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Boxoffice-December.20.1952

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•»•••••• » because world acclaimed best-sellers like MY COUSIN RACHEL, THE PRESIDENT'S LADYJHE SNOWS OF KILIMANJARO, WHITE WITCH DOCTOR, THE EGYPTIAN, and CS. Forester's SAILOR OF THE KING have a pre-sold audience waiting. because we have the resources, the will to win, the established technique and know-how based on showmanship experience learned in exhibitor ranks, and a distribution organization dedicated to the prosperity of our customers. because as always, 20th will with the HIT ATTRAi back you strongest, most extensive advertising, publicity and exploitation campaigns -with the superior brand of ingenuity which has always characterized our promotional efforts. IN • ••••* CiNTURY-FOX ..and watch Jot.. Produced by FRANK ROSS DIrecfed by HENRY KOSTER Screenplay by PHILIP DUNNE a * A lioxorncE December 20, 1952 HISTORY! now in production color by Technicolor IT WILL BE THE GREATEST BOXOFFICE ATTRACTION OF ALL TIME! There's No Business Like ^Qth Century-Fox Business! j

I I theatre I $33 MILLION IN DAMAGES ASKED IN 19 suns FILED SINCE OCT. I From $50,000 to $1 1.895.000 In Antitrust Verdicts Sought in Courts NEW YORK—AllhouKh aibllrallon of Industry disputes has been a major trade topic of the season, there has been no apparent letup on antitrust suits in the closing quarter of the year. Since October 1, 19 suits have been filed asking a total of nearly $33,000,000. The litigation reached into every section of the country, and brought out some new angles on which exhibitors are .seeking re- (Iress in court. Whereas virtually all antitrust suits immediately following the Supreme Court decision involved illegal trade practices In previous years, many of the new suits are based on alleged violations of trade practices set up in the consent decree or practices established by the majors in an effort to carry out the court orders. SEEK METROPOLITAN BREAKUP In several instances, exhibitors in .small towns included geographically in metropolitan areas are suing for the right to play day-anddate with first run theatres in the metropolitan center. First runs in Boston are among those involved in a $1,500,000 suit filed by the Lendonsol Amu.sement Co., operator of the Adams Theatre in Quincy. The company contends that it has been denied the right to bid for day-and-date first runs, and is suing the majors. B&Q. New England Theatres and American Theatres circuits. The Boston area clearance system also is attacked in a suit filed by the Park Theatre In nearby Walpole. The Park Neponset Corp.. operators of the theatre, is asking for $1,000.- 000 in damages from the majors. Phil Smith circuit, the UPT affiliate in the area—New England Theatres, Inc.—and American Theatres Corp. because Boston's first runs have a 21-day clearance over the Park. This same effort to get first runs on a dayand-date ba.sis with first run houses in a metropolitan center is the basis of a $2,250,000 suit filed by Harold Field and Harold Kaplan In behalf of the St. Louis Park Tlieatre in suburban Minneapolis. St. Louis Park is an Independent municipality on the outskirts of Minneapolis and has grown tremendously in the past few years. UNUSUAL MIAMI COMPLAINT I In a number of other suits, distributors are being sued .singly along with one or more exhibitors in product availability disputes. An unusual argument is presented by the Colony Theatre in Palm Beach which has brought a $50,000 suit against 20th Century-Fox. The contends that it can't get first runs I for its ".sophisticated, discriminating tourist trade." Kar-Vue Theatres, Inc., which operates four Colorado drive-in theatres, is suing United Artists becau.se it allegedly can't buy a "proper run" of UA films. Named along With the distributor is the Wolfberg circuit Which, itself, recently sued and won a verdict in a suit against the majors. Hearing Set for Dec. 29 On Federal 16mm Suit HOLLYWOOD — Arguments will be heard Monday i29i In federal dLsirlct court on a motion (lied by attorneys representing major company defendants in the government's antitrust action seeking to compel them to make 16mm prints of their theatrical features available to television and other competitive outlets. Defease attorneys filed a motion requesting Federal Judge William Byrne to order the government to clarify Its bill of particulars in the precedential suit, originally filed here last July. Defendants include 20th Century-Fox, Warners. RKO Radio, Republic, Columbia, Screen Gems, Universal-International, United World Films, Films, Inc., and Pictorial Films. In a suit filed by Mrs. Mabel Carter, who owns a theatre under lea.se to Fox Midwest Theatres in Sedalia. Mo., estimated earnings to 1961 are part of the basLs for a $1,500,000 damage claim. Mrs. Carter claims that when a Fox lease on the theatre ran out in 1940. she attempted to operate it herself. Pox, however, opened a theatre in competition and Mrs. Carter alleges that .she was then unable to get product and subsequently gave the circuit a new lease on the house. The contract runs to 1961, hence the introduction of estimated earnings in the complaint. BIG DAMAGE CLAIM IN N.Y. The biggest damage claim filed against the majors has a New York setting. Max Cohen, head of the Cinema circuit, a.sks for $11,895,000 through three corporations owning and operating the New Amsterdam Theatre, a 42nd street subsequent run situation. He is suing RKO. Warners. UA, Columbia, Paramount and United Paramount Theatres because he says he has been denied 21 -day availability after regular Broadway runs. Second in size to the Cohen suit was a $6,000,000 action filed this week in Charlotte by Allen B. Thompson and his wife. Brona, owners of the Graham Theatre in Graham, N. C, against the majors. Republic and United Paramount circuit affiliates in the area. The complaint goes back to 1930 when the Graham played first run films. In that year, it is alleged. North Carolina Theatres, a Wilby- Kincey operation, took over three theatres in nearby Burlington and obtained 14-day clearance over the Graham Theatre as a result of alleged acts of conspiracy by the defendants. The situation during the quarter was comparatively quiet in Chicago, where the court docket is jammed with theatre antitrust suits. The Queen Theatre filed suit for $108,000. contending it was being forced to operate on an 83-day clearance .schedule while the Chicago Rena Corp.. operator of the Lawndale Theatre, sued for $225,000 damages against six majors, the B&K circuit and the 20th-century Tlieatre which is operated by Jack Klrsch, head of Allied Theatres of Illinois. Other suits (lied during the quarter Included : Indianapolis— ZarlnR Theatre v». LoeWs and Paramount (or allrRedly refustns to sell product on name terms a.i affiliated theatres, $300,000 damage'' atkcd New York Nathan Stelnbers of Square Theatre, Bronx, .wcklng Injunction and undetermined damaRc.i on grounds the theatre was denied a move-up In clearance with the Pilgrim and Interboro theatre.^ of the Skouras chain. The Square Theatre until 1950 waa operated by the Skouras InlereaUn. Mlnneupoll.s— Charles Rubcrvsteln and Abe Kaplan dt Hollywood Theatre. $504,000 damages asked on charge that Mlnne.sola Amusement Co. competing theatre.s are receiving preference In product. SUITS FILED IN BOSTON Boston- Walter E. Mitchell of the Morse Theatre In Franklin. Ma.ss . suing for $2,000,000 against eight majors and Republic and RKO and UPT affiliates for alleged violation of runs and clearance provLslons of decrees. Boston—Herbert L. Brown of the Victoria Theatre. Greenfield. Ma.ss., $2,000,000 damages asked from majors and Shea circuit (or alleged discrimination In runs and clearances. Albuquerque—$927,000 .suit filed by Mary Trleb of El Capltan of Roswell against Griffith circuit and majors charging discriminatory practices. New York—Tower Theatre, Bronx, suing for $1,530,000 aaglnst the Skouras theatre interests and majors on grounds it was forced to close because of unavailability of product. Colorado City. Tex—Westerner Drive-In Theatre suing Warner Bros, and five competing exhibitors on product availability; $80,000 damages asked. Austin. Tex—Eddie Jaseph, suing for $600.- 000 damages against six majors. Interstate circuit and other Independent circuits on alleged unreasonable clearance and inadequate product granted the North AusUn Drive-In Theatre. Supreme Court Dismisses Government Crescent Action WASHINGTON—At the government's request, the Supreme Court on Monday il5» dismissed the pending appeal of a civil contempt action by the Department of Justice against the Crescent circuit for alleged violations of its consent decree. The Supreme Court earlier had agreed to hear argimients in the government plea from an adverse lower court ruling. The DofJ in 1950 filed both clvU and criminal contempt actions against Crescent, four alUed circuits and three officers, charging that the consent Judgment terminating Its antitrust suit against the chain had been violated. The department also asked the federal district court in Nashville. Tenn.. to amend the decree so as to tighten the bans against acquisition of new theatres. The lower court dismissed both suits, but reserved Jurisdiction over the request for strengthening amendments to the decree, so that it could, if desired, act on them at a later date. BOXOFFICE December 20. 1952 19

  • Page 1 and 2: launch Feldmon annivertary drive. L
  • Page 3 and 4: COSMOUUUN Co\umn'»st Syn dica^ed H
  • Page 5 and 6: MOTION PICTURES! ^ ^f T PRODUCTION
  • Page 7 and 8: (OSli I Otnctt: ; Ita : 282 ; TTie
  • Page 9 and 10: ! without 1 As Hollywood . . Genera
  • Page 11 and 12: 20th Century-Fox has invested n 00,
  • Page 13 and 14: Sensation Of The Industry! Ernest H
  • Page 15: ecause world acclaimed best-sellers
  • Page 19 and 20: PARAMOUNT "^m SALUTES fill Burt Lan
  • Page 21 and 22: PARAMOUNT SALUTES Shirley Booth as
  • Page 23 and 24: eedej PARAMOUNT SALUTES ns tn 5l. T
  • Page 25 and 26: PARAMOUNT SALUTES Hal Wallis j| pro
  • Page 27 and 28: , //' WITH ALL POSSIBLE PRIDE Param
  • Page 29 and 30: ' Universal Chiefs Lay Plans for Ch
  • Page 31 and 32: k HERO! Ot 4 Great American Adventu
  • Page 33 and 34: Orric€ or tft PacsiOfor Dear San:
  • Page 35 and 36: BOXOFFICE BAROMETER Thit chort rcco
  • Page 37 and 38: ' fully Now '. readers velopments,
  • Page 39 and 40: ' added *&- J Q Larry Levy Hits Har
  • Page 41 and 42: A Stction of December 20. 1952 wt T
  • Page 43 and 44: L Kansas Dkckmiikk 20. |«)S2 The M
  • Page 45 and 46: ^ess ilinies lo p on 19s piijui M w
  • Page 47 and 48: lU THE 'FEATURE-VALUr SHORT PRODUCT
  • Page 49 and 50: JUNIOR IS SO *'-'"* - M' «^, • ]
  • Page 51 and 52: I I ' ( liaiiffiiHDiiiiiJUUffliuiiH
  • Page 53 and 54: I from |^^^9 BEST IN THE BUSINESSj^
  • Page 55 and 56: I k lb ler sens u ptn • Frenttir,
  • Page 57 and 58: *»tu iiilli Slices 1 Sen t; f ages
  • Page 59 and 60: 's ; lolMmj I j • : December 1 ki
  • Page 61 and 62: ' I Two »n»il|i s "Fiiii atllel l
  • Page 63 and 64: NATIONAL PRE-SELLING GUIDE A report
  • Page 65 and 66: ' NATIONAL PRE-SELLING GUIDE WARNER
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    \i% THE SPUT-APCRTURe TEST — THE

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    ke ffl*-': I ; Meantime ' llolliiuo

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    ' ' ' DENVER—The ours lOtSlayii;,

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    e^' is to? ^' ol Motioi) i icipatio

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    I lax «1. Cil. t« inn to link; pe

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    , i . . Fletcher . . The ' iroiD Sc

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    \l\ THE SPUT-APEKTURE TEST — THE

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    lO [Malco and Instates ;ttp i...- b

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    \fi THE SPUr-APERTURE TEST —THE M

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    i I Bruce . . Leland . Nell from .

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    ; i ""let, CI ^ K.Roitii(; Hilton.

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    . national I I nell. ! Griffith. I

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    hi DALLAS iisitit'.'] to w;. m ttli

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    I LUBBOCK. , SEASON i.^1 h t Llns T

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    I ?i I n on ti: %1* '»!' nesii: %t

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    of "more IK 1 iissioiis,S.D5 isiist

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    il i iveries I . . Clem iim.-.^i.i

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    i Mrs. 'Ptii l-poif;;; ' here fc il

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    ! hlttee, fHenry Greenberger J I ge

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    \f% THE SPLIT-APERTURE TEST — THE

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    li 1 m* I SPRINGFIELD, *r *Ct i Slo

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    »Mk, ' High d(JS I """politj,. *,

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    1 I ', ! unit ' BOSTON— I I ment

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    m THE SPUr-APBRTURE TEST —THE MOS

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    i 7' I the leatre.ir, itanopf-,,, i

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    I . Mabel k Add 30 Members MONTREAL

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    Mu^tttpnUym onolyilt ot lay and tra

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    + Very Good; • Good; ~ Foir; - Po

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    Kim 206 REPUBLIC * ii Wallir, . g .

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    I 5-29-52 rll Mfel>"*< lliXO By com

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    )pinions on Current Productions; Ex

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    . aUcago ' ;ikail.ibic > Imnrarice

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    Uxt rMton liclunt Jfuiuul 7 Jon. 1

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    n THIS IS BOX-OFFICE! It happens on

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    ;! L Premiere, fox beverly. l. a. ^

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    . . competitive ^ it ^.|| REVIVE HO

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    THE YEAR OF PARAMOUNT'S NEW CONCEPT

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    ),Mille's "The Cireatest Show On fh

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    )ie to the screen widely publicised

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    [(vvmanship meet the challenge of (

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    Newsreel Is Missed When You Drop It

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    1 ,-*' INEW-YEAR-RIGHT TIP I le fac

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    ^J and 11 fan •^(i^-r. _ ^ hi WHE

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    12 FIRST QUARTER RELEASES REACH A H

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    7tm}un€€4 FEEL THERE IS NO FINE

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    . ceive 1 ; ulwill ' r.tribution %h

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    ; . : -.t^ w>th HUGH O'BRIAN CAROLE

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    The story of a flame named Ruby ...

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    •"^y^m \dh\h V^)j fei^dwii^-iiiLi

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    'P^VtRAg-p BOXOFFICE BAROMETER Thu

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    1 CHESTER FRIEDMAN i^lHL EDITOR HUG

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    Merchant and Paper Give Theatre Co-

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    Stencils on Sidewalk With Bread Cru

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    Navari Bros. Suit Placed On Februar

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    . . Ben . . Minor . . Jack Communio

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    1 Basil . . Theatres; Clayton Eastm

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    , premier . . Division [PHILADELPHI

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    ! Alaska—Cindy p EWS AND VIEWS OF

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    , ... . Francis . . was Invasion' S

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    in Parties for Needy Given in St. L

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    . . Tony . . The MPTO Grievance Uni

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    . . The . . . . The Theatregoers IJ

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    inancing of Drive-ins Basy in Minne

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    NTS Staffs From Seven Branches Conf

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    [ ' HART BEATS IN By HARRY HART TAM

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    . . . . Forty-five MEMPHIS Ti;Nr ::

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    I iBd I I HERALDS I TELEPHONE . . H

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    I I DALLAS—Members . Movietime MA

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    ^i Big D Manager Plays Santa to Chi

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    , tof^lcate I Ray . . Louis . . The

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    '' I embarrassed >ublic Relations V

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    I tig Campaigns Help pombal Xmas Sl

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    . . . Eddie . . RKO's . . W. Ir. ii

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    Rot. «.t Dillon Krepps Buys 'Siars

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    . . Marjie . . . Lester Cattle Town

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    . . Shirley . . Miss . . The " lii

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    . . Although 'Battle Zone' Is Best

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    j QUEBEC—If . . R. isiiQuebec Lea

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    . . . John . . Two . . K. . . Notio

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    fc__ I Iiold!> I 01(OfflCEfi)rJDi1J

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    Para " ' VP •rpr«tlv« onalytit

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    . Rep WB "isi pH Very Good; + Good;

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    I Mias. C. I^RAMOUNT laf Boora (101

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    ' (10) 6 . 5-23-52 I li„t ml' ,.C

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    .:j ' )pinions on Current Productio

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    CO: IDs mlinj OiO- Mdes JWi Mod, ll