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Boxoffice-December.20.1952

launch Feldmon annivertary drive. L to R— Edword Muhl, vice preiident, Alfred DoH, eiecutive vicepretidtnt; Milton Rockmil, 'let Feldmon, lolei monoger, William Goeti, produclion chief, David Lipton, odvertiiing publicity director Story on Page 31. t Issue . . . 10 motion tirtvttf *> ucn4-tlui Htttr tl lk« P«l Olflc* (I Kwut NATIONAL EXECUTIVE EDITION Including trie Snttonal Nfws Pacts of All EditKMit DECEMBER 20, 1952

  • Page 2 and 3: MGM' Women decide the picture "to s
  • Page 4 and 5: THE NENA/^ LANDMARH >f WARNER BROS'
  • Page 6 and 7: 1,1 «,•.//,/ /'///--, HAPPENED A
  • Page 8 and 9: I HUGHES IS BACK AT CONTROLS H^ AS
  • Page 10 and 11: i 'PuUc ^c^nU Trusteeship Must Cont
  • Page 12 and 13: Trie upiliiiiaiii/ i\jiiii viiivi ^
  • Page 14 and 15: ! The Greatest Musical Show On Eart
  • Page 16 and 17: •»•••••• » because
  • Page 18 and 19: FABIAN CIRCUIT WILL BECOME ONE OF B
  • Page 20 and 21: 7fte*€ €UtcC S
  • Page 22 and 23: , general counsel, will discuss the
  • Page 24 and 25: Construction Ban Ended; See hOOO Ne
  • Page 26 and 27: Zukor Birthday Plans Set by Executi
  • Page 28 and 29: . . Columbia . . Over . . Columbia
  • Page 30 and 31: '- Everyhodv love United Artists is
  • Page 32 and 33: no—new | 14 Para, to Keep Product
  • Page 34 and 35: \i LETTERS Free Shows Boost Popcorn
  • Page 36 and 37: I • ^mmmmmmmimss^sm Theatre Const
  • Page 38 and 39: I Harry Wilson's Stunf With Bike Ba
  • Page 40 and 41: Theairemen Cash In With National Ti
  • Page 42 and 43: I I Alfred Starr talks tomorrow's t
  • Page 44 and 45: SUN , 7«l« THE WAYS TO EXPLOIT A
  • Page 46 and 47: AGAIN IN '53 K RKO BRINi RKO's BLEN
  • Page 48 and 49: Exploitation Material -Is Plentiful
  • Page 50 and 51: WHAT MICKEY MOUSE HAS MEANT TO ME A
  • Page 52 and 53:

    Trend to Color Marks Paramount's Sh

  • Page 54 and 55:

    A New Nostradamus Series Tops MGM L

  • Page 56 and 57:

    j Exploitation Values Pack Warner L

  • Page 58 and 59:

    Columbia Its Shorts Projects Most I

  • Page 60 and 61:

    . I 58 Subjects, with Emphasis on C

  • Page 62 and 63:

    i^;ri^;.i;.:;^•-:iA•^^;iv?s= ..

  • Page 64 and 65:

    NATIONAL PRE-SELLING GUIDE ttule wh

  • Page 66 and 67:

    NATIONAL PRE-SELLING GUIDE ROAD TO

  • Page 68 and 69:

    • 'Andersen and 'Mermaid' Hold Up

  • Page 70 and 71:

    Sousa, Clifton Webb Are Honored At

  • Page 72 and 73:

    . . David . . Matt . . Charles ITTS

  • Page 74 and 75:

    .i i I ' Publicity and Public Relat

  • Page 76 and 77:

    [ STUDIO PERSONNELITIES Barnstormer

  • Page 78 and 79:

    . . Proceeds . . Janice . . The ^AN

  • Page 80 and 81:

    . . Filmrow . . Jim . . Robert il :

  • Page 82 and 83:

    . . Harry ' PORTLAND pxeavation wor

  • Page 84 and 85:

    . . H. . . Howard . . . . Don j I A

  • Page 86 and 87:

    . . Frank . . The . . Gerald . . Jo

  • Page 88 and 89:

    i SCALES We hare just been able to

  • Page 90 and 91:

    . . MGM . . Ken . i: Seasons Greeti

  • Page 92 and 93:

    High Ratings Awarded ; of 6 Films R

  • Page 94 and 95:

    ^^. . . / urge employers to install

  • Page 96 and 97:

    SAN ANTONIO /^.ipt. M. T. "Lone Wol

  • Page 98 and 99:

    EASTERN OKLAHOMA By ART LaMAN TULSA

  • Page 100 and 101:

    il i^ if5l **fc I Pi liley 'i ORDIN

  • Page 102 and 103:

    J I da Silvernaih Coronet Manager,

  • Page 104 and 105:

    . . The . . RKO . . , Om,ih,i, . .

  • Page 106 and 107:

    ^r Nearly Full For Opera Telecast M

  • Page 108 and 109:

    iJ' i Exhibitors Are Presented Awar

  • Page 110 and 111:

    Christnia«^ Christmas Christmas Gr

  • Page 112 and 113:

    . . William . . Marjorie . . Richar

  • Page 114 and 115:

    . . Jack ' ' L E V E L A N D 'Priso

  • Page 116 and 117:

    ' h . . . Ohio . . Robert ' ' RESEA

  • Page 118 and 119:

    HOSPITAL at best.n Tuberculosis is

  • Page 120 and 121:

    . . For . . \ BOSTON •Phe Firesto

  • Page 122 and 123:

    . . . Pete . . Sam . . Lenny . . Ma

  • Page 124 and 125:

    . . On MONTREAL TJnited Amusement C

  • Page 126 and 127:

    . . . The I ARITIMES ntUntic Films,

  • Page 128 and 129:

    ' :i| Ml : 1^^. "" The EXHIBITOR HA

  • Page 130 and 131:

    REVIEW DIGEST - Very Good; -* Good;

  • Page 132 and 133:

    f Comedy; 11 ©Million 1 My HiHME m

  • Page 134 and 135:

    I I uaury I Mara . ' I FEATURE >- <

  • Page 136 and 137:

    SHORTS CHART MUSICAL FEATUHETTE 530

  • Page 138 and 139:

    ! uBiy i "-fiuitlie . . and i World

  • Page 140 and 141:

    : vsents , !« PLAY COLUMBIANS ^f^^

  • Page 142 and 143:

    The Nev\^Year brings a vN^onderful

  • Page 144 and 145:

    ^1 >f tyi- t K *i' ^ iOiSDAY SPECIA

  • Page 146 and 147:

    ' BOXOFFICE POWER Marilyn Monroe /

  • Page 148 and 149:

    I 44 LEGISLATURES MEET IN '53; TAXE

  • Page 150 and 151:

    PuUe SmU To Release 33 in January\

  • Page 152 and 153:

    I A NEW CONC EPT^ OF ••^S' Ever

  • Page 154 and 155:

    0^^g A NEW CONCEPT OF A '" fresh an

  • Page 156 and 157:

    A NtW CONCEPT OF Paramount's forwar

  • Page 158 and 159:

    :|C- IN ADDITION THESE SUPER'HITS A

  • Page 160 and 161:

    1 UNT'S START-ln First thing in '53

  • Page 162 and 163:

    ^Mie*tcutd Svc*it^ Arbitration ARBI

  • Page 164 and 165:

    f-jm^^ TENNESSE THEATRE Noshville 6

  • Page 166 and 167:

    I 80% of 22,000 Theatres Now Show S

  • Page 168 and 169:

    0' Setaick I ^' ' NIVERSAL-0 NTERNA

  • Page 170 and 171:

    f 10 Film Companies Win ?!^?,i^S:/.

  • Page 172 and 173:

    ^oUtftwMd ^efuint Columbia and 20th

  • Page 174 and 175:

    A SECOND GENERATION EXHIBITOR STEPS

  • Page 176 and 177:

    Chicago Herald-American Introduces

  • Page 178 and 179:

    B. ^=.01 LETTERS Two Exhibitors Vie

  • Page 180 and 181:

    Minors Club Boosts Coming Attractio

  • Page 182 and 183:

    DRUM BEATERS AT WORK f1 Heralding t

  • Page 184 and 185:

    ART DISPLAYS COST A LITTLE, ATTRACT

  • Page 186 and 187:

    : Becomes Films Open for Xmas Mild

  • Page 188 and 189:

    . . , BUFFALO Ta^'k Beresin, chief

  • Page 190 and 191:

    PITTSBURGH lyjelvin Mann resigned b

  • Page 192 and 193:

    ' CJ. leyI'm Returns to Pilot RKO S

  • Page 194 and 195:

    . . Local i I ' i Briefies STUDIO P

  • Page 196 and 197:

    . . . easy SAN FRANCISCO IJill Weis

  • Page 198 and 199:

    Chicago First Runs Slump to Average

  • Page 200 and 201:

    . . . RKO . . FrankMead,60, . . Mrs

  • Page 202 and 203:

    . . Chicago's . . The CHICAGO pUmro

  • Page 204 and 205:

    Ideas still pay! Anyone can find id

  • Page 206 and 207:

    . . OUie : December ATLANTA n froze

  • Page 208 and 209:

    Exhibitors Talk Tax Repeal at Decat

  • Page 210 and 211:

    . . Eddie . . Herb : MIAMI jyjr. an

  • Page 212 and 213:

    exasi ''More than seven and a quart

  • Page 214 and 215:

    Texas Trade Leaders See Year of Pro

  • Page 216 and 217:

    .' I i : Ralph Drewry of Tulsa Ovfe

  • Page 218 and 219:

    ' Leroy D A L L A n fire in the ear

  • Page 220 and 221:

    ".../ urge employers to install the

  • Page 222 and 223:

    . . Universal 1 D E S MOINES Caiesm

  • Page 224 and 225:

    . . Doug : Communist Cleanup Drive

  • Page 226 and 227:

    . . James DETROIT p-.i'l Bradley's

  • Page 228 and 229:

    . . Jack . . Theatre AM CLEVELAND p

  • Page 230 and 231:

    . . concessions BOSTON pay Daugawee

  • Page 232 and 233:

    . . Peter UPT Chiefs See More Striv

  • Page 234 and 235:

    WINNIPEG nil J. Arthur Rank, Monogr

  • Page 236 and 237:

    • -.X ^^>' ..^^ « ^ ^eu "/w-i* T

  • Page 238 and 239:

    cloi" The EXHIBITOR HAS HIS SAY (Co

  • Page 240 and 241:

    REVIEW DIGEST f> Very Good; Good; -

  • Page 242 and 243:

    'i-j^^ ) © I Pirate I When ;£f]TI

  • Page 244 and 245:

    .D. j I ©Crimson ' FEATURE CHART U

  • Page 246 and 247:

    6.21.52 .June SHORTS CHART NAME BAN

  • Page 248 and 249:

    . . For . . FEATURE REVIEWS Story S

  • Page 250:

    EA It's the story of "what made mot