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Boxoffice-December.20.1952

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il i^ if5l **fc I Pi liley 'i ORDINARY PROJECTORS CENTURY PROJECTORS ^Wl'jlds ^ ionif oi ^ HllilJ ( Sop ( |i 1 St' i Ttfj-, \fS THE SPLIT-APERTURE TEST — THE MOST CRITICAL COMPARISON TEST OF PROJECTOR PERFORMANCE. Here you see the reproduction of a split aperture test between CENTURY projectors and ordinary projectors. The CENTURY half of the screen proves CENTURY'S superiority—it's olive and it sparkles. The other half of the screen (on ordinary projector) is dull and uninteresting. Make this test in your own theatre and be convinced—change to CENTURY projectors for bigger box office returns. CENTURY projectors were the choice for Cinerama, the new spectacular "3 dimensional" motion pictures. You have much to gain by using CENTURY Projection' and Sound. See your CENTURY dealer for a demonstration. %e^lB^ CENTURY PROJECTOR CORPORATION, NEW YORK, N. Y. SOtD BY 'lOli CENTURY THEATRE SUPPLY CO. 20 North Lee Street, Oklahoma City 4, Oklahoma HARDIN THEATRE SUPPLY CO. 714 South Hampton Road Dallas 11, Texas 'IOC BOXOFFICE : : December 20, 19 .-fcjB,,

I LUBBOCK. , SEASON i.^1 h t Llns Texas Drive-ln Unit Holds First Regional Session TEX.—The Texas Drlvc-In Theatre Owners A.s.s'n held Ihe flr.st of a .series of scht'duk'd reKlonul ini'cllnK.s here Inst Ed Green Wednesday ilOi with more than 50 drive-in operators attending. Phil Isley. president of Allied Theatre Owners and head of Isley Tiieatres, spoke for Claude Ezell, president of the association. Ezell, who is also pre.sident of Ezell & Associates, was hospitalized several Al R«3molds Preston Smith, Lubdays before the meeting. XKk, presided as local chairman and opened ;he meeting with a welcome to all theatre Dwners, some of whom had come here from far as El Paso. The meeting opened with breakfast in the lis iffee shop of the Lubbock hotel and a a. m. screening of "Ruby Gentry" at the ey Theatre. Theatremen reconvened in the Navajo room of the Caprock hotel for luncheon at 12 and bailncu Kc.-xtorw started at 1 p. m. Isley. actum for Ezell. explained why the 1 ^oclatlon president wa.s unable to attend tlie mecllnK He outlined the history of the a.s8oclatlon and read u ll.st of the names of officers and directors. He explained the objectives of the organization and how the group can serve drlve-ln showmen in west Texas. Lsley also reported on the 20 per cent federal tax repeal campaign and Its .succe.'ss to date and he covered briefly the plan for relieving the Texas theatres of the discriminatory state tax on admissions over 50 cents. He Introduced Ed Green of Texas Theatre Service. Dallas, who explained what had been accomplished In the Dallas territory by the drlve-in association and how problems have been worked out to the satisfaction of all exhibitors, creating a healthier condition both for the drive-in and for the film companies. Isley then Introduced Charles Wel.senberg of Dallas. El Pa.so and Wichita Falls to explain how through the efforts of the drlve-in association, exhibitors had gone together in directory-type new.spaper advertising, thus saving hundreds of dollars In advertising expense. Al Reynolds outlined plans for the first semiannual Texas Drive-In Theatre Owners A.ss'n statewide meeting in Dallas in February FOR 1^ [)f!a.vllOil, Ir Miff ni**"!; ill -«>>i tti4 Fl>m ,•••• OXOFTICE :: December 20, 1952 81