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Boxoffice-December.20.1952

I A NEW CONC EPT^ OF

I A NEW CONC EPT^ OF ••^S' Every picture presented in 53 i|' fleets Paramount's intention to maid only top-quality attractions, the ai vantage of which is proved by Cecil f •'soon bosin VO BAIil nCHHICOIOR BING is"^: starring DOROTHr lAMOUR Produced by HARRY TUGEND- Directed by HAL WALKER Screenplay by FRANK BUTLER, HAL KANTER and WILLIAM MORROW New Songs-Lyrics by JOHNNY BURKE- Music by lAMES VAN HEUSEN Cecil B.DeMille's JTME (4£3 starring BEITimUCnilESl HENRY WIlCOXONintBETTGER UWRENCE TIERNEY EMMETT KEllY • CUCCIOLA ANTOINETTE CONCELIO ''•'•^ Produced and Directed by CECIL B. OeMILLE • Produced with tl)e cooperation of Ringling Bros. Barnum & J Bailey Circus • Screenplay by Fredric M. Frank. Barre Lyndon and Theodore St John • Story by Fredric M. Frank, Theodore St. John and Frank Cavett

),Mille's "The Cireatest Show On fh," soon entering its second year of nrd business. In addition to extra hy-and-star values, an all-time high percentage of these productions will be made in color byTechnicolor. Paramount leads the industry in meeting the needs of present-day boxoffice demands. i BURT LANCASTER SHIRLEY BOOTH N I Hal Wants' PRODUCTION :;ome Back, ittle Sheba with RICHARD JAECKEL DEAH JERRY MmMw$ with EDOIE MAYEHOFF • POLLY BERGEN Directed by Screenplay by NORMAN lAUROG -FREO F. FINKLEHOFFE m MARIIN RACKIN Additional Dialogue by ELWOOO ULLMAN 'From a story by FRED F. FINKLEHOFFE and SID SILVERS