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Boxoffice-December.20.1952

Trie upiliiiiaiii/

Trie upiliiiiaiii/ i\jiiii viiivi ^v/i iiiviwi iw^ which has made our industry greats' you must be fortified with the kind of attractions which will meet the challenge of today's marketers^ our plans are based on a roster of properties encompassing the magnitude, scope and variety to challenge- meet that lYii ^.v^uDiiN KALHtL,THE PRESil LADY, THE SNOWS OF KILIMAN WHITE WITCH DOCTOR EGYPTIAN, and CS. Foresfer's si OF THE KING have a pre-sold ence waiting. because we have the resources, the > win, the established technique know-how based on showma rs^ Technicolor productions will constitute fully 50% of our releases during the first six months of 1953- experience learned in exhibitor r and a distribution organization cated to the prosperity of our custo IS6 we are bringing you big-league Technicolor musicals like CALL ME MADAM, GENTLEMEN PREFER BLONDES, FARMER TAKES A WIFE, rONIGHT WE SING and STARS AND STRIPES FOREVER. fj because as always, 20th will back with the strongest, most extei advertising, publicity and exploit, campaigns -with the superior b of ingenuity which has always < acterized our promotional efforts.

Sensation Of The Industry! Ernest Hemingway's THE SNOWS OF KILIMANJARO Technicolor Gregory Peck Susan Hayward-Ava Gardner Produced by Darryl F. Zonuck Directed by Henry King Super- Tension ! THE STEEL TRAP slurring Joseph Gotten ondTeresa Wright Written & Directed by Andrew Stone A Berl E. Friedlob Producliort Releoied by 20lh Century-Fox The Fabidous Guys And TJieir Gals! Damon Runyon's . "BLOODHOUNDS ^ OF BROADWAY' Y* ,tomng ' ' Mitzi Gaynor • Scott Brady Produced by George Jessel Directed by Harmon Jones The High -Water Mark In Suspense! NIAGARA Technicolor storring Marilyn Monroe • Joseph Cotter Jean Peters Produced by Charles Brackelt Directed by Henry Hathaway The Big Musical About The Bad Girl Of Shoiv Business THE I DON'T CARE GIRL Technico/or .lomng Mitzi Gaynor David Wayne Oscar Levant Produced by George Jessel Directed by Lloyd Bacon 3 Years In The Making! Tens Of Thousands In The Cast! THE THIEF OF VENICE' J Maria Montez Paul Christian A Robert Hoggiag Production Released by 20th Century-Fox The Box-Office Lift Of Your Life! TAXI starring Dan Dailey Constance Smith Produced by Samuel G. Engel Directed by Gregory Ratoff The Last Flaming Days Of The Cree Rebellion ''PONY SOLDIER" Technico/or ilarrirtg Tyrone Power ^B^ with Cameron AUIchall and Thomas Gomez Produced "W s by Samuel A?^7 G. Engel Directed by Joseph M. Newman (a xl^. M SUSAN HAYWARD CHARLTON HESTON in IRVING STONE'S Best-Seller THE PRESIDENT'S LADY" with FAY BAINTER Produced by SOL C. SIEGEL Directed by HENRY LEVIN From Ihe Novel by Irving Stone The Celebrated Collier Magazine Story! DESTINATION GOBI' Technicolor RICHARD°WIDMARK DON TAYLOR Produced by Stonley Rubin Directed by Robert Wise RICHARD BURTON ,. THE DESERT RATS co..,o,rlng JAMES MASON As Rommel ROBERT NEWTON Produced by Robert Jacks • Directed by Robert Wise Youll Be Delighted To meet... THE GIRL NEXT DOOR Technicolor Dan DoileyJune Haver * Dennis Day Produced by Robert Bossier .torring ._^a Directed by Richard Sale

  • Page 1 and 2: launch Feldmon annivertary drive. L
  • Page 3 and 4: COSMOUUUN Co\umn'»st Syn dica^ed H
  • Page 5 and 6: MOTION PICTURES! ^ ^f T PRODUCTION
  • Page 7 and 8: (OSli I Otnctt: ; Ita : 282 ; TTie
  • Page 9 and 10: ! without 1 As Hollywood . . Genera
  • Page 11: 20th Century-Fox has invested n 00,
  • Page 15 and 16: ecause world acclaimed best-sellers
  • Page 17 and 18: I I theatre I $33 MILLION IN DAMAGE
  • Page 19 and 20: PARAMOUNT "^m SALUTES fill Burt Lan
  • Page 21 and 22: PARAMOUNT SALUTES Shirley Booth as
  • Page 23 and 24: eedej PARAMOUNT SALUTES ns tn 5l. T
  • Page 25 and 26: PARAMOUNT SALUTES Hal Wallis j| pro
  • Page 27 and 28: , //' WITH ALL POSSIBLE PRIDE Param
  • Page 29 and 30: ' Universal Chiefs Lay Plans for Ch
  • Page 31 and 32: k HERO! Ot 4 Great American Adventu
  • Page 33 and 34: Orric€ or tft PacsiOfor Dear San:
  • Page 35 and 36: BOXOFFICE BAROMETER Thit chort rcco
  • Page 37 and 38: ' fully Now '. readers velopments,
  • Page 39 and 40: ' added *&- J Q Larry Levy Hits Har
  • Page 41 and 42: A Stction of December 20. 1952 wt T
  • Page 43 and 44: L Kansas Dkckmiikk 20. |«)S2 The M
  • Page 45 and 46: ^ess ilinies lo p on 19s piijui M w
  • Page 47 and 48: lU THE 'FEATURE-VALUr SHORT PRODUCT
  • Page 49 and 50: JUNIOR IS SO *'-'"* - M' «^, • ]
  • Page 51 and 52: I I ' ( liaiiffiiHDiiiiiJUUffliuiiH
  • Page 53 and 54: I from |^^^9 BEST IN THE BUSINESSj^
  • Page 55 and 56: I k lb ler sens u ptn • Frenttir,
  • Page 57 and 58: *»tu iiilli Slices 1 Sen t; f ages
  • Page 59 and 60: 's ; lolMmj I j • : December 1 ki
  • Page 61 and 62: ' I Two »n»il|i s "Fiiii atllel l
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    NATIONAL PRE-SELLING GUIDE A report

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    ' NATIONAL PRE-SELLING GUIDE WARNER

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    «leli»,; 1 n& 'fe, aitivl i'll'Sl

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    \i% THE SPUT-APCRTURe TEST — THE

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    ' i . . Moe . . Oscar . . Ike . . M

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    irideoij,. ^ i Harts A: Sj is »;*:

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    ke ffl*-': I ; Meantime ' llolliiuo

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    ' ' ' DENVER—The ours lOtSlayii;,

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    e^' is to? ^' ol Motioi) i icipatio

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    I lax «1. Cil. t« inn to link; pe

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    , i . . Fletcher . . The ' iroiD Sc

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    \l\ THE SPUT-APEKTURE TEST — THE

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    lO [Malco and Instates ;ttp i...- b

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    \fi THE SPUr-APERTURE TEST —THE M

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    i I Bruce . . Leland . Nell from .

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    ; i ""let, CI ^ K.Roitii(; Hilton.

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    . national I I nell. ! Griffith. I

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    TtViiKi llcrrv i1iri.sliiiii?j 8 pa

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    hi DALLAS iisitit'.'] to w;. m ttli

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    I LUBBOCK. , SEASON i.^1 h t Llns T

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    I ?i I n on ti: %1* '»!' nesii: %t

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    of "more IK 1 iissioiis,S.D5 isiist

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    il i iveries I . . Clem iim.-.^i.i

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    i Mrs. 'Ptii l-poif;;; ' here fc il

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    ! hlttee, fHenry Greenberger J I ge

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    \f% THE SPLIT-APERTURE TEST — THE

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    li 1 m* I SPRINGFIELD, *r *Ct i Slo

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    »Mk, ' High d(JS I """politj,. *,

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    1 I ', ! unit ' BOSTON— I I ment

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    m THE SPUr-APBRTURE TEST —THE MOS

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    i 7' I the leatre.ir, itanopf-,,, i

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    I . Mabel k Add 30 Members MONTREAL

  • Page 127 and 128:

    I [ Arthur i Calhern. tng flMficE(I

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    Mu^tttpnUym onolyilt ot lay and tra

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    + Very Good; • Good; ~ Foir; - Po

  • Page 133 and 134:

    Kim 206 REPUBLIC * ii Wallir, . g .

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    I 5-29-52 rll Mfel>"*< lliXO By com

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    )pinions on Current Productions; Ex

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    . aUcago ' ;ikail.ibic > Imnrarice

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    Uxt rMton liclunt Jfuiuul 7 Jon. 1

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    n THIS IS BOX-OFFICE! It happens on

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    ;! L Premiere, fox beverly. l. a. ^

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    ' . B - .-**-- m^ •*'m.3^*0m'^ma^

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    . . competitive ^ it ^.|| REVIVE HO

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    THE YEAR OF PARAMOUNT'S NEW CONCEPT

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    ),Mille's "The Cireatest Show On fh

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    )ie to the screen widely publicised

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    [(vvmanship meet the challenge of (

  • Page 159 and 160:

    Newsreel Is Missed When You Drop It

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    1 ,-*' INEW-YEAR-RIGHT TIP I le fac

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    ^J and 11 fan •^(i^-r. _ ^ hi WHE

  • Page 165 and 166:

    12 FIRST QUARTER RELEASES REACH A H

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    7tm}un€€4 FEEL THERE IS NO FINE

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    . ceive 1 ; ulwill ' r.tribution %h

  • Page 171 and 172:

    ; . : -.t^ w>th HUGH O'BRIAN CAROLE

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    The story of a flame named Ruby ...

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    •"^y^m \dh\h V^)j fei^dwii^-iiiLi

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    'P^VtRAg-p BOXOFFICE BAROMETER Thu

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    1 CHESTER FRIEDMAN i^lHL EDITOR HUG

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    Merchant and Paper Give Theatre Co-

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    Stencils on Sidewalk With Bread Cru

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    Navari Bros. Suit Placed On Februar

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    . . Ben . . Minor . . Jack Communio

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    1 Basil . . Theatres; Clayton Eastm

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    , premier . . Division [PHILADELPHI

  • Page 193 and 194:

    ! Alaska—Cindy p EWS AND VIEWS OF

  • Page 195 and 196:

    , ... . Francis . . was Invasion' S

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    in Parties for Needy Given in St. L

  • Page 199 and 200:

    . . Tony . . The MPTO Grievance Uni

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    . . The . . . . The Theatregoers IJ

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    inancing of Drive-ins Basy in Minne

  • Page 205 and 206:

    NTS Staffs From Seven Branches Conf

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    [ ' HART BEATS IN By HARRY HART TAM

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    . . . . Forty-five MEMPHIS Ti;Nr ::

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    I iBd I I HERALDS I TELEPHONE . . H

  • Page 213 and 214:

    I I DALLAS—Members . Movietime MA

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    ^i Big D Manager Plays Santa to Chi

  • Page 217 and 218:

    , tof^lcate I Ray . . Louis . . The

  • Page 219 and 220:

    '' I embarrassed >ublic Relations V

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    I tig Campaigns Help pombal Xmas Sl

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    . . . Eddie . . RKO's . . W. Ir. ii

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    Rot. «.t Dillon Krepps Buys 'Siars

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    . . Marjie . . . Lester Cattle Town

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    . . Shirley . . Miss . . The " lii

  • Page 231 and 232:

    . . Although 'Battle Zone' Is Best

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    j QUEBEC—If . . R. isiiQuebec Lea

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    . . . John . . Two . . K. . . Notio

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    fc__ I Iiold!> I 01(OfflCEfi)rJDi1J

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    Para " ' VP •rpr«tlv« onalytit

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    . Rep WB "isi pH Very Good; + Good;

  • Page 243 and 244:

    I Mias. C. I^RAMOUNT laf Boora (101

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    ' (10) 6 . 5-23-52 I li„t ml' ,.C

  • Page 247 and 248:

    .:j ' )pinions on Current Productio

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    CO: IDs mlinj OiO- Mdes JWi Mod, ll