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Boxoffice-December.20.1952

! The Greatest Musical

! The Greatest Musical Show On Earth John Philip Sousa's STARS AND STRIPES FOREVER Technicolor IIFTON WEBB • DEBRA PAGET • ROBERT WAGNER Ruth Hussey Produced by Lomor Trotti Directed by Henry Koster The All-Timc. All-Star Musical Smash! Irving Berlin's "CALL ME MADAM Technicolor ,i„g Ethel Merman -Donald O'Connor Vera-Ellen- George Sanders Music and Lyrics by irvlng BeHin Produced by Sol C. Siegel Directed by Walter Lang m Over 31,000.000 Readers Arc Waiting To See OLIVIA de HAVILLAND in Dophne du Maurier's MY COUSIN RACHEL RICHARD BURTON Produced by Nunnolly Johnson Directed by Henry Koster >ior,i.g World Premiere Soon... Radio City Music Hall TONIGHT WE SING rechnicofor EZIO PINZA- ROBERTA PETERS TAMARA TOUMANOVA f ANNE BANCROFT- ISAAC STERN ^.J BYRON PALMER •»:.'.•., JAN PEERCE ^ Produced by George Jessel \j J DAVID V^AYNE Directed by Mitchell Leisen The Musical That's Bustin'Out All Over! IHE FARMER IVKES A WIFE Technicolor itorring BETTY GRABLE DALE ROBERTSON * rielma Ritter ' John Carroll Produced by Frank P. Rosenberg Directed by Henry Levin F'cr ^e Sioge Ploy by Fraok B Elier ond Mofc Connelly ^ Boi'^ or, the Novel"Rome Houl" by Waller D. Edmondi The Strangest Adventure The Screen Has Ever Seen! "TREASURE of the GOLDEN CONDOR Technicolor starring Comel Wllcle Constance Smith Produced by Jules Buck Directed by Delmer Daves Bated on a Novel by Editon Mantiall The Glory And The Fury Of The West! THE SILVER WHIP Dale Robertson Rory Calhoun Robert Wagner Produced by Robert Bossier and Michael Abel Directed by Harmon Jones Her Greatest Smash Since "Duel In The Sun"! JENNIFER JONES CHARLTON HESTON KARL MALDEN "RUBY GENTRY" Directed by King Vidor A Bernhard-Vidor Presentation Released by 20th Century-Fox BETTE DAVIS Brings A Woman's Heart And Soul To THE STAR co-ilorring STERLING HAYDEN Produced by Bert E. Friedlob Directed by Stuorl Helsler A Be>r E Ffiedlob Pfodwclior) Releoied through 20th Cefdury-Fox Timely... Taut... And Packed With TNT! MAN ON A TIGHTROPE ilorring Fredric March Gloria Grahame Terry • Moore Cameron Mitchell Adolphe Menjou ^^ ±y Produced by Robert Jacks Directed by Elia Kazan It Will Steal Your Heart! MY PAL GUS" Slorring Richard Widmark Joanne Dru _. Audrey Totter vl George (Foghorn) Winslow :")^^5^; K^>i> Produced by Stanley Rubin Directed by Robert Parrish The Screen^s Big Tropical Musical! \ DOWN AMONG THE SHELTERING PALMS Technicolor tarring Willjam Lundlgon • Jane Greer- Mitzi Goynor-David Wayne-Gloria De Haven Produced by Fred Kohlmor Directed by Edmund Goulding

ecause world acclaimed best-sellers like MY COUSIN RACHEL, THE PRESIDENT'S LADY, THE SNOWS OF KILIMANJARO, WHITE WITCH DOCTOR, THE EGYPTIAN, and CS. Forester's SAILOR OF THE KING have a pre-sold audience >A^aiting. because we have the resources, the will to win, the established technique and know-how based on showmanship experience learned in exhibitor ranks, and a distribution organization dedicated to the prosperity of our customers. L./. because as always, 20th will back you with the strongest, most extensive advertising, publicity and exploitation campaigns— with the superior brand of ingenuity which has always choral acterized our promotional efforts. ATTRA^nipS INN 2Qt H 4Q HISTORY! CiMTiiBV.crty

  • Page 1 and 2: launch Feldmon annivertary drive. L
  • Page 3 and 4: COSMOUUUN Co\umn'»st Syn dica^ed H
  • Page 5 and 6: MOTION PICTURES! ^ ^f T PRODUCTION
  • Page 7 and 8: (OSli I Otnctt: ; Ita : 282 ; TTie
  • Page 9 and 10: ! without 1 As Hollywood . . Genera
  • Page 11 and 12: 20th Century-Fox has invested n 00,
  • Page 13: Sensation Of The Industry! Ernest H
  • Page 17 and 18: I I theatre I $33 MILLION IN DAMAGE
  • Page 19 and 20: PARAMOUNT "^m SALUTES fill Burt Lan
  • Page 21 and 22: PARAMOUNT SALUTES Shirley Booth as
  • Page 23 and 24: eedej PARAMOUNT SALUTES ns tn 5l. T
  • Page 25 and 26: PARAMOUNT SALUTES Hal Wallis j| pro
  • Page 27 and 28: , //' WITH ALL POSSIBLE PRIDE Param
  • Page 29 and 30: ' Universal Chiefs Lay Plans for Ch
  • Page 31 and 32: k HERO! Ot 4 Great American Adventu
  • Page 33 and 34: Orric€ or tft PacsiOfor Dear San:
  • Page 35 and 36: BOXOFFICE BAROMETER Thit chort rcco
  • Page 37 and 38: ' fully Now '. readers velopments,
  • Page 39 and 40: ' added *&- J Q Larry Levy Hits Har
  • Page 41 and 42: A Stction of December 20. 1952 wt T
  • Page 43 and 44: L Kansas Dkckmiikk 20. |«)S2 The M
  • Page 45 and 46: ^ess ilinies lo p on 19s piijui M w
  • Page 47 and 48: lU THE 'FEATURE-VALUr SHORT PRODUCT
  • Page 49 and 50: JUNIOR IS SO *'-'"* - M' «^, • ]
  • Page 51 and 52: I I ' ( liaiiffiiHDiiiiiJUUffliuiiH
  • Page 53 and 54: I from |^^^9 BEST IN THE BUSINESSj^
  • Page 55 and 56: I k lb ler sens u ptn • Frenttir,
  • Page 57 and 58: *»tu iiilli Slices 1 Sen t; f ages
  • Page 59 and 60: 's ; lolMmj I j • : December 1 ki
  • Page 61 and 62: ' I Two »n»il|i s "Fiiii atllel l
  • Page 63 and 64: NATIONAL PRE-SELLING GUIDE A report
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    ' NATIONAL PRE-SELLING GUIDE WARNER

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    «leli»,; 1 n& 'fe, aitivl i'll'Sl

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    \i% THE SPUT-APCRTURe TEST — THE

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    ' i . . Moe . . Oscar . . Ike . . M

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    irideoij,. ^ i Harts A: Sj is »;*:

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    ke ffl*-': I ; Meantime ' llolliiuo

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    ' ' ' DENVER—The ours lOtSlayii;,

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    e^' is to? ^' ol Motioi) i icipatio

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    I lax «1. Cil. t« inn to link; pe

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    , i . . Fletcher . . The ' iroiD Sc

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    \l\ THE SPUT-APEKTURE TEST — THE

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    lO [Malco and Instates ;ttp i...- b

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    \fi THE SPUr-APERTURE TEST —THE M

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    i I Bruce . . Leland . Nell from .

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    ; i ""let, CI ^ K.Roitii(; Hilton.

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    . national I I nell. ! Griffith. I

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    TtViiKi llcrrv i1iri.sliiiii?j 8 pa

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    hi DALLAS iisitit'.'] to w;. m ttli

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    I LUBBOCK. , SEASON i.^1 h t Llns T

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    I ?i I n on ti: %1* '»!' nesii: %t

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    of "more IK 1 iissioiis,S.D5 isiist

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    il i iveries I . . Clem iim.-.^i.i

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    i Mrs. 'Ptii l-poif;;; ' here fc il

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    ! hlttee, fHenry Greenberger J I ge

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    \f% THE SPLIT-APERTURE TEST — THE

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    li 1 m* I SPRINGFIELD, *r *Ct i Slo

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    »Mk, ' High d(JS I """politj,. *,

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    1 I ', ! unit ' BOSTON— I I ment

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    m THE SPUr-APBRTURE TEST —THE MOS

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    i 7' I the leatre.ir, itanopf-,,, i

  • Page 125 and 126:

    I . Mabel k Add 30 Members MONTREAL

  • Page 127 and 128:

    I [ Arthur i Calhern. tng flMficE(I

  • Page 129 and 130:

    Mu^tttpnUym onolyilt ot lay and tra

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    + Very Good; • Good; ~ Foir; - Po

  • Page 133 and 134:

    Kim 206 REPUBLIC * ii Wallir, . g .

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    I 5-29-52 rll Mfel>"*< lliXO By com

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    )pinions on Current Productions; Ex

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    . aUcago ' ;ikail.ibic > Imnrarice

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    Uxt rMton liclunt Jfuiuul 7 Jon. 1

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    n THIS IS BOX-OFFICE! It happens on

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    ;! L Premiere, fox beverly. l. a. ^

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    ' . B - .-**-- m^ •*'m.3^*0m'^ma^

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    . . competitive ^ it ^.|| REVIVE HO

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    THE YEAR OF PARAMOUNT'S NEW CONCEPT

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    ),Mille's "The Cireatest Show On fh

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    )ie to the screen widely publicised

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    [(vvmanship meet the challenge of (

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    Newsreel Is Missed When You Drop It

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    1 ,-*' INEW-YEAR-RIGHT TIP I le fac

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    ^J and 11 fan •^(i^-r. _ ^ hi WHE

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    12 FIRST QUARTER RELEASES REACH A H

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    7tm}un€€4 FEEL THERE IS NO FINE

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    . ceive 1 ; ulwill ' r.tribution %h

  • Page 171 and 172:

    ; . : -.t^ w>th HUGH O'BRIAN CAROLE

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    The story of a flame named Ruby ...

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    •"^y^m \dh\h V^)j fei^dwii^-iiiLi

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    'P^VtRAg-p BOXOFFICE BAROMETER Thu

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    1 CHESTER FRIEDMAN i^lHL EDITOR HUG

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    Merchant and Paper Give Theatre Co-

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    Stencils on Sidewalk With Bread Cru

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    Navari Bros. Suit Placed On Februar

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    . . Ben . . Minor . . Jack Communio

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    1 Basil . . Theatres; Clayton Eastm

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    , premier . . Division [PHILADELPHI

  • Page 193 and 194:

    ! Alaska—Cindy p EWS AND VIEWS OF

  • Page 195 and 196:

    , ... . Francis . . was Invasion' S

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    in Parties for Needy Given in St. L

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    . . Tony . . The MPTO Grievance Uni

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    . . The . . . . The Theatregoers IJ

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    inancing of Drive-ins Basy in Minne

  • Page 205 and 206:

    NTS Staffs From Seven Branches Conf

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    [ ' HART BEATS IN By HARRY HART TAM

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    . . . . Forty-five MEMPHIS Ti;Nr ::

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    I iBd I I HERALDS I TELEPHONE . . H

  • Page 213 and 214:

    I I DALLAS—Members . Movietime MA

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    ^i Big D Manager Plays Santa to Chi

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    , tof^lcate I Ray . . Louis . . The

  • Page 219 and 220:

    '' I embarrassed >ublic Relations V

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    I tig Campaigns Help pombal Xmas Sl

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    . . . Eddie . . RKO's . . W. Ir. ii

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    Rot. «.t Dillon Krepps Buys 'Siars

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    . . Marjie . . . Lester Cattle Town

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    . . Shirley . . Miss . . The " lii

  • Page 231 and 232:

    . . Although 'Battle Zone' Is Best

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    j QUEBEC—If . . R. isiiQuebec Lea

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    . . . John . . Two . . K. . . Notio

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    fc__ I Iiold!> I 01(OfflCEfi)rJDi1J

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    Para " ' VP •rpr«tlv« onalytit

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    . Rep WB "isi pH Very Good; + Good;

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    I Mias. C. I^RAMOUNT laf Boora (101

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    ' (10) 6 . 5-23-52 I li„t ml' ,.C

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    .:j ' )pinions on Current Productio

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    CO: IDs mlinj OiO- Mdes JWi Mod, ll