REORGANIZATION POT

.
Story
Kmimi
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gwkmi o» Niofloro Foils, Onl , with Jock Word, monoqer o» the Scncco Theotr* of Niagara Folli, looking on
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on Poge 20
I
) REORGANIZATION POT STILL BOILS;
PH STOLKIN RESIGNS AS PRESIDENT
Page 8
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NATIONAL EXECUTIVE EDITION
Including Iht Stctionll N»«l Pa«« of All Cdltioni
n r T n R F B 7 s 1

It
started with Columbus Day
BECAUSE YOU'RE MINE ft
Mario Lanza in "Because You're Mine" introducing Doretta Morrow
with James W'bitmore; color by Technicolor; screen play by
Karl Tunberg and Leonard Spigelgass; based on a story
by Ruth Brooks Flippen and Sy Gomberg; directed by
Alexander Hall; produced by Joe Pasternak
For a bountiful Thanksgiving
PLYMOUTH ADVENTURE
"Plymouth Adventure" starring Spencer Tracy, Gene Tierney,
i'^an Johnson, Leo Genn, with Dawn Addams, Lloyd Bridges;
color by Technicolor; screen play by Helen Deutsch;
from the novel by Ernest Gebler; directed by
Clarence Brown; produced by Dore Schary
For a Merry Xmas
MILLION DOLLAR MERMAII
"Million Dollar Mermaid" starring Esther Williams,
Victor
Mature, Walter Pidgeon, David Brian ivith Donna Corcoran;
color by Technicolor; screen play by Everett Freeman:'
directed by Alervyn LeRoy; produced by Arthur Hornblow, Jr.
For a Happy New Year
THE BAD AHD THE BEAUTIFI
l.ana Turner, Kirk Douglas, Walter Pidgeon, Dick Potvell in "The
Had and The licautifur' co-starring Barry Sullivan, Gloria
Civahame, Gilbert Roland with Leo G. Carroll. I'anessa Brown;
urecn play hy Charles Schnee; based on a story by George
Bradshaiv; directed hy Vincente Minnelli;
produced by John Houseman
VAYS HOLIDAY
'
BUSINESS WHEN YOU PLAY M-G-

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As Jim Bowie, the Louisiana
bayou man vv^ho put his name
on a knife and slashed his
way into history!
§iM®ia
-- lOSEPHCflLlEIA
""«'"'"»' JAMES R WEBB
iROu iM£ novti »<
PAut |.H(UM«N
MUSIC l»
vn SlfllER
GORDON
DOOGLAS

MARILYN
MONROE
is voted
top "Star
of Tomorrow"
Exhibitors throughout the
country have chosen
Marilyn Monroe as the number
one "Star of Tomorrow"
in the 12th annual |)oll
conducted by Motion
Picture Herald.
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THE *STAR OF TOMORROW IS HERE TODAY— AND TERRIFIC /
.^ ^

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Ijtke
7^u£ie of (Ae'TP^ion rt'c/me tndtiSi/iu/
"lE
NATIONAL FILM WEEKLY
Publittiid I" Nmt SiclioTiil Edilioni
BEN SHLYEN
iilor-in-Chiel
and Publisher
ME5 M JERAULD
aTHAN COHEN.. ..Executive
Editoc
Editor
iSE SMLYEN Monagino Editor
AN SPEAR Wenein Editor
L THATCHER. ...Equipment Editor
UN G. TINSLEY.Advertiiing Mgr.
Published Every Saturday by
ASSOCIATED PUBLICATIONS
blic«t

I
GRANT SAYS RKO HAS PRODUCT
ON HAND FOR NEXT 9 MONTH
iJf
Reason for Speedy Revamp
Of Distribution; Studio
Shuffle Awaits Head
NEW YORK—Arnold Grant, chairman of
the board of RKO Pictures, met the trade
and daily newspaper press at luncheon
Tuesday i21) and answered questions about
the company's new management and its
plans. Among other things, he said:
None of the executives except Arnold
Picker have received employment contracts,
although some may be given later, and one
or more may be appointed to the board after
they get settled in their positions.
ONLY ONE TO GET SALARY
Grant is the only member of the new management
group who is receiving a salary,
reputedly $2,000 a week.
Ralph E. Stolkin, who was the new president
until his resignation this week, was not on the
payroll.
Executive management is in the hands of
Grant, he said, and his first effort is to put
the sales organization on a new basis, because
the management considers this comes ahead
of production.
Enough films have been completed or are
in the process of editing to keep the company
going for about nine months. Grant said he
hoped a new production executive would be
signed shortly so that production could get
under way and have films ready when the
current supply is exhausted.
It may become necessary to acquire films
from independent producers if any are "offered,"
he said.
The company management hopes that Samuel
Goldwyn and Walt Disney, the two principal
independents now distributing through
RKO, will continue to do so.
The company is now losing between $4,000,-
000 and $5,000,000 per year, or at the rate of
about $100,000 per week.
SOME ECONOMIES EFFECTED
Changes in personnel to date have effected
some economies, but the total is less than
three-quarters of a million per year and are
not a decisive factor. What the company
heads hope to accomplish by them, he said,
was to introduce new thinking, new enthusiasm—
to have the domestic and foreign sales
departments ready when the new product is
forthcoming and get the best results with current
product.
It may take nine months or more to decide
what to do with the company's backlog
of old films. This will require study, Grant
said, and no study has been started as yet
due to the pressure of other problems.
No effort has been made to date to renegotiate
the $10,000,000 revolving credit supphed
to the company under new terms when it was
organized as a result of divorcement by the
Mellon Bank of Pittsburgh and Bankers
Trust Co. of New York.
It will be necessary to call upon Howard
Arnold Grant (center), RKO's board
chairman, shown as he discussed the
company's plans for the press. With him
are Harry Pimstein (left), his assistant,
and Richard Condon, director of advertising,
publicity and exploitation.
Hughes to furnish a loan of $8,000,000 as he
agreed to do when he sold his stock to the
new group, Grant said, "and proper security
will be supplied."
Stolkin's press agent recently stated that
Stolkin was interested in a number of theatres.
Grant was asked if the Department of
Justice had inquired whether these were in
accord with the terms of the consent decree.
He replied that all the new directors had
submitted lists of their holdings to the Department
of Justice voluntarily, and if the
Department found anything in them to object
to, the stocks could be trusteed or sold.
Grant took note of published and unpublished
comment on the appointment of Arnold
Picker, his cousin, as executive vicepresident
of RKO. He said these comments
were "unfair," praising Picker's talents as
an executive and said he knew of his record.
Grant was Mary Pickford's representative on
the United Artists board when the present
UA management took over. He said that
Picker had made a "sacrifice" in joining RKO.
,
Richard Condon, new director of publicity,
advertising and exploitation, introduced
Grant, and began by saying no comment
would be made on the Wall Street Journal
articles.
Kay Norton, the new publicity manager, had
No RKO Decision Made
On Film Sales to TV
NEW YORK—The new RKO Pictures
Co. management has made no decision
on whether the company's old films will
be sold to television. Arnold Grant, the
board chairman, said at a press conference
this week. He touched on thi.i .-subject
only briefly. The company, he said,
couldn't possibly consider the question of
the sale of films to TV in the next 12
to 18 months. In any event, no decision
would be made until a thorough study
of the situation had been made. Grant
told the interviewers.
already been introduced to the trade
newspaper representatives individually.
Grant began by saying that one of Con-j
don's important duties would be to combint
the three departments—publicity, advertising
and exploitation—which have been operating
separately and to "streamline" them.
The only other company executive present j
was Harry Pimstein. assistant to Grant.
NO TIME IS SET
When asked who would be the new head ol
production. Grant replied: "Your guess is as
good as mine. It could happen within 24 hour;
or 35 days. I don't know. He will be a tof."
man."
On the 24 hours end of the comment he wa^
obviously referring to Jerry Wald, with whon
Sherrill Corwin, studio head, has been negotiating.
"We are going to build an organization am
make it healthy," he continued. "We ho]
that within two years it will be in the black,
In the past Grant has represented Howard
Hughes on legal problems. He replied to
question by saying that he had dropped all
business connections with Hughes.
Wald, however, this week asked for terml
nation of the contract he held with RKO.
EXPLAINS NAMING OF OFFICERS
Grant also was asked if it was customary foistockholders
to elect a board of directors
He said it was—at the annual meetings—but
that between annual meetings directors coulc
fill vacancies on the board. In this case ali
members of the old board, except William H
Clark, treasurer, resigned, but not all at tht
same time. The remaining members filled the
vacancies.
Zanuck Is Not Leaving
20th-Fox, He Says
NEW YORK—Darryl F. Zanuck has no in-'
tention of leaving 20th Century-Fox. he said
Tuesday (211 in commenting on rumors that
have been in circulation since it became,
known that RKO was seeking a new production
head.
"I have not signed a new contract with
20th Century-Fox." Zanuck said.
"As the largest single stockholder in the
20th Century-Fox company my interests are
concentrated exclusively with this studio and
will not deviate for the 17 years that my contract
calls for.
"But I have more than a financial attachment
to the interests of 20th Centiu-j'-Fox.
I have devoted the major part of my career
and abilities to its service. The success of
the company has been my life's work and will
so continue.
"I therefore have no intention of making
outside pictures. I can elect to change my
status from active production to an advisory
capacity. This stipulation was made at thetime
the question of temporary salary reductions
aro.se last year, in order to clarify certain
phases of the existing contract."
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BOXOFFICE October 25. 1952
lOlOfl

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McCormick, Turner
Resign From RKO
NEW YORK— Personnel changes continued
durliiK tin- week ut RKO Pictures.
S. Barret McCormick resigned as advertlsiiiK
director after
ImviiiK been with the
company for 20 years
and it-s advertising
iicad since 1942.
Terry Turner, exploitation
director, the
man who Introduced
iJ ^^k^^B^^^ massed regional open-
^^^^^^^" iiigs with "Hitler's
Leon Brandt
Children" and also
sparlted the reissue of
"King Kong," also re-
.signed. He expects to
make a television connection.
Turner will be succeeded by Leon Brandt,
who will have the title of exploitation manager.
Brandt has been director of advertising,
publicity and exploitation for Lopert Films.
He will take over his new post November 3.
He began his film career 17 years ago with
Fox Theatres. Later he was United Artists
director of advertising, publicity and exploitation,
and he held the same post with
Eagle-Lion.
HELD. NORMAN RESIGN
George Held, syndicate contact in
the publicity
department, and Fred Norman, radio
contact,
resigned.
Fred Goldberg, who resigned recently as
assistant exploitation manager for Paramount,
has taken over as assistant publicity
manager. He also will handle special events.
Al Stern, tradepress contact, has been made
I'S feature story writer with Jack Lewis in
the writing department. John Springer and
Betty Folker will handle magazines. Bob
Boehnel will continue as daily pre.ss contact.
Frank Petraglia has been made syndicate
contact and will also handle "B" magazines.
Maurice Segal of the Paramount publicity
department will join RKO in about two
weeks as tradepress contact.
Kay Norton took over as publicity manager
Monday i20'. She succeeded Don Prince, who
resigned the previous week.
McCormick is widely known in the adveriie
4J Using field. He will stay several weeks to
complete picture campaigns now in work and
to introduce his successor.
McCormick was a newspaper man in Denver
In his youth, and in the early film days was
on the writing staff of Thomas H. Ince for
Triangle Films. While manager of the Circle
Theatre, Indianapolis, he introduced new
QOIStl
'pnd
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irestsi
:adio!i
jycsn
!inal
ie ai ^
lyi*
Ideas of programming and exploitation.
PATHE PUBLICITY CHIEF
He was publicity and exploitation director
for Pathe Exchange for four and one-half
years before becoming eastern representative
for Douglas Fairbanks.
Turner originated "area premieres" when
"Hitler's Children" was released. He used the
same technique on "Behind the Rising Sun,"
"Back to Bataan," "Badman's Territory" and
others. He applied it again for Walt Disney's
"Snow White and the Seven Dwarfs" seven
years ago and on the reissue added television
use with outstanding success. This plan was
amplified on the reissue of "King Kong" last
summer and a gross of $2,500,000 or more is
predicted.
Stolk'm Quits as President
In a Surprise RKO Shift
NEW YORK Ralph E. Stolkln resigned a.s
president and director of RKO Pictures
Wednesday afternoon i22) after having been
in office since October 2.
Resignations as directors also were pre-
.sented by A. L. Koollsh of Chicago, fatherin-law
of Stolkln, and William Gorman of
Evansville, Ind., who was a representative of
Ray Ryan, Texas oil man.
This left the board made up of Arnold M.
Grant, now board chairman and executive
in charge of the company; Sherrlll Corwin,
who is in charge of the studio, and William
H. Clark, treasurer, who is the only member
holding over from the Howard Hughes
regime.
Grant issued a statement at 6:15 p. m.
Wedne.sday saying he hoped the vacancies
would be filled within ten days. He also said
that the replacements would be of "outstanding
caliber, who will be well qualified to represent
the interests of all the stockholders
ol RKO."
WALD AS PRODUCTION HEAD?
An early decision on a new- production
head for the company is expected. Jerry Wald
has already asked for cancellation of the contract
between RKO and Wald-Krasna Productions,
and it is understood that he will
become the new production head.
The startling resignations were explained
in the following statement: "Our only interest
in acquiring stock of RKO Pictures Corp. was
our belief that the company can be, under
able and independent management, brought
to the full realization of its great potential.
We recognize that a volume of unfavorable
publicity directed against us as individuals
has, or can be, damaging to the company.
"Consistent with our original intent of doing
that which is best for the company, and
KAY NORTON
Said to be the first woman ever to hold
down the post of director of publicity
for
a major motion picture company is Kay
Norton who was named to the RKO post
week.
last
for that rca.son only, we have nubmllted our
resignations. '
The "unfavorable" publicity originated in
the Wall Street Journal which ha-s been running
a .scries of artlcle.i about the banlneiw
background of Stolkln. KoolLsh and Ryan.
The Journal on Thursday i23» repealed a
statement made earlier In a series of articles
on RKO that Ryan had been a heavy gambler
and an acquaintance of Frank Cont«llo and
Frank Erlckson. both big-tlmc gamblers.
Nothing was said In the statement about
Sidney Korshak. Chicago attorney who was
named labor couasel when the new management
came in. But he. also. Is expected to resign.
He had a part In arranging for the
purcha.se of Howard Hughes' stock. The Wall
Street Journal said that it was Korshak who
organized an early parole for "Cherry Nose"
Gioe. Capone mobster who had been convicted
of participating in the Browne-Bloff
extortion plot a decade ago.
The resignations had been expected at a
meeting of the board called for Tue.sday. but
the meeting was postponed. At a luncheon
for the press that day Grant said no statements
would be issued about the Wall Street
Journal stories. He also Indicated that some
of the executives would be named to the
board later. Arnold Picker, the executive
vice-president, and Alfred Crown, head of
the foreign department, may be named.
NO COMMENT ON KORSHAK
There was a wave of speculation immediately
following the resignations as to whether
Ned E. Depinet. who has been staying with
the company in a temporary position as advisor
since his resignation as president, might
resume the presidency.
The unfavorable publicity about leading
figures in the new management is reported
to have affected the company's credit standing.
The articles Grant referred to began October
16 on the front page of the financial
newspaper and were followed by four or five
others in the next week. They have created
a sensation in financial and film circles. t)ecause
it is very unusual for the Journal to
single out a company for what practically
amounts to an expose. All of the men in the
group which recently acquired Howard
Hughes' controlling interest in RKO have
been di.scussed. They are: Ralph Stolkin. new
president and director: Arnold M. Grant,
chairman of the new board and executive in
charge of operations: Abraham Leonard
Koolish, director: E. G. Burke jr. and SherriU
C. Corwin, coast exhibitor.
PUT UP S240,000
Stolkin. the Journal stated, pui up S240.00O
of a down payment of SI.500.000 by the group.
He was described as the head of a "little
empire of businesses upon the foundation of
a yokel gambling device—the punchlward."
Koolish, according to the Journal, "blazed
a trail" for Stolkin. his son-in-law. It then
said Koolish enterprises had "piled up a bulky
record of Better Business Bureau complaints,
three Federal Trade Commission cease-anddesist
orders, and one grand jury indictment
—dismissed by the court as faultily drafted.
BOXOFFICE October 25. 1952

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Songs, dances, girls, parades. ..it's the
"Alexander's Ragtime Band" of 1952!
Keep your eyes on Debra Paget and Robert '>A/agnef *4
—a wonderful new romantic team and great new stars :Wi
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In Scotland, Switzerland and Spain
—wherever people live and love,
Sousa's happy music is beloved

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Springtime In New York" one of the spectocuiar
production numbers of STARS AND STRIPES FOREVER..
There's something for everyjjody, young
or old, in STARS AND STRIf^S lOREVER !
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When Souso plays the whole world dances
It's the industry's happiest holiday entertainment!
"four audience will thank you for this Xmas cheer!
20th's biggest, gayest Tecti-
Strike up the band for
nicolor musical ! STARS AND STRIPES FOREVER . . .
pride of the industry. ..on the way to your boxoffice!
f'tl
Starring CLIFTON WEBB '
I
TechnJcolor
CO... DEBRA PAGET -ROBERT WAGNER -RUTH HUSSEY
Produced by LAMAR TROTTI Directed by HENRY KOSTER Screen Play by LAMAR TROTTI
yk Hju^^jsc. i

—
'1
32 FEATURES FOR NOVEMBER,
WITH 13 OF THEM IN COLOR]
i
Program Films Fall Off,
Indicating Few But
Better Pictures
By FRANK LEYENDECKER
NEW YORK—With 32 feature releases
set for the month of November, the total
number of pictures distributed during the
first quarter of the 1952-53 releasing season
will be 91, or 14 less than the 105 distributed
by the same 11 major companies during
the first three months of the 1951-52
season. Despite the lesser number, the
total of pictures in color for the period increased
one-thu-d, from 22 for the first
quarter of 1951-52 to 34 for the same period
in 1952-53.
FILMS IN COLOR LISTED
At the same time, the number of program
westerns or action pictures dropped off, an
indication that the companies are sticking
to their announcements to make fewer and
bigger pictures—to lure moviegoers away from
their television sets and into the theatres to
see pictures they have read or heard talked
about.
The 32 pictures for November 1952 release
will include 13 in color, ten of these in Technicolor
and two in Trucolor and one in Cinecolor.
The Technicolor pictures are: "The Prisoner
of Zenda," "Plymouth Adventure," "Blackbeard,
the Pirate," "The Savage," "Pony
Soldier," "The Iron Mistress," "The Raiders,"
"Hangman's Knot" and "Monsoon," all in the
adventiu-e category, and "Bloodhounds of
Broadway," a comedy. "Ride the Man Down"
and "Montana Belle" are in Trucolor and
"Plat Top" is in Cinecolor.
Other important dramas for the November
period will include: "The Turning Point,"
"The Steel Trap," "Night Without Sleep,"
"The Gambler and the Lady," "The Hour of
13," "Outpost in Malaya," "Torpedo Alley,"
"Face to Pace," "Thunderbirds," "Operation
Secret" and "Because of You." "It Grows on
Trees," "Mr. Walkie Talkie" and "No Holds
Barred" are the comedies.
THE LINEUP BY COMPANIES
Broken down by companies, the November
relea,ses will be:
ALLIED ARTISTS—"Plat Top," in Cinecolor,
starring Sterling Hayden, Richard
Carlson and Phyllis Coates; "Torpedo
Alley," starring Mark Stevens with Dorothy
Malone; "No Holds Barred," with Leo Gorcey
and the Bowery Boys and Marjorie Reynolds,
and "Wyoming Incident," a Whip Wilson
western.
COLUMBIA—"Hangman's Knot," in Technicolor,
starring Randolph Scott, Donna Reed
and Claude Jarman jr.; "Voodoo Tiger," starring
Johnny WeissmuUer with Jean Byron;
"Blue Canadian Rockies," a Gene Autry western
with Pat Buttram and Gail Davis, and
"Ladies of the Chorus," a reissue with Marilyn
Monroe and Adele Jergens.
LIPPERT—"Mr. Walkie Talkie," with William
Tracy and Joe Sawyer, and "The
Gambler and the Lady," starring Dane Clark.
Special Teenagers Admissions Fail
In Detroit After Three Months Test
DETROIT—The policy of special reduced
admissions for teenagers, long discussed by
exhibitors for whom it has had an obvious
attraction, has been dropped by United Detroit
Theatres, largest Detroit circuit, after a
sincere three-month experiment. The policy
failed to accomplish the one essential thing
it was aimed to do—bring about any substantial
improvement at the boxoffice.
Three houses of the circuit were selected
the Vogue, Varsity and Mel. Each is a key
run house located in the city or suburbs and
spread out like a circle at a distance of about
ten miles from the downtown district and a
roughly equal distance from each other. Different
types of neighborhoods were encountered.
The Mel is in a predominantly working
class suburb near the great Ford Motor Co.
Rouge plant; the Varsity is centrally located
in a mixed better class neighborhood on the
fringe of the Catholic University of Detroit
campus and with the largest concentration
of Jewish population in the city funneling
into this area; the Vogue is in a newer neighborhood,
bordering the elite Grosse Pointe
communities, with a mixed "typically American"
neighborhood. In that way a complete
cross-section of theatre patronage was secured
for the test run that failed.
Billed as "junior admissions," the idea was
widely publicized, in the city dailies and other
media and attracted a lot of interest.
METRO-GOLDWYN-MAYER—"The
It was recognized that, if the idea proved l|
successful, it would be extended to other theatres
of the big circuit and might be widely
followed by other exhibitors. Various circuit
and independent owners expressed their keen
interest and were ready to follow suit in the
event of success.
Under the experiment, a one-third price cut
was granted to youngsters from 12 to 17 years
of age—from the regular 60 cents to 40 cents.
In comparison, children under 12 receive a 12-
cent admission weekdays and a 20-cent charge
on Sundays at these three key theatres.
There was very little extra business as a
result, a careful boxoffice check indicated.
Figures have not been made available by
UDT, but the facts were evident from the
scarcity of special ticket sales at the junior
prices, in comparison with prevailing business.
Two further conclusions of critical importance
were drawn by the circuit management from
the experiment:
Prisoner
of Zenda," in Technicolor, starring
Stewart Granger, Deborah Kerr, James
Mason, Jane Greer and Louis Calhern; "Plymouth
Adventure," in Technicolor, starring
Spencer Tracy, Gene Tierney and Van Johnson,
with Leo Genn, and "The Hour of 13,"
starring Peter Lawford with Dawn Addams,
Roland Culver and Derek Bond. "Ivanhoe,"
which was pre-released in August, will go into
general release in November.
PARAMOUNT — "The Savage," in Technicolor,
starring Charlton Heston with Susan
Morrow and Peter Hanson, and "The Turning
Point," starring William Holden, Edmond
O'Brien and Alexis Smith.
RKO RADIO— "Blackbeard, the Pirate," in
Technicolor, starring Robert Newton, Linda
Darnell, William Bendix and Keith Andes,
and "Face to Face," a Huntington Hartford
duo-drama, composed of "The Secret Sharer,"
starring James Mason with Gene Lockhart,
and "The Bride Comes to Yellow Sky," starring
Robert Preston with Marjorie Steele and
Minor Watson. Also "Montana Belle," in Tiucolor,
starring Jane Russell and George Brent
with Scott Brady, Forrest Tucker and Andy
Devine.
REPUBLIC—"Ride the Man Down," in Trucolor,
starring Ella Raines, Brian Donlevy
and Forre.st Tucker, and "Thunderbirds,"
1. Price does not draw the public, even
juveniles, to the show; it is the attraction
offered or the other factors creating boxoffice
and bargain prices do not help.
2. Contrary to the widely prevailing view,
parents did not seem greatly interested in
promoting juvenile attendance at the show
when their youngsters were offered this gift
to the family budget.
starring John Derek, John Barrymore jr. and
Mona Freeman.
TWENTIETH
CENTURY-FOX — "Pony
Soldier," in Technicolor, starring Tyrone
Power with Penny Edwards and Richard
Boone; "Bloodhounds of Broadway," in Technicolor,
starring Mitzi Gaynor. Scott Brady,
Mitzi Green and Michael O'Shea; "The Steel
Trap," a Bert Friedlob production starring
Joseph Cotten and Teresa Wright, and "Night
Without Sleep," starring Gary Merrill, Linda
Darnell and Hildegarde Neff.
UNITED ARTISTS—"Outpost in Malaya,"
a J. Arthur Rank production starring
Claudette Colbert with Jack Hawkins,
Anthony Steel and Ram Gopal, and "Monsoon,"
in Technicolor, filmed in India with
Ursula Theiss and George Nader.
UNTVERSAL-INTERNAIIONAL — "The
Raiders," in Technicolor, starring Richard
Conte and Viveca Lindfors with Barbara Britton;
"Because of You," starring Loretta
Young and Jeff Chandler with Alex Nicol and
Frances Dee, and "It Grows on Ti-ees," starring
Irene Dunne. Dean Jagger and Joan
Evans.
WARNER BROS.—"The Iron Mistress,"
in
Technicolor, starring Alan Ladd and Virginia
Mayo with Alf Kjellin and Phyllis Kirk, and
"Operation Secret," starring Cornel Wilde,
Phyllis Thaxter, Steve Cochran. Karl Maiden.
14 BOXOFFICE October 25, 1952

lEyy SEES ARBITRATION PLAN
AS COMPETITIVE BID CONTROL
Exhibitor Representation
On Administrative Board
And Low Cost Also Cited
JACKSONVILiLiE — Restrictions In the
arbitration plan on distributor use of competitive
blddins should end "under-thecounter
shenanigans." Herman M. Levy,
general counsel of Theatre Owners of
America, said Tuesday (21) at the annual
convention of the Motion Picture Exhibitors
of Florida.
'RELIEF FOR LESS THAN SlOC
Levy also said exhibition will have more
than a majority representation on a national
administrative committee which will be the
guiding organization, that an exhibitor can
obtain "speedy and effective relief of any
or most of his problems for less than $100,"
and that he can seelc relief either in arbitration
or in litigation while distributors must
submit to arbitration.
Levy asiced the Florida unit to adopt the
system of arbitration "that will ultimately
be offered you."
He added that only through arbitration
"lies the opportunity to bring some semblance
of peace and contentment to an industry bedeviled
by litigation and steeped in ill-will.
The other way lies only in jungle warfare."
Levy said he had copies of the arbitration
plan as approved by distribution, but that
neither he nor the TOA committee had had
time to analyze and discuss it. After a preliminary
reading and the assurance of Eric
Johnston, president of the Motion Picture
Ass'n of America, that it is .subject to changes
by exhibition, he stated "with confidence"
that arbitration is a reality.
"It is here and will stay here," he said,
"despite attempts at sabotage by certain
.shortsighted individuals. You see, the principle
of arbitration is a much stronger force
than the people against or for it."
18 MONTHS TRIAL PERIOD
Levy outlined details In the plan. It calls
for a trial period of 18 months during which
time a national administrative committee
will be the guiding group. It has been agreed
that exhibition will have "more than a majority
representation" on the group, and "will
watch diligently for points of weaicness and of
strength in the system as it functions, with
the object in view to see that the former
may be eliminated and the latter expanded."
"The plan will be at its best, of course,"
Levy said, "when the scope of arbitrability
has been broadened to offer an avenue of relief
for every grievance, large or small. This
is not to be taken as a basis of inference that
the proposed plan will be restricted in its
uses—far from it.
"Most welcome will be the restrictions which
the plan places on distributor employment
of competitive bidding, and. further, the use
of competitive bidding only in accordance with
a set of 'rules of the game' which have been
sorely needed for so long. If these rules are
abided by, there should be no more haphazard
competitive bidding, and there should
9 Exhibitors, 3 Distributors
To Be on National Tribuna
NEW YORK—The arbitration plan as
now .set up provides for a national administrative
committee to be compo.sed of
nine exhibitor representatives and three
distributor representatives for a total of
12. Theatre Owners of America and Allied
States Ass'n would have three each, and
Western Theatre Owners, Metropolitan
Motion Picture Theatres Ass'n and Independent
Theatre Owners Ass'n one
each.
The committee will set up a national
appeals board to consist of three arbitrators
selected by unanimous consent
from outside the industry. They will hear
all appeals and requests for damages.
Their compensation will be set later.
A tribunal is provided for each exchange
center, to be supervised by local arbitration
committees consisting of an unnamed
number of members of exhibitor organizations
in an area to be chosen by exhibitor
members of the national committee
and an equal number of distributor membe
an end to under-the-counter shenanigans.
And if there be not. then the aggrieved person
will find satisfactory avenues of relief
in this system of arbitration."
On the matter of the right of exhibitors to
sue. Levy said:
"The various drafting committees have preserved
this prerogative for exhibitors. Under
the plan, only distributors will be compelled
to submit to arbitration. The exhibitor will
be able to seek relief either in arbitration or
in litigation. And, before going to either, he
will be able to attempt to settle his problem
under a system of conciliation which Is part
and parcel of the arbitration plan.
"Irresponsible shouting, threatening and
cajoling are 'as sounding brass or a tinkling
cymbal,' when one realizes that under this
proposed system an exhibitor will be able to
obtain, for the first time in industry history,
speedy and effective relief of any or most of
Florida Exhibitors Okay
Plan of Arbitration
JACKSONVILLE—The Motion
Picture
Exhibitors of Florida unanimously
adopted a resolution at its convention
here Tuesday (21) in favor of the principle
of arbitration for the film industry and
endorsed the plan of arbitration "ultimately
to be agreed upon and approved
by the Theatre Owners of
its arbitration committee."
America or by
bers similarly .selected. The national
committee will determine the area.s to
be covered by each regional tribunal.
A complicated .set of "rules of the game"
impases restrictions on competitive bidding.
ThLs Is the section which will call
for the mast study by exhibitor leaders
now going over the document. Another
section is devoted to conciliation as a
means of settling disputes before resort
Is had to arbitration.
Financing details and probable costs are
not mentioned and will be taken up later.
The document runs 33 double-spaced
pages or only two more than the previous
draft of 31 pages, although the conciliation
section has been added to it.
Pew changes will have to be made in
the arbitration plan, Alfred Starr, TOA
president, said Thursday (23) on his
arrival here from the convention of the
Motion Picture Exhibitors of Florida.
He said TOA was ready for a call for
group discussion.
his problems for less than $100."
Levy said there are still matters to be
amicably adjusted before signature, but that
he was familiar with all suggested changes
and additions and that he did not believe any
of them can become an insurmountable
obstacle.
"All segments." he said, "must understand
that this may well be the last big chance
to bring about the inner strength that can
come to an industry from a system of arbitration."
Levy said an exhibitor will be able to obtain
action speedily and at little expense. He
called the plan
"the greatest boon to the forgotten
man of the industry, the small, independent
exhibitor, who hitherto has had
difficulty finding a willing ear to listen to
him, and to act for him, except, of course,
the courts, by way of expensive litigation far
beyond his reach and completely foreign
to him.
"This force of frustration has been one of
the greatest sources of ill-will In our Industry,
and has weakened it from withm so seriously
as to make it vulnerable to attack from
without."
Levy called on all Industry leaders to see
that the system "begins to function early and
well," and then, "with goodwill and in good
faith to nourish it until it reaches Its rightful
position—a pillar of strength in the industrj'."
He .said that there must be an end to namecalling,
no partisan pride of authorship, no
jealousy of draftmanship and an end to
suspicion, malice and pettiness, and, instead,
dedicated effort toward unity "In the face of
overpowering danger."
BOXOFFICE :: October 25, 1952 15

'
spite
—
MICHIGAN ALLIED CONVENTION REPORT
Says One Exhibitor Assn
May Solve Problems
DETROIT—Speaking at the annual convention
of Allied Independent Theatre Owners
of Michigan here this week, Allan Johnson
of Grand Rapids, past president of the organization,
gave as a possible answer to all theatre
problems one strong national theatre organization.
"New forms of competition and realignments
by government decree have hit the industry
with sudden and terrific impact, the
brunt of which falls upon the theatre," Johnson
said.
"Great accomplishments have been achieved
at the state level during the last year under
new and competent leadership which has
benefited all Michigan theatres, large and
small. These benefits have come about in
of shamefully small funds available to
Michigan Allied and at the cost of dissipating
its puny reserve fund, which is now all but
completely wiped out."
Then pointing to the future Johnson said
"perhaps the complete answer to theatre
problems is one strong national theatre organization."
He cited accomplishments of the last year
and noted these five major items:
1. A vigorous, partially effective stand
against sale of films by producers to video.
2. The move for a system of arbitration,
aimed to cure inequities especially concerned
with competitive bidding, unfair clearances,
print shortages and over-pricing of film
rentals.
3. Revitalization of COMPO.
4. Campaign for elimination of the federal
admissions tax.
suit
5. Protest against the government's 16nun
to make films available for television.
Points to Advantages
Of Theatres to Business
DETROIT—Many businesses have a stake
in the motion picture business due to the
fact that their profits can rise or fall with
it, declared Abram F. Myers, general counsel
and chairman of the board of Allied, at
the Allied Theatres of Michigan convention,
Tuesday (21).
Myers titled his address "The Movies and
Us" and emphasized the word "us" by saying
that it stood as a symbol for the whole
United States.
Prior to the movies there was a "stay-athome"
society, he said, and the movies
offered the "first real inducement to leave
the firesides." Then he pointed out that
luring millions of people each week from
their homes into streets has stimulated and
is still stimulating many other lines of business.
"Our business associates on Main street
are beginning to realize that their pro.^perity
i.s to a certain extent geared to that of the
the motion picture theatres," he said.
Then he declared frankly that television
had hit films a "mighty wallop," but pointed
out that movies during the last half-century
have "survived automobiles, radio, mah Johng,
canasta and a thousand time-consuming
John Vlachos
Michigan Allied
Named
Chief
DETROIT—John Vlachos of Flat Rock.
Mich., was elected president of Allied Independent
Theatre Owners of Michigan,
at the closing session of the annual convention.
E. J. Pennell, Saline, was named
vice-president; Irving Belinsky, Clawson,
secretary-treasurer, and Allen Johnson,
Grand Rapids, member of the National
Allied board. Ernest T. Conlon will continue
as executive secretary.
fads." I do not know what the future may
hold for television, but I think I am within
the facts when I say that it has not yet
established itself as a medium of entertainment,"
he said. "Indeed, it is my impression
that the television interests today are more
interested in gaining access to motion pictures
for telecasting than they are in developing—and
improving—their programs."
Then he took up the ticket tax campaign
by saying the tax, even though it is paid
by the public, has become a problem affecting
attendance.
In all other businesses the answer has been
increased prices, but in some cases the film
theatres have been forced to reduce prices
and to absorb part of the tax in order to
keep customers.
It's no new thing for Congress to come
to the aid of a whole industry, he declared.
He pointed out that banks were granted
"affirmative tax relief"; that industries dealing
in minerals have been granted special
depletion allowances; that nonprofit organizations
competing with films have been
granted exemptions from ticket taxes, thereby
increasing the competition for films.
TALKS ABOUT NEW POSTER^Steve
Edwards (right), advertising and publicity
chief of Republic Pictures who has
done one of the year's outstanding jobs
in the motion picture industry on "The
Quiet Man," discusses his one-sheet with
Pliil Willcox of Parents' Magazine.
Christmas Hospital
Salute Ready to Go
NEW YORK — Committee appointmenti
have been completed and the annual Christmas
Salute to the Will Rogers Memoria.
hospital is ready to start, says Charles Feldman,
general sales manager of Universal
who is distributor chairman.
The holiday scrolls have been shipped with
all other campaign material to the exchange
area chairmen for distribution to theatres
through company branch managers and sales-,
men.
In 1951 over 98,000 persons employed in
the industry signed the scrolls and contributed
over $95,000. The goal this year is 150,-
000 signatures and $200,000.
The Salute will start officially November
1 and will continue through January 1.
The distribution committee, by exchange
areas, is as follows: Albany—Leo Greenfield;
Atlanta—E. H. Brauer; Boston—Frank P.
Dervin; Buffalo—John G. Chinell; Charlotte
—Jack Reville; Chicago—Sam Gorelick; Cincinnati—Phil
Fox; Cleveland—Lester Zucker;
Dallas—R. N. Wilkinson; Denver—Bud Austin;
Des Moines—Leo Mendelson; Detroit
J. J. Lee; Indianapolis—Foster B. Gaucker;
Jacksonville—E. G. Chumley.
Kansas City—William D. Gaddoni; Los
Angeles—Alfred R. Taylor; Memphis — Joe
Young; Milwaukee—J. H. Lorentz; Minneapolis—Leroy
J. Miller; New Haven—John
Pavone; New Orleans—William HoUiday;
New York—Myron Sattler; Oklahoma City—
C. A. Gibbs; Omaha—J. A. Scott; Philadelphia—Ulrik
F. Smith; Pittsburgh—D. C. Silverman;
Portland—Charles F. Powers; St.
Louis—Lester J. Bona; Salt Lake City—William
F. Gordon; San Francisco—J. C. Emerson;
Seattle—Neal Walton; Tampa—Harold
E. Laird; Washington, D. C.—Jerome A.
Adams.
In the meantime progress is being made
in securing pledges for use of the candy
card and can displays for hospital collections.
In the New York metropolitan area the
pledges from theatres are now virtually 100
per cent.
In the Kansas City area 37 Commonwealth
theatres have sent word they will go along.
To date about 9 per cent of the circuits
have agreed to display the cans.
Rank to Have Technicolor
Feature on Coronation
NEW YORK—J. Arthur Rank will have a
full length feature film in Technicolor, including
the ceremonies in Westminster Abbey,
on the coronation of Queen Elizabeth. Permission
has been given by the Earl Marshall.
Castleton Knight will be the producer. Special
arrangements will be set up so that the
film can be released around the world in a
matter of days after the event.
Toilers' Now 'Sea Devils'
NEW YORK—"Toilers of the Sea." Technicolor
film produced by David E. Rose from the
Victor Hugo story for RKO distribution, has
been retitled "Sea Devils." Yvonne De Carlo
and Rock Hudson are starred and Raoul
Walsh directed.
5
.
16 BOXOFFICE October 25, 1952

INDUSTRY PRESENTS ITS CASE
FOR TV CHANNELS BEFORE FCC
WASHINGTON—The full Federal Communications
Commission sat down Monday
(201 to listen to some two weeks of testimony
by motion picture Industry lawyers
and enKineers on technical Information regarding
the specifications necessary for a
successful nationwide theatre television
system, and on the costs of operating such
a system.
Goal of the combined Indu.stry effort—as
described by James Lawrence Fly, Motion Picture
A-ss'n of America attorney, In his introductory
statement to the Commis,sion—is "the
allocation of frequency space to assure a nationwide
.system of theatre television."
M.AIN HEARINGS IN JANUARY
The current pha.se—limited to direct examination
and "clarifying" question on the engineering
and cost accounting factors—will be
followed in January by the main bout, fullfledged
hearings involving all other questions
The problem to be solved by the hearings.
Fly .said, is only "one of the ways and means
... to find the most feasible way of realizing
the pubhc potential in a widespread theatre
television .service in harmony with the public
interest."
The hearing. Fly said, "can hardly raise the
que.stion as to whether or not there will be
an extensive theatre television service. This,
I venture to say, is certain. Theatre television
is here to stay, and to expand in its service
and in its public usefulness."
The motion picture theatre industry is not
proposing "to take away any of the frequencies
presently allocated to the existing
television broadcasting service." it was stressed
by Marcus Cohn, attorney for the National
Exhibitors Theatre Television Committee.
"We are convinced that theatre television
fulfills a new need," Cohn stated. "Ours is a
new service. It is no more or less economically
competitive with other broadcast services
than are magazines, newspapers, the legitimate
stages or the night clubs."
Cohn also pointed out strongly that theatre
TV is not a theory, but an accomplished
fact, with approximately 90 theatres already
equipped for telecasts.
SPON.\BLE OUTLINES HISTORY
"Its continued growth and expansion will
depend, in part, on the outcome of this hearing."
he declared.
The history of theatre television, from its
inception in 1927 when the first large-screen
picture 2^- feet high by 2 feet wide, was
shown by Bell Laboratories, through the Eidophor
demonstration last summer, was outlined
by Earl L. Sponable, technical research
and development director of 20th Century-
Pox since 1926.
The engineering portion of the hearings,
expected to consume most, if not all, of the
first week of hearings, is being conducted by
Jansky & Bailey and Mcintosh & Inglls. the
two consultant firms hired by the industry
for this purpose, with some assistance from
such technical leaders of the industry as
Sponable and Paul Raibourn, Paramount
television chief.
Its scope was summed up by Stuart L.
Industry
Requirements
Set at 14 Channels
WASHINGTON — Stuart L. Bailey,
engineer for the National Exhibitors
Theatre Television Committee and Frank
H. Mcintosh, engineer for the Motion
Picture Ass'n or America, on Wednesday
(221 asked the FCC for six simultaneous
theatre television circuits, and said that
two channels would be required for each
circuit.
Mcintosh also asked for two additional
channels for remote pickup purposes,
thus bringing the total request to 14
channels. To give the required 10 megacycle
bandwidth, the engineers have estimated
a 30mc channel would be needed.
Bailey's presentation to the Commission
suggested that 360 megacycles be
taken from frequencies now allocated to
common carriers. He said that common
carriers have not "exploited" some of
their allocations very heavily, but suggested
that if taking the spectrum space
resulted in common carrier need at some
later date, other space could be used.
Bailey on the opening day. Industry standards
were set high, he pointed out, in discussing
the degree of excellence of picture
fidelity required by the exhibitors and producrs.
The picture quality to be aimed for
in a theatre television system, he .said, should
be equal in degree of sharpness, contrast and
freedom from noise to that of the better
35mm motion picture system':.
One of the questions which had to be answered,
Bailey explained, was how many
separate program distribution systems would
be required to "provide a truly competitive
theatre television service in the United
States," since the answer to
this question "Is
e.ssential to a determination of the total frequency
band required."
The engineering testimony to be detailed
during the course of the hearings includes the
specifications for the video bandwidth—set
by the industry at ten megacycles—and other
recommended standards for theatre television
video transmission systems, together with detailed
analyses of all the highly technical
information developed by the engineering experts
in their many months of work.
Raiboum Says lOmc Signal
Is Vital in Theatre TV
WASHINGTON—Theatre television needs
a 10 megacycle bandwidth permitting 735
scanning lines, because "my experience in the
motion picture industry tells me that the
technical quality of a picture contributes In
a large fashion to the emotional reaction
stimulated in the viewing audience." Paramount
vice-president Paul Raibourn tcld the
Federal Communications Commission on
Tuesday (21).
Raibourn explained that broadcast television,
with Iti 6 meKBcycle. S2S Une system
compareK rouKhly to the picture to be obtained
(rem 16mm film, and Isn't good
enough for theatre TV.
Testifying during the second day of FCC's
preliminary englneerlnK-accountlng hearingn
on theatre televLslon, Raiboum pointed out
that the film Indu.-itry continues to use 3Smm
instead of the more economical 16mm .solely
because of vastly .superior picture quality.
Speaking of standards for theatre TV,
Raibourn .said, "It appears obvious to me
that these standards must permit the transml-sslon
of a picture whose technical quality
Is clo.sely comparable to that obtained from
35mm film ... it would .seem unfair to theatre
television to rule It must be degraded to
the 16mm level If It Is to be used."
Raibourn said "the long-term succe.ss" of
theatre TV depends on attaining close to
35mm quality. He said that the industry's
proposed 35 line, lOmc system would not
actually equal 35mm quality, "but In our
opinion represent a suitable compromise of
all the factors to allow competitive images on
the motion picture screen."
Censorship Campaign
In Ohio Is Delayed
NEW YORK—The likelihood of any early
Ohio censorship move by the Motion Picture
Ass'n of America has le-s-sened with the approach
of election time in that state. State
officers are campaigning for re-election, and
the MPAA will probably wait until after the
election to press the advantage won when a
Toledo court ruled newsreel censorship Illegal.
In the meantime, MPAA attorneys are
studying a number of possible lines of action
in cooperation with Ohio exhibitors, and are
having difficulty in reaching a decision. One
promising action, discovered within the week.
would be to have a resident of the state, probably
an exhibitor, ask a coimty prosecutor to
call on the attorney general for a ruling as
to whether the Toledo decision applies to the
entire state. If that action is decided on. appeal
will probably be made to the prosecutor
in the county in which Toledo is located.
Another possible line of action would be to
notify the state that newsreel censorship fees
are being paid under protest, with the intention
of filing a suit later for the recovery of
the money. Those are only two of many under
consideration. None will probably be Instituted
until after election when the industry will
learn if it will deal with the present state
officers or with newly elected ones.
Services for Bert Kulick
NEW YORK—Funeral services were held
Tuesday (21 > for Bert Kulick, 52. president of
Bell Pictures Corp.. distributor of foreign
films. He leaves his wife, Ruth; three brothers,
Sidney, Paul and Lawrence, and a sister.
Mrs. Frances Frank.
BOXOFFICE October 25, 1952 17

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First Use of Theatre TV
By Industry Scheduled
NEW YORK—The large-screen television
equipment of theatres will be put to an industrial
use for the first time December 8
when one theatre in each of 15 key cities will
be rented for a national sales conference by
the James Lees and Sons Co., carpet firm,
clearing through Theatre Network Television.
It will be the first time that exhibitors
will be paid for the use of their theatres for
such an occasion. Heretofore, they have paid
TNT for fight programs and have donated
their theatres for civilian defense purposes.
None of the costs of the telecast, to go over
a closed circuit, will be borne by exhibitors.
NAMES OF CITIES PICKED
The selected cities are Boston, Chicago, Cincinnati.
Cleveland, New York, Philadelphia,
Pittsburgh, Washington, Detroit, St. Louis, St.
Paul, Denver, Salt Lake City, Los Angeles and
San Francisco. Halpern has begun negotiations
with theatres in those cities on an individual
basis. He said the number of seats
in a house will not figure in the negotiations.
The telecast will originate from studios of
the National Broadcasting Co. in New York
and run from 12 noon to 1 p. m. eastern
standard time, considered an off-hour by
many theatres. Halpern said some will have
to readjust their schedules to present it.
Direction of the program will be by Theatre
Tele-Sessions, a division of TNT, headed
by Victor M. Ratner, former vice-president
in charge of public relations of Macy's department
store here and former vice-president
of the Columbia Broadcasting System.
Ratner is approaching other clients in the
industrial field, including motion picture
companies which could use the type of program
for sales meetings.
Ratner said that if negotiations are not
closed successfully with a theatre in each
of the 15 cities, there may be "alternative
markets" in them. He did not amplify the
statement, but it was taken to indicate that
special reception facilities could be set up
elsewhere than in a theatre.
The contract which theatres will be asked
to sign with TNT will provide for the closing
of concession stands to concentrate attention
of the audience on the screen.
TO USE LIVE TALENT, TOO
The sales conference will get dramatic
treatment through the employment of both
live talent and special films. Spectators will
not be limited to Lees sales organization personnel
and retailers, but include company
stockholders, architects, store buyers, home
economists and local community groups such
a.s chambers of commerce.
President J. S. Eastwick will make an important
statement on company policy, there
will be showings of new 1953 fabrics, including
a new cotton line, and the company will
suggest a revolutionary approach to carpet
merchandising. The D'Arcy Advertising Co.
is setting up the conference, which will permit
two-way discussion.
Halpern said he had closed with the American
Telephone & Telegraph Co. for service
during the hours of the telecast.
The number of theatre television installa-
TO USE THEATRE TV—Contract is
signed with Theatre Network Television
for telecast December 8 of national sales
conference of James Lees and Sons Co.,
carpet company, in theatres in 15 cities.
Left: Nathan L. Halpern, TNT president;
standing: Fred J. Lehnertz, general sales
manager of Lees; right: J. S. Eastwick,
president of Lees.
tions in the 15 cities follow:
Boston, two; Chicago, five; Cincinnati, one;
Cleveland, five; New York, ten; Philadelphia,
two; Pittsburgh, four; Washington, four; Detroit,
three; St. Louis, two; St. Paul, one;
Denver, one; Salt Lake City, one; Los Angeles
proper, two and San Francisco, two.
Others will be active before the conference
date, such as the Paramount of United Paramount
Theatres in Los Angeles. Only one
in a city will be selected.
Use of theatres for meeting purposes in offhours
has been advocated for some time by
Leonard H. Goldenson, president of UPT, and
Robert H. O'Brien, secretary-treasurer. The
circuit said TNT had begun negotiating with
it. Halpern said he would issue a list later.
TOA Staff Is Absorbing
Gael Sullivan Duties
NEW YORK—Howard Bryant and Dick
Pitts are taking over many of the duties of
Gael Sullivan, who resigned as executive director
of Theatre Owners of America, with
Herman M. Levy of New Haven, general
counsel, spending more time than previously
at national headquarters. There is no indication
that Alfred Starr, president, has any
plans to name a succe.s.sor to Sullivan at present.
He indicated two weeks ago that he was
undecided.
Bryant and Pitts have been given new titles.
The former is now titled administrative director
instead of service coordinator, and the
latter is public relations director instead of
executive assistant to the executive director.
Walter Reade jr., newly named executive
vice-president, is becoming more active in
TOA affairs.
Predicts Bright Dominion Future
Canada Film Income
Tops $100,000,000
NIAGARA FALLS, ONT.—For the firs
time in the history of the motion picture inn]
dustry in Canada, business has hit the $100,
000,000 mark, R. W. Bolstad, vice-presiden]
and controller of Famous Players CanadianJ
told the circuit's showmanship conferenctl
here this week.
Bolstad painted an extremely bright future|
for films in the Dominion.
I
"In 1932," he said, "motion pictures did 81
$26,000,000 business. Last year it toppecf
$100,000,000. The per capita attendance, base
on population, has increased from 9.4 ticketifl
per person in 1932 to 18 tickets per person
In some territories the jump in attendanc
has been phenomenal. In Timmins, a city ol^
approximately 15.000 population, the per cap-^
ita attendance is an extraordinary 41 tickets|
per person a year.
The increased standards of living, he pointed^
out, are real, not inflationary and the op-i
portunities for the motion picture businea
are greater than ever, he declared.
More than 125 circuit officials and home
office executives attended the three-day
eastern division meeting at the General Brock
hotel. The conference was called by J. JJ
Fitzgibbons, president and managing director.j
to develop showmanship ideas and to givel
men in the field an opportunity to partici-l
pate in formation of merchandising plans far|
the winter months.
Fitzgibbons told the managers that he saw
great possibilities in Telemeter as a means ofl
obtaining extra revenue for theatres. Telemeter
is a pay-as-you-see type of television,]
in which Paramount has a 50 per cent in-
terest. He said the techniques of utilizing!
Telemeter had not been fully developed, but!
he said it could provide the means of capturing
as patrons those individuals who habitually
stay at home. He said the circuit isJ
watching Cinerama closely. He told the man-J
agers he was proud of their loyalty.
A showmanship and exploitation clinic wasJ
conducted by James R. Nairn, director of advertising
and publicity, at which managers-j
discussed successful campaigns of recentJ
months. Chester Friedman, editor of thel
Showmandi,ser section of BOXOFFICE, spoke]
at this session. He told the delegates thatJ
theatre TV and Cinerama would usher in a 4
new era of showmanship in the industry.
J. J. Fitzgibbons jr. spoke on concessions,
and Ben Geldsaler, circuit booker and buyer, il
discussed upcoming product which had beeni|
purchased by the circuit.
Large-City Tax Take Drops]
9% Below 1950 Figure
WASHINGTON — Municipal amusement
|
taxes in 12 cities of 250.000 and over population
totaled $8,104,000 in 1951, a drop of more]
than 9 per cent from the comparable 1950 figure,
according to the Bureau of Census on
Friday il7). Tlie bureau did not release any
figures covering smaller cities. The 1950
collection was $9,070,000.
Philadelphia collected the heaviest amusement
taxes in 1951, $3,078,000. Chicago collected
$1,810,000 and Pittsburgh took in
$1,172,000 from this source.
1
20 BOXOFFICE October 25. 1952

; ir
'
Star Poll Gets Going
As Arkansas Project
LITTLE ROCK Tlic Incli'penclcnt Theatre
Owners of Arkimsiis this week prppiired
final pliuis for the blKwest Roodwlll builder
ver imdcrtukeii by the state's theatres—the
Movie Popularity poll.
Okayed at last year's ITOA convention,
the poll calls tor selection of a favorite actor
iind actrc&s by patrons of each theatre in
the state. The poll Is deslRned to create in-
^\ tere.st and discu.sslon for motion pictures,
tfl build good press relations and to aid the
March of Dimes.
K) BK HELD NOV. 16-30
The 15-day poll will be conducted November
16-30. with each theatre patron voting
(or his favorite stars at his local theatre.
Winners in each theatre will be reported to
the ITOA office and final statistics will be
compiled to .select statewide winners. The
inal winners will be invited to attend a dinat
the Marion hotel ballroom here some-
.me during the March of Dimes drive. To
.Insure appeaiance of the stars at the dinner,
the Arkansas industry also is arranging
a Movietime U.S.A. tour for the same time.
As a special interest creator, the poll also
will provide for some boy or girl in school
grades seven through 12 to enter their names
for a chance to win a statew-ide drawing.
The winners, one boy and one girl, will receive
an all-expense trip to Little Rock and
will sit next to the stars at the dinner.
Each theatre will hold a drawing on stage
to select the local boy and girl winners. The
names will be sent to ITOA headquarters
where a boy and girl polio victim will draw
rlie names of the state winners. In towns
A ith more than one theatre, each theatre
.\ill be eligible for the state drawing. The
local winners each will receive personally
autographed photos of the two stars winning
tlie
poll.
EXPECT 500.000 VOTES
The plan for the popularity poll is quite
simple. Ballots will be sent out by ITOA and
will state: "My favorite actor is
My favorite actress is " )ITOA
officials said that with a majority of the
membership participating the poll should
easily total 500.000 votes.
The poll will be limited to 15 days to
keep Interest at a high pitch. Theatremen
will use special trailers on the poll along
with radio spot announcements, daily and
weekly newspaper ads, theatre programs,
monthly calendars, specisil heralds and other
publicity media.
Balloting booths with colorful signs will
be erected in larger theatres and drive-ins
will utilize concessions stands.
Mary Castle on P.A. Tour
NEW YORK—Mary Castle, featured in
Stanley Kramer's "Eight Iron Men," will go
on a personal appearance tour for a month,
starting in Philadelphia October 25-29. where
she will appear in the Goldman Theatre.
Other stops .scheduled are: Bijou. Springfield.
Mass.. October 30: Pilgrim. Boston. October
31-November 5: Lafayette. Buffalo, November
6-7; Roosevelt Chicago. November
8-9; Palace. Cincinnati, November 10-12;
Palace, Cleveland. November 13-16. and
Orpheum. New Orleans. Novemtier 17-19.
ANOTHER ENTRY IN THIRD-DIMENSIONAL FILMS
Lesser Acquires Rights
To British
HOLLYWOOD— Fllmdoms new-found interest
In third-dimensional photographic and
projection systems turned into a three-way
race when Sol Lesser acquired U.S. rights
to the British-developed Trl-Optlcon, a proce.ss
which, it is claimed, imparts an Illusion
of three dimensions to the motion picture
screen.
Lesser thus moves into the field currently
occupied by Cinerama, of which company
Louis B. Mayer has Just been named board
chairman, and the Natural Vision Corp.,
headed by M. L. Gunzburg.
The Tri-Opticon purchase was finalized
here following the arrival from London of
Raymond J. Spottiswoode. technical director
for Stereo-Techniques, Ltd., which developed
the process. Les.ser is now laying plans for
the launching of the first of ten units which
w-ill roadshow every major U.S. city to demonstrate
the device in theatres.
Tri-Opticon employs what its backers call
a "revolutionary" camera mount and a mechanjcal
calculator, the latter of which correlates
the variable factors involved in
stereo photography and supplies a mathematically
and optically precise reading which
Tri-Opticon
the mount tran.slatc.s mlo the positioning of
the cameras. All other photographic equipment—the
two camcra.s, len-ses and filmare
standard. Spectators must wear polarized
.spectacles.
Projection la by standard theatre equipment,
with two projectors mechanically synchronized.
The process requires a specialquality
.screen of plastic with a mctallied
surface: once Installed, it can also be used
for flat projection.
For planned demonstrations. Les-ser U Installing
the special screen and Trl-Optlcon
projector rigging in the Academy Award
Theatre here. Screenings will embrace "Now
Is the Time" and "Around Is Around." animated
shorts in Technicolor; '.'Black Swan,"
a ballet in black-and-white, featuring Sadler's
Wells dancers; "A Solid Explanation,"
black-and-white .short, and "Royal River." a
short in Technicolor.
Tri-Opticon was introduced to the British
public 18 months ago at the Festival of
Britain, and was given sub-sequent regular
theatrical screenings in Berlin. Brussels,
Lucerne, Frankfort. Paris and other European
cities.
Turn in That Showmanship Crown,
Indiana 'Warns Texas COMPO
INDIANAPOLIS—Indiana is standing pat
on its claim to the 1952 showmanship crown,
and Trueman Rembusch and Marc Wolf this
week let the Texas COMPO crowd know that
the Hoosiers wanted the crown "delivered"
prior to the annual convention of Allied
States Ass'n scheduled November 17-19 in
Chicago.
Indiana claims the showmanship title on
the basis of its big industry exhibit at the
state fair last month and a successful Movietime
tour through 60 communities which followed.
Last week, Texas answered; Indiana
hasn't even come close to overthrowing the
Lone Star state in the showTnanship league.
The whole controversy is designed to stimulate
new interest in Movietime U.S.A. and to
establish some type of competition between
state and regional industry groups in public
relations projects.
Indiana took note of press releases emanating
from both Texas and Ohio this week.
Rembusch tossed off the Ohio challenge by
telling the Ohioans something to the effect
that they had yet to make a reputation. As
for the Texas refusal to give up the showmanship
crown. Rembusch said Indiana
"concedes that with all the wind out of
Texas, they can dream up a tornado at any
time." But, he added. Indiana won't concede
that Texas has shown any showmanship
in 1952.
"Let's look at the Texas claims." he said.
"(1) They had a Movietime tour. When was
the tour? 1951. (2) They are going to stage
a motion picture state fair exhibit. When?
1953. To Messrs. Paul Short. Colonel Cole
& Co.. Indiana asks, what In hell ha.- 1951
and 1953 got to do with showmanship In
1952?"
Rembusch then declared, with facetious intent,
"There Is one thing that does worry
Indiana. We know that the showmanship
crown has mounted in it, several million
dollars in piecious stones, diamonds, emeralds,
rubies, etc. WUlmark operators employed
by the Hoosiers to keep an eye on
the Texas situation report that the precious
stones mounted in the crown have been replaced
with paste imitations. Marc Wolf,
chairman of the Indiana showmanship committee,
has engaged a prominent Jewelry
firm to examine the crown carefully before
it will be accepted by the Indiana committee."
If the crown is not presented before the
Allied convention. Rembusch warned, the
matter will be placed before the delegates
along "with irrefutable statistics and evidence
to back up Indiana's claim for King
of the Showmen in '52."
Pathe Laboratories Names
Wolcott Executive V-P
NEW YORK—Pathe Laboratories Monday
(20) elected James L. Wolcott. rice-president
in charge of sales, executive vice-president.
He Joined the company in September 1949.
coming to it from an executive position with
Audience Research which he held for four
years. Before that he was production manager
of March of Time for six years.
BOXOFFICE October 25, 1952 21

'THcH' e^W S

. . Placed
. . Loretta
. . ALso
^oUcftiWxacC ^c^nyit
Italian Film Delegation Visits
Hollywood, San Francisco
Once aKain lilnulotn'.s wfli-ome mat— most
recently unfurled on behalf of eight visitors
representing the motion picture Industry of
India— was rolled out when on Monday (20i
an Italian delegation came west from New
York, after being guests at the Salute to Italian
Films week, for a short stay In the film
capital.
They were scheduled to be the guests ol
MGM's executive studio staff during their
visit and. after participating in a busy round
of festivities and analyzing Hollywood production
techniques, were to plane out Wednesday
i22> for San FYanclsco.
Members of the d,elegation were Nicola De
Pirro, director of the Italian state department
in charge of film activities: Dr. Avocato Monaco,
president of the Italian National Ass'n
of Motion Pictures and Allied Industries: Mi.ss
Piccioni, daughter of Italy's vice-president:
Commandatore Italo Gemini, president of the
Italian Exhibitors Ass'n: Senor La Guardia
of the ministry and finances, and Dr. Rufini
of the ministry of commerce.
At the same time Paramount played host
to another segment of the delegation, including
Producer Dino de Laurentis and his
actress-wife, Silvana ("Bitter Rice") Mangano:
Producer Carlo Ponti and Mrs. Ponti,
and Capt. Pilade Lovi, general manager of
Paramount Films of Italy, Inc. Ponti and De
Laurentis co-produced "Sensualita," a new
film which Paramount International will distribute.
The contingent was given an official reception
and luncheon in the Paramount studio
commissary and, later, witnessed a demonstration
of the Telemeter pay-as-you-see video
device in which Paramount has a financial
Interest.
Five Story Buys for Week;
MGM Gets Two Yarns
A faii'ly brisk pace was recorded in the
literary market, with five story purchases
consummated, two of the properties going to
MGM. Added to Leo's stockpile were "The
Nine Brides and Granny Hite," a collection
of short stories by Neill C. Wilson, and "A
Bullet in the Ballet," a mystery novel by
Caryl Brahms and S. J. Simon. The Wilson
tome will be filmed as "The Three Brides,"
the action centering around a philosophical
By
IVAN SPEAR
lual circumstances, become.s tranitformed
into the epitome of glamor . In the
independent field, Gabriel Pascal purchu.scd
a Gene Fowler screenplay, "Rip Van Winkle,"
adapted from the Washington Irving cla-sslc.
from Fowler and Edward H. Griffith. Pa.scal
will produce It In Technicolor, with Griffith
directing, for an as-yet unset release.
Three Studios Plan Films
With Locale in Egypt
Lubin
old hillbilly woman who manipulates the
courtships of mountain gals who come to her
from miles around seeking an.swers to their
romantic problems. "A Bullet in the Ballet,"
which has a modern ballet background, will
be produced and directed for the studio by
Clarence Brown . on Leonard Goldstein's
production slate at 20th Century-Fox
was "Arapaho Trail," an original cowboy-n-
Injuns opus by Gladys Atwater and J. Robert
Bren . . . Megaphonist
picked up the screen rights to
Arthur
"The Wisdom
of the Serpent," a novelette by Adela Rogers
St. Johns, and is packaging it as an Irene
Dunne starrer. The comedy concerns a dowdy
school teacher who. through a series of un-
Something of a cycle appears to be In the
making as concerns upcoming celluloid utilizing
Egypt—both ancient and modern—as Its
locale.
Some time ago Darryl F. Zanuck. 20th Century-Fox's
production chief, announced that
his sole personal filmmaking venture In 1953
would be "The Egyptian. " a Technicolor version
of the best-selling novel by Mika Waltari.
which is laid in Egypt, Babylon and Crete
In 1,500 B. C. Casey Robinson is developing
the .screenplay, and Marlon Brando has been
set for the title role.
Comes now Unlver.sal-Internatlonal with
the disclosure that "The Golden Blade." a
yarn by John Rich, has been scheduled for
Technicolor lensing, with Farley Granger being
borrowed from Samuel Goldwyn to star
as a young Egyptian merchant who becomes
involved in a plot to overthrow the country's
ruler. It's destined for an early camera start,
with Richard Wilson producing, Nathan
Juran as the megaphonist, and W. R. Cox
supplying the screenplay. This makes a pair
for U-I, which earlier acquired Don Martin's
"The Curse of the Scarlet Sphinx," a
modern-day melodrama concerned with an
expedition seeking treasme in an ancient
tomb. Ted Richmond will produce it.
In similar vein Is MGM's "Valley of the
Kings," an original screenplay by Robert
Pirosh, to be produced by Sam Zimballst and
megged by Pirosh, co-starring Eleanor Parker
and Vlttorlo Gassmann. In this one Mi.ss
Parker, cast as an English areheologist, goes
on an expedition to the Nile river valley and
helps to uncover the tomb of a legendary
pharaoh.
Montgomery Clift
Gets Role
In 'From Here to Eternity'
Among morsels of casting news gleaned during
the period, perhaps most noteworthy was
the Inking of Montgomery Cllft by Columbia
.
. . .
to portray Pi-ewitt, the unregimented GI, In
the film version of James Jones' "From Here
to Eternity" Young was set by
U-I to star in "It Happens Every Thursday,
a romantic comedy about the trials and tribulations
of publishing a weekly newspaper .
Nat Holt booked Jack Palance for "Arrowhead,"
Technicolor western now In work for
Howard Duff will portray
Paramount release . . .
a race driver In Allied Artists' "The
"
Roaring Crowd Warners handed Claude
Dauphin, the French screen and stage star,
an exclusive contract and cast him opposite
Kathryn Grayson in the upcoming "Mile.
Modiste."
Nathan Levinson Dies,
Warners Sound Head
1 18 >
Death In hU sleep came quietly to Col.
N.ithun Lcvlnnon. head of the Warner
tiiflio Kound department, on .Saturday
and cut .short
the career of one
of the true pioneers
In the development
of the modern,
commercially
practical talking
picture. He wa.s 64,
and had been active
In hl.s chosen
field for half a
century.
With the late
Sam Warner, Col. ..,..,. , ,
^ .
,„ ( ol. Nathan Leviiuon
Levinson worked to
bring the first .sound, a mu-sical score, to
the .screen In "Don Juan." which made
Its bow on Aug. 6. 1926. In New York. A
little more than a year later—on Oct. 5.
1927_Warners' Vltaphone Corp. released
"The Jazz Singer." starring Al JoLson and
containing the spoken words which precipitated
an industry upheaval.
News of Col. Lcvlnson's death evoked
condolences from trade leaders. Harry M.
Warner, president of Warner Bros., called
him "a great pioneer" who "never considered
that his work was done," while
Jack L. Warner predicted his accomplishments
"will live forever in the field of the
motion picture."
Beginning his career as a wireless telegrapher,
Col. Levinson joined Warners in
1926 as western division manager of the
Vitaphone Corp. He is survived by hLs
wife, three sons and two grandchildren.
Paramount and John Boulting
To Make Film in England
A cooperative overseas effort involving
Paramount and the British filmmaker, John
Boulting (Of "Seven Days to Noon"i has been
set up by Joseph Slstrom, Paramount producer,
who flew in from London after a twow^eek
stay. Titled "Wings Acrass the Sea," the
opus will be lensed abroad, with Boulting to
direct from a screen treatment which he prepared
in collaboration with Frank Taylor.
Uncast at this writing, the feature will be
photographed in Technicolor. It deals with
activities of the U.S. air force stationed in
England.
New Five-Year Pact Given
Edward Muhl at U-I
Edward Muhl, Universal - International
vice-president and studio general manager,
has been handed a new five-year contract,
effective next January . . After producing
.
five Bowery Boys comedies for the now-discarded
Monogram label. Jerry Thomas is
checking out of his producer's berth at
Allied Artists to go into the independent filmmaking
field. His successor on the Bowery
Boys vehicle will be Ben Schwalb. Thomas
was with the company for about a year and a
half.
BOXOFFICE October 25. 1952 23

OUNT
OPENS A NEW
:-%.
/'
OX-OFFICE
ROAD
»
FOR 1953
WITH THE HI
FOR THE HOLIDAYS 1
THAT WILL GIVE
YOU HOLIDAY-HIT
I f**t*
BUSINESS
i
WHENEVER YOU
PLAY IT! ?
j!"«
^ \
Produced by HARRY TUGEND • Directed b, HAL WALKER • Screenplay by FRANK BUTLER, HAI
\'
E MARRY- GO -RUNAROUNH^^HICAGO STYUBMOOfm

THE ROAD TO BAUmffO SEE YOUp^OOT M0IMR|
^#
-«.*'
and WILLIAM MORROW
•
New Songs-Lyrics by JOHNNY BURKE • Music by JAMES VAN HEUSEN

U Adds 3rd District
To Western Division
NEW YORK—Universal has realigned its
sales districts by adding a third headed by
Lester Zucker, to the western division under
Foster M. Blake, according
to Charles J.
Feldman, general sales
manager.
In addition to
Zucker's district, which
will include the Kansas
City, Omaha. Des
Moines, Salt Lake City
and Denver branches,
the western division
also includes Barney
Rose's district, which
Lester Zucker
includes the Los An-
.geles, San Francisco,
Portland and Seattle exchanges, with headquarters
in San Francisco, and Manie M.
Gottlieb's district, which will include the
Chicago, Milwaukee, Minneapolis and Indianapolis
branches, with headquarters in Chicago.
Zucker, who was branch manager in Cleveland,
will headquarter in Kansas City. He
will be succeeded In Cleveland by Edward
Heiber, who had been associated with Universal
for 20 years in various capacities of
branch and district manager until he resigned
in 1947 to enter his own business.
Zucker joined Universal in October 1946 as a
special sales representative for the company's
J. Arthur Rank pictures, following posts with
other companies. He was named Cleveland
branch manager in June 1947.
Third Title for Korda Film
NEW YORK—"Breaking Through" has
been chosen as the final title of the Alexander
Korda picture originally titled "The Sound
Barrier" and then titled "Starbound." Lopert
Films is distributor in the U.S. The film will
be shown at the Victoria Theatre here after
the run of "The Four Poster."
Large-Scale Production
Is Started in Miami
MIAMI—Production of 16mm and 35mm
motion pictures, principally for television,
training programs and industry, has been
started by Miami National Productions, the
first large-scale motion picture producing firm
to be established in Florida.
Two studios already are in operation and a
1,500-seat theatre with a stage for musical
and other large stage productions is being
readied. The company was organized by William
Van Ness and Edgar Pearce who contend
that perfect shooting weather the year around
in Florida, and a more economical labor market
will become major factors in the development
of film production in this area.
Cameramen here are hired on a contract
basis with a fixed monthly wage, according
to Ness and Pearce. Weather is a constant
asset, as there are virtually no days when a
picture cannot be made. Miami National has
a number of productions in the works. Although
color television is still some time
away from the living room set, most of the
company's pictures are being shot in color.
Five of Ten Films Rated
For Family Audiences
NEW YORK—Five pictures are rated for
the family, four for adults and young people
and one for adults in the October 15
listing of joint estimates of current motion
pictures issued by the Film Estimate Board
of National Organizations. The board is a
new name for the group of clubwomen who
have been issuing the joint estimates for
some time.
The family pictures are: "The Blazing Forest"
(Para'), "The Crimson Pirate" (,WBi.
"The Savage" (Para), "Under the Red Sea"
(RKO) and "Blue Canadian Rockies" (Col).
The pictures for adults and young people are:
"The Turning. Point" (Para), "The Ring"
(UAi, "The Snows of Kilimanjaro" (20th-
Fox) and "The Raiders" (U-I). The single
adult picture is "The Four Poster" (Col).
M-G-M TRADE SHOW -OCT. 31st

L' -i
'
BOXOFFICE
BAROMETER
Thit chart records the performance of current ottractioni in the opening week of their first runs in
the 20 key cities checked Pictures wtth fewer than five engagements are not l.sted As new runs
are reported, rotmgs ore added and overages revised Computotion is in terms of percentage m
relation to normal grosses as determined by the theatre managers With 100 per cent at
"normal," the figures show the gross rating obovc or below that mark
o
(/>
o
Unli/u ( .IMS t«> ( ohrgf '
Breakdown <
Realart)

ALREADY 2,000 THEATRES HAVE
INSTALLED THIS MIRACLE SCREEN!
There MUST be a reason!
Satisfaction in every seat!
Plain to see from any angle!
Eliminoles glare and distortion)
Gives amazing new depth!
Perfect sound transmission!
No perforations!
IT'S EASY ON THE EYES!
CYCLSRAMiC CUSTOM
SCREEN
B.F. SHEARER COMPAN
lOS tKGElES tSM
PORTLAND
1964 Suitl Virnont • IE. 31145 1967 N. W. Kearnei tT. }543
SAN FRANCISCO
SEATTLE
W Ciltii till tn. • UN. MI1S 231g Sinnl tii. • El. 1247
WIRE
WRITE
PHONE
HALLMARK I
The Fix
For You
In *52'
MmtOllfxt: HALLMAKK ILDG.. WILMINGTON. 0«I0
lEVCRLT HILU

CHESTER FRIEDMAN
EDITOR
HUGH E. FRAZE
Asuocicilc
Ldilor
nmm
W'J^M SECTION
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
Radio, TV and Press
Support Jackpot Quiz
In Theatre Tieup
Charles Bick, manager of Dipson's Plaza in
Erie, Pa., whose showmanship has twice put
him on the BOXOFFICE Honor Roll, has hit
the jackpot with a
•, ^^^^ Hollywood quiz
^F' ^f^^^K launched simultane-
W ^BT \ ously on a radio and
television show. It gets
un-'er way on Election
day and will run every
Tuesday night for 52
weeks under the Joint
sponsorship of WICU-
TV, radio station
WIKK, the Erie Dispatch
and the theatre.
Charles Biek Bick has a contract
with the sponsors
which will keep the theatre attractions in the
public limelight for a year. The weekly 15-
mlnute program has a direct tie-in with the
Plaza film programs. Some of the biggest
and most expensive prizes in local annals will
be given to winners of the quiz.
The program originates on the theatre
stage. During the show, telephone calls will
be made to members of the viewing and
listening audience. The questions may be
answered by participants only if they have
seen the current pictures on the Plaza screen.
Each participant will be asked to answer
two questions. The first is the key which unlocks
the jackpot. A wide variety of gifts
will be awarded to contestants answering the
New Giveaway Promotion
Is
Boxoffice Clean-Up
SomelhinR new in giveuways I.h being
offered to patrons of the Star Theatre,
Hartford, Conn. Theatre executive Bemic
Menschell is credited with a tieup that
Is expected to clean up—at the boxoffice
and the dirty linen In the neighborhood!
Women who attend the Star on Thursday
and Friday each week receive a free
laundry ticket entitling them to have a
machine-load of laundry washed "on the
house."
The Launderette and theatre share the
cost. The advertising stresses "the most
practical gift ever given away to theatre
patrons." The women present the certificate
to the owner of the Launderette who
Inserts a quarter in the machine. Soap
powder, blueing, bleach, etc., are considered
extras.
first question, while the jackpot will be
awarded the participant who furnishes the
ans'.vet to the jackpot question. The jackpot
reward in the first broadcast will be a new
.iu'.omcbile.
In order for the public to be eligible for the
quiz, they must register at the theatre, newspaper
office, radio station or television office.
Only those registering will be called
during the program.
The three co-sponsors are giving the promotion
one of the most extensive advence buildups
ever undertaken in the city.
Parochial and Puhlic
Schools Give Support
To 'Lady Fatima'
Bill Straub, manager of the Paramount
Theatre, Glens Falls, N. Y., reports an extensive
campaign for "TTie Miracle of Our
Lady of Fatima" which, he reports. tx>osted
opening day business to three times the average
attendance.
The picture was screened for reporters.
Cathohc nuns, public school teachers, clergymen,
etc., resulting In an advance sale of
600 student tickets. Bulletin board cards were
furnished for all schools, libraries and the
Knights of Columbus recreation hall.
Window cards were distributed over a radius
of 25 miles, and 25 three-sheets advertised
the Paramount engagement as an upstate
premiere. Four drugstores sponsored an
essay contest, with each contributing $20
toward the cost of advertising and prizes.
Straub located a resident who had visited
the shrine of Fatima in Portugal, and got the
Post-Star to run a full-column story on the
society page, with prominent mention of the
picture. Disk jockeys plugged the song heard
in the film and gave the theatre gratis announcements.
Two record shops tied in on the
music angle with window displays.
The picture was mentioned in seven Catholic
churches on two successive Sundays, with
the clergymen endorsing the film and urging
worshippers to attend the Paramount showing.
In addition to special newspaper breaks In
the daily paper. Straub planted stories In
five weekly publications senicing nearby
towns.
flortk of the (l3ordier
Our deadline prevents us from malung any comment on the
managers convention of Famous Players Canadian eastern theatres,
although by the time this appears in print we shall have returned
from the meeting at Niagara Falls.
About 125 theatremen and executives are expected to attend
the convention and It is with keen anticipation we look forward to
meeting and greeting scores of showmen we have corresponded
with during the past ten years. Exchanging letters with the men
in the field has alwa.vs been a most interesting part of our work,
second only to the pleasure of a personal greeting.
This column has frequently noted that showmanship in Canada
takes precedence over all other features of theatre operation.
Here at home, the exhibitor spends most of his time solving
domestic problems such as buying films, removing the admission
taxes, etc.
Canadian exhibitors also have their local and national economic
problems. In direct comparison with his .American colleagues,
he goes about his business routine, doing as much beefing
and griping as we do here at home but never losing sight of his
ultimate objective—selling more tickets.
He uses the most obvious of the showman's tools to do it with
sustained exploitation and ballyhoo where it gives him the most
obvious t>enefit—at point-of-sale, the iwxoffice. .\nd on the local
level, if you please.
The Famous Players chain holds undisputed leadership in
Canada by virtue of seniority and showmanship which go back
several decades.
We are assured In advance that it will be an experience and a
source of personal pleasure to come among .such distinguished
showmen. _, r • >
— Chester Friedman
.^>t >»> i'^SgS
BOXOFFICE Showmandiser : : October 25, 1952 — 241 — 29

—
played
Shades of 1902 Thtill Audiences
As Kerredge Observes 50th Year
Note the photos of the stage stars of yester-year in the scene at left showing patrons receiving
portions of the 50th anniversary cake. At right is an oldtime Dawson girl scene as
recreated by local trio.
By BILL NICHOL
Memories of the "good old days" were reactivated
at Hancock, Mich., for a full week
recently when the Kerredge Theatre celebrated
its 50th anniversary.
It was just 50 years ago on September 5,
1902, when the "finest playhouse north of
Milwaukee" opened its beautiful doors with
Shakespeare's famous play, "The Tempest,"
with Fredrick Ward and Lewis James. For
the big event, the community actually set
the price take—$10 for a seat downstairs,
$5 for the balcony, and $1 up in the third
balcony. As a direct result of the fanfare
aroused, the house was sold out weeks in
advance.
For the anniversary Ranee Mason, manager,
arranged a program featuring yesteryear
service personnel, oldtime movies, dedicatory
and nostalgic organ music, a slide
song fest and oldtime stage performers, and
added a current technicolor classic, "The
Denver & Rio Grande," which is interpretive
of the troublesome days long passed. Mason
threw in an old Mack Sennett comedy, replete
with the cops, bathing beauties and the
customary pie throwing for good measure.
Ranee personally handed out flowers to the
women, cut a huge cake and passed out the
pieces as long as the pastry lasted.
For the days of yore program, Frank
Rhees of the Copper Drift snack bar, was
enlisted. Attired in the garb of an early
settler, he opened the program with a .series
of organ melodies. Rita Keen, torch singer
also from the Copper Drift, in Gay Nineties
costume assumed the pose of a Dawson girl
and rendered several songs long forgotten.
The stage performers and the entire
audience joined in singing the slide songs
all of grandma's day, making for convivial
spirit in keeping with the golden anniversary
occasion.
The first Kerredge orchestra. Including
violinist Eldred Nelson and Oliver Perrault,
plas several more oldtimers, sat in the
Kerredge pit as of old, rendering .scores
from the day depicted during the celebration.
Lowering the curtain, which hadn't been
dropped since back in 1927, was another
high point in the round of "playbacks," and
really acted as a clincher for the grand
finale.
.30
Service personnel from the old days in-
eluded Bobby Grove, car parker; Bob Funkey,
ticket taker near the door, and Jerome Blue,
who handled the gallery folk. Assistant
doorman Funkey, were Robert McKindles
and Bud Tarbox, both ushers in the past,
and George Harvey of Calumet. Mich., another
former employee.
The lobby was profuse with displays of the
turn of the century. The unusual exhibit
and program brought scores of telegrams
from film exchanges, screen stars and others
within the industry. The audience
thoroughly enjoyed the program.
Auction Night Gets
A Different Twist
A new version of Auction night has been
introduced to patrons of the Valentine Theatre,
Defiance, Ohio, by Manager Elmer De-
Witt. The stunt involves a ten-week deal
with a firm operating four grocery stores in
Defiance. With every purchase at the store,
customers receive sales register slips. These
are accumulated, and every Wednesday night
$200 worth of merchandise is proffered to
the theatre audience and awarded to those
making the highest bids.
The bids must be made in terms of the accumulated
retail sales checks, and the auction
is conducted by a licensed auctioneer in return
for gratis advertising.
Auction nights were started September 24
and DeWitt reports they have been instrumental
in attracting extra patronage on
Wednesdays.
In addition to theatre advertising and displays
at each of the coperating stores, the
sponsor advertises the auction in full-page
newspaper ads regularly in the daily paper.
Girls Look Slick
Usherettes, cashiers and concession girls
at the Mode Theatre, Onarga, III., donned
overalls, straw hats, blue shirts and neckerchiefs
to help Manager Don Walravcii promote
"Aaron Slick From Punkin Crick." The
girls wore heart-shaped cards with lettering,
"I've got a date, etc., etc." Walraven placed
a chair near the boxoffiee with a sign. "Reserved
for Aaron Slick, etc."
— 242 —
Strong RAF Support
Given 'Angels/ Film
On Big Air Battle
Douglas Ewin, manager of the Regal Cinema
in Oxford. England, had the support ol
the Royal Air Force Ass'n in circularizing
2,000 members of the organization with literature
promoting "Angels One Five," the Battle
of Britain film. The association distributed
an additional 4,000 handbills to patrons of the
Regal and an affiliated theatre in Oxford.
Special displays in the theatre lobby were
augmented by aircraft models and blueprints
of jet engines. Four cadets were on duty
in the lobby each evening to explain the display.
Ewin invited commanding officers and
group captains of RAF stations in the area
to be his guests on opening night, and 150
cadets paraded to the theatre for the premiere.
Thirty posters supplied to the RAF
association were posted on special sites which
the organization paid for.
Numerous window tieups were arranged,
and the theatre distributed 1.000 handbills
with a crossword puzzle plug in which the
public had an opportunity to win theatre
passes. The over-all cost of the campaign
was held to a minimum, and results were
excellent at the boxoffiee. according to Ewin.
At the Regal Cinema in Camtridge. R. W.
Young, assistant manager, handled the campaign
for "Angels One Five" and started his
promotion two weeks in advance. For exhibition
in the foyer, he obtained a late model
DeHavilland ghost jet engine display unit and
actual photos of the Battle of Britain.
Young distributed entry forms for an
"Angels One Five" crossword competition and
promoted free airplane flights from the management
at nearby Marshall's airport as
prizes. He staged a parade on opening night,
promoted many window displays and played
host to 36 patients from the RAF hospital
which resulted in a three-column photo in
the Cambridge Daily News.
Quiz Show on Radio Tips
Off Public on Pictures
Tied in with the local radio station and
several merchants. Ted Conklin, manager of
the Ashland tOhioi Theatre, has a quiz program
going which gets the theatre regular
spot plugs at periodic intervals during each
day.
Records are played during the quiz program,
and persons selected from the telephone
directory are called and queried on the
name of the song and the title of the current
feature film at the Ashland. If both questions
are answered correctly, the person receives
a guest ticket to the theatre.
Radio time for the quiz is paid for by the
cooperating merchants.
Cosmetics for 'Lovely'
When "Lovely to Look At '
at the
Piqua (Ohio) Theatre, Manager Lee Willis
promoted sample packages of cosmetics for
the first 100 women who attended the matinee.
Hand cream, cologne, body deodorant
and facial cream were included in the packages.
Fifty additional boxes were given to
women on the second day of the showing.
BOXOFFICE Showmandiser
: : October 25, 1952
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11
Cheyenne Showman
Puts Out Ballyhoos
For 'Sound Off
Tom Uiennaii. cily iiuiiKiKir for fo" IiiUr
mountiiin theatres In Cheyenne, Wyo.. report
a highly productive cnnipnlRn on "Sound Otf
which recently played the Paramount Theatre
there.
Officers at the n«arby army base permitted
the thcatreman to conduct a Cadence Count
contest In the mess hall. The contest was held
on four successive days and each day the
uroup seated at the winning table was Invited
to be guests of the management to see
•Sound Off." This tleup got the picture well
publicized among the thousands of servicemen
at the base.
Tlieatre employes in their spare time rode
a stripped-down hot rod through the streets
of Cheyenne with playdate signs. Two usherettes
appeared at the crowded beaches bearing
signs: "I'm Mooney over Rooney" and "See
•Sound Off Paramount Now. etc." Another
employe wearing army fatigues sat in the
lobby peeling potatoes with signs nearby
bearing humorous copy.
A tent was built over the boxoffice, leaving
the cash window clear and the cashier played
a recording of the cadence count record.
•Sound Off" to attract the attention of
passersby.
The local recruiting office devoted a full
half-hour broadcast to plugging the picture
via a Man on the Street program, with the
picture getting numerous breaks. Persons interviewed
received pa.sses.
A popular refreshment stand featuring curb
service had its girls wear buttons and badges
Imprinted with the picture title, and on their
I trays they carried cards lettered with theatre
copy.
Several thousand heralds were distributed,
incorporating a contest gimmick. Recipients
were invited to write a brief account of their
funniest experience and submit them to the
theatre. Winners received passes.
Merchants cooperated with displays in their
windows and a shoe store sponsored a sixcolumn
display ad of the cooperative variety,
devoting most of the space to the picture and
the balance to "Sound Off" bargains.
Page Co-Op Launches
Motion Picture Season
To inaugurate the New Movie Season, Fred
Leavens, manager of the Elmdale and Century
theatres in Ottaw-a, Canada, promoted
a full-page ad in the West End Mirror and
Advertiser. The page was devoted to cuts
listing outstanding films scheduled to play
both houses during September. The paper,
which has a wide distribution and is delivered
to more than 5,000 homes in the west
end section of the city, used a story describing
highlights from some of the coming attractions.
Plants Art Locally
Paul Amadeo. manager of the Pike Drivein.
Newington. Conn., drew a caricature of
Martin and Lewis depicting their antics in
"Jumping Jacks" and planted it with the local
paper. The art appeared with a nice plug for
the picture and theatre playdates.
AU Emergency Measures on Hand
As Theatre Plays Horror Program
Lorenzo Minor, manager of the Hippodrome,
Richmond, Va.. put on a full-scale
campaign to exploit a two-day horror program
consisting of "The Ape" and •'Revenge
of the Zombies."
An advertising display was placed in the
lobby a week in advance on which a candle
was set with a sign, '•This candle is for those
afraid to go home in the dark after seeing
these two exciting pictures."
An announcement was made offering a
prize to the first woman who was willing to
attend a screening of the two films, alone at
Chamber of Commerce Has
Commendation for Theatre
Action and Progress, a Chamber of Comcerce
publication distributed among its members
in Savannah. Ga.. recently carried a
layout of pictures showing the newly redecorated
Lucas Theatre in that city. The theatre
layout was planted by Earle Holden. manager
of the Lucas and Avon theatres, and
included interior scenes of the auditorium
and lobby.
The management of the theatre wa-s commended
by officials of the Chamber of Commerce
for "their continued faith in Savannah's
business future as evidenced by the
renovated facilities."
Girl on Marquee Throws
Kisses to Passersby
Generous news space in the New Orleans
dailies for "Island of Desire" resulted from
an outdoor ballyhoo in which a pretty girl
with long hair, dressed in a sarong, sat
atop the marquee of the Saenger Theatre
and threw candy kisses to passersby. Hi Hand
Smith, manager of the Saenger. kept the
stunt going for two days, and prevailed upon
the girl to bestow a real kiss on the first
marine in the theatre on opening day.
midnight, with all lights out. An ambulance
was stationed out front, bannered with appropriate
copy cautioning weak-hearted patrons
against the "thrills, chills and shock'
of the program.
the lobby and a bed caught
Two nurses in
the attention of patrons. A sign nearby informed
the public that they were avaUable
for any emergency during the two-day engagement.
On opening night, a girl "zombie"
acted as a sidewalk ballyhoo.
Minor reports that the two-day booking
was highly satisfactory at the boxoffice.
Canvas Makes Backing
For Six-Sheet Poster
An idea suggested by Dan Guest, manager
of the Tower Theatre. Wichita Falls. Tex..
should appeal to other exhibitors operating
on a smsdl budget for advertising.
Guest recently bought two seven-foot
squares of canvas from an awning firm. He
had gromet holes placed along the edges of
the squares and pasted six-sheets and starting
dates of his next attraction to the canvas.
They were then hung flat against the
building facade near the roof to provide a
flash visible from far down the street. Guest
plans to use the canvases in his lobby to
sell coming shows by hanging them on a
slant from the ceiling so that the illustration
and copy can be read by incoming
patrons.
During the recent Wheattlme celebration,
he made cutout letters spelling out a welcome
for visitors to the community and
placed them across the front of the theatre.
He suspended several rows of jjennanls from
roof to marquee for a flash, and to sell his
current film attraction. "Sailor Beware." cut
out lithe illustrations from six-sheets and
placed them on the marquee attraction
panels.
BOXOFFICE Showmandiser
:
: October 25. 1952 — 243 — 31

Indians Dance on Stage for 'Paleface'
K
Three recent pictures have kept Bill Burke, manager of the
Capitol Theatre, Brantford, Ont., busy with tieups and special
promotions.
For "Son of Paleface," staff members wore cowboy and Indian
costumes a week prior to opening. A 1907 auto was exhibited in the
lobby and the Iroquois tribe of the Six Nations presented a 15-
minute stage exhibition of tribal dances and songs. A tape recording
of the show was broadcast over CKPC. In addition to
getting the Indians to perform free, the newspaper ran a threecolumn
photo of the stage presentation with full mention of the
theatre and "Son of Paleface" engagement.
The superintendent of Brantford General hospital and the
director of student nurses made it possible to get extra publicity
for "The Girl in White." For three nights, 40 nurses appeared in
the theatre lobby. Burke reports he got extra patronage fom
relatives and friends of the students who came to see them. The
Brantford Expositor ran a four-column photo with story plugging
the picture and nurses recruiting.
Burke invited the manager of the radio station to see "Scaramouche"
on opening night and as a result the picture was plugged
as the Movie of the Week on the Town Talk program. In addition
the station sponsored a Happy Foto contest in behalf of the
picture. The theatre put up a prize of $10 and received more
than $180 worth of free air time on a popular morning disk jockey
show. Contestants were required to submit photos or snapshots of
friends in "happy" poses. The photos were displayed throughout
the contest on a lobby board. The winner was announced on opening
day, with the newspaper publishing a picture and story.
Students Buy Tickets
For Football Rally
Jim Farrell, manager of the Elmwood Theatre.
Penn Yan, N. Y., held his first football
rally of the season, and it turned out very
successfully.
Farrell approached the school officials and
sold the principal on the idea of handling the
tickets at the school so that the students
would not have to wait in line at the theatre.
The suggestion was accepted,, with the result
that during every lunch period and for a
short time after hours, a booth was set up on
the school grounds where students could buy
tickets.
Between announcements on bulletin boards
and signs on the booth, the rally got lots of
free advertising, with a plug thrown in for
the Elmwood's current screen attraction.
According to Farrell, the event drew highly
satisfactory grosses.
5.000 Co-Op Programs
Five thousand programs listing all attractions
booked during October were distributed
by George Robinson, manager of the Odeon
Theatre, St. Thomas, Ont. The back page of
the program carried merchant ads which paid
for printing and distributing expenses.
Babies Receive Welcome
By Texas Airer Circuit
statewide Drive-In Theatre, operating the
Alamo, Mission, Kelly, Rigsby and Southloop
outdoor theatres in San Antonio, Tex., is
mailing special baby greeting cards to all
babies born locally, as a goodwill gesture to
their future customers and their parents. Each
card includes a local map indicating the location
of the five drive-ins, and offers free
admission to the parents at one performance
during the year. "Welcome" copy to the baby
is aimed at calling the attention of the parents
to the advantages of patronizing the
drive-in theatres, and highlighting special
services such as bottle warming, etc.
Sandwichman Ballyhoos
'See You in My Dreams'
A sandwichman who covered three nearby
towns as well as Chatham, Kent, England,
helped to ballyhoo "I'll See You in My
Dreams" for G. Williams, manager of the
Regent Cinema. The street stunt was used in
advance and during the run.
Williams tied up leading merchants for six
attractive window displays, and borrowed an
amplifier and equipment in order to play recorded
music from the picture over a loudspeaker
system under the theatre canopy.
Book Tie-Ins Spark
Campaign for 'Les'
Tieups with bookstores, libraries and schools
were made by Sid Kleper, manager of the
College Theatre in New Haven, as a means of
reaching a select potential audience for "Les
Miserables."
Forty-three public schools in New Haven
used displays for "The Merry Widow." The
teachers made special announcements in
classes in compliance with instructions issued
in the principals' bulletins.
Libraries and bookstores aided in the promotion
with book displays and the distribution
of bookmarks. A giant book ballyhoo was
used on the streets before opening and during
the picture's playdates.
Kleper imprinted several thousand place
mats for distribution to popular hotel dining
rooms and restaurants throughout the city,
and provided bumper strips for taxicabs.
Gratis announcements were promoted over
radio stations WBIB, WYBC and WELI.
Heralds Fight Films
J. V. Caudill jr.. manager of the Motor
Park Theatre, Pink Hill, N. C, distributed
several thousand heralds advertising the films
of the recent heavyweight championship fight.
32 — 244 — BOXOFFICE Showmandiser
:
: October 25, 1952

i
Video Tie-in Features
Leg Competition
For 'Trinidad'
Jack Sidney, nunumir of the Century Theatre.
Baltimore, arranged with .station WAAM-
TV to sponsor a Lovely Legs contest for
••Affair In Trinidad." Entrants submitted
photos which were screened for the televLslon
audience on an hour-and-u-half continuous
program each day for a week prior to the
opening. Local merchants contributed prizes
for winners and distributed entry blanfcs
supplied by the theatre.
The local news agency advertised the picture
via the Screen Stories tie-in, truck signs
and 100 jumbo window cards distributed to
dealers. The posters included complete information
on the playdates. The Lane Bryant
store and travel agencies exhibited art posters
In windows promoting the playdates.
The Baltimore News-Post sponsored a contest
In which contestants were invited to submit
letters naming Rita Hayworth's roles in
previous pictures. The Home News offered
a scrambled crossword puzzle for readers, with
theatre tickets going to winners unscrambling
the message. All Baltimore papers gave Miss
Hayworth photo layouts and stories as gratis
publicity.
Sets of star photos of Rita Hayworth In a
glamorous pose were given to listeners who
requested them from disk jockeys on four
Baltimore radio stations. In addition to this
break. Sidney promoted gratis plugs on top
music shows.
Miniature 24-sheet posters were supplied
to hotel lobbies, restaurants and lounges.
Three five-and-dime stores tied in on window
displays of sheet music and records.
For current ballyhoo, a colorful front was
built by the theatre art shop.
Army Helps Promotion
Of 'Rifle' Premiere
The army extended full cooperation to the
premiere of "Springfield Rifle" at the Capitol
Theatre. Springfield, Mass. The army and
the theatre staged a contest to select Miss
Springfield Rifle who received special prizes
and participated in all opening activities.
Press and raido were generous with publicity.
The premiere was designated "Springfield
Rifle" Armory night, with a parade to the
theatre by military units and a contingent
of Warner Bros, stars.
Radio station WMAS covered the opening
night festivities via a broadcast from the
theatre lobby.
Band Rides on Hay Wagon
To Boost 'Punkin Crick'
A street ballyhoo used by G. H. Bowes, manager
of the Capitol Theatre in Sarnia, Ont..
Canada, got plenty of attention and help to
exploit "Aaron Slick Prom Punkin Crick."
Bowes put a large haywagon on the street,
drawn by a team of white horses, and persuaded
a quartet of instrumentalists to ride
the wagon, providing an audible and visual
street stunt. The sides of the vehicle were
covered with theatre signs.
A record shop paid for the entire cost of
the ballyhoo, in return for a theatre sign tied
In with records from the picture.
Cliquot Club Ballyhoo Clicks
For 'Alaska in Syracuse, A/. Y.
Charles Orazluno. inunuxcr of the Paramount
Theatre, Syracu-se, N. Y.. tied the
world premiere of "Yankee Buccaneer" In
with the annual fa.shlon show .sponsored by
the Post-Standard and got front-page publicity.
Susan Ball, co-starred In the picture, appeared
at the theatre and faahion show.
Including the front page stories, the picture
got a total of 30 newspaper breaks on this,
Mi.ss Ball aLso was interviewed on nine radio
shows and gave autographs to fans in the
theatre lobby.
Groziano got McCrory's full window for
an animated display on the picture. Two
models dre.s.sed as pirates pased in the window
with film posters and a chest filled
with gold bars. The public was Invited to
guess the number of bars in the chest, with
passes for the correct guesses.
When the Paramount played "Abbott and
Costello Lost in Alaska." Graziano promoted
a cost-free ballyhoo from the Cliquot Club
&ski-mobile float of an Eskimo boy driving
a sled and dogteam. The theatreman got a
sign on the float plugging his dates. The
float appeared nightly at the state fairgrounds
and was seen by thousands of visitors.
Star heads of
frozen in a block
on the sidewalk,
erected out front
the comedy team were
of ice which was placed
and a totem pole was
topped by heads of the
Ten Big Stores Display
Advertising on 'World'
Every department store and five-and-dime
store in Harrisburg. Pa., cooperated with B. J.
Bispeck. manager of the Senate Theatre. In
promoting "The World in His Arms." Full
window displays occupied ten of the most
prominent locations in the downtown section.
Bispeck put out 500 window cards, several
thousand heralds via house-to-house distribution,
and mailed 5.000 letters signed by
Gregory Peck announcing the theatre dates
to suburbanites.
In addition, the Senate manager promoted
a four-column. 15-inch newspaper co-op ad
from a clothing store, and displayed special
lobby setpieces to promote the playdates.
Armed Services Display
Exploits 'Fighting'
Buzzy Blondell, manager of the Imperial
Theatre, Sarnia, Ont., promoted an official
armed services display of armament for the
theatre lobby to stimulate interest in "Fighting
Rats of Tobruk." The exhibit was supported
by copy and art plugging the picture
and the army recruiting drive.
The newspaper ran a cut four days before
opening and followed it with another break
two days in advance.
On opening day. radio station CHOK
plugged the picture via a recruiting tle-ln.
Two army units paraded to the theatre In
full uniform.
stars with directional signs giving the dlsetc.
tance to Alaska, the North Pole,
Planters Peanut Co. store provided a ballyhoo.
A man dressed as the peanut man
toured the downtown district distributing envelopes
with nuts. Theatre imprint emphasized
the nutty antics in the film
Clubs Are Objeclive
Of 'Rasho-Mon' Mail
Realizing that he could atrac a special
class audience when he played "Rasho-Mon."
Ben Geary, manager of the Athena Theatre.
Athens. Ohio, made a special effort to reach
some 200 clubs and organizations with a special
endorsement of the picture. Mimeographed
letters were sent to 200 of these organizations
as well as all fraternity and sorority
chapters at the University of Ohio.
Geary made personal calls on the faculty
members of the arts and drama departments
at the university, and personal calls on high
school principals. The heads of the PTA
were instrumental in arousing further interest
In the picture.
To promote his weekend attraction, "Fearless
Fagan." Geary obtained a lion's costume and
had a boy wear it while displaying a sign
lettered. "For fun and laughter, see me at
the Athena, etc." The "lion" appeared In
department stores and attended high school
football games.
One-sheets posted on the front doors kept
the playdates fresh in the minds of the perambulating
public.
Airline Aids 'Quiet'
Trans-World Airlines cooperated with Harry
Welsh, manager of the Mayfair Theatre, Baltimore,
in exploiting "The Quiet Man." Travel
agencies displayed press material and art for
the picture in prominent downtown locations
through the Intercession of the airlines.
BOXOFFICE Showmandiser :: October 25. 1952 — 245 — 33

uM
Screen Photo Gimmick
Is Novel Variation
Of Newspaper Stunt
The Lucky Lariat contest suggested in the
campaign manual for "The Story of Will
Rogers" has been adapted by John Corbett,
manager of the Park Theatre, Taunton, Mass.,
into a one-night weekly business stimulant,
with variations.
Instead of the local newspaper sponsoring
the contest, a store and a commercial photographer
are cooperating with the Park Theatre.
The newspaper deal calls for the paper's
photographer to take crowd photos which
appear with a number of persons circled with
a lariat.
Corbett's deal calls for his photographer
to take pictures of shoppers in the sponsor's
story every Friday night. A number of these
prints are developed and on Tuesday they are
shown on the theatre screen by means of a
stereopticon slide machine.
Persons in the audience who identify themselves
receive merchandise awards from the
store owner and a grand prize of $25 cash is
given to the final winner. It the event the
final winner is not present, the money is held
over and goes into a jackpot which is awarded
the first night a winner is present.
Identification of the subjects is made simple
from extra prints the photographer supplies
to Corbett. Both cooperating merchants
receive theatre advertising for their share of
the tieup, with more obvious benefits derived
to both. Aside from the prize lure the theatre
offers, patrons are attracted to the boxoffice
in the hope they will see their pictures on
the screen.
Sightless Persons 'See'
'In Paris' via Narrator
Through the eyes of E. C. Bigny, manager
of the Playhouse Cinema, Cambridge, England,
more than 80 sightless persons from the
area "saw" a preview of "An American in
Paris" prior to the regular engagement of the
film.
The stunt was conceived by Bigny as a pub-
relations project and resulted in additional
lic
publicity for the pictiu-e in the local press.
During the showing of the film, Bigny gave
his guests a narrative commentary over a
public address system.
All members of the theatre staff contributed
their services for the show and the blind
guests were served tea and cookies during
the screening.
Patrons Ride to 'Fear'
In New Packard Autos
A tieup arranged with the Packard agency
by Jerry Bloedow, manager of the Orpheum
Theatre, Des Moines, enabled anyone who
wished to see "Sudden Pear" to get a free ride
to the theatre in a new car. The offer was
advertised extensively. In addition, all cars
used by Packard salesmen and servicemen
were bannered with signs plugging the offer
and the theatre attraction.
Bloedow made tieups through the Sound
Scriber company and set up window displays
plus a radio contest to promote the film.
34
NUGGETS
Ben Braudie, manager of the Bucyrus
(Ohiot Theatre, distributed heralds on
"What Price Glory" in homes and parked
cars in the downtown area, Saturday before
opening. A merchant's ad on the back page
defrayed the cost of the tieup.
Monroe Kaplan, manager of the Strand
Theatre, Delaware, Ohio, was recently appointed
head of the safety patrol organization,
and is using the office to create goodwill
for the theatre tied in with promoting
safety. As the chief of police, Kaplan holds
classes on safety regulations for children attending
Saturday matinee shows. He is also
promoting money to buy belts and shields
for members of the safety patrol.
Paul Pine, manager of the Ravena (Ohio)
Theatre, promoted 200 roses for presentation
to women atending the opening day engagement
of "Affair in Trinidad." The
florist and the theatre advertised the giveaway.
College Tie-In Helps
'Rose Bowr Opening
Dave Dallas, manager of the Campus
Theatre, Manhattan, Kas., arranged two college
tie-ins with the local premiere of "The
Rose Bowl Story."
Kansas State college officials agreed to
have the homecoming queen and her attendants
appear on opening night to present
a Mr. Touchdown award to the outstanding
player on the college football team. The
ceremony was repeated at the sports field,
just prior to the Saturday game, with the
University of Missouri.
The Mr. Touchdown awards ai-e presented
weekly, co-sponsored throughout the football
season by the Campus Theatre and radio
station KMAN which broadcasts Kansas
State college games.
Dallas used a trailer two weeks in advance,
promoted free space in the local dailies to
support his ad campaign, and garnered additional
news coverage on the sports pages.
Safety Tie-In Assists
'Somebody' in San Jose
Bob Helm, manager of the United Artists
Theatre, San Jose, Calif., arranged a tie-in
for "Somebody Loves Me" with an intensive
traffic safety campaign conducted as a civic
promotion. Slogan of the drive as proclaimed
by the mayor was "Somebody Loves Me . . .
Drive Carefully." The campaign was climaxed
by a parade in which 4,000 school children
participated. Junior safety cadets were guests
at the opening of "Somebody Loves Me."
Nurses Sell Tickets
A local nurses organization sponsored a
benefit showing of "Girl in White" at the
Elmwood Theatre, Penn Yan, N. Y. Jim
Farrcll. manager, had the group sell tickets
to the theatre and receive a share of the proceeds.
The daily paper ran advance stories
and editorially urged the public to support
the benefit.
— 246 —
Slough House Beats
Opposition in Blast
For 'Atomic City'
'
Paul Turnbull, manager of the Granada in
Hamilton, Ont., has strong opposition, considering
that he is located next door to
',
a de
luxe theatre and just around the corner
of an opposition slough house. Nevertheless,
when "Atomic City" was dated in, Turnbull
stole the spotlight from his competition by
putting on an extensive exploitation campaign.
He distributed 5,000 envelopes filled with
sand and imprinted with copy, "Attention!
This ore may be radioactive." F\irther copj
suggested that the recipient bring the envelope
to the Granada where the contents would
be tested on a Geiger counter. Over 2,000
persons showed up in the lobby, out of sheer
curiosity.
The cost of this promotion was paid for
a neighborhood advertiser in return for a
credit line on the envelope. The Geiger
counter, including a number of other scientific
devices with flashing lights and sound
effects, was promoted from the Isotopes Products
Co. in Oakville, Ont. An "expert" in
white uniform attended the display, testing
the sand in each envelope and passing out
theatre tickets to those whose envelopes contained
"radioactive ore."
The Isotopes company provided 10,000 A-
bomb attack booklets which Turnbull tied in
with the local civil defense committee, thus
netting the picture additional publicity. John
Robinson, daily columnist for the Hamilton
Spectator, did a humorous story on the
"uranium hunt" at the Granada.
The theatreman took headlines and scare
heads from back issues of the Spectator,
pasted them on to a lobby board, and wound
up with a very effective display.
Further exploitation for the picture included
a false front which could be seen for
blocks, a full window display in the Robert ,
Duncan store, and a sandwich man for street
ballyhoo. All taxicabs in the city displayed
-
rear window strips announcing the playdates.
Geo. Forhan Jr., Hull, Que.,
Prepares Ads in French
George Forhan jr., manager of the Montcalm
Theatre in Hull, Quebec, created several
original display ads for use in the Frenchlanguage
newspaper, Le Droit, to promote
outstanding theatre attractions. One of the
ads was set against a curtained backdrop
illustration announcing a Fall Festival of
Films. A second ad was employed to give a
shot-in-the-arm to a dinnerware premium
giveaway, and the third ad incorporated a
comedy illustration of husband and wife to
boost the Saturday shoppers' matinee show.
Beauty Aid Giveaway
James McDonough, manager of the Tivoli
in Hamilton, Ont., promoted 1,000 bottles of
liquid hairdo for presentation to women
patrons during the run of "Macao."
McDonough took advantage of the national
tie-in to promote the product. Blowups of
Jane Ru.ssell with clever catch copy imprinted
were placed in strategic locations around
town, and there was a Saturday matinee of
the film, with free popcorn, for the kids.
BOXOFFICE Showmandiser : : October 25, 1952
by
h
¥

past
. In
Ask TOA as Defendant
In Video 16mm Suit
ALBANY A ii'coeniiifiuliilioii that Theatre
Owners ol America become it parly de-
(eiiclniit In the Department or Justice acHoii
to compel release of 16mm motion pictures
for television was voted at a meethiR of
Theatre Owners Ass'n of Albany Wednesday
ifternoon. Executive Director Li'Wls A. SumberK
explained this would Klve the national
TOA the rlnht to cross-examine witnesses.
TOA was named a co-consplrator and as such
does not have the opportunity to examine
witnesses testifying aKainst It.
Sumberg. who submitted a comprehensive
leport on the recent national convention In
Washington, discussed the arbltratlot\ plan
proposed there. The con.sensu.s of the local
meeting wa-s that It would be "particularly
helpful" to the Independent exhibitor. The
lawyer-executive characterized the blue print
as one that would be speedy, inexpensive and
effective for exhibitors. A strong point In
favor, as Sumberg. President Harry Lamont
and other members attending believe, is the
proviso that where the exhibitor does not
choose to be represented by an attorney, the
distributor cannot avail
himself of such services.
Saul J. Ullman. upstate general manager
for Fabian, and distributor chairman
In the exchange district for COMPO. spoke
of meetings he has effected with congres.smen
from the territory on repeal of the
20 per cent amusement tax.
The subject of print shortage was considered
at some length. Reports from exhibitors
pre.sent indicated that the Albany
zone suffers "more severely" from the shortege
than other areas. Members would like an
Increase of at least 50 per cent on big pictures—the
ones where print shortages usually
manifest themselves.
Sam Davis, who operates theatres in
Phoenicia. Fleischmanns and Woodstock, was
elected a director.
Fred Herrington Retires;
Veteran Exhibitor Leader
PITTSBURGH— Fred J.
Herrington. the old
war horse of 40 or more years of exhibitor
^
battles, this week resigned
as executive
secretary of Allied
Motion Picture Theatre
Owners of Western
Pennsylvania, and the
local industry marked
' ^B an end of an era.
Herrington. 34. asked
\ ^^^1 to be relieved by November
1. The board
unanimously named
him consulting secretary
on a pension and
Fred Herrinpton
emphasized that his
office at the Allied headquarters will be kept
for him to use any time he wishes.
Herrington told officers, directors and
members that he could not leave his active
position as local Allied secretary without
extending his very 'best wishes to them and
to those . leaders who "carried on" in
.the. Interest, of independent exhibition. He
extended most heartfelt wishes to many
friends of -film distribution and production
and in the equipment and accessory branches
and to friends in national Allied, past and
present.
Ad Men Must Know Their Audience,
McCormick Tells Ampa Students
NEW YORK—Motion picture advcrtLHlng
men must know their audience, "feci with
them in their Interest-s and their dcftlre.s and
never be suiwrlor," S. Barret McCormick, former
RKO advcrtl.slng
director, emphasized In
a talk on advertising
lechniques before a recent
session of the
.showmanship course
conducted under the
auspices of Associated
Motion Picture Advertisers.
He called It the
"one warning that I
would leave with you."
"Remember," he said,
"the great mass of peo-
S. Barret McCormick pig are. In one way or
another, specialists in their own line of work
or knowledge but are not in yours. Because
you. In your acquaintanceship and familiarity
with the arts, find yourself a specialist In
them, do not a.s.sume that your prospective
customer is as informed as you. so do not
become superior or sophisticated and. of all
things, avoid being ioo.^ lever."
McCormick called the selling of motion pictures
a .serious busine.ss. Pictures are made
to entertain, to provide escape and to enchant,
so a picture must be presjented in the ^most
enchanting way possible and so that people
will want to believe.
CALLS FILM ADS-I!*FLUENTIAL
McCormick ccminjented on "kidding" about
industry superlatives by saying that those who
have created motion picture advertising have
done more to influence all advertising than
any other group. He traced the origin of
advertising in general from, a "dry and stodgy"
beginning consisting of "little more than signs
put in newspapers and magazines" through
the use of "reason why" copy "which meant
that you argued your prospective cUstomer to
death before making the sale." *
Motion picture p'eople did not know anything
about advertising rules, he said, so
just went ahead and sold drama, laughter
and e.scape, advertising dramatically and
emotionally.
•
"We discovered sex and found out how to
"With chang-
handle a hot potato," he said.
ing times and changing customs, other businesses
took courage and learned to advertise
their goods with drama, human interest
and emotion. I feel sure that motion picture
advertising has had a marked influence over
the entire advertising field."
McCormick called advertising the "amplification
of the voice and thq magnification of
sight." Mechanically, it utilizes only the
senses of sight and sound but psychologically
it plays upon all five senses. The principal
tool is words, or words left unsaid and implied
by pictures or impressions. Words create
moods. Motion picture advertising is chiefly
of the emotional type, and In the creative part
of the work there Is little or no place for logic.
"We In the home offices who are In charge
of advertising and promotion." he said, "must
naturally think in national or international
terms. It is our job to plan the strategy of
battle, provide the ammunition and lay down
the barrage of heavy kuivh that .wfteivi up the
oppa^Ulon and make.i It poMlbIc tor the Infantry—componcd
of thousand.t of rcRlonal
.•howmen— to move In and capture their respective
.sectors.
"The whole world Lt our potential customer.
We mu.tt move fant and direct, and
wc are cllhtr right or wrong the first time.
The nature of our buslne.vi docs not permit
of starting over . our baslnes-s the Job
of advertising and publicizing a picture Is
a conllnuou.s one from the film's inception.
In this, advertl.slng. publicity and exploitation
are practically Inseparable. The climax
of the campaign come.s with the launching of
the picture, or Its premiere, and continues In
one way or another until It has played ILi
last date. Even a torn one-sheet, .set up behind
a chicken wire fence on the side of an
obscure picture house at a crossroads village.
Is a continuation of the advertising campaign.
POINT OF SALE CAMPAIGN
DLscussIng national advertising. McCormick
called the national magazines, newspapers
and their supplements, radio, television, billboards
and national exploitation campaigns
the "big guns" of a promotion.
"The point of sale campaign." he said, "Is
that which revolves around a particular theatre
and a fixed playdate. It u.ses, or should
use, the media available to it and to such an
extent as It Is profitable to do so. This local
advertising should carry on the chain reaction
set up by the national campaign and capltaliz:
on it. All national advertising effort, remember,
is channeled to but one place—the boxoffice
where the actual sale is made."
McCormick called the industry a "great
business." and said "it will continue to be a
great business for a long time to come, with
plenty of opportunity for those with initiative,
imagination and ambition." He said it
has survived many crises and has always come
out of them stronger than before, and that
"perhaps just now we are on the threshold of
a new adventure—that long-sought leap into
a world of third dimension."
"There will be many changes in the business
as we now know it." he said. "Old and
worn-out theatres, old and worn-out customs,
old and worn-out Ideas must give way to new.
That is the law of life^^ro forward or perish."
Says Trade Adverhsing
Important in
Business
New York—"Trade advertisine has a
ver> imp

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I
'Thief 'Full House' Open Big
As 'Because; Others Hold Up Wall
NEW YORK—"The Thief" at the Roxy and "The Lusty Men" and "Assignment—Paris"
"O. Henry's Full House" at the east side opened during the week.
Trans-Lux 50th both reported the biggest (Average is 100)
opening day of the year and big first weeks Astor—The Miracle of Fotimo (wb), 9th wk 105
as business in general remained good despite Baronet-The Cabinet of Dr. Caligari (Classic);
,..: , The Last Laugh (Classic), revivals, 2nd wk 130
stronger television programs and pohtical Broadway—This is Cinerama (Cinerama), reserved
speeches on TV. "The Four Poster," which ^ =''°'?' ^'''^ *'^-„ '50
:,
, ^ . ^,_ ,T- ^ „ J Capitol Just for You (Para), 2nd wk 120
opened at two houses, the Victoria on Broad- Criterion—One Minute to Zero (RKO), 5th wk . . 95
""'"^
way and the Sutton, east side art theatre, Arts—The stranger in Between (U-i), 9th
had satisfactory, if not sensational opening 55rh street—Trip' to America (Lewis). .' :::':
^ loo
weeks as the stage show of the same name Globe— Lure of the wilderness (20th-Fox), 3rd wk. 90
1 I. » J •» ..o J 1 T, J Guild Gods of Bali (Classic), 2nd wk 105
celebrated its 52nd week on Broadway. Little Carnegie—Beauty and the Devil (Dovis), 8th
"Because You're Mine," in its fourth week wk 100
at the Radio City Music Hall, was best among ^t ir-ThTwtid Tn^H^ 'l°;;s'Tu-V,!' 2'n5 Zt.Mo
the holdovers, closely followed by "The Merry Normondie—The Magic Box (Fine Arts), 4th wk.. .110
Wirlnw " in itu:''lll^"to-^^^^:l.''°''''' '^'"^30
"This Is Cinerama" continued to absolute Rivoli—The Snows of Kilimanjaro (20th-Foxj, 5th
capacity business in its third week of two-a- c *^ ti.. Vv-.i/iiAi
'
»
Roxy The Thief (UA), plus stage show C
IcS 150
day, reserved-seat performances at the Sutton—The Four Poster (Coi) 125
Broadway Theatre. "The Magic Box," in
street—
its
o. Henry's Full "'"se^,^^
^'"Joth-Foxr"'^
fourth week at the Normandie, and "Savage Trans-Lux 60th street—The Lady yaiiishes (UA),
Triangle," in its third at the Paris, were ,, T'^^^'JJ *'"»"'' b". ;^i\ ,??
. ^ ^. ^, „,
. ,
Victoria The Four Poster (Col) 115
best among the art houses. The revival pro- World—Father's Dilemma (Davis), 3rd wk 95
gram of two silent hits "The Cabinet of Dr.
Caligari" and "The Last Laugh," were doing ,_,..,
sensational business at the tiny Baronet Crimson Pirate' Is Leader
Theatre. In Buffalo With 150%
In addition to "Limehght," which opened BUFFALO—With excellent show weather
at the Astor on Broadway and the Trans- at hand (the first snows arrived) and with
Lux 60th October 23, "Springfield Rifle," little competition, a count of two fourth
W^
SHOWMEN'S TRADE REVIEW
Minister Writes
Review of Movie,
Bits Front Page
When a movie review makes the front page
of a newspaper—that ought to be trade news.
And when the review, covering a picture
which deals with the impact of religion on a
community, is not only written by a clergyman,
but is recommended by the same clergymanwell
again that ought to be trade news.
For such a review is something which comes
naturally or doesn't come at all. and somethmg
which few expert planters could reasonably
hope to come up with.
.
Such a double score is chalked up in fav
of Astor Pictures' Country Parson, whi
made the front page of the Fountain
S. C. Tribune, with a review written by
S. R. Glenn.
Rev. Glenn who saw the film with a
of ministers at a Fountain Inn theatre
'Country Parson,' to be human in
showed the difficulties of those who/try
fight their battles writhoutJaiU»-
He found it to be ^'insplring^y in m^y
sequences, citing the scJllL «l Which worJTers
building the! church sang aUittJ,''
'"°^^-
And he found it to hef'wholeso,
"The Christian home." I* W I Ull. the Church
and. the Holy Bible are given a pUce of respect
and dignity in the story of young pastor Ritter
2

. . . Thelma
. . Rosalind
. . Aklm
. .
. . . David
. Arthur
BROADWAY
SIONKD AM) SI'.AI.KI) — KoImt( L.
LIppert (Irftl, president of Lippert Pictures,
and Moe Kerman ink in the contract
whereby Kerman's Favorite Films
hax purchased the Mppert exchange in
New York City. The transaction Is one
of the last in LIppert's profi^ram of franchise
sales to local managers and/or independent
operators who will participate
in financing and profits on future Lippert
releases. Kerman came to Hollywood
to finalize the deal.
MGM Business Excellent
In Europe, Seadler Says
NEW YORK— 'MOM bu.sines.s is excellent
In the international market," according to Sila.s
P. Seadler, MGM advertising manager, who
returned by Pan American from Paris October
21, after an extended trip abroad.
"I was proud to find that the MGM label
represents the same top quality with public,
press and exhibitors abroad, as it does here,"
he said.
The top three countries for MGM are Italy.
France and Spain, with France having its best
year ever, according to Seadler. In Paris.
David Lewis, director of continental activities
for MGM is "an alert showman" and, while
Seadler was there, Nadia Marculescu. publicity
director, was in the midst of a big campaign
on "An American in Paris."
Seadler had many meetings with publicity
staffs in relation to forthcoming extensive
campaigns in behalf of "Quo Vadis" and
"Ivanhoe." He visited MGM offices in Italy
and had talks with Lee Kamern, manager in
Rome. In Barcelona. Seadler had meetings
with Cesar Alba, director for Spain, and also
attended meetings of press and staffs in
Madrid, Seville and Naples, among other
places on the Continent. In Barcelona, he saw
the construction of the big, new MGM studios,
to be devoted to synchronization. This
studio will be used by other companies, as
well, Seadler said.
til C. A. McCrork Promoted
NEW YORK—C. A. McCrork has succeeded
Dave Peter.'ion as manager of the Altec eastern
division branch with headquarters in
Philadelphia. He is a native of Pennsylvania.
He has been active in the sound field for
many years, going to Altec from the army
motion picture service.
Leases Schuyler Theatre
NEW YORK— Harry A. Harris, who heads
a circuit of theatres where Spanish dialog
films are shown, has taken over the lease of
the Schuyler Theatre, 504 Columbus Ave.,
near the corner of 84th street, from Schuyler
Theatre, Inc., headed by Benjamin Knobel.
John Tunoii, former Paramount Pictures publicist,
hits been named director of public
relations and publicity for the Roney Plazji
iitid Gulf Stream hotels in Miami Beach, the
McAllister In Miami and the Boca Raton In
Boca Raton, Fla., by O. David Schinc .
Herbert L. Smith, former a.s.slstant director
of purchases for Columbia, has t>ccn promoted
to director, and Fred Izzo ha.-! been
named his assistant. Max Sellgman. former
director of purchases. Is remalnlnR In the
department In an advisory capacity.
Sallyann Wakefield, secretary of the controller
of Walter Reade Theatres, will marry
Paul Balse. a.sslstant director of advertising
and publicity for Reade, November 2 at the
home of Lou and Mrs. Handsman, song
writers and vaudeville performers. The couple
will live in Queens . Russell
came In for promotion of her RKO picture,
"Never Wave at a WAC," which was produced
by Independent Artists . Tamlroff,
screen character actor, returned from Europe
Rltter, 20th-Fox. has left for
Hollywood to play In "Titanic," starring Clifton
Webb and Barbara Stanwyck.
Huntington Hartford, producer of "Face
to Face" for RKO release, arrived from
Hollywood with his actress-wife Marjorie
Steele, who will play In the Broadway show,
"Josephine," in which Betsey Von Furstenberg
Maxwell Shane, director
will star . . . and co-author of "The Gla.ss Wall." first
American film to star Vittorio Gassman, returned
to Hollywood after a week of conferences
with United Artists officials on promotion
plans Leon Bamberger, exhibitor
relations
. . .
head of RKO. addressed the Allied
Theatre Owners of Michigan meeting In Detroit
October 20-22.
Loren Ryder, in charge of Paramount sound
and technical developments, returned to the
Yakima Canutt. who will appear
coast . . .
. . . Jeff
in MGM's "Mogambo" in Nairobi, planed to
London en route to South Africa
Livingston, Universal eastern advertising
manager, returned Friday (24) from New-
Haven where he set up plans for the opening
of "It Grows on Trees" November 5 . . .
Charles Rafaniello, New Jersey booker at
RKO, became father of a baby son named
Ronald, his third child . . Janet Moses,
.
biller at United Artists exchange, was ill in
Israel Zion hospital.
. . . Nat
Hugh Owen. Paramount division manager,
and assistant Al Fitter went to Boston Tuesday
for a week-long serie.s of meetings with
sales personnel of the New York, Boston,
Buffalo, New Haven and Albany branches
... Dr. J. G. Frayne. development engineering
manager of the Westrex Corp. Hollywood
division, conferred with head office
officials. E. S. Gregg, vice-president and general
manager of Westrex. returned after conferences
with the Hollywood staff
D. Fellman. chief film buyer for Warner
Theatres, has gone to Hollywood for business
conferences and will return east In November.
Bing Crosby returned after completing location
filming in France for "Little Boy Lost."
Also back were George Seaton, co-producer
with William Perlberg, George Barnes and
Jack Warren, cameramen, and Wally Westmore,
makeup man on the film. Four French
members of the company. Nicole Maurey,
Colette Dereal, ChrUtUn Pourcade and
OeorRette Any.s. flew In from Pr»nce October
19 and left the following day for Hollywood,
where the picture will be completed Jom
Ferrer, who completed "Moulin Rouge" for
United Artbts release In Paris and London,
got back to the US. on the Queen Mary.
Tex Rltter. singing cowboy sUr. with Mrs.
Rltter, and Frederick Lonsdale. pla>-wrl«ht.
were on the .same boat.
H. .M. RIchey, MOM exhibitor relations
head, atu-.ided the Allied Theatre Owners of
Michigan convention In Detroit

. . Chick
ALBANY
r
(esti
•The Paramount, Glens Falls, in cooperation
with four local independent downtown
drug stores, held a letter-writing contest for
area high school students on "I Consider the
Greatest Miracle to Be," in connection with
the showing of "The Miracle of Our Lady
of Patima." The competition was advertised
two days before the picture opened, concluded
the day "The Miracle" ended its run. and
reached a climax with the presentation of
prizes on the stage of the Paramount the
following Sunday (19). First and .second
prizes were $25 defense bonds. The third
award was a three-month pass to the Paramount;
fourth, a two-month pass.
A new Ford will te given away, by the
four Albany Warner houses November 18
through a tieup with 11 Star supermarkets
and Gateway motors. Tickets are being distributed
to patrons of the Strand, Ritz, Madison
and Delaware, as well as to customers
of the Albany, Rensselaer and Fast Berr^e
food establishments. A consolation prize, $50,
worth of Stokely-Van Camp goods, will pp
awarded. Zone Manager Charles A. Smak^
witz, exploiteer Gerry Atkin and Al
LaFlamme, Strand manager,- arranged the,
food store tieup. - — ,»
Robert Matuszczak planned to close his
Valley Brook Drive-In, Lowville, at the week:
end. He opened the 400-car " theatre June
1 and had a pretty good season. Matuszczak's
struggle against great physical handicap—the
24-year-old man is paralyzed from the waist
down—has evoked deep admiration among
s
p
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picture men. Sid Dwore, Schenectady exhibitor
who bought and booked for the Vallsy
Brcok, and Dick Murphy, manager of the
Plaza, Schenectady, and a marine veteran of
World War II, spent two days in Lowville last
summer detailing' the operation of a theatre
for Matuszczak. Bob's parents arc dairy
farmers. He helps them on the farm.
Lawrence Allen's Skyline Drive-In, Crown
Point, and Dr. Luther Grant's Mountain
Drive-In, Loch^ Sheldrake, have called it quits
for the season.
Shirley Cohen and Ethel Anameier, Universal,
and Betty Elliott, Florence Bergmann
and Lillian Paulus, Columbia, donated
blood for the armed forces at the Red Cross
center in Bender, laboratory, Tuesday. Their
names and affiliations were printed in a
Sunday Tim.es-Union story . . . The presidential
election campaign is having no effect
on motion picture theatre business, in the
opinion of Warner Zone Manager Charles A.
Smakwitz.
An appreciation of the high level of production
at the U-I studios is inescapable
after a branch manager has visited there.
So reported Leo Greenfield, local U-I chief,
following his return from an eight-day trip
to Hollywood with a group of fellow managers.
"It is a wonderful studio setup: they
unquestionably know how to produce pictures
there," said Greenfield. "We sat in at
a story conference, met the various department
heads, talked with stars, observed the
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ALBANY THEATRE SUPPLY CO.
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ON U-I LOT — Francis Guehl, Pittsburgh
manager for Universal-International
(left); Ann Blyth, U-I star, and
Leo Greenfield, Albany manager, on the
U-I lot in Hollywood during the recent
visit of Greenfield, Guehl and eight other
U-I managers to Hollywood for a fourday
closeup of the company's coast production
setup.
making of pictures, and saw two screened.
It was all very revealing, challenging, instructive
and entertaining. I came home
certain that Universal is a great company,
with a fine line of coming boxoffice product.
"The Miracle of Fatima" opened ro strong
Sunday at the Troy, Troy, that some Collar
city residents who could not obtain admission
to the afternoon performances came to
the Strand, Albany, playing the picture for
the second week. Troy is six miles from
Albany. There w'ere plenty of seats in the
Strand, which did not attract much business
on the holdover at $1.10 top. The
Strand had a big first week, however. Warners'
Stanley. Utica, also started briskly with
the film. Manager Andy Roy arranged several
special theatre screenings for priests
and sisters, according to word here. The
Stanley, a 2,700-seat house, charged $1.10
for adults at night.
The Grand, managed by Paul Wallen, was
one of the winners in the Fabian Better i
Summer Business drive, according to word
received by Saul J. Ullman . . . Phil Baroudi,
operator of theatres in North Creek. Warrensburg
and Indian Lake, made his usual
Monday visit to Filmrow.
John Sharp, formerly of the Milwaukee
branch, is the new assistant booker at 20th;
Fox here. He succeeded Bob Phillips, resigned
. Mlinarik. president Of F-43,
reported on the recent lATSE convetition in
Minneapolis at the monthly meeting in Carmen's
Harry Lament shuttered the
hall . . . Vail Mills Drive-In October 20. a week before
last year's closing date. He expects to keep
the Sunset in Kingston and the Overlook in
Poughkeepsie operating until November 1.
Sylvan Leff to Handle
Aster Films Upstate
NEW YORK— Sylvan Lett, head of Realiu-l
Pictures. Albany, has entered into an
agreement with R. M. Savini, president of
Astor Pictures, for exclusive distribution of all
Astor product for upstate New' York, which
includes the Albany and Buffalo territories.
Astor's franchise distributors in the United
States and Canada now total 31. according
to
Savini.
01
38
BOXOFFICE October 25, 1952

, Western
I
. . The
. James
. . Arthur
. . There
. . . Jack
. . Charlie
New York MPTO
Hears Sam Shain. COMPO
BUKKAI.C) Siiiii Shalii, COMPO rrpri'Sfiit-
atlvc, iKldie.-.secl a dlrectoi-.s iiU'rUliK ol tli''
MPTO of western New York In the MFro
headquarters at 505 Pearl St. on ways and
i
j
means of protesting URalnst the 20 per rent
admission tax. President George Gamniel has
urged all exhibitors to contacf their congressman
personally and by letters.
Many exhibitors got In their personal protest
when they met representatives Edmund
Radwan. Chester Gorskl, Anthony Taurlello
and John Pillion at the recent "Meet Your
Congressman" night In the Variety Club
The MPTO board decided to hold a general
luncheon meeting at the Variety Club In
.hinuary to which guest speakers will be
invited. A committee was appointed to complete
the questionnaire which MPTO will
ubmlt to the conference In Hollywood beween
production lendci-s and exhibitors in
January. On this committee are Charles B.
Taylor. William Brereton. Edwai'd F. Meade
and Earl Hubbard.
Ampa Showmanship Class
Sees Filmack Operation
NEW YORK— Student.s of thf .sho.vman-
>hip cour.se of Associated Motion Picture
.\dvcrtlsers toured the plant of the Filmack
Trailer Co. Thursday (23 1 after the regular
-ession and were shown the actual production
of trailers by Max Herschman. Ne'.v York
:iianager. Similar tours are planned for the
luture. There will be another visit to the
Filmack plant by students who missed the
first one. stated Harry K. McWilliams, Ampa
president.
Ernest Emerling, director of advertising
and publicity for Loew's Theatres, and Seymour
Morris, advertising and publicity head
lor Scfiuie Theatres, spoke at the showmanship
course which preceded the tour. Al
Floershimer. advertising, publicity and exploitation
director of Walter Reade Theatres,
was chairman of the program, which was
held at the Woodstock hotel.
Community Group Helps
Reopen Closed Theatre
ALBANY—The Smalley Theatre in St.
Johnsville. closed for 18 months, will be reopened
October 30 as the Community by Carl
Bovee, former Warner manager in Albany and
in the western part of New York state. Bovee
leased it from the Smalley St. Johnsville Theatre
Corp. A community theatre project committee
had been raising funds to effect the
relighting of the 400-seater. feeling this would
be for the best interests, cultural and financial,
of the Mohawk Valley village. The house
is being painted and refurbished. Bovee, a
resident of Gloversville. served as an a.ssistant
manager for the Schine circuit before coming
to Albany.
Whett Ifeu Vee^a
\ SPECIAL TRAILER
'GOOD' and FAST
GOOD OlO OEPCNDABLE
FILMACK
CHICAGO 5, 1 327 S. WABASH AVI.
NEW YORK 36, 630 NINTH AVI.
BUFFALO
pcrkliM Thrulre Supply Is moving Into the
old headquarters of National Scrcn Service
on the first floor of the Film building
at 505 Pearl. NSS now ts on the third floor
with Harold Bennett as manager and Jack
Goldstein as sales manager. Trailers now are
being sent out from here to theatres In this
exchange Instead of from New York City.
Something nfw has been added tot.he Buffalo
skyline with the completion of the
framework for the radio relay tran.-mltter
and antenna atop the New York Telephone
Co. building. The 220-foot antenna was completed
in preparation for the beamlryi of
American network programs to Canadian TV
stations. District Manager Fred C. Boyd of
the telephone company explained that two
additional microwave relay circuits were completed
to bring netw'ork programs to Buffalo
for relay to Canada. A 65-foot relay tower
will be built at Fonthill, Ont.. 23 miles north
of Buffalo . H. Eshelman. former
city manager in Rochester and Buffalo for
United Paramount Theatres and more recently
with Odeon Theatres in Hamilton and
Toronto, is now back in his home town of
Minneapolis as manager of Bennie Berger's
first run Gopher Theatre, where he succeeded
Gordon Rydeen. resigned.
Elmer F. Lux, new head of Elmart Theatres
(formerly Darnell & Lazan and wife
visited their daughter. Mrs. Shirley Kallet. in
Oneida last weekend. There have been no
changes in theatre managers or office personnel
under the new Elmart setup ... Ed
DeBerry. manager of the Buffalo Paramount
exchange, together with Tony Mercurio, office
manager and booker, and John Mc-
Mahon and Frank Saviola. salesmen, were in
Boston early this week to attend the threeday
divisional sales meeting presided over
by Division Sales Manager Hugh Owen.
Edward J. Wall, Paramount field representative,
was in Buffalo for conferences with
UPT's Arthur Krolick and Charlie Taylor
on promotional plans for "The Turning
Point." In connection with the pre.sentation
of this picture, it has been arranged to give
an American kitchen washer, valued at S439.
as the first prize in an essay contest to be
used on WEBR on the subject "The Turning
Point in My Life." Tlie washer will be
exhibited two weeks in advance on the mezzanine
of the Paramount, where the picture
will open November 15.
Eddie Meade reports that there was a sellout
at Shea's Buffalo for the London opera
performance of "Carmen" last Wednesday
night (221 when Buffalo's "400" turned out
for the event .
Krolick and his
family have moved into their new home in
Kenmore, N. Y. The UPT district manager
took over his new estate last weekend . .
The Buffalo Common council's .special committee
on Stadium and Memorial auditorium
ha.s voted to receive and file a rerolution
calling for a flat 10 per cent increase in
rentals.
Robert T. Murphy, general manager. Century
Theatre, put on a bang-up Las Vegas
party in the Variety Club last Saturday
night, with a capacity house in attendance
and with Walter LeRoy on hand to give
everyone a good time. Barkers w-ere able to
cat all the roa-st beef they could for one'
buck Buffalo Common council has
.
approved it-««,700 fund trannfer In the parking
dlvUlonn budRCt to pave the way for
the retcntlftn of the iiervlce» of Jame* A
Whitmorc. father of the MOM »Ur of the
name name. c other night and dUruptcd
programs for .several hours In that Chautauqua
county town . Murray Whlteman.
pB.

. . Seen
. . . The
. . Mario
. . The
. . Ely
. . Thomas
i
WASHINGTON
/^rville Crouch, eastern division manager for
Loew's, is happy over the business the Columbia
is doing since it has been changed to a
first run policy. "The Snows of Kilimanjaro"
looks like it will break a lot of records
"The Happy Time" was pushed back at
. . .
the Trans-Lux to make way for "Eight Iron
Men" . . . Variety Club members turned out
to honor another member, Milton S. Kronheim.
Among them were Fred S. Kogod, F.
Joseph Donohue, Arnold Fine, Louis Janof
and Alvin Q. Ehrllch.
Sullivan at RKO
The Carter T. Baron Amphitheatre, named
in honor of the memory of the late popular
Loew's showman, will have about $200,000
worth of work done on it to make it one
of the best in the country . . . Catherine
Murphy of MGM is pleased as punch over
the debut her daughter Marsha made on
station WWDC with the Immaculate Concep-
tion Glee club . . .
had a birthday October 18, while booker.
Herbert Doherty celebrated October 23 . . .
Visiting the office was Tom Halligan of the
Williamsburg.
. . . Ditto
. . .
. . .
. . . Marvin
Mike Weiss, Paramount exploiteer, was here
. . . Office manager Robert Grace left the
hospital to recuperate at home
for booker Jane Harrell on the
Row were Jimmy
.
Prichard, Martin Theatre,
Martinsburg; Cecil Curtis, Colonial.
Galax, and Louis Bachrach, Winchester
The Sandys are traveling lot. Fred was in
New York, Jerry went to Winchester on business
while Sylvester came in from Charlotte
Cashier Bertha Levy went to Port
Union to visit her son Willard
Goldman, K-B Theatres, and Bill Brizentine
of the Schwaber circuit were in booking.
. .
Frank LaFalce, ad and publicity chief for
Warners, heads a committee of local showmen
who are making a short subject on the
activities of the District of Columbia chapter
of the National Foundation for Infantile
Louis Ribnitziki and Buster
Paralysis . . .
Root, bookers, bucked the mobs to attend the
Maryland-Navy football game . Flo Heinz,
LaFalce's assistant, reports the Metropolitan
will come up with a spook show for Halloween
night . . . Election returns will be given in
all of the Warner theatres in this zone
through arrangements made with WTOP and
WTOP-TV.
Rita Gam, featured in "The Thief," was
a very busy gal in Washington recently,
thanks to the exploitation ideas of Max
Miller.
PROFIT WITH KAY
;^;
V/ASHINGTON. D. C.
B
K
Credit Plan on Tickets
Tested by Reade Chain
PLAINFIELD, N. J.—For the second time,
Walter Reade Theatres is offering patrons the
privilege of charging admissions. Two years
ago the circuit abandoned a charge plan at
its Woodbridge Drive-In Theatre, Woodbridge,
N. J., because the burden of collections fell
on the theatre and proved too great.
Now patrons of the Strand, Paramount and
Oxford here can charge their admissions, but
the collection job won't be the responsibility
of the circuit. It will be handled by a department
of the Plainfield Trust Co.. which
originally extended credit only to purchasers
at retail stores, through a tieup arranged by
John Balmer, Reade city manager.
Patrons show a bank credit card at the
boxoffice and sign charge slips for the amount
of the admissions, which are deposited with
the bank each day. The bank credits the
theatres with the cash value of the slips, less
a minor service charge, and bills patrons
monthly.
Warner Philadelphia Zone
To Hold Two-Day Meet
PHILADELPHIA—Warner Theatres managers
in this area will hold their annual
meeting at the Bellevue-Stratford hotel
October 28, 29. About 120 managers and circuit
executives will attend.
Ted Schlanger, Philadelphia zone manager,
will preside. Harry Kalmine, president and
general manager of Warner Theatres, will
head a delegation from New York, including
Ben Wirth. real estate head; Carl Siegel,
vice-president of Warner Service Corp.; W.
Stewart McDonald, assistant treasurer of
Warner Pictures, and Harry Goldberg, director
of advertising for Warner Theatres.
A six-month Showmanship Crusade will be
started.
Jerry Pickman, vice-president of Paramount
Distributing Corp., and Sterling Silliphant
of 20th-Fox will speak.
Airers Close With Snow
BUFFALO—The snows arrived here last
weekend and three drive-ins closed; the Skyway.
Lakeshore and Niagara, and the Star,
and others were expected to shutter soon.
William P. Rosenow of the Skyway drive-ins
drove in last Sunday night from Detroit with
his family, and said he got caught in the
worst snowstorm in his experience.
Ben Schlanger Elected
NEW YORK—Ben Schlanger of
Schlanger
& Hoffberg. New York architects, was elected
a fellow in the Society of Motion Picture and
Television Engineers at the recent convention
in Wa.shington. Schlanger's award was
the first of its kind given in recognition of
his work in developing theatre floor sloping,
theatre lighting and screen presentation and
techniques.
Showman Emcees at Truman Rally
BUFFALO—When President Truman visited
Buffalo last Thursday night to speak in the
Memorial auditoruim. George H. Mackenna,
general manager of Basil's Lafayette Theatre,
acted as emcee for the first part of
the program when the crowd was entertained
by orchestras and the Buffalo Bills quartet.
PHILADELPHI
Wariety Tent 13 crewmen have elected Ralph
W. Pries, Berlo Co. general manager, chief
barker; Norman Silverman, Republic manager,
first assistant; Max Gillis, Allied Artists,
manager, second assistant; Benjamin Franklin
Bibebm. RCA Service organization, doughguy,
and Mickey Lewis. National Theatre'
Supply, property master . . . Norman Shigoni
escorted Bill Mauldin. the famous cartoonisti
who created Willie and Joe of GI fame/
around town to political rallies and guesb
appearances on radio and television in behalfl
of Veterans for Stevenson.
Starlet Mary Castle, who has the only
female role in "Eight Iron Men," was due
town for guest appearances to help promote.
Patricia Neal was scheduled'
the picture . . .
to be a guest at the Americans for Democratic
Action's Ballot Box ball Saturday (25)
. . . Allied Buying and Booking Service is
now handling the Paxtang Theatre, Paxtang,
Pa., owned and operated by Samuel Goldstein,
and the Abbey Playhouse, owned and
operated by Louis Cohen.
. . .
The Garden Drive-In in Hunlock's Creek, I
Pa., is now being serviced by Milgram's Booking
and Buying Service The Wynnes
management has left the Allied Booking and I
Buying Service to do its own booking andi
buying.
Leonard Hettelson has taken over the
Unique Theatre from the Yaffe interests
drive-ins started to shutter as
cold weather hit this territory.
Lucy DeVecchis, UA clerk, was married
Saturday (18) to Domenic Carpani. The
couple went to Florida on a honeymoon . . .
Mrs. Jean Louis, UA cashier, returned from
a honeymoon spent in Miami and New Orleans
. Lanza's sister and his local
relatives were guests of the Arcadia Theatre
Wednesday (15* at the opening of "Because
You're Mine."
John Colder, Jam Handy representative,
was on a southern trip . . Fire damaged
.
Connelly's drug store and luncheonette, on
the northeast corner of 13th and Vine in
the middle of Filmrow. Five central city
. . .
fire companies confined the blaze to the
first floor of the three-story building
The Wynne still has not picked its new
manager. Abe Sunberg, who was rumored to
have the inside track for the position, apparently
turned it down .
. . Philip Gerard.
eastern publicity manager of U-I, conferred
with executives of William Goldman Theatres
on the world premiere of "Because of
You." scheduled at the Randolph.
. . .
Joe Leon, U-I manager, went to Hollywood
to see new product and attend studio meetings
. son of Addie Gottshalk, RKO.
was married . Epstein. RKO salesman,
became a grandfather Variety Tent 13
has pledged more than $35,000 to aid crippled
children.
Mike Stielel, veteran exhibitor, was ill . . .
Screen Guild has resumed its original name
after being known as Lippert-Screen Guild
for about a year . Tait. WB
a.ssistant shipper, became father of a baby
girl . . . Geraldine Dynam. Jack Engel's secretary
at Screen Guild, was on a vacation
trip to Florida.
(lit
itlif
M
;iis
III!
salt
HOI
i|:«r
i^O
BOXOFFICE October 25. 1952

,
Limestone.
'
. . . Mr.
. . Report
. . U.
. . Roxlan
. . About
. .
. .
.
. . Following
. Tom
PITTSBURGH
[k !
Henry J. Smith Dies;
'^1
tu
«:
]C
Hi
It
len'
Was Supply Dealer
PITTSBUIiGH HunryJ. Smith. 74, vcternn
formor theatre supply deaJer here, died
October 14 at the Vetenins hospital In Asphiwall
after a long Illness. He was one o( the
partners In the old Hollls, Smith ti Morton
Co.
Known affectionately In the trade for more
than 35 years as "Smltty," he Joined the T.
P. Hollls firm In 1915 as a partner. Later
Ed Mortln and Harvey Hollls, a brother of
Tom Hollls. Joined the theatre equipment
Co. All four are now dead
The Hollls. Smith 4c Morton firm was sold
to National Theatre Supply about ?,1 years
ago. with Smith continuing In the business
as a salesman. For many years he remained
with the company as service manager, and he
was a well-known projectionist. His last
job was at the Emba.ssy in Aspinwall. which
he was forced to resign when his health
tailed about ten years ago.
Smith was the first president of the first
national Independent Theatre Supply Dealers
Ass'n. He was an uncle of Mrs. Newton
P. Williams, wife of the veteran branch
manager for National Theatre Supply. Surviving
are his wife Margaret, a daughter and
two sons.
iBuild at Roulette. Pa.
ROULETTE. PA.—Grading has been
completed
and screen tower footers are placed for
a new outdoor theatre near here which will
be owned by Cliff Brow'n. Kane indoor exhibitor
who also operates a drive-in theatre at
N. Y. The new ozoner will be located
between Roulette and Port Allegany in
Potter county. The Grimone Bros., Emporium
merchants who had proposed to construct
a drive-in theatre near Keating Summit, have
given up on the contemplated project.
Opens Booking Office
PITTSBURGH—F. D. "Dinty" Moort. former
central district manager for Warner
Bros. Pictures with headquarters here, has
opened a film licensing and booking office
on Filmrow at 70 Van Braam St.. second
floor. Bernard H. Buchheit. former Manos
circuit district manager, who was to have
been a partner in the new setup here, withdrew.
Moore states that the booking combine
enterprise is entirely "on his own" and
that he has no partner.
Bert Wild to California
BUTI^R. PA.—Bert C. Wild, after more
than 13 years as manager of Warners' Butler
Theatre, departed for Torrance. Calif., where
his wife is seriously ill. The new Wild home
will be there. His successor here l.« William
Decker, a native of New Jersey, who
has rejoined the Warner circuit.
Complete Sound and Projection Service
ATLAS THEATRE SUPPLY
Gordon Gibson. Mgr.
402 Millenbcrgtr St., GRint 1-4281. Pittsburgh. Pa.
MOTIOGRAPH — MIRROPHONIC
^nly a few theatre* In this film area have
reopened so far thl.s fall and none had
really good experiences. More than 100 closed
theatres In the film territory remain dark .
Bart Dattola, New Kensington exhibitor who
has not made an appearance on P'lhnrow In
several years because of Illness, .seems to be
feeling like his old self again. He hopes to
attend the Allied convention In Chicago November
17-19 . from E^rle !.

'
-
,
Italian Distribution
To Canada, Far East
NEW YORK—Canada and the far east,
with the exception of Japan, as well as the
U.S., will come within the jurisdiction of .'a
up by
new distributing CQtporation being set
Italian FiIms^,_Expart. There._,wUl be a .five
man board composed of three,Americans and
two Itahans, according to Dr. Renato Gaulino,
IFE general manager, who is chief executive
of the new organization. He will return from
Rome early in November to complete details.
.Before his departure, Gualino said distribution
personnel had been decided on and their
identities will be made public soon when final
papers have been signed. . He said the position,
of chairman had been offered a leading
Italian producer. ^
, . . , ,
Gualino repeated a previous statement that
independent American distributors of Italian
films can continue to deal directly with Italian
producers for individual films, and that
all IFE facilities will be available to them.
Under an arrangement with ..the Motion
Picture Ass'n of America, ,IFE is supported
by 12H" per cent of TJ^$. major company earn-
. ihgs in Italy. To date. IFE has received
$2,500,0.0.0 from this soui-ce.. News that Canada
Sna'most of the far east would be included in
the. scope, of the new organization came as
something of a surprise.
Lux Films will be dissolved to make way for
the new company. Plans call for establishment
of from five to seven exchanges jn Icey
cities to handle up to 30 films for Italianspeaking
audiences ajid up to 12 films for
"class" audiences. Films co-produced with
German and .French producers will be included.
Major films will be dubbed by a new
sound' recording corporation, capitalized at
$200,000, and the others vi-ill have subtitles.
Music Publishers to Talk "
Copyright Law Revisions
iNJIW YORK—Directors of the" Music Publishers
Ass'n have called a meeting o£ members
for November 12 .at the Warwick hQtel
to discuss revisions of the copyright law in
line with action recently taken by the Geneva
Universal Copyright Convention. Leonard
Feist, president, said the stage has been set
for'changes based on' presAit-day economics
" -> • •
and aesthetics.
"We operate in 1952," he said, "under laws
based on a 1909 dolla:r arid a 1909 culture. We
are going to develop, a long-term campaign to
modernize obsolete sections in the law. The
conference will concentrate on aims rather
than on specific means."
Columbia Sets $15,000,000
Financing With 3 Banks
NEW YORK—Columbia Pictures Corp. has
completed a deal with the Fjr.st National
Bank of Bo.Ston, Bank of America~ and ;the
Bank of the Manhattan Co. for a $15,000,000
credit. This includes $10,000,000 in fix|*d
credits and .$5,000,000 in open credits, the
total to mature '^n five years, with amortization,
Qf both at" the rate of 10 per cent annually.
.
^ -^
T':ie new flnpincing replaces a credit of $12,-
1)00,000 with tlie same banks set up In August
19S0.
42
DuMont Net Up Slightly;
Re-Elects Officers, Board
CLIFTON, N. J.—Allen D. DuMont Laboratories
reported an increase of $14,591,000 in
sales and an increase of $39,000 in net profit
for the 40 weeks ended October 5 at a special
meeting of common stockholders Monday

EWS AND VIEWS OF THE PRODUCTION CENTER
'llulluwood O/licc— Suite 219 at C404 Hollywood Blvd.: Ivan Spear. We.strrn Manager
jei
Columbia and U-I Sign
SAG TV Film Contract
HOLLYWOOD— IndicrtCioiis that .it lia.^t
[two major companies are clearing the way
ward entering the television production
Id on their own, as well as through subiary
organizations, were contained in a
losure by the Screen Actors Guild that
lumbia and Universal are among nearly
o dozen firms that have recently inked
iC new SAG video film contract.
Already signatories to the agreement are
iScreen Gems, Columbia's TV subsidiary, and
ted World Films, U-I's video unit. The
G pact calls for additional payments to
itors for re-use of TV subjects and for further
fees in the event that films made originally
for video should be given theatrical
release.
* * *
Via mail ballot, members of the Screen
Writers Guild voted 236 to 4 to ratify a contract
covering scriveners employed by the
Jor networks and advertising agencies on
writing. The pact was negotiated by a
bational television committee comprising the
BWG and the Authors League of America.
Another organization added its voice to the
chorus of protests against the government's
antitrust suit seeking to compel the major
fUm companies to release 16mm versions of
their features to TV and other competitive
outlets when the International Brotherhood
Of Teamsters, in its recent national convention
here, unanimously passed a resolution
condemning the federal action.
At the conclave, a gold card was presented
to Charles P. Skouras, president of National
Theatres and Fox West Coast, honoring him
for his achievements in labor-management
relations.
Back From Korea
HOLLYWOOD—Frances Langford and Jon
Hall returned from a six-week Korean tour,
during which they and their unit entertained
OIs in the front lines, in camps and hospitals.
To Operate Harry Sherman Studios
HOLLYWOOD—Active operation of the
California studios, owned by the late Harry
Sherman, has been taken over by Vernon
Clark, a long-time Sherman associate, who recently
returned from duty with the air force.
Functioning as general manager of the plant,
Clark plans extensive expansion and modernization
of studio facilities for u.se by theatrical
and TV film producers on a rental basis.
Filmcraf t Starts Lensing
'Small World' TV Show
HOLLYWOOD—Lensing was launched by
Filmcraft Productions in association with Al
Gannaway, on a .scries of 39 half-hour video
films, "It's a Small World." The audience
participation program will be produced by
Isidore Lindenbaum, Filmcraft president,
with Gannaway in the starring spot.
• • •
Arrow Productions, the TV film unit by
Leon Fromkess, has shifted from KTTV
studios to Eagle Lion, where succeeding episodes
in its "Ramar of the Jungle" and
"King Arthur and Knights of the Round
Table" series will be shot.
* * *
Matty Kemp has been set to produce and
direct 39 half-hour subject.s for distribution
by Standard Television, of which Maicus
Loew II is president. Involved in the deal
are "The World Is My Beat," a series of
action dramas, and "Pan American Showtime",
a group of musicals.
Filmed Ad Actors Ask
Extra Pay for Re-use
HOLLYWOOD—Collective bargaining negotiations
between the Screen Actors Guild and
the American Ass'n of Advertising Agencies
and New York producers of filmed TV commercials
have been broken off and strike
action is expected to be voted immediately by
the SAG board of directors, its New York
council and the general membership.
An SAG statement said the negotiations
were terminated "in the public interest" and
to curb the "unlimited and repetitious televising
of filmed advertisements," as well as to
obtain "decent wages and working conditions
for actors in these films."
The SAG charged that agency and producer
representatives, at a series of meetings
in New York, insisted upon rights to televise
filmed commercial spots "over and over again
without limitation" for the actor's original
fee. The SAG had proposed that one showing
on a network would be allowed for the original
fee and that for each additional network
telecast the actor would be given added compensation—with
the commercial to be permanently
sidetracked after one year.
A general SAG membership meeting has
been scheduled for November 9 at which a
strike vote will be taken.
Open New Cobalt, Ida., Theatre
COBALT, IDA.—W. L. Stratton of the
Lyric Theatre in Challis, Ore., is opening a
new theatre here, named the Cobalt Recreation
Hall.
Multiple-Theatre
Premieres Slated
HOLLYWOOD—Details ol
muiliple-lhcaUe
openings on four pictures, two each by Paramount
and Allied ArtLsLs. have been perfected
in the Las Angeles area.
Paramount set "Carrie," which recently
completed a prerelease engagement at the
Fox Wilshlre, and "Hurricane Smith" to begin
runs November 12 in .seven showcase.s— the
Orpheum, Hawaii, Paradise, Crown, and three
drive-ins, the Olympic. Gage and Pickwick.
Likewise embracing seven theatres opening
Wednesday i22), are AA's "Battle Zone"
and "The Rose Bowl Story," which were
booked into Warners' Hollywood. Wiltem and
Huntington Park: the Palace. United Artists.
Capitol and Crown.
• • •
Special trailers and lobby displays are being
utilized by RKO in five theatres in the
Los Angeles metropolitan area as advance exploitation
for the Thursday (30) world premiere
of "Androcles and the Lion" at the
Four Star. Trailers and displays were booked
into the Egyptian, Loew's State and the
United Artists theatres in Pasadena. Inglewood
and downtown Los Angeles.
• • •
"The Blazing Forest." Pine-Thomas production
in Technicolor for Paramount, will be
given its invitational world premiere Nov. 10
in Reno. A chartered plane will transport
press representatives, other guests and cast
members including John Payne. Rhonda Fleming.
William Demarest, Susan Morrow and
Richard Arlen.
Armistice Day Premiere
Set by AA on 'Flat Top'
HOLL'YWOOD—Allied Artists has chartered
a special Santa Fe train to transport approximately
100 stars, film executives and
press representatives to San Diego on ArmLstice
day for the world premiere of "Flat
Top." The Walter Mirisch production in
color, starring Sterling Hayden and Richard
Carlson, will be screened aboard the aircraft
carrier Princeton, following which
there will be a cocktail party and buffet
supper at the Officers club on North Island.
To Start in December
HOLLYWOOD—A December starting
date
has been set for "Hangtown," a western which
will mark the producUonal bow of Matt
Freed, former Los Angeles exhibitor and distributor.
The feature will be distributed by
Lippert Pictures.
IBOXOFFICE October 25, 1952 43

'
STUDIO PERSONNEUTIES
Barnstormers
Columbia
MARY CASTLE, only femme in the cost, was set
for an eight-city tour to plug the Stanley Kramer
production, "Eight Iron Men." Opening November
22 in Hartford, Conn., she will also visit New York,
Buffalo, Springfield, Boston, Philadelphia, Cincinnati
and Cleveland,
RKO Radio
ELEANOR TODD and MARIA HART, feotured in
"The Lusty Men," will appeor November 5 ot the
Golden Gate Theatre in Son Francisco in conjunction
with the picture's opening.
Republic
REX ALLEN will oppeor Thursday (30) in Anoko,
Minn., called the "Holloween capital of the world,"
OS grand morshol of a street parade.
Blurbers
RKO Radio
LEONARD SHANNON, on loon from Perry Lieber's
studio publicity staff, will handle the unit ossignment
on Producer Sol Lesser 's "Torzan end the
She-Devil."
Cleffers
Allied Artists
EDWARD J. KAY will write and direct the score
for "Timber Wolf."
Columbia
Score for "Serpent of the Nile" is being written
by MISCHA BAKALEINIKOFF.
Lippert Productions
BERT SHEFTER was set as musical director on
"The Toll Texan."
Warners
DIMITRI TIOMKIN is writing the musical score for
"I Confess."
Loonouts
Metro
Borrowed from Paramount, MARY MURPHY will
have the romantic femme lead in Cinema Productions'
"Moin Street to Broadway," the oM-stor subject
being produced by Lester Cowan and directed
by Toy Garnett.
Meggers
44
20th Century-Fox
"Gotling Gun," upcoming Dale Robertson starrer,
will be directed for Producer Leonard Goldstein by
RUDOLPH MATE.
Options
Allied Artists
HOWARD DUFF wos booked for the starring role
in "The Roaring Crowd," outo-racing drama which
William Beoudine will direct for Producer Richard
Heermance.
ROBERT BICE, FRANK FERGUSON and STANFORD
JOLLEY joined the cast of "The Star of Texas,"
Wayne Morns vehicle being produced by Vincent
Fennelly and directed by Thomas Carr.
Columbia
Cast as the principal heavy in Producer Son-. Katzman's
"Sieves of Babylon" was MICHAEL AN5ARA.
The Technicolor entry, starring Richard Conte and
Linda Christian, is being directed by William Castle,
ERNESTINE BARRIER drew a featured role. Ticketed
were JOHN CRAWFORD, PAUL PURCELL, JOE MELL,
JOHN MANSFIELD and RICK ROMAN.
MONTGOMERY CLIFT has been set for the starring
role m "From Here to Eternity," picturization
of the James Jones novel, which will be produced
by Buddy Adier and directed by Fred Zinnemonn.
KENNE DUNCAN and HARRY LAUTER were cast
as heavies in "Pack Train."
Comedienne MARY TREEN was booked for "Love
Song," the Technicolor comedy starring Jane Wyman,
which Alexander Hall is megging for Producer Oscar
Saul.
Independent
Producer Benedict Bogeous inked MACDONALD
CAREY to star with Teresa Wright in "A Matter
of Life and Death," due for an early start with
Don Siegel directing.
Metro
Signed to an acting ticket
GERAC, young French thespian.
wos JACQUES BER-
Booked for "Fast Company" was ROBERT BURTON.
CARA WILLIAMS was cost opposite Red Skelton
in the os-yet untitled comedy being prepared for
filming by Producer Edwin H. Knopf. It will be
directed by Robert Z. Leonard.
Paramount
Handed toplines in "Adobe Walls" were MARY
SINCLAIR ond KATY JURADO.
Cast as a warring Apache in Producer Not Holt's
"Arrowhead," Technicolor western starring Charlton
Heston, was JACK PALANCE.
RKO Radio
MARA CORDAY, model and cover-girl, will appear
as a jungle beouty in "Tarzan ond the She-
Devil," the Sol Lesser production starring Lex Barker
and Joyce MacKenzie. Kurt Neumann is megging.
TOM CONWAY was cast.
BLUE KIliliON TIME—To his already lengthy list of BOXOFKICE Blue Ribbon
Awards, Director Michael Curtiz, risht, added another when the National Screen
ouncil selected Warners' "The Story of Will Kogers" as the best picture "for the
:i.>le family" to go into release during August. The picture was produced by Robert
ArHiur. At left is Will Rogers jr., flashing the famous Rogers grin a.s he receives his
Blue Ribbon, honoring him for his moving characterization in the title role.
Republic
Cast in the tentottvely-trtled "Two Women oi
Destiny" were HARRY CAREY JR., WALTER BREN-
NAN JR., RUDOLFO ACOSTA and JAMES LILBURN
Toplining Rod Cameron, Arleen Whelon, Katy Jurado
and Forrest Tucker, the historical western is being
produced ond directed by Joseph Kane.
EDDY WALLER, comedy relief in the Rocky Lane
westerns, was given a one-year option hoist calling
for his services in another four gallopers.
Universal-International
Handed c new seven-year contract was starlet
Lori Nelson.
'
LORETTA YOUNG will portray o small-town news-
'
poperwomon in "It Happens Every Thursday,"
comedy-dromo to be produced by Anton Leader and
directed by Joseph Pevney.
Warners
Inked for a featured port in Producer Mel
Shavelson's "Almo Mater" was NED GLASS. The
John Wayne starrer is being directed by Michael
Curtiz. Added to the cast was DOUGLAS SPENCER.
CLAUDE DAUPHIN, French screen ond stage star,
was signed to on exclusive contract. First assignment
under the new pact will be a top role in the
upcoming Kathryn Groyson storrer, "Mile. Modiste,"
which David Weisbart will produce.
VIRGINIA MAYO and GORDON MAC RAE will be
teamed in "End of the Rainbow," musical with a
western background, which Roy Del Ruth will direct
for Producer Louis F. Edelman.
Scripters
Technically
Columbia
JOHN K. BUTLER IS penning "Renegade Poss,"
from the novel by Peter Dowson, for Producer Kenneth
Gomet.
Metro
WILLIAM ROBERTS and LASO VADNAY ore
teamed on "Easy to Love," Esther Williams' next
Technicolor starring musical, which Joe Pasternak
will produce.
Story Buys
Independent
For packaging with Irene Dunne in ttie stellar
role, Director Arthur Lubin acquired screen rights
to "The Wisdom of the Serpent/' a novelette by
Adelo Rogers St. Johns. A comedy, it concerns a
dowdy school teacher who, through a series of unusual
circumstances,
glomor gal.
becomes transformed into a
Metro
"The Nine Brides and Granny Hite," a series of
short stories by Neill C. Wilson, was purchased for
1953 production under the title, "The Three Brides."
The comedy deals with o philosophicol hillbilly
woman who advises mountoin girls on their romantic
problems.
"A Bullet in the Ballet," mystery novel by Caryl
Brahms ond S. J . Simon, was ocquired and ossigned
to Clarence Brown to produce and direct.
20th Century-Fox
"Aropaho Trail," an original western by Gladys
Atwater and J. Robert Bren, wos purchased and assigned
to Leonard Goldstein to produce.
Allied Artists
LOU DURANT ond JOHNNY PARSONS, noted
racing drivers, will serve as technical advisers on
"The Roaring Crowd," Indianapolis speedway drama.
Metro
LEO VASIAN drew
"Fost Company."
the art director assignment on ,
Paramount
RAY RENNAHAN will photograph
production, "Adobe Walls."
the Not Holt
RKO Radio
Producer Sol Lesser booked
"Tarzan and the She-Devil."
KARL STRU5S to lens
Republic
"Two Women of Destiny is being photographed by
BUD THACKERY.
Warners
EDWARD CARRERE will be the art director on
"The Grace Moore Story."
Title Changes
Paramount
"Adobe Walls' to ARROWHEAD.
Their Popularity Increases
Always popular in Guat-emala the increase
in the number of U.S. films exhibited in tha,t
country during the first six months of 1952
was considerable.
BOXOFFICE :: October 25, 1958

Pete Smith Producing
Defense Bonds Short
HOLLYWOOD— A pliiK for U.S. defense
bond.s l.s the theme of "Good Buy Now." it
Pete Smith .short which went before the cnmera.s
Wednesday c22) nt MOM. Being made
at Kovernmcnt request, the brlefle feature.s
Dave O'Brien and Sally Payne and Is beliiK
directed by David Barclay, who collaborated
with Joe Ansen on the script.
« • •
For the .second straight year. Paul DouRlas
II and his actress-wlfc. Jan Sterling, arc planning
to spend the Christmas-New Year holidays
visiting GIs stationed in Korea. Currently
organizing a show to take with them,
they will be gone about six weeks
rii East: Joseph H. Moskowltz. 20th-Fox vicepresident
and lial.son between the studio and
home office, trained for New York for an
extended stay. He does not plan to return to
his desk at the studio until after the first
the year.
East: After a short studio visit. Clay K.
Hoke. Paramount's general manager in Australia
and New Zealand, left for Gotham for
buddies with George Weltner. president of
Paramount International.
West: David A. Liptoii. U-I vice-president
In charge of advertising and publicity, checked
In at the studio after ten days of parleys with
the company's New York executives.
*
• * •
East: Arch Oboler, independent producerwriter,
left for Manhattan for several weeks
Of business huddles with eastern associates.
• • *
West: Arthur Krim, president of United
Artists, came in from New York for a stay
of several weeks, during which he will confer
with producer-members of the UA family on
completed and upcoming product.
• • *
West: Loren Ryder. In charge of Paramount
sound and technical developments,
returned from a two-week eastern trip during
which he attended the semiannual convention
of the Society of Motion Picture and
Television Engineers in Washington.
• • •
East: E. S. Gregg, vice-president and general
manager of the Westrex Corp.. returned
to his Gotham headquarters after conferences
with members of the Westrex staff
here.
« « si
West: James R. Grainger, Republic vicepresident
in charge of sales and distribution,
checked In from New York for parleys with
President Herbert J. Yates.
• • •
West: Moe Kerman. president of Mutual
Productions, arrived from New York for conferences
with Jack Dietz and Hal E. Chester,
the company's west coast executives, concerning
plans for a franchise holders' conclave,
to be held In Chicago early in November.
of
WHILE
there can be no logical argument
with the premlw that Hollywood's
over-all public rclatlon.s arc
benefited when hospitality Is extended to
visiting firemen, most especially when they
are the bra.ss of the film trade from another
land, Clnemanla went Just a mite overboard
in rolling out the red carpet In honor of
the delegation of representatives of India's
motion picture Industry. Here recently for
a ten-day visit were four of that nation's
actresses, Nargis, Surya Kumari, Arundhatl
Mukherjee and BIna Rai; actors Raj Knpoor.
Prem Nath and David Abraham; Chandulal
Shah, producer-director and president of
the Indian Motion Picture Producer.-. Ass'n:
B. N. Sircar, producer-director-exhibitor; D.
Subramanyam. a producer; Kekl Modi, a
director exhibitor, and Mrs. Modi; M. R
Archarekar. art director; B. P. Divecha. clnematographer;
Mlnoo Katrak. .sound technician,
and Miss Gohar.
They were named by India's film trade
to represent that nation's screen industry on
a four-week U.S. tour at the Joint invitation
of the State department and the Motion
Picture Ass'n of America. And. for the latter
organization. Duke Wales, executive secretary
of the studio publicity directors' committee,
went all-out in beating the drums on
behalf of the visitors.
They were welcomed— to the tune of newsreel,
press, radio and TV coverage— by an
assemblage of state, county and city officials
and motion picture luminaries, including
represental ives of the major guilds, and were
lavishly entertained via banquets, receptions.
teas, luncheons and studio visits. Wales, in
his press communiques, included a minutelychronicled
hour-by-hour itinerary as well as
thumbnail biographical sketches of the visitors.
Possibly the nation's showmen found interesting
the detailed reports of the Hollyv.ood-loves-Indla
festivities. Comes time to
buy pictures, however, it seems a reasonable
a.ssumption that they'll still prefer Lana
Turner to Arundhatl Mukherjee.
As a by-product of the Indians' invasion,
and prior to their arrival, the tradepress
was invited to a luncheon and briefinp session
at which Hollywood brass, outlining the
elaborate plans that were being formulated
for the entertainment of the visitors, enthusiastically
recommended that the two
local daily tradepapers compile and publish
"Welcome!" advertising sections in which
film companies, allied industries and other
interested parties would extend their greetings
to the delegation.
The suggestion resulted in a dozen pages
of lush advertising for the liH-al periodicals.
.At last reports the publishers of national
tradepapers—and their respective Hollywood
representatives — were undergoing intensive
training in yogi.
Setting something of a precedent in
inter-
Industry reUtlonx. Wamem recently made
the facilltlei of ItA Burbank studio available
for a we.st coaxt huddle attended b> some
1,500 Lincoln-Mercury dealers and Miie^imen
and the car company's big wheel, BenMn
Ford. Entertainment Included luncheon on
a .sound stage, followed by a talent .ihow
featuring a segment of the .

i
j^M
'
Final Manager Group at U-l Studio
THE INSrOE STORY—When U-I recently hosted prize-winning branch managers
of a sales contest by bringing them to Hollywood, a "must" visit was to the
cartoon studios of Walter Lantz, who produces the Woody Woodpecker series for
U-I release. Here Lantz, via a story-board, tells the wives of C. Reardon, New Haven;
L. R. Berman. Chicago; Mayer H. Monsky, Denver, and Lou Levy, Des Moines, how
the animated subjects are fabricated.
HOLLYWOOD—The third and final group
of Universal branch managers aiTived at the
studio Monday (20) for conferences with
studio executives on current conditions in
their territories and for a first-hand view
of the new Universal-International product
and production activities.
The 11 branch managers are: Joseph Leon
from Philadelphia: Dave Miller, Buffalo: Ben
Robins, Detroit; Samuel Oshry. Indianapolis:
Wilham Blum, Cincinnati; Charles Hudgens,
Oklahoma City; David Goldman, Milwaukee;
Leroy J. Miller, Minneapolis: Abe Swerdlow,
Los Angeles; Arthur Greenfield, Seattle, and
Ernest J. Piro, Portland.
Participating in the conferences were: Milton
R. Rackmil, president; N. J. Blumberg,
chairman of the board; William Goetz. in
charge of production; Edward Muhl, vicepre.sident
and general manager of the .studio.
and David A. Lipton, vice-president in charge
of advertising and publicity. Charles J. Feldman,
general sales manager, and Alfred E.
Daff, executive vice-president, participated
in the other two studio sessions for 21 other
branch managers.
Commenting on the branch managers' studio
meetings, Peldman said: "The 32 branch
managers will have had the opportunity to
discuss in light of their own territorial experience,
such vital production matters as
the types of pictures to be made, casting and
titles and, at the same time, become
acquainted with and get an insight into the
problems of production and studio operation.
This exchange of information and experience
on the branch level is an extension
of our company's policy of a close working
coordination between production and distribution."
Kroger Babb Marks
Million Air Miles
HOLLYWOOD — With his
three-millionthf]
air mile safely behind him. showman Krog(
Babb. president of Hallmark Productions, ar-n]
rived here Friday (24) from Honolulu byj
United Airlines and after a few hours boarded-i
his private plane for Pittsburgh and Philadelphia.
Babb was guest of honor at a midnight
champagne party over the mid-Pacific
as he logged his 3,000,000th mile of air
travel, covering a period of 30 years.
The Ohio-born showman began flying in
1922 as a high school-age publicist for a
flying circus. He held a private pilot'.s licensi
for several years before employing his own
private pilots. Babb has flown to 56 nations'
and across most of the earth's oceans and
seas. His longest continuous trip was a
56,000-mile jaunt in 1950 which took him
around the world as well as to Christ Church,
New Zealand, near the South Pole and to
Oslo, Norway, near the North Pole.
Babb smiled when one reporter inquired
about business in Honolulu. His film "Mom
and Dad" is currently breaking all records
on the islands, he said. The Hallmark head
said he has no plans for immediate production
but that he had picked up half-a-dozen
more good exploitation story ideas, from
showmen in Honolulu.
He explained his views on fall and winter
business thus: "Where you find a showman
running a theatre and with sufficient budget
to actually get out and sell his programs,
you'll always find good business. Better pictures
aren't the answer to the $64 question.
They've had better-than-the-best pictures
now in a continuous string for nearly two
years and yet every day I'm in theatres
playing the big ones to more empty seats
than full ones.
"I've screamed my lungs out trying to
preach you gotta tell 'em to sell 'em, but so
many defy this thinking that I was about
to question it myself."
Babb said he has been out on the road
the past few months doing local exploitation
campaigns on Hallmark's pictures just to reassure
himself there is still plenty of business
if you spend the necessary money and
put forth the necessary effort to go out
and get it.
am
Suburban House Dark
LOS ANGELES—Difficulties in obtaining
product and other factors led to the shuttering
of the La Tijera Theatre, 1.500-seat de
luxe showcase in the Westchester district, by
Griftfith-Coleman, Inc. The theatre, with W.
J. Kupper jr. as general manager, opened
early in 1949. Still pending on its behalf is
a $1,317,000 antitrust suit filed against a majority
of distributors, charging the house was
unable to secure a first run zoning.
We
have the
Sft*fi^. for
YOUR
1 *w4iunt oa ua lor Quick Action)
THEATRE
Ou( wld« ctmlacU viih .
JUSATHE EXCHANGE Cai
^201 F ine Arti BIdi. Portland 5. Ortoon
Edward Powell Is Elected
HOLLYWOOD—Edward B. Powell has been
elected chairman of the music branch of the
Academy of Motion Picture Arts and Sciences
for the coming year. Members of his executive
committee include Johnny Green, Louis Lipstone,
Daniele Amfitheatrof, Herschel Burke
Gilbert, Ned Washington, Victor Young,
Charles Wolcott and Jay Livingston.
Aid Clothing Drive at Theatre
BILLINGS, MONT.— About 1.400 Billings
youngsters made a big success of the Optimist
club's recent show at the Fox Theatre to
obtain clothing for needy children. The
youngsters, all carrying wrapped bundles of
clothing, lined up in front of the theatre
before 9 a. m. The take was estimated as
large as last year when more than 8,000
pieces of clothing were collected.
Earl Boles Succumbs
CRESCENT CITY, CALIF.—Earl Boles, an
exhibitor in this area for 15 years, died recently
in a San Fi'ancisco ho.spital from a
heart ailment. He built and operated the
Mecca Theatre here for five years. He also
operated the Pit Theatre here at the time
of his death. He is survived by his wife and
two sons.
Oppose Proposed New Ozoner
SEATTLE — King county fire protection
district 41 has filed a suit to cause the board
of King county commissioners to rescind its
approval of a rezone petition that would
permit a drive-in at North Seattle Airpark.
The district declared that automobiles leaving
the proposed 1,900-car airer would clog the
two-lane highway, blocking it for emergency
vehicles and impeding fire fighting operations.
Another hearing has been set for
October 23.
46 BOXOFFICE :: October 25, 1952 ligj,

I
. . . Emmet
. . Lester
. . Mr.
. . . Jimmy
. . Henry
Canadian TV Ready;
Montreal Area Good
From Canadian Edition
MONTREAL— A network of 12 television
reliiy stations which will enable viewers In
Montreal. Ottawa and Toronto to pick up pro-
Krams from all three cities Is now being built,
CBC officials said here. The hookup .'hould
be completed by next summer by Bell Telephone
Co.
The relay system will give local viewers in
each city a choice of proRrams Instead of
llmitlnR them to local productions. Without
relay station hookups local viewers should
get good reception In an 80-mlle area from
Montreal's transmitters. This reception Is
,sald
to be of a wider range than In many U.S,
areas. Montreal Is on the best television
channel and is not getting the electrical interference
experienced In some U.S, regions.
Montreal's television station, meanwhile,
has now gone into busines,s officially.
DENVER
Tjornie McCarthy, former Llppert manager
at Kansas City, has returned to Denver,
this time as manager for Realart here and
in Salt Lake City. This makes the third
exchange McCarthy has managed hers, hav-
. . .
ing previou.'ily managed the RKO and later
UA exchanges. He succeeds Don Hammer,
who sold his interests in the franchises
Back from the Paramount sales meeting
were Jim Ricketts. manager: Gene Vitale.
head booker; Pete Hayes, publicity, and salesmen
Paul Allmeyer, John Vos and John
Thomas.
H. M. McLaren, president of Western Service
& Supply, went deer hunting, but not
with the usual gun. He took only his motion
picture camera.
Lynn Fctz,
manager of the Denver Inspection
& Shipping bureau, was vacationing
. . . M. R. Austin. UA manager, became
lather of a six-pound son named Gregg . . .
Exhibitors seen on Filmrow included Mr. and
Mrs. Fred Hall, Akron: Charles Allum, Laramie,
Wyo.: George Allan sr.. North Platte,
Neb., and Mr. and Mrs. H. L. Boner. Guernsey,
Wyo.
Films Viewed for Suitability
Films in Iceland are viewed solely for their
suitability for children and are classified for
children under 12, under 14 and under 16.
SAN FRANCISCO
. . . Burglar'i broke
T iiurrn Uacull. Humphrey Bocurt ant! Robert
Ryan attended the big Democratic rally
here for Governor Steven.ion. The slats also
appeared at the open ulr rally for the United
Cru.sade at Union .square
into the Enean Drive-In on California avenue
outside of Pittsburg, forced open the .safe
and escaped with $2,021. Tony Enea, owner
of the theatre, .said he clascd the office at 11
. . .
p. m., leaving the weekend receipts In the
safe. A Janitor discovered the burglary
Lex Barker, better known as Tarzan, was an
up-valley visitor . . . Lol.s Jean Prather, who
has been employed by the Sea-Vue Theatre
since It opened In May 1951, has been named
relief manager by Hal Honore, manager.
Walker Peck was engaged as a staff member.
Mendocino county's International family,
the 12 foster children of the Rev. Carl and
Mrs. Helen Do.ss of Boonville. were In the
news again when Mrs. Do.ss appeared in
court to report an offer of $20,000 In payment
to her for film right to a book, "The More
the Merrier," she is now writing about her
children. She plans to set aside a portion
of the royalties for the education of the
.
children, and desired the court have full
knowledge and sanction the business contracts.
Stanley Kramer, producer, is the
buyer named on the contracts. and
Mrs. Bob McNeil left on the Lurline for
K. K. Chang, Royal Amusements,
Honolulu . . .
was here on a visit, and left for Los
Angeles to visit Lou Rosen before returning
to Honolulu.
. . Visitors on the
Herb Jack of the Kroehler Co., was in town
from his Los Angeles headquarters . . .
Kaufman, Geneva Drive-In, was on the
Bob
Row
. . . Bill Nabhan. Foothill Theatre, Oakland,
started a di.sh promotion .
Row included Bill Wagner, Stam Theatres.
Antioch. Bruno Vecchiarilli. Monte Vista.
Mount View: Mr. and Mrs. Harry Weaverling.
Rio. Rodeo, and Norman Goodin,
Chabot, Castro Valley. Goodin was recently
discharged from the hospital following
an operation.
. . .
. . . Harry
John Ferreira has started a new promomotion
at his Victory theatre, Benicia
Lucille Potter, AA inspector, was vacationing
Cannon, former Filmrower, is
recuperating after an operation
Hayashino was in from his Lincoln theatre.
Stockton . Fazekas was up from his
Lyric in San Jose, and Paul Catalana, El
Rancho Drive-In, San Jose, was also a Rowvisitor.
WB A 'iiitilng nt home .
Norman
Moray, nhort subject .%ttle.s munager (or
Warners, wa« In the local office (rem his
New York heaUquarten Joe Hanlcy. o(-
returned
flce mBna«er at Wuriirr Bros .
(rem New York
Al fhUropotll, U-I •ale'-man. Wii. in i.ori-fl
at a Kiila party at the exchange ;i .< (^dwell
gesture to him. He lc(t to go into the
army. Taking over hla .spot Is Phil Stanton
Stalnton Ls back affair with
Golden State circuit— In the real estate department
. R*»ch, controller with
Golden State, resigned and Is now associated
with the Westslde circuit. John Beney
has filled the post vacated by Resch.
Anne Belfer, publicist (or North Coast, and
district manager Graham KLslingbury. with
the assistance o( U-I's publicist Mike Vogel.
handed out a terridc campaign on thi- opening
of Willie and Joe "Back at the Front " at
the Orpheum Theatre. Sgt. Herbert E. Baxter.
San Diego, and Pvt. Francis S. Raynowska
o( Methuen, Mass., Korean veterans who
debarked at Ft. Mason, delayed their Journey
home in order to spend a 24-hour "guest day"
a-s suggested by the film. The boys had dinner
at a famous local restaurant, were welcomed
by star Penny Singleton in the Venetian
room of the Fairmount hotel and were
guests over night at the St. Franci.s. They
had breakfast in bed, lunched at the Top of
the Mark and the rest of the day, .

— 1
. . . Booking-buying
LOS ANGELES
Qmong southland visitors were John Balaban
of the Balaban & Katz interests in
Chicago and Nate Piatt, who is in charge of
stage productions for the circuit . . Claude
.
Morris, .'^ales executive for David O. Selznick,
planed out for New York to establish
his headquarters at the Selznick Releasing
Must Sell
Theatre to Be Wrecked
DOWNTOWN THEATRE
Ellis & Mason, San Francisco
All Equipment Must Be Sold at Once
2,000 Seats, including Rocking Chair Loges,
Chondeliers, Stoge Lights, Squared Lighting
Ponel (4 years old), 2 Simplex Motion Picture
Machines, 2
Brenkert Lamp Houses, complete
with Lenses, Electric Cabinet Rewind, Rheostats,
Western Electric Wide Range Sound
System complete with Soundheads, 2 Western
Elecric Horns and Speakers and Wiring, Lobby
Furniture, Steel Lockers, Plumbing Fixtures,
Fire Hose, Exit Doors, Front Entrance Doors,
Marquee, Neon Signs, Office Equipment, Stage
Equipment, Heating and Cooling System,
Vacuum System, Exhaust Fans, Fire Escapes,
Roilings, Exit Lights, Mirrors, etc.
This is completely Modern Theatre
one of San Francisco's Finest. Immediate
action necessary.
Phone - Wire - Write for Further Information
Cleveland Wrecking Co.
2800 Third St., Son Francisco, Valencia 4-141
Building now open for inspection
Back on the job
Organization offices . . .
after a bout with the virus is Floee Ridgeway,
bookers stenographer in the Warner branch.
Saul Mohi, veteran of the exhibition field
here, has taken over the Lankershim Theatre
in North Hollywood from Phil Isley & Associates,
which now is actively operating
two local theatres, the Picwood and Meralta
.
visitors on the Row included
Dode Samuels, Carlsbad, Carlsbad;
Mose Hernandez, operator of the Royal in
Guadalupe, and Joe Markowitz, up from
Encinitas Here for huddles with his
partner,
.
B.
.
J. Leavitt, was W. B. Wickersham
of the Silver Dollar Drive-In in Phoenix.
Mrs. Sam "Dorothy" Berger tossed a surprise
birthday party for Sam of the Berger
Electric Co., which was attended by some 20
Les Abbott of the B. F. Shearer
friends . . .
Co. checked in from Death Valley, where his
. . Off to
firm is installing new drapes, carpeting, etc.,
in the famed Furnace Creek inn .
Phoenix on business went Cliff Harris,
Monogram salesman.
Healthwise it seems to be a rugged period
for circuit film buyers. Tom Quinn of the
Vinnicof chain is at the Huntington hospital
and Leland Allen of Pacific Drive-Ins is at
the Good Samaritan, both recuperating after
recent operations ... On holiday is Jenny
Pence, Warner contract clerk . . . Bill Srere
of the Metzger-Srere chain and his wife
took off for New York on a combined business-pleasure
jaunt . . . Herb Turpie, Manley
Popcorn's western division chief, pulled out
for Seattle, while salesman Jim Worsley left
for Ai'izona and Dale Clark checked out on
his yearly vacation.
A baby daughter named Sherry was born
. .
to Dan Rochin, manager of Fox West Coast's
Bruin in Westwood . Among Filmrow visitors
were Judge LeRoy Pawley, operator of
the Desert Theatre in Indio, and Al Galston,
partner of Jay Sutton in the operation of the
Hawaii in Hollywood.
Autry's KNOG to Join CBS
NOGALES, ARIZ.—Station KNOG. of
which Gene Autry is the principal dwner,
will become a CBS affiliate November 2.
The station is operated by the Pueblo Broadcasting
Co., of which H. C. Tovre is president.
HANDY SUBSCRIPTION ORDER FORM
BOXOFTICE:
825 Van Brunt Blvd., Kansas City 24, Mo.
Please enter my subscription to
BOXOFTICE, 52 issues per year (13 of which contain
The MODERN THEATRE Section).
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n Remittance Enclosed D Send Invoice
THEATRE
L. H. Marcus Will Open
Salt Lake Art House
SALT LAKE CITY—The name of
Marcus
figures in Salt Lake City theatre business
again. L. Howard Marcus, son of the late
Louis H. Marcus, former Salt Lake City
mayor and showman, is heading a corporation
which will lease a theatre where foreign
and domestic art films will be shown. The
Tower Corp., with Marcus as president, will
lease and operate the Tower, one of Salt
Lake's oldest neighborhood houses, which recently
was remodeled and redecorated into
one of the most attractive showhouses in
the city.
In connection with the .showing of art
films, the Tower will sponsor art exhibits
at the showhouse. Refreshments will be
served free in the lobby, and no popcorn
will be sold in the theatre, Marcus said.
The policy will be single features only.
There will be one show Monday through
Thursday, two shows each evening on Friday
and Saturday, and a matinee and evening
performance on Sunday. Special prices will
be available to all high school and college
students, public school teachers and members
of the faculties of colleges and universities
in the state on presentation of proper identification.
Students will be employed as staff
members whenever possible, Marcus said. The
theatre is expected to open October 29.
Marcus's father owned and operated theatres
in Salt Lake City prior to the organization
of circuits here. He also built the
structures where film exchanges are now
housed. Young Marcus is a graduate of
Stanford university. He has been identified
with the advertising business, the Utah
Symphony orchestra and various civic and
philanthropic organizations.
Spends Day in Theatre
PORTLAND—One Century News Theatre
customer here believes in getting his money's
worth. The patron arrived at the theatre
when it opened at 9:30 a. m. He stopped off
at the television lounge where he watched a
world series game until noon. Then he viewed
the regular program of shorts and newsreels.
At 1:30 p. m. he went back to the television
room where he remained until 5 p. m., viewing
the football game.
Screen Role for Cowboy Pete Crump
WOLF CREEK, MONT.—Pete Crump, a
Wolf Creek cowboy, who has become a top
rodeo hand, is in the film, "Bronco Buster."
Crump is one of the featured rodeo riders
in the Technicolor picture. A native of the
Wolf Creek area, he attended Helena schools
and lived at the YMCA.
QUICK THEATRE SALES!
Selling theatres is our business. Live
organization, quick results. When others
fail, give us a try, past record of sales
is our proof.
0>
u«>
VM
STREET ADDRESS
TOWN
NAME
STATE..
POSITION
UNITED STATES COVERAGE
Inquiries Answered Immediately
FRED B. LUDWIG, Realtor
5711 E. Burnsidc * Portland 15, Oregon
I
48
BOXOFFICE October 25, 1952

. . Top
. . "The
on?
edii
Tr-
3
^
'Kilimanjoro' Earns High 300 Score
At Frisco; Ivanhoe' Holds LA Lead
SKATTLK- •TlR- Snows ol Klllmaiijiiio"
played lit tlu- Fifth Avenue at roadshow
prices and took the bulk of downtown first
run business, grossInK 300 per cent In Its
nrst week, "The Quiet Man" came In second
with 125 In Its bow at the Orphcum.
(Avcrooe ii 100)
Blue Moujc— H«ll«oU (LP), Th» JungI* (LP), 2nd
Yvk
Coliici.m A»«lflnm«B»—Porli (Col): Flghllna Roti
of Tobiuk lIRO)
fifth Avenue The Snows of Killmon|oro
(20th-Fo«)
300
.bcrly— My Mon ond I iMGM); Troplcol Moot
Wovo (Rep) 50
'.(uiic Bon Tho Wild Heart (RKO) 50
Hall Tho Crimion Plrolo (WB) 90
>, ompiui- all oil i-i llr^t
run oKcrlnR.s with a rich 225 per cent.
Beverly Canon O. Henry's Full House '20tti-Fox),
5th wk
90
Downtown, Hollywood Paromouni\ Ivonhoo
(MGM), 2nd wk
225
Egyptian, State—Bocouto You're Mine (MGM),
3rd wk
80
Fox Wilshirc, United Artists — The Quiol Man
(Rep), advanced prices 3rd wk ,90
Hawaii, Riolto Monkoy Buslnost (20tti Fo>), 3rd
wk 75
Hillstrect, Pontages, El Rev— Bock at the Front
(U-l), Bonio Goas to Collago (U-l) 90
Los Angeles, Chinese, Ritz The Thlo» (UA)....I35
Orphcum, Vogue, Loyola, Roxy (Glendolo), Goge
Dnvc-ln, Olympic, Drive-ln, El Monte Drive-In
Somebody Lovet Mo (Para) 115
Warners Downtown, Beverly Tho Miracle of Our
Lady of Fotlmo (WB), 3rd wk 90
Warners Hollywood, Wiltern Beware My Lovoly
(RKO), Army Bound (AA) 90
'Mine' Rates 175 Per Cent
In Denver Opening
DENVER— "BiCMUsp You're Mine" pl'.ed up
the week'.s best ^ros.s iit the Broadway, where
it was held. "Monkey Busine.ssi" at the Denver
and Esquire was good for 150 per cent.
Aloddin, Tobor. Webber— Hellgofe (LP); Th«
Jungle (LP) 125
Broadway Because You're Mine IMGM) 175
Denhom Caribbean (Para) 70
Denver, Esqutrc Monkey Business (20th-Fox), Tho
Roins Came (20th-Fox), reissue 150
Orphcum Ivanhoe (MGM), 3rd wk 90
Paramount Way of o Goucho (20th-Fox); Linda
Be Good (Rcalort) 110
Riolto Without Worning (UA); Thunder Trail
(Favorite), reissue 100
World Medium (Lopert), 2nd wk 75
'The Ring' Punches Hcird
With 140 in San Francisco
SAN FRANCISCO—Tops for a rather quiet
week, "The Ring" broke out with 140 per
cent at the United Artists. Second spot
honors were split three ways with three
houses rating 120 per cent.
Fox— Monkey Business i20th-Fox), Sea Tiger iAA).120
Golden Gate Sudden Fear tRKO) 120
Loews Worfield The Merry Widow (MGM), 2nd
wk 100
Orpheum Yankee Buccaneer (U-l) 90
Paromount—The Crimson Pirate (WB), 2nd wk...100
St. Francis The Mirocle of Fatima (WB), 2nd
wk 120
United Artists The Ring (UA) 140
Improve Idaho Falls Paramount
IDAHO FALLS. IDA.—Work has begun
remodeling job on the Para-
on the $100,000
mount Theatre here, according to Mansiger
Irwin Simpson. Work was started on the
balcony and restrooms, and later work will
be done on the building entrance and interior
decorating. More space between seats,
and a new marquee are included in the plans.
Matinees will be discontinued except on Saturday
and Sunday. The house will close
down entirely about two weeks before the job
is completed. November 8 has been set as
tentative completion date.
E. A. Prinz, 80, Dies at Macon, Mo.
MACON, MO.—E. A. Prinz, 80, father of
Leroy and Edward Pi-inz, motion picture
choreographers, died recently at a hospital
here. He had conducted a dancing academy
for 59 years before poor health forced him
to retire in 1950. The elder Prinz was one
of the best known resident.s of St. Joseph
and it's estimated that 60,000 youngsters
learned dancing and etiquette from him. He
was a frequent visitor to Hollywood and had
a wide variety of acquaintances. He maintained
to the last his champion.ship of the
waltz.
Tele Lounge Installed
At Newsreel Theatre
POltTLAND T»ic 20th Century Ne'vs Theitre.
oiK-riilcd here by Prank Brcall and
\I.irUn I-'()>ltr. has Irwlalled t«lcvl>.lon (*t*
in what l» now called the Television lounge.
World ncrlCJi bull Kame.s, broadcuAt over
KPTV, the new UHF station In Portland,
were uvullablc to palron.i. The room ha.^ a
capacity of 40 pcr^oa^
Brcall, former manuKcr of the Hamrlck-
Evergreen Newsreel, now the Roxy opcrat«d
by John Hamrlck, and Foster, who alio manages
the city'.s only art theatre, the Oulld.
are making plaas to Install blg-.screen television
to be u.sed In connection with a 50-
mlnute newsreel program.
The theatre, formerly the Century, located
In the banking dUtrlct, l.s now the only news
hou.se In Portland. Breall reports buslne.vs
brisk during both day and night performances.
The theatre open.s at II a. m dally
and closes at 11:30 p. m. The Saturday and
Sunday .schedule Is similar.
SEATTLE
paramount Manager Henry Housteln, Walt
Thayer, booker; John Kent, .salesman:
Dave Dunkle, eastern Washington repre-
.sentative, and Walter Hoffman, publicity director,
left Seattle Monday i20i for an allweek
west coast Paramount sales meeting at
the Pairmount hotel in San FrancLsco . . .
T. Bidwell McCormlck has been transferred
from the St. Louis office to replace Allen
Wieder as exploitation representative for
RKO. Welder is vacationing In Los Angeles.
.
.
Arthur Greenfield, Universal manager,
made a short trip to the studio In Hollywood
drawing card Danny Kaye
will play at the Paramount with his International
Variety show Nov. 5-9 .. . Reported
doing big business are "The Snows of Kilimanjaro"
at the Fifth Avenue and "Ivanhoe"
at the Music Hall Country Girl"
opens at the Metropolitan Tuesday night,
(281 for a short run through November 2,
bringing with it film stars Robert Young,
Dane Clark and Nancy Kelly.
. . .
"Because You're Mine" will be the next attraction
Jeanette Mac-
at the Music Hall . . . Donald will be in town October 30 for a onenight
concert at the Civic auditorium . . .
Many FMlmrow executives are on the yearly
tramp among northwest hills after deer
Row visitors included Frank Klein. Lynden:
Larry King, education director, booking for
the reformatory at Moru-oe: Chris Poulsen.
Denali. Anchorage, and Mr. and Mrs. L. A.
Gillespie from Okanogan, who were in for
the homecoming game.
RCA Signs to Service 27 Theatres
KANSAS CITY—E. D. Van Duyne. district
manager for RCA Service Co.. announced
this week that his company had signed service
contracts with Albuquerque Elxhibitors.
Inc., and with the Cooper Foundation Theatres,
with headquarters in Denver. Frank
Pelaso signed for the 11 Albuquerque houses,
and Pat McGee inked the contract for the
16 Cooper theatres. Don Da\-ls Is the RCA
Theatre district manager.
49

. .
. . Ernie
'
i
•«•««••«•••****"**"*****"**'**'
RESEARCH
for
BUREAU
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING INSTITUTE
825 Van Brunt Blvd.
Kansas City 24, Mo.
Gentlemen:
10-25-52
Please enroll us in your RESEARCH BUREAU
to receive iniormation regularly, as released, on
the following subjects for Theatre Planning:
D Acoustics D Lighting Fixtures
n Air Conditioning Plumbing Fixtures
n Architectural Service Q Projectors
n "Black" LighHng q Projection Lamps
D Building Material
^ Seating
n Carpets
G Coin Machines
Q Complete Remodeling
D Decorating
D Drink Dispensers
n Signs and Marquees
D Sound Equipment
Television
D Theatre Fronts
n Drive-In Equipment Q Vending Equipment
D Other Subjects
Theatre
Seating Capacity
Address
Cily .
State
icined
j.i ruply cards for your further convenience
ly irformaHon are provided In The MODERN
VH;/'.li

Welfare Fund Planned
For Industry Needy
ST. LOUIS— Pliin.s for the formation of «
pcrmiinent welfare fund for men and women
connected with the entertainment field,
including all branches of the motion picture
business, were discussed at a mecllnR In the
Paramount screenlnR room Friday i24i.
At a similar meetlns October 17. film Industry
representatives agreed that such a
fund Is needed and pointed out several cases
111 which film workers have had their personal
savings wiped out by prolonged and
costly Illnesses.
That meeting named a temporary comttee
to consider the possibilities of such a
d. The committee members are: Tom
oomcr. Belleville, president of Motion Plce
Theatre Owners of St. Louis, Eastern
Missouri and Southern Illinois: Betty Wendt.
business agent film exchange employes Local
Bl; Leroy Upton, president, stage hands
Local 8: Ed Butler, ticket sellers: Harry
lyeager, motion picture camera men: Tony
Blust, president, operators local 143: Lou Lavatta,
business agent, ushers union: James
Gately, business agent, film exchange employes
local Fl: F. J. Lee, manager. United
Artists, for the film exchange managers:
George Ware, St. Louis Loge of the Colosseum
of
Motion Picture Salesmen, and Marcella
Devinney and Marjorie Glynn, both
with Republic, temporary secretaries.
Others who attended the October 17 preliminary
meeting were Lester Kropp and
Paul Krueger, co-general managers. Fred
Wehrenberg Theatres: Hai-vard O'Laughlin.
business agent, operators Local 143: Charley
Goldman and Spero Karides. both of St.
Louis, and A. B. Magarian. East St Louis
111., theatre owners: Myra Stroud, managing
secretary. MPTO: Herb Washburn. National
Screen Service: Arch Hosier. St. Louis Theater
Supply Co., and Paul McCarty, McCarty
Tlieatre Supply Co.
Dezel in Souvaine Deal
CHICAGO— Albert Dezel Productions has
closed a deal with Harry Thomas, representing
Souvaine Selective Pictures, for handling
Souvaine distribution in Detroit, Chicago and
Milwaukee.
Spain has 4.500 motion picture theatres with
a seating capacity of about 2,300.000.
St, Louis Variety Tent 4 Considers
Program to Build Up Interest
ST. LOUIS^ A potential proKrain lor ttuenllvenment
of Variety Tent 4 here wa.s prescribed
by Jack Bcrcsin of Philadelphia, International
chief barker, at a Variety luncheon
In the Chase club Wednesday (15).
"Decide on the charity first and then go
out and raise the money to finance this
activity," was the basis for the formula advanced
by Beresln.
"Giving eyeglasses to needy school children
is a wonderful thing," he continued, "but
make It supplemental to the main charity
aided by your heart fund." The local club
now Is considering Its heart fund expenditures
on providing eyegla-sses for children
attending the local public .schools.
"We In Philadelphia (Tent 13 1 were floundering
ten years ago until we found a charity
to test our ardor and zeal," he said. "We
settled on a camp for handicapped children
and the results have been marvelous."
Beresin called upon R. L. "Bob" Bostick,
Memphis, vice-president. National Theatre
Supply, and Immediate past chief barker of
Tent 20. to tell of its experiences.
"We were suffering from the .same disease
that, apparently. St. Louis has," Bostick
said. "I called a meeting of ten men and
told them that I wanted to learn what to do
about the Variety Club, but only four were
interested enough to attend. It was a discouraging
hard fight but today we have one
of the best tents in the country. M. H.
Brandon, our present chief bai'ker, is devoting
about half of his time to Variety."
Beresin said that when the Variety Clubs
International meets in Mexico City next
April he hopes that the canvassmen in attendance
from Tent 4 will be able to present
a report concerning the activities of the St.
Louis Variety Club "that will make Variety
proud of you."
Jimmy Arthur of Fanchon & Marco-St.
Louis Amusement Co., a brother of Harry C.
Arthur, presided at the luncheon. He is
chief barker of Tent No. 4.
William McCraw of Houston, Tex., executive
director of Variety Clubs International
said:
"Variety is a difficult thing to talk about
because so many things about it are so unbelieveable.
Down in Texas, in Houston.
COMPO and about all the theatremen are
.uAiiy (loiiiK tniiiK-. The Boyii Ranch of
Texa.s l.s our chief activity and It takes about
$100,000 a year to operate It
"Succcxs U attained only by worlclnii together."
He then told of the ble&slnicx that
come to so many through the fine charlUex
financed through Variety In varlotu parta of
the country.
"The good thlng.i you do alwayi come
back to bless you," he continued.
"You folks here In St. LouU are not weak In
potentials, but In accomplUhment.s. You
possess the manpower and the ability and I
know that you will make the sacrifices and
show the zeal that must be put Into the Job
that Tent 4, because of the Importance of
the community, must and can do."
Chief Barker Arthur asked for suggestions
as to the type of charity that Tent 4 should
follow as Its chief activity. He .said t^iat he
planned to call an early meeting of Tent 4
to decide on a definite program as suggested
by Beresin.
Three Durwood Houses Use
Nonunion Projectionists
KANSAS CIT\'—Smcf Qc t.jtHi 12. two
Durwood Theatres in Leavenworth, the
Hollywood and the Skylark Drlve-In. have
used nonunion projectionists, and beginning
Sunday (26 1 the Lyceum, closed during the
summer, will reopen under the same setup.
Stanley Durwood, vice-president of the
Durwood circuit, said that the union Is nowasking
for a 35-cent hourly increase, after
first accepting an offer of 15 cents. Under
the Durwood proposal, the contract called
for a 15-cent raise running through December,
when contract negotiations would be reopened.
The union balked at the short term
length of the contract and immediately demanded
a 35-cent increase, Durwood said.
This head table scene was taken at the second day luncheon of
the recent convention of the Motion Picture Theatre Owners of
St. Louis, Eastern Missouri and Southern Illinois. Left to right
are Jaek Keller, Padurah, Ky.; H. M. Richcy, exhibitor relations
director
for MOM; Pat McGtH', Denver, co-chairman of the lOMPO
tax repeal campaign; Herman Levy, general counsel for TO A;
Negotiations then were broken off, and
the nonunion workers were installed in the
booths Durwood said that he wil! keep
these men on the job Indefinitely. He also
claimed that Felix Snow. lATSE representative
here, had originally agreed to the 15-
cent stipulation. Snow could not be reached
for a statement.
Rory Calhoun, the actor: Tom Edwards, KarniinKlon. Mn.. Tom
Bloomer, Belleville, 111., the MPTO president; Lita Baron, wife of
Kory Calhoun: Dr. Nicon Palrinakos. pastor of the St. Nicholas
Greek Catholic church, SI. Louis: Thomas James. St. Louis, and
Nick Dennis, Holl>-wood. The Reverend Patrinakos and Dennis
will appear in "Baptism of Fire." 20th-Fox film.
BOXOFFICE October 25, 1952 51

1
. . Dorothy
. . The
. . Mr.
J
KANSAS
C^ G. Oliver, head booker at WB, returned
to work after a siege of pneumonia . . .
Mary Heueisen, booker at the same office,
took the second week of her vacation . . .
Don Walker, exploiteer for Warners, was in
Dubuque, Iowa, working on "The Miracle
of Fatima" . . . Earl Dyson, RKO city salesman,
was on vacation, part of which he
planned to spend in the Ozarks . . . Margaret
Pontes, former stenographer at RKO, now
living in Kentucky, called at the exchange . . .
Bob Ki'ause, office manager, spent several
days pheasant hunting in South Dakota . . .
Bill Brooker, RKO publicity man, spent several
days in Des Moines and Omaha .
Lily Welty was in from Hill City, Kas.
CITY
New York for
. . "Last of
. .
. .
. . . Larry
PHONE or WRITE 1,^1'**°"
— ^ Independence,
®^?,®
Mo.
. . .
and Republic, was seen on the Row . . . Jack
Piatt, RCA Theatre division, Camden, came
Mr. and
division manager, was in several
days where he was feted in honor of his
25 years service to the company .
the Comanches" was tradescreened.
Jack Wareham and Dick Whitley, Midcentral
Theatres, Manhattan, were visitors on
the Row, as were Homer Strowig, Abilene,
Kas., and Harley Fryer, Plaza, Lamar, Mo. . .
Mrs. Prank Kucer of Colorado Springs, -has
sold the Ti-ibune Theatre, Tribune, Kas., to
R. P. and G. E. Coupland. Donald Farmer
has been named to manage the house.
Ken Winklemeyer, Casino, Boonville, and
J. Leo Hayob, Marshall, Mo., were on Filmrow
. . . Jack Braunagel, drive-in head for
Rosalie Wise has been added to the office
Commonwealth Theatres, attended the Florida
. . "Sky Full of Moon" Theatre Ass'n convention this week at the
Roosevelt hotel in Jacksonvilfle . . . The
Commonwealth Cass County Drive-In at
Harrisonville, Mo., will close the night of
the Columbia sales-
October 26.
Commonwealth has purchased a site on
Highway 83 north of Garden City, Kas., to
Baldwin,
build an ozoner, the 12th announced by the
organization in the last few weeks. Work
is not expected to begin until next spring .
Juanita Copple, secretary at Shreve Theatre
Supply, recently underwent an appendectomy
WheHl/cuVeet/a
at the Trinity Lutheran hospital . . . Other
Filmrow visitors included Fred Davis, Girard,
SPECIAL TRAILER
\
Kas.; and C. E. and Jim Cook . and
'GOOD' and FAST Mrs. R. R. Winship, Majestic, Phillipsburgh,
k
GOOD OLD DEPENDABLE Kas., were in town. Mr. Winship was operated
on at the K. U. Medical Center.
FILMACK
CHICAGO S, 1327 S. WABASH AVE. Lloyd Hurstein, president of the Capitol
NEW YORK 36, 630 NINTH AVE
Drive-In, Des Moines, spent several days at
the Consolidated Agencies office . . . Gertrude
McCarty, bookkeeper at Consolidated,
Satisfaction —
returned from a vacation in South Dakota
Always
MISSOURI
. . . L. F. Durland, Consolidated, returned
from a trip that included stops in Marshalltown,
Mason City and Des Moines, Iowa.
THEATRE SUPPLY COMPANY
L. I. KIMBRIEL. Manager
Phone BAIIimore 3070
115 W I8lh Kansas City 8. Mo. town . Mahoney, bookkeeper at
Film Delivery, has resigned . . . Rube
Melcher, Popper's Supply, returned
SELL
from a
YOUR THEATRE PRIVATELY
trip to Minneapolis . Cherokee Drive-
Largest coverage in U.S. No "Net" listnigs.
HiQliest reoutation for know-how In, Columbus, Kas., will
I
be closed November
1 by Stein Theatres . . . Warner Bros held
eiitl 'air dealing. 30 years exnerience incliiilino
exilibition. Asl( Better Business Bu
reaii. or our custoniers. Know your broker
two special screenings of "The Miracle of
ARTHUR LEAK Theatre Specialists
Fatima" at the Vogue Theatre here October
3305 Carutli Dallas. Texas
4, 7 for the nuns. The SRO crowds praised
Telenlioiies; EM 0238 • EM 7489
the picture . . . When the film opened at
CONFIOENTIAl CDRRESPONDENCEn^NVHEY
the RKO Missouri on Wednesday (lii). Parochial
schools were di-smissed early to allow
students to attend at a special price.
Two members of
.?

. . Visiting
»1
Ivanhoe' Is Champion
In Chicago Oriental
CHICAGO — First run business at Loop
theatre was hypoed over the weekend as the
mercury dropped sharply. "Ivanhoe," at the
Oriental, with plenty of advance publicity
and raves by all critics, was the outstandInK
newcomer, and did terrific with matinee admission
at 98 cents and $1.50 nlghUs. "Stranger
In Between" bowed In very good at the
Surf, and a twin bill. "Hellgate" and "The
Jungle." opened bright at the United Artists.
(Average Ij 100)
Chicaoo— Monkey Buiinaii (20th-Fox) pluj jtago
show, 2nd wk 100
Corncgic—Acton and Sin (UA), 2nd wk 115
Grand- Horliont Wall (U-l); All BacouM o> Solly
(U-l). 2nd wk 100
Oriental—Ivonho* (MGM) 135
Palace—Juif tor Vou (Poro), 3rd wk 110
Slotc-Lokc— Tli« FIghUr (UA), On* MInut* to
Zero (RKO), 2nd wk 110
RooMvcIt—Caribbean (Para); Woman of the North
Country (Rep) 110
Surf—Stronger In Betweon (U-l) 115
United Artists— Hcllgoto (LP); Tho JungI* (LP). 110
World Playhouse— Eroico (Teitei), 4th wk 115
Woods—Jumping Jocks (Para), 6th wk 105
Zicgfeld— Cry, tlic Beloved Country (Lopert), 3rd
wk 100
'Snows' cmd 'Fatima' Hit 200
In Kansas City Debut
KANSAS CITY—"The Miracle of Our Lady
of Fatima" rolled up a 200 per cent In its
opening stanza at the Missouri at roadshow
prices. "The Snows of Kilimanjaro" was
strong in its roadshow engagement at the
Orpheum. This is the first time that the
Orpheum has been used for films since the
fall of 1951. Both of these tops hits are in
second week holdovers. "Somebody Loves Me"
hit a 170 mark at the Paramount. It was
held over several days.
Kimo— Les Miserables (20fh-Fox), 3rd wk 90
Midland— Ivonhoe (MGM), 4th wk 105
Missouri—The Miracle ot Our Lady of Fatima
(WB) 200
Orpheum—The Snows of Kiimonloro (20th-Fox) 200
Paramount—Somebody Loves Me (Para) 170
Tower, Uptown, Foirwoy and Granada— Bock at
the Front (U-l); Loon Shark (LP) 90
Vogue— Possport to Pimlico (Classic); Sleeping
Car to Trieste (Ronk), reissue 100
Tatima' Is Top Grosser
With 200 in Indianapolis
INDIANAPOLIS — "The Miracle of Our
Lady of Fatima" hit the first run jackpot
here by racking up a 200 per cent in Its
opening week at Keith's. It is now in a second
week holdover. "The Quiet Man" hit
125 at the Indiana. All first run houses reported
below the 100 average.
Circle— Lost in Alosko (U-l); All Because of
Solly (U-l) 80
Keith's—The Mirocle of Our Lody of Fafimo
(WB) 200
Indiana—The Quiet Man (Rep) 125
Loews— Ivonhoe (MGM), 3rd wk 80
Lyric—Monkey Business (20th-Fox); Breakdown
(Rcalcrt), 2nd wk 75
Alsey, ni.. Airer Open
ALSEY, ILL.—The 350-car drive-in south
Of here on Route 106 has been opened by
Paul Stehman and Tom Danner of Winchester,
111. Stehman operates the Lyric in
Winchester.
THEJSyfRE EQUIPMENT
442 N. ILLINOIS ST., INDIANAPOLIS, IND.
"Everything for the Theatre"
INDIANAPOLIS Kenneth Clark Wins
. . .
. . "Macbeth"
j^rs. .M. .\. WimkI. h. t, Terre Haute. wa»
confined at home by pneumonia
Walter Titus Jr.. wn.s In town .
will be shown at the RItz In Tipton for
five county high school English classes.
Tickets will be sold by the students, and
patrons coming early will hear the discussions
by the pupils.
William Brtnner. former booker at MGM
Joined the sule.s staff at U-I. He al.^o announced
the arrival of a baby girl, born October
The Vivian, Carlisle, ha' Joined
8 . . . The Amuzu, Jasonvllle.
the AffUlated circuit . . .
has been acquired by Mr.s. Clay
Burnett . . . Al. Borkensteln, operator of the
Wells, Fort Wayne, and wife are seeing the
The Warner club is
Smoky Mountains . . .
having a hay ride Halloween night. TTiere
will be a weiner roast and all the trimmings,
says DeLores Moore, head of the
group.
. . .
. . . Nat Nathanson,
The office at the Warner Bros. hOA been
decorated in the blending colors, and a new
carpet is on the floor in manager McKean's
office, along with some new furnishings
The "Miracle of Our Lady of Fatima," is
being held at Keith's for another week . . .
Russell Bleeke. head booker at U-I, was vacationing
in California
AA district manager, was in the office on
business . . J. B. Stine, Garfield, Terre
.
Haute, has returned from his extended vacation
in Wisconsin.
Attending the testimonial dinner from Indianapolis,
held at the Netherland.s Plaza
hotel, honoring the new WB district manager,
J. S. Ambrose, were William Handley, Marc
Wolf, Tom Baker, Roy Brandenberg. Ted
Mendelssohn, and manager Claude McKean
and Trueman Rembusch . exhibitors
were Kenneth Law, Cozy, Argos: R. L.
Hudson sr., Hudson circuit, Richmond; Al
Blankenbaker, Pastime, Richmond, and Earl
Payne, Switow circuit, Louisville.
Theatre to W. F. Hearne
WINFIELD. KAS.—W. F. Hearne of Oklahoma
City has purchased the Oxford Theatre
here from Mrs. T. H. Slothower of Wichita
and has taken over operation of the business.
Mr. and Mrs. Frank West, who had operated
the house for 14 years, are now employed in
Wichita.
Louise Chambers to Court Theatre
WAYNESVILLE. MO. — Dave Forbes, who
with his wife is building a 300-car drlve-ln
on U. S. 66. about half a mile east of its
junction with Highway No. 17 near here,
formerly operated the Court Theatre in
Vienna. Louise O. Chambers of Vienna took
over the operation of the 200-seat Court
several weeks ago.
FCC Grants TV Charter
HUTCHINSON. KAS.—The Nations Center
has been granted a license by the FCC to
operate a video station here on channel 12.
Still pending is an application by Hutchinson
Television, Inc.. to operate a TV station on
channel 12.
MPA Golf Tourney
KANSAS CITY—Kenneth CUrk. for the
second straight year, won possession of the
Rold award trophy In the third annual golf
tournament of the Motion Picture Asj'n of
Greater Kansas City. More than 100 attended
the tournament and stag dinner at the
Mllburn Golf and Country club Monday

. . Paul
CHICAGO
n capacity crowd filled Orchestra hall last
weekend for a premiere showing of Oliver
Vickery's "Soviet Russia." In answer to
queries as to how he got such grimly revealing
films out of Stalinland, Vickery said
it was very simple—when Soviet brass hats
handed him an order (still unfilled) for a billion
dollars worth of high-priority material,
Vickery insisted on having the Kremlin seal
affixed to his papers. That seal got him
all over Russia without trouble. And border
guards at Minsk never even looked at
his luggage!
Abe Sapperstein flew in from Tokyo ahead
of his Harlem Globetrotters, and lunched
with Phil Tj-rrell and Bill Margohs. "The
Harlem Globetrotters," he said, is showing
in the Orient as well as in Europe. The
film was in its second month in Hong Kong.
Abe is planning a sequel . . . DaLite Screen
Co. will have a new push-button automatic
screen in eight sizes ready for the trade
this month. It will be termed the DaLite 5
Star Challenger, says sales manager Gilbert
Heck.
B«n Adelman is handling sales in this area
for the Jam Handy organization. "Rudolph,
the Red Nosed Reindeer," in color, ii being
distributed here by Capitol Films Co. . . .
George Valos of the Valos circuit has returned
from a trip to Greece. His father
Tom will return November 1 . . . The Castle
Theatre, Bloomington, 111., formerly operated
by Great States circuit and now by
Gus Constant, is being remodeled.
. . .
Arthur Willi, veteran RKO talent scout,
has resigned his post after 30 years with
the company Mike Kesna, soundman
for Movietone News, is with the Governor
Stevenson train . . . Lee Koken of the RKO
Theatres concession department was a business
visitor . . . Edwin W. Aaron, division
New
sales manager for 20th-Fox, returned to
York after a conference at local exchange.
Jack Beresin Is Guest
CHICAGO—Jack Beresin, chief barker of
Variety Clubs International, was guest of
honor at a luncheon-meeting held Thursday
(16), in the Congress hotel.
Starts Havana, 111., Drive-In
HAVANA, ILL.—Kerasotes Theatres of
Springfield, operator of the 460-seat Kaye
and the 580-seat Lawford here, has started
construction of a 400-car drive-in on Route
78 south of town. George Kerastotes, president,
said a contract for the screen tower
and RCA sound and projection equipment,
speakers and post, etc., has been given to
the St. Louis Theatre Supply Co.
More than half of the feature films produced
In India in 1951 were made in the
Bombay area.
CHAIRS REBUILT IN
YOUR THEATRE
By Experts in Their Field
Write for Quotations
Cbkago Used Chair Mart
829 So. Stale St^ Chicago 5
Two Commonwealth Men
Win 'Steel Town' Prize
KANSAS CITY—J. D. King, Commonwealth
city manager at Lawrence, and Shelby
Bourne, booker for Commonwealth here, were
J. D. King Shelby Bourne
trying this week to find a way to divide the
Henry J automobile which they won in a
"Steel Town" promotional contest set up
by Universal and the Kaiser-Praser Corp.
At the time of the contest and the playing
of "Steel Town" in Lawrence, Bourne was
manager of the Patee Theatre, where the
film played.
Winners in the promotional contest were
announced last week by U-I and Kaiser-
Fraser and King and Bourne were named
first-place winners in group five, one of the
divisions set up for the contest. The five
divisions were set up according to population
classifications—500.000: 100,000 to 500.-
000; 50,000 to 100,000; 25,000 to 50,000, and
under 25,000.
Famed Trianon Ballroom
Goes on Auction Block
CHICAGO —Auctioneers' hammers, not
throbbing drums, beat out the rhythm at
Chicago's famed Trianon ballroom recently.
After 30 years, the cradle of music
and romance went on the block. If sold,
possession was to be given up at the end
of November.
In 1922, two brothers, Andrew and William
Karzas, longtime theatre owners on the
south side, opened the fabulous place. Paul
Whiteman's orchestra was the first attraction
on a $25,000 bandstand. The first night
saw Mrs. Potter Palmer, queen of Chicago
society, and Gen. John J, Pershing lead the
grand march as the $1,500,000 "wonder ballroom"
was opened for dancing.
The Karzas brothers also were one of the
first theatre circuit operators in Chicago
area. Their first houses were the Woodlawn
at 63rd and Cottage Grove, the North Center,
on the north side and the State at Hammond.
To Enclose Drive-In Ramp
HARRISBURG, ILL.—Olin J. Ingram,
owner of the Harrisburg Drive-In, contemplates
the enclosing of one of the ramps to
permit year-around operation.
EVERYTHING FOR THE THEATRE
St. Louis Theatre Supply Company
Arch
Hosier
3310 Olive Street. St. Louis 3, Mo.
Telephone JEflerson 7974
'^QOSO-SOOQ-O^HOOOa-SOOOC
ST. LOUIS r
T ester Bona, Warner manager, is preparing
. . .
things for the Salute to the Will Rogers
memorial drive, which will be opened October
27 at a meeting of all exchange branch managers.
Salesmen will place scrolls in the
theatres of this territory. The drive is to
continue to Christmas day The wife of
Joe Lyman, owner of the Princess Theatre,
White Hall, 111., died in a hospital at Jacksonville,
and the daughter-in-law of Hugh
McGregor, owner of the Ritz in Areola and
the Oakland in Oakland, 111., died of poho
after a short illness.
Exhibitors seen along Filmrow: Judge
Frank X. Reller, Wentzville; Bill Collins, De-
Soto; John Rees, Wells ville; Herschel Eichhorn.
Mounds; Keith Coleman, Mount Carmel;
Ollie Lessing, St. Charles and Paul Horn,
Mrs. Georgia Pitner, wife of
Jerseyville . . .
Harry Pitner, owner of the Strand and Uptown
in Fairfield, 111., returned hom»e from
St. John's hospital here . Quante,
a chief clerk for the Prunty Seed & Grain
Co.. was married at St. Anthony's Catholic
church here Saturday (18) to Miss Catherine
Volk, daughter of Mr. and Mrs. Christian
Volk.
Edith Bryant of Maplewood won the $3,750
jackpot of the "Know Your Movies" t€le-
,
phone quiz operated via radio station KWK
by Fanchon & Marco-St. Louis Amusement
Co. Carl Mclntire, the F&M movie reporter,
breaks in on various KWK programs throughout
the day to place a phone call and asks
questions regarding pictures shown in F&M
first run theatres. Miss Bryant answered the
qualifying question and won $25 and some
theatre tickets. Then came the $3,750 question:
"What is Susan Hayward's screen name
in the 'Snows of Kilimanjai-o?' " and promptly
replied, "Helen." Miss Bryant said she "had
just read it in a movie column." A new jackpot
of $500 was immediately started by
'
the
circuit. The amount grows at the rate of
$250 per week until someone comes up with
correct answers.
Larry Goodman Appointed
For Filmack Promotion
CHICAGO—Larry Goodman has been appointed
promotion manager for Filmack
Trailer Co. in the Chicago office, according to
Irving Mack, president. Goodman, who will
assist Lou Ki-avitz, Filmack's advertising manager,
in the company's advertising-sales division,
was a staff writer for the Film Daily in
York for the past four years. He served with
the Fifth army overseas during World War II.
E. A. Prinz, 80, Dies at Macon, Mo.
MACON, MO.— E. A. Prinz, 80, fat!ier of
Leroy and Edward Pi'inz, motion picture
choreographers, died recently at a hospital
here. He had conducted a dancing academy
for 59 years before poor health forced him
to retire in 1950. The elder Prinz was one
of the best known residents of St. Joseph
and it's estimated that 60.000 youngsters
learned dancing and etiquette from him. He
was a frequent visitor to Hollywood and had
a wide variety of acquaintances. He maintained
to the last his champion.ship of the
waltz.
54 BOXOFFICE :: October 25, 1952

MULTIPLE TAX THREATS HOLD
FLORIDA SESSION SPOTLIGHT
Hugh Martin Sr. Requests
Better Deal on Films
For Small Towns
JACKSONVILLE — The
multlpIe-horncd
uixatlon threat, allCKed dlscrlnilnalloii by
ome distributors aKaln.vt .small-town exhibitors
and the need for improved industry public
relations occupied the attention of the
opening sessions this week (20,21) enthusl-
Lstlc convention of tiie Motion Picture Exhibitors
of Florida.
Following a brief opening appeal by President
Maurice Hensler for continued progress
in Industry unity, Bolivar Hyde Jr. explained
the 1952 campaign for the Will Rogers Memorial
hospital in Saranac Lake. N. Y.. for
unfortunate members of the industry.
All theatres are being asked to keep canisters
on candy counters or at the boxoffices for
contributions by patrons. Hyde stressed that
this is a charity for the film industry's own
benefit.
STAnTS ON HOME FRONT
Good public relations starts right at the
boxoffice. Mike Simons of MGM said, declaring
it takes only a few minutes for a cashier
or doorman to run away many dollars in
patronage.
Citing the fact that motion pictures are
uitermittently under attack by many organizations,
despite the fact that both the quality
and morality of films are better than
many publications which feature nudity,
Simons declared the exhibitors must protect
their rights through education and good public
relations, convincing the public that the
theatreman is a trustworthy member of the
community in every respect.
There is a three-pointed tax menace shaping
up on the local Florida legislative scene,
LaMar Sarra, attorney for Florida State
Theatres and counsel for the Motion Picture
Exhibitors of Florida, warned. He listed the
three points as follows;
1. Some revisions of the state sale.' tax
act are being sought to reduce the number of
exemptions. Sarra pointed out exhibitors
succeeded in obtaining exemptions in 1951 on
admissions less than 40 cents, film rentals,
on popcorn sales of 50 cents or less, and on
all single sales of less than 11 cents. The
latter exempts soft drinks selling at ten cents.
CITIES
NOW RESTRICTED
In addition the act now prevents muncipalities
not now levying an exci.se tax on admissions
from putting on such a tax.
Sarra emphasized the necessity of the
above exemptions to exhibitors. "We must
fight relentlessly to retain all our present
exemptions," he said.
2. Cities again are seeking, as they have
the last three sessions of the legislature, a
general enabling act which will give them
unlimited taxing power, including the right
to levy taxes on all business and transacions,
including amusement admissions.
Since this would affect all kinds of business,
Sarra urged exhibitors to discu.ss the
(Continued on next page)
Sidelights on Florida Convention
JACKSONVILLE— Sidelights on the Motion
Picture Exhibitors of Florida convention:
About 50 wives of the delegates were entertained
with a delightful luncheon Monday
noon at the Lobster Hou.se— the "skyline
restaurant." The restaurant Is located on the
south side of the river where Jacksonville's
entire skyline is In full view. Located between
the two bridges. It also affords a
delightful view of the rivers, ships and all
waterfront activity which was of unusual
interest to those from the inland.
Each guest was presented a Farrlngton
jewel case. Mrs. Carl Carter was in charge
of the arrangements.
• • *
Registrations opened Sunday afternoon.
Starting at 5 p. m., Wil-Kin Theatre Supply
was host at a cocktail party.
Dave Prince won the $25 door prize presented
at the beginning of the Monday business
sessions. The 25 dollar bills were attached
to an artist's easel. Roy Smith of
Seminole Supply Co., the Tampa Theatre
Supply Co. and other concerns donated other
prizes. Bill Beck of Five Points Theatre
distributed the prizes.
The Roosevelt hotel convention room was
gaily decorated with scene blowups and
placards on the promising array of new pictures.
ON HONEYMOON—Cbarles W. F.
Bethell and his bride, the former Brenda
Brice, prominent Bahamians, arrive in
Miami aboard a Pan-.\merican World
Airways Clipper from Nassau en route to
a Hawaiian Island honeymoon. They
were married September 29. Bethell.
prominent in Bahamian politics, is a
well-known merchant and sportsman.
The ncwb-wcds were to honeymoon in the
Hawaiian Island for ton days and then
visit New York before retuminR to
Nassau. Mrs. Bethell is the daughter of
Mr. and Mrs. Carl Brice, Windermere,
Nassau.
Hay^^'ood Hanna, who operates a theatre
and a drive-In in Milton, Fla., reported he
expects to keep the drive-ln open all winter
this year again. Milton's closest TV station
now l.s In New Orleanx and Haiuia la
not looking forward with much pleai-ure to
the probable opening of a TV .station In
Mobile In January. Hanna Ls with the Fred
T. McLendon circuit which has theatres in
six .southern states. He has .served on the
board of the Florida association and on the
legislative committee.
Mrs. C. C. Sutton of the Skyvue Drive-In.
St. Petersburg, reports a thrilling plane trip
to the west coast this summer. Mr. Sutton
and their daughter Mary Frances and son
Charles Lee went along. They said their
slackest attendance occurred at the change
of seasons when the winter tourists were
leaving.
Harvey Smith of Atlanta, .southeastern
representative for the Miniature Train Co.
of Rensselaer. Ind., talked to drive-in owners
and operators on the value of playgrounds
and kiddylands. Smith relates he had a wonderful
trip to Jacksonville with Harold Sp>ears
and Jimmy Hobbs in Spears' plane Spears
is an executive of Bailey Theatres. Atlanta,
and Hobbs is Allied Artists manager.
• • •
W. F. Owens, Atlanta, assistant manager of
L. L. Antle & Co., and R. S. Locklair. southern
division manager, demonstrated their
products at the display of their Jacksonville
jobber, Roy Smith of Jacksonville Popcorn
& Candy Co. Their newest item displayed
was a grease trap cleaner of particular interest
to concessioners handling fried foods:
a septic tank activator of particular interest
to drive-in theatres as they are usually out
of the city water district: a grease cleaner
for grills, deep fat fryers and popcorn machines,
and Whitato. an antioxidant which
prevents oxidative discoloration of potatoes,
apples, bananas and any other food or vegeable
which discolors upon being cut.
« • •
The Five Points Theatre had an 8xll-inch
four-page folder on which were 1950 and
1951 figures for March through October comparing
power costs, boxoffice. operating
hours and average temperature. The figures
showed that in the corresponding eight
months after the installation of the Atrkem
air conditioning system the number cf customers
increased and the cost of power was
reduced.
• • •
"I am elated over the success of the convention,"
said President Haiisler. "and feel
the local theatremen. headed by Arv Rothchild,
should be acknowledged for their good
work."
Buford Styles, manager for the U-I office
which opened here the past summer, said "it
is an inspiration to me to see the way everj'-
one is woridng together." Fred Hull. MOM
manager, said it is the t>est convention he
has attended.
BOXOFFICE October 25, 1952
SE
59

Alabama Repeal Chairmen to
District Meetings Before Nov. 75
Hold
Multiple Taxation
Draws Spotlight
(Continued from preceding page)
|
danger with merchants in their cities anci
towns and enlist their help in fighting the
'
proposal.
3. There is a serious effort to place or
theatres by general statute the responsibilitj
of maintaining at the theatre's expense a police
officer within the theatre as a protection
against child molestation.
"The Dade county PTA council now proposes
to request the Florida Congress of Parents
and Teachers in its November meeting
to sponsor such legislation covering all theatres
in the state," Sarra informed. "This I
t
Shown in the photo, left to right, standing: are Davis, Griffin, Watson, Wolfson,
Grimes and Butler. Seated are Waters, Kennedy, Duke Clark, Jackson and Hadaway.
Hadaway
Is necessary to arid Sales Ta.x lo scale prices
Got CONCESSION
in touch EQUIPMENT
with
AND
us SUPPLIES
for o Scole Deal
SPARKS
STANDARD THEATRE
SPECIALTY SUPPLY CO.
COMPANY
PHONE 33 SOPERTON, GEORGIA
action," reported Norris of the
Alabama Theatre in Birmingham.
Theatres, Dothan, No. 3; Roger Butler, Wilby
Theatre, Selma, No. 4; Mack Jackson, Strand,
Alexander, No. 5; C. B. Grimes, Druid, Tuscaloosa,
No. 6; Wm. R. Griffin, Cullman, No.
price, too. Now It's where it
should be and Marksville,
if a scale like this
La„ Theatre
at $89.95 will not make money,
then you don't want scales. Look
at this deal on 1 or 100 scales.
Prices
Reduced!
U.S. fUms continue to be the
j,75oo
most popular
shown in Guatemala.
Cut To Only
$8995
FOR ALL YOUR THEATRE NEEDS
BRADY MOVIE SERVICE
308 N. 26th Street, Birmingham, Ala.
DeVry and Other Drive-In Equipment
Down Payment $14.95
Complete 16mm Film Library
Balonce only
J PER MONTH
16miii Equipment & Supplies 35mm
Or if you prefer to
send cash with your
For over 20 years
order, you may deduct
5 per cent
SERVICE
or $4,50 from the list price, making the
CASH PRICE ONLY
S3545 Scale crated
weiolis 100 lbs.
and
COURTESY
OUR WATCH WORD
Al] prices f.o.b. Soperton and we will
ship to you either express or freight
On s.ilcs In (JcorKia and South Carolina, It CENTURY AND SOUND STRONG LAMPS
BIRMINGHAM — Following an inspiring
address by Duke Clark, who recently resigned
as Paramount division manager to become
special COMPO representative in the southwest,
Alabama congressional district exhibitor
chairman pledged to arrange meetings
with their respective congressmen before
November 15 for man-to-man discussions
of admissions tax repeal.
"Clark outlined in detail the situation as
it stands today and brought to us the full
realization and importance of determined
SCALES
We have just been able to produce
a better scale and reduce the
Present at the session were Locke Bolen,
Jackson, exhibitor chairman for District 1;
William N. Wolfson, Paramount, Montgomery,
No. 2; Rufus Davis jr., Martin-Davis
7; Dan Davis, representing Stanley Rosenbaum.
Muscle Shoals Theatres, Florence, No.
8; N. H. Waters sr.. Waters Theatre Co.,
Birmingham, No. 9; T. E. Watson, Strand,
Montevallo, Secretary-Treasurer, Alabama
Theatre Ass'n; Norris Hadaway, Alabama, and
R. M. Kennedy, Birmingham.
Is Destroyed by Fire
MARKSVILLE, LA.—The Fox Theatre, built
in 1947 at a cost of $50,000, and owned and
operated by the Fox Theatre Enterprises, was
destroyed by fire recently. Wayne Frank is
the manager.
215 E. Washinoton St.,
GREENSBORO, N. C.
219 So. Church SI.
CHARLOTTE. N. C.
action must be resisted."
Hugh Martin sr., of Martin & Cumba
Theatres charged certain distributors whom
he did not name were withholding product'
from small towns in a discriminatory manner.
He explained his 12 theatres operate
in towns which have no daily newspapers.
He contended he had booked several fUms'
from the distributors in question to play
about a month after release, but twice the
dates were cancelled and moved up while
the films were played in nearby towns by
other circuits. Martin said the companies
pleaded they had no prints.
"This discrimination will soon run smalltown
exhibitors Uke myself out of business,"
he said. "All we have left when we do get
the playdates is a corncob with all the com
shelled off."
JACK POT
QUIZ NITE
This is the only proven successful boxoffice stimulant
in the Atlanta territory over the post four
yeors. It is legal, and definitely not a lottery.
Write us for names of exhibitors that you know
who ore successfully using our plan. Equally good
in conventional and drive-in theatres.
Patronage Builders,
p. 0. BOX 1442
Atlanta
• CHANGEABLE LETTERS
• POPCORN WARMERS
• THEATRE BOXOFFICES
Inc.
223 So. Liberty St.
New Orleans, Lo.
CAROLINA NEON
SIGN COMPANY
P.O. BOX 3092 CHARLOTTE, N. C.
CONCESSION
^
M
m
Isslu
Inti
|iit[
'f!
lit
60

I
the
Wit;
lot
J
iOlfl
SOUTHEAST REPEAL CAMPAIGN
STRESSES FACTS AND FIGURES
Duke Clark Lines Up Tax
Fight in Mississippi
And Other States
JACKSON MISS. Tlu' liictual approach
rather than political argumenUs will be made
to Mississippi coMKressmen by exhibitor
groups at conRressional district meetinRs in
behalf of the campaign for repeal of the
federal 20 per cent admissions tax.
Eleven members of the board of the Mi^-
Blssippl Theatre Owners Ass'n met at the
Robert E. Lee hotel here with Duke Clarlc,
recently appointed special representative for
COMPO in the southwest. 24 hours after a
call for a special session was i.ssued by Lloyd
Royal, Meridan, president of the Mississippi
TOA.
Clark, who is working clo.sely with H. A
Cole, also of Dallas, co-chairman of COMPO.
explained the COMPO program for enlisting
the support of U.S. representatives and senators
for admissions tax repeal, after which
Mi.ssi.ssippi board members unanimously
agreed to arrange meetings in each congressional
district of at least ten exhibitors with
the district lawmakers.
TO OFFER SMALL-TOWN FACTS
Several small-town exhibitors will be asked
to bring in actual figures on their profit and
loss
and how much tax each paid during the
last 12 months. The Mississippi Ass'n is particularly
well organized for this campaign
since it recently completed a successful drive
for repeal by the legislature of the Mississippi
10 per cent tax on admissions, effective last
July 1.
It was pointed out that the tax reduction
will save the businesses of small-town theatres
and many problem houses in the larger
towns, and will help the large operator to a
lesser extent since those making money will
pay half or more of the reduction back to
the government in income taxes.
It was agreed at the meeting that congressmen
and senators should be pressed for an
answer in the presence of the ten or more
exhibitors to two questions: ill If a bill to
eliminate the tax is introduced and brought
to the floor, will you vote for it and work for
its passage? (2i Will you use any influence
you may have to get the bill reported favorably
out of the ways and means committee
and on the floor?
UNIONS TO BE INMTED
A rise of 20 per cent in the cost of operalion
and a drop of 22 per cent in gross receipts
makes some action imperative in the
immediate future. Organized labor will be
asked to "go to bat" for the theatres in order
to save jobs that may be lost by theatre
closings.
It was agreed that the business approach
should be used in preference to the "political"
approach. In other words, the congressman
and senator should be shown the facts and
figures to prove that it is sound business for
the government to give up the amusement
tax on motion pictures it is now collecting in
favor of "keeping the goose alive" in the case
of the small business and reap its retui-ns
Shown at the tax repeal M-vsion in Jurk.sun. MKs.. are. left to rlisht. sratrd:
B. V. Sheffield, Teddy Solomon. T. K. "Potts" Williams, .\rthur I^hmun. Dukr (lark.
President Koyat, Stan Taylor, Crosby; Cleo KouIhcII. Standing: .\d Orkin. ( hjrleIendpnhall, attended but wan ah^^nl
when the photo was taken.
Shown at the tax repeal session in Jackson. .Miss., are. left to richt. seated:
George Baillio, Duke Clark, Gaston Dureau and Joe Barcelona. Standing: F. .\.
MacKenna, Vic Maurin, Milton Guidrv, Billy Fox Johnson, .\be Berenson. Don
Strafford, .Maurice Barr and L. C. Montgomery.
from the large operations through income tax.
Meetings in each congressman's home town
were set up to the first week in November
and the committee of exhibitors to handle
each district was appointed. The board members
expre.ssed much optimism and belief that
complete repeal is a definite possibility and
will come as a reward for a concerted effort.
Present were President Royal: Teddy Solomon:
McComb, secretary-treasurer: B. V.
Sheffield. Poplarville: T. E. Williams. Clarksdale:
Arthur Lehman. Jackson: Clark: Stan
Taylor, Crosby: Cleo Boutw^ell, Enterprise: Ad
Orkin, Jackson: Charles Eudy, Houston: John
Williams, Jackson and George French, Mendenhall.
Louisiana Elxhibitors
To Follow Cole Plan
NEW ORLEANS — Exhibitors representing
all the congressional districts in Louisiana
laid out a state campaign for repeal of the
federal admissions tax along the lines of the
program set up by Col. H. A. Cole. Duke
Clark, COMPO representative for the southwest,
explained the program at a luncheon
held in Arnaud's restaurant.
Gaston Dureau. state campaign chairman.
said meetings of groups of ten to 20 exhibitors
with district U.S. senators and representatives
would be organized, at which the
exhibttors would present the facts and figures
on theatre operation as compared to
federal taxes. Dureau said representatives of
the theatrical unions would be invited to
attend the meetings.
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BOXOFFICE October 25, 1952
61

ATLANTA
^harlie Fortson, Wil-Kin Theatre Supply
Co., advises that the Buchanon Theatre,
Buchanon, has purchased new sound and projection
equipment ... A Wil-Kin sales meeting
was held in Atlanta Saturday (11) when
Parmer B. Maxwell, area representative of
the Atlas Tool & Manufacturing Co., manufacturers
of Atlas Colsnack ice cream vending
machine, and Wil-Kin officials closed a deal
to handle the Colsnack on an exclusive basis.
Martin Theatres purchased a Colsnack for
one of their theatres in Columbus.
Hugh Owen, division manager for Paramount,
conducted a meeting for all salesmen
of the Atlanta, Charlotte and Jackson-
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ATLANTA
JACKSONVILLE
Phone ALPine 7887 Phone 5-9227
P. 0. Box 1345 P.O. Box 88
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BOXOFFICE :: October 25, 1952 63

. . Ben
. . Tom
. . H.
. . Joe
. . More
..
. .
,'
;
Midsouth MPTO Confab
Is Under Way in Memphis
MEMPHIS—All roads lead to Memphis next
week as Motion Picture Theatre Owners of
Arkansas, Tennessee and Mississippi holds its
annual three-day convention at Hotel Gayoso.
M. A. Lightman jr., president of Tristates,
said discussions at the convention
would include arbitration, clearances, the
government anti-trust suit, conciliation panel,
Federal tax fight, advertising and selling,
how to cut operating overhead, drive-ins and
concessions. Registration fee for the convention
will be $12 and $6 for wives. Sessions
will be held Monday, Tuesday and
Wednesday (27-29).
The Schedule of events: Monday, 4:30
p. m., board of directors meeting; 7 p. m.,
free cocktail party.
Tuesday: 9:30 a. m.. free breakfast followed
by business session: 12:15 p. m.,
luncheon and business session; 6:30 p. m.,
cocktail party; 8 p. m., buffet dinner.
Wednesday: 9:30 a. m., breakfast followed
by business session: 12:15 p. m., luncheon
followed by business session; 4 p. m., board
meeting; 6:30 p. m., cocktail party; 3 p. m.,
banquet; 10 p. m., dance.
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MEMPHIS
. . .
lyriss Gloria Anne Emerling, daughter of
Mr. and Mrs. Ernest Emerling of Great
Neck, N. Y., and formerly of Memphis, was
married to Alexander James Browm in Great
Neck. The bride's father was manager of
Loew's theatres here for several years
Dover Theatre, a 300-seat house at Dover,
Tenn., was btorned to the ground last week.
Cause of the fire was unknown. It started
in a hotel next door and spread to the
theatre. The theatre was closed for the night.
J. T. Scurlock and Leroy Cherry, owners,
announced the Dover would be rebuilt immediately
and they hope to have it in operation
again in February 1953.
.
. . .
Peggy Elkin is a new stenographer at Columbia
Hill, advertising man for
Universal, was a visitor at the company's
Memphis exchange Melba June Wilson
is the new booker stenographer at U-I . . .
Miss Josephine Jackson, office manager's
secretary at Universal, will be married November
1 at Martin, Tenn., her home town,
to Robert Shurman, Milwaukee.
N. B. Blount, manager, and Neil Murphy,
salesman. Monarch Theatre Supply Co., made
a business trip to Little Rock . Ries,
Warner shipper, celebrated his 15th year with
the company . Donahue, Robert Kilgore
and Travis Carr, salesmen, and Roy
Carter, office manager, all of Paramount,
attended a sales meeting at Dallas.
Mrs. Fannie Baker, Paramount, reports her
husband. Staff Sgt. J. D. Baker, with the air
force in Japan, is on the way home .
Leon Roundtree, Holly, Holly Springs; Mrs.
Valeria GuUett, Benoit, Benoit; Roy Prigmore,
Superba, Charleston; J. C. Bonds, Von,
Hernando; C. J. Collier, Globe, Shaw; B. F.
Jackson, Delta, Ruleville; Mr. and Mrs. U.
Walker. 41 Drive-In, Amory, and R. L.
Osborne, Crescent and Harlem, Belzoni, were
on the Row.
Gem at
From Arkansas came Walter Lee,
Heber Springs and Rice at Des Arc; William
Elias, Murr, Osceola; Moses Sliman. Lux,
Luxora; Lynn Brown, Ritz, Reyno, and J. D.
Shepherd, Rex, DuValls Bluffs . . . Others
from Arkansas were Gordon Hutchins, State,
Corning; Mrs. J. R. Keller and Mi>. R. S.
Bowden, Joiner, Joiner; Henry Haven, Haveti
theatres, Forrest City; Don Landers, Radio,
Harrisburg, and T. A. Shillings, Pastime,
Danville.
Whyte Bedford, Marion, Hamlltoti. Ala.,
and Louise Mask, Luez, Bolivar, Tenn., were
Mrs. Beverly
among visiting exhibitors . . .
Bailey, a new employe at National Tlieatre
Supply, is secretary to C. C. Bach .
R. L.
Bostick, National manager, was on a business
trip to St. Louis . D. Epting,
refrigeration man with NSS, Dallas, was a
visitor
here.
G. Carey of the Stadium Theatre. Carruther.sville.
Mo., was in town . and
more Memphis theatres, both downtown and
neighborhood, are going in for "bank night"
giveaways as a result of a recent police ruling ;
J
that they are legal. Once banned as viola- ;,
tions of the state's antilottery laws, bank
nights are now legal because people may If
*
register without buying a ticket. City Attor-
'
ney Frank Gianotti has ruled.
Joseph W. Holman Sr. Dies;
Orgcmizer of Crescent Co.
NASHVILLE, ALA.—An architect who collaborated
with the late Tony Sudekum in organizing
Crescent Amusement Co. is dead.
He is Joseph W. Holman sr., 62, who died in
his sleep after a heart attack in Zurich.
Switzerland. He and one of his sons, Joseph
W. Holman jr., were on a combination business
and pleasure trip at the time.
The body will be flown back to Nashville for
funeral services and burial.
Holman had what might be termed a fabulous
career. He rose from a parttime office
boy to become one of the nation's bestknown
architects.
All of Crescent's major theatres were designed
by Holman. In the last 40 years it was
estimated that he had designed at least 100.
He was one of the largest stockholders in the jMta
organization outside of the Sudekum family. Mil
Holman began work at 14 in the office of
architect Thomas S. Marr. Although he had
no formal training in architecture, Holman,
in 1909, after only five years with the firm,
was made a full partner. Holman became
head of the firm of Marr & Holman when
Marr died about 16 years ago.
He is survived by his wife, two sons, his
mother and two nephews.
W. Clyde Smith Is Killed
In Automobile Accident
HOT SPRINGS, ARK.—W. Clyde Smith,
manager of the Malco Theatres here for the
last 15 years and a civic leader, was fatally
injiu-ed recently when the automobile he was
driving crashed into a bridge on Highway 88
about one mile east of the city limits. Smith
was brought to the Army-Navy hosiptal, where
he died shortly after the crash.
State troopers said that the theatreman r|
was driving toward Hot Springs when his
car apparently failed to make a curve near
the bridge and plunged into a creek after the
impact.
Smith was a leading contender in this
he w-as
year's Arkansan of the Year contest,
commander of the Warren Townsend American
Legion post, chairman of the state Legion
membership committee, chairman of the
armed forces advisory committee and commanding
officer of the 4026th organized reserve
unit here. He was chairman of the i
County March of Dimes and president of the i
local Horse Show Ass'n. He is survived by |
his mother and one sister.
Most of the motion picture exhibitors in
Iceland prefer U.S. films.
MONARoT]
Theatre Supply, Inc.
Neil
Blount
492 So. Second St
Memphis, Tenn.
LJ
BOXOFFICE October 25, 1953 >53
I
^1
J),

. . Hal
. . Evelyn
. . John
. .
. . Floyd
. . Bob
JACKSONVILLE
IJcilMTt I.. SkiiKRs sr. i> till' new maiiitKiT (i(
. . Lllllaii Parker,
the cvipitiil Thratrc. SkoRK.s formerly was
with Florida Statf Theatres for four years.
The decorations In front of the theatre exploiting
"Tarzan's SuvaKe Fury" has caused
a great deal of comment .
manager of the Brentwood Theatre, traveled
about 4,000 miles during a six-weck vacation.
Mrs. Parker and her sister took a three-week
trip to Bar Harbor, visited an aunt In the
Cat-sklUs and then drove to Niagara Falls.
Later, they took a two-week trip down the
east coast of Florida.
.
. . .
Daniel BaKby. Atlantic Drive-In. was on
vacation . Stanton, who has been Bob
Heekln's assistant manager at the Florida
Theatre since spring, will resume playing the
organ there on weekends Futch.
manager of the Beach Theatre and the Beach
Drive-In, has closed the drlve-ln for the
sea.son. The Beach Theatre will have a Halloween
midnight show The Brentwood
Theatre had a kiddy Halloween matinee the
morning of October 18. Prizes were given by
the Whipple Model Sales and Service for the
funniest, prettiest and scariest costumes.
Roy Smith had a large display of concession
equipment on the mezzanine of the Roosevelt
hotel during the Motion Picture Exhibitors
convention. Smith recently spent several days
in Tampa opening his Tower Drive-In. Poindexter
and Mosely are building a drive-in at
Dale Mabry and Tampa . . . Carl Floyd of
Floyd Theatres, Haines City, was a visitor.
. . Janice Claxton of has
. . Jack
B. H. IVIusleh is the sole owner of the Lake
Forest Drlve-In. His daughter June Faircloth
MGM, Is manager .
been home because of illness. Marlene Bishop
has Joined the booking department .
Galloway, Lippert, Atlanta, called at the Exhibitors
Exchange office . . . Tom Daniels
of the Gainesville (Fla.) Drive-In called at
UA ... A. Addison is the new salesman in
south Florida for UA.
Jiminie Gillespie, head of 20th-Fox exploi-
.
ill . . .
tation for the south, was here making final
plans for the showing of "The Sncws of
Kilimanjaro," which opened in Miami
Wednesday i22i Carter w.xs home
Buford Styles, U-I manager, returned
from a trip to Hollywood where they visited
the U-I studio. Styles and James PYew, Universal
district manager, made a business trip
to Miami.
Irving^ Sochin, short subject sales manager
from the New York home office, was in for a
sales meeting. Besides the bookers, salesmen
Ken Laird of Tampa and Jerry Jernigan of
Qrltkndo attended . . . F. T. Murray, manager
Two Million Fe«t In Slock
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uf branch opcratloiiA from the New York
office, aUo vl.«ltod the local office DorU
Flynn from the cashier's department, and
Dorothy Malda of the booking department,
Lcc Sherwood, Dunn Theatre.
were 111 . . .
Chattahoochee; Rube Joiner, booking a«cnt.
Atlanta; Joe Thrift. Floyd Theatre*, Haltics
City; H A Dale. Liikc Theatre, Lake Butler,
and E. C. KanlarLs. Beach Drlve-In, St.
Augustine, were Row visitors.
Souvenlni will be given and prizes awarded
lor the best costumes at the kiddy Halloween
party to be held at the Ribault Drlve-In .
Ro.scoe Ates and Mel Ferrer made personal
appearances here October 21 to start the
Movletlme In Florida tour. BUI Beck, manager
of the Five Points Theatre, chairman of
the local committee of the Motion Picture
Exhibitors of Florida, sponsored the tour
here. Jerome Courlland and David Wayne
made public appearances here In connection
with the opening of the Community Chest
Red Feather campaign.
Bob Anderson, manager of the Main Street
Drlve-In, announces that a late show will be
held on Halloween. Candy will be given the
children and prizes awarded for the best
kiddy costumes.
New Equipment Installed
CRENSHAW, MISS. — The Rilz Theatre
new Magnarc lamps, Hert-
here has installed
ner generator and tran-sverter and a new
Four-Star sound system. The Riez is a nearnew
theatre which opened here in 1950. Jesse
H. Moore Is owner of the house and explained
that since the theatre is located in a heavy
television area, he felt that the best possible
presentation of films would help overcome
TV competition.
Plan New One-Cent Tax
PANAMA CITY, FLA.—City Attorney Mayo
Johnson has been instructed by the city
commission to draw up an ordinance setting
a one-cent amusement tax on all theatre
tickets. This tax is to be added to the regular
admission charge.
LITTLE ROCK
greater LIUI* Rock nhlMtarm who atteiuled
the futierul uf W Clyde Smith, manacer
of the Mulco and Central theatres at Hot
Sprlngh. Included M S McCord, M J Prunlskl,
BUI Sockwcll, Jim Carbery, Jimmy
Thames. Sam KIrby and Jack Bomar Smith
was killed In an automobile accident near
Hot Springs Tuesday lU). He won the Malco
Showmanship award and placed iiecond In the
C. A. Lick Civic Actlvltle.i award competition
at the nX)A convention here la.st May.
Wren Theatre* announced the appointment
of J w. Woolfolk as manager of the Allied
Theatre at Dermott He replaces John Stage,
who resigned . Peek, owner of the
Garland Theatre, announced Stevenson leading
Elsenhower, 54 per cent to 46 per cent. In
the sale of over 5.000 popcorn boxes depleting
the theatre patron's choice In the current
presidential campaign . Hoff. Omaha,
general .sales manager of the Ballantyne Co.
and president of TESMA, was a vLsltor.
Sam Kirby, owner of the Nabor Theatre
and board chairman of ITOA, Is back at hLs
desk after a two-week ab.sence due to Illness.
florida's fIRST Supply House
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BIRMINGHAM 3, ALABAMA
/j

HART BEATS
IN
By HARRY HART
l^Y FIRST STOP upon leaving Washington
was at Fredericksbm-g, Va., to see Senator
Ben Pitts of Pitts Theatres. He is completing
his 12th drive-in. It will be named
the Pitts Drive-In and will have a capacity
of 225 cars. It is located at Kilmarnock, Va..
and will open about November 1. The senator
has completely recovered from his recent illness
and is working very hard.
At the Peoples Theatre, Roanoke Rapids,
N. C, I saw my friend Lyle Wilson, who is
building a 342-car drive-in at Gaston, N. C. It
will be open about March 1 and is going to
be a very nice situation, according to the
plans.
Wilson has a very interesting hobby. He is
a photographer of some ability and has
some very unusual pictures of his small
daughter on the walls of his office. In addition
to the theatres in Roanoke Rapids, he
also operates the theatre in Warrington.
* » *
At the Center, Weldon, Manager Elizabeth
Ward, a Showmandiser winner, was on duty
with her ready smile. The theatre was immaculate.
Her consistency in advertising and
her personal liking of people makes the
operation of the theatre a standout among
small-town situations.
At Rocky Mount, H. K. McGhee was managing
the Tower Drive-In and he and maintenance
man Foy Bradshaw were getting the
in-car heaters ready for winter operation.
Foy acts as maintenance man at the Center
and the Tower.
McGhee said that next spring the airer
PROFIT WITH KAY!
VICTOR McUGL!
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ATLANTA
MEMPHIS
NEW ORLEANS
THE CAROLINAS
would be a mass of blooms. He had pretty
good luck with flowers this year and laid the
foundation for extensive landscaping.
* » *
Eirwin Stone was at the helm of the Center
and he had the theatre looking very nice.
He said that business was fair, but the dry
weather had cut the tobacco crop very much
in that area.
Manager Cecil Winstead of the Carolina
has a hobby of writing true detective fiction
and has had many of his stories published
in various detective magazines. I found a
unique situation in this theatre. His wife is
projectionist and both of them enjoy theatre
work. Cecil is always looking for ways to
create interest in the product he is playing.
Walter Hamilton, who was managing the
Paramount in Kinston, left there Sunday
(19) to manage the Ambassador and Capitol
in Raleigh for Wilby-Kincey.
* * *
E. G. "Buddy" Hill, who operates the Bright
Leaf Drive-In, Kinston. has a very pretty
drive-in. It is exceptionally well drained and
has a concession stand in front of the theatre
catering to patrons along the highway as
well as theatre patrons.
Charles Broadway of the Broadway Drive-
In, Kinston, treated us to some popcorn and
said that business was only fair as the dry
weather had cut crops and money in that
area. He said he hoped that the peanut crop
would help business pick up later on. Charley
also showed me the new concession building
which he recently opened.
A. B. Huff jr. had returned from dinner
and he showed me around the remodeled
Caj-olina where a 50-ton air conditioning
system was installed this summer. The theatre
has one of the prettiest powder rooms
that I have ever seen anywhere. The theatre
has been redecorated and looks like a brand
new house. Huff said the Paramount was in
the process of being remodeled and redecorated.
The space between the seats has been
widened. The Oasis will be remodeled and
made as modern as possible. Huff also said
his father's health had improved a great deal
the last few months.
* * *
There will always be an argument as to
who got to Wilmington first—me or the torrential
downpours that accompanied my arrival,
but I found Bill and Anna Thrush at
the Park Vue Drive-In where they have a
home on theatre grounds. They also have a
new baby named Robin. It is theu- second
boy. The first one, named after his father,
is now going to school. The Thrushes took
Kay film salesman Bob McClure and us out
to a seafood dinner and then told me of plans
to complete the twin drive-in originally
planned when the Park Vue was started.
There is a pretty new concession stand at
the Park Vue.
Mi.ssed seeing Carl Dobbins of the Carolian
Theatre, who was in Greensboro. Also
missed Irwin Rouaik of the Wrightsville
Beach Drive-In as he was at a Kiwanis meeting.
Several other showmen friends of mine
were out of town.
* * *
At the Ocean Breeze Drive-In, Ocean
Beach, S. C, Manager Frank Martin was
on deck. He is intensely interested in show
business and never lets an opportunity pass
to learn more about it.
W. C. Evans, who built the new Flamingo
Drive-In, Myrtle Beach, S. C, told me that
he had sold his radio station KMMO in
Marshall. Mo. He also owns WMRX in Myrtle
Beach, as well as the Starlite Drive-In, Bennetsville,
S. C. The Flamingo has been open
for a couple of weeks but there is a lot to do
to get it fully completed. All of the landscaping
has to be done.
H. B. Meiselman of Meiselman Theatres,
Charlotte, told me about his new drive-in,
the Flamingo, a 500-car situation at Laurinburg.
which opened October 10.
Meiselman said it was a de luxe job with
some really nice ideas incorporated for utility
and beauty.
* * *
E. Y. Neil of the Palmetto Drive-In, Florence,
S. C, and the Sylvia Drive-In in Sylvia,
N. C, said he is planning to build another
drive-in very soon, but he is not ready to
disclose the location.
Phil Wicker of Standard Theatre Supply
Co., Greensboro, was at Washington attending
the meeting of the society of motion picture
and television engineers.
Lawson Rankin introduced me to Hugh
Heath of Clarksville, Va., who was in the
Standard office purchasing supplies. Heath
has just completed a drive-in at Clarksville
and plans to add a swimming pool to it.
E. R Medd, North Carolina
Theatre Man, Passes Away
ARDEN, N. C.—Ernest R. Medd, former
theatre owner and manager, died at his home
recently after an illness
lasting several
weeks. He was 57.
Medd began his show
business career as a
projectionist with S. A.
Lynch at Asheville,
N. C, about 1312. In
1927 he joined Saenger
Theatres, Inc., and
helped install sound in
the Clarksdale, Miss.,
theatre where he was
manager. He became
E. R. Medd advertising and display
manager for Dr. R. S. Beam Theatres at
Lumberton, N. C, in 1931 and six years later
went to Crescent Amusement Co. at Nashville
to open the Roxy Theatre in Gallatin,
Tenn. He was with the Everett Enterprises
of Charlotte when he went into service in
World War II as a specialist in photography
with the Navy department at Washington. He
became assistant chief of the hospital motion
picture unit of the Red Cross at Atlanta after
the war.
For several years prior to his death he
operated the Fort Shuford antique shop and
museum here.
He is sm'vived by the wife, a son, Gerald,
and a granddaughter.
Guatemala City Grosses Large
The motion picture gross receipts in 1951
for Guatemala City were $1,448,687.
'^1
E6
BOXOFFICE :: October 25, 1952
I

I
.fi
I
Two Repeal Sessions
Held in Oklahoma
OKLAHOMA CITY — Additional support
Jor the repeiil of the 20 per cent federal
amusement lux wiis assured at two separate
meetings held Monday (20) In the Second
and Sixth congressional districts.
Three candidates for Congress from the
Second district were present at a meeting
held at the Country club In Vlnlta. This
was the first state meeting In which It wivs
necessary to Invite rival candidates. Charley
Procter. Muskogee. Second district chairman,
.said:
"It was evident that the smaller exhibitors
were effective In their pleas for tax relief.
The three candidates seemed Impressed with
the distress pleas."
"All of the 25 exhibitors present testified
to the need for repeal. I consider our meeting
a grand success because each of the candidates
pledged himself to write a letter
stating their opposition to continuation of
the tax. Ed Edmonson. Democrat: Edward
E. Easton. Republican, and the Independent
candidate expressed their opposition."
A similar meeting was held in Sayre for
the Sixth district, with George Stovall. chairman,
presiding. Congressman Page Belcher
had already pledged himself by letter for
elimination of the tax. but the meeting was
arranged so exhibitors could have a personal
contact to relate their story directly to Congressman
Belcher.
Meanwhile. 350 Oklahoma exhibitors plan
to show a special trailer prepared in protest
to the soldiers bonus bill and an increase
In sales tax. The two measures will be voted
on November 4. The first showing of the
trailer will begin October 26.
Louisiana Exhibitors
To Follow Cole Plan
NEW ORLEANS — Exhibitors representing
all the congressional districts in Louisiana
laid out a state campaign for repeal of the
federal admissions tax along the lines of the
program set up by Col. H. A. Cole. Duke
Clark. COMPO representative for the southwest,
explained the program at a luncheon
held in Arnaud's restaurant.
Gaston Dureau, state campaign ch.iirman.
.said meetings of groups of ten to 20 exhibitors
with district U.S. senators and representatives
would be organized," at which the
exhibitors would present the facts and figures
on theatre operation as compared to
federal taxes. Dureau said representatives of
the theatrical unions would be invited to
attend the meetings.
Trenton Theatre Damaged by Fire
TRENTON, TEX. — Fire destroyed the
Trenton Theatre here on October 10. The
lo.ss was estimated at $5,000. Homer Gentry
of Whitewright Is the owner and manager.
SELL YOUR THEATRE PRIVATELY
Largest coveraae in U.S. No "Net" tistinps.
Higliest re|]utation for know-liow
and fair dealiiiQ. 30 years experience including
exhibition. Asli Belter Business Bureau,
or our customers. Know your brolief.
ARTHUR LEAK Theotrc Specialists!
3305 Carutli, Dallas. Texas
Tileuliones: EM 0238- EM 7489
CONFIDENTIAL CORRESPONDENCE
BOXOFFICE :: October 25, 1952
INVITED
Exhibitor at Mabank Reports Tax
Is Margin Needed to Stay Open
Hrrr arc some more Jottinos bu Frank
Bradley, correspondent at Dallas, following
a trip through the Kaufman-
Corsicana area.
Jack Harris, who ha.s been managing the
Texas Theatre In Kaufman. Tex., recently
reporUs the local newspaper editor Is very cooperative
with regard to theatre and amu.sement
Items, giving liberal space to recent
surveys reported by Texas COMPO. Harris
likes to work up special merchandising ideas
on one or two good pictures a month, and
consistently uses .several 40x60s In front of
the theatre on coming attractions.
R. Q. Coleman. Matex Theatre. Mabank.
reports that he has been in show business In
his small community of 988 people for 17
years this month.
"Business has been pretty rough recently."
he reports and showed me his last month's
check book -showing that he went into the
red considerably. "Sometimes I think it is
a thankless job running a theatre in a small
community. Add to the politics of a small
community, the fact that we have been hard
pressed in recent years to even meet current
expen.ses. The repeal of the 20 per cent federal
admi-ssion tax will mean the difference between
staying open or closing In Mabank."
I had a long discussion in Corslcana with
Interstate's city manager, Dave Yates, who
was managing the Ideal Theatre there while
Banks Lyons was on a vacation in south
Texas. The severe drouth over a two-year
period was taking a severe toll in community
morale and business conditions. The cotton
crop has been a failure for the third straight
year.
Young spoke about the fine results and
lasting impression left by Jack Jack.son.
Texas COMPO speaker, when he addressed
the Rotary club in Corsicana earlier in the
year. Said he would like to have another
speech after a year has elapsed.
Frank Sheffield. Interstate treasurer, was
at the Palace Theatre and invited me to see
Crosby's new picture, "Because of You,"
which had a full house.
Harry Conner, Ritz Theatre, Dawson, a
town of 1,155 persons, also owns the drugstore
and pharmacy there. I asked him a
few questions about the tall i20 to 30-foot)
television antennas seen very conspicuously
froin the highway as one turns into the town.
He said there were 25 to 30 sets in town and
his experience was that these people stayed
home for two months after piorchasing their
sets and then began coming regularly to the
theatre again.
J. J. Jantz, owner of the Frost Theatre.
Frost, was quite proud of the BOXOFFICE
Showmandiser award for January 1950, which
he had hanging in his boxoffice. He was concerned
about the feelings in a small community
toward the theatreman and was seeking
a forceful way of demonstrating the importance
of a theatre to the other merchants
without closing. He had wondered about having
a Texas COMPO speaker address the local
Civitan club.
Met Wayne Young at the Texas Theatre,
Hillsboro, who said he had a good organizasw
tlon fur uperutliiK Utc RlLz. Tcxun and Hill
Drlvc-In.
J. M. Tobola of the Best Theatre In West
Kald the two current wcckcnd.i .should ni.ikihl.s
top grovscs for the year which norriuiU:.
would coa%l-st of the traveling Mexican cotton
pickers, but not no thi-n year. The crop wa.s
poor and xmall and only a few extra hands
were around thl.i year.
"The new cotton cutter Li eliminating u Uj*
of the help required to pick cotton In previous
years," he .said.
West Is largely populated by Czechoslovaklans,
as the buslne.ss names Indicate. A.s
a result Tobola has to advertise In two papers,
the English newspaper and the Czech paper.
"Other operating costs are way up over five
years ago. and yet It Is Impossible to Increa.se
my gro.ss business by raising prices.
That is why the 20 per cent amusement tax
Is such a burden," he said.
In Waco, C. H. "Buster" Scott, manager
of the Orpheum Theatre which was running
"The Story of Robin Hood." reported: "Had
a rough afternoon i
Saturday i with a full
hou.se of young people who .seemed much
friskier and rowdy than they normally are."
Terry Hutchins has been managing the
Rivoli Theatre, Waco, for Abe Levey again
after two years In the army, mast of the
time m Germany. "It was quite a startling
contrast to return to hot and dry Texas
after 18 months of wet and cold, but I'm glad
to be back," he said.
C. R. Lemke, Crystal Theatre, Waco, recalled
the Texas COMPO star tour through
Waco on the evening of October 11 a year
ago in which thousands of persons jammed
the main street to make the greatest turnout
in the history of that city.
Complimented C. H. Stewart, city manager
for Interstate, on the "Fall Festival" cutouts
at the Waco Theatre. Stewart asked about
Wallace Walthall, recalling the successful engagement
of "Birth of a Nation" in Waco
some time back. This showing received added
publicity on the front page of the paper
when the large Confederate flag was stolen
during the night from the marquee.
Abe Levy, who owns the Strand, Texas and
Rivoli. said he was happy to have a good man
back on the job. referring to Terry Hutchins.
CHELSEA.' OKLA.—Jesse Cooper jr. has
purchased the Lyric Theatre here, according
to E. M. Freiburger. Dewey, Dewey, Okla.
.SERVICE CO^'
125 HYDE ST. Sanfrancisco l^alif.
GERALD L. KtltSKI^miES.
71

!
|
j
j
'
i
MAKE a
NOW for
DATE
'o5»p»^"^^ ??^T,
""""^"J*?'"'"
SHOWMNSHIP
PfOOCTKWS
CAPABLE OF
FVAVItC AS
MWr AS
FOUR DRIVE
IN Rl«S
IN A Uft^riR
SITUATION
DAY AND
TOP
QfOSSES
AROUND OKLAHOMA
By WESLEY TROUT
^HE continued drouth in the southwest is
hurting business in general. However, a
good rain would help some and would make
everybody feel better. The bumper crops last
summer (in Oklahoma) will help to offset
the poor prospects this fall. Theatre grosses,
so far, have kept up to about normal, so exhibitors
tell me.
* * •
The Perry Theatre, Perry, under the capable
management of John Terry, is doing
very nicely. It is a very neat and attractive
theatre that is a credit to this community.
Terry keeps every thing clean and comfortable
for his patrons. He also operates the
Ritz.
* * *
Fred Rogers has purchased a ten-acre tract
a few miles out of McAlester and will build a
modern drive-in. This will make three driveins
for this thriving little city. Business is
reported fair in this part of the state by exhibitors
here and there.
* * *
A new modern drive-in is scheduled for
Pryor by Mrs. Fred Allred. It will be ready
for opening early next spring. A spacious
concession stand, projection room and latest
in sound and projection equipment will be
installed. Drive-ins in this vicinity have
done very well this summer, so say exhibitors.
* « *
The Convention Hall, Enid, has scheduled
several national dance bands and one traveling
roadshow play for this season.
* * *
Bill LaBarthe, owner of the Grand Theatre,
Pond Creek, is a live-wire showman. He
keeps his theatre in tip top condition in every
respect. Many years ago he was a projectionist
in Texas and this experience has
come in very useful many times in keeping
his equipment in first-class condition. I
have had the pleasure of seeing several
programs at his theatre and found the sound
and projection equal to any theatre in a
larger city. When you visit Bill, you will
always find the latch-string on the outside
and the welcome mat at the door.
*^ * *
I want to thank many exhibitors, film
salesmen and others who have been writing
me many nice, newsy letters that are sincerely
appreciated. And thanks go to my
friend Jack Bradley, representative for
Alexander Film Co., for his news items, and
to
many others.
gets out and sells his shows to the citizens oil
this nice little town, and they appreciate hisj
'
programs by good attendance.
* * *
Another progressive showman is Ralph,
Drury, skipper of several downtown theatres
{
in Tulsa. We had the pleasure of meeting
him and his charming wife awhile back at ac
exhibitors' meeting in Enid. How are things
over your way, Ralph?
I hope to soon accept
your invitation to visit you and other theatremen
in that region.
Interstate Offers $10,000
In Election Contest
DALLAS—An attractive list of prizes worth!
$10,000 are being offered theatre patrons by|
the Interstate circuit in a presidential straw!
poll and election contest being conducted in|
their theatres beginning October 1 to November
3. according to John Q. Adams, executivel
secretary for Interstate.
Prizes are based on ability of patrons
predict closest the combined popular vote fon
both presidential candidates. Ballots are cast
in theatres. Contestants are not required
purchase an Interstate ticket to participate,^
or to be in an Interstate house to win.
Second, third, fourth and fifth prizes will*
be selected in the same manner. The firstprize
is a 14-day expense paid trip to Washington,
D. C, and New York during the presi-
dential inauguration, $500 in cash and a 1952
'
four-door sedan. The second and third place
prizes will be 1952 Pontiac four-door sedans.
The fourth place winner will receive a $1,000
U.S. defense bond, and the fifth place finalist
will get a $500 U.S. safety bond. Interstate
will pay the 20 per cent state gift tax.
The theatres will post the results of the
j
straw voting from time to time.
$100,000 Fire at Sasakwa, Okla.
SASAKWA. OKLA.—The Sasakwa Theatre
here was destroyed in a fire which did damage
estimated at $100,000 to several places
of business on Main street October 10.
Westerns-Features-Serials
Tower Pictures Co.
HAROLD SCHWARZ
302 S. Harwood Si. Dallas 1. Texas
Phone RA-7735
Another exhibitor I want to take my hat
off to is Dana Ryan, operating a theatre in
Pawnee. A very progressive exhibitor who
FOR SALE
ATTRACTIVE DRIVE-IN THEATRE
425 speakers. Steel tower with aportment. Only
one in fast growing town between Dallas and
Fort Worth. $85,000. Terms, $35,000 down.
"JOE" JOSEPH
3405 Milton Dollos, Texos
Phones LO-5707 or LA-9437
BUFFALO COOLING
Two Million Feet in Stock
SPEAKER CABLE
Without Priority
2 Conductor No. 17 AWG Solid Copper Flat Porallel
Construction Rodent Resistant Non-water Absorbent
Jacl

. . Mrs.
DALLAS
/-•hiirlKi K. Darden of Associated Popcorn
Distributors reports thiit A. L. Lawson.
brother or Dan and the late Harry Lawson,
was appointed Houston representative for
Associated, effective October 15. Dun and A. L.
Law.son will cover the Houston territory together
In the next few weeks. Darden drove
to Beaumont and then to Houston for the
SMU-Rlce game. He reported .seeing L. N.
Crim Jr. and Bob Hartgrove and their wives;
Irving Cohen, purcha.slng agent for Jefferson
Amusement Co.; Forrest White and his
.son. and Jack Bryant, executive director of
Dallas Variety Club.
Julius Gordon, president of Jefferson
Amusement Co.. Beaumont, was In New York
on business with Bob Parks. Jefferson Amusement
Is building drive-ins at Henderson and
Jacksonville.
Duke Clark left for Oklahoma and Arkansas
for foUowup work in connection with the 20
per cent federal admissions tax campaign.
H. A. Cole, Pat McGee and Clark will attend
the meeting in Memphis of district chairmen
of the repeal campaign for Tenne.ssee at 8 p. m.
Sam Berry of NTS here was
October 26 . . .
proud recently to learn that his nephew, Roy
Gentry, assistant to the president of Coca-
Cola Co., Atlanta, was host to a visiting
dignitary from India. Sapuran Singh, an official
on .special duty from India's ministry of
food and agriculture. He also reports his
niece. Ellen Windsor of Woodville, Ga., won
a state 4-H Congress baking contest in Atlanta
with her cherry pie, and received a
$150 scholarship and will represent Georgia
In the national 4-H rUib contest In Chicago
next February,
Seen alone Fllmrow: Cranvllle Cox Jr.,
Cry.stal. Gilmer; Ben Darby, Village Drlvc-In,
Ennis; J. L. Groves, El Rancho, Vernon; Fred
Smith, New Theatre, Rogers; J. H. Hotchkl.ss.
Palace, Sllverton; Dr. Clyde Vaught. Presidio;
C. W. MaUson. Dixie. Rockdale; R. B Kerbow,
Boyd; J. M. Tobola. Best. West; Martin Larmour.
National, Graham; T. C. Klrkcsey.
Gem. Rasebud; R. J. Huddleston. Alvord; Carl
Bencfield. Victory. Amarillo; Frank C. Gardner.
Plaza. Balrd; Mr. and Mrs. Arthur Caywood.
Texas, Brady; John Craln. Capitol. New
Braunfels; Chester Sandldge, Village. Fort
Worth; Elmer Bisby. Alba; B. G. Partln. Ea.st
Tex. Cushing.
In from Okluhuma were Claude Tliorp.
Gem of Ryan; Mr. Hlghtower, Terral, and
J. C. Ferrell, Fort Gibson . C. W.
Mat-son suffered a second recent automobile
accident last week when a rear tire blew out
and her automobile overturned. She suffered
severe but not permanent injuries.
Fire Razes 400-Seat Rico
EAGLE LAKE. TEIX.—Fire razed the 400-
seat Rice Theatre building here October 8,
causing damage estimated at $65,000. Owner
H. C. Johnson estimated the lo.ss of the
equipment and furnishings at $30,000. exclusive
of that to the building.
Three new theatres were opened in Guatemala
during the first half of 1952 and four
others are being built.
ATTENTION DRIVE-IN OWNERS!
COMPLETE CONCESSION BAR
Individual
STAINLESS
Units All
STEEL
Uniformit7 of design adds attractiveness
and aids in the increase of sales.
Assembly includes Selmix Dispenser
Heads, Complete Cretor Popcorn Machine
ond other units.
Units may be purchased individually or
in a group. Delivered and installed 30
days after order is
placed.
Write for information!
Sure it's hot NOW!
But Winter's
on the way!
And before your patrons cool
toward your drive-in
see Southwestern about
"LITTLE
INFERNO
IN-CAR
HEATERS!
M
And you had best see Southwestern soon'
You can't keep up the crowd without heat for
their cars. Smart owners use Southwestcrn's
"Little Inferno" In-Car Heofers to supply
that heat. It's easy to buy. Costs only $32.00
for the 110 volt operation unit consisting of
2 hooters and a bracket with down light;
S3600 for the 220 volt operation unit. It's
easy to install. Once wiring's in, it's only
minutes before o unit is ready for customers
And it's easy on the pocketbook in operation.
Like all the best of theatre equipment, you'll
find the "Little Inferno" IN CAR HEATERS
at cither location of
308 S. HARWOOD ir DALLAS, TEXAS
vt. P.O.BOX 2207 « PHON[ RI-6134 ^
DiHributon for
Southwestern
Theatre Equipment Co.
Pop Corn Machines
EQUrPMENT WAREHOUSES
DISPLAY SALES
ASSOCIATED WAREHOUSE. 1209 CommFfo.
HOUSTON— 1209 Commexr
Houxon
OKIA, THEATRE
BEAUMONT— S50
SUPPLY CO.. 629 W. Ciond. Oklo. Cily
SOUTHEASTERN
LUBBOCK— UOS «..nuf A
EQUIPMENT CO.. 214 S. LIbcMy, Ne. Orleani
Mom SltMl
SAN ANTONIO- M«.r(hanri ond FloftI
2010 Jackson
Dallas, Tcxos
PRospccf 3571
1622 Austin
Houston, Texas
CApifol 9906
BOXOFFICE October 25, 1952 73

i
Wlieh l/cu Veetia
SPECIAL TRAILER
'GOOD' and FAST
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FILMACK
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THE "JACK" $ $
f^

I
I
dent
. . . Esther
. . Roy
. . There'll
Annl*
No Reply at Midweek
To Minneapolis Park
MINNEAPOLIS— Up until midweek. Ben
Delnard, coun.scl for the de luxe 1.100-senter
suburban St. Loul.s Park, had hud no notification
from any major distributor that hl.s
demand for day and date first run availability
for the showhou.se with local downtown
houses would be met. If distributors do
not comply by Friday i24), Delnard Theatres
will bring court action.
The St. Louis Park, owned by HaroU Field
and Harold Kaplan, Is now In the 35-day
slot. The Delnard demand followed Its rcpeutt'd
unsuccessful efforts to obtain 28-day
availability, the earliest position after the
first run.
Distributors have granted the St. Louis
Park permission to bid competitively for
pictures with the Uptown, a Minnesota
Amusement Co. neighborhood house located
less than two miles distant and which has
28-day availability regularly. Such an arrangement,
however, is
has told
the distributors.
"unjustified," Delnard
Hold Funeral Services
For Mrs. A. H. Blank. 70
DES MOINES—Funeral services for Mrs.
Anna R. Blank, 70, wife of A. H. Blank, presiof
Tri-States Theatre Corp., were held
October 17. Burial was in Glendale cemetery.
Tri-States theatres in Des Moines and elsewhere
throughout the territory were closed
until mid-afternoon on the day of the funeral.
Mrs. Blank died at Iowa Methodist hospital
October 15.
Active pallbearers were Jerome Greenebaum
and Irving Heller, both of Burlington;
Ralph Blank of Omaha: Harry Warren of
Tucson, Ariz.; Edward Goldman of Des
Moines and Fred Teller of Hastings, Neb.
Honorary pallbearers were Harry Ginsberg,
Joseph Brody, Sam Abramson, Harry Marks,
Dr. Walter Bierring, Alfred Boldes, Sidney
Mandelbaum, Clarence Marco, Dr. Clement
Sones, Dr. James Downing and Herman
Brown, all of Des Moines. Also, Sam Horowitz
of Chicago; Edward Ruben and Harold
Field, both of Minneapolis, Minn.; Eugene
Blazer of Omaha; Walter Rosenfield of Rock
Island, III., and William Gehring, Walter
Gross, Al Lichtman and Leonard Goldenson,
all of New York City.
Fox Theatre Patrons Get
Passes on Birthdays
SIDNEY, NEB.—The new Fox Theatre here
celebrated its first anniversary with a week
long celebration. Manager Elmer Haines, as
a birthday featui-e, made a "reciprocity proposal"
to his patrons: "Attend the new Fox
during Birthday week. Register and give
the date of your birth. When your birthday
rolls around the theatre will send you a free
ticket."
Several other theatres and an industrial
promotional publication have asked for more
details on his proposal. TTie Sidney Telegraph
devoted columns of space to the anniversary
story, a picture of Haines, along with
detailed reviews of all the birthday week
offerings and many photos from the films.
Censorship is not strict in Iceland and no
film was reject:ed in full last year.
MINNEAPOLIS Business of Ivanhoe'
II Iwul a yrur aKo a Mrxiiaii plcturi'. "Wild
Boys of the Streeti." was part of n twin
bill at the Pan here at 76 cent.i top and
attracted practically no attention. But lo-st
week the same film under a different title,
"The Young and the Damned," returned to
Minneapolis and played the World at $1.20
top. At the art theatre It fared very well at
the boxofflce.
Dick Dynes, RKO city sale.sman, took a
vacation to attend the Minnesota-Michigan
football game at Ann Arbor and spend a few
days In Chicago . be a hot time
in the old town next Saturday nigh' when
the Northwest Variety Club holds Its dance
In Its Nicollet clubrooms. It's the evening of
the MInncsota-Iowa homecoming football
game here and plenty of celebrating, along
with good dance music and other entertainment,
is in store for those who attend. Tickets
are 50 cents each.
. . .
.
U-I has two releases spotted into downtown
Minneapolis: "The Stranger in Between" and
"Because of You" Gertrude Guimont,
Warner office manager, vacationed in Chicago
H. Haines, Warner division
manager, was here with Art Anderson, district
manager . . . The Minneapolis World
landed "The Stranger in Between" on competitive
bids.
The Warner exchange will spearhead a
testimonial sales drive for District Manager
Art Anderson January 11-17. Charlie Jackson
has been appointed drive captain for this
U-I Manager LeRoy J.
territory . . . While
Miller was the company's guest in Hollywood,
salesman Pat Halloran sat in the driver's seat
for him. Miller was due back Monday (27)
Eeitman, secretary to Ted Mann,
circuit owner, is back on the Job after touring
France, Switzerland, Belgium, Italy and
England.
Although grosses are off, Sidney Volk. circuit
owner whose interests include one of the
nation's most beautiful suburban theatres,
the Terrace, feels "there's no reason to do a
Johnnie Ray." He believes the boxofflce will
stage a comeback after election d.iy . . .
Harry B. French, Minnesota Amusement Co.
president, went to White Sulphur Springs,
W. Va., to attend the annual meeting of
United Paramount Theatres executives.
Name Carl Schwanebeck
PERRY, IOWA—Carl Schwanebeck has
been named new city manager here for
Pioneer Theatres. He fills the vacancy left by
the resignation of Art Farrell. Schwaneback
was assistant manager of Perry theatres for
more than three years until being promoted to
manager of the two Pioneer houses in Sac
City.
To Construct Iowa Falls Airer
IOWA FALLS, IOWA—A drive-in is being
erected by the Iowa Falls Amusement Co.
near town on Highway 65. It will be the first
airer in the vicinity, and if weather conditions
permit all the work will be completed
this fall, according to I. C. Jensen, manager.
The company purchased the ten -acre site In
1949. Space for 500 cars is planned.
Nearly 200 in Omaha
OMAHA—The Stat* Theatre ecllpced all
other flrnt ruai oa "Ivanhoo" got olf to a running
.start In It* flr«t week by nearly doubllns
regular returns. "The Quiet Man" wbj. a
crowd-puller at the Omaha PtnaJ du>.s of the
Ak-Sar-Ben rodeo cut In on the first part of
the week's run.
'AvefOflo It 100)
Omoho— Th« QuM Man Rep, 120
Orpheum—Some Co«i to Coll*«« 'Ult S«ihr and
Solnl Ann* lU Ij .
90
RKO Brandon— Suddan F«ar RKO), 4 clovi ?nd
wk
. Oeklar (RKO), AlteglMny Uprhtna
(RKOi. 3 •^oy^ 100
Slote— lvanho« MGW) 19$
To,vr> Tomohowh Ttrrilory LiA), King o* IK« WIM
Mori.1 Coli; ln>l

. . . Lewis
. . Dean
. . Charles
. . Don
. . Filmrow
. . Football
—
OMAHA
\xr E. "VVally" Snyder of Hastings, projec-
. .
tionist, was ciiosen fourth vice-president
of the Nebraska State Federation of Labor
at the convention in Norfolk , Clyde Cooley,
secretary of the Omaha lATSE, was re-
. . . Ras
elected as secretary of the Nebraska State
Ass'n of lATSE Locals at the Norfolk session,
a position he held several years ago
Anderson, Universal shipper, underwent an
operation last week.
Rich Wilson, MGM salesman who has been
fighting a siege of arthritis over a month,
was back in the office but will be unable to
cover his territory for a while. He's still on
crutches . . . Janet Townsend, MGM office
manager's secretary, was ill with the flu . . .
Joe Scott, 20th-Fox manager, attended the
funeral of Mrs. A. H. Blank at Des Moines
Cole, former booker at U-I, has
completed two years of army duty and is back
at his old job. Barney Rosenthal, who has
been holding Cole's position, may go to Des
Moines . . . Mrs. Gladys Erie, MGM cashier,
and her husband vacationed in Minnesota
and got in some pheasant hunting.
Mort Ives and Joe Weiss of the Co-Op
Booking Service, were among the state's
hunters who found the going tough in heavy
undergrowth . Lorenz, MGM shipper,
has left the hospital after an operation,
but he is still convalescing at his home.
.
Jack Renfro, Theatre Booking Service, and
Mrs. Renfro visited theii- old home towns
of Great Bend and Hugoton, Kas. . . . Leland
Mischnick, until recently with the Minnesota
Amusement Co. as city manager at Sioux
Falls, S. D., visited on Filmrow. He is a
former manager of the Dundee Theatre. He
has accepted a position with RCA at Sioux
Falls
. Wattonville, assistant shipper
at MGM, and Irene Kosiut, of the Paramount
staff, were to be married October 25
at St. Francis church Campbell,
owner of the State at Central City, is back
from Rochester, Minn., where he underwent
a sinus operation.
Paramount Manager M. E. Anderson and
salesmen Jack Andrews, Bill Harmon and
Linn Pitts attended a divisional sales meeting
in Chicago . . . Cliff Shearon, Genoa
exhibitor, and Roy Warfield, his partner in
the Gordon Drive-In at Sioux City, got their
limit of ducks in the Warfield blind on the
The Variety Club has
Missouri river . . .
scheduled an Armistice eve party at the
Blackstone hotel.
.
The Plains Drive-In has been closed because
of increasing cold weather at Sidney,
Neb. Many others in the territory have closed
or are operating on a one change, weekend
basis visitors included R. E.
Brown, Marian, Iowa; Mrs. Waldo Waybille,
North Bend: Edward Osipawicz, Correctionville.
Iowa.; Bob Kruger, Sioux City; Bob
Fridley, Rockwell City and Ida Grove, Iowa;
Ed Kugel, Holstein, Iowa; Gary Vandenberg,
Sioux Center, Iowa; OUie Schneider, Osceola
and Shelby; Jim Travis, Milford; CUff
Shearon, Genoa, and J. B. Holden, Pisgah,
Iowa.
William Miskell, Tristates district manager,
was one of the busiest men in town last week.
As chairman of the pohce civil service commission,
he headed a group of Omahans who
attended a national meeting in New York.
Miskell had to rush home to don the robes
of Cardinal and play one of the leading roles
in the annual Ak-Sar-Ben coronation ceremony
for King Ak-Sar-Ben LVIII and his
Queen in the Court of Quivera. The ceremony
at the Coliseum is a highlight of the
fall social season in Nebraska.
Redecorate Strand in Leon, Iowa
LEON, IOWA—The interior of the Strand
Theatre here is being redecorated by Manager
J. E. Michael. New Acousticon board
has been placed on the walls and at the rear
of the auditorium and the color scheme is
being changed. Michael says the acoustics
will be much improved after the work is done.
DES MOINES
Toe Jacobs, Columbia manager in Omaha,
Mrs. Jacobs, and Iz Weiner, Universal
i
manager in Omaha, visited their respective l|
offices here last week. They also attended I
funeral services for Mrs. A. H. Blank . .
Foster Blake, Universal division sales manager,
was in town . . . Mary Lou Vaughn,
Columbia inspector, has resigned . . . Myrtle
Bechtel, Warner cashier, is spending her twoweek
vacation visiting her family in Florida.
She will also fly to Cuba before returning
home.
.
. .
. . . Returning from
M. J. Hogan, traveling auditor, is currently
working in the Warner office here . . Warner
.
salesman and bookers are preparing for
the Hal Walsh week drive, January 11-17,
1953 games took several Filmrowers
out of town over the weekend. From
Republic, Mr. and Mrs. Paul Webster, Mr.
and Mrs. Kenny Weldon and Mr. and Mrs.
Sam Eaton drove to Iowa City for the Iowa-
Wisconsin game . JoAnne Hoffman, former
Republic secretary, visited her family
while home from Iowa State Teachers college
for the weekend
Paramount meetings held in Chicago recently
were Don Hicks, manager; Johnnie Winn,
office manager, and Kenny Bishard, Chuck
Elder and Pearl Robbins, salesmen.
Several anniversaries were celebrated in
the Paramount exchange last week. Chuck
Caliguiri and Mrs. Prances Boys both had
wedding anniversaries, and Dorothy Van
Buren celebrated her second year with the
Paramount office. Employes had ice cream
and cake in honor of all three occasions . . .
Clinton's only outdoor theatre, located two
miles northwest of the city on Route 136,
ended its season October 12. The Central
States Theatre began its 1952 season on April
16. Another drive-in, the Corral, Webster
City, closed October 14 . . . The Isis Theatre
in Webster City, which has been closed Sunday,
Monday and Tuesday during the summer
months, will now operate seven days a week.
A single feature attraction will be presented
the first three days of the week and a double
feature Wednesday through Saturday.
Matinees will be held Saturday and Sunday.
Mr. Exhibitor
Are you going to protect your interest with a drive-in
theatre? Then see us. We will save you money in the
long run! The average salesman selling equipment
is interested in sale of equipment only. We have
supplied equipment to more Drive-In Theatres in
Iowa than any other one company. We help you
pick out your land, we have an engineer to help
supervise your contractor on building, and our own
Engineer installs equipment. We assure you that
we can help you save money. OUR Service Man will
service your equipment ^vhen you need it.
No contract
lor service needed.
DES MOINES THEATRE SUPPLY GO.
?!21 High St. Phone 3-6520 Des Moines, Iowa
Both Politics and Polio
Blamed for Gross Dip
MINNEAPOLIS — Bennie Berger, North
Central Allied president, blames the current
boxoffice weakness in this area on the
national political campaign. "There's so much
vital interest and importance on the air now,
in connection w^ith the election, that many
people's time and attention are being diverted
away from the movies." says Berger. He is
confident that after the election grosses will
shoot right back to recent higher levels.
Harry B. French, Minnesota Amusement
Co. president, attributed the slump in part
to the polio epidemic which has been exceedingly
severe in most parts of the territory.
26 Drive-In Closed for Season
JANESVILLE, WIS.—The 26 Drive-In near
here closed for the season with "Deadline
U.S.A." and "Last Ti'ain to Bombay." according
to Manager Fontas Georgiades.
Eleven motion picture studios are in operation
in Spain with a total of 27 stages.
<
75 BOXOFFICE ;; October 25. 1952

I struction
! way
t
'
. . Joe
. . Ditto
. . Mr.
Circuit Officials Meet
Opponents of Drive-In
CHESTON. IOWA -Officials of the Com-
[iioiiwcHlili ThfiUie Corp. met recently with
about 20 of the Crcslon residents who hiid
iRiu'd a petition protesting location of the
ompany's proposed drlve-ln theatre at the
.Id fairgrounds property.
Plans for the new theatre were explained
by R. M. Shelton, vice-president and general
manager; Jack Braunagel. manager of the
!rlve-ln division; M. B. Smith, division man-
.ucr. and Earl Douglass, manager of the thcitres
In Creston. Shelton explained that the
'onimonwealth company had operated theares
In Creston for more than 15 years. He
aid the company Is Interested In the city and
iipports Its civic projects.
"Someone Is going to build a drlve-ln theitrc
In Creston." Shelton told the group. "We
made our plans when we learned other Interests
were planning a drlve-ln theatre here.
The company's purpose Is to protect its heavy
Investment in its other theatre properties in
Creston." Braunagel said the company operates
high-type, clean drlve-ln theatres. It
has 20 in operation at the pre.sent time. He
said It Is planned to build the theatre proper
at least 400 to 500 feet from the Townline
road.
D. W. Harper, one of the petitioning group,
.told of the slow development of the residential
districts In the northern part of Creston. He
said the street are narrow and that traffic
o and from the theatre would create a traffic
problem in these residential districts. Other
objections were to noise from the traffic.
Others who spoke and asked questions objected
to the dust such traffic would cause.
The theatre officials replied that the amount
of dust now coming from the streets in the
irea also would be objectionable to the drive-
11 theatre and it would be abated. There wa.s
onslderable discussion at the meeting and
I he theatre officials said they plan to discuss
the matter further with the objecting group.
A permit to construct the theatre has already
been granted the theatre group.
Work Begins on 400-Car Ozoner
FORT MADISON. IOWA—The new Fort
Madison Drive-In will be opened April. Conof
the 400-car theatre is now under
on eight acres of land on the north side
of Highway 61 at Baxter's corner. Herbert K.
Hogland is the owner. Hogland operates a
theatre at Genoa, Ohio.
When you Veed a
SPECIAL TRAILER
\
'GOOD' and FAST
GOOD OLD DEPENDABLI
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CHICAGO S, 1327 S. WABASH AVE.
NEW YORK 36, 630 NINTH AVE.
M\LW AUKEE
. . .

—
Ideas still
pay!
Anyone can find
ideas,
but successful exhibitors
make ideas work for tfiem*
whether you create, collect
or adapt ideas, the main
thing is to keep them stirring
to build business for you.
From Cover to Cover —
BOXOFFICE Brims with Helpfulness
*One exhibitor collected BOXOFFICE
Stories on Children's Shows, and has
boosted matinee business 100% by
adapting them for his own theatre.
As never before, better methods pay good
dividends in show business. Men in high
places and men in low places all have
learned that it pays and pays to promote pictures—every
day in every way . . . For good
ideas in the news and in the service departments,
read and use each issue of
BOXOFFICE
Nine Sectional Editions — To Fit Every Distribution Area
78 BOXOFFICE October 25, 1952

ll
EXCISE TAX VILE AND VICIOUS;
CONGRESSMAN TELLS
Seven Michigan Members
Of Congress Guests at
Convention
UtrriiOIT Till' first congressional luncheon
ever to be held by the Illm Industry in
this area proved a high spot of the Michigan
Allied convention, with seven of Michigan's
present delegation in Congress in attendance.
An overflow crowd of over 200 filled the
Arabian room of the Tuller hotel to hear
Abriim F. Myers present the industry's position,
with emphasis upon the necessity of repeal
of the admissions tax, which at least two
of the congressmen openly and staunchly supported.
Significantly, the two congressmen.
John Dingell and Charles Potter, represent
opposite parties.
President John Vlachos presided, with Secretary
Ernest T. Conlon, a former Michigan
state senator, talcing over as emcee when introduction
of the political leaders started.
GARY MKKRILL APPEARS
An unexpected added attraction was a personal
appearance by Gary MerrOl. star of
"Night Without Sleep," through the courtesy
of 20th-Fox. Merrill had made an appearance
on Friday at the Fox Theatre, and left immediately
after a brief speech because of the illness
of his wife, actress Bette Davis, who
was appearing in a play at the Shubert Theatre.
Congressmen present, besides Dingell and
Potter, were Tbad Machrowicz, George Dondero,
Louis Rabaut, John Lesinski jr. and
George Meader.
The gathering included a number of representatives
of other businesses. The labor
side was represented by Frank X. Martel,
president of the Wayne County Federation of
Labor; Frank Kinsora, president lATSE
Local 199: E. Clyde Adler, president of the
Michigan lATSE. and Clarence Purdy. head
Of the projectionists' local at Ann Arbor.
Among prominent exhibitors introduced by
Conlon were Earl J. Hudson, president. United
Detroit Theatres; Lew Wisper, Wisper &
Wetsman circuit; Adolph and Irving Goldberg
and Charles A. Komer, Community Theatres,
and Trueman Rembusch, past president
of national Allied.
MYERS CITES INCOME
Myers prefaced his talk with the remark:
"I have a close affinity with Congress. I
want to compliment the motion picture industry
of Michigan for honoring themselves in
honoring Congress here today. For free popular
government is centered in the parliament."
The theme of Myers' extensive talk was the
statement that there are cases where "the
collection of admission tax is preventing theatres
from paying income tax." Myers dramatically
departed from his prepared address
(which appears elsewhere in this issue) by
mentioning that he had just received a telegram
from the director of Radio City Music
Hall, New York, stating that the big theatre
Is not one of the few exceptions, as has been
generally reported, to the many theatres making
net profits le.ss than the admission tax.
k
ALLIED
Ik.11
f 1 ^A
Trueman Rrmbush Earl Hudson Charles Komer John Vlarho«
Taking ;in artivi- role in the .Allied of .Michigan I'onvpntion at I>*troil wrr

';
';
'
i
a
1
Tridimension May Come Sooner Than You Think-Snapet, aw
(Continued from Preceding Page)
sioners and others in the field, Snaper said:
"We all are interested in what contributes
to our mutual welfare. People come to a
meeting like this and go away richer from
the exchange of ideas, and the opportunity to
learn what is being done wrong."
Snaper gave a detailed report on Cinerama.
"You are not going to have it in your
theatre for a long time, perhaps never," he
said. "They are working on other systems,
which may be less expensive.
"I'm not easily impressed by anything, but
the now well-publicized roller coaster scene
made me gasp for breath and catch onto my
chair.
"Size will make it impractical for most
theatres, because the screen runs 60 feet between
the two ends. It takes a large personnel
to operate, including six operators—
mixer, a sound man, a projectionist to run
the regular picture and three special projectionists
per shift, with cost for this crew running
around $1,800 a week.
"It is something tremendous. It will mean
a new era in motion pictures if we can get it
into our theatres. We don't know much about
it technically, because much of that has been
kept secret.
"It is not just a matter of putting a new
gimmick into your theatre. It is a tremendous
investment, almost rebuilding the theatre,
and losing about 30 to 35 per cent of
the orchestra seats.
"The great boxoffice advance sale In New
York and the way Cinerama has hit both the
front pages and amusement sections of newspapers
are indications of its great potential
for the theatre and the show patron.
"As to quality, indoor closeups are vague.
We are used to looking at motion picture
closeups, and these are twice the size.
"But this may be compensated for by the
fact that sound follows the action, which
is tremendously impressive. I did not even
realize the sound of standard films seems
to come from one place until I went to a
regular theatre presentation and checked it
after seeing Cinerama a few days ago.
"I'm certain you are going to have theatre
television in your theatre before you have
Cinerama," Snaper predicted.
Other methods of tridimensional presentation
were given considerable attention. He
referred to a system, using prisms in front
of the regular projector, which could be presented
on two projectors instead of on a
single unit with an intermission necessary at
the end of the reel, as with present Cinerama.
Other systems, including the one produced
by Arch Oboler, which requires use
of colored glasses, were mentioned briefly.
"Tridimensional films—not necessarily Cinerama
itself—are a definite possibility for
the motion picture theatre." Snaper concluded,
reminding exhibitors that the development
may come much sooner than expected.
Mentioning that he had seen early
Cinerama two years ago and was not much
impressed, yet "all of a sudden these things
are here." He indicated that similar sudden
surprise development may occur with
some other process.
Myers took up Snaper's theme, and referred
to the important part taken by Allied in inducing
equipment companies to bring out
a sound system costing under $3,000 When
talking pictures were first introduced.
"When a new idea is brought forward, the
first models are always the most complicated.
Then a process of simplification sets in, until
you get down to something useful," Myers
said.
Commenting that "it's wonderful to have a
man like Ernest T. Conlon as executive secretary
of Allied," President John Vlachos introduced
Conlon, who covered briefly a number
of important organizational details.
When Conlan mentioned Congressman John
Dingell of Detroit, Myers interjected that
"he has always been one of our strongest
friends on the house ways and means com-
\
mittee," noting that Dingell came out/
strongly against the admission tax.
}
Ray Branch, Michigan's representative on
the National Allied board, spoke briefly on
industry problems.
Richey, the director of exhibitor relations for
MGM, for many years was manager of Michigan
Allied before going into the distribution
field.
"A lot of changes are going on in the business.
We are in a market that is not easy,"
Richey told the audience. "Exhibitors have
a real problem—and the contrast between
classes of pictures is great. The current vast
difference between big and average pictures
at the boxoffice presents a tremendous prob-,
lem for the man keeping a theatre open 365
days a year.
"There are a few signs of optimism in the
business outlook, and "Detroit is apparently
one of the places that holds out longest.
Employment here is up, but business is not."
He cited as an example of a state that has'
shown a substantial pickup in business, because
of the emphasis upon Movietime and
because "they have done a good job of reselling
the American people."
A real hazard to the exhibitor exists in the«|
coming of color television, Richey admonished,
but admitted it would be five to six
years away. "This is a time for planning
and transition," he advised, noting that there
will be "rough going ahead."
'.
"Arbitration," he said, "may point to a
better way to do business. Many good men
have worked hard on it.
"MGM in particular, as typical of film
companies, is making changes in its policy.
We as a company have cut corners in to-
day's market, and yet keep the quality up;
there are many changes in type of exploitation
today and MGM is turning from slick
paper magazines to newspapers and the direct
approach."
Rembusch also spoke on 16mm competition.
Sidelights on Convention of Allied of Michigan
\
il
m
DETROIT—Sidelights on the Allied convention:
Abram P. Myers, veteran Allied general
counsel and national board chairman, was
introduced by Michigan President John
Vlachos as "Mr. Allied." In return, Myers
drew attention to the presence of "Mr. Republican"
(Senator Taft) in the press section,
insisting your scribe is a double for the
Ohio statesman.
National Allied President Wilbur Snaper
drew signs of reminiscence when, referring
to a "thumbs-down" policy on an exploitation
move that took a little trouble upon the
part of exhibitors a few seasons ago, he remarked
that the reason given was, "We've
made too much money!"
Myers, answering a question on arbitration
rules under the new proposed plan by veteran
MGM Manager Frank J. Downey,
quiijped; "There is a doctrine of atonement.
They who sin must pay. Our film brethren
are in their present position (in losing certain
advantages under the new plans) because
oi what they have done in the past."
Snaper snapped that "any time you have
an. exhibitor in front of you, you have an
audience—or you're his audience."
Henderson M. Richey demonstrated the
faultless memory for which he's noted when
he came to the stand to speak and had to
admit ignorance of even the name of Allied
President John Vlachos. After Vlachos introduced
himself, "Hen" was able to come
back with, "You have the theatre at Flat
Rock."
Bill Wetsman, son of pioneer exhibitor
Frank Wetsman, is making his debut in the
film business, learning the ropes of booking
with Dan Lewis, W&W circuit booker.
Walter Collins, Warner booker, has offers
from every club on the Au Sable for his
hunting prowess. He went bird hunting up
that way and got his limit when veteran
nimrods like Sam Barrett and Frank Wetsman
couldn't find a sparrow.
George Smith, owner of the Lyric at
Lapeer, was in Osteopathic hospital at Flint
following a heart attack.
Ray Forman of Oxford was able lo make
the Allied meet this time since it didn't
interfere with deer hunting. He commuted,
while Mrs. Smith stayed home to open the
show.
Jack Schuyler was the Upper Peninsula
representative at the gathering. Dave Newman
of Cooperative proved legal training pays
off when he made the 11th at a ten-man
John Dembeck of Cooperative squired
table.
Congressman John Dingell, who was in poor
health.
Ted Rogvoy, theatrical architect, appeared
with a cane, the result of a misbehaving
sacroiliac. Bill Schulte, circuit owner, renewed
acquaintances in his first public appearance
since his accident nearly two years
ago.
Commercial exhibitors were represented in
the lobby and other rooms of the hotel by
Tom Allen of United Film Service, who was
much in evidence with special prizes for
attendants at the various gatherings.
J. J. Devine, assistant to the president
of Alexander Film Co., operated the "Oasis
of Good Cheer" on another floor, assisted by
Gus E. Christian, Harold J. Mulnix and Bruce
W. Cameron.
Joseph Lenahan was on hand for Mills
Mutual agency, and T. C. Spencer of Cleveland
had a much-appreciated display of
Coca-Cola's new selective Selmix soft drink
fountain unit.
1
80 BOXOFFICE October 25, 1952 I

Poro)
'^i
Ivanhoe' Soars to 300
In Detroit Opening
Di: rUOIT— Bu.sliu'.s.s staRcd a neat comcbutk
generally this week, with the opening of
"Ivanhoe" sendlnK the boxofflce score clear
to the top.
(Average \% 100)
Adami— Ivonho* (MGM) 300
Fo«—AMignment— Porli (Col), 2nd wk 70
Modiion The Mfrocle ot Our Lady of Fotlmo
(WB), 3rd wk 120
Michigan—The Crlmion Pirate (WB). Cripple Creek
(Col), 2nd wk 100
Polms-Statc—One Minute to Zero (RKO); Feudin'
FeaU (AA), 2nd wk 95
United Artnti—The Quiet Mon iRop), 3rd wk 90
'Kiliinanjaro' Packs
Hipp at Cleveland
CLEVELAND—"The Snows of Kilimanjaro."
opened to SRO weekend business at the Hippodrome
with all three balconies of the 3.500-
seat house filled and a boxofflce waiting line.
The advanced scale was no deterrent. The
third week "The Quiet Man" was exceptionally
good, hitting 160 per cent at the Ohio
Theatre on a moveover from the State, where
the picture held two weeks. "The Crimson
Pirate" came through with a satisfactory 125
at the Allen. Fine weather and the usual competition
prevailed.
Allen—The Crimson PIrote (WB) 125
Hippodrome The Snows of Klllmon|ara
(20th-Fox) 275
Lower Moll The Stronger In Between (U-l)....100
Otiio—The Quiet Mon (Rep), 3rd d t wk 160
Palocc—Beware My Lovely (RKO): Models, Inc.,
(Irtipcrial-Mutuol), 3 doys; Annie Oakley (RKO);
Allegheny Uprising (RKO), 4 doys 70
Stofe—Becouse You're Mine (MGM) 105
Stiilman Coribbeon
[ 1 20
Tower The Kiss of Death (20th-Fox); The Street
Without a Nome (20th-Fox) 105
'Ivanhoe' Continues
In Cincinnati Lead
CINCIKNATI—"Ivanhoe" continued to lead
the downtown parade with 125 and was held
for a third week.
Albcc— Ivanhoe (MGM), 2nd wk 125
Capitol Hurricane Smith (Para) 100
Grond Night Without Sleep (20th-Fox); Red Snow
(Col) 95
Lyric Just for You (Poro), 2nd d. t. wk 110
Poloce Assignment— Poris (Col) 100
OldNewsboys Day NovJ 7
For Cincinnati Variety
C7INCINNATI—Arrangement* are being
made to make the Old Newsboys day November
17 for the Variety Foundation for Retarded
Children the greatest event In the history
of the Cincinnati tent.
Committees were appointed and preliminary
plans laid out at a meeting la.st Friday
(17) of Variety Club officials, members of
the Hamilton County Council for Retarded
Children and representatives of the Cincinnati
Enquirer and radio and television stations.
TTie Enquirer Is sponsor of the event
along with the Variety Club.
Rabbi Michael Aaronson, blind veteran of
World War 1. who is president of the Council
for Retarded Children, told the group that
help Is desperately needed by the handicapped
youngsters, and only recently has
much progress been made in Hamilton
county in their care.
The Variety Club recently adopted the
Council for Retarded children as Its major
charity project.
Vance Schwartz, chief barker, conducted
the spirited session. His co-chairmen in the
Old Newsbays day campaign are Herman
Hunt and Phil Fox.
Heads of the committees are:
Publicity—Willis Vance, exhibitor, and
Mildred Miller of the Enquirer staff, with
Harry Hartman of WCPO. as radio chairman.
Noah Shechter as newspaper chairman,
William Onie and Louis Wiethe as
theatre chairmen, and Sol Parkins television
chairman.
Old Newsboys—Hoyes McGowan, Berlo
Vending Co.
Zoning and distribution—Rex Carr, Theatre
Owners Corp.
Transportation—Peter Gerhart.
VancF Schwartx Phil Fox
Neighborhood .sales—Mrs. Sam Wetsji and
Mrs. Harold Moss.
Advance pledge.s— Robe Shor and Jim
Wright.
Accounting, receipts and pledge form.s—
Pete Palazolo, Profe.s.sor William Wood and
Dave Staadker.
Membership—Saul Oreenberg and Bob Mc-
Nabb.
Speakers bureau—Godfrey Stevens, city
education department.
All Cincinnati theatres will be asked to
run trailers and put up lobby displays on the
campaign.
Jack Beresln, Variety International chief
barker, and William C. McCraw. executive
director, were guests of the local crew at a
luncheon in the Netherland Plaza here last
week.
"The Cincinnati tent of Variety Is the
second oldest t€nt in the organization and is
to be congratulated on its recent decision
to sponsor the Hamilton County Council for
Retarded Children," he said.
ij
•I
Oriole at Detroit Sold
To Become a Church
DETROIT—The Oriole Theatre, west side
house operated for two decades by the Wisper
& Wetsman circuit, has been sold to be
converted to a church. This is approximately
the eighth local house to find use as a
church in the last two years, continuing a
trend that goes back at least 30 years in remodeling
of older theatres.
Wisper & Wetsman continue to operate
the Linwood-LaSalle, located only a block
from the Oriole, long one of the clo.se.st opposition
situations under a single ownership
In th« city.
Build Toledo Drive-In
TOLEDO—Construction has started on a
new drive-in at Reynolds road and South
avenue in Adams township for the Jesse
James Enterprises, Inc., headed by Harold
James. Contract for the .screen tower has
been awarded to the Theatre Equipment Co..
Toledo, which is owned by Al Boudouris.
Thirty-eight documentary films produced
in India in 1951 were released in both 35mm
and 16mm sizes.
Akron Liberty Reopens
On Three-Day Policy
AKRON—The Liberty Theatre, shuttered
most of this year after the Highland circuit
terminated its lease, reopened Friday (17)
under new ownership and a new policy.
Max and Charles Schneier will operate the
house on a three-day policy.
They will offer a hillbilly stage show each
Sunday and action films on Friday, Saturday
and Sunday, nrst stage show on Sunday il9i
featured the Bailey Bros, and their Happy
Valley Boys from the WWVA Jamboree, giving
four shows a day.
Some art films are being planned, with
"The Art of Love" due November 11-15. The
new operators have remodeled the house, constructing
a 30x14 stage with dre.sslng rooms
below, new floodlights and reupholstered seats
where necessary.
Move Levin Cincy Office
CINCINNATI--The central division office
of Jack H. Levin A.ssociates, Inc., has been
moved into a large office at 2430 Central
Parkway. H. H. Daniels is the division director.
'Houdini' Premiere Asked
For 'World Magic City'
DETROIT—A call for holding the world
premiere of Paramount's "Houdini" at Colon,
Mich., was issued by Helen Bower, film
critic of the Detroit Free Press in a lead
article on her page Wednesday (15>. Idea
was given a casual suggestion by Miss Bower
some months ago. but is now given added
force with a report of production progress
on the film.
Reason for the Michigan premiere is the
annual conclave of magicians at Colon, home
of the Percy Abbott "Magic Factory" and
residence of the great magician Blackstone,
which has given the town the name of the
Magic Capital of the World.
'Ivanhoe' Breaks Record
DETROIT—with local show business generally
still Just doggedly holding the ground
against depression levels, the Adams Theatre
popped up with a new house record over last
weekend for the well-promoted opening of
"Ivanhoe." The picture broke all house records
for a weekend, running about 25 per
cent ahead of "Quo Vadls." Film settled down
for the week to 300 per cent of normal business
by current standards.
BOXOFFICE October 25, 1»52
81

-
'
Varied Career Gives
For Successes of W. E.
LOUISVILLE—W. E. Carrell sr., orphaned
at the age of 14, now heads one of the
largest theatre equipment houses in this
area, the Palls City Theatre Equipment Co.
During his career in the film industry, he
has been an exhibitor, manager, part-owner
of a film company, salesman and part-time
actor. He has also served as a newsreel and
commercial cameraman. In heading a theatre
equipment concern, Carrell has almost
run the gamut in the industry.
He began his business career at 14 when
he left Campbellsville, Ky., for Louisville and
obtained a job as a millinery salesman for
$4 a week. He progressed in salary and
ended up staying with the organization until
he was 18.
With savings accumulated from his first
job, Carrell began his first venture in the
film industry by purchasing the S&P Film
Co. After five years of successful operation,
the first of many heartbreaks hit Carrell.
A fire destroyed all the assets of the company.
He then opened a small office upstairs
over the current Rex Theatre, eventually
building up a complete line of theatre
equipment and film. Increased business
forced the new company to move to larger
quarters. But along came the 1929 depression
and once again the Carrell ball of success
was deflated.
After a short stay in the west, he returned
to open another equipment office with the
help of Col. C. B. Blake, owner of the Savoy
Theatre. The outfit grew and the Falls
City Theatre Equipment Co. was born. In
1936, Carrell acquired a three-story building
at 427 South Third St. The space includes
a large .showroom, offices and an auditorium.
In 1937, Carrell planned a grand opening
in his new quarters. Exhibitors from four
states were invited. The day of the reopening
also became the day of the famous
1937 Louisville flood. Many of the exhibitors
were unable to attend and the opening was
a complete flop, according to CarreU.
The latest misfortune took place in September
1951. Burglars made off with $5,000
worth of equipment.
Carrell has a large repertoire of stories
concerning the growth of the industry. Carrell
says he installed the equipment and ran
MAIL IN DATES
TODAY
ALBERT
DEZEL'N<
831 S. Wabash .CHICAGO
NOW BREAKING
ALL RECORDS 'i
-S UM/TSHOWS
ART OF LOVE
BEDKOOM DIPLOMAT
BIRTH OF LIFE
'BURNING QUESTION
'SIUIKGVICEMT
HOW TO TAKE A BATH
Background
Carrell
W. E. CARRELL
it for the premiere showing of "Birth of a
Nation" at the Macauley's Theatre. He also
helped organize Courier Journal Pictorial
News in a tie-in with the Alamo Theatre and
the paper. He took pictures of the famous
Floyd Collins cave accident, showing progress
of each day's activity.
He also advises that he was with the first
group to take pictures of the Kentucky
Derby and run the film on a screen the
same night.
In addition to running his company, which
serves all of Kentucky, southern Indiana
and Ohio, and Tennessee, Carrell is very
active in local and national circles. He is a
member of KATO. Nationally he is a member
of the board of directors of the Theatre
Equipment Dealers Ass'n. He has attended
every convention the association has held.
He is a member of the coast guard reserve,
the Fall City's boat racing association
and a member of the Optimists and Elks
clubs. In recognition of his outstanding
services to the state and community, he was
presented a Kentucky colonel's commission
at a recent dinner in Frankfort.
In addition to handling theatre equipment,
his company serves as an outlet for
all types of visual aid equipment. The
company also maintains a large motion picture
and still camera department as well as
having one of the most modern drapery
fabricating departments in the south.
Auction Dayton Mecca
DAYTON—The Mecca, neighborhood house
built in 1913 on West Third street, is being
auctioned off. For a time before being darkened
the house was open only on weekends.
Also dark is the Elite on Ti-oy street.
Industry Men Speak
Before Film Council
CLEVELAND—The Motion Picture Counci;
of Cleveland had a group of prominent industry
members as speakers at its opening fal!
I
meeting Thursday (16) in the Higbee lounge
with its new president, Mrs. William G. Sullivan,
presiding. Speakers represented both
distribution and exhibition and all stressed
the boxoffice value of the council's constructive
program of cooperation in spreading interest
in motion pictures.
Ernest Schwartz, president of the Cleveland
Motion Picture Exhibitors, complimented the;
council and especially its past president. Mrs.
Ethel Brewer, for establishing a spirit of|
cooperation and understanding between the!
theatre managers and the council, which represents
the theatre patrons. Mrs. Brewer wasi
praised for establishing children's matinees in ii»[
{
a majority of neighborhood theatres and forjj2, "i
checking theatre vandalism by assigning
members as watchdogs of behavior at the
Saturday matinee performances.
Ted Barker, Loew's Theatres publicity director,
told the assembled members and guests
about the forthcoming outstanding Loew's
productions which deserve public support, and
Jack Silverthorne, Hippodrome manager,
speaking in behalf of Dick Wright who was
out of town, performed the same service in
behalf of Warner pictures.
Marshall Fine of Associated Theatres circuit
discussed some of the present-day theatre
problems and Alan Ruben, Vogue manager,
asked help in reducing theatre vandalism. He
especially asked council members to restrain
children in the use of pea shooters and sling
shots that are causing inestimable damage
to screens as well as presenting a definite
hazard to other children.
Frank Murphy, Loew's Theatres division
manager who was unable to attend, was
absent host to council members at a showing
of "The Quiet Man," now in its fourth week
at the Ohio Theatre.
Install Five Screens
DETROIT—Five installations of new RCA
Synchro-Screen have been completed by
Ernie Forbes Theatre Supply. Loma, Coloma,
Mrs. Ethel Kilmark, operator; Strand, Paw
Paw, Mort Dennis; Ideal, Ithaca, Robert
Riedel; Daniel, Saginaw, Harold Bernstein
and Dearborn, Dearborn, Wisper & Wetsman.
Forbes also installed new RCA sound
system, lamps, and generators in the Ideal
J
at Ithica in addition to the screen.
Promote Robert Dover
GALION, OHIO—Robert Dever, assistant
projectionist at the Gallon, has been named
chief operator, succeeding William Haas, who
resigned to enter a Detroit electronics school.
Bing Bogan was appointed assistant projectionist
and Gloria Grosh, one of two women
projectionists in this area, was named emergency
operator.
dlie
rait
to'
Ilk
lif
lini
hi
HERE'S YOUR CHANCE
to 9«l in the
BIG MONEY
• Swre f« Pfajr
As a screen game, HOLLYWOOD takes top honors.
As o box-office attraction, it is wittiout equal It
lias been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSIMINT CO. Ml South Wob«k Avmu. Chicago 5, llllnolt
82 BOXOFFICE :: October 25, 1952

I George
I
i
days
. . John
. . Rosemary
. . Theatre
Moe
COLUMBUS
^oiMlrucUon has been .slartcd on tht- new
Wnvcrly Drlve-In at Wavcrly, Ohio, by
l,ce Hofhclmer and Al EiiRarmnn of the local
H>iter, manager of television station WTVN,
has resigned to become manager of WJTV at
Jackson, Miss. Rosslter. who came here from
Erie. Penn.. had managed WTVN since its
opening three years ago. Rosslter's successor
will be announced later.
. . . "High
"Holiday on Ice," In a nine-day engagement
at the state fairgrounds Coli.seum. is proving
» formidable rival for local theatre boxofflces
Two advanced-price attractions are
. . . current—"The Miracle of Fatima" at the Palace
and "Ivanhoe" at the Ohio
Noon" proved to be a potent drawing card
at the Ohio in a first week and was moved
to the Broad for a second week. Both the
press and public hailed the Gary Cooper
starrer as one of the best westerns in years.
The 120-piece Ohio State marching band,
nationally famous among college musical
' crews, made its only downtown theatre appearance
of the season at the Ohio la.st week.
'\'jiJ
F. Dembow, vice-president of sales
for National Screen Service, was here three
conferring with district manager William
Bein and other local staffers . .
.
Rose Nordman. booker for Tunick Releasing
Co., and her husband Cliff left on a vacation
in Miami and Key West . . . George
Josephs, assistant to A. Montague of Columbia,
conferred with Manager Phil Fox . . .
A Central Kentucky Film Service truck
owned by Ed Ott. was stolen while parked
at night in front of the home of the driver,
Jim Heidt, on River road. The truck was
,ded with film.
State Film Service will handle .shipping for
Realart of Cincinnati, effective Oct

. . Don
CLEVELAND
"The industry social event of the season will
be the wedding of Lois Lefkowich.
daughter of Max Lefkowich, head of Community
circuit, and his wife, to Dan Butler,
prominent local dentist, on November 6. The
wedding and reception will be held in the
Beachmont Country club . . . "The Snows of
Kilimanjaro" is playing to SRO business in'
the 3.500-seat Hippodrome. Although admission
is boosted to 75 and 90 cents and
$1.10, all three of the theatre's balconies
were filled for the weekend performances, in
addition to which Manager Jack Silverthorne
coped with a lobby full of waiting patrons.
Picture got rave reviews from the newspaper
critics and audience reaction, to date, has
been enthusiastic. Picture was extensively
"sold" by manager Silverthorne.
Bob Holland, former local theatre manager
now affiliated with the Jack L. Gertz Enterprizes
and son of the late Sidney Holland
who was manager of the Fairview Theatre at
the time of his death, is the father of a
baby girl born October 10 in Huron Road
hospital. The baby, their first child, weighed
in at almost seven pounds and was named
Susan Sydney in memory of her grandfather.
Ness Auth, who recently resigned as manager
of the Palace, Akron, is now selling
Irwin Solomon, longtime
automobiles . . .
manager of the Ohio, Canton, a V/arner
house, is also deserting the industry. It is
reported he has gone into the candy business
Irwin Pollard, Republic
in Canton . . . manager, said "The Quiet Man" is being held
a fourth straight week downtown. The picture
played two weeks at the State, then
moved over to the Ohio for two more weeks,
this becoming one of only four other pictures
that held up this long since the first of the
year, "Scaramouche" played one week at the
State and three weeks at the Ohio; "Skirts
Ahoy!" and "Singin' in the Rain" each
played two weeks at the State and two weeks
at the Ohio: "Sailor Beware" played two
weeks at the State and three weeks at the
Ohio for a record total of five week,, for a
straight release at popular prices.
Sam Galanty, Columbia Midwest division
manager, and George Joseph, home office
executive, spent several days in the local
exchange studying the territorial accounts
.
. . .
. . . Peter
in relation to local conditions and
Marve Marcus, who operate the Marcus Advertising
Co., are moving their offices to
larger space on the seventh floor of the Film
Building Stanley "Buddy" Barach, who
graduated from the theatre promotion to
building business, is moving into a new home
on Cedar road, near Green road
Wellman, owner of theatres in Girard, Ohio,
and his wife returned refreshed from a short
trip via air plane to Jacksonville, Fla.
. . .
D. Leonard Hapler, in charge of Warner
theatre maintenance, is on the west cost
temporarily Frank Wheatley, manager
of the Variety for the last ten years is no
longer connected with the theatre and is
looking for a new connection. His successor
is Louis Kroeck, forrtierly at the Berea
Theatre, Berea . . . Bob Lefko, son of RKO
district manager Morris Lefko, has been
named prom chairman of the Syracuse-Cornell
prom. He's a Syracuse university
sophomore.
Nate Barach, NSS manager, is talking
about new Technicolor date strips now available
The Herbert Ochs
to exhibitors . . . Canadian drive-ins are rapidly closing because
of snowfall. Last week Herb and Mrs.
Ochs had their first season experience with
the white stuff on a tour of the circuit . . .
Marine PFC James Ochs is currently stationed
at Puerto Rico.
Charles Gottlob, owner of the Mount Pleasant
Theatre, reportedly has bought an interest
in a Packard agency in Elyria . . . "Forbidden
Adventure," an exploitation picture, has been
acquired for distribution in northern Ohio
by Leo Gottlieb and Blair Mooney, who have
the territorial Lippert franchise and operate
under the name of Academy Pictures
Irving Marcus, NSS salesman, and-
. . .
Ray
Schmertz, 20th-Fox salesman, are co-chairmen
of the Cleveland Salesmen's club dinner
dance dated November 1 in the Theatrical
Grill. Tickets may be purchased from either
of them.
Associated Theatres' Heights, Avon and
Fairview are celebrating Halloween with
spook shows and Jalopy night. Cars, some
of them 20 years old, will be awarded via
the usual drawing process . . . Paramounters
attending a division meeting in Philadelphia
HANDY

•
Center
I
which
. 3
. . Lou
. . Al
. . . Bob
PotUstown.
. Ed
Theatre Not Included
In New Center Plans
I
DETROIT— Although the new Norlhlimd
being constructed at Eight Mile and
I Greenfield roads by the J. L. Hudson dcpartment
store makes no provision for a mo-
1 tlon picture theatre, other show business Interests
win be Included at the Northland.
Work Is ulicady well under way at 'he 184-
iicre. $22,000,000 Northland project, with
lomplotlon expected In about two years.
Two auditoriums are planned, which will
be used for community purposes In addition
to store sales meetings and promotional u.ses
of various kinds. Additional feature as disclosed
by Victor Gruen. architect, will be an
outdoor stage or music shell In a large court,
will be used for outdoor shows of
I various types and promotional activities,
This Is believed to be unique In department
I
store planning. A park-like atmosphere Is
planned, and one section will have picnic
facilities, bringing the project closer to some
of the associated attractions of the modern
drlve-ln.
Plans as now reviewed in the architect's
office, make no provision for a theatre, however.
The WLsper & Wetsman circuit negotiated
with Hudson's some years ago for
the prospective lease of the Eastland Theatre,
when that project Is built. Two other
shopping centers of similar size are planned
for other areas, ringing the city of Detroit.
Revenue Bureau to Auction
Toledo Gayety Theatre
TOLEEHD—The Gayety Theatre will be sold
at public auction at 10 a. m. November 3 to
satisfy internal revenue bureau liens against
the owner, Jack H. Rubens, it has been announced
by the bureau. The sale will include
land, building and fixtures. The bureau also
announced a public auction of a 1951 automobile
owned by Rubens.
Jack H. Rubens and his partners, Edward
Rubens, a son, and Mrs. Pearl Irons, were
named defendants in a lien filed August 27.
They were accused of owing the government
$21,883 in admissions and other miscellaneous
taxes, penalties and interest during the period
March 1951 to June 1952.
A separate lien charges Jack Rubens and
his wife with owing SI,772 in 1952 income
tax, penalty and interest. The Gayety Theatre
is currently playing burlesque and pictures.
BOWLING
DETROIT—McArthur is the clear leader in
the Film Bowling league season to date. Team
standings are:
Team Won Lost Team Won Lost
McArthur 14 2 Notional Carbon 8 8
Amusement Sup. 12 4 Ernie Forbes .... 6 10
Mount Vernon.. 10 6 Locol 199 4 12
Alt« 8 8 Notional Supply. .2 14
High score rollers were Edgar Douville 214-
233, total 624; Roy Thompson 207, 566: Jack
ColweU 205, 564; Eddie Waddell 203, 534:
Maurice Beers 201,561.
DETROIT—United Artists and Monogram
continue to divide the honors in the Film
Bowling league:
Toom Won Lost Team Won Lost
United ArtisH..10 2 S&G Premiums S 7
Monogrom 10 2 Theatrical Ad . 9
Allied
7 S Republic 1 11
DETROIT
. . .
pimer Blehl, formerly of the Broadway-
Cupltol. and Ororge "Shorty" JamcR have
moved Into the Pulnvs-State to take over the
new midnight shift. Blehl was doubling at
the Cass to help out the stagehand shortage
for the run of "Paint 'Vour Wagon"
C. S. Sanders, who was a salesman for Alexander
Films with headquarters upstate at St
Louis, Mich., has moved to Arkadelphla. Ark.
. . . Edward L. Hyman and Bernard Levy,
United Paramount brass, were vLsltors.
. .
Mr. and Mrs. James MIsmI, well known In
the theatre concession field, have Jusf opened
a new "Sweet 'n Snak" shop In the old Woolworth
home In Dearborn . Plans by LouLs
Danley, who has the Mendon Theatre at
Mendon, to build a new drive-In near
Fisher's Lake for spring opening were announced
. . . Sam Ackerman, operator of the
East Side Theatre for 45 years, headed for
Danville, N. Y.. to take his wife Ruth, who
has long been ill, to the McFadden Physical
Culture .sanitarium for treatment.
Max Bernbaum, former owner of the Film
Drug store, has moved to Monroe, where he
planned to go in business with a partner . . .
Herman Cohen, Broder production chief, was
in town for a week conferring with distributor
Jack Zide . Dezel has moved his
general offices down the hall into the former
Lippert exchange, with offices of the
principal executives remaining In the old
quarters.
. . .
.
William Flemion of the Dezel oraganlzation
Ann
was fighting off a bad cold O'Donnell was really twisted around by the
move which brought her back to her old location
Weinberg. Columbia home
Betty Rob-
office executive, was a visitor . . .
bins of the Film building staff was initiated
into the Rebeccas Monday.
. . .
Nightingale club notes—Edgar Douville was
hot as the Indian summer with that 624. but
has rolled up an average he will have to work
to hold . . . Ralph Haskin. a visitor, went
to town with a big 600 for a 200 average . . .
Floyd Akins is still looking for some good
Herb
bowlers to round out the teams
Eschbach says the terrific rave given "Ivanhoe"
by News critic John Finlayson should
be a big boxoffice booster.
Mike Simon, Paramount manager, led the
. . . Joe Lee was
. . .
sales staff to Philadelphia for a special
meeting. Plans for a premiere of "The Savage"
here are in the offing
host Tuesday (14) to the trade at a special
preview of "Way of a Gaucho" at Dave Idzal's
Fox Theatre. Monday night. Dave held sidewalk
conference on operations with Milt
Henry
Zimmerman, Columbia manager
Zapp of Cooperative was called to Norris
City, 111., by the death of his brother-in-law.
Theatrical Post Notes—Max 'Curly" Kolin
ERNIE FORBES
THEATRE SUPPLY
214 W. Montcalm
Detroit 1, Mich.
WOodword 1-1122
We Help You Make Movies Better Than Ivei
Is out on hLi own, with the ckwlng of the
Oriole, where he has been for about 15 years
Scelcy. Earl McOUnnen and Uoyd
Burrows left on a fishing trip for Ea*l
Tuwa-i . . . W. J. "Pop" Slolz has some nice
pictures of the Legion parade in New York
City over at the Telencwn ,
Coury
Theatrical Poht member, was killed In an
auto accident October 7 . . . Dillon M
Krepp«. United ArtLsts manager, received u
special okay from the city council for his
spectacular marquee cover.
Kenneth L Edgar Named
AKRON—Kenneth L Edgar ha.< been
named sales manager of velon products of
Firestone Plastics Co .
Pa., a subsidiary
of Firestone Tire it Rubber Co. He
succeeds Elmer French, formerly vice-president
In charge of sales, who resigned October
1,
Fewer Feature Films Produced
Only 221 feature films were produced in
India In 1951 compared to 241 in 1950 and 2«9
In 1949.
Service
Rcpoirt
DETROIT POPCORN CO.
REAOY-TO-EAT POPPED CORN
Corn
- Seasoning - Soxes - Bags • Salt
POPCORN MACHINES AHO CARMEL CORN EQUIPMENT
5633 Grand River Ave. Phone TVIer 4-6912
Detroit 8, Mich. Nights- UN 3-1468
ANYWHERE
UPHOLSTERING, REPAIRING
THEATRE SEATS
Prompt, Rclioble Service. 15 Ycors Know-Ho".
SERVICE SEATING CO.
JOHN HEIDT
1507 W. KIrby Detroit 8, Mich.
Phone TYIer 7-8015
Theatfp Sign and Marquee Maintenance
/^^^ Our Specialty
^
^KkJHorstman^Lo.
3030 West Davidson Ave.
TOwntend 8-2230
Detroit 6, Mich.
L & L THEATRE CONCESSION
INCREASED PROFITS DECREASED WORRIES
-
PERSONAUZED Stn>EBVISED SERVICE
DRIVEIN AND INDOOR THEATRES
2937 St. Aubin Detroit 7. Mich.
Phone Te. 13352 Te. 13884
EXPERT.
Upholstering. Repairing.
Rearranging & Initalliog.
THEATRE SEATS
Ovet iwet 25 years ©xperi*: experience
Immediate 3i«diat« 8«r»ic« service anyw onywheie
DONOHUE SEATING SERVICE
B07 North Wilson Villon
Royo Royal Oak. Mich.
Pbooe Lincoln 5-5720
BOXOFFICE October 25, 1952
85

LOUISVILLE
PxhibiUirs on the Row included Jay Burton,
Rex, West Liberty: George Williamson,
Griffith, LaGrange: A. H. Robertson, Majestic,
Springfield; Victor Bledsoe, Indiana,
Salem, Ind.: E. L. Ornstein, Ornstein Theatres,
Marengo. Ind.; R. L. Gatrost, Victory,
Vine Grove; Homer Wirth, Crane, Crane,
Ind.; R. L. Gaines, Riverview Drive-In, Carrollton,
and Bob Enoch, State and Grand,
Elizabethtown . . . Work has began on a new
drive-in by the Elizabethtown Amu.sements.
headed by Robert Enoch, near Elizabethtown.
The new ozoher will be the second
for the Elizabethtown Amusements, which
now operates the Starlite, as well as the
Grand and State indoor houses there.
The Clarksville Drive-In, located between
New Albany and Jeffersonville has announced
that for the remainder of the season
the theatre will be open on weekends
only . . . Instead of the regular directors
meeting of KATO scheduled for October
22, the meeting was moved up and was held
on Thursday October 16. The announced
election will be held November 4. Each director
was asked to make a personal call
on each Kentucky senator and congressman
so as to make sure the latter recognize the
vital importance of the federal admissions
tax repeal.
The Preston Drive-In here is
advertising a
special price of 28 cents up to 7 o'clock . . .
Jess Lausman, manager of the Broadway
Theatre and a showman of approximately 32
years experience, has been elected president
of the newly formed Loyal Republican club.
Seating Job Is Repeated
37 Years After Original
EAST LIVERPOOL. OHIO — Thirty-seven
years ago Frank Masek, National Theatre
Supply Co., installed American chairs in the
then new Ceramic Theatre here for owner
William Tallman sr. Now, 37 years later,
Masek has just completed reseating the downstairs
auditorium with the latest model American
Bodiform chairs for William Tallman jr.,
who operates the theatre while his father
takes it easy. The balcony, subjected to the
roughest treatment by youngsters, was reseated
eight years ago.
To get the best results. Bill Tallman installed
an entirely new auditorium floor before
installing the new chairs which are upholstered
in gray mohair. Then, to match the
new chairs he covered the auditorium walls
with new damask in red and gold, shined up
the face of the balcony and redecorated the
arches at the rear of the auditorium.
"Results of our major interior operation is
enthusiastic approval from our patrons,"
Tallman says. "They appreciate the comfort
and the pleasant surroundings and tell us.
how much this modernization adds to the
enjoyment of the show."
Admits Hospital Employes Free
NEWTON, KAS.—As part of the celebration
of the opening of the new Newton Memorial
hospital annex. Manager Van Meter of the
Regent Theatre, admitted all employes, students
and nurses of the hospital free. For
those who were unable to attend the regular
showings. Van Meter had a special show at
11:30 p. m.
TOLEDO
T Elmer Redelle, manager of the Victor}
Theatre, Dayton, is a patient at the
Good Samaritan hospital in that city . .
Fall series of six films will be offered at
Ohio Wesleyan university, Delaware starting
October 24, with the showing of "Cavalcade"
and a March of Time short of 1935. Othei
offerings on later Friday dates will include
"Beau Brummel," with John Barry more;
"Destry Rides Again," with Marlene Dietrich;
"Camille," with Greta Garbo; "The
Freshman," with Harold Lloyd, and "The
Thief of Bagdad," with Douglas Fairbanks sr.
Marshall Thompson, MGM actor, w'as in
Toledo October 17 with the GI caravan
beating the drums for the Republicans .
. ,
"Call Me Madam" has been booked for the
week of November 3 at the Victory, Dayton
, . . While Fred Childress, theatre editor of
the Youngstown Vindicator, was honeymooning,
his column was taken over by Grand
Mellon, with William R. Loch assuming the
chore on Mellon's day off.
The Ballet Theatre will pay its ninth
consecutive visit to Toledo on November 4
in the 3,400-seat Paramount.
No Rejections by Censors
CHICAGO — The city censor board, reviewed
87 pictures (426,000 feet of film) last
month, rejected none, made no cuts, and
classified for adults, seven foreign pictures.
About 45 per cent of the films produced in
India are made in the Hindi language.
If It's Good Promotion
someone
BOXOFFICE
will
report it in • • • •
Fresh from the scenes if^ of the activities each week come constant >i
reports of merchandising of films. Most of these are ideas vou
can use for your own promotion. All of them are interesting and
most of them are profitable in other similar circumstances. Make
A.
full use of these practical ideas by practical showmen, many of
whom you may know.
City'
!0S1
ilfta,
Motion pictures lend themselves ideally to good advertising. The public interest is
high.
Capitalize on the interest that already exists and increase your attendance
with proved ideas.
as
BOXOFFICE ;; October 25, 1952
ioiorr

Variety 31 Re-Elects
Chief Barker Elliano
NKW HAVEN Robert Elliano. proprietor
of the Colonial Tlieatri', WiiliuU Beach. Milford,
was re-elected chief barker of Connectl-
"^^ ^
ROBERT ELLI.\NO
cut Variety Tent 31. at the annual meeting in
the clubrooms here (13).
Other officers named were Abraham J.
Matte.s. owner of the Photo News Service, New-
Haven, first assistant chief barker; Samuel
Wa.sserman, local theatrical producer, second
assistant; Henry Germaine, manager at
Paramount, property master, and Samuel Germaine.
booker for 20th-Fox. doughguy. The
latter, like Elliano. was re-eletced.
The new crew consists of John Pavone.
Monogram manager; Benjamin A. Simon,
manager at 20th-Fox; Jules Livingston, Republic
manager; Joseph DeFrancesco. proprietor
of the Cheshire Theatre, Cheshire; Hyman
E. Levine, film distributor here, and George
Wilkinson jr., of the Wilkinson Theatre.
Wallingford.
The new officers will be installed at a dinner
to be held November 12.
In other business at this week's meeting.
Mattes, International canvasmen Raymond
Wylie and Barney Pitkin, the latter manager
of the RKO exchange, were appointed to arrange
the annual Christmas party for underprivileged
children.
Boston Film Critic Scores
City's
One-Mon Censor
BOSTON—Elinor Hughes, drama and motion
picture editor of the Boston Herald,
called the Boston cen.sorship setup the "everlasting
bogeyman of the the theatre and films "
in her Sunday (12> article. She scored the
censor as the reason for several new plays
not "trying out" in Bcxston on their way to
Broadway, but bypassing this city for Philadelphia,
for censorship reasons only.
Referring to film censorship as well as that
of the theatre, she wrote, "What seems to me
especially vicious is that this one man's opinion
can have so devastating an effect. How
can any single individual have such omniscence
and omnipotence and by w-hat right
does anyone exercise such capricious authority?
It is. for my money, indefensible."
End of Ozoner Season
Shows Biggest Year
III i.s ii 'N Thi- month of October brouRh'
about the u.suul shuttcrlnK of many area
drive-ln.s and found other.s opt rating on weekend
ixjUcles. but It also revealed that the past
season was recorded as the most succe.vsful
for drlvc-lns In this territory.
Virtually every drlve-ln In the area exceeded
Its 1951 gro.s.ses. with the exception of
a few "problem" houses, which have never
been considered moneymakers. Better availabilities
and playing time were offered the
open-alrers this year and although rentals
were correspondingly greater, so were the
crowds.
It Is presumed among local showfolk that the
winter and .spring of 1953 will bring more openalrers
Into the territory, since hardly a week
goes by without a new permit being granted
or space being purchased for a new drlve-ln
Meantime, drlve-ln operators went about
the buslne.ss of closing the operations for the
winter. Many situations went on weekend
operating policies and only the hardier airers
were expected to remain open when November
rolls around with its chilly weather and icy
winds.
Eteytz Theatre Enterprises, buying and
booking organization, revealed that among the
airers on its lists which were closing immediately
were the Pioneer Valley, Orange.
Mass.. owned by John Whitney; White Mountain.
Conway, N. H., owned by Allen Stoughton;
Sanford, Me., owned by Ru.ssell Martin;
Met Airport. Palmer. Mass.. owned by Lawrence
Miceli; Holiday Park. Fairlee. Vt.,
owned by Reginald Drown; Nashua. N. H.,
owned by J. E. Bronstein, and Nashoba Valley,
West Acton. Mass.. owned by Donald
Sweenie.
Affiliated Theatres Corp.. another buying
and booking organization, said that the Brunswick,
Me., drive-in. owned by Mrs. George
Gould, and the Van Buren, Me., airer owned
by Mrs. Lillian Keegan. had closed. Lockwood
and Gordon Enterprises, operator of
eight outdoor theatres, closed the Auburn at
Danville, Me., and the airer at Torrington,
Conn., and had the ozoners at Concord, N. H.
and Lewiston, Me., operating on weekend
schedules.
American Theatres Corp.. operator of five
outdoor theatres, shuttered all of them by
mid-October. Smith Management Co., has
set October 31 for the closing of the Natick,
Mass., drive-in. No closing dates have been
set for the Redstone theatres with much depending
on weather conditions. Interstate
Theatres Corp.. has closed the Cape Cod.
Dennis, Mass.. and the White River. Vt.,
theatre with the Avon, Mass.. theatre set to
close the end of October. Tom Foley has
closed his Bowdoin Drive-In. Brunswick. Me.,
and Lewis Packard has shuttered his Yarmouth,
Me., theatre. The Rifkin circuit has
set no closing dates for its four theatres, three
in Massachusetts and one in Rhode Island.
Joseph Barile. 73, Dies
KEENE, N. H.—Joseph Barile, 73. n former
partner in the Majestic and Scenic
theatres here and one of the original owners
of the Colonial Theatre building, died at
his home after a long Ulness. He was a native
of Italy and had been in the United States
for 60 years. He spent his early days in
California.
New Haven Rialto Has
Best Week of Year
NEW HAVErN—The clly'« downtown Ihcatre.i
enjoyed their best week of 1M2. ui :i
lineup of ouuilandlng rilm-s at all central llln.
hou.sct brought the crowd.t out. "The Mirach
of Fatlma" and "The Quiet Man" were Ih'
leaders, doing 190 per cent and 170 per cent,
respectively. "The Quiet Man" vtat In lt

. . The
. .
. . G.
. . Frank
lA
BOSTON
«E
As part of the 20th-Fox Branch Managers
drive, the local unit, honoring Jim Connolly,
has booked a record number of films
into Boston first run theatres.
November 6 is the date when "The Snows
of Kilimanjaro" is booked for the Metropolitan
and its New England premiere; "Lure
of the Wilderness" is set for the State and
Orpheum; "Night Without Sleep" at the
Keith Memorial; "Way of a Gaucho" at the
Paramount and Fenway. On the same date
"Monkey Business" will go into the Pilgrim
for its first subsequent run and "O. Henry's
Full House" will be in its fourth week at the
Kenmore.
Mary Castle, featured in the Stanley Kramer
film, "Eight Iron Men," distributed by
Columbia, is set to arrive in Boston, November
5. to make personal appearances from the
stage of the Pilgrim where the film is playing
first run. She will spend two days in town,
appearing on the radio and TV stations and
to meet the press. The visit has been arranged
by Bob Wiener. Columbia publicist,
and Paul Levi, ATC publicist.
Joe Cohen, independent buyer and booker,
is now handling the buying and booking for
the Warwick Theatre, Marblehead, owned and
operated by Bob McNulty . first run
dates for "The Snows Of Kilimanjaro" are,
November 6, Metropolitan, Boston; 14, RKO
Keith Albee, Providence; 15, Bijou, Bangor,
Me.; 21, Strand, Portland, Me. and 21 Capitol,
Pittsfield.
Robert Rounseville, star of "Tales of Hoffmann,"
received a bachelor of arts degree
from Tufts college at ceremonies marking the
100th anniversary of the founding of the
Medtord institution. Rounseville, who is a
native of Attleboro, Mass., is currently appearing
in a starring role in the new Gilbert
and Sullivan operas at the Shubert Theatre.
Five years ago. Sir Laurence Olivier was honored
with a similar bachelor of arts degree at
the same college.
Bob Newhook, former publicist for Loew's
Boston theatres, has accepted a position in
Miami. Fla., as a public relations director for
the greater Miami Community Chest and has
left for the suuny climes. His wife Elaine,
who has been E. M. Loew's secretary, will follow
her husband to Florida by November 1.
She will be the reservationist at E. M. Lowe's
Latin Quarter nightclub.
Driving from New York to Northampton,
Mass., Charles Einfeld, vice-president in
charge of advertising and publicity at 20th-
Fox, and his wife, visited their daughter Lisa,
a jupior at Smith college, for the weekend .
Phil Engel, 20th-Fox publicist, spent two days
in New York consulting with Rodney Bush,
exploitation director, and home office personnel
on the campaign for "The Snows of Kilimanjaro."
opening November 6
at the Metropolitan.
. .
Bob McNulty, owner and operator of the
Warwick Theatre, Marblehead, is in Lynn
hospital for an operation . Lionel Irwin, who
operates the Palace, Penacook, N. H.. was a
Hy Fine, district manager for New
visitor . . .
England Theatres in Boston, and Jack Saef,
publicist, have moved their offices back to the
Metropolitan. For a year they had occupied
space in the Paramount.
Charles C. Caruso of Belmont, a recent
graduate of the Boston university school of
public relations, has been named assistant to
Floyd Fitzsimmons, MGM pubhcist for New
England. Last Summer, Caruso was assistant
to the director of "The Main Event," a Portland
Main civic enterprise. In his new role
he will assist Fitzsimmons on the New MGM
product coming up and will travel extensively
throughout the territory.
Edmund Grainger, head of buying and booking
for RKO Theatres; Jay Golden, division
manager for RKO's New York and New England
theatres, and Ben Domingo, city manager
for RKO Boston theatres, dropped into
the office of Hatton Taylor, branch manager
at RKO, for discussions on playdates . . .
Universal has booked a double bill into the
Keith Memorial—for a November 12 opening
—"Because Of You" the Loretta Young picture,
and "Anybody Seen My Gal." starring
Piper Laurie—for an extended engagement.
James Leonard Shohet, 13-year-old son of
U-I salesman Fred Shohet was confirmed at
Temple Mishkan Tefila, Roxbury, with a reception
following . William Horan, former
WB manager here who was given a leave
of absence last spring for illness, is now subbing
in the New Haven office for Mananger
Max Birnbaum, who is on the sick list.
The Round Hill Drive-In, Springfield, owned
and operated by Joe Levine, broke a house
record Sunday (12) with "The Greatest Show
on Earth," pulling in the biggest gross of any
film playing the theatre at any time. The
Paramount picture was booked for one week
.... Charlotte Woolard is the new secretary
to Floyd Fitzsimmons at MGM. He is pubhcist
for the New England area . K.
Perkins jr.. a recent Harvard graduate who
has been manager of E. M. Loew's F^iblix
Theatre, has resigned to join Raytheon Co. in
Waltham.
The Presque Isle (Me) Drive-In. built by
Charles Brooks of Ashland, which opened
August 30, will remain open through October.
With space for 350 cars, the buying and booking
is handled by Hy Young of Boston.
Art Moger, Warner publicist, was the chief
speaker at a meeting of the Women's Scholarship
Ass'n at New England Mutual hall
Wednesday (22) on the motion picture in-
AIMS AT NEW HONORS—The United
Artists exchange in New Haven, managed
by Sidney Cooper, above, is shooting
for new honors in the company's Bill
Heineman drive. The New Haven branch
won first prize in the second lap and third
prize in the first part of the four-lap
drive, dedicated to William Heineman,
vice-president in charge of distribution.
Cash awards already received were divided
among Cooper, Henry Bruning, the
office manager, and Mrs. Virginia Smith,
cashier.
dustry in relation to television . . . Blossom
Seeley and Benny Fields are set for a threeday
visit with a personal appearance from
the stage of the Metropolitan Theatre where
the Paramount film based on their careers,
"Somebody Loves Me," is playing.
Television set sales in the Boston coverage
area increased during the month of September
by 14,043 sets, bringing the entire set
distribution Jo more than 945,000. The current
survey conducted jointly each month by
two Hub video stations shows 945,914 sets
installed in homes and public places as of
October 1. The latest survey estimates of
video installations in the Providence area as
of October 1 is 230,000.
,
GE Shows New Equipment
For Television Pickups
CLEVELAND—The General Electric Co.
demonstrated here recently a new portable
equipment for television pickups of sports
events, parades and similar occasions. It consists
of one or more cameras and associated
control miits, and is lighter and includes
fewer carrying cases than existing models,
according to GE electronics engineers. The
demonstration was part of a two-day television
studio lighting clinic at the GE Lighting
Institute at Nela Park.
£;»
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Jit!
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HERE'S YOUR CHANCE
to «al in the
BIG MONEY
• Sur* fo Play
As a screen game, HOLLYWOOD takes fop honors.
As o box-office attraction, it is without equoL it
has .been a favorite with theatre goers for
H^o\ne Stars-
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSKMiNT CO. t3l Seulh W.b..h Av.nu. Chicago S, llllnok
88 BOXOFFICE :: October 25, 1952

i doing
I Quiet
I
May
. . . Lloyd
NEW HAVEN
n delrKat!on from llie PuramouiU txthimKe
lure attended a three-day business meeting
ut Baston. presided over by HuKh Owen,
eastern division manager. Present from this
ity were Henry Germaine. manager: Hugh
Magulre. salesman, and Dick Carroll, office
and booking manager.
ManaKrment of the Whalley Theatre. New
Haven, and the Whitney. Hamden, brought
the circus act of Jolly HuglUe Fltz and his
trick dogs to the stages of both houses, for a
Oolumbus day matinee. "The Milk Man" and
j"
short Nubject-s were offered on the screen .
Carl Reardon. U-I manager, brought back
candy and an autographed photo of Jeff
Chandler for glrLs on the office staff when
he returned from a week-long visit at the
U-I studio In Hollywood.
A big upswing In mid-October business delighted
theatremen in this area. "Ivanhoe"
had to be held for a third week and "The
Quiet Man." "The Miracle of Fatima" and
High Noon" were booked for .second weeks.
The boom was attributed to better product
;ind inferior quality of TV offerings. Warner
executives say "The Miracle of Fatima" is
even better than anticipated. "The
Man" had a surprising second week,
exceeding first week grosses.
Wu is a new employe at 20th-Pox . . .
Girls at the Paramount exchange are making
_ bandages for a leper colony in the Philippines.
They started the project after one ol
their co-workers reported that a society to
which she belongs is aiding leper sufferers . .
Dolly E>eCerbo, 20th-Fox. has learned that
her boy friend. Earl Baroncini, has arrived
In Germany with the 26th Division.
DeChantal Smith, cashier at Paramount,
left on a two-week vacation, and fellow employes
wonder if she carried out her plan to
plane to Ireland . . . Mrs. Mary Vuono. who
operates the Palace in Stamford with her son
Bill, was a filnirow visitor ... Gil Strickler,
member of the family operating Strickler's
downtown dress shop and engaged to Thelma
Chaisin of 20th-Fox office staff, left for army
service. Gillespie Milwain, NTS, was back
on the job after a three-week vacation in his
native Kentucky.
Goldwyn Feature Booked
In Boston, Los Angeles
NEW YORK — Samuel Goldwyns "Hans
Christian Andersen," which will 0E)en a prerelease
day-and-date engagement at the Criterion
Theatre on Broadway and the Paris,
east side art theatre. November 27. has also
been set for pre-release engagements in Boston
and Los Angeles, according to James A.
Mulvey. president of Samuel Goldwyn Productions.
i
tt/hen Ifcu Veetl a
SPECIAL TRAILER
'GOOD' and FAST
GOOD OlO OEPENDAUI
FILMACK
CHICAGO S, 1327 S. WABASH AVE.
NEW YORK 36. 630 NINTH AVE.
BOXOFTICE Octoljer 25. 1952

The
. . Lou
. . Doug
HARTFORD
J^aurice Shulman of the Shulman Theatres
termed "Limelight" a "wonderful film in
the Chaplin tradition," following tradescreening
. Cohen, Loew's Poll manager,
recalled past years in show business
in a brief chat over the phone with Danny
Lewis, father of comic Jerry Lewis. Lou happened
to drop by Allen M. Widem's office
at the Hartford Times when Danny was
phoning from Philadelphia in advance of his
State Theatre engagement. Both Lou and
Dajiny agreed they are among the youngest
grandfathers in show business.
. .
Harry Green of Alexander Film Co. was
in town . . . Al Schuman, general manager,
Hartford Theatre circuit, and his wife are
vacationing in Florida . The Warner circuit
. .
is closing the 850-seat Regal, with the W. T.
Grant Stores taking over the space in an
expansion move . Al Lestow, former Palace
assistant, has been discharged from the
army.
The Rogers Corner Drive-In between Winsted
and New Hartford is running its main
feature first Mondays through Thursdays,
with main feature last Fridays, Saturdays
and Sundays.
. . The
George E. Landers, Hartford division manager
for the E. M. Loew circuit, erected a
false front on "Strange Fascination" .
1,167-seat New Parsons has launched a distinguished
film series, as fill-in attractions
between regular legitimate bookings. Initial
offering was four-day run of "Cyrano de
Bergerac" at popular prices. The house is
run by Phil Langner, Charles Bowden and
Mrs. Nancy Stern, under lease from Maurice
Greenberg.
The Danbury Drive-In is running a $l-a-
Carload night on occasion. Jack O'Sullivan
is manager of the Lockwood & Gordon project
.. . Sundown Drive-In is closed
Mondays, Tuesdays and Wednesdays for the
rest of the season . . . Perakos circuit put the
Hi-Way and Beverly, Bridgeport, into a first
run film policy. Opening attraction was
Columbia's "Golden Hawk" and "Last Train
to Bombay."
Albert Dekker addressed a meeting of B'nai
B'rith of Hartford on the topic, "Behind the
Scenes in Hollywood" . . . East Hartford residents
registering as voters will receive passes
NEW SCREEN INSTALLED — Maine
& New Hampshire Theatres circuit recently
installed a new Synchro- Screen
at the Colonial Theatre in Portsmouth,
N. H.. making the fourth installation of
the new screen in New England. Installation
was made by Capitol Theatre Supply,
Boston, RCA equipment dealer.
Kenneth Douglass of Capitol said other
screen installations had been made at the
Rialto, Lowell, owned by Norman Glassman;
the State, Nashua, N. H.. owned by
Shea, and the General Stark Theatre,
Bennington, Vt., owned by Mrs. Buckley.
to the Burnside, under arrangements completed
by Morris Keppner and Barney Tarantal
. . . John K. Hassett, a veteran of 23 years
with Paramount Theatres, is now a securities
salesman. He recently resigned as manager
of the NET circuit's Empress, Norwalk. Replacing
him there is John Patno jr., former
assistant manager at the NET Allyn, Hartford.
Jack Campbell, 19-year-old son of the Hugh
Campbells of the Central, West Hartford,
goes into the army November 3. Ray, their
21-year-old son, is en route to a Pacific assignment
with the marines . . . The Plainfield,
part of the Community Amusement circuit,
has a new glassware giveaway.
David Lustig, Columbia exploitation man,
visited George E. Landers, E. M. Loew circuit,
on "Strange Fascination." Visitors:
Harry Feinstein, James Totman, Warner
circuit; Arthur Moger, Warner exploiteer . . .
Bill Moore is studying at University of Connecticut
on weekdays and managing the
State, Holyoke, for E. M. Loew on Saturdays
and Sundays.
John McGrail, U-I, was in on promotion
HANDY SUBSCRIPTION ORDER FORM
BOXOFFICE:
825 Van Brunt Blvd., Kansas City 24, Mo.
Please enter my subscription to
BOXOFFICE, 52 issues per year (13 of which contain
The MODERN THEATRE Section).
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n Remittance Enclosed Q Send Invoice
THEATRE
for "Because of You" ... A Wethersflelc
man, William Gustafson, saw shooting oi
the 20th-Fox "Pony Express" set in Arizona
His comments made a nice column in a loca!
Sam Rosen, Lockwood-Gcrdon-^
daily . . .
Rosen Theatres, was planning to leave foi
Florida . Amos was in town .
Norm Levinson, Loew's Poll, planted a three
year-old photo of himself and James Whit,
more as current publicity on "Because You're
Mine."
PROVIDENCE
. . .
An Italian film, "Al Telefono con Te"
galed good houses at the Uptown .
The Avon Cinema brought back "Great Expectations,"
and announced the return of'
"Tales of Hoffman" in the near future
Loew's State celebrated its 24th birthday
with a birthday cake and all. The first 100
patrons spUt up the massive cake, made as an
exact replica of the theatre.
"The Miracle Of Our Lady of Fatima"
packed them in at the Majestic. It was
j
scheduled to move down to the Carlton for
an undetermined period.
. . . The
The Met suspended its weekend vaudeville
and movie policy long enough to present the
roadshow version of "Gentleman Prefer
Blondes" for three performances
Greenwich is offering a dinnerware deal.
Lippert's 1948-50 Films
To Be Shown on WCBS-TV ,
NEW YORK—WCBS-TV has bought a 1
new package of 20 Hollywood features pro- '
duced by Robert L. Lippert and released
between 1948 and 1950, for showing on the
Show" starting some time in October, according
to David Savage, manager of the film department.
The Lippert pictures include "The Baron of
Ai-izona," starring Vincent Price and Ellen
Drew; "I Shot Jesse James," starring John
Ireland; "Rocket Ship X-M." "Bandit Queen"
and "Savage Drums."
Lippert has now sold most of his 22 exchanges
for approximately $325,000 and Is
now distributing only features made by independent
producers.
Weekly Newsreel Planned
For Korea Armed Forces
NEW YORK—Weekly newsreels are planned
for Korea armed forces. The Army and Air
Force Overseas Motion Picture Service has
made arrangement for compilation of News
of the Day clips. The move follows a report
on the situation by William Holden.
Fifty
Per Cent Are U.S. Films
Tlie Colombia market for motion pictures
is estimated to be about 50 per cent U.S.
films. 20 to 25 per cent Mexican, with the remainder
being Argentine, British, Italian,
Spanish and French.
Ilfi
H
•In
5ep
STREET ADDRESS
TOWN
NAME..
STATE..
POSITION
Colombia Uses U.S. Films
It is estimated that for each U.S. major
film company supplying films to the Colombian
market, about 30 feature films, 30 short
subjects and 52 newsreels are required
annually.
90
BOXOFFICE October 25, 1952

, At
i
II
:|
J. J. Filzgibbons Cifed
By Christians, Jews
i(ii;ii\rO- J. J. FlizKlbbons. president of
Kamous Hlayers Canadian Corp., In recoRnltion
of out-standliiK contributions In the proinotlMK
of Improved relations between races
.iiid creeds In Canada, was Klven a citation
by the Canadian Council of Christians and
Jew.s at Its annual dinner October 23 at the
Royal York hotel here. Fltz;?lbbons Is a former
national president of the council and was
one of six prominent citizens to receive the
citation.
The chairman of the function was J. Gerald
Gedsoe of Toronto, tlie 1952 president of the
Canadian council, and the scheduled speaker
was Gen. Carlos P. Romulo, ambassador of the
Philippines to the United States.
The Famous Players president w^as honored
:)y the late King George VI with the decoration
of commander of the British empire for
his leadership as national chairman of the
Canadian Motion Picture War Services committee
throughout the last war.
Dewey David Bloom Dies
Hospital in Toronto
TORONTO—Dewey David Bloom died after
a lengthy illness in the Women's College
hospital here. He was 54. Hundreds of trade
associates attended the funeral in Holly Blossom
temple.
I
A native of Hamilton, Ont., he was identified
with the Canadian Westinghouse Co.
there for eight years before joining the the-
.itre field. In 1924 he became publicity repre-
^entatlve in Canada for MGM, but from 1928
to 1931 he was the manager for the late
Gertrude Lawrence in New York and London.
In 1931 he was appointed manager at Toronto
of the British films division of Nathanson's
Regal Films, which preceded MGM of Can-
.ida, and continued with the latter as director
of publicity until his death.
The survivors include his wife, the former
Jean Kurtz, and two brothers and a sister.
Kingston, Ont., Drive-In
Trys Dawn-to-Dusk Show
OTTAWA—Following in the wake of Man-
.iger Len Lamour's all-night show at the
Startop Drive-In near here, the Kingston
Drive-In on the Bath road staged a dusk-todawn
show on Friday night with a combined
program of six features plus cartoons and
other shorts.
There was a new angle in the Kingston
case, however, in the offer of free doughnuts
and coffee to the patrons who stuck it out to
the finish of the marathon performance as
a form of breakfast at the theatre's refreshment
arcade.
Condition of Sam Fine
Reported Improved
TORONTO—Long on the dangerous list
Toronto General hospital, Sam Fine is making
encouraging progress toward recovery
from a heart condition with the expectation
that he will be able to return home for continued
rest in a comparatively short time.
Sam Fine is the partner in B&F Theatres,
a Toronto affiliate of Famous Players.
BOXOFnCE October 25, 1952
at
Dominion Sound Names
Two New District Men
MONTRKAL—Two new dl-strlct
mansKcrshlps
for Dominion Sound Equipments have
been announced by F. E. Peter.s, pre.sldenl of
the company. David E. Dunlel, former district
manager for Dominion Sound In WlnnlpcK,
has been apopinted district manuKcr in
Toronto, replacing C. C. Curran. who has been
transferred to Halifax. Richard R. Huston,
formerly of the sales department of the company's
brunch In Reglna, will take over as
district manager In Winnipeg.
Born in Glasgow. Scotland, David E. Daniels
came to Canada In 1912 and .settled In the
west. Educated In Calgary, he was one of
the early pioneers In radio broadcasting on
the prairies during the 20s. He Joined Dominion
Sound In Calgary in 1929 as an Installation
and service engineer, working on theatre
! ound systems when they were new to Canada.
After service with the RAF as a radar officer
in Europe, Africa and Asia during World War
II, he rejoined the company's sales department
in Winnipeg In 1945. Two years later,
he was appointed district manager In that
city.
Richard R. Huston was born in Willmar,
Sask. He joined Dominion Sound in Montreal
in 1945 after serving as a civilian radio operator
with RAP transport command during
World War II. He was transferred to Regina
in 1949 as a salesman and has served in the
Saskatchewan city until his present appointment.
FPC Holds Conference
At Niagara Falls, Ont.
TORONTO—Memories of 1939 were brought
back when Famous Players Canadian Corp.
staged its 1952 eastern division conference
at the General Brock hotel, Niagara Falls,
October 20-22 for managers in eastern Canada,
partners, associates and head office
executives.
It was back in 1939 that the circuit staged
a national celebration in the same hotel for
the 20th anniversary of the founding of the
company. A guest of honor then was Barney
Balaban, president of Paramount Pictures,
who is still a director of Famous Players.
This time, the program was all business,
with the exception of a dinner, and the objective
was the discussion of plans and policy
to beat the new competition of television.
The conference was under the general supervision
of Morris Stein, eastern division
general manager. Departmental executives
had an important role in roundtable discussions.
Radio Set Sales Drop
MONTREAL—Canadian manufacturers inventories
of radio receivers at August 31 were
sharply reduced from those of the same date
last year. The August 31 total was 122,418 sets,
compared with 227,990 a year earlier. Total
sales of radio receivers, including combination
radio-phonographs, reported for August by the
Radio-Television Manufacturers Ass'n of
Canada was 37.389 units with a value of
$3,301,993. For the first eight months of
1952, sales came to 283,071 units worth
$25,459,486.
K
New Battles Foreseen
In Canopy Ruling
TORONTO—The Vonne filreei
battle of the
.slKn.s ha.s cropped up again In city hall circles,
thl.s time with the marqueoi aji the target.
Last January, the civic order banning all
ndvertlstng >>lgn.s projecting from building
frontH went Into effect, but a number of marquees
were retained on the ground that they
afforded .safety for theatre patron.s and hU.t
The civic work-s commltttc ha.s now rc< wi.-
mended to city council that the canop.e.s be
permitted for illumination only and that any
advertl-slng be prohibited on the mar'i
although Building Commissioner (>....'
wanted the canopies taken down completely.
Jo.scph Singer, lawyer for the Motion Picture
Theatres Ass'n of Ontario, agreed to the
proposal by the works committee that the
canopies t>e retained for illumination only.
At the .same time, another city official.
Works Commissioner Allan, has moved for
a prohibition against all advertising signs all
over Toronto which protrude more than 18
Inches over the street line. This move would
affect well over 100 other theatres which have
both marquees and projecting signs.
The works committee decided to deal with
the Yonge street situation before taking up
the question of a citywide ban. Theatre owners
here have long been afraid that after the
Yonge street move had been straightened out
the city would extend the order to all thoroughfares.
Exhibitors in other Ontario cities are also
anxious because of the possibility that many
municipalities will follow the Toronto example.
The subject is to be discussed at the
annual meeting of the Motion Picture Theatre
Ass'n here November 4.
Columbia Employes Sign
Wage Pact at Winnipeg
WINNIPEG—Wage increases and a union
security provision were the main terms of an
agreement reached between the local film
exchange employes union and the local Columbia
branch. C. E. Greenlay. provincial
labor minister, announced the terms as follows
:
An over-all increase of S5 a week retroactive
to May 19. 1952; an additional increase of
$10 a week to the booker, effective December
1. 1952; a salary of $42.21 a week, effective as
of December 1. 1952. to the shipper; a union
security provision, apphcable to back office
employes only, providing that all employes
with the company for 60 days will join the
union, and appointment of a head reviser,
who will receive S2.50 more, in any case where
a company has three or more revisers, such a
person to be appointed by the distributor.
T. J. Williams was conciliation officer diu-ing
the negotiations.
New Booking Schedule
TORONTO—A new theatre combination
has been put into effect at Hamilton. Ont..
for day-and-date bookings, the first of its
kind in the nearby city.
One of the theatres is the Granada, a unit
of Famous Players managed by Paul Turnbull,
and the other two are the suburban
Avalon and Regent of the United Amusement
Theatres group headed by H. W. Braden. a
partner of FPC.
91

. . . Warner
. . Archie
. . Denise
MONTREAL
peorge Ganetakos, president of United
^ Amusement Corp., will be honored in
Toronto by the Ass'n of Motion Picture
Pioneers November 5 for his services to the
industry. Ganetakos opened the Mount
Royal Theatre here in 1909 and now heads
a cu-cuit of 38 theatres in the province of
Quebec. During the last war he was decorated
by the king of Greece for his generous
help to benevolent works in that country.
Quebec Allied Theatrical Industry will hold
its annual meeting November 4 at the Ritz
Carlton hotel. The session will start at 2:30
p. m. and will be followed by a cocktail party
at 5:30 and a dinner at 7 . . . The Avon on
Laurier avenue west, a United Amusement
Corp. house managed by Georges Pepin, will
start a new policy October 31, showing foreign
films with English titles. The first film to
be shown is entitled "Monticello, Here We
Come" . . . Bella Houle, organist at the Outremont,
has left to join the Empress staff.
Both are Confederation Amusements houses
Leo Choquette, owner of the Choquette
. . .
circuit, recently opened a new theatre named
the Saguenay at Bagotville, Que.
The Club House Theatre in Asbestos, owned
by Quebec Cinema Booking, is being remodeled
with a new interior, new front and
new seats. C. Cohen of Kalman Display, Montreal,
is the designer and builder. The theatre,
which has been renamed the Cinema Asbestos,
is scheduled to open about November 1.
Gaston Theroux is the manager ... P. Matte
is building a new theatre in Buckingham, Que.
Bros, will show "The Mu'acle of
Our Lady of Fatima" at the Orpheum October
31. Roadshow prices will prevail.
Perkins Electric Co. recently installed 208
new seats in the Little Met Theatre in Greenfield
Park, owned by Mi', and Mrs. R. Menard.
The owners have provided a parking place for
40 automobiles in front of the theatre . . . Art
Bahen, new district manager of Odeon Theatres,
is recuperating at home after spending
ten days at the Queen Elizabeth hospital with
Harold Mason, owner of the
pneumonia . . .
Bedford Theatre in the town of that name,
his wife and two children had an accident at
Peekshill, N. Y., on Thanksgiving holiday.
They were taken to a hospital in that locality.
Tom Trow, owner of the Imperial, Thi'ee
Rivers, and Edgar Hamel, chief accountant
at Quebec Cinema Booking, while returning
Everything lor Top Profits in POPCORN !
POPCORN MACHINES and SUPPLIES
Pre-Popped Corn and Popcorn Warmers
For details, wire, write or call
SERVICE CONFECTIONS, LTD.
243 Lilac Street Winnipeg
from opening a Foto night at the Iroquois,
Beauharnois, were involved in an accident,
when a motorist asleep at his wheel at midnight
zigzagged into their car, completely demolishing
Trow's Cadillac. Fortunately, the
occupants were not injured seriously. On
their arrival in Montreal, they were admitted
to the Royal Victoria hospital for observation.
Manager and associated owner of the Cinema
Lachute in Lachute, Que., Georges
Marchand, was married in Montebello October
13 and a reception was held at the
Hotel Montebello. Among the guests were Bill
Trow, president of Montreal Poster Exchange
and Quebec Cinema Booking; Mort Prevost,
QCB manager: Max Arsenault, manager of the
O'Connor Theatre at Huntingdon: Philippe
Martin, part-owner and manager of the
Iroquois,
Beauharnois.
. . Gordon
James Baird, owner of James Baird, Ltd.,
a film trucking company, broke his leg while
stepping off a truck ... At the Montreal
Bridge league of Quebec eighth annual contract
bridge championships at the Windsor
hotel October 10-12, Edgar Hamel, chief accountant
at Quebec Cinema Booking, won the
championship in a team of four .
Dann, former district manager for Odeon,
sent a card to his former office staff on his
way to Vancouver, where he has taken up
permanent residence . Cohen, salesman
for Warner Bros., has returned from a
successful trip in the mining county and said
that most exhibitors report good business.
.
. . .
On business trips were Bob Johnson, manager
of J. Arthur Rank Corp. at Quebec City:
M. J. Isman, Empire Universal, manager at
Sherbrooke . Congratulations to J. Dubreuil,
owner of
.
the Empire, New Carlisle, on the
Gaspe coast, who was recently married
Warner Bros, beat the powerful Odeon team
in bowling last week . Poirier, secretary
to Bill Trow, president of Montreal
Poster Exchange and Quebec Cinema Booking,
flew to New York City for four days.
. . . Exhibitors
At Empire Universal, Eddy Petterson, for
three years former assistant manager at the
Avenue, is now assistant booker; Eleanor
Shugar, typist, has replaced Mary Kloden, and
Anna Feldman, steno, replaced Norma Rubinger,
who resigned to be married
in town were A. AUard, Garden,
Laval West; Mr. and Mrs. R. Menard, Little
Met, Greenfield Park; Raoul Lafrance, Cinema
Agency, Quebec City; J, J. Champagne,
Vimy, Rigaud: C. Charbonneau, Madelon,
Cap-de-la-Madeleine; Georges Champagne,
manager of Cinemas circuit, Shawinigan
Falls.
The Cunard liner, Ascania, served as studio
for Fridolin's French-Canadian comedy film.
"Tit-Coq," the other day. A camera was installed
on the bridge and as the liner was en
route to Quebec scenes were filmed under the
direction of M. Delacroix. On the returij
. . . Oi
voyage exteriors and picturesque scenery oij
the north side of the river were shot
great interest to film producers, an exhibij
tion of miniature stage sets, costumes anil
theatrical drawings was opened for the Mont

I
cated
UA)
. . . Hymie
. . . Paul
. . Charlie
II
'Money Can't' Leads
Toronto With 125
TORONTO—Thi' ace Ihcutrcs had a
.sprliidlnu
of >lx extended eiiKnKement.s for plcures
that had been ThanlcsKlvhiK day atractions.
"Ttu' Quiet Man" continued Its
urpiislnK run at the Imperial with a fifth
Meek, while "Ivanhoe" was .slrong In Its third
Ktet at Loew's.
.Average It 100)
'atinton—Th* Miracle of Our Lody of Fatlmo
(WB), 7ntl wk 100
Hyionci Somolhing Money Can't Buy (JARO) I2S
Impc'i^' The Quier Man (Rcpl. Sth wk 85
[v« % Ivonhoc MGM). 3rd wk 110
rto»n Atloif In Trinidad (Col), 2nd d. t. wk.. . 100
i
on The Thlc» 110
Qi- Ju«» »or You Para). 2nd wk 115
ill, Capttol — Son o# Paleface 'Poro) 100
«rsity—The Story ot Will Rogere (WB). 2nd
wk
no
Slown- Bock ol the Front U I) 105
Ictona Fighting Rati of Tobruk (Brill); Million
Dollar Kid AA, 95
'Quiet Man' Holds Strong Pace
In 4th Vancouver Week
VANCOUVER- Uowntown business held up
to a brisk autumn pace despite night hockey
•ames. Thanksgiving weekend al.so upped
jusiness with most houses having midnight
liows "The Merry Widow." "Caribbean"
aid a fourth week of "The Quiet Man" wenhe
best.
Jopitol—The Merry Widow iMGM) Good
Iincmc— The Quiet Mon (Rep), 4th d. t. wk.Good
^minion— Son ot Polcfoce (Poro). 3rd
d- t wk Average
Orphcum—Whot Price Glory f20th-Fox) Average
Plozo— Down Among the Sheltering Palms
(20th-Fox)
Ck)Od
frond—Coribbcon Para) Good
-tudio— Curtoin Up JARO) Average
Vogue— Son of Ali Baba (ij-l) Average
Ottawa Critic Selects
Alltime Ten Best Films
OTTAWA— Will McLaughlin, film reviewer
of the Journal, hit the editorial page of the
daily with a roundup of comment in which he
picked the ten best pictures in his 40-year
areer but he pointed out that he could not
lUmber any foreign-language production in
his list because he could hardly cla.ss himself
among superior minds.
McLaughlin's ten best, in chronological
order, are: "Broken Blossoms" (1919). "Disraeli"
11929). "Morning Glory" (1933 1. "The
Barretts of Wimpole Street" (1934i. "The
House of Rothschild" (1935). "Hamlet" (1937i
In Which We Serve" (1942 1, "Tight Littlf
Island" (1947). "Joan of Arc" (1948) and "Tlie
Best Years of Our Lives" (1949).
The critic, now in semiretirement, suggested
others as runnersup, as follows: "Mutiny on
the Bounty." "Gone With the Wind," "The
Private Life of Henry VIII," "Heru-y V" and
The Red Shoes."
His memory, he said, goes back to 1912 when
he was first impressed with "The Cheat."
starring Fannie Ward and Se.ssue Hayakawa.
His alltime selections were based largely on
direct appeal to the heart, sympathy and appreciation
of ordinary mortals.
Regarding European pictures. McLaughlin
tommented that he often came away with the
unhappy feeling of being out of place, when
he saw such films, among these who "raved
about the great acting, adult story, sophistidialog
and technical ingenuity of contemporary
European pictures."
VANCOUVER
pii'hard HUncll, a new arrival (rem EnRland.
is the new axsLslant manuKcr at downtown
Plaza Odeon. replarltiK John McKlm.
who moved to the Odeon at Victoria . .
Eric Hundley, u longtime member of the
Orphcum staff. ha.s resigned to work In the
RCAF officers mesa at Sea Island His fellow
workers gave him a golng-away gift at a
party at which actor Gary Cooper was a
. . . Cecil guest of honor
cently Joined Odeon
Cameron,
circuit as
who re-
manager of
the Klngsway, resigned and will return to
California for his health.
KoKgie VViNoii, Canadian manager for
MGM 16mm, w^as in town and reports that
MGM narrow-gauge business In British Columbia
is tops . . . Ro.ss Be.ssley. A.ssoclated
Screen News cameraman, is the new press
golf champion. Ro.ss won the Jack Pattl.son
trophy in the annual shindig of the writers
and friends held at Peach Portals on the
U.S. border . Chaplin. UA general
manager here, reports that "Limelight" will
show .here on a roadshow basis at advanced
prices. This also applies to MGM's "Ivanhoe"
at the Orpheum and "The Miracle of Our
Lady of Fatima" at the Strand.
. . Willard
. . . Jack
Harry Page, who was formerly with UA and
Eagle Lion in Vancouver, is now with Cardinal
Films in Toronto as salesman .
Adamson, local Cardinal Films manager,
resigned to join Astral Films as local manager
Singer, former owner of the State.
Vancouver, and the Rio. Victoria, is now in the
dog food business in California
Droy jr.. for the last few years in local stage
shows most recently at the Totem, has left
for Ottawa where he will take over as stag"
manager at the Canadian Repertory Theatre
Local show folk gave Jack a farewell party.
C. M. Goodacre and L. T Bockanon have
taken over the 250-seat Rio at Smithers in
northern British Columbia from Cecil Steele,
who operates other theatres in that section
Gauthier, owner of the Rex at Quesnel
in the Cariboo zone, was a Filmrow visitor
and said he would open his new 600-seat theatre
at Quesnel this fall . . . The Lougheed
Drive-In at Burnaby is getting around the
Lord's day act by selling a $5 book of tickets
at 50 cent admissions on a club basis, allowing
members in for a free show on Sunday. Re-
HANDY
portn are that the airer U dolruc capacity
bUDliieas on Sunday.
With th* Inrrrjurd um- of acetat« film, film
compiinlri are Inve'-tlgatlng the Idea of
streamlining distribution and con.erta theatre operator.
Midnight Show Gamers
$300 for Kiddy Pork
WINNIPEG—The city council of 'Yorkton.
Sask.. received S300 for a kiddies park from
a midnight show held at the Roxy. following
the recent celebration of Nat "Rothstein night
on the occasion of the 25th anniversary of the
house, which the founder marked with gifts
to the staff and to local charities. Rothstein
was presented a desk set by his employes, one
of whom is Alderman W. J. Johnston. Roxy
manager.
Funds for acquiring sound projectors are
limited In western Germany, even for those
of German manufacture.
Madrid has seven motion picture .studios
and Barcelona has four.
BOXOFFICE October 25, 1952

ii:
I
Sidelights on Maritime Convention
ST. JOHN—Sidelights on the annual convention
of the Motion Picture Exhibitors
Ass'n here recently, and on the annual meeting
of the maritime branch of Motion Picture
Pioneers.
A. Lee-White, president of the Maritime
Film Board and RKO branch manager,
brought greetings from the board, composed
of representatives of the distributors and
quipped that he is interested in the Pioneers
as of about 1971, when he would be eligible
for membership.
George Enos of St. John, recently named
chairman of New Brunswick board of censors
and amusement tax inspector, attended.
He is projectionist for St. John theatres
and subsequently joined the censor board.
E. J. Sturgeon, Fredericton, assistant fire
marshall for New Brunswick, said the provincial
office he represented had no trouble
with theatres at any time in the enforcement
regulations. He pointed out that there
had been only one or two fires in theatres
reported to his office in its history.
* * *
Cameo Series Marks
20th Anniversary
MONTREAL — The world-famous police
service dog of the Royal Canadian Mounted
Pohce is featured in Associated Screen Studios'
October Canadian Cameo release.
This latest theatrical short subject is entitled
"Canine Crimebusters," and it embodies
a new motion picture technique in that Dirk,
one of the intelligent beasts, supposedly narrates
the tale. He outlines the Mounties' dog
program and introduces the audience to the
rest of his pals by name, most of them being
outstanding ones in the annals of the
Mounted Police crimebusting. The locale of
the film was Yorkton, Sask., where one of the
annual refresher courses for these valuable
animals was being held.
The four-footed cops have played a very
important part in the work of the federal
police. The film shows how the dogs are
employed successfully in searching for lost
persons, in tracking down criminals, in locating
lost or missing articles, and in scores of
specialized chores.
"Canine Crimebusters" runs for ten entertainiiig
minutes. Direction was handled by
Gordon Sparling, with camera work by Jack
Hynes. The original musical score was written
and conducted by Lucio Agostini. The
film has been released through Empire-
Universal exchanges to first run theatres in
this country.
Associated Screen celebrates the 20th anniversary
of its Canadian Cameo series with
this current release. The first Cameo made
its appearance in 1932. Within a few years,
Canadian subjects were seen on theatre
creena in Borneo, Britain and the United
' ..£. There was a lapse of a few years
. Sparling was overseas in charge of a
Archie Mason, Springhill, owner of the
Capitol there and president of the maritime
organization, dwelt on the value of a theatre
to any community. He singled out his personal
experience. Referring specifically to
while his theatre was shuttered for renovations
and modernization. Adults and children
would appear daily while the theatre
was dark to inquire as to when it would be
reopened. While his theatre was dark, people
of Springhill and within the radius to
which the theatre catered, used the telephone
to find out plans for the reopening.
Mason felt that exhibitors should manifest
interest and activity in civic and municipal
affairs. He is the current mayor of Springhill
and a representative of Ctmiberland
county in the Nova Scotia legislature. He
was recently named president of the Canadian
Federation of Mayors. He feels an
exhibitor in city and town halls and provincial
assemblies is in a position to prevent
economic and human injustices if they develop,
with material protection for business
and property.
« « 4:
Ronald Howard, a member of the city
council of St. John, represented the city.
He invited the visitors to look over the city
before leaving for their homes.
Chairman of the luncheon was F. Gordon
Spencer, general manager of the P. G. Spencer
Company, Saint John, and a vice-president
of the association. He advocated exhibitors
being interested and active in the welfare
of the communities in which they are
located.
section of the Canadian army film and photo
unit. On his return, he resumed production
of the short subjects, the first postwar one
being released in 1948.
Canadian Expansion Plan
Is Announced by RCA
MONTREAL—"The first steps in a nationwide
expansion program involving the immediate
construction of four new buildings were
announced here by F. R. Deakins, president
of RCA Victor Co., Ltd., a major Canadian
producer of radio, television and electronics
equipment. The expansion program, largest
in the firm's history, is prompted by Canada's
rapidly expanding economy and the increasing
market for electronic products, Deakins
said.
Chief item in the announced program is
the construction and equipment of a $1,000,000
manufacturing plant at Prescott, Ont., to turn
out consumer electronic products.
Increasing production in the Montreal factory
and erection of the new plant in Pi-escott
created the need for new warehousing, servicing
and sales facilities across Canada, according
to Deakins. These are now to be
provided in three new buildings being erected
in Toronto, Winnipeg and Vancouver. Construction
on all three will commence immediately
with official openings planned for
next spring and early summer.
Approximately 500 employes will be required
at the Prescott plant when it is in operation
and key men from the Montreal factory will
be moved to Prescott to train new workers.
Individuals Show IGmm Films
Tlie only censorship of motion picture films
in Paraguay is for pictures to be shown during
the morning and afternoon performances
All-Canadian Video
Praised by CBC Man
MONTREAL—Canadians, termed old hand
at avoiding extremes, have made typicall
Canadian compromises to avoid them in tele
vision, J. Alphonse Ouimet. assistant genera
manager of the CBC, told members of th)
Advertising and Sales Executives club o
Montreal.
As Canadians, he said, members of th(
club would want to see the new developmen
used in the national interest but, as business'
men, they would want the new industry to b<
available as an advertising medium.
Canada's TV industry would not be Cana<
dian today, Ouimet said, if it had not beer
protected by appropriate tariff and customs
measures. Canadian TV sets cost more thari
their U.S. counterparts, he admitted, bui
"such things can't be measured solely Iri
dollars and cents."
"It costs money to be a nation," he said
"but if it is worthwhile to have our owr
industries, our own trained mechanical and
electronic technicians, we should not have anj
doubts about developing for television oui
own artists, our own writers, musicians, prO'
ducers and dancers rather than depending
on non-Canadian importations."
In the five weeks in which Canadian TV
has been a fact, he said, the number ol
letters and phone calls received by the CBC
indicate that 75 per cent of the programs
are liked, and 25 per cent not liked.
When the tower atop Mount Royal is completed
Montreal will have better reception and
when the Toronto-Montreal link is completed,
better English-language programs will be
available.
A dozen Canadian advertisers are sponsor
ing full shows, he said, and another dozen
are taking eight, 20 or 60-iecond spots. The
Canadian system of rates for TV, he said, was
designed to give a bargain to those who
wanted a Canadian show.
Although it has not been possible to import
shows from U.S. networks, he said, relations
with the TV networks across the border
were "the friendliest." There may still bei
some way to reconcile the points of view.
Ticket Tax Receipts Up
In Canada During 1951
OTTAWA — The amount of amusement
taxes paid by Canadian theatre patrons during
1951 was $11,373,629, while gross receipts
totaled $90,000,000 at 1.808 theatres in the
Dominion, according to the statistical report
of the federal government.
The grand total for film entertainment in
standard theatres for the year was therefore,
approximately $102,000,000.
The government report also brought out
that total receipts at the 82 drive-ins was
$3,347,670, and the number of paid admissions
was 6,554,572. According to this separate
section of the 1951 review, the patrons of
drive-ins contributed $406,611 in anuusement
taxes.
Total receipts for all forms of film entertainment
were $96,319,583. including standard
theatres, drive-ins, community enterprises and
itinerant shows. This total was 11 per cent
greater than the aggregate gro.ss in 1950.
These statistics comprise totals which are a
slight revision from the preliminary report
earlier in October.
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BOXOFFICE October 25, 1952
lOJ

.
WINNIPEG
T^ouKlit^ T. Vati-s, vlcc-prcsKlciit ol HciMlbllc,
was a visitor at the Emplrc-UnlvorsiU office
here. He conferred with representative
Wolfe Blunksteln. Yates planned to cover
all the Republic offices In Canada ... As
. . . There
temperatures dropped in the low 30s, all drlve-
In operations In this area ceased
has been an Increase In patronage In the
downtown houses, while the neighborhood
theatres report a business decrease.
Various orir.»nij;ation,s have tried to cash in
on the exhibition business without benefit of a
license. One German society, having had a
taste of receipts with one German film, again
rented the Uptown for a showing of their
product. Their ad on the amusement page
was larger than quite a few properly licensed
and tax paying exhibitors . . . Various Industry
and civic leaders attended a special
screening of "Limelight" . . . "The Quiet Man"
was in its sixth downtown week . . . Ben
Metcalfe has replaced Ann Henry at the
Winnipeg Tribune. Metcalfe now will handle
the film review column.
Local operators and managers are disturbed
by the city allowing its Playhouse to be used
to show football films. Several weeks ago an
organization rented the Playhouse to show
35mm films. Several years ago the city
promised it would never go into competition
with local exhibitors. The Dominion, Bijou,
Pox and Beacon theatres are all located near
the Playhouse.
Quebec Premiere to Seek
Law on TV Censorship
MONTREAL— Censor.ship of television programs
will be proposed by the Quebec government
in legislation to be introduced In
the Quebec legislature. Premiere Duplessis
said "the rights of the province of Quebec
in this matter are clear and incontestable and,
I hope, uncontested."
The project would have the CBC submit
all programs televised in Quebec province to
the Quebec board of censors, established to
censor motion picture films and literature.
Duplessis said the law would mean censorship
of live as well as filmed television programs.
He asserted it would be "ridiculous to
censor movie films and neglect to take the
necessary precautions with regards to television."
MO^fTREAL—Montrealers will be getting
better reception on their television sets soon,
but just how soon depends on the weather.
A 283-foot, permanent TV transmission tower
on Mount Royal is expected to be completed
early next month. Then an antenna, approximately
50 feet higher must be added. If the
weather holds good this will be done immediately.
Otherwise, a CBC official said, there
is little chance that the permanent tower
will be in operation before late spring.
The new tower is being built near the CBC
transmission building on Mount Royal parkland.
Authorize $500,000 Allocation
The currency committee of the Bank of
Commerce of Greece has authorized an allocation
of $500,000 for the importation of U.S.
motion picture films during the 12-month
period ending June 30, 1953.
First Projectionist
Still on Theatre Job
From Mtdeott Edition
DETROIT—The Motor clty'.s flr.st projectionist
Ls still active in the theatre after
56 years. George W. Craig, who Is In charge
of stage and lighting at the Schubert, formerly
the Lafayette Theatre, and also operates
a lighting specialty firm for the
theatre trade on Grand River avenue, was
the first man to run a projector professionally
In Detroit, It has been established,
despite other claims to a "first."
It was in May 1896 that he first ran
the motor-driven Eidoloscope, the Invention
of a Professor Latham, of the University
of West Virginia, In the Detroit Opera
House on the Campus Martlus. Bert C.
Whitney, Opera House owner, had seen a
demonstration in New York, and promptly
brought the attraction to his own theatre.
The show ran about an hour and a half, and
included films on reels similar to those of
today, showing sports, wrestling, a bullfight,
the Whirlpool rapids in the Niagara river,
and a bicycle parade on Fifth avenue.
LECTURER PART OF SHOW
The projection booth was made of 2x4s.
covered with black cotton flannel, in a space
at the rear of the parquet, where several
seats were removed for the occasion. The
-screen was a piece of white sheeting. A
lecturer went with the show.
Whitney took another unit to Grand
Rapids for the first upstate exhibition—in a
store on Canal street next to the old Sweet's
hotel there. Craig went along as projectionist
and doubled as lecturer when the man
hired failed to show up, and received an
extra $5 a week while on the road.
The Grand Rapids show lasted four
weeks at 25 cents admission. The Detroit
show lasted about eight weeks, and admission,
not now available, was probably a little
higher.
The Eidoloscope company was unable to
furnish more films, and the show was dropped.
A few months later, the Edison Biograph
was first brought to Detroit, and exhibited
in the old Wonderland on lower
Woodw'ard avenue, later the Avenue Theatre,
closed only last year.
LOST IN HISTORIC FIRE
Craig remained with Whitney until his
death in 1929. The Opera House burned
down in 1897 in one of the city's most historic
fires, and Craig went to the Empire
Theatre on Lafayette for a year while a new
Opera House was built on the original site.
In 1918, he moved to the new Detroit Opera
House, the former Lyceum, on Randolph
street, when Whitney transferred operations
there. Craig remained at that place for
about 10 years, moving to the Wilson, now
The Music Hall, where he was responsible
for the installation of the original lighting.
About 1938, he moved to the Lafayette.
Craig's two sons are also in show business.
Walter was a projectionist at the Center
until its recent closing, and now is working
in television. David is an electrician with
WWJ-TV.
A laboratory for the development and printing
of all motion picture and still color films
W'lll be established in Bombay, India, by U.S.
enterprise.
RESEARCH
for
BUREAU
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING INSTITUTE
825 Van Brunt Blvd.
Kansas City 24, Mo.
Gentlemen:
10-25-52
Please enroll us in your RESEARCH BUREAU
to receive information regularly, as released, on
the following subjects lor Theatre Planning.
D Acoustics
n
D
D Lighting Fixtures
Air Conditioning
'Z.
Plumbing Fixtures
Architectural Service n Projectors
"Black" Lighting r-
Building Material
q
Carpets
Coin Machines
Complete Remodeling
Projection Lamps
SeaUng
Q Signs and Marquees
Sound Equipment
Television
Decorating
n Drink Dispensers H Theatre Fronts
n Drive-In Equipment G Vending Equipment
n Other Subjects
Theatre
Seating Capacity
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City .
State ..
Signed
Postage-paid reply cards for your further convenience
in obtaining informotion arc provided in The MODERN
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each month.
I
BOXOFFICE October 25, 1952 95

.
. . President
. . The
"
M ARITIMES
Mew Waterford is only a few miles from both
Sj'dney and Glace Bay, but Elbridge
Gouthro. a partner of Fred Gregor in the
Paramount and Majestic there, reports hockey
is not a major boxoffice opposition. A new
theatre will be opened at Louisburg on Cape
Breton island by Mr. Gregor in the spring
with seating capacity of 280. Junior Gregor
will be in charge of this operation, which will
open seven nights a week with Saturday
and holiday matinees. It will be the first
theatre for Louisbui'g, a coastal center rich in
history where a fish-processing plant has been
established. Louisburg currently has motion
pictures only one or two nights weekly. Incidentally,
Gouthro was the heavyweight of the
1952 maritime exhibitors convention, with
Capt. Sam Herman, manager of the Lunenbm'g
Capitol, absent for the first time in
years. The latter, verging on 90, is the dean
of Canadian film purveyors.
Ashley J. Burnett of Springhill, a suburb of
Fredericton, made his first appearance at the
annual exhibitors gathering here with G.
Haining, his projectionist. Burnett was the
first to operate a drive-in in the maritimes,
opening one on his farm about five miles up
the St. John river from Fredericton. Haining
was employed for several years by the late
A. Cady, a pioneer theatre operator at Minto,
a soft coal mining center.
Harry Atkins of Richibucto, who operates
theatres there and at Buctouche, both in Kent
county, has been giving consideration to adoption
of a baby. Before settling down to film
exhibition at Richibucto, he headed a musical
tabloid troupe that toured the maritimes for
many years.
Lloyd Pollock of Petitcodiac, N. B., who has
theatres there and at nearby Havelock, the
latter having been opened about a year ago,
has been stressing community relations in
both, sponsoring film programs for the benefit
of the local fire departments, schools and
fraternal and social groups. One night a week
he features amateur stage contests for prizes.
Business at Havelock has settled down since
the completion of a cement plant which provides
the industrial lifeblood for the community,
which had been dormant for years.
Morris Elman, formerly a film exchange
manager here and now operating the first
exchange for advertising material in the
maritimes, gave several demonstrations of
his chess, checkers and cards talent at the
convention. He was unable to participate in
the annual che.ss title tourney at Moncton
because he had to go to New York on business.
It was the first such chess meet he
had missed since they were instituted. He
has held the St. John and New Brunswick
chess championships several times.
Bob Roddick, maritime manager for Famous
Players, reported exhibition is being complicated
by showing in roadside stands and
stores, etc., who use the film shows to attract
attention and patronage for sales of
food, lodgings, novelties, etc. A .screen is put
up, a projector rented and ditto for some
films. Of course, the shows are free and decidedly
on the crude.
Weiner & Green, Glace Bay, have done considerable
reseating and renovating and plan
additional improvements. Incidentally, at the
opposition Glace Bay theatre, the connection
of Famous Players with the John Connor
estate, owner of the theatre, has been termed
an association rather than a partnership.
Both the Russell and Savoy are former
legitimate houses, with seating capacity of
900 and 1,290. The late John Connor gave
Fred Allen a start in vaudeville with a juggling
monolog.
Edg^ar Neal, representative of the Spencer
chain at Woodstock, says competition from
stationary theatres of northeastern Maine is
more feared on the Canadian side than that
from the airers. By presenting many of the
pictures in advance of their northern New
Brunswick showings, the U.S. houses cut into
the patronage of the across-the-border situations.
Some of the Maine theatres are
within a few miles of the boundary or closer.
Incidentally, a scarcity of steel has been
holding up the start of construction of a new
Spencer theatre in Woodstock.
The Valley ozoner at Springhill wiU close
for the season early in November, owner A. J.
Burnett, maritime pioneer for the outdoorer,
reported . . . Mitchell Fanklin, vice-president
of Franklin & Herschorn, has been hampered
in recent months by a digestive disorder and
has been considering heading to Boston for
treatment. An overdose of traveling with frequent
changes of foods is considered a cause.
He has been making frequent trips by air, car
and rail through the maritimes and to Miami
Beach in connection with F&H introduction
of airers at suburban St. John, Halifax and
Sydney-Glace Bay.
As expected, Archie Mason of Springhill
was renamed to the maritime presidency of
the Maritime Exhibitors Ass'n. Archie wasn't
the only legislator at the convention. Shortly
before the meeting, Joe LeBlanc, owner of
the Shediac Capitol, was elected for the first
time to the New Brunswick assembly. Mason
represents Cumberland county, which borders
New Brunswick, in the Nova Scotia legislature,
and he also is mayor of Springhill . .
The heaviest and lightest men at the convention
are business partners—EUbridge Gouthro
and Fred Gregor, long alUed in the
operation of two theatres at New Waterford.
Reg March of St. John, maritime manager
for 20th-Fox, took every opportunity to
speak up for the Pioneers, of which he is the
maritime president . . . The most active man
in the convention deliberations was Joe
Franklin of St. John and Miami Beach. He
participated in all the discussions, and introduced
many of the subjects for the debates.
Never backward about coming forward with
his personal opinions is the F&H founder . . .
P. Gordon Spencer of Fairville, general manager
of the Spencer chain, urged exhibitors
to interest themselves in their individual communities.
See 'Andersen' Print
BOSTON—One of the prints of "Hans
Christian Andersen" was flown here from
New York and shown to a group of officials of
Jordan Marsh Co., New England's largest
department store, headed by President Edward
R. Mitton. The group is considering
a store tieup with the film, using "Hans
Christian Andersen" motif for its huge
Chi-istmas exploitation project. The film is
set to open at the Aster Theatre here December
26.
TORONTO
Tack Arthur of Famous Players Canadian
Corp. has become a radio star in a weekly
series of Tuesday night programs over the
CBC network called "Mr. Show Business,"
a musical biography based on his own career
of 50 years . J. Arthur Rank Film
Distributors and Canadian Odeon Theatres
have arranged a Canada-wide contest,
"Search for Canada's Penny Princess," for the
new British feature, "Penny Princess." The
winner gets an air flight to London with all
expen.ses paid.
For "Just for You," Manager Len Bishop of
Shea's was host to 1,800 mothers of newspaper
carriers at a morning screening in a tie-in
with the Telegram. Each woman received a
flower and the first 100 were presented Crosby
recordings. There were also 47 grandmothers
in the audience, each of whom received a box
of candy . . . Manager Jim McDonough of
the FPC Tivoli, Hamilton, secured a merchant
co-op page in the Hamilton Spectator
on the opening of the popular price run of
"The Greatest Show on Earth.
As a special inducement for a Saturday
morning juvenile show, the Odeon Palace at
St. Catharines offered free soft drinks for
everyone . Sam Fingold, National
Theatre Services, got bad news for the weekend
when police reported that the safe of the
Century at nearby Oakville had been cracked,
the robbers making off with an estimated
$2,000, the take for two days.
Ernest Rawley, manager of the Royal Alexandra
here and a prominent Variety barker,
brought back Dr. Robert Morton, Australian
magician, for a third stage appearance during
the past week, making eight weeks in all this
year. The picture for the weekly sneak screening
Thursday night at the Village here was
"My Wife's Best Friend." Tom Daley of the
University will get it later.
One of the two local drive-in theatres has
closed for the winter. The Northwest has
gone dark but the Northeast, the first one
here, is holding out against the weather. The
Dufferin also has called it a season but the
Scarboro was operating on a day-to-day basis
. . . The Marciano-Walcott fight picture continues
to be popular here in subsequent runs,
the latest to run the film being the Donlands.
Grover and Radio City, all Bloom and Fine
units.
Sunday midnight shows in conjunction with
Canada's Thanksgiving day were numerous
here, with cool weather stimulating the owl
business.
Girl Who Fibbed on Age
Pays Up and Gets Pass
From North Central Edition
NEBRASKA CITY,
NEB.—Dan Flanagan,
manager of the Pioneer Theatre, believes he
has found the most honest girl in town. He
received a letter inclosing a 50-cent piece.
The letter read:
"During the showing of 'Quo Vadis' I
paid
only 25 cents to attend the feature. I am
12 years old and am sending the balance
of 50 cents."
Flanagan announced he would give the
girl a week's free pass for her honesty.
36 BOXOFFICE October 25, 1952

f
. . The
. . . Pred
Mike the Monk Disrupts
Office; Now Locked Up
,('. Central Edition
CUUNCIL BLUFFS, IOWA- MIkf. a
rlnKtalled
monkey with a UkliiK for the ladles,
will throw no more wild midnight parties
In the office of the Council Bluffs Drlve-In.
Ted Rice, manager, hius put on his cage
H padlock that baffles even Mike's nimble
bruin and fingers.
But Mike can console himself with the
thought that his last party really was a lulu.
Rice entered the office one morning last
week and thought the place had been ransacked
by burglars. Pile drawers had been
pulled out and rifled, a light bulb was
smashed on the floor, the Venetian blinds
were pulled.
Then Rice spotted Mike sitting on the
piano. Around him were the wrappers and
pieces of bubble gum which had been chewed.
Mike is a recent addition to the zoo Rice
Is putting In to amuse youngsters while
their parents are watching the movies. He
soon learned to unhook the latch on his
cage. Beside his love for mischief and bubble
gum. Mike is a sucker for the women.
Usually aloof from men, he walks right up
to the girls and tries to perch on their
shoulders.
"Maybe he's more human than we give
him credit for," observed Rice. "But I'm
sure he won't be throwing any more office
parties."
Even without the parties, Mike is a disrupting
influence.
"He starts puUing stunts and pretty soon
everyone in the office is watching and no one
is working," said the manager.
OTTAWA
•The flmt concert engagement of
the seu.son
at the FPC Capitol here was presented
October 22 with the stage appearance for the
one night of the Boyd Neel orchestra of
London, the .screen being occupied otherwise
. . Ernie
for the week by "What Price Glory," as arranged
by Manager Ray Tubman .
Warren, manager of the two Elglns. has built
up a reputation for holdovers, the laU>st being
"The Quiet Man, " In Its third week at the
larger Elgin, and "The Red Shoes," In a .second
week at the little Elgin . Regent,
now under the management of Bill Cullum, Is
playing "Ivanhoe."
Two drlve-ln.s in this district, the Aladdin
and Britannia, have been closed for 1952 by
20th Century Theatres. The Independently
operated Star-Top and Auto-Sky are operating,
however, until further notice. Bill Holt
is manager of the Auto-Sky while Len Lamour
directs the Star-Top ... A star of "The
Greatest Show on Earth" has been booked as
a special attraction for the winter fair in the
Coliseum, October 28-November I. The celebrity
is a hor.se, Starless, which will show its
fancy stepping with Capt. William Heyer in
the saddle.
Gerard Chartrand, a projectionist of Eastview,
Ont.. found that it was expensive to
operate a machine at a private performance
of the stag variety. Found guilty of showing
obscene films in a Hull hall. Chartrand was
fined $600 and costs by Judge Jacques
Boucher. Not only the films but the projection
machine were ordered to be confuicatcd
Lcaven-s worked up iiome extra bu»lne.vs
at the Elmdule when he offer"' " - " :-
lor week's program In a Kpeclal i
n
Saturday morning to prevent dl»apixjininient
for the Juveniles. Top feature wai "Jack and
the Bean-stalk"
ATC Launches Series
Of Radio Promotions
BOSrtJ.N Ami rii .111 I ii'-,itri s Corp. has
added a second radio program plugging film.s
at the circuit's neighborhood hoases Starting
October 13. the Prlscllla Fortescue program
on WEEI and the Christine Evans show
on WHDH began saturation announcements
promoting the early supper shows featured
in the suburban theatres.
This second promotion, keyed to the family
trade, emphasizes the ready accessibility to
the theatres, free parking and the fact that
patrons can sec an entire show and still be
home by 9:30. On October 1. the circuit began
a series of daily spot announcements. Mondays
through Fridays, over station WHDH
from 3:55 to 4 p. m.. giving a rundown of
programs current in all ATC theatres In the
greater Boston area.
Home-Produced Films Popular
It is estimated that with the growing popularity
of domestic films about 40 will be
produced in Turkey this year with 20 more
for release.
Join the Widening Circle
Send in your reports to BOXOFFICE
on response of patrons to pictures
you show. Be one of the many who
report to—
THE EXHIBITOR HAS HIS SAY
A Widely Read Weekly Feature of Special Interest
Address your letters to Editor,
"'Exhibitor Has His Say," 825
S Van Brunt Blvd., Kansas City 24,
I Mo.
BOXOFFICE
Always in the Forefront With the News
BOXOFFICE :: October 25. 1952 97

Want Ads Serve You Well, at Small Cost and—
MAKE
YOUR
DREAMS
COME
TRUE
»*"R^ii»|

,
popularity
I
of
.
0)(0FnCf(iJDDiiJJ]i)^lJJD5
The EXHIBITOR HAS HIS SAY ABOUT
ALLIED ARTISTS
Bowery Battalion (AA)—Leo Gorcey, Huntz
Hall, Donald MiicBrlde. People come to see
the Bowery Boys. I don't know why. Tliey
do Bii much business as a Technicolor superwestern
on a weekend, and cost much less.
People come out laughing, which, after all,
b what they want I guess. We used a couple
of Allled's "Little Rascals" re-Issues with this
show. The sound Is poor on these shorts.
Everybody is happy when we run a show of
this type. Played Prl., Sat.—C. E. Zimmerman,
Castle Theatre, Casselton, N. D. Smalltown
patronage.
Waco (AA)—"Wild Bill" Elliott, Pamela
Blake. Stanford Jolley. Played with a Bowery
BoyB. Bill Elliott's draw and the Boy's
gave us one of our better Friday-
Saturday crowds. Weather: Good.—Arden
,A Richards, Year Round Drlve-In Theatre,
iCralgsville, W. Va. Coal-mining and rural
'patronage.
COLUMBLA
Born Yesterday (Col) — Judy HoUlday,
,Broderick Crawford, William Holden. We
played this one very late but it was Colum-
Ibla's fault. It was well received and we
could have made real money if we could have
played it when we originally booked It.
Played Fri., Sat. Weather: Fair and cold.
C. E. McMurchy, Reston Memorial Theatre,
Reston, Manitoba. Small-town and rural
patronage.
Ill
Harlem Globe-Trotters (Col) — Thomas
Gomez, Dorothy Dandridge, Bill Walker.
Strictly tops in entertainment. For all to see.
Give it a big buildup. Get three singles and
you're all set to load the house. Played
Tues., Wed. Weather: O. K.—Prank E. Sabin,
Btojestic Theatre, Eureka, Mont. Smalltown
and rural patronage.
Rainbow 'Round My Shoulder (Col)
Prankie Laine, Billy Daniels, Charlotte Austin.
Good business. Much comment on better-!
han-average musical. Everyone who saw
it liked It. Played Sun., Mon. Weather:
CJool.—Nancy Davis, Viv Theatre, Corbin, Ky.
Average town patronage.
''
Vatican, The (Col)—Short. This 30-minute
short subject proved very satisfactory for
. ,tis and is good of its type. It brought in some
lllwho seldom attend.—C. E. Bennewitz, Royal
lllllieatre, Royalton, Minn. Small-town and
rural patronage.
METRO-GOLDWYN-MAYER
It's A Big Country (MGM)—Ethel Barrymore,
Gary Coop>er, Van Johnson. A group
of short plays portraying life in the U.S.A.
It pleased our patrons and the large number
Of well-known stars helps.—C. E. Bennewitz,
Royal Theatre, Royalton, Minn. Smalltown
and rural patronage.
Ivanhoe (MGM)—Robert Taylor, Elizabeth
..Taylor, Joan Fontaine. A fUm with every-
||
th^ in it. It was well liked, although some
1 1 the scenes got some laughs in the WTong
places. Business excellent. Played Mon. to
Sat. Weather: Mixed.—C. G. Mangold, Royal
Cinema. Cambridge, England. Family, county
.uid university patronage.
Painted Hills, The (MGM)—"Lassie," Paul
PICTURES
Kelley, Gary Gray. An old picture but still
a good draw. Priced right to us from MGM.
A good family picture. Wonderful coloring
of the great outdoors and the High Slcrra-s.
Played Wed., Thurs. Weather: Fair and cool.
—Arnold Dri.scol, Iowa Theatre, Brandon, la.
Small-town and rural patronage.
Rich, Yoans and Pretty (MGM) — Jane
Finds BOXOFFICE Big
Help With Booking
TirE ENJOY our BOXOFFICE and
*' EHIIS and find it a bifr help In soleotinR
our pictures. We only run two
nights in this town so have to choose our
pictures with care.—.Arnold Driscol, Iowa
Theatre, Brandon, Iowa.
Powell, Danielle Darrieux, Wendell Corey.
They stayed home. Maybe the title scared
'em. The picture was entertaining. Played
Tues., Wed. Weather: OJC.—Frank E. Sabin,
Majestic Theatre, Eureka, Mont. Smalltown
and rural patronage.
Sinein' in the Rain (MGM)—Gene Kelly,
Donald O'Connor, Debbie Reynolds. This was
an enjoyable musical for all who came but
they were few, regardless of additional publicity
on this one. Played Sun., Mon. Weather:
Cold.—Mr. and Mrs. K. R. Altls, Bunoeton
Theatre, Bunceton, Mo. Small-town and
rural patronage.
Skirts Ahoy! (MGM) — Esther WUliams,
Vivian Blaine, Joan Evans. Everyone enjoyed
this picture. Esther Williams' underwater
stunts with the children were wonderful.
Esther Is a beauty under water or above.
Business above average. Played Sun., Mon.
Weather: Fair.—Jesse H. Moore, Ritz Theatre,
Crenshaw, Miss. Small-town and rural
patronage.
Wild North, The (MGM)—Stewart Granger,
Wendell Corey, Cyd Charisse. Terrific. Best
business for quite some time. I didn't know
where all the people came from. A sure-fire
grosser. Played Tues., Wed., Thurs. Weather:
Cool.—Bill Myers, Rena Theatre, Kellogg,
Idaho. Mining-town patronage.
PARAMOUNT
Denver & Rio Grande, The (Para)—Edmond
O'Brien, Sterling Hayden, Dean Jagger.
A real good railroad story of the early days.
Was well received and we played to a good
house both nights. Played Mon., Tues. Weather:
Fair and warm.—C. E. McMurchy, Reston
Memorial Hall Theatre, Reston, Manitoba.
Small-town and rural patronage.
Flaming Feather (Para)—Sterling Hayden,
Forrest Tucker, Barbara Rush. Just another
western (no super) which was helped
by Technicolor. Nothing big and it is too
short to play alone. Under Paramount terms
this is an expensive picture before you have
your tw-o-hour show set up. Played Fri.,
Sat. Weather: Very Warm.—M. R. Debbaut,
Joy Theatre, Minneota, Minn. Small-town
and rural patronage.
Greatest Show on Earth, The (Para) —
Betty Button, Charlton H'
art. E^xci'llcnt. Played at u
four days to 8.R.O. >•"
Sut., Sun.. Mon.—Ha:
Theatre. Coatlcook, Cj
rural patronage.
.
Ju>t< r
still love Blng as do the young set. Jh: »
Wyman sets male hearts a-flutter. T:..
should do well in every situation. Pla:.>

—
—
|
lill
The EXHIBITOR HAS HIS SAY
(Continued from preceding page)
until the censors got hold of it. Played
Thurs., Fri., Sat. Weather: Cool.—Harold
Bell, Opera House Theatre, Coatlcook, Quebec.
Small-town and rural patronage.
Desert Fox, The (20th-Fox)—James Mason,
•
Jessica Tandy, Cedric Hardwicke. This picture
traces the mihtary career of Rommel
in World War II. Although there are some
good shots of military operations in North
Africa and the landing at Normandy, my
farmers were not interested enough in his
life to come out and see this feature. It
gave me the lowest midweek gross I have
ever experienced. War pictures of any type,
no matter how good, are not pulling as they
once did. The mothers of sons in the service
say they can't stomach the horrors of
war. Played Wed., Thurs. Weather: Fine
autumn.—I Roche, Vernon Theatre, Vernon,
Fla. Small-town and riural patronage.
Golden Girl (20th-Fox)—Mitzi Gaynor,
Dale Robertson, James Barton. A comedy
with just enough music. This should please
everyone. Played Sat., Sun.—C. E. Bennewitz,
Royal Theatre, Royalton, Miim. Small-town
and rural patronage.
Lure of the Wilderness (20th-Fox)—Jean
Peters, Jeffrey Hunter, Walter Brennan. A
Technicolor version of the old release "Swamp
Water"—with a girl added. This was a nice
picture but didn't warrant the top terms
asked by Fox. Played Thurs., Fri., Sat.
Weather: O.K.—Bob E. Thomas, Orpheum
Theatre, Strawberry Point, Iowa. Small-town
and rural patronage.
Lydia Bailey (20th-Fox)—Dale Robertson,
Anne Francis, Charles Korvin. This was a
good picture which went fairly well here. I
like any picture which stars Anne Francis. I
could watch her all the time. Comments were
almost all favorable and business was a little
better than average. Played Sun., Mon., Tues.
Weather: Clear and warm.—Herman Perkins
jr., Alpha Theatre, Catonsville, Md. General
patronage.
UNITED ARTISTS
Jackie Robinson Story, The (UA)—Jackie
Robinson, Ruby Dee, Louise Beavers. We did
only 60 per cent our usual Sunday business
but it's a wonderful story. Ran it single and
some patrons confessed they were biased
against Negroes. Outdoor action in color
goes better here. Played Sun., Mon. Weather:
Warm, dry, clear autumn.—Arden A. Richards,
Year Round Drive-In Theatre, Craigsville,
W. Va. Coal-mining and rural patronage.
Zamba (UA)—Jon Hall, June Vincent,
George Cooper. Here was a little one that the
Saturday night crowd seemed to enjoy immensely.
It's always fun to hear the crowd
laugh—even in a drive-in.—Robert B. Tuttle,
Sky Drive-In Theatre, Adrian, Mich. City and
rural patronage.
UNIVERSAL-INTERNATIONAL
Bend of the River (U-I)—James Stewart,
Arthur Kennedy, Julia Adams. In keeping
with our policy of bringing our action fans
the best in westerns, this certainly paid dividends.
The result was—a good show, a full
house, a pleased crowd, a happy theatre
owner. Played Fri., Sat. Weather: Fair.—Joe
and Mildred Faith, Linn Theatre, Linn, Mo.
Small-town and rural patronage.
Finders Keepers (U-D—Tom Ewell, Julia
Adams, "Dusty" Henley." The cutest darn
little comedy you ever saw. Plenty of family
appeal—little "Dusty" Henley steals the
show. Everyone enjoyed it. Doubled with
Wild Bill Elliott and Gabby Hayes in
"Wagon Trails West" (reissue), a betterthan-average
western. Played Fri., Sat.
Weather: Rainy and mild.—James Wiggs jr..
Tar Theatre, Tarboro, N. C. Small milltown
and rural patronage.
Has Anybody Seen My Gal (U-D—Piper
Laurie, Rock Hudson, Charles Coburn. Had
more good comments on this than any picture
in a long time. Had more older people
than usual due to the fact the story was
set in the '20s. Charles Coburn and Gigi
Perreau were wonderful. Business above
average. Played Sun., Mon. Weather: Fair.
Jesse H. Moore, Ritz Theatre, Crenshaw,
Miss. Small-town and rural patronage.
Lady From Texas, The (U-I)—Josephine
Hull, Howard Duff, Mona Freeman. A pretty
good piece of corn that didn't quite prove out
Have to Be Good
For This Town
B
ELIEVING EXHIBITORS are interested
in results in all types of situations,
the editor of EHHS passes on the
following communication from a British
contributor:
As requested, I enclose brief comment
on my recent pictures but I am wondering
if it will mean a thing as this is such
an exceptional situation. This is a university
city and my business is to cater
for the family, university and county
folk in addition to the city residents. A
really good film appeals to all and I have
a big week but there are plenty of good
films, from a boxoffice point of view,
such as westerns, murder dramas and
over-sentimentalized subjects which just
do not bring in the university and county
folk who fill my higher-priced seats. The
past few weeks have given me pictures
which are eminently suitable to this theatre
and results have proved it. Other
big ones have been "The Greatest Show
on Earth," "Captain Horatio Hornblower"
and "The African Queen."
Your London correspondent has given
you a picture of British tastes and if you
consider this plus an extra liking for British
subjects or other films with substance
to them then you will get a line on Cambridge.
I must not suggest that this can
be applied to all theatres here. But it is
the case with the Regal, which is a very
good class theatre, always playing the best.
Regal Cinema,
Cambridge, England
C. G. Mangold,
on our weekend playdate. I'd recommend it
for midweek or Friday and Saturday. Played
Sun., Mon., Tues. Weather: Wonderful.—Curt
and Elsie Bigley. Princess Theatre, Humeston,
Iowa. Small-town and rural patronage.
Little Egypt (U-I)—Rhonda Fleming, Mark
Stevens, Nancy Guild. A fine little Technicolor
comedy. But fair terms weren't adequate
to make it a Sunday picture. So, I
guessed wrong and wasted a good date but I
still think it "should 'a." I thought I had
stolen this one from Universal, but I'll know
better next time! Played Sun., Mon. Weather:
Sultry.—Bob Walker, Uintah Theatre, Fruita,
Colo. Small-town and rural patronage.
Ma and Pa Kettle at the Fair (U-D—Marjorie
Main, Percy Kilbride, James Best. Business:
Good. Scenes with the old house were
missing, and so were a lot of the customers
who u.sually come to the Kettle pictures. This
did good business but nothing like in the
past. The comedy situations are becoming
strained. Played Sun., Mon. Weather: Pleasant.—Dwight
Hanson. Valley Theatre, Eddyville,
Iowa. Small-town and rural patronage.
Ma and Pa Kettle Back on the Farm (U-I)
—Marjorie Main, Percy Kilbride, Richard
Long. We have played all the Kettle pictures
to a fairly good business but this one brought
in every man, woman and child in this end of
the country. I saw people I hadn't seen in
months and every one went home happy.
When you can fill a house completely for
every showing, you have a picture. This outgrossed
everything we have played for the
last year. Played Fri., Sat. Weather: Warm.
—Howard L. Scott, Nyah Theatre, Hot
Springs, Mont. Small-town and rural patronage.
WARNER BROS.
About Face (AATB)—Gordon MacRae, Eddie
Bracken, Dick Wesson. This was amusing
in every way except one—counting up the
business it did !
Why doesn't Hollywood think
,
up something original, instead of remaking
old pictures and selUng them at top terms?
Played Sun., Mon. Weather: Chilly.—Bob E.
Thomas, Orpheum Theatre, Strawberry
Point, Iowa. Small-town and rural patronage.
Captain Horatio Hornblower (WB) —Gregory
Peck, Virginia Mayo, Robert Beatty. A
,
real first-class sea story. It was well received
and we played to a full house on I
Saturday despite a local carnival playing In
'
town. We made money on this one. Highly
recommended. Played Fri., Sat. Weather:
Fair and cool.—C. E. McMurchy, Reston Memorial
Theatre, Reston, Manitoba. Smalltown
and rural patronage.
I'll See You In My Dreams (WB)—Doris
Day, Danny Thomas, Prank Lovejoy. Excellent
musical with Danny Thomas scoring a
hit. Went dangerously near becoming too
sentimental. Business excellent. Played Mon.
to Sat. Weather: Fair.—C. G. Mangold, Royal
Cinema, Cambridge, England.
Lion and the Horse, The (WB)—Steve
Cochran, Ray Teal, Bob Steele. Nothing but
excellent praise was received for this "womanless"
show; it has action a-plenty plus
humor—plus the lion and the horse. This
should really do well in the small towns, or in
any situation where they like action and
color. This has BOTH. Played Sun., Mon.
Weather: Fair and hot.—I. Roche, Vernon
and Veil theatres, Vernon and Cottondale,
Fla. Small-town and rural patronage.
Lullaby of Broadway (WB) — Doris Day,)
Gene Nelson, S. Z. Sakall. Musicals do not:
go over big here but the cast in this picture
will draw a good house anywhere. This is B
fair musical with plenty of comedy. Your patrons
are sure to enjoy this picture whether
yours is a community where musicals are
popular or not. Business was fair. Played Fri.,
Sat. Weather: Good.—Fred L. Murray, Strand
Theatre, Spiritwood, Sask., Canada. Smalltown
and rural patronage.
Return of the Frontiersman (WB)—Gordon
MacRae, Julie London, Rory Calhoun. Showed
this second run but—did they turn out! This
is a good western in Technicolor with a fine
cast. Should please everyone. It did with
us. Played Sun., Mon. Weather: Nice.
James Wiggs jr.. Tar Theatre, Tarboro, N. C.
Small mill-town and rural patronage.
She's Working Her Way Through College
(WB)—Virginia Mayo, Ronald Reagan. Gene
Nelson. We flushed a few unsuspecting moths
from our seats with this one. With summer
business low all over, we hadn't anticipated
a back-to-normal crowd for this musical
which, incidentally, was very good. From what
I could catch of this flashy flicker, the acting
was fine considering the accent was on music.
Our audiences, particularly the male contingent,
enjoyed some of the burlesque and dance
routines and the chances are this is a safe
bet to be a better than average draw. It'll
leave 'em smiling. Played Sun., Mon., Tues.
with "Flesh and Fury" (UI). Weather:
Sunny autumn.— Bob Page, Nortown Theatre,
Flint. Mich. General and neighborhood
patronage.
BOXOFFICE BookJnGuido : : October 25, II»#
Mi
hi
«

I
Btltle
1
and
.
rLj lalarv'ltlv* analyiU at lay and tradcprnt icvKwi. Th* plu> and mlnut ll«nt Indicate •• et
(It ailly; audlanca clatilflcollon ii not rotad. LIttlngt covar currant ra«>awi, brauglit up to data ragylarlr.
Til daportmant larvai alio at an ALPHABETICAL INDEX to taatura ralaa»a«. Numaral preceding titia
bKlura Gulda Ravlaw paga numbar. For llillngi by company. In Iha ordar at ralaoM, tea Faolura Cliarl.
(
tt Very Good; ^ Good; — Foir; — Poor;' - Vary Poor. In the lummory f u rated 2 pluitt. - oi 2 minutet.
St
'a
U Aieon Slick From Punkin Crick
(95) Comedy Pari 2
jj. About Face (94) Musical WB 4
Acro>s the Wide Missouri (81) Sup-Weil. MGM 9
U
|< Actors and Sin (BS) Comedy-Drama UA 6-
\' Adventures of Captain Fabian (100) Drama. Rep 9-
«
Back al the Front (S7) Comedy Ul
IIjI T.ibariM (84) Comtdy Rep
R.iiiiitiliiie (87) Drama MGM
natbfd Wire (61) W«tern Col
.^ EUrifQot Mailman, The (83) Comedy Col
BMkctball Fix, The (70) Drama Realart
illitll of Apache Pass, The (85) S-Wcst.U-l
Zone (81) Drama AA
i;Blcai»e of You (95) Drama U-l
f Bicaute You're Mine (103) Musical. .. .MGM
Behave Yourself! (81) Comedy RKO
;:
Affair in Trinidad (98) Drama Col 8-
Africin Queen, The (104) Drama UA 1-
Tre,isure (70) Dr.ima AA 5
His Lamp (66) Drama AA 2-
AnirTfi,in in Paris. An (115) Musical MGM 9'
Anne of Ibe Indies (81) Drama .. .20th-Fox 10-
.>.ir>ii„ Man's Poison (89) Drama UA 1-
Can Happen (107) Comedy. .. Para 3-
Counlry (62) Western Col 5
Apache War Smoke (67) Com-Dr MGM 9<
Btia Lugosi Meets » Brooklyn Gorilla
(74) Comedy Realart
Bdle of New York, The (82) Musical.. MGM
Belles on Their Toes (89) Comedy. .20(h-Fox
Bend of (he fli«er (91) S- Western U-l
Beware. My Lovely (77) Drama RKO
Bl| Jim McLain (90) Drama WB
Bli Night. The (75) Drama UA
Bl| Sky, The (120) Drama RKO
Bl| Trees. The (89) Drama WB
Blackbeard, the Pirate (..) Drama... RKO
Black Hills Ambush (54) Western Rep
Blazing Forest. Tlie (91) Drama P.Tra
Blue Canadian Rockies (..) Western Col
Blue Veil, The (114) Drama RKO
Bonzo Goes to College (81) Comedy U-l
Bloodliounds of Broadway (..) Drama. 20-Fox
Roots Malone (103) Drama Col
Border Saddlemales (67) Western Rep
iir.ive Warrior (73) Drama Col
Breakdown (76) Drama Realart
linde of the Gorilla (68) Drama Realart
Brigand. The (94) Drama Col
Bright Victory (97) Drama U-l
Bronco Buster (81) Drama U-l
Browning Version, The (90) Drama U-l
Buffalo Bill in Tomahawk Territory
(64) Western UA
Bugles in the Allernoon (85) Drama WB
1 I Bushwhackers. The (73) Western Realart
1-1 California Conijuest (79) Drama Col
-I1-) Callaway Went Thalaway (81) Comedy.. MGM
rl'l Calling Bulldog Drummond (81) Drama.. MGM
Canyon Ambush (53) Western AA
11 Captain Pirate (85) Drama Col
(li! Captive City, The (91) Drama UA
111) Captive of Billv the Kid (57) Western.. Rep
fl'l Captive Women (64) Drama RKO
l-'i Carbine Williams (93) Drama MGM
I;! Caribbean (97) Adv-Drama Para
l;i Carrie (122) Drama Para
11 Carson City (S7) Western WB
1 ' Cave of Outlaws (76) Drama U-l
1 i Chicago Calling (74) Drama UA
i
Christmas Carol. A (86) Drama UA
1
1 1 Cimarron Kid. The (84) Western U-l
l^S Clash by Night (105) Drama RKO
ft
c
:
19-52 ± ±
5-24-52 +
22-51
7-52
29-51
2-52 +
5-52 H
31-52
9-52 + * +
1-51 tt tt tt
20-51 tt
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8-52 +
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20-52 -f
13-52 +
15-52 +
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12-52 + tt -I-
2-52 ± + -f
10- 4-52 + + +
6-28-52 *
9-22 51 ±
7-19-52 +
11- 3-51 -f
9-29-51 :t
4- 5-52 -f + +
10-18-52 ++
10-18-52 -f-
9- 6-52 tt
9-22-51 tt
H
+
tt
+
9-13-52 +
2-23-52 +
4- 5-52 tt
7-19-52 tt
2- 9-52 ±
6-21-52 *
9-27-52 -t-
9-22-51 tt
8-30-52 +
4-19-52 -f
11-24-51 tt
2-16-52 +
tt +
10-20-51 -f
7-26-52 -f +
tt
6-14-52 tt
5- 3-52 tt =t +
tt -
Arctic Flight (78) Drama AA
Ariioiia Manhunt (60) Western Rep 9- 29- SI ±
Army Bound (61) Drama AA
Aniinment— Paris (85) Drama Col 9<
At You Were (57) Comedy LP 3-
Alomic City. The (85) Drama Para 4-
M Sword's Point (81) Drama RKO 2-
25-52
1-26-52 tt
8- 9-52 ±
8-30-52 +
11-10-51 +
12-22-51 +
5- 3-52 *
5-17-52 +
7-26-52 ±
11-10-51 +
6-14-52 +
7-28-51 tt
2- 9-52 -f
12-22-51 +
6-14-52 -f
11-17-51 +
4- 5-52 tt
2- 2-52 +
10- 4-52 +
19-52 +
8- 9-52 +
11- 3-51 -f
12- 8-51 +
U- 3-51 ±
12 22-51 +
± -
- ±
- +
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tt +
- +
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+ + ±
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+
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tt
+
tt
+
+ + ±
+ +
+ ±
tt ±
+ -
tt tt
+
+ +
+
+
+
+
+
6+5-
1+2-
7+3-
S+4-
2+6-
6+3-
tt 12+1-
- 3+-4-
- 6+3-
tt 1«+
± 10+2-
+ 5+4-
+ >+
4+3-
7+4-
± 3+1-
± fr+5-
* 1+1-
7+2-
3+1-
+ 10+
* 7+2-
6+1-
1+6-
6+2-
5+2-
8-f 3-
5+4-
9+1-
4+1-
4+1-
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tt tt + + 10+
- ± = 2+4—
± ± + ± + * 7+4-
tt tt tt tt tt + 13+
tt tt tt tt tt + 13+
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tt + tt tt tt + 12+
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2+3-
tt
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ft
1
I
"3 ;i -;. ;--
j
•: p K f a
xkI > J lllililll Jl
1307Clo(e la Mr Heart (90) Orimi w to ivn ± + +
134« Cloudburst (83) Deuaa
«A 2 U-SI £ + +
UOS Clouded Yellow. Tki (89) Oruaa
Cat 10- 6-51 + + + +
1346 Colorado Sundown ((7) Wialva. .
Rat 2 16-52 - ±
1300 Come Fill the Cup (113) Drama WB 922-51 tt + + + +
1384 Confidence Girl (81) Drama
UA 6-14-52 ± * — +
1333 Cruy Ovw Horses (65) Comedy. AA 1-12-S2 + ± —
1404 Crimson Pirate. The (104) Drama .
WB 8-3052 + + + + H +
1390 Cripple Creek (78) Drama
Cat 7- 3-52 + + + + at
1291 Criminal Lawyer (74) Drama
.Col 8-25-51 + ± ±. +
1286 Crosswindi (93) Drama
Para 8-11-51 H
tt « ± U-4
1341 Cry. the Bclcrved Country (96) Drama UA 2- 9-52 ft + tt + H l*f
1288 Darlinj. How Could You! (96) Comedy Para 8-18-51 ± - + + * + »+)
1292 David and Bathsheba (123) Drama .20lh-Foi 8-25-51 tt H tt tt tt tt tt 14+
1296 Day the Earth Stood Still (92) Or. . . 20tli- Fox 9- 8-51 +
tt tt « +11+
1355 Deadline— U.S.A. (87) Drama 20th-Foi 3-22-52 tt + tt tt + U+
Dead Man's Trail (59) Western AA
±. 1+1
1328 Death of a Salesman (113) Drama Col 12-15-51 tt
tt tt tt tt 13+
1329 Decision Before Dawn (119) Drama. .20th-Foi 12-22-51 +
tt tt tt « 11+
1357 Denver & Rio Grande. The (89) Drama. Para 3-29-52 + + + + 2: 7+1
1305 Desert Fox, The (87) Drama 20th-Fo< 10- 6-51 +
tt + tt + »+l
1328 Desert of Lost Men (54) Western Rep 1215-51 +
±. - ±
1377 Desert Passage (61) Western RKO 5-24-52 —
:t + ± ±
1394 Desert Pursuit (71) Drama AA 7-26-52 =
± l+»
1415 Desperadoes' Outpost (54) Western Rep 10-11-52 + +
4+
1302 Detective Story (103) Drama Para 9-29-51 + tt tt
tt tt 13+
1402De.il Makes Three, The (96) Drama... MGM 8-23-52 +
tt tt >+l
1383 Diplomatic Courier (97) Drama 20th-Fox 6-14-52 + + +
tt + »f
1296 Disc Jockey (77) Musical AA 9-8-51 + ^ +
1326 Distant Drums (101) Drama WB 12- 8-51 + tt +
tt
1392 Don't Bother to Knock (76) Drama. .20th-Fax 7-19-52 ±
1319 Double Dynamite (80) Comedy RKO 11-17-51 +
1392 Oreamboat (83) Comedy 20th-Fox 7-19-52 tt + ^ tt tt
1308 Drums in the Dee) South (87) Drama.. RKO 10-13-51 * +
1392 Duel at Silver Creek, The (76) Drama U-l 7-19-52 + +
± +
+
++
+
+ 7-J
+ 7+S
+ »+l
7+S
*+l
1312 Elephant Stampede (71) Drama AA 10-27-51 ± ± ± +
1318 Elopement (81) Comedy 20th- Fax 11-10-51 + ** + + * + 7-^-3
1361 Encore (90) Episode-Drama Para 4- 5-52 tt + + + + tt + 9+
1414 Everything I Have Is Yours (92) Mus..MGM 10- 4-52 + * tt + + tt 8+1
r
1360 Fabulous Senorita. The (80) Drama Reg 3-29-52 ± :± rl: ^ + ±
Face to Face (..) Drama RKO
1361 Faithful City. The (85) Drama RKO 4- 5-52 tt + + + tt + + 9+
1374 Fame and the Devil (80) Comedy Realart 5-17-52 ± ± + i+2
1315 Family Secret. The (85) Drama Col 11- 3-51 — ± ± — +
1406 Fargo (69) Western A A 9-6-52+ ± ± 3+1
1320FBI Girl (74) Drama LP 11-17-51 — ± ± + —
1391 Fearless Fagan (78) Comedy MGM 7-19-52 tt + :t :t tt + B+2—
1412Feudin' Fools (63) Comedy AA 9-28-52+ :t ± 3+2—
1372 Fighter, The (73) Drama UA 5-10-52+ i: ± tt tt S: + 9+3—
1329 Finders Keepers (75) Comedy U-l 12-22-51 — — * * * A 4 |<
1337 First Time, The (89) Comedy Col 1-26-52+ + ± + ± ± 6+S—
1256 Five (93) Drama Col 5-5-51+ + tt- + +- + B+
1343 Five Fingers (108) Drama 20lh-Fex 2-16-52+ + + .ff 4| + tt 1»+
1323 Fixed Bayonets (92) Drama 2eth-Fex 12- 1-51 + ± + + + tt + 8+1-
1322 Flame of Araby (77) Drama U-l 11-24-51+ + ± + + ± 7+3—
132&Fl3ming Feather (78) Sup-West Para 12-22-51 tt
± ± + + + :^ 8+J-
Flat Toe (87) Drama AA
1352 Flesh and Fury (82) Drama U-l 3-8-52+ ± -f tt + ± K-2—
1317 Flight to Mars (71) Drama AA 11-10-51+ ± ± + S+3—
1292 Force of Arms (100) Drama WB 8-25-51 ^ :i: tt + + tt + 9+2—
1336 For Men Only (93) Drama LP 1-9-52+ + + + + a: A 7+2-
1314 Fort Defiance (81) Suo-Wesl UA 11- 3-51 tt + ^ tt .+ + B+l—
1338 Fort Osage (70) Western AA 1-26- 52 + ± ± + * S+3—
1417 Four Poster, The (103) Comedy-Drama. .Col 10-18-52 tt tt tt tt 8+
1385 Francis Goes to West Point (SI) Comedy. .U-l 6-21-52+ ± :t ± + tt + ^^-
G
1332 Girl in Every Port, A (86) Comedy RKO 1- 5-52 + ± + :± ± * ± 7+S—
1356Girl in While. The (92) Drama MGM 3-22-52+ + * * tt + 7+2—
1328 Girl on the Bridge. The (77) Drama. 20th-Fox 12-15-51 + + — + + ± ^ 6+3—
1375 Glory Alley (79) Drama MGM 5-24-52- ± — tt = + * S+6-
1372 Gobs and Gals (86) Comedy Rep 5-10-52+ ± ± + ± + 6+3—
Gold Fever (63) Drama AA :*: ± 2-f2—
1314 Golden Girl (108) Mus-Orama 20tb-Fox 11- 3-51 tt * — + tt + + 9+2—
1408 Golden Hawk. The (83) Drama Col 9-13-52— ± ± = ± 3+6—
1300 Golden Horde. The (76) Drama U-l 9-22-51+ ± + + + 5+1—
1308 Gold Raiders (56) Drama UA 10-13-51 — :t = — 2-|-6—
1334 Greatest Show on Earth. The (153) Drama Para 1-12-52 tt tt tt tt tt tt tt 14+
1337 Great Ad.enture, The (75) Draou LP I-26-S2 — — — = ± 1+6—
1341 Green Glare. The (S«) DraaM UA 2-9-52+ ± ± ^ ± -f 7+3—
Gunman. Tbe (52) Westvn AA
I'XOFnCE BookinGuide :: October 25. 1962

REVIEW DIGEST TT Very Good; -r Good; — Fair; — Poor; — Very Poor. In the summary tt is rated 2 pluses, — as 2 minuses.
-1
E
1-

'
M
i
I
I
'
Very Good; - Good; ^ Fair; - Poor; Very Poor In the tummory " ii roted 2 pluits, - at 2 minuie« REVIEW DIGEST
ii
&
I
s_, II •«
.
zecl >
K Puigli Heirl Diary (73) Druii C*l 11-10-Sl 4- ± ± + + ± *+S-
, /J Qilit Hifl. Thi (129) Concdy Rep S-17-S2 +
•uo Voili (172) Oramt M6M U-17-51 H
Jl9 Rukd. TKt (90) Prima RKO 10'20-Sl -«
Ihglni Tiilc, Ilii (92) Oriiu U-l 10- 20-51 —
s
n'llio-Man (87) Drama RKO 315-52 -ti,i
B.1II eiprni (84) Drami U-l 5- 3-52 -f
,9 Rid Mounlain (84) Wttltfn Para 11-17-51 ^
1'6
:i7
:a Rtd Snow (75) Drama Oil 6-21-52 ±.
:i3 Rttriil, Hill! (95) Drama WB 2-16-52 -(-
M Rilurn of thi Tixan (88) Wiitarn. .20lh-Fox 2-16-52 +
12 Riunioii In Rino (SO) Drama U-l 9-29-51-)-
M
119
.18
> 1.1
»
.7
1 '17 Rough. Tough Wist, Tlia (54) W«tcrn....Ccl 6-28-52 ±
i
Royal Journty (50) Documintary UA 2- 2-52 +
i»
S
ft Sklior Btware (103) Comedy Para 12- 1-51 +
IS Sally and Saint Anne (90) Drama U-l 6-28-52++
^^ San Franci$c» Story. The (80) Drama WB 4-12-52 —
.10 Sa»1-
j: * - + 5+4-
- 2: * +
± —
:t + + ±
^ +
± * + +
+ + 2:
+ +t
+ ++ «
-4- 6)4-
±. 5+5-
6+2-
5+5-
± 6 + 5-
± 512-
+ + •+
H + 12 +
1+1-

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;£i]TUil£ fiiJiiJlT
ALLIED
ARTISTS
El Texas Lawmen (54) W. .5146
Johnny Mack Broun, James Ellison, L. Hail
@] Northwest Territory (61) D..5124
Kjrby Grant, Cliiiiook. Gloria Saunders
j Stage to Blue River (55) W. .5156
Whip Wilson, Fuzzy Knigbt, Lee Roberts
(S Steel Fist (73) D. .5217
Hoddy McDoiiall. Kristine MUler, H. Lauter
©Aladdin and His Lamp (67). .D. .5299
Patricia Medina. John Sands, Richard Erdman
m Texos City (54) W. .5241
Johnny Mack Brown, James Ellison
E) Night Raiders (52) W. .5251
ffliip Wilson, Fuzzy Knight, Bannon
J.
HQFort Osage (72) W..5102
Rod Cameron. Jane Nigh, Morris ,\nkrum
B Woco (68) W. .5224
Bill Elliott, Pamela Blate, Band Brooks
1 ©Rodeo (70) D. .5104
Jane Niuh, John Archer, Wallace Ford
9 Hold That Line (64) C..5211
Leo Gorcey, lluntz Hall. John Bromfield
jMon From the Block Hills (58). W. .5242
jBhnny Muck Brown, James Ellison, K. Brooks
IS Jet Job (63) D..5215
Stanley Oements, Elena Verdugo, J. Utel
S3 Gunman, The (52) W. .5252
Whip Wilson, Fuzzy Knigbt, Rand Brooks
SQWild Stallion (70) W..5205
Ben Johnson, Edgar Bucbaoan, Martha Hyer
a Konsos Territory (65) W. .5225
Bill Ellott, Peggy Stewart, Lane Bradford
SD Desert Pursuit (71) W. .5209
Wayne MoitIs, Virginia Orey, George Tobias
IB African Treasure (70) D . . 5207
Johnny Sheffield. Laurette Luez, L. Talbot
E§ Gold Fever (63) D . . 5220
John Calvert, Balpb Morgan, Ann Cornell •
I
Here Coma the Marines (66). .C. .5212
Leo Gorcey, Huntz Hall, Myrna Dell
El ©Wagons West (70) W. .5203
Rod Cameron, Peggie CastU, Michael Chapin
g9 Dead Man's Trail (59) W. .5243
Johnny Mach Bronn, Jimmy Ellison, 8. Jolley
Seo Tiger (71) D. .5218
John Archer, Marguerite Chapman. L. Talbot
ea Montono Incident (54) W. .5253
Wtilp WUson, Rand Brooks, Noel Nclll
ffiRose Bowl Story, The (73). . .D. .5204
Marshall Thompson, Vera Miles, B. Rober
a Yukon Gold (62) D. .5221
KIrby Grant, Chinook, Martha Hyer
SJ Forgo (69) W. .5226
Wild BUI Elliott, Phyllis Coates, J. Ingram
SS Feudin' Fools (63) C. .5213
Leo Gurcey, Huntz HaU. Anne Kimball
S Battle Zono (81) D. .AA22
Jiilm Hodlnli, Sti-phcn McNally, L. Christian
S] Bound (61 ) D . . 521
BtiuUey Clements. Karpn Sharpe
SSConyon Ambush (53) W..5244
Jitbnny Mack Brimn, Phyllis d>ates
Qi Arctic Flight (78) D..52I0
Wayne Morris, Lola Albrlgbt
iS Wyoming Roundup (S3) W 5254
Whip Wll«oo. Phyllis CoaUs, T. Farrcll
US ©Flat Top (87) D 5201
SL-illnj ILiydpn, RIcliard Orison
a No Holds Borrod (65) C..S214
Ln 0

I
. .D.
I
Block
. .0
D
PARAMOUNT
S b
City (M) $W, .1112
r4'i(lo. Ktoiond O'Brien. R. M\tn
FovorlU Spy (9J) C. .S110
lli>[>f. Hrdy *Lini.irr, I.. Bulllru
Krancli
iH*n« Kons (91)
Bratfjui, lUiunJa Klrnln^i, N.
r
D.StO*
BniM
Howor* (103) C..S114
'111, Ji-rry l^fMH, Corlnoe Calvvl
nil Foolhcr (78) SW. .Sill
ij)
Overlond Telegraph (40) D. .214
Tim Holt, (iiill Daili. Rlcliard Martin
I Wont Veu (102) 0..aSI
Uoroihy .Mri.'iilre. Dana Andrews. K. Oranger
OTembo (80) Doc. .245
lloHard lllll
HGIrl In Every Port, A (84) C. .218
(^iriweho Man. .Marie Wll'on. William Bendll
Las Vegas Story, The (8B)"T.TT.D. .217
Jane lEii-iTll. \'lrlor .Mature, Vincent i'rlce
Trail Guide (60) D. .219
Tim lloll. Ilkluid Marlbi, L Iiouglaa
REPUBLIC
:i: Wild Blue Yonder, The (98l O. .5101
Vera llal.lMi. Wendrll lorry. Pbll llarrb
311 Pols of the Golden West f48). W. .5151
Hoy 14 Itiidrlcun
SfSlor^ D. 5032
(0 forset You (901. .
s ru. Richard Hylton
ORose of Cimarron (72) D. .211
Jack Burlel. Mala Powers. Bill WUIIaM
UOBelles on Their Toes (89) C. .113
^lyrna Loy. Jeanne CValn. Jeffrey Hunter
DeodlIrM—U.S.A. (87) D. .115
Humphrey Bogar;, Kim Hunter. E Barry a
Outcosis of Poker Flat (81) D. .214
Hale Itobertjion. Anne Baxter. MIrtaa Beptlae
I Atomic City, Th* (85) D. .5120
'ime Barry, Lydla Clarke. Michael Moore
^Donver & Rio Grand* (89) D. .5115
EdDood O'Brien. SUrlIng Uayden, Dean Jagger
Clash by Night (105) D. .229
Barbara Stanwyck. Robert Ryan. Paul Ootijilas
Desert Passoge (61) D.. 230
TliD Hole, Richard Martin, Joan Ulxon
m Bol Tobarin (84) C..5129
Muriel Lawrence. WlllUm Cblng. C. Carleton
@Gll Dream of Jeonle (90) M. .5104
Itay Mlddleton. Muriel Lawrence. Bill Shirley
OKongaroo! (84) D. .117
M.iureen O'llara. Peter Livtford, Ftolay Qirrle
CLydio Bailey (89) D. .119
Hale Robertson. .\nn« Francl*. Charles Korrln
(SLody in the Iron Mosk (78). D.. 218
Loul.4 Hay ward. Patricia Medina. Alas Hale Ir
OGrcatest Show on Earth, The
(153) D..5129
Ruty Mutton. James Stevtart. Cornel Wllde
Jumping Jocks (92) C. .5121
I>fan .Marl In. Jerry Lewis, Mona Freeman
Encore (90) CD. .5122
>nl« Juliu.s. Itoland Culrer. Kay Walsh
Carrie (122) D. .5123
Jennifer Junes. Laurence Olivier, M. Hopkins
jOSon of Polefoce (95) C. .5124
I rlBob Hope. June Russell. Roy Rovers
QWild Heart, The (81) O. .274
Jennifer Jones. David Karrar. Cyril Oisack
QStory of Robin Hood, The
(83) D..391
Richard Todd, Joan Rice. James Hayter
Big Sky, The (120) D. .361
Kirk DuiiBlas. Elizabeth Threatt. D. Martin
Sudden Poor (110) D..362
Joan Oauford. Bruee Bennett. (Jlorla Crahame
One Minute to Zero (105) D. .301
Robert Mllclium, Ann Blyth, C. McGravr
@ Thundering Caravans (54). . . . W. 5173
Allan "Rocky" Lane. .Mona Knox
HOId Oklohomo Plains (60) W..5144
Kex Allen, Elaine Edwards
OWolt 'Til the Sun Shines,
Nellie (108) D..120
Jean Peters, havld Wayne. Huth Marlowe
Diplomatic Courier (97) D. .222
Tjrone Power. Patricia Seal, 8. MeNallj
We're Not Married (85) C. .211
(llncrr Kofers. Victor Moore. Fred Alice
Don't Bother to Knock (74) D. .214
Itlchard Wldmark. Marilyn Moarot, A. RaorroTt
Drcomboat (83) C. .223
lllflon Webb, (iliieer Roters, Anne Franela
Lcs Miserable! (105) D..225
.MUbael Rennle. IVbra Pacet
QWhot Price Glory (111) CD.. 224
James Cacney. Dan dalley. Corlnne Calvet
Wnt for YiiiTl04) M. .5201
BK Crosby. Jane Wyman. Ethel Barryniore
OCoribbeon (97)
AD. .5202
I'ayne. Arlrne Dahl, Sir C. Hard\sicke
Beware, My Lovely (77) D..302
Ida Liiplno. Itobcrt Ryan, "Taylor Holmes
[H OWomon of the North Country
(90) D..5107
Ruth Uussey, Rod Cameron. Gale Storm
OLure of the Wilderness (92). . .0. .227
Jean Peters. Jeffrey llimter. W.
O. Henry's Full House (117).
Brrnnan
CO .228
i t/t'
Aiuj.' Biv'er. CI fr.n Hehb, Jeanne Crjin
Monkey Business (97) C. .230
Cary Grant. Glncer Rocers. Marllyo
(jHurricone Smith (90) AD.. 5204
I
Ytonnr Uifarlu. John Ireland. James Orals
eSomebody Lovei Me (97) . . .M . .5203
BUly llutton. Ralph Meeker, Adele Jerteus
.Turning Point, The (85) D. .5205
WIlllaiD Holden, Alexis Smith. E. O'Brien
OSovoge, The (95) AD. .5206
Qiarltao llefitofi. Stisao Morrow-. Teter Hanson
Lusty Men, The (113) D. .304
Silvan lla^uard. Ilntiert Mitchum. A. Kennedy
Under the Red Sea (67) Doc.. 305
Hans Haas, Lottie Berl. Jerry Weldler
Coptive Women (64) D . . 306
Itxbert Clarke, Margaret Field. Ron Randcll
QBIockbeard, The Pirote (..)..D..
Robert Newton, Linda DamcH, Keith Andes
Face to Face ( . . ) D . .
James Mason. Robert Prtstoa. G. Lockhart
CD Tropical Heat Wove (74) C. .5124
fXtell^a. liohert Ibitlun. KrWlne Miller
[C Desperadoes' Outpost (54). . . . W. . 5174
AILin -RKkv Liue. Claudia Rarr'tl
@ " OToughest Man in Arizona (90)D..5I09
Vauchn .Monroe. Joan l.*'slie. Victor J-iry
IJWAC From Walla Walla (83) . .C . .5123
Judy Carvo^a. Steoben Iviinne. June Vincent
19 South Pacific Trail (..) W..5145
Bex .\llen. Batellta. Bo y Bareroft
ORIde the Man Down (. .) D. .
Brhu Donlevy. Ella Raines. Forrest Tueter
My Wife's Best Friend (101) C. .131
Anne Bavler. Ma..Ij'^;l Carey. C. Mcl*id
OWoy of a Goucho (117) D. .129
Uory Calhoun. Cm-uc flrriKy. Il'idk Marloe*
Something for the Birds (81). . .C.Ut
Victor Mature. Patricia Neat.
O
00
OBIoodhounds of Broadway (. .).D. .1301
Ml'jl Caynor. Scott Bradv. Mllll Green
Night
I irdi
Without
liarneil. Gary
Sleep
MerrUl.
(77) D..235'o]
HUdefarde Neffl 2l
Steel Trap, The (..) D..232im|
Ju-icph I'of.n. Teresa Wright
C Pony Soldier (. .) D. . I 09 I
TyToee Power, Penny Kdwanb. Rkbud leeoc! "]

]
©Jock
!
©Where's
I
©Crimson
9
. Mi
i
FEATURE CHART
UNITED ARTISTS
B liChrisfmos Carol, A (86) D.1149
Alaslair Sim. Kathleen Harrison, J. Warner
EJ Bia Night, The (75) D.11S1
John Bjirrymore jr., Preston Foster. J. Loring
(S Chicago Calling (74) D 1 1 52
.
Itiiryea, Mary Anderson, R. Elliott
I>;in
ajLady Soyj No, The (82) C.1150
Jonn Canlfleld, David Nlfen. i. E. Justice
SI Another Mon't Poison (89) 0.1154
Belle llavis, Gary Merrill, B. fflUlanis
m Cloudburst (83) D . 1 1 53
llobcrt I'reston, Eaizabeth Sellers, C. Tapley
g] Buffalo Bill in Tomohawk
Territory (64) W.1214
Clayton Moore, 'niiindercloud, YowUcMe
81 ©River, The (99) D.1140
Arthur SMelds, Nora Swinburne. Tommy Breen
m One Big Af foir (80)
. 1 1 57
Evelyn Keyes, Dennis O'Keete. M. Anderson
@ Green Glove, The (86) D.11S6
aienn Ford, Geraldine Brooks, Gaby Andre
HI Tale of Five Women, A (86) D 1 1 .
61
Bonar Colleano, Anne Vernon, Laua Morris
B ©Mutiny (76) D.1163
Mark Stevens, Angela Lansbury, P. Knowlcs
SD©Royol Journey (50) Ppe.1164
Queen Elizabeth, Dulie o( Edinburgh
is U©Afriean Queen, The (104). . .D. 1155
Unmphrcy Bogatt. K. Hepburn, K. Morley
UStronge World (80) AD. 1165
Angelica Hauff, Alesander Carlos. C. Brown
HCoptlve City, The (91) D.1166
John Foreythe, Joan Camden, H. J. Kennedy
IS Without Warning (75) D . 1 1 68
Adam Williams, Meg Randall, Edward Blnna
511 Red Planet Mors (87) D.1169
I'cter Graves, Andrea King, Oley Lindgren
a Fighter, The (78) D.1167
Ulchard Con©Story of Will Rogers, The
(109) D..129
W*ill Rogers jr.. Jane Wyman, N. Beery jr.
Charley? (97) C. .130
Ray Bolger, Allyn McLerie. R. Shackleton
9 Big Jim McLain (90) D..131
John Wayne. Nancy Olson. Jim Arness
Pirate, The (104) AD. .202
Burt IjincasteT. Eva Bartok, Margot Grahame
^ ©Miracle of Our Lady of Fatimo,
The (102) D..203
Gilbert Roland. Sus:ui Whitney. Angela Clark
I
©Springfield Rifle (93) SW..204
Gary Cooper. Phyllis Tliaxtcr. Daild Brian
[a Operation Secret (108) D. .205
Cornal Wlido. I'liyilLs Ttiaxter. Bteve Cochran
S©lron Mistress, The (110) D. .206
AUn Udd. Virginia Mayo. Alf KJeUln
MISCELLANEOUS
REALART
Battles of Chief Pontioc
(75) D..H'l
Lex Barker. Helen Westcott, Lon Chaml
Belo Lugosi Meets a Brooklyn
Gorilla (74) C.Cl
Bela Lugosi, Duka Mitchell, Sammy Pill
Breakdown (76) D. .S(|
Ann Richards. William Bishop, Slietdon ] |
Cairo Rood (85) D.
Luurance Harvey, Eric Porlman
Fame and the Devil (80). . . .D.
.Mischa Auer, .Marilvn Bueford, Maro
Geisha Girl (67) D.
Manilla Hyer, Bill Andrews
House of Darkness (63).... D.. I
Laurance Harvey. Susan Shaw
Kid Monk Baroni (80) D. .A>|
Bruce Cabot. Mc a Knox
©Maytime in Mayfoir (74). .D. .Av|
Michael Wilding. Anna Neagle
My Death Is a Mockery (67) D. . Qj
Donald Huston, Katlierine Byron
Wall of Death (82) D..S»|
Laur.ance Harvey, Susan Show, Maxwell I
REISSUES
ASTOR
Daniel and the Devil (112). D.
Edward Arnold. James Craig
Guest in the House (121). .D.
Anne B;utter. Ralph Bellamy
Mod Lover, The (86) D.
Paul .Andor. Claudie Drake
Naughty Widow, The (100) D.
Jajie liiissell, Louis Haj-vvard
COLUMBIA
Ladies of the Chorus (61). .C. .Ni|
Marilyn ilonroe. .\dcle Jergens
Mine With the Iron Door, The
(66) D..Seitm
Richard Arlen, C. Parker. Henry D. Wall I
LIPPERT
Captain Kidd (..) D..11-
Rajidolph Scott. Charles Laughton
Great White Hunter (..)..D..11-
Gregory Peck, Jo.in Bennett, Robert Pre
RKO RADIO
Annie Oakley (91 ) R . . Se|<
Barbara Staiiwyck, Preston F»ster. M. f
Alleghany Uprising (81). . . .D. .Se|
John Wayne, (haire Trevor, Georg* Sand
King Kong (100) D. .Ju
Fay Wray. Bruce oa Araccht
Lady Vonifhea, The (9S). . D. . 9-1
Michael ltcdgr.ave. Maftarct Lockwood

;.
A
•
J
I
. 6-26-52
. 3-17-52
>«k|«c'*> lliMd by company, la oid«r at caltoM. Running tima lallowi lllla. Unl data It natlanal
«, Mcond Ih* dol* o* itvlaw In BOXOFFICE. Symbol balwaan doU« U rating trom BOXOmCI
.. H Vary Good, i Good. J; Fair. - Poor, ^r Vary Poor. Q Indlcolaa color photogiopky. JUllTiJ lijJiJi]
.
'
.
-
_
(Reissues)
;.
Columbia
4806 Raislin' Rocuti (10) 3-27-52 5- 3 Ell-4 Lunch With a Punch (. ,
4807 Wanna Bel> (10)
4-24-S2 5-31 Ell-5 Swimaer Take All (7). ila'ii rr 6- 7
4808 HighSteppIn' Trotlori
Elle (7) 3-U-52 ±
-f 2-23 23.404 Ghost Busier (18) 3- 7-52
4-12
-f- 3- 1
W-364 Dumbhounded (9) 3- 8-52
ilBatti al Sea (7) 4-10-52
23.405 Newlyweds Take a Chance
it 5- 3
'lA's Go. (8) 5- 8-52 *
W-365 Fraidy Cat (8) 5-10-52 ± 7-26
5-31
(17) 5- 2-52
W- 366 Dog Trouble (8) 6-21-52 i: 7-19
•op Chasers (8) 6-12-52 +
the Mountain Ears O'/z) 7-10-52 ±
6-21
1952-53 SEASON
EDGAR KENNEDY
7-26
W-4«l Wild and Wooify (8) . .10- 4-52
(Reissues)
he Fiog Pond (8) 8-14-52
1952-53 SEASON
1952-53 SEASON
PETE SMITH SPECIALTIES
33.501 Prunes and Politics
'he Fox and the Grapes
S-356 Mustnuiz (9) 216-52 4-19
9-19-52
(71/,) 9- 4-52
S-354 Reducing (8) 3-22-52 4-12
lOLLY FROLICS
Man's
(6) 3-21-52 ++ 4-26
W-339 The Duck Dxtor (7) . .
'.atky Wigwams (8) 10- 2-52
S-357 Mealtime Magic .
(9/t) 5- 3-52
(18) 10-17-52
COMEDY FAVORITES
S-358 Gymnailic Rhythm (8) . . 5-24-52 H 7-19 33.503 You Drive Me Crazy
S-359 It Could Happen to You
(Reissues)
(17) 11-14-52
(10) 6-28-52
I High Blood Pleasure (19) 2-28-52 ±
± 7-26
3- 1
LSo You Won't
S-360 Pedestrian Safety
Squawk!
(10) 7-12-52
DISNEY CARTOONS
(16) 4-17-52 +
1952-53 SEASON
(Technicolor)
5-31
1 GrMm and Bored (16) . . 6-26-52 -f-
7-19
S-451 Football TTirills No- 15
24.107 Father's Lion (7) 1- 4-52
1952-53 SEASON
(9) 9- 6-52
24.108 Donald Applecore (7). . 1-18-52
24.109 Hello Aloha (8) 2- 8-52
i Ain't Lore Cuckoo? (19) 9-18-52 ± 10-18 TOM & JERRY CARTOONS
-f 3- 1
24.110 Two Chips and a Mist
"t'Pvdoo My Berth Marks
(Technicolor)
(7) 2-29-52 + 3-15
(18) 10-23-52
W-337 The Flying Cat (7) . . . 1- 2-52 -|- 2-23 24.111 Best Friend
2-16-52
(Technicolor Cartoons)
W-3-10 The Two Mousekefeers
24.112 Lambert, tho Sheepish Lion
'he Oompahs n'/2> 1-24-52 11-10
(7) 3-15-52 H 4-12
(8) 4- 4-52
i-oty Tiot Toot (8)... 3-27-52 4-12 W-341 Smitten Kitten (8) . . 4-12-52-1- 4-26 24.113 Let's Stick Together
Willie the Kid (7) 6-26-52 5-31 W-346Fit to Be Tied (7)... 7-26-52
(7) 4-25-52 ++ 4-26
1952-53 SEASON
1952-53 SEASON
24.114 Two Gun Goofy (6) . . . 5-16-52 4+ 5-31
: P«t« Hothead (7) 9-25-52 + 10-18 W-431 Pushbutton Kitty (7).. 9- 6-52
24.115 Susie, the Little Blue Coupe
W-433 Cruise
MR. MAGOO
CM (7) 10-18-52
(8) 6- 6-52 ++7-5
24.116 Teachers Are People
(Technicolor)
;iop»y Jalopy (7) 2-21-52
(6) 6-27-52
ff
+ 7-12
3- 1
Paramount
the Dog Snilcher (7).. 5-29-52
24.117 Uncle Donald's Ants (7) 7-18-52
+ 6-28
++ 7-12
' Pink and Blue Bluet (7) 8-28-52 H 9-13
24.118 The Little House (8) . . 8- 8-52 f+ 8- 9
1952-53 SEASON
Prod. No. Title Rel. Date Rating Rer'd LEON ERROL COMEDIES
7 Hotsy Footsy ( ..) 10-23-52
CASPER CARTOONS
1952-53 SEASON
SCREEN SNAPSHOTS
(Tedinicolor)
33.701 A Polo Phony (18) . . 9- 5-52
< Memories of Famous Holly-
Bll-2Deep Boo Sea (7).... 2-15-52 -|- 3-11
«ooil Comedians (91/2) 1-24-52
'eel Mr.
+ 4-12 Bll-4 Ghost of the Town (7) 4-11-52 -f 5- 3
Rhythm, Frankie
Bll-3 Spunky Skunky (7) . . . . 5-30-52 H
Laine (10) 3-20-52
Hollywood's
+
5-10 Bll-5 Cage Fright (7) 8- 8-52 -|- 10- 4
Mr. Movies
Bll-6Pig-A-Boo (7) 9-12-52-1-10-4
2 (SVi) 4-17-52 + 5-31
1 Hollywood
GRANTLAND RICE
Nioht
SPORTLIGHTS
Lile
,
V (SVi) 5-15-52 6-28
Hollywood en the Ball
1-18-52 ± 1-19
. (9"/,) 6-19-52 H 7-19 RU-7 Playmates of the Sea (9) 2-22-52 -|- 3-22
I Memorial to Al Jolson
Rll-8 They All Like Boats
(9) 7-24-52 H 9-13
(10) 3-21-52 ++5-3
1952-53 SEASON
Rll-9 The Fronton Games (10) 5- 2-S2 -f- C- 7
» Hollywood Fun
R-Il-10
Festival
A Sporting Oasit (10) 6- 1-52 -|- 7- S
+
Rll-6 The
(10)
Dog-Gondest Dog
(10) 9-25-52
Rll-11 The Sails of Acapuico
* Hollywood Night at '21' Club
(9) 7- 4-52 -(-7-5
(9) 10-16-52
Rll-12 Athletes of tho SaddU
STOOGE
(« 8- 1-52
COMEDIES
± 9-13
* Misled Fortune (161/2) 1- 3-52 ±
KARTUNES
2- 9
5- 2-52 +
3-23-52 ++
5-31
6- 7
'iten. Judge (17) 3- 6-52 -f 4-12
(Technicolor)
Corny Casanoias (16'/2). 5- 1-52 ± 5-31 XII.3 Off We Glow (7) 2-24-32 ± 3-15
(IJl
SKOOd
Murder
SI|M
n
(17)
A" flat
.
(15)
Bastelkall Headliners of
1952 (151
A Nation Is fifty (16)
Madison Saoaro Catdea
(14)
Your Doctor (15). ..
West Point Today
(15)
Professor FBI (IS)
TRUE-LIFE
2- 1-S2 f+
2-29-52 ++
3^28 52 +
4-18-53 H
4-B-S2 H
S-23-52 *
6-20-52 H
718-52
8-15-52 +
ADVENTURES
(Technicolor)
23.302 The Olympic Elk (27) 2-22'32 l«
23.303 Water Birds (301 .
++
20lh
Century-Fox
s-u
S.X7
S-U
7- S
9-»\
1-1* <
•a J
Pfod. No. Title Rel Date Ratin) Nev*^ j
LEW LEHR
(Reissues)
9281 Fuss and Fealkeri (9) ..Fek.-52
9282Juntle Land (9) Jo«o-52
SPORTS
3201 Fighting Cohoes. The (9) Fek -52 £ •• I !
3202 Sails and Blades (8) .. June- 52 -I- B-M
3203 Mel Allen's Football
Review (10) JulT-52
TERRYTOONS
+
I
8-M
(Technicolor)
1952 SEASON
5201 Terry Bears in Papa's Little
Helpers (7) Jan -52 + 1- • j
5202 The Talking Magpies in Movie
Madness (7) Jan. -52 -f 12-29 ^
5227 Harvest Time (7)
(reissue)
Jan.-52
5203 The Mechanical Bird (7)..Fcb.-52 ± 1- S
5204 Seaside Adventure (7) Feb -52 -+ 12-22
5228 Plane Goofy (7)
(reissue) Fok.-Ci ....
5205 Little Roquefort ia City Slicker
(7) Mar.-52 +- U-21J
5206 Mighty Mouse in Prehistoric
Perils (7) Mar..52 -(- U-al
5207 Terry in Bears Papa's Day
of Rest (7) Mar.-52 +- 4-M
j
5208 Dinky in Flat Foot Fledgling
(7) Apr. -52 -(- 5- J
5209 Time Gallops On (7) Apr.-52 -f 4-19'
3229 First Robin (7) (reissue) .Apr.-52
5210 Heckle and Jeckle Off to
the Opera (7) May-52 -f 5-31
\
5211 The Happy Cobblers (7). May-52 * 5-Sl
•
5230 Billy Mouse's Awkwakade
(7) (reissue) May-52
5212 Little Roquefort in
Hypnotized (7) Jttna-S2
5213 Mighty Mouse in Hansel
and Gretel (7) June-52 -(- 8-11
5214 Flipper Frolics (7) June- 52 -I- 8- t
5215 Terry Bears in Little
Anglers (7) Joly52 -f • •
5216 Dinky in Ihe Foolish
Duckling (7) July-52 -(- 8-9;
5217 Heckle and Jeckle in
Housebusters (7) Au|.-52 -(- B-St i
5218 The Mysterious Cowboy
(7) Aug.-52 * 9-19^
5219 Aesop's Fable: Happy Valley
(7) S«pt-52 + 9-19 I
5220 Little Roquefort in Good
Mousekeeping (7) S«pt.-52 -f- 9-19
5221 Terry Bears in Nice Doggy
(7) 0cl.-52
5222 Mighty Mouse in Happy Holland
(7) 0ct.-52
5223 Heckle and Jeckle in Moose
on the Loose (7) 0cL-S2
5224 Dinky in Sink or Swim
(7) N0V.-52
5225 Little Roquefort in Flop
Secret (7) Dec--52
5226 Terry Bears in Picnic for Papa
(7) 0ec.-52
Universal-International
Prod. No. Title Rel. Oite Rating Rev'd
CARTOON MELODIES
7383 Songs Tliat Live (10) -+-
.
7384 Memory Song Book (10) 5-19-52 i
7385 Song Dreams (10) 6-23-52 +
7386 Toasts of Song ( 9-28-52
) . . .
EARTH AND ITS PEOPLES
7364 Desert Nomads (22) 1-21-52
7365 Eskimo Sea Hunters (21) 2-18-52 ++
7366 Living
(20)
73«7 Und Behind
in
tho
a
Dikot
Metrocolls
3-17-52 H
(20) 4-21-52 ++
7368 Tropical Mountain Island
(21) 5-19-52 ++
7369 Food (or Paris Markets
(22) 6-16-52 H
in
(19) 7-14-52 H
7370 Farming South China
7371 Cattle and tht Corn Bell
(20) 8-U-S2 H
25, 1952 9)
2-29
2-29-;
4-11.
2-29
4.12;
4-26'
6-a <
6-JBi\
8-29

4
SHORTS CHART
Warner Bros.
BLUE RIBBON HIT PARADE
(Technicolor Reissues)
2i?iS?'""; '^°'""' '5"'''

Opinions on Current Productions; Exploitips
f p}rruii£
Mmm
iFOR STORY SYNOPSIS ON lACH PICTURE, SEE RtVIRSI SIDE
Plymouth Adventure
'C'
^
Hiilorlcjl Drama
(Ttchnicolor)
MGM (310) lOS Minute* RaL Nov. 28, '52
Whilo Americans, romombonng what thoy gleaned Irom
their texiboolcs. may be givon a starllingly dilleronl version
ol the Pilgrim Fathers and their epochal voyage, none will
gainsay that the celluloid chronicling ol Ihoir paosago is
an engrossing, stirring and susponselul motion picture.
Artistically and technically it is a magnificent job ol lilmmaking.
loaded to the gunwales with praiseworthy lactors,
all ol which can be merchandised to assure the profitable
attendance the lecture's excellence merits. The star-encrusted
cast in itself should spell capacity business. Its performances
are splendid, albeit the contribution by Spencer Tracy
is so outstanding that the other parts appear relatively
unimportant. Not to be overlooked in exploitation is the
film's historical genesis, Technicolor and the spectacular
phases ol the sea journey. Produced by Dore Schary, the
feature is opulently mounted. Clarence Brown directed.
Spencer Tracy. Gene Tiemey, Van lohnson, Leo Genn, Lloyd
Bridges, Dawn Addams. Barry lones. Tommy Ivo.
«5
n. V
00 do
Eight Iron Men
Columbia (SIS) 80 Minulea B«L
H- "or Btory told on personai : r-A
»or 3 and loara ol the combat
inci. :.d as a component of hit sq.. .^ ...^
ment. In all respects it is excellently done and
Producer Stanley Kramer with another slerli.-. i -.-'-i.'
the tilm s apj-c'Tl—although directed pre
mauculino patrons—has been widened to
theatregoers as well through the avoidanc« ol •ui(j

. . During
.
. .
. .
FEATURE REVIEWS
.
Story Synopsis; Adiines for Newspaper and Programs
^\
1
THE STORY: "Eight Iron Men" (Col)
Of- a squad of eight infantrymen holed up in the blasted
ruins of a rubble-strewn town, three have gone out on a
reconnaissance patrol trying to locate an enemy machine
gun. One of the three, George Cooper, dives for cover in
a shell hole and is marooned. The others return to their
squad's quarters and explain the predicament—Cooper must
be rescued before nightfall if the rumor is correct that the
squad is to be moved back to a rear area. Although denied
permission to go out after Cooper, the squad sergeant and
two men try to stop the enemy gun. They fail, and assume
Cooper to be dead. Just as the squad is being ordered to
the rear, one of the soldiers staggers in with Cooper, uninjured
but doped up with a self-injected shot of morphine.
Then the men start moving up the street.
/-19-5.
S-23
THE STORY:
«»»»—M^
"Plymouth Adventure" (MGM)
Christopher Jones (Spencer Tracy), the sullen, hard and
disillusioned captain of the Mayflower, voices no protest
when a crooked land agent bribes him to land the Pilgrims
near Cape Cod instead of Virginia, as had been previously
agreed upon. Jones views his passengers as mealy-mouthed,
psalm-singing hypocrites, but is deeply smitten with Dorothy
Bradford (Gene Tierney), wife of a high-strung religious
zealot. She repels his advances. Among the other passengers
are John Alden (Van Johnson), Priscilla Mullens (Dawn
Addams) and Miles Standish (Noel Drayton). After undergoing
severe storms, sickness, lack of food and other hardships,
the Mayflower reaches New England; Mrs. Bradford,
in love now with Jones, kills herself rather than injure her
husband, and Jones becomes a convert to the cause.
CATCHLINES:
The Compelling Story of the Soldier's . .
Unwritten Law .
That He'll Risk His Life for His Buddy . . . It's Power-Packed
with Stirring Emotion . . . And Suspenseful Excitement.
CATCHLINES:
One of the Most Dramatic and Exciting Sea Stories of All
Time ... A Graphic Picture of the Personal Heroism of Our
Founding Fathers . a 96-Day Voyage to Freedom.
THE STORY: "The Black Castle" (U-I)
Sir Ronald Burton, British adventurer, visits Count Von
Bruno, Austrian nobleman, at his castle to avenge the
murder by the count in Africa of two compatriots. It is their
first meeting. He falls in love with Elga, wife of the count,
when he learns her marriage was forced. Von Bruno
arranges a leopard hunt but Burton escapes serious injury
after a battle with the beast. The romance of Burton and
Elga is discovered and they are thrown into the dungeon
until they can be murdered. There a friendly doctor gives
them a drug that produces the appearance of death, but
Von Bruno discovers the deception. As they are about to
be buried. Burton regains consciousness, finds pistols put
in his coffin by the doctor and kills Von Bruno.
CATCHLINES:
.
Spine-Tingling Horror Film with Star Performances by
Boris Karloff, Lon Chaney jr., Stephen McNally and Richard
Greene . . . Violent Death Stalked His Every Move as He
Frankenstein
and Dracula Combined in One Horror
Sought to Rescue His Love from a Murderer . .
Film.
THE STORY:
"The WAC From Walla Walla" (Rep)
When Judy Conova is born, it is regarded as a disaster
by her father and grandfather, who take pride in their soldiering
experiences and are now stuck with no male progeny
to carry on the tradition. Besides, it puts them at a disadvantage
in their feud with a neighboring family over
matters of town leadership. When Judy grows up as a
tomboy she falls in love with Stephen Dunne, a member
of the hated rival family and a U.S. army lieutenant.
Through a misunderstanding, Judy enlists in the WACs, and
although not displaying much intelligence during her basic
training, marshals resourcefulness and dumb luck to trap
and capture a group of heavies plotting to get some topsecret
guided-missile data from Dunne. For this she gets
a medal and proves to her family that you don't have to
be a boy to be a soldier.
CATCHLINES:
It's Squads Riot . . . When
Becomes a Wow in the WACs .
.
the Queen of the Cowgirls
. Judy Canova at Her
AU-Time Best ... So Head for Your Nearest Theatre . . .
On the Double.
- 2-15-
V 1
THE STORY: "The Iron Mistress" (WB)
Jim Bowie (Alan Ladd), backwoodsman from the bayou
country of Louisiana, comes to New Orleans to sell lumber
and becomes infatuated with Virginia Mayo, a Creole belle
who is also courted by Alf Kjellin, a wealthy playboy. After
winning several duels for her attention, Ladd realizes it will
take great wealth to win her and he becomes a business
man. Meanwhile, Miss Mayo marries Kjellin while Ladd
makes many enemies and eventually has a knife made to
his own specifications, later to be known as the "Bowie
knife." Injured by Tony Caruso, a villainous gambler, Ladd
is nursed back to health by Phyllis Kirk. Ladd again meets
Miss Mayo and when her husband is killed by Caruso, she
tries to win back Ladd. But he spurns her attentions and
returns to Miss Kirk.
CATCHLINES:
Alan Ladd as Jim Bowie, the Louisiana Bayou Man, and
Virginia Mayo,
a Challenge on
as the
His
Shameless
Lips and His
Natchez
Name on
Belle . , . With
a Knife . . . Her
Love Could Only Be Bought With a Southland Kingdom.
THE STORY: "The Steel Trap" (20th-Fox)
Joseph Gotten, a bank executive with many years of faithful
service, plans to make away with $1,000,000, a federal
reserve payroll delivery, and escape with his wife, Teresa
Wright, and their young daughter to Braail, from which
country he cannot be extradited. He tells Teresa the bank
is sending him to Brazil on a "top secret" assignment,
arranges transportation and passports, and packs the
$1,000,000 into a suitcase. Teresa leaves the youngster,
planning to send for her later, and they travel by plane to
New Orleans, but miss connections to Brazil. The customs
inspector opens the suitcase full of money, but accepts Cotten's
halting explanations; Teresa, however, forces him to
admit the theft, and leaves. To save his own integrity.
Gotten returns, replaces the money and picks up his normal
life where he had left off.
CATCHLINES:
He Had One Million Dollars at His Fingertips . . . And
Temptation Was Too Great for One Man to Withstand .
But His Own. Conscience . . . And a Woman's Love .
Pulled Him Back From Disaster.
the
THE STORY: "The Magic Box" (Fine Arts)
The film opens with the elderly William Friese-Greene
(Robert Donat) leaving his second wife, Margaret Johnston,
to attend a film exhibitors meeting in 1921, where few know
or care that he was one of the pioneers who perfected the
motion picture camera. The story flashes back to his early
ife with his first wife, Maria Schell, when he neglected his
uhotographic studio in order to experiment with celluloid
!ilm, and then to his later years with Miss Johnston, when
lis experiments with color film left him bankrupt and his
three sons enlisted in World War I rather than be a burden
to him. After appealing to the exhibitors meeting lor unity
.
in the film industry, he collapsed and died—almost a for- /'
gotten man.
^'
CATCHLINES:
A Rich and Deeply Moving Story About One of the Film
Pioneers . . . Robert Donat, Supported by Laurence Olivier,
Glynis Johns, Emlyn Williams, Kay Walsh, Leo Genn and
Dozens ol Famous British Stars, in the British Festival Film
... A Slar-Studded Colorful Love ^tory About a Remarkable
Man.
\g- 9
THE STORY: "Army Bound" (AA)
Stanley Clements, a cocky midget automobile racing
driver, wins a tight race from John Fontaine, an army lieutenant
on leave. They get into a fist fight after the race.
Later Clements is inducted and finds Fontaine is his commanding
officer. To raise money so he can marry Karen
Sharpe, Clements goes AWOL to enter a race after Fontaine
has confined him to the post. He cracks up, and Fontaine
hands him stiff disciplinary punishment. Next Clements is
compelled to stand up Karen on the day they were to be
married, and she is deeply hurt. However, when the post
arsenal catches on fire, Clements saves Fontaine's life;
grateful, the lieutenant patches up the quarrel between
Clements and Karen and arranges it so that they can be
married right away.
CATCHLINES:
King of the Speedways ... A Riot as a GI .
the Army's Toughest Regulars to Slow Him Down
a Thrill-Loving Girl to Bring Him to a Hall.
II Took
. . And

'
i
I
1 b
! i color,
: 1 .B.
; I
City
:
k.
414
grES: 15c P«r word, minimum $1.50. ca»h with copy. Four in»«nion« lor phct oJ lhr»«.
COSING DATE: Monday noon preceding publication dale. Send copy and an»wer« to
•I Box Numbers lo BOXOFTICE. 825 Van Brunt Blvd.. Kan*a» City 24, Mo. •
HELP WANTED
^"iiilld Tlimlre roanagtr. Muil know all iihiuM
((kill town lliMlrc ODCTitlon. 8enil i|u«ll(l-
A. UUIlBll,
tojfilirr wlili referfncM. II.
ta^ni
^ ThMtrr. Hfiiuln. Ttm.
iwilri m»rn««r. Eipfrlencfd «m«ll town opi-r-
Able 10 eiplolt anil pro.loci'. Uood wmh
Uno p«ralon Miirrled. I'frm»nfnl. Bondablc.
Biniiik! ILiltliy cllmilc. Boi Hi, Mmltou.
Ilairtatf' Urrnird oplor and wUe, wllllnii lo
Ltt and m.ina«c »mall town tlnatre. Ileply
ffflff. tms
J
B'
POSITIONS WANTED
i-onclionlil. 3S yoara cupcrltnct Now avall-
Arthur Blair, IViVi W California, Okla-
Cliy
iinriinccd drhi-in thialrc manager, Malnlcn-
J All pliaac*. Klorlda or eastern atatcs.
Robblnj. 108 Yeltea Art., Vlneland. N. J.
Bi. RoM
iiniger: 20 years experience. Including buy-
I.e .
1 bouklng. Married and dependable, lleffurnlslied.
E.\pect Rood livable salary.
41>I7.
olant manager-projcctlnnlsl avnllnbk'. Mouse
.a.>on this ad. Only two emi)loycrs In over
ir. liilircliris M A C.inrll. Trumann,
BUSINESS STIMULATORS
ingo with more action, $3.60 thousand eards
a; other games. Novelty Games Co., 143t
B'ord Aie., Brooklyn 16, N. Y.
k books available as premiums, giveaways
our kiddy shows. Urge variety, latest newsi^d
editions Comics I'remlum Co., 412B, Green
t.. N. Y. C. Publications lor premiums
(tlualrelyl since 1939.
ingo die-cut cards. *6 or 100 numbers, $3.50
M. Premium Products, 339 W. 44lh St., New
Ti 18, N. Y
lalloons printtd or plain. Greatest Show on
EA Snow White. Seven Dwarfs. Bend lot
i^ilta and prices. Southern Balloon Co., Alpine
1)4. 146 Walton St.. Atlanta, Ga.
ulld attendance with real Hawaiian orchids
rl cents each. Write Flowers of Hawaii. 670
8.afayette Psrk Place, Los Angeles 5, Calif.
1
ucca Quiz Show—the $1,000 giveaway that's
1 every place. It's based on Individual skill,
Wvledge and ability. Better than bank night—
"" pot always remains $1,000, Ilon't let that
)00 a week scare you— that's for the cus-
Wrlle Perry Cox, Box 8, Lamess, Tex,
BUSINESS OPPORTUNITIES
1 or rent: Store and private office, heart of
k rugo's KUmruw. Available Immediately. Lip-
H Pictures, Inc., 1255 S. Wabash Ave., Chl-
5, 111.
P.
SERVICES, REPAIRING
poor closers repairing: one-day service. All
tlfs repaired. Mall to: Minnesota Fire Extuiitier
Co,, Inc., 2476 University Ate., St.
il 4, Minn,
THEATRE TICKETS
'rompt service- Special printed roU tickets
, 1,000, $26.70: 10,000, 7.80; 2,000, 4.95
ch:uige In admission price, including change
$3 extra. Double numbering extra
Kansas City, Mo. Cash with order, Kan-
Ticket Co., 109 W. 18tb St., Kansas
Mo
)ihte-in theatre tickets. Send for samples of
special printed stub rod tickets for drlve-tns
e. distinctive, e.asy to check. Kansas City
ket Co.. Dept. 10, 109 W. 18th St.. "FUm
Kansas City S. Mo,
GENERAL EQUIPMENT—NEW
Everybody's buying 'em! Tempered Masonlte
rquee letters: 4"— .15c: 8"—50c; 10"—60c;
—85c: 14"— $1.25 16"— $1.50, any color.
I Is Wagner, Adler, Bevelite Signs. Dept. C,
p.S, Cinema Supply Corp.. 602 W. 52nd St.,
York 10. Cable Sosound.
Rectifier bulbs, 15 amp, $4.59: lamphouse rertors,
20% off: replacement parts for Simplex,
wers, etc., 20r. discount : St ereopt icons, 500W,
96. Dept. C. SOS. Cinema Supply Corp.,
W. 52nd St., New York 19.
Special scretn sale while these overstocked fains
bland screens last. 4—9'xl2' @ $36.00;
-lO'ill'S" @ $48,00: 1— 12'9"xl6' @
',00: 1— I4'3"xI0' @ $90,00; 1— 17'l23'
$130.00. All while perforated. Also
8'3"jll' Silver unperforated, $35.00 Black
neproofed duvctyne masking cloth, 36" @
Dept, C, S.O.S, Cinema Supply Corp., 602
5and St., New York 19.
JXOFFICE October 25, 1952
GENERAL EQUIPMENT—OSm
Take your time paying for rebuilt, tnprored
liiMiih iiiiiril, uinilyliiii yuur old equipment iiaUitt
down payment. Write for deUlli Uepl. C, H (I H
Cinema Supply Corp . 001 W. Bind St.. Ntw York
IB. Cab]t Soaound.
Complili Ihtatri, booth, conreulon. BOO iraii,
rurnlahlnti. etc S.'ic on the dollar. >end for Hit.
Bullillns condemned. In way flty »ladurl project.
Owner, i:mi llalnler Aie,, Seilllle. WitU
two Simplex Acm« projetlon complete with
•ound and hljh Intensity lamin $75(1 FOH
Cleveland. National Theatre Supply Co., 2118
rayiie Ave. Plwne ritaspecl 1- 4613.
$2,500 lakts nirythlng. Complete booth tqulpmrnl:
TM Ideal ehnlrs (cohI $12 02 new) and
30 Veneers. A. tV. Muitlon, Bellon, .Mo. Phont
•JM
Compltit tquipmtnt: 675 ehnlrs, Slnplti with
rectifiers, W E. sound. Best offer. Write for
list, all or part. l>aHs Theatres, Morpiilon, N. C.
Complett dt luxt tquipmtnt: 700 lleywood-
Wakeflcld chairs, molialr spring edge, upholstered
backs, 200 .troerlcan upholstered seats. 25 and
.10 ton electric refrigeration system. Western
Klectrlc sound, Brcnkert projectors and lamps.
Excellent carpet and all others. Sell at big
sucrltlce. Boiolflcc, 4901.
Evertrost, Anderson & Wagner, 3-drlnk dispenser,
Chinese red, nearly new. List, $1,690.
Price, $800. Illllcrcst Theatre, Erie, Pa.
Pair of Ashcraft Cyclex lamps, complete with
cycle changer and rhcostals. All In fine running
condltlMii— at a real liiirtaln. Buxufflcf, 4',H2,
DRIVE-IN THEATRE EQUIPMENT
Drive in to S.O.S. lor top values. Underground
cable, $70-00M; complete dual projection/
sound from $1,59500. In-car speakers, $15.95
pair tt/junctlon box. Available on time. Send
fur equipment list. Dept. C, S.O.S Cinema
Supply Corp., 602 W. 52nd St ,
New York 19.
Popcorn macnines, half price. Wiener, Hamburger,
Sno-Cone, Peanut Roasters, Bun Warmers.
Poppers Supply, 146 Walton St., Atlanta. Ga
STUDIO AND PRODUCTION
EQUIPMENT
WanIa become a producer? Shoot Local Newsreels.
T\' Commercials and make Advertising
Tleups with local merchants. Send for Film
Production Equipment Catalog. Dept. C, S.O.S.
Cinema Supply Corp., 602 W. 52nd St., New
York 19.
THEATRICAL PRINTING
Window cards, programs, herald.s. Photo-Offset
printing, C;Uo Show Printing Co., Cato, N, Y.
POPCORN MACHINES
Popcorn machines, every possible make, at a
fraction of their original cost. Kettk~ for all
make poppers. Candycorn Equipment, 120 S.
llalstead, Chicago 6, HI,
Late 1947 Maniey popcorn machine slightly
used In drugstore. Not over 2,000 pounds popcorn
popped In this machine. In storage at 1201
N, 6!>th, Kansas City, Kas. c/o William Fath,
lilephono Sunset 7336.
Grab this bargain for less than half of current
price. Maniey—excellent condition— all modern
features. Several years old. hut used only one
year as "spare," Uptnun Theatre, 18 South
.Main. Tulsa .1, Okla,
THEATRES WANTED
Theatre. .Nebraska, western Iowa, northern Kan^
sas. No brokers. Over 400 seats. Town I,8u0
population or over. Confidential. Experienced. L
J, liurkllt. Sparta, Wis.
Have buyers for Illinois, Indiana theatres.
400 scats, 2,000 population. Piaiph French, Theatre
Broker, Colfax, 111.
Exchange one. two or three New Mexico ranches
for sound west Texas, New Mexico theatre properties
in $50,000-$200,000 value Boxoftlce, 4905.
Forced move dry warm climate. Know theatre
values. Up to $75,000 down for southwest proven
show or shows. Boxofflce, 4906.
We are interested in acquiring, through purchase
or long term lease, theatre buildings which are
well located in the shopping zone and are suitable
for conversion to retail stores. Prompt attention
will be given. Commercial Properties Development
Corp , N. Third St., P. 0. Box 1C93, Baton
Itouge, La.
This combination only. Good town's only
drive-in, indoor theatres Texas, Oklahoma, Colorado.
Amply financed. Entirely confidential.
Boxofflce, 4907.
Will trade rental real estate for small town
theatre. F. Shafer, Washington, Ind.
Will buy drive-in near Washington, D. C. -Baltimore,
Mil. Boxofflce, 4914.
CUflRinG HOUSf
THEATRES FOH SALE THEATRES fOH SALK (Conid)
Thialri For Salt: S^lrethe lutlnt< Hi Oreitti
and Waahlniton now aiallitile Write for llat. hurl of
1he*tre Eiebaote Co , KIne Atlt Bld(., Horllaod,
Ort
,
Pacillc Norlhwtil thuiraa for salt. WrtU In
Bowron, laica managtr. Tbtatrt Bait* (Dti.),
Kred B. Uidwlg, Brk , 9711 B. Bumaldt, Portlaod
16. Ore
Cailtrn Oklahoma extra nice family iheatri
Owners ilnw $10,000 rarly profit City S.aOO
Easily run, long catablUhtd. $17,600 $11,000
down North central Teias controlled rity 3,600.
$85,000 down. Count; seal, only ihow, Ilallai
area. $10,000 down. Six others Itala calitorr.
Arthur Leak, Houthweit'i Only Eicluslte Tbcatrt
Broker, 3305 (Vulh, Oallaa, Ttx
Monlana Ihtatrts: Money makers,
lloundup; 2.000 and 3,600 population. Wirt Paul
McAd.im, Llvlngiton, .Mont
Many drtam about ont llkt Ihii. Krally flnt
only drivt-ln. beautiful high dry climate, city
center, 35,000. Good Increailng profit shown.
Includes finest equipment, 18 ttrea, fine location
$45,000 handles. No brokers, Boiofflce. 4004.
Sebring, Florida. 3e0-9eat protllablt Ntfm
movie No competition : 2,500 population: tlcellent
equipment, stucco building. Including two
small stores. $8,500. Owner. P. 0. Box 445.
Theatre for tall. Owner. No broktn. Brick
building. Finest equipment. 376 setU. Good
lona town, rich community. Doing good builness.
No TV. Contact Boioftlce, 4890.
Modern 200-car drivt-in thtatri. Overhead
projectors, Permastone marquee and ticket office
Bennellsvllle, 8. C, $15,000 full price. Have
15-year lease on grounds, only $100 per year
rent. Owner In several businesses. Call or write
W. C. Evans, radio station WMIIA, .Myrtle
Beach, 8. C.
Golden opportunity: For sale or lease, the
Beach l)rlve-In Theatre. P. 0. Box 1491. St.
Augustine. Kla. Phone 2301.
Colorado (southern) family theatre. Long esubllshed,
owner retiring Shows $10,000 year profit.
$24,750. $14,000 down. Balance ea.sy. Payroll,
trade center. Similar earner, east Oklahoma.
Exceptionally nice. Several similar, Texas. Arthur
Uak, Specialist. 3305 Canith, Dallas, Tex.
Indiana's 264-seat profitable theatre. Town
2,000 population. With coffee shop seating 60,
modern equipment. Office rental. Reason for
selling, retiring. Shown by appointment only.
P. Box 237, Flora, Ind.
Only theatre, 6 years old, 3,000 population,
Oklahoma payroll town, best equipment. $85,000.
Carry $20,000. Boxoflire, 4896
$60,000,000 permanent government plant building.
Offers that bonus to owners current showing
$30,000 yearly profit. Texas college town,
56,000. Ideal place live, prosper. $79,500
$41,000 down. Similar profit Oklahoma controlled
town, 8,500, all theatres. $44,000 down
Thorough investigation welcomed. Arthur Leak,
Specialist. 3305 Caruth. Dallas, Tex.
West Texas ideal combination. Half million
monthly payroll towns, only drive-ln plus only
indoor. All real estate and apartment Included
Owners show less three-year payout at current
earnings. $57,500 $28,000 down. Only such
combination available southwest. Arthur Leak,
Specialist. 3305 Caruth. Dallas. Tex.
Year-round movie. Splendid town. Only theatre.
Six miles from Lake George, N. Y. High
earnings. 340 seaU, Simplex projectors. RCA
sound. $40,000. Terms. Philip Baroudl. Norlli
Creek. N. Y.
North central Missouri small town. 300 seats
Priced for quick sale. Doing good business. Boxoffice.
4399.
Lease almost up. Good one can be made.
De luxe theatre, south Kansas City. 900 seats
Electric refrigeration. Best of equipment. Sacrifice.
Boxofflce, 4900.
450-car drive-in theatre. 25,000 population,
northeast Texas city. Priced $«0,000. Terms if
desired. Boxofflce, 4909^
New Mexico's nicest small town Iheatre. Only
theatre, alert attractive trade center Excellent
modern building, small home Included. Mile-hlgli
hcslth climate, outstanding fishing, hunting
$40,000. $18,000 down. Photographs loaned
Wonderful liv ing area. Boxofflce. 4903
Within iTvino distance Dallas, Only theatre,
city 3,800. New factory, 200 homes hulldln;
Owners profit figure 1952. $17,500. Includes
sturdy brick corner. $41,500. $16,500 down.
.Vrthur Leak. 3305 Caruth, Dallas, Tex,
Theatre, east central Kansas, county seat town
Long established, two owners 20 years. 370 seats.
RCA booth, building 50x100 with rentals. Net
over $15,000 for 1951. Reasonable terms, 8
years to pay, Boxofflce. 4911.
536 seats. Very modem, air conditioned building.
Suliurb of Ponllar. Minimum competition.
Not $10,000 year. Rejil estate and all $55,000
$20 OOO down. A great bargain. Partridge of
Pontlac, 43 W. Huron St., Pontlac, .Mich. Phone;
FE 2-S31fi
For sale by owner: Small central Wisconsin
town, brick building In be-nrt of dairy land. Oil
heat, air conditioned. Out of TV area. Short
term p.iyoul spot. Boxofflce, 4916.
Seuthtm Michigan ir ^It')
I «f'< MlBpIri pr
American Bodlfuta wati. gaa li;.il. ^J
llMicil Inrrraxd buitnaa ntry yiar iln"
Ineludinc SI IM2 rtaodtM eoacoaloa ea/« acD, revMlelcd
maruger, first tlm^ offered 1-
drrn'i health, forrrd lo m»r
'
. v*.-
male Tola! price tnlh thr > ewaua
•tore t«]ual to approximate '5*- 'JS.OOO
(l«mn, balance Bontiily, up (» !'• fjn Also
available to iNjy, Bodtfii home In town or at
nearby lake Urlttn must tbow proof of Intertit
In warrant reply, not Intandtd In broken or
curious ptoplt not In Um aartat to boy Wt
know this to b« a moeoy-Baiar, but must itll
quick. In the Intcrtrt of our dUldrtn. Boufdc*.
4UI8.
For tail: 250-vat theatre, Sttlhaa. (h Prattle.illy
new .Mollograph eijulpment Will tell a* Is
*it n)ulpm>'lil vcpjralel) Bargain >l A, CoJtrr,
Jr., P. U. Box 4, SUtham, lu
For ult by ouner: Small town theatre, 4St
seats. Excellent cvjulpment. progrr\%lie growing
town In central Oklahoma $30,0Oi| Almost nr«
building ran be bought IT drvlred Write Boxofllce.
4013
Theatre for ult or Indt. Coicnt block eoBslructlon,
air conditioned, 319 acita, Ballt nee
1947. Owner and three sons recalled to nary.
I.ook It over Make offer. Reading Theatre, Reading,
Mich.
Orivt-in thtatrts. two In Owensboro, Ky. 100
cars each, modem car ipeaken Four-room bouse
on both. Business very good, owner has other
interests. Will sell logelhcr or Kparate Tersi.
Phone 4-1607, Owensboro, Kjr
Theatre in southern Oregon mill and ranch loss.
Modern brick building Flaahy marquee and
reader board. Family operation. Equipment and
lease $10,000, cash or the real aivd personal
property on terns for $30,000. Theatre Exchange.
201 Fine Arts BIdg., Portland. Ore.
For sale or lease: eoO-seat theatre In Chicago
"Hot Spot": Includes good going business, all
late model equipment, Includint air condlHonlnc
and very attractive modem building: In artlre
business district rated second In volume of outlying
in Chicago. Solidly built up, heavily populated
nelghlinrli—.l R"x..frir,-. 4«14
THEATRE SEATING
You get the chair—buy of a lifetime- We
commit murder—on chair prices—from $1 95.
Send for Chair Bulletin. Dept C, S 0.8. Cinema
Supply Corp., 602 W. 52nd 81., .New York 19.
C.ible
Sosound,
Parts for all chairs. Send sample for quotation.
Fenslo Seating Co., Chicago 5.
Chair supplies. Everything for theatre chain.
Fecsln Seating Co., Chicago 5.
Used chairs, guaranteed good. Advise quantity
wanted. Photographs mailed with quotation. Fensin
Seating Co.. Chicago 5.
Seat covers: Sewed combinations, all makes, all
styles. Send your sample for quotation. Fensin
Seating Co.. Chicago 5
Patch-0-Seat cement. Patching cloth, solvent,
etc. Fensin Seating Co, Chicago 5.
Upholstery Fabrics: All kinds. All colon. Send
your sample for matching. Fensin Seating Co.,
Chicago 5.
Tighten loose chairs with Permastone anchor
cement. Fensin Seating Co , Chicago 5^
Many years In the sealing business Is your
guarantee. Good used chairs are rwt too plentiful
but we have the pick. Full upholstered, panel
back and many other styles. We furnish proper
slope or level standards to fit your floor. All
sixes 18 lo 21 -Inch clialrs. Our prices are lowest.
Write lor exact ihoio and price. We furnish parts
for all makes, "ieod sample. (%iod quality plastic
coated leathe--l"e 15i26-lneh. all colors. 66e ea.
Chicago Used Chair Mart. 819 South Stale St..
Chicago 5, II
New and ustd rtbuilt Optra chairs: Write for
photos, state incline and quantity. Parts for all
chairs, send sample for quoUilon. Patrti A-ileat
to repair torn seats, $6 complete kit, specify color.
FIrm.sstone to anchor loose chairs. $5 carton.
F.O B. Chicago. General Chair Co ,
130S FJslon
Ave Chicago 22, 111. Phone ARmltage 6 0022.
SIGNS
Easy Way lo Paint Signs. Use letter patteraa
.\vold sloppy work and wasted time. .No experience
needed for expert work. Write for free samples.
John Rahn. B-1329, Central Ave.. Chicago
SI.
ni.
29

POSITION
EY TO BETTER BUYIN
».«>«•
j«B»»tts«*»
AU These ClassifkaHons
Covered in the Directory
and Reference Pages
5 DECORATING
THE PRODUCT-SERVICE DIRECTORY
of The MODERN THEATRE
section of
BOXOFFICE
Is the buying guide for circuit executives, theatre owner;
managers and technicians. It is their key to ideas an<
sources when planning theatre improvements and replace
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and refreshment products.
A few of its many valuable features include:
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tion, Drive-In Design, Projection and Sound, Ail
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on all phases of motion picture theatre operation
presented by experts.
— 5,000 equipment and supply listings.
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Brand Names, indexed with fir
names and addresses.
— Directory of Theatre Equipment and Supply Dealer;
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tions in MODERN THEATRE Editorial
Index.
BUILDING
MATERIAL
8 FURNISHINGS
19 STAGE EQUIPMENT
14 PROJECTION
2 AIR CONDITIONING
18 SOUND EQUIPMENT
1 ADVERTISING DISPUY^
17 SEATING
7 FRONTAGE
6 FLOORS and CARPETS
CONCESSIONS
11 INSULATION -ACOUSTICS
21 VENDING MACHINH:
FURNITURE
12 LIGHTING
IS SAFETY DEVICES
20 TICKET OFFICE
13 PLUMBING
16 SANITATION 22 MISCELLANEOUS 23 DRIVE IN EQUIPMENT
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