3 years ago



DRIVE-IN THEATRES The unusual design of the Village Drive-ln Theatre, Santa Rosa, Calif., links the entrance and boxoffice to the concession and projection building by a covered walkway which leads to the manager's office in the main building. In keeping with the western design of the shopping area and homes district in which it is located, the buildings ore laid out in ranch style, and construction materials include redwood siding, left rough and without trim, and thick split shakes for the roofs. Interior finishes are also in character, with wood paneling and exposed beams. Elevated Booth and Extreme Low Projection Angle Permit Use of a Nonslanting Screen Tower New California Drive-ln Locates Booth at the Rear of the Field by GAIL E. LIPMAN r UNCTioNAL IN DESIGN, the Village Drlve-In Theatre, Santa Rosa, Calif., harmonizes admirably with its suburban surroundings. It is located in the district of Montgomery Village in Santa Rosa, a shopping area of western design with a surrounding area of medium-class homes, and forms the nucleus of the new development. The only building on the property is at the rear of the field, and the boxoffice is to the building by a walkway not ex- tied ceeding 20 feet in length at termination of which is the manager's office. The central portion of the buUding is a foyer leading to the restrooms, and on the other side of the foyer is the concession. PROJECTION BEAMED 530 FEET Above the central foyer is located the projection room. Projection is beamed to the screen 530 feet away. Added height and extreme low projection angle permits the use of a plumb screen tower, eliminating the need for a slanting tower with attending complications. The tower is built of heavy timber and timber connectors. The screen is 64 feet wide, the second largest in the area. i Materials used in the construction of the building, walkway and boxoffice are used brick, redwood siding, left rough with twoinch channel, and no trim of any kind. The roof is of thick split shakes, the entire construction of heavy timbers, post and girder type. Trim material on the interior is Novoply, a product manufactured from shavings of planer mills impregnated with resin under heat to form a durable board with fine The screen tower at the Village is plumb, with excellent projection being achieved by an extreme low angle, and the elevated height of the booth on top of the concession building. The screen is 530 feet away from the booth. This view of the theatre field also offers a glimpse of the beautiful panorama of the surrounding country. The Village Drive- In accomodates 750 cars, and draws its patronage from the area of medium class homes which surrounds it. The theatre is the nucleus of the homes development and shopping center known as Montgomery Village in Santa Rosa. wammm textured design and good tensile strength. Striated plywood forms the backbar of the concession counter, and is painted dark gray and green, on which are superimposed cutouts in chartreuse colored script to advertise the products sold. The ceiling and roof consist of two-inch, tongue and groove planking with the groove exposed on the underside to form the pattern of the ceiling. This type of construction permitted the rafters to be *" ..n.- ....Mnia. MbaatasBan T 40 The MODERN THEATRE SECTION

placed eight feet apart and left exposed as an architectural treatment. The refreshment counter is in an L shape. with dual equipment on each side. Each side has a serving surface of 18 feet. Dual equipment was installed so that it would not be necessai-y for girls on either side to cross to the other, thus speeding service. The service counter and backbar form halt the perimeter of a 100-square fool preparation room, behind the scenes, in which all food is prepared and pa.ssed through openings to the girls at the concession counter. The preparation room contains a sink, refrigerator, freezer, hot plates and eight feet of counter space. Coffee urns and candy displays were placed on the backbar. Dual equipment on the conce.ssion counters include ice cream dispensers, hot dog warmers and bun warmers, drink dispensers and popcorn warmers. GLARE IS ELIMINATED Mustard and relish dishes are placed on counters along walls that face the screen tower. These walls are glass from a point three inches from the floor to the eaves, permitting patrons to view the picture while in the concession. Glare from the interior side of the windows has been eliminated by strategically placed lamps which give downlight, and by placing no brightly colored or reflective surfaces where they could cause light flashes on the glass from anywhere in the field. The perimeter of the entire roof eaves of the buUding has concealed neon tubing which illuminates all exterior walls of the building without casting any measurable light from the building. Entrance to the concession area is gained through the foyer that leads to the restrooms. To enter the restrooms from the side of the building, patrons must cross through the concession area, and it has been found that this treatment affords extra revenue at the concession counter. The area facing the highway is enclosed Equipment on both sides of the concession is identical, offering patrons ice cream, hot dogs, beverages and popcorn. All food is prepared in a room behind the backbar and passed through openings to the attendants at the counters. Mustard and relish dishes are placed an shelves in front of the glass wall that faces the screen tower so that patrons may see the picture while in the concession. by a basket weave fence, eight feet high, with 6x6 redwood posts six feet on center, and 1x8 rough redwood boards forming the basket weave. The projection room is equipped with Simplex XL projectors and National Excelite lamphouses. Sound equipment is the 280-watt Simplex XL drive-in system and Simplex in-car speakers are used. The 750-car Village Drive-In Theatre is operated by Redwood Theatres. Inc.. which also operates the Eureka, State. Rialto and Liberty conventional theatres and the Midway Drive-In Theatre in Eureka, Calif., and the Ukiah Theatre and State Drive-In Theatre in Ukiah, Calif. George M. Mann is president. Lloyd R. Lamb is vice-president and general manager, C. J. Chapman is secretary and P. G. Johnson, treasurer of Theatre Service Agency. San FYancisco, which owns the Redwood Theatres. The Village Drive-In Theatre was designed by Santocono. and is being managed by Henry Lazzarini. CREDITS: Changeable letters: Bevelitc • Designer: Santocono • Projection and Sound: Simplex • Refreshment equipment: Selmix beverage dispensers, Frigidbar ice cream dispenser, Bizzelle popcorn machine * Speakers: Simplex. This view of the concession and projection building was taken from within the theatre area at the Village Drive-In. The concession is located in the glassed in area at the left, and restrooms and the manager's office are in the section at the right of the central entrance. Projection is from the booth located above the entrance. Concealed neon tubing in the eaves of the entire building illuminates the exterior walls without casting any appreciable light from the building to the field. The entrance and boxoffice are located at the extreme right in the picture below. ~\ '1 Ji «.; Jf: e5Bil t Ji „ BOXOFFICE :: January 3, 1953 41