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Boxoffice-January.03.1953

I end . . Clean — STOP

I end . . Clean — STOP PAYING FOR UNNECESSARY WASHROOM MAINTENANCE! Electro-Aire Evopo Hand Dryers Give You Clean Washrooms-—Continuous Drying Service a Minimum of Cost and Attention! At Eliminate handling, storing of towels, towel litter, fire hozards caused by occumuloted paper towels, plumbing bills caused bv towel - clogged drains. Greotly reduces maintenance costs. Dries hands thoroughly, quickly—PRE- VENTS CHAPPING! Available in SURFACE or RECESSED Mountings. Storts Qt the push of c button instantly throws out a large volume of warm air for fast drying action. CUTS OFF AUTOMATICALLY ... at of 37 second time cycle ^X enough time to dry the largest "^ hands under high humidity conditions. )^ Big Electric-Aire Savings— Quickly Return Their Original Cost! Cee-Loc is a combination ASH TRAY AND TOILET STALL DOOR LOCK WILL KEEP THAT YOUR TOILET STALLS FREE OF CIGARETTE LIT- TER! Promotes tenont and public goodwill by insuring cleanliness and security. Saves costly man tlours in time and labor spent for cleaning. Reduces replacement and painting costs coused by damage from iigtited cigar ettes. Ttieft-proof. Easily installed. RAISE SHELF TO OPEN . . . Asties and Butts Automatically Empty into Large Concealed Contoiner. John Peinstein, sales manager for Schutter Candy Co., resigned his post December 31, after more than 40 years of business activity. He joined the Universal Match Corp. in 1940 when Universal purchased Candy Brothers Manufacturing Co. from him. He served as advertising and sales promotion manager for the corporation and its subsidiaries from 1940 to 1950 when he was appointed sales manager for the Schutter company. Cretors popcorn machine dealers from various parts of the United States recently gathered in Chicago for a meeting with the company sales and manufacturing executives, hosted by Cretors Corp.. national sales organization for C. Cretors & Co. Dealers were greeted by C. J. Cretors, manufacturing head, and H. E. Chrisman, director of sales for the corporation. Joe Vasco, formerly manager of the Newington Theatre, Newington, Conn., is now working for a manufacturing concern in Bantam, Conn., and also is part-time projectionist at the Warner, Palace and State theatres, Torrington, Conn. A new type tapered slotting, that causes the letter to "lock" on the bar, has been developed by Wagner Sign Service, Inc., for application to its line of colored plastic letters. This improvement, on which patents are pending, makes the Wagner letters undisturbed by even high winds. Merrill A. Watson, president of the Carpet Institute, Inc., was elected chairman of the Manufacturing Trade group of the National Industrial council for 1953 at its recent meeting in New York. The National Industrial council is composed of over 200 manufacturing, state and industrial relations associates, and it maintains "liaison advisors" on NAM committees concerned with business and economic problems. Dad's Root Beer Co. has appomted Walter Sala as national advertising manager. Sala will coordinate advertising, merchandising and promotional activities between the parent company and the bottlers, and organize a more effective cooperative advertising campaign. Clifford L Keefer The Orange-Crush Co. announces the pointment of Clifford L. Keefer to the position of assistant sales manager of the fountain division. Keefer joined the organization in Atlanta in 1949 as a territorial representative. In 1951, he was promoted to the position of district manager of the central region. The Perlite Institute recently named a new president and four other officers at its annual meeting in Minneapolis. Lewis Lloyd, president of Alatex Construction Service, Inc., was elected president of the institute for a two-year term. J. C. Kingsbury was elected vice-president, and three new members were named to the board of directors: Neal D. Snyder, K. J. Bercaw and Kirk E. Hazelton. Cory Corp., which recently acquired all assets of Autopoint Co., has announced the development of a completely new type push button automatic coffee brewing system which reduces the brewing and serving of coffee in drive-ins to a touch of a button. Chase Candy Co., with headquarters in St. Louis, has purchased the chocolate coating equipment formerly used by the Warfield Chocolate Co.. Chicago: the equipment to be installed in the Chase plant in St. Louis. m. m'^t PUSH TO LOCK . ette Shelf Drops ready for use. Cigor- Automaticolly, Guaranteed Against Both Breakage and Theft for One Year! for Complete Details, Specifications and Prices, write direct to: Dept. BO. ELECTRIC-AIRE ENGINEERING CORP. 309 W. JACKSON BLVD. • CHICAGO 6, ILL. ELECTRIC AIRE Co. of CANADA 669 TAIBOT STREtr ST. THOMAS. ONTARIO KROEHIER i^k^^StCfe^ THEATRE SEATS •"Push-Bock" is a trode-mork owned ond registered by the Krochlcr Mtg. Co., Napervtile, 111. 52 The MODERN THEATRE SECTION

— — flMFICfrBDDiUJli^^iJJDS The EXHIBITOR HAS HIS SAY ABOUT ALLIED ARTISTS largo (AA) — Bill Elliott, Phyllis Coates, Myron Healey. Old "Wild Bill" is still good boxoffice. His westerns are better made than many of the other series. His stories are good and full of action. Played this with "Son of Ali Baba." Played Thurs., Fri., Sat. Weather: Cold.—George Kelloff, Ute Theatre, Aguilar, Colo. Small-town and rural patronage. . . what I Aon Hunters, The (AAi—Johnny Sheffield, Ann Todd, Morris Ankrum. Ugh . a letdown for this usually topnotch series! Doubled with "Arizona Territory" for more abu.se from the "leavers" than a man ought to have to take. Business was just average but if the next of the series doesn't flop it won't be because this one didn't set the stage. Played Fri., Sat. Weather: Lovely.—Bob Walker, Uintah Theatre, Fruita, Colo. Smalltown and rural patronage. COLUMBLA Born Yesterday iCol) — Judy Holliday, Broderick Crawford, William Holden. This Is, no doubt, a good picture but not for small situations. Played Fri., Sat. Weather: Fair.— Harland Rankin, Beau Theatre, Belle River, Ont. Small-town and rural patronage. Cripple Creek (Col)—George Montgomery, Karin Booth, Jerome Courtland. Comments good; good story and action—plenty of both; color very good. Had a better than average Tuesday and Wednesday on this one. Weather: Cold.—Lloyd Hutchins. Center Theatre, Kensett, Ark. Rural patronage. LIPPERT PRODUCTIONS Hellgate (LP)—Sterling Hayden, Joan Leslie. Ward Bond. Unusual in story—the quietest house in months, and that is a sure sign they are enjoying it. Comments good. Had a better than average Tuesday and Wednesday. It's rough and tough but not overdone. Sterling Hayden is good. I make money on every Lippert picture and they treat me right. Played Tues., Wed. Weather: Rain.—Lloyd Hutchins, Center Theatre, Kwisett, Ark. Rural patronage. METRO-GOLDWYN-MAYER Angels in the Outfield (MGM)—Paul Douglas, Janet Leigh, Keenan Wynn. This deserves the 12-plus rating and is interesting tliroughout. liie title seems to keep some away but don't he.stitate to give it a big buildup as everyone will like it. Played Sat., Sun. C. E. Bennewitz, Royal Theatre, Royalton, Minn. Small-town and rural patronage. Carbine Williams iMGM)—James Stewart, Wendell Corey, Jean Hagen. A very interesting picture due to the fact that it is true. My patrons enjoyed it and I did very well. James Stewart is fine in the title role. Played Fri., Sat., Sun., Mon. Weather: Fair.—W. N. Gray, Algoma Theatre, Sault Ste Marie, Ont. General patronage. Cause for Alarm (MGM)—Loretta Young, Barry Sullivan, Bruce Cowling. Too dramatic and tense for our type of patronage. It did not go over here. Played Wed., Thurs. Weather: Cold.—G. J. Forhan, Montcalm Theatre, Hull, Que. Small-town and rural patronage. PICTURES Devil Makes Three, The (MGM)—Gene Kelly, Pier Angeli, Richard Rober. Very good action picture. This was made in Germany and should really go over where there is a German settlement. If you can get them in, they'll like it. My trouble was getting them in. Played Tues., Wed. Weather: Fair. George Kelloff, Ute Theatre, Aguilar, Colo. Small-town and rural patronage. Excuse My Dust (MGM)—Red Skelton, Sally Forrest, Macdonald Carey. For the small-town audience I think this is one of the best that Red has ever made. The race scene kept the house in a constant uproar. Doubled with "Tall Target" (MGMi which is one of the most absorbing features we've enjoyed in many moons. A lousy trailer that made it look like a gruesome murder mystery came near killing the program, but I caught on in time and took to the stage to give them a rundown. Business was outstanding. Played Sun., Mon., Tues. Weather: Warm. Bob Walker, Uintah Theatre. Finiita, Colo. Small-town and rural patronage. Has Extended Run With 'Quiet Man QUIET MAN, THE (Rep.)—John Wayne, Maureen O'Hara, Barry Fitzgerald. The picture is terrific. Everyone—young and old—enjoyed this one. I found that the title is a little misleading so I went out and promoted co-op ads, arranged radio time and after opening day my worries were over. We had an extended run that lasted for two weeks. However, I recommend that you play it up in advance. Played two weeks starting on a Friday. Weather: Spotty—cold and damp.—W. N. Gray, Algoma Theatre, Sault Ste Marie, Ont. General patronage. Lovely to Look At (MGM)-Kathryn Grayson, Red Skelton, Howard Keel. Here is a remake that shouldn't have been remade. I believe the only thing that was interesting to the few people who came were the fashions that were displayed. They could .have left Howard Keel out of the picture completely and no one would ever have known it. Red Skelton and Ann Miller made the show.—Jerry B. Walden, Crest Theatre, Seagoville, Tex. Small-town and rural patronage. Red Badge of Courage, The (MGM>— Audie Murphy, Bill Mauldin, John Dierkes. Suggestion to Canadian exhibitors, especially small-theatre operators—skip this if possible. So agonizingly slow—repeat slow—as entertainment it is a total loss. However, American exhibitors, whose patrons remember or have been told about the Civil War, can probably get by on it. Played Fri., Sat. Weather: Good.—K. R. Corkum, Cross Theatre, New Ross, N. S. Small rural community patronage. Royal Wedding (MGMi—Fred Astaire, Jane Powell, Peter Lawford. Who can top an MGM musical? With its lavish settings and dance numbers, Astaire and Powell pleased everyone. We played it late and they like it as much as if it were first run. Played Sun., Mon. Weather: Cool.—G. J. Forhan, Montcalm Theatre, Hull, Que. Smalltown and rural patronage. Westward the Women (MGM) — Robert Taylor, Denise Darcel, Hope Emerson. Very good. Plea,sed all who came. Attendance very good. Let's have more like this. Played Sun., Mon. Weather: Good.—C. L. Jensen, Esmond Theatre, Esmond, N. D. Small-town and rural patronage. You for Me (MGM)—Peter Lawford Jane Greer, Gig Young. This one is a honey if they want a fast, modern comedy. Got a surprise on this one, had a swell run and the comments were all good. MGM pictures haven't done much for me the past year as I have to play them so late, but this one did okay. Am in a highly competitive area and, being the smallest, MGM pusnes me to the line. Thus I have to play most of their pictures on Bank Night or double bills. Played Thurs. only. Weather: Good. — Lloyd Hutchins, Center Theatre, Kensett, Ark. Rural patronage. PARAMOUNT Detective Story (Para) — Kirk Douglas, Eleanor Parker, William Bendix. This is a high class picture of its type and our patrons were enthusiastic. We should have more films of this caliber. Played Sat., Sun.—C. E. Bennewitz, Royal Theatre, Royalton, Mirm. Smalltown and rural patronage. Eagle and the Hawk, The (Para)—John Payne, Rhonda Fleming, Dennis O'Keefe. Paramount has a great action story full of romance, color and intrigue in "The Eagle and the Hawk." Everybody who saw it was pleased. Played Fri., Sat. Weather: Rain.— G. J. Forhan, Montcalm Theatre, Hull, Que. Small-town and rural patronage. Greatest Show on Earth, The (Para)—Betty Hutton. Charlton Heston, James Stewart. Business was excellent. A fine picture with an excellent cast. This type of picture will always go over big. Cornel Wilde and Betty Hutton were splendid. I thouglit. Played from Friday to Thursday. Weather: Snowy and mild.—W. N. Gray, Algoma Theatre, Sault Ste Marie, Ont. General patronage. Somebody Loves Me (Para)—Betty Hutton, Ralph Meeker, Robert Keith. Satisfactory to those who came. Betty Button's best musical. Beautiful Technicolor. Didn't break even on this show but don't think it was the fault of the picture. Without the burdensome admission tax this picture would have shown a little gain instead of a loss. Played Sun., Mon. Weather: Good.—Leonard J. Liese, Roxy Theatre, Randolph, Neb. Small-town and rural patronage. Something to Live For (Para)—Joan Fontaine, Ray Milland, Teresa Wright. This is a very good picture but it surely was nothing special so far as boxoffice receipts were concerned. Played Thurs., Fri., Sat. Weather: Fair.—Harland Rankin, Eve Theatre, Wheatley, Ont. Small-town and rural patronage. Son of Paleface (Para)—Bob Hope, Jane Russell, Roy Rogers. In spite of snow and ice people came out to see this. It was a pleasure to stand in the lobby and listen to the gales of laughter emanating from the audience. BOXOFFICE BookinGuide January 3, 1953 1