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4 years ago

Boxoffice-December.20.1952

\i LETTERS Free Shows

\i LETTERS Free Shows Boost Popcorn Sales To BOXOFFICE: We note in BOXOFFICE, issue of November 22 on page 27, that Lee Hofheimer of Columbus, Ohio, is giving free admissions and asking the patrons for justice on the discriminatory and confiscatory tax our Uncle promised to withdraw after the war emergency w'as over, which ended with World War II. He states his gross is very pleasing and will adopt this policy as long as his dear patrons will drop their willing amount in the kitty after the show. Hoping you will pass this little Wednesday and Sunday deal on to our other over-taxburden friends, we have increased our take by giving free shows, double features, serials and some dates three to four cartoons too. And all we ask of the patrons is to buy one box of delicious butter seasoned popcorn, and we really pack the boxes, too! Not only are they pleased with the corn, they come back for the second and thli-d boxes and end up taking some home. We are really helping the farmers who grow this corn, making our patrons happy with good pictures, enjoyment of eating the popcorn, and creating the goodwill of attending our regular admission pictures, which our bankbook shows something has happened since adopting the popcorn deal, and that's our enjoyment of seeing a packed house, and hanging our Standing Room Only sign out every Wednesday anc| Sunday. May this help others to combat the dis-l criminatory and confiscatory tax that Uncl«| Sam has forgotten to discontinue. After ouil everlasting effort in helping him with thei bond drives, the blood banks, our Red Crosil drives, etc., we fell in line with the otheil million sound screens to tell them to votejl While we are trying to make Movies Bettejj Than Ever we have added the same copy t(| Dear Ol' Popcorn day. Leach Theatre, LaFollette, Tenn. N. H. LEACH Film Classics Features Scheduleci for Reissue NEW YORK—Beverly Pictures will disJ tribute 16 former Film Classics featureJ through a deal closed by Milton Gettingeil attorney, with Oliver A. Unger and Herberl Bregstein of Beverly. They will be release

BOXOFFICE BAROMETER Thit chort rccordi the performance ot current ottroctioni in the opening week of thetr firit runt in the 20 key citiei checked Pictures with fewer thon five engogemcnft arc not littcd At new runt are reported, ratingt are added and overoget rc«itcd Computation it in termt of percentage m rclotion to normal grottet at determined by the theatre monagert With 100 per cent 01 "normal/' the figurtt thow the groit roting obove or b«low fhof mork