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Boxoffice-December.20.1952

^r Nearly Full For Opera

^r Nearly Full For Opera Telecast MINNEAPOLIS—The local Loop Gopher, the territory's first independent theatre to have large-screen television, got off to a fast and promising start with the Metropolitan Opera's production of "Carmen." The 1.028- seat house, scaled at $1.80. $2.40 and $3.60. sold all but a handful of its seats and earned a profit on the venture. Bennie Berger. Gopher owner, expressed himself as highly pleased with the results. He believes that the public will support as many as four such grand opera telecasts a year, one about every three months. The theatre made a modest but satisfactory profit on "Carmen," according to Berger. who pointed out that the front page newspaper and other publicity garnered for the telecast was invaluable and should pave the*way for even better boxoffice results. The Minneapolis Morning Tribune ran a front page story on the telecast, describing it as "history-making." The music critics of the Star and Tribune both pa.ssed up a Minneapolis Symphony orchestra concert to cover the televised "Carmen." Audience reaction for the most part was favorable, although the general feeling was that the telecast's picture quality left something to be desired and was inferior to the sound. The near-capacity audience was in the face of a snowstorm, icy streets and the Minneapolis Symphony orchestra opposition, and in spite of the fact the Metropolitan annually plays a four-performance engagement here at $7.20 top. The Minnesota Amusement Co. originally had announced a "Carmen" telecast for the 4.000-.seat Radio City, but stepped out upon learning it would conflict with the symphony orchestra concert and it could not be had exclusively for Minneapolis. William Miskell Praises 'Carmen' Omaha Show OMAHA—William Miskell. Tri-States district manager, said from reports emanating at other points in the country. Omaha's television reception for "Carmen" at the Orpheum probably was among the best. "Every comment I received was very good," he said. "The closeups were excellent and the only shots not too good were the long ones. He said he might go for another opera, but at a different time of the year. Omaha's gross was about $2,800. with $3.85 high and $1.20 bottom. The house was approximately half full. Martin Bush, World-Herald music critic, was enthusiastic about the TV production. Mr. Exhibitor . . "Visually, aside from blurring of some bigscale shots and two small bits of local interference." he wrote, "the illusion was most convincing. The closeups were so excellent as to enable the theatre audience to better see the production than many there in New York. "Aurally, the music both vocally and orchestrally was well-night perfect. With this feat TV has stepped up. May it continue!" "Carmen' Telecast Draws Praise in Milwaukee MILWAUKEE—A near-capacity audience attended the Riverside Theatre here Thursday (111 for the Metropolitan Opera telecast of "Carmen," and local newspaper columnists were high in praise of the first big-screen TV opera. "Despite the blurred and montonous gray pictures, the performance was immensely moving and vivid," one critic said. "To the ear. it could hardly have been better. "Even with the screen limitations, the staging of the opera, the movements of the . . . The thi'ong of prinicipals and minor people alike were found to be fluid and precise fire and passion of this elemental drama were unfailingly conveyed. After each familiar aria and dramatic episode the Milwaukee spectators burst into applause simultaneously with the New York subscription audience seeing the performance." Immediote families of entertainment industry employes olso eligible for TB core at WILL ROGERS MEMORIAL HOSPITAL. Are you going to protect your interest with a drive-in theatre? Then see us. We will save you money in the long run! The average salesman selling equipment is interested in sale of equipment only. We have supplied equipment to more Drive-In Theatres in Iowa than any other one company. We help you pick out your land, we have an engineer to help supervise your contractor on building, and our own Engineer installs equipment. We assure you that we can help you save money. OUR Service Man will service your equipment when you need it. No contract for service needed. DES MOINES THEATRE SUPPLY CO. 1121 High St. Phone 3-6520 Des Moines, Iowa 'Pal Gus' Packs Punch At 175 in Twin City MINNEAPOLIS—"My Pal Gus" ran awa from the field. Given a tremendous sellini job. it came through with fine business tha | belied the supposed insurmountable prelj Christmas handicap, raised higher in th)|i instance by snowstorms, icy streets and colt; Aside from "Gus," however, there was nl reason for cheers. Two other newcomerjJ "Operation Secret" and "Hangman's Knot,] floundered. Holdovers were "The Miracle c| Fatima" and "Plymouth Adventure" in the fourth and final weeks and "Lost in Alask in its second stanza. Century The Miracle of Fatima (WB), 4th wk. . . 81 Gopher Lost in Alaska (U-l), 2nd wk if Lyric The Block Swan (20th-Fox); To the Shores of Tripoli f20th-Fox), reissues Radio City My Pol Gus (20th-Fox) 17| RKO-Orpheum Hangman's Knot (Col) 51 RKO-Pan Invasion, U.S.A. (Cot); Stronge Fosci* nation (Col) Si State Operotion Secret (WB) £l World Plymouth Adventure (MGM), 4th wk 9l "Because of You' Gets Honors In Slow Omaha Week OMAHA — "Because of You" at the Omah was the only offering among the city's down town first runs to break over the norn line and a couple failed to make the grad| Weather turned mild, making streets slopp with thawing snow in the daytime treacherously icy at night. Omaha— Because of You (U-l); Royal Journey (UA) n| Orpheum Bloodhounds of Broadway (20th-Fox); Night Without Sleep RKO-Brandeis The Rains (20th-Fox) Come (20th-Fox), reissue, S| 3 days; Springfield Rifle (WB), 4 days, 2nd wk. Kl State Because You're Mine (MGM) . !| Town Captive of Billy the Kid (Rep); Harlem Globetrotters (Col), Fort Osage (AA) (I Iowa Theatres Entertain Kids With Free Shows DES MOINES—Free movies for the cl dren were the Saturday attraction at a nu: ber of Iowa theatres recently. In mar cases, the free shows will be continued for tl entire month of December. The Monte Theatre, Montezuma, is givir programs sponsored by the merchants of U community and will continue each Satun thi'ough the month. The idea was a treat the parents who "parked" their children i the Monte and then went shopping. i| Marshalltown, 800 children crowded into tvj theatres for a picture sponsored by loi merchants. Gifts were presented by a San', Claus. The Aplington Theatre, in cooperation wll merchants of the city. Ls presenting Saturday shows until Christmas. In Ochey( dan. the Mound Theatre will host three Sati day shows culminating with a Santa Clai party December 20, and the New Belmon' Belmond, is presenting free pre-Christra.i shows for the children. Ed Gentry is tt manager. Minneapolis Alhambra Leased by Lou Gainsley who ope MINNEAPOLIS—Lou Gainsley, ated the abandoned Loop Pix, has leasi the neighborhood Alhambra Theatre fro Rubenstein & Kaplan, and will reopen it. Tl 583-seater was closed several months a, after a long stretch of unprofitable busine: ! BOXOFFICE December 20, 19.

il i iveries I . . Clem iim.-.^i.i Dus" ''hishei:', «. thtre 1, Mhtt !)(,(, '"aeSljit, '"UslBHu Mwk, IMoil, •I (Coll. 4; Stnrijt h» Sl'tlti* Konois W'aiiheCe:' Df tie city- ; over tit l^ ;o make th: : kitj strep.- ' the dart: » I); Rtiol Im 2 Fox) Hi OMHii , - ft IWB], < K- iMffll',, (il 'V;, Htiti wge iAA;,. Enteitain Shows lovies lor i' ,ittacti03 a: recenllj. t becontimiK (I. lonteznma, l^ : he nierttaD:; time d" went en eatti !: their tfci' shoppy crofdec :: sponsored .incoope"' is iristBis- will The recent bad weather meant much additional work for Don Loftis. manager of the prand Theatre in Estherville. After running the film he had for an extra day because trucks could not get through to bring him lew film, he had to drive to Algona to meet ;he truck and get the film he needed. Other exhibitors ran into the same difficulties during the snow and ice storm. pteseE!:- ^' lE host tlirfcM tith a Safc 'j;;:; u G* Des Moines Variety Elects Bob L. Conn DKy MOINES -Robt-n I, Conn, Miuniinri (or 20th-Fox. wa.s elcclvd chief barker of Variety Tent 15 nl the anniuil election Monday night (15) in the Standard club. A report on the party held recently in the JBwlsh Center wu.s given. The proceeds will ba used to purchase an oxygen tent for Mercy hospital, additional equipment for the Raymond Blank Memorial haspital for children ad for a donation to the YMCA boy.s home Over 137 prizes were doiuited by Des Moines merchants. The most coveted— a Deep Freeze —wa.< awarded to Mrs. Sven.son. exhibitor from Kalniar. Mrs. Edith Fiiedman received a beautiful set of dishes. The crowd was so large that people were forced to sit on the stage, in the balcony and on the floor of the h»lge room engaged for the event. Among the more humorous incidents were the winning of a pair of car chains by Mrs. Mary Bookey whose husband is general manager for Sanders Motors and had contributed the chains, and the awarding of the fruit basket to Mrs. Don Swartz whose husband gave it. Lou Levy, head of a committee in charge of lining up gifts, wishes to express thanks to all the generous merchants who aided the Variety Club in it.s charity project for 19.52 DES MOINES ^olumbia booker Lanae Tew became the bride of William Seid . . . MGM publicist Al Golin got a new car . . . Jack Kelly, short subject and newsreel representative, was a visitor in the MGM offices . . . William Waters Jr. proved that a MAN can keep a secret! «e worked all day Friday. December 5. and at ;6 p. m. that evening he was wed to June Al Ungerman, booker for Universal, jPettet . . . celebrated a birthday December 12. That publicity does pay was proved in the own of Corning recently when three .screen itars. Judith Anderson. Tyrone Power and Raymond Massey stopped in that town for junch. They said their stop was due to a ilug of a fining station man for his favorite ;afe and home town. He was so convincing n his sales talk that the three stars decided o give it a try! OmahaFilm Depot Handles ihipments of TV Film OMAHA—Under a new policy, the Omaha — ,11m Depot will handle TV film shipments lllirtTtlllM ''" '^^^^ York for delivery to television sta- - .. - . First de- lltlUl'lw" ionj. wow-TV and KMTV here QginslS; were received here last week. Frank Gartner, head of the Film Depot, said I Chester M. Ross, executive vice-president of fatlonal Film Service, said the films would Thea'" Bme by plane nonstop from New York, leavig (Ohia «in '««*', id there at 5 p. m. and arriving in Omaha .W t 10:30 p. m. Twin City Area Drive-ln Financing Comes Easy Despite Uncertainties MINNEAPOLIS The future of film exhibition may be rn.shrouded In uncertainty for Nomo Indlvlrtuul.i and group.i livMde and outside the IndUfllry. but that fact Unt making It difficult to ral.HC Invcslment fund« for drive-in theatre coiutrucUon In thu territory. Owners of conventional thealre.^ lhcm.