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Story<br />

Kmimi<br />

J. FiUgibbom. (center), pfMMMt' «^Nmout Ployerj Conadian, is «clcom«^^B^i5uU'i jhowmanihip conf«IWKI fc» Voyof i M<br />

gwkmi o» Niofloro Foils, Onl , with Jock Word, monoqer o» the Scncco Theotr* of Niagara Folli, looking on<br />

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) <strong>REORGANIZATION</strong> <strong>POT</strong> STILL BOILS;<br />


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Ciittri^ u Mcarf-clui •ttw at Uw P«t Otnct •( Kidmi<br />

City He PubliilMd mttly ky Aitwiittd -~<br />

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825 Vtn BriHil 8M . City M« Sutto<br />

SfttiontI UMv>. SJOO Mr yt*>. NalietuI Eil(: . :. ..<br />


Including Iht Stctionll N»«l Pa«« of All Cdltioni<br />

n r T n R F B 7 s 1

It<br />

started with Columbus Day<br />


Mario Lanza in "Because You're Mine" introducing Doretta Morrow<br />

with James W'bitmore; color by Technicolor; screen play by<br />

Karl Tunberg and Leonard Spigelgass; based on a story<br />

by Ruth Brooks Flippen and Sy Gomberg; directed by<br />

Alexander Hall; produced by Joe Pasternak<br />

For a bountiful Thanksgiving<br />


"Plymouth Adventure" starring Spencer Tracy, Gene Tierney,<br />

i'^an Johnson, Leo Genn, with Dawn Addams, Lloyd Bridges;<br />

color by Technicolor; screen play by Helen Deutsch;<br />

from the novel by Ernest Gebler; directed by<br />

Clarence Brown; produced by Dore Schary<br />

For a Merry Xmas<br />


"Million Dollar Mermaid" starring Esther Williams,<br />

Victor<br />

Mature, Walter Pidgeon, David Brian ivith Donna Corcoran;<br />

color by Technicolor; screen play by Everett Freeman:'<br />

directed by Alervyn LeRoy; produced by Arthur Hornblow, Jr.<br />

For a Happy New Year<br />


l.ana Turner, Kirk Douglas, Walter Pidgeon, Dick Potvell in "The<br />

Had and The licautifur' co-starring Barry Sullivan, Gloria<br />

Civahame, Gilbert Roland with Leo G. Carroll. I'anessa Brown;<br />

urecn play hy Charles Schnee; based on a story by George<br />

Bradshaiv; directed hy Vincente Minnelli;<br />

produced by John Houseman<br />


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IMJm.<br />

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As Jim Bowie, the Louisiana<br />

bayou man vv^ho put his name<br />

on a knife and slashed his<br />

way into history!<br />

§iM®ia<br />

-- lOSEPHCflLlEIA<br />

""«'"'"»' JAMES R WEBB<br />

iROu iM£ novti »<<br />

PAut |.H(UM«N<br />

MUSIC l»<br />

vn SlfllER<br />

GORDON<br />



MONROE<br />

is voted<br />

top "Star<br />

of Tomorrow"<br />

Exhibitors throughout the<br />

country have chosen<br />

Marilyn Monroe as the number<br />

one "Star of Tomorrow"<br />

in the 12th annual |)oll<br />

conducted by Motion<br />

Picture Herald.<br />

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Publittiid I" Nmt SiclioTiil Edilioni<br />


iilor-in-Chiel<br />

and Publisher<br />


aTHAN COHEN.. ..Executive<br />

Editoc<br />

Editor<br />

iSE SMLYEN Monagino Editor<br />

AN SPEAR Wenein Editor<br />

L THATCHER. ...Equipment Editor<br />

UN G. TINSLEY.Advertiiing Mgr.<br />

Published Every Saturday by<br />



I<br />



iJf<br />

Reason for Speedy Revamp<br />

Of Distribution; Studio<br />

Shuffle Awaits Head<br />

NEW YORK—Arnold Grant, chairman of<br />

the board of RKO Pictures, met the trade<br />

and daily newspaper press at luncheon<br />

Tuesday i21) and answered questions about<br />

the company's new management and its<br />

plans. Among other things, he said:<br />

None of the executives except Arnold<br />

Picker have received employment contracts,<br />

although some may be given later, and one<br />

or more may be appointed to the board after<br />

they get settled in their positions.<br />


Grant is the only member of the new management<br />

group who is receiving a salary,<br />

reputedly $2,000 a week.<br />

Ralph E. Stolkin, who was the new president<br />

until his resignation this week, was not on the<br />

payroll.<br />

Executive management is in the hands of<br />

Grant, he said, and his first effort is to put<br />

the sales organization on a new basis, because<br />

the management considers this comes ahead<br />

of production.<br />

Enough films have been completed or are<br />

in the process of editing to keep the company<br />

going for about nine months. Grant said he<br />

hoped a new production executive would be<br />

signed shortly so that production could get<br />

under way and have films ready when the<br />

current supply is exhausted.<br />

It may become necessary to acquire films<br />

from independent producers if any are "offered,"<br />

he said.<br />

The company management hopes that Samuel<br />

Goldwyn and Walt Disney, the two principal<br />

independents now distributing through<br />

RKO, will continue to do so.<br />

The company is now losing between $4,000,-<br />

000 and $5,000,000 per year, or at the rate of<br />

about $100,000 per week.<br />


Changes in personnel to date have effected<br />

some economies, but the total is less than<br />

three-quarters of a million per year and are<br />

not a decisive factor. What the company<br />

heads hope to accomplish by them, he said,<br />

was to introduce new thinking, new enthusiasm—<br />

to have the domestic and foreign sales<br />

departments ready when the new product is<br />

forthcoming and get the best results with current<br />

product.<br />

It may take nine months or more to decide<br />

what to do with the company's backlog<br />

of old films. This will require study, Grant<br />

said, and no study has been started as yet<br />

due to the pressure of other problems.<br />

No effort has been made to date to renegotiate<br />

the $10,000,000 revolving credit supphed<br />

to the company under new terms when it was<br />

organized as a result of divorcement by the<br />

Mellon Bank of Pittsburgh and Bankers<br />

Trust Co. of New York.<br />

It will be necessary to call upon Howard<br />

Arnold Grant (center), RKO's board<br />

chairman, shown as he discussed the<br />

company's plans for the press. With him<br />

are Harry Pimstein (left), his assistant,<br />

and Richard Condon, director of advertising,<br />

publicity and exploitation.<br />

Hughes to furnish a loan of $8,000,000 as he<br />

agreed to do when he sold his stock to the<br />

new group, Grant said, "and proper security<br />

will be supplied."<br />

Stolkin's press agent recently stated that<br />

Stolkin was interested in a number of theatres.<br />

Grant was asked if the Department of<br />

Justice had inquired whether these were in<br />

accord with the terms of the consent decree.<br />

He replied that all the new directors had<br />

submitted lists of their holdings to the Department<br />

of Justice voluntarily, and if the<br />

Department found anything in them to object<br />

to, the stocks could be trusteed or sold.<br />

Grant took note of published and unpublished<br />

comment on the appointment of Arnold<br />

Picker, his cousin, as executive vicepresident<br />

of RKO. He said these comments<br />

were "unfair," praising Picker's talents as<br />

an executive and said he knew of his record.<br />

Grant was Mary Pickford's representative on<br />

the United Artists board when the present<br />

UA management took over. He said that<br />

Picker had made a "sacrifice" in joining RKO.<br />

,<br />

Richard Condon, new director of publicity,<br />

advertising and exploitation, introduced<br />

Grant, and began by saying no comment<br />

would be made on the Wall Street Journal<br />

articles.<br />

Kay Norton, the new publicity manager, had<br />

No RKO Decision Made<br />

On Film Sales to TV<br />

NEW YORK—The new RKO Pictures<br />

Co. management has made no decision<br />

on whether the company's old films will<br />

be sold to television. Arnold Grant, the<br />

board chairman, said at a press conference<br />

this week. He touched on thi.i .-subject<br />

only briefly. The company, he said,<br />

couldn't possibly consider the question of<br />

the sale of films to TV in the next 12<br />

to 18 months. In any event, no decision<br />

would be made until a thorough study<br />

of the situation had been made. Grant<br />

told the interviewers.<br />

already been introduced to the trade<br />

newspaper representatives individually.<br />

Grant began by saying that one of Con-j<br />

don's important duties would be to combint<br />

the three departments—publicity, advertising<br />

and exploitation—which have been operating<br />

separately and to "streamline" them.<br />

The only other company executive present j<br />

was Harry Pimstein. assistant to Grant.<br />


When asked who would be the new head ol<br />

production. Grant replied: "Your guess is as<br />

good as mine. It could happen within 24 hour;<br />

or 35 days. I don't know. He will be a tof."<br />

man."<br />

On the 24 hours end of the comment he wa^<br />

obviously referring to Jerry Wald, with whon<br />

Sherrill Corwin, studio head, has been negotiating.<br />

"We are going to build an organization am<br />

make it healthy," he continued. "We ho]<br />

that within two years it will be in the black,<br />

In the past Grant has represented Howard<br />

Hughes on legal problems. He replied to<br />

question by saying that he had dropped all<br />

business connections with Hughes.<br />

Wald, however, this week asked for terml<br />

nation of the contract he held with RKO.<br />


Grant also was asked if it was customary foistockholders<br />

to elect a board of directors<br />

He said it was—at the annual meetings—but<br />

that between annual meetings directors coulc<br />

fill vacancies on the board. In this case ali<br />

members of the old board, except William H<br />

Clark, treasurer, resigned, but not all at tht<br />

same time. The remaining members filled the<br />

vacancies.<br />

Zanuck Is Not Leaving<br />

20th-Fox, He Says<br />

NEW YORK—Darryl F. Zanuck has no in-'<br />

tention of leaving 20th Century-Fox. he said<br />

Tuesday (211 in commenting on rumors that<br />

have been in circulation since it became,<br />

known that RKO was seeking a new production<br />

head.<br />

"I have not signed a new contract with<br />

20th Century-Fox." Zanuck said.<br />

"As the largest single stockholder in the<br />

20th Century-Fox company my interests are<br />

concentrated exclusively with this studio and<br />

will not deviate for the 17 years that my contract<br />

calls for.<br />

"But I have more than a financial attachment<br />

to the interests of 20th Centiu-j'-Fox.<br />

I have devoted the major part of my career<br />

and abilities to its service. The success of<br />

the company has been my life's work and will<br />

so continue.<br />

"I therefore have no intention of making<br />

outside pictures. I can elect to change my<br />

status from active production to an advisory<br />

capacity. This stipulation was made at thetime<br />

the question of temporary salary reductions<br />

aro.se last year, in order to clarify certain<br />

phases of the existing contract."<br />

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BOXOFFICE October 25. 1952<br />


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McCormick, Turner<br />

Resign From RKO<br />

NEW YORK— Personnel changes continued<br />

durliiK tin- week ut RKO Pictures.<br />

S. Barret McCormick resigned as advertlsiiiK<br />

director after<br />

ImviiiK been with the<br />

company for 20 years<br />

and it-s advertising<br />

iicad since 1942.<br />

Terry Turner, exploitation<br />

director, the<br />

man who Introduced<br />

iJ ^^k^^B^^^ massed regional open-<br />

^^^^^^^" iiigs with "Hitler's<br />

Leon Brandt<br />

Children" and also<br />

sparlted the reissue of<br />

"King Kong," also re-<br />

.signed. He expects to<br />

make a television connection.<br />

Turner will be succeeded by Leon Brandt,<br />

who will have the title of exploitation manager.<br />

Brandt has been director of advertising,<br />

publicity and exploitation for Lopert Films.<br />

He will take over his new post November 3.<br />

He began his film career 17 years ago with<br />

Fox Theatres. Later he was United Artists<br />

director of advertising, publicity and exploitation,<br />

and he held the same post with<br />

Eagle-Lion.<br />


George Held, syndicate contact in<br />

the publicity<br />

department, and Fred Norman, radio<br />

contact,<br />

resigned.<br />

Fred Goldberg, who resigned recently as<br />

assistant exploitation manager for Paramount,<br />

has taken over as assistant publicity<br />

manager. He also will handle special events.<br />

Al Stern, tradepress contact, has been made<br />

I'S feature story writer with Jack Lewis in<br />

the writing department. John Springer and<br />

Betty Folker will handle magazines. Bob<br />

Boehnel will continue as daily pre.ss contact.<br />

Frank Petraglia has been made syndicate<br />

contact and will also handle "B" magazines.<br />

Maurice Segal of the Paramount publicity<br />

department will join RKO in about two<br />

weeks as tradepress contact.<br />

Kay Norton took over as publicity manager<br />

Monday i20'. She succeeded Don Prince, who<br />

resigned the previous week.<br />

McCormick is widely known in the adveriie<br />

4J Using field. He will stay several weeks to<br />

complete picture campaigns now in work and<br />

to introduce his successor.<br />

McCormick was a newspaper man in Denver<br />

In his youth, and in the early film days was<br />

on the writing staff of Thomas H. Ince for<br />

Triangle Films. While manager of the Circle<br />

Theatre, Indianapolis, he introduced new<br />

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Ideas of programming and exploitation.<br />


He was publicity and exploitation director<br />

for Pathe Exchange for four and one-half<br />

years before becoming eastern representative<br />

for Douglas Fairbanks.<br />

Turner originated "area premieres" when<br />

"Hitler's Children" was released. He used the<br />

same technique on "Behind the Rising Sun,"<br />

"Back to Bataan," "Badman's Territory" and<br />

others. He applied it again for Walt Disney's<br />

"Snow White and the Seven Dwarfs" seven<br />

years ago and on the reissue added television<br />

use with outstanding success. This plan was<br />

amplified on the reissue of "King Kong" last<br />

summer and a gross of $2,500,000 or more is<br />

predicted.<br />

Stolk'm Quits as President<br />

In a Surprise RKO Shift<br />

NEW YORK Ralph E. Stolkln resigned a.s<br />

president and director of RKO Pictures<br />

Wednesday afternoon i22) after having been<br />

in office since October 2.<br />

Resignations as directors also were pre-<br />

.sented by A. L. Koollsh of Chicago, fatherin-law<br />

of Stolkln, and William Gorman of<br />

Evansville, Ind., who was a representative of<br />

Ray Ryan, Texas oil man.<br />

This left the board made up of Arnold M.<br />

Grant, now board chairman and executive<br />

in charge of the company; Sherrlll Corwin,<br />

who is in charge of the studio, and William<br />

H. Clark, treasurer, who is the only member<br />

holding over from the Howard Hughes<br />

regime.<br />

Grant issued a statement at 6:15 p. m.<br />

Wedne.sday saying he hoped the vacancies<br />

would be filled within ten days. He also said<br />

that the replacements would be of "outstanding<br />

caliber, who will be well qualified to represent<br />

the interests of all the stockholders<br />

ol RKO."<br />


An early decision on a new- production<br />

head for the company is expected. Jerry Wald<br />

has already asked for cancellation of the contract<br />

between RKO and Wald-Krasna Productions,<br />

and it is understood that he will<br />

become the new production head.<br />

The startling resignations were explained<br />

in the following statement: "Our only interest<br />

in acquiring stock of RKO Pictures Corp. was<br />

our belief that the company can be, under<br />

able and independent management, brought<br />

to the full realization of its great potential.<br />

We recognize that a volume of unfavorable<br />

publicity directed against us as individuals<br />

has, or can be, damaging to the company.<br />

"Consistent with our original intent of doing<br />

that which is best for the company, and<br />


Said to be the first woman ever to hold<br />

down the post of director of publicity<br />

for<br />

a major motion picture company is Kay<br />

Norton who was named to the RKO post<br />

week.<br />

last<br />

for that rca.son only, we have nubmllted our<br />

resignations. '<br />

The "unfavorable" publicity originated in<br />

the Wall Street Journal which ha-s been running<br />

a .scries of artlcle.i about the banlneiw<br />

background of Stolkln. KoolLsh and Ryan.<br />

The Journal on Thursday i23» repealed a<br />

statement made earlier In a series of articles<br />

on RKO that Ryan had been a heavy gambler<br />

and an acquaintance of Frank Cont«llo and<br />

Frank Erlckson. both big-tlmc gamblers.<br />

Nothing was said In the statement about<br />

Sidney Korshak. Chicago attorney who was<br />

named labor couasel when the new management<br />

came in. But he. also. Is expected to resign.<br />

He had a part In arranging for the<br />

purcha.se of Howard Hughes' stock. The Wall<br />

Street Journal said that it was Korshak who<br />

organized an early parole for "Cherry Nose"<br />

Gioe. Capone mobster who had been convicted<br />

of participating in the Browne-Bloff<br />

extortion plot a decade ago.<br />

The resignations had been expected at a<br />

meeting of the board called for Tue.sday. but<br />

the meeting was postponed. At a luncheon<br />

for the press that day Grant said no statements<br />

would be issued about the Wall Street<br />

Journal stories. He also Indicated that some<br />

of the executives would be named to the<br />

board later. Arnold Picker, the executive<br />

vice-president, and Alfred Crown, head of<br />

the foreign department, may be named.<br />


There was a wave of speculation immediately<br />

following the resignations as to whether<br />

Ned E. Depinet. who has been staying with<br />

the company in a temporary position as advisor<br />

since his resignation as president, might<br />

resume the presidency.<br />

The unfavorable publicity about leading<br />

figures in the new management is reported<br />

to have affected the company's credit standing.<br />

The articles Grant referred to began October<br />

16 on the front page of the financial<br />

newspaper and were followed by four or five<br />

others in the next week. They have created<br />

a sensation in financial and film circles. t)ecause<br />

it is very unusual for the Journal to<br />

single out a company for what practically<br />

amounts to an expose. All of the men in the<br />

group which recently acquired Howard<br />

Hughes' controlling interest in RKO have<br />

been di.scussed. They are: Ralph Stolkin. new<br />

president and director: Arnold M. Grant,<br />

chairman of the new board and executive in<br />

charge of operations: Abraham Leonard<br />

Koolish, director: E. G. Burke jr. and SherriU<br />

C. Corwin, coast exhibitor.<br />

PUT UP S240,000<br />

Stolkin. the Journal stated, pui up S240.00O<br />

of a down payment of SI.500.000 by the group.<br />

He was described as the head of a "little<br />

empire of businesses upon the foundation of<br />

a yokel gambling device—the punchlward."<br />

Koolish, according to the Journal, "blazed<br />

a trail" for Stolkin. his son-in-law. It then<br />

said Koolish enterprises had "piled up a bulky<br />

record of Better Business Bureau complaints,<br />

three Federal Trade Commission cease-anddesist<br />

orders, and one grand jury indictment<br />

—dismissed by the court as faultily drafted.<br />

BOXOFFICE October 25. 1952

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Songs, dances, girls, parades. ..it's the<br />

"Alexander's Ragtime Band" of 1952!<br />

Keep your eyes on Debra Paget and Robert '>A/agnef *4<br />

—a wonderful new romantic team and great new stars :Wi<br />

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In Scotland, Switzerland and Spain<br />

—wherever people live and love,<br />

Sousa's happy music is beloved

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Springtime In New York" one of the spectocuiar<br />

production numbers of STARS AND STRIPES FOREVER..<br />

There's something for everyjjody, young<br />

or old, in STARS AND STRIf^S lOREVER !<br />

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When Souso plays the whole world dances<br />

It's the industry's happiest holiday entertainment!<br />

"four audience will thank you for this Xmas cheer!<br />

20th's biggest, gayest Tecti-<br />

Strike up the band for<br />

nicolor musical ! STARS AND STRIPES FOREVER . . .<br />

pride of the industry. ..on the way to your boxoffice!<br />

f'tl<br />

Starring CLIFTON WEBB '<br />

I<br />

TechnJcolor<br />


Produced by LAMAR TROTTI Directed by HENRY KOSTER Screen Play by LAMAR TROTTI<br />

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—<br />

'1<br />



i<br />

Program Films Fall Off,<br />

Indicating Few But<br />

Better Pictures<br />


NEW YORK—With 32 feature releases<br />

set for the month of November, the total<br />

number of pictures distributed during the<br />

first quarter of the 1952-53 releasing season<br />

will be 91, or 14 less than the 105 distributed<br />

by the same 11 major companies during<br />

the first three months of the 1951-52<br />

season. Despite the lesser number, the<br />

total of pictures in color for the period increased<br />

one-thu-d, from 22 for the first<br />

quarter of 1951-52 to 34 for the same period<br />

in 1952-53.<br />


At the same time, the number of program<br />

westerns or action pictures dropped off, an<br />

indication that the companies are sticking<br />

to their announcements to make fewer and<br />

bigger pictures—to lure moviegoers away from<br />

their television sets and into the theatres to<br />

see pictures they have read or heard talked<br />

about.<br />

The 32 pictures for November 1952 release<br />

will include 13 in color, ten of these in Technicolor<br />

and two in Trucolor and one in Cinecolor.<br />

The Technicolor pictures are: "The Prisoner<br />

of Zenda," "Plymouth Adventure," "Blackbeard,<br />

the Pirate," "The Savage," "Pony<br />

Soldier," "The Iron Mistress," "The Raiders,"<br />

"Hangman's Knot" and "Monsoon," all in the<br />

adventiu-e category, and "Bloodhounds of<br />

Broadway," a comedy. "Ride the Man Down"<br />

and "Montana Belle" are in Trucolor and<br />

"Plat Top" is in Cinecolor.<br />

Other important dramas for the November<br />

period will include: "The Turning Point,"<br />

"The Steel Trap," "Night Without Sleep,"<br />

"The Gambler and the Lady," "The Hour of<br />

13," "Outpost in Malaya," "Torpedo Alley,"<br />

"Face to Pace," "Thunderbirds," "Operation<br />

Secret" and "Because of You." "It Grows on<br />

Trees," "Mr. Walkie Talkie" and "No Holds<br />

Barred" are the comedies.<br />


Broken down by companies, the November<br />

relea,ses will be:<br />

ALLIED ARTISTS—"Plat Top," in Cinecolor,<br />

starring Sterling Hayden, Richard<br />

Carlson and Phyllis Coates; "Torpedo<br />

Alley," starring Mark Stevens with Dorothy<br />

Malone; "No Holds Barred," with Leo Gorcey<br />

and the Bowery Boys and Marjorie Reynolds,<br />

and "Wyoming Incident," a Whip Wilson<br />

western.<br />

COLUMBIA—"Hangman's Knot," in Technicolor,<br />

starring Randolph Scott, Donna Reed<br />

and Claude Jarman jr.; "Voodoo Tiger," starring<br />

Johnny WeissmuUer with Jean Byron;<br />

"Blue Canadian Rockies," a Gene Autry western<br />

with Pat Buttram and Gail Davis, and<br />

"Ladies of the Chorus," a reissue with Marilyn<br />

Monroe and Adele Jergens.<br />

LIPPERT—"Mr. Walkie Talkie," with William<br />

Tracy and Joe Sawyer, and "The<br />

Gambler and the Lady," starring Dane Clark.<br />

Special Teenagers Admissions Fail<br />

In Detroit After Three Months Test<br />

DETROIT—The policy of special reduced<br />

admissions for teenagers, long discussed by<br />

exhibitors for whom it has had an obvious<br />

attraction, has been dropped by United Detroit<br />

Theatres, largest Detroit circuit, after a<br />

sincere three-month experiment. The policy<br />

failed to accomplish the one essential thing<br />

it was aimed to do—bring about any substantial<br />

improvement at the boxoffice.<br />

Three houses of the circuit were selected<br />

the Vogue, Varsity and Mel. Each is a key<br />

run house located in the city or suburbs and<br />

spread out like a circle at a distance of about<br />

ten miles from the downtown district and a<br />

roughly equal distance from each other. Different<br />

types of neighborhoods were encountered.<br />

The Mel is in a predominantly working<br />

class suburb near the great Ford Motor Co.<br />

Rouge plant; the Varsity is centrally located<br />

in a mixed better class neighborhood on the<br />

fringe of the Catholic University of Detroit<br />

campus and with the largest concentration<br />

of Jewish population in the city funneling<br />

into this area; the Vogue is in a newer neighborhood,<br />

bordering the elite Grosse Pointe<br />

communities, with a mixed "typically American"<br />

neighborhood. In that way a complete<br />

cross-section of theatre patronage was secured<br />

for the test run that failed.<br />

Billed as "junior admissions," the idea was<br />

widely publicized, in the city dailies and other<br />

media and attracted a lot of interest.<br />


It was recognized that, if the idea proved l|<br />

successful, it would be extended to other theatres<br />

of the big circuit and might be widely<br />

followed by other exhibitors. Various circuit<br />

and independent owners expressed their keen<br />

interest and were ready to follow suit in the<br />

event of success.<br />

Under the experiment, a one-third price cut<br />

was granted to youngsters from 12 to 17 years<br />

of age—from the regular 60 cents to 40 cents.<br />

In comparison, children under 12 receive a 12-<br />

cent admission weekdays and a 20-cent charge<br />

on Sundays at these three key theatres.<br />

There was very little extra business as a<br />

result, a careful boxoffice check indicated.<br />

Figures have not been made available by<br />

UDT, but the facts were evident from the<br />

scarcity of special ticket sales at the junior<br />

prices, in comparison with prevailing business.<br />

Two further conclusions of critical importance<br />

were drawn by the circuit management from<br />

the experiment:<br />

Prisoner<br />

of Zenda," in Technicolor, starring<br />

Stewart Granger, Deborah Kerr, James<br />

Mason, Jane Greer and Louis Calhern; "Plymouth<br />

Adventure," in Technicolor, starring<br />

Spencer Tracy, Gene Tierney and Van Johnson,<br />

with Leo Genn, and "The Hour of 13,"<br />

starring Peter Lawford with Dawn Addams,<br />

Roland Culver and Derek Bond. "Ivanhoe,"<br />

which was pre-released in August, will go into<br />

general release in November.<br />

PARAMOUNT — "The Savage," in Technicolor,<br />

starring Charlton Heston with Susan<br />

Morrow and Peter Hanson, and "The Turning<br />

Point," starring William Holden, Edmond<br />

O'Brien and Alexis Smith.<br />

RKO RADIO— "Blackbeard, the Pirate," in<br />

Technicolor, starring Robert Newton, Linda<br />

Darnell, William Bendix and Keith Andes,<br />

and "Face to Face," a Huntington Hartford<br />

duo-drama, composed of "The Secret Sharer,"<br />

starring James Mason with Gene Lockhart,<br />

and "The Bride Comes to Yellow Sky," starring<br />

Robert Preston with Marjorie Steele and<br />

Minor Watson. Also "Montana Belle," in Tiucolor,<br />

starring Jane Russell and George Brent<br />

with Scott Brady, Forrest Tucker and Andy<br />

Devine.<br />

REPUBLIC—"Ride the Man Down," in Trucolor,<br />

starring Ella Raines, Brian Donlevy<br />

and Forre.st Tucker, and "Thunderbirds,"<br />

1. Price does not draw the public, even<br />

juveniles, to the show; it is the attraction<br />

offered or the other factors creating boxoffice<br />

and bargain prices do not help.<br />

2. Contrary to the widely prevailing view,<br />

parents did not seem greatly interested in<br />

promoting juvenile attendance at the show<br />

when their youngsters were offered this gift<br />

to the family budget.<br />

starring John Derek, John Barrymore jr. and<br />

Mona Freeman.<br />


CENTURY-FOX — "Pony<br />

Soldier," in Technicolor, starring Tyrone<br />

Power with Penny Edwards and Richard<br />

Boone; "Bloodhounds of Broadway," in Technicolor,<br />

starring Mitzi Gaynor. Scott Brady,<br />

Mitzi Green and Michael O'Shea; "The Steel<br />

Trap," a Bert Friedlob production starring<br />

Joseph Cotten and Teresa Wright, and "Night<br />

Without Sleep," starring Gary Merrill, Linda<br />

Darnell and Hildegarde Neff.<br />

UNITED ARTISTS—"Outpost in Malaya,"<br />

a J. Arthur Rank production starring<br />

Claudette Colbert with Jack Hawkins,<br />

Anthony Steel and Ram Gopal, and "Monsoon,"<br />

in Technicolor, filmed in India with<br />

Ursula Theiss and George Nader.<br />


Raiders," in Technicolor, starring Richard<br />

Conte and Viveca Lindfors with Barbara Britton;<br />

"Because of You," starring Loretta<br />

Young and Jeff Chandler with Alex Nicol and<br />

Frances Dee, and "It Grows on Ti-ees," starring<br />

Irene Dunne. Dean Jagger and Joan<br />

Evans.<br />

WARNER BROS.—"The Iron Mistress,"<br />

in<br />

Technicolor, starring Alan Ladd and Virginia<br />

Mayo with Alf Kjellin and Phyllis Kirk, and<br />

"Operation Secret," starring Cornel Wilde,<br />

Phyllis Thaxter, Steve Cochran. Karl Maiden.<br />

14 BOXOFFICE October 25, 1952



Exhibitor Representation<br />

On Administrative Board<br />

And Low Cost Also Cited<br />

JACKSONVILiLiE — Restrictions In the<br />

arbitration plan on distributor use of competitive<br />

blddins should end "under-thecounter<br />

shenanigans." Herman M. Levy,<br />

general counsel of Theatre Owners of<br />

America, said Tuesday (21) at the annual<br />

convention of the Motion Picture Exhibitors<br />

of Florida.<br />


Levy also said exhibition will have more<br />

than a majority representation on a national<br />

administrative committee which will be the<br />

guiding organization, that an exhibitor can<br />

obtain "speedy and effective relief of any<br />

or most of his problems for less than $100,"<br />

and that he can seelc relief either in arbitration<br />

or in litigation while distributors must<br />

submit to arbitration.<br />

Levy asiced the Florida unit to adopt the<br />

system of arbitration "that will ultimately<br />

be offered you."<br />

He added that only through arbitration<br />

"lies the opportunity to bring some semblance<br />

of peace and contentment to an industry bedeviled<br />

by litigation and steeped in ill-will.<br />

The other way lies only in jungle warfare."<br />

Levy said he had copies of the arbitration<br />

plan as approved by distribution, but that<br />

neither he nor the TOA committee had had<br />

time to analyze and discuss it. After a preliminary<br />

reading and the assurance of Eric<br />

Johnston, president of the Motion Picture<br />

Ass'n of America, that it is .subject to changes<br />

by exhibition, he stated "with confidence"<br />

that arbitration is a reality.<br />

"It is here and will stay here," he said,<br />

"despite attempts at sabotage by certain<br />

.shortsighted individuals. You see, the principle<br />

of arbitration is a much stronger force<br />

than the people against or for it."<br />


Levy outlined details In the plan. It calls<br />

for a trial period of 18 months during which<br />

time a national administrative committee<br />

will be the guiding group. It has been agreed<br />

that exhibition will have "more than a majority<br />

representation" on the group, and "will<br />

watch diligently for points of weaicness and of<br />

strength in the system as it functions, with<br />

the object in view to see that the former<br />

may be eliminated and the latter expanded."<br />

"The plan will be at its best, of course,"<br />

Levy said, "when the scope of arbitrability<br />

has been broadened to offer an avenue of relief<br />

for every grievance, large or small. This<br />

is not to be taken as a basis of inference that<br />

the proposed plan will be restricted in its<br />

uses—far from it.<br />

"Most welcome will be the restrictions which<br />

the plan places on distributor employment<br />

of competitive bidding, and. further, the use<br />

of competitive bidding only in accordance with<br />

a set of 'rules of the game' which have been<br />

sorely needed for so long. If these rules are<br />

abided by, there should be no more haphazard<br />

competitive bidding, and there should<br />

9 Exhibitors, 3 Distributors<br />

To Be on National Tribuna<br />

NEW YORK—The arbitration plan as<br />

now .set up provides for a national administrative<br />

committee to be compo.sed of<br />

nine exhibitor representatives and three<br />

distributor representatives for a total of<br />

12. Theatre Owners of America and Allied<br />

States Ass'n would have three each, and<br />

Western Theatre Owners, Metropolitan<br />

Motion Picture Theatres Ass'n and Independent<br />

Theatre Owners Ass'n one<br />

each.<br />

The committee will set up a national<br />

appeals board to consist of three arbitrators<br />

selected by unanimous consent<br />

from outside the industry. They will hear<br />

all appeals and requests for damages.<br />

Their compensation will be set later.<br />

A tribunal is provided for each exchange<br />

center, to be supervised by local arbitration<br />

committees consisting of an unnamed<br />

number of members of exhibitor organizations<br />

in an area to be chosen by exhibitor<br />

members of the national committee<br />

and an equal number of distributor membe<br />

an end to under-the-counter shenanigans.<br />

And if there be not. then the aggrieved person<br />

will find satisfactory avenues of relief<br />

in this system of arbitration."<br />

On the matter of the right of exhibitors to<br />

sue. Levy said:<br />

"The various drafting committees have preserved<br />

this prerogative for exhibitors. Under<br />

the plan, only distributors will be compelled<br />

to submit to arbitration. The exhibitor will<br />

be able to seek relief either in arbitration or<br />

in litigation. And, before going to either, he<br />

will be able to attempt to settle his problem<br />

under a system of conciliation which Is part<br />

and parcel of the arbitration plan.<br />

"Irresponsible shouting, threatening and<br />

cajoling are 'as sounding brass or a tinkling<br />

cymbal,' when one realizes that under this<br />

proposed system an exhibitor will be able to<br />

obtain, for the first time in industry history,<br />

speedy and effective relief of any or most of<br />

Florida Exhibitors Okay<br />

Plan of Arbitration<br />

JACKSONVILLE—The Motion<br />

Picture<br />

Exhibitors of Florida unanimously<br />

adopted a resolution at its convention<br />

here Tuesday (21) in favor of the principle<br />

of arbitration for the film industry and<br />

endorsed the plan of arbitration "ultimately<br />

to be agreed upon and approved<br />

by the Theatre Owners of<br />

its arbitration committee."<br />

America or by<br />

bers similarly .selected. The national<br />

committee will determine the area.s to<br />

be covered by each regional tribunal.<br />

A complicated .set of "rules of the game"<br />

impases restrictions on competitive bidding.<br />

ThLs Is the section which will call<br />

for the mast study by exhibitor leaders<br />

now going over the document. Another<br />

section is devoted to conciliation as a<br />

means of settling disputes before resort<br />

Is had to arbitration.<br />

Financing details and probable costs are<br />

not mentioned and will be taken up later.<br />

The document runs 33 double-spaced<br />

pages or only two more than the previous<br />

draft of 31 pages, although the conciliation<br />

section has been added to it.<br />

Pew changes will have to be made in<br />

the arbitration plan, Alfred Starr, TOA<br />

president, said Thursday (23) on his<br />

arrival here from the convention of the<br />

Motion Picture Exhibitors of Florida.<br />

He said TOA was ready for a call for<br />

group discussion.<br />

his problems for less than $100."<br />

Levy said there are still matters to be<br />

amicably adjusted before signature, but that<br />

he was familiar with all suggested changes<br />

and additions and that he did not believe any<br />

of them can become an insurmountable<br />

obstacle.<br />

"All segments." he said, "must understand<br />

that this may well be the last big chance<br />

to bring about the inner strength that can<br />

come to an industry from a system of arbitration."<br />

Levy said an exhibitor will be able to obtain<br />

action speedily and at little expense. He<br />

called the plan<br />

"the greatest boon to the forgotten<br />

man of the industry, the small, independent<br />

exhibitor, who hitherto has had<br />

difficulty finding a willing ear to listen to<br />

him, and to act for him, except, of course,<br />

the courts, by way of expensive litigation far<br />

beyond his reach and completely foreign<br />

to him.<br />

"This force of frustration has been one of<br />

the greatest sources of ill-will In our Industry,<br />

and has weakened it from withm so seriously<br />

as to make it vulnerable to attack from<br />

without."<br />

Levy called on all Industry leaders to see<br />

that the system "begins to function early and<br />

well," and then, "with goodwill and in good<br />

faith to nourish it until it reaches Its rightful<br />

position—a pillar of strength in the industrj'."<br />

He .said that there must be an end to namecalling,<br />

no partisan pride of authorship, no<br />

jealousy of draftmanship and an end to<br />

suspicion, malice and pettiness, and, instead,<br />

dedicated effort toward unity "In the face of<br />

overpowering danger."<br />

BOXOFFICE :: October 25, 1952 15

'<br />

spite<br />

—<br />


Says One Exhibitor Assn<br />

May Solve Problems<br />

DETROIT—Speaking at the annual convention<br />

of Allied Independent Theatre Owners<br />

of Michigan here this week, Allan Johnson<br />

of Grand Rapids, past president of the organization,<br />

gave as a possible answer to all theatre<br />

problems one strong national theatre organization.<br />

"New forms of competition and realignments<br />

by government decree have hit the industry<br />

with sudden and terrific impact, the<br />

brunt of which falls upon the theatre," Johnson<br />

said.<br />

"Great accomplishments have been achieved<br />

at the state level during the last year under<br />

new and competent leadership which has<br />

benefited all Michigan theatres, large and<br />

small. These benefits have come about in<br />

of shamefully small funds available to<br />

Michigan Allied and at the cost of dissipating<br />

its puny reserve fund, which is now all but<br />

completely wiped out."<br />

Then pointing to the future Johnson said<br />

"perhaps the complete answer to theatre<br />

problems is one strong national theatre organization."<br />

He cited accomplishments of the last year<br />

and noted these five major items:<br />

1. A vigorous, partially effective stand<br />

against sale of films by producers to video.<br />

2. The move for a system of arbitration,<br />

aimed to cure inequities especially concerned<br />

with competitive bidding, unfair clearances,<br />

print shortages and over-pricing of film<br />

rentals.<br />

3. Revitalization of COMPO.<br />

4. Campaign for elimination of the federal<br />

admissions tax.<br />

suit<br />

5. Protest against the government's 16nun<br />

to make films available for television.<br />

Points to Advantages<br />

Of Theatres to Business<br />

DETROIT—Many businesses have a stake<br />

in the motion picture business due to the<br />

fact that their profits can rise or fall with<br />

it, declared Abram F. Myers, general counsel<br />

and chairman of the board of Allied, at<br />

the Allied Theatres of Michigan convention,<br />

Tuesday (21).<br />

Myers titled his address "The Movies and<br />

Us" and emphasized the word "us" by saying<br />

that it stood as a symbol for the whole<br />

United States.<br />

Prior to the movies there was a "stay-athome"<br />

society, he said, and the movies<br />

offered the "first real inducement to leave<br />

the firesides." Then he pointed out that<br />

luring millions of people each week from<br />

their homes into streets has stimulated and<br />

is still stimulating many other lines of business.<br />

"Our business associates on Main street<br />

are beginning to realize that their pro.^perity<br />

i.s to a certain extent geared to that of the<br />

the motion picture theatres," he said.<br />

Then he declared frankly that television<br />

had hit films a "mighty wallop," but pointed<br />

out that movies during the last half-century<br />

have "survived automobiles, radio, mah Johng,<br />

canasta and a thousand time-consuming<br />

John Vlachos<br />

Michigan Allied<br />

Named<br />

Chief<br />

DETROIT—John Vlachos of Flat Rock.<br />

Mich., was elected president of Allied Independent<br />

Theatre Owners of Michigan,<br />

at the closing session of the annual convention.<br />

E. J. Pennell, Saline, was named<br />

vice-president; Irving Belinsky, Clawson,<br />

secretary-treasurer, and Allen Johnson,<br />

Grand Rapids, member of the National<br />

Allied board. Ernest T. Conlon will continue<br />

as executive secretary.<br />

fads." I do not know what the future may<br />

hold for television, but I think I am within<br />

the facts when I say that it has not yet<br />

established itself as a medium of entertainment,"<br />

he said. "Indeed, it is my impression<br />

that the television interests today are more<br />

interested in gaining access to motion pictures<br />

for telecasting than they are in developing—and<br />

improving—their programs."<br />

Then he took up the ticket tax campaign<br />

by saying the tax, even though it is paid<br />

by the public, has become a problem affecting<br />

attendance.<br />

In all other businesses the answer has been<br />

increased prices, but in some cases the film<br />

theatres have been forced to reduce prices<br />

and to absorb part of the tax in order to<br />

keep customers.<br />

It's no new thing for Congress to come<br />

to the aid of a whole industry, he declared.<br />

He pointed out that banks were granted<br />

"affirmative tax relief"; that industries dealing<br />

in minerals have been granted special<br />

depletion allowances; that nonprofit organizations<br />

competing with films have been<br />

granted exemptions from ticket taxes, thereby<br />

increasing the competition for films.<br />


Edwards (right), advertising and publicity<br />

chief of Republic Pictures who has<br />

done one of the year's outstanding jobs<br />

in the motion picture industry on "The<br />

Quiet Man," discusses his one-sheet with<br />

Pliil Willcox of Parents' Magazine.<br />

Christmas Hospital<br />

Salute Ready to Go<br />

NEW YORK — Committee appointmenti<br />

have been completed and the annual Christmas<br />

Salute to the Will Rogers Memoria.<br />

hospital is ready to start, says Charles Feldman,<br />

general sales manager of Universal<br />

who is distributor chairman.<br />

The holiday scrolls have been shipped with<br />

all other campaign material to the exchange<br />

area chairmen for distribution to theatres<br />

through company branch managers and sales-,<br />

men.<br />

In 1951 over 98,000 persons employed in<br />

the industry signed the scrolls and contributed<br />

over $95,000. The goal this year is 150,-<br />

000 signatures and $200,000.<br />

The Salute will start officially November<br />

1 and will continue through January 1.<br />

The distribution committee, by exchange<br />

areas, is as follows: Albany—Leo Greenfield;<br />

Atlanta—E. H. Brauer; Boston—Frank P.<br />

Dervin; Buffalo—John G. Chinell; Charlotte<br />

—Jack Reville; Chicago—Sam Gorelick; Cincinnati—Phil<br />

Fox; Cleveland—Lester Zucker;<br />

Dallas—R. N. Wilkinson; Denver—Bud Austin;<br />

Des Moines—Leo Mendelson; Detroit<br />

J. J. Lee; Indianapolis—Foster B. Gaucker;<br />

Jacksonville—E. G. Chumley.<br />

Kansas City—William D. Gaddoni; Los<br />

Angeles—Alfred R. Taylor; Memphis — Joe<br />

Young; Milwaukee—J. H. Lorentz; Minneapolis—Leroy<br />

J. Miller; New Haven—John<br />

Pavone; New Orleans—William HoUiday;<br />

New York—Myron Sattler; Oklahoma City—<br />

C. A. Gibbs; Omaha—J. A. Scott; Philadelphia—Ulrik<br />

F. Smith; Pittsburgh—D. C. Silverman;<br />

Portland—Charles F. Powers; St.<br />

Louis—Lester J. Bona; Salt Lake City—William<br />

F. Gordon; San Francisco—J. C. Emerson;<br />

Seattle—Neal Walton; Tampa—Harold<br />

E. Laird; Washington, D. C.—Jerome A.<br />

Adams.<br />

In the meantime progress is being made<br />

in securing pledges for use of the candy<br />

card and can displays for hospital collections.<br />

In the New York metropolitan area the<br />

pledges from theatres are now virtually 100<br />

per cent.<br />

In the Kansas City area 37 Commonwealth<br />

theatres have sent word they will go along.<br />

To date about 9 per cent of the circuits<br />

have agreed to display the cans.<br />

Rank to Have Technicolor<br />

Feature on Coronation<br />

NEW YORK—J. Arthur Rank will have a<br />

full length feature film in Technicolor, including<br />

the ceremonies in Westminster Abbey,<br />

on the coronation of Queen Elizabeth. Permission<br />

has been given by the Earl Marshall.<br />

Castleton Knight will be the producer. Special<br />

arrangements will be set up so that the<br />

film can be released around the world in a<br />

matter of days after the event.<br />

Toilers' Now 'Sea Devils'<br />

NEW YORK—"Toilers of the Sea." Technicolor<br />

film produced by David E. Rose from the<br />

Victor Hugo story for RKO distribution, has<br />

been retitled "Sea Devils." Yvonne De Carlo<br />

and Rock Hudson are starred and Raoul<br />

Walsh directed.<br />

5<br />

.<br />

16 BOXOFFICE October 25, 1952



WASHINGTON—The full Federal Communications<br />

Commission sat down Monday<br />

(201 to listen to some two weeks of testimony<br />

by motion picture Industry lawyers<br />

and enKineers on technical Information regarding<br />

the specifications necessary for a<br />

successful nationwide theatre television<br />

system, and on the costs of operating such<br />

a system.<br />

Goal of the combined Indu.stry effort—as<br />

described by James Lawrence Fly, Motion Picture<br />

A-ss'n of America attorney, In his introductory<br />

statement to the Commis,sion—is "the<br />

allocation of frequency space to assure a nationwide<br />

.system of theatre television."<br />


The current pha.se—limited to direct examination<br />

and "clarifying" question on the engineering<br />

and cost accounting factors—will be<br />

followed in January by the main bout, fullfledged<br />

hearings involving all other questions<br />

The problem to be solved by the hearings.<br />

Fly .said, is only "one of the ways and means<br />

... to find the most feasible way of realizing<br />

the pubhc potential in a widespread theatre<br />

television .service in harmony with the public<br />

interest."<br />

The hearing. Fly said, "can hardly raise the<br />

que.stion as to whether or not there will be<br />

an extensive theatre television service. This,<br />

I venture to say, is certain. Theatre television<br />

is here to stay, and to expand in its service<br />

and in its public usefulness."<br />

The motion picture theatre industry is not<br />

proposing "to take away any of the frequencies<br />

presently allocated to the existing<br />

television broadcasting service." it was stressed<br />

by Marcus Cohn, attorney for the National<br />

Exhibitors Theatre Television Committee.<br />

"We are convinced that theatre television<br />

fulfills a new need," Cohn stated. "Ours is a<br />

new service. It is no more or less economically<br />

competitive with other broadcast services<br />

than are magazines, newspapers, the legitimate<br />

stages or the night clubs."<br />

Cohn also pointed out strongly that theatre<br />

TV is not a theory, but an accomplished<br />

fact, with approximately 90 theatres already<br />

equipped for telecasts.<br />


"Its continued growth and expansion will<br />

depend, in part, on the outcome of this hearing."<br />

he declared.<br />

The history of theatre television, from its<br />

inception in 1927 when the first large-screen<br />

picture 2^- feet high by 2 feet wide, was<br />

shown by Bell Laboratories, through the Eidophor<br />

demonstration last summer, was outlined<br />

by Earl L. Sponable, technical research<br />

and development director of 20th Century-<br />

Pox since 1926.<br />

The engineering portion of the hearings,<br />

expected to consume most, if not all, of the<br />

first week of hearings, is being conducted by<br />

Jansky & Bailey and Mcintosh & Inglls. the<br />

two consultant firms hired by the industry<br />

for this purpose, with some assistance from<br />

such technical leaders of the industry as<br />

Sponable and Paul Raibourn, Paramount<br />

television chief.<br />

Its scope was summed up by Stuart L.<br />

Industry<br />

Requirements<br />

Set at 14 Channels<br />

WASHINGTON — Stuart L. Bailey,<br />

engineer for the National Exhibitors<br />

Theatre Television Committee and Frank<br />

H. Mcintosh, engineer for the Motion<br />

Picture Ass'n or America, on Wednesday<br />

(221 asked the FCC for six simultaneous<br />

theatre television circuits, and said that<br />

two channels would be required for each<br />

circuit.<br />

Mcintosh also asked for two additional<br />

channels for remote pickup purposes,<br />

thus bringing the total request to 14<br />

channels. To give the required 10 megacycle<br />

bandwidth, the engineers have estimated<br />

a 30mc channel would be needed.<br />

Bailey's presentation to the Commission<br />

suggested that 360 megacycles be<br />

taken from frequencies now allocated to<br />

common carriers. He said that common<br />

carriers have not "exploited" some of<br />

their allocations very heavily, but suggested<br />

that if taking the spectrum space<br />

resulted in common carrier need at some<br />

later date, other space could be used.<br />

Bailey on the opening day. Industry standards<br />

were set high, he pointed out, in discussing<br />

the degree of excellence of picture<br />

fidelity required by the exhibitors and producrs.<br />

The picture quality to be aimed for<br />

in a theatre television system, he .said, should<br />

be equal in degree of sharpness, contrast and<br />

freedom from noise to that of the better<br />

35mm motion picture system':.<br />

One of the questions which had to be answered,<br />

Bailey explained, was how many<br />

separate program distribution systems would<br />

be required to "provide a truly competitive<br />

theatre television service in the United<br />

States," since the answer to<br />

this question "Is<br />

e.ssential to a determination of the total frequency<br />

band required."<br />

The engineering testimony to be detailed<br />

during the course of the hearings includes the<br />

specifications for the video bandwidth—set<br />

by the industry at ten megacycles—and other<br />

recommended standards for theatre television<br />

video transmission systems, together with detailed<br />

analyses of all the highly technical<br />

information developed by the engineering experts<br />

in their many months of work.<br />

Raiboum Says lOmc Signal<br />

Is Vital in Theatre TV<br />

WASHINGTON—Theatre television needs<br />

a 10 megacycle bandwidth permitting 735<br />

scanning lines, because "my experience in the<br />

motion picture industry tells me that the<br />

technical quality of a picture contributes In<br />

a large fashion to the emotional reaction<br />

stimulated in the viewing audience." Paramount<br />

vice-president Paul Raibourn tcld the<br />

Federal Communications Commission on<br />

Tuesday (21).<br />

Raibourn explained that broadcast television,<br />

with Iti 6 meKBcycle. S2S Une system<br />

compareK rouKhly to the picture to be obtained<br />

(rem 16mm film, and Isn't good<br />

enough for theatre TV.<br />

Testifying during the second day of FCC's<br />

preliminary englneerlnK-accountlng hearingn<br />

on theatre televLslon, Raiboum pointed out<br />

that the film Indu.-itry continues to use 3Smm<br />

instead of the more economical 16mm .solely<br />

because of vastly .superior picture quality.<br />

Speaking of standards for theatre TV,<br />

Raibourn .said, "It appears obvious to me<br />

that these standards must permit the transml-sslon<br />

of a picture whose technical quality<br />

Is clo.sely comparable to that obtained from<br />

35mm film ... it would .seem unfair to theatre<br />

television to rule It must be degraded to<br />

the 16mm level If It Is to be used."<br />

Raibourn said "the long-term succe.ss" of<br />

theatre TV depends on attaining close to<br />

35mm quality. He said that the industry's<br />

proposed 35 line, lOmc system would not<br />

actually equal 35mm quality, "but In our<br />

opinion represent a suitable compromise of<br />

all the factors to allow competitive images on<br />

the motion picture screen."<br />

Censorship Campaign<br />

In Ohio Is Delayed<br />

NEW YORK—The likelihood of any early<br />

Ohio censorship move by the Motion Picture<br />

Ass'n of America has le-s-sened with the approach<br />

of election time in that state. State<br />

officers are campaigning for re-election, and<br />

the MPAA will probably wait until after the<br />

election to press the advantage won when a<br />

Toledo court ruled newsreel censorship Illegal.<br />

In the meantime, MPAA attorneys are<br />

studying a number of possible lines of action<br />

in cooperation with Ohio exhibitors, and are<br />

having difficulty in reaching a decision. One<br />

promising action, discovered within the week.<br />

would be to have a resident of the state, probably<br />

an exhibitor, ask a coimty prosecutor to<br />

call on the attorney general for a ruling as<br />

to whether the Toledo decision applies to the<br />

entire state. If that action is decided on. appeal<br />

will probably be made to the prosecutor<br />

in the county in which Toledo is located.<br />

Another possible line of action would be to<br />

notify the state that newsreel censorship fees<br />

are being paid under protest, with the intention<br />

of filing a suit later for the recovery of<br />

the money. Those are only two of many under<br />

consideration. None will probably be Instituted<br />

until after election when the industry will<br />

learn if it will deal with the present state<br />

officers or with newly elected ones.<br />

Services for Bert Kulick<br />

NEW YORK—Funeral services were held<br />

Tuesday (21 > for Bert Kulick, 52. president of<br />

Bell Pictures Corp.. distributor of foreign<br />

films. He leaves his wife, Ruth; three brothers,<br />

Sidney, Paul and Lawrence, and a sister.<br />

Mrs. Frances Frank.<br />

BOXOFFICE October 25, 1952 17

NOW IN<br />

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THE FOU<br />

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A Double<br />

in Stanley Kramer^<br />

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Screen Play by ALLAN SCOTT<br />

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Based on the Play by JAN DE HAI<br />

Associate Producer ALLAN S*<br />



POSTER<br />


aSLY AT THE<br />

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T-fc<br />

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omposed and directed by DIMITRI<br />

by IRVING REIS<br />


1<br />

]<br />

First Use of Theatre TV<br />

By Industry Scheduled<br />

NEW YORK—The large-screen television<br />

equipment of theatres will be put to an industrial<br />

use for the first time December 8<br />

when one theatre in each of 15 key cities will<br />

be rented for a national sales conference by<br />

the James Lees and Sons Co., carpet firm,<br />

clearing through Theatre Network Television.<br />

It will be the first time that exhibitors<br />

will be paid for the use of their theatres for<br />

such an occasion. Heretofore, they have paid<br />

TNT for fight programs and have donated<br />

their theatres for civilian defense purposes.<br />

None of the costs of the telecast, to go over<br />

a closed circuit, will be borne by exhibitors.<br />


The selected cities are Boston, Chicago, Cincinnati.<br />

Cleveland, New York, Philadelphia,<br />

Pittsburgh, Washington, Detroit, St. Louis, St.<br />

Paul, Denver, Salt Lake City, Los Angeles and<br />

San Francisco. Halpern has begun negotiations<br />

with theatres in those cities on an individual<br />

basis. He said the number of seats<br />

in a house will not figure in the negotiations.<br />

The telecast will originate from studios of<br />

the National Broadcasting Co. in New York<br />

and run from 12 noon to 1 p. m. eastern<br />

standard time, considered an off-hour by<br />

many theatres. Halpern said some will have<br />

to readjust their schedules to present it.<br />

Direction of the program will be by Theatre<br />

Tele-Sessions, a division of TNT, headed<br />

by Victor M. Ratner, former vice-president<br />

in charge of public relations of Macy's department<br />

store here and former vice-president<br />

of the Columbia Broadcasting System.<br />

Ratner is approaching other clients in the<br />

industrial field, including motion picture<br />

companies which could use the type of program<br />

for sales meetings.<br />

Ratner said that if negotiations are not<br />

closed successfully with a theatre in each<br />

of the 15 cities, there may be "alternative<br />

markets" in them. He did not amplify the<br />

statement, but it was taken to indicate that<br />

special reception facilities could be set up<br />

elsewhere than in a theatre.<br />

The contract which theatres will be asked<br />

to sign with TNT will provide for the closing<br />

of concession stands to concentrate attention<br />

of the audience on the screen.<br />


The sales conference will get dramatic<br />

treatment through the employment of both<br />

live talent and special films. Spectators will<br />

not be limited to Lees sales organization personnel<br />

and retailers, but include company<br />

stockholders, architects, store buyers, home<br />

economists and local community groups such<br />

a.s chambers of commerce.<br />

President J. S. Eastwick will make an important<br />

statement on company policy, there<br />

will be showings of new 1953 fabrics, including<br />

a new cotton line, and the company will<br />

suggest a revolutionary approach to carpet<br />

merchandising. The D'Arcy Advertising Co.<br />

is setting up the conference, which will permit<br />

two-way discussion.<br />

Halpern said he had closed with the American<br />

Telephone & Telegraph Co. for service<br />

during the hours of the telecast.<br />

The number of theatre television installa-<br />

TO USE THEATRE TV—Contract is<br />

signed with Theatre Network Television<br />

for telecast December 8 of national sales<br />

conference of James Lees and Sons Co.,<br />

carpet company, in theatres in 15 cities.<br />

Left: Nathan L. Halpern, TNT president;<br />

standing: Fred J. Lehnertz, general sales<br />

manager of Lees; right: J. S. Eastwick,<br />

president of Lees.<br />

tions in the 15 cities follow:<br />

Boston, two; Chicago, five; Cincinnati, one;<br />

Cleveland, five; New York, ten; Philadelphia,<br />

two; Pittsburgh, four; Washington, four; Detroit,<br />

three; St. Louis, two; St. Paul, one;<br />

Denver, one; Salt Lake City, one; Los Angeles<br />

proper, two and San Francisco, two.<br />

Others will be active before the conference<br />

date, such as the Paramount of United Paramount<br />

Theatres in Los Angeles. Only one<br />

in a city will be selected.<br />

Use of theatres for meeting purposes in offhours<br />

has been advocated for some time by<br />

Leonard H. Goldenson, president of UPT, and<br />

Robert H. O'Brien, secretary-treasurer. The<br />

circuit said TNT had begun negotiating with<br />

it. Halpern said he would issue a list later.<br />

TOA Staff Is Absorbing<br />

Gael Sullivan Duties<br />

NEW YORK—Howard Bryant and Dick<br />

Pitts are taking over many of the duties of<br />

Gael Sullivan, who resigned as executive director<br />

of Theatre Owners of America, with<br />

Herman M. Levy of New Haven, general<br />

counsel, spending more time than previously<br />

at national headquarters. There is no indication<br />

that Alfred Starr, president, has any<br />

plans to name a succe.s.sor to Sullivan at present.<br />

He indicated two weeks ago that he was<br />

undecided.<br />

Bryant and Pitts have been given new titles.<br />

The former is now titled administrative director<br />

instead of service coordinator, and the<br />

latter is public relations director instead of<br />

executive assistant to the executive director.<br />

Walter Reade jr., newly named executive<br />

vice-president, is becoming more active in<br />

TOA affairs.<br />

Predicts Bright Dominion Future<br />

Canada Film Income<br />

Tops $100,000,000<br />

NIAGARA FALLS, ONT.—For the firs<br />

time in the history of the motion picture inn]<br />

dustry in Canada, business has hit the $100,<br />

000,000 mark, R. W. Bolstad, vice-presiden]<br />

and controller of Famous Players CanadianJ<br />

told the circuit's showmanship conferenctl<br />

here this week.<br />

Bolstad painted an extremely bright future|<br />

for films in the Dominion.<br />

I<br />

"In 1932," he said, "motion pictures did 81<br />

$26,000,000 business. Last year it toppecf<br />

$100,000,000. The per capita attendance, base<br />

on population, has increased from 9.4 ticketifl<br />

per person in 1932 to 18 tickets per person<br />

In some territories the jump in attendanc<br />

has been phenomenal. In Timmins, a city ol^<br />

approximately 15.000 population, the per cap-^<br />

ita attendance is an extraordinary 41 tickets|<br />

per person a year.<br />

The increased standards of living, he pointed^<br />

out, are real, not inflationary and the op-i<br />

portunities for the motion picture businea<br />

are greater than ever, he declared.<br />

More than 125 circuit officials and home<br />

office executives attended the three-day<br />

eastern division meeting at the General Brock<br />

hotel. The conference was called by J. JJ<br />

Fitzgibbons, president and managing director.j<br />

to develop showmanship ideas and to givel<br />

men in the field an opportunity to partici-l<br />

pate in formation of merchandising plans far|<br />

the winter months.<br />

Fitzgibbons told the managers that he saw<br />

great possibilities in Telemeter as a means ofl<br />

obtaining extra revenue for theatres. Telemeter<br />

is a pay-as-you-see type of television,]<br />

in which Paramount has a 50 per cent in-<br />

terest. He said the techniques of utilizing!<br />

Telemeter had not been fully developed, but!<br />

he said it could provide the means of capturing<br />

as patrons those individuals who habitually<br />

stay at home. He said the circuit isJ<br />

watching Cinerama closely. He told the man-J<br />

agers he was proud of their loyalty.<br />

A showmanship and exploitation clinic wasJ<br />

conducted by James R. Nairn, director of advertising<br />

and publicity, at which managers-j<br />

discussed successful campaigns of recentJ<br />

months. Chester Friedman, editor of thel<br />

Showmandi,ser section of BOXOFFICE, spoke]<br />

at this session. He told the delegates thatJ<br />

theatre TV and Cinerama would usher in a 4<br />

new era of showmanship in the industry.<br />

J. J. Fitzgibbons jr. spoke on concessions,<br />

and Ben Geldsaler, circuit booker and buyer, il<br />

discussed upcoming product which had beeni|<br />

purchased by the circuit.<br />

Large-City Tax Take Drops]<br />

9% Below 1950 Figure<br />

WASHINGTON — Municipal amusement<br />

|<br />

taxes in 12 cities of 250.000 and over population<br />

totaled $8,104,000 in 1951, a drop of more]<br />

than 9 per cent from the comparable 1950 figure,<br />

according to the Bureau of Census on<br />

Friday il7). Tlie bureau did not release any<br />

figures covering smaller cities. The 1950<br />

collection was $9,070,000.<br />

Philadelphia collected the heaviest amusement<br />

taxes in 1951, $3,078,000. Chicago collected<br />

$1,810,000 and Pittsburgh took in<br />

$1,172,000 from this source.<br />

1<br />

20 BOXOFFICE October 25. 1952

; ir<br />

'<br />

Star Poll Gets Going<br />

As Arkansas Project<br />

LITTLE ROCK Tlic Incli'penclcnt Theatre<br />

Owners of Arkimsiis this week prppiired<br />

final pliuis for the blKwest Roodwlll builder<br />

ver imdcrtukeii by the state's theatres—the<br />

Movie Popularity poll.<br />

Okayed at last year's ITOA convention,<br />

the poll calls tor selection of a favorite actor<br />

iind actrc&s by patrons of each theatre in<br />

the state. The poll Is deslRned to create in-<br />

^\ tere.st and discu.sslon for motion pictures,<br />

tfl build good press relations and to aid the<br />

March of Dimes.<br />

K) BK HELD NOV. 16-30<br />

The 15-day poll will be conducted November<br />

16-30. with each theatre patron voting<br />

(or his favorite stars at his local theatre.<br />

Winners in each theatre will be reported to<br />

the ITOA office and final statistics will be<br />

compiled to .select statewide winners. The<br />

inal winners will be invited to attend a dinat<br />

the Marion hotel ballroom here some-<br />

.me during the March of Dimes drive. To<br />

.Insure appeaiance of the stars at the dinner,<br />

the Arkansas industry also is arranging<br />

a Movietime U.S.A. tour for the same time.<br />

As a special interest creator, the poll also<br />

will provide for some boy or girl in school<br />

grades seven through 12 to enter their names<br />

for a chance to win a statew-ide drawing.<br />

The winners, one boy and one girl, will receive<br />

an all-expense trip to Little Rock and<br />

will sit next to the stars at the dinner.<br />

Each theatre will hold a drawing on stage<br />

to select the local boy and girl winners. The<br />

names will be sent to ITOA headquarters<br />

where a boy and girl polio victim will draw<br />

rlie names of the state winners. In towns<br />

A ith more than one theatre, each theatre<br />

.\ill be eligible for the state drawing. The<br />

local winners each will receive personally<br />

autographed photos of the two stars winning<br />

tlie<br />

poll.<br />

EXPECT 500.000 VOTES<br />

The plan for the popularity poll is quite<br />

simple. Ballots will be sent out by ITOA and<br />

will state: "My favorite actor is<br />

My favorite actress is " )ITOA<br />

officials said that with a majority of the<br />

membership participating the poll should<br />

easily total 500.000 votes.<br />

The poll will be limited to 15 days to<br />

keep Interest at a high pitch. Theatremen<br />

will use special trailers on the poll along<br />

with radio spot announcements, daily and<br />

weekly newspaper ads, theatre programs,<br />

monthly calendars, specisil heralds and other<br />

publicity media.<br />

Balloting booths with colorful signs will<br />

be erected in larger theatres and drive-ins<br />

will utilize concessions stands.<br />

Mary Castle on P.A. Tour<br />

NEW YORK—Mary Castle, featured in<br />

Stanley Kramer's "Eight Iron Men," will go<br />

on a personal appearance tour for a month,<br />

starting in Philadelphia October 25-29. where<br />

she will appear in the Goldman Theatre.<br />

Other stops .scheduled are: Bijou. Springfield.<br />

Mass.. October 30: Pilgrim. Boston. October<br />

31-November 5: Lafayette. Buffalo, November<br />

6-7; Roosevelt Chicago. November<br />

8-9; Palace. Cincinnati, November 10-12;<br />

Palace, Cleveland. November 13-16. and<br />

Orpheum. New Orleans. Novemtier 17-19.<br />


Lesser Acquires Rights<br />

To British<br />

HOLLYWOOD— Fllmdoms new-found interest<br />

In third-dimensional photographic and<br />

projection systems turned into a three-way<br />

race when Sol Lesser acquired U.S. rights<br />

to the British-developed Trl-Optlcon, a proce.ss<br />

which, it is claimed, imparts an Illusion<br />

of three dimensions to the motion picture<br />

screen.<br />

Lesser thus moves into the field currently<br />

occupied by Cinerama, of which company<br />

Louis B. Mayer has Just been named board<br />

chairman, and the Natural Vision Corp.,<br />

headed by M. L. Gunzburg.<br />

The Tri-Opticon purchase was finalized<br />

here following the arrival from London of<br />

Raymond J. Spottiswoode. technical director<br />

for Stereo-Techniques, Ltd., which developed<br />

the process. Les.ser is now laying plans for<br />

the launching of the first of ten units which<br />

w-ill roadshow every major U.S. city to demonstrate<br />

the device in theatres.<br />

Tri-Opticon employs what its backers call<br />

a "revolutionary" camera mount and a mechanjcal<br />

calculator, the latter of which correlates<br />

the variable factors involved in<br />

stereo photography and supplies a mathematically<br />

and optically precise reading which<br />

Tri-Opticon<br />

the mount tran.slatc.s mlo the positioning of<br />

the cameras. All other photographic equipment—the<br />

two camcra.s, len-ses and filmare<br />

standard. Spectators must wear polarized<br />

.spectacles.<br />

Projection la by standard theatre equipment,<br />

with two projectors mechanically synchronized.<br />

The process requires a specialquality<br />

.screen of plastic with a mctallied<br />

surface: once Installed, it can also be used<br />

for flat projection.<br />

For planned demonstrations. Les-ser U Installing<br />

the special screen and Trl-Optlcon<br />

projector rigging in the Academy Award<br />

Theatre here. Screenings will embrace "Now<br />

Is the Time" and "Around Is Around." animated<br />

shorts in Technicolor; '.'Black Swan,"<br />

a ballet in black-and-white, featuring Sadler's<br />

Wells dancers; "A Solid Explanation,"<br />

black-and-white .short, and "Royal River." a<br />

short in Technicolor.<br />

Tri-Opticon was introduced to the British<br />

public 18 months ago at the Festival of<br />

Britain, and was given sub-sequent regular<br />

theatrical screenings in Berlin. Brussels,<br />

Lucerne, Frankfort. Paris and other European<br />

cities.<br />

Turn in That Showmanship Crown,<br />

Indiana 'Warns Texas COMPO<br />

INDIANAPOLIS—Indiana is standing pat<br />

on its claim to the 1952 showmanship crown,<br />

and Trueman Rembusch and Marc Wolf this<br />

week let the Texas COMPO crowd know that<br />

the Hoosiers wanted the crown "delivered"<br />

prior to the annual convention of Allied<br />

States Ass'n scheduled November 17-19 in<br />

Chicago.<br />

Indiana claims the showmanship title on<br />

the basis of its big industry exhibit at the<br />

state fair last month and a successful Movietime<br />

tour through 60 communities which followed.<br />

Last week, Texas answered; Indiana<br />

hasn't even come close to overthrowing the<br />

Lone Star state in the showTnanship league.<br />

The whole controversy is designed to stimulate<br />

new interest in Movietime U.S.A. and to<br />

establish some type of competition between<br />

state and regional industry groups in public<br />

relations projects.<br />

Indiana took note of press releases emanating<br />

from both Texas and Ohio this week.<br />

Rembusch tossed off the Ohio challenge by<br />

telling the Ohioans something to the effect<br />

that they had yet to make a reputation. As<br />

for the Texas refusal to give up the showmanship<br />

crown. Rembusch said Indiana<br />

"concedes that with all the wind out of<br />

Texas, they can dream up a tornado at any<br />

time." But, he added. Indiana won't concede<br />

that Texas has shown any showmanship<br />

in 1952.<br />

"Let's look at the Texas claims." he said.<br />

"(1) They had a Movietime tour. When was<br />

the tour? 1951. (2) They are going to stage<br />

a motion picture state fair exhibit. When?<br />

1953. To Messrs. Paul Short. Colonel Cole<br />

& Co.. Indiana asks, what In hell ha.- 1951<br />

and 1953 got to do with showmanship In<br />

1952?"<br />

Rembusch then declared, with facetious intent,<br />

"There Is one thing that does worry<br />

Indiana. We know that the showmanship<br />

crown has mounted in it, several million<br />

dollars in piecious stones, diamonds, emeralds,<br />

rubies, etc. WUlmark operators employed<br />

by the Hoosiers to keep an eye on<br />

the Texas situation report that the precious<br />

stones mounted in the crown have been replaced<br />

with paste imitations. Marc Wolf,<br />

chairman of the Indiana showmanship committee,<br />

has engaged a prominent Jewelry<br />

firm to examine the crown carefully before<br />

it will be accepted by the Indiana committee."<br />

If the crown is not presented before the<br />

Allied convention. Rembusch warned, the<br />

matter will be placed before the delegates<br />

along "with irrefutable statistics and evidence<br />

to back up Indiana's claim for King<br />

of the Showmen in '52."<br />

Pathe Laboratories Names<br />

Wolcott Executive V-P<br />

NEW YORK—Pathe Laboratories Monday<br />

(20) elected James L. Wolcott. rice-president<br />

in charge of sales, executive vice-president.<br />

He Joined the company in September 1949.<br />

coming to it from an executive position with<br />

Audience Research which he held for four<br />

years. Before that he was production manager<br />

of March of Time for six years.<br />

BOXOFFICE October 25, 1952 21

'THcH' e^W S

. . Placed<br />

. . Loretta<br />

. . ALso<br />

^oUcftiWxacC ^c^nyit<br />

Italian Film Delegation Visits<br />

Hollywood, San Francisco<br />

Once aKain lilnulotn'.s wfli-ome mat— most<br />

recently unfurled on behalf of eight visitors<br />

representing the motion picture Industry of<br />

India— was rolled out when on Monday (20i<br />

an Italian delegation came west from New<br />

York, after being guests at the Salute to Italian<br />

Films week, for a short stay In the film<br />

capital.<br />

They were scheduled to be the guests ol<br />

MGM's executive studio staff during their<br />

visit and. after participating in a busy round<br />

of festivities and analyzing Hollywood production<br />

techniques, were to plane out Wednesday<br />

i22> for San FYanclsco.<br />

Members of the d,elegation were Nicola De<br />

Pirro, director of the Italian state department<br />

in charge of film activities: Dr. Avocato Monaco,<br />

president of the Italian National Ass'n<br />

of Motion Pictures and Allied Industries: Mi.ss<br />

Piccioni, daughter of Italy's vice-president:<br />

Commandatore Italo Gemini, president of the<br />

Italian Exhibitors Ass'n: Senor La Guardia<br />

of the ministry and finances, and Dr. Rufini<br />

of the ministry of commerce.<br />

At the same time Paramount played host<br />

to another segment of the delegation, including<br />

Producer Dino de Laurentis and his<br />

actress-wife, Silvana ("Bitter Rice") Mangano:<br />

Producer Carlo Ponti and Mrs. Ponti,<br />

and Capt. Pilade Lovi, general manager of<br />

Paramount Films of Italy, Inc. Ponti and De<br />

Laurentis co-produced "Sensualita," a new<br />

film which Paramount International will distribute.<br />

The contingent was given an official reception<br />

and luncheon in the Paramount studio<br />

commissary and, later, witnessed a demonstration<br />

of the Telemeter pay-as-you-see video<br />

device in which Paramount has a financial<br />

Interest.<br />

Five Story Buys for Week;<br />

MGM Gets Two Yarns<br />

A faii'ly brisk pace was recorded in the<br />

literary market, with five story purchases<br />

consummated, two of the properties going to<br />

MGM. Added to Leo's stockpile were "The<br />

Nine Brides and Granny Hite," a collection<br />

of short stories by Neill C. Wilson, and "A<br />

Bullet in the Ballet," a mystery novel by<br />

Caryl Brahms and S. J. Simon. The Wilson<br />

tome will be filmed as "The Three Brides,"<br />

the action centering around a philosophical<br />

By<br />


lual circumstances, become.s tranitformed<br />

into the epitome of glamor . In the<br />

independent field, Gabriel Pascal purchu.scd<br />

a Gene Fowler screenplay, "Rip Van Winkle,"<br />

adapted from the Washington Irving cla-sslc.<br />

from Fowler and Edward H. Griffith. Pa.scal<br />

will produce It In Technicolor, with Griffith<br />

directing, for an as-yet unset release.<br />

Three Studios Plan Films<br />

With Locale in Egypt<br />

Lubin<br />

old hillbilly woman who manipulates the<br />

courtships of mountain gals who come to her<br />

from miles around seeking an.swers to their<br />

romantic problems. "A Bullet in the Ballet,"<br />

which has a modern ballet background, will<br />

be produced and directed for the studio by<br />

Clarence Brown . on Leonard Goldstein's<br />

production slate at 20th Century-Fox<br />

was "Arapaho Trail," an original cowboy-n-<br />

Injuns opus by Gladys Atwater and J. Robert<br />

Bren . . . Megaphonist<br />

picked up the screen rights to<br />

Arthur<br />

"The Wisdom<br />

of the Serpent," a novelette by Adela Rogers<br />

St. Johns, and is packaging it as an Irene<br />

Dunne starrer. The comedy concerns a dowdy<br />

school teacher who. through a series of un-<br />

Something of a cycle appears to be In the<br />

making as concerns upcoming celluloid utilizing<br />

Egypt—both ancient and modern—as Its<br />

locale.<br />

Some time ago Darryl F. Zanuck. 20th Century-Fox's<br />

production chief, announced that<br />

his sole personal filmmaking venture In 1953<br />

would be "The Egyptian. " a Technicolor version<br />

of the best-selling novel by Mika Waltari.<br />

which is laid in Egypt, Babylon and Crete<br />

In 1,500 B. C. Casey Robinson is developing<br />

the .screenplay, and Marlon Brando has been<br />

set for the title role.<br />

Comes now Unlver.sal-Internatlonal with<br />

the disclosure that "The Golden Blade." a<br />

yarn by John Rich, has been scheduled for<br />

Technicolor lensing, with Farley Granger being<br />

borrowed from Samuel Goldwyn to star<br />

as a young Egyptian merchant who becomes<br />

involved in a plot to overthrow the country's<br />

ruler. It's destined for an early camera start,<br />

with Richard Wilson producing, Nathan<br />

Juran as the megaphonist, and W. R. Cox<br />

supplying the screenplay. This makes a pair<br />

for U-I, which earlier acquired Don Martin's<br />

"The Curse of the Scarlet Sphinx," a<br />

modern-day melodrama concerned with an<br />

expedition seeking treasme in an ancient<br />

tomb. Ted Richmond will produce it.<br />

In similar vein Is MGM's "Valley of the<br />

Kings," an original screenplay by Robert<br />

Pirosh, to be produced by Sam Zimballst and<br />

megged by Pirosh, co-starring Eleanor Parker<br />

and Vlttorlo Gassmann. In this one Mi.ss<br />

Parker, cast as an English areheologist, goes<br />

on an expedition to the Nile river valley and<br />

helps to uncover the tomb of a legendary<br />

pharaoh.<br />

Montgomery Clift<br />

Gets Role<br />

In 'From Here to Eternity'<br />

Among morsels of casting news gleaned during<br />

the period, perhaps most noteworthy was<br />

the Inking of Montgomery Cllft by Columbia<br />

.<br />

. . .<br />

to portray Pi-ewitt, the unregimented GI, In<br />

the film version of James Jones' "From Here<br />

to Eternity" Young was set by<br />

U-I to star in "It Happens Every Thursday,<br />

a romantic comedy about the trials and tribulations<br />

of publishing a weekly newspaper .<br />

Nat Holt booked Jack Palance for "Arrowhead,"<br />

Technicolor western now In work for<br />

Howard Duff will portray<br />

Paramount release . . .<br />

a race driver In Allied Artists' "The<br />

"<br />

Roaring Crowd Warners handed Claude<br />

Dauphin, the French screen and stage star,<br />

an exclusive contract and cast him opposite<br />

Kathryn Grayson in the upcoming "Mile.<br />

Modiste."<br />

Nathan Levinson Dies,<br />

Warners Sound Head<br />

1 18 ><br />

Death In hU sleep came quietly to Col.<br />

N.ithun Lcvlnnon. head of the Warner<br />

tiiflio Kound department, on .Saturday<br />

and cut .short<br />

the career of one<br />

of the true pioneers<br />

In the development<br />

of the modern,<br />

commercially<br />

practical talking<br />

picture. He wa.s 64,<br />

and had been active<br />

In hl.s chosen<br />

field for half a<br />

century.<br />

With the late<br />

Sam Warner, Col. ..,..,. , ,<br />

^ .<br />

,„ ( ol. Nathan Leviiuon<br />

Levinson worked to<br />

bring the first .sound, a mu-sical score, to<br />

the .screen In "Don Juan." which made<br />

Its bow on Aug. 6. 1926. In New York. A<br />

little more than a year later—on Oct. 5.<br />

1927_Warners' Vltaphone Corp. released<br />

"The Jazz Singer." starring Al JoLson and<br />

containing the spoken words which precipitated<br />

an industry upheaval.<br />

News of Col. Lcvlnson's death evoked<br />

condolences from trade leaders. Harry M.<br />

Warner, president of Warner Bros., called<br />

him "a great pioneer" who "never considered<br />

that his work was done," while<br />

Jack L. Warner predicted his accomplishments<br />

"will live forever in the field of the<br />

motion picture."<br />

Beginning his career as a wireless telegrapher,<br />

Col. Levinson joined Warners in<br />

1926 as western division manager of the<br />

Vitaphone Corp. He is survived by hLs<br />

wife, three sons and two grandchildren.<br />

Paramount and John Boulting<br />

To Make Film in England<br />

A cooperative overseas effort involving<br />

Paramount and the British filmmaker, John<br />

Boulting (Of "Seven Days to Noon"i has been<br />

set up by Joseph Slstrom, Paramount producer,<br />

who flew in from London after a twow^eek<br />

stay. Titled "Wings Acrass the Sea," the<br />

opus will be lensed abroad, with Boulting to<br />

direct from a screen treatment which he prepared<br />

in collaboration with Frank Taylor.<br />

Uncast at this writing, the feature will be<br />

photographed in Technicolor. It deals with<br />

activities of the U.S. air force stationed in<br />

England.<br />

New Five-Year Pact Given<br />

Edward Muhl at U-I<br />

Edward Muhl, Universal - International<br />

vice-president and studio general manager,<br />

has been handed a new five-year contract,<br />

effective next January . . After producing<br />

.<br />

five Bowery Boys comedies for the now-discarded<br />

Monogram label. Jerry Thomas is<br />

checking out of his producer's berth at<br />

Allied Artists to go into the independent filmmaking<br />

field. His successor on the Bowery<br />

Boys vehicle will be Ben Schwalb. Thomas<br />

was with the company for about a year and a<br />

half.<br />

BOXOFFICE October 25. 1952 23

OUNT<br />


:-%.<br />

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ROAD<br />

»<br />

FOR 1953<br />





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PLAY IT! ?<br />

j!"«<br />

^ \<br />

Produced by HARRY TUGEND • Directed b, HAL WALKER • Screenplay by FRANK BUTLER, HAI<br />

\'<br />



^#<br />

-«.*'<br />


•<br />

New Songs-Lyrics by JOHNNY BURKE • Music by JAMES VAN HEUSEN

U Adds 3rd District<br />

To Western Division<br />

NEW YORK—Universal has realigned its<br />

sales districts by adding a third headed by<br />

Lester Zucker, to the western division under<br />

Foster M. Blake, according<br />

to Charles J.<br />

Feldman, general sales<br />

manager.<br />

In addition to<br />

Zucker's district, which<br />

will include the Kansas<br />

City, Omaha. Des<br />

Moines, Salt Lake City<br />

and Denver branches,<br />

the western division<br />

also includes Barney<br />

Rose's district, which<br />

Lester Zucker<br />

includes the Los An-<br />

.geles, San Francisco,<br />

Portland and Seattle exchanges, with headquarters<br />

in San Francisco, and Manie M.<br />

Gottlieb's district, which will include the<br />

Chicago, Milwaukee, Minneapolis and Indianapolis<br />

branches, with headquarters in Chicago.<br />

Zucker, who was branch manager in Cleveland,<br />

will headquarter in Kansas City. He<br />

will be succeeded In Cleveland by Edward<br />

Heiber, who had been associated with Universal<br />

for 20 years in various capacities of<br />

branch and district manager until he resigned<br />

in 1947 to enter his own business.<br />

Zucker joined Universal in October 1946 as a<br />

special sales representative for the company's<br />

J. Arthur Rank pictures, following posts with<br />

other companies. He was named Cleveland<br />

branch manager in June 1947.<br />

Third Title for Korda Film<br />

NEW YORK—"Breaking Through" has<br />

been chosen as the final title of the Alexander<br />

Korda picture originally titled "The Sound<br />

Barrier" and then titled "Starbound." Lopert<br />

Films is distributor in the U.S. The film will<br />

be shown at the Victoria Theatre here after<br />

the run of "The Four Poster."<br />

Large-Scale Production<br />

Is Started in Miami<br />

MIAMI—Production of 16mm and 35mm<br />

motion pictures, principally for television,<br />

training programs and industry, has been<br />

started by Miami National Productions, the<br />

first large-scale motion picture producing firm<br />

to be established in Florida.<br />

Two studios already are in operation and a<br />

1,500-seat theatre with a stage for musical<br />

and other large stage productions is being<br />

readied. The company was organized by William<br />

Van Ness and Edgar Pearce who contend<br />

that perfect shooting weather the year around<br />

in Florida, and a more economical labor market<br />

will become major factors in the development<br />

of film production in this area.<br />

Cameramen here are hired on a contract<br />

basis with a fixed monthly wage, according<br />

to Ness and Pearce. Weather is a constant<br />

asset, as there are virtually no days when a<br />

picture cannot be made. Miami National has<br />

a number of productions in the works. Although<br />

color television is still some time<br />

away from the living room set, most of the<br />

company's pictures are being shot in color.<br />

Five of Ten Films Rated<br />

For Family Audiences<br />

NEW YORK—Five pictures are rated for<br />

the family, four for adults and young people<br />

and one for adults in the October 15<br />

listing of joint estimates of current motion<br />

pictures issued by the Film Estimate Board<br />

of National Organizations. The board is a<br />

new name for the group of clubwomen who<br />

have been issuing the joint estimates for<br />

some time.<br />

The family pictures are: "The Blazing Forest"<br />

(Para'), "The Crimson Pirate" (,WBi.<br />

"The Savage" (Para), "Under the Red Sea"<br />

(RKO) and "Blue Canadian Rockies" (Col).<br />

The pictures for adults and young people are:<br />

"The Turning. Point" (Para), "The Ring"<br />

(UAi, "The Snows of Kilimanjaro" (20th-<br />

Fox) and "The Raiders" (U-I). The single<br />

adult picture is "The Four Poster" (Col).<br />


L' -i<br />

'<br />



Thit chart records the performance of current ottractioni in the opening week of their first runs in<br />

the 20 key cities checked Pictures wtth fewer than five engagements are not l.sted As new runs<br />

are reported, rotmgs ore added and overages revised Computotion is in terms of percentage m<br />

relation to normal grosses as determined by the theatre managers With 100 per cent at<br />

"normal," the figures show the gross rating obovc or below that mark<br />

o<br />

(/><br />

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Unli/u ( .IMS t«> ( ohrgf '<br />

Breakdown <<br />




There MUST be a reason!<br />

Satisfaction in every seat!<br />

Plain to see from any angle!<br />

Eliminoles glare and distortion)<br />

Gives amazing new depth!<br />

Perfect sound transmission!<br />

No perforations!<br />



SCREEN<br />


lOS tKGElES tSM<br />


1964 Suitl Virnont • IE. 31145 1967 N. W. Kearnei tT. }543<br />



W Ciltii till tn. • UN. MI1S 231g Sinnl tii. • El. 1247<br />

WIRE<br />

WRITE<br />

PHONE<br />


The Fix<br />

For You<br />

In *52'<br />




EDITOR<br />


Asuocicilc<br />

Ldilor<br />

nmm<br />



Radio, TV and Press<br />

Support Jackpot Quiz<br />

In Theatre Tieup<br />

Charles Bick, manager of Dipson's Plaza in<br />

Erie, Pa., whose showmanship has twice put<br />

him on the BOXOFFICE Honor Roll, has hit<br />

the jackpot with a<br />

•, ^^^^ Hollywood quiz<br />

^F' ^f^^^K launched simultane-<br />

W ^BT \ ously on a radio and<br />

television show. It gets<br />

un-'er way on Election<br />

day and will run every<br />

Tuesday night for 52<br />

weeks under the Joint<br />

sponsorship of WICU-<br />

TV, radio station<br />

WIKK, the Erie Dispatch<br />

and the theatre.<br />

Charles Biek Bick has a contract<br />

with the sponsors<br />

which will keep the theatre attractions in the<br />

public limelight for a year. The weekly 15-<br />

mlnute program has a direct tie-in with the<br />

Plaza film programs. Some of the biggest<br />

and most expensive prizes in local annals will<br />

be given to winners of the quiz.<br />

The program originates on the theatre<br />

stage. During the show, telephone calls will<br />

be made to members of the viewing and<br />

listening audience. The questions may be<br />

answered by participants only if they have<br />

seen the current pictures on the Plaza screen.<br />

Each participant will be asked to answer<br />

two questions. The first is the key which unlocks<br />

the jackpot. A wide variety of gifts<br />

will be awarded to contestants answering the<br />

New Giveaway Promotion<br />

Is<br />

Boxoffice Clean-Up<br />

SomelhinR new in giveuways I.h being<br />

offered to patrons of the Star Theatre,<br />

Hartford, Conn. Theatre executive Bemic<br />

Menschell is credited with a tieup that<br />

Is expected to clean up—at the boxoffice<br />

and the dirty linen In the neighborhood!<br />

Women who attend the Star on Thursday<br />

and Friday each week receive a free<br />

laundry ticket entitling them to have a<br />

machine-load of laundry washed "on the<br />

house."<br />

The Launderette and theatre share the<br />

cost. The advertising stresses "the most<br />

practical gift ever given away to theatre<br />

patrons." The women present the certificate<br />

to the owner of the Launderette who<br />

Inserts a quarter in the machine. Soap<br />

powder, blueing, bleach, etc., are considered<br />

extras.<br />

first question, while the jackpot will be<br />

awarded the participant who furnishes the<br />

ans'.vet to the jackpot question. The jackpot<br />

reward in the first broadcast will be a new<br />

.iu'.omcbile.<br />

In order for the public to be eligible for the<br />

quiz, they must register at the theatre, newspaper<br />

office, radio station or television office.<br />

Only those registering will be called<br />

during the program.<br />

The three co-sponsors are giving the promotion<br />

one of the most extensive advence buildups<br />

ever undertaken in the city.<br />

Parochial and Puhlic<br />

Schools Give Support<br />

To 'Lady Fatima'<br />

Bill Straub, manager of the Paramount<br />

Theatre, Glens Falls, N. Y., reports an extensive<br />

campaign for "TTie Miracle of Our<br />

Lady of Fatima" which, he reports. tx>osted<br />

opening day business to three times the average<br />

attendance.<br />

The picture was screened for reporters.<br />

Cathohc nuns, public school teachers, clergymen,<br />

etc., resulting In an advance sale of<br />

600 student tickets. Bulletin board cards were<br />

furnished for all schools, libraries and the<br />

Knights of Columbus recreation hall.<br />

Window cards were distributed over a radius<br />

of 25 miles, and 25 three-sheets advertised<br />

the Paramount engagement as an upstate<br />

premiere. Four drugstores sponsored an<br />

essay contest, with each contributing $20<br />

toward the cost of advertising and prizes.<br />

Straub located a resident who had visited<br />

the shrine of Fatima in Portugal, and got the<br />

Post-Star to run a full-column story on the<br />

society page, with prominent mention of the<br />

picture. Disk jockeys plugged the song heard<br />

in the film and gave the theatre gratis announcements.<br />

Two record shops tied in on the<br />

music angle with window displays.<br />

The picture was mentioned in seven Catholic<br />

churches on two successive Sundays, with<br />

the clergymen endorsing the film and urging<br />

worshippers to attend the Paramount showing.<br />

In addition to special newspaper breaks In<br />

the daily paper. Straub planted stories In<br />

five weekly publications senicing nearby<br />

towns.<br />

flortk of the (l3ordier<br />

Our deadline prevents us from malung any comment on the<br />

managers convention of Famous Players Canadian eastern theatres,<br />

although by the time this appears in print we shall have returned<br />

from the meeting at Niagara Falls.<br />

About 125 theatremen and executives are expected to attend<br />

the convention and It is with keen anticipation we look forward to<br />

meeting and greeting scores of showmen we have corresponded<br />

with during the past ten years. Exchanging letters with the men<br />

in the field has alwa.vs been a most interesting part of our work,<br />

second only to the pleasure of a personal greeting.<br />

This column has frequently noted that showmanship in Canada<br />

takes precedence over all other features of theatre operation.<br />

Here at home, the exhibitor spends most of his time solving<br />

domestic problems such as buying films, removing the admission<br />

taxes, etc.<br />

Canadian exhibitors also have their local and national economic<br />

problems. In direct comparison with his .American colleagues,<br />

he goes about his business routine, doing as much beefing<br />

and griping as we do here at home but never losing sight of his<br />

ultimate objective—selling more tickets.<br />

He uses the most obvious of the showman's tools to do it with<br />

sustained exploitation and ballyhoo where it gives him the most<br />

obvious t>enefit—at point-of-sale, the iwxoffice. .\nd on the local<br />

level, if you please.<br />

The Famous Players chain holds undisputed leadership in<br />

Canada by virtue of seniority and showmanship which go back<br />

several decades.<br />

We are assured In advance that it will be an experience and a<br />

source of personal pleasure to come among .such distinguished<br />

showmen. _, r • ><br />

— Chester Friedman<br />

.^>t >»> i'^SgS<br />

BOXOFFICE Showmandiser : : October 25, 1952 — 241 — 29

—<br />

played<br />

Shades of 1902 Thtill Audiences<br />

As Kerredge Observes 50th Year<br />

Note the photos of the stage stars of yester-year in the scene at left showing patrons receiving<br />

portions of the 50th anniversary cake. At right is an oldtime Dawson girl scene as<br />

recreated by local trio.<br />


Memories of the "good old days" were reactivated<br />

at Hancock, Mich., for a full week<br />

recently when the Kerredge Theatre celebrated<br />

its 50th anniversary.<br />

It was just 50 years ago on September 5,<br />

1902, when the "finest playhouse north of<br />

Milwaukee" opened its beautiful doors with<br />

Shakespeare's famous play, "The Tempest,"<br />

with Fredrick Ward and Lewis James. For<br />

the big event, the community actually set<br />

the price take—$10 for a seat downstairs,<br />

$5 for the balcony, and $1 up in the third<br />

balcony. As a direct result of the fanfare<br />

aroused, the house was sold out weeks in<br />

advance.<br />

For the anniversary Ranee Mason, manager,<br />

arranged a program featuring yesteryear<br />

service personnel, oldtime movies, dedicatory<br />

and nostalgic organ music, a slide<br />

song fest and oldtime stage performers, and<br />

added a current technicolor classic, "The<br />

Denver & Rio Grande," which is interpretive<br />

of the troublesome days long passed. Mason<br />

threw in an old Mack Sennett comedy, replete<br />

with the cops, bathing beauties and the<br />

customary pie throwing for good measure.<br />

Ranee personally handed out flowers to the<br />

women, cut a huge cake and passed out the<br />

pieces as long as the pastry lasted.<br />

For the days of yore program, Frank<br />

Rhees of the Copper Drift snack bar, was<br />

enlisted. Attired in the garb of an early<br />

settler, he opened the program with a .series<br />

of organ melodies. Rita Keen, torch singer<br />

also from the Copper Drift, in Gay Nineties<br />

costume assumed the pose of a Dawson girl<br />

and rendered several songs long forgotten.<br />

The stage performers and the entire<br />

audience joined in singing the slide songs<br />

all of grandma's day, making for convivial<br />

spirit in keeping with the golden anniversary<br />

occasion.<br />

The first Kerredge orchestra. Including<br />

violinist Eldred Nelson and Oliver Perrault,<br />

plas several more oldtimers, sat in the<br />

Kerredge pit as of old, rendering .scores<br />

from the day depicted during the celebration.<br />

Lowering the curtain, which hadn't been<br />

dropped since back in 1927, was another<br />

high point in the round of "playbacks," and<br />

really acted as a clincher for the grand<br />

finale.<br />

.30<br />

Service personnel from the old days in-<br />

eluded Bobby Grove, car parker; Bob Funkey,<br />

ticket taker near the door, and Jerome Blue,<br />

who handled the gallery folk. Assistant<br />

doorman Funkey, were Robert McKindles<br />

and Bud Tarbox, both ushers in the past,<br />

and George Harvey of Calumet. Mich., another<br />

former employee.<br />

The lobby was profuse with displays of the<br />

turn of the century. The unusual exhibit<br />

and program brought scores of telegrams<br />

from film exchanges, screen stars and others<br />

within the industry. The audience<br />

thoroughly enjoyed the program.<br />

Auction Night Gets<br />

A Different Twist<br />

A new version of Auction night has been<br />

introduced to patrons of the Valentine Theatre,<br />

Defiance, Ohio, by Manager Elmer De-<br />

Witt. The stunt involves a ten-week deal<br />

with a firm operating four grocery stores in<br />

Defiance. With every purchase at the store,<br />

customers receive sales register slips. These<br />

are accumulated, and every Wednesday night<br />

$200 worth of merchandise is proffered to<br />

the theatre audience and awarded to those<br />

making the highest bids.<br />

The bids must be made in terms of the accumulated<br />

retail sales checks, and the auction<br />

is conducted by a licensed auctioneer in return<br />

for gratis advertising.<br />

Auction nights were started September 24<br />

and DeWitt reports they have been instrumental<br />

in attracting extra patronage on<br />

Wednesdays.<br />

In addition to theatre advertising and displays<br />

at each of the coperating stores, the<br />

sponsor advertises the auction in full-page<br />

newspaper ads regularly in the daily paper.<br />

Girls Look Slick<br />

Usherettes, cashiers and concession girls<br />

at the Mode Theatre, Onarga, III., donned<br />

overalls, straw hats, blue shirts and neckerchiefs<br />

to help Manager Don Walravcii promote<br />

"Aaron Slick From Punkin Crick." The<br />

girls wore heart-shaped cards with lettering,<br />

"I've got a date, etc., etc." Walraven placed<br />

a chair near the boxoffiee with a sign. "Reserved<br />

for Aaron Slick, etc."<br />

— 242 —<br />

Strong RAF Support<br />

Given 'Angels/ Film<br />

On Big Air Battle<br />

Douglas Ewin, manager of the Regal Cinema<br />

in Oxford. England, had the support ol<br />

the Royal Air Force Ass'n in circularizing<br />

2,000 members of the organization with literature<br />

promoting "Angels One Five," the Battle<br />

of Britain film. The association distributed<br />

an additional 4,000 handbills to patrons of the<br />

Regal and an affiliated theatre in Oxford.<br />

Special displays in the theatre lobby were<br />

augmented by aircraft models and blueprints<br />

of jet engines. Four cadets were on duty<br />

in the lobby each evening to explain the display.<br />

Ewin invited commanding officers and<br />

group captains of RAF stations in the area<br />

to be his guests on opening night, and 150<br />

cadets paraded to the theatre for the premiere.<br />

Thirty posters supplied to the RAF<br />

association were posted on special sites which<br />

the organization paid for.<br />

Numerous window tieups were arranged,<br />

and the theatre distributed 1.000 handbills<br />

with a crossword puzzle plug in which the<br />

public had an opportunity to win theatre<br />

passes. The over-all cost of the campaign<br />

was held to a minimum, and results were<br />

excellent at the boxoffiee. according to Ewin.<br />

At the Regal Cinema in Camtridge. R. W.<br />

Young, assistant manager, handled the campaign<br />

for "Angels One Five" and started his<br />

promotion two weeks in advance. For exhibition<br />

in the foyer, he obtained a late model<br />

DeHavilland ghost jet engine display unit and<br />

actual photos of the Battle of Britain.<br />

Young distributed entry forms for an<br />

"Angels One Five" crossword competition and<br />

promoted free airplane flights from the management<br />

at nearby Marshall's airport as<br />

prizes. He staged a parade on opening night,<br />

promoted many window displays and played<br />

host to 36 patients from the RAF hospital<br />

which resulted in a three-column photo in<br />

the Cambridge Daily News.<br />

Quiz Show on Radio Tips<br />

Off Public on Pictures<br />

Tied in with the local radio station and<br />

several merchants. Ted Conklin, manager of<br />

the Ashland tOhioi Theatre, has a quiz program<br />

going which gets the theatre regular<br />

spot plugs at periodic intervals during each<br />

day.<br />

Records are played during the quiz program,<br />

and persons selected from the telephone<br />

directory are called and queried on the<br />

name of the song and the title of the current<br />

feature film at the Ashland. If both questions<br />

are answered correctly, the person receives<br />

a guest ticket to the theatre.<br />

Radio time for the quiz is paid for by the<br />

cooperating merchants.<br />

Cosmetics for 'Lovely'<br />

When "Lovely to Look At '<br />

at the<br />

Piqua (Ohio) Theatre, Manager Lee Willis<br />

promoted sample packages of cosmetics for<br />

the first 100 women who attended the matinee.<br />

Hand cream, cologne, body deodorant<br />

and facial cream were included in the packages.<br />

Fifty additional boxes were given to<br />

women on the second day of the showing.<br />

BOXOFFICE Showmandiser<br />

: : October 25, 1952<br />

h<br />

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tt<br />

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Cheyenne Showman<br />

Puts Out Ballyhoos<br />

For 'Sound Off<br />

Tom Uiennaii. cily iiuiiKiKir for fo" IiiUr<br />

mountiiin theatres In Cheyenne, Wyo.. report<br />

a highly productive cnnipnlRn on "Sound Otf<br />

which recently played the Paramount Theatre<br />

there.<br />

Officers at the n«arby army base permitted<br />

the thcatreman to conduct a Cadence Count<br />

contest In the mess hall. The contest was held<br />

on four successive days and each day the<br />

uroup seated at the winning table was Invited<br />

to be guests of the management to see<br />

•Sound Off." This tleup got the picture well<br />

publicized among the thousands of servicemen<br />

at the base.<br />

Tlieatre employes in their spare time rode<br />

a stripped-down hot rod through the streets<br />

of Cheyenne with playdate signs. Two usherettes<br />

appeared at the crowded beaches bearing<br />

signs: "I'm Mooney over Rooney" and "See<br />

•Sound Off Paramount Now. etc." Another<br />

employe wearing army fatigues sat in the<br />

lobby peeling potatoes with signs nearby<br />

bearing humorous copy.<br />

A tent was built over the boxoffice, leaving<br />

the cash window clear and the cashier played<br />

a recording of the cadence count record.<br />

•Sound Off" to attract the attention of<br />

passersby.<br />

The local recruiting office devoted a full<br />

half-hour broadcast to plugging the picture<br />

via a Man on the Street program, with the<br />

picture getting numerous breaks. Persons interviewed<br />

received pa.sses.<br />

A popular refreshment stand featuring curb<br />

service had its girls wear buttons and badges<br />

Imprinted with the picture title, and on their<br />

I trays they carried cards lettered with theatre<br />

copy.<br />

Several thousand heralds were distributed,<br />

incorporating a contest gimmick. Recipients<br />

were invited to write a brief account of their<br />

funniest experience and submit them to the<br />

theatre. Winners received passes.<br />

Merchants cooperated with displays in their<br />

windows and a shoe store sponsored a sixcolumn<br />

display ad of the cooperative variety,<br />

devoting most of the space to the picture and<br />

the balance to "Sound Off" bargains.<br />

Page Co-Op Launches<br />

Motion Picture Season<br />

To inaugurate the New Movie Season, Fred<br />

Leavens, manager of the Elmdale and Century<br />

theatres in Ottaw-a, Canada, promoted<br />

a full-page ad in the West End Mirror and<br />

Advertiser. The page was devoted to cuts<br />

listing outstanding films scheduled to play<br />

both houses during September. The paper,<br />

which has a wide distribution and is delivered<br />

to more than 5,000 homes in the west<br />

end section of the city, used a story describing<br />

highlights from some of the coming attractions.<br />

Plants Art Locally<br />

Paul Amadeo. manager of the Pike Drivein.<br />

Newington. Conn., drew a caricature of<br />

Martin and Lewis depicting their antics in<br />

"Jumping Jacks" and planted it with the local<br />

paper. The art appeared with a nice plug for<br />

the picture and theatre playdates.<br />

AU Emergency Measures on Hand<br />

As Theatre Plays Horror Program<br />

Lorenzo Minor, manager of the Hippodrome,<br />

Richmond, Va.. put on a full-scale<br />

campaign to exploit a two-day horror program<br />

consisting of "The Ape" and •'Revenge<br />

of the Zombies."<br />

An advertising display was placed in the<br />

lobby a week in advance on which a candle<br />

was set with a sign, '•This candle is for those<br />

afraid to go home in the dark after seeing<br />

these two exciting pictures."<br />

An announcement was made offering a<br />

prize to the first woman who was willing to<br />

attend a screening of the two films, alone at<br />

Chamber of Commerce Has<br />

Commendation for Theatre<br />

Action and Progress, a Chamber of Comcerce<br />

publication distributed among its members<br />

in Savannah. Ga.. recently carried a<br />

layout of pictures showing the newly redecorated<br />

Lucas Theatre in that city. The theatre<br />

layout was planted by Earle Holden. manager<br />

of the Lucas and Avon theatres, and<br />

included interior scenes of the auditorium<br />

and lobby.<br />

The management of the theatre wa-s commended<br />

by officials of the Chamber of Commerce<br />

for "their continued faith in Savannah's<br />

business future as evidenced by the<br />

renovated facilities."<br />

Girl on Marquee Throws<br />

Kisses to Passersby<br />

Generous news space in the New Orleans<br />

dailies for "Island of Desire" resulted from<br />

an outdoor ballyhoo in which a pretty girl<br />

with long hair, dressed in a sarong, sat<br />

atop the marquee of the Saenger Theatre<br />

and threw candy kisses to passersby. Hi Hand<br />

Smith, manager of the Saenger. kept the<br />

stunt going for two days, and prevailed upon<br />

the girl to bestow a real kiss on the first<br />

marine in the theatre on opening day.<br />

midnight, with all lights out. An ambulance<br />

was stationed out front, bannered with appropriate<br />

copy cautioning weak-hearted patrons<br />

against the "thrills, chills and shock'<br />

of the program.<br />

the lobby and a bed caught<br />

Two nurses in<br />

the attention of patrons. A sign nearby informed<br />

the public that they were avaUable<br />

for any emergency during the two-day engagement.<br />

On opening night, a girl "zombie"<br />

acted as a sidewalk ballyhoo.<br />

Minor reports that the two-day booking<br />

was highly satisfactory at the boxoffice.<br />

Canvas Makes Backing<br />

For Six-Sheet Poster<br />

An idea suggested by Dan Guest, manager<br />

of the Tower Theatre. Wichita Falls. Tex..<br />

should appeal to other exhibitors operating<br />

on a smsdl budget for advertising.<br />

Guest recently bought two seven-foot<br />

squares of canvas from an awning firm. He<br />

had gromet holes placed along the edges of<br />

the squares and pasted six-sheets and starting<br />

dates of his next attraction to the canvas.<br />

They were then hung flat against the<br />

building facade near the roof to provide a<br />

flash visible from far down the street. Guest<br />

plans to use the canvases in his lobby to<br />

sell coming shows by hanging them on a<br />

slant from the ceiling so that the illustration<br />

and copy can be read by incoming<br />

patrons.<br />

During the recent Wheattlme celebration,<br />

he made cutout letters spelling out a welcome<br />

for visitors to the community and<br />

placed them across the front of the theatre.<br />

He suspended several rows of jjennanls from<br />

roof to marquee for a flash, and to sell his<br />

current film attraction. "Sailor Beware." cut<br />

out lithe illustrations from six-sheets and<br />

placed them on the marquee attraction<br />

panels.<br />

BOXOFFICE Showmandiser<br />

:<br />

: October 25. 1952 — 243 — 31

Indians Dance on Stage for 'Paleface'<br />

K<br />

Three recent pictures have kept Bill Burke, manager of the<br />

Capitol Theatre, Brantford, Ont., busy with tieups and special<br />

promotions.<br />

For "Son of Paleface," staff members wore cowboy and Indian<br />

costumes a week prior to opening. A 1907 auto was exhibited in the<br />

lobby and the Iroquois tribe of the Six Nations presented a 15-<br />

minute stage exhibition of tribal dances and songs. A tape recording<br />

of the show was broadcast over CKPC. In addition to<br />

getting the Indians to perform free, the newspaper ran a threecolumn<br />

photo of the stage presentation with full mention of the<br />

theatre and "Son of Paleface" engagement.<br />

The superintendent of Brantford General hospital and the<br />

director of student nurses made it possible to get extra publicity<br />

for "The Girl in White." For three nights, 40 nurses appeared in<br />

the theatre lobby. Burke reports he got extra patronage fom<br />

relatives and friends of the students who came to see them. The<br />

Brantford Expositor ran a four-column photo with story plugging<br />

the picture and nurses recruiting.<br />

Burke invited the manager of the radio station to see "Scaramouche"<br />

on opening night and as a result the picture was plugged<br />

as the Movie of the Week on the Town Talk program. In addition<br />

the station sponsored a Happy Foto contest in behalf of the<br />

picture. The theatre put up a prize of $10 and received more<br />

than $180 worth of free air time on a popular morning disk jockey<br />

show. Contestants were required to submit photos or snapshots of<br />

friends in "happy" poses. The photos were displayed throughout<br />

the contest on a lobby board. The winner was announced on opening<br />

day, with the newspaper publishing a picture and story.<br />

Students Buy Tickets<br />

For Football Rally<br />

Jim Farrell, manager of the Elmwood Theatre.<br />

Penn Yan, N. Y., held his first football<br />

rally of the season, and it turned out very<br />

successfully.<br />

Farrell approached the school officials and<br />

sold the principal on the idea of handling the<br />

tickets at the school so that the students<br />

would not have to wait in line at the theatre.<br />

The suggestion was accepted,, with the result<br />

that during every lunch period and for a<br />

short time after hours, a booth was set up on<br />

the school grounds where students could buy<br />

tickets.<br />

Between announcements on bulletin boards<br />

and signs on the booth, the rally got lots of<br />

free advertising, with a plug thrown in for<br />

the Elmwood's current screen attraction.<br />

According to Farrell, the event drew highly<br />

satisfactory grosses.<br />

5.000 Co-Op Programs<br />

Five thousand programs listing all attractions<br />

booked during October were distributed<br />

by George Robinson, manager of the Odeon<br />

Theatre, St. Thomas, Ont. The back page of<br />

the program carried merchant ads which paid<br />

for printing and distributing expenses.<br />

Babies Receive Welcome<br />

By Texas Airer Circuit<br />

statewide Drive-In Theatre, operating the<br />

Alamo, Mission, Kelly, Rigsby and Southloop<br />

outdoor theatres in San Antonio, Tex., is<br />

mailing special baby greeting cards to all<br />

babies born locally, as a goodwill gesture to<br />

their future customers and their parents. Each<br />

card includes a local map indicating the location<br />

of the five drive-ins, and offers free<br />

admission to the parents at one performance<br />

during the year. "Welcome" copy to the baby<br />

is aimed at calling the attention of the parents<br />

to the advantages of patronizing the<br />

drive-in theatres, and highlighting special<br />

services such as bottle warming, etc.<br />

Sandwichman Ballyhoos<br />

'See You in My Dreams'<br />

A sandwichman who covered three nearby<br />

towns as well as Chatham, Kent, England,<br />

helped to ballyhoo "I'll See You in My<br />

Dreams" for G. Williams, manager of the<br />

Regent Cinema. The street stunt was used in<br />

advance and during the run.<br />

Williams tied up leading merchants for six<br />

attractive window displays, and borrowed an<br />

amplifier and equipment in order to play recorded<br />

music from the picture over a loudspeaker<br />

system under the theatre canopy.<br />

Book Tie-Ins Spark<br />

Campaign for 'Les'<br />

Tieups with bookstores, libraries and schools<br />

were made by Sid Kleper, manager of the<br />

College Theatre in New Haven, as a means of<br />

reaching a select potential audience for "Les<br />

Miserables."<br />

Forty-three public schools in New Haven<br />

used displays for "The Merry Widow." The<br />

teachers made special announcements in<br />

classes in compliance with instructions issued<br />

in the principals' bulletins.<br />

Libraries and bookstores aided in the promotion<br />

with book displays and the distribution<br />

of bookmarks. A giant book ballyhoo was<br />

used on the streets before opening and during<br />

the picture's playdates.<br />

Kleper imprinted several thousand place<br />

mats for distribution to popular hotel dining<br />

rooms and restaurants throughout the city,<br />

and provided bumper strips for taxicabs.<br />

Gratis announcements were promoted over<br />

radio stations WBIB, WYBC and WELI.<br />

Heralds Fight Films<br />

J. V. Caudill jr.. manager of the Motor<br />

Park Theatre, Pink Hill, N. C, distributed<br />

several thousand heralds advertising the films<br />

of the recent heavyweight championship fight.<br />

32 — 244 — BOXOFFICE Showmandiser<br />

:<br />

: October 25, 1952

i<br />

Video Tie-in Features<br />

Leg Competition<br />

For 'Trinidad'<br />

Jack Sidney, nunumir of the Century Theatre.<br />

Baltimore, arranged with .station WAAM-<br />

TV to sponsor a Lovely Legs contest for<br />

••Affair In Trinidad." Entrants submitted<br />

photos which were screened for the televLslon<br />

audience on an hour-and-u-half continuous<br />

program each day for a week prior to the<br />

opening. Local merchants contributed prizes<br />

for winners and distributed entry blanfcs<br />

supplied by the theatre.<br />

The local news agency advertised the picture<br />

via the Screen Stories tie-in, truck signs<br />

and 100 jumbo window cards distributed to<br />

dealers. The posters included complete information<br />

on the playdates. The Lane Bryant<br />

store and travel agencies exhibited art posters<br />

In windows promoting the playdates.<br />

The Baltimore News-Post sponsored a contest<br />

In which contestants were invited to submit<br />

letters naming Rita Hayworth's roles in<br />

previous pictures. The Home News offered<br />

a scrambled crossword puzzle for readers, with<br />

theatre tickets going to winners unscrambling<br />

the message. All Baltimore papers gave Miss<br />

Hayworth photo layouts and stories as gratis<br />

publicity.<br />

Sets of star photos of Rita Hayworth In a<br />

glamorous pose were given to listeners who<br />

requested them from disk jockeys on four<br />

Baltimore radio stations. In addition to this<br />

break. Sidney promoted gratis plugs on top<br />

music shows.<br />

Miniature 24-sheet posters were supplied<br />

to hotel lobbies, restaurants and lounges.<br />

Three five-and-dime stores tied in on window<br />

displays of sheet music and records.<br />

For current ballyhoo, a colorful front was<br />

built by the theatre art shop.<br />

Army Helps Promotion<br />

Of 'Rifle' Premiere<br />

The army extended full cooperation to the<br />

premiere of "Springfield Rifle" at the Capitol<br />

Theatre. Springfield, Mass. The army and<br />

the theatre staged a contest to select Miss<br />

Springfield Rifle who received special prizes<br />

and participated in all opening activities.<br />

Press and raido were generous with publicity.<br />

The premiere was designated "Springfield<br />

Rifle" Armory night, with a parade to the<br />

theatre by military units and a contingent<br />

of Warner Bros, stars.<br />

Radio station WMAS covered the opening<br />

night festivities via a broadcast from the<br />

theatre lobby.<br />

Band Rides on Hay Wagon<br />

To Boost 'Punkin Crick'<br />

A street ballyhoo used by G. H. Bowes, manager<br />

of the Capitol Theatre in Sarnia, Ont..<br />

Canada, got plenty of attention and help to<br />

exploit "Aaron Slick Prom Punkin Crick."<br />

Bowes put a large haywagon on the street,<br />

drawn by a team of white horses, and persuaded<br />

a quartet of instrumentalists to ride<br />

the wagon, providing an audible and visual<br />

street stunt. The sides of the vehicle were<br />

covered with theatre signs.<br />

A record shop paid for the entire cost of<br />

the ballyhoo, in return for a theatre sign tied<br />

In with records from the picture.<br />

Cliquot Club Ballyhoo Clicks<br />

For 'Alaska in Syracuse, A/. Y.<br />

Charles Orazluno. inunuxcr of the Paramount<br />

Theatre, Syracu-se, N. Y.. tied the<br />

world premiere of "Yankee Buccaneer" In<br />

with the annual fa.shlon show .sponsored by<br />

the Post-Standard and got front-page publicity.<br />

Susan Ball, co-starred In the picture, appeared<br />

at the theatre and faahion show.<br />

Including the front page stories, the picture<br />

got a total of 30 newspaper breaks on this,<br />

Mi.ss Ball aLso was interviewed on nine radio<br />

shows and gave autographs to fans in the<br />

theatre lobby.<br />

Groziano got McCrory's full window for<br />

an animated display on the picture. Two<br />

models dre.s.sed as pirates pased in the window<br />

with film posters and a chest filled<br />

with gold bars. The public was Invited to<br />

guess the number of bars in the chest, with<br />

passes for the correct guesses.<br />

When the Paramount played "Abbott and<br />

Costello Lost in Alaska." Graziano promoted<br />

a cost-free ballyhoo from the Cliquot Club<br />

&ski-mobile float of an Eskimo boy driving<br />

a sled and dogteam. The theatreman got a<br />

sign on the float plugging his dates. The<br />

float appeared nightly at the state fairgrounds<br />

and was seen by thousands of visitors.<br />

Star heads of<br />

frozen in a block<br />

on the sidewalk,<br />

erected out front<br />

the comedy team were<br />

of ice which was placed<br />

and a totem pole was<br />

topped by heads of the<br />

Ten Big Stores Display<br />

Advertising on 'World'<br />

Every department store and five-and-dime<br />

store in Harrisburg. Pa., cooperated with B. J.<br />

Bispeck. manager of the Senate Theatre. In<br />

promoting "The World in His Arms." Full<br />

window displays occupied ten of the most<br />

prominent locations in the downtown section.<br />

Bispeck put out 500 window cards, several<br />

thousand heralds via house-to-house distribution,<br />

and mailed 5.000 letters signed by<br />

Gregory Peck announcing the theatre dates<br />

to suburbanites.<br />

In addition, the Senate manager promoted<br />

a four-column. 15-inch newspaper co-op ad<br />

from a clothing store, and displayed special<br />

lobby setpieces to promote the playdates.<br />

Armed Services Display<br />

Exploits 'Fighting'<br />

Buzzy Blondell, manager of the Imperial<br />

Theatre, Sarnia, Ont., promoted an official<br />

armed services display of armament for the<br />

theatre lobby to stimulate interest in "Fighting<br />

Rats of Tobruk." The exhibit was supported<br />

by copy and art plugging the picture<br />

and the army recruiting drive.<br />

The newspaper ran a cut four days before<br />

opening and followed it with another break<br />

two days in advance.<br />

On opening day. radio station CHOK<br />

plugged the picture via a recruiting tle-ln.<br />

Two army units paraded to the theatre In<br />

full uniform.<br />

stars with directional signs giving the dlsetc.<br />

tance to Alaska, the North Pole,<br />

Planters Peanut Co. store provided a ballyhoo.<br />

A man dressed as the peanut man<br />

toured the downtown district distributing envelopes<br />

with nuts. Theatre imprint emphasized<br />

the nutty antics in the film<br />

Clubs Are Objeclive<br />

Of 'Rasho-Mon' Mail<br />

Realizing that he could atrac a special<br />

class audience when he played "Rasho-Mon."<br />

Ben Geary, manager of the Athena Theatre.<br />

Athens. Ohio, made a special effort to reach<br />

some 200 clubs and organizations with a special<br />

endorsement of the picture. Mimeographed<br />

letters were sent to 200 of these organizations<br />

as well as all fraternity and sorority<br />

chapters at the University of Ohio.<br />

Geary made personal calls on the faculty<br />

members of the arts and drama departments<br />

at the university, and personal calls on high<br />

school principals. The heads of the PTA<br />

were instrumental in arousing further interest<br />

In the picture.<br />

To promote his weekend attraction, "Fearless<br />

Fagan." Geary obtained a lion's costume and<br />

had a boy wear it while displaying a sign<br />

lettered. "For fun and laughter, see me at<br />

the Athena, etc." The "lion" appeared In<br />

department stores and attended high school<br />

football games.<br />

One-sheets posted on the front doors kept<br />

the playdates fresh in the minds of the perambulating<br />

public.<br />

Airline Aids 'Quiet'<br />

Trans-World Airlines cooperated with Harry<br />

Welsh, manager of the Mayfair Theatre, Baltimore,<br />

in exploiting "The Quiet Man." Travel<br />

agencies displayed press material and art for<br />

the picture in prominent downtown locations<br />

through the Intercession of the airlines.<br />

BOXOFFICE Showmandiser :: October 25. 1952 — 245 — 33

uM<br />

Screen Photo Gimmick<br />

Is Novel Variation<br />

Of Newspaper Stunt<br />

The Lucky Lariat contest suggested in the<br />

campaign manual for "The Story of Will<br />

Rogers" has been adapted by John Corbett,<br />

manager of the Park Theatre, Taunton, Mass.,<br />

into a one-night weekly business stimulant,<br />

with variations.<br />

Instead of the local newspaper sponsoring<br />

the contest, a store and a commercial photographer<br />

are cooperating with the Park Theatre.<br />

The newspaper deal calls for the paper's<br />

photographer to take crowd photos which<br />

appear with a number of persons circled with<br />

a lariat.<br />

Corbett's deal calls for his photographer<br />

to take pictures of shoppers in the sponsor's<br />

story every Friday night. A number of these<br />

prints are developed and on Tuesday they are<br />

shown on the theatre screen by means of a<br />

stereopticon slide machine.<br />

Persons in the audience who identify themselves<br />

receive merchandise awards from the<br />

store owner and a grand prize of $25 cash is<br />

given to the final winner. It the event the<br />

final winner is not present, the money is held<br />

over and goes into a jackpot which is awarded<br />

the first night a winner is present.<br />

Identification of the subjects is made simple<br />

from extra prints the photographer supplies<br />

to Corbett. Both cooperating merchants<br />

receive theatre advertising for their share of<br />

the tieup, with more obvious benefits derived<br />

to both. Aside from the prize lure the theatre<br />

offers, patrons are attracted to the boxoffice<br />

in the hope they will see their pictures on<br />

the screen.<br />

Sightless Persons 'See'<br />

'In Paris' via Narrator<br />

Through the eyes of E. C. Bigny, manager<br />

of the Playhouse Cinema, Cambridge, England,<br />

more than 80 sightless persons from the<br />

area "saw" a preview of "An American in<br />

Paris" prior to the regular engagement of the<br />

film.<br />

The stunt was conceived by Bigny as a pub-<br />

relations project and resulted in additional<br />

lic<br />

publicity for the pictiu-e in the local press.<br />

During the showing of the film, Bigny gave<br />

his guests a narrative commentary over a<br />

public address system.<br />

All members of the theatre staff contributed<br />

their services for the show and the blind<br />

guests were served tea and cookies during<br />

the screening.<br />

Patrons Ride to 'Fear'<br />

In New Packard Autos<br />

A tieup arranged with the Packard agency<br />

by Jerry Bloedow, manager of the Orpheum<br />

Theatre, Des Moines, enabled anyone who<br />

wished to see "Sudden Pear" to get a free ride<br />

to the theatre in a new car. The offer was<br />

advertised extensively. In addition, all cars<br />

used by Packard salesmen and servicemen<br />

were bannered with signs plugging the offer<br />

and the theatre attraction.<br />

Bloedow made tieups through the Sound<br />

Scriber company and set up window displays<br />

plus a radio contest to promote the film.<br />

34<br />


Ben Braudie, manager of the Bucyrus<br />

(Ohiot Theatre, distributed heralds on<br />

"What Price Glory" in homes and parked<br />

cars in the downtown area, Saturday before<br />

opening. A merchant's ad on the back page<br />

defrayed the cost of the tieup.<br />

Monroe Kaplan, manager of the Strand<br />

Theatre, Delaware, Ohio, was recently appointed<br />

head of the safety patrol organization,<br />

and is using the office to create goodwill<br />

for the theatre tied in with promoting<br />

safety. As the chief of police, Kaplan holds<br />

classes on safety regulations for children attending<br />

Saturday matinee shows. He is also<br />

promoting money to buy belts and shields<br />

for members of the safety patrol.<br />

Paul Pine, manager of the Ravena (Ohio)<br />

Theatre, promoted 200 roses for presentation<br />

to women atending the opening day engagement<br />

of "Affair in Trinidad." The<br />

florist and the theatre advertised the giveaway.<br />

College Tie-In Helps<br />

'Rose Bowr Opening<br />

Dave Dallas, manager of the Campus<br />

Theatre, Manhattan, Kas., arranged two college<br />

tie-ins with the local premiere of "The<br />

Rose Bowl Story."<br />

Kansas State college officials agreed to<br />

have the homecoming queen and her attendants<br />

appear on opening night to present<br />

a Mr. Touchdown award to the outstanding<br />

player on the college football team. The<br />

ceremony was repeated at the sports field,<br />

just prior to the Saturday game, with the<br />

University of Missouri.<br />

The Mr. Touchdown awards ai-e presented<br />

weekly, co-sponsored throughout the football<br />

season by the Campus Theatre and radio<br />

station KMAN which broadcasts Kansas<br />

State college games.<br />

Dallas used a trailer two weeks in advance,<br />

promoted free space in the local dailies to<br />

support his ad campaign, and garnered additional<br />

news coverage on the sports pages.<br />

Safety Tie-In Assists<br />

'Somebody' in San Jose<br />

Bob Helm, manager of the United Artists<br />

Theatre, San Jose, Calif., arranged a tie-in<br />

for "Somebody Loves Me" with an intensive<br />

traffic safety campaign conducted as a civic<br />

promotion. Slogan of the drive as proclaimed<br />

by the mayor was "Somebody Loves Me . . .<br />

Drive Carefully." The campaign was climaxed<br />

by a parade in which 4,000 school children<br />

participated. Junior safety cadets were guests<br />

at the opening of "Somebody Loves Me."<br />

Nurses Sell Tickets<br />

A local nurses organization sponsored a<br />

benefit showing of "Girl in White" at the<br />

Elmwood Theatre, Penn Yan, N. Y. Jim<br />

Farrcll. manager, had the group sell tickets<br />

to the theatre and receive a share of the proceeds.<br />

The daily paper ran advance stories<br />

and editorially urged the public to support<br />

the benefit.<br />

— 246 —<br />

Slough House Beats<br />

Opposition in Blast<br />

For 'Atomic City'<br />

'<br />

Paul Turnbull, manager of the Granada in<br />

Hamilton, Ont., has strong opposition, considering<br />

that he is located next door to<br />

',<br />

a de<br />

luxe theatre and just around the corner<br />

of an opposition slough house. Nevertheless,<br />

when "Atomic City" was dated in, Turnbull<br />

stole the spotlight from his competition by<br />

putting on an extensive exploitation campaign.<br />

He distributed 5,000 envelopes filled with<br />

sand and imprinted with copy, "Attention!<br />

This ore may be radioactive." F\irther copj<br />

suggested that the recipient bring the envelope<br />

to the Granada where the contents would<br />

be tested on a Geiger counter. Over 2,000<br />

persons showed up in the lobby, out of sheer<br />

curiosity.<br />

The cost of this promotion was paid for<br />

a neighborhood advertiser in return for a<br />

credit line on the envelope. The Geiger<br />

counter, including a number of other scientific<br />

devices with flashing lights and sound<br />

effects, was promoted from the Isotopes Products<br />

Co. in Oakville, Ont. An "expert" in<br />

white uniform attended the display, testing<br />

the sand in each envelope and passing out<br />

theatre tickets to those whose envelopes contained<br />

"radioactive ore."<br />

The Isotopes company provided 10,000 A-<br />

bomb attack booklets which Turnbull tied in<br />

with the local civil defense committee, thus<br />

netting the picture additional publicity. John<br />

Robinson, daily columnist for the Hamilton<br />

Spectator, did a humorous story on the<br />

"uranium hunt" at the Granada.<br />

The theatreman took headlines and scare<br />

heads from back issues of the Spectator,<br />

pasted them on to a lobby board, and wound<br />

up with a very effective display.<br />

Further exploitation for the picture included<br />

a false front which could be seen for<br />

blocks, a full window display in the Robert ,<br />

Duncan store, and a sandwich man for street<br />

ballyhoo. All taxicabs in the city displayed<br />

-<br />

rear window strips announcing the playdates.<br />

Geo. Forhan Jr., Hull, Que.,<br />

Prepares Ads in French<br />

George Forhan jr., manager of the Montcalm<br />

Theatre in Hull, Quebec, created several<br />

original display ads for use in the Frenchlanguage<br />

newspaper, Le Droit, to promote<br />

outstanding theatre attractions. One of the<br />

ads was set against a curtained backdrop<br />

illustration announcing a Fall Festival of<br />

Films. A second ad was employed to give a<br />

shot-in-the-arm to a dinnerware premium<br />

giveaway, and the third ad incorporated a<br />

comedy illustration of husband and wife to<br />

boost the Saturday shoppers' matinee show.<br />

Beauty Aid Giveaway<br />

James McDonough, manager of the Tivoli<br />

in Hamilton, Ont., promoted 1,000 bottles of<br />

liquid hairdo for presentation to women<br />

patrons during the run of "Macao."<br />

McDonough took advantage of the national<br />

tie-in to promote the product. Blowups of<br />

Jane Ru.ssell with clever catch copy imprinted<br />

were placed in strategic locations around<br />

town, and there was a Saturday matinee of<br />

the film, with free popcorn, for the kids.<br />

BOXOFFICE Showmandiser : : October 25, 1952<br />

by<br />

h<br />


past<br />

. In<br />

Ask TOA as Defendant<br />

In Video 16mm Suit<br />

ALBANY A ii'coeniiifiuliilioii that Theatre<br />

Owners ol America become it parly de-<br />

(eiiclniit In the Department or Justice acHoii<br />

to compel release of 16mm motion pictures<br />

for television was voted at a meethiR of<br />

Theatre Owners Ass'n of Albany Wednesday<br />

ifternoon. Executive Director Li'Wls A. SumberK<br />

explained this would Klve the national<br />

TOA the rlnht to cross-examine witnesses.<br />

TOA was named a co-consplrator and as such<br />

does not have the opportunity to examine<br />

witnesses testifying aKainst It.<br />

Sumberg. who submitted a comprehensive<br />

leport on the recent national convention In<br />

Washington, discussed the arbltratlot\ plan<br />

proposed there. The con.sensu.s of the local<br />

meeting wa-s that It would be "particularly<br />

helpful" to the Independent exhibitor. The<br />

lawyer-executive characterized the blue print<br />

as one that would be speedy, inexpensive and<br />

effective for exhibitors. A strong point In<br />

favor, as Sumberg. President Harry Lamont<br />

and other members attending believe, is the<br />

proviso that where the exhibitor does not<br />

choose to be represented by an attorney, the<br />

distributor cannot avail<br />

himself of such services.<br />

Saul J. Ullman. upstate general manager<br />

for Fabian, and distributor chairman<br />

In the exchange district for COMPO. spoke<br />

of meetings he has effected with congres.smen<br />

from the territory on repeal of the<br />

20 per cent amusement tax.<br />

The subject of print shortage was considered<br />

at some length. Reports from exhibitors<br />

pre.sent indicated that the Albany<br />

zone suffers "more severely" from the shortege<br />

than other areas. Members would like an<br />

Increase of at least 50 per cent on big pictures—the<br />

ones where print shortages usually<br />

manifest themselves.<br />

Sam Davis, who operates theatres in<br />

Phoenicia. Fleischmanns and Woodstock, was<br />

elected a director.<br />

Fred Herrington Retires;<br />

Veteran Exhibitor Leader<br />

PITTSBURGH— Fred J.<br />

Herrington. the old<br />

war horse of 40 or more years of exhibitor<br />

^<br />

battles, this week resigned<br />

as executive<br />

secretary of Allied<br />

Motion Picture Theatre<br />

Owners of Western<br />

Pennsylvania, and the<br />

local industry marked<br />

' ^B an end of an era.<br />

Herrington. 34. asked<br />

\ ^^^1 to be relieved by November<br />

1. The board<br />

unanimously named<br />

him consulting secretary<br />

on a pension and<br />

Fred Herrinpton<br />

emphasized that his<br />

office at the Allied headquarters will be kept<br />

for him to use any time he wishes.<br />

Herrington told officers, directors and<br />

members that he could not leave his active<br />

position as local Allied secretary without<br />

extending his very 'best wishes to them and<br />

to those . leaders who "carried on" in<br />

.the. Interest, of independent exhibition. He<br />

extended most heartfelt wishes to many<br />

friends of -film distribution and production<br />

and in the equipment and accessory branches<br />

and to friends in national Allied, past and<br />

present.<br />

Ad Men Must Know Their Audience,<br />

McCormick Tells Ampa Students<br />

NEW YORK—Motion picture advcrtLHlng<br />

men must know their audience, "feci with<br />

them in their Interest-s and their dcftlre.s and<br />

never be suiwrlor," S. Barret McCormick, former<br />

RKO advcrtl.slng<br />

director, emphasized In<br />

a talk on advertising<br />

lechniques before a recent<br />

session of the<br />

.showmanship course<br />

conducted under the<br />

auspices of Associated<br />

Motion Picture Advertisers.<br />

He called It the<br />

"one warning that I<br />

would leave with you."<br />

"Remember," he said,<br />

"the great mass of peo-<br />

S. Barret McCormick pig are. In one way or<br />

another, specialists in their own line of work<br />

or knowledge but are not in yours. Because<br />

you. In your acquaintanceship and familiarity<br />

with the arts, find yourself a specialist In<br />

them, do not a.s.sume that your prospective<br />

customer is as informed as you. so do not<br />

become superior or sophisticated and. of all<br />

things, avoid being ioo.^ lever."<br />

McCormick called the selling of motion pictures<br />

a .serious busine.ss. Pictures are made<br />

to entertain, to provide escape and to enchant,<br />

so a picture must be presjented in the ^most<br />

enchanting way possible and so that people<br />

will want to believe.<br />


McCormick ccminjented on "kidding" about<br />

industry superlatives by saying that those who<br />

have created motion picture advertising have<br />

done more to influence all advertising than<br />

any other group. He traced the origin of<br />

advertising in general from, a "dry and stodgy"<br />

beginning consisting of "little more than signs<br />

put in newspapers and magazines" through<br />

the use of "reason why" copy "which meant<br />

that you argued your prospective cUstomer to<br />

death before making the sale." *<br />

Motion picture p'eople did not know anything<br />

about advertising rules, he said, so<br />

just went ahead and sold drama, laughter<br />

and e.scape, advertising dramatically and<br />

emotionally.<br />

•<br />

"We discovered sex and found out how to<br />

"With chang-<br />

handle a hot potato," he said.<br />

ing times and changing customs, other businesses<br />

took courage and learned to advertise<br />

their goods with drama, human interest<br />

and emotion. I feel sure that motion picture<br />

advertising has had a marked influence over<br />

the entire advertising field."<br />

McCormick called advertising the "amplification<br />

of the voice and thq magnification of<br />

sight." Mechanically, it utilizes only the<br />

senses of sight and sound but psychologically<br />

it plays upon all five senses. The principal<br />

tool is words, or words left unsaid and implied<br />

by pictures or impressions. Words create<br />

moods. Motion picture advertising is chiefly<br />

of the emotional type, and In the creative part<br />

of the work there Is little or no place for logic.<br />

"We In the home offices who are In charge<br />

of advertising and promotion." he said, "must<br />

naturally think in national or international<br />

terms. It is our job to plan the strategy of<br />

battle, provide the ammunition and lay down<br />

the barrage of heavy kuivh that .wfteivi up the<br />

oppa^Ulon and make.i It poMlbIc tor the Infantry—componcd<br />

of thousand.t of rcRlonal<br />

.•howmen— to move In and capture their respective<br />

.sectors.<br />

"The whole world Lt our potential customer.<br />

We mu.tt move fant and direct, and<br />

wc are cllhtr right or wrong the first time.<br />

The nature of our buslne.vi docs not permit<br />

of starting over . our baslnes-s the Job<br />

of advertising and publicizing a picture Is<br />

a conllnuou.s one from the film's inception.<br />

In this, advertl.slng. publicity and exploitation<br />

are practically Inseparable. The climax<br />

of the campaign come.s with the launching of<br />

the picture, or Its premiere, and continues In<br />

one way or another until It has played ILi<br />

last date. Even a torn one-sheet, .set up behind<br />

a chicken wire fence on the side of an<br />

obscure picture house at a crossroads village.<br />

Is a continuation of the advertising campaign.<br />


DLscussIng national advertising. McCormick<br />

called the national magazines, newspapers<br />

and their supplements, radio, television, billboards<br />

and national exploitation campaigns<br />

the "big guns" of a promotion.<br />

"The point of sale campaign." he said, "Is<br />

that which revolves around a particular theatre<br />

and a fixed playdate. It u.ses, or should<br />

use, the media available to it and to such an<br />

extent as It Is profitable to do so. This local<br />

advertising should carry on the chain reaction<br />

set up by the national campaign and capltaliz:<br />

on it. All national advertising effort, remember,<br />

is channeled to but one place—the boxoffice<br />

where the actual sale is made."<br />

McCormick called the industry a "great<br />

business." and said "it will continue to be a<br />

great business for a long time to come, with<br />

plenty of opportunity for those with initiative,<br />

imagination and ambition." He said it<br />

has survived many crises and has always come<br />

out of them stronger than before, and that<br />

"perhaps just now we are on the threshold of<br />

a new adventure—that long-sought leap into<br />

a world of third dimension."<br />

"There will be many changes in the business<br />

as we now know it." he said. "Old and<br />

worn-out theatres, old and worn-out customs,<br />

old and worn-out Ideas must give way to new.<br />

That is the law of life^^ro forward or perish."<br />

Says Trade Adverhsing<br />

Important in<br />

Business<br />

New York—"Trade advertisine has a<br />

ver> imp

—<br />

—<br />

'<br />

'<br />

1<br />

'<br />

—<br />

—<br />

—<br />

—<br />

—<br />

—<br />

I<br />

'Thief 'Full House' Open Big<br />

As 'Because; Others Hold Up Wall<br />

NEW YORK—"The Thief" at the Roxy and "The Lusty Men" and "Assignment—Paris"<br />

"O. Henry's Full House" at the east side opened during the week.<br />

Trans-Lux 50th both reported the biggest (Average is 100)<br />

opening day of the year and big first weeks Astor—The Miracle of Fotimo (wb), 9th wk 105<br />

as business in general remained good despite Baronet-The Cabinet of Dr. Caligari (Classic);<br />

,..: , The Last Laugh (Classic), revivals, 2nd wk 130<br />

stronger television programs and pohtical Broadway—This is Cinerama (Cinerama), reserved<br />

speeches on TV. "The Four Poster," which ^ =''°'?' ^'''^ *'^-„ '50<br />

:,<br />

, ^ . ^,_ ,T- ^ „ J Capitol Just for You (Para), 2nd wk 120<br />

opened at two houses, the Victoria on Broad- Criterion—One Minute to Zero (RKO), 5th wk . . 95<br />

""'"^<br />

way and the Sutton, east side art theatre, Arts—The stranger in Between (U-i), 9th<br />

had satisfactory, if not sensational opening 55rh street—Trip' to America (Lewis). .' :::':<br />

^ loo<br />

weeks as the stage show of the same name Globe— Lure of the wilderness (20th-Fox), 3rd wk. 90<br />

1 I. » J •» ..o J 1 T, J Guild Gods of Bali (Classic), 2nd wk 105<br />

celebrated its 52nd week on Broadway. Little Carnegie—Beauty and the Devil (Dovis), 8th<br />

"Because You're Mine," in its fourth week wk 100<br />

at the Radio City Music Hall, was best among ^t ir-ThTwtid Tn^H^ 'l°;;s'Tu-V,!' 2'n5 Zt.Mo<br />

the holdovers, closely followed by "The Merry Normondie—The Magic Box (Fine Arts), 4th wk.. .110<br />

Wirlnw " in itu:''lll^"to-^^^^:l.''°''''' '^'"^30<br />

"This Is Cinerama" continued to absolute Rivoli—The Snows of Kilimanjaro (20th-Foxj, 5th<br />

capacity business in its third week of two-a- c *^ ti.. Vv-.i/iiAi<br />

'<br />

»<br />

Roxy The Thief (UA), plus stage show C<br />

IcS 150<br />

day, reserved-seat performances at the Sutton—The Four Poster (Coi) 125<br />

Broadway Theatre. "The Magic Box," in<br />

street—<br />

its<br />

o. Henry's Full "'"se^,^^<br />

^'"Joth-Foxr"'^<br />

fourth week at the Normandie, and "Savage Trans-Lux 60th street—The Lady yaiiishes (UA),<br />

Triangle," in its third at the Paris, were ,, T'^^^'JJ *'"»"'' b". ;^i\ ,??<br />

. ^ ^. ^, „,<br />

. ,<br />

Victoria The Four Poster (Col) 115<br />

best among the art houses. The revival pro- World—Father's Dilemma (Davis), 3rd wk 95<br />

gram of two silent hits "The Cabinet of Dr.<br />

Caligari" and "The Last Laugh," were doing ,_,..,<br />

sensational business at the tiny Baronet Crimson Pirate' Is Leader<br />

Theatre. In Buffalo With 150%<br />

In addition to "Limehght," which opened BUFFALO—With excellent show weather<br />

at the Astor on Broadway and the Trans- at hand (the first snows arrived) and with<br />

Lux 60th October 23, "Springfield Rifle," little competition, a count of two fourth<br />

W^<br />


Minister Writes<br />

Review of Movie,<br />

Bits Front Page<br />

When a movie review makes the front page<br />

of a newspaper—that ought to be trade news.<br />

And when the review, covering a picture<br />

which deals with the impact of religion on a<br />

community, is not only written by a clergyman,<br />

but is recommended by the same clergymanwell<br />

again that ought to be trade news.<br />

For such a review is something which comes<br />

naturally or doesn't come at all. and somethmg<br />

which few expert planters could reasonably<br />

hope to come up with.<br />

.<br />

Such a double score is chalked up in fav<br />

of Astor Pictures' Country Parson, whi<br />

made the front page of the Fountain<br />

S. C. Tribune, with a review written by<br />

S. R. Glenn.<br />

Rev. Glenn who saw the film with a<br />

of ministers at a Fountain Inn theatre<br />

'Country Parson,' to be human in<br />

showed the difficulties of those who/try<br />

fight their battles writhoutJaiU»-<br />

He found it to be ^'insplring^y in m^y<br />

sequences, citing the scJllL «l Which worJTers<br />

building the! church sang aUittJ,''<br />

'"°^^-<br />

And he found it to hef'wholeso,<br />

"The Christian home." I* W I Ull. the Church<br />

and. the Holy Bible are given a pUce of respect<br />

and dignity in the story of young pastor Ritter<br />


. . . Thelma<br />

. . Rosalind<br />

. . Aklm<br />

. .<br />

. . . David<br />

. Arthur<br />


SIONKD AM) SI'.AI.KI) — KoImt( L.<br />

LIppert (Irftl, president of Lippert Pictures,<br />

and Moe Kerman ink in the contract<br />

whereby Kerman's Favorite Films<br />

hax purchased the Mppert exchange in<br />

New York City. The transaction Is one<br />

of the last in LIppert's profi^ram of franchise<br />

sales to local managers and/or independent<br />

operators who will participate<br />

in financing and profits on future Lippert<br />

releases. Kerman came to Hollywood<br />

to finalize the deal.<br />

MGM Business Excellent<br />

In Europe, Seadler Says<br />

NEW YORK— 'MOM bu.sines.s is excellent<br />

In the international market," according to Sila.s<br />

P. Seadler, MGM advertising manager, who<br />

returned by Pan American from Paris October<br />

21, after an extended trip abroad.<br />

"I was proud to find that the MGM label<br />

represents the same top quality with public,<br />

press and exhibitors abroad, as it does here,"<br />

he said.<br />

The top three countries for MGM are Italy.<br />

France and Spain, with France having its best<br />

year ever, according to Seadler. In Paris.<br />

David Lewis, director of continental activities<br />

for MGM is "an alert showman" and, while<br />

Seadler was there, Nadia Marculescu. publicity<br />

director, was in the midst of a big campaign<br />

on "An American in Paris."<br />

Seadler had many meetings with publicity<br />

staffs in relation to forthcoming extensive<br />

campaigns in behalf of "Quo Vadis" and<br />

"Ivanhoe." He visited MGM offices in Italy<br />

and had talks with Lee Kamern, manager in<br />

Rome. In Barcelona. Seadler had meetings<br />

with Cesar Alba, director for Spain, and also<br />

attended meetings of press and staffs in<br />

Madrid, Seville and Naples, among other<br />

places on the Continent. In Barcelona, he saw<br />

the construction of the big, new MGM studios,<br />

to be devoted to synchronization. This<br />

studio will be used by other companies, as<br />

well, Seadler said.<br />

til C. A. McCrork Promoted<br />

NEW YORK—C. A. McCrork has succeeded<br />

Dave Peter.'ion as manager of the Altec eastern<br />

division branch with headquarters in<br />

Philadelphia. He is a native of Pennsylvania.<br />

He has been active in the sound field for<br />

many years, going to Altec from the army<br />

motion picture service.<br />

Leases Schuyler Theatre<br />

NEW YORK— Harry A. Harris, who heads<br />

a circuit of theatres where Spanish dialog<br />

films are shown, has taken over the lease of<br />

the Schuyler Theatre, 504 Columbus Ave.,<br />

near the corner of 84th street, from Schuyler<br />

Theatre, Inc., headed by Benjamin Knobel.<br />

John Tunoii, former Paramount Pictures publicist,<br />

hits been named director of public<br />

relations and publicity for the Roney Plazji<br />

iitid Gulf Stream hotels in Miami Beach, the<br />

McAllister In Miami and the Boca Raton In<br />

Boca Raton, Fla., by O. David Schinc .<br />

Herbert L. Smith, former a.s.slstant director<br />

of purchases for Columbia, has t>ccn promoted<br />

to director, and Fred Izzo ha.-! been<br />

named his assistant. Max Sellgman. former<br />

director of purchases. Is remalnlnR In the<br />

department In an advisory capacity.<br />

Sallyann Wakefield, secretary of the controller<br />

of Walter Reade Theatres, will marry<br />

Paul Balse. a.sslstant director of advertising<br />

and publicity for Reade, November 2 at the<br />

home of Lou and Mrs. Handsman, song<br />

writers and vaudeville performers. The couple<br />

will live in Queens . Russell<br />

came In for promotion of her RKO picture,<br />

"Never Wave at a WAC," which was produced<br />

by Independent Artists . Tamlroff,<br />

screen character actor, returned from Europe<br />

Rltter, 20th-Fox. has left for<br />

Hollywood to play In "Titanic," starring Clifton<br />

Webb and Barbara Stanwyck.<br />

Huntington Hartford, producer of "Face<br />

to Face" for RKO release, arrived from<br />

Hollywood with his actress-wife Marjorie<br />

Steele, who will play In the Broadway show,<br />

"Josephine," in which Betsey Von Furstenberg<br />

Maxwell Shane, director<br />

will star . . . and co-author of "The Gla.ss Wall." first<br />

American film to star Vittorio Gassman, returned<br />

to Hollywood after a week of conferences<br />

with United Artists officials on promotion<br />

plans Leon Bamberger, exhibitor<br />

relations<br />

. . .<br />

head of RKO. addressed the Allied<br />

Theatre Owners of Michigan meeting In Detroit<br />

October 20-22.<br />

Loren Ryder, in charge of Paramount sound<br />

and technical developments, returned to the<br />

Yakima Canutt. who will appear<br />

coast . . .<br />

. . . Jeff<br />

in MGM's "Mogambo" in Nairobi, planed to<br />

London en route to South Africa<br />

Livingston, Universal eastern advertising<br />

manager, returned Friday (24) from New-<br />

Haven where he set up plans for the opening<br />

of "It Grows on Trees" November 5 . . .<br />

Charles Rafaniello, New Jersey booker at<br />

RKO, became father of a baby son named<br />

Ronald, his third child . . Janet Moses,<br />

.<br />

biller at United Artists exchange, was ill in<br />

Israel Zion hospital.<br />

. . . Nat<br />

Hugh Owen. Paramount division manager,<br />

and assistant Al Fitter went to Boston Tuesday<br />

for a week-long serie.s of meetings with<br />

sales personnel of the New York, Boston,<br />

Buffalo, New Haven and Albany branches<br />

... Dr. J. G. Frayne. development engineering<br />

manager of the Westrex Corp. Hollywood<br />

division, conferred with head office<br />

officials. E. S. Gregg, vice-president and general<br />

manager of Westrex. returned after conferences<br />

with the Hollywood staff<br />

D. Fellman. chief film buyer for Warner<br />

Theatres, has gone to Hollywood for business<br />

conferences and will return east In November.<br />

Bing Crosby returned after completing location<br />

filming in France for "Little Boy Lost."<br />

Also back were George Seaton, co-producer<br />

with William Perlberg, George Barnes and<br />

Jack Warren, cameramen, and Wally Westmore,<br />

makeup man on the film. Four French<br />

members of the company. Nicole Maurey,<br />

Colette Dereal, ChrUtUn Pourcade and<br />

OeorRette Any.s. flew In from Pr»nce October<br />

19 and left the following day for Hollywood,<br />

where the picture will be completed Jom<br />

Ferrer, who completed "Moulin Rouge" for<br />

United Artbts release In Paris and London,<br />

got back to the US. on the Queen Mary.<br />

Tex Rltter. singing cowboy sUr. with Mrs.<br />

Rltter, and Frederick Lonsdale. pla>-wrl«ht.<br />

were on the .same boat.<br />

H. .M. RIchey, MOM exhibitor relations<br />

head, atu-.ided the Allied Theatre Owners of<br />

Michigan convention In Detroit

. . Chick<br />

ALBANY<br />

r<br />

(esti<br />

•The Paramount, Glens Falls, in cooperation<br />

with four local independent downtown<br />

drug stores, held a letter-writing contest for<br />

area high school students on "I Consider the<br />

Greatest Miracle to Be," in connection with<br />

the showing of "The Miracle of Our Lady<br />

of Patima." The competition was advertised<br />

two days before the picture opened, concluded<br />

the day "The Miracle" ended its run. and<br />

reached a climax with the presentation of<br />

prizes on the stage of the Paramount the<br />

following Sunday (19). First and .second<br />

prizes were $25 defense bonds. The third<br />

award was a three-month pass to the Paramount;<br />

fourth, a two-month pass.<br />

A new Ford will te given away, by the<br />

four Albany Warner houses November 18<br />

through a tieup with 11 Star supermarkets<br />

and Gateway motors. Tickets are being distributed<br />

to patrons of the Strand, Ritz, Madison<br />

and Delaware, as well as to customers<br />

of the Albany, Rensselaer and Fast Berr^e<br />

food establishments. A consolation prize, $50,<br />

worth of Stokely-Van Camp goods, will pp<br />

awarded. Zone Manager Charles A. Smak^<br />

witz, exploiteer Gerry Atkin and Al<br />

LaFlamme, Strand manager,- arranged the,<br />

food store tieup. - — ,»<br />

Robert Matuszczak planned to close his<br />

Valley Brook Drive-In, Lowville, at the week:<br />

end. He opened the 400-car " theatre June<br />

1 and had a pretty good season. Matuszczak's<br />

struggle against great physical handicap—the<br />

24-year-old man is paralyzed from the waist<br />

down—has evoked deep admiration among<br />

s<br />

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picture men. Sid Dwore, Schenectady exhibitor<br />

who bought and booked for the Vallsy<br />

Brcok, and Dick Murphy, manager of the<br />

Plaza, Schenectady, and a marine veteran of<br />

World War II, spent two days in Lowville last<br />

summer detailing' the operation of a theatre<br />

for Matuszczak. Bob's parents arc dairy<br />

farmers. He helps them on the farm.<br />

Lawrence Allen's Skyline Drive-In, Crown<br />

Point, and Dr. Luther Grant's Mountain<br />

Drive-In, Loch^ Sheldrake, have called it quits<br />

for the season.<br />

Shirley Cohen and Ethel Anameier, Universal,<br />

and Betty Elliott, Florence Bergmann<br />

and Lillian Paulus, Columbia, donated<br />

blood for the armed forces at the Red Cross<br />

center in Bender, laboratory, Tuesday. Their<br />

names and affiliations were printed in a<br />

Sunday Tim.es-Union story . . . The presidential<br />

election campaign is having no effect<br />

on motion picture theatre business, in the<br />

opinion of Warner Zone Manager Charles A.<br />

Smakwitz.<br />

An appreciation of the high level of production<br />

at the U-I studios is inescapable<br />

after a branch manager has visited there.<br />

So reported Leo Greenfield, local U-I chief,<br />

following his return from an eight-day trip<br />

to Hollywood with a group of fellow managers.<br />

"It is a wonderful studio setup: they<br />

unquestionably know how to produce pictures<br />

there," said Greenfield. "We sat in at<br />

a story conference, met the various department<br />

heads, talked with stars, observed the<br />



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! 443 N. Pearl St. Phone: 5-5055 Albany 4, N. Y.<br />

N<br />

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ON U-I LOT — Francis Guehl, Pittsburgh<br />

manager for Universal-International<br />

(left); Ann Blyth, U-I star, and<br />

Leo Greenfield, Albany manager, on the<br />

U-I lot in Hollywood during the recent<br />

visit of Greenfield, Guehl and eight other<br />

U-I managers to Hollywood for a fourday<br />

closeup of the company's coast production<br />

setup.<br />

making of pictures, and saw two screened.<br />

It was all very revealing, challenging, instructive<br />

and entertaining. I came home<br />

certain that Universal is a great company,<br />

with a fine line of coming boxoffice product.<br />

"The Miracle of Fatima" opened ro strong<br />

Sunday at the Troy, Troy, that some Collar<br />

city residents who could not obtain admission<br />

to the afternoon performances came to<br />

the Strand, Albany, playing the picture for<br />

the second week. Troy is six miles from<br />

Albany. There w'ere plenty of seats in the<br />

Strand, which did not attract much business<br />

on the holdover at $1.10 top. The<br />

Strand had a big first week, however. Warners'<br />

Stanley. Utica, also started briskly with<br />

the film. Manager Andy Roy arranged several<br />

special theatre screenings for priests<br />

and sisters, according to word here. The<br />

Stanley, a 2,700-seat house, charged $1.10<br />

for adults at night.<br />

The Grand, managed by Paul Wallen, was<br />

one of the winners in the Fabian Better i<br />

Summer Business drive, according to word<br />

received by Saul J. Ullman . . . Phil Baroudi,<br />

operator of theatres in North Creek. Warrensburg<br />

and Indian Lake, made his usual<br />

Monday visit to Filmrow.<br />

John Sharp, formerly of the Milwaukee<br />

branch, is the new assistant booker at 20th;<br />

Fox here. He succeeded Bob Phillips, resigned<br />

. Mlinarik. president Of F-43,<br />

reported on the recent lATSE convetition in<br />

Minneapolis at the monthly meeting in Carmen's<br />

Harry Lament shuttered the<br />

hall . . . Vail Mills Drive-In October 20. a week before<br />

last year's closing date. He expects to keep<br />

the Sunset in Kingston and the Overlook in<br />

Poughkeepsie operating until November 1.<br />

Sylvan Leff to Handle<br />

Aster Films Upstate<br />

NEW YORK— Sylvan Lett, head of Realiu-l<br />

Pictures. Albany, has entered into an<br />

agreement with R. M. Savini, president of<br />

Astor Pictures, for exclusive distribution of all<br />

Astor product for upstate New' York, which<br />

includes the Albany and Buffalo territories.<br />

Astor's franchise distributors in the United<br />

States and Canada now total 31. according<br />

to<br />

Savini.<br />

01<br />

38<br />

BOXOFFICE October 25, 1952

, Western<br />

I<br />

. . The<br />

. James<br />

. . Arthur<br />

. . There<br />

. . . Jack<br />

. . Charlie<br />

New York MPTO<br />

Hears Sam Shain. COMPO<br />

BUKKAI.C) Siiiii Shalii, COMPO rrpri'Sfiit-<br />

atlvc, iKldie.-.secl a dlrectoi-.s iiU'rUliK ol tli''<br />

MPTO of western New York In the MFro<br />

headquarters at 505 Pearl St. on ways and<br />

i<br />

j<br />

means of protesting URalnst the 20 per rent<br />

admission tax. President George Gamniel has<br />

urged all exhibitors to contacf their congressman<br />

personally and by letters.<br />

Many exhibitors got In their personal protest<br />

when they met representatives Edmund<br />

Radwan. Chester Gorskl, Anthony Taurlello<br />

and John Pillion at the recent "Meet Your<br />

Congressman" night In the Variety Club<br />

The MPTO board decided to hold a general<br />

luncheon meeting at the Variety Club In<br />

.hinuary to which guest speakers will be<br />

invited. A committee was appointed to complete<br />

the questionnaire which MPTO will<br />

ubmlt to the conference In Hollywood beween<br />

production lendci-s and exhibitors in<br />

January. On this committee are Charles B.<br />

Taylor. William Brereton. Edwai'd F. Meade<br />

and Earl Hubbard.<br />

Ampa Showmanship Class<br />

Sees Filmack Operation<br />

NEW YORK— Student.s of thf .sho.vman-<br />

>hip cour.se of Associated Motion Picture<br />

.\dvcrtlsers toured the plant of the Filmack<br />

Trailer Co. Thursday (23 1 after the regular<br />

-ession and were shown the actual production<br />

of trailers by Max Herschman. Ne'.v York<br />

:iianager. Similar tours are planned for the<br />

luture. There will be another visit to the<br />

Filmack plant by students who missed the<br />

first one. stated Harry K. McWilliams, Ampa<br />

president.<br />

Ernest Emerling, director of advertising<br />

and publicity for Loew's Theatres, and Seymour<br />

Morris, advertising and publicity head<br />

lor Scfiuie Theatres, spoke at the showmanship<br />

course which preceded the tour. Al<br />

Floershimer. advertising, publicity and exploitation<br />

director of Walter Reade Theatres,<br />

was chairman of the program, which was<br />

held at the Woodstock hotel.<br />

Community Group Helps<br />

Reopen Closed Theatre<br />

ALBANY—The Smalley Theatre in St.<br />

Johnsville. closed for 18 months, will be reopened<br />

October 30 as the Community by Carl<br />

Bovee, former Warner manager in Albany and<br />

in the western part of New York state. Bovee<br />

leased it from the Smalley St. Johnsville Theatre<br />

Corp. A community theatre project committee<br />

had been raising funds to effect the<br />

relighting of the 400-seater. feeling this would<br />

be for the best interests, cultural and financial,<br />

of the Mohawk Valley village. The house<br />

is being painted and refurbished. Bovee, a<br />

resident of Gloversville. served as an a.ssistant<br />

manager for the Schine circuit before coming<br />

to Albany.<br />

Whett Ifeu Vee^a<br />


'GOOD' and FAST<br />



CHICAGO 5, 1 327 S. WABASH AVI.<br />

NEW YORK 36, 630 NINTH AVI.<br />


pcrkliM Thrulre Supply Is moving Into the<br />

old headquarters of National Scrcn Service<br />

on the first floor of the Film building<br />

at 505 Pearl. NSS now ts on the third floor<br />

with Harold Bennett as manager and Jack<br />

Goldstein as sales manager. Trailers now are<br />

being sent out from here to theatres In this<br />

exchange Instead of from New York City.<br />

Something nfw has been added tot.he Buffalo<br />

skyline with the completion of the<br />

framework for the radio relay tran.-mltter<br />

and antenna atop the New York Telephone<br />

Co. building. The 220-foot antenna was completed<br />

in preparation for the beamlryi of<br />

American network programs to Canadian TV<br />

stations. District Manager Fred C. Boyd of<br />

the telephone company explained that two<br />

additional microwave relay circuits were completed<br />

to bring netw'ork programs to Buffalo<br />

for relay to Canada. A 65-foot relay tower<br />

will be built at Fonthill, Ont.. 23 miles north<br />

of Buffalo . H. Eshelman. former<br />

city manager in Rochester and Buffalo for<br />

United Paramount Theatres and more recently<br />

with Odeon Theatres in Hamilton and<br />

Toronto, is now back in his home town of<br />

Minneapolis as manager of Bennie Berger's<br />

first run Gopher Theatre, where he succeeded<br />

Gordon Rydeen. resigned.<br />

Elmer F. Lux, new head of Elmart Theatres<br />

(formerly Darnell & Lazan and wife<br />

visited their daughter. Mrs. Shirley Kallet. in<br />

Oneida last weekend. There have been no<br />

changes in theatre managers or office personnel<br />

under the new Elmart setup ... Ed<br />

DeBerry. manager of the Buffalo Paramount<br />

exchange, together with Tony Mercurio, office<br />

manager and booker, and John Mc-<br />

Mahon and Frank Saviola. salesmen, were in<br />

Boston early this week to attend the threeday<br />

divisional sales meeting presided over<br />

by Division Sales Manager Hugh Owen.<br />

Edward J. Wall, Paramount field representative,<br />

was in Buffalo for conferences with<br />

UPT's Arthur Krolick and Charlie Taylor<br />

on promotional plans for "The Turning<br />

Point." In connection with the pre.sentation<br />

of this picture, it has been arranged to give<br />

an American kitchen washer, valued at S439.<br />

as the first prize in an essay contest to be<br />

used on WEBR on the subject "The Turning<br />

Point in My Life." Tlie washer will be<br />

exhibited two weeks in advance on the mezzanine<br />

of the Paramount, where the picture<br />

will open November 15.<br />

Eddie Meade reports that there was a sellout<br />

at Shea's Buffalo for the London opera<br />

performance of "Carmen" last Wednesday<br />

night (221 when Buffalo's "400" turned out<br />

for the event .<br />

Krolick and his<br />

family have moved into their new home in<br />

Kenmore, N. Y. The UPT district manager<br />

took over his new estate last weekend . .<br />

The Buffalo Common council's .special committee<br />

on Stadium and Memorial auditorium<br />

ha.s voted to receive and file a rerolution<br />

calling for a flat 10 per cent increase in<br />

rentals.<br />

Robert T. Murphy, general manager. Century<br />

Theatre, put on a bang-up Las Vegas<br />

party in the Variety Club last Saturday<br />

night, with a capacity house in attendance<br />

and with Walter LeRoy on hand to give<br />

everyone a good time. Barkers w-ere able to<br />

cat all the roa-st beef they could for one'<br />

buck Buffalo Common council has<br />

.<br />

approved it-««,700 fund trannfer In the parking<br />

dlvUlonn budRCt to pave the way for<br />

the retcntlftn of the iiervlce» of Jame* A<br />

Whitmorc. father of the MOM »Ur of the<br />

name name. c other night and dUruptcd<br />

programs for .several hours In that Chautauqua<br />

county town . Murray Whlteman.<br />


. . Seen<br />

. . . The<br />

. . Mario<br />

. . The<br />

. . Ely<br />

. . Thomas<br />

i<br />


/^rville Crouch, eastern division manager for<br />

Loew's, is happy over the business the Columbia<br />

is doing since it has been changed to a<br />

first run policy. "The Snows of Kilimanjaro"<br />

looks like it will break a lot of records<br />

"The Happy Time" was pushed back at<br />

. . .<br />

the Trans-Lux to make way for "Eight Iron<br />

Men" . . . Variety Club members turned out<br />

to honor another member, Milton S. Kronheim.<br />

Among them were Fred S. Kogod, F.<br />

Joseph Donohue, Arnold Fine, Louis Janof<br />

and Alvin Q. Ehrllch.<br />

Sullivan at RKO<br />

The Carter T. Baron Amphitheatre, named<br />

in honor of the memory of the late popular<br />

Loew's showman, will have about $200,000<br />

worth of work done on it to make it one<br />

of the best in the country . . . Catherine<br />

Murphy of MGM is pleased as punch over<br />

the debut her daughter Marsha made on<br />

station WWDC with the Immaculate Concep-<br />

tion Glee club . . .<br />

had a birthday October 18, while booker.<br />

Herbert Doherty celebrated October 23 . . .<br />

Visiting the office was Tom Halligan of the<br />

Williamsburg.<br />

. . . Ditto<br />

. . .<br />

. . .<br />

. . . Marvin<br />

Mike Weiss, Paramount exploiteer, was here<br />

. . . Office manager Robert Grace left the<br />

hospital to recuperate at home<br />

for booker Jane Harrell on the<br />

Row were Jimmy<br />

.<br />

Prichard, Martin Theatre,<br />

Martinsburg; Cecil Curtis, Colonial.<br />

Galax, and Louis Bachrach, Winchester<br />

The Sandys are traveling lot. Fred was in<br />

New York, Jerry went to Winchester on business<br />

while Sylvester came in from Charlotte<br />

Cashier Bertha Levy went to Port<br />

Union to visit her son Willard<br />

Goldman, K-B Theatres, and Bill Brizentine<br />

of the Schwaber circuit were in booking.<br />

. .<br />

Frank LaFalce, ad and publicity chief for<br />

Warners, heads a committee of local showmen<br />

who are making a short subject on the<br />

activities of the District of Columbia chapter<br />

of the National Foundation for Infantile<br />

Louis Ribnitziki and Buster<br />

Paralysis . . .<br />

Root, bookers, bucked the mobs to attend the<br />

Maryland-Navy football game . Flo Heinz,<br />

LaFalce's assistant, reports the Metropolitan<br />

will come up with a spook show for Halloween<br />

night . . . Election returns will be given in<br />

all of the Warner theatres in this zone<br />

through arrangements made with WTOP and<br />

WTOP-TV.<br />

Rita Gam, featured in "The Thief," was<br />

a very busy gal in Washington recently,<br />

thanks to the exploitation ideas of Max<br />

Miller.<br />


;^;<br />

V/ASHINGTON. D. C.<br />

B<br />

K<br />

Credit Plan on Tickets<br />

Tested by Reade Chain<br />

PLAINFIELD, N. J.—For the second time,<br />

Walter Reade Theatres is offering patrons the<br />

privilege of charging admissions. Two years<br />

ago the circuit abandoned a charge plan at<br />

its Woodbridge Drive-In Theatre, Woodbridge,<br />

N. J., because the burden of collections fell<br />

on the theatre and proved too great.<br />

Now patrons of the Strand, Paramount and<br />

Oxford here can charge their admissions, but<br />

the collection job won't be the responsibility<br />

of the circuit. It will be handled by a department<br />

of the Plainfield Trust Co.. which<br />

originally extended credit only to purchasers<br />

at retail stores, through a tieup arranged by<br />

John Balmer, Reade city manager.<br />

Patrons show a bank credit card at the<br />

boxoffice and sign charge slips for the amount<br />

of the admissions, which are deposited with<br />

the bank each day. The bank credits the<br />

theatres with the cash value of the slips, less<br />

a minor service charge, and bills patrons<br />

monthly.<br />

Warner Philadelphia Zone<br />

To Hold Two-Day Meet<br />

PHILADELPHIA—Warner Theatres managers<br />

in this area will hold their annual<br />

meeting at the Bellevue-Stratford hotel<br />

October 28, 29. About 120 managers and circuit<br />

executives will attend.<br />

Ted Schlanger, Philadelphia zone manager,<br />

will preside. Harry Kalmine, president and<br />

general manager of Warner Theatres, will<br />

head a delegation from New York, including<br />

Ben Wirth. real estate head; Carl Siegel,<br />

vice-president of Warner Service Corp.; W.<br />

Stewart McDonald, assistant treasurer of<br />

Warner Pictures, and Harry Goldberg, director<br />

of advertising for Warner Theatres.<br />

A six-month Showmanship Crusade will be<br />

started.<br />

Jerry Pickman, vice-president of Paramount<br />

Distributing Corp., and Sterling Silliphant<br />

of 20th-Fox will speak.<br />

Airers Close With Snow<br />

BUFFALO—The snows arrived here last<br />

weekend and three drive-ins closed; the Skyway.<br />

Lakeshore and Niagara, and the Star,<br />

and others were expected to shutter soon.<br />

William P. Rosenow of the Skyway drive-ins<br />

drove in last Sunday night from Detroit with<br />

his family, and said he got caught in the<br />

worst snowstorm in his experience.<br />

Ben Schlanger Elected<br />

NEW YORK—Ben Schlanger of<br />

Schlanger<br />

& Hoffberg. New York architects, was elected<br />

a fellow in the Society of Motion Picture and<br />

Television Engineers at the recent convention<br />

in Wa.shington. Schlanger's award was<br />

the first of its kind given in recognition of<br />

his work in developing theatre floor sloping,<br />

theatre lighting and screen presentation and<br />

techniques.<br />

Showman Emcees at Truman Rally<br />

BUFFALO—When President Truman visited<br />

Buffalo last Thursday night to speak in the<br />

Memorial auditoruim. George H. Mackenna,<br />

general manager of Basil's Lafayette Theatre,<br />

acted as emcee for the first part of<br />

the program when the crowd was entertained<br />

by orchestras and the Buffalo Bills quartet.<br />


Wariety Tent 13 crewmen have elected Ralph<br />

W. Pries, Berlo Co. general manager, chief<br />

barker; Norman Silverman, Republic manager,<br />

first assistant; Max Gillis, Allied Artists,<br />

manager, second assistant; Benjamin Franklin<br />

Bibebm. RCA Service organization, doughguy,<br />

and Mickey Lewis. National Theatre'<br />

Supply, property master . . . Norman Shigoni<br />

escorted Bill Mauldin. the famous cartoonisti<br />

who created Willie and Joe of GI fame/<br />

around town to political rallies and guesb<br />

appearances on radio and television in behalfl<br />

of Veterans for Stevenson.<br />

Starlet Mary Castle, who has the only<br />

female role in "Eight Iron Men," was due<br />

town for guest appearances to help promote.<br />

Patricia Neal was scheduled'<br />

the picture . . .<br />

to be a guest at the Americans for Democratic<br />

Action's Ballot Box ball Saturday (25)<br />

. . . Allied Buying and Booking Service is<br />

now handling the Paxtang Theatre, Paxtang,<br />

Pa., owned and operated by Samuel Goldstein,<br />

and the Abbey Playhouse, owned and<br />

operated by Louis Cohen.<br />

. . .<br />

The Garden Drive-In in Hunlock's Creek, I<br />

Pa., is now being serviced by Milgram's Booking<br />

and Buying Service The Wynnes<br />

management has left the Allied Booking and I<br />

Buying Service to do its own booking andi<br />

buying.<br />

Leonard Hettelson has taken over the<br />

Unique Theatre from the Yaffe interests<br />

drive-ins started to shutter as<br />

cold weather hit this territory.<br />

Lucy DeVecchis, UA clerk, was married<br />

Saturday (18) to Domenic Carpani. The<br />

couple went to Florida on a honeymoon . . .<br />

Mrs. Jean Louis, UA cashier, returned from<br />

a honeymoon spent in Miami and New Orleans<br />

. Lanza's sister and his local<br />

relatives were guests of the Arcadia Theatre<br />

Wednesday (15* at the opening of "Because<br />

You're Mine."<br />

John Colder, Jam Handy representative,<br />

was on a southern trip . . Fire damaged<br />

.<br />

Connelly's drug store and luncheonette, on<br />

the northeast corner of 13th and Vine in<br />

the middle of Filmrow. Five central city<br />

. . .<br />

fire companies confined the blaze to the<br />

first floor of the three-story building<br />

The Wynne still has not picked its new<br />

manager. Abe Sunberg, who was rumored to<br />

have the inside track for the position, apparently<br />

turned it down .<br />

. . Philip Gerard.<br />

eastern publicity manager of U-I, conferred<br />

with executives of William Goldman Theatres<br />

on the world premiere of "Because of<br />

You." scheduled at the Randolph.<br />

. . .<br />

Joe Leon, U-I manager, went to Hollywood<br />

to see new product and attend studio meetings<br />

. son of Addie Gottshalk, RKO.<br />

was married . Epstein. RKO salesman,<br />

became a grandfather Variety Tent 13<br />

has pledged more than $35,000 to aid crippled<br />

children.<br />

Mike Stielel, veteran exhibitor, was ill . . .<br />

Screen Guild has resumed its original name<br />

after being known as Lippert-Screen Guild<br />

for about a year . Tait. WB<br />

a.ssistant shipper, became father of a baby<br />

girl . . . Geraldine Dynam. Jack Engel's secretary<br />

at Screen Guild, was on a vacation<br />

trip to Florida.<br />

(lit<br />

itlif<br />

M<br />

;iis<br />

III!<br />

salt<br />

HOI<br />

i|:«r<br />

i^O<br />

BOXOFFICE October 25. 1952

,<br />

Limestone.<br />

'<br />

. . . Mr.<br />

. . Report<br />

. . U.<br />

. . Roxlan<br />

. . About<br />

. .<br />

. .<br />

.<br />

. . Following<br />

. Tom<br />


[k !<br />

Henry J. Smith Dies;<br />

'^1<br />

tu<br />

«:<br />

]C<br />

Hi<br />

It<br />

len'<br />

Was Supply Dealer<br />

PITTSBUIiGH HunryJ. Smith. 74, vcternn<br />

formor theatre supply deaJer here, died<br />

October 14 at the Vetenins hospital In Asphiwall<br />

after a long Illness. He was one o( the<br />

partners In the old Hollls, Smith ti Morton<br />

Co.<br />

Known affectionately In the trade for more<br />

than 35 years as "Smltty," he Joined the T.<br />

P. Hollls firm In 1915 as a partner. Later<br />

Ed Mortln and Harvey Hollls, a brother of<br />

Tom Hollls. Joined the theatre equipment<br />

Co. All four are now dead<br />

The Hollls. Smith 4c Morton firm was sold<br />

to National Theatre Supply about ?,1 years<br />

ago. with Smith continuing In the business<br />

as a salesman. For many years he remained<br />

with the company as service manager, and he<br />

was a well-known projectionist. His last<br />

job was at the Emba.ssy in Aspinwall. which<br />

he was forced to resign when his health<br />

tailed about ten years ago.<br />

Smith was the first president of the first<br />

national Independent Theatre Supply Dealers<br />

Ass'n. He was an uncle of Mrs. Newton<br />

P. Williams, wife of the veteran branch<br />

manager for National Theatre Supply. Surviving<br />

are his wife Margaret, a daughter and<br />

two sons.<br />

iBuild at Roulette. Pa.<br />

ROULETTE. PA.—Grading has been<br />

completed<br />

and screen tower footers are placed for<br />

a new outdoor theatre near here which will<br />

be owned by Cliff Brow'n. Kane indoor exhibitor<br />

who also operates a drive-in theatre at<br />

N. Y. The new ozoner will be located<br />

between Roulette and Port Allegany in<br />

Potter county. The Grimone Bros., Emporium<br />

merchants who had proposed to construct<br />

a drive-in theatre near Keating Summit, have<br />

given up on the contemplated project.<br />

Opens Booking Office<br />

PITTSBURGH—F. D. "Dinty" Moort. former<br />

central district manager for Warner<br />

Bros. Pictures with headquarters here, has<br />

opened a film licensing and booking office<br />

on Filmrow at 70 Van Braam St.. second<br />

floor. Bernard H. Buchheit. former Manos<br />

circuit district manager, who was to have<br />

been a partner in the new setup here, withdrew.<br />

Moore states that the booking combine<br />

enterprise is entirely "on his own" and<br />

that he has no partner.<br />

Bert Wild to California<br />

BUTI^R. PA.—Bert C. Wild, after more<br />

than 13 years as manager of Warners' Butler<br />

Theatre, departed for Torrance. Calif., where<br />

his wife is seriously ill. The new Wild home<br />

will be there. His successor here l.« William<br />

Decker, a native of New Jersey, who<br />

has rejoined the Warner circuit.<br />

Complete Sound and Projection Service<br />


Gordon Gibson. Mgr.<br />

402 Millenbcrgtr St., GRint 1-4281. Pittsburgh. Pa.<br />


^nly a few theatre* In this film area have<br />

reopened so far thl.s fall and none had<br />

really good experiences. More than 100 closed<br />

theatres In the film territory remain dark .<br />

Bart Dattola, New Kensington exhibitor who<br />

has not made an appearance on P'lhnrow In<br />

several years because of Illness, .seems to be<br />

feeling like his old self again. He hopes to<br />

attend the Allied convention In Chicago November<br />

17-19 . from E^rle !.

'<br />

-<br />

,<br />

Italian Distribution<br />

To Canada, Far East<br />

NEW YORK—Canada and the far east,<br />

with the exception of Japan, as well as the<br />

U.S., will come within the jurisdiction of .'a<br />

up by<br />

new distributing CQtporation being set<br />

Italian FiIms^,_Expart. There._,wUl be a .five<br />

man board composed of three,Americans and<br />

two Itahans, according to Dr. Renato Gaulino,<br />

IFE general manager, who is chief executive<br />

of the new organization. He will return from<br />

Rome early in November to complete details.<br />

.Before his departure, Gualino said distribution<br />

personnel had been decided on and their<br />

identities will be made public soon when final<br />

papers have been signed. . He said the position,<br />

of chairman had been offered a leading<br />

Italian producer. ^<br />

, . . , ,<br />

Gualino repeated a previous statement that<br />

independent American distributors of Italian<br />

films can continue to deal directly with Italian<br />

producers for individual films, and that<br />

all IFE facilities will be available to them.<br />

Under an arrangement with ..the Motion<br />

Picture Ass'n of America, ,IFE is supported<br />

by 12H" per cent of TJ^$. major company earn-<br />

. ihgs in Italy. To date. IFE has received<br />

$2,500,0.0.0 from this soui-ce.. News that Canada<br />

Sna'most of the far east would be included in<br />

the. scope, of the new organization came as<br />

something of a surprise.<br />

Lux Films will be dissolved to make way for<br />

the new company. Plans call for establishment<br />

of from five to seven exchanges jn Icey<br />

cities to handle up to 30 films for Italianspeaking<br />

audiences ajid up to 12 films for<br />

"class" audiences. Films co-produced with<br />

German and .French producers will be included.<br />

Major films will be dubbed by a new<br />

sound' recording corporation, capitalized at<br />

$200,000, and the others vi-ill have subtitles.<br />

Music Publishers to Talk "<br />

Copyright Law Revisions<br />

iNJIW YORK—Directors of the" Music Publishers<br />

Ass'n have called a meeting o£ members<br />

for November 12 .at the Warwick hQtel<br />

to discuss revisions of the copyright law in<br />

line with action recently taken by the Geneva<br />

Universal Copyright Convention. Leonard<br />

Feist, president, said the stage has been set<br />

for'changes based on' presAit-day economics<br />

" -> • •<br />

and aesthetics.<br />

"We operate in 1952," he said, "under laws<br />

based on a 1909 dolla:r arid a 1909 culture. We<br />

are going to develop, a long-term campaign to<br />

modernize obsolete sections in the law. The<br />

conference will concentrate on aims rather<br />

than on specific means."<br />

Columbia Sets $15,000,000<br />

Financing With 3 Banks<br />

NEW YORK—Columbia Pictures Corp. has<br />

completed a deal with the Fjr.st National<br />

Bank of Bo.Ston, Bank of America~ and ;the<br />

Bank of the Manhattan Co. for a $15,000,000<br />

credit. This includes $10,000,000 in fix|*d<br />

credits and .$5,000,000 in open credits, the<br />

total to mature '^n five years, with amortization,<br />

Qf both at" the rate of 10 per cent annually.<br />

.<br />

^ -^<br />

T':ie new flnpincing replaces a credit of $12,-<br />

1)00,000 with tlie same banks set up In August<br />

19S0.<br />

42<br />

DuMont Net Up Slightly;<br />

Re-Elects Officers, Board<br />

CLIFTON, N. J.—Allen D. DuMont Laboratories<br />

reported an increase of $14,591,000 in<br />

sales and an increase of $39,000 in net profit<br />

for the 40 weeks ended October 5 at a special<br />

meeting of common stockholders Monday


'llulluwood O/licc— Suite 219 at C404 Hollywood Blvd.: Ivan Spear. We.strrn Manager<br />

jei<br />

Columbia and U-I Sign<br />

SAG TV Film Contract<br />

HOLLYWOOD— IndicrtCioiis that .it lia.^t<br />

[two major companies are clearing the way<br />

ward entering the television production<br />

Id on their own, as well as through subiary<br />

organizations, were contained in a<br />

losure by the Screen Actors Guild that<br />

lumbia and Universal are among nearly<br />

o dozen firms that have recently inked<br />

iC new SAG video film contract.<br />

Already signatories to the agreement are<br />

iScreen Gems, Columbia's TV subsidiary, and<br />

ted World Films, U-I's video unit. The<br />

G pact calls for additional payments to<br />

itors for re-use of TV subjects and for further<br />

fees in the event that films made originally<br />

for video should be given theatrical<br />

release.<br />

* * *<br />

Via mail ballot, members of the Screen<br />

Writers Guild voted 236 to 4 to ratify a contract<br />

covering scriveners employed by the<br />

Jor networks and advertising agencies on<br />

writing. The pact was negotiated by a<br />

bational television committee comprising the<br />

BWG and the Authors League of America.<br />

Another organization added its voice to the<br />

chorus of protests against the government's<br />

antitrust suit seeking to compel the major<br />

fUm companies to release 16mm versions of<br />

their features to TV and other competitive<br />

outlets when the International Brotherhood<br />

Of Teamsters, in its recent national convention<br />

here, unanimously passed a resolution<br />

condemning the federal action.<br />

At the conclave, a gold card was presented<br />

to Charles P. Skouras, president of National<br />

Theatres and Fox West Coast, honoring him<br />

for his achievements in labor-management<br />

relations.<br />

Back From Korea<br />

HOLLYWOOD—Frances Langford and Jon<br />

Hall returned from a six-week Korean tour,<br />

during which they and their unit entertained<br />

OIs in the front lines, in camps and hospitals.<br />

To Operate Harry Sherman Studios<br />

HOLLYWOOD—Active operation of the<br />

California studios, owned by the late Harry<br />

Sherman, has been taken over by Vernon<br />

Clark, a long-time Sherman associate, who recently<br />

returned from duty with the air force.<br />

Functioning as general manager of the plant,<br />

Clark plans extensive expansion and modernization<br />

of studio facilities for u.se by theatrical<br />

and TV film producers on a rental basis.<br />

Filmcraf t Starts Lensing<br />

'Small World' TV Show<br />

HOLLYWOOD—Lensing was launched by<br />

Filmcraft Productions in association with Al<br />

Gannaway, on a .scries of 39 half-hour video<br />

films, "It's a Small World." The audience<br />

participation program will be produced by<br />

Isidore Lindenbaum, Filmcraft president,<br />

with Gannaway in the starring spot.<br />

• • •<br />

Arrow Productions, the TV film unit by<br />

Leon Fromkess, has shifted from KTTV<br />

studios to Eagle Lion, where succeeding episodes<br />

in its "Ramar of the Jungle" and<br />

"King Arthur and Knights of the Round<br />

Table" series will be shot.<br />

* * *<br />

Matty Kemp has been set to produce and<br />

direct 39 half-hour subject.s for distribution<br />

by Standard Television, of which Maicus<br />

Loew II is president. Involved in the deal<br />

are "The World Is My Beat," a series of<br />

action dramas, and "Pan American Showtime",<br />

a group of musicals.<br />

Filmed Ad Actors Ask<br />

Extra Pay for Re-use<br />

HOLLYWOOD—Collective bargaining negotiations<br />

between the Screen Actors Guild and<br />

the American Ass'n of Advertising Agencies<br />

and New York producers of filmed TV commercials<br />

have been broken off and strike<br />

action is expected to be voted immediately by<br />

the SAG board of directors, its New York<br />

council and the general membership.<br />

An SAG statement said the negotiations<br />

were terminated "in the public interest" and<br />

to curb the "unlimited and repetitious televising<br />

of filmed advertisements," as well as to<br />

obtain "decent wages and working conditions<br />

for actors in these films."<br />

The SAG charged that agency and producer<br />

representatives, at a series of meetings<br />

in New York, insisted upon rights to televise<br />

filmed commercial spots "over and over again<br />

without limitation" for the actor's original<br />

fee. The SAG had proposed that one showing<br />

on a network would be allowed for the original<br />

fee and that for each additional network<br />

telecast the actor would be given added compensation—with<br />

the commercial to be permanently<br />

sidetracked after one year.<br />

A general SAG membership meeting has<br />

been scheduled for November 9 at which a<br />

strike vote will be taken.<br />

Open New Cobalt, Ida., Theatre<br />

COBALT, IDA.—W. L. Stratton of the<br />

Lyric Theatre in Challis, Ore., is opening a<br />

new theatre here, named the Cobalt Recreation<br />

Hall.<br />

Multiple-Theatre<br />

Premieres Slated<br />

HOLLYWOOD—Details ol<br />

muiliple-lhcaUe<br />

openings on four pictures, two each by Paramount<br />

and Allied ArtLsLs. have been perfected<br />

in the Las Angeles area.<br />

Paramount set "Carrie," which recently<br />

completed a prerelease engagement at the<br />

Fox Wilshlre, and "Hurricane Smith" to begin<br />

runs November 12 in .seven showcase.s— the<br />

Orpheum, Hawaii, Paradise, Crown, and three<br />

drive-ins, the Olympic. Gage and Pickwick.<br />

Likewise embracing seven theatres opening<br />

Wednesday i22), are AA's "Battle Zone"<br />

and "The Rose Bowl Story," which were<br />

booked into Warners' Hollywood. Wiltem and<br />

Huntington Park: the Palace. United Artists.<br />

Capitol and Crown.<br />

• • •<br />

Special trailers and lobby displays are being<br />

utilized by RKO in five theatres in the<br />

Los Angeles metropolitan area as advance exploitation<br />

for the Thursday (30) world premiere<br />

of "Androcles and the Lion" at the<br />

Four Star. Trailers and displays were booked<br />

into the Egyptian, Loew's State and the<br />

United Artists theatres in Pasadena. Inglewood<br />

and downtown Los Angeles.<br />

• • •<br />

"The Blazing Forest." Pine-Thomas production<br />

in Technicolor for Paramount, will be<br />

given its invitational world premiere Nov. 10<br />

in Reno. A chartered plane will transport<br />

press representatives, other guests and cast<br />

members including John Payne. Rhonda Fleming.<br />

William Demarest, Susan Morrow and<br />

Richard Arlen.<br />

Armistice Day Premiere<br />

Set by AA on 'Flat Top'<br />

HOLL'YWOOD—Allied Artists has chartered<br />

a special Santa Fe train to transport approximately<br />

100 stars, film executives and<br />

press representatives to San Diego on ArmLstice<br />

day for the world premiere of "Flat<br />

Top." The Walter Mirisch production in<br />

color, starring Sterling Hayden and Richard<br />

Carlson, will be screened aboard the aircraft<br />

carrier Princeton, following which<br />

there will be a cocktail party and buffet<br />

supper at the Officers club on North Island.<br />

To Start in December<br />

HOLLYWOOD—A December starting<br />

date<br />

has been set for "Hangtown," a western which<br />

will mark the producUonal bow of Matt<br />

Freed, former Los Angeles exhibitor and distributor.<br />

The feature will be distributed by<br />

Lippert Pictures.<br />

IBOXOFFICE October 25, 1952 43

'<br />


Barnstormers<br />

Columbia<br />

MARY CASTLE, only femme in the cost, was set<br />

for an eight-city tour to plug the Stanley Kramer<br />

production, "Eight Iron Men." Opening November<br />

22 in Hartford, Conn., she will also visit New York,<br />

Buffalo, Springfield, Boston, Philadelphia, Cincinnati<br />

and Cleveland,<br />

RKO Radio<br />

ELEANOR TODD and MARIA HART, feotured in<br />

"The Lusty Men," will appeor November 5 ot the<br />

Golden Gate Theatre in Son Francisco in conjunction<br />

with the picture's opening.<br />

Republic<br />

REX ALLEN will oppeor Thursday (30) in Anoko,<br />

Minn., called the "Holloween capital of the world,"<br />

OS grand morshol of a street parade.<br />

Blurbers<br />

RKO Radio<br />

LEONARD SHANNON, on loon from Perry Lieber's<br />

studio publicity staff, will handle the unit ossignment<br />

on Producer Sol Lesser 's "Torzan end the<br />

She-Devil."<br />

Cleffers<br />

Allied Artists<br />

EDWARD J. KAY will write and direct the score<br />

for "Timber Wolf."<br />

Columbia<br />

Score for "Serpent of the Nile" is being written<br />


Lippert Productions<br />

BERT SHEFTER was set as musical director on<br />

"The Toll Texan."<br />

Warners<br />

DIMITRI TIOMKIN is writing the musical score for<br />

"I Confess."<br />

Loonouts<br />

Metro<br />

Borrowed from Paramount, MARY MURPHY will<br />

have the romantic femme lead in Cinema Productions'<br />

"Moin Street to Broadway," the oM-stor subject<br />

being produced by Lester Cowan and directed<br />

by Toy Garnett.<br />

Meggers<br />

44<br />

20th Century-Fox<br />

"Gotling Gun," upcoming Dale Robertson starrer,<br />

will be directed for Producer Leonard Goldstein by<br />


Options<br />

Allied Artists<br />

HOWARD DUFF wos booked for the starring role<br />

in "The Roaring Crowd," outo-racing drama which<br />

William Beoudine will direct for Producer Richard<br />

Heermance.<br />


JOLLEY joined the cast of "The Star of Texas,"<br />

Wayne Morns vehicle being produced by Vincent<br />

Fennelly and directed by Thomas Carr.<br />

Columbia<br />

Cast as the principal heavy in Producer Son-. Katzman's<br />

"Sieves of Babylon" was MICHAEL AN5ARA.<br />

The Technicolor entry, starring Richard Conte and<br />

Linda Christian, is being directed by William Castle,<br />

ERNESTINE BARRIER drew a featured role. Ticketed<br />



MONTGOMERY CLIFT has been set for the starring<br />

role m "From Here to Eternity," picturization<br />

of the James Jones novel, which will be produced<br />

by Buddy Adier and directed by Fred Zinnemonn.<br />

KENNE DUNCAN and HARRY LAUTER were cast<br />

as heavies in "Pack Train."<br />

Comedienne MARY TREEN was booked for "Love<br />

Song," the Technicolor comedy starring Jane Wyman,<br />

which Alexander Hall is megging for Producer Oscar<br />

Saul.<br />

Independent<br />

Producer Benedict Bogeous inked MACDONALD<br />

CAREY to star with Teresa Wright in "A Matter<br />

of Life and Death," due for an early start with<br />

Don Siegel directing.<br />

Metro<br />

Signed to an acting ticket<br />

GERAC, young French thespian.<br />

wos JACQUES BER-<br />

Booked for "Fast Company" was ROBERT BURTON.<br />

CARA WILLIAMS was cost opposite Red Skelton<br />

in the os-yet untitled comedy being prepared for<br />

filming by Producer Edwin H. Knopf. It will be<br />

directed by Robert Z. Leonard.<br />

Paramount<br />

Handed toplines in "Adobe Walls" were MARY<br />


Cast as a warring Apache in Producer Not Holt's<br />

"Arrowhead," Technicolor western starring Charlton<br />

Heston, was JACK PALANCE.<br />

RKO Radio<br />

MARA CORDAY, model and cover-girl, will appear<br />

as a jungle beouty in "Tarzan ond the She-<br />

Devil," the Sol Lesser production starring Lex Barker<br />

and Joyce MacKenzie. Kurt Neumann is megging.<br />

TOM CONWAY was cast.<br />

BLUE KIliliON TIME—To his already lengthy list of BOXOFKICE Blue Ribbon<br />

Awards, Director Michael Curtiz, risht, added another when the National Screen<br />

ouncil selected Warners' "The Story of Will Kogers" as the best picture "for the<br />

:i.>le family" to go into release during August. The picture was produced by Robert<br />

ArHiur. At left is Will Rogers jr., flashing the famous Rogers grin a.s he receives his<br />

Blue Ribbon, honoring him for his moving characterization in the title role.<br />

Republic<br />

Cast in the tentottvely-trtled "Two Women oi<br />

Destiny" were HARRY CAREY JR., WALTER BREN-<br />


Toplining Rod Cameron, Arleen Whelon, Katy Jurado<br />

and Forrest Tucker, the historical western is being<br />

produced ond directed by Joseph Kane.<br />

EDDY WALLER, comedy relief in the Rocky Lane<br />

westerns, was given a one-year option hoist calling<br />

for his services in another four gallopers.<br />

Universal-International<br />

Handed c new seven-year contract was starlet<br />

Lori Nelson.<br />

'<br />

LORETTA YOUNG will portray o small-town news-<br />

'<br />

poperwomon in "It Happens Every Thursday,"<br />

comedy-dromo to be produced by Anton Leader and<br />

directed by Joseph Pevney.<br />

Warners<br />

Inked for a featured port in Producer Mel<br />

Shavelson's "Almo Mater" was NED GLASS. The<br />

John Wayne starrer is being directed by Michael<br />

Curtiz. Added to the cast was DOUGLAS SPENCER.<br />

CLAUDE DAUPHIN, French screen ond stage star,<br />

was signed to on exclusive contract. First assignment<br />

under the new pact will be a top role in the<br />

upcoming Kathryn Groyson storrer, "Mile. Modiste,"<br />

which David Weisbart will produce.<br />


teamed in "End of the Rainbow," musical with a<br />

western background, which Roy Del Ruth will direct<br />

for Producer Louis F. Edelman.<br />

Scripters<br />

Technically<br />

Columbia<br />

JOHN K. BUTLER IS penning "Renegade Poss,"<br />

from the novel by Peter Dowson, for Producer Kenneth<br />

Gomet.<br />

Metro<br />


teamed on "Easy to Love," Esther Williams' next<br />

Technicolor starring musical, which Joe Pasternak<br />

will produce.<br />

Story Buys<br />

Independent<br />

For packaging with Irene Dunne in ttie stellar<br />

role, Director Arthur Lubin acquired screen rights<br />

to "The Wisdom of the Serpent/' a novelette by<br />

Adelo Rogers St. Johns. A comedy, it concerns a<br />

dowdy school teacher who, through a series of unusual<br />

circumstances,<br />

glomor gal.<br />

becomes transformed into a<br />

Metro<br />

"The Nine Brides and Granny Hite," a series of<br />

short stories by Neill C. Wilson, was purchased for<br />

1953 production under the title, "The Three Brides."<br />

The comedy deals with o philosophicol hillbilly<br />

woman who advises mountoin girls on their romantic<br />

problems.<br />

"A Bullet in the Ballet," mystery novel by Caryl<br />

Brahms ond S. J . Simon, was ocquired and ossigned<br />

to Clarence Brown to produce and direct.<br />

20th Century-Fox<br />

"Aropaho Trail," an original western by Gladys<br />

Atwater and J. Robert Bren, wos purchased and assigned<br />

to Leonard Goldstein to produce.<br />

Allied Artists<br />


racing drivers, will serve as technical advisers on<br />

"The Roaring Crowd," Indianapolis speedway drama.<br />

Metro<br />

LEO VASIAN drew<br />

"Fost Company."<br />

the art director assignment on ,<br />

Paramount<br />

RAY RENNAHAN will photograph<br />

production, "Adobe Walls."<br />

the Not Holt<br />

RKO Radio<br />

Producer Sol Lesser booked<br />

"Tarzan and the She-Devil."<br />

KARL STRU5S to lens<br />

Republic<br />

"Two Women of Destiny is being photographed by<br />


Warners<br />

EDWARD CARRERE will be the art director on<br />

"The Grace Moore Story."<br />

Title Changes<br />

Paramount<br />

"Adobe Walls' to ARROWHEAD.<br />

Their Popularity Increases<br />

Always popular in Guat-emala the increase<br />

in the number of U.S. films exhibited in tha,t<br />

country during the first six months of 1952<br />

was considerable.<br />

BOXOFFICE :: October 25, 1958

Pete Smith Producing<br />

Defense Bonds Short<br />

HOLLYWOOD— A pliiK for U.S. defense<br />

bond.s l.s the theme of "Good Buy Now." it<br />

Pete Smith .short which went before the cnmera.s<br />

Wednesday c22) nt MOM. Being made<br />

at Kovernmcnt request, the brlefle feature.s<br />

Dave O'Brien and Sally Payne and Is beliiK<br />

directed by David Barclay, who collaborated<br />

with Joe Ansen on the script.<br />

« • •<br />

For the .second straight year. Paul DouRlas<br />

II and his actress-wlfc. Jan Sterling, arc planning<br />

to spend the Christmas-New Year holidays<br />

visiting GIs stationed in Korea. Currently<br />

organizing a show to take with them,<br />

they will be gone about six weeks<br />

rii East: Joseph H. Moskowltz. 20th-Fox vicepresident<br />

and lial.son between the studio and<br />

home office, trained for New York for an<br />

extended stay. He does not plan to return to<br />

his desk at the studio until after the first<br />

the year.<br />

East: After a short studio visit. Clay K.<br />

Hoke. Paramount's general manager in Australia<br />

and New Zealand, left for Gotham for<br />

buddies with George Weltner. president of<br />

Paramount International.<br />

West: David A. Liptoii. U-I vice-president<br />

In charge of advertising and publicity, checked<br />

In at the studio after ten days of parleys with<br />

the company's New York executives.<br />

*<br />

• * •<br />

East: Arch Oboler, independent producerwriter,<br />

left for Manhattan for several weeks<br />

Of business huddles with eastern associates.<br />

• • *<br />

West: Arthur Krim, president of United<br />

Artists, came in from New York for a stay<br />

of several weeks, during which he will confer<br />

with producer-members of the UA family on<br />

completed and upcoming product.<br />

• • *<br />

West: Loren Ryder. In charge of Paramount<br />

sound and technical developments,<br />

returned from a two-week eastern trip during<br />

which he attended the semiannual convention<br />

of the Society of Motion Picture and<br />

Television Engineers in Washington.<br />

• • •<br />

East: E. S. Gregg, vice-president and general<br />

manager of the Westrex Corp.. returned<br />

to his Gotham headquarters after conferences<br />

with members of the Westrex staff<br />

here.<br />

« « si<br />

West: James R. Grainger, Republic vicepresident<br />

in charge of sales and distribution,<br />

checked In from New York for parleys with<br />

President Herbert J. Yates.<br />

• • •<br />

West: Moe Kerman. president of Mutual<br />

Productions, arrived from New York for conferences<br />

with Jack Dietz and Hal E. Chester,<br />

the company's west coast executives, concerning<br />

plans for a franchise holders' conclave,<br />

to be held In Chicago early in November.<br />

of<br />

WHILE<br />

there can be no logical argument<br />

with the premlw that Hollywood's<br />

over-all public rclatlon.s arc<br />

benefited when hospitality Is extended to<br />

visiting firemen, most especially when they<br />

are the bra.ss of the film trade from another<br />

land, Clnemanla went Just a mite overboard<br />

in rolling out the red carpet In honor of<br />

the delegation of representatives of India's<br />

motion picture Industry. Here recently for<br />

a ten-day visit were four of that nation's<br />

actresses, Nargis, Surya Kumari, Arundhatl<br />

Mukherjee and BIna Rai; actors Raj Knpoor.<br />

Prem Nath and David Abraham; Chandulal<br />

Shah, producer-director and president of<br />

the Indian Motion Picture Producer.-. Ass'n:<br />

B. N. Sircar, producer-director-exhibitor; D.<br />

Subramanyam. a producer; Kekl Modi, a<br />

director exhibitor, and Mrs. Modi; M. R<br />

Archarekar. art director; B. P. Divecha. clnematographer;<br />

Mlnoo Katrak. .sound technician,<br />

and Miss Gohar.<br />

They were named by India's film trade<br />

to represent that nation's screen industry on<br />

a four-week U.S. tour at the Joint invitation<br />

of the State department and the Motion<br />

Picture Ass'n of America. And. for the latter<br />

organization. Duke Wales, executive secretary<br />

of the studio publicity directors' committee,<br />

went all-out in beating the drums on<br />

behalf of the visitors.<br />

They were welcomed— to the tune of newsreel,<br />

press, radio and TV coverage— by an<br />

assemblage of state, county and city officials<br />

and motion picture luminaries, including<br />

represental ives of the major guilds, and were<br />

lavishly entertained via banquets, receptions.<br />

teas, luncheons and studio visits. Wales, in<br />

his press communiques, included a minutelychronicled<br />

hour-by-hour itinerary as well as<br />

thumbnail biographical sketches of the visitors.<br />

Possibly the nation's showmen found interesting<br />

the detailed reports of the Hollyv.ood-loves-Indla<br />

festivities. Comes time to<br />

buy pictures, however, it seems a reasonable<br />

a.ssumption that they'll still prefer Lana<br />

Turner to Arundhatl Mukherjee.<br />

As a by-product of the Indians' invasion,<br />

and prior to their arrival, the tradepress<br />

was invited to a luncheon and briefinp session<br />

at which Hollywood brass, outlining the<br />

elaborate plans that were being formulated<br />

for the entertainment of the visitors, enthusiastically<br />

recommended that the two<br />

local daily tradepapers compile and publish<br />

"Welcome!" advertising sections in which<br />

film companies, allied industries and other<br />

interested parties would extend their greetings<br />

to the delegation.<br />

The suggestion resulted in a dozen pages<br />

of lush advertising for the liH-al periodicals.<br />

.At last reports the publishers of national<br />

tradepapers—and their respective Hollywood<br />

representatives — were undergoing intensive<br />

training in yogi.<br />

Setting something of a precedent in<br />

inter-<br />

Industry reUtlonx. Wamem recently made<br />

the facilltlei of ItA Burbank studio available<br />

for a we.st coaxt huddle attended b> some<br />

1,500 Lincoln-Mercury dealers and Miie^imen<br />

and the car company's big wheel, BenMn<br />

Ford. Entertainment Included luncheon on<br />

a .sound stage, followed by a talent .ihow<br />

featuring a segment of the .

i<br />

j^M<br />

'<br />

Final Manager Group at U-l Studio<br />

THE INSrOE STORY—When U-I recently hosted prize-winning branch managers<br />

of a sales contest by bringing them to Hollywood, a "must" visit was to the<br />

cartoon studios of Walter Lantz, who produces the Woody Woodpecker series for<br />

U-I release. Here Lantz, via a story-board, tells the wives of C. Reardon, New Haven;<br />

L. R. Berman. Chicago; Mayer H. Monsky, Denver, and Lou Levy, Des Moines, how<br />

the animated subjects are fabricated.<br />

HOLLYWOOD—The third and final group<br />

of Universal branch managers aiTived at the<br />

studio Monday (20) for conferences with<br />

studio executives on current conditions in<br />

their territories and for a first-hand view<br />

of the new Universal-International product<br />

and production activities.<br />

The 11 branch managers are: Joseph Leon<br />

from Philadelphia: Dave Miller, Buffalo: Ben<br />

Robins, Detroit; Samuel Oshry. Indianapolis:<br />

Wilham Blum, Cincinnati; Charles Hudgens,<br />

Oklahoma City; David Goldman, Milwaukee;<br />

Leroy J. Miller, Minneapolis: Abe Swerdlow,<br />

Los Angeles; Arthur Greenfield, Seattle, and<br />

Ernest J. Piro, Portland.<br />

Participating in the conferences were: Milton<br />

R. Rackmil, president; N. J. Blumberg,<br />

chairman of the board; William Goetz. in<br />

charge of production; Edward Muhl, vicepre.sident<br />

and general manager of the .studio.<br />

and David A. Lipton, vice-president in charge<br />

of advertising and publicity. Charles J. Feldman,<br />

general sales manager, and Alfred E.<br />

Daff, executive vice-president, participated<br />

in the other two studio sessions for 21 other<br />

branch managers.<br />

Commenting on the branch managers' studio<br />

meetings, Peldman said: "The 32 branch<br />

managers will have had the opportunity to<br />

discuss in light of their own territorial experience,<br />

such vital production matters as<br />

the types of pictures to be made, casting and<br />

titles and, at the same time, become<br />

acquainted with and get an insight into the<br />

problems of production and studio operation.<br />

This exchange of information and experience<br />

on the branch level is an extension<br />

of our company's policy of a close working<br />

coordination between production and distribution."<br />

Kroger Babb Marks<br />

Million Air Miles<br />

HOLLYWOOD — With his<br />

three-millionthf]<br />

air mile safely behind him. showman Krog(<br />

Babb. president of Hallmark Productions, ar-n]<br />

rived here Friday (24) from Honolulu byj<br />

United Airlines and after a few hours boarded-i<br />

his private plane for Pittsburgh and Philadelphia.<br />

Babb was guest of honor at a midnight<br />

champagne party over the mid-Pacific<br />

as he logged his 3,000,000th mile of air<br />

travel, covering a period of 30 years.<br />

The Ohio-born showman began flying in<br />

1922 as a high school-age publicist for a<br />

flying circus. He held a private pilot'.s licensi<br />

for several years before employing his own<br />

private pilots. Babb has flown to 56 nations'<br />

and across most of the earth's oceans and<br />

seas. His longest continuous trip was a<br />

56,000-mile jaunt in 1950 which took him<br />

around the world as well as to Christ Church,<br />

New Zealand, near the South Pole and to<br />

Oslo, Norway, near the North Pole.<br />

Babb smiled when one reporter inquired<br />

about business in Honolulu. His film "Mom<br />

and Dad" is currently breaking all records<br />

on the islands, he said. The Hallmark head<br />

said he has no plans for immediate production<br />

but that he had picked up half-a-dozen<br />

more good exploitation story ideas, from<br />

showmen in Honolulu.<br />

He explained his views on fall and winter<br />

business thus: "Where you find a showman<br />

running a theatre and with sufficient budget<br />

to actually get out and sell his programs,<br />

you'll always find good business. Better pictures<br />

aren't the answer to the $64 question.<br />

They've had better-than-the-best pictures<br />

now in a continuous string for nearly two<br />

years and yet every day I'm in theatres<br />

playing the big ones to more empty seats<br />

than full ones.<br />

"I've screamed my lungs out trying to<br />

preach you gotta tell 'em to sell 'em, but so<br />

many defy this thinking that I was about<br />

to question it myself."<br />

Babb said he has been out on the road<br />

the past few months doing local exploitation<br />

campaigns on Hallmark's pictures just to reassure<br />

himself there is still plenty of business<br />

if you spend the necessary money and<br />

put forth the necessary effort to go out<br />

and get it.<br />

am<br />

Suburban House Dark<br />

LOS ANGELES—Difficulties in obtaining<br />

product and other factors led to the shuttering<br />

of the La Tijera Theatre, 1.500-seat de<br />

luxe showcase in the Westchester district, by<br />

Griftfith-Coleman, Inc. The theatre, with W.<br />

J. Kupper jr. as general manager, opened<br />

early in 1949. Still pending on its behalf is<br />

a $1,317,000 antitrust suit filed against a majority<br />

of distributors, charging the house was<br />

unable to secure a first run zoning.<br />

We<br />

have the<br />

Sft*fi^. for<br />

YOUR<br />

1 *w4iunt oa ua lor Quick Action)<br />


Ou( wld« ctmlacU viih .<br />


^201 F ine Arti BIdi. Portland 5. Ortoon<br />

Edward Powell Is Elected<br />

HOLLYWOOD—Edward B. Powell has been<br />

elected chairman of the music branch of the<br />

Academy of Motion Picture Arts and Sciences<br />

for the coming year. Members of his executive<br />

committee include Johnny Green, Louis Lipstone,<br />

Daniele Amfitheatrof, Herschel Burke<br />

Gilbert, Ned Washington, Victor Young,<br />

Charles Wolcott and Jay Livingston.<br />

Aid Clothing Drive at Theatre<br />

BILLINGS, MONT.— About 1.400 Billings<br />

youngsters made a big success of the Optimist<br />

club's recent show at the Fox Theatre to<br />

obtain clothing for needy children. The<br />

youngsters, all carrying wrapped bundles of<br />

clothing, lined up in front of the theatre<br />

before 9 a. m. The take was estimated as<br />

large as last year when more than 8,000<br />

pieces of clothing were collected.<br />

Earl Boles Succumbs<br />

CRESCENT CITY, CALIF.—Earl Boles, an<br />

exhibitor in this area for 15 years, died recently<br />

in a San Fi'ancisco ho.spital from a<br />

heart ailment. He built and operated the<br />

Mecca Theatre here for five years. He also<br />

operated the Pit Theatre here at the time<br />

of his death. He is survived by his wife and<br />

two sons.<br />

Oppose Proposed New Ozoner<br />

SEATTLE — King county fire protection<br />

district 41 has filed a suit to cause the board<br />

of King county commissioners to rescind its<br />

approval of a rezone petition that would<br />

permit a drive-in at North Seattle Airpark.<br />

The district declared that automobiles leaving<br />

the proposed 1,900-car airer would clog the<br />

two-lane highway, blocking it for emergency<br />

vehicles and impeding fire fighting operations.<br />

Another hearing has been set for<br />

October 23.<br />

46 BOXOFFICE :: October 25, 1952 ligj,

I<br />

. . . Emmet<br />

. . Lester<br />

. . Mr.<br />

. . . Jimmy<br />

. . Henry<br />

Canadian TV Ready;<br />

Montreal Area Good<br />

From Canadian Edition<br />

MONTREAL— A network of 12 television<br />

reliiy stations which will enable viewers In<br />

Montreal. Ottawa and Toronto to pick up pro-<br />

Krams from all three cities Is now being built,<br />

CBC officials said here. The hookup .'hould<br />

be completed by next summer by Bell Telephone<br />

Co.<br />

The relay system will give local viewers in<br />

each city a choice of proRrams Instead of<br />

llmitlnR them to local productions. Without<br />

relay station hookups local viewers should<br />

get good reception In an 80-mlle area from<br />

Montreal's transmitters. This reception Is<br />

,sald<br />

to be of a wider range than In many U.S,<br />

areas. Montreal Is on the best television<br />

channel and is not getting the electrical interference<br />

experienced In some U.S, regions.<br />

Montreal's television station, meanwhile,<br />

has now gone into busines,s officially.<br />

DENVER<br />

Tjornie McCarthy, former Llppert manager<br />

at Kansas City, has returned to Denver,<br />

this time as manager for Realart here and<br />

in Salt Lake City. This makes the third<br />

exchange McCarthy has managed hers, hav-<br />

. . .<br />

ing previou.'ily managed the RKO and later<br />

UA exchanges. He succeeds Don Hammer,<br />

who sold his interests in the franchises<br />

Back from the Paramount sales meeting<br />

were Jim Ricketts. manager: Gene Vitale.<br />

head booker; Pete Hayes, publicity, and salesmen<br />

Paul Allmeyer, John Vos and John<br />

Thomas.<br />

H. M. McLaren, president of Western Service<br />

& Supply, went deer hunting, but not<br />

with the usual gun. He took only his motion<br />

picture camera.<br />

Lynn Fctz,<br />

manager of the Denver Inspection<br />

& Shipping bureau, was vacationing<br />

. . . M. R. Austin. UA manager, became<br />

lather of a six-pound son named Gregg . . .<br />

Exhibitors seen on Filmrow included Mr. and<br />

Mrs. Fred Hall, Akron: Charles Allum, Laramie,<br />

Wyo.: George Allan sr.. North Platte,<br />

Neb., and Mr. and Mrs. H. L. Boner. Guernsey,<br />

Wyo.<br />

Films Viewed for Suitability<br />

Films in Iceland are viewed solely for their<br />

suitability for children and are classified for<br />

children under 12, under 14 and under 16.<br />


. . . Burglar'i broke<br />

T iiurrn Uacull. Humphrey Bocurt ant! Robert<br />

Ryan attended the big Democratic rally<br />

here for Governor Steven.ion. The slats also<br />

appeared at the open ulr rally for the United<br />

Cru.sade at Union .square<br />

into the Enean Drive-In on California avenue<br />

outside of Pittsburg, forced open the .safe<br />

and escaped with $2,021. Tony Enea, owner<br />

of the theatre, .said he clascd the office at 11<br />

. . .<br />

p. m., leaving the weekend receipts In the<br />

safe. A Janitor discovered the burglary<br />

Lex Barker, better known as Tarzan, was an<br />

up-valley visitor . . . Lol.s Jean Prather, who<br />

has been employed by the Sea-Vue Theatre<br />

since It opened In May 1951, has been named<br />

relief manager by Hal Honore, manager.<br />

Walker Peck was engaged as a staff member.<br />

Mendocino county's International family,<br />

the 12 foster children of the Rev. Carl and<br />

Mrs. Helen Do.ss of Boonville. were In the<br />

news again when Mrs. Do.ss appeared in<br />

court to report an offer of $20,000 In payment<br />

to her for film right to a book, "The More<br />

the Merrier," she is now writing about her<br />

children. She plans to set aside a portion<br />

of the royalties for the education of the<br />

.<br />

children, and desired the court have full<br />

knowledge and sanction the business contracts.<br />

Stanley Kramer, producer, is the<br />

buyer named on the contracts. and<br />

Mrs. Bob McNeil left on the Lurline for<br />

K. K. Chang, Royal Amusements,<br />

Honolulu . . .<br />

was here on a visit, and left for Los<br />

Angeles to visit Lou Rosen before returning<br />

to Honolulu.<br />

. . Visitors on the<br />

Herb Jack of the Kroehler Co., was in town<br />

from his Los Angeles headquarters . . .<br />

Kaufman, Geneva Drive-In, was on the<br />

Bob<br />

Row<br />

. . . Bill Nabhan. Foothill Theatre, Oakland,<br />

started a di.sh promotion .<br />

Row included Bill Wagner, Stam Theatres.<br />

Antioch. Bruno Vecchiarilli. Monte Vista.<br />

Mount View: Mr. and Mrs. Harry Weaverling.<br />

Rio. Rodeo, and Norman Goodin,<br />

Chabot, Castro Valley. Goodin was recently<br />

discharged from the hospital following<br />

an operation.<br />

. . .<br />

. . . Harry<br />

John Ferreira has started a new promomotion<br />

at his Victory theatre, Benicia<br />

Lucille Potter, AA inspector, was vacationing<br />

Cannon, former Filmrower, is<br />

recuperating after an operation<br />

Hayashino was in from his Lincoln theatre.<br />

Stockton . Fazekas was up from his<br />

Lyric in San Jose, and Paul Catalana, El<br />

Rancho Drive-In, San Jose, was also a Rowvisitor.<br />

WB A 'iiitilng nt home .<br />

Norman<br />

Moray, nhort subject .%ttle.s munager (or<br />

Warners, wa« In the local office (rem his<br />

New York heaUquarten Joe Hanlcy. o(-<br />

returned<br />

flce mBna«er at Wuriirr Bros .<br />

(rem New York<br />

Al fhUropotll, U-I •ale'-man. Wii. in i.ori-fl<br />

at a Kiila party at the exchange ;i .< (^dwell<br />

gesture to him. He lc(t to go into the<br />

army. Taking over hla .spot Is Phil Stanton<br />

Stalnton Ls back affair with<br />

Golden State circuit— In the real estate department<br />

. R*»ch, controller with<br />

Golden State, resigned and Is now associated<br />

with the Westslde circuit. John Beney<br />

has filled the post vacated by Resch.<br />

Anne Belfer, publicist (or North Coast, and<br />

district manager Graham KLslingbury. with<br />

the assistance o( U-I's publicist Mike Vogel.<br />

handed out a terridc campaign on thi- opening<br />

of Willie and Joe "Back at the Front " at<br />

the Orpheum Theatre. Sgt. Herbert E. Baxter.<br />

San Diego, and Pvt. Francis S. Raynowska<br />

o( Methuen, Mass., Korean veterans who<br />

debarked at Ft. Mason, delayed their Journey<br />

home in order to spend a 24-hour "guest day"<br />

a-s suggested by the film. The boys had dinner<br />

at a famous local restaurant, were welcomed<br />

by star Penny Singleton in the Venetian<br />

room of the Fairmount hotel and were<br />

guests over night at the St. Franci.s. They<br />

had breakfast in bed, lunched at the Top of<br />

the Mark and the rest of the day, .

— 1<br />

. . . Booking-buying<br />


Qmong southland visitors were John Balaban<br />

of the Balaban & Katz interests in<br />

Chicago and Nate Piatt, who is in charge of<br />

stage productions for the circuit . . Claude<br />

.<br />

Morris, .'^ales executive for David O. Selznick,<br />

planed out for New York to establish<br />

his headquarters at the Selznick Releasing<br />

Must Sell<br />

Theatre to Be Wrecked<br />


Ellis & Mason, San Francisco<br />

All Equipment Must Be Sold at Once<br />

2,000 Seats, including Rocking Chair Loges,<br />

Chondeliers, Stoge Lights, Squared Lighting<br />

Ponel (4 years old), 2 Simplex Motion Picture<br />

Machines, 2<br />

Brenkert Lamp Houses, complete<br />

with Lenses, Electric Cabinet Rewind, Rheostats,<br />

Western Electric Wide Range Sound<br />

System complete with Soundheads, 2 Western<br />

Elecric Horns and Speakers and Wiring, Lobby<br />

Furniture, Steel Lockers, Plumbing Fixtures,<br />

Fire Hose, Exit Doors, Front Entrance Doors,<br />

Marquee, Neon Signs, Office Equipment, Stage<br />

Equipment, Heating and Cooling System,<br />

Vacuum System, Exhaust Fans, Fire Escapes,<br />

Roilings, Exit Lights, Mirrors, etc.<br />

This is completely Modern Theatre<br />

one of San Francisco's Finest. Immediate<br />

action necessary.<br />

Phone - Wire - Write for Further Information<br />

Cleveland Wrecking Co.<br />

2800 Third St., Son Francisco, Valencia 4-141<br />

Building now open for inspection<br />

Back on the job<br />

Organization offices . . .<br />

after a bout with the virus is Floee Ridgeway,<br />

bookers stenographer in the Warner branch.<br />

Saul Mohi, veteran of the exhibition field<br />

here, has taken over the Lankershim Theatre<br />

in North Hollywood from Phil Isley & Associates,<br />

which now is actively operating<br />

two local theatres, the Picwood and Meralta<br />

.<br />

visitors on the Row included<br />

Dode Samuels, Carlsbad, Carlsbad;<br />

Mose Hernandez, operator of the Royal in<br />

Guadalupe, and Joe Markowitz, up from<br />

Encinitas Here for huddles with his<br />

partner,<br />

.<br />

B.<br />

.<br />

J. Leavitt, was W. B. Wickersham<br />

of the Silver Dollar Drive-In in Phoenix.<br />

Mrs. Sam "Dorothy" Berger tossed a surprise<br />

birthday party for Sam of the Berger<br />

Electric Co., which was attended by some 20<br />

Les Abbott of the B. F. Shearer<br />

friends . . .<br />

Co. checked in from Death Valley, where his<br />

. . Off to<br />

firm is installing new drapes, carpeting, etc.,<br />

in the famed Furnace Creek inn .<br />

Phoenix on business went Cliff Harris,<br />

Monogram salesman.<br />

Healthwise it seems to be a rugged period<br />

for circuit film buyers. Tom Quinn of the<br />

Vinnicof chain is at the Huntington hospital<br />

and Leland Allen of Pacific Drive-Ins is at<br />

the Good Samaritan, both recuperating after<br />

recent operations ... On holiday is Jenny<br />

Pence, Warner contract clerk . . . Bill Srere<br />

of the Metzger-Srere chain and his wife<br />

took off for New York on a combined business-pleasure<br />

jaunt . . . Herb Turpie, Manley<br />

Popcorn's western division chief, pulled out<br />

for Seattle, while salesman Jim Worsley left<br />

for Ai'izona and Dale Clark checked out on<br />

his yearly vacation.<br />

A baby daughter named Sherry was born<br />

. .<br />

to Dan Rochin, manager of Fox West Coast's<br />

Bruin in Westwood . Among Filmrow visitors<br />

were Judge LeRoy Pawley, operator of<br />

the Desert Theatre in Indio, and Al Galston,<br />

partner of Jay Sutton in the operation of the<br />

Hawaii in Hollywood.<br />

Autry's KNOG to Join CBS<br />

NOGALES, ARIZ.—Station KNOG. of<br />

which Gene Autry is the principal dwner,<br />

will become a CBS affiliate November 2.<br />

The station is operated by the Pueblo Broadcasting<br />

Co., of which H. C. Tovre is president.<br />



825 Van Brunt Blvd., Kansas City 24, Mo.<br />

Please enter my subscription to<br />

BOXOFTICE, 52 issues per year (13 of which contain<br />

The MODERN THEATRE Section).<br />

D $3.00 FOR 1 YEAR Q $5.00 FOR 2 YEARS D $7-00 FOR 3 YEARS<br />

n Remittance Enclosed D Send Invoice<br />


L. H. Marcus Will Open<br />

Salt Lake Art House<br />

SALT LAKE CITY—The name of<br />

Marcus<br />

figures in Salt Lake City theatre business<br />

again. L. Howard Marcus, son of the late<br />

Louis H. Marcus, former Salt Lake City<br />

mayor and showman, is heading a corporation<br />

which will lease a theatre where foreign<br />

and domestic art films will be shown. The<br />

Tower Corp., with Marcus as president, will<br />

lease and operate the Tower, one of Salt<br />

Lake's oldest neighborhood houses, which recently<br />

was remodeled and redecorated into<br />

one of the most attractive showhouses in<br />

the city.<br />

In connection with the .showing of art<br />

films, the Tower will sponsor art exhibits<br />

at the showhouse. Refreshments will be<br />

served free in the lobby, and no popcorn<br />

will be sold in the theatre, Marcus said.<br />

The policy will be single features only.<br />

There will be one show Monday through<br />

Thursday, two shows each evening on Friday<br />

and Saturday, and a matinee and evening<br />

performance on Sunday. Special prices will<br />

be available to all high school and college<br />

students, public school teachers and members<br />

of the faculties of colleges and universities<br />

in the state on presentation of proper identification.<br />

Students will be employed as staff<br />

members whenever possible, Marcus said. The<br />

theatre is expected to open October 29.<br />

Marcus's father owned and operated theatres<br />

in Salt Lake City prior to the organization<br />

of circuits here. He also built the<br />

structures where film exchanges are now<br />

housed. Young Marcus is a graduate of<br />

Stanford university. He has been identified<br />

with the advertising business, the Utah<br />

Symphony orchestra and various civic and<br />

philanthropic organizations.<br />

Spends Day in Theatre<br />

PORTLAND—One Century News Theatre<br />

customer here believes in getting his money's<br />

worth. The patron arrived at the theatre<br />

when it opened at 9:30 a. m. He stopped off<br />

at the television lounge where he watched a<br />

world series game until noon. Then he viewed<br />

the regular program of shorts and newsreels.<br />

At 1:30 p. m. he went back to the television<br />

room where he remained until 5 p. m., viewing<br />

the football game.<br />

Screen Role for Cowboy Pete Crump<br />

WOLF CREEK, MONT.—Pete Crump, a<br />

Wolf Creek cowboy, who has become a top<br />

rodeo hand, is in the film, "Bronco Buster."<br />

Crump is one of the featured rodeo riders<br />

in the Technicolor picture. A native of the<br />

Wolf Creek area, he attended Helena schools<br />

and lived at the YMCA.<br />


Selling theatres is our business. Live<br />

organization, quick results. When others<br />

fail, give us a try, past record of sales<br />

is our proof.<br />

0><br />

u«><br />

VM<br />


TOWN<br />

NAME<br />

STATE..<br />



Inquiries Answered Immediately<br />

FRED B. LUDWIG, Realtor<br />

5711 E. Burnsidc * Portland 15, Oregon<br />

I<br />

48<br />

BOXOFFICE October 25, 1952

. . Top<br />

. . "The<br />

on?<br />

edii<br />

Tr-<br />

3<br />

^<br />

'Kilimanjoro' Earns High 300 Score<br />

At Frisco; Ivanhoe' Holds LA Lead<br />

SKATTLK- •TlR- Snows ol Klllmaiijiiio"<br />

played lit tlu- Fifth Avenue at roadshow<br />

prices and took the bulk of downtown first<br />

run business, grossInK 300 per cent In Its<br />

nrst week, "The Quiet Man" came In second<br />

with 125 In Its bow at the Orphcum.<br />

(Avcrooe ii 100)<br />

Blue Moujc— H«ll«oU (LP), Th» JungI* (LP), 2nd<br />

Yvk<br />

Coliici.m A»«lflnm«B»—Porli (Col): Flghllna Roti<br />

of Tobiuk lIRO)<br />

fifth Avenue The Snows of Killmon|oro<br />

(20th-Fo«)<br />

300<br />

.bcrly— My Mon ond I iMGM); Troplcol Moot<br />

Wovo (Rep) 50<br />

'.(uiic Bon Tho Wild Heart (RKO) 50<br />

Hall Tho Crimion Plrolo (WB) 90<br />

>, ompiui- all oil i-i llr^t<br />

run oKcrlnR.s with a rich 225 per cent.<br />

Beverly Canon O. Henry's Full House '20tti-Fox),<br />

5th wk<br />

90<br />

Downtown, Hollywood Paromouni\ Ivonhoo<br />

(MGM), 2nd wk<br />

225<br />

Egyptian, State—Bocouto You're Mine (MGM),<br />

3rd wk<br />

80<br />

Fox Wilshirc, United Artists — The Quiol Man<br />

(Rep), advanced prices 3rd wk ,90<br />

Hawaii, Riolto Monkoy Buslnost (20tti Fo>), 3rd<br />

wk 75<br />

Hillstrect, Pontages, El Rev— Bock at the Front<br />

(U-l), Bonio Goas to Collago (U-l) 90<br />

Los Angeles, Chinese, Ritz The Thlo» (UA)....I35<br />

Orphcum, Vogue, Loyola, Roxy (Glendolo), Goge<br />

Dnvc-ln, Olympic, Drive-ln, El Monte Drive-In<br />

Somebody Lovet Mo (Para) 115<br />

Warners Downtown, Beverly Tho Miracle of Our<br />

Lady of Fotlmo (WB), 3rd wk 90<br />

Warners Hollywood, Wiltern Beware My Lovoly<br />

(RKO), Army Bound (AA) 90<br />

'Mine' Rates 175 Per Cent<br />

In Denver Opening<br />

DENVER— "BiCMUsp You're Mine" pl'.ed up<br />

the week'.s best ^ros.s iit the Broadway, where<br />

it was held. "Monkey Busine.ssi" at the Denver<br />

and Esquire was good for 150 per cent.<br />

Aloddin, Tobor. Webber— Hellgofe (LP); Th«<br />

Jungle (LP) 125<br />

Broadway Because You're Mine IMGM) 175<br />

Denhom Caribbean (Para) 70<br />

Denver, Esqutrc Monkey Business (20th-Fox), Tho<br />

Roins Came (20th-Fox), reissue 150<br />

Orphcum Ivanhoe (MGM), 3rd wk 90<br />

Paramount Way of o Goucho (20th-Fox); Linda<br />

Be Good (Rcalort) 110<br />

Riolto Without Worning (UA); Thunder Trail<br />

(Favorite), reissue 100<br />

World Medium (Lopert), 2nd wk 75<br />

'The Ring' Punches Hcird<br />

With 140 in San Francisco<br />

SAN FRANCISCO—Tops for a rather quiet<br />

week, "The Ring" broke out with 140 per<br />

cent at the United Artists. Second spot<br />

honors were split three ways with three<br />

houses rating 120 per cent.<br />

Fox— Monkey Business i20th-Fox), Sea Tiger iAA).120<br />

Golden Gate Sudden Fear tRKO) 120<br />

Loews Worfield The Merry Widow (MGM), 2nd<br />

wk 100<br />

Orpheum Yankee Buccaneer (U-l) 90<br />

Paromount—The Crimson Pirate (WB), 2nd wk...100<br />

St. Francis The Mirocle of Fatima (WB), 2nd<br />

wk 120<br />

United Artists The Ring (UA) 140<br />

Improve Idaho Falls Paramount<br />

IDAHO FALLS. IDA.—Work has begun<br />

remodeling job on the Para-<br />

on the $100,000<br />

mount Theatre here, according to Mansiger<br />

Irwin Simpson. Work was started on the<br />

balcony and restrooms, and later work will<br />

be done on the building entrance and interior<br />

decorating. More space between seats,<br />

and a new marquee are included in the plans.<br />

Matinees will be discontinued except on Saturday<br />

and Sunday. The house will close<br />

down entirely about two weeks before the job<br />

is completed. November 8 has been set as<br />

tentative completion date.<br />

E. A. Prinz, 80, Dies at Macon, Mo.<br />

MACON, MO.—E. A. Prinz, 80, father of<br />

Leroy and Edward Pi-inz, motion picture<br />

choreographers, died recently at a hospital<br />

here. He had conducted a dancing academy<br />

for 59 years before poor health forced him<br />

to retire in 1950. The elder Prinz was one<br />

of the best known resident.s of St. Joseph<br />

and it's estimated that 60,000 youngsters<br />

learned dancing and etiquette from him. He<br />

was a frequent visitor to Hollywood and had<br />

a wide variety of acquaintances. He maintained<br />

to the last his champion.ship of the<br />

waltz.<br />

Tele Lounge Installed<br />

At Newsreel Theatre<br />

POltTLAND T»ic 20th Century Ne'vs Theitre.<br />

oiK-riilcd here by Prank Brcall and<br />

\I.irUn I-'()>ltr. has Irwlalled t«lcvl>.lon (*t*<br />

in what l» now called the Television lounge.<br />

World ncrlCJi bull Kame.s, broadcuAt over<br />

KPTV, the new UHF station In Portland,<br />

were uvullablc to palron.i. The room ha.^ a<br />

capacity of 40 pcr^oa^<br />

Brcall, former manuKcr of the Hamrlck-<br />

Evergreen Newsreel, now the Roxy opcrat«d<br />

by John Hamrlck, and Foster, who alio manages<br />

the city'.s only art theatre, the Oulld.<br />

are making plaas to Install blg-.screen television<br />

to be u.sed In connection with a 50-<br />

mlnute newsreel program.<br />

The theatre, formerly the Century, located<br />

In the banking dUtrlct, l.s now the only news<br />

hou.se In Portland. Breall reports buslne.vs<br />

brisk during both day and night performances.<br />

The theatre open.s at II a. m dally<br />

and closes at 11:30 p. m. The Saturday and<br />

Sunday .schedule Is similar.<br />


paramount Manager Henry Housteln, Walt<br />

Thayer, booker; John Kent, .salesman:<br />

Dave Dunkle, eastern Washington repre-<br />

.sentative, and Walter Hoffman, publicity director,<br />

left Seattle Monday i20i for an allweek<br />

west coast Paramount sales meeting at<br />

the Pairmount hotel in San FrancLsco . . .<br />

T. Bidwell McCormlck has been transferred<br />

from the St. Louis office to replace Allen<br />

Wieder as exploitation representative for<br />

RKO. Welder is vacationing In Los Angeles.<br />

.<br />

.<br />

Arthur Greenfield, Universal manager,<br />

made a short trip to the studio In Hollywood<br />

drawing card Danny Kaye<br />

will play at the Paramount with his International<br />

Variety show Nov. 5-9 .. . Reported<br />

doing big business are "The Snows of Kilimanjaro"<br />

at the Fifth Avenue and "Ivanhoe"<br />

at the Music Hall Country Girl"<br />

opens at the Metropolitan Tuesday night,<br />

(281 for a short run through November 2,<br />

bringing with it film stars Robert Young,<br />

Dane Clark and Nancy Kelly.<br />

. . .<br />

"Because You're Mine" will be the next attraction<br />

Jeanette Mac-<br />

at the Music Hall . . . Donald will be in town October 30 for a onenight<br />

concert at the Civic auditorium . . .<br />

Many FMlmrow executives are on the yearly<br />

tramp among northwest hills after deer<br />

Row visitors included Frank Klein. Lynden:<br />

Larry King, education director, booking for<br />

the reformatory at Moru-oe: Chris Poulsen.<br />

Denali. Anchorage, and Mr. and Mrs. L. A.<br />

Gillespie from Okanogan, who were in for<br />

the homecoming game.<br />

RCA Signs to Service 27 Theatres<br />

KANSAS CITY—E. D. Van Duyne. district<br />

manager for RCA Service Co.. announced<br />

this week that his company had signed service<br />

contracts with Albuquerque Elxhibitors.<br />

Inc., and with the Cooper Foundation Theatres,<br />

with headquarters in Denver. Frank<br />

Pelaso signed for the 11 Albuquerque houses,<br />

and Pat McGee inked the contract for the<br />

16 Cooper theatres. Don Da\-ls Is the RCA<br />

Theatre district manager.<br />


. .<br />

. . Ernie<br />

'<br />

i<br />

•«•««••«•••****"**"*****"**'**'<br />


for<br />

BUREAU<br />





825 Van Brunt Blvd.<br />

Kansas City 24, Mo.<br />

Gentlemen:<br />

10-25-52<br />

Please enroll us in your RESEARCH BUREAU<br />

to receive iniormation regularly, as released, on<br />

the following subjects for Theatre Planning:<br />

D Acoustics D Lighting Fixtures<br />

n Air Conditioning Plumbing Fixtures<br />

n Architectural Service Q Projectors<br />

n "Black" LighHng q Projection Lamps<br />

D Building Material<br />

^ Seating<br />

n Carpets<br />

G Coin Machines<br />

Q Complete Remodeling<br />

D Decorating<br />

D Drink Dispensers<br />

n Signs and Marquees<br />

D Sound Equipment<br />

Television<br />

D Theatre Fronts<br />

n Drive-In Equipment Q Vending Equipment<br />

D Other Subjects<br />

Theatre<br />

Seating Capacity<br />

Address<br />

Cily .<br />

State<br />

icined<br />

j.i ruply cards for your further convenience<br />

ly irformaHon are provided In The MODERN<br />


Welfare Fund Planned<br />

For Industry Needy<br />

ST. LOUIS— Pliin.s for the formation of «<br />

pcrmiinent welfare fund for men and women<br />

connected with the entertainment field,<br />

including all branches of the motion picture<br />

business, were discussed at a mecllnR In the<br />

Paramount screenlnR room Friday i24i.<br />

At a similar meetlns October 17. film Industry<br />

representatives agreed that such a<br />

fund Is needed and pointed out several cases<br />

111 which film workers have had their personal<br />

savings wiped out by prolonged and<br />

costly Illnesses.<br />

That meeting named a temporary comttee<br />

to consider the possibilities of such a<br />

d. The committee members are: Tom<br />

oomcr. Belleville, president of Motion Plce<br />

Theatre Owners of St. Louis, Eastern<br />

Missouri and Southern Illinois: Betty Wendt.<br />

business agent film exchange employes Local<br />

Bl; Leroy Upton, president, stage hands<br />

Local 8: Ed Butler, ticket sellers: Harry<br />

lyeager, motion picture camera men: Tony<br />

Blust, president, operators local 143: Lou Lavatta,<br />

business agent, ushers union: James<br />

Gately, business agent, film exchange employes<br />

local Fl: F. J. Lee, manager. United<br />

Artists, for the film exchange managers:<br />

George Ware, St. Louis Loge of the Colosseum<br />

of<br />

Motion Picture Salesmen, and Marcella<br />

Devinney and Marjorie Glynn, both<br />

with Republic, temporary secretaries.<br />

Others who attended the October 17 preliminary<br />

meeting were Lester Kropp and<br />

Paul Krueger, co-general managers. Fred<br />

Wehrenberg Theatres: Hai-vard O'Laughlin.<br />

business agent, operators Local 143: Charley<br />

Goldman and Spero Karides. both of St.<br />

Louis, and A. B. Magarian. East St Louis<br />

111., theatre owners: Myra Stroud, managing<br />

secretary. MPTO: Herb Washburn. National<br />

Screen Service: Arch Hosier. St. Louis Theater<br />

Supply Co., and Paul McCarty, McCarty<br />

Tlieatre Supply Co.<br />

Dezel in Souvaine Deal<br />

CHICAGO— Albert Dezel Productions has<br />

closed a deal with Harry Thomas, representing<br />

Souvaine Selective Pictures, for handling<br />

Souvaine distribution in Detroit, Chicago and<br />

Milwaukee.<br />

Spain has 4.500 motion picture theatres with<br />

a seating capacity of about 2,300.000.<br />

St, Louis Variety Tent 4 Considers<br />

Program to Build Up Interest<br />

ST. LOUIS^ A potential proKrain lor ttuenllvenment<br />

of Variety Tent 4 here wa.s prescribed<br />

by Jack Bcrcsin of Philadelphia, International<br />

chief barker, at a Variety luncheon<br />

In the Chase club Wednesday (15).<br />

"Decide on the charity first and then go<br />

out and raise the money to finance this<br />

activity," was the basis for the formula advanced<br />

by Beresln.<br />

"Giving eyeglasses to needy school children<br />

is a wonderful thing," he continued, "but<br />

make It supplemental to the main charity<br />

aided by your heart fund." The local club<br />

now Is considering Its heart fund expenditures<br />

on providing eyegla-sses for children<br />

attending the local public .schools.<br />

"We In Philadelphia (Tent 13 1 were floundering<br />

ten years ago until we found a charity<br />

to test our ardor and zeal," he said. "We<br />

settled on a camp for handicapped children<br />

and the results have been marvelous."<br />

Beresin called upon R. L. "Bob" Bostick,<br />

Memphis, vice-president. National Theatre<br />

Supply, and Immediate past chief barker of<br />

Tent 20. to tell of its experiences.<br />

"We were suffering from the .same disease<br />

that, apparently. St. Louis has," Bostick<br />

said. "I called a meeting of ten men and<br />

told them that I wanted to learn what to do<br />

about the Variety Club, but only four were<br />

interested enough to attend. It was a discouraging<br />

hard fight but today we have one<br />

of the best tents in the country. M. H.<br />

Brandon, our present chief bai'ker, is devoting<br />

about half of his time to Variety."<br />

Beresin said that when the Variety Clubs<br />

International meets in Mexico City next<br />

April he hopes that the canvassmen in attendance<br />

from Tent 4 will be able to present<br />

a report concerning the activities of the St.<br />

Louis Variety Club "that will make Variety<br />

proud of you."<br />

Jimmy Arthur of Fanchon & Marco-St.<br />

Louis Amusement Co., a brother of Harry C.<br />

Arthur, presided at the luncheon. He is<br />

chief barker of Tent No. 4.<br />

William McCraw of Houston, Tex., executive<br />

director of Variety Clubs International<br />

said:<br />

"Variety is a difficult thing to talk about<br />

because so many things about it are so unbelieveable.<br />

Down in Texas, in Houston.<br />

COMPO and about all the theatremen are<br />

.uAiiy (loiiiK tniiiK-. The Boyii Ranch of<br />

Texa.s l.s our chief activity and It takes about<br />

$100,000 a year to operate It<br />

"Succcxs U attained only by worlclnii together."<br />

He then told of the ble&slnicx that<br />

come to so many through the fine charlUex<br />

financed through Variety In varlotu parta of<br />

the country.<br />

"The good thlng.i you do alwayi come<br />

back to bless you," he continued.<br />

"You folks here In St. LouU are not weak In<br />

potentials, but In accomplUhment.s. You<br />

possess the manpower and the ability and I<br />

know that you will make the sacrifices and<br />

show the zeal that must be put Into the Job<br />

that Tent 4, because of the Importance of<br />

the community, must and can do."<br />

Chief Barker Arthur asked for suggestions<br />

as to the type of charity that Tent 4 should<br />

follow as Its chief activity. He .said t^iat he<br />

planned to call an early meeting of Tent 4<br />

to decide on a definite program as suggested<br />

by Beresin.<br />

Three Durwood Houses Use<br />

Nonunion Projectionists<br />

KANSAS CIT\'—Smcf Qc t.jtHi 12. two<br />

Durwood Theatres in Leavenworth, the<br />

Hollywood and the Skylark Drlve-In. have<br />

used nonunion projectionists, and beginning<br />

Sunday (26 1 the Lyceum, closed during the<br />

summer, will reopen under the same setup.<br />

Stanley Durwood, vice-president of the<br />

Durwood circuit, said that the union Is nowasking<br />

for a 35-cent hourly increase, after<br />

first accepting an offer of 15 cents. Under<br />

the Durwood proposal, the contract called<br />

for a 15-cent raise running through December,<br />

when contract negotiations would be reopened.<br />

The union balked at the short term<br />

length of the contract and immediately demanded<br />

a 35-cent increase, Durwood said.<br />

This head table scene was taken at the second day luncheon of<br />

the recent convention of the Motion Picture Theatre Owners of<br />

St. Louis, Eastern Missouri and Southern Illinois. Left to right<br />

are Jaek Keller, Padurah, Ky.; H. M. Richcy, exhibitor relations<br />

director<br />

for MOM; Pat McGtH', Denver, co-chairman of the lOMPO<br />

tax repeal campaign; Herman Levy, general counsel for TO A;<br />

Negotiations then were broken off, and<br />

the nonunion workers were installed in the<br />

booths Durwood said that he wil! keep<br />

these men on the job Indefinitely. He also<br />

claimed that Felix Snow. lATSE representative<br />

here, had originally agreed to the 15-<br />

cent stipulation. Snow could not be reached<br />

for a statement.<br />

Rory Calhoun, the actor: Tom Edwards, KarniinKlon. Mn.. Tom<br />

Bloomer, Belleville, 111., the MPTO president; Lita Baron, wife of<br />

Kory Calhoun: Dr. Nicon Palrinakos. pastor of the St. Nicholas<br />

Greek Catholic church, SI. Louis: Thomas James. St. Louis, and<br />

Nick Dennis, Holl>-wood. The Reverend Patrinakos and Dennis<br />

will appear in "Baptism of Fire." 20th-Fox film.<br />

BOXOFFICE October 25, 1952 51

1<br />

. . Dorothy<br />

. . The<br />

. . Mr.<br />

J<br />

KANSAS<br />

C^ G. Oliver, head booker at WB, returned<br />

to work after a siege of pneumonia . . .<br />

Mary Heueisen, booker at the same office,<br />

took the second week of her vacation . . .<br />

Don Walker, exploiteer for Warners, was in<br />

Dubuque, Iowa, working on "The Miracle<br />

of Fatima" . . . Earl Dyson, RKO city salesman,<br />

was on vacation, part of which he<br />

planned to spend in the Ozarks . . . Margaret<br />

Pontes, former stenographer at RKO, now<br />

living in Kentucky, called at the exchange . . .<br />

Bob Ki'ause, office manager, spent several<br />

days pheasant hunting in South Dakota . . .<br />

Bill Brooker, RKO publicity man, spent several<br />

days in Des Moines and Omaha .<br />

Lily Welty was in from Hill City, Kas.<br />

CITY<br />

New York for<br />

. . "Last of<br />

. .<br />

. .<br />

. . . Larry<br />

PHONE or WRITE 1,^1'**°"<br />

— ^ Independence,<br />

®^?,®<br />

Mo.<br />

. . .<br />

and Republic, was seen on the Row . . . Jack<br />

Piatt, RCA Theatre division, Camden, came<br />

Mr. and<br />

division manager, was in several<br />

days where he was feted in honor of his<br />

25 years service to the company .<br />

the Comanches" was tradescreened.<br />

Jack Wareham and Dick Whitley, Midcentral<br />

Theatres, Manhattan, were visitors on<br />

the Row, as were Homer Strowig, Abilene,<br />

Kas., and Harley Fryer, Plaza, Lamar, Mo. . .<br />

Mrs. Prank Kucer of Colorado Springs, -has<br />

sold the Ti-ibune Theatre, Tribune, Kas., to<br />

R. P. and G. E. Coupland. Donald Farmer<br />

has been named to manage the house.<br />

Ken Winklemeyer, Casino, Boonville, and<br />

J. Leo Hayob, Marshall, Mo., were on Filmrow<br />

. . . Jack Braunagel, drive-in head for<br />

Rosalie Wise has been added to the office<br />

Commonwealth Theatres, attended the Florida<br />

. . "Sky Full of Moon" Theatre Ass'n convention this week at the<br />

Roosevelt hotel in Jacksonvilfle . . . The<br />

Commonwealth Cass County Drive-In at<br />

Harrisonville, Mo., will close the night of<br />

the Columbia sales-<br />

October 26.<br />

Commonwealth has purchased a site on<br />

Highway 83 north of Garden City, Kas., to<br />

Baldwin,<br />

build an ozoner, the 12th announced by the<br />

organization in the last few weeks. Work<br />

is not expected to begin until next spring .<br />

Juanita Copple, secretary at Shreve Theatre<br />

Supply, recently underwent an appendectomy<br />

WheHl/cuVeet/a<br />

at the Trinity Lutheran hospital . . . Other<br />

Filmrow visitors included Fred Davis, Girard,<br />


\<br />

Kas.; and C. E. and Jim Cook . and<br />

'GOOD' and FAST Mrs. R. R. Winship, Majestic, Phillipsburgh,<br />

k<br />

GOOD OLD DEPENDABLE Kas., were in town. Mr. Winship was operated<br />

on at the K. U. Medical Center.<br />


CHICAGO S, 1327 S. WABASH AVE. Lloyd Hurstein, president of the Capitol<br />

NEW YORK 36, 630 NINTH AVE<br />

Drive-In, Des Moines, spent several days at<br />

the Consolidated Agencies office . . . Gertrude<br />

McCarty, bookkeeper at Consolidated,<br />

Satisfaction —<br />

returned from a vacation in South Dakota<br />

Always<br />


. . . L. F. Durland, Consolidated, returned<br />

from a trip that included stops in Marshalltown,<br />

Mason City and Des Moines, Iowa.<br />


L. I. KIMBRIEL. Manager<br />

Phone BAIIimore 3070<br />

115 W I8lh Kansas City 8. Mo. town . Mahoney, bookkeeper at<br />

Film Delivery, has resigned . . . Rube<br />

Melcher, Popper's Supply, returned<br />

SELL<br />

from a<br />


trip to Minneapolis . Cherokee Drive-<br />

Largest coverage in U.S. No "Net" listnigs.<br />

HiQliest reoutation for know-how In, Columbus, Kas., will<br />

I<br />

be closed November<br />

1 by Stein Theatres . . . Warner Bros held<br />

eiitl 'air dealing. 30 years exnerience incliiilino<br />

exilibition. Asl( Better Business Bu<br />

reaii. or our custoniers. Know your broker<br />

two special screenings of "The Miracle of<br />

ARTHUR LEAK Theatre Specialists<br />

Fatima" at the Vogue Theatre here October<br />

3305 Carutli Dallas. Texas<br />

4, 7 for the nuns. The SRO crowds praised<br />

Telenlioiies; EM 0238 • EM 7489<br />

the picture . . . When the film opened at<br />


the RKO Missouri on Wednesday (lii). Parochial<br />

schools were di-smissed early to allow<br />

students to attend at a special price.<br />

Two members of<br />


. . Visiting<br />

»1<br />

Ivanhoe' Is Champion<br />

In Chicago Oriental<br />

CHICAGO — First run business at Loop<br />

theatre was hypoed over the weekend as the<br />

mercury dropped sharply. "Ivanhoe," at the<br />

Oriental, with plenty of advance publicity<br />

and raves by all critics, was the outstandInK<br />

newcomer, and did terrific with matinee admission<br />

at 98 cents and $1.50 nlghUs. "Stranger<br />

In Between" bowed In very good at the<br />

Surf, and a twin bill. "Hellgate" and "The<br />

Jungle." opened bright at the United Artists.<br />

(Average Ij 100)<br />

Chicaoo— Monkey Buiinaii (20th-Fox) pluj jtago<br />

show, 2nd wk 100<br />

Corncgic—Acton and Sin (UA), 2nd wk 115<br />

Grand- Horliont Wall (U-l); All BacouM o> Solly<br />

(U-l). 2nd wk 100<br />

Oriental—Ivonho* (MGM) 135<br />

Palace—Juif tor Vou (Poro), 3rd wk 110<br />

Slotc-Lokc— Tli« FIghUr (UA), On* MInut* to<br />

Zero (RKO), 2nd wk 110<br />

RooMvcIt—Caribbean (Para); Woman of the North<br />

Country (Rep) 110<br />

Surf—Stronger In Betweon (U-l) 115<br />

United Artists— Hcllgoto (LP); Tho JungI* (LP). 110<br />

World Playhouse— Eroico (Teitei), 4th wk 115<br />

Woods—Jumping Jocks (Para), 6th wk 105<br />

Zicgfeld— Cry, tlic Beloved Country (Lopert), 3rd<br />

wk 100<br />

'Snows' cmd 'Fatima' Hit 200<br />

In Kansas City Debut<br />

KANSAS CITY—"The Miracle of Our Lady<br />

of Fatima" rolled up a 200 per cent In its<br />

opening stanza at the Missouri at roadshow<br />

prices. "The Snows of Kilimanjaro" was<br />

strong in its roadshow engagement at the<br />

Orpheum. This is the first time that the<br />

Orpheum has been used for films since the<br />

fall of 1951. Both of these tops hits are in<br />

second week holdovers. "Somebody Loves Me"<br />

hit a 170 mark at the Paramount. It was<br />

held over several days.<br />

Kimo— Les Miserables (20fh-Fox), 3rd wk 90<br />

Midland— Ivonhoe (MGM), 4th wk 105<br />

Missouri—The Miracle ot Our Lady of Fatima<br />

(WB) 200<br />

Orpheum—The Snows of Kiimonloro (20th-Fox) 200<br />

Paramount—Somebody Loves Me (Para) 170<br />

Tower, Uptown, Foirwoy and Granada— Bock at<br />

the Front (U-l); Loon Shark (LP) 90<br />

Vogue— Possport to Pimlico (Classic); Sleeping<br />

Car to Trieste (Ronk), reissue 100<br />

Tatima' Is Top Grosser<br />

With 200 in Indianapolis<br />

INDIANAPOLIS — "The Miracle of Our<br />

Lady of Fatima" hit the first run jackpot<br />

here by racking up a 200 per cent in Its<br />

opening week at Keith's. It is now in a second<br />

week holdover. "The Quiet Man" hit<br />

125 at the Indiana. All first run houses reported<br />

below the 100 average.<br />

Circle— Lost in Alosko (U-l); All Because of<br />

Solly (U-l) 80<br />

Keith's—The Mirocle of Our Lody of Fafimo<br />

(WB) 200<br />

Indiana—The Quiet Man (Rep) 125<br />

Loews— Ivonhoe (MGM), 3rd wk 80<br />

Lyric—Monkey Business (20th-Fox); Breakdown<br />

(Rcalcrt), 2nd wk 75<br />

Alsey, ni.. Airer Open<br />

ALSEY, ILL.—The 350-car drive-in south<br />

Of here on Route 106 has been opened by<br />

Paul Stehman and Tom Danner of Winchester,<br />

111. Stehman operates the Lyric in<br />

Winchester.<br />



"Everything for the Theatre"<br />

INDIANAPOLIS Kenneth Clark Wins<br />

. . .<br />

. . "Macbeth"<br />

j^rs. .M. .\. WimkI. h. t, Terre Haute. wa»<br />

confined at home by pneumonia<br />

Walter Titus Jr.. wn.s In town .<br />

will be shown at the RItz In Tipton for<br />

five county high school English classes.<br />

Tickets will be sold by the students, and<br />

patrons coming early will hear the discussions<br />

by the pupils.<br />

William Brtnner. former booker at MGM<br />

Joined the sule.s staff at U-I. He al.^o announced<br />

the arrival of a baby girl, born October<br />

The Vivian, Carlisle, ha' Joined<br />

8 . . . The Amuzu, Jasonvllle.<br />

the AffUlated circuit . . .<br />

has been acquired by Mr.s. Clay<br />

Burnett . . . Al. Borkensteln, operator of the<br />

Wells, Fort Wayne, and wife are seeing the<br />

The Warner club is<br />

Smoky Mountains . . .<br />

having a hay ride Halloween night. TTiere<br />

will be a weiner roast and all the trimmings,<br />

says DeLores Moore, head of the<br />

group.<br />

. . .<br />

. . . Nat Nathanson,<br />

The office at the Warner Bros. hOA been<br />

decorated in the blending colors, and a new<br />

carpet is on the floor in manager McKean's<br />

office, along with some new furnishings<br />

The "Miracle of Our Lady of Fatima," is<br />

being held at Keith's for another week . . .<br />

Russell Bleeke. head booker at U-I, was vacationing<br />

in California<br />

AA district manager, was in the office on<br />

business . . J. B. Stine, Garfield, Terre<br />

.<br />

Haute, has returned from his extended vacation<br />

in Wisconsin.<br />

Attending the testimonial dinner from Indianapolis,<br />

held at the Netherland.s Plaza<br />

hotel, honoring the new WB district manager,<br />

J. S. Ambrose, were William Handley, Marc<br />

Wolf, Tom Baker, Roy Brandenberg. Ted<br />

Mendelssohn, and manager Claude McKean<br />

and Trueman Rembusch . exhibitors<br />

were Kenneth Law, Cozy, Argos: R. L.<br />

Hudson sr., Hudson circuit, Richmond; Al<br />

Blankenbaker, Pastime, Richmond, and Earl<br />

Payne, Switow circuit, Louisville.<br />

Theatre to W. F. Hearne<br />

WINFIELD. KAS.—W. F. Hearne of Oklahoma<br />

City has purchased the Oxford Theatre<br />

here from Mrs. T. H. Slothower of Wichita<br />

and has taken over operation of the business.<br />

Mr. and Mrs. Frank West, who had operated<br />

the house for 14 years, are now employed in<br />

Wichita.<br />

Louise Chambers to Court Theatre<br />

WAYNESVILLE. MO. — Dave Forbes, who<br />

with his wife is building a 300-car drlve-ln<br />

on U. S. 66. about half a mile east of its<br />

junction with Highway No. 17 near here,<br />

formerly operated the Court Theatre in<br />

Vienna. Louise O. Chambers of Vienna took<br />

over the operation of the 200-seat Court<br />

several weeks ago.<br />

FCC Grants TV Charter<br />

HUTCHINSON. KAS.—The Nations Center<br />

has been granted a license by the FCC to<br />

operate a video station here on channel 12.<br />

Still pending is an application by Hutchinson<br />

Television, Inc.. to operate a TV station on<br />

channel 12.<br />

MPA Golf Tourney<br />

KANSAS CITY—Kenneth CUrk. for the<br />

second straight year, won possession of the<br />

Rold award trophy In the third annual golf<br />

tournament of the Motion Picture Asj'n of<br />

Greater Kansas City. More than 100 attended<br />

the tournament and stag dinner at the<br />

Mllburn Golf and Country club Monday

. . Paul<br />


n capacity crowd filled Orchestra hall last<br />

weekend for a premiere showing of Oliver<br />

Vickery's "Soviet Russia." In answer to<br />

queries as to how he got such grimly revealing<br />

films out of Stalinland, Vickery said<br />

it was very simple—when Soviet brass hats<br />

handed him an order (still unfilled) for a billion<br />

dollars worth of high-priority material,<br />

Vickery insisted on having the Kremlin seal<br />

affixed to his papers. That seal got him<br />

all over Russia without trouble. And border<br />

guards at Minsk never even looked at<br />

his luggage!<br />

Abe Sapperstein flew in from Tokyo ahead<br />

of his Harlem Globetrotters, and lunched<br />

with Phil Tj-rrell and Bill Margohs. "The<br />

Harlem Globetrotters," he said, is showing<br />

in the Orient as well as in Europe. The<br />

film was in its second month in Hong Kong.<br />

Abe is planning a sequel . . . DaLite Screen<br />

Co. will have a new push-button automatic<br />

screen in eight sizes ready for the trade<br />

this month. It will be termed the DaLite 5<br />

Star Challenger, says sales manager Gilbert<br />

Heck.<br />

B«n Adelman is handling sales in this area<br />

for the Jam Handy organization. "Rudolph,<br />

the Red Nosed Reindeer," in color, ii being<br />

distributed here by Capitol Films Co. . . .<br />

George Valos of the Valos circuit has returned<br />

from a trip to Greece. His father<br />

Tom will return November 1 . . . The Castle<br />

Theatre, Bloomington, 111., formerly operated<br />

by Great States circuit and now by<br />

Gus Constant, is being remodeled.<br />

. . .<br />

Arthur Willi, veteran RKO talent scout,<br />

has resigned his post after 30 years with<br />

the company Mike Kesna, soundman<br />

for Movietone News, is with the Governor<br />

Stevenson train . . . Lee Koken of the RKO<br />

Theatres concession department was a business<br />

visitor . . . Edwin W. Aaron, division<br />

New<br />

sales manager for 20th-Fox, returned to<br />

York after a conference at local exchange.<br />

Jack Beresin Is Guest<br />

CHICAGO—Jack Beresin, chief barker of<br />

Variety Clubs International, was guest of<br />

honor at a luncheon-meeting held Thursday<br />

(16), in the Congress hotel.<br />

Starts Havana, 111., Drive-In<br />

HAVANA, ILL.—Kerasotes Theatres of<br />

Springfield, operator of the 460-seat Kaye<br />

and the 580-seat Lawford here, has started<br />

construction of a 400-car drive-in on Route<br />

78 south of town. George Kerastotes, president,<br />

said a contract for the screen tower<br />

and RCA sound and projection equipment,<br />

speakers and post, etc., has been given to<br />

the St. Louis Theatre Supply Co.<br />

More than half of the feature films produced<br />

In India in 1951 were made in the<br />

Bombay area.<br />



By Experts in Their Field<br />

Write for Quotations<br />

Cbkago Used Chair Mart<br />

829 So. Stale St^ Chicago 5<br />

Two Commonwealth Men<br />

Win 'Steel Town' Prize<br />

KANSAS CITY—J. D. King, Commonwealth<br />

city manager at Lawrence, and Shelby<br />

Bourne, booker for Commonwealth here, were<br />

J. D. King Shelby Bourne<br />

trying this week to find a way to divide the<br />

Henry J automobile which they won in a<br />

"Steel Town" promotional contest set up<br />

by Universal and the Kaiser-Praser Corp.<br />

At the time of the contest and the playing<br />

of "Steel Town" in Lawrence, Bourne was<br />

manager of the Patee Theatre, where the<br />

film played.<br />

Winners in the promotional contest were<br />

announced last week by U-I and Kaiser-<br />

Fraser and King and Bourne were named<br />

first-place winners in group five, one of the<br />

divisions set up for the contest. The five<br />

divisions were set up according to population<br />

classifications—500.000: 100,000 to 500.-<br />

000; 50,000 to 100,000; 25,000 to 50,000, and<br />

under 25,000.<br />

Famed Trianon Ballroom<br />

Goes on Auction Block<br />

CHICAGO —Auctioneers' hammers, not<br />

throbbing drums, beat out the rhythm at<br />

Chicago's famed Trianon ballroom recently.<br />

After 30 years, the cradle of music<br />

and romance went on the block. If sold,<br />

possession was to be given up at the end<br />

of November.<br />

In 1922, two brothers, Andrew and William<br />

Karzas, longtime theatre owners on the<br />

south side, opened the fabulous place. Paul<br />

Whiteman's orchestra was the first attraction<br />

on a $25,000 bandstand. The first night<br />

saw Mrs. Potter Palmer, queen of Chicago<br />

society, and Gen. John J, Pershing lead the<br />

grand march as the $1,500,000 "wonder ballroom"<br />

was opened for dancing.<br />

The Karzas brothers also were one of the<br />

first theatre circuit operators in Chicago<br />

area. Their first houses were the Woodlawn<br />

at 63rd and Cottage Grove, the North Center,<br />

on the north side and the State at Hammond.<br />

To Enclose Drive-In Ramp<br />

HARRISBURG, ILL.—Olin J. Ingram,<br />

owner of the Harrisburg Drive-In, contemplates<br />

the enclosing of one of the ramps to<br />

permit year-around operation.<br />


St. Louis Theatre Supply Company<br />

Arch<br />

Hosier<br />

3310 Olive Street. St. Louis 3, Mo.<br />

Telephone JEflerson 7974<br />


ST. LOUIS r<br />

T ester Bona, Warner manager, is preparing<br />

. . .<br />

things for the Salute to the Will Rogers<br />

memorial drive, which will be opened October<br />

27 at a meeting of all exchange branch managers.<br />

Salesmen will place scrolls in the<br />

theatres of this territory. The drive is to<br />

continue to Christmas day The wife of<br />

Joe Lyman, owner of the Princess Theatre,<br />

White Hall, 111., died in a hospital at Jacksonville,<br />

and the daughter-in-law of Hugh<br />

McGregor, owner of the Ritz in Areola and<br />

the Oakland in Oakland, 111., died of poho<br />

after a short illness.<br />

Exhibitors seen along Filmrow: Judge<br />

Frank X. Reller, Wentzville; Bill Collins, De-<br />

Soto; John Rees, Wells ville; Herschel Eichhorn.<br />

Mounds; Keith Coleman, Mount Carmel;<br />

Ollie Lessing, St. Charles and Paul Horn,<br />

Mrs. Georgia Pitner, wife of<br />

Jerseyville . . .<br />

Harry Pitner, owner of the Strand and Uptown<br />

in Fairfield, 111., returned hom»e from<br />

St. John's hospital here . Quante,<br />

a chief clerk for the Prunty Seed & Grain<br />

Co.. was married at St. Anthony's Catholic<br />

church here Saturday (18) to Miss Catherine<br />

Volk, daughter of Mr. and Mrs. Christian<br />

Volk.<br />

Edith Bryant of Maplewood won the $3,750<br />

jackpot of the "Know Your Movies" t€le-<br />

,<br />

phone quiz operated via radio station KWK<br />

by Fanchon & Marco-St. Louis Amusement<br />

Co. Carl Mclntire, the F&M movie reporter,<br />

breaks in on various KWK programs throughout<br />

the day to place a phone call and asks<br />

questions regarding pictures shown in F&M<br />

first run theatres. Miss Bryant answered the<br />

qualifying question and won $25 and some<br />

theatre tickets. Then came the $3,750 question:<br />

"What is Susan Hayward's screen name<br />

in the 'Snows of Kilimanjai-o?' " and promptly<br />

replied, "Helen." Miss Bryant said she "had<br />

just read it in a movie column." A new jackpot<br />

of $500 was immediately started by<br />

'<br />

the<br />

circuit. The amount grows at the rate of<br />

$250 per week until someone comes up with<br />

correct answers.<br />

Larry Goodman Appointed<br />

For Filmack Promotion<br />

CHICAGO—Larry Goodman has been appointed<br />

promotion manager for Filmack<br />

Trailer Co. in the Chicago office, according to<br />

Irving Mack, president. Goodman, who will<br />

assist Lou Ki-avitz, Filmack's advertising manager,<br />

in the company's advertising-sales division,<br />

was a staff writer for the Film Daily in<br />

York for the past four years. He served with<br />

the Fifth army overseas during World War II.<br />

E. A. Prinz, 80, Dies at Macon, Mo.<br />

MACON, MO.— E. A. Prinz, 80, fat!ier of<br />

Leroy and Edward Pi'inz, motion picture<br />

choreographers, died recently at a hospital<br />

here. He had conducted a dancing academy<br />

for 59 years before poor health forced him<br />

to retire in 1950. The elder Prinz was one<br />

of the best known residents of St. Joseph<br />

and it's estimated that 60.000 youngsters<br />

learned dancing and etiquette from him. He<br />

was a frequent visitor to Hollywood and had<br />

a wide variety of acquaintances. He maintained<br />

to the last his champion.ship of the<br />

waltz.<br />

54 BOXOFFICE :: October 25, 1952


FLORIDA SESSION S<strong>POT</strong>LIGHT<br />

Hugh Martin Sr. Requests<br />

Better Deal on Films<br />

For Small Towns<br />


multlpIe-horncd<br />

uixatlon threat, allCKed dlscrlnilnalloii by<br />

ome distributors aKaln.vt .small-town exhibitors<br />

and the need for improved industry public<br />

relations occupied the attention of the<br />

opening sessions this week (20,21) enthusl-<br />

Lstlc convention of tiie Motion Picture Exhibitors<br />

of Florida.<br />

Following a brief opening appeal by President<br />

Maurice Hensler for continued progress<br />

in Industry unity, Bolivar Hyde Jr. explained<br />

the 1952 campaign for the Will Rogers Memorial<br />

hospital in Saranac Lake. N. Y.. for<br />

unfortunate members of the industry.<br />

All theatres are being asked to keep canisters<br />

on candy counters or at the boxoffices for<br />

contributions by patrons. Hyde stressed that<br />

this is a charity for the film industry's own<br />

benefit.<br />


Good public relations starts right at the<br />

boxoffice. Mike Simons of MGM said, declaring<br />

it takes only a few minutes for a cashier<br />

or doorman to run away many dollars in<br />

patronage.<br />

Citing the fact that motion pictures are<br />

uitermittently under attack by many organizations,<br />

despite the fact that both the quality<br />

and morality of films are better than<br />

many publications which feature nudity,<br />

Simons declared the exhibitors must protect<br />

their rights through education and good public<br />

relations, convincing the public that the<br />

theatreman is a trustworthy member of the<br />

community in every respect.<br />

There is a three-pointed tax menace shaping<br />

up on the local Florida legislative scene,<br />

LaMar Sarra, attorney for Florida State<br />

Theatres and counsel for the Motion Picture<br />

Exhibitors of Florida, warned. He listed the<br />

three points as follows;<br />

1. Some revisions of the state sale.' tax<br />

act are being sought to reduce the number of<br />

exemptions. Sarra pointed out exhibitors<br />

succeeded in obtaining exemptions in 1951 on<br />

admissions less than 40 cents, film rentals,<br />

on popcorn sales of 50 cents or less, and on<br />

all single sales of less than 11 cents. The<br />

latter exempts soft drinks selling at ten cents.<br />

CITIES<br />


In addition the act now prevents muncipalities<br />

not now levying an exci.se tax on admissions<br />

from putting on such a tax.<br />

Sarra emphasized the necessity of the<br />

above exemptions to exhibitors. "We must<br />

fight relentlessly to retain all our present<br />

exemptions," he said.<br />

2. Cities again are seeking, as they have<br />

the last three sessions of the legislature, a<br />

general enabling act which will give them<br />

unlimited taxing power, including the right<br />

to levy taxes on all business and transacions,<br />

including amusement admissions.<br />

Since this would affect all kinds of business,<br />

Sarra urged exhibitors to discu.ss the<br />

(Continued on next page)<br />

Sidelights on Florida Convention<br />

JACKSONVILLE— Sidelights on the Motion<br />

Picture Exhibitors of Florida convention:<br />

About 50 wives of the delegates were entertained<br />

with a delightful luncheon Monday<br />

noon at the Lobster Hou.se— the "skyline<br />

restaurant." The restaurant Is located on the<br />

south side of the river where Jacksonville's<br />

entire skyline is In full view. Located between<br />

the two bridges. It also affords a<br />

delightful view of the rivers, ships and all<br />

waterfront activity which was of unusual<br />

interest to those from the inland.<br />

Each guest was presented a Farrlngton<br />

jewel case. Mrs. Carl Carter was in charge<br />

of the arrangements.<br />

• • *<br />

Registrations opened Sunday afternoon.<br />

Starting at 5 p. m., Wil-Kin Theatre Supply<br />

was host at a cocktail party.<br />

Dave Prince won the $25 door prize presented<br />

at the beginning of the Monday business<br />

sessions. The 25 dollar bills were attached<br />

to an artist's easel. Roy Smith of<br />

Seminole Supply Co., the Tampa Theatre<br />

Supply Co. and other concerns donated other<br />

prizes. Bill Beck of Five Points Theatre<br />

distributed the prizes.<br />

The Roosevelt hotel convention room was<br />

gaily decorated with scene blowups and<br />

placards on the promising array of new pictures.<br />

ON HONEYMOON—Cbarles W. F.<br />

Bethell and his bride, the former Brenda<br />

Brice, prominent Bahamians, arrive in<br />

Miami aboard a Pan-.\merican World<br />

Airways Clipper from Nassau en route to<br />

a Hawaiian Island honeymoon. They<br />

were married September 29. Bethell.<br />

prominent in Bahamian politics, is a<br />

well-known merchant and sportsman.<br />

The ncwb-wcds were to honeymoon in the<br />

Hawaiian Island for ton days and then<br />

visit New York before retuminR to<br />

Nassau. Mrs. Bethell is the daughter of<br />

Mr. and Mrs. Carl Brice, Windermere,<br />

Nassau.<br />

Hay^^'ood Hanna, who operates a theatre<br />

and a drive-In in Milton, Fla., reported he<br />

expects to keep the drive-ln open all winter<br />

this year again. Milton's closest TV station<br />

now l.s In New Orleanx and Haiuia la<br />

not looking forward with much pleai-ure to<br />

the probable opening of a TV .station In<br />

Mobile In January. Hanna Ls with the Fred<br />

T. McLendon circuit which has theatres in<br />

six .southern states. He has .served on the<br />

board of the Florida association and on the<br />

legislative committee.<br />

Mrs. C. C. Sutton of the Skyvue Drive-In.<br />

St. Petersburg, reports a thrilling plane trip<br />

to the west coast this summer. Mr. Sutton<br />

and their daughter Mary Frances and son<br />

Charles Lee went along. They said their<br />

slackest attendance occurred at the change<br />

of seasons when the winter tourists were<br />

leaving.<br />

Harvey Smith of Atlanta, .southeastern<br />

representative for the Miniature Train Co.<br />

of Rensselaer. Ind., talked to drive-in owners<br />

and operators on the value of playgrounds<br />

and kiddylands. Smith relates he had a wonderful<br />

trip to Jacksonville with Harold Sp>ears<br />

and Jimmy Hobbs in Spears' plane Spears<br />

is an executive of Bailey Theatres. Atlanta,<br />

and Hobbs is Allied Artists manager.<br />

• • •<br />

W. F. Owens, Atlanta, assistant manager of<br />

L. L. Antle & Co., and R. S. Locklair. southern<br />

division manager, demonstrated their<br />

products at the display of their Jacksonville<br />

jobber, Roy Smith of Jacksonville Popcorn<br />

& Candy Co. Their newest item displayed<br />

was a grease trap cleaner of particular interest<br />

to concessioners handling fried foods:<br />

a septic tank activator of particular interest<br />

to drive-in theatres as they are usually out<br />

of the city water district: a grease cleaner<br />

for grills, deep fat fryers and popcorn machines,<br />

and Whitato. an antioxidant which<br />

prevents oxidative discoloration of potatoes,<br />

apples, bananas and any other food or vegeable<br />

which discolors upon being cut.<br />

« • •<br />

The Five Points Theatre had an 8xll-inch<br />

four-page folder on which were 1950 and<br />

1951 figures for March through October comparing<br />

power costs, boxoffice. operating<br />

hours and average temperature. The figures<br />

showed that in the corresponding eight<br />

months after the installation of the Atrkem<br />

air conditioning system the number cf customers<br />

increased and the cost of power was<br />

reduced.<br />

• • •<br />

"I am elated over the success of the convention,"<br />

said President Haiisler. "and feel<br />

the local theatremen. headed by Arv Rothchild,<br />

should be acknowledged for their good<br />

work."<br />

Buford Styles, manager for the U-I office<br />

which opened here the past summer, said "it<br />

is an inspiration to me to see the way everj'-<br />

one is woridng together." Fred Hull. MOM<br />

manager, said it is the t>est convention he<br />

has attended.<br />

BOXOFFICE October 25, 1952<br />

SE<br />


Alabama Repeal Chairmen to<br />

District Meetings Before Nov. 75<br />

Hold<br />

Multiple Taxation<br />

Draws Spotlight<br />

(Continued from preceding page)<br />

|<br />

danger with merchants in their cities anci<br />

towns and enlist their help in fighting the<br />

'<br />

proposal.<br />

3. There is a serious effort to place or<br />

theatres by general statute the responsibilitj<br />

of maintaining at the theatre's expense a police<br />

officer within the theatre as a protection<br />

against child molestation.<br />

"The Dade county PTA council now proposes<br />

to request the Florida Congress of Parents<br />

and Teachers in its November meeting<br />

to sponsor such legislation covering all theatres<br />

in the state," Sarra informed. "This I<br />

t<br />

Shown in the photo, left to right, standing: are Davis, Griffin, Watson, Wolfson,<br />

Grimes and Butler. Seated are Waters, Kennedy, Duke Clark, Jackson and Hadaway.<br />

Hadaway<br />

Is necessary to arid Sales Ta.x lo scale prices<br />


in touch EQUIPMENT<br />

with<br />

AND<br />

us SUPPLIES<br />

for o Scole Deal<br />

SPARKS<br />





action," reported Norris of the<br />

Alabama Theatre in Birmingham.<br />

Theatres, Dothan, No. 3; Roger Butler, Wilby<br />

Theatre, Selma, No. 4; Mack Jackson, Strand,<br />

Alexander, No. 5; C. B. Grimes, Druid, Tuscaloosa,<br />

No. 6; Wm. R. Griffin, Cullman, No.<br />

price, too. Now It's where it<br />

should be and Marksville,<br />

if a scale like this<br />

La„ Theatre<br />

at $89.95 will not make money,<br />

then you don't want scales. Look<br />

at this deal on 1 or 100 scales.<br />

Prices<br />

Reduced!<br />

U.S. fUms continue to be the<br />

j,75oo<br />

most popular<br />

shown in Guatemala.<br />

Cut To Only<br />

$8995<br />



308 N. 26th Street, Birmingham, Ala.<br />

DeVry and Other Drive-In Equipment<br />

Down Payment $14.95<br />

Complete 16mm Film Library<br />

Balonce only<br />


16miii Equipment & Supplies 35mm<br />

Or if you prefer to<br />

send cash with your<br />

For over 20 years<br />

order, you may deduct<br />

5 per cent<br />


or $4,50 from the list price, making the<br />


S3545 Scale crated<br />

weiolis 100 lbs.<br />

and<br />



Al] prices f.o.b. Soperton and we will<br />

ship to you either express or freight<br />

On s.ilcs In (JcorKia and South Carolina, It CENTURY AND SOUND STRONG LAMPS<br />

BIRMINGHAM — Following an inspiring<br />

address by Duke Clark, who recently resigned<br />

as Paramount division manager to become<br />

special COMPO representative in the southwest,<br />

Alabama congressional district exhibitor<br />

chairman pledged to arrange meetings<br />

with their respective congressmen before<br />

November 15 for man-to-man discussions<br />

of admissions tax repeal.<br />

"Clark outlined in detail the situation as<br />

it stands today and brought to us the full<br />

realization and importance of determined<br />

SCALES<br />

We have just been able to produce<br />

a better scale and reduce the<br />

Present at the session were Locke Bolen,<br />

Jackson, exhibitor chairman for District 1;<br />

William N. Wolfson, Paramount, Montgomery,<br />

No. 2; Rufus Davis jr., Martin-Davis<br />

7; Dan Davis, representing Stanley Rosenbaum.<br />

Muscle Shoals Theatres, Florence, No.<br />

8; N. H. Waters sr.. Waters Theatre Co.,<br />

Birmingham, No. 9; T. E. Watson, Strand,<br />

Montevallo, Secretary-Treasurer, Alabama<br />

Theatre Ass'n; Norris Hadaway, Alabama, and<br />

R. M. Kennedy, Birmingham.<br />

Is Destroyed by Fire<br />

MARKSVILLE, LA.—The Fox Theatre, built<br />

in 1947 at a cost of $50,000, and owned and<br />

operated by the Fox Theatre Enterprises, was<br />

destroyed by fire recently. Wayne Frank is<br />

the manager.<br />

215 E. Washinoton St.,<br />


219 So. Church SI.<br />

CHARLOTTE. N. C.<br />

action must be resisted."<br />

Hugh Martin sr., of Martin & Cumba<br />

Theatres charged certain distributors whom<br />

he did not name were withholding product'<br />

from small towns in a discriminatory manner.<br />

He explained his 12 theatres operate<br />

in towns which have no daily newspapers.<br />

He contended he had booked several fUms'<br />

from the distributors in question to play<br />

about a month after release, but twice the<br />

dates were cancelled and moved up while<br />

the films were played in nearby towns by<br />

other circuits. Martin said the companies<br />

pleaded they had no prints.<br />

"This discrimination will soon run smalltown<br />

exhibitors Uke myself out of business,"<br />

he said. "All we have left when we do get<br />

the playdates is a corncob with all the com<br />

shelled off."<br />

JACK <strong>POT</strong><br />


This is the only proven successful boxoffice stimulant<br />

in the Atlanta territory over the post four<br />

yeors. It is legal, and definitely not a lottery.<br />

Write us for names of exhibitors that you know<br />

who ore successfully using our plan. Equally good<br />

in conventional and drive-in theatres.<br />

Patronage Builders,<br />

p. 0. BOX 1442<br />

Atlanta<br />




Inc.<br />

223 So. Liberty St.<br />

New Orleans, Lo.<br />



P.O. BOX 3092 CHARLOTTE, N. C.<br />


^<br />

M<br />

m<br />

Isslu<br />

Inti<br />

|iit[<br />

'f!<br />

lit<br />


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lot<br />

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Duke Clark Lines Up Tax<br />

Fight in Mississippi<br />

And Other States<br />

JACKSON MISS. Tlu' liictual approach<br />

rather than political argumenUs will be made<br />

to Mississippi coMKressmen by exhibitor<br />

groups at conRressional district meetinRs in<br />

behalf of the campaign for repeal of the<br />

federal 20 per cent admissions tax.<br />

Eleven members of the board of the Mi^-<br />

Blssippl Theatre Owners Ass'n met at the<br />

Robert E. Lee hotel here with Duke Clarlc,<br />

recently appointed special representative for<br />

COMPO in the southwest. 24 hours after a<br />

call for a special session was i.ssued by Lloyd<br />

Royal, Meridan, president of the Mississippi<br />

TOA.<br />

Clark, who is working clo.sely with H. A<br />

Cole, also of Dallas, co-chairman of COMPO.<br />

explained the COMPO program for enlisting<br />

the support of U.S. representatives and senators<br />

for admissions tax repeal, after which<br />

Mi.ssi.ssippi board members unanimously<br />

agreed to arrange meetings in each congressional<br />

district of at least ten exhibitors with<br />

the district lawmakers.<br />


Several small-town exhibitors will be asked<br />

to bring in actual figures on their profit and<br />

loss<br />

and how much tax each paid during the<br />

last 12 months. The Mississippi Ass'n is particularly<br />

well organized for this campaign<br />

since it recently completed a successful drive<br />

for repeal by the legislature of the Mississippi<br />

10 per cent tax on admissions, effective last<br />

July 1.<br />

It was pointed out that the tax reduction<br />

will save the businesses of small-town theatres<br />

and many problem houses in the larger<br />

towns, and will help the large operator to a<br />

lesser extent since those making money will<br />

pay half or more of the reduction back to<br />

the government in income taxes.<br />

It was agreed at the meeting that congressmen<br />

and senators should be pressed for an<br />

answer in the presence of the ten or more<br />

exhibitors to two questions: ill If a bill to<br />

eliminate the tax is introduced and brought<br />

to the floor, will you vote for it and work for<br />

its passage? (2i Will you use any influence<br />

you may have to get the bill reported favorably<br />

out of the ways and means committee<br />

and on the floor?<br />


A rise of 20 per cent in the cost of operalion<br />

and a drop of 22 per cent in gross receipts<br />

makes some action imperative in the<br />

immediate future. Organized labor will be<br />

asked to "go to bat" for the theatres in order<br />

to save jobs that may be lost by theatre<br />

closings.<br />

It was agreed that the business approach<br />

should be used in preference to the "political"<br />

approach. In other words, the congressman<br />

and senator should be shown the facts and<br />

figures to prove that it is sound business for<br />

the government to give up the amusement<br />

tax on motion pictures it is now collecting in<br />

favor of "keeping the goose alive" in the case<br />

of the small business and reap its retui-ns<br />

Shown at the tax repeal M-vsion in Jurk.sun. MKs.. are. left to rlisht. sratrd:<br />

B. V. Sheffield, Teddy Solomon. T. K. "Potts" Williams, .\rthur I^hmun. Dukr (lark.<br />

President Koyat, Stan Taylor, Crosby; Cleo KouIhcII. Standing: .\d Orkin. ( hjrleIendpnhall, attended but wan ah^^nl<br />

when the photo was taken.<br />

Shown at the tax repeal session in Jackson. .Miss., are. left to richt. seated:<br />

George Baillio, Duke Clark, Gaston Dureau and Joe Barcelona. Standing: F. .\.<br />

MacKenna, Vic Maurin, Milton Guidrv, Billy Fox Johnson, .\be Berenson. Don<br />

Strafford, .Maurice Barr and L. C. Montgomery.<br />

from the large operations through income tax.<br />

Meetings in each congressman's home town<br />

were set up to the first week in November<br />

and the committee of exhibitors to handle<br />

each district was appointed. The board members<br />

expre.ssed much optimism and belief that<br />

complete repeal is a definite possibility and<br />

will come as a reward for a concerted effort.<br />

Present were President Royal: Teddy Solomon:<br />

McComb, secretary-treasurer: B. V.<br />

Sheffield. Poplarville: T. E. Williams. Clarksdale:<br />

Arthur Lehman. Jackson: Clark: Stan<br />

Taylor, Crosby: Cleo Boutw^ell, Enterprise: Ad<br />

Orkin, Jackson: Charles Eudy, Houston: John<br />

Williams, Jackson and George French, Mendenhall.<br />

Louisiana Elxhibitors<br />

To Follow Cole Plan<br />

NEW ORLEANS — Exhibitors representing<br />

all the congressional districts in Louisiana<br />

laid out a state campaign for repeal of the<br />

federal admissions tax along the lines of the<br />

program set up by Col. H. A. Cole. Duke<br />

Clark, COMPO representative for the southwest,<br />

explained the program at a luncheon<br />

held in Arnaud's restaurant.<br />

Gaston Dureau. state campaign chairman.<br />

said meetings of groups of ten to 20 exhibitors<br />

with district U.S. senators and representatives<br />

would be organized, at which the<br />

exhibttors would present the facts and figures<br />

on theatre operation as compared to<br />

federal taxes. Dureau said representatives of<br />

the theatrical unions would be invited to<br />

attend the meetings.<br />

Be<br />


Dependable Products - Best of Service<br />

18 Years One Location<br />

• Griggs Seoting<br />

• Bigclow Carpets<br />

• Co-Op In-Car Speakers<br />

• De Luxe Popcorn and<br />

Scaionings<br />

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The Bryont name<br />

ond good reputotion<br />

ore your<br />

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BRYANT<br />


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|<br />

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NCW rO«K M, 630 NINTH AVI.<br />

BOXOFFICE October 25, 1952<br />



^harlie Fortson, Wil-Kin Theatre Supply<br />

Co., advises that the Buchanon Theatre,<br />

Buchanon, has purchased new sound and projection<br />

equipment ... A Wil-Kin sales meeting<br />

was held in Atlanta Saturday (11) when<br />

Parmer B. Maxwell, area representative of<br />

the Atlas Tool & Manufacturing Co., manufacturers<br />

of Atlas Colsnack ice cream vending<br />

machine, and Wil-Kin officials closed a deal<br />

to handle the Colsnack on an exclusive basis.<br />

Martin Theatres purchased a Colsnack for<br />

one of their theatres in Columbus.<br />

Hugh Owen, division manager for Paramount,<br />

conducted a meeting for all salesmen<br />

of the Atlanta, Charlotte and Jackson-<br />

ABC<br />




Phone ALPine 7887 Phone 5-9227<br />

P. 0. Box 1345 P.O. Box 88<br />

BUYING<br />


AGENTS<br />

k. J. (Hop) Barnes<br />

C. B. (Cliff) Wilson<br />

Korl (Bud) Cholman<br />

R. A. (Rex) Norris<br />


Quality €r Service<br />

Serving theatres in the South for 31 years.<br />

1 2 cents per word<br />

Lowest cost anywhere<br />

Minimum Order, $2.00<br />

Strickland Film Co.<br />

220 Pharr Rood, N. E. Atlanto<br />

Send for Samples<br />

Special Bargains in Bags, Boxes and<br />

Concession Trays.<br />


146 Walton St., Atlonta, Go.<br />


MORE THAN 1<br />

000 NOW!<br />

AND IT'S<br />

THEIR<br />

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Orgonized Moy 1912<br />


November 9th -11th, 1952, Charlotte, N. C<br />

You'll Hear the Newest on<br />

CINERAMA -U.S. vs US and How's Television?<br />

After 40 years we ore Going Back to School—(conducted by Showmen who hove that "KNOW HOW")<br />

For DRIVE-INS ond "ROOF" operations, under the personal direction of Jock Braunogel.<br />

YOU'RE<br />


8,1'!<br />

BOXOFFICE :: October 25, 1952 63

. . Ben<br />

. . Tom<br />

. . H.<br />

. . Joe<br />

. . More<br />

..<br />

. .<br />

,'<br />

;<br />

Midsouth MPTO Confab<br />

Is Under Way in Memphis<br />

MEMPHIS—All roads lead to Memphis next<br />

week as Motion Picture Theatre Owners of<br />

Arkansas, Tennessee and Mississippi holds its<br />

annual three-day convention at Hotel Gayoso.<br />

M. A. Lightman jr., president of Tristates,<br />

said discussions at the convention<br />

would include arbitration, clearances, the<br />

government anti-trust suit, conciliation panel,<br />

Federal tax fight, advertising and selling,<br />

how to cut operating overhead, drive-ins and<br />

concessions. Registration fee for the convention<br />

will be $12 and $6 for wives. Sessions<br />

will be held Monday, Tuesday and<br />

Wednesday (27-29).<br />

The Schedule of events: Monday, 4:30<br />

p. m., board of directors meeting; 7 p. m.,<br />

free cocktail party.<br />

Tuesday: 9:30 a. m.. free breakfast followed<br />

by business session: 12:15 p. m.,<br />

luncheon and business session; 6:30 p. m.,<br />

cocktail party; 8 p. m., buffet dinner.<br />

Wednesday: 9:30 a. m., breakfast followed<br />

by business session: 12:15 p. m., luncheon<br />

followed by business session; 4 p. m., board<br />

meeting; 6:30 p. m., cocktail party; 3 p. m.,<br />

banquet; 10 p. m., dance.<br />


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IT I<br />

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The Entire Faniily!<br />

ASTOR PICTURES CO. of Ga., Inc.<br />

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Higliest regutation for know-how |<br />

£nd fair dealing. 30 years exoerience incliidiiis<br />

exiiibilion. Ask Better Business Bureau,<br />

or our customers. Know your broker<br />

ARTHUR LEAK Theatre Speciolists<br />

3305 Carulli. Dallas. Texas<br />

Teleiihones; EM 0238 • EM 7489<br />


KNOXYILLE Scenk studios.<br />

Int.<br />

p. O. Box 1029 • Knoxville, Tonn.<br />

Contour Curtains -^ Theatre Decorating -^ Stage<br />

and Auditorium Drapes -K Murals -K Rigging -K<br />

Tracks -»< Controls -K Wall Fabrics -^ Lighting<br />

64<br />

Most Modern Stage Equipment Studio in America<br />


. . .<br />

lyriss Gloria Anne Emerling, daughter of<br />

Mr. and Mrs. Ernest Emerling of Great<br />

Neck, N. Y., and formerly of Memphis, was<br />

married to Alexander James Browm in Great<br />

Neck. The bride's father was manager of<br />

Loew's theatres here for several years<br />

Dover Theatre, a 300-seat house at Dover,<br />

Tenn., was btorned to the ground last week.<br />

Cause of the fire was unknown. It started<br />

in a hotel next door and spread to the<br />

theatre. The theatre was closed for the night.<br />

J. T. Scurlock and Leroy Cherry, owners,<br />

announced the Dover would be rebuilt immediately<br />

and they hope to have it in operation<br />

again in February 1953.<br />

.<br />

. . .<br />

Peggy Elkin is a new stenographer at Columbia<br />

Hill, advertising man for<br />

Universal, was a visitor at the company's<br />

Memphis exchange Melba June Wilson<br />

is the new booker stenographer at U-I . . .<br />

Miss Josephine Jackson, office manager's<br />

secretary at Universal, will be married November<br />

1 at Martin, Tenn., her home town,<br />

to Robert Shurman, Milwaukee.<br />

N. B. Blount, manager, and Neil Murphy,<br />

salesman. Monarch Theatre Supply Co., made<br />

a business trip to Little Rock . Ries,<br />

Warner shipper, celebrated his 15th year with<br />

the company . Donahue, Robert Kilgore<br />

and Travis Carr, salesmen, and Roy<br />

Carter, office manager, all of Paramount,<br />

attended a sales meeting at Dallas.<br />

Mrs. Fannie Baker, Paramount, reports her<br />

husband. Staff Sgt. J. D. Baker, with the air<br />

force in Japan, is on the way home .<br />

Leon Roundtree, Holly, Holly Springs; Mrs.<br />

Valeria GuUett, Benoit, Benoit; Roy Prigmore,<br />

Superba, Charleston; J. C. Bonds, Von,<br />

Hernando; C. J. Collier, Globe, Shaw; B. F.<br />

Jackson, Delta, Ruleville; Mr. and Mrs. U.<br />

Walker. 41 Drive-In, Amory, and R. L.<br />

Osborne, Crescent and Harlem, Belzoni, were<br />

on the Row.<br />

Gem at<br />

From Arkansas came Walter Lee,<br />

Heber Springs and Rice at Des Arc; William<br />

Elias, Murr, Osceola; Moses Sliman. Lux,<br />

Luxora; Lynn Brown, Ritz, Reyno, and J. D.<br />

Shepherd, Rex, DuValls Bluffs . . . Others<br />

from Arkansas were Gordon Hutchins, State,<br />

Corning; Mrs. J. R. Keller and Mi>. R. S.<br />

Bowden, Joiner, Joiner; Henry Haven, Haveti<br />

theatres, Forrest City; Don Landers, Radio,<br />

Harrisburg, and T. A. Shillings, Pastime,<br />

Danville.<br />

Whyte Bedford, Marion, Hamlltoti. Ala.,<br />

and Louise Mask, Luez, Bolivar, Tenn., were<br />

Mrs. Beverly<br />

among visiting exhibitors . . .<br />

Bailey, a new employe at National Tlieatre<br />

Supply, is secretary to C. C. Bach .<br />

R. L.<br />

Bostick, National manager, was on a business<br />

trip to St. Louis . D. Epting,<br />

refrigeration man with NSS, Dallas, was a<br />

visitor<br />

here.<br />

G. Carey of the Stadium Theatre. Carruther.sville.<br />

Mo., was in town . and<br />

more Memphis theatres, both downtown and<br />

neighborhood, are going in for "bank night"<br />

giveaways as a result of a recent police ruling ;<br />

J<br />

that they are legal. Once banned as viola- ;,<br />

tions of the state's antilottery laws, bank<br />

nights are now legal because people may If<br />

*<br />

register without buying a ticket. City Attor-<br />

'<br />

ney Frank Gianotti has ruled.<br />

Joseph W. Holman Sr. Dies;<br />

Orgcmizer of Crescent Co.<br />

NASHVILLE, ALA.—An architect who collaborated<br />

with the late Tony Sudekum in organizing<br />

Crescent Amusement Co. is dead.<br />

He is Joseph W. Holman sr., 62, who died in<br />

his sleep after a heart attack in Zurich.<br />

Switzerland. He and one of his sons, Joseph<br />

W. Holman jr., were on a combination business<br />

and pleasure trip at the time.<br />

The body will be flown back to Nashville for<br />

funeral services and burial.<br />

Holman had what might be termed a fabulous<br />

career. He rose from a parttime office<br />

boy to become one of the nation's bestknown<br />

architects.<br />

All of Crescent's major theatres were designed<br />

by Holman. In the last 40 years it was<br />

estimated that he had designed at least 100.<br />

He was one of the largest stockholders in the jMta<br />

organization outside of the Sudekum family. Mil<br />

Holman began work at 14 in the office of<br />

architect Thomas S. Marr. Although he had<br />

no formal training in architecture, Holman,<br />

in 1909, after only five years with the firm,<br />

was made a full partner. Holman became<br />

head of the firm of Marr & Holman when<br />

Marr died about 16 years ago.<br />

He is survived by his wife, two sons, his<br />

mother and two nephews.<br />

W. Clyde Smith Is Killed<br />

In Automobile Accident<br />

HOT SPRINGS, ARK.—W. Clyde Smith,<br />

manager of the Malco Theatres here for the<br />

last 15 years and a civic leader, was fatally<br />

injiu-ed recently when the automobile he was<br />

driving crashed into a bridge on Highway 88<br />

about one mile east of the city limits. Smith<br />

was brought to the Army-Navy hosiptal, where<br />

he died shortly after the crash.<br />

State troopers said that the theatreman r|<br />

was driving toward Hot Springs when his<br />

car apparently failed to make a curve near<br />

the bridge and plunged into a creek after the<br />

impact.<br />

Smith was a leading contender in this<br />

he w-as<br />

year's Arkansan of the Year contest,<br />

commander of the Warren Townsend American<br />

Legion post, chairman of the state Legion<br />

membership committee, chairman of the<br />

armed forces advisory committee and commanding<br />

officer of the 4026th organized reserve<br />

unit here. He was chairman of the i<br />

County March of Dimes and president of the i<br />

local Horse Show Ass'n. He is survived by |<br />

his mother and one sister.<br />

Most of the motion picture exhibitors in<br />

Iceland prefer U.S. films.<br />

MONARoT]<br />

Theatre Supply, Inc.<br />

Neil<br />

Blount<br />

492 So. Second St<br />

Memphis, Tenn.<br />

LJ<br />

BOXOFFICE October 25, 1953 >53<br />

I<br />

^1<br />


. . Hal<br />

. . Evelyn<br />

. . John<br />

. .<br />

. . Floyd<br />

. . Bob<br />


IJcilMTt I.. SkiiKRs sr. i> till' new maiiitKiT (i(<br />

. . Lllllaii Parker,<br />

the cvipitiil Thratrc. SkoRK.s formerly was<br />

with Florida Statf Theatres for four years.<br />

The decorations In front of the theatre exploiting<br />

"Tarzan's SuvaKe Fury" has caused<br />

a great deal of comment .<br />

manager of the Brentwood Theatre, traveled<br />

about 4,000 miles during a six-weck vacation.<br />

Mrs. Parker and her sister took a three-week<br />

trip to Bar Harbor, visited an aunt In the<br />

Cat-sklUs and then drove to Niagara Falls.<br />

Later, they took a two-week trip down the<br />

east coast of Florida.<br />

.<br />

. . .<br />

Daniel BaKby. Atlantic Drive-In. was on<br />

vacation . Stanton, who has been Bob<br />

Heekln's assistant manager at the Florida<br />

Theatre since spring, will resume playing the<br />

organ there on weekends Futch.<br />

manager of the Beach Theatre and the Beach<br />

Drive-In, has closed the drlve-ln for the<br />

sea.son. The Beach Theatre will have a Halloween<br />

midnight show The Brentwood<br />

Theatre had a kiddy Halloween matinee the<br />

morning of October 18. Prizes were given by<br />

the Whipple Model Sales and Service for the<br />

funniest, prettiest and scariest costumes.<br />

Roy Smith had a large display of concession<br />

equipment on the mezzanine of the Roosevelt<br />

hotel during the Motion Picture Exhibitors<br />

convention. Smith recently spent several days<br />

in Tampa opening his Tower Drive-In. Poindexter<br />

and Mosely are building a drive-in at<br />

Dale Mabry and Tampa . . . Carl Floyd of<br />

Floyd Theatres, Haines City, was a visitor.<br />

. . Janice Claxton of has<br />

. . Jack<br />

B. H. IVIusleh is the sole owner of the Lake<br />

Forest Drlve-In. His daughter June Faircloth<br />

MGM, Is manager .<br />

been home because of illness. Marlene Bishop<br />

has Joined the booking department .<br />

Galloway, Lippert, Atlanta, called at the Exhibitors<br />

Exchange office . . . Tom Daniels<br />

of the Gainesville (Fla.) Drive-In called at<br />

UA ... A. Addison is the new salesman in<br />

south Florida for UA.<br />

Jiminie Gillespie, head of 20th-Fox exploi-<br />

.<br />

ill . . .<br />

tation for the south, was here making final<br />

plans for the showing of "The Sncws of<br />

Kilimanjaro," which opened in Miami<br />

Wednesday i22i Carter w.xs home<br />

Buford Styles, U-I manager, returned<br />

from a trip to Hollywood where they visited<br />

the U-I studio. Styles and James PYew, Universal<br />

district manager, made a business trip<br />

to Miami.<br />

Irving^ Sochin, short subject sales manager<br />

from the New York home office, was in for a<br />

sales meeting. Besides the bookers, salesmen<br />

Ken Laird of Tampa and Jerry Jernigan of<br />

Qrltkndo attended . . . F. T. Murray, manager<br />

Two Million Fe«t In Slock<br />


Without Priority<br />

2 Conductor No. 17 AWG Solid Copper Flat Porollel<br />

Construction Rodent Resistonf Non-woter Absorbent<br />

Jocket for Direct Earth Burial O.D. .35x 20-mch.<br />

Pockoged 2,500 ft. on Returnable Reels or 500 ft.<br />

Coils. Price FOB Houston, Tcxos: On 500 ft. Coils<br />

$60.00 per M ft. 2500 ft. Reels $40 60 per M ft.<br />

Reel Deposits $5.00 each. Shipping Wt. Net 50 lbs.<br />

per M ft.<br />


1622 Austin St., Houston, Texas, Phone CA-9906<br />



uf branch opcratloiiA from the New York<br />

office, aUo vl.«ltod the local office DorU<br />

Flynn from the cashier's department, and<br />

Dorothy Malda of the booking department,<br />

Lcc Sherwood, Dunn Theatre.<br />

were 111 . . .<br />

Chattahoochee; Rube Joiner, booking a«cnt.<br />

Atlanta; Joe Thrift. Floyd Theatre*, Haltics<br />

City; H A Dale. Liikc Theatre, Lake Butler,<br />

and E. C. KanlarLs. Beach Drlve-In, St.<br />

Augustine, were Row visitors.<br />

Souvenlni will be given and prizes awarded<br />

lor the best costumes at the kiddy Halloween<br />

party to be held at the Ribault Drlve-In .<br />

Ro.scoe Ates and Mel Ferrer made personal<br />

appearances here October 21 to start the<br />

Movletlme In Florida tour. BUI Beck, manager<br />

of the Five Points Theatre, chairman of<br />

the local committee of the Motion Picture<br />

Exhibitors of Florida, sponsored the tour<br />

here. Jerome Courlland and David Wayne<br />

made public appearances here In connection<br />

with the opening of the Community Chest<br />

Red Feather campaign.<br />

Bob Anderson, manager of the Main Street<br />

Drlve-In, announces that a late show will be<br />

held on Halloween. Candy will be given the<br />

children and prizes awarded for the best<br />

kiddy costumes.<br />

New Equipment Installed<br />

CRENSHAW, MISS. — The Rilz Theatre<br />

new Magnarc lamps, Hert-<br />

here has installed<br />

ner generator and tran-sverter and a new<br />

Four-Star sound system. The Riez is a nearnew<br />

theatre which opened here in 1950. Jesse<br />

H. Moore Is owner of the house and explained<br />

that since the theatre is located in a heavy<br />

television area, he felt that the best possible<br />

presentation of films would help overcome<br />

TV competition.<br />

Plan New One-Cent Tax<br />

PANAMA CITY, FLA.—City Attorney Mayo<br />

Johnson has been instructed by the city<br />

commission to draw up an ordinance setting<br />

a one-cent amusement tax on all theatre<br />

tickets. This tax is to be added to the regular<br />

admission charge.<br />


greater LIUI* Rock nhlMtarm who atteiuled<br />

the futierul uf W Clyde Smith, manacer<br />

of the Mulco and Central theatres at Hot<br />

Sprlngh. Included M S McCord, M J Prunlskl,<br />

BUI Sockwcll, Jim Carbery, Jimmy<br />

Thames. Sam KIrby and Jack Bomar Smith<br />

was killed In an automobile accident near<br />

Hot Springs Tuesday lU). He won the Malco<br />

Showmanship award and placed iiecond In the<br />

C. A. Lick Civic Actlvltle.i award competition<br />

at the nX)A convention here la.st May.<br />

Wren Theatre* announced the appointment<br />

of J w. Woolfolk as manager of the Allied<br />

Theatre at Dermott He replaces John Stage,<br />

who resigned . Peek, owner of the<br />

Garland Theatre, announced Stevenson leading<br />

Elsenhower, 54 per cent to 46 per cent. In<br />

the sale of over 5.000 popcorn boxes depleting<br />

the theatre patron's choice In the current<br />

presidential campaign . Hoff. Omaha,<br />

general .sales manager of the Ballantyne Co.<br />

and president of TESMA, was a vLsltor.<br />

Sam Kirby, owner of the Nabor Theatre<br />

and board chairman of ITOA, Is back at hLs<br />

desk after a two-week ab.sence due to Illness.<br />

florida's fIRST Supply House<br />




110 Franklin Sf. JJ» Wctt Flogltr S><br />

Tompo, Flo. Miami, Fla<br />

Phont 2.J04S<br />

Phone 3-S0}(<br />

Complefe Concession Equipment<br />

and Supplies<br />


I912U Morns A^e Pt-one 3-8665<br />




IN<br />


l^Y FIRST STOP upon leaving Washington<br />

was at Fredericksbm-g, Va., to see Senator<br />

Ben Pitts of Pitts Theatres. He is completing<br />

his 12th drive-in. It will be named<br />

the Pitts Drive-In and will have a capacity<br />

of 225 cars. It is located at Kilmarnock, Va..<br />

and will open about November 1. The senator<br />

has completely recovered from his recent illness<br />

and is working very hard.<br />

At the Peoples Theatre, Roanoke Rapids,<br />

N. C, I saw my friend Lyle Wilson, who is<br />

building a 342-car drive-in at Gaston, N. C. It<br />

will be open about March 1 and is going to<br />

be a very nice situation, according to the<br />

plans.<br />

Wilson has a very interesting hobby. He is<br />

a photographer of some ability and has<br />

some very unusual pictures of his small<br />

daughter on the walls of his office. In addition<br />

to the theatres in Roanoke Rapids, he<br />

also operates the theatre in Warrington.<br />

* » *<br />

At the Center, Weldon, Manager Elizabeth<br />

Ward, a Showmandiser winner, was on duty<br />

with her ready smile. The theatre was immaculate.<br />

Her consistency in advertising and<br />

her personal liking of people makes the<br />

operation of the theatre a standout among<br />

small-town situations.<br />

At Rocky Mount, H. K. McGhee was managing<br />

the Tower Drive-In and he and maintenance<br />

man Foy Bradshaw were getting the<br />

in-car heaters ready for winter operation.<br />

Foy acts as maintenance man at the Center<br />

and the Tower.<br />

McGhee said that next spring the airer<br />



ION HALL<br />

OIVM^I fctAON*.:<br />

OINItOCKHalrl<br />

DOUOIASI OUMbmiiti<br />

NtANCES IAHMHH;' (<br />

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tmuuis utiuns<br />





would be a mass of blooms. He had pretty<br />

good luck with flowers this year and laid the<br />

foundation for extensive landscaping.<br />

* » *<br />

Eirwin Stone was at the helm of the Center<br />

and he had the theatre looking very nice.<br />

He said that business was fair, but the dry<br />

weather had cut the tobacco crop very much<br />

in that area.<br />

Manager Cecil Winstead of the Carolina<br />

has a hobby of writing true detective fiction<br />

and has had many of his stories published<br />

in various detective magazines. I found a<br />

unique situation in this theatre. His wife is<br />

projectionist and both of them enjoy theatre<br />

work. Cecil is always looking for ways to<br />

create interest in the product he is playing.<br />

Walter Hamilton, who was managing the<br />

Paramount in Kinston, left there Sunday<br />

(19) to manage the Ambassador and Capitol<br />

in Raleigh for Wilby-Kincey.<br />

* * *<br />

E. G. "Buddy" Hill, who operates the Bright<br />

Leaf Drive-In, Kinston. has a very pretty<br />

drive-in. It is exceptionally well drained and<br />

has a concession stand in front of the theatre<br />

catering to patrons along the highway as<br />

well as theatre patrons.<br />

Charles Broadway of the Broadway Drive-<br />

In, Kinston, treated us to some popcorn and<br />

said that business was only fair as the dry<br />

weather had cut crops and money in that<br />

area. He said he hoped that the peanut crop<br />

would help business pick up later on. Charley<br />

also showed me the new concession building<br />

which he recently opened.<br />

A. B. Huff jr. had returned from dinner<br />

and he showed me around the remodeled<br />

Caj-olina where a 50-ton air conditioning<br />

system was installed this summer. The theatre<br />

has one of the prettiest powder rooms<br />

that I have ever seen anywhere. The theatre<br />

has been redecorated and looks like a brand<br />

new house. Huff said the Paramount was in<br />

the process of being remodeled and redecorated.<br />

The space between the seats has been<br />

widened. The Oasis will be remodeled and<br />

made as modern as possible. Huff also said<br />

his father's health had improved a great deal<br />

the last few months.<br />

* * *<br />

There will always be an argument as to<br />

who got to Wilmington first—me or the torrential<br />

downpours that accompanied my arrival,<br />

but I found Bill and Anna Thrush at<br />

the Park Vue Drive-In where they have a<br />

home on theatre grounds. They also have a<br />

new baby named Robin. It is theu- second<br />

boy. The first one, named after his father,<br />

is now going to school. The Thrushes took<br />

Kay film salesman Bob McClure and us out<br />

to a seafood dinner and then told me of plans<br />

to complete the twin drive-in originally<br />

planned when the Park Vue was started.<br />

There is a pretty new concession stand at<br />

the Park Vue.<br />

Mi.ssed seeing Carl Dobbins of the Carolian<br />

Theatre, who was in Greensboro. Also<br />

missed Irwin Rouaik of the Wrightsville<br />

Beach Drive-In as he was at a Kiwanis meeting.<br />

Several other showmen friends of mine<br />

were out of town.<br />

* * *<br />

At the Ocean Breeze Drive-In, Ocean<br />

Beach, S. C, Manager Frank Martin was<br />

on deck. He is intensely interested in show<br />

business and never lets an opportunity pass<br />

to learn more about it.<br />

W. C. Evans, who built the new Flamingo<br />

Drive-In, Myrtle Beach, S. C, told me that<br />

he had sold his radio station KMMO in<br />

Marshall. Mo. He also owns WMRX in Myrtle<br />

Beach, as well as the Starlite Drive-In, Bennetsville,<br />

S. C. The Flamingo has been open<br />

for a couple of weeks but there is a lot to do<br />

to get it fully completed. All of the landscaping<br />

has to be done.<br />

H. B. Meiselman of Meiselman Theatres,<br />

Charlotte, told me about his new drive-in,<br />

the Flamingo, a 500-car situation at Laurinburg.<br />

which opened October 10.<br />

Meiselman said it was a de luxe job with<br />

some really nice ideas incorporated for utility<br />

and beauty.<br />

* * *<br />

E. Y. Neil of the Palmetto Drive-In, Florence,<br />

S. C, and the Sylvia Drive-In in Sylvia,<br />

N. C, said he is planning to build another<br />

drive-in very soon, but he is not ready to<br />

disclose the location.<br />

Phil Wicker of Standard Theatre Supply<br />

Co., Greensboro, was at Washington attending<br />

the meeting of the society of motion picture<br />

and television engineers.<br />

Lawson Rankin introduced me to Hugh<br />

Heath of Clarksville, Va., who was in the<br />

Standard office purchasing supplies. Heath<br />

has just completed a drive-in at Clarksville<br />

and plans to add a swimming pool to it.<br />

E. R Medd, North Carolina<br />

Theatre Man, Passes Away<br />

ARDEN, N. C.—Ernest R. Medd, former<br />

theatre owner and manager, died at his home<br />

recently after an illness<br />

lasting several<br />

weeks. He was 57.<br />

Medd began his show<br />

business career as a<br />

projectionist with S. A.<br />

Lynch at Asheville,<br />

N. C, about 1312. In<br />

1927 he joined Saenger<br />

Theatres, Inc., and<br />

helped install sound in<br />

the Clarksdale, Miss.,<br />

theatre where he was<br />

manager. He became<br />

E. R. Medd advertising and display<br />

manager for Dr. R. S. Beam Theatres at<br />

Lumberton, N. C, in 1931 and six years later<br />

went to Crescent Amusement Co. at Nashville<br />

to open the Roxy Theatre in Gallatin,<br />

Tenn. He was with the Everett Enterprises<br />

of Charlotte when he went into service in<br />

World War II as a specialist in photography<br />

with the Navy department at Washington. He<br />

became assistant chief of the hospital motion<br />

picture unit of the Red Cross at Atlanta after<br />

the war.<br />

For several years prior to his death he<br />

operated the Fort Shuford antique shop and<br />

museum here.<br />

He is sm'vived by the wife, a son, Gerald,<br />

and a granddaughter.<br />

Guatemala City Grosses Large<br />

The motion picture gross receipts in 1951<br />

for Guatemala City were $1,448,687.<br />

'^1<br />

E6<br />

BOXOFFICE :: October 25, 1952<br />


I<br />

.fi<br />

I<br />

Two Repeal Sessions<br />

Held in Oklahoma<br />

OKLAHOMA CITY — Additional support<br />

Jor the repeiil of the 20 per cent federal<br />

amusement lux wiis assured at two separate<br />

meetings held Monday (20) In the Second<br />

and Sixth congressional districts.<br />

Three candidates for Congress from the<br />

Second district were present at a meeting<br />

held at the Country club In Vlnlta. This<br />

was the first state meeting In which It wivs<br />

necessary to Invite rival candidates. Charley<br />

Procter. Muskogee. Second district chairman,<br />

.said:<br />

"It was evident that the smaller exhibitors<br />

were effective In their pleas for tax relief.<br />

The three candidates seemed Impressed with<br />

the distress pleas."<br />

"All of the 25 exhibitors present testified<br />

to the need for repeal. I consider our meeting<br />

a grand success because each of the candidates<br />

pledged himself to write a letter<br />

stating their opposition to continuation of<br />

the tax. Ed Edmonson. Democrat: Edward<br />

E. Easton. Republican, and the Independent<br />

candidate expressed their opposition."<br />

A similar meeting was held in Sayre for<br />

the Sixth district, with George Stovall. chairman,<br />

presiding. Congressman Page Belcher<br />

had already pledged himself by letter for<br />

elimination of the tax. but the meeting was<br />

arranged so exhibitors could have a personal<br />

contact to relate their story directly to Congressman<br />

Belcher.<br />

Meanwhile. 350 Oklahoma exhibitors plan<br />

to show a special trailer prepared in protest<br />

to the soldiers bonus bill and an increase<br />

In sales tax. The two measures will be voted<br />

on November 4. The first showing of the<br />

trailer will begin October 26.<br />

Louisiana Exhibitors<br />

To Follow Cole Plan<br />

NEW ORLEANS — Exhibitors representing<br />

all the congressional districts in Louisiana<br />

laid out a state campaign for repeal of the<br />

federal admissions tax along the lines of the<br />

program set up by Col. H. A. Cole. Duke<br />

Clark. COMPO representative for the southwest,<br />

explained the program at a luncheon<br />

held in Arnaud's restaurant.<br />

Gaston Dureau, state campaign ch.iirman.<br />

.said meetings of groups of ten to 20 exhibitors<br />

with district U.S. senators and representatives<br />

would be organized," at which the<br />

exhibitors would present the facts and figures<br />

on theatre operation as compared to<br />

federal taxes. Dureau said representatives of<br />

the theatrical unions would be invited to<br />

attend the meetings.<br />

Trenton Theatre Damaged by Fire<br />

TRENTON, TEX. — Fire destroyed the<br />

Trenton Theatre here on October 10. The<br />

lo.ss was estimated at $5,000. Homer Gentry<br />

of Whitewright Is the owner and manager.<br />


Largest coveraae in U.S. No "Net" tistinps.<br />

Higliest re|]utation for know-liow<br />

and fair dealiiiQ. 30 years experience including<br />

exhibition. Asli Belter Business Bureau,<br />

or our customers. Know your brolief.<br />

ARTHUR LEAK Theotrc Specialists!<br />

3305 Carutli, Dallas. Texas<br />

Tileuliones: EM 0238- EM 7489<br />


BOXOFFICE :: October 25, 1952<br />


Exhibitor at Mabank Reports Tax<br />

Is Margin Needed to Stay Open<br />

Hrrr arc some more Jottinos bu Frank<br />

Bradley, correspondent at Dallas, following<br />

a trip through the Kaufman-<br />

Corsicana area.<br />

Jack Harris, who ha.s been managing the<br />

Texas Theatre In Kaufman. Tex., recently<br />

reporUs the local newspaper editor Is very cooperative<br />

with regard to theatre and amu.sement<br />

Items, giving liberal space to recent<br />

surveys reported by Texas COMPO. Harris<br />

likes to work up special merchandising ideas<br />

on one or two good pictures a month, and<br />

consistently uses .several 40x60s In front of<br />

the theatre on coming attractions.<br />

R. Q. Coleman. Matex Theatre. Mabank.<br />

reports that he has been in show business In<br />

his small community of 988 people for 17<br />

years this month.<br />

"Business has been pretty rough recently."<br />

he reports and showed me his last month's<br />

check book -showing that he went into the<br />

red considerably. "Sometimes I think it is<br />

a thankless job running a theatre in a small<br />

community. Add to the politics of a small<br />

community, the fact that we have been hard<br />

pressed in recent years to even meet current<br />

expen.ses. The repeal of the 20 per cent federal<br />

admi-ssion tax will mean the difference between<br />

staying open or closing In Mabank."<br />

I had a long discussion in Corslcana with<br />

Interstate's city manager, Dave Yates, who<br />

was managing the Ideal Theatre there while<br />

Banks Lyons was on a vacation in south<br />

Texas. The severe drouth over a two-year<br />

period was taking a severe toll in community<br />

morale and business conditions. The cotton<br />

crop has been a failure for the third straight<br />

year.<br />

Young spoke about the fine results and<br />

lasting impression left by Jack Jack.son.<br />

Texas COMPO speaker, when he addressed<br />

the Rotary club in Corsicana earlier in the<br />

year. Said he would like to have another<br />

speech after a year has elapsed.<br />

Frank Sheffield. Interstate treasurer, was<br />

at the Palace Theatre and invited me to see<br />

Crosby's new picture, "Because of You,"<br />

which had a full house.<br />

Harry Conner, Ritz Theatre, Dawson, a<br />

town of 1,155 persons, also owns the drugstore<br />

and pharmacy there. I asked him a<br />

few questions about the tall i20 to 30-foot)<br />

television antennas seen very conspicuously<br />

froin the highway as one turns into the town.<br />

He said there were 25 to 30 sets in town and<br />

his experience was that these people stayed<br />

home for two months after piorchasing their<br />

sets and then began coming regularly to the<br />

theatre again.<br />

J. J. Jantz, owner of the Frost Theatre.<br />

Frost, was quite proud of the BOXOFFICE<br />

Showmandiser award for January 1950, which<br />

he had hanging in his boxoffice. He was concerned<br />

about the feelings in a small community<br />

toward the theatreman and was seeking<br />

a forceful way of demonstrating the importance<br />

of a theatre to the other merchants<br />

without closing. He had wondered about having<br />

a Texas COMPO speaker address the local<br />

Civitan club.<br />

Met Wayne Young at the Texas Theatre,<br />

Hillsboro, who said he had a good organizasw<br />

tlon fur uperutliiK Utc RlLz. Tcxun and Hill<br />

Drlvc-In.<br />

J. M. Tobola of the Best Theatre In West<br />

Kald the two current wcckcnd.i .should ni.ikihl.s<br />

top grovscs for the year which norriuiU:.<br />

would coa%l-st of the traveling Mexican cotton<br />

pickers, but not no thi-n year. The crop wa.s<br />

poor and xmall and only a few extra hands<br />

were around thl.i year.<br />

"The new cotton cutter Li eliminating u Uj*<br />

of the help required to pick cotton In previous<br />

years," he .said.<br />

West Is largely populated by Czechoslovaklans,<br />

as the buslne.ss names Indicate. A.s<br />

a result Tobola has to advertise In two papers,<br />

the English newspaper and the Czech paper.<br />

"Other operating costs are way up over five<br />

years ago. and yet It Is Impossible to Increa.se<br />

my gro.ss business by raising prices.<br />

That is why the 20 per cent amusement tax<br />

Is such a burden," he said.<br />

In Waco, C. H. "Buster" Scott, manager<br />

of the Orpheum Theatre which was running<br />

"The Story of Robin Hood." reported: "Had<br />

a rough afternoon i<br />

Saturday i with a full<br />

hou.se of young people who .seemed much<br />

friskier and rowdy than they normally are."<br />

Terry Hutchins has been managing the<br />

Rivoli Theatre, Waco, for Abe Levey again<br />

after two years In the army, mast of the<br />

time m Germany. "It was quite a startling<br />

contrast to return to hot and dry Texas<br />

after 18 months of wet and cold, but I'm glad<br />

to be back," he said.<br />

C. R. Lemke, Crystal Theatre, Waco, recalled<br />

the Texas COMPO star tour through<br />

Waco on the evening of October 11 a year<br />

ago in which thousands of persons jammed<br />

the main street to make the greatest turnout<br />

in the history of that city.<br />

Complimented C. H. Stewart, city manager<br />

for Interstate, on the "Fall Festival" cutouts<br />

at the Waco Theatre. Stewart asked about<br />

Wallace Walthall, recalling the successful engagement<br />

of "Birth of a Nation" in Waco<br />

some time back. This showing received added<br />

publicity on the front page of the paper<br />

when the large Confederate flag was stolen<br />

during the night from the marquee.<br />

Abe Levy, who owns the Strand, Texas and<br />

Rivoli. said he was happy to have a good man<br />

back on the job. referring to Terry Hutchins.<br />

CHELSEA.' OKLA.—Jesse Cooper jr. has<br />

purchased the Lyric Theatre here, according<br />

to E. M. Freiburger. Dewey, Dewey, Okla.<br />

.SERVICE CO^'<br />

125 HYDE ST. Sanfrancisco l^alif.<br />

GERALD L. KtltSKI^miES.<br />


!<br />

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MAKE a<br />

NOW for<br />

DATE<br />

'o5»p»^"^^ ??^T,<br />

""""^"J*?'"'"<br />




FVAVItC AS<br />

MWr AS<br />


IN Rl«S<br />

IN A Uft^riR<br />


DAY AND<br />

TOP<br />

QfOSSES<br />



^HE continued drouth in the southwest is<br />

hurting business in general. However, a<br />

good rain would help some and would make<br />

everybody feel better. The bumper crops last<br />

summer (in Oklahoma) will help to offset<br />

the poor prospects this fall. Theatre grosses,<br />

so far, have kept up to about normal, so exhibitors<br />

tell me.<br />

* * •<br />

The Perry Theatre, Perry, under the capable<br />

management of John Terry, is doing<br />

very nicely. It is a very neat and attractive<br />

theatre that is a credit to this community.<br />

Terry keeps every thing clean and comfortable<br />

for his patrons. He also operates the<br />

Ritz.<br />

* * *<br />

Fred Rogers has purchased a ten-acre tract<br />

a few miles out of McAlester and will build a<br />

modern drive-in. This will make three driveins<br />

for this thriving little city. Business is<br />

reported fair in this part of the state by exhibitors<br />

here and there.<br />

* * *<br />

A new modern drive-in is scheduled for<br />

Pryor by Mrs. Fred Allred. It will be ready<br />

for opening early next spring. A spacious<br />

concession stand, projection room and latest<br />

in sound and projection equipment will be<br />

installed. Drive-ins in this vicinity have<br />

done very well this summer, so say exhibitors.<br />

* « *<br />

The Convention Hall, Enid, has scheduled<br />

several national dance bands and one traveling<br />

roadshow play for this season.<br />

* * *<br />

Bill LaBarthe, owner of the Grand Theatre,<br />

Pond Creek, is a live-wire showman. He<br />

keeps his theatre in tip top condition in every<br />

respect. Many years ago he was a projectionist<br />

in Texas and this experience has<br />

come in very useful many times in keeping<br />

his equipment in first-class condition. I<br />

have had the pleasure of seeing several<br />

programs at his theatre and found the sound<br />

and projection equal to any theatre in a<br />

larger city. When you visit Bill, you will<br />

always find the latch-string on the outside<br />

and the welcome mat at the door.<br />

*^ * *<br />

I want to thank many exhibitors, film<br />

salesmen and others who have been writing<br />

me many nice, newsy letters that are sincerely<br />

appreciated. And thanks go to my<br />

friend Jack Bradley, representative for<br />

Alexander Film Co., for his news items, and<br />

to<br />

many others.<br />

gets out and sells his shows to the citizens oil<br />

this nice little town, and they appreciate hisj<br />

'<br />

programs by good attendance.<br />

* * *<br />

Another progressive showman is Ralph,<br />

Drury, skipper of several downtown theatres<br />

{<br />

in Tulsa. We had the pleasure of meeting<br />

him and his charming wife awhile back at ac<br />

exhibitors' meeting in Enid. How are things<br />

over your way, Ralph?<br />

I hope to soon accept<br />

your invitation to visit you and other theatremen<br />

in that region.<br />

Interstate Offers $10,000<br />

In Election Contest<br />

DALLAS—An attractive list of prizes worth!<br />

$10,000 are being offered theatre patrons by|<br />

the Interstate circuit in a presidential straw!<br />

poll and election contest being conducted in|<br />

their theatres beginning October 1 to November<br />

3. according to John Q. Adams, executivel<br />

secretary for Interstate.<br />

Prizes are based on ability of patrons<br />

predict closest the combined popular vote fon<br />

both presidential candidates. Ballots are cast<br />

in theatres. Contestants are not required<br />

purchase an Interstate ticket to participate,^<br />

or to be in an Interstate house to win.<br />

Second, third, fourth and fifth prizes will*<br />

be selected in the same manner. The firstprize<br />

is a 14-day expense paid trip to Washington,<br />

D. C, and New York during the presi-<br />

dential inauguration, $500 in cash and a 1952<br />

'<br />

four-door sedan. The second and third place<br />

prizes will be 1952 Pontiac four-door sedans.<br />

The fourth place winner will receive a $1,000<br />

U.S. defense bond, and the fifth place finalist<br />

will get a $500 U.S. safety bond. Interstate<br />

will pay the 20 per cent state gift tax.<br />

The theatres will post the results of the<br />

j<br />

straw voting from time to time.<br />

$100,000 Fire at Sasakwa, Okla.<br />

SASAKWA. OKLA.—The Sasakwa Theatre<br />

here was destroyed in a fire which did damage<br />

estimated at $100,000 to several places<br />

of business on Main street October 10.<br />

Westerns-Features-Serials<br />

Tower Pictures Co.<br />


302 S. Harwood Si. Dallas 1. Texas<br />

Phone RA-7735<br />

Another exhibitor I want to take my hat<br />

off to is Dana Ryan, operating a theatre in<br />

Pawnee. A very progressive exhibitor who<br />

FOR SALE<br />


425 speakers. Steel tower with aportment. Only<br />

one in fast growing town between Dallas and<br />

Fort Worth. $85,000. Terms, $35,000 down.<br />

"JOE" JOSEPH<br />

3405 Milton Dollos, Texos<br />

Phones LO-5707 or LA-9437<br />


Two Million Feet in Stock<br />


Without Priority<br />

2 Conductor No. 17 AWG Solid Copper Flat Porallel<br />

Construction Rodent Resistant Non-water Absorbent<br />


. . Mrs.<br />

DALLAS<br />

/-•hiirlKi K. Darden of Associated Popcorn<br />

Distributors reports thiit A. L. Lawson.<br />

brother or Dan and the late Harry Lawson,<br />

was appointed Houston representative for<br />

Associated, effective October 15. Dun and A. L.<br />

Law.son will cover the Houston territory together<br />

In the next few weeks. Darden drove<br />

to Beaumont and then to Houston for the<br />

SMU-Rlce game. He reported .seeing L. N.<br />

Crim Jr. and Bob Hartgrove and their wives;<br />

Irving Cohen, purcha.slng agent for Jefferson<br />

Amusement Co.; Forrest White and his<br />

.son. and Jack Bryant, executive director of<br />

Dallas Variety Club.<br />

Julius Gordon, president of Jefferson<br />

Amusement Co.. Beaumont, was In New York<br />

on business with Bob Parks. Jefferson Amusement<br />

Is building drive-ins at Henderson and<br />

Jacksonville.<br />

Duke Clark left for Oklahoma and Arkansas<br />

for foUowup work in connection with the 20<br />

per cent federal admissions tax campaign.<br />

H. A. Cole, Pat McGee and Clark will attend<br />

the meeting in Memphis of district chairmen<br />

of the repeal campaign for Tenne.ssee at 8 p. m.<br />

Sam Berry of NTS here was<br />

October 26 . . .<br />

proud recently to learn that his nephew, Roy<br />

Gentry, assistant to the president of Coca-<br />

Cola Co., Atlanta, was host to a visiting<br />

dignitary from India. Sapuran Singh, an official<br />

on .special duty from India's ministry of<br />

food and agriculture. He also reports his<br />

niece. Ellen Windsor of Woodville, Ga., won<br />

a state 4-H Congress baking contest in Atlanta<br />

with her cherry pie, and received a<br />

$150 scholarship and will represent Georgia<br />

In the national 4-H rUib contest In Chicago<br />

next February,<br />

Seen alone Fllmrow: Cranvllle Cox Jr.,<br />

Cry.stal. Gilmer; Ben Darby, Village Drlvc-In,<br />

Ennis; J. L. Groves, El Rancho, Vernon; Fred<br />

Smith, New Theatre, Rogers; J. H. Hotchkl.ss.<br />

Palace, Sllverton; Dr. Clyde Vaught. Presidio;<br />

C. W. MaUson. Dixie. Rockdale; R. B Kerbow,<br />

Boyd; J. M. Tobola. Best. West; Martin Larmour.<br />

National, Graham; T. C. Klrkcsey.<br />

Gem. Rasebud; R. J. Huddleston. Alvord; Carl<br />

Bencfield. Victory. Amarillo; Frank C. Gardner.<br />

Plaza. Balrd; Mr. and Mrs. Arthur Caywood.<br />

Texas, Brady; John Craln. Capitol. New<br />

Braunfels; Chester Sandldge, Village. Fort<br />

Worth; Elmer Bisby. Alba; B. G. Partln. Ea.st<br />

Tex. Cushing.<br />

In from Okluhuma were Claude Tliorp.<br />

Gem of Ryan; Mr. Hlghtower, Terral, and<br />

J. C. Ferrell, Fort Gibson . C. W.<br />

Mat-son suffered a second recent automobile<br />

accident last week when a rear tire blew out<br />

and her automobile overturned. She suffered<br />

severe but not permanent injuries.<br />

Fire Razes 400-Seat Rico<br />

EAGLE LAKE. TEIX.—Fire razed the 400-<br />

seat Rice Theatre building here October 8,<br />

causing damage estimated at $65,000. Owner<br />

H. C. Johnson estimated the lo.ss of the<br />

equipment and furnishings at $30,000. exclusive<br />

of that to the building.<br />

Three new theatres were opened in Guatemala<br />

during the first half of 1952 and four<br />

others are being built.<br />



Individual<br />


Units All<br />

STEEL<br />

Uniformit7 of design adds attractiveness<br />

and aids in the increase of sales.<br />

Assembly includes Selmix Dispenser<br />

Heads, Complete Cretor Popcorn Machine<br />

ond other units.<br />

Units may be purchased individually or<br />

in a group. Delivered and installed 30<br />

days after order is<br />

placed.<br />

Write for information!<br />

Sure it's hot NOW!<br />

But Winter's<br />

on the way!<br />

And before your patrons cool<br />

toward your drive-in<br />

see Southwestern about<br />

"LITTLE<br />


IN-CAR<br />

HEATERS!<br />

M<br />

And you had best see Southwestern soon'<br />

You can't keep up the crowd without heat for<br />

their cars. Smart owners use Southwestcrn's<br />

"Little Inferno" In-Car Heofers to supply<br />

that heat. It's easy to buy. Costs only $32.00<br />

for the 110 volt operation unit consisting of<br />

2 hooters and a bracket with down light;<br />

S3600 for the 220 volt operation unit. It's<br />

easy to install. Once wiring's in, it's only<br />

minutes before o unit is ready for customers<br />

And it's easy on the pocketbook in operation.<br />

Like all the best of theatre equipment, you'll<br />

find the "Little Inferno" IN CAR HEATERS<br />

at cither location of<br />


vt. P.O.BOX 2207 « PHON[ RI-6134 ^<br />

DiHributon for<br />

Southwestern<br />

Theatre Equipment Co.<br />

Pop Corn Machines<br />




HOUSTON— 1209 Commexr<br />

Houxon<br />


BEAUMONT— S50<br />

SUPPLY CO.. 629 W. Ciond. Oklo. Cily<br />


LUBBOCK— UOS «..nuf A<br />

EQUIPMENT CO.. 214 S. LIbcMy, Ne. Orleani<br />

Mom SltMl<br />

SAN ANTONIO- M«.r(hanri ond FloftI<br />

2010 Jackson<br />

Dallas, Tcxos<br />

PRospccf 3571<br />

1622 Austin<br />

Houston, Texas<br />

CApifol 9906<br />

BOXOFFICE October 25, 1952 73

i<br />

Wlieh l/cu Veetia<br />


'GOOD' and FAST<br />



CHICAGO 5, 1327 S. WABASH AVE.<br />

NEW YORK 36, 630 NINTH AVE.<br />



THE "JACK" $ $<br />


I<br />

I<br />

dent<br />

. . . Esther<br />

. . Roy<br />

. . There'll<br />

Annl*<br />

No Reply at Midweek<br />

To Minneapolis Park<br />

MINNEAPOLIS— Up until midweek. Ben<br />

Delnard, coun.scl for the de luxe 1.100-senter<br />

suburban St. Loul.s Park, had hud no notification<br />

from any major distributor that hl.s<br />

demand for day and date first run availability<br />

for the showhou.se with local downtown<br />

houses would be met. If distributors do<br />

not comply by Friday i24), Delnard Theatres<br />

will bring court action.<br />

The St. Louis Park, owned by HaroU Field<br />

and Harold Kaplan, Is now In the 35-day<br />

slot. The Delnard demand followed Its rcpeutt'd<br />

unsuccessful efforts to obtain 28-day<br />

availability, the earliest position after the<br />

first run.<br />

Distributors have granted the St. Louis<br />

Park permission to bid competitively for<br />

pictures with the Uptown, a Minnesota<br />

Amusement Co. neighborhood house located<br />

less than two miles distant and which has<br />

28-day availability regularly. Such an arrangement,<br />

however, is<br />

has told<br />

the distributors.<br />

"unjustified," Delnard<br />

Hold Funeral Services<br />

For Mrs. A. H. Blank. 70<br />

DES MOINES—Funeral services for Mrs.<br />

Anna R. Blank, 70, wife of A. H. Blank, presiof<br />

Tri-States Theatre Corp., were held<br />

October 17. Burial was in Glendale cemetery.<br />

Tri-States theatres in Des Moines and elsewhere<br />

throughout the territory were closed<br />

until mid-afternoon on the day of the funeral.<br />

Mrs. Blank died at Iowa Methodist hospital<br />

October 15.<br />

Active pallbearers were Jerome Greenebaum<br />

and Irving Heller, both of Burlington;<br />

Ralph Blank of Omaha: Harry Warren of<br />

Tucson, Ariz.; Edward Goldman of Des<br />

Moines and Fred Teller of Hastings, Neb.<br />

Honorary pallbearers were Harry Ginsberg,<br />

Joseph Brody, Sam Abramson, Harry Marks,<br />

Dr. Walter Bierring, Alfred Boldes, Sidney<br />

Mandelbaum, Clarence Marco, Dr. Clement<br />

Sones, Dr. James Downing and Herman<br />

Brown, all of Des Moines. Also, Sam Horowitz<br />

of Chicago; Edward Ruben and Harold<br />

Field, both of Minneapolis, Minn.; Eugene<br />

Blazer of Omaha; Walter Rosenfield of Rock<br />

Island, III., and William Gehring, Walter<br />

Gross, Al Lichtman and Leonard Goldenson,<br />

all of New York City.<br />

Fox Theatre Patrons Get<br />

Passes on Birthdays<br />

SIDNEY, NEB.—The new Fox Theatre here<br />

celebrated its first anniversary with a week<br />

long celebration. Manager Elmer Haines, as<br />

a birthday featui-e, made a "reciprocity proposal"<br />

to his patrons: "Attend the new Fox<br />

during Birthday week. Register and give<br />

the date of your birth. When your birthday<br />

rolls around the theatre will send you a free<br />

ticket."<br />

Several other theatres and an industrial<br />

promotional publication have asked for more<br />

details on his proposal. TTie Sidney Telegraph<br />

devoted columns of space to the anniversary<br />

story, a picture of Haines, along with<br />

detailed reviews of all the birthday week<br />

offerings and many photos from the films.<br />

Censorship is not strict in Iceland and no<br />

film was reject:ed in full last year.<br />

MINNEAPOLIS Business of Ivanhoe'<br />

II Iwul a yrur aKo a Mrxiiaii plcturi'. "Wild<br />

Boys of the Streeti." was part of n twin<br />

bill at the Pan here at 76 cent.i top and<br />

attracted practically no attention. But lo-st<br />

week the same film under a different title,<br />

"The Young and the Damned," returned to<br />

Minneapolis and played the World at $1.20<br />

top. At the art theatre It fared very well at<br />

the boxofflce.<br />

Dick Dynes, RKO city sale.sman, took a<br />

vacation to attend the Minnesota-Michigan<br />

football game at Ann Arbor and spend a few<br />

days In Chicago . be a hot time<br />

in the old town next Saturday nigh' when<br />

the Northwest Variety Club holds Its dance<br />

In Its Nicollet clubrooms. It's the evening of<br />

the MInncsota-Iowa homecoming football<br />

game here and plenty of celebrating, along<br />

with good dance music and other entertainment,<br />

is in store for those who attend. Tickets<br />

are 50 cents each.<br />

. . .<br />

.<br />

U-I has two releases spotted into downtown<br />

Minneapolis: "The Stranger in Between" and<br />

"Because of You" Gertrude Guimont,<br />

Warner office manager, vacationed in Chicago<br />

H. Haines, Warner division<br />

manager, was here with Art Anderson, district<br />

manager . . . The Minneapolis World<br />

landed "The Stranger in Between" on competitive<br />

bids.<br />

The Warner exchange will spearhead a<br />

testimonial sales drive for District Manager<br />

Art Anderson January 11-17. Charlie Jackson<br />

has been appointed drive captain for this<br />

U-I Manager LeRoy J.<br />

territory . . . While<br />

Miller was the company's guest in Hollywood,<br />

salesman Pat Halloran sat in the driver's seat<br />

for him. Miller was due back Monday (27)<br />

Eeitman, secretary to Ted Mann,<br />

circuit owner, is back on the Job after touring<br />

France, Switzerland, Belgium, Italy and<br />

England.<br />

Although grosses are off, Sidney Volk. circuit<br />

owner whose interests include one of the<br />

nation's most beautiful suburban theatres,<br />

the Terrace, feels "there's no reason to do a<br />

Johnnie Ray." He believes the boxofflce will<br />

stage a comeback after election d.iy . . .<br />

Harry B. French, Minnesota Amusement Co.<br />

president, went to White Sulphur Springs,<br />

W. Va., to attend the annual meeting of<br />

United Paramount Theatres executives.<br />

Name Carl Schwanebeck<br />

PERRY, IOWA—Carl Schwanebeck has<br />

been named new city manager here for<br />

Pioneer Theatres. He fills the vacancy left by<br />

the resignation of Art Farrell. Schwaneback<br />

was assistant manager of Perry theatres for<br />

more than three years until being promoted to<br />

manager of the two Pioneer houses in Sac<br />

City.<br />

To Construct Iowa Falls Airer<br />

IOWA FALLS, IOWA—A drive-in is being<br />

erected by the Iowa Falls Amusement Co.<br />

near town on Highway 65. It will be the first<br />

airer in the vicinity, and if weather conditions<br />

permit all the work will be completed<br />

this fall, according to I. C. Jensen, manager.<br />

The company purchased the ten -acre site In<br />

1949. Space for 500 cars is planned.<br />

Nearly 200 in Omaha<br />

OMAHA—The Stat* Theatre ecllpced all<br />

other flrnt ruai oa "Ivanhoo" got olf to a running<br />

.start In It* flr«t week by nearly doubllns<br />

regular returns. "The Quiet Man" wbj. a<br />

crowd-puller at the Omaha PtnaJ du>.s of the<br />

Ak-Sar-Ben rodeo cut In on the first part of<br />

the week's run.<br />

'AvefOflo It 100)<br />

Omoho— Th« QuM Man Rep, 120<br />

Orpheum—Some Co«i to Coll*«« 'Ult S«ihr and<br />

Solnl Ann* lU Ij .<br />

90<br />

RKO Brandon— Suddan F«ar RKO), 4 clovi ?nd<br />

wk<br />

. Oeklar (RKO), AlteglMny Uprhtna<br />

(RKOi. 3 •^oy^ 100<br />

Slote— lvanho« MGW) 19$<br />

To,vr> Tomohowh Ttrrilory LiA), King o* IK« WIM<br />

Mori.1 Coli; ln>l

. . . Lewis<br />

. . Dean<br />

. . Charles<br />

. . Don<br />

. . Filmrow<br />

. . Football<br />

—<br />

OMAHA<br />

\xr E. "VVally" Snyder of Hastings, projec-<br />

. .<br />

tionist, was ciiosen fourth vice-president<br />

of the Nebraska State Federation of Labor<br />

at the convention in Norfolk , Clyde Cooley,<br />

secretary of the Omaha lATSE, was re-<br />

. . . Ras<br />

elected as secretary of the Nebraska State<br />

Ass'n of lATSE Locals at the Norfolk session,<br />

a position he held several years ago<br />

Anderson, Universal shipper, underwent an<br />

operation last week.<br />

Rich Wilson, MGM salesman who has been<br />

fighting a siege of arthritis over a month,<br />

was back in the office but will be unable to<br />

cover his territory for a while. He's still on<br />

crutches . . . Janet Townsend, MGM office<br />

manager's secretary, was ill with the flu . . .<br />

Joe Scott, 20th-Fox manager, attended the<br />

funeral of Mrs. A. H. Blank at Des Moines<br />

Cole, former booker at U-I, has<br />

completed two years of army duty and is back<br />

at his old job. Barney Rosenthal, who has<br />

been holding Cole's position, may go to Des<br />

Moines . . . Mrs. Gladys Erie, MGM cashier,<br />

and her husband vacationed in Minnesota<br />

and got in some pheasant hunting.<br />

Mort Ives and Joe Weiss of the Co-Op<br />

Booking Service, were among the state's<br />

hunters who found the going tough in heavy<br />

undergrowth . Lorenz, MGM shipper,<br />

has left the hospital after an operation,<br />

but he is still convalescing at his home.<br />

.<br />

Jack Renfro, Theatre Booking Service, and<br />

Mrs. Renfro visited theii- old home towns<br />

of Great Bend and Hugoton, Kas. . . . Leland<br />

Mischnick, until recently with the Minnesota<br />

Amusement Co. as city manager at Sioux<br />

Falls, S. D., visited on Filmrow. He is a<br />

former manager of the Dundee Theatre. He<br />

has accepted a position with RCA at Sioux<br />

Falls<br />

. Wattonville, assistant shipper<br />

at MGM, and Irene Kosiut, of the Paramount<br />

staff, were to be married October 25<br />

at St. Francis church Campbell,<br />

owner of the State at Central City, is back<br />

from Rochester, Minn., where he underwent<br />

a sinus operation.<br />

Paramount Manager M. E. Anderson and<br />

salesmen Jack Andrews, Bill Harmon and<br />

Linn Pitts attended a divisional sales meeting<br />

in Chicago . . . Cliff Shearon, Genoa<br />

exhibitor, and Roy Warfield, his partner in<br />

the Gordon Drive-In at Sioux City, got their<br />

limit of ducks in the Warfield blind on the<br />

The Variety Club has<br />

Missouri river . . .<br />

scheduled an Armistice eve party at the<br />

Blackstone hotel.<br />

.<br />

The Plains Drive-In has been closed because<br />

of increasing cold weather at Sidney,<br />

Neb. Many others in the territory have closed<br />

or are operating on a one change, weekend<br />

basis visitors included R. E.<br />

Brown, Marian, Iowa; Mrs. Waldo Waybille,<br />

North Bend: Edward Osipawicz, Correctionville.<br />

Iowa.; Bob Kruger, Sioux City; Bob<br />

Fridley, Rockwell City and Ida Grove, Iowa;<br />

Ed Kugel, Holstein, Iowa; Gary Vandenberg,<br />

Sioux Center, Iowa; OUie Schneider, Osceola<br />

and Shelby; Jim Travis, Milford; CUff<br />

Shearon, Genoa, and J. B. Holden, Pisgah,<br />

Iowa.<br />

William Miskell, Tristates district manager,<br />

was one of the busiest men in town last week.<br />

As chairman of the pohce civil service commission,<br />

he headed a group of Omahans who<br />

attended a national meeting in New York.<br />

Miskell had to rush home to don the robes<br />

of Cardinal and play one of the leading roles<br />

in the annual Ak-Sar-Ben coronation ceremony<br />

for King Ak-Sar-Ben LVIII and his<br />

Queen in the Court of Quivera. The ceremony<br />

at the Coliseum is a highlight of the<br />

fall social season in Nebraska.<br />

Redecorate Strand in Leon, Iowa<br />

LEON, IOWA—The interior of the Strand<br />

Theatre here is being redecorated by Manager<br />

J. E. Michael. New Acousticon board<br />

has been placed on the walls and at the rear<br />

of the auditorium and the color scheme is<br />

being changed. Michael says the acoustics<br />

will be much improved after the work is done.<br />


Toe Jacobs, Columbia manager in Omaha,<br />

Mrs. Jacobs, and Iz Weiner, Universal<br />

i<br />

manager in Omaha, visited their respective l|<br />

offices here last week. They also attended I<br />

funeral services for Mrs. A. H. Blank . .<br />

Foster Blake, Universal division sales manager,<br />

was in town . . . Mary Lou Vaughn,<br />

Columbia inspector, has resigned . . . Myrtle<br />

Bechtel, Warner cashier, is spending her twoweek<br />

vacation visiting her family in Florida.<br />

She will also fly to Cuba before returning<br />

home.<br />

.<br />

. .<br />

. . . Returning from<br />

M. J. Hogan, traveling auditor, is currently<br />

working in the Warner office here . . Warner<br />

.<br />

salesman and bookers are preparing for<br />

the Hal Walsh week drive, January 11-17,<br />

1953 games took several Filmrowers<br />

out of town over the weekend. From<br />

Republic, Mr. and Mrs. Paul Webster, Mr.<br />

and Mrs. Kenny Weldon and Mr. and Mrs.<br />

Sam Eaton drove to Iowa City for the Iowa-<br />

Wisconsin game . JoAnne Hoffman, former<br />

Republic secretary, visited her family<br />

while home from Iowa State Teachers college<br />

for the weekend<br />

Paramount meetings held in Chicago recently<br />

were Don Hicks, manager; Johnnie Winn,<br />

office manager, and Kenny Bishard, Chuck<br />

Elder and Pearl Robbins, salesmen.<br />

Several anniversaries were celebrated in<br />

the Paramount exchange last week. Chuck<br />

Caliguiri and Mrs. Prances Boys both had<br />

wedding anniversaries, and Dorothy Van<br />

Buren celebrated her second year with the<br />

Paramount office. Employes had ice cream<br />

and cake in honor of all three occasions . . .<br />

Clinton's only outdoor theatre, located two<br />

miles northwest of the city on Route 136,<br />

ended its season October 12. The Central<br />

States Theatre began its 1952 season on April<br />

16. Another drive-in, the Corral, Webster<br />

City, closed October 14 . . . The Isis Theatre<br />

in Webster City, which has been closed Sunday,<br />

Monday and Tuesday during the summer<br />

months, will now operate seven days a week.<br />

A single feature attraction will be presented<br />

the first three days of the week and a double<br />

feature Wednesday through Saturday.<br />

Matinees will be held Saturday and Sunday.<br />

Mr. Exhibitor<br />

Are you going to protect your interest with a drive-in<br />

theatre? Then see us. We will save you money in the<br />

long run! The average salesman selling equipment<br />

is interested in sale of equipment only. We have<br />

supplied equipment to more Drive-In Theatres in<br />

Iowa than any other one company. We help you<br />

pick out your land, we have an engineer to help<br />

supervise your contractor on building, and our own<br />

Engineer installs equipment. We assure you that<br />

we can help you save money. OUR Service Man will<br />

service your equipment ^vhen you need it.<br />

No contract<br />

lor service needed.<br />


?!21 High St. Phone 3-6520 Des Moines, Iowa<br />

Both Politics and Polio<br />

Blamed for Gross Dip<br />

MINNEAPOLIS — Bennie Berger, North<br />

Central Allied president, blames the current<br />

boxoffice weakness in this area on the<br />

national political campaign. "There's so much<br />

vital interest and importance on the air now,<br />

in connection w^ith the election, that many<br />

people's time and attention are being diverted<br />

away from the movies." says Berger. He is<br />

confident that after the election grosses will<br />

shoot right back to recent higher levels.<br />

Harry B. French, Minnesota Amusement<br />

Co. president, attributed the slump in part<br />

to the polio epidemic which has been exceedingly<br />

severe in most parts of the territory.<br />

26 Drive-In Closed for Season<br />

JANESVILLE, WIS.—The 26 Drive-In near<br />

here closed for the season with "Deadline<br />

U.S.A." and "Last Ti'ain to Bombay." according<br />

to Manager Fontas Georgiades.<br />

Eleven motion picture studios are in operation<br />

in Spain with a total of 27 stages.<br />

<<br />

75 BOXOFFICE ;; October 25. 1952

I struction<br />

! way<br />

t<br />

'<br />

. . Joe<br />

. . Ditto<br />

. . Mr.<br />

Circuit Officials Meet<br />

Opponents of Drive-In<br />

CHESTON. IOWA -Officials of the Com-<br />

[iioiiwcHlili ThfiUie Corp. met recently with<br />

about 20 of the Crcslon residents who hiid<br />

iRiu'd a petition protesting location of the<br />

ompany's proposed drlve-ln theatre at the<br />

.Id fairgrounds property.<br />

Plans for the new theatre were explained<br />

by R. M. Shelton, vice-president and general<br />

manager; Jack Braunagel. manager of the<br />

!rlve-ln division; M. B. Smith, division man-<br />

.ucr. and Earl Douglass, manager of the thcitres<br />

In Creston. Shelton explained that the<br />

'onimonwealth company had operated theares<br />

In Creston for more than 15 years. He<br />

aid the company Is Interested In the city and<br />

iipports Its civic projects.<br />

"Someone Is going to build a drlve-ln theitrc<br />

In Creston." Shelton told the group. "We<br />

made our plans when we learned other Interests<br />

were planning a drlve-ln theatre here.<br />

The company's purpose Is to protect its heavy<br />

Investment in its other theatre properties in<br />

Creston." Braunagel said the company operates<br />

high-type, clean drlve-ln theatres. It<br />

has 20 in operation at the pre.sent time. He<br />

said It Is planned to build the theatre proper<br />

at least 400 to 500 feet from the Townline<br />

road.<br />

D. W. Harper, one of the petitioning group,<br />

.told of the slow development of the residential<br />

districts In the northern part of Creston. He<br />

said the street are narrow and that traffic<br />

o and from the theatre would create a traffic<br />

problem in these residential districts. Other<br />

objections were to noise from the traffic.<br />

Others who spoke and asked questions objected<br />

to the dust such traffic would cause.<br />

The theatre officials replied that the amount<br />

of dust now coming from the streets in the<br />

irea also would be objectionable to the drive-<br />

11 theatre and it would be abated. There wa.s<br />

onslderable discussion at the meeting and<br />

I he theatre officials said they plan to discuss<br />

the matter further with the objecting group.<br />

A permit to construct the theatre has already<br />

been granted the theatre group.<br />

Work Begins on 400-Car Ozoner<br />

FORT MADISON. IOWA—The new Fort<br />

Madison Drive-In will be opened April. Conof<br />

the 400-car theatre is now under<br />

on eight acres of land on the north side<br />

of Highway 61 at Baxter's corner. Herbert K.<br />

Hogland is the owner. Hogland operates a<br />

theatre at Genoa, Ohio.<br />

When you Veed a<br />


\<br />

'GOOD' and FAST<br />



CHICAGO S, 1327 S. WABASH AVE.<br />

NEW YORK 36, 630 NINTH AVE.<br />

M\LW AUKEE<br />

. . .<br />

—<br />

Ideas still<br />

pay!<br />

Anyone can find<br />

ideas,<br />

but successful exhibitors<br />

make ideas work for tfiem*<br />

whether you create, collect<br />

or adapt ideas, the main<br />

thing is to keep them stirring<br />

to build business for you.<br />

From Cover to Cover —<br />

BOXOFFICE Brims with Helpfulness<br />

*One exhibitor collected BOXOFFICE<br />

Stories on Children's Shows, and has<br />

boosted matinee business 100% by<br />

adapting them for his own theatre.<br />

As never before, better methods pay good<br />

dividends in show business. Men in high<br />

places and men in low places all have<br />

learned that it pays and pays to promote pictures—every<br />

day in every way . . . For good<br />

ideas in the news and in the service departments,<br />

read and use each issue of<br />


Nine Sectional Editions — To Fit Every Distribution Area<br />

78 BOXOFFICE October 25, 1952

ll<br />



Seven Michigan Members<br />

Of Congress Guests at<br />

Convention<br />

UtrriiOIT Till' first congressional luncheon<br />

ever to be held by the Illm Industry in<br />

this area proved a high spot of the Michigan<br />

Allied convention, with seven of Michigan's<br />

present delegation in Congress in attendance.<br />

An overflow crowd of over 200 filled the<br />

Arabian room of the Tuller hotel to hear<br />

Abriim F. Myers present the industry's position,<br />

with emphasis upon the necessity of repeal<br />

of the admissions tax, which at least two<br />

of the congressmen openly and staunchly supported.<br />

Significantly, the two congressmen.<br />

John Dingell and Charles Potter, represent<br />

opposite parties.<br />

President John Vlachos presided, with Secretary<br />

Ernest T. Conlon, a former Michigan<br />

state senator, talcing over as emcee when introduction<br />

of the political leaders started.<br />


An unexpected added attraction was a personal<br />

appearance by Gary MerrOl. star of<br />

"Night Without Sleep," through the courtesy<br />

of 20th-Fox. Merrill had made an appearance<br />

on Friday at the Fox Theatre, and left immediately<br />

after a brief speech because of the illness<br />

of his wife, actress Bette Davis, who<br />

was appearing in a play at the Shubert Theatre.<br />

Congressmen present, besides Dingell and<br />

Potter, were Tbad Machrowicz, George Dondero,<br />

Louis Rabaut, John Lesinski jr. and<br />

George Meader.<br />

The gathering included a number of representatives<br />

of other businesses. The labor<br />

side was represented by Frank X. Martel,<br />

president of the Wayne County Federation of<br />

Labor; Frank Kinsora, president lATSE<br />

Local 199: E. Clyde Adler, president of the<br />

Michigan lATSE. and Clarence Purdy. head<br />

Of the projectionists' local at Ann Arbor.<br />

Among prominent exhibitors introduced by<br />

Conlon were Earl J. Hudson, president. United<br />

Detroit Theatres; Lew Wisper, Wisper &<br />

Wetsman circuit; Adolph and Irving Goldberg<br />

and Charles A. Komer, Community Theatres,<br />

and Trueman Rembusch, past president<br />

of national Allied.<br />


Myers prefaced his talk with the remark:<br />

"I have a close affinity with Congress. I<br />

want to compliment the motion picture industry<br />

of Michigan for honoring themselves in<br />

honoring Congress here today. For free popular<br />

government is centered in the parliament."<br />

The theme of Myers' extensive talk was the<br />

statement that there are cases where "the<br />

collection of admission tax is preventing theatres<br />

from paying income tax." Myers dramatically<br />

departed from his prepared address<br />

(which appears elsewhere in this issue) by<br />

mentioning that he had just received a telegram<br />

from the director of Radio City Music<br />

Hall, New York, stating that the big theatre<br />

Is not one of the few exceptions, as has been<br />

generally reported, to the many theatres making<br />

net profits le.ss than the admission tax.<br />

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Taking ;in artivi- role in the .Allied of .Michigan I'onvpntion at I>*troil wrr

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Tridimension May Come Sooner Than You Think-Snapet, aw<br />

(Continued from Preceding Page)<br />

sioners and others in the field, Snaper said:<br />

"We all are interested in what contributes<br />

to our mutual welfare. People come to a<br />

meeting like this and go away richer from<br />

the exchange of ideas, and the opportunity to<br />

learn what is being done wrong."<br />

Snaper gave a detailed report on Cinerama.<br />

"You are not going to have it in your<br />

theatre for a long time, perhaps never," he<br />

said. "They are working on other systems,<br />

which may be less expensive.<br />

"I'm not easily impressed by anything, but<br />

the now well-publicized roller coaster scene<br />

made me gasp for breath and catch onto my<br />

chair.<br />

"Size will make it impractical for most<br />

theatres, because the screen runs 60 feet between<br />

the two ends. It takes a large personnel<br />

to operate, including six operators—<br />

mixer, a sound man, a projectionist to run<br />

the regular picture and three special projectionists<br />

per shift, with cost for this crew running<br />

around $1,800 a week.<br />

"It is something tremendous. It will mean<br />

a new era in motion pictures if we can get it<br />

into our theatres. We don't know much about<br />

it technically, because much of that has been<br />

kept secret.<br />

"It is not just a matter of putting a new<br />

gimmick into your theatre. It is a tremendous<br />

investment, almost rebuilding the theatre,<br />

and losing about 30 to 35 per cent of<br />

the orchestra seats.<br />

"The great boxoffice advance sale In New<br />

York and the way Cinerama has hit both the<br />

front pages and amusement sections of newspapers<br />

are indications of its great potential<br />

for the theatre and the show patron.<br />

"As to quality, indoor closeups are vague.<br />

We are used to looking at motion picture<br />

closeups, and these are twice the size.<br />

"But this may be compensated for by the<br />

fact that sound follows the action, which<br />

is tremendously impressive. I did not even<br />

realize the sound of standard films seems<br />

to come from one place until I went to a<br />

regular theatre presentation and checked it<br />

after seeing Cinerama a few days ago.<br />

"I'm certain you are going to have theatre<br />

television in your theatre before you have<br />

Cinerama," Snaper predicted.<br />

Other methods of tridimensional presentation<br />

were given considerable attention. He<br />

referred to a system, using prisms in front<br />

of the regular projector, which could be presented<br />

on two projectors instead of on a<br />

single unit with an intermission necessary at<br />

the end of the reel, as with present Cinerama.<br />

Other systems, including the one produced<br />

by Arch Oboler, which requires use<br />

of colored glasses, were mentioned briefly.<br />

"Tridimensional films—not necessarily Cinerama<br />

itself—are a definite possibility for<br />

the motion picture theatre." Snaper concluded,<br />

reminding exhibitors that the development<br />

may come much sooner than expected.<br />

Mentioning that he had seen early<br />

Cinerama two years ago and was not much<br />

impressed, yet "all of a sudden these things<br />

are here." He indicated that similar sudden<br />

surprise development may occur with<br />

some other process.<br />

Myers took up Snaper's theme, and referred<br />

to the important part taken by Allied in inducing<br />

equipment companies to bring out<br />

a sound system costing under $3,000 When<br />

talking pictures were first introduced.<br />

"When a new idea is brought forward, the<br />

first models are always the most complicated.<br />

Then a process of simplification sets in, until<br />

you get down to something useful," Myers<br />

said.<br />

Commenting that "it's wonderful to have a<br />

man like Ernest T. Conlon as executive secretary<br />

of Allied," President John Vlachos introduced<br />

Conlon, who covered briefly a number<br />

of important organizational details.<br />

When Conlan mentioned Congressman John<br />

Dingell of Detroit, Myers interjected that<br />

"he has always been one of our strongest<br />

friends on the house ways and means com-<br />

\<br />

mittee," noting that Dingell came out/<br />

strongly against the admission tax.<br />

}<br />

Ray Branch, Michigan's representative on<br />

the National Allied board, spoke briefly on<br />

industry problems.<br />

Richey, the director of exhibitor relations for<br />

MGM, for many years was manager of Michigan<br />

Allied before going into the distribution<br />

field.<br />

"A lot of changes are going on in the business.<br />

We are in a market that is not easy,"<br />

Richey told the audience. "Exhibitors have<br />

a real problem—and the contrast between<br />

classes of pictures is great. The current vast<br />

difference between big and average pictures<br />

at the boxoffice presents a tremendous prob-,<br />

lem for the man keeping a theatre open 365<br />

days a year.<br />

"There are a few signs of optimism in the<br />

business outlook, and "Detroit is apparently<br />

one of the places that holds out longest.<br />

Employment here is up, but business is not."<br />

He cited as an example of a state that has'<br />

shown a substantial pickup in business, because<br />

of the emphasis upon Movietime and<br />

because "they have done a good job of reselling<br />

the American people."<br />

A real hazard to the exhibitor exists in the«|<br />

coming of color television, Richey admonished,<br />

but admitted it would be five to six<br />

years away. "This is a time for planning<br />

and transition," he advised, noting that there<br />

will be "rough going ahead."<br />

'.<br />

"Arbitration," he said, "may point to a<br />

better way to do business. Many good men<br />

have worked hard on it.<br />

"MGM in particular, as typical of film<br />

companies, is making changes in its policy.<br />

We as a company have cut corners in to-<br />

day's market, and yet keep the quality up;<br />

there are many changes in type of exploitation<br />

today and MGM is turning from slick<br />

paper magazines to newspapers and the direct<br />

approach."<br />

Rembusch also spoke on 16mm competition.<br />

Sidelights on Convention of Allied of Michigan<br />

\<br />

il<br />

m<br />

DETROIT—Sidelights on the Allied convention:<br />

Abram P. Myers, veteran Allied general<br />

counsel and national board chairman, was<br />

introduced by Michigan President John<br />

Vlachos as "Mr. Allied." In return, Myers<br />

drew attention to the presence of "Mr. Republican"<br />

(Senator Taft) in the press section,<br />

insisting your scribe is a double for the<br />

Ohio statesman.<br />

National Allied President Wilbur Snaper<br />

drew signs of reminiscence when, referring<br />

to a "thumbs-down" policy on an exploitation<br />

move that took a little trouble upon the<br />

part of exhibitors a few seasons ago, he remarked<br />

that the reason given was, "We've<br />

made too much money!"<br />

Myers, answering a question on arbitration<br />

rules under the new proposed plan by veteran<br />

MGM Manager Frank J. Downey,<br />

quiijped; "There is a doctrine of atonement.<br />

They who sin must pay. Our film brethren<br />

are in their present position (in losing certain<br />

advantages under the new plans) because<br />

oi what they have done in the past."<br />

Snaper snapped that "any time you have<br />

an. exhibitor in front of you, you have an<br />

audience—or you're his audience."<br />

Henderson M. Richey demonstrated the<br />

faultless memory for which he's noted when<br />

he came to the stand to speak and had to<br />

admit ignorance of even the name of Allied<br />

President John Vlachos. After Vlachos introduced<br />