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Boxoffice-December.20.1952

. . . The I ARITIMES

. . . The I ARITIMES ntUntic Films, Ltd., which recently opened a studio at St. John's, Nfld., plan.s to widen its scope from production of commercial, educational and industrial shorts and documentaries to include feature films for theatres, starting with .shorts with the accent on Newfoundland topics. Albert Jekste, general manager, says he has designed film studios and theatres in his native Latvia. He said Canada is in a very difficult spot for home film production because most of the theatres are linked by ownership and contracts with U.S. theatre operation and film production. He maintains the U.S. releases must be used almost wholly in the Canadian theatres. A linking of "The Body Snatcher"' and "I Walked With a Zombie" at the Majestic in New Waterford was billed as "the most daring shriek, shudder and shock" tieup ever brought to the screen. Appropriately, the opening was at a Sunday midnight show. Fred Gregor heads the Majestic and allied Paramount ... A one-day hookup of outdoor films was screened at the Russell in Glace Bay; namely, "Cattle Drive" and Yukon Manhunt." Saturday morning shows for children there open at 10 o'clock. Some members of the London Theatre Co., booked into school auditoria in the maritimes so far this winter season on a play-a-week plan, have backgrounds of screen, stage and television-radio experience in their native England. In the troupe are Leslie Yeo, David Morrell, Charles Mardel, AiUhony Newlands, Richard Easthan. Hilary Vernon, Roma Haycock, Avis Lennard, Jacqueline Lacey and Ruth Perkins. The group offered stock in an auditorium in St. John's, Nfld., last winter and returned in the fall of 1952 for a limited run, thence transferring to a school building at Halifax. A fire which destroyed a dozen commercial buildings at Corner Brook, Nfld., was close to the Regent and Palace theatres. A concrete wall prevented the spread of the flames to the Regent and adjoining buildings. The Regent is owned and operated by Coombs & Coleman ... A stock issue of $425,000 was recently made in behalf of W. J. Kent & Co., Bathurst. The Kent Theatre is being operated in partnership with Famous Players. Leading a delegation from St. John to Ottawa to protest against political strings being pulled for replacement of St. John by Fredericton for location of an army camp, meant a return to an old home-town by Mitchell Franklin. He spent considerable of his youth in Ottawa, and was a pupil at St. Patrick's college there . . . Bills change at the York and Nickel at St. Johns, Nfld., on Saturday afternoons. Double bills are played at the York and singles at the Nickel. Both theatres are managed by Mike Fewer, exhibitor veteran of the Atlantic provinces. Thus far this season, hockey is providing weaker competition for theatres than in previous seasons in the maritimes. The socalled maritime .setup started out with St. John and Moncton dropping out owing to big financial deficits for the 1951-52 season. Cnnt!n>iing in the loop, most formidable by a wide margin in the Atlantic region were 'r.'.ilfpx, Charlottetown, Sydney and Glace Bay, with the latter, both on Cape Breton Island, quickly developing financial difficulties. There is talk of Glace Bay folding completely and Sydney being transferred to New Glasgow. In the New- Brunswick league, the backers have tossed in the sponge, and the players w^ho are practically all localities, have taken over the management. Local attendance has been very much down. Elsewhere the attendances have ranged from poor to fair. F. Harrison Howe, manager of the Paramount, St. John, singled out "The Snows of Kilimanjaro" for personal commendation . . . The lobbies of the Strand in Sydney Mines and the Odeon in North Sydney are being used to advertise the merchandise offered in connection with the Foto-Nite cash prizes L. J. Aprils of St. John became parents of a baby son named Michael Francis. Rains and Shopping Hurl at Vancouver VANCOUVER—Heavy weekend Christmas shopping hurt most situations. (Average Is 100) Capitol Everything I Have Is Yours (MGM) Fair Cinema You for Me (MGM), The Merry Widow (MGM), 2nd d. t. wl< Fair Dominion The Story of Will Rogers (WB); Les Miserobles (20th-Fox), 2nd d. t. wk Fair Orpheum The Crimson Pirate (WB) Good Ploza The Roiders (U-l); The Lady Says No. (UA) Fair Strand The Devil Mokes Three (MGM); Words and Music (MGM) Good Studio Reluctant Heroes (JARO) Fair Vogue Meet Me Tonight (JARO) Fair "Limelight' Only Above 100 Grosser at Toronto TORONTO—A weak week went into the records for Toronto theatres with delayed winter weather bringing a rush of Christmas shopping. Only two theatres had entirely new programs, "Hurricane Smith" being shown at the Imperial and "Som.ething for the Birds" at Shea's. "Limelight," moved from the Odeon, was the only picture to gross above average, and it was helped by advanced prices. Eglinton Operation Secret (WB), 2nd wk 90 Hyland Limelight (UA), 2nd wl< 105 Imperial Hurricane Smith (Para) 95 Loew's The Prisoner of Zenda (MGM), 4th wk. . . 80 Nortown The Quiet Man (Rep), 8ttl d. t. wk... 80 Odeon Bloodhounds of Broadway (20th-Fox), 2nd wk 85 Shea's Something for the Birds (20th-Fox) 90 Tivoli, Capitol What Price Glory (20th-Fox); Park Row (UA) 85 University The Snows of Kilimanjaro {20th-Fox), 4th wk 85 Uptown Because of You (U-l), 3rd wk 80 Victoria Don't Bother to Knock (20th-Fox); Lure of the Wilderness (20th-Fox) 80 Odeon Unites Advertising In Hamilton and Toronto TORONTO—Odeon Theatres has consolidated .some of its theatre advertising in Toronto and Hamilton. In Hamilton, the display announcements of five theatres have been combined under such .slogan lines as "Odeon Entertainment Where Something Big Is Always Going On." In this plan, the Windsor and York advertising, previously in a separate column, has been placed with the displays for the Palace, Capitol and Savoy, At Toronto, the suburban Paradise and Colony have joined with six theatres in the combination ads. These are the Odeon. Hyland, Danforth, Humber, Pairlawn and Christie. Canada Will Remove Controls on Steel OTTAWA—The government, in a surprise announcement December 12, revealed controls prohibiting the use of steel for so-called nonessential purposes would be lifted December 31. The development will enable theatre companies to proceed with the construction of long-delayed projects, particularly in expanding communities. The announcement was qualified by the statement that the government would continue to dii'ect the distribution of steel, the aim being to spread its use. Speaking in the Commons for Defense Production Minister C. D. Howe, John Dickey said improvement in Canada's steel position made the move possible but warned thati ample supplies would not be immediately available for all purposes. Osborne in Winnipeg Shifts to Art Poicy [Xl WINNIPEG—Workmen are busy at theA, Xm i* Osborne, reseating the de luxe neighborhood! house in the Famous Players circuit, erecting] a new marquee and giving the place a general facelifting. It will be reopened on Boxing da; with an art policy. Manager Dave Robertsoni at home recuperating after a hospitali now is t All Go N"'? .(lien Jfil sene «o altiie lojatani iiaioriyt ;tieasi Bi b i! tie liEM iFNita. !. ihicli 1 D [dyouliad < rig«. II Walter. Oil !.»m and 1 teller, Hea tf a doiiMe stay, and Basil Belvie of the Metropolitan is C acting manager until Robertson returns Harold Bishop, Manitoba district manageriBi«« Com for Famous Players, was enthusiastic about ''"?'" ^^ ill the Osborne Cinema's affiliation with the ,'«! International Cinema Guild of Canada, whicl Its. organization selects motion pictures with artistic merit and offbeat films which de^ serve the attention of the discriminatingj There will be two performances each eveningj with matinees on Wednesdays, Saturdays^ and holidays. Although the crackling of popcorn and the crunchmg of peanut brittle will be absent patrons will be permitted to partake of more Weatlier: Tmit. C irjal patona Califomi tie lover Played S .-G.J. Fork Snall-toini imGliJiCo discreet and silent confections while thi the view the carefully selected screen fare. The opening attraction will be "Hawks it Sail We.Elleo aiid t! the Sky," a British drama starring Jacl^soiedot ' lie Hawkins and Michael Dennison. Hawkins ii Scot! currently winning new friends as the good-, «: Coxi,- *y. Ik hearted but belligerent doctor in "Tlie Story of Mandy," which won a gi'eat favor witt' Winnipeggers at the Odeon Other picturef^ irihiir t o[ laiish Rather; Blaki irllieatre. Co fflil rural c; 1 to follow are "Outcasts of the Islands,' "Castles in the Air," "Gift Horse of thi ^IfetisL Sea" and Greta Garbo in "Camille." Eai,cl '*» Pram program will also have a special „. selection o: ! 3iII He suitable shorts as well as a first run newsreel tiitli'Do, Winnipeg welcomes a second art house. Tbt f^^ other is the Cohen Bros.' Valour. Winnipei 6e:Vi[f_ film critics were rhapsodic in praising thi Mo. forthcoming opening of the city's second ar house. Drive-In Owners Restless TORONTO — The prevalence of "Jun< weather" in December (up to the time o IfPEBI this writing, at least) encouraged a fe\^fci:: fei' operators of drive-in theatres in Ontario t W.f consider reopening for New Year's eve show.'i There were inquiries at exchanges regarding films available for the occasion Producer Sam Katzman has signed Johii]^ m u, Ireland to star in Columbia's "49 Men." Hull Jmti, JofncEj, BOXOFFICE December 20, ~ , 1961

I [ Arthur i Calhern. tng flMficE(ImJi]mj]i)5 rhe EXHIBITOR HAS HIS SAY ABOUT PICTURES ALLIED ARTISTS 's Co Navy (AA>—Leo Gorcey, Huntz Alien Jenkins. As good as the best is series and a real crowd plcaser. It bucked the Harvest carnival of which chairman. First year we've made exon a carnival night. Since the carnijoetted only $655 against $1,300 Itct year, Increase in business could be an Indicaof the tightening of the money situa- In Fruita. Doubled with "Vicious Years" which I had kicked around until so y of you had reported It a fine picture. I'ou'ro right. It held Its own and pleased hem all. Played Frl.. Sat. Weather: Nice.— .lob Walker, Uintah Theatre, Fruita, Colo. tmall-town and rural patronage. Sea Tleer (AA1—Marguerite Chapman. ohn Archer. Henry Lauter. Good for bottom flU of a double bill. We did not have too mny compliments on this one. Played Tues.. ?ed. Weather: Cold.—Harold Bell. Opera louse Theatre. Coaticook, Que. Small-town nd rural patronage. COLUMBIA fornla Conquest (Col)—Cornel Wilde, sa Wright. Alfonso Bedoya. Plenty of lltiful California scenery as the backdrop for the lovers of rugged action, this Is {you. Played Sun., Mon., Tues. Weather: 1.—G. J. Forhan, Montcalm Theatre, Hull, Small- town and rural patronage. em Girl (Col)—Joan Davis, Peggie Cas- Blake. The usual Joan Davis of laugh-tickling action. Played Fri., Weather: Cool, unsettled.—James Wiggs |Tar Theatre, Tarboro, N. C. Small milland rural patronage. in the Saddle (Col)—Randolph Scott, Leslie, Ellen Drew. Scott will draw any here and the price has always been the so we do well with his films. If your ons like Scott, play it. Played Fri., Sat. »ther: Good.—Bill Brooks, Liberty Thea- Hailey, Ida. Mining and farming pa- LIPPERT PRODUCTIONS »o Weeiis to Live (LP)—Rei.s.sue. Lum Abner, Franklyn Pangborn. Rural audistill like this brand of corn and a lie with "Dodge City" gave us an overprogram that played to one of the fs largest gatherings. Played Fri., Sat. kther: Nice.—Bob Walker, Uintah Theatre, Ita, Colo. Small-town and rural patron- METRO-GOLDWYN-MAYER Asphalt Jungle (MGM)—Sterling Hayden, " Jean Hagen. Very disappoint- I thought they would like this one It failed to please. Played Wed., Thurs. tther: Rain.—G. J. Forhan, Montcalm atre, Hull, Que. Small-town and rural onage. cause You're Mine (MGM) — Mario Doretta Morrow^, James Whitmore. is poison for the small towns but I on and played It to find out—and It L'.. believe nie! I did every kind of advertising that I- [lov.^lblc. The mnrrire of my theatre ited with 1 Mario Lanza o: I had ay.- i!fl« and .special uilviitL^ing. As far as • concerned, It In the very best MGM has put out In many a y.ir i-ruiise who came to see It were the kind who appreciate this type of singing.—Jerry B. Waldcn. Crest Theatre, SeagovlUe, Tex. Smalltown and rural patronage. Callaway Went Thataway (MGM i— Fred MacMurray. Dorothy McGuire, Howard Keel. Fairly amusing comedy that you will have Uses Merchants' Tie-in With 'Pirates' Chest QKI."HSON PIR.\TK, THE (WB)—Burt Lancaster, Nick Cravat, Eva Bartok. To tell the truth. I don't know how anyone would be able to classify thi.s picture —whether it would be a comedy or a drama. It is really both. Our patrons liked it as a comedy and we had favorable comments. For exploiting this picture, I obtained from my father a chest which had been made in 191 i and put it in our lobby. I then had special heralds made with the names of over 25 merchants who contributed gifts to the chest to be given away on the night of the picture's showing. The merchants went all out for this idea and gave very nice gifts, such as lamps, groceries, etc. Our business was very good. The weather was very cold!—Jerry B. Waldcn. Crest Theatre. Seagoville, Tex. Small-town and rural patronage. to push HARD to show a profit. I had the local Home and School Ass'n spon.=or this one as I knew It would not draw enough to stay out of the red. Results—as expected. Played Mon., 1\ies. Weather: Windy and cool.—K. R. Corkum, Cross Theatre, New- Ross, N. S. Small rural community patronage. Father's Little Dividend (MGM)—Spencer Tracy, Elizabeth Taylor. Joan Bennett. Very good. This series is money in the bank. Will go over anywhere. Patrons are sitting around waiting for something like this one. Business above average. Played Sat.. Sun. Weather: Bad.—E. W. Kraske. Project Theatre, Worden, Mont. Small-town and rural patronage. Great Caruso, The (MGM)—Mario Lanza. We were a little Ann Blyth, Dorothy Kirsten. afraid of this as we had heard It was not for small towns. While we did not break any records, we did have a good house, each night, of mostly satisfied customers. There were a few walkouts, but we also had several who came to see it more than once and one patron came three times. We were entirely satisfied with our receipts, and enjoyed the picture ourselves. Thanks to MGM for a fine production. It was quite a revelation to see how many pyeople really do like the better class of music. Played Sun., Mon. Weather: OJC.- S D Scarmmauche (MGMi — Stewart Oran> The ex : we uaed to get tn a 1..}'.'!'. hrfakrloxn flifure made F'Uyed Sun.. iJob Walker. Utiiiuh 'Ilicatre. Frutia, Coki. SroaU-town and rural patronage. Sklrtji Ahoy! iMOM> — Enlher WllUanJi. Jour' • Vivian t- Blaine. I had neen this pn 1 did not like It. However, waa ple.i rprtsed to nee It wa.^ drawing. Not only that but we hud no complaints—on the contrary, lots of compliments. My daughter Ls In the WAVES and she said It U nothing like the picture but I kept thU bit of Information under my hat. Played Sun.. Mon. Weather: Nice.—MarceUa Smith. Vinton Theatre. McArthur, Ohio. Small-towD and rural patronage. PARAMOUNT Aaron Slick From Punkin Crick (Para)— Alan Young, Dinah Shore. Robert Merrill. This i-s u very good little comedy with music. If It's priced right you can do OJC. Played Sun.. Mon.. Tues. Weather: Good. — Bill Brooks. Liberty Theatre, Halley, Ida. BUnlng and farming patronage. Atomic City, The (Parai — Gene Barry. Lydia Clarke. Michael Moore. Here Is an outstanding su.spcnse epic which will keep you on the edge of your chair. It has a live, human angle and will .satisfy your customers in every way. Played Wed.. Thur.>. Weather: Cool.—Bob E. Thomas, Orpheum Theatre. Strawberry Point, Iowa. Small-town and rural patronage. Branded (Para)—Alan Ladd. Mona Freeman. Charles Bickford. One of Alan Ladd's finest roles to date. With all the beautiful Technicolor scenery of the great southwest as Its backdrop, there is action a-plenty for those fans who like the raw and rugged type of picture. Played Sun.. Mon.. Tues. Weather: Cool.—G. J. Forhan, Montcalm Theatre. Hull. Que. Small-town and rural patronage. Copper Canyon (Para>—Ray Mllland. Hedy Lamarr. Macdonald Carey. We had a replay of this picture and did better on it the second time than we did the first. I don't see how this happened but they surely came this time when they hadn't before.—Jerry B. Walden, Crest Theatre. Seagoville, Tex. Small-town and rural patronage. Hong Kong (Para) — Ronald Reagan. Rhonda Fleming, Marvin Miller. This should do all right almost anywhere. It drags a httle In the middle for an action picture. It Is In Technicolor. Played Thurs., Fri., Sat. Weather: Cold.—Harold Bell. Opera House Theatre. Coaticook. Que. Small-town and rural patronage. Submarine Command (Para^ —William Holden. Nancy Olson. William Bendlx. Interesting story. William Holden Is one of oar favorite actors. Business was good.—Frank E. Sabin. Majestic Theatre. Eureka. Mont. Smalltown and rural patronage. That's .My Boy (Para)—^Dean Martin, Jerry (Continued on following page) lOFFICE BookinGuide : : Dec. 20, 1952