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Boxoffice-December.20.1952

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^Mie*tcutd Svc*it^ Arbitration ARBITRATION discussions have passed the quibbling and maneuvering stage and have reached the point where both exhibitors and distributors are being asked: "What will you take?" It can't be all or nothing for both sides. Eric Johnston went to work on the situation a day or two after he returned from South America and had his first talk with exhibitor leaders Piiday il2i. He met the distribution heads of the majors Thursday (181. Both sides have had a chance to study the two drafts of an arbitration plan now extant as a result of eight months of discussion. The meetings are completely informal and the participants have not been through a series of w^earing crises that the negotiators endured in making the progress that has been achieved to date. Final decisions on how far the distributors are willing to go probably will be made by company heads between now and the January meeting of the National Allied board of directors. If the Allied leaders decide they want to resume talks at that time, there will be renewed hope for an arbitration system; if they decide against resumption, the chances for any arbitration that will get at the root of current problems will be extremely dim for the foreseeable future. A united industry front might make an impression on the new Department of Justice setup that will take over January 20, but a divided front will not get very far for a long time. Several months may elapse even after an agreement on arbitration details has been reached, because there will still remain the problems of financing and the ironing out of organization details. RCA Reports on Opera ^PTER assembling exhibitor comments on both the James Lees & Sons morning TV se.ssions in theatres and the reception of the Metropolitan Opera broadcast of "Carmen," J. P. O'Brien, manager of the theatre, sound and visual equipment sales of RCA Victor, predicted an upsurge of installations. Both telecasts were "outstanding" successes, he said, and "established the commercial practicability of theatre TV installations." Thirteen of the 18 theatres that showed "Carmen," he said, were equipped with RCA apparatus. Test for Television pELEViSION may turn out to be a way to gel more advertising value out of an expensive premiere. Charles Einfeld, advertising and publicity vice-president of 20th Century-Pox. has made the first limited network lest and is quite .satisfied with the results. There will be more of them. Premieres can be exciting and can supply pictorial values, but in the past most of their promotion worth has been confined to the cities where they have taken place. For the opening of "Stars and Stripes Forever" at the Roxy Theatre, New York 22 By JAMES M. JERAULD Monday i22i , Einfeld arranged a half-hour TV hookup with American Broadcasting co. on WJZ-TV and also stations in Philadelphia. Chicago, Atlanta and Cleveland. This ran from 8:30 to 9 p. m. The presence of the U.S. Marine band and Clifton Webb made it a first class attraction from the network's viewpoint. Robert Q. Lewis and Maggie McNeills handled the commentary. A kinescope recording was made and the program was repeated in Baltimore and Detroit Wednesday night. How much did it cost? That's a trade secret with Einfeld, but he is convinced that more people saw this premiere than had ever seen one before and he is watching the boxoffice returns with an eager eye. Inauguration Day JANUARY 20 is going to be a big day but not for theatres. It falls on a Tuesday. Good day to watch the bookings. The competition will be sharper than was the counter-draw of the two political conventions, because the coverage is shorter and more dramatic. The three leading broadcasting chains estimate 20,000,000 sets will be in use. Between 300 and 400 TV technicians, announcers and others will be used. Equipment has already been installed in the crypt room of the Capitol at Washington. Even the Inaugural Ball at night will be covered. Newsreels are making the same elaborate preparations they used in Chicago, but their footage will not appear on most screens until Thursday. None of His Films for TV, Says David O. Selznick NEW YORK—David O. Selznick will not sell old pictures of Selznick Releasing Organization to television, says Frank I. Davis jr., vice-president. His statement wa.s made in reply to recent reports that Selznick had asked $1,000,000 for his old product. Selznick has rejected offers in excess of $1,000,000, says Davis. The Selznick organization made a study of the television market la t year, Davis states, and has repeatedly turned down "unsolicited offers." Selznick's present intention is to reissue the films for theatre use. He returned from Rome Monday (22i, where he had been tor some time producing "Terminal Station," starring Jennifer Jones and Montgomery Clift, and began discu.ssing the rei.ssue plans. Archbold H. Robinson New Eastman Kodak Treasurer NEW YORK—Archbold H. Robin.son has been elected treasurer of Eastman Kodak Co., following the resignation of Marion P. Folsom as treasurer and director. Polsoni resigned to take an appointment as undersecretary of the treasury. Robinson will take over his new post when Folsom's resignation becomes effective at the end of the year. Carl L. Stevenson has been named assistant treasurer. He has been manager of the employe benefits department. Three Contests Set For Variety Clubs NEW YORK—Three contests designed t get publicity for Variety Clubs Internations are in work. One is a photo competitioi another is for the best published story an the third is for the best tent scrap book. The photo competition will be open to i 3'\ ' professional and press photographers, whethe or not members of any Variety Club, but th pictures must be on some Variety activity o personality. The photos must have been re produced in some recognized newspapei magazine, tradepaper or periodical. Entr; forms will be provided by all tents and thes' must be mailed to Edward Emanuel, 24i North Clarion St.. Philadelphia 7. Pa., no later than April 1. An BxlO-inch glossy black and white print must accompany each filled in entry blank. Top award will be $300. The published story competition also wil be open until April 1 and entries should als( be sent to Edwai-d Emanuel. First prize wil be a free trip to the Mexico City convention The scrap books should cover material collected between June 1 of this year and Apri I of next year. Blanks should be signed bj the chief barker of each tent. Emanuel also i; in charge of this competition. The first prizt will be a three-day visit to the Flamingc hotel, La-s Vegas. The winning scrap book will be exhibited at the Mexico City conven tion. Variety Mexico Convention Postponed to May 18-22 NEW YORK—The Mexico City convention of Variety Clubs International scheduled for April has been postponed to May 18-22. It was found that the April dates conflicted! with several events being staged by tents inl r the United States. A "Good-will Train" toj run through to Mexico City is now beingj organized by William Koster of Tent 23, Boston. 12 Committeemen Named For Brotherhood Week NEW YORK— Sol A. Schwartz, national chairman for the amusement industry's participation in Brotherhood week, has named 12 committee members who will serve under him on behalf of the 25th anniversary of the National Conference of Christians and Jews, to be held February 15-22. William W. Howard has been named vicer chairman and Harry Mandel, coordinator. Ben Kalmen.son is the national distributor chairman with Bernard Goodman as his assistant: Si Seadler is national distributor chairman with Ira Morals as his assistant. Walter Reade jr. is national exhibitor chairman. Brooks Atkinson is chairman for the legitimate theatres division, William J. German is laboratories chairman. Walton C. Ament is newsreel chairman. Richard P. Walsh is chairman for labor organizations and Burton Robblns is acce.s.sories chairman. To Study Subscription TV WASHINGTON — Tlic Radio-Tclevision| Manufacturers A.ss'n on Friday (19i announced formation of a ten-man committee to study subscription television. All ten represent television set manufacturers. BOXOFFICE December 27, 1952

^J and 11 fan •^(i^-r. _ ^ hi WHEN ITS JANUARY IST IN THE U.S.A..JTS APRIL IN PARlSLi. From WARNER BROS. for New Years that oo-la-lovely musical spree in Paree! ^^^^ -m^ C^ Jr.' pril lit, imns ItCHKircotOR CLAUDE DAUPHIN »o [V[ MIllER • GECRGE GIVOI • PAOl HARVEy ».i'UN.r|ACK ROSE .NO MELVILLE SHAVELSON Musical Numbers Slaffrd and Directed by LeRoy Print - Song April in Pans". Lyncs by £. Y Hartwrg. Mustc by Vem«n Duke Original Songs. Lyncs by Sammy Cahn. Music by Vernon Duke Musical Direction by Ray Hemdorf Big-space p.otuctoe, WILLIAM JACOBS f(r\ o>.icuD..OAVIO 8ULLER .' ,( * . advertising in Collier's plus cover 7^. : and 3-page g/fk ' color feature] also Cosmopolitan /-^^ ?