. This defendant also complains that the decree

should not enjoin the

inly by looking through this restricted

defendants from

• le or view of the evidence that the find- a first run In the Loop in excess of two weeks

1.1 are deemed insufficient. We decline and a subsequent run in excess of one week

th invitation to play hide and seek in the without any waiting time, because their competitors

are not so limited. The short and

re rd in an effort to evaluate the district

ts findings, looking only through the complete answer to this contention is that

'e of estoppel by verdict. The district their competitors are not in the conspiracy.

: had the entire record before it. If it

The provisions of the decree complained of

-e to take a narrow view of the evidence, were reasonably adapted to breaking up the

IF" not bound to follow it where a con- conspiracy, a part of which was the method

; a ion of all the evidence will support its of release, and such provisions were therefore

iiri:;s without question.

properly entered.

"h Question of Guilt"

With reference to subparagraph (e) of

Paragraph V of the decree, we agree with

.'e put to one side the refinements of the defendants that there is no finding to

iiunent, orally and in the briefs, as to the support it. The subparagraph reads as follows:

c! inction between estoppel by verdict and

e )pi'el by judgment, and look to all the

"(ei Preventing plaintiffs from buying

e'lei ce in this case that was submitted to

M trial court on

a run of pictures one week in advance of

the first hearing, in order


the Maryland Theatre at a rental not to

whether there is evidence to

ail exceed a fair and reasonable film rental;"

the findings that the court actually

"de When so considered, there is an Thus the plaintiffs seek by the decree a

ami ance of evidence to support the district favored fixed position in the scheme which

••rt of fact. There can be no they have sought to destroy, and this on the

fr.=;t in of the defendants' guilt in maint.iii

ground not of the illegal conspiracy but on

? the unlawful conspiracy alleged in the the ground that the court found they were

cnp:aint. The evidence in the record sup- at an economic disadvantage with the defendant

Balaban & Katz Corporation, who

Pts the trial court's findings, and there


Jurisdiction Taken

In Antitrust Case

WASHINGTON- -Acting at the closing

session of the pre.sent term the supreme court

this week assumed jurisdiction in the New

York industry antitrust ca.se. The court

agreed to review the decree issued last December

31 by a three-judge federal district

court in New 'Vork. While no definite date

has been set arguments In the case are scheduled

to be heard during the next term of the

court which begins on October 6.

As.sociate Justice Robert H. Jackson, former

attorney general, has withdrawn from

the case so the issues will be heard by an

eight-judge tribunal.

The high court postponed consideration

of a motion of the American Theatres Ass'n,

Confederacy of Southern Ass'ns and Southern

California Theatre Owners to intervene

in the case. The court will consider this

motion as well as the question of its


in regard to the associations pleading

for the right to intervene until the case in

chief is heard on its merits.

Thurman Arnold of counsel for ATA, told

BOXOFFICE "we have everything we want.

We will argue our case at the same time as

the major producers' case is argued." He

pointed out that the supreme court had dismissed

a motion of the major distributorexhibitor

defendants to bar intervention by

ATA and associated groups.

Attorneys for Loew's, 20th-Fox, RKO, Paramount

and Warner Bros., raised the point that

the ATA group was without legal right to intervene

and that such action was allowable

only with the consent of the attorney general.

The ATA group in briefs .seeking intervention

cited the St. Louis Terminal decision in

which a similar right to intervene was upheld

by the courts. The briefs further questioned

the power of the district court to cut

off the legal right of the exhibitor groups to

intervene. Other defendants in the case include

Columbia, United Artists and Universal-International.

because of this defendant's bargaining power

as the operator of a chain of theatres. The

decree may very properly be used to destroy

the conspiracy root, branch, and all its evil

fruits, but it may not be used to redress the

economic balance between the plaintiffs and

the said defendant without a finding that

that difference was related directly to the

conspiracy. It has been the plaintiffs' contention,

as we understand it, that no one

has a vested right in a playing position. In

this we agree with the plaintiffs. The plaintiffs

have a right to compete for any playing

position, but they have no right to be awarded

and protected by decree in any certain

position. If the plaintiffs find themselves

at a disadvantage because the defendants are

economically stronger inasmuch as they are

a chain with large bargaining power, the

plaintiffs may not, without any finding to

support it, obtain a decree vesting them and

protecting them in a privileged position

ahead of the Maryland Theatre. This does

not appear to us as using the decree to destroy

the conspiracy, but rather to preserve

the evil in the interest of the plaintiffs. The

plaintiffs have been awarded a substantial

judgment for damages. That should take

care of the past injury. The decree which

the court has entered, we think, rather effectively

destroys the conspiracy and therefore

leaves the future open to the plaintiffs

to compete for the pictures at a reasonable

price. This subparagraph of the decree is

unsupported by any finding, and It will be


With this modification, we find no basis

for objection to the decree, and, as modified,

the decree is affirmed.


BXOFFICE :: June 28. 1947 11








Independent Production

Doubled During 1946-47

NEW YORK—The number of independently

produced releases from Hollywood

during the current season is almost

double the number of independent films

scheduled for 1945-46. according to reports

from the major companies.

A total of 63 independent pictures from

a total of 34 producers is being released

this year by eight companies, including

Monogram. Paramount. RKO. U-I. Warner.

UA, Republic and 20lh-Fox.

Last year 37 independent releases from 28

producers were distributed by seven companies.

Two distributors. Warners and

Monogram, welcomed independents to the

fold this season. Columbia had two independent

releases last year. None are listed

for the current season.

This trend toward independent releases

by the major companies has been gainm^

impetus for the past three years. Countless

Independent outfits have sprung up since

the end of the war. During recent months

the majors and other distributors appear to

have started a concentrated drive to sign

additional independents. Eight distributors,

including Screen Guild, have signed a

total of 17 new relea.sing deals with independents

in less than three months.

Screen Guild alone has set four deals with

newcomers to the independent production

field. These deals call for a total of 13 pictures.

Film Classics has bought out all but

three of its franchise holders and is lining up

independents on the coa.st.

RKO is increasing its independent releases.

Eight films from seven producers have been

scheduled for 1947-48 release. Four others

are in the offing. This current season RKO

lists four independent releases from four


Columbia also is stepping up independent

releases. Eight musical westerns produced

bv Autrv Productions will be distributed next

year. Another deal with Edward Small calls

for two features.

MGM has two independents coming up for

next vear, including "State of the Union"

from Frank Capra and "Joan of Lorraine"

from Sierra Pictures. Inc. The last independently

produced feature to go through the

MGM exchanges was David O. Selznick's


"Gone With the

There has been considerable speculation

about whether many of the smaller independents—some

of them new arrivals in

Hollywood— will be able to weather high labor

and production costs and the effects of a

possible business recession.

The recent purchase of Liberty Films by

Paramount and before that the International

Pictures merger with Universal, seems

to several industry leaders to be the beginning

of a trend. Seymour Nebenzal. independent

producer for UA, predicted several weeks ago

that many smaller independents will find the

going rough as costs continue to rise and will

be forced to join the major companies to continue

in production.

A tally of the recent independent releasing

arrangements made by distributors includes

Columbia—2: MGM—2; PRC—2:

RKO—2; Republic— 1; U-I— 1; UA—3; Screen


Several of the new independents, organized

in the past two months or so, have set

no releasing deals as yet. In this group are

Screenplays, Inc.. formed by Stanley Kramer,

former executive producer for Story Prod.;

Transatlantic Pictures Corp., organized by

Sidney L. Bernstein and Alfred Hitchcock;

Sol Lesser's new independent venture with

Robert Rossen; Arpi Prod., formed by Robert

Presnell and John Reinhardt; Harry

James Prod.—the band leader has bought

rights to "Downbeat for Two"; a new company

organized by Benn Jacobson. former

Eagle-Lion studio representative; new outfit

formed by Nat Goldstone. former Hollywood


The Seasons Independent Films

Here is the independent rclea.se lineup for

the current season by companies;

MONOGRAM—"The Guilty" and "High

Tide," lack Wrather Prod.

PARAMOUNT—"Seven Were Saved," "Fear

in the Night," "Big Town," "I Cover Big

Town " "Danger Street," "Jungle Flight. Pine-

Thomas Prod.; "My Favorite Brunette," Hope

Enterprises, Inc.; The Perfect Marriage' and

"Desert Fury," Hal Wallis Prod.

RKO RADIO—"Song ol the South," Wall


Di.iney Prod "The Best Years ol Our Lives,'

Sam Goldwyn Prod.; "It's a Wonderlul Lile.

Liberty Films; "Tarzan and the Huntress, Sol

Lesser Prod.

REPUBLIC—"Yankee Fakir, Lee Wilder-


"Wlnler Wonderland, Colmes.

20TH CENTURY-FOX—"Black Beauty," Alson

Prod; "Backlash." "Dangerous Millions

"Strange lourney." "Rendezvous 24," lewels

ol Brandenburg," "The Crimson Key, Sol "^

Wurtzel Prod.; "Wanted lor Murder. Meet


Me at Dawn, Hellman Prod,



"" International Pictures (before merger

with Universal); "Temptation,"" International;

•Magnilicent Doll," Skirball-Manning Prod.;

Swell Guy,' Mark Hellinger Prod., "Smash-

Up,"" Diana Prod.; "Brute Force," also Hellinger.

UNITED ARTISTS—"The Bachelor's Daughters,"

Andrew Stone; "Angel on My Shoulder,"

Charles R. Rogers; "Little Iodine," Comet

Prod. "Strange Woman," Hunt Stromberg;

"The Devils Playground." Hopalong Cassidy;

"The Chase," Seymour Nebenzal; "The Sin ol



Diddlebock, Sturges; "Susie

Steps Out," Comet; "Abies Irish Rose, "


Crosby Prod.; "Fools Gold," Hopalong Cassidy;

"The Red House," Sol Lesser; "The Fabulous

Dorseys," Rogers; 'The Private Allairs

ol Bel Ami," David Loew; "Fun on a Weekend,"

Stone; "The Macomber Allair," Benedict

Bogeaus; "Unexpected Guest," Hopalong

Cassidy; "Carnegie Hall," Morros-Le Baron

Prod.; "New Orleans," lules Levey; "Ramrod,"

Enterprise; "Adventures of Don Coyote,"

Cornel; "Dishonored Lady." Stromberg; "Dan-


gerous Venture, Cassidy; "Copacabana,"

Sam Coslow; "Christmas Eve,"

Bogeaus; "Stork Biles Man," Comet; "Lured,"

Stromberg; "Heaven Only Knows," Nebenzal;

"Hoppy's Holiday," Hopalong Cassidy;

"The Other Love. Enterprise.



WARNER BROS—"Pursued and "Cloak and

Dagger," United Stales Pictures, Inc.



Fabian Still Dickers <

For Purchase of UA

NEW YORK—Mar>' Pickford is stiU negott- I

ating with Si H. Fabian for the sale of Unitfc'

Artists, and Tom J. Connors, former Tkt

president in charge of distribution for JOlh

Fox, is still awaiting word from Miss Pick I

ford regarding the presidency of DA. H« i

the principal candidate for the post If UA i

not sold.

Decisions on these matters were suppcsr


to have been made by June 23, but last-mir.


ute hitches over the selling price and Uxt.

are reported to have held up the negotlaUonjI

There also were reports that one of tbe C

producers also has offered to buy the eocn


pany. Last week Miss Pickford had uk'

three other parties in addition to Fitibi

were interested in buying UA. Hovntr'

Fabian and his backer, the First Nitkitu

Bank of Boston, have the inside track.

The Fabian interests are said to have coct<

closest to Miss Pickford's asking prte r,

S15.000.000. She has said that she wantj r

500.000 for her share of the company, whx'.

she owns in partnership with Charles Ch»p

lin. There has been no statement frti5

Chaplin or his representatives as to hit |*tet

Reply on 'Blimp' Ads

Says Film Lost Money

NEW YORK—United Artists has to d

lost S11.064 on "The Life and Detth c

Colonel Blimp," according to the reply hj V.,

made to the complaints filed against the eiai>

pany by the Federal Trade commtekn

charging misrepresentation in "Blimp* atj



The commission objected to the adi

the grounds that they represented the fOffl)

the original full-length feature praised t;

the critics when, as a matter of (act,

British-made film was cut from two IM

and 28 minutes to one hour and 31 mtmM

for U.S. distribution. The picture opt

at the Globe in New York in December IH

UA has contended that the shorter pieU

seen by the American audiences was Ml

stantially the same as the full-length (Qi

seen previously by the critics, therefore tl'

ads were not unfair or misleading. The col

pany also pointed out that most exhibilo

refused to take the film unless it was shot


UA said that rentals to June 7, 1947, fro

the film totaled $276,495, while print and a<

verti.sing costs amount to S287.559. HearW

will be held in New York July 18.

ATA and MPTOA Agree

On a Joint Tax Plan


submit a joint recommendation to the ho*

ways and means committee the week o( Jit'

30 urging a straight 10 per cent tax on t

adult admissions and the ellminBtion of fc

federal tax on children's tickets.

The recommendation will be .signed by T

R. Gamble, chairman of the ATA, and

Julian Brylawski, vice-president of t

MPTOA. Both men had appeared before I

ways and means committee May 28 »n

(HORNER BROS., ^*- -"'""'"« fl'"'


pro«d is 10 a"'""'"" "" '

production of




. ,lay by Sidney


prne^.,nu,>,g J





, 1- , Indeed I

"I believe,

iitaevu »

, , u,nl he

theme n't"


Thomas JeffersonS-

ts ii"

lUlt Cioveriinie'tt

kiiotv, tlin'J'"'

belt hope," c the




great fig^--



and tvelcome

We are proud p 6


. „ fhi^ momentous



,he responsibility, of hrrnging this

story to the screen. n





Majority of Agreements

Ended to Comply With

Terms of N.Y. Decree

NEW YORK—The five theatre-owninii:

defendants rushed last-minute negotia-

>lons to meet the July 1 deadline fixed by

the New York statutory court for the dissolution

of pools.

Most of the pools have already been

ended in accordance with the previsions of

the antitrust decree. The few still in effect

will be severed over the weekend.

These Include Warners' pool with Rapf

& Ruden covering Warners Claridge Theatre,

Montclalr, and Rapf & Rudens Bellevue

Theatre. Upper Montclair, N. J.


RKO expected to end pools by the weekend,

including a New York pool with Skoura.s

Theatres; a pool in Grand Rapids with the

Butterfleld circuit, and a pool in Los Angeles

with Rodney Pantages. Malcolm Kingsberg,

president of RKO Theatres, worked

on these negotiations almost to the deadline.

Loew's also was ru.shing through the dissolution

of a pool with Skouras in New York

City. This covered the Astoria and Triboro

Theatres, Astoria.

The dissolution of pools has been going

on for nearly six months. During this

period Paramount and National Theatres

ended a pool in San Francisco, while National

Theatres also dis.solved pools in Kansas

City, Denver, Los Angeles and in Arizona.

Warners ended pools with Paramount in

Philadelphia: in Albany with Fabian; in

Brooklyn with Fabian, and in Pittsburgh with


Loew's In the meantime has ended pools

with Fabian In Richmond, Norfolk and


Paramount has reported that all its pools

throughout the coun'.ry will be dissolved prior

to the July 1 deadline.

On the west coast Fox West Coast Theatres,

western unit of National Theatres, has

completed its mopping up operations as concerns

the transfer in management of heretofore

pooled houses and in keeping with the

federal court decree in the antitrust suits.


Ten houses In California were turned over

to former partners and three more will be

similarly transferred by July 1. Simultaneously,

the circuit reassumed total management

of a quintet of showcases.

The ten theatres In the most recent switch

are the Lclmert and United Artists, Los Angeles;

RIalto. San Francisco: Alhambra.

Sacramento; California, Ontario: Nile.

Bakersfleld; Aztec, Ml.ssion and Plaza. San

Dlcgo, and the Golden Stale, Riverside. Before

July 1 the Garfield, Alhambra: Orpheum,

Yuma, and Alto, Los Angeles; will

be transferred.

These are in addition to five theatres

turned over to partners on previous dates and

Including the Paramount, State and St.

Francis. San Francisco; RItz, South Pasadena,

and Lyric, Monrovia.

The five houses which FWC takes over

are Nevada, Reno; Fox and Fltz, Hanford;

Ohio Girds for Tax Fight

As Cities Talk New Levies

COLUMBUS—Ohio exhibitors face a

fight to prevent individual municipalities

from enacting high local amusement taxes

now that Gov. Thomas J. Herbert has

signed the bill repealing the state's three

per cent tax and leaving the field of ticket

levies open to Ohio cities.

There is every indication that exhibitors

are ready to make the fight. In Cleveland

and in Aki-on Harry Goldberg of

Warners has conducted meetings to organize

motion picture theatre owners into

vigilante groups to combat the anticipated

onrush of local amusement taxes. Whereever

city councils plan to enact tax measures,

the exhibitors will step in, it was announced

at these meetings.

In Cincinnati, the council is ready to levy

an admissions tax. City Manager Kellogg

was quoted as saying that the levy on amusements

will not vary greatly from the three

per cent state levy. However, in Youngstown,

Councilman John Barber called upon

the mayor to introduce an ordinance setting

the tax at 10 per cent, a figure which

he said was being considered by a number

of other Ohio cities. Such a levy would bring

in about a quarter million dollar-> a year to

Youngstown, Barber said.


Cleveland, Columbus and Lima are among

the cities planning to enact ticket levies.

Only city in which there has been definite

action against a local amusement tax is

Toledo. Here a proposal calling for a tax

survey was defeated, a step which was interpreted

as killing the possibility of a local

tax this year.

All In all, exhibitors anticipate some good

local level fights, and they point to what

exhibitors elsewhere may expect when a state

tax Is dropped and local taxing bodies are

given authority to impose their own ticket


Meanwhile, Pete J. Wood, ITO secretary

In a bulletin addressed to the presidents and

general sales managers of producing companies

declared that the organization's campaign

to prevent repeal of the state 3 per

cent tax was materially weakened by the

Increased number of road shows at increased

admission prices.

Wood said that exhibitors went before

the legi.slature with a strong argument that

theatres could not absorb more than the

3 per cent tax and that anything over that

Fox and Hyde, Vlsalia. This quintet Is to

be rehabilitated, Skouras sa.vs, in which connection

the circuit chief has sent R. H.

McCullough and Elmer Hanks to the three

northern California cities to work with Dick

Spier, division manager, on plans for refurbishing.

In some cases where delays have occurred,

the lawyers for the Big Five have attributed

amount would have to be passed on to t

pubhc. Falling grosses and reduced i

tendance were cited. But, he added, i

nouncements of road shows at double avr

age admissions gave legislators their bearb

ammunition to refute the contention tbi!

the public would not support higher adm


"As one of the leaders of this busine'

and whether or not your company open'

theatres in Ohio or elsewhere, you tuTt

grave responsibility to see that nothicg

now done which gives to city officials a

excuse for imposing local taxes at high r»i

as this will result in diminishing returns

both the theatres involved and to your ca

pany as a distributor of pictures.


"We have been tr>ing to sell the put

on the idea that motion pictures are the <

tertainment for the masses, but with (

pictures— ("Henry V." "Best Years ot C

Lives," "Duel in the Sun," "Forever Arab

and "Captain From Castile"i—circulat

tliroughout the country in small, medium a

large towns at a minimum admission pt>,

of around Si. 50. we face the danger of be

continued in the "luxury" class and giv

the Congress the ammunition to back

the contention for a continuation of the

per cent federal tax. and money-himgr)

ficials the excuse to impose high local adn

sion taxes.

"You have a vital interest In this mat

You can help by discouraging as far as i

sible the prerelease of pictures at hig

than regular admission prices."

Glenn Norris Takes Over.

20th-Fox Atlantic Post

NEW YORK — Glenn Norri.s fom.

branch manager for 20th-Fox m \Vashin>:

D. C, has been promoted to Atlantic

trict manager by Andrew W. Smith Jr, £

eral sales manager. Norris, who succi

Sam Gross, killed in a plane crash June

will headquarter in Washington. HU I

trict comprises that city in addition to Ph

delphia and Pittsburgh.

Norris came to Fox as a poster cler>

1928 and was transferred to Washlngun

salesman In 193". He became branch ff

ager in 1946.

Gordon Contee, sales manager Ui

Washington branch, succeeds Norris


branch manager there.

them to doubtful situations. By this M

meant Joint operating agreements covei r

noncompeting theatres.

The lawyers do not think these sltualll

can be called pools. The departmenii


justice, on the other hand, wUl chalk]

the exhibitor-defendants if they fall to

solve these agreements.








I )eto





KNSAS CITY — Operations were

WBs'd out in at least 22 theatres in a

geri of floods that have plagued five

midest states this month, and scores

moi' wne threatened tliis week as rampag'g

rivers rushed toward new high


Morboats and airplanes were put into

j,n.-e at several points to get film de-

Uved to flood-isolated communities.

N;. George W. Baughman jr., daughter-


I if the owner of the Ritz in Cam-

"— :re. Neb., drowned in a flash flood that

:15 lives in that community.


fjusands of acres of popcorn were buried

uiK." the flood waters and the supply to






/ /



?x «< ^ ^

J ^

Man of action and dynamite blonde . .

on a sudden date with danger in the

purple shadows of underworld Panama!


"Tight adventure melodrama

with Panama background...

Spins actionful tale of intrigue,

mayhem and romance

. . . packs enough weight to



top spot/'

A -number -one' melodra-


matic entertainment.'


"Noteworthy direction. ..fresh

and interesting . . . suspense

piles up neatly, balanced by

scattered touches of humor. //

"Excitement and suspense

well maintained . . . thrilling



"Mood, movement and my

tery in the modern manner

. . . should offer satisfactory

measure of entertainment.

"Adventure plus. ..excellent

entertainment . . . Word-ofmouth

bound to be exciting

and provoking.'



"Should satisfy melod


"Sturdy melodramatic offering

that will please action





it i^^^^ ^^^^^^^^!. :



?\a>| ^^



"Should stand up on the

booking charts.

I June

: June





Expects Theatre Tele

In One or Two Years

ATLANTIC CITY—Some theatres will

start putting on occasional television programs

within one or two years and the first

programs probably will be sports events, Allen

B. Du Mont, head of Allen B. Du Mont

laboratories, Inc., told members of Allied

Theatre Owners of New Jersey at the opening

session of the convention here Tuesday


Du Mont paid special attention to the

apparatus with which his company has

been experimenting in connection with Paramount,

by means of which motion pictures

are filmed from a negative cathode ray tube

receiver in a small room adjoining a theatre

projection room. The developing and drying

is done in a minute and one-half.

This apparatus, he said, eliminates the

loss of contrast and light intensity which follows

attempts to enlarge television pictures

to theatre screen size from receiving sets.

It also enables an exhibitor to put the television

programs on several times a day instead

of interrupting a film program for

on-the-spot pictures.

Du Mont Laboratories is now setting up an

experimental television network connecting

Pittsburgh, Cincinnati and Cleveland, he

said, and in connection with the SMPE is

studying the possibilities of televising news

events as they occur.

Color television is still several years away,

he .said, because more wave bands are required

and there is a loss of light intensity

with color. This limits programming.

Du Mont suggested the possibility of sending

all film programs through the air or via

coaxial cables, but said this was years

ahead. He predicted that this distribution

might be done from a central source.

Max Weisfeldt to Direct

Circuit Deals for E-L

NEW YORK-Max Weisfeldt,


New York special sales representative, has

been named head of circuit deals. Lou

Weschler will take over his former sales po.st.

Weisfeldt has been with E-L since the company

was organized about a year ago. Before

that he was with the Columbia sales

department. Weschler has been connected

with UA, Walt Disney Productions and RKO.

Theatre Video Survey

Postponed by MPA

U'a.shinRton—Brrausr of a "divorKcnre


Both sides then agreed to let Judge Bowen,

who had presided at the trial, decide it on

the evidence he had heard.

The plaintiffs had asked damages of $485,-

000 and had charged the defendants conspired

to monopolize the film distribution

and that as a result the Venetian and Bagdad

theatres, operated by Jensen & Von

Herberg, were unable to show certain films

as early as the Neptune and Egyptian, operated

by National Theatres. aIi four are

neighborhood houses.

The defendants denied any conspiracy and

said the Neptune and Egyptian got the films

first because they were in a different class

from the Bagdad and Venetian. In giving

his decision Judge Bowen granted injunctive

relief, declaring the first two houses were

entitled to the same third run clearance as

the other pair.

Defendants in the action were Columbia

Pictures Corp., RKO Radio Pictures, Inc.,

Warner Bros. Picture Distributors Corp.,

Univer.sal Film Exchange, Inc., Loew's, Inc.,

Paramount Pictures, Inc., 20th Century-Fox

Film Corp., United Artists Corp., National

Theatres Corp., Evergreen Tlieatres Corp.,

Cascade Theatres Corp., Evergreen State

Amusement Corp., and Fox Theatres, Inc.

Vaudeville Is on Way Back,

So It Seems in Milwaukee

MILWAUKEE If the situation here Is a

J. C. Papas and Andrew Speerhis, also is

angling for stage attractions to supplement

a single bill policy. The Towne Is a former

vaudeville house.

Two Ad Film Makers

Deny Trust Charges


criterion, vaudeville is on its way back. Thn

Riverside Theatre this week announced that

it will inaugurate a stage show policy In

July, opening with Dick Jurgen's band or the

Ink Spots, plus a single feature. The Davld-

.son is reported considering stage shows, on

a two-a-day basis in the Shuberfs plan lo

return this type of entertainment to its

houses. The Towne Theatre, operated by


the nation's largest producer and dlstribuiof


of advertising films, and Ray-BeU PUaj,


Inc., of St. Paul, in answers filed this ««*

with the Federal Trade commission.

The answers deny that exclusive dwUnt

contracts are in restraint of trade and chillenge

the FTC's jurisdiction on the grounds

that the agreements are not in int«rsu>

commerce but local in character. The companies

further contend that the only issue'

involved in the complaints against them »«i I

"fully and finally determined" in their fawr

in the commission's 1943 case against Screen

Broadcast Corp., and others.

In this proceeding the answers declare, tbe

FTC refused to order the respondents Including

Alexander and Ray-Bell to cease ind

desist from entering into indiridual coctracts

with motion picture exhibitors lot

the exclusive privilege of exhibiting adrer-'

tising films in theatres owned or conttoUtd'

by the exhibitors.


Both companies objected to that portkD

of the complaint calling their screen agreements

long term. Ray-BeU stated Its contracts

ran from less than a year to two year'

while Alexander said its agreements are foi

"not in excess of two years" with privtler

of renewal. Each declared they had eielusive

screening agreements with onljr i

small percentage of the total theatres in tN

country. Alexander denied it is the nation';

largest producer-distributor of adverttitai

films and Ray-Bell that It is "one of UM'


Refuting the charge that advertisers w

prospective advertisers are forced to plaet

their business with one of the respondent

or forego screen advertising. Alexande:

stated that "in practically everj- communit;

where the respondent has a contract the*

is more than one theatre available to othe

prospective advertisers." Ray-Bell stated I

was willing and able to accept orders froB

advertisers for display of advertising fUi

in all theatres with which It has contnictJ

regardless of whether they are exclusive

The FTC lodged similar complaints agains

United Film Service, Inc., of Kansas Clt;

and Motion Picture Advertising Ser\1ce Co

Inc.. of New Orleans, who filed their »i»

swers earlier.

Eagle-Lion Considering

Independent Deals

New York—EaRle-Lion is considerint

relca-sinR deals with several of the Uritfr

independent producers on the coast, »fcordinR

to .Alfred \V. SchwalberR. tIc»-

president in charRc of distribution. So


far the company release lineup for

48 includes one independent feature from

Hollywood from Edward Small. It is

picture now Ls beini

titled "T Man. " The

filmed at the E-L studio.

SchwalberR said he has received n«

word on whether DouRlas Fairbank-s jr„

owner of the independent producinj ootfit.

The Fairbanks Co., Inc.. will rele»«'

throuRh E-L. Fairbanks was electtd *«

the board of directors of Pathe Inda*-

tries. Inc., parent company of E-L and

PRC, during the week. Fairbanks so f»r

has made one film for Universal-InlMnational

release. "The Exile."


berR said several independents have ap-jj

proached the company seekinR rele».'lii|( |




28, U



is proud to ainionnce that its first release


bUEL in tlie SUN



is far and away

the biggest motion picture

attraction of 1947.


has played

to almost six

million people

in its iirst six hundred runs


For information concLrning the SELZNICK RELEASING ORGANIZATION please turn the page



m. fS



NEIL AGNEW, Fm/^w/ • MILTON S. KVSELL, Ge/icrai Sj/e.< McOht,^er • SIDNEY DENEAU, Asst. Sales Maa

. point



I)cal Censors Urged

1) Meet on Program

ETROIT— Call for a conference of local

cesorship bodies upon a nationwide scale

tcdlscuss problems and methods was prompd

this weelc by Inspector Charles W.

Stder in an Interview with BOXOFFICE.

g'der lias handled Detroit censorship ac-

Utles for the past 15 years In the motion

yxtre field. In addition to other responilltlcs.

and stated that in all that time

Ire had been no regular interchange of

, IS with other censor groups. This lack

I conunon background of ideas is respon-

:e. he feels. In part at least, for the sharp

; tTgences In patterns of censorship in diffi'nt

parts of the country.


nyder answered critics of the Code of

Piductlon Standards, who have advocated

a ener.il rewriting of the code in order to

big It down to contemporary standards,

wh the point that the code itself is very

fkible. and can be interpreted within the

d-retlon of the code authority as it may b<

find r.ecessarj-. without any basic revision.

le suggested two specific changes or

:ids in interpretation:

1. Reduction of drinking scenes, beause

of the heavy and growing oppositon

to them on behalf of large sections

if the public.

2. Avoidance of any scenes which tend

o belittle police authority.

n the latter connection. Snyder went on

to the modern "whodunits—more

Dlcally in the book form than on the

jfeen"—as portraying the metropolitan po-

1; officer as a "halfwit or screwball." insad

of maintaining the necessary respect

(• his role in protecting society. This, he

fjgested. contributes directly to juvenile

cinquency. because of the effect it, has on

viing and impressionable minds.

Snyder's attack on this angle was beamed

!?clfically at the current vogue for detecte

film, in which a private detective is

bught in to solve problems that the police

ipear—on the screen—incompetent to hant!.

Returning to the problem of censorship

d administration of the code, he paid a

bute to the industry "I hate to see the

ijtion picture Industry maliciously critir«d.

especially for things for which it is not

sponsible. The code administration auhntles

have been doing a fine job. and tryj?

to administer the code in the most infilger.t

manner they can without offending




However, he said, conditions appear to

ise In one section of the country such that

particular film or situation in a picture

:By be objectionable, while in seems inofnslve

elsewhere. He advocates personal in-

^Mgat'.on by Joseph Breen in such instances

see what lies at the bottom of .such obctioni;

by censors—citing as one example

e banning of "Duel in the Sun" by Memlis.

A gathering of censorship authorities, such

he advocates, possibly called and underritten

by the film industry in order to

irlfy the conflicting interpretations which

mus* struggle to cope with, at some cenal

loo;itlon. would help eliminate such conirtinp

interpretations. Snyder emphasized

lat silt h a move would benefit the industry

wei; as help to coordinate standards of

view, as gatherings of individuals in any

her professional group help to thresh out

Id provide new solutions to common probms.

crncluding. "Let's get these people toither

iind find out what is responsible for

>e.se ;rcal idiosyncrasies."

A Payoff in Goodwill and Business

No Trouble in

To Junior Admissions


MINNEAPOLIS Reduced "teen-age" admissions

for youngsters of 12 to 17 years,

which just went into effect in the Twin cities,

met an immediate enthusiastic

response, according

to Minnesota Amusement Co. and

RKO Theatres heads and owners of the World

here and in St. Paul.

Charlie Winchell, assistant to Harry B.

French, Minne.sota Amusement Co. president,

says the outpouring of juveniles over tht;

weekend was by far the largest in many

months, with the special "junior admission

prices" as well as strong attractions considered

major factors in the stimulated grosses.

No difficulties or troubles were encountered,

according to Winchell and others. The plan

in effect here is to take the ticket buyers'

word for their age unless they are obviously

and palpably prevaricating. Winchell explains.

The ticket cashier and the ticket takers are

the .sole judges, he says.


It's admitted there may be some chiseling,

but the number of those over 17 getting the

advantage of the reduced price tickets will

be infinitesimal, Winchell believes. Up to

this writing, he and the others say, there

have been no arguments and nobody applying

for the tickets has had to be turned


Letters and telephone calls commending

the move have poured in on the Minnesota

Amusement Co., Winchell says. No step taken

by the circuit has ever been so popular,

it's indicated.

In the Ben Friedman circuit out-of-town

houses, those receiving the reduced "junior

age" admission prices are required to present

identifying cards. These cards are distributed

through the high schools only as good

conduct rewards. The youngsters receiving

them pledge themselves to refrain from

boisterousness and rowdyism in the theatres

and to surrender the cards if they lapse In

their conduct. Thus far. Friedman says, the

Arrangements Committee

Set for TESMA Confab

CHICAGO—Oscar F. Neu, president of the

Theatre Equipment and Supply Manufacturers

Ass'n. Inc.. announced this week that an

arrangements committee had been appointed

for the organization's annual trade .showand

convention to be held at the Shoreham

hotel in Washington. D. C, September 24-29.

The group will act as a general committee

and sub-committees will be formed within

this body. The committee members are:

J, J. Arnslield, Adlor Silhouette Letter Co.; C. S.

Ashcralt. Ashcralt Mfg Co

: I B Conlner, Blue Seal

Cine Devices, Inc.; L. W Davee. Century Protector

Corp; I. K Eldorkin, Forest MIg Co; I A Felherslon,

KoUroorgen Optical Corp.; |. R "Bob" Holl.

Ballantyne Co.; C, P. Hughes. Forl-A-Cide Corp.;

L. E Jones, Neumade Products Corp


W Matthews.

Monograph, Inc.; Jake Mitchell. La Vezzi

Machine Works; Pete Mole, Molo-Richardson Co :

I F. O'Brien, RCA MIg. Co ; A. Samuels, Automatic

Devices Co : C Stober, General Register Corp;

C. Williams. Wonzol Projector Corp.


The sub-committees will act on transportation,

decorations, program, reception, entertainment,



plan has helped to eliminate juvenile vandalism,


Ted Mann at his World here and Bennie

Borger at his St, Paul World quickly followed

the Minnesota Anni.sement Co. and RKO

Theatres' lead in establishing the "junior


In establishing the reduced prices for the

youngsters, French pointed out that the plan

is in recognition of "the limited allowances

and legally limited earning capacity of boys

and girls of high school age."

Talk of 'Price War'

In Twin City Area

MINNEAPOLIS — Minnesota Amusement

Co. action in instituting reduced junior age

prices threatens to precipitate an admission

war. Most of the Twin city independent

neighborhood and suburban exhibitors are

wrathy over the development. Some of them

have openly expressed themselves in favor

of cutting under the Minnesota Amusement

Co. prices or lowering adult prices to a level

to which junior age admissions would drop

if the independents here followed the big

circuits' lead.

However, at a second meeting called by

North Central Allied this week to discuss the

situation, the majority sentiment again favored

a continuation of the marking time

procedure previously decided upon "until such

a time as the effects of the junior age admissions

'on them' can ht more accurately


At this week's meeting there were several

in favor of starting the price war, if necesary.

They wanted to go lower than the major

circuits and to cut all along the line.

Calmer judgment, however, prevailed. President

Bennie Berger of North Central Allied

pointed out that the group as a whole

couldn't take united action on prices. The

final sentiment for a second time was not to

follow the Minne.sota Amusement Co.. RKO

Theatres and World lead for the present.

Several Managerial Shifts

Made in RKO Theatres

NEW YORK— Several changes in the managerial

personnel of RKO Theatres have

been made by Sol A. Schwartz, general manager.

They will be effective June 30.

Jerry Shinbach. Columbus city manager,

has been made assistant division manager

in Chicago. Max Mink, manager of the Fordham.

New' York, has been named as city

manager In Cleveland, with headquarters in

the Palace Theatre there.

Lou Lutz. manager of the Uptown, Detroit,

has been made city

manager at Grand Rapids,

where RKO has taken over operation of

the Regent and Keith theatres following the

splitup of the pool with the Butterfield circuit.

Lutz will have headquarters in the

Regent Theatre.

Joseph Goetz has been named as RKO

Theatres field representative, reporting diectly

to the home office, and Harry Schrelber

has been tran.sferred from Cleveland to the

post of city manager in Columbus. Walter

Ahrens will replace Lou Lutz in Detroit.

OXOFFICE :: June 28, 1947 21



TKctt . pacted to serve i»'

£ \ sistant to Donaldi^

w P son, president ol''

M^ Kt 7* Society of Indep

Wf^ ent Motion PI

Vl^ I Producers, In hi-^

IMT^ ";, position, Rubin <

^mm J A himseUt

_^^^^r t

marily with siUTl'

^^^^Kr MmA the distribution:

^^^^|K^ ^^^H terns pictures

^^^^ ^^^ duced by the 2S J


bers of the socle



1 if


Sipi'eme Court Rules

U.S. Suit Charges Ascap

Lo Acl Is Valid

VkSniNGTON—By a 5 to 3 ruling the

jupmi' court this week held that the Lea

»ct '01 ;,'ress aimed at James C. Petrillo and With a Music Monopoly

hlskFt. American Federation of Musicians

ll cislitutional. While holding the act con-


iotial the court did not rule on a spe-


ch.irge that Petrillo violated it. It -sent


le nsi- back to the federal district court to

e question.

P rillo. musicians union "czar," was ac-

violating the act, soon after its pas-

1(1 ^t year, by trying to force Chicago

s;ation WAAF to hire three additional

d librarians.

WAAF said the extra emiols

were not needed. The charge of "co-

" involved withdrawal of three regurmployed

musicians and picketing of

ifttaiion. The district court ruled the act

..nstitutional and the government ap-

:[>d directly to the supreme court.

Jstire Black delivered the court's finding

the law itself is within the constitution.


»n pcrtion of the finding was that the act

jplied to Petrillo plainly does not violate

amendment against slavery and in-


rohtary servitude.

Eic Johnston to Speak

A SMPE October Meet

I ISW YORK—Eric Johnston will be a

^ipJker at the opening luncheon of the

Si'E 62nd semiannual convention to be

jhe^ October 20-24 at the Hotel Pennsylvania,

ihnston replied to the invitation by sayuthat

the society "is performing a worth-

*e ."service in sponsoring a Theatre Engie-lng

Conference." This will be a feature

the fall meeting.

pie motion picture theatre has been a

lieer in developing many of the features

ImoderH building design with which we

ue become so familiar in recent years,"

mston wrote. "It has been a leader in

^use of new materials in building conb.ction;

of air conditioning, of acoustical

rvtment, of scientific lighting, and of inlijierable

advances in providing for the

tatty and comfort of its patrons.

in many ways the growth and develop-

J^it of the modern theatre has been reipnsible

for the healthy progress of the

^iern motion picture industry. This der^pment

is about to take on new momenta.

It offers a great field for the improvetOjit

and expansion of our business—right

iufi in our own country."

,j,|^aim 11,250 Theatres Now

^*^ing Advertising Films

fEW YORK—There are 11,250 theatres

s. fjD'f accepting advertising films, according

;a three-year study just completed by the

"Wvle Advertising Bureau. The bureau is

Wt aUia'ed with the Motion Picture Advertis-


It] Service. New Orleans, and the United

Fai Advertising Service, Kansas City, ad-


vtising film producers and screen "space

b.er ." which sponsored the study at a

etc; $100,000.

;ur ey data recorded on International

E.Mr, ss Machine cards, includes the fol-

Icin. information: number of theatres in

a:or;.munity, theatres showing advertising

fns. location of theatres with reference to

itlal and business areas and seating


c)ac ty.

rhi.s information will be available to ad-

^rtlsiTs and advertising agencies intereed

in using theatre screens.

WASHINGTON— Action which may have

a far-reaching effect on making a wealth of

hitherto unavailable foreign musical compositions

accessible to the motion picture industry

occurred this week when the Department"

of Justice filed a civil suit charging the

American Society of Composers, Authors and

Publishers with engaging in a worldwide con-

.spiracy to monopolize musical performing

rights in violation of the antitrust law.s.

The complaint alleges that Ascap joined

with 25 foreign musical societies in exclusively

cross-licensing each other to the end

thatthe playing of the world's music was restricted

to themselves and their licensees.

Asst. Atty. Gen. John F. Sonnett, head of

the Justice department's antitrust division,

filed the suit in the southern district of New

York (Manhattan).


The filing of the Department of Justice's

suit coincided with Ascap resigning its membership

in the International Confederation

of Authors and Composers Societies, which

opened its second postwar convention in London.

Deems Taylor, Ascap president, is attending

the convention and was notified of

the suit by cable. Other Ascap officials in

London for the sessions are Oscar Hammerstein

II, vice-president; Herman Finkelstein,

resident counsel; Rudolph Nissim and Richard


Sonnett said Ascap had engaged in a conspiracy

with La Confederation Internationale

des Societies d'Auteurs et Compositeurs, in

Paris, of which the American organization

is a member. "This worldwide combination

has acquired a virtual monopoly of performing

rights to practically all of the world's

musical compositions not in the public domain.

This includes most of the popular, as

well as symphonic music which is today

played over the radio, at theatres and in other

places of entertainment," he said.


Atty. Gen. Tom Clark in a statement released

by Sonnett said that the alleged cartel

had prevented thousands of American

commercial users from "getting music from

abroad, except through Ascap, and has hmdered

composers and authors of music in the

United States, who are not members of

Ascap, from getting their music played


The attorney general emphasized that the

complaint did not question the right of authors,

composers and publishers to band together

for the joint protection of performing

rights. "Nor does it in any way," he continued,

"seek to hamper the legitimate ac-



Honored by Review Board

NEW YORK—"Nicholas Nickleby." a J.

Arthur Rank production released by Universal-International,

and "Thunderbolt," a 44-

minute army air forces film released by

Monogram, have been given starred selected

features rating, the top honor of the National

Board of Review, in the weekly guide to

selected features.

Selected features rating has been awarded

to "Fiesta" (MGM), "High Conquest" (Monogram),

and "Possessed" (WB).

tivities of musical performing rights soccieties

such as Ascap.

"On the contrary, the suit aims to increase

the opportunities for the performance of the

musical compositions of authors and composers

and to make pos.sible a wider dissemination

of American musical compositions


Sonnett said the government asks from the

court a directive requiring Ascap "to withdraw

from membership in illegal foreign societies."

The government further asks that

A.scap be enjoined from accepting music

rights in the United States from any foreign

society that refuses to make its music available

to other societies here.

The Justice department said Ascap's

foreign connections were in Argentina, Australia,

Austria, Belgium, Brazil, Bulgaria,

Canada, Cuba, Czechoslovakia, Denmark,

England, France, Finland, Germany, Holland,

Hungary, Italy, Norway, Portugal, Romania,

Spain, Sweden, Switzerland, Uruguay and


New Authors, Composers Group

To Ban Location License Fee

DETROIT—Organization of a new music

writers and publishers organization that will

ban a location license fee—In sharp distinc-


tion to the present practice of Ascap— is

under way, under the banner of the American

Federation of Authors and Publishers,

Inc. (Afapi. The new group now includes

138 writers and four publishers, acordlng to

Robert Seibert of Detroit, who was elected

president on May 15, and is taking over active


The body was incorporated In Massachusetts

in February as a nonprofit organization,

but is at present being directed from

Detroit—which was. Incidentally, the home

town of Gene Buck, long the top figure in

Ascap, as well as the scene of the sudden

death of its general manager, John G. Paine

a few weeks ago.

The new group will issue licenses gratis to

locations, and to entertainment units, and

draw income for its members from royalties

only. Seibert said.

While the question of motion picture fees

has not been specifically worked out, the

present policy indicates that Afap will work

on the objective of a royalty fee from the

producer and make no attempt to Impose a

seat tax. Simplified accounting and overhead

and improved public relations are

among the benefits seen in this deviation

from the present Ascap operating pattern.

Simpex Sues Export Firm

On UA Foreign Rights

NEW YORK—The Simpex Co., Inc., has

brought suit against U. S. Film Export Corp.

and United Artists for $65,000 alleging that

Jacques Grinieff, head of the export firm,

.sold the company the exclusive foreign rights

to "Hi Diddle Diddle" and "Sensations of

1945" after previously selling these rights to

other concerns in Denmark and Greece. Both

pictures were produced by Andrew Stone for

United Artists release

The case will be tried in the New York

supreme court in the fall, according to Geraid

Blumberg, attorney for Simpex.

BXOfTICE :: June 28, 1947







Star TRADE SHOW July 11

.'^'. .'. Paramount's ,.••,.,


The Musical of Musicals With A Story As Big As Its





. ..8 P.M


FRI. July n 2:30 P.M.



.FRI July 11 2:30 P.M.



.FRI July II 2 P.M.

CHARLOTTE PARAMOUNT PROJECTION ROOM, 305 South Church Street FRI. July 11 >:30 P.M

CHICAGO PARAMOUNT PROJECTION ROOM, 1306 South Michigan Avenue FRI. July 11 1:30 P M




.FRI. July 11 2 P.M.






.FRI. July 11 2:30 P.M.

.FRI. July 11 2 P.M

.FRI. July 11 1 P.M


ItvlDIANAPOUS PARAMOUNT PROJECTION ROOM, 116 West Michigan Street. .FRI. July 11 2 P.M



LOS -ANGELES BOULEVARD THEATRE, Washington and Vermont Streets FRI. July 11 1:30 P.M.

MEMPHIS PARAMOUNT PROJECTION ROOM, 362 South Second Street FRI. July 11 2:30 P.M



FRI. July 11 1:30 P.M


.FRI. July 11 2 P.M



, 53rd Street FRI. July 11 1030 AM


OMAHA PARAMOUNT PROJECTION ROOM, 1704 Davenport Street FRI. July 11 1:30 P M



PARAMOUNT PROJECTION ROOM, 1727 Boulevard of Allies








.FRI. July 11 2

.FRI, July 11 2



.FRI. July 11 1:30 P M

.FRI. July 11 I P.M

.FRI. July 11 2 P M

.FRI. July 11 2 P M

.FRI. July 11 2:30 P M.










^oUcfcuw^d ^e^Kint

The Wilcoxes of England

Here for 16-Day Visit

In Hollywood to effect an interchange of

English and American screen stars, Herbert

Wilcox, British producer

and director,

and his actress wife,

Anna Neagle, are

shown arriving in the

film capital for a 16-

day visit, their first In

six years. Both made

pictures at RKO Radio

for a number of

years, but now have

their own organization,

of which Miss

Neagle is co-producer,

as well as top star.

The Wilcoxes,

among other things,

conferred with executives

at MGM regarding

their film "Piccadilly

Incident," which

has been taken on by

Leo for American distribution.

They brought with them a print

of their most recent production, "The Courtneys

of Curzon Street."

"One hears much talk here in America

about the British film invasion," Wilcox

stated, "and it is true that recently some

very fine English pictures have been shown

here, but the so-called 'invasion' hasn't

started yet. There are many other fine pictures

either completed, or nearing completion,

which American audiences will see soon."

Wilcox and Mi.ss Neagle are affiliated with

Sir Alexander Korda's film interests, which

are, as Wilcox puts it, in "friendly opposition"

to those of J. Arthur Rank.

Columbia Has 1 1 Films

On Its Color Lineup

Colorful Columbia it was known as in those

days. With a total of U tint pictures ready

for release, in work, or forthcoming on the

summer production schedule, the Gower

street studio is in the best color situation of

Its history. The lot's color schedule divides

Itself fairly evenly between Technicolor and

Cinecolor. First of the 11 to hit the nation's

screens is the Cinecolor western, "Gunfighters,"

produced independently by Producers-

Actors Productions. Also completed and

ready for release are "Down to Earth,"

Technicolor musical; "Last of the Redmen,"

Sam Katzman production in Cinecolor; "The

Swordsman," Technicolor outdoor drama.

Being edited are "Relcntle.ss," Cavalier

Productions in Technicolor; "The Man Prom

Colorado." also in Technicolor; "The Prince

of Thieves," another Katzman production in


"The Strawberry Roan," first of seven

Cinecolor films to be made for Columbia by

Gene Autry Productions is currently before

the cameras. It will be followed In August

by a second. "In a Little Spanish Town."

"Royal Mall," al.so tentatively scheduled for

an August starting date, will be photographed

In Technicolor. "The Gallant Blade," Alexandre

Dumas story, has a tentative September

starting date and will be filmed In


Color plays a dominant part also In the

program of United Artists Producer Hal

Roach whose film making activities are

posed for resumption after considerable of a

hiatus during which the veteran comedy con-




cocter was working out a releasing deal and

other business details. His first four films,

all of which are set for camera debuts during

the next few weeks, will be photographed

in Cinecolor. First to go into production will

be "Mr. Wilmer," based on a novel by Robert

Lawson. It will be followed by an untitled

story featuring a juvenile cast. "Cradle 'n'

All." the third, was written by Ned Seabrook

and George Brown and will be produced and

directed by Fred Guiol, while the fourth will

be an untitled story with a European circus


Out of Six Story Sales,

Four to Valley Lots

"An' Make the San Fernando Valley My

Meat" could serve as a parodied version of a

comparatively recent song hit to be sung by

the Cinemania breast beaters who keep bread

in the house through the sale of literary gems

as the basis for motion pictures. Out of a

total of six story sales recorded during the

week, four were to Valley lots.

Universal-International accounted for a


pair of items. "Gus, the Great" and "All

Sons." The former is a novel by Thomas

Duncan to be published in the fall by J. B.

Lippincott, and is described as drama with a

cii-cus background. "Sons" is, of course, the

current Broadway stage play written by Arthur

Miller. Chester Erskine. who just returned

from a Broadway visit, will write the

screenplay and produce the picture.

Republic purchased "Miss X," a novel by

Faith Baldwin, for Associate Producer-Director

John H. Auer, who assigned Frances

Hyland to do the screenplay. Last of the

Valley quartet was Warner Bros, which

acquired "Old Enough to Know Better," a

dramatic story by Peter Milne about a postwar

aviation venture of two ex-army flyers.

William Jacobs will produce while Milne will

prepare the screenplay from his own original.

Getting back to town, the yarn peddlers

sold Franchot Tone of Cornell Pictures, a

Columbia sharecropper, "My Sister, Goodnight,"

a novel by Gordon McDonnell which

wUl be published this fall by the Atlantic

Monthly press. It is a whodunit. Continu-


Kank was varationinR at Del Monto,

but British production still was well represented

in HollvHood. VisitinR the sets

at I'niversal-Intrrnational were E. H.

Lundy and .Arthur Brown, executives of

Gaumont BriUsh Pictures Corp. Left to

rlRht: Lundy, Douglas Fairbanks jr..


ing his poetic bent, Producer James S. Bi

ett bought "The Midnight Express," otu'

Alfred Noyes' narrative poems. Burkett,

is readying Noyes' "The Highwayman"


Allied Artists release, plans to film "Expr

in England. No releasing deal has been

yet for the new property, which is a psyc

logical drama.


Shepherd' Remake

Set by Allied Artists

It had to happen.

With the current and growing proper'

of picture makers toward combing pu'

domain and lists of former successful


tures for material, it was inevitable '

some producer should project a remalu

"Little Shepherd of Kingdom Come."

picture will be made by Allied Artists, S'

day-suit running mate of Monogram,

will, of course, be predicated upon the n

by John Fox jr., which made its appean

in 1902 and has lived ever since as prefe

reading matter. Steve Broidy, AA head r

has assigned Walter Miriseh to produce

film which will topline Gale Storm

thereby will essay the role originally c

by Mollie O'Day in 1928 when she appei

opposite Richard Barthelmess . . . Ano

newcomer to the future production age

is 'not so steeped in sweetness. To be 'j

"Dangerous Years," it will be made by

M. Wurtzel, who cuts up profits on his I

with 20th Century-Fox, and is being hera

as a new approach to juvenile deUnque

The film's basic theme will deal with

Freudian theory—nothing less—that chili

may be started on the road to dellnqui

during the first five years of their lives

Another Sol—Lesser, that is—contributes

bit to the lineup of newies. To his prog

for the current year has been added 'E

of Bridal Hill," to stem from the bool

George Agnew Chamberlain, screen right j

which Lesser has just acquired. Lon Mc

lister, Allene Roberts and Julie London

star and the picture probably will be

tributed by United Artists, one of the i

still owed UA under Lesser's existent c


Joan Caulfield to Star

In Alan Ladd Film


. . .

. .

Joan Caulfield has been chosen to


with Alan Ladd in Paramount's "The 1 I

Grey Line." and resultantly has been » •

drawn from the lead of "Night Has a T •

Another noteworthy sand Eyes"

mount casting concerns Virginia Field, ti I

English actress, who drew a topline m s

Btng Crosby starring vehicle. "A Connec, I

Yankee" . . . Melvyn Douglas will maki: '

first starring appearance under his reci r

signed RKO Radio contract opposite

bara Bel Geddes in "The Pittsburgh 1

padc.' formerly titled "Judgment D.v a

Pittsburgh." which Richard Berger will

duce with Jack J. Gross as executive

ducer . Ann Blyth and Rachael Kern 3

were set by Universal-International I'l '

femme roles in the Aldous Huxley dr '

"Mortal Coils."

Two New Westerns Added

To Durango Kid Series

Anyone ganderiuR tlic two titles. "B!; t

Across the Pecos" and "West of Sonor.^



recognize—without too much strain on

talltv—that they are to be gallopers

news Is that they have been added to

lumbia Producer Colbert Clark's chores ^

are entries in the Durango Kid series »

stars Charles Starrett and Smiley Bur


. . Further anent Durango, Ray N8

will direct "Six-Gun Law," second m

current series.





M. "


: a:.d

. amending

L New


Tvo Day Sales Talks

Hild al 20th-Fox

NIV YORK—A two-day sales meeting for

(i;-u sion of forthcoming product was

Itarii Monday (June 23) at the 20th-Fox

ho:n of; ice under the direction of Andrew

nl h jr., general sales manager, and

in C. Gehrlng, assistant general sales

.ii : ,'er.

j'.is for the sale of the remainder of the

nifup were gone into In detail.

>n;: the pictures discussed were: "Mlra,

.11 34th Street." "The Ghost and Mrs.


Uui Moss Rose," "Bob, Son of Battle,"

•T v.nrier Who's Kissing Her Now," "Mother

Tights." "Kiss of Death," "Foxes of

.V,' "Nightmare Alley." "Daisy Ken-

Forever Amber." "Captain From Cas-

V,., 'Centleman's Agreement," and "The


from the home office were: Spyros

res, W. C. Michel, Donald Henderson, Charles

Martin Moskowitz, Ray Moon. E. C. Mc-

Peter I^evathes, Clarence Hill, Morris Cap-

Idi'' Collins, lack Bloom, Frank Carroll, Lem

Frank Bryant, Sid Blumenstock and Eddie


;he Albany exchange: Joseph B. Rosen,

IT onager, and Fred Sliter and Daniel Houlialegmen.




1»TEW YORK is the business end of the

pBJ film business: the home town of the

^ ^ home offices; headquarters for worldwide


New York is the place where most of the

dollars and cents decisions are made affecting

the Industry.

Two of its streets help call the tune for

this industry. There is Wall Street, which

provides financial sinews and policies, and

Broadway, which provides much story material

for Hollywood's studios.

As the birthplace of the industry. New Yorlc

is rich in film history and traditions.

Its list of notable "firsts" is long.

The first conunercial exhibition of film

took place Apr. 14, 1894, in a converted shoe

store on Broadway near 27th street. The

first "gross" for that .showing, provided by

ten peephole EdLson Kinetoscope projectors,

was $120.

Two years later, Apr. 23, 1896, the first

commercial exhibition on a theatre screen

was held In Ko.ster & Bial's Music Hall at

34th street and Broadway— the present site

of Macy's. Thomas Armat did the honors

with his Vitascope projector.

The first efforts to exchange film were

made during 1897 In Raff & Gammon's 28th

•street studio.

The first advertising films were exhibited

that fame year on an outdoor screen at

Broadway and 34th street.

Although Hollywood is today the production

capital of the world. New York City,

We.stche.ster county, and .sections of New

Jersey falling within the metropolitan exchange

center, originally held that title.

In nearby West Orange, Thomas A. Edison

perfected his Kinetoscope projector Oct. 6,


Two years later, Edison built the world's

first motion picture studio in West Orange.

By the end of the first decade of the 20th

century, studios were popjilng up all over

the metropolitan district. There was the

Raff & Gammon studio on West 28th street;

the Blograph studio on East 14th .street;

the Komlc .studio in Yonkers; the American

Eclair studios at Fort Lee; Powers Picture

Plays in the north Bronx, and Pathe at

Bound Brook, N. J.

The studio trek to Hollywood didn't get




Here is the story of film distribution

in America's Big City,

where the dollars and cents decisions

affecting the industry

are made.

One of the world's most glamorous

sights — Times Square at night,

with its lights and crowds and



going full blast until the second decade of the charge of distribution for MGM, was br,,


manager for General Film during t!

pioneering years; and Joseph J. Unger.


By that time New York had clinched its

eral sales manager for United Artists^ be|

position as an exhibition and distribution

his industry career as a booker for



Fourteenth and 23rd streets were originally

By the time the Motion Picture Pat'

the exhibition and distribution centers of the

Co., parent organization of General Fj


had been dissolved as a trust by the supr^

court in April 1917, the exchanges were 1

Following Armat's successful experiment

at Koster





In Hew York's Exhibitor Fold



Vice-president of Century

Theatres, and head

of Metr»politan Motion

Picture Theatres Ass'n

and Motion Picture Associates.

president of ATA, at the or-

with Robert Coyne (L),

eCOT, and Ned Shugrue (C),

I puljlic relations.



GEORGE SKOURAS, president ol Skouras

Theatres (L). as he recently presented a

$31,366 check to Walter Young, publisher,

ior charity. (R), W. A. White, manager.

f^i& "




When the head of the

Fabian circuit presented

a gift to the Randforce

circuit chief at the

recent dinner honoring

the industry veteran.

mAURER, managing director of

ai Victoria theatres. The Astor

showcase on Broadway.

A. I. BALABAN, of the well-known Bolaban

family, manages the Roxy Theatre,

which is owned by 20th Century-Fox.


President of Shea Enterprises,

operators of 44

theatres in three states.

VER, who made a success

Theatre playing murder and

He distributes foreign films.

MAX A. COHEN, president of the Cinema

circuit, started in the business in 1910. He

is active in many civic functions.


Head of the 122-theatre

circuit bearing his name.

He is president of New

York's ITO.


TRES EXECUTIVES are shown here (L to R)—Front row: Dan S. Terrell,

Pi :)licity head; John Murphy, in charge of out-of-town theatres; Charles C.

Irf usurer and director; Edward C. Dowden, assistant advertising-publicity

-e Seidlitz and Jack Harris, district managers, and Oscar A. Doob, genrutive;

second row—William Downs and Larry Beatus, district managers;

vice-president in charge of Loew's theatres; Samuel Meinhold, gen-

:irtment; Eugene Picker, in charge of New York theatres; third row—Wilitrict

manager; Mike Rosen, assistant to Picker; Jim Grady and Salli Levi,

nsnac rs. and Ernest Emmerling, director of advertising and publicity.

JOJJFTCE :: June 28, 1947


P:osident of the Reade

circuit and innovator of

many modern ideas in

theatre construction and



Managing director of

Radio City Music Hall.

On the wall are wartime



Saul Trauner, branch manager,

has been selling films for 27





I ontlnued from page 28)


r|or Republic, but then a Paramount Service, Special Screen Services, Inc., Allied

an, recalls the skepticism of some ex- Posters and Morris Negrin's.

|t]s w :ien Paramount moved. They were Incidentally, the New York branch of NSS

tli.it nobody would walk the two long also provides trailers for the Albany, Buffal.)

Square to buy pictures. and in addition U)

we >t of Times New Haven exchanges,

pe^slmists called their shots wrong. the metropolitan district.

the next seven years all the major The memories of many exchange workers,

ge.'^ and supply houses moved to 44th from district managers to shippers, go far

beift'een Eighth and Ninth avenues, back into the early days of the film business.

16 customers kept coming for pictures.

We have already mentioned John Dacey

»iy Warners, 20th-Fox and Paramount and Eddie Carroll of RKO and Bob Fatuion

BT-heir own exchange buildings on the

of Republic In this connection.

^tl sicie of 44th, and MGM, RKO, Co-

There are

Monogram. PRC,

many more

United who were active In


the industry when it

&»fsal. Astor and Bell are tenants

was In its infancy.

of the

benter Bldg., 630 Ninth Ave., between At MGM the oldtimers" list is headed by

i[nd 45th streets.

Jack Bowen, district manager; Bob Elsworth,

Brooklyn salesman,

)rthf south side of 44th street are Film

and Lou Johnson, head

of the shipping

cs, Screen Guild, and around

department and of the Shippers

and Inspectors Union.

the corner

1 •'ilm Classics is Hoffberg

More than 30


years ago they all worked together for General


Film Center Bldg., in which most of

changes are now situated, was opened

Today, MGM is the only company with

!. 5. 1928.

separate New York and New Jersey branches

a modern fireproof building with com- serving the metropolitan district.

|U storage, screening and shipping facil-

It dominates the immediate

Ben Abner heads the New Jersey branch


Ug wrliood of dingy tenements and

and Ralph Pielow the New York branch.


At Paramount. Henry Randel, recently

dition to the exchanges, the building appointed district manager, recalls that until

1^ houses supply and accessory firms.

1941 he was manager of Paramount's Brooklyn

branch. That year, Brooklyn, New Jersey

JQ Hornstein of Joe Hornstein, Inc., one

and New York branches were consolidated

t; big supply dealers there, can vividly

into a single

ber the dawn of the Iniiustry when

New York branch, with Randel


as manager.

i? houses were located on University

just off 14th street.

Randel is a member of the Paramoimt 25-

year club. He has been with the company

he industry moved uptown, the supply

27 years. Other memljers are: Harry Friedman

and Gilbert Basch of the film room;

IUJ3 moved with it.

Jd recalls the early days, 1903, 1904 and Rose McConnell, head of the film room;

i»bouts, when projectors were rented, Sybil Mayer, ledger clqrk; Edward Bell, New


York salesman; Kitty Flymi. booker, and


H' remembers the supplyman's campaign Leah Peterson, cashier. Albert Gebhardt,

t the manufacturers to standardize New Jersey salesman, will be eligible for

lent: to get them to build flickerless membership by the end of 1947.

tors; the constant fight for better

iilg sources.


ans. These





its quota






'C al.so remembers the selling campaign

taducted to induce exhibitors to install Cashier; Moe Kurtz, New Jersey sales supervisor,

who has been with the company for 17

'Oprojectors. Now many theatres have

machines. The Mxisi-i Hall has 12. out of the 30 years he has been in the industry.

Morris Sanders also can speak with authority

of the old days. Sanders, New

TJ big years for the supply man were

0. when


sound came in, said Joe.

sales supervisor, was president of Motion Pictures

Associates in 1944-45. Ray Moon, Yan-

fi'nstein and his competitors—Capitol

a n Picture Supply Corp., Amusement kee division manager, spent his early film

ip(y Co., Crown Motion Picture Supplies days in Detroit, where he was branch manager

for Universal.

SOS Cinema Supply Corp., National

lire Supply, are agreed that the 1947

u meat

William Murphy. Republic branch manager,

situation could be better.


has had a varied and much-traveled

! projection line is easing and deliveries

23 years in the film business. As a salesman

)rompter, but carpets and chairs still

for Universal he covered Oklahoma and Kentucky;


ard to get, they say.

B compared

managed theatres in Chicago.

with the premium houses on

Kansas City, Birmingham and Rhode Island.

ow, the equipment dealers are well off.

Tj big three of the premium business Saul Trauner. Columbia branch manager,

Tlieatre Premiums, Sidney Ross Thea- has spent all of his 27 years in the film business

selling. He worked for Pathe as well as

(remiums and the Metro Premium Co.

Tcfd to turn down orders for lack of Columbia.

The dishes on their shelves are for Moe Kerman. president of Favorite Films,

y. Few are coming from factories or and head of the Astor Film exchange, started

ig to exhibitors.

as an exhibitor 30 years ago. He assisted

date, most of the premium orders come his father. David Kerman. who operated the

beyond the borders of the metropolitan Kerman Theatres in Brooklyn. For the last

Although exhibitors in the metropolindistrict

25 years Moe Kerman has been a distributor,

are agreed that the lush days organizing the Astor exchange in 1934.

•reaver business still is brisk enough here

'" '"!tpi>ne the day of the premium. TOE FELDER, vice-president of Favorite

ie :rom the exhibitors, those most di- * and Astor, got his first film job more than

--- cincerned with keeping business brisk 30 years ago with William Fox's Greater

ve he ipproximately 600 men and women New York Film Co. He was with Fox until

h(»oik in the New York exchanges. These

on following page)

•re he listrict managers, branch managers,

Sail Tien bookers, clerks, inspectors and

8hi ers who keep 1.150 theatres in the distrir


supplied with film.

A quintet of New York's top theatres. From

^nRE \re approximately another 130 men top to bottom: The Radio City Music Hall,

nd vomen employed by the five major largest of the theatres; Roxy, the 20th-Fox

ni ' of the trailer and accessories showca.se; Capitol Theatre, showcase for

ss. Most of them work for the New Loew's; the RKO Palace and the Astor Theatre.

brh:ieh of National Screen Service, but


32 BOXOFFICE :: June 28, I




(Continued from preceding pagei

1919. Since that year Felder has sold pictures

for Pathe, Republic and Monogram.

Phil Hodes, RKO branch manager, despite

his youthful appearance also has passed the

30-year mark with the film business. From

Universal he went to Film Booking Offices,

and has been with RKO since 1928 when

FBO was ab.sorbed. Hodes also had a brief

side fling as an exhibitor during the 1930s.

He operated the Roosevelt Theatre in Queens.

Jack Ellis. United Artists district manager,

is another FBO alumnus. During the 25

years Jack has been in the business he has

been president of the Motion Picture Associates

five times: he was the first to win

t«ree successive elections. Jack is sometimes

referred to as the Billy Rose of Filmrow.

Like Rose he was a shorthand champion and

songwriter. "I Can Get It for You Wholesale"

Is one of his songwriting achievements.

David A. Levy, Universal district manager,

spent the last 29 years selling film. These

years included tieups with Paramount, Cosmopolitan,

MGM and Educational Films.

At Warners there is a team that has been

united for most of the last three decades. It

consists of Sam Lefkowitz, district manager,

and Joe Vergas.sllch, shorts subjects sales

supervisor. They both worked for First

National during World War I. The two men

were separated from 1942 to 1946 when Sam

joined UA as branch manager, then rising

to district manager, before he rejoined Warners

last year as eastern district manager.

The exchange area covers cities, towns and

villages within a 90-mile radius of Times

Square. Connecticut is exclu-led.

The northern boundary is a line from

Kingston, N. Y., running to Livingston

Manor; the southern, Trenton to Barnegat,

N. J.; the eastern, the Connecticut state line

on the mainland, and the tip of Long Island,

more than 100 miles away. Exhibitors from

these communities can reach 44th street by

automobile in approximately three hours.

CEATING capacity of the 1,150 theatres in

the district is approximately 1,300,000.

Nearly 770.000 of these seats are in the 706

New York City theatres.

Exhibition in the district is primarily a circuit

operation. Approximately 760, or 66 per

cent of the theatres, are operated by circuits.

These houses contain 1,075,000 seats, or 82

per cent of the total. Many independent

theatres operate through booking combines.

Loew's has 77 theatres in the flye New York

boroughs, Jersey City, Newark and Westchester

county. These houses Include the

5,500-seat Loew's Jersey City; the 5,486-seat

Capitol, Broadway showcase, and six other

theatres with more than 3,000 seats each.

Among these Is Loew's State, a haven for

vaudeville as well as films, from the time It

was built in 1921.

Warners, through Its Warner Bros. Circuit

Management Corp., operates the second largest

affiliated chain, consisting of 67 theatres.

Most of these are in New Jersey, and

operational details are handled from a separate

Newark office.

The 4,332-seat Stanley, Jersey City, is the

largest Warner theatre. The best known is

the 2,720-seat, Strand, a Broadway presentation

house and showca.se for Warner product.

Another Warner showcase Is Uie 1,287-

.seat Hollywood, also on Broadway.

Forty of RKO's 48 theatres In the district

are situated in New York City. The remaining

18 are spread through northern New

Jersey and Westchester county.

The RKO showcase on Broadway Is th«

Palace. From 1913 when it was opened, until

1933, the Palace waa the mecoa of vaudeville

artists. During that first year of Franklin

Delano Roosevelt's administration, the Palace

Robert Weitman, under whose management

the Paramount Theatre has become

one of the country's best presentation


gave up vaudeville and operated as a second

run twin bill house. In 1943 it was rescued

from oblivion when RKO turned it into the

first run showca.se for RKO product it is


Paramount's theatres in the metropolitan

district are limited to 14. These incJude the

3.664-seat Paramount Theatre on Broadway

and the 4,153-seat Paramount in Brooklyn.

Under the dynamic management of Robert

M. Weitman, the Paramount has become one

of the nation's most famous presentation

houses. Shortly after he took over in 1935,

Weitman introduced the "name band" policy

that has been imitated throughout the


The Paramount more recently also has

been the first theatre to reduce prices from

wartime levels. This policy has not been


Twentieth-Fox has one theatre in New

York—the 5,886-seat Roxy. When it was

opened in 1927, it was the world's largest.

The spectacular and lavish stage show policy

introduced by the late S. F. "Roxy" Rothafil

made the Roxy world-famous.

He took this policy to the new 6,200-seat

Music Hall, which opened in December 1932,

with Roxy as manager. After four months

as an all-stageshow house, the Music Hall

became a film and presentation theatre. Roxy

resigned, and was succeeded by the late W.

G. Van Schmus, who brought in Gus S. Eyssell

as his assistant.

Eyssell has been managing director since

1942, and is still going strong.

"THE first run situation wouldn't be complete

without mentioning the Astor.

This theatre has passed through varied controls,

including Walter Reade and Loew's,

and today it is owned and operated by City

Investing Corp. along witli the neighboring

Victoria Theatre. Both theatres are sched-

Metropolitan Statistics

Next in Series:


The eleventh in this series

articles about America's distrib'il

tior centers.

uled to b. torn down next year to make

for a pair of 2,000-seat showplaces.

To borrow Jimmy Durante's words, "e

body wants to build a theatre on Broadi

especially the independents.

Harry Brandt owns three

theatres an'

main stem. The Gotham and Globe i(

first runs, the Republic is a subsequent i

hou.se for English-language films, and t

run for foreign films. In addition, Br i

has just taken a five-year lease from L<

on the Mayfair.


The acquisition of the Mayfair briiu >

121 the number of theatres now contr j

by Harry and his brother, William.

These houses vary from first run Broa< t

to subsequent run "grind houses" on i

42nd street. They spread through V .

Chester county, and towns of Long Island j

northern New Jersey, but are concen-: 1

largely in Manhattan, Brooklyn and •


The theatrical holdings controlled by .•

liam Fox in 1929 have been absorbet .(

Skouras Theatres, Randforce AmuM! t

Corp., Century Theatres, Prudential ci ;

and the Interboro circuit.

Through partnerships or booking aj.-

ments these circuits now control the -4

theatres formerly operated by the Fox

ropolitan Playhouses, Inc., and the t

Theatres Corp., which William Fox so! i


The Skouras circuit takes in 69 ttif ^

throughout the five boroughs and New J>

Westchester and Long Island. Pride t: ;

organization and its largest operation ; t

3,514-seat Acadomy of Music on 14th s

a former Fox Theatres Corp. house.

During the war Skouras circuit ma. i

lasting impression on the industry thr i

the accomplishments of its Community S -

ice division. It sponsored special radio

grams, drives and collections aiding the t


Today the circuit's Conununlty & >

division is continuing that work for p< •

time rehabilitation projects. Behind •

public relations program are Georgt '

Skouras. president; William A. Wliite.

priisent and general manager, and <

Matsoukas, advertising and publicity dire

Another public relations minded circii '

Century Theatres, with 40 theatres in Br

lyn. Queens and Long Island.

This is the organization that turned '

of its Brooklyn theatres to the boar. I

education for monthly morning screen

There are a number of smaller circuits

All photos excepling those of Robert Wf'JJ'^J

Loew's executives taken (or BOXOFFICE 07 Hf


New York's exchange area has a population of 12,500,000.

Il has 1,150 theatres, seating 1,300,000 persons.



has 650 exchange employes.

has 130 trade accessory workers.

The exchange area fakes in all communities within a radius of 90

miles of Manhattan (except Connecticut).

I One







Associate Editor






e saved more than two dollars

t' e other nisht.

•This coup d'etat was accomplished

i' flashins our theatre pass while

le cash customers were lining up

\ the boxoffice.

Ilhis theatre has girl ushers. They

•e much better looking than the

oll>wood glamor girls we saw on

Ke screen.

^Vc watched them for quite a

fcilc. They certainly were attracive.

But our attention was dirted.

IThe couple behind us apparently

bs enjoying the program and

iving a good time. They were

^ting through most of the main

lature. Even by a stretch of the

aagination, the picture was not

>at exciting.

young woman sitting nearby

inst have lost something valuable,

he and her boy friend spent most of

le evening on the floor looking

^r it.

jit's a long time since we were an

»her. The executive used to tell


f be polite. JIaybe the girl

fhei-s were taking this literally. Or

jse watching the screen all day

aki's them too romantic.

jAt any rate, we're glad we saved

iie two dollars. can We see that

j'pc of entertainment in the city

fTk any night. It's free. And we


get fresh air besides.


A neighbor complains that she

m't enjoy the show at our local

leatre on Saturday afternoons

O kids on the loose and the place is


In her opinion, the manager

lonld be fired because he can't

em to control them.

iTho theatre is about to lose her

"isiness, she threatens, unless somelin^'

is done about it.

^That last crack strikes home. She

rnlci start by teaching her own kids

beliave. We have often heard her

;efiiig to her husband. He comes

ime from work and just has no

Jpri elation of how hard it is for

ir ti> control the kids all day.

;An(I that's with only two, mind

'O. What does she expect from

)e hara.ssed theatre manager with

0 iin his hands under one roof?

sing chloroform on them is illegal.

--Q/tedle^ ^tiecUncat


Advance licketi

ow on lole at th«





rh. SluHine of "TS, P«rll, ol roullnt" tsnllnwtl W*dn*,daY ol Rlgwlai rrUal

'Perils of Pauline' Premiere

Marks Debut of Paramount

At Kansas City Benefit

On June 17, the famous Newman Theatre

in Kansas City was renamed the Paramount.

The occa.sion was marked by a civic celebration,

the personal appearance of Alan

Ladd, Veronica Lake and William Demarest

and a premiere of "Perils of Pauline" for the

benefit of the American Cancer society.

Kansas City newspapers gave excelleiat

coverage to the promotion. Radio stations

contributed spot broadcasts, five interviews

with the stars and numerous spot announcements

in behalf of the benefit show all tied

in to the general publicity for the new theaire


All leading stores devoted windows to publicizing

the event. The mayor and other

prominent citizens lent their assistance to

make the program an outstanding success.

M. D. Cohn, manager of the Paramount

had the new theatre name prominently in the

fore throughout each phase of the campaign.

Pictured on this page are photos of the

Paramount's new upright sign, an outdoor

directional sign, one of the window displays

iind a newspaper advertisement which illusn.i

(^ how the new theatre name is being imluisscd

upon the minds of local theatre




Teen -Age Patrons Sold

On Cynthia Girls Clubs

"Cynthia, " had a test, engagement

at Loew's Colonial In Reading, Pa., was tied

to an extensive cooperative campaign sponsored

by Read's department store, one of the

largest in that city. The promotion was

geared for direct interest to teen-agers, based

on numerous Cynthia girl clubs which are

being formed throughout the country, Larry

Levy, manager at Loew's, made the tleup.

The highlight of the campaign was a eontest

sponsored jointly by the department

store and the theatre to find Reading's "Cynthia"

girl. The contest was open to girls

between the ages of 14 and 19, with the provision

that they be members of the Cynthia

Girls Club of America.

To encourage entries in the contest, the

store erected a registration booth In its

teen-age section where applicants were registered,

the first thousand receiving a free

membership button. Contestants were required

to submit a photograph with other

pertinent information. The winner received

$50 plus a "Cynthia" dress outfit. Additional

prizes were also supplied by Read's, and runnersup

received guest tickets.


To all Cynthia club members. Read's offered

a free membership card signed by

Elizabeth Taylor, national president of the

organization who is starred in the picture

"Cynthia." plus an 8x10 autographed photo

of Elizabeth.

In addition to the regular theatre publicity,

the store succeeded In getting extra

newspaper stories and art, and used its

radio time to publicize the stunt. This was

supplemented by two 27-inch display ads

and one measuring 14 inches. The store

also devoted a full window to the stunt, had

the "Cynthia" booth inside the store staffed

by a young woman who resembled Elizabeth

Taylor, and distributed several thousand

heralds announcing the contest.

Signs urging teen-age girls to join the club

and enter the contest were featured at strategic

locations throughout the store, including

bulletin boards, in elevators and on counters.


Additional theatre promotion Included

complete coverage on all Reading transportation

with car cards and bus cards, A

special trailer was used two weeks in advance

featuring quotes of Wlnchell, Jimmie

Fldler and other columnists and special newspaper

ads were run quoting the columnists

and prominent Reading people as saying,

"I fell in love with 'Cynthia." " Five days in

advance of the opening teaser ads were used

In the shape of a heart quoting the columnists.

The.se teasers appeared on the women's

page, sports and news pages.

Thirty-four counter and window displays

were obtained In choice downtown locations.

The city's largest drugstore chain featured

"Cynthia" sundaes with fountain strips




via mai*'

111 «our Awn firti kiu

... oho help* tourfhiith<

ihnU of


tour o-o fcminfr



m**r%» Murphy )i t. Z. takmW it Mcry After


H» CrmtW*"

Three-column, six-inch ad containing the

names o\ 1 !• Reatlinii. Pa., persons.

First Run 'Carmen' Pitch

Features Teasing Copy

Playing "Carmen" for the first time on

Long Island, Mark Allen of the Austhi Theatre

in Kew Gardens used extensive advertising

on the French film starring Viviane

Romance. Emphasizing the sultry star, Allen

placed a standee in the lobby and placed

teaser copy reading "You haven't seen anything

till . . . You have a date with Carmen,"

throughout the foyer, a 30x40 in front of the

theatre, and similar copy in window displays

and on cards in stores and apartment house

foyers reached out to passersby.

No-Cost Bally Greets

'Welcome Stranger'

World Debut

Oldtime ballyhoo and cost-free pubikll

marked the campaign for the world ptemtll

of "Welcome Stranger" at the Capltolll

Winnipeg, Man., Jime 19.

The campaign, a model of econom; «'

effort, was carried out under the ditan

of Bill Novak, manager of the Capitol/il

Win Barron, Paramount representatinf


The highlight was the deliver}' of "Wd


Stranger prints by a helicopter plane, \

landed near the front steps of the pp

parliament buildings. Newspapers feat)

the story on page one and an on-i

broadcast gave radio listeners the


The opening coincided with the

convention of the Canadian Medical

Winnipeg. Accordingly, the "Wd

Stranger" title was considered Ideal tij

Manitoba Tourist Bureau for use on all 1

licity. The Winnipeg Board of Trade

the Retail Merchants Ass'n also came (

with wide use of the title in wlndiy

throughout the city. The Hudson's

and T. Eaton companies used the tttlel

windows and display co-ops. The E1l|

company also gave support.

Cashiers at the theatre, in answering |

calls, used the salutation "Welcome

ger." Liberty magazine provided 1,000

copies, featuring the review of the

for distribution in the theatre,

of star interviews and the music from

come Stranger" were plugged gratu

over CKRC, CJOB, CKY and CBC.

On opening day the feature race^ at Bj

park was called the "Welcome

purse. This device also landed extra

licity in the racing program and sports


of local dailies.

William Demarest, Hollywood star, wij

town for the opening and was accorded f

usual newspaper and radio publicity,

est released 50 balloons carrying passes I

the roof of the theatre on opening day.

Local Artists' Caricatures

Used in Window Contest

A large panel of carkaturrs of Hollywood

stars, among them the featured players in

"The Yearling." was planted as the center

piece of a window display In Hartford, Conn.,

by Manager Lou Cohen of the Poll. An accompanying

card .said the theatre would

furnish passes to those able to Identify the

stars. This display, plus stills from the

picture, was used all through the run.

tt the recent International exposition of textiles at Grand Central Palace in New 1

Paramount exploileers promoted thi.i e.xhihil to exploit "Perils oj Pauline." jorthi

in^ release, .'imong the po.stcrs are "originals" used in exploiting the serial of s



, ?estem

: the

Sl)r3 Serves Coffee

ffth Trail Sfreel'

Tckei Sales

|Tlrt(cn dollars for advertising; and a lot

Icrmchlng for extra promotion were

flj-ed into a gross 50 per cent over averkeior

the showing of "Tiail Street" at the

ftiice in Andrews. Tex.

ITb uork was done by Manager Jinimie

Wson. who had overcome not only a slim

S^i'tlsing budget but also the lack of press

[)Clm;its for the show.

|Ce of Burleson's prize promotions was a

ill with the Corner drug store whereby free

te was served at the store to everyone

i>g a theatre ticket. Coffee stubs w'ere

Jed out at the theatre. He also set up

rail in front of the Wallace and

^V passes to all who came by horseback,

g! erected over the hitching rail and theaejrew

attention to the coffee and horsekc


IBrle.son had his boxofflce camouflaged to

utoble a covered wagon, dressed his staff

garb, and pasted six-sheets on

b^idewalk in front of the house.


The Telencws Theatre in Dallas, Tex., has been showing

Knglish-produred and foreign pictures almost exclusively

in recent months. These ad reproductions

illustrate how Manacer Ross McCausland has been

rovaniping press book layouts to play up angles with

local appeal. At right arc two, two-column reproductions,

the Overlandcrs ad was originally threecolumn

by 140 lines.


/V^tv/ different!



The rousing story of an Intrepid band of

men and women who fought for thetrllvca

sgaintt every hazard Nature could hurl

at them.













1. Complete listing of feature and short subject


2. Complete listing of special exploitation ideas.



Four of Miami's Lovelies Add Oomph

To Campaign for 'Homestretch'



tural Sciences "on behalf of Gregory JH

was worth a two-column picture and ail

inch reader in the newspaper.

and slacks for men. A large photo of J


Daniel W. Streeter, president of the ChH|

ber of Commerce of Buffalo, N. Y., was|l]

sented a citation for his adventures in AIin

a neat publicity stunt pulled off by Chi I

B. Taylor, manager of Shea's Buffalo. It


in connection with the showing ol

Macomber Affair" and the presentaU

the secretary of the Buffalo Society oCJI

Larry R. Levy. nu.nager of LoeWs Ca)a|

in Reading, Pa., planted a star mat in tkl

department store ad featuring sport al

Loder was headed "Look Like a Celebrity

Feel Like Yourself." At the bottom of

3x10 ad was copy stating that Loder

appearing in "Dishonored Lady" at


Believing that many theatre patrons do I

care to see pictures which have a biographl

background. George J. Forhan, managnj

the Belle Theatre in Belleville, Ont.. ustl

novel herald to exploit "Sister Kenny."


four-page affair, front cover read: "If

Rotten Shame" The inside spread stil

the shame was that every person in Bel'

ville might not have an opportunity to

this magnificent motion picture, etc.



Sonny Shepherd, managing director of the

new Miami Theatre in Miami, and Ed May

of the day-and-date Lincoln in Miami Beach

collaborate on all campaigns for the attractions

at the two Wometco circuit houses,

thus assuring well-nigh complete coverage

of the Miami metropolitan area

For their "Homestretch" engagement

Shepherd supervised outdoor posting that

included ten 24-sheets. 100 three-sheets, 50

six-sheets and 100 window cards, an airplane

bally in which a huge banner was hauled over

the area on opening day, special trailers featuring

rave quotes of local columnist George

Bourke, a special electrical sign on front of

the Lincoln and the newspaper ads, readers

and art.

May planted classified gags in the two local

dailies, and a two-column fa.shion page art

layout featuring "Homestretch" blouses which

tied in merchants using window displays.

Miami has made its winter climate and

bathing beauties famous. May couldn't exploit

the climate, but he made use of four

girls in shorts to advance the campaign. He

had four models distributing small envelopes

marked "Confidential

Chance for a Winner." Inside

. . .

was a




V , „. 1.1.>"' >'""• '*" "" « .V

,1,,. -tl""""'"'''"'''



-MhI «> !





topping the all-time

highs of 20th Century Fox!






Continues to set miracle

records in its 4th week!



Te Entire Industry Is Talking About These Great Current And Coming Hits From


'BCl, SON OF BATTLE" in Technicolor • ^'KISS OF DEATH" • "MOTHER WORE TIGHTS" m Technicolor • "I WONDER

P'S KISSING HER NOW" m Technicolor



. . Murder

Kie 'Johnny


ByFhone in Hotels

Ov!r Baltimore

TbtT\ of "Paging Jolinny O'clock" heard

hel lobbies, bus stations and other

rep spots in Baltimore was part of the

gii run by Manager Smelter and Ted

ii, lublicity dnector of the Hippodrome

|Miii!iy O'clock." For a number of days

r 3 he opening, the Hippodrome tele-

Di operators called these crowded places

"d'Clock," which proved to be an efacivance

teaser for the film,

lecial contest conducted with the core

on of the Home News and Leon Levi

»l| store proved to be a headliner. A tie-

|»i made with the store for a "Johnny

CK" window with a wrist watch, its face

ra with adhesive, spotted dead center,

^iniick was to guess at what time the

tiy O'clock" watch stopped—with the

Dt to receive the expensive timepiece,

bnie News, with a circulation of more

1Q5.000, carried the contest details, and

r I the window also stressed the contest,

tluaelson's jewelry store, using the film

( i a tiein, set up a window highlighting

ycte material. An innovation was a

uer spotted across the w'indow. Michael-

^'siillinery shop used a full window in the

ijnged nationwide tieup on the berets

iln the film by Evelyn Keyes. Other

indows were set with the Bachrachst

sporting goods store and Read's drug-

.0 stations WITH and WBAL high-

the film on a number of their pro-

Playdate information was included



rfeisure Hunt for 'Time'

A ea>ure hunt was the big thing in Roy

Ptii ,'s promotion of "The Time, the Place,

Ar.i' le Girl" at the Voge Theatre, East Chi-

Ind. Five thousand numbered treas-

.,mt cards were passed out on the streets

tp girls Saturday before playdate. Small

listing winning numbers also were

on cash registerers in a local dime

Each poster and cash register had

ucky numbers. Those presenting cards

the lucky numbers iper instructions

Id on the small trea.sure


hunt cards

gifts or free tickets. The manager

store was very pleased with the tieup.

re had a crowd all day.

On the


CelebratiiiK the coni|ileti(in of two

years as owners of the Charm Theatre

in Holyrood. Ka.s., Mr. and Mrs. Paul

Kirketts invited everyone in the city

to be their quests at an anniversary

party. In order to give all an opportunity

to attend, three special performances

were given at ti, 8 and 10

o'clock. On the way out, each guest

was handed a card thanking him for

his patronage and promising that the

Kicketts would rontinue to provide the

finest in entertainment and modern


A special trailer and newspaper advertisements

served as invitation, and

the Ricketts received compliments and

expressions of appreciation from many


'Jolson' Drive Sparked

By Glittered Letters

Glittered letters on the stage apron, over

the aisle entrances and at the candy stand

made it impossible for anyone attending the

Mission Theatre in Santa Barbara, Calif..

not. to know that "The Jolson Story" was

coming. y .[^^

Manager Reg Streeter had the cutout letters

sewed on the apron two weeks in advance,

changing the word coming to Tuesday

in the final week.

For two weeks in advance he also used the

four one-minute teaser trailers furnished by

Columbia, and played Jolson songs during

breaks. During the engagement Streeter had

a boy roam the town dressed in black face,

evening clothes and top hat and carrying a

"Jolson" sign. Juke boxes all around town

carried S'.-xS',- cards suggesting that players

ask for Jolson songs and see the picture at

the Mission.

On his marquee Streeter used colored

lights to accentuate the fact that the picture

was in Technicolor.

Giveaways Fill House

Katherine WUson. manager of the Rialto m

We.st Palm Beach Fla., found that giveaway

deals, both in the afternoon and at night, of

merchandise promoted from the local stores

were surefire methods of filling the theatre

during the Florida State circuit's Spring

Festival drive.

S. D. Mitchell, Strand, Atmore, Ala., constructed

this beaverboard doghouse which

cost $4.

Navy recruiting tieup was set in Cleveland

by J. Knox Strachan, Warner Ohio Theatres

publicist. He landed 24 A-boards exploiting

the "Sea Hawk" and "Sea Wolf"


Below, a lovely legs contest sponsored by

local merchant a highUght of Rudy Koutnik's

campaign on "Blue Skies" at the

Paradise, Milwaukee.

slow, fuel shortage in Italy inspired this "Bells of St. Mary's" ballyhoo

led by J. Giacheri to publicize the film's opening at the Astor Theatre in

»ine. Vehicle was drown by one-bicycle power.

Animated Display Helps


Sing Sweet Tune at Boxoffice



M Wi


A low-cost campaign for "The Jolson Story"

racked up a near record gross at the Roxy

Theatre In Yorkton, Sask., Canada, for William

Johnston, manager of the Roxy.

The mayor of Yorkton issued an official

proclamation for "Jolson" week with newspapers

and radio commentators playing up

this fact to good advantage. Johnston used

a series of teaser ads to build up interest in

the playdate. These were supplemented by

large display ads just ahead of and current

to the opening. Music stores were tied

in for displays featuring sheet music and

records of song hits made popular by Jolson.

Silk screen cards were made up and dis-


tributed to all stores in the area for display

two weeks prior to opening.

Four days in advance, Johnston had one

of his ushers, made up like Jolson in blackface,

walk out on the stage and go through

the motions of singing while records were

played over the public address system. This

stunt provoked e.xtensive comment. A special

theatre front was constructed in which

the central figure was animated. Hands and

arms tsee above photo i moved in unison with

the eyes which were two ping pong balls.

A loudspeaker, concealed in the boxoffice

carried out the illusion of the figure singing,

with recordings from the film.

Institutional Selling

Effectively Boosts

Matinee Business

Mr. Average Theatre Manager who finds

his evening attendance at near capacity and

matinee business down to a few handfuls o!

people might take a tip from Hugh Borland,

manager of the Louis Theatre in East Chicago,


Recently Borland decided there must be

something wrong when a theatre can draw

good night crowds, yet play to rows of empty

seals during the afternoon hours. After

giving the problem some thought, an Institutional

campaign was prepared and set

in motion which has had notable success.

A series of special trailers was prepared.

Each week new copy was injected. "The

matinee performance is a refreshing

relaxing way to spend an afternoon . . .



a friend and double your enjoyment," was the


Three thousand heralds with special copy

on matinees were imprinted and were cost

free because Hugh had the forethought to

sell a merchant ad which covered the entire

bill. He then got one of his ushers and both

started out to make personal calls on the

neighbors. Instead of merely dropping the

circulars in hallways or under doors, the two

knocked on the door or rang the bell. As

the door was opened, a personal message was

delivered: "So sorry to disturb you but I

would like to leave you this pamphlet from

the Louis Theatre."

Borland utilized the theatre programs for

a special message on the first page with copy

on. "What to do in the afternoon for enjoyment."

The in.side layout was devoted to

cutT and copy on coming attractions.

Tlie result of Borland's effort has been apparent

through increased attendance during

the daytime.

Platter Plugs on 'Margie'

Cut by Beloit Staffers

Brlnil. K;i.s., was really made "Margie"

conscious both by ear, eye and taste by L. O.

Gill, city manager for Theatre Enterprises,

Inc., and his staff at the Beloit Theatre.

Gill's campaign began ten days prior to

playdate with window tieups in a music

store, featuring hits of the film, .stills and

date strips, and with a department store

featuring "Margie Modes" .sports clothes for

the younger .set.

Three days in advance 2.000 numbered

teasers were distributed Locally ajid in

nearby towns. Twenty-five lucky numbers

were posted on a special art display board

in the Beloit lobby. Holders of posted numbers

were given passes. Gill also made a

ticup with a .soda fountain to award to 26

additional lucky number holders a "Margie"

sundae. The soda fountain shared in the

printing expenses.

On opening day a public address system

was u.srd to broadcast music from the film

and also the special recordings made by the

staff. In addition, whenever there was a

line waiting at the boxoffice recorded plugs

for forthcoming attrnrtions. made by members

of the Beloit staff, were broadcast.

Theatre Serves Coffee;

It's a Hit With Patrons

The Indiana Tlieatre in Indianapolis

has made a hit with Its service of free hot

coffee from a stand on the >nezzanlne floor.

It Is refreshing and not so noisy as popcorn.

However, it's a temporary arrangement, said

Col. Ken Collins, manager.

News Copy on Heralds

K. E. Simmons, manager of the Congress

Theatre in Los Angeles, used some striking

newspaper advertisements to exploit "Duel

In the Sun." Simmons used the copy for

special heralds which were distributed

throughout the neighborhood.

Too Good to Miss

.Sidney Miller, manascr of the Starlite

Theatre in Corsicana, Trx., rerendy

fared the problem of fryins; to

sell a picture to a Negro audience on

which there was no advertising available.

Believing that talk would .soil

the picture. "The Orcon Ta-stures."

Miller introduced a slightly different

angle on an old stunt and rreatod so

much talk (hat even Negro ministers

in the city recommended the picture

from their pulpits.

Alillcr got nut an oversized herald

attractively laid out with straight type.

Ill the center of the throwaway appeared

a large box with a statement

from the management that every Negro

in the county who could not afford to

buy a ticket to see this great film would

be admitted free at the Monday night


Barked up by this unusual offer, the

theatre went on to break every previous

attendance record. e)nly .'iO persons

were on hand to see the free perfornianre

which was scheduled for the

la.st day of the engagement.

Enlists Store Support

For 'Bedelia' in Tampa

In addition to tlie usual newspaper and

radio advertising channels. Curtis Miller.

city manager for Florida State Theatres In

Tampa, tied up with Woolworth's for a threeway

plug to help exploit "Bedelia."

Miller had his art shop build a giant book

using two six-sheet cutouts for illustrative

material. The book was surrounded by a display

of regular books and stills from the picture

with theatre credits. Inside the store

another display of books and mounted cutouts

of "Bedelia" were spotted at the book

counter. A large banner overhead listed

the theatre's name and playdate. The store

also used 2,000 heralds as stuffers.

In the theatre house program. "Bedelia"

wa.-( plugged for two weeks in advance and

the cover page was u.sed just prior to opening.

The programs were distributed in all

five affiliated houses and also at downtown

hotels. The picture was cross-plugged In the

lobby and through trailers at the circuit's

subsequent run houses, both in advance and

during the week's run of the film.

Builds Economical Display^

An effective and economical lobby setple

was created by Cliff Loth, manager of

Uptown Theatre in New York, to explo

"Sinbad the Sailor." Loth mounted and ""

out the Illustration, title and cart from a

sheet, set it against a background of crush^

velour and, at slight expense, succeeded

focusing special attention on the pictu


40 -96— BOXOFFICE Showmiandiser :: June 28, 1947

. . . Stay




Don't discard your BOXOFHCE. The

liowmandiser section has been de-

serve as a permanent hand-

jned to

ook of theatre merchandising.

The pages will be numbered conseclively

throughout the year.

An index to these pages will be pubshed

at regular intervals, thus providig

easy reference to the various arties

on showmandising of individual

ictures, t

types of pictures, and to all

le various phases of promotion.

Theatremen and executives who

ave long felt the need for an up-to-thelinute,

yet permanent guide to boxofce

promotion material, will recognize

lis latest service innovation in BOX-

)FFICE as an invaluable aid in their

aily showmandising efforts.

How to Stretch $20

Told by Ted Ames

How to stretch $20 to cover a well-rounded

ampaign was ably demonstrated by Manager

'id Ames of the Opera House in Millinocket,

le., in his promotion of "The Jolson Story."

Always with his eye on the budget, Ames

en induced his wife to make 800 telephone

alls over a period of four days. On each she

lepeated. "This is the Opera House calling.

IjVe thought you would like to know that

The Jolson Story' is playing at the Opera

louse on Tuesday, Wednesday, Thursday and

'riday. We know you would not want to

;iiss it."

Ames launched his campaign six

weeks in

_ (ivance, announcing the booking in a full

fiage of his no-cost theatre program. He

Iso made liberal use of screen slides, which

I'i're free; worked out album tieups and win-

J(iW displays: bannered 50 windows on Maine

(treet and in East Millinocket. ten miles

'iway; used press book material in the box-

^Ifice; had an announcement on the high

ichool bulletin of the special school matinee;

jiromoted a full page co-op ad in the Herald;

cok space in the Bangor Daily News and the

Ijvllllinocket Journal, and used the complete

|.«I,itional Screen specialty and standard ma-

Lerlal on the picture.

'Bedelia' on Wheels

Opens Kansas City

Kimo Campaign

Carrying out an extensive campaign on

"Bedelia." Manager Jim Chapman of the

Kinu) Theatre in Kansas City, emplo.s-ed 15-

foot cutouts mounted on wheels, intriguingly

dressed usherettes passing out cards downtown,

decals put on store windows and automobiles,

personal ads in the local newspaper,

window displays in neighborhood stores and

special sundaes at drugstores. His openinu

night attendance was- twice that of an ;i\riage

night and the film went right along lu

three weeks of above average business.

Leading off with his huge cutout of "Bedelia"

mounted on wheels. Chapman had one

of his ushers slowly propel the placard across

the Kimo stage between performances two

weeks in advance of the opening.

Theatre employes transferred decals onto

car windshields and store display windows.

The stickers read: "Warning Men! Unless

You Can Enjoy the Story of a Ravishingly

Beautiful Woman Who Is Wickedness Itself

Home and Do the Dishes . . . And

Let the Little Woman Come and Have the

Best Time of Her Life. P.S.: Just in Case,

the name of the Gorgeous Creature is 'Bedelia.'


Advertisements in the local paper ranged

all the way from "For Rent" classifieds to

"Personals." Under the first category Chapman

planted such ads as, "Apartment for

Rent. No. not quite, but mighty comfortable

seats at the Kimo Theatre at 65 cents. Come

in and see 'Bedelia.'

Personals on opening night read "Call me

at 'Valentine 7296. (Signed) 'Bedelia.'" Those

calling the number heard the Kimo cashier

say in a sultry voice: "This is Bedelia's maid.

Please be at the Kimo by 7:00 p. m."

Two gii'ls, dressed in costumes, visited

downtown traffic centers opening day, passing

out cards to passersby. On one side was the

word "Bedelia." On the other was: "You

know what kind of girl I am. Call me at VA.

7296 at 7 tonight." The cashier at the theatre

again gave the same reply as before. For

several days Chapman coached his cashier

so that she might affect a natural sultry way

of speaking.

Mrs. CarroU-s" at the Majestic Theatre in

Dallas. The contest was promoted with the

operators of two large bowling alleys and was

widely exploited through newspapers, coop-

IfJ ihnny O'clock.' " ments of Humplirey Bogart.

Hens Hatch Eggs in Lobby

As Patrons Guess Time

Farmers around Omaha, Neb., did some

speculating and "The Egg and I" hatched

some good publicity as a result of a stunt

staged in the Orpheum Theatre, managed

by RoUin K. Stonebrook.

Tri-States officials placed a hen in the

Sirls Ride Buses, Carry

lobby of the theatre. Quite a few "experts"

avowed there would be no eggs hatched in

3ooks on 'Stairway'

such public surroundings.

Three girls carrying an enlarged book that A contest was staged. Geraldine Uzel, 17,

tntered attention on the title, "Stairway to won the first prize of $10. She guessed

H.'Bven," rode every trolley and bus line within 28 minutes when the first egg would

r Hamilton, Ont., during peak hours to be hatched.

xomote the picture in that city. The stunt For doubting Thomases another 14 eggs

A- IS conceived by C. T. Spencer, manager of were hatched.

;1 e Capitol.

Timely 'O'clock' Piece

Kegler 'CarroUs Contest

A Humphrey Bogart sweepstakes for kcglers

was one of the highlights of Manager

Forrest Thompson's campaign for "The Two

erative ads and a local b?wling news publication

with a circulation of 5.000. A cash prize

was awarded to the winner with the compli-

k A smart looking lobby piece consisting of

^U'lrge figures of Dick Pow^ell and Evelyn

K;yes and the familiar face of a clock was

sf : up by MoUie Siskles at the Loew PoliiPilace

in Meriden, Conn., for "Jolinny

It) Clock." Fine clook hands pointed to the

libieak In the title words on the clock's face

|ai d a lettered square in the center read:

Qu'd better be on time when you see


Seat Selling


Fred Grecnicay. tnana^er of the I'oli-Pnlace

in Hartford. Conn., lied up with a local

fencing academy, had these luo pretty girls

fencing on city streets to exploit "Duel in

the Sun."

For the Orpheum engagement of ''Ramrod"

in Kansas City, Manager Lawrence

Lehman, promoted this window in a

prominent hat store. Profuse display of

stills commanded extra attention from


T. A. MacDougaiil. inuua^ii nj the Rilz,

Talladega. Ala., tied in with W oolworlh'

to promote "Razor's Edge" and book sale.

Woolwortlis upper floors carried strong

plug, seen above.

I'BOXOFTICE Showmondiser :: Jane 28. 1947 —97— 41


'Proud Destiny' to Have

Joint Promotion Plan

NEW YORK—Enterprise Studios, which

recently purchrsed the film rights to Lion

Feuchtwanger's novel, "Proud Destiny." will

undertake a joint publicity and exploita-


tion campaign with the Literary Guild, which

chose the book as its October selection.

Joint promotion plans will be worked out

THE NEW element of control in the motion

picture business, big international

by Frederick Polangin, eastern publicity director

for Enterprise; Jay Tower, Literary bankers, was discussed at the eighth annual

Guild publicity director, and Ruth Brown, convention of the Motion Picture Theatre

press publicity director for Viking Press, the Owners of America recently. In the report


of M. J, O'Toole, business manager, he declared

that this situation would eventually

bring about equitable business conditions all

'Blue Veil' to Leo Cohen

around. He said it might also lead to the

NEW YORK—Leo Cohen, foreign film

curbing of producer-theatre combinations u

distributor, has acquired U.S. release rights to

the new banker bosses would rather have




allies all

French picture, featuring Gaby

over the nation handling

Morlay and Pierre Jourdan.

theatres than only a few persons in central

locations who might need watching occasionally.

• • •

That exhibitors should have a voice In

determining the character of pictures they


present in their theatres also is the opinion

of O'Toole, who said: "It is proposed to inaugurate

a system where the exhibitors of

the country will be systematically canvassed

through our national organization, and their

opinions ascertained concerning the kind of

pictures most desired by the public ... A

committee representing the producers will


be asked to meet occasionally with the

MPTOA .-.nd together go over the situation

Cot No. M 754

and transmit the information gleaned tu


the executive in charge of production, vrtth

Immediate delivery —




• • •

designed, aluminum finish, indirectly

Jesse James Jr., son of the famous bandit

lighted directional signs. Complete and a lawyer in Los Angeles will act as technical

adviser and biographer in the filming

with interchangeable, etched glass

of the story of his father's life. The picture

name plates. Ideal for use in theatre

will be released by Paramount.

• • •

Cot No. M 756

interiors, lobbies, corridors.

Columbia Pictures has made a two-reeler


Distributors and jobbers

"The Menace of the Mississippi," depicting

the story of America's greatest flood . . .

write for

quantity price list.

Additional prints of "Nonstop Plight," have

been made by Film Booking Offices to supply

an exceptional demand. Public interest


in this authentic picturization of the nav)'s

memorable dash across the Pacific is high

3110 Park Ave. • St. Louis A, Mo.

because of Capt. Charles Lindbergh's solo air

ISljrt^li l« avallabU In double face flight across the Atlantic from New York

to Paris.









n .. c« .. Prmled

2 OI. $8.50 M

(Available only at Eaatern and

Middle. Weil Wateboueee)

Bag.— 1,4 lb. SI.SOM

n/l lb. Trademark. lOc eeller S3.00 M


Manlay's Premium S 6.00

Manley's Supromo (Middle-Wost) 9.50

(EaBlern) 9.75

(Western) 10.00

Packed in double lined moisture prool

bags to preserve quality, high Tolume.

and lo assure you of a tasty, lender





Atlanta, Oa., SeutKern Solet t Wareheuit

•Ingltotnplen. N. T., Manlty, Inc.. Ban No.

•etten. Molt., Wiggin Ttrminolt, Inc.. 50

Chotlolle, N. C

, Tranifer t Sloroge

Reonelie, Va., Raanokt Public Wareheuta


Calumbui, Ohia, Merchandlta Warehauie,

Dalloi, Teiai, Zonet-lwelt Woreheuie. 430

Dei Moinei, Iowa, Merchjnit Tronifer • Storage

Detroil. Mich., Edgor't tugor Houit No. }.



1 Ids

I jply

xhibitor Henry Reeve of Texas

ens Open Lefter to Uncle Sam

Open Letter to Uncle Sam:

June 20, 1947

[ 's been a long time since that last letter

vou back in the war years. Those were

liting times and so are today and lomor-

\, though a far different sort of fighting

involved. Your problems and ours are

illy tremendous ones and we must each

Ip one another in the solving of them for

erica and for the better world we hope to


One problem. Taxation, seems uppermost

every mind right down the line from you,

the government of our nation, to the ini-idual

state, county, city and town. We all

idW the late war must be paid for, and we

n't leave it all up to our kids and their

js. Most of us are mighty happy to do our

are just as we at home did all we could to

Up you and the fellows fighting for you

jcse four year.s not so long back.

t!E 20rf FEDERAL T.4X

I'm sure you get kicks and squawks from

(try direction, but there's one particular

|iase of the current tax setup which affects

(huge portion of your people and a very imjrtant

business enterprise—Show Business.

Tre still collecting 20 per cent of each boxifice

dollar for you, Uncle. That's a pretty

.If percentage to take right from the start

Tin the amount paid by our public and reived

by us to run our business. Many re-

1. stores have a similar tax on certain

;':ns; I know of no other legitimate business

.!iject to 20 per cent tax before it opens Its

"rs. Out of the 16.000-odd theatres in our

aintry, three-fourths are comparatively

i.ill operations, small towns, neighborhoods

large cities, individually owned, paying

:try other tax that everyone pays operating

Uder steadily increasing costs, yet still pro-



9^'or the best

in motion picture

sound .


the new

Western Electric

magnetically sealed

light valve

of temperature changes, for the various

Magnetically sealed light valves are an outstanding

!,(.„_ 460\ Bf^"-'"'

feature of the new line ofWestern

Kloctric recording e(|iii|ini)-nt.

materials in the valve have compensating

cocllii-icnls of expansion.

These new type valves, a triiifii|(h of Other advantages are improved optics

[irecision in design and inanufiictiirc. arc and licttcr damping of the ribbons, which

nevertheless small and nigged, and provide

the highest degree of recording efficiency

reduces the


resonant peak to small pro-

ever achieved.

The magnetically sealed valve is one

Magnetic sealing keeps dusl aiul lorcign of numerous reasons why Western Klectric

material out pernianenllv. And you get means the best in motion

siithle operating characteristics regardless

iiii'tiirc >ound.


Th* Watltrn Eltclric 400 Striai Itods a n*w

lln* of lound recording oquipnitnt. Rocordi

ttondard or 200 mil puiti-pull Irocli.

Lachman Re-Elected

Head of N.J. Allied

.•\rLANTIC CITY—Edwiird LachmuH nf

lUon, N. J., was re-elected president of

e.v Jersey Allied at a meeting which fol-

,owt>d the second forum of the 28th annual

01 vention here on Thursday,

ether officers named weie: Vice-president,

any K. Hecht. Passaic, who succeeded

ir.ion Meyers: vice-president, Samuel Frank.

iiinmonton ue-electedi : secretary. Haskell

BloL'k, Newark (re-electedi ; treasurer, David

Sn.'.per, Newark (re-elected; assistant treasunr,

Morris Fogelson, Denville i

seiJieant at arms, Sidney Frankel. Newark

r('-elected> : directoi-s for three-year terms,

A. Louis Martin, Pai^saic; Ralph Wilkins, Pitman:

Wilbur Snaper, South River: elected

for one year to fill unexpired term of Hecht.

M:iurice Miller. Passaic.

The closed business meeting followed the

second open forum of the convention at

winch buying combines, reissues, admissions,

und the sliding scale percentage plan preset.

ted by Andrew W. Smith jr. of 20th-Fo.\

thf previous day were discussed.

re-elected i ;


Jack Kirsch, Harry Brandt and others answered

questions about buying combines by

sa\ing they were selling pictures on a theatre-by-theatre,

picture-by-picture basis and

they had been advised by eminent counsel

that these are legal under the antitrust decree.

If any member has any complaint, he

can bring an antitrust action, it was pointed

out, but all agreed no members had found

fault and none had been lost.

.\11 speakers agreed that business had fallen

off in some areas, but that there was no

mivement toward lowering admissions in

siiht, because of high costs of operation.

While this topic was under discussion thera

was some sharp criticism of rentals being

asked for top product.

Kirsch, however, said the film buying is

not as "tough" as it was six months ago.

There was considerable discussion of reis.'^ues.

H. M. Richey of MGM said his company

at present has plans for only five and

he predicted there would be more MGM product

next year.

When the subject of the 20th-Fox sliding

scale percentages w'as brought up some speakers

estimated that about 6,000 theatres in

the "distress" classification would benefit.

New Children's Films

Promised by August 1

ATLANTIC CITY—Some criticism of lack

ot prints for children's shows under the plan

by which the MPA made 26 prints of old

film available for Saturday special shows or

matinees was voiced by Edward Lachman at

the Allied convention here.

He made it plain he favored the shows, but

Said many exhibitors had been told they

would have to wait weeks or months for the

particular programs they wanted.

David A. Palfreyman, exhibitor relations

C'mtact for the MPA, replied that this was

r.ot in his department, but that all con-

C'Tned regretted the fact that there had been

a gap between the first group of 26 films and

a second proposed group which will be ready

about August 1.

It was found, he said, that some films

recommended by adults had not been acceptable

to youngsters. In the next group, he

said, this problem will be overcome. He also

minted out that due to the fact that the

available prints play only one day a week

and are rented at nominal cost it had been

difficult to recover the expenditure.

BOXOFFICE June 28, 1947


Brandt Seeks to Unify

All Independent Units

( Vcltlitional news of the convention on Pages 9 and 18.)

ATLANTIC CITY— Harry Brandt, president

of New York's ITOA, made a strong appeal

for unification of all independent exhibitor

organizations at the closing banquet

of the New Jersey Allied convention Thursday.

"Such an organization would be a haven

for the weak and a tower of strength for the

righteous," he said. "We in the ITOA understand

Allied and can work with it. We

can keep away outside influences which .seek

to control it and we can work for the good of

the industry. I doff my hat to Benny Berger

because he has decided to defer his appeal for

government control until his board of directors

can act again."

Brandt's remarks started considerable discussion,

because the story had already spread

that the MPTOA and ATA had started

moves for a merger.

A. W. Smith jr., general sales manager of

20th-Fox, also spoke in a congratulatory



Abram F. Myers, Allied board chairman

and general counsel, who followed Smith,

commented on the sales proposals presented

the previous day by the 20th-Fox executive

by saying. "Christmas seems to have arrived

ahead of time. This is the first time I ever

heard of a sales manager offering to lower

something. We may have the amazing spectacle

hereafter of a salesman coming into a

theatre and trying to lower something instead

of raising something, because he will

be arguing about the theatre's nut and not

the sales price of the film."

Brandt was referring to Berger, head of the

Northwest Allied unit, who created a mild

sensation at the second day's session of the

Jersey Allied convention here by announcing

that within a few days he intended to put

full-page ads in Washington, D. C, newspapers

calling for a government investiga-

Reservations at Hotel

Worth Dime a Dozen

Atlantic City—One quick way of getting

an Allied member or a major company

official excited is to ask him if he

got a room at the Ambassador hotel. Some

200 holders of reservations, many of them

confirmed by wire as well as cards issued

by New Jersey Allied, were not honored.

On the opening day of the convention

dozens of delegates spent from three to

four hours arguing with room clerks

when they could get the clerks to listen.

Usually they asked: "What can I do for


When they were told they would disappear

behind a glass panel, finger cards in

racks, then reappear at the other end of

the counter and ask the same question of

somebody else.

One prominent executive who had a

suite reservation found himself forced to

walk up a flight of stairs onto a roof structure

where there was one bath for a whole

string of rooms. Some exhibitors exhausted

their power of expressing indignation

in the hotel lobbies and didn't even complain

about film rentals at the open


tion of the film business and enactment of

legislation for Industry control by the goveriunent.

After a first burst of applause there was

a violent vocal reaction from a number of



Jack Kirsch, national Allied president, declared

emphatically that he was opposed to

the plan and to government control.

"I think this industry should settle its

fights within the industry," he declared: "it's

a private business and we don't want government

bureaucracy interfering in its conduct.

"If they have some problems in Minneapolis

which they can't settle by themselves,

I think other regional units should try to

help them. I offer my services."

Berger replied warmly, saying: "Let's do

something constructive. There ought to be

a meeting to work out a scale schedule." He

stuck to his assertion he would put the ads

in the Washington papers.


The following morning, however, Berger

said that "terrific pressure" had been applied

to him to get him to drop his advertising

plan. He had agreed to delay it, he

said, pending reconsideration by the board

of directors of the Northwest Allied unit.

Brandt arose and made hot remarks about

the Minnesota law barring circuits which

was finally declared unconstitutional. He

asserted that Berger's move would bring federal

regulation of the business, and that the

ITOA would battle it with similar ads.

Turning to Berger, he said: "You outlawed

block-booking when you were really aiming

at blind buying. If we had block-booking

now we would have plenty of pictures and

we could refuse to play advanced admissions

on 'Duel in the Sun' or 'Best Years of Our


"Berger should ask all the industry exhibitor

leaders to get together and form one big

exhibitor organization. Instead of spending

that money in newspapers he should

spend it in tradepapers to further a move

for one organization."

Maxwell Gillis, district manager for Remanager

for RKO: Jack Byrnes of MGM,

public: Leon J. Bamberger sales promotion

Mark Silver of United Artists and Sam Shain,

new public and exhibitor relations director

for 20th-Fox, spoke earlier during the session.


President Describes

Unique Tax Fight in NJ.

ATLANTIC CITY—Here in the only New

Jersey city which succeeded in getting a new

ticket tax into operati6n this year, Edward

Lachman, president of New Jersey Allied, described

the organization of an antitax battle

that was unique in the country last winter

and still is.

Allied Joined in the fight with all the

major and independent circuits in the state

and organized the Federation of New Jersey

Theatre Owners. It lost its fight against

the Atlantic City tax bill, but succeeded in

preventing the spread of this new three per

cert ticket tax to other cities.




Beefsteak, Beer, HandlebarMustaches,

Feature Nostalgic 'Perils


"PERILS OF PAULINE" ALUMNAE—Actors, the director and the dance director

of the original Pearl White serial, "The Perils of Pauline," were honored guests at the

Paramount luncheon at the Hotel Astor which preceded a screening of the new Technicolor

"Perils." Seated on the dais, left to right, are Ray Walker, com|Miser of the "Poor

Pauline" song; Violet Woods, dance director; Harry Woods, actor; Donald Mackenzie,

director; Milton Berle, Sidney Blackmer, Dan Courtney and Peter Barbicr, actors.

NEW YORK— Paramounfs much publicized

trek from the A.stor Hotel to the Comet

_ Theatre, operated by

Mrs. Ruth Anson at

100 Third Ave., for a

special .screenins; if

"The Perils of Pauline"

went off on

schedule in the pouring

rain on Tuesday

(June 24 1. About 150

rci)resentallves of the

magazine, radio,

newspaper and trade

press and a group of

alumnae from the

old Pearl White serial,

"The Perils of

MRS. RUTH ANSON Pauline." turned out

for the affair.

Barney Balaban, president of the company;

Leonard H. Goldenson, president of Paramount

Theatres Service Corp., and A. H.

Blank, head of Ti-I-States Theatre Corp. and

Central States Theatre Corp., also were present.

Luncheon guests arriving at the hotel on

44th Street and Broadway saw curious crowds

staring at n lineup of ten old automobilesvintage

lOlO-lDl,"}—at the front entrance.

These cars supplied transportation from the

hotel to the theatre.

The company succeeded In recreating the

nostalgic atmosphere of the prewar era

War I. that Is). Black cardboard

Imndlebar mustaches were distributed to the

male guest* at the luncheon. A quintet of

lovely models dressed In costumes slmlllar

to lho.se worn by Betty Hutlon In Paramounfs

new "Perils" was on hand to greet

the guests. Another novel touch was the

group of men dre.s.sed In uniforms worn by

the New York police force about the turn of

the century la few years before the Pearl

White period' and a six-plece band which

played rollicking tunes all through luncheon.

Necklaces of pearls, pronounced "perils"

by the Paramount publicity department, were

presented to the feminine guests. The menu

featured beefsteak and beer.

On the dais were Ray Walker, composer of

the "Poor Pauline" song played in the original

Pearl White serial: Harry Woods, actor

in the serial; Violet Woods, dance director;

Donald Mackenzie, director of the 20-chapter

film; Sidney Blackmer, Dan Courtney,

and Peter Barbier. actors, and Milton Berle.

who played a baby in the first "Perils ' back

in 1914.

Berle commented on the red-chcckerod

cloths on the tables and the old Pearl White

serial posters tacked on the walls of the

luncheon room: "The place looks like it was

decorated by Langley Collyer." he said.

It was raining hard when the guests began

piling into the old cars. Some of the

cars were open. Others had canvas tops

which leaked.

The more daring press repre.sentatives

leaped on the open top cars. Others huddled

together in the remaining cars. If the

canvas tops didn't leak, the sides did. Several

buses also were on hand to carry the

less Intrepid guests to the screening.

The entourage weaved through traffic

down Broadway, east on 14th Street and

.south again to 12th Street and Third Ave.

Traffic policemen gaped. Little boys Jeered:

"Get a hor.se." Other bystanders frankly

were amazed. Some figured It was a publicity

stunt. Others gave up.

The traffic was heaviest through the garment

Industry district. Several cars were

hemmed In by big buses.

Once at the theatre everyone was helped

to the sidewalk. Inside the old Comet Theatre,

which played the Pearl White thriller

about 33 years ago. the guests saw a chapter

from "Exploits of Elaine." another Pearl

White serial: an old newsreel and Paramount's

new Technicolor version of "The

Perils of Pauline." Mrs. Anson was a charming


Up N.Y. Really Tax;

Theatremen Are Hit

NEW YORK—Theatre owners in New York

City will pay higher taxes on real estate

during the 1947-48 fiscal year in all five

boroughs. The base tax rate for the city has

been Increased about 19 points over the rate

of S2.70 for the current year by the city council.

Additional imposts have been added by

the separate boroughs.

Queens property owners will pay the heaviest

real estate levy. The Queens rate has

been set at $3.06 for each $100 of assessed

valuation, compared to $2 86 during the year

just ending.

The new real estate tax rates are effective

July 1. Each year the city council is required

to set the basic tax rate by June 25.

New rates for the other boroughs are:

Manhattan— $3.01 compared to $2.86 on each

$100 of assessed valuation during 1946-47:

The Bronx— S2.98 compared to $2.79 this year:

Brooklyn—S3 01 compared to $2.82: Richmond

—$2.98 compared to $2.79.

The Queens rate is about 20 points over

the borough tax rate for the current year.

The total assessed valuation on real estate

in the five boroughs was reported by the city

council as $16,938,467,453. Charles E. Keegan

of the city council finance committee said

the city's total expense budget for the coming

fiscal year will be $1,031,961,754. Real

estate taxes will provide S489,.430.406 of this


Baltimore Harlem Theatre

Robbed by Armed Bandit

BALTIMORE—An armed bandit robbed

the Rome circuit s Harlem Theatre here of

$520 the night of June 22. The money was

the entire day's receipts. The Harlem is one

of the biggest Negro theatres in the city.

Dorothy Holton. cashier, told police she

though the man was joking when he said,

•Give me that money over there." and pointed

to the bills stacked under the counter. But

he backed up his demand with a pistol and

a threat of death. William Zell, manager,

was notified and called the police.

.MOTOR TROUBLE—The group of

special policemen at the luncheon helped

push one of the cars that developed motor

trouble. This is one of the open top

models. Milton Berle, left, and Dan

Courtney, cheered them on.

46 BOXOFFICE :: June 28, 1947



. . James

. . Maurice

. . M.

, ,

. . Ernest

. . 7am

lew Orleans' Solid

Broadway Bow

\EW YORK—"New Orleans" went over

; at the Winter Garden during its opening

I k. Elsewhere along Broadway, the grosses

le generally hit by the weather. New

Ilk had its first sunny weekend in weeks

(1 the parks, beaches and highways were

wded with plea.sure-seekers.

^However, enough film patrons did stay in

A n to help fill the Music Hall, where

[rieat Expectations" was playing: the Roxy.

ore "The Miracle on 34th Street" was the

awing card, the Paramount for "Dear Ruth"

(: the Hollywood for "Possessed."

(Average is 100)

It r— Best Years ol Our Lives (RKO), 31sl wk

la idway—Henry V (UA), 3rd wk

T| itol—High Barbaree (MGM). plus stage

;.ow, 3rd wk

|li»rion—The Web (U I), 3rd wk

Icoe—Private Affairs o( Bel Ami lUA), 2d wk

Triam—Drums Along the Mohawk and Swanee

River {20th-Fox}, reissues, 2nd wk

tl ywood—Possessed (WB), 4th wk _...

|e ,v"s State—Lost Honeymoon (E-L), plus

'3lge show 90

11 ice—Woman on the Beach (RKO), 3rd wk 76

pr amount—Dear Ruth (Para), plus stage

iliow, 2nd wk

Avenue—Lady Surrenders (U-I)

Iic-.io Citv Music Hall—Great Expectations

1(^-1), plus stage show. 5'h wk „

fa to—My Brother Talks to Horses (MGM)

Iv ili— It Happened on Fiith Avenue (Mono),

>2nd wk

>>/—Miracle on 34lh Street (20th-Fbx), plus

s'age show, 2nd wk

rand—Cheyenne (WB), plus stage show,

:Td wk

Ic'oria-Duel in the Sun (SRO), 2nd wk,,

-^lurn engagement

Iiriter Garden—New Orleans (UA)









,. 30


,. 83

, 65


,. 78

. 89


?uel in Sun' Is Buffalo Winner

|y Margin of 180 Per Cent

. BUFFALO—"Duel in the Sun" is still in

111" lead by a wide margin. "Born to Kill"

Ind another from RKO were good at the

je:itury. So were "The Trouble With Wom-


|n "Seven Were Saved" at the Great

lakes. Weather has been sultry and vaca-

|ions have started for thousands of Buf-


I.u ialo—Dishonored Lady (WB), Fun on a

li Weekend (UA) 92

IWal Lakes—The Trouble With Women (Para);

Seven Were Saved iPara) 100

i; podrome—Duel in the Sun (SRO), 2nd

t. wk _ 280

[aayette—Mr. District Attorney (Col);

King o( the Wild Horses (Col) 95

re h—Cheyenne iWB), 2nd d t wk 74

pi Centurv—Bom to Kill (RKO); Likely

Slory (RKO) 100

^ilm Men to Speed Drive

'or UJA; Rally Planned

•^EW YORK—The United Jewish Appeal

ii :ve in the New York area will be speeded

ii to meet the $2,100,000 quota. Plans for i

uicheon rally to be held at the Hotel Astor

if on July 15 were discussed by industry

e; ders at a meeting in the College room of

h- hotel on Monday (June 23 1.

Matthew Fox, New York co-chairman, preu

ed. He reported that "a little over $500,-

iOj has been raised in this area." Spyros

Jljuras, nonsectarian chairman for the inii-5try,

pledged full support. David Weint'

ok also spoke. Each film company will be

e jresented by its own special committee at

h ; luncheon rally.

)ther members of the film steering comn

'tee for the New York area attending the

n eting including Jack Cohn, Max A. Cohen,

3 orge Dembow, Harry Goldberg, Leonard

3 Idenson, Irving Greenfield, Arthur Israel

ir Julius Joelson, Malcolm Kingsberg, Dr.

[? dor Lubin, Arthur L, Mayer, Charles B.

M iss, Louis A. Novins, Henry Randel, Sam

R .izler, Sam Shain, Adolph Schimel, Max

W)lff, Abe Schneider, Ed Rugoff and Sol A,

Si hwartz.


\irilliaiii K. ISodgcrs returned from a threeday

trip to Chicago . L. Simons, assistant

to H. M. Richey, is back from San

Antonio . Allen, head of Warner

News, is on the coa.st to make arrangemen's

to transfer his headquarters to New York.

He and his family will return here some

time in July.


Georsv Weltncr, president of Paramount

International, returned from .studio conferences

with other company executives . ,

Nick Mamuls of Vanguard will handle unit

publicity during the New York shooting of

"Portrait of Jennie." Mamuls will be assisted

by Mel Strau.ss, foreign publicity contact.


Lester Cohen, manager for Warner Bros, in

Panama, is vacationing here Paul H.

Crane, export traffic




for Loew's

Iiiternational, celebrated his 25th year with

the company . John B. Nathan, Paramount


. .

manager for continental Europe,

North Africa and the middle east, is back in

New York,


, . . William

Agnes McLaughlin is celebrating her silver

anniversary with the Warner exvhange

Hugh Owen, Paramount eastern and southern

division sales manager, attended a fourday

branch conference in Atlanta

Pine and William Thomas, whose prod-

uct is released by Paramount, are attending

home office conferences,

. . . Clark

Lillian Marlowe, secretary to A. W. Schwalberg,

vice-president of Eagle-Lion, will be

married July 12 to Walter Nelling at the Little

Church Around the Corner

Gable returned to the coast.

Wallace Beery will leave for Europe in the

near future . N. Wolf, assistant

to H. M. Richey, is back from a week's

visit to the MGM studio . . . Donna Reed is

back in Hollywood.

Virginia Welles and Mort Nathanson of

the Paramount publicity department were in

Detroit where Miss Welles made a series of

radio appearances. Before proceeding to



Moore (center), star of the first .Allied

Artists production, "It Happened on Fifth

Avenue," surrounded by Paul Domingo

(left) and Ong Chin Kun (right), manager

and director, respectively, of the

iNIalaya Film Exchange, .Singapore. .Monogram

distributors, at the Cancer Fund

benefit opening of the picture at the

Rivoli, New York City.


The brand new upright sign, shown

going into place on Loew's State building

on Times Square, will eclipse four stories

on the theatre front. Measuring 100 feet

from top to bottom, the monster creation

contains 4,000 electric bulbs, three-quarters

of a mile of neon, 80 transformers

and hundreds of miles of wiring. The

new sign will be officially switched on

with appropriate Broadway ballyhoo and

important figures in show business in attendance.

, . .

Hollywood, she will visit her home town,

Wausau, Wis, . Harry Goldberg, director of


. .

and publicity for Warner Theatres,

visited Cleveland and Pittsburgh

Yves Montand, French singer, will arrive here

shortly on his way to the coast.

Eddie Buzzell, MGM director, returned to

the coast , , . Norman H, Moray, short subject

sales manager for Warner Bros., returned

from a series of conferences at the studio.

. . .

Agnes Moorehead is in town . Clark

of the Warner .studio publicity department is

visiting New York in conection with commercial

tieups on forthcoming product

James Stewart is at the Waldorf.

Curtis Mitchell and Ben Washer were in

Atlanta, Detroit, Kansas City and Minneapolis

for conferences on the publicity campaign

for "Welcome Stranger" . . . Henry

Ginsberg, Paramount vice-president in

charge of production and studio operation,

is here for home office conferences.

Eileen Kaplan and Arthur I. Weinberg, son

of Louis Weinberg, Columbia circuit sales

executive, announced their engagement June

26 . . . Diana Lewis is at the Waldorf . . .

Margaret Johnston arrived on the Queen

Elizabeth for a two-week stay.

Paramount executives and home office employes

held their annual outing June 25 at,

the Longshore Country club . . . Charles M.

Reagan is in Chicago to confer with Paramount

district manager Allen Usher and

Balaban & Katz executives . Emerling,

advertising and publicity head of Loew's,

is visiting Boston and Providence.

James R. Grainger and Edward L. Walton,

a.ssistant general sales manager for Republic,

are back at the home office after a

district managers' meeting in Chicago . .


Edward D. Cohen, 20th-Fox supervisor for

Latin America, J. Carlo Bavetta and William

W. Sullivan, South American district sales

managers, are in New York to confer with

Murray Silverstone prior to Silverstone's departure

for Europe July 2,

3CX0FFICE :: June 28, 1947 47

. . . Adolph

. . Reissue

. . Joiinee





TVive Willig, who operates the Auto-Vlslon

In East Greenbush, Is reported to havf

broken ground for another drlve-ln near

Springfield. Mass. Due to topographical conditions.

Involving work on a hUl. the drlve-ln

win probably not open until next year. WlUig

Is former operator of the Rivoll In Schenectady.

His Auto-Vlslon, first drlve-ln In the

Albany territory, was opened three years ago.

Jor Gottesman, now buying and booking

for the Grand hotel, Highmount. In the Catsskills,

visited Fllmrow this week. The hotel

Is playing pictures Wednesdays and Sundays.

Other shoppers in town were Sam Davis of

the Phoenicia, Phoenicia; George Thornton

of the Orpheum. Saugertles, and Orpheum.

TiinnersvlUe, and Morris Schulman of the

Gaiety, Inlet.

The Fox Family club held Its annual outing

Wedne.sday at Crooked Lake hotel. Bill

Murray, assistant booker. Is president of the

organization. Helen Wispcr and Mrs. Doris

Senecal served on the arrangements committee

. of the old Al Jolson picture,

"Go Into Your Dance," failed to come

up to expectations at the Strand.

Donors of prizes for the Variety Club golf

tournament Included the Fabian, Warner.

Schlne. Smalley and Benton circuits, Upstate

Theatres, Mrs. Margaret Buckley of the General

Stark in Bennington, Vt.: Jim Papayanakos

of Potsdam; Sam Rosenblatt of Watervllet;

C. J. Latta, zone manager for Warner.s;

Jack Goldberg, Metro; Max Westebbe. RKO;

Ray Smith, Warners exchange: Alton Mendelson

of B. T. Babbitt Co.. and W. W. Farley,

exchange and theatre owner.

Milt Schosbern, manager of Fabian's

Grand, left for a week's vacation in Canada.

Frank Cunningham, assistant, took over

Bill Ro.scnow is

. . .

the new Buffalo and Albany

representative for SRO. He worked with

Paramount as a booker here and In Buffalo

Edman. NSS salesman, checked

In for a two-week stay after a fortnight in

New Haven . . . MGM held an evening preview

of "The Hucksters" at the 20th-Fox

screening room.

Al Miirchelti, U-I head booker, underwent

an operation In Memorial hospital . . . Another

surgery patient, Johnny Guttuso, assistant

manager of the Palace, is making slow

recovery at Albany hospital. His job is being

filled temporarily by Vic Ganett of the State,


Cornrllu.*) McCabe, head shipper for Warners,

was Installed as president of B43, union

of exchange service per.sonnel, at a meeting

In Carmen's hall. He succeeds Wayne Carlgnnn,

20th-F()X head .shipper. Other officers

of th« local are Jim Tunney, Universal .shipper,

vice-president; Tom Carroll, Republic

.shipper, recording .secretary, and Earl Kastcn,

a.sslstant 20th-Fox shipper, treasurer.

These officers will serve until 1949.

Herman Rlpp.H, assistant MGM dlvLslon

manager, checked In from a trip that took

him to Boston and New 'Vork. He .said the

report ho had entered a hospital for an operation

was untrue . Shea, daughter

of Mrs. Katherlnc Shea, RIpps' secretary,

received a certificate" as medical technologist

at Albany College uf Pharmacy.



630 Ninth Av«., N*w York City


Rio demonstrates her skill at posing in

front of a camera by using the doorway

of a plane as a frame as she leaves New

York for her home in C'ovcoacan, Mexico,

after a New York iioliday. She recently

made "The Fugitive" for RKO.

Dopp Can't See Drop

In Admissions Now

ALBANY- -Clarence Dopp. operator of

theatres in Johnstown, Frankfort. Poland

and Northville. joins in prevalent discussion

on admission prices with the observation

that a reduction just now would have to be

contingent upon a general cut in all industry


He simply doesn't see how exhibitors.

especially in the smaller towns, could reduce

prices while film rentals, supplies, labor

and other e.s.sentials remain at present levels.

Especially, he adds, "since we don't know

whether inflation or deflation is on the way."

Dopp, who say he's a "conservative." declares:

"We'll have to stew around for a

while until everybody decides he or she must

work harder and produce more. I can't

give you the answer to cutting motion picture

operating costs. We could cut down

on newspaper ads. of course, but that would

be shortsighted. We could cut down on electric

lights and a few other items, but that

wouldn't be so smart either."

After 31 years in the industry, this operator

concludes that the average small town operator

has attained his maximum potential

Insofar as patrons are concerned, and that

the trouble lies In the low scale of prices at

which the movies started. Thus the public

became accustomed to seeing pictures at a

very low price.

Fulton Goes to First Run

NEW YORK—The Fulton, a 900-seat legitimate

theatre on West 46th Street, will become

a New York first run film hou.se during

the latter part of June, according to

Maurice Maurer, who manages the theatre

properties of the City Investing Co., owner

of the house. The house will play Britishmade

pictures, .starting with "Green for

Danger." distributed In the U.S. bv Eagle-


Installation of projection and sound equipment

was completed during the week. The

Fulton, one of the most desirable legitimate

houses which played "Another Part of the

Forest" during most of the 1946-47 season,

will probably revert to stage plays during the

winter season, Maurer said.

Wage Hikes Granied

Distributor Staffs


NEW YORK—The motion picture hom f

office employes union, local H63. lATSi-

.settled contract talks with six companiei

during the week. Two new contracts werl

signed with News of the Day and the MG>I

Music Publishing Co. and Robbins, Feist


Miller. Additional wage agreements wer

signed with four other companies, Warner:'

Ace Film Laboratories, the Warner Musil

Publishing Co.. Remick, Harms & Whitmarf

and Paramount News.

The union also reached an agreement wit P

Pathe Industries. Inc., to start contrac'

negotiations for employes at the Boundbroo!'

studio and the new Pathe studio at Ea;'

106th street.

Wage hikes of from S4 to S7, approximate!,'

12 per cent, were granted to employes si,

Warners. Ace. and Remick. Harms & Whii

mark. Minimum wages for various classi.

fications also were increased. The preset.:

contract with these companies expires Ma|

31. 1948.


Increases of from 12 to 20 per cent wei'

granted home office workers at News of th'

Day, plus a 37 '--hour week. The new cor''

tract for Robbins, Feist & Miller employtprovides

wage boosts of approximately 1'

per cent. Six separate job classif icatloi

were set at the newsreel company. i

At Paramount News, workers were give.

increases of about 12 'j per cent, retroacti''

to Dec. 1, 1946, when the old union contrac;,

expired. In addition the minimum was;

clas-sifications were increased about 10 p

. . Lois

. . Jane

. . Frances

. . Elizabeth


WASHINGTON Government, Defendants

Miss Helen I'lman contemplates opening

her new Boulevard Theatre. Salisbury,

M(; . on Monday, June 30 . . . Albert and

iiiirgaret Landgraf have a new nephew, John

kalph ... At Republic. Rose Weast. contract

;leik, is vacationing. Ditto Cashier Bernice

knhn in Atlantic City . . . Bookkeeper Esther

Ho.lges is a lucky girl: she has found a new

\partment .

Shuniaker is the new

levk typist.

The K-B Amusement Co. Is planning to

juild a 1,000-seat theatre In Suitland. Md.,

with shopping center and parking lot . . .

Goldie Poms Is the new clerk-typist at Columbia


Michalson. daughter of 20th-

'Fox exploiteer, graduated from junior high

Whool last week. She and her mother left

for Port Chester. N. Y. on Thursday where

they will spend several weeks visiting Mrs.

Miihalson's folks.

Sirs. Bill Hoyle, with daughter Barbara and

son Billy jr., have gone to Annapolis. Md.,

where they have opened their beach home.

Bill, District Theatre's head of publicity, is




bachelor hall . . . Morton Gerber went

Mew York to spend the weekend with his

After eight years the Howard

. . .

Theatre again will inaugurate Saturday midnipht

stage shows, effective July 5 . . .


Morris, booking department, is vacationing

in Connecticut and Fritz Hoffman jr..

accounting department, is spending his vacation

in Illinois.

Morris Mechanic came in from Baltimore

to visit the local 20th-Fox exchange. He and

Bill Michalson arranged a terrific tieup with

GutUnaji's department store in Baltimore

in conjunction with the showing of "Miracle

on 34th Street" at the New Theatre. Guttmiin's

took full-page ads saluting the picture

and advertised the "Miracle" on Lexington

Street, where their store is located. New

York Macy's came back the following day

and placed a 300-line ad in the Baltimore

papers in acknowledgment of Guttman's ad.

Bill Weinberg, eastern agent for Hygienic

Productions, accompanied by his charming

wile, visited Baltimore and Washington in


the interest of his new production,

. and Dad" . . PRC's Florence Carden is vacationing

in Burlington, Iowa Frances

Rader and Mary Ellen Myers

. . .

are the new

Monogram's Bill Gearing

clerk-typists . . .

ha,', returned to his booking desk after a

Lilliam Shome has

couple of weeks illness . . .


manager, visited

Harry Martin, U-I branch

Hunter Perry and Jack Katz in Charlottesville

this week . . . Caroline Badnarek has

resigned . . . "Pat" Sheedy is the new biller

and Carol Dotson and Jean Booth just

Pete Badess?.

came In this week al.so . . .

Paramount shipper, is the daddy of a daughter

born on Monday .


former secretary, gave birth to a daughter

on the same day .

Pennenburg is

vacationing in New York.

Clayton Bond jr., son of Warners executive

Clayton Bond, is the new salesman at

United Artists. He replaces Ollie Wog who

resismed to go to the west coast . . . Lillian

Kleigman is the new "hello" girl and Jean

Standard is the new typist .


. . Ann

stenographer, replaced Norma Shipe who resigned

to go with Selznick, and Lois Simonton

replaces Virginia Rudolfi as booking


"Voice of Theatre Speakers"


Work on Appeal Briefs

Lends Money to Youths;

Sufiers No Vandalism

IrvinRton, N. J.—David A. Basile. owner

of the Kex, is running matinees for children

again this summer as a means of

caterins to his juvenile trade, with whom

lie gets along famously.

Ba.sile ingratiates himself with the

youngsters even to the extent of lending

them the price of a ticket when they are

broke. He says that in 99 per cent of the

cases the loans are promptly repaid.

The Rex runs no matinees during the

winter but Basile put them into effect for

the summer season last year, largely to

help keep the town's children off the

streets. It is a paying proposition, too.

Basile said that, as a result of his work

with the youngsters, he has no vandalism.

"I guess they are all good kids in the

neighborhood," he said. "I never bar one

of them. If any difficulty arises, I take

the kid into the office and talk to him,

then send him back to see the show."

Unger to Hold N.Y. Meeting

For UA District Heads

NEW YORK— J. J. Unger. United Artists

general .sales manager, will conduct a threeday

district managers' sales conference July

8 to July 10 at the Waldorf-Astoria hotel

Edward M. Schnitzer, eastern and Canadian

sales manager, and Maury Orr, western sales

manager, will assist Unger in conducting the


District managers attending will be layton

Eastman, New England; Jack Ellis, New

York; Mark N. Silver, Pennsylvania-Washington;

Fred M. Jack, southern; Rud Lohrenz,

mid western; Moe Dudelson, central;

C. W. Allen, pririe; W. E. Callaway, western,

and Charles S. Chaplin. Canadian general

manager. Home office executives attending

will include H. D. Buckley, head of domestic

operations; Paul N. Lazarus jr., advertising

and publicity director; Paul N. Lazarus sr.,

contract manager, and Abe Dickstein, Robert

Goldfarb and Jack Wrege, all of the home

office sales staff.

NEW YORK—The defendants and the

goverimicnt anticipated the deci.sion of the

supreme court to hear their appeals on the

antitru.st decree. At least ten days before

the deci.sion was handed down June 23. the

government attorneys and lawyers for the

defendants either were already planning or

actually writing the briefs which are .scheduled

to be submitted to the high court justices

30 days before the hearing is held. (Now

that the court has taken jurisdiction, this

hearing will probably be held late next fall.)

Universal has already started to work on

its brief. This document is being prepared

by Thomas C. Cooke, who also prepared the

appeal last winter for the company.

Universal, Columbia and United Artists

will file separate briefs. They have objected

to different parts of the decree for different

reasons, and in their briefs they will concentrate

on these points. For instance. Universal

will concentrate on the ban against

franchises; Columbia on competitive bidding

and conditional selling, and United Artists

on price-fixing.

The Big Five—RKO. 20th-Fox. Warners.

Paramount and Loew's—are planning to submit

a joint brief because they have appealed

the decree on similar grounds, and have

similar interests In having certain provisions

revised or eliminated. A joint brief will

avoid duplication of arguments, thereby makmg

the supreme court's job easier.

In their appeal last wintar the Big Five attacked

the restrictions on theatre expansion,

clearances, pools, price-fixing and the elimination

of the arbitration system. In addition.

Paramount attacked competitive bidding.

The brief will probably concentrate on the

restrictions covering theatre expansion,

clearances and arbitration.

The law firms of the Big Five are planning

to organize a committee of lawyers to map

out the brief. Specific provisions of the decree

will be as.signed to individual lawyers,

who will work on their task all summer.

The government, unlike the defendants,

will not be able to divide the task of preparing

its brief. Since it appealed all of the decree

except the provision ending arbitration, its

brief will be a comprehensive document covering

distribution and theatre ownership provisions.

Harold Lasser. who helped prepare the U.S.

appeal, is now at work on the brief.

20TH- FOX SALES HEADS HONORED—Andrew W. Smith jr., general sales manager;

William C. Gehring, assistant general sales manager, and Ray .Moon, northeast

division manager, newly promoted sales executives of 20th-Fox, are honored at an

exhibitor-sponsored luncheon at the Hotel .Astor. New I'ork City. Left to right—Sam

Rinzler, Harry Brandt, Joseph Bcrnhard, Smith, Ted Gamble and Spyros P. .Skouras.

3X0mCE ;: June 28, 1947 N






Harry G. Black Dies

In Miami Hospital

NEW YORK— Haro' G. Black, 47. general

manager In Stalen Island for theatres of

the Fabian Theatres Corp., died June 23 at

Alton ho.%pltal, Miami, of a heart aliment.

He had been on sick leave in Florida for the

past two years. Black, who Joined the

Fabian circuit in 1934. had previously been

with the Schlne theatre Interests In upper

New York and In Virginia and Ohio and with

the Walter Reade circuit in New Jersey.

Surviving are his widow, Bebe Klein Black,

a former dance producer known as Bebe

Clyde: a brother. Samuel, and two sisters.

Mrs. Jean Rae and Mrs. Mildred Wilkinson.

Frederick 1'. Elliott

ALBANY- -Frederick P. Elliott, for many

years operator of the Clinton Square, a first

run house in the silent days, died at his

home here June 21. In the real estate business

after leaving the motion picture field

alKiut a dozen years ago, Elliott is survived

by his wife, a son and two married daughters.

Elliott operated the Clinton Square in a

converted church. In about 1924 the late

Chris Buckley leased the house. Alex Sayles.

present manager of the Palace, across the

street from the Clinton Square site, got his

first Job in Elliott's house.

r.iay Stringer

NEW YORK—Funeral services for May

Stringer, Warner Bros, home office receptionist

who died June 21. were held at the

Church of the Sacred Heart. Brooklyn. June

24. Miss Stringer.' who started with Warner

Bros. 24 years ago, was the oldest company

receptionist In years of service.

WB to Rename Hollywood

The Warner Theatre

NKW YORK- The HniiywiHicI Tlieatre on

Broadway will be iciunnid the Warner

Augu.st 15 when "Life Willi Father" opens.

The hou.se was opened by Warners in 1930

a.s their first theatre to be built especially

for talking motion pictures. At that time the

company operated a Warner Theatre directly

acro.ss Broadway where the first talking

picture, "LlRhts of New York," had its New

York opening. This house is now operated

by Harry Brandt as the Republic. Warners

al.so operate another Broadway first run, the

Strand, which has a combination film and

"In person" policy.

Westrex Executive Leaves

On Latin American Tour

NEW YORK (J. C. John.son, n.sslstanl

chief of rnglneerliig for Westrex Corp.. foreign

subsidiary for Western Electric Co.. has

left on a 16-week trip to Latin America to

train company field engineers on new technical

developments and equipment. He will

visit 11 key cities In the area. One of the

developments John.son will Introduce Is the

new testing equipment to make Latin American

repair and maintenance standards on

film equipment comparable with those In

the U.S. Similar trips are being planned

for other Westri'x engineers.

Guliitan Wilton Thaatr*




Ralph R. Doyle, RKO managing director

for .Australasia, who will attend the company's

sales convention July 7-9, visits

the home office in New York.

Birdwell to Sell 'Verdoux';

Trailers 'Condition' Fans

HOLLYWOOD -With the retention of Russell

Birdwell by Charles Chaplin to create

and conduct a special selling campaign on

the producer's "Monsi-ur Verdoux." first

Birdwellian exploitation move was decision

to use two trailers in introducing the feature

to theatre audiences.

Designed to condition the picture-going

public to a "weird pattern of comedy and

drama." the trailers feature the slogan:

"Chaplin Changes! C?n you?"

First trailer empha.slzes that Chaplin has

abandoned the derby hat. cane and baggy

pants, while the second, which will play

theatres during the week preceding the

.showing of picture, warns the public to be

conditioned "for something never before seen

on the screen."

Chaplin representatives are l.-.unching a

special campaign to prevail upon theatre

managers to screen both trailers.

RKO Annual Sales Meeting

In New York Ninth Time

NEW YORK — The RKO Radio annual

sales meeting, scheduled for July 7-9 at the

Waldorf Astoria, marks the ninth time the

sessions have been held in New York City in

16 years of the company's sales meetings.

New York meetings also took place in 1936-

37. 1939-40, 1940-41, 1941-42, 1942-43, 1943-44,

1944-45 and 1946-47. Chicago, which started

off the.se meetings In 1932-33. also had them

there In 1934-35 and 1935-36. RKO convened

in Hollywood in 1937-38. For 1945-46. regional

metlngs were held in New York. Cincinnati,

Chicago and Los Angeles, due to

wartime restrictions. The same plan has

been followed in 1933-34 when meetings were

held in New York, San Francisco and Chicago.

Tliere was no formal sales meeting for


French Poll Picks Stars

NEW YORK—Bette DavLs and Gary

Cooper have been selected as the most popular

film stars in Prance In the annui.-. poll

conducted by Clnevie. film publication.




Lenticolor, Ltd.: To conduct an importexport

motion picture, photographic and

television business: capital stock. $100,150-

10.000 shares preferred at SIO par. 1.500 common

at ten cents par; incorporators: W. E

Lindenmuth. E. B. Henley and J. G. Heiges.

New York.

E. J. Barnes & Co., Inc.: Motion pictures:

SIOO.OOO: incorporators. Emory J. Bamea >

Martha C. Barnes, and Jesse C. Barnes.


Lasuff, Inc.: To operate theatres and gen- >

eral amusements: incorporators, Antonia

Mossi, Marcuerite Kneeling and Celia Chast.

Movie Quiz Time: Motion picture busi-.[.

ness; incorporators, Robert Earl Lankton, ..

Harriet Lankton and Glorice Moore.

Set 6 20th-Fox Releases

During June and July


NEW YORK—Twentieth-Fox will release


features during June and '

July, according


to Andrew W. Smith jr.. general sales manager.

Three each are scheduled for both

months. One :

reissue is included in the June


June releases include "Miracle on 34lh i


Street." featuring Maureen O'Hara and John

Payne: "Moss Rose." with Peggy Cummin-. J

and Victor Mature, and "Western Union."

rei.ssue starring Robert Young and Randolph


July releases are "Bob, Son of Battle."

Technicolor film with Lon McCallister and "

Peggy Ann Garner: "The Crimson Key.'-

featuring Kent Taylor and Doris Dowling.

and "Meet Me at Dawn." produced in England

by Marcel Hellman and starring William i,

Eythe. -,

Paper Shortage Curtails ^

Ads on Dutch Pictures

NEW YORK— Motion picture promotional'^

activities in Holland are virtually on a shoe-#

string basis, according to Nathan Ehrlich.*

publicity director of the Tuschinski Theatre

cliain there. Ehrlich is now in New York

studying American publicity and advertislnp

methods and renewing acquaintance wltl'^

officials of the Westrex Corp., foreign motloni'

picture equipment and service subsidiary ol

the Western Electric Co.

With paper supplies extremely limited. onl>>''

advertisements of exceptional importanc*.;

are being accepted In the single edition


three-colunui newspapers of from one t<

four pages. Ehrlich said. Some advertisint-

Is possible by the use of paper handbills

printed when .small amounts of paper an

available on application to the ministries.

WB Final 1946-47 Release


Opens in N.Y.July 18

NEW YORK— "Cry Wolf.' staiTing Erro'

Flynn and Barbara Stanwyck, the final re

lease on the Warner Bros. 1946-47 schedule

opens at the Strand Theatre July 18. follow

ing the run of "The Unfaithful."

First out-of-town dates are set for th'

Warner, AUantlc City, August 1. and thi-

Saenger. New Orleans, August 2. The plC;

ture will be nationally released In mlAi




^1, 1


50 BOXOFTICE :: Jime 28, W J







, hour,

, made



: from






! will devote his time to real estate . . . Milt

Columbia exploiteer. is recuperating

from an appendectomy in the Graduate hos-



. . Jack

. . Marking




Tl looks as though it will be an inteiestini;

summer theatre season this year in and

sr mnd Philadelphia. Luise Rainer. who

ivMce won the Academy award, will star in

pj lan of Lorraine," Ingrid Bergman's Bruadiw;iy

success, late in the summer. Horror

m.in Bela Lugosl is scheduled for "Arsenic

niid Old Lace" the week of June iO. Paula

jLiiwrence, Iriiia Baranova, and Uta Hagan

jwill be here in "Dark Eyes" July 14.

The Fox has stolen a march on the Calvert

whisky ads for "Miracle on 34th Street." Local

papers are carrying ads with half-column

icuts of folks in and around town reading,

r'Blank Blank Discovers a Miracle." Format

and wording resembles the Calvert ads which

'have attracted so much attention in these

'pnrts. It seems to be paying off pretty well.

"Miracle" replaces "Duel in the Sun" which

closes at the Fox this week. ... A tieup has

been arranged with N. Snellenburg & Co.

for a "Perils of Pauline" fashion show. The

show was held the evening of opening day of

tl.e film—Wednesday.

June 16 marked 30 years in the motion picture

business for George Higginbotham. He

st.irted at the Apollo and is now at Lewen

.Pizor's Tioga . Jaslow has acquired

distribution rights to the first Pale:,tinianfeature,

"The Great Betrayal" . . . Mort

;Magill has resigned as branch manager for

Artists. He came to Philadelphia

Pittsburgh more than ten years ago.

Nemez has sold his interests in the

Ideal and New Empress to Lou Berger. Nemez

Max Miller, public relations man for PRC-

E.igle-Lion. hurried from this city to Washiiifton

to arrange news photos of Frances

Rafferty. star of "Lost Honeymoon." and her



radio singer Bob Stanton, brother of

Dick Haymes. The couple were to have

stopped off for the pictures in the capital on

their way from Los Angeles to New York, but

plane couldn't land because of weather

After circling the airport for an

it moved on to Philadelphia.

The PRC-Eagle-Lion exchange is scheduled

tij move June 30 from its present cramped

quarters to the fifth floor of 1225 "Vine, recently

vacated by 'Warners . its

second change of policy within a month, the

Stanley 'Warner Capitol June 18 began presenting

two B pictures for the price of one

with "Shoot to Kill" and "Hard Boiled M.-,-


The local staff of the 'War Assets administration

feted retiring director Frank L. Mc-

Namee 'Wednesday with a dinner held at

Palumbia's. McNamee will resume his career

as an exhibitor . . . Ann La Motte.

WIP's "Memory Gal." was in an automobile

accident on her way to New York. She didn't

have enough money along to pay for the repairs

on her car, so she sar.g a couple of

her times to the garage man, who recognized

them and advanced credit.

Burglars Get Too Noisy,

Wind Up in Hoosegow

PHILADELPHIA—Two noisy burglars were

( iptured in the 'Walton Sunday when the

Ticket they made breaking in awakened

•Meepers in nearby apartments. At 3:50 a. m.

a drowsy caller informed police th.it for the

last ten minutes there had been suspiciou':

I oises in the rear of the building. Patrolman

with drawn pistols entered the theatre and

found the thieves crouched under seats.

BOXOFFICE :: June 28, 1947


Knox, who portrays the romantic lead

in Monogram-Allied Artists' "Black Gold,"

is shown with Charles Smakwitz, Albany,

general manager of Warner theatres in

New York state. The occasion was the

press party held at Farmers Market in

Los Ang-eles prior to the screening of the

Cinecolor film. Smakwitz was visiting in

the film capital for a series of conferences

at Warner studios.

Soak-the-Theatres Taxes

Have Exhibitors Worried



trend has exhibitors

perturbed. Warner Bros., now asking

that ordinances in Pottstown and AmVler

be voided by Montgomery county courts, is

contending that license fees should be only

nominal. But when they are placed at $1 a

performance, as Ambler is attempting, it

would run to nearly $1,500 a year. In Pottstown,

the borough take, based on the 5 per

cent on admissions being sought, would be

more than $10,000 annually. Ordinances in

both towns previously provided only $100 a

year, but Ambler never even tried to collect


Child Sleeps in Theatre

As Searchers Comb River

PHILADELPHIA—The sandman caught up

with 9-year-old Sandra Kirkwood as she

watched a show in the Riviera.

'When closing time came, she was asleep,

and slumped so low In her seat that nobody

noticed her. Her aunt, with whom she lives,

became alarmed at her failure to return

home, and notified the police.

After a search of the nearby Schuylkill

river banks, the police thought of the theatre.

They summoned Manager Nicholas Fiori who

opened the theatre. Sandra was still asleep.

Discharged Managers

Head Buffalo Union

BUFFALO— In what may be the opening

gun of a nationwide campaign to organize

motion picture theatre managers and assistant

managers, charge of unfair labor practices

have been filed with the New York

Labor Relations board here and aired before

that body by the Motion Picture Theatre

Operating Managers & Assistant Managers

Local 1, unaffiliated.

Richard Miller, discharged as manager of

Basil's Victoria Theatre on April 20. and

James Collins, discharged as manager of

Basil's Apollo Theatre, are president and

secretary respectively of the local which Miller

says is a union of theatre managers and

assistant managers which came into being

with the support of a "New York organization."

Miller said Local 1 was formed on April 10.

ten days before he was discharged. In hearings

before the board he charged he was dismissed

for his union activities.

"They (Basil brothers i out I was

the organizer." Miller said.

The charge of unfair labor practices and

the demand for a collective bargaining election

was aired in a four-day hearing before

the board, which reserved its decision for

about two weeks.

The union was represented by Peter J.

Crotty, highly regarded labor attorney. Basil's

was represented by Attorney Sidney B. Pfeiffer,

well known on Filmrow.

Miller said his union is associated with one

in New York which is battling with three

circuits there. Asked what the union's demands

are. Miller said simply that the present

salary range for managers and assistant

managers is "between $25 and $50 per week "

Patrons Leave Theatres

To See Rubbish Fire

PHILADELPHIA—Sixteen pieces of fire

apparatus and several hundred patrons from

the Stanley and Mastbaum theatres tied up

traffic in center city Sunday night. A pedestrian

discovered a rubbish fire in the small

alleyway behind the Stanley and pulled a box

alarm which brought a host of fire fighters

to the scene. Patrons of the Stanley

and the Mastbaum, on the next corner, attracted

by the noise and bustle, poured from

the theatres to watch firemen extinguish

the blaze. There was no panic or any attempt

to empty the theatres.

Milton Broudy Joins PRC

PHILADELPHIA — MUton Broudy has

joined PRC as salesman in the Scranton territory.

He is a graduate of the University of

Pittsburgh and served in' the army for four




H*neA4C4Mi ^cHe^it ScAee4i Game.


831 South Wabash Avenue Chicago, iHinois










W. J. Kupper Honored

At Farewell Dinner

NEW YORK—Friends and associates of

William J. Kupper, until recently general

sales manager for 20th-Fox, gave him a

farewell dinner in the Sen room of the

Waldorf-Astoria Monday night iJune i3i :

Nearly 200 were present.


Kupper will sail for London July 2 on the

Queen '

Elizabeth to take over as managing i

director for 20th-Fox in Great Britain.

William C. Gehring, assistant general sales


newly appointed managing director for 20ih-

Fox in Great Britain, thanks his associates for a diamond-studded platinum watch

given him by Spyros P. Skouras, president, and 200 of his friends at the 20th-Fox home

office at a surprise dinner for him at the \Valdorf-Astoria. Left to right: William J.

Kupper. W. ('. Gehring, .Skouras and A, VV. .Smith jr.

No Theatre Building in Australia

For Long Time, Says Ralph Doyle

NEW YORK- With 75 per cent of Australu.sla

.subject to theatre licensing by government

officials, the "down under" continent

Is like a "closed shop" for new exhibitors,

according to Ralph R. Doyle, RKO manager

In Australasia. Doyle, who arrived in

America June 20 after a five-day flight from

Sidney, will attend the RKO sales convention

July 7-9 before .sailing back home.

This government ruling, which has been in

exLstence for some time in every territory

except Victoria and western Australia, ".stops

progress," Doyle said. If the government

officials consider that a certain situation is

adequately covered by existing theatres that

"are maintained In the best public interest,

show the best pictures and are kept up to

date," the exhibitor can be guaranteed

against opposition. Warner Bros., which has

been fighting for a llcen.se for a showcase

theatre in Sydney, has the site but Is unlikely

to get the neces.sary llcen.sc, Doyle said. No

new theatre has been built In Sydney for 17

years and, with no theatre building possible

for another three years because housing

needs receive priority, it will be at least 20

years before any theatre building starts.

However, cxl.stlng exhibitors will be able to

get licenses for new hou.ses at that time, he



Despite a high adml.s-slon tax of 30 per

cent, adml-sslon prices are generally lower,

nccordltig t^o Doyle. "The public Is shopping;

for its entertainment with the result that

business Is 25 to 30 per cent off from the wartime

high." However, "Song of the South"

and "Notorious" are doing outstanding business

with the latter recently breaking the

all-lime record at the Regent, Sydney. Sydney,

with Its 1.300,000 population, and Melbourne,

with 1,000,000, and the territories

adjacent bring m about 55 per cent of RKO's

Austrnllnn revenue, he said. New Zealand

accounts for about 18 per cent.

Although there has been Utile more than

one picture yearly produced In Australia during

the past few years, film making will .soon

be stepped up by J. Arthur Rank, who plans

to go into continuous production with his

partiiers In Sydney who are awaiting shipment

of equipment to build an up-to-date

studio here. "The Overlanders," the Australian

outdoors film starring Chips Rafferty,

played almost every theatre in Australia,

Doyle said.

British-made pictures are

getting good playing time there but they do

their best business in theatres which stick to

an exclusively British policy. The Australians

prefer "escapist" entertainment and

have recently revolted against the "arbitrary

violence" of gangster films. There are no

Sunday shows there and a federal censor-

.ship board passes on every film before it receives

public showings.

Mobile 35mm operators take care of the

outlying sections of Australia and Doyle sees

no immediate field for 16mm product.

Goodman Heads New Firm

To Sell Discina Films

NEW YORK Morris Goodman, former

vice-president in charge of foreign sales for

Republic, and Discina Films of France have

organized Discina International Films Corp.

with offices at 250 West 57th St. The new

company will distribute Discina and American

product in the U.S., Canada and Latin


Goodman has been named president and

general manager of the new company. He

recently returned from Germany, where he

represented the MPEA, and is now visiting

Mexico and Cuba to set

up distribution deals

for Dl.scina International. The first two

films to be released by Discina are "L'Eternal

Retour" and "La Part de L'Ombre." They


have English titles.

Marett Head of BIS Group

NEW YORK—R. H. K. Marett has been

named director of the British Information

Services new films, publications and speakers

division. The division comprises the films,

film .strips, photographic displays, publications

and speakers departments. Thomas

Hodge hos been named deputy director.

manager, was toastmaster. On the dais were: ;

Spyros P. Skouras, W. C. Michel, Andrew W


Smith jr., Irving Zion, mayor of Lawrence, '

L. I., where Kupper has lived for some time, f

Joseph Moskowitz. Murray SUverstone, Don- !'

aid Henderson, Dan Miehalove, Charles

Schlaifer, Edmund Reek, Otto Koegel, W. J

Eadie and Ray Moon.


Kupper was presented a diamond-studded '

platinum watch by his associates, and Charles

Skouras, president of National Theatres, sent

a combination overnight bag and brief case.

Those present included: Mel Allen, Earl Allvuie, '

Lawrence Ayers, A. ]. Balaban. Abe BlumenAt«m

Morns Breggin, Frank Barry, Jack Bloom, S:3 .

Blumenstock, Nal Brower, Rodney Bush. Winter.


Burrhus, George Blenderman, Fred Bullock, Frani

Bryan, Alex Bearman, Marty Berrigan, Olto '

W ,

Bolle, Carlo Bowetla, loe Burke, Ulric Bell. Pro«p»:

Buranelli, John Caskey, Thomas J. Connors, Moms

Coplan, F. X. Carroll, E. H. Collins. Murray Chikoisky.

Seymour Cohen, Albert Cornlield, E. X Col- '

lahan, James Connolly, £. X. Callahan jr., Richard w

A. Carroll. 1

Harvey B. Day, Jack Darrock, Leon De Titta. Arthur

De Titta, Jack Dinan, Daniel Dougherty, Rich- }

ard De Rochemont, George Dickman, Wilfred Eodl*. .

George Eisele.


Alan Freedman, Joseph Farrlngton, John Femicola,

Roger Fern, Jules Fields, Steve Fitzgibbons, WilUaml

Freedman, Seymour Florin, Daniel Frankel, Edwinl

S. Eraser, Samuel Fishmon, Pete Fishman, J. A

Feloney, A. S. Gambee, Leonard Gaynor, George .

Generalis, Joseph Goldenberg, Abe Goodman, Moe -

Grassgreen, James Glynn. William Groskey, Roy L

Gerardi. Sam Germain.

Donald Henderson, Eric Haight. Jack Haney. Clarence

A. Hill, Joseph Holton, Nat Harris. Donu-'

Houlihan, Frank Irby, Leo Israel, Lamoyne lone^

Ted Jaediker, Edwin Kilroe, Arthur Knorr, David T

Kalz, Irving Kahn, William Krewer, William Kup-

per jr., Richard W- Kupper, Morris Kinzler. Frank,

Kelly, Moe Kurtz, Lou Kulller, Charles B. Kesco.



Lew Lehr, Jack Lang, Harry Lawrenson. Peter

Levathes, Isador Lancer. Ben Lowree, Edward Legi

Pewie, Harry Lerner, C. E. McCartney, E. M. Mc-


arland, Harry Mclntyre. Eugene Mctvoy, Edward

Mack, Harry Mersay, Mack Miller, Meyer Mishkin

Dorvid Mason, Charles Minck, John Messa, Inring '

Maas, A Mendelson. Norbert Murray, Jerry Novol.

William L. Naejel, Michael Nuzzola, David Om-.

stem, James O'Connor.

Fred J. Pride, Mike Pagano, Pal Patterson, lack

Painter. Joseph Pincus, John Peckow, Ralph Pielow.

Samuel Rauch. Harry Reinhardt, George RoberH.

Jonas Rosenfield. Joe Rosen, William Rowell

Murray Scher, Joseph St. Clair, Ben Simon. Son

Schlein. Sam Shorn, Louis Shanlield, Jack Sichelman.

Sterling Silliphant, Emanuel Silverstone, n

B Simonson, Dan Smoklen. Ed Solomon, Earl I

Sponable, Norman Steinberg, Arthur Sorenson, Art

Stromberg. Joe Seco. Stephen Stephens. T. A Shaw.

Moe Sanders, Murray SchaKor. Jack Salle. Ho")'

Spencer. Allen Silvcrbach. William Sulbvan. Hugh

Strong. Ed Sullivan, Arthur Steigler, Fred Shier,

Lowell Thomas, Edward Thorgersen, Paul Terry,

Arthur Tourtellot, William Tavernise, Henry Ungar.

Westbrook Van Voorhees, Boris Vermont. Jam**

Victory. William Weiss. William Werner. Les Whalen.

Christie Wilbert. Earl W Wingart. Sam Weintraub

Edward Weiss and Michael Soman

Women's Clubs Federation

Holds Film Luncheon

NEW YORK— Jennifer Jones was guest of

honor at a limchcon sponsored by the Fed-'

eratlon of Women's Clubs at the Hotel Commodore

June 27.

James Stewart, who Is In New York rehearsing

for the Broadway stage play, "HM't

vey," was presented with an award for "It si

a "wonderful Life," the best picture representing

American ideals.


:: June 28. 19471


Ijrilish !o Tax Films

\)n Earning Power

LONDON—The British eovernment has

l;tKen legislative steps to enable it to in-

Irtase the import duties on American films

By changing the basis on which duty is

[i/iiluated. Hugh Dalton. chancellor of the

jiXihequer. introduced a resolution in the


10 use of commons empowering the treasury

|j amend section 10 of the finance act of

|i);;o to include an assessment for duty in

Illation to the net profits expected to be

Tiade from exhibition of an imported film.

iT'Sent duty has little relation to a film's

Jfl^ble earnings.

Dalton told commons that Britain has

pent approximately $68,000,000 in each of

tie last three years on the importation of

jiierican films and he contended that ea;-ni;s

of British films in the United States

lare still relatively small."

Dalton's remarks on the limited dollar

r.iwing power of British films in America

aine after a speech given by Richard F.

?,Ush, lATSE president, at luncheon of the

utional Ass'n of Theatrical and Kine Emiloyes

in London, in which he warned against

Iveroptimism about British pictures. He said

they "would not put Hollywood out of business

because it has too much equipment,

noney and technique, as well as ideas, for

lat to happen."

ijregory Peck Gets Medal

'rom British Magazine

LONDON—Gregory Peck's performance in

Jspellbound" was named the best male acting

\l 1944 by Picturegoer, a leading British fan

nagazine" which awards annual gold medals

hat are considered among the most impor-

|ant prizes for motion picture art in the

British Isles. Michael Redgrave, starring in

The Captive Heart," and Michael 'Wilding,

lor his work in "Piccadilly Incident," both

Inglish stars, ran second and third.

Anna Neagle, British star, was cited for

the gold medal award for female players for

\f-T performance in "Piccadilly Incident." a

tiltn produced by her husband. Herbert 'Wilpcx

and not yet released in America. Ingrid

ergman was mentioned in third place for

''Spellbound," running behind Celia Johnson,

who won second mention for her work in

Brief Encounter."

House Passes Mundt Bill

By Vote of 272 to 97

WASHINGTON—Brushing aside the delaying

tactics of a group of "die-hard" oppi

nents the house this week by a suprisingly

large margin of 272 to 97 passed the Mundt

bill authorizing the State department to

continue its foreign information service,

wmch Includes the production and distributiin

of motion pictures.

At the same time the senate appropriations

Committee recommended a total of $13,000,000

fcT the program, $800,000 of which is earmarked

for the production and distribution

o: educational documentary films about the

US. The $13,000,000 total was $1,000,000 more

tian the amount set by a subcommittee.



J(IOHN) o T3


Charge Fraud Against

John Marlow Firms

EAST ST. LOUIS. ILL— Separate percentage

fraud suits hape been filed in the U.S.

district court for the eastern district of

Illinois, by Columbia. Universal. Paramount.

Warners. RKO. 20th-Fox and Loew's against

John Marlow. the Grand Opera Co. and the

Murphysboro Opera Co.

The Grand Opera Co. owns the Annex

and Marlow theatres. Herrin. 111. The Murphysboro

Opera Co. owns the Liberty and

Marlow theatres, Murphysboro. 111., and Marlow

is named in the complaint as the controlling

stockholder of the two companies

and general manager and director of theatre


The complaints state that the defendants

conspired to defraud the plaintiffs by submitting

allegedly false statements regarding

the admission receipts received from the

plaintiffs' pictures. As a result of these statements,

the plaintiffs claim they were damaged

because they received smaller payments

than they should have received and also

granted lower rates on subsequent percentage

and flat rental pictures.

WB English Release". Set

From July to December 1

LONDON— Warner Bros, will release eight

features In Great Britain during the fivemonth

period starting in July, according to

Max Milder, managing director. All the pictures

win play at the Warner Theatre in

London before going Into general distribution.

The release dates are as follows: "Humoresque."

July 7; "Stallion Road." July 28;

"Royal Plush." i in America as "Two

Guys From Milwaukee"! August 18; "Nora

Prentiss." September 1; "The Two Mrs. Carroll.,"

September 29; "Pursued." October 20:

"Deception." November 10, and "Love and

Learn," December 1.

Aileen Brenon to Assist

Gillham at SRO in N. Y.

NEW YORK— Aileen Brenon, after 15

years service with Paramount, will function

as publicity assistant to Robert M. Gillham.

eastern advertising and publicity manager of

the Selznlck Releasing Organization, and

double as national and fan magazine contact

under the new publicity setup in the e.-.sl.

Nick Mamula will continue as New York

dally and trade press contact with extr.i

duties as unit publicity man on "Portrait of

Jennie." now shooting In New York, Mel

Strauss win handle foreign and radio publicity.

Picture Division of PCA

To Sponsor Preview

NEW YORK—The film division of the

Pr()gri',s.slve Citizens of America sponsored

a preview of "Shoe Shine." an Italianlanguage

film, at the Avenue Playhouse

June 25. The showing marked the beginning

of a summer campaign by the motion

picture unit to rally support for the PCA


Forums, cocktail parties and boat rides

are among other activities being prepared by

the film dlvl.slon to Increase and consolidate

Its ranks during the coming months.

UA Film to Open July 2

NEW YORK Kun on u Weekend." Andrew

Stone production for United Artist*

release, opens at Loew's Metropolitan in

Brooklyn July 2.


star of "Repeat Performance." Eagle-Lion

film, arrives in New York with her mother,

.Mrs. John Brodcl, for the opening

uf the picture at the Kivoli Theatre July 1.

Discount Tickets Issued

For 'Barber,' 'Henry'

NEW YORK— Special two-for-one coupons,

good for a 50 per cent reduction in the boxoffice

price, are being issued to colleges,

high schools and the Catholic parochial

schools in the New York district by Excelsior

Pictures, distributors of "The Barber of

Seville." now in its second month of a twoa-day

run at the Golden Theatre. The picture

is an Italian-language film version of

the Rossini opera with English commentary

by Deems Taylor.

Approximately 200,000 special student discount

coupons for "Henry V" w.:re also

mailed recently to the diocesan superintendents

of 200 Manhattan and Brooklyn parochial

schools, Father John J. Voight and

Monsignor Joseph V. McClancy, respectively,

as part of United Artists' program in the

servicing of school children and college

students. "Henry V" started the third weel:

of its popular-price engagement at the

Broadway June 20 after playing 47 weeks of

a two-a-day run In 1946 and 1947.

Eastman Will Construct

Huge Refrigeration Unit

ROCHESTER—The largest refrigeration

system of its kind in the world is being constructed

by Eastman Kodak Co. for use in

the production of photographic materials.

The new million-dollar plant which would

provide temperatures of 85 degrees below

zero will be used at Kodak park, the company's

largest manufacturing plant and producer

of photographic paper, film, pl-tes and


Besides the new system the plant operates

others at these levels: a minus 36-degree .system

circulating 14.000 gallons of calcium

chloride a minute; two separate 9-degree

systems, each pumping 4.000 to 5.000 gallons

of calcium chloride a minute, and four 35 40-

degree water .systems, each running at from

200 to 7.000 gallons a minute.

New SRO Posts Given

Kusell and Lawrence

NEW YORK-Two new appointments at

the Selznlck Releasing Organization were

announced Friday by Neil Agnew. president.

Milton S. Kusell, general sales manager, was

named vice-president In charge of domestic

and Canadian sales. Laudy Lawrence will

supervise foreign sales.

Urge Congress Extend

Tele License Period

NEW YORK— Richard W. Hubbell. New

York television, radio and film consultant,

has urged Congress to extend television

licensing to a 17-year period in order to encourage

the capital investment needed for

the development of television.

Hubbell told a senate commerce subcommittee,

wliich has been holding hearings on

the White bill to reorganize the Federal Communications

act, that the short three-year

license Is an implicit hazard to long-range

investment. Television development now depends

on the construction and operation of

television transmitters and the formation of

television networks and the "investment of

dollars" is the crux of the entire :ltuation.

he said.

Second NBC Video Station

Started in Washington



Co. started commercial broadcasting from

its second television station Friday (June 27'

A three-way network program between Ne»

York. Philadelphia and Washington was

broadcast. The Washington television station

is WNBW. The fu-st NBC television

station in New York started commercial operation

July 1. 1941.

Charles R. Denny, chairman of the Federal


David Sarnoff,


RCA president,







Trammell. NBC president, were the principal

speakers from the Washington television sta- I

tion. Other speakers from the Washington


station were Frank M. Russell, NBC vicepresident

in charge of the Washington office,

and Carleton D. Smith, manager of WNBW.

The program from the New York station,

WNBT, featured stage, screen and radio stars

lelecon to Start Installing

Master Tele Antennas

NEW YORK—Telccon Corp. expects to

start installing its new- master televlstonj,

antenna system In several New York City'

apartment houses within 90 days.

The master antenna can service up to 1001

television and radio sets in an apartment

house through a single antenna, according to

Telecon. It can pick up signals from as many

as seven stations. Any standard commercial

.set can be hooked up to the master antenna.

The Telecon system, as described by com-,

pany executives is a boon to realtors, prospective

television set owners and manufac-;

turers, and overcomes some objections raised:

recently by New York City realtors who said;

they didn't want their apartment house roofsdotted

with television antennas. They

claimed it was a fire hazard.

Press Attends Reception

For Roy Rogers in N.Y.

NEW YORK -Representatives of the news-(

paper, magazine and trade press attendedi

a Republic reception in honor of Roy Rogers'

at the Sherry Netherlands hotel. Bob Nolan

and the Sons of the Pioneers, singing group.

also were present. The group came In from

the coast for appearances at the Roy Rogers,

thrill circus at the Polo Grounds.

Republic executives present included James

R. Grainger and Mrs. Grainger, Sidney

Myers. Louis Goldsmith and Mrs. Goldsmith.

Richard W. Altschuler, Dennis Carlin. Steve

Edwards, Evelyn Koleman, William P. Murphy,

Nick de Manczuk, John Petrauskas Jr.

Beatrice Ross, Marian Sapp. Milton SUvei

and Douglas T. Yates.

Also present were Phllo Harvey, Art Rusr

and Dorothea McAvoy.


54 BOXOFFICE :: June 28, 1»*'


What every bride shouldn't know:

What it feels like to be poor . . .

\^1iat it feels like when your first-born needs an

expensive doctor — and \o\\ cant afford it . . .

^\ hat it's like wanting a home of your own . . .

and never quite getting it . . .

\^'hat its like having your kids grow up not

knowing wlirthci thoxU ever get to college . . .

Vi hat it's like to see vnur friends able to travel

abroad — but never you . . .

What it's like to have to keep telling yourself,

"He nia\ not 1ki\c in(iiic\. but he's niv Joe."

There is im rure-all for all these things.

But the closest thing to it for most of us is something

so simi)l'' \ ou almost forget its there.


It is the Payroll Savings Plan. Or — for people

on payrolls — the new Bond-a-Month Plan at

your bank.

Each is a plan for buying U. S. Savings Bonds


Either one of these plans helps you — as does no

other system we know of—to save money regularly,

automatically, and surely, for the things you want.

So if

you're a newlywed or know one, here's a

bit of fricndlv ad\icc to take or give:

Get on the Payroll Savings Plan where you

work or the Bond-a-Month Plan where you bank.

It's one of the finest things you can do to start

married life right.

Save the easy, aiiloiiiatic \vay..\vilh 11. S. Savin (js


Contributed by this magazine

in co-operation with the Magazine Publishers of America as a public service.

BOXOFFICE :: June 28, 1947




Set 200 '4th' Dates

Canada Lee to Record


For 'The Unlailhlul'

NEW YORK—"The Unfaithful," to be released

by Warner Bros. July 4, has been set

for engagements In more than 200 theatres

over the Independence day weekend.

The production opened at the New York

Strand June 27. On July 2. It will open In

approximately 80 houses throughout the eastern

and middle-Atlantic states including

Philadelphia. Albany. Cleveland. New Haven.

Pittsburgh, Louisville. Dayton, Springfield.

Mass.. Hartford, Bridgeport. Youngstown

and others. It opens In Washington, D. C.

July 3 while Atlantic City and a score of other

eastern stands gel the picture July 4. About

75 additional openings are scheduled for

other parts of the country between July 2

and 4.

Century to Close Midwood

For 3-Week Redecorating

NEW YORK—Century Theatres' Midwood.

Brooklyn, will be closed July 6 for three weeks

for redecoratlon, according to Joseph R.

Springer, general theatre manager.

The theatre marquee will be modernized to

Include "Bevelit*" attraction letters, the

proscenium will receive a new treatment, and

additional sound-proofing will be built Into

the walls.

New American Bodlform seats will be Installed

and 20 seats will be added in the rear

of the balcony to bring the capacity of the

house to 1,965. The lighting system will be

Improved throughout the auditorium and the

entire house will be repainted.

WB Buyers and Bookers

At New York Meeting

NEW YORK— In conjunction with the

Warners zone managers' meeting, film buyers

and bookers also were called in for i

conference about current operating matters

and forthcoming product. They included

Max Friedman. Albany. Sam Blaskey.

Newark. Max Hoffman. New Haven; Tony

Stem. Cleveland: Alex Halperln. Chicago;

John Turner. Philadelphia; Harry Fein-

.stein. Pltt.sburgh, and George A. Crouch.


Joseph McMahon Honored

NEW YORK Jii.M'ph E. McMahon of Consolidated

Film Industries was honored at a

dinner at the New York Athletic club, Tuesday

24 1, for his services as chairman


of the indu.strv union negotiating committee.

He was given an Inscribed gavel and brief


Capra Gets British Honor

NEW YORK- Enuik Capra. partner In

Liberty Films before the independent company

was bought by Paramount, has been

awarded the most excellent order of the British

Empire, degree of honorary officer. Capra

served as a colonel In the U.S. army during

the war.

'Gunfighters' First Run Set

NEW YORK— "Gunfighters." Columbia's

CInecolor western starring Randolph Scott

and Barbara Britton. opens at the "Victoria

Theatre immediately following the run of

"Duel in the Sun." now In Its second Broadway



Barney Balaban, Paramount president,

right, and Sidney Blackmer, who appeared

in the Pearl White "Perils of Pauline"

serial, were interested onlookers

when the six-piece band joined the luncheon

gathering at Hotel Astor this week,

prior to the special screening at the

Comet Theatre in New York.

Board of Review Selects

Six Features, 5 Shorts

NEW YORK- Tlic National Board of Review

has recommended six feature films and

five shorts in its weekly guide to selected

pictures. Feature selections include "Bells

of San Angelo"" iRepi; "Bob. Son of Battle"

i20th-Foxi: "Cheyenne" iWBi; "Dear Rulh"

Para: ""Ivy"' lUnivi. and "Winter Wonderland"

I I. All pictures with the exception

of "Ivy" were given a family classification.

"Ivy" was recommended for mature audiences.

"'Cape of Good Hope." Movietone Adventure

produced by 20th-Fox. was given top

rating in the shorts group. Other shorts

selected include "Brains Can Be Beautiful."

Pacemaker (Parai; "I Am an Alcoholic."

"This Is America"' (RKO); "Making the

Variety." Grantland Rice Sportllght iPara);

Screen Snapshots, No. 9 (ColK

Cartoonists Vote Picket

NEW YORK — Tlie Screen Cartoonists

Guild. Local 1461. AFL. has voted to picket

all film houses in New York showing Terrytoon

cartoons. The cartoonists walked out

on strike May 16. Their contract with Terrytoon

expired June 30. 1945.

Lux Extends WB Ad Tieup

NEW YORK—Lux Soap has extended Its

Warners tieup campaign on "Possessed"" to

fan magazines. The ads will appear when

the picture goes into general release July 28.

Newspaper nds will appear day and date

with local bookings.

Kositsky Joins PRC

NEW YORK—SUmley Ko.sitsky. a veteran

of more than 14 years in the motion picture

industry, has Joined PRC as salesman in

Philadelphia working under Sam E. Diamond,

branch manager.

Best-Seller for Blind


NEW YORK—The American Foundation

for the Blind has persuaded Canada Lee.

who recently returned from Hollywood where

he appeared In "Body and Soul" for Enterprise

Studios, to record '"Black Boy." by

Richard Wright, as a talking book for the

blind. Other recent best-sellers now in production

at the organization's headquarters

are "Gentleman's Agreement," by Laura Z.

Hobson, which is also being filmed by 20th-

Fox; "Three Came Home," by Agnes Newton

Keith: "The Tin Flute," by Gabrielle

Roy. and "Mrs. Mike." by Benedict and Nancy

Freeman, soon to be filmed by Edward Gross ill

for United Artists release.

The Library of Congress, under an act of

Congress, arranges for the publication of Hi

these talking books and distributes them to

26 regional libraries for the blind throughout

the United States. From these regional libraries

they are loaned without charge to

blind borrowers. The talking books, packed

In special containers, pass through the malls

free of charge.

To use talking books, a special reproducing

machine. simUar to a portable phonograph,

is manufactured by the American

Foundation for the Blind and sold at co.st to

blind persons and agencies for the blind.

Jap Showmen Desperate

For Theatre Locations

TOKYO—With building restrictions making

new theatre ventures virtually impossible. '

exhibitors are now looking for space in de- '


partment stores, auditoriums and other pub-


meeting places.

Three amusement concerns engaged in

spirited bidding for the meeting hall of the

Kojunsha club, located on the fourth floor

of a Tokyo building but the Subaru Co. won ,

the bid. After 700,000 yen is spent to put it


into shape, it will operate as a second run

theatre under the Nikkatsu chain, which re- .

leases MPEA product.

French Film to Siritzky

NEW YORK—"Farrebique." French film,

will be the first picture to be released In

this country by Siritzky International Pictures

under its new distribution deal with

three French companies. Companies Involved

in the releasing setup are Pathe

Cinema. Gaumont and the governmentowned

Union Generale du Cinema.

PCA Elects Officers

NEW YORK—The film division of the

Progressive Citizens of America has elected

the following officers to the executive board:

Jonas Rosenfeld jr.. chairman: Bo.iley

Crowther, William Kruse. Maurice Bergman.

Jean H. Lenauer and Edward Schreiber.

vice-chairman; Max Youngsteln. treasurer.

and Mavis Lyons, executive secretary.

fake Over in Massena

MASSENA. N. Y. — DArianzo


'.Hollywood Office—Suite 219 at 6404 Hollywood Blvd., Ivan Spear, Western Manager)

{ank, Blumberg Plan

iNarcissus' Preview

HOLLYWOOEX— Cooked up by J. Arthur

h.-nk and Nat4> J. Blumberg and heralded

Is th^ first Anglo-American press preview

If a motion picture, the Powell and Presslurger

color festure "Black Narcissus" will

lebut before an invitational audience at the

Varthay Circle Theatre July 7.

Rank, who has been vacationing at Del

[onte, planned to return to Hollywood to

ttend the preview. He will leave here

Ivednesday, July 9. for England. He and

[ilumberg, president of Universal Pictures,

|-ill be joint hosts at the showing, to which

lyj ranking stars and executives of the film

[idustry will be invit«d.

"Black Narcissus." a production of the

rchers, stars Deborah Kerr, Sabu, David

Jtirrar and Flora Robson. It was written,

Toduced and directed by Michael Powell and

nieric Pressburger, the team which was

sponsible for "Colonel Blimp" and the more

Bcent "Stairway to Heaven,"

A special area premiere in 200 theatres

nroughout the New England states will be

Jfciged August 7 by RKO w-ith the opening

If "The Long Night." Boston will be the

pub of the activities, from where a series of

pecial exploitation broadcasts will be car-


Warners' "The Unfaithful" had its west

^•oast premiere at the three Warner first run

owcases, the Hollywood, the Downtown and

e Wiltern.

Jcreen Guild Increases

^reduction Schedule

HOLLYWOOD — Increasing its 1947-48

broduct lineup. Screen Guild Productions has

IsUned additional deals with Somerset Picures,

headed by Walter Colmes, Selley Levn^on

and J. J. Milstein, and Fortune Films,

ivned by Maurice Conn and Bert M. Stearn,

'or each of the independent producing units

•0 make two more pictures for SG release.

O'ltfits previously had commitments for one

i.m apiece which already have been fula:ied.

Full Title for Epstein

HOLLYWOOD—Mel Ep.stein has been

111 ped to full producer status by Paramount.

Us first assignment will be the filmization

If the Roy Chanslor novel, "Hazard." Epst

-in has been with Paramount 16 years.

D iring the war he served in the army signal

:< "ps and upon his return worked in the

Pioduction department. He directed two

Musical Parade featurettes.

Academy Interrupts Series

To Show German Picture

HOLLYWOOD—The Academy of Motion

Picture Arts and Sciences interrupted its current

series of "screen masterpieces" Sunday

showings for a special screening of a German

postwar picture, "The Murderers Are Among

Us." Produced in 1946 by Germans under

Russian supervision and filmed in the Russian-occupied

zone of Berlin, the film is

clearly intended to be limited to German

audiences. It has no English titles, so Billy

Wilder acted as narrator, A general discussion

about the picture followed the

screening with Charles Brackett presiding.

Warners Entertain CofC

HOLLYWOOD— Officers and members of

the board of directors of the United States

Chamber of Commerce were guests of Harry

and Jack Warner at a special luncheon and

inspection tour of the Warner studios, which

event climaxed the group's four-day conference


Chaplin Hires Birdwell

HOLLYWOOD— Charles Chaplin has engaged

Russell Birdwell on an exclusive basis

for six months to direct the worldwide exploitation

of his film "Monsieur 'Verdoux."

Birdwell, who will operate from the Chaplin

studios, will be assisted by Jane Turner.

HAPPY BIRTHDAY!—Left to right,

Ralph Cohn, Buddy Rogers and Joe Curtis

on the occasion of Joe's birthday visit

to the set of Triangle's "Sleep, My Love."

Ralph and Buddy are two of the partners

in Triangle, the third being Mary Pickford.

Joe is a representative of the

Weiss- Geller advertising agency which

will handle Triangle.

Enterprisers Huddle,

Plan Year's Work

HOLLYWOOD—While picture

making activities

have been suspended for the .summer.

Enterprise apparently is getting all set

for a quick fall getaway by staging the first

of its newly inaugurated annual planning

meetings. At these yearly huddles, the company's

top personnel plans to lay out its

production policies for the en.suing fi.scal year

as well as its sales and merchandising plans.

All of Enterprise's starring and producing

affiliates attended the conferences. Among

these were Ingrid Bergman, Charles Boyer,

John Garfield. Barbara Stanwyck, Joel Mc-

Crea. Ginger Rogers, Norma Shearer, Producers

David Lewis, Harry Sherman, R. B.

Roberts, Wolfgang Reinhardt, Director-Producer

Lewis Milestone and Associate Producer

Jack Briggs.

George Schaefer, vice-president in charge

of distribution, arrived from New York accompanied

by Fred Polangrin, Enterprise

eastern publicity director.

The executive personnel of Enterprise, including

Chairman of the Board David L.

Loew, President Charles Einfeld and Schaefer

conducted the meetings. Joseph C. Gilpin,

Robert S. Taplinger, Bill Blowitz. David

Hopkins and Colin Miller also attended.

Enterprise Shutdown Gives

Big Relief to Independents

HOLLYWOOD — Summer shutdown oa

production activities by Enterprise has been

the means of considerable relief for independent

film makers who have listed among

their major problems the shortage of studio

space. Alson Productions, headed by Edward

L. Alperson and Jack Jungmeyer jr..

whose output is distributed by 20th-Fox, has

rented space at Enterprise for the filming of

"The Tender Years," Joe E. Brown starrer.

Alson is the second outfit to take advantage

of the film-making hiatus by the Charles

Einfeld studio, the Stanley Kramer-George

Glass company, Screen Plays, Inc., previously

having rented office and shooting space


Allied Artists Has Slated

'Kingdom Come' Remake

HOLLYWOOD—Allied Artists, running

mate company of Monogram, has slated a remake

of "The Little Shepherd of Kingdom

Come," the time-honored novel by John

Pox jr. Walter Mirisch has been assigned

to produce the picture which will topline

Gale Storm, who thereby will recreate the

role originally done for the screen by Mollie

O'Day when in 1928 she co-starred with Richard


BcJXOFTICE :: June 28, 1947 57


two Indian rhiofs. left to risht. Producer

Jeffrey Bernerd, Steve Broidy.

president of Allied Artists, and Harold

Mirisch, vice-president, are shown at

Farmers Market where a large press party

was held prior to the press screening of

the Monogram-AA Cinecolor production,

"Black Cold."

The second picture shows Anthony

Qutnn, star of the feature, and William

C'respinel, president of Cinecolor, giving

a young Indian a de luxe chair.

Academy Gets Old Films

From William Selig Co.

HOLLYWOOD- From William Selig. motion

picture pioneer, the Academy of Motion

Picture Arts and Sciences has accepted a

record of the old SoUk Co. The gift includes

production stills, publicity files and clips

from early day films along with the first

negative made by ScUg at the Chicago stock

yards In 1895 as well as the lens used on the

shot, a French Darlot. Since no conunerclnl

motion picture raw stock was on the market

at that time, Sellg had to punch the sprocket

holes by hand.

Psycho in the Nursery

HOLLYWOOD— Juvenile delinquency with

n psychological twi.st will be the theme of a

new picture, "Dangerous Years," which Sol

M. Wurlzel will make for 20th-Fox release.

The story deals with the theory that a child

may be .started on the road to delinquency

In the first five yeans of his life, due to a

real or imagined feeling of being unloved

by his parents.

At Rotary Convention

HOLLYWOOD — Virginia Welles. Paramount

starlet, went to San Francisco where

she was guest of honor at a Wisconsin state

delegation dinner at the Rotary International

convention. Miss Welles was chosen

because she Is a native of Wau.sau, Wis.,

where her father, the late Frank Welter, an

executive of Pox Wisconsin Theatres, was a

leader in Rotary.

Big Picnic Turnout

HOLLYWOOD - Record attendance of

more than 2.000 was expected for Paramounfs

Catalina picnic for employes and their families

scheduled for June 29. Sponsored by

the Paramount Studio club, the picnic was to

be the fir.st since war interrupted the annual

outing in 1941.

Academy Enrolls 58;

List to New Record

HOLLYWOOD—Fifty-six new names have

been added to the membership of the Academy

of Motion Picture Arts and Sciences,

bringing enrollment in the organization to

1.756. a new record.

The largest growth was in the art directors

branch; n new members added. They

were: Robert F. Boyle, Hilyard Morris

Brown. Edward C. Carfagr.o. Robert Clatsworthy,

George W. Davis. Earl Hedrick, Addison

F. Hehr, Ralph S. Hurst, Eddie Imazu,

Eugene Lourie. Albert Nozaki. Loren Patrick.

Ri.hard H. Riedel. Alexander Roelofs. Gabriel

Amerigo Scognamillo, Jack Martin

Smith and Lynden Sill Sparhawk.

Other branches:

Directors—William Castle, Jack Gage and

John S. Waters.

Executives and producers—Harry Englander.

Gene Fowler jr., N. Gayle Gitterman

and Hal Roach jr.

Film editors—Fred W. Berger, Bernard W.

Burton. Daniel Mandell. Philip Martin, H.

Arnold Schwarzwald and Harold Soldinger

Musicians—Jack Brooks, George Dunning.

Edward Heyman, Alexander Laszlo. Richard

J. Powers, Walter Schumann and Leith Stevens.

Public relations—Ann del Valle, Mort

Goodman, Bill L. Hendricks, Gladys Mensh,

Ethel Sackin, Martin Weiser, Reavis G.

Winckler and John Woolfenden.

Sound— Leon Becker. Lawrence A. Jones.

B. J. Kroger, William J. Montague, Arthur

R. Piantadosi.

Writers—Samuel Fuller, Andrew Soil and

Ivan L. Tors.

Members at large—Frank H. Ferguson, Lou

Wasserman and Ed Westrate.

Shreveporters Depart

HOLLYWOOD — Ralph Leaderbrand of

Shreveport. president of the Junior Chamber

of Commerce in Louisiana, and Albert J.

Meek, also of Shreveport, public relations

director for the chamber, returned to their

homes after conferring here with Steve

Broidy, president of Allied Artists and Monogram,

and Lindsley Parsons, producer of

Monogram's "Louisiana." regarding the world

premiere of the film in Shreveport next fall.

The film stars Gov. Jimmie Davis of Louisiana

and is based on his life.

Legion to View 'Cross'

HOLLYWOOE>— "Tlie Burning Cross." (

Somerset Pictures offering to be released by I

Screen Guild, will be given special showings '

for American Legion posts in more than 120

cities during the week of July 4. The feature, n

produced by Walter Colmcs, is an expose of

the modern Ku Klux Klan.

10 Screen Snapshots Set

HOLLYWOOD- Columbia has scheduled

ten shorts in the Screen Snapshots series on

its 1947-48 program. Tlie shorts will be produced

and directed by Ralph Staub, with

production starting in July. This marks the

27th season for these one-reel features on

off-stage Hollywood life.









Long Pact for Robert Sparks

HOLLYWOOD—Robert Sparks has been

signed to n new long-term producer contract

by RKO. Three fcitures are on his

upcoming schedule, "Stations West." "The

Education of the Heart" and "Weep No



A Colonelcy for Janis

HOLLYWOOD—Janis Paige, Warner star,

has been commissioned an honorary colonel

of the 13th Infantry battalion of the marine

corps reserve In recognition of her interest

and efforts in behalf of marine corps recruiting


Theatre Being Concidercd


BRAWLEY. CALIF.—A theatre is under

consideration at the resort of Jacumba, near


here. Frank Salisbury jr. of Beverly Hius.

real estate man, is planning also a large

hotel, a lumber yard, ice plant, service station

and swimming pool.


:: June 28, 1947

\ Casey,





estimonial Dinner

banned for Casey

lOLLYWOOD— After 50 years in the larcliUioiis

field, tlie last 20 with the maproducers,

Pat Casey wil be honored

liih a testimonial retirement dinner soon,

lists planning the fiuiction are confined to

li.ise Pat calls "my boys." and include 22

i( llywood studio industrial relations man-

(TS and their assistants.

at one time a vice-president of the

Inierican Federation of Labor, became asiDi-iated

with the picture industry in 1926,

phen two committees of motion picture pro-

[iicers and international heads of craft

liiions were first organized to handle inliistry

labor problems. Casey became chairlian

of the producers' group. He was still

lerving in this capacity when he retired two

feeks ago.

Fred S. Meyer of 20th-Fox is to preside

ft the farewell dinner as chairman of a comiittee

that also includes W. R. Walsh of

I/IGM and W. K. Hopkins of Columbia.

3ARAMOUNT international executives who

completed studio cotrferences and headed

ipmeward included George Weltner, presiifnt

of Paramount International: John B.

J.ithan, European general manager; Stanley

r'raig, general manager for New Zealand:

.Villiam Hurworth jr., Australian sales repcsentative:

James E. Perkins, managing

lirector for Great Britain, and Fred E.

i.itchinson. managing sales director for


* * «

Paul Hollister, RKO Radio studio representative

in Manhattan, trained out followng

two weeks of studio conferences on forthxming


Jack Osserman, RKO supervisor for Latin

A:nerica. planed out on the first leg of his

:np around the U.S. visiting RKO exchanges.

After three weeks in Mexico City, where

Ui' supervised production on "Adventures of

C.isanova," shooting at the Churubusco studio,

Bryan Foy, vice-president in charge of

roduction for Eagle-Lion, checked back at





Stanley Kramer, head of Screen Plays,

Inc., new independent producing outfit,

planed out for New York to complete releas-

Irg plans for the company's 3'---year lineup.

• •

Producer Boris Morros trained in from

New 'York for powwows with 'William Le-

B iron, his partner in the United Artists

sharecropping outfit. Federal Films, on their

frrthcoming productions.

• « *

John J. Jones, president of Screen Guild

P:oductions, planed out for Chicago for busint

ss conferences.

P. A. Bateman, general .sales manager for

SG, returned to his desk after completing

a series of nationwide sales conferences, the

la;t two of which were held in Pittsburgh

aid Washington, D. C.

• » •

Ed Morey, vice-president and assistant to

P:esident Steve Broidy of Allied Artists and

Monogram, arrived from New- York for sales


[OM AND DAD." the exploitation


conceived by Hygienic Produc-


tions of Wilmington. Ohio, has been

one of exhibition's financial sensations of the

past two seasons. From a modest beginning, it

has grown to where 15 units currently are

roadshowing the attraction in four nations.

Now-, rather belatedly, comes the Catholic

Legion of Decency to damn the program with

a "C," or condemned, classification. Says

the CLOD, "It deals with a subject mo.st objectionable

for presentation in entertainment

motion picture theatres, the treatment of the

subject as presented is most objectionable

for entertainment motion picture audiences

and the film ignores completely essential and

supernatural values associated with questions

of this nature,"

M. and D. may be ignoring the "supernatural

values" associated with "questions of

this nature" (hush! hush! it's sexi but, as

showmen w-ho have booked the feature will

testify, it hasn't ignored the supernatural as

concerns the black figures it left behind on

the ledgers of those showmen.

Now that the CLOD has decided that it

naughty to see the show, its business probably

will become super-supernatural.

Monsignor John J. McClafferty, executive

secretary of the same Catholic Legion of Decency,

was guest of honor at an industry

luncheon at MOM with Louis B. Mayer acting

as host. Most heads and executives of

all studios attended.

The same week Leo press previewed its

"The Hucltsters."

Producer Sam Katzman, who plows a

sharecropping acre over Columbia way, in

one w-eek added two newcomers to his already

heavy schedule of features and serials.

One is "The Corsair," to be based on the

epic poem by Lord Byron, first published in

1814. As the basis of the second, to be titled

"Knights of the Round Table," two other

classics of English literature will be utilized,

Alfred Lord Tennyson's "Idylls of the King"

and Sir Thomas Malory's "Morte d'Arthur."

Looks like someone gave Producer Katzman

a book of poetry for Christmas and he

finally got around to reading it.

Spealting of Indians. Lou Lifton, who beats

the tom-toms for Monogram, took a bow because

nine tribes were represented at the

powwow dinner Allied Artists staged for Hollywood's

hungry press prior to the screening

of Jeffrey Bernerd's "Black Gold." Tribes

were Yakima, Sioux. Shawnee. Mission, Ilopi,

Navaho, Kalmath, Ponca and Potawatomi,

Overlooked, Chief Smohawk of the .Smolensk

tribe took to the warpath.

Bernie (Tlie Bashful Boy Blurben Kamins.

director of publicity— if any—for Je.sse L.

Lasky-Walter McEwen Productions, finally

managed to ring the bell. When Bashful

Bernie calls members of the press these days

his conversation is preceded by the sounding

of chimes, which playful and time-killing

pursuit is to inform the harassed listener


that the call is on behalf of Lasky-McEwen's

"The Miracle of the Bells."

Characteristically Kaminsian, the chimes

are muffled—and off key.

Because of international red tape and unsettled

conditions, John Ford and Merian C.

Cooper of Arko Productions have cancelled

plans for an expedition to the Belgian Congo

to obtain footage for their "Mr. Joseph

Young of Africa," an upcoming RKO Radio

relea.se. Now, the entire picture will be shot

in Hollywood.

From one jungle to another.

Costumes for Sol Lesser's "Tarzan and

the Mermaids" will be designed by Norma,

Jerry Hoffman informs. The '.cript. he -says,

calls for special imaginative wardrobe for

more than 60 mermaids who will not wear


* * «

Some day the magi of production

Will go too far in their destruction

Of myth, tradition, time-honored fable

To win for films originality's label.

Sweet femmes who slay, cowpokes who


Whodunits what answer the question too


Pug-ugjy heroes with elephant's hide,

All these the public has taken in stride.

But be not surprised if its patience falls

When it sees on the screen Lesser's mermaids

sans tails.

« 4> *

Anyway, the tail-less mermaids may answer

the traditional observation made by the

Indian upon meeting one of them.

Cary Grant plays a harp solo in Samuel

Goldwyn's "The Bishop's Wife." Recently

he revealed plans for investing his more or

le.ss hard-earned bankroll in an independent

production company in partnership with

Alexander Korda.

One way or another. Grant seems determined

to be an angel.




—Howard Strickling Headline.

Perhaps it was anticipation of rolling with

a high wall that accounts for his recent

vertiginous testimony before the House

Committee on un-American Activities.

Title changers at Columbia decided to

shorten "The Mating of Millie McGonigle"

to "The Mating of Millie." and "Silverado

Squatters" to "Silverado."

Apparently, the studios' current economy

drives will stop at nothing.



—John Joseph Headline.

The humidity,

no doubt.

BOXOFFICE :: June 28, 1947 59





60 BOXOFFICE :: June 28, 1947








RKO Radio

JANE GREER planed lo Sacramenio to make a

Foraonal appearance at a special premiere ot "The

armer's Daughlor" al the Alhambra Theatre. The

proceeds irom the premiere were to be donated to

a lund being raised by Sacramento citizens to buy

a homo tor Bob Moore, sightless, hondless marine

hero, and his family



IRVING FEIN has been signed as director of public

relations by Amusaflienl Enterprises, a new

organization planning to produce and package motion

picture and radio programs.


MAN, lormerly with MGM. Selznick and the Los

Angeles Sanatorium, respectively, formed their own

public relations and publicity iirm to be known

as the H.K.L. advertising agency.


BILL BLOECHER has loined Mort Goodman's publicly

stall lor a special stint on Orson Welles'




OK and running was the most recent Three

Stooges two-reeler comedy, "Heavens Above."

JULES WHITE lunctions as producer and director.

"Flying Stars" set as first in the series of ten

Screen Snapshots lo be made by Producer-Director

Ralph Slaub Featured in the one-reoler will be

aucn air-minded screen personalities os Dick Powell,

Frances Langford, Jon Hall and Veronica Lake

RKO Radio

HANS CONREID signed to do the lap narration

for "Hirohitos Children," hour-long documentary

picture made from confiscated lapanese films.



Mogging chores tor tho second unit ol "Rainbow

Ridge" have been assigned to BREEZY EASON

He will pilot the unit located at Lake Louise and

"anil, while Producor-Diroctor Albert S. Rogell will

uuide the first unit located principally at Calgary,

Alta., Canada.

RKO Radio

RAY NAZARRO signed to meg onother Durango

Kid western, "Six-GSun Law." GILBERT KAY sot

to assist Nazarro and GEORGE KELLEY named

cameraman Colbert Clark is producing the Charles

Starrett-Smlloy Burnotto starrer, which is the second

in the new series

Warner Bros.

Directorial assignment on Flamingo Road"

handed to VINCENT SHERMAN, with lorry Wald

slated to produce, Edmund North is writing the

screenplay Irom Robert Wilder's novel ol political





lor romantic laads tn Ihu Durango Kid ag'>bru&her,

Stx Giin Low" in which Char)«s Slorrrelt and Smiloy

Burnottn co-slar.

GLF.NM FORD nlatod to shore olellor honors with

F.volyn Kftyos in Tho Mating o( Milho " Director

Honry L^vm wti! hn! H tho roins on tho Casoy Robin

tho romantic comody


'd actor RoI« aasignea

.lod rolo handed VlRfJirjiA


DICK fONTS. rcentlv discharged Irom tho army


rlio Honrv Al In.^i inked lof 8Up-

'ini ! .ini'-'lv r

Tho Straw*

lor a cart.

, ., ^ 'ion o* lohn




lor role ot Porlhou in

ifoo Muakoteers" which Pan-


lACKIL ShAHLL. lormor chtld star, given a role

in 'Virtuous " Tho director. Normon Taurog. It the

one who

' 't^*--"^ .. ir,,. tir • .-i 15 years ago by

choostng in his Itlm







150X150 FEET












This will bear strictest investigation. Qualified buyers may have full information by contacting



4031 Wilshire Boulevard Los Angeles 5, Cahfornia

Phone—Exposition 1295

EOXOFFICE :: June 28. 1947 w 61

, Miiacl*

62 BOXOFFICE :: June 28, IM'


. . Jack

. . John

. . Dave




Los Angeles Spark

LOS ANGELES—Only a miracle—Fox's

"Miracle on 34th Street"—seems capable of

Injecting a spark of their former life Into

local first run takes. In Its second week,

the picture again was tops, sharing that .spot

with U-I's "Ivy." in Its debuting stanza. Re-

Issues occupied almost one-third of the de

luxe screens with "The Great Waltz." In Its

fourth week, the standout.

(Average is 100)

Belmonl. Tl Roy, Orpheum and Vogue

Road to Hollywood (Astor); Socond Chorus

iAstor), reissues 150

Chinese. Slate, Uptown and Loyola

on Mth Sliool (20th-Foi). 2nd wk 175

Downtown and Hollywood Paramcunts

Calculla (Para), 2iid wk ; Foai in Ih* Nighl

(Para), 2nd wk 135

Egyplicm, Wilahirf and Los Angeles—Living in


a Big Way (MGM), 2nd wk 100

Four Star— The Gteal Waltx (MGM). reissue.

4lh wk- , - 150

Four Music Halls—New OrUcms (UA) 150

Guild. Ritz. United Artists, Studio City and

Ins-lTT (U-I) 175

Hillstreet and Pontages—Honeymoon (RKO).

2nd wk 95

Million Dollar— I Walk With a Zombi* (FC),

Tho Phantom Speaks (PC), reissues .. 90

Worners Downtown, Hollywood Wiltern

Cheyenne (WB), .Ird wk 90

Ink SpKjts Promote 'Learn'

To Top Spot in Seattle

SEATTLE -"Love and Learn." with the

Ink Spots on stage, did 180. leading the list

here. "Duel In the Sun." in the sixth week

of Its roadshow engagement at the Music Box.

and "The Yearling," in Its fifth recordbreaking

week at the Music Hall, pounded

right behind.

Blue Mouik:- Bedelia (KLl 70

Filth Avtnu- The Sea oi Grass (MGM) 2nd wk .. 95

Liberty—Johnny O'Clock (Col), King ol tho

Wild Horses (Col), 2nd wk 100

Music Box—Duel in the Sun (SRO), 6th d. t. wk.,

roadshow .,,. 160

Music Mil The Yearling (MGM), 5th wk 170

Orrli- m:?. Levi* and Loarn (WB); stage show 210

Palon, r Alios Billy the Kid (Rep); stage show 90

Parim HiMl Cheyenne (WB), 2nd wk 85

Roo'"/. |i Buck PriTOles Com* Horn* (U-I);

Millie's Daughter (Col), 2nd d t wk 90

Reissue Leads in San Francisco

As Show Business Pulse Falls

SAN FRANCISCO—The pulse of the motion

pictitrc liuliislry was beating ver>' feebly

here. Gasping for breath was the second

week of "High Barbaree" at the Fox Theatre,

low with an 80. "It Happened on Fifth Avenue"

opened at the Warfield and United Nations

theatres with 100. The Golden Gate

Theatre, with "Betty Co-Ed" on the screen

and John Calvert on the stage, made only

80. Best performer was the reissued "The

Great Waltz, at 150.

Esquire—The Egg ond I (U-I), 7th d. t. wk 105

Fcx-High Barbate* (MGM); My Brothar Talks

to Horsss iMGM) 2nd wk 80

Goidc-n Gate—B*lly Co-Ed (Col), stage show 80

Guild Theatre—The Great Walls (MGM),

reissue, 2nd wk 150

Orpheum—Copacabana (UA); The Millerson

Case (Col) 130

Paramount—Ch*y*nn* (WB); 1 Cover Big

Town (Para), 2nd wk 115

Si Francis—D*ar Ruth (Pora), 2nd wk 110

United Artists—N*w Orleans (UA); Th* Devil

on Whoels (PRO, 2nd wk 135

United Nations and Warfield— It Happened on

Fifth Avenu* (AA-Mono); Fall Guy (Mono) 100


'^m. Hastings, Denver chairman for the C

theatre section of the National Con- f"

ference of Christians and Jews, has designated

Mayer Monsky, U-I branch manager,


to act with him as co-chairman.

Forty golfers played in the annual Rocky I

Mountain Screen club Calcutta, held at the

Lakewood Country r

club. '


was low net with a of 66;

Harry Fergtison

James Michelettl

with 70: Felix and Henry Friedel second Jack


was a gross 125.


tied for third with 74. The poorest score

Milt Hossfeld, Fox Intermountain Thea- :

tres film buyer, went to Los Angeles for a '

buying huddle . . . Doyle Shelton is about i

ready to open his 300-seat Monarch Theatre '

'Egg' Goes Into Fourth Week; at Pritchard, Colo. . . . John Consentlne. •

Sets Denver Two-Theatre Record ^*"" Classics auditor^ is here

. . . Here on •

busmess at the 20th-Fox exchange were Her-

DENVER—"The Egg and I" went into its man Wobber. division manager: Charles '

fourth week at both the Paramount and Es- Walker, district manager, and Alex Harrison,

quire this week, giving it the longest run district booker,

of any film ever to play these two theatres.

Aladdin—Stairway to Heaven (U-1), 2nd wk 130 Ray Bartlett is building a new 850-seat I"

^'oadv/ar-UMe Mr. lim (MGM); Boom Town S150.000 theatre at Artesla, N. M.. and hopes f

De;iham-De«1urh (Paro) Z^Z^'g" 'o have it open early in August ... P. A. •

Denver and Woiiber-The Two Mrs. Carrolls Boggess, manager of the Chautauqua Thea- .'

(WB); Backlash (20th-Fox)



tre, Boulder, Colo., which operates only about ^

Lsquire and Paramount—The Egg "" and I U-1), *,„« ^«»u^ . i- u i-*. j





months a year, has bought new projec- '

Orpheum—Honeymoon (RKO); Dick Tracy's tors, sound screen and Other equipment from '

Dilemma (RKC5) „„ ,

100 National Theatre Supply. '^'^

Riallo— Captain CaubOB (FC); Captain Fury

(FC), reisisups 130

Tabor -That Way With Women (WB); Earl Bell, Warner manager, went to Los ^

Builalo Bill Hides Again (SG) _„ 75 Angeles for a district meeting . Davis, •

Atlas Theatres general manager, is vaca- '

tioning in Chicago .

Howard, SRO

^^ClVnGTS to Film 'Victor'

district manager, was here four days calling '-

on theatre managers and conferring with

In Locale Near Paris

Chanes Duer. local SRO manager.

HOLLYWOOD— With almost every studiJ

planning to film part of or entire pictures

abroad, Warners Bros, is no exception to the

trend. Sequences of "To the Victor," forthcoming

postwar melodrama showing the effects

of war upon individuals, will be shot in

its European locale.

Director Delmer Daves plans to leave for

Paris shortly to scout locations and make

filming arrangements. Viveca Lindfors and

Dennis Morgan already have been set to

topline but it was not revealed which of

them or what principals will make the Eufiipeiin


Marvin Goldfarb. who left RKO some tbuei

ago to look after his private interests, haa^

returned to the company as a salesman ,

Paul AUmeyer, Paramount booker, has moTedV

from Idaho Springs, Colo., to Littleton, ColaC

This puts him closer to Denver by some 25

miles . Blosser, assistant booker at

Paramount, has found a house in north t

Denver and has moved in,

William Carr, Warner Bros, auditor, is

giving the local exchange the usual periodical


Exhibitors on Filmrow Included Doyle Sheltun.

Pritchard. Colo.: Neal Beezley. Burlington.

Colo.: Frank Roberts, Lincoln, Neb,,'

controller for the Cooper Foundation Thea-i

tres: Robert Spahn, Mitchell, S. D.: Herbert)3

Gumper, Center, Colo.: Mr. and Mrs. Predi

Lind. Rifle, Colo.; Mr. and Mrs. R. D, Ervln.tJ

Kremmling, Colo.: Earl M. Campbell, Tren-i

ton. Neb.: Dorrance Schmidt. Bridgeport.

Neb.: Eldon Menagh, Fort Lupton, Cole:

George Allan sr.. North Platte. Neb., and,

Mrs, Frank Barnes and son Billy. Crawford,.


STAR SPARKS "K.XMHOD" HOW— When Prr>ton 1 iistrr ;trrivid in Portland in

ronnrctliin with Ihr biinklnK nf "Kiimnid" at the Onturv rhpiitro. Ted Ci.imbic feted

Ihr lloll.vuiiixl star at » rpcrptiun in the llonson hotel. The event also commemorated

the K,ila n|iriiiiiK n( the (rntury.

Left til rlKhl: Jack O'Bryan, western OrcKOn salesman. United Artists; Earl F.

Kllry, ma.vnr of Portland; .\. J. Sulliv.iii, manager, UA; Foster; Morris Segel, eastern

()ret;nn sjilrvman.

Chicago Man to Film

Travelog of Montana

HELENA—James Dobyns of Chicago will

arrive here in early July to film a colored

travelog of Montana under sponsorship ol j

the state chamber of commerce.

The first part of the 60-minute film wUl,

show Montana in a pioneer .stage and wlB

introduce such historical events as Custer's

last stand by the use of headlines taker,

from pioneer newspapers.

Dobyns said that he has been much interested

in Montana since his initial visit to thi

west in 1924. He has made similar travelog! .1

of Wyoming and Colorado.




. . Dave

. . Emma

. . Barney

. . The

,^ong Cackle Ends;

peattle Likes 'Egg'

SEATTLE— "The Egg and I" hatched in

V nests here last week, and as would be

|;>pected. started reaping a golden harvest

111 the boxoffice because this is where the

Ibi ok was laid.

Sterling's Palomar Theatre and Hanirick-

I'.ergreen's Orpheum opened simultaneously

[»• th the U-I release, culminating months of

liieparation by Earl Kcate. that company's

;.\ploitation representative. It was way back

Jr. September that Keate started the ball

L-i'lling by arranging a giant luncheon at the

Washington State Press


club where Gov.

Mon C. Wallgren honored the book's author.

Betty MacDonald.

From that begimiing. the campaign grew

u:itU it became one of the most comprehensive

in years. Both Del Larison. Orpheum

ii.anager. and Zolly Volchock. Sterling city

manager, put on special fronts for the occasion.

However, they worked independently

o: each other in the way of exploitation, with

Keate seeing that the parts dovetailed.

Because the setting of the story is on

nearby Olympic peninsula, and the author

i^ a Seattle woman, cooperation was exceptional

from all angles. Book, department and

drug stores were generous in allowing windaw

and counter displays. One firm prep.ired

a special "Egg and I" menu featuring

e^g dishes. A girl in farmerette costume

walked the streets handing out eggs in behalf

of the picture. The biggest newspaper

cimpaign in months preceded the opening,

of course with generous publicity copy.

So. it was no surprise when both houses

opened to packed throngs.

'Maedchen' to Be Released

By Bregstein, Krimsky

LOS ANGELES—"Maedchen in Uniform."

psychological film of pre-Hitler days, will be

lereleased nationally by Herbert Bregstein

and John Krimsky. They have signed with

Sidney Pink to open the picture soon at the

Uclan Theatre in 'Westwood.

"Maedchen in Uniform" aroused a good

of controversy in this country when it

was first released. It was banned in a number

of states and was later suppressed in

Nazi Germany because it exposed Teutonic

rathlessness and regimentation.

Pacific Drive-In Theatres

Plan San Fernando Unit

SAN FERNANDO, CALIF.—Pacific Drivein

Theatres, Inc., soon will build an 800-car

drive-in on Roscoe boulevard near Sepulveda

boulevard. Architects are drawing

plans now. The screen building will be a

.-teel frame structure with steel decking and

plaster walls and the projection and office

building will be of reinforced concrete. The

lot will be paved with oil and gravel and the

property will be surrounded by a gunite wall.

No estimate of the cost is available now.

Film About Bakersfield

Fills Out Double Bill


picture showing life in Bakersfield was shown

for four days at the Fox Theatre on the

-ower half of a double bill.

The picture was produced by Robert Allen

Productions in three weeks. After finishing

-he picture here the company moved on for


similar project in Taft.

More than 60 local activities were photo-

Gum Kills Dog; Successor Sticks to Popcorn

Salt Lake City—Hall Bacl7, branch

manaKtT i>f Fux Intrrmountuin here,

came bark from a trip intu the territory

with lliLs story of gum-chewing and popcorn-eatins


It seems B. "Shorty" Finess, engineer

and handyman at the Liberty Theatre in

Great Falls, Mont., had a dog named

Bessie who liked chewing gum. Bessie

went on short rations during the day,

but at night she would get her fill.

Shorty turned the scats in the theatre up

when he was cleaning and Bessie would

graphed, including night life, industrial

sceiies. church services, swimming scenes

and graduation activities at the high schools

and junior college.

Threaten County License


requiring that all businesses in unincorporated

areas of San Mateo county be

licensed has been prepared here at the request

of the comity board of supervisors. The

basic fee would be $25 a year, but motion

picture theatres and many others would pay

more: theatres would be charged from $150

to $200 per year, depending on seating capacity,

with the higher price for theatres

seating more than 1,000.

First Runs Reshuffled


the local shortage

of new product, first run bookings have been

temporarily realigned and an Enterprise

feature, "The Other Love." will play day

and date at the RKO Hillstreet and Pantages.

United Artists, which distributes Enterprise

pictures, ordinarily uses the four

Music Halls as first run outlets.

Quits Aladdin Post

DENVER—Ned Greenslit. manager of the

Aladdin Theatre here, has resigned to become

president of the newly formed Englewood

Radio and Record Corp. Having wide interests

in Denver. Greenslit is a member of tlie

Kiwanls club and has sung in several of the

Denver Post's opera productions.

Borden Builds in Blaine

BLAINE, WASH.—Construction is under

way on the theatre being built here by

George Borden jr. The new house is opposite

Borden's AM-BC Theatre. The building will

have 100 feet of store frontage.


If * *


eat freshly placed wads from the bottom

of the scats.

When Bessie died recently of cancer

of the stomach, it was found she had a

large ball of chewing gum in her stomach.

Shorty bought another dog about

two weeks ago, but he's not taking any

chances of killing the hound off with

chewing gum. The new pooch is developing

a liking for popcorn, however, and

goes on short rations during the daytime

to fill up on popcorn at night when the

theatre crowds have gone home and

Shorty is cleaning up.


Arthur O'Connell has resigned as branch

manager here for U-I and will be succeeded

by George DeWaide, Los Angeles, who

at one time was ad sales manager here for

Paramount . Cantor. RKO's coast

publicity head, pa.ssed through on his way to

Vancouver, B. C, with Jack Douglas, local


Joe Rosenfield and Howard McBride have

formed a partnership to operate the Granada

and Post theatres in Spokane . . . Homer

Schmitt. Columbia booker, is back to work

after vacationing in Kansas . Hoosier

Hotshots are scheduled to make a personal

appearance at the Music Hall July 2 . . . Ted

Snyder is in Ketchikan, Alaska, supervising

the remodeling of the Revilla for B. F.


Robert Wells, who has been connected with

radio broadcasting, has joined Wally Ricker's

sales staff at E-L Rose, U-I's


coast sales manager, was in town for a few

days . . . Tom and Marion Shearer have

their new son Roger Alan Shearer . . . Claude

and Hila Jensen visited here for a few days

from Portland . Ridgeway. who

manages her father's theatres in Sedro-Woolley,

was a Filmrow visitor . . . Herbert Royster,

who manages the Mayfair in Portland, visited

friends here.

Out-of-town visitors to Filmrow during the

week included Billy Conners. John Owsley

and Les Theuerkauf. Tacoma; Walter

Graham. Shelton: W. B. McDonald. Olympia:

Eldon Pollock jr. and Eddie Snow. Mount

Vernon, and Gene Groesbeck. Enumclaw

. . . Bill Heineman. general sales manager

for J. Arthur Rank, was in to visit Frank L.

Newman sr.. Evergreen president.

To Scribble Original Stofy

Jack Henley will scrible the original story

for Columbia to serve as the basis for the

22nd picture in the Blondie series.

you Qa*i, Make. Mo^ut Mo*ie4f,




BOXOFFICE ;: June 28, 1947 63

. . Former


'Wyoming' Premieres*

T ouise Fenstennaker and Betty DeBrown

have assumed new positions at Paramount.

Louise, a former branch manager's

secretary, moved up to the division office to

become secretar>' to George A. Smith, western

division manager. Betty took over as

secretary to Manager Al Taylor . . .


Sachey left the Universal exchange to become

Monogram's new booker . . .


Broder of the Cinema and Florence Mills

theatres Joined the ranks of the Southern

California Theatre Owners Ass'n.

On the week's hospiul list was Guy Gunderson,

executive and booker for the Drive-In

Theatres. Guy fell down recently and broke

three ribs. Charlie Caballero is acting as his

standln until the ribs heal.

. . .

Mr. and Mrs. Louis Elliman of Ireland

visited Hollywood recently. Elliman di-slributes

Republic pictures in that country and is


one of the leading exhibitors there

visitor from afar was Larry de Prida,

special representative for Clasa-Mohme it.

the southern Malay states and the Hawaiian

Islands. His destination was the home office

here on the Row.

Arnold Schaak of the Ramona and Holly

theatres was back on home soil after a trip

to Chicago . Milt Hos.sfelt, film buyer for


. .

Fox Intermountain circuit, was here on

a business trip to the home office.

Familiar faces on the Row: Jimmy

Edwards of the Edwards Theatres circuit;

Leo Hamacher, owner of the Victory in San

Diego and R. E. Archibald, who owns the

Coronado, Coronado.

Filmrow has been pretty quiet lately. One

reason may be that so many theatre folk

Jack Herman, presi-

are away on vacations.

dent of Eastland Theatres, is enjoying a

three-week Jaunt to Vancouver, B. C, and

Saul Mahler, general manager of Vinnecof

Theatres, was planning to head in the same


Ju-st as scenic but closer to home is the

holiday spot picked by Patty Dolezal, booker

for Republic, and Wanda Emanuel, assistant



if Theatre Operators ^

For Bpecial trailer copy lor

your opening write to

Motion Picture Service Co.

12S Hyde St.. San Francisco 2

Producers ol Showmanship Trailers



Equipment Co.



-f 9>hone HEmux:k 8K>2

cashier. The girls went fishing In the high

Sierras . . . Jack Goldberg, general manager

of Eastland Theatres, likes his vacations a

bit more civilized. He Just got back from

New York.

Many other showmen, who had to keep

their noses to the grindstone instead of

gallivanting about the country, showed up on

the Row to get in a stint of booking and buying.

They included: Joe Moritz. owner of

the Victor; Lew Fredericcl of the Avalon;

Harold Wenzler of the Lux; Ed Stein, proprietor

of the Mission; Dave Fred, owner of

the De Luxe; O. W. Flanigan, owner of the

Dixie, and O. W. Seeking of the La Shell in

Long Beach.

Ben Peskay was at the Republic exchange

booking for his Lakewood Theatre and

Jimmy Nicholson and Saul Mahler were at

United Artists doing the same for the four

Academy Theatres.

Confabs of one kind and another were going

on as usual. Jack Broder and Bill Flemion

of the Broder Releasing Co. huddled with

Bernie Leavitt of Leavitt Theatres . . . Harry

Hollander of Monogram and Harry Wineberg

of the Oriental lunched together to discuss a

deal . . . Jimmy Loomis, in from Nogales,

Ariz., where he owns the Grand Theatre,

was giving premium giveaway deals the once

over at Associated Advertisers.

"Stony" Goad, Screen Guild salesman, and

Earl Collins, division manager for Republic,

were back in town after business trips.

"Stony's" trek look him to his Bakersfield

territory, while Salt Lake City was Earl's


Two new theatres had their grand openings

recently. One was the Grove, of Lemon

Grove, Calif., owned by J. Van Gilse. The

other was Phelps-Dodge Co.s Times Theatre,

a 600-seater in Mesa, Ariz.

George Fink of the Coronet Theatre in

San Diego was up booking and buying the

other day . . . Phil Monsky. Universal-International

salesman in Omaha, also was in tow'n

hobnobbing with friends in the local film

mart . Angelino Bill Parker. now-

Universal branch manager in San Francisco,

was back on his old stamping ground visiting


The Paramount lot was loured recently by

four sightseeing exhibitors from out of town.

They were Mrs. Marion Walker, owner of the

Huron in Minneapolis; Mrs. W, C. Kroeger

of the Shaimon Theatre. Portageville. Mo.;

A. C. Dodge, who owns the Hiland in Myrtle

Point, Ore., and Harry Brown Finch, president

of Thomiisville Theatre Corp.. Thomasville.

N. C.

Mildred Horn, "Mom and Dad" scrivener,

was seen in the Hygienic Productions office

chatting witli Branch Manager Bob Hicks

Page and Jean Gaston, his secretary . . .

Leonn Arkeil|)ane has sold the Kiva Theatre

on South Broadway to Moses Hernandez.



187 Golden Gate Ave,,

San Francisco 2, Calif.

Phono Undcrhill 7571

In Cheyenne July 23

HOLLYWOOD—In connection with th

annual Cheyenne Frontier Days celebratior

Republic's "Wyoming " will be given lis worli

premiere at the Lincoln and Paramount thea

Ires in Cheyenne July 23. Republic star

William "Bill" Elliott and Vera Ralston. froD

the picture's cast, and Foy Willing and th

Riders of the Purple Sage will appear at .

two-day gala reception which will inelud'

participation in parades, broadcasts, indue

lions into Indian tribes and other specia


"It is with great pleasure that I proclaln

Republic studio's production of 'Wyoming

as the official motion picture of the olsl an

nual Frontier Days celebration," stated Gov

Lester C. Hunt of Wyoming.

Prior to arrival at Cheyenne the Republii

group will be the guests of F. H. -Rick

Kicketson, president of Fox Inlermountaii

Theatres in Denver, where Ihey will partici

pate in a civic luncheon, visit hospitals ani

train to Cheyenne via the Denver Post spe.


Screen Publicists Guild

Installs New Officers

HOLLYWOOD—Lesley Mason was give

his gavel as incoming president of the Scree

Publicists Guild al a general membershi

meeting. Other new officers installed al th

meeting were John B. Campbell, vice-presi

dent; Frank Perrett, recording secretarj

Chip Cleary. financial secretary; Al Jerm;

treasurer; Bill Lyon. 18-monlh trustee, an

Milton Gottlieb, business manager.

The slale was nominated without oppos)' i

lion early in June.

Montana's First Drive-In

Going Up Near Kalispell

KALISPELL, MONT. — Monwna's flri

drive-ln will soon be built by Bert and Johi?

Strack here. The site is four miles east ci

Kalispell. Covering five acres the Iheativ

accommodate al least 500 cars.


Tlie 25x40-foot screen will have a bacbt

ground 60 feel high and 63 feel wide. Thproject

will feature the latest in equipmer (

and will represent an investment of aboui


Reopening at Redmond

REDMOND. ORE.— After being clOBO'

three weeks for redecoration. the Odem Tll




. . Gladys

. , E.

. . George

. . The

. . Dave

. . Nat




Tliealres in Modesto will continue to pay a

tax of three cents on each ticket, after

a judge sustaineci the city's demurrer to a

suit brought by Modesto Theatres, Inc.,

T»'tilch attacked the constitutionality of the

orillnance. City Clerk Rex Gailfus said the

tax returns $60,000 annually,


1 1 Rnssell E. Wheeler, manager of the Metru

Tlieatre here, spoke at the Marina merchants

meeting. Wheeler outlined plans for Christmis

lighting and decorations . State

jTlieatre in Oroville had its fourth seat fire

recently. It seems that patrons snuff out

cl'.;arets in the holes of seats.

The prewar gimmick of free tickets for

readers of local newspapers, has come to

life again in Burlingame. Free tickets to

Manor Theatre for readers of the Ad-

'vance, south San Mateo, are offered each

week. In cooperation with Joseph Daly.

manager of tlie theatre, names of four winners

appear each week among the advertisements.

Bea Easton, Petersen Theatres, will go to

Colorado for her vacation and to attend i

family reunion . . . Bill Helm, Niles Theatre,

is vacationing at Adams Springs

P.icific Pottery Co. of 130 Hyde is

. . . The

moving to

its new location in the Furniture Mart Bldg.

on Market street.

. .

The Ink Spots and a complete vaudeville

show are taking over the Paramount Theatre

tiie week of July 1. It is a "one shot" event

ii-.sofar as the theatre is concerned. If Sa.i

Francisco likes it, maybe we'll have



\.iudeville theatres instead of one .

Ludwig, auditor for Robert L. Lippert, is off

to Pixley.

Jay Golden, western division manager for

RKO Theatres, returned from Los Angeles

. . L. E. Thompson, also of RKO Theatres,

was in town for a few days . Canavan,

RKO maintenance department, w-as

here on remodeling the front of the Golden

Gate Theatre. The entire inside of the house

lias been redecorated.


Dave Cantor, RKO studio publicist,


here on his way to Portland . .

Pox Exploiteers Frank Jenkins and Ed Yarborough

are in Colorado Alderman,

former theatre


owner in Los Angeles,

and his son said hello to friends before their

'.akeoff for their New York home. Alderman

IS manufacturing Constance Bennett cosmetics.

Scotty Dunlap and Roy Del Ruth took

background scenes on Powell street for a new

Monogram production . Walker Chapman

and his wife and children flew in from

Honolulu for a tour of the U.S. Chapman is

•«th the Royal Amusement Co. His trip

here is the first in more than five years.

Cecil Curtis, head shipper at Republic

Friends of

studios, is in the hospital . . .

Harry Kaiser, United Artists office manager,

are wishing him a speedy recovery from his

The Key system strike is

'.ong illness . . .

causing difficulties along the Row. It is a

valid excuse for many workers to come in

late ... or not at all.

"BEDEIJA" IN DENVER—When "Bedelia" and "Its a Joke, Son" played Fox

Interniountain's Rialto in Denver, Manager Jack M. Copeland erected this front to advertise

his Eagle-Lion double bill. Interesting detail was a large photograph of Mar-

.garet Lockwood ("Bedelia") in the boxoffice window while the theatre was closed.

is opening of the New Pismo Beach Theatre,

operated by Westland Theatres. Al Chamberlin

will manage the first run hou.se . . .

Rotus Harvey's home in Burlingame and

Rodda Harvey's home in Stockton both have

new swimming pools . . . Ray Summers,

manager at the Stockton Theatre, is vacationing.

His wife Wanda, who was employed

at Westland Theatres, is with him.

Bill Boland. chief booker at Westland

Theatres, celebrated his 16th wedding anniversary

. . . Noeline Etchegoyhen, manager of

the American Theatre in Winnemucca, Nev.,

was married June 19 ... G. Karski, Motion

Picture Service Co., returned from an outof-town

trip . . . Anita Rupel. UA stenographer,

is on vacation in Alaska . . .


Duke, contract clerk, is new around United

Artists . . . Hans Kolmar and Milton Hall

were in town for the opening of "Henry V"

throughout northern California.

W. E. Callaway, district manager for

United Artists, was in town .


UA manager, sent his family east for a

six-week vacation . . . Marion Isaacs, formerly

with UA, is vacationing in Canada .

Emmett Cannon is closing his Golden Gate

smoke shop and going fishing. Agnes, his wife,

going with him.

Monogram worker, is

Fairmont to Be Revamped

SAN DIEGO—The Fairmont Theatre here

soon will undergo extensive alterations. FWC

has awarded a contract for the work to the

George W. Carter Co. of Los Angeles and

the cost has been estimated at $68,983. The

auditorium shell will be reconstructed, new

gunite columns and filler walls built, existing

walls encased and the front modernized.

There will be new bracing, a new concrete

floor, a new lobby and foyer, new rest rooms

and new lounges and offices.

Two 'Durango' Pictures

Put on Columbia Slate

HOLLYWOOD — Two new Durango Kid

films have been added to the production

slate of Colbert Clark at Columbia. The

originals, "Blazing Across the Pecos" and

"West of Sonora," are being converted for

screening by Norman S. Hall and Barry

Shipman, respectively. They will be vehicles

for Charles Starrett and Smiley Burnette.

Four More Houses Join

Western Amusements

LOS ANGELES—Western Amusement Co.

has taken over the Broadway and Palms theatres

in El Centro, the Azteca in Calexico

and the Needles Theatre in Needles. The

first three belonged to Frank UUman, the

Needles to S. A. Simons.

This One Hung On

ALBUQUERQUE — Bob Ponte, El Rey

manager, returned from a fisliing trip to

Elephant Butte with a three-and-a-halfpound

crappie. believed to be the largest

caught in that area in many years.

Cigaret Fire Bums Two Seats

ORO'VILLE, CALIF.— A recent fire at the

State Theatre here consumed two seats and

a part of the floor near the seats. Fire department

officials told Manager Walter

Tooley they thought the blaze was caused by

a lighted cigaret placed inside the seat

through a hole cut In the leather. Watchman

Roy Johnson, awakened by his alarm

clock at 5 a. m. In the morning, discovered

the fire and saved the building.

Joe Cannon, Warner Bros, cashier, is vacationing

in Yosemite . Paull also of

WB, is taking a six-week jaunt over the

country . . . Frank Noege, WB booker, and

Al Grubstick, Screen Guild, are being called

for jury duty.

Those monogrammed suspenders Frank

Noege wears are something to see . .

July 1


BOXOFFICE :: June 28, 1947


Top Volume Poopmo Purdue Hy brid Popcorn.

Popsit Plus Popcorn Seasoninp Cocoanu t Oil in 50-lb. Cans

Popcorn Salt—Scoops— Baijs— Scasonino Measuring Cups

Best Quality Mefchandise Quick Service



lOS Golden Gate Ave, San Francisco 2. Calif.



have the



Count on US loi Quick Achonl | UKAI Kb

i^ p>.»* Owl wid* contact*

KrX ll'xidoaT Mil OMUra VOU dl Mti


201 Fine Art> Bldg. Portland 5, Orcoon



Towns in California

To Get New Houses

SAN FRANCICO—The Golden State Theatre

Corp. has received authorization from

the OHE to construct a theatre in Millbrae

at EI Camino, Real and Chadboume avenue.

It will be Millbrae's first cinema. The corporation

had submitted three plans to the

OHE and has not yet been Informed which

of the plans was approved.

Delhi, Calif., Is to have a new theatre. S.

Court of Livingston, who recently erected a

new theatre there. Is planning the new Delhi


The Soledad Theatre in the California

town of that name opened recently. The

house seats 700 and has all modern conveniences.

Owners Blanco and Martin have appointed

A. R. Jackme of Soledad as manager.

Authorization was granted by the OHE to

Clifford W. Morris of San Francisco to construct

a theatre on the Waterford highway

and La Loma. The permit allows construction

in the amoiuit of $8,250. It will have a

seating capacity of about 600. Morris is an

executive of Redwood Theatres of San Francisco.

B^^^^B^^Wa • ' 1

Sol Lesser to Produce

'Bride of Bridal Hill'

HOLLYWOOD— -Bride of Bridal Hill,"

from the book by George Agnew Chamberlain,

has been added to his 1947 production

schedule by Sol Lesser, independent producer

making features for both RKO Radio and

United Artists relea.se. Recently acquired

and being scripted by Jerry Davis, the picture

will star Lon McCallister, Allene Roberts

and Julie London. Yarn concerns three

youngsters and a hunting dog. Wether it will

be for UA distribution has not been determined.

Lesser owes UA two more pictures on his

current three-film commitment. Tlie first.

"The Red House." already is in distribution.

The remaining two will be selected from

three properties now in the works—the newie

listed above, "Kidnapped," and "Harness


Pateros Construction Halts

PATEROS. WASH.— L. A. Gilltspie, local

builder, has received an order halting construction

of his theatre building here. The

order came from Galen S. Geller of Seattle,

regional OHE compliance director. Gillespie

received authorization last January to build

a warehouse and mlllwork shop on the basis

that the buildings were essential and nondeferrable.

Construction of a theatre was

not authorized.

Lewiston Drive-In Open

LEWISTON. IDAHO— Mr,s. Maiy Pulverc,

Auto-Vue Theatre In north Lewiston Is now


Art Adamson to Build in Albany

ALBANY, ORE.—Art Adamson. owner of

the Venetian and Granada theatres, will

build a big new theatre here as soon as perml.ssion

Is obtained from the CPA. Raymond

Porter, manager of the two local theatres,

says the location of the new theatre will be

announced in the near future but at the

present time nil plans are being held up bv

the CPA.






1 nt


. . . Spencer

. . 20th-Pox

. . "Miracle

. .


'ool Breakup Brings

'WC Staff Shakeup

,OS ANGELES— As a result of the realign

in management through dissolution of

1 lis in recent weeks. Charles Skouras, presi-

It of Fox West Coast and National Thca-

I s, has instituted a number of changes and

imotions in executive and managerial peri;mel.

Executive personnel changes revealed by

kouras are William Thedford. district manger,

to assistant to George Bowser, general

imager of FWC; Bert Pirosch. associate

tad of the booking department, to the film

living department; Fay Reeder. San Frant.'^co

publicity director, to district manager,

|*n Francisco first runs: Bob Rothafel, manager

of the Criterion, Santa Monica, to dis-

I'rict manager, district four, replacing Terry

[Mi^'Daniel, resigned.

Other transfers— Harry Siple, district manjper.

East Bay. to district manager, Penin-



Herman Kersken, first run San Francisco


flistrict manager, to East Bay.

W. C. Ricord. Peninsula district manager,

l;c valley district manager, northern Calircrnia.

J[ Fred Glass, valley district manager, to

llniedford's southern California district.

I' Herb Norris, from the Nile to the Kern,


Floyd Thurston, the Mission, San Diego,

h.c the Rivoli. Van Nuys.

r Frank Swartz, the Kern, Bakersfield ,to the

l.kialto, south Pasadena.

George Miller, the Figueroa, Los Angeles,

J|t(' the United Artists, El Centre.

Al Dimiont. the Aztec. San Diego, to the


plFairmount, San Diego.

Jim Richardson, the Rialto, South Pasa-

.dena, to the Criterion, Santa Monica.

David Lackie. the California, Ontario, to

the Granada, Ontario.

Bob Smith, the United Artists, El Centre,

tn the Figueroa, Los Angeles.


Dean Davis, the Valley, El Centre, to the

Capitol, Calexico.

Bud Bowers, night manager, California.

San Diego, to the Valley, El Centre.

Henry Pines, the United Artists, Ingleiwood,

to the newly acquired Nevada, Reno.

I John Nulen, the Lyric, Monrovia, to the

'Vnited Artists. Inglewood.

Harry Wallace, manager downtown United

Artists; J. Clark. Plaza. San Diego; Neil

Brown. Golden State, Riverside; Frank Mil-

'lan, Alte, Los Angeles, and Bob Erspamer.

Leimert, Los Angeles, remain as manager

with former Fox West Coast partners.

Alberts, Capitol, Calexico, and J.

Moran, Rivoli. Van Nuys, resigned.

Candy for the Kids

GREAT FALLS. MONT.—At the last


ct the special children's series featuring Anne

Shirley in "Anne of Green Gables. " Great

Falls children were treated to large free bags

of candv.

Precautions Praised

CHICO, CALIF.—After inspection of the

Senator Theatre. Chief C. E. Tovee issued

a detailed report here commending Tom

Whlttemore for the "excellent job" he has

oone in observing fire safety measures.

Build in Calhan, Colo.

CALHAN. COLO. — Gerald Little and

Joseph Maul, local business people, are building

a theatre here.


Qpcning of the Huish Theatre at Richfield,

Utah, June 18, formed topic of conversation

on Filmrow this week. Most branch

managers and salesmen and many others

attended the premiere performance of the

theatre, which was officially opened and

dedicated by the mayor of Richfield, civic,

business and church leaders of the area and

by Vincent A. Gilhool, manager of the Huish-

Gilhool circuit, operators of the house.

The Weber Motor- Vu, sixth outdoor house

to open in this state within the last month,

played to its first crowd of 800 cars last

month. It is operated by the Associated

Amusements Corp. . . . Reed Wood will open

the Main Theatre at Garland, Utah, July 15,

according to present plans.

A board meeting of the Utah Theatres

Ass'n will be held next week to plan for the

annual election. Victor Anderson of Orem

is incumbent president

is in the midst of

. . . Incidentally,

another big


summer celebration

at the Scera, the big communityowned

house. The theatre and grounds have

been gaily decorated for the city's centenniil

and summer fun show. Several Eagle Scout

badges have been awarded on its stage, and

children of Orem have received school activities


Ralph Trathen, secretary-treasurer of the

UTA. will leave July 3 for a combined business

and pleasure trip to the coast . . . Roger

Heman. sound technician for 20th-Fox, was

in on a vacation. He was bound for Yellowstone

Jack Reeves, a Terry Turner junior

. . . field representative, spent a week with Russ

Morgan, RKO field representative, learning

details of his work.

Howard Cahoon, Selznick branch manager

here, was married to blond Dorothy Williams

Burkinshaw, operator of the

Burk Theatre, also deserted ranks of the


"It Happened on Fifth Avenue" opened at

the Rialto for its third straight week in Salt

Lake. It played ten days at the Uptown,

moved to the Rialto. and then held over at

the latter house . on 34th Street"

played to larger than usual bu.siness at tho

Centre and then moved to the Studio .

Jerry Colonna was here to open the state fair

horse show .

sheet advertisins

has been taken over by NSS. making Republic

the only exchange on the Row still

handling its own sheet ads.

To Build at Grand Ronde

McMINNVILLE. ORE.—Manager W. Hibbert

of the Sheridan Hi-Way Theatre has

announced that a new theatre will be built

at Grand Ronde. The building will be completed

before the end of the summer and

will be called the Grand Way Theatre.

Mrs. George Installs Equipment

HEPPNER, ORE.— Elaine Sigsbee George,

manager of the Star Theatre, has installed

new projection lamps and a new sound screen.

New draperies have been ordered and other

improvements are planned as soon as materials

are available, according to Mrs.


New Drain Theatre to Open Soon

DRAIN, ORE.—Mrs. Golda Woolman says

the new Drain Theatre will be ready to open

by July 1.

MGM Keeps Dubbing

For Mexico Showing

NEW YORK—MGM is continuing its

policy of dubbing all Its feature;;, shorts and

newsreels in Spanish for release in Mexico

and Latin America, despite a great resistance

to this plan by other film companies because

of the cost involved, according to Carlos

Nlebla, Loew's managing director for Mexico.

The dubbing plan, which .started In 1946,

has resulted In a business increase of 30 per

cent over last year for Loew's product. Except

in the larger cities, where the wealthy

residents and visitors prefer the Englishspeaking

films, the Spanish synchronization

gives the Mexican theatregoers more for their

money, Nicbla maintains. The greater part

of the Mexican public ignores the English

sound track and cannot even follow the Mexican

titles in the average picture sent from



"If dubbing were done by all the American

companies, the over-all business would increase

tremendously," he said.

Although Mexican studio labor is demanding

a 50 per cent increase in wages,

Niebla expects that the talks now being held

between workers and studio heads will result

in labor settling for 30 per cent. Two years

ago, the studio workers made a similar compromise

to their 25 per cent wage increase

demand and accepted 15 per cent, he said.

The Mexican film industry is in full swing

again following a recent 30-day production

stoppage. Niebla explained that motion picture

filming, as well as general business, was

upset when the banks stopped lending money

except to agriculture. Later private capital

stepped in. and the actors agreed to take a

25 per cent cut in wages while the technicians

and stagehands agreed to speed up

production to the equivalent of a 25 per cent

reduction in wages.


Mexican producers are now making approximately

60 pictures per year, scattered

among ten producers, Niebla said, in contrast

to 120 pictures made in the first flush

of production when many of them were



Regarding 16mm films in Mexico, Niebla

said little or no progress has been made because

the majority of situations are already

covered by 35mm product. The 16mm product

is only suited to small-town showings

where the natives "must be gradually educated

to films."

Niebla, who is in this country for a medical

checkup, has been with MGM for 18

years, the last 14 as managing director for

Loew's in Mexico. He will return early in


Sell at Cascade Locks

PORTLAND—Mr. and Mrs. Ray Kluesner

of Portland have sold the Community Theatre

in Cascade Locks, Ore., to Mr. and Mrs.

E. A. Lytle. Theatre Exchange Co. handled

the sale.

Now 'The Pretender'

"The Pretender" is the new tag for Republic's


IKE 8041

RCA Sound Systems

Brenkert Projection Equipment

tJSAIBCo Cooling Equipment

Blowers and Exhausters



2120 Broadwar

Denver 2, Colo.l

BOXOFFICE :: June 28, 1947 G7




Insurance Gag for 'Weekend'

'Son of Battle' Debut

In Salt Lake July 2

SALT LAKE CITY—For the second time

this year, this city will play host to film

stars for the world premiere of a picture.

The picture will be 20th-Fox's "Bob. Son of

Battle," which will open July 2 at the Uptown

Tlieatre here and at several othir

houses in the Intermountain area, and then

move into other theatres within a week.

Lon McCallister and other personalities

from the studio will be in town for personal

appearances on the day of the premiere.

One of the biggest attractions will be one

of the canine players in the film. Red Wull.

the killer dog. Already, Red Wull. or Dave,

as he is known in real life, has gained state

and nationwide publicity. He's a Utah collie,

owned by a northern Utah sheepman.


He gained not only statewide but national

publicity for hlmseif and the picture last

week when he was the guest at a special

showing of the picture in Logan. Utah. His

master. Wynn Hansen, .sat with him throughout

the showing, and halted the dog's instinctive

movements toward the screen when

sheep and canine scenes appeared. Actually,

Dave, or Red Wull, was quite well-behaved

at this special .showing of his picture,

and this claimed fir.st special showing

for a dog merited a three-column and onocolumn

picture and a column-long story in

several local papers.

In addition, the Utah dog gained mention

on national radio programs, and the story

of his special .showing was distributed nationally

by the United Press. The UUih

canine was In here during the week to meet

Gov. Herbert B. Maw and present the state's

chief executive with an "autographed" copy

of "Bob. Son of Battle." Dave, or Red Wull.

win be an attraction on the premiere stage.;.



Another attraction of the prepremiere

publicity of the Utrh-mnde picture was a special

showing of the film for the wife of the

governor and her guests, and they gave the

film heartiest plaudits.

The premiere, which will receive wholehearted

.state backing, will be attended by

the usual bright lights and stars.

Frank Jenkins, intermountain area field

rcpre.sentatlve for 20lh-Fox, and Eddie Yarbrough,

chief of western publicity, are directing

the campaign on the picture.

It's a gag—but it's good for a laugh

$10,000 worth of "laugh" insurance for

"Fun on a Weekend" patrons of the Los

Angeles Music Hall Theatres was purchased

by the management from Lloyds

of London.

Here garnering the final draft of the

policies, left to right. Producer Andrew

•Stone: Jack Willen, I'nitcd .Artists Los

Angeles exploitation representative;

.Arthur Krausse, Los .Angeles Lloyds representative;

William E. Lebby (seatedl,

also of Lloyds: .Auriel Macfie. publicii.;

direct4)r, .Music Halls, and Cliff Giessaman,

general manager of the theatres.

The accident insurance policy provide.?

SIO.OOO if patron "rolls in aisles and dies

laughing: S500 if patron rolls in aisies

and breaks a limb or rib; S250 if patron's

jaws lock while laughing."

Warners Plan Big Outlay

For Stages, Office Bldg.

HOLLYWOOD—To serve as a memorial

to the late Sam Warner, the Burbank studio

bearing his name will construct a 12-story

administration building, which, along witn

ten new sound stages, will constitute the

main projects of a recently disclosed $6,000,-

000 construction program. The additions to

the studio's physical facilities will be built

on a 22-acre site adjacent to the present lot.

In addition the company will establish a

30-acre parking lot next to the studio area.

The Burbank city council removed the

last obstacle in the way of the project when

it granted the company's request to vacate

parts of Rowland avenue, California and

Avon streets and Valleyheart drive.

Studio executives said the work will be

.started "as soon as veterans' housing requirements,

etc., have been satisfied" and

that it is hoped to have the project completed

by 1952. The studio now has 22 sound

stages, and the scheduled construction will

bring the total to 32.

$250,000 Fire Destroys

Del Rey in Seaside

MONTEREY. CALIF.— The Del Rey at Seaside.

Calif., near here, was destroyed by fire

in the early morning of June 24, with a loss

estimated at $250,000. It was believed that

the mild earthquake of two days earlier

tangled the electric wiring inside the wall of

the wood frame and plaster building, since

the fire apparently started in one of the wall.s.

There were nine stores on the street

floor of

the building, and the value of the contents

destroyed was estimated at $50,000, while

the replacement value of the building, according

to Manager Mark Keller, is about


MGM to Make Picture

On Life of Dostoievski

HOLLVWOOU Newly added to MGM'S

production slate is a film to be based on the

life of Fyodor Dostoievski, who became one

of Russia's greatest writers after ten years

as a prisoner in Siberia. Rene Fueloep-Miller,

continental author and an authority on

Dostolev.ski. will collaborate with Osso Van

Eyss on the screen play. The biography will

be produced by Gottfried Reinhardt.

Set for Assis'ant Director

RKO has set Lowell Farrell to be first

a.sslstant director on the film. "War Party."

Loew Sees Threat

Of Other Mediums

HOLL'ywoOIJ—Motion pictures are eaui

ing an era where they will face the great



^ht. Louis Bus strike

Floods Peril Theatres

Cripples Theatres

ST. LOUIS—With both the St. Louis Public

Service Co. and the officers of the local

uni'in of the Amalgamated Ass'n of Street

Electric Railway and Motor Coach Employes

of .America sitting pat, the strike of the street

l.car and motorbus workers continued this

lisk'et'lt with no immediate hopes of peace.

All efforts of Mayor Aloys P. Kaufmann

Jiand members of the U.S. conciliation service

l|to bring about a peaceful solution of the

['walkout have so far been futile, and in the

ftmcintime motion picture theatres, departmtiit

stores and other downtown retail estab-

J-lisliments continue to suffer terrific losses.

Victor D. Brannon. director of the gov-

Iternmental research institute, has placed the

Slav; to the retail trade, including department

iand appliance and specialty shops at $1,100.-

loOO a day. while the average loss in the enjtenainment

and service fields, including mo-

[ticn picture theatres, the municipal opera,

5 big league baseball games, restaurants, tav-

[erns, etc., will approximate $500,000. Pro-

[fessional men, physicians, surgeons, dentists,

B chiropractors, osteopaths and prescription

drug stores are losing abDUt $100,000 daily.

The Garrick, which sometimes has burle.'sque

shows and at other times operates

wi'h "adults only" motion pictures, has decided

to close for the duration of the strike

of the employes of the St. Louis Public Service

Co. In the period June 13-15, the openiim

days of the strike, boxoffice receipts

showed a decrease of 75 per cent, Claude E.

Schenck, owner, reported.

Bill Banning Daylight Time

Passed by Illinois Senate

SPRINGFIELD. ILL —A bill banning daylijht

time in Illinois has been passed by the

st.ue senate and sent to the house.

The proposal would require standard time

all year 'round. Any local ordinances to the

contrary would be made ineffective.

Nearly 500 communities, including Springfield,

Chicago and many others of the larger

cities, are operating on daylight time.

Sen. Everett R. Peters of St. Joseph, one

of the bill's sponsors, said there is too much

confusion caused by conflicting times. A

Chicago senator said the measure was an invasion

of home rule.

The legislation would be effective July 1-

Third Time in Month

Buchanan and Buckley End

Partnerships With Circuit

SUPERIOR. WIS.— Uissiiluliun of i)artnerships

between the Minnesota Amusement

Co.. Harvey C. Buchanan and Frank Buckley

in the operation of the Palace, Peoples

and Princess theatres, will become effective

June 28, according to an announcement by

Harry B. French, president of the Minnesota

Amusement Co.

The circuit will continue to operate the

Palace Theatre, and H. C. Buchanan, who is

divesting himself of all theatre interests in

Superior, is expected to join the company

as manager of the Palace. Frank Buckley

becomes sole owner and operator of the

Princess and Gust Carlson, former manager

of the Peoples Theatre, takes over operation

of that house.

Theatair Drive-In Opened

NEW ALBANY. IND.—Although construction

has not been completed, the 800-car

Theatair Drive-In, operated by Municipal

Enterprises Corp. of Indianapolis, has gone

into operation near here. Work is continuing

on the restaurant, which also has a banquet

hall for private parties on the second

floor. The theatre covers 20 acres and is being

managed by Keach McAllister. Top men

of the Municipal Corp. are Finley I. Isler.

president: Dr. Marvin Sandorf, vice-president,

and Robert Horned, general manager.

Screen Moved at Crown Point

CROWN POINT, IND.—Roy Eshelman,

manager of the Palace and Rex theatres here,

has moved the screen at the Rex from its

position at the southern extremity of the

auditorium to a centered position nearer the

audience. Other recent improvements include

new carpeting and new auditorium


ST. LOUIS—The third of a series of disastrous

floods Is rolling down the Mississippi

and Mi.ssourl valleys toward St. Louis and

the lower valley of the Joined rivers and the

vicinity of Cairo, 111., and New Madrid, Mo,

There will be a repetition of the situation

at Canton and Hannibal, Mo , cau.sed

the closing of the theatres In those cities

and at Elsbeny and ClarksvlUe, Mo., Quincy,

111., and various other points along the two



Already in their fourth w'eek the floods

had done total damnge of more than SIOO.-

000.000 and the end Is not yet In sight. Upwards

of 1,000,000 acres in Iowa, Illinois and

Missouri have been flooded in the series of

floods and it is anticipated that many additional

acres will be under water as more

levees give way under the long strain.

In Iowa, Ottumwa and Eddyville have been

hardest hit by the high water, while Canton,

Mo., has already been flooded three times.

At Hannibal, where the Star had been forced

to close, much of the business district was

under water this week for the third time.

Critical situations were developing in Trenton.

Princeton and Chillicothe once more.

Later in the week -such towns as Morrison,

Mokane, Hermann. Washington and St.

Charles along the Missouri were expecting

new floods of near-record proportions. In

Morrison the M.W.A.. operated by M. E.

Redeker, and the new Mokane under construction

in Mokane, Mo., may both experience

some difficulties.

Free Films in Springfield

SPRINGFIELD. ILL.— One-half of the

free movie fund of $1,000, sponsored by

Mayor Harry A. Eielson, was raised in the

first three days of the week following its

announcement. The plan is to show free

motion pictures on Saturday mornings from

July 5 to September 5 as a reward for kids

"on their good behavior" during the summer



' -.



Nomikos Answer July 15

CHICAGO—U.S. Judge Walter J. LaBuy has

granted Van A. Nomikos. head of a circuit

of seven theatres, until July 15 to file an

answer to the percentage charges filed here

recently by Paramount. The suit charges

Nomikos underreported boxoffice receipts due

Paramount on pictures placed in his theatres

on a percentage basis.

Elwood Theatre Change

ELWOOD, IND—Roy Bales has sold his

Main Theatre here to Herman Booth of Indianapolis.

The house was then closed for

extensive remodeling. Bales' son Gene will

continue as assistant manager with John R.

Hammitt as operator.

,««1 ,


Otises Buy Sidell

SIDELL. ILL.—Mr. and Mrs. Paul Otis

have taken over operation of the Sidell from

Mr. and Mrs. Cleve Nelson, who had had it

since last September.


BOXOFFICE :: June 28, 1947


TIDBIT FOR TOIMV—Tommv floodman. Paramouttfs booking manager at

Indianapolis, is shown receiving rongratulat ons from Division Manager James J. Donohuc

upon induction into the company's 100 Per Cent club. Left to right: AUen Lsher,

district manager; G. R. Frank, branch manager; Goodman. Donohue.


. . . Milton


Dodney Bush. 20th-Fox exploitation chief,

Is In town ready to wrap up all arrangements

for the world premiere of Georgle

Jessel's picture. "I Wonder Who's Kissing

Her Now," at the Oriental July 3, June Haver.

Martha Stewart, and Mark Stevens, who

star in the picture, will be here for the premiere,

together with Jes.sel. Joe Howard and

others. Shots of the old LaSalle Tlieatre

appear In the picture, which concerns the

life of Joe Howard, the song writer. Howard,

now about 80. lives in New York. The

last time he worked locally was in Barney

Franklin's Rathskeller on Clark near Madison,

which was around the corner from the

LaSalle Theatre, where many of his big

staKP hits were produced.

Paul ,Muni and his wife, pausing here between

trains, hastily grabbed a sandwich and

talked to the press boys, then dashed across

the street to see "The Jolson Story" at the

Apollo. "In Hollywood, we never get a

chance to see pictures." explained the star

Smith Is now representing Irving

Mack In Los Angeles, as they are trying

to find a suitable location to open a branch

office for Filmack Trailers.

Maurice Bergman, eastern advertising

manager for U-I. was in town for a confab

with Ben Katz. local exploiteer. Bergman

was en route to Wawasee. Ind.. to speak before

the convention of Associated Theatre

Owners of Indiana June 24th

Orr. western divi.sion


manager of

. . Morrie

UA was In

for a conference at local headquarter.s and

returned east.

The Pump room at the Amba.s.sador hotel

took on all the aspects of a Hollywood set

last weekend for the filming of a Technl-


. screened

. . Florence

. . Laura

. . Hilda

. .




. . William


Joy Bales, operator of the Main nl Ehvood,

•^ "ind., sold that house to Syndieate Thearrs,

Inc., of Franklin, Ind. The purchaser

ilso operates the Vogue and Ehvood in Elv(

od Iva Moore, operator of the Orpheuni.

. . .

vl;tchell, Ind., attended the funeral of her

unit in Detroit.

Herman HeUberg:, 20th-Fox booker, has has

wen promoted to head booker, succeeding

:;iArence Ritzier, who has returned to St.

Louis, his home . . . Oscar Fine of the Fine

•ircuit at Evansville, is the father of a baby

iirl, born at St. Vincent's hospital. Evansville.

Charles Spargur jr., manager of the adsnles

department. 20th-Pox, is confined to

his home with pneumonia. His condition

Erwin Rau. of the Alice

IS reported fair . . .

Theatre, Leitchfield, Ky., booked and bought

Salesmen recently visiting Columbia, Ky.,


report that rain is urgently needed to save

the tobacco crop. Indianapolis could spare

a little and not miss it.

Tim Dooley, formerly with 20th-Pox at Cinc'.nnati.

has been appointed booker at the

local branch . . . Joan Miller is the new biller

at Republic, and Philip Nesbit, manager's secretary,

resigned and is leaving for Los Angeles



. . E. H.

... Ed


Brauer, Republic

Austin, Versailles,


visited exhibitors in the Evansville area.

Tom Dillon, MGM cashier's clerk, reports

the birth of a baby boy at Methodist hospital

here . . . Paul Meloy. Strand, Shelbyville.

was a Filmrow^ visitor . . . H. M. Sparks,

encountered on Pilmi-ow, says he will open

his Strand Theatre at Edmonton. Ky., July 1.

Mrs. Ben Van Borssun, widow of the late

Ben Van Borssun, has acquired the Lyceum

Theatre. Terre Haute, from Boyd R. Bell,

and will completely remodel and redecorate

the 415-seat neighborhood house. Mrs. Van

Borssun will manage the house and do the

baying . . . B. Bennett, Bennett circuit. Port

Branch, was on the Row buying and booking

. . . "Possessed," 'WB production, w^as trade-


Claude McKean, WB manager, and Charles

Rich, district manager, went to Chicago for

a session with the Gregory circuit, and to

LouisviUe for a meeting with Fred Dolle of

the Fourth Avenue Amusement Co. . .


Philis Warriner of Warners' contract department

is on vacation Two


Mrs. Carrolls" moved from the Indiana to

Keith's for an extended run.

Elmer Donnelly, UA manager, spent several

days in Chicago calling on circuit heads

... Harry Hays, UA salesman, and Ray

Thomas, office manager, were the guests of

Milton M. Kreuger at a Cincinnati ball game

. . J. B. Stine. Garfield. Terre Haute, booked

Whelan. manager's secretary at

U-I. returned from her west coast jaunt .

Bruce Kixmiller, Colonial and Indiana. Bicknell.

booked and bought.

IN DIFFERENT KIND OF FIGHT— Six Indianapolis ex-servicemen, all officers

in World War II and most of them boasting medals, have pledged ""\7"P''»'-i '"^J;^,;;

Warner anniversary drive now in progress. The husky Uneup from 'e" "Kht. "">'«'^'


Gaines. John Forsha. Ned B. Tilman. Jack Dowd, Jules F. Goldman and Jim H. Kaylor.

reporting the weather somewhat dewy during

his stay . . . Mary Wehrling, secretary to

Manager George T. Landis of 20th-Fox, confined

to his home by illness, is reported improving.

George Lefko succeeds Ralph Peckham, as

Film Classics manager here. Peckham becomes

manager at Atlanta Passen,

Amuzu, Jasonville, Ind., booked and


bought . . . Shirley Servaas of the S&S Theatres,

and Ethel Bess, are spending their

vacation in the Great Lakes region.

Members of the ATO of Indiana are urged

in a letter from William A. Carroll, executive

secretary, to promote the Indiana State

fair by the use of a special trailer supplied

by the fair board. Members are urged to run

the trailer for a week between July 28 and

August 30.

To Open Mokane House

MOKANE, MO.—Mr. and Mrs. L. W. Mc-

Call expect to open then- Kingdom Theatre,

a 250-seater, some time next month. They

are remodeling the old Farmer's Bank Bldg.

as a theatre and will show five nights a week,

w^ith matinees on two of those days. The

McCalls operated a grocery store before the


Harry Lusgarlen Winner

Of B&K Golf Tourney

CHICAGO—Undaunted by months of daily

rain nearly a hundred members of the Balaban

& Katz Employes club and guests turned

out for the golf tournament last week at

Mount Prospect.

Harry Lustgarten of the B&K booking department

turned in the best card among the

club members with an 89, followed by Jack

DeWiggins and Ted Regelin with 90 and 92,

respectively. There were 16 other prizes,

among which was a golf bag won by Jack

DeWiggins, and a pair of golf shoes which

went to Jim Ellis. Crystal Theatre assistant

manager. A Hollywood broiler won by Ted

Regelin made his wife very happy and Mrs.

Ray Thompson carried home a Flint cutlery

set in token of her man's prowess on the


After golfing, dinner was served and the

remainder of the evening spent in dancing

and card playing.

Hexer Company Licensed


ST. LOUIS—Flexer Drive-In Theatres, a

Delaware corporation, has been authorized

by the secretary of state in Jefferson City

to operate in Missouri. The company has received

a permit to erect a drive-in theatre

in St. Louis county.


MANLEY'S Style 47


^ Watch Your Profits Grow

Milton Ettinger, former U-I salesman, is

•..ow office manager and head booker at the

exchange Grimme. secretary to


Manager Elmer Donnelly at UA. is vacationing

at Atlantic City Long, Hippodrome,





Daniel Rosenberg, PRC-Eagle-Lion special

representative, is at the local branch on

Abe H. Kaufman, Fountain

business . .

Theatre, Terre Haute, booked on the Row

. . Frank Carter of Theatres, returned


from an extended vacation on the west coast.

It will pay you to learn more from



1920 Wyandotte. Phone HArrison 6155. Kansas City, Mo.

1611 Davenport, Omaha, Neb. — 3138 Olive, St. Louis, Mo.

812-824 Mulberry St., Des Moines, Iowa

BOXOFFICE :: June 28, 1947


. . . The

. . Winnie

. . Red

. . "Kewpie."

. . Jean




pollowine reports that the Futuristic ballroom

had been cased as a possible spot

lor another downtown theatre, Red Roberts,

former local band leader, now managing the

dance palace, advised all bets were off. After

closing for extensive modernization, the spot

continues as a ballroom, with extra facilities

added for convention purposes.

Come July II, the Telenews Newsreel Theatre,

I the sole such house in towm, unveils

as the 12th such Telenews spot under Alfred

Burger's flag, with Thurston Wayner managing.

A recreation room boasting a radio

station, newsreel programs running an hour,

dally openings at 9:45 a. m., continuing to

midnight plus a late Saturday night show,

will be features.

John Lenehan, Paramount booker, vacationed

. . . Dave Ross, veteran MGM salesman,

has left . . . Jim Mooney, UA field auditor,

is here . . . Walter Baler, Port, Fort

Atlcinson. and his brood returned from a

coast vacation joining California's chamber

of commerce in raves about the weather

. . . Ollie Trampe, Monogram booker, had a

ringside seat at his best friend's wedding,

and Is weakening a bit on the same score.

. . .

Maury Orr, UA western division manager,

stopped over for a huddle with Bob Allen,

Jack Bates, Republic

local manager . . .

booker and office manager, vacationed

Bill Griffiths, Columbia booker, 4ashes

around In his newly acquired convertible . . .

Nick Michales, Main Street, Racine, brought

a suntan back from California . . . Phyllis

Ruesch, Paramount contract clerk, received

that star stone from Tommy Beltser, Film

Service driver, but the durn thing was too

tight. Phyllis is having it enlarged.

Joe Reynolds, Oriental manager, made

news again with his public speaking before

those active women's film organizations . . .

Virginia Wells, Wausau's Hollywood success

gal, appeared on Stars of the Afternoon,

coast radio show, and pitched for the homo


Otto Trampe, lATSE business agent, was

operated on again and Is recuperating . . .

Frankie De Lorenzo, Alhambra projectionist,

chipped an ankle bone . . . Harry Boesel, FW

downtown district manager, said "I do!"

with onetime Palace treasurer Betty Sierck

lATSE offices had a face-lifting and

Eskin Theatres did right well

paint job . . .

with "Story of the Pope" at the Pabst and

now national distribution is under way.

Manny Arnstein, Theatres Candy warehouse

manager, formerly was a Warner Theatres

toiler . De Lorenzo of Quality

Premiums has added some attractive short

deal Miami Palms refreshment sets for theatre

giveaways The Crescent, Shawano,

installed a

. . .

modern air conditioner

Thelin's theatrical

. . .

and advertising sign



snared new quarters just in time to bat out

display stuff for the national industrial advertisers'


Booking on the Row: Bob Guiterman,

Capitol. Manitowoc; Eddie Moyle, Delft circuit,

Marquette: Bill Charboneau, Prairie du

Sac and Fennimore; W. Radamacher, Mode,

Waterloo: W. C. Fischer, Campo, Campbellsport;

Joe Malits, Eighth Street Theatre;

Barney Sherman, Douglas, Racine; J. Juell,

Garden, South Milwaukee; Bill Ainswort

Fond du Lac: Billy Pierce, Savoy; Walt

Baler. Fort, Fort Atkinson; Sid MargoU


"The Egg and I" pulled such topflig)

business at the Warner in its second stanz

that the opus went into the third, shatterii

records on all sides . . . Pat Flaherty, wlnn

of Milwaukee's doll face contest and now

thrush with the Harry James band, came

for hellos.

Milt .\bram of Film Arts vacationed for

minutes the other day, and hasn't been tl

same since. Said Abram: "Relax? What fo:

I get three hours sleep each night. And b'

sides, flying relaxes me plenty. Anyhow, I'

taking a five-minute vacation next month

. . . Erv Clumb, Towiie publicist, reports ii

auguration of a James Mason fan club.


"Music Under the Stars" concerts at Blal.

Music temple. Washington park, opened wltf

Alec Templeton, with Lauritz Melchior fo^

lowing. Jerzy Bojanowski again functions :b

musical director of the Stars symphony o i

chestra Edinson, Eagle-Lion pult



Minneapolis, was thumping "LOf

Honeymoon," and set up screenings on tlr


"Oh for goodness' sake" department: "IX'

Face" Stanisch. "Kewpie" Koutnik. "Cract;

Hacker" and your scribe, known to intimatas

"Shakespeare." will play a golf match f^

the Why Not Annex West Allis to Mllwaukii;

Now? drive fund . manager

the Paradise. West Allis, will use cigar lighif

ers for tees, while "Doll Face" will pick i^

the check as usual . Mathson Is nc

MGM's hello girl and file clerk ... Da'

Schooler, who killed them at the Wiscons;'

years ago, is a WB talent scout now, out










I nost




Chicago Holdovers

,Take Bad Beating

I CHICAGO—Business was down generally

I lust week. Holdovers took it on the chin,

of them bowing out at midweek to

way for new attractions. Among the

ini'wcomers, "Copacabana. " the screen,

plus a stage show headed by Jayne Walton.

h.id a fair first week at the Oriental, and

"Miracle on 34th Street," at the Woods, had


(a good first week. "The Late George Apley"

off to a fair start at the United Artists.

and the RKO Palace wit ha twin bill "Honeymoon"

and "Dick Ti-acy's Dilemma" did above


average. The Chicago had a fair second

week with the much-publicized Billy De Wolfe

lieading the stage show, plus "Framed" on

the screen. 'The Egg and I" at the RKO

held up pretty good in its fourth

"The Jolson Story" at the Apollo

slipped a bit in its 25th week, but sails into

a 26th and final week, which is an all-time

record for Loop houses. "The Great Waltz"

returned to the World Playhouse for a couple

c( weeks and was doing okay, while "Dillinger"

in a 4th downtown week was holding

up above average at the Rialto.

(Average is 100)

Apollo—The Jolson Story (Col), 25lh wk 110

Cfticogo—Framed (Col), plus stage show,

2nd wk 130

Gmnck— Calcutta (Para), 5th d. t. wk. 95

Grand—The Egg and I (U-I), 3rd wk 115

Criental—Copacabana (UA), plus stage show.. ..135

Faloce—Honeymoon (RKO); Diclc Tracy's


{ HKO) 105

F:a!to—Oillinger (Mono), 4th d. t. wk. 110

Fooseve:i—The Two Mrs. Carrolls (WB), 4th wk... 95


S;ate-Lake—Duel in the Sun (SRC), 5lh wk

Srudio—The Women Condemned (Variety);

Her Spendid Folly (Var)

Inited Artists—The Late George Apley (20th-



V/oods-Miracle on 34th Street (20th-Fox) 130

V/orld Playhouse—The Great Waltz (MGM),

reissue. 6th d 1 wk HO



"Two Mrs. Carrolls'

Best in Weak Indianapolis

INDIANAPOLIS—Business was spotty last

week. Loew's topped the list with "High Barbaree"

and the Indiana did all right with

The Two Mrs. Carrolls." Aside from the

two houses, grosses were poor. Neighborhood

l.ouses are complaining of poor business.

"ircle—Love and Learn (WB), Decoy (WB) 60

idiar.c:-The Two Mrs. Carrolls (WB);

Winter Wonderland (Rep) 100

Loew s—High Barbaree (MGM); The Millerson

Case (Co!) 110

Lync—That's My Man (Rep); Calendar Girl (Rep).. 60

Egg' Boils Merrily Along

To Set Milwaukee Mark

MILWAUKEE—"The Egg and I" in its

ihird week at the Warner, continued to pile

up heavy grosses, following outstanding busi-


Frackman, Republic manager at Milwaukee,

discusses new product with Jack

Bates, left, office manager and booker,

and .Art Krauss, salesman.

ness the first two weeks. This picture has

shattered house records to date. The Alhambra,

featuring Fantasia, had a strong week.

Alhambra—Fantasia (RKO), reissue, 2nd wk 100

Palace—Blaze oi Noon (Para); Millie's

Daughter (Col) 9S

Riverside—That's My Man (Rep) Calendar

Girl (Rep) 90

Strand—Miracle on 34th Street (20th-Fox);

Framed (Col), 2nd d. t. wk 90

Towne—New Orleans (UA) 95

Wisconsin— The Ghost and Mrs. Muir (20th-Fox);

The Thirteenth Hour (Col) 95

Warner—The Egg and I (U-I), 3rd wk 135

De Kalb Theatre Bombed;

Police Seek Racketeers

DE KALB, ILL.—Police have failed to find

the men who threw a bomb into the hallway

of the Fargo Theatre. It damaged the

theatre as well as nearby property. Police

said they su.spected labor racketeers. Management

of the Fargo was taken over by George

O'Brien shortly before the bombing.

Durwood Remodeling Gem

JEFFERSON CITY—Work has begun on

remodeling of the Gem Theatre, Durwood

house which has been closed for many years.

It will have a new front and interior and is

to be open in 60 days. Durwood also has the

State and Capitol here.

Alliance Reopens Rex

ROCHESTER. IND.—The Rex. closed for

three years, has been reopened here by the

Alliance circuit. Lisle Kreighbaum is local

manager for the circuit.

Ansell's First Picture

Is Almost Completed

MEXICO CITY Here to give the finishing

touches to his initial production, "Women

in the Night," is Louis K. Ansell, exhibitor of

St. Louis. Mo. Producer An.sell and Director

William Rowland have been busy for two

weeks at the local Estudios Churubusco revising

the final editing of the film.

With the editing job completed Raul

Lavista. one of Mexico's leading scorers,

will start recording background and incidental

music. Lavista's last job was

"La Otra." a Mexican production.

"Women in the Night" is Exhibitor Ansell's

first venture in production. He is well known

in St. Louis as the top half of Ansell Bros.

Theatres there.

The cast of "Women in the Night" includes

Tala Birell, William Henry, Richard

Loo, Virginia Christine, Bernadine Hayes

and Gordon Richards. It was made in Ensenada.

Lower California, just south of the

border, with a Mexican staff.

With his experienced exhibitor eye angled

for the boxoffice, Ansell has kept exploitation

in mind throughout the production jo3.

Youth Council Production

Being Filmed at Madison

MADISON—Robert Disraeli, New York

producer, arrived here with his production

staff and camera crew to begin work on a

Youth council film, to be used as an educational

medium distributed by the National

Social Welfare assembly.

A large number of local people will take

part in the filming of the play, which will

depict youth activities in Madison. Actual

filming is expected to begin July 7 and

the project will be completed July 25, after

which its world premiere will be held here.

No Seat for Own Premiere

Bennett Cerf in Saturday Review of Literature.

In Paris, Jean-Paul Sartre sent out invitations

to the swanky premiere of his dual bill,

"The Tombless Dead" and "The Dutiful

Prostitute," forgot to hold one for himself,

and was refu.sed admission at the gate.

Opens House in Gainesville

GAINESVILLE, MO.—G. R. Crisp has put

his new theatre into operation here. It is a

400-seater and is operating on a full Saturday

and Sunday schedule and evening shows

the remainder of the week.

This Exhibitor Says —


Wouldn't be without the BOXOFFICE from big shot to small

fry. It's a leader in promotion to better business. Thanks tremendously.

Faithfully yours,


Lewiston Theatre,

Lewiston, Mich.

BOXOFFICE :: June 28, 1947 73



Chicago Chapter Ends First


Chicago Seen as Hub

Of Tele-Film Sludios

CHICAGO—There is a strong possibility

that Chicago may become the production

center of films made exclusively for television.

This is the opinion of Ardien Rodner.

president of Television Advertising Productions

Co.. with headquarters here. He

bases this opinion on the fact that Hollywood

still refuses to release its top production

and as yet has made no effort to provide

special film for the new medium. Rodner's

organization is producing low-cost film

for the use of television stations, specializing

in commercials, but later plans to add 15

and 30-minute dramatic shows to its production




Chicago Cinema lodge. B'nai Brlth, celebrated

its first anniversary and climaxed

an eventful year with a membership meeting

and smoker Friday night i20i in the Congress

hotel In Chicago. New officers for

1947-48. who will be installed at the first fall

meeting September 18, are shown here. They

are. left to right, fir.st row: Harris Silverberg,

chaplain: Lou H. Harrison, honorary

president: Sam Levin.sohn, vice-president;

Manny Smerllng. vice-president: Jack Kirsch,

president, and E. L. Goldberg, vice-president:

back row. Lou Abramson. recording secretary;

Al Bartelstelii. warden; Herb Lustig.

assistant chaplain: Lester Simansky. guard

and I. J. Silverman, treasurer.

In its first year the organization reached

a membership of more than 880 and officers


r^\.irviuv M. i'urlcy. secretary-treasurer of

the St. Louis Amusement Co. attended

the 40th annual convention of the National

Ass'n of Building Owners and Managers in

Boston this week. Turley Is past president

of the organization and chairman of the

1948 convention location committee.

Nlchola.s J. Bakewell and Charles Hohman

have finally found a location they can use

for their proposed professional summer theatre.

They have leased a lot in the commercially-zoned

area In Ladue and will open

with "Personal Appearance" July 1. They

will follow this with five other plays, each to

run 12 performances. An audience of 500

will be accommodated on a hill sloping down

to the stage.

Max E. YounKstein, director of advertising,

publicity and exploitation for Eagle-Lion,

has returned to New York City after conferring

with St. Louis circuit operators on

publicity and advertising for "Repeat Performance

Phoebe DavLs who operates tlie World. Is

finally going through with her plans for the

establishment of a floating restaurant, with

floor shows, etc.. to be located on the river

front. Al the St. Louis Shipbuilding & Steel

Co.'s yards, a former dredge boat of the war

department Is being rebuilt, and by early fall

St. Loul.sans may dine on the Mlssl.sslppl

as they enjoy a good meal, refreshments

and a floor show. Phoebe once blocked In

her efforts by failure to .secure a liquor permit,

this time got the permits first and then

arranged to have the "Fort Gage" converted

to her program

expect the roster will reach 1.000 by fall, according

to Levinsohn, chairman of the membership


A talk by Kirsch was followed by a program

of entertainment featuring Chicago's

finest night club performances, refreshments

and card playing. Gerald Wartell headed

the arrangements committee.

Officers and directors will be installed

September 18. Directors are J. F. Arman.

Ralph Berger. M. M. Blumenstock. H. Busch.

Ben Banowitz. Victor Bernstein. A. Davidson.

J. Fischer. M. Glaser. H. A. Gorney.

M. M. Gottlieb. Charles Gross. N. W. Zinner.

R. Hirsch. Sam Honigberg. Jack Irving. Simon

Lax. Louis Linker. Ben Lourie. J. Rafilsom.

Norman Silverman. A. Simon. George

Topper. Gerald Wartell and Edward Wolk.

and motorbus strike, the management reports.

Miller Hageman, founder of a publicity

agency at 301 Pine St.. died in the City hospital

of heart disease June 28. He was 63.

He handled the publicity for the St. Louis

centennial celebration in 1909 and was one

of the first planners of the famed Municipal

Opera in Forest park.

The Wehrenberg-Kaimann theatres. 23 in

number, have been using this intriguing message

as part of their regular advertising

space in the St. Louis daily newspapers:

"Take a Movie Vacation. A Few Pennies Not

Dollars Is All You Need. Try It. Attend

These Theatres."

The Melvin, operated by Andrew Zotos,

has a neighborhood merchant's gift night

each Monday night. Some of the patrons

.share in the gifts made available by the merchants,

who. of course, get a plug on the

theatre's screen. It hails back to the pioneer

days of the motion picture business but apparently

still works in certain neighborhood

houses, especially when business slumps off.

Maurice Schweltier, resident manager for

Paramount Pictures and his sales staff are

looking forward with eager anticipation to

the Paramount leadership drive which opens

August 31. Schweitzer says. "We are serving

warning on other film centers, the local

Paramount organization Is hotter than the

world champion St. Louis Cardinals, who

are currently burning up the National


M. W. Hughes Installs Anew

ASTORIA. ILL.— New projectors, sound

and screen have been Installed In the Colonial

by M. W. Hughes.

"Mom and l>.»d" Is In Us eighth consecu- With Deanna Durbin

live week at (he World, with business still Dick Hnymes will topllne opposite Deanna

holding up very well despite the streetcar Durbin in Unlversal's "Up In Central Park."

Sex Vies With Trick Horse

As Western Drawing Card {

L-jcn::rd Spinrad in the New York Times

The horse opera Is generally presumed to

be the oldest and least changing category

of film entertainment. Actually, however,

styles in westerns have undergone five distinct

variations and are currently, to the

accompaniment of considerable hoopla, entering

a sixth.

Having discovered that adults as well u

small boys were entranced by the west, tbe

movies finally got around to producing westerns

with sex. The clinch challenged the

trick horse as standard equipment . . . The

cowboys are still galloping but they are taking

time out to act like human beings. And

if you want to know what's happening to f

the nonkissing. all-pure and uncomplicated

hero with a horse twice as smart as he Is—

well, pardner. "he went that-away." f

Great Northern Building

Will Be Sold June 30


CHICAGO—The Great Northern Bldg..

which houses the Great Northern Theatre

and the Majestic hotel, will be sold in a tax

foreclosure proceeding June 30. The properties,

at 21-29 Quincy St. and 20-28 West

Jackson Blvd.. are owned by Ben and Harr)'

Gold, who have announced their intention

of spending S700.000 in a rehabilitation program.

Tliey have offered a minimum bid of

$122,000 to settle a tax delinquency of $206.-

000 principal and S392.000 of accrued penalties.

The sale was set for June 24. but was

delayed to allow time for legal advertislnp

The theatre has housed legitimate attxactions

for many years and for the last threi

years has been operated by the Shubert organization.

First Runs in Indianapolis

Change Sabbath Openings;.

INDIANAPOLIS Tlio five fust run theatres

here. Loew's. Circle. Indiana. Lyric and

Keith's, have announced a new Sunday opening

time for summer. Doors will be open

at 12:45 p. m. with shows starting at 1 p. ni

The new policy will prevail until after Labor

day. Regular daily opening at 10:34 a. m. will


Summer midweek matinees are being held

on Monday at the Fountain Square and

Thursdays at the Granada, continuing until

schools reopen. The matinees are continuous

from 1:30 p. m. at both theatres.

Harry Douglass Vacationing

DANA. ILL.—Harry Douglass, owner-operator

of the Dana Theatre, was due back

here from a month's vacation with his wife

and three children in California.

74 BOXOFTICE':: June 28. 194'



From the


• • •

(Twenty Years Ago)

••IRCUIT JUDGE Robert W. Hall of St.

'Louis has undertaken the difficult task

deciding at what temperature patrons of

picture theatres can comfortably view

favorite screen stars in the winter sea-




Samuel G. Hoffman's lease on the Dellonte

Theatre, Delmar boulevard, near

blare avenue in St. Louis, is vmder consider-

Ition in a suit for $10,000 damages, with the

Oel Monte Investment Co. as defendant.

Iloffman claims the owners did not operate

he heating plant properly and because of

his he was compelled to suspend operations.

George Curtis, well-known comedian and

theatrical manager of Duquoin, 111., died re-

Jently. He had been visiting a friend who

Rs in the jewelry business, drank the contents

[)f a glass containing a poisonous liquid metal

Irleaner and died soon after. Curtis was 45.

Leo Keller has sold his Elite and Cozy

l.heatres in Metropolis. 111., to J. A. Gibbons,

feeiler also disposed of his Orpheum Theatre

Jn Fulton, Ky.. Levi Chisholm being the pur-

|l;haser . . . The Nox Theatre, Carrier Mills.

Illl., and the Lincoln at New Berlin. 111., have

lifen closed indefinitely . . . Homer, Butler

Wiegard are the owners of the New Theatre,

Hillsboro, 111. . . . The Community Airfilome

has been opened in Hoyleton, 111. . . .

(Hayes Stifel has purchased the Pastime Thelltre

of Kansas. 111., from Ray De Lat.

Showmen in Kentucky

Will Elect by Mail

LOUISVILLE—The Kentucky Assn of

Theatre Owners will elect 13 directors July

11. Members will cast ballots by mail, with

the deadline .set at 10 a. m. on that date.

Nominees for two-year terms from the nine

congressional district* follow: First district.

Jack Keiler, Columbia Amusement Co

Paducah; second, W. E. Horsefield, Morgan

Theatre. Morganfield; third, Fred J. Dolle,

Fourth Avenue Amusement Co.. Louisville;

fourth, C. S. Caldwell. Caldwell Theatres,

Cave City: fifth, Tom Hill, Broadway Theatres,

Covington: sixth, Willard Gabhart,

Harrodsburg: seventh, Joe Isaacs, Kentucky,

Theatre, Whitesburg: eighth, A. J. Sexton

jr., Alton Theatre, Ashland: ninth, Charles

R. Mitchell, Barbourville Amusement Co.,


Nominees for directors-at-large for twoyear

terms are Andy Anderson, Photoplay

Theatres, Hartford, W. Freeman Smith, Kentucky

Theatre, Cadiz: Lew Hensler, Schine

Theatres, Lexington, and Ned Green, Legion

Theatre, Mayfield.

Butterfield Shifts Pilots

SAGINAW, MICH.—Shifts for three managers

were made here by the Butterfield circuit.

Frank C. Bremer was moved from the

Michigan to the Mecca, Paul Martin from the

Mecca to the Franklin, and Nelson C. Lund

from the Franklin to the Michigan.

To Open in Boom Town

CUBA, ILL.—Floyd Merritt, owner-operator

of the Fulton for ten years, has left for

Niagara, booming Wisconsin paper mill town,

where he will open a new house.

Business Outlook Bright

For Southern Illinois

ST. LOUIS— Motion picture theatre owners

as well as other busines.smen in .southern

Illinois found cheer in a report by Prof. R.

Nolcn of the University of Illinois to the

university's committee on southern Illinois

development. The report revealed that the

.southern Illinois banks now have an all-time

high for deposits of $16,000,000 and in addition

the men and women of the .southern

section of the state hold many millions in

war savings bonds and other securities and

in money in circulation. The resultant overall

picture is very favorable to busine.ss expansion

and should attract new business concerns

to that section of the Prairie state.

Ax Misses Chicago Bill

SPRINGFIELD, ILL.—A bill giving Chicago

greater licensing and taxing powers

escaped the recent wholesale legislative

slaughter here, in which the IlUnois house

killed 200 proposed measures.

Kahoka Re-Equipped

KAHOKA, MO.—New sound and projection

equipment was installed in the Kozy by Arthur

Blum. The installation was made by

the Ballantyne Co. of Omaha.

Higher Prices in Fort Branch

FORT BRANCH, IND.— Increased prices

went into effect at the Star June 15. The

new schedule is 40 cents for adults and 20

cents for children.

To Prepare Screenplay

Paramount has inked Harry Clork to prepare

the screenplay of "The Sainted Sisters."

TOP HITS of the Week

— Priceless previews of boxoffice

results on latest first-run




First Run Reports

These percentage reports

on actual showings in 21

leading cities are invaluable

to every exhibitor.


Covering 41 pictures

Every week


|BboxofFICE :: June 28, 1947 75



Verils of Pauline Back at Comef

In New York After 33-Year Span

TIIK V.AI.l'K OF ADVERTISING—(Jrant William Anson, who opened the Comet

Theatre, 100 Third Ave., New York, 3.5 years aRO, went in for advertisinp; in a big wa.v.

This is how the front of the theatre loolied during the early days of the industry. That

w:ls the time when Pearl White serials and boxing films packed them in. The Comet is

still operating, but there are no displays in front of the house. Photo made before

World War I.

From Eastern Edition

NEW YORK—"The Perils of Pauline" is

now back at the Comet Theatre here after

close to 33 years. This time "Perils" is not

a 20-chapter thrill packed serial, but a Paramount

feature with Betty Hutton as Pearl

White, serial queen £jom '14 to the middle '20s.

Mrs. Ruth Anson, operator of the house

recalls the hordes of excited youngsters that

would wait out.slde the Comet to see the

serials. "The theatre was so crowded at

times that the children would sit on the old

upriKht piano and interfere with the pianist,"

she said.

Paramounl's "Perils" was screened for

representatives of the newspaper, magazine

and radio press at the Comet on Tuesday,

June 24. following a liuicheon at the Hotel

Astor. The preview audience was transported

to the theatre in old automobiles and

hansom cabs. A chapter of "The Exploits


M ^^^'

of Elaine." another serial produced by Paths

Exchange, Inc., and released in 1915, and an

old newsreel al.so was shown.

Pearl White thrilled Comet audiences in

such serials as "The Fatal Ring," 20 installments,

released in 1917: "The Black Secret,"

Pathe, 1919: "The White Moll," Fox Film

Corp., 1920: "The Tiger's Cub," Fox. 1920;

"Plunder," Pathe, 1923.