The EXHIBITOR HAS HIS SAY (Continued from preceding page) As a rule Hope doesn't draw too well here, but evidently word-of-mouth advertising brought them in. Let's have some more "Palefaces," Mr. Myers!—Marcella Smith, Vinton Theatre, McArthur, Ohio. Small-town and rural patronage. RKO RADIO At Sword's Point (RKO)—C!ornel Wilde, Maureen Ollara, Robert Douglas. If your customers lilted "The Three Musketeers" they will like this one, too. The picture is in color and very good. However, this type of picture does not draw here. Played Tues. Weather: Cold.—L. Brazil jr., New Theatre, Bearden, Ark. Small-town and rural patronage. Blue Veil, The (RKO)—Jane Wyman, Charles Laughton, Joan Blondell. This excellent tearjerker set a new record in the Kleenex department of our store but we were trying to feature show tickets instead of tissues so were bitterly disappointed. Instead of the feast we prepared for, and worked for, it was more like a famine. The third night would have been better if we had concentrated on the Kleenex. The feature is fine and the women who came enjoyed a good cry but—^by and large—I think my people would rather laugh than cry. And, if I'm to keep running this big product after everyone else in the county, I'll be doing enough crying for all of us. Played Sun., Mon., Tues. Weather: Nice.—Bob Walker, Uintah Theatre, Fruita, Colo. Small-town and rural patronage. Rancho Notorious (RKO)—Marlene Dietrich, Arthur Kennedy, Mel Ferrer. Strictly a fizzle at the boxoffice. Dietrich should either be tucked away in moth balls or start playing parts that suit her age. Not much story, not much crowd. No comment—just a glance at me as they went out. Played Sun., Mon. Weather: Fair.—Lloyd Hutchins, Center Theatre, Kensett, Ark. Rural patronage. Wild Heart, The (RKO)—Jennifer Jones, David Farrar, Cyril Cusack. Against my wishes I bought this rotten picture and I still haven't heard the end of it from my patrons. It may be enjoyed in England (even that I doubt), but how they can expect to stuff this down a common person's throat, I'll never know. The advertisements and the trailer would lead you to believe you are going to see another "Duel in the Sun" or "Song of Bernadette," which is false advertising. How long does the distributor think he can fool his bread-and-butter patrons! ! ! Don't play it. Played Tues., Wed.—George Kelloff, Ute Theatre, Aguilar, Colo. SmaUtown and rural patronage. Wild Heart, The (RKO)—Jennifer Jones, David Farrar, Cyril Cusack. Jennifer Jones is truly a magnificent actress. She ranks with Jane Wyman and Joan Crawford as among the very best in motion pictures. The ending of this picture was terrible. A great many of my customers were very mad about it. Our business was very good. Weather: Warm.— Jerry B. Walden, Crest Theatre, Seagoville, Tex. Small-town and rural patronage. REPUBUC Honeychile (Rep)—Judy Canova, Alan Hale jr., Eddie Foy jr. A cute picture everyone seemed to like but Judy couldn't overcome the cold or the slump in business or something and we did about 80 per cent of normal business where she usually does at least 120. Business in my store is way above last year. Played Fri., Sat. Weather: Cold.—Bob Walker, Uintah Theatre. Pruita, Colo. Small-town and rural patronage. Wild Blue Yonder, The (Rep)—Wendell Corey, Vera Ralston, Forrest Tucker. Good story up to the last ten minutes. It would have been better if all the likable fellows in the cast had not been shot or cremated. Played Tues., Wed. Weather: O.K.—Frank E. Sabin, Majestic Theatre, Eureka, Mont. Small-town and rural patronage. 20th CENTURY-FOX Belles on Their Toes (20th-Fox)—Jearme Crain, Myrna Loy, Debra Paget. Somehow I didn't think this picture would draw. It Is getting too near Christmas. But it did—and was well liked. I'm sorry this series cannot continue. If your audience likes human-interest pictures with comedy and pathos, be sure to play this. Hoagy Carmichael probably had a lot to do with bringing the people in as he always draws around here. Also, wonderful weather! Played Sun., Mon. Weather: Snow and cold.—Marcella Smith, Vinton Theatre, McArthur, Ohio. Small-town and rural patronage. House on Telegraph Hill, The (20th-Fox) Richard Basehart, Valentina Cortesa, William Lundigan. We all agree it was very good. Could find no exhibitor reports on it. A gripping melodrama. Plenty of suspense. Played Tues., Wed.—Frank E. Sabin, Majestic Theatre, Eureka, Mont. Small-town and rural patronage. Fine Family Fare But Poor Title n TOMIC CITY, THE (Para) — Gene Barry, Lydia Clarke, Michael Moore. It's hard to get them in on a title like this one, but if you can you will please them. It's not a war story; it's not about the power of the atomic weapon; it's a swell family story of mother, father and a little boy who is kidnapped by a gang of thugs. They really liked it. Fair crowd. Played Fri., Sat. Weather: Good.—Lloyd Hutchins, Center Theatre, Kensett, Ark. Rural patronage. Lydia Bailey (20th-Fox)—Ann Francis, Dale Robertson, Charles Korvin. Here is a picture that fooled me just from its title. If yours is strictly an action house, as mine is, book it and give it your best running time. Color excellent.—BUI Jepsen, Vista Theatre, El Cerrito, Calif. Family patronage. Viva Zapata! (20th-Fox)—Marlon Brando, Jean Peters, Anthony Quinn. Too bad this wasn't seen by more. I didn't make expenses on this fine feature. I still don't know why for I have a town with predominantly Mexican population. This is a funny business! Played Sun., Mon. Weather: Fair.—George Kelloff, Ute Theatre, Aguilar, Colo. Smalltown and rural patronage. With a Song in My Heart (20th-Fox)— Susan Hayward, Rory (3alhoun, David Wayne. This was a good musical but it did below average business. Musicals do not pay off for us as they did at one, time.—D. B. Fiske, Fiske Theatre at Oak Grove, Lake and Lake Drivein theatres, Lake Province, La. Small-town and rural patronage. With a Song in My Heart (20th-Fox)— Susan Hayward, Rory Calhoun, David Wayne. This fine film makes for better show business. A nice musical with a tender story. Business was above average. Played Sun., Mon., Tues. Weather: Favorable.—Bob E. Thomas, Orpheum Theatre, Strawberry Point, Iowa. Small-town and rural patronage. UNITED ARTISTS (UA)—Linda Darnell, Tab Island of Desire Hunter, Donald Gray. Haven't played this one yet. Saw it in Memphis—but what a story and color ! If they Uke a spicy comedy—on the sexy side (and they do)—this wiU fill the bill in a big way. Am looking forward to playing it. My gang wiU love it. Coming soon. Weather: Good, I hope.—Lloyd Hutchim, Center Theatre, Kensett, Ark. Rural patronage. Island of Desire (UA)—Linda Darnell, Tab Hunter, Donald Gray. The picture was going so smoothly until that Donald Gray came into the scene. This ruined the picture entirely. The plot dropped out of the story altogether. The color was excellent and the acting was good. At the end of the film many women left the theatre crying. Business was fair. Weather: Cold.—Jerry B. Walden, Crest Theatre, Seagoville, Tex. Small-town and rural patronage. Jackie Robinson Story, The (UA)—Jackie Robinson, Ruby Dee, Louise Beavers. When business is good and the ministers of the town leave your show telling you what fine entertainment you've given them, it's a mighty comforting feeling. As old as it is, we still enjoyed outstanding business on the midweek spot. It's a great picture that everyone should play. Played Wed., Thurs. Weather: Nice.— Bob Walker, Uintah Theatre, Fruita, Colo. Small-town and rural patronage. UNIVERSAL-INTERNATIONAL Bonzo Goes to College (U-I) — Maureen O'SuUivan, Edmund Gwenn, Charles Drake. This series is proving to be popular here as it draws the family trade. I would rate this comedy as very good. Played Sun., Mon. Weather: Mild.—L, Brazil jr., New Theatre, Bearden, Ark. Small-town and rural patronage. No Room for the Groom (U-I)—Tony Curtis, Piper Laurie, Don DeFore. A cute little mix-up affair—a romantic comedy. It was enjoyed by all. Tony Curtis' part is quite different than in "Flesh and Fury" but his fans will be pleased with it. Played Wed., Thurs. Weather: Rain both days.—James Wiggs jr.. Tar Theatre, Tarboro, N. C. Small mill-town and rural patronage. Son of Ali Baba (U-I)—Tony Curtis, Piper Laurie, Susan Cabot. This was a good fantasy-type picture in beautiful color which went fairly well here. If your patrons like costume pictures, they'll love this. Business good. Played Sun., Mon. Weather: Indian summer.-Herman Perkins jr., Alpha Theatre, Catonsville, Md. General patronage. Untamed Frontier (U-I)—Joseph Gotten, Shelley Winters, Scott Brady. Same old plot —but it did above average business. Played Tues., Wed., Thurs. Weather: Fair and warm. —Dan Guest, Tower Theatre, Wichita Falls, Tex. Suburban and city patronage. You Never Can Tell (U-D—Dick Powell, Peggy Dow, Charles Drake. One of the best comedies we have had in some time. We did above average business with it. Played Wed. Weather: Hot.—W. C. Mosher, Blue Moon Theatre, Blue Mound, Kas. Small-town and rural patronage. WARNER BROS. Jack and the Beanstalk (WB)—Bud Abbott, Lou Co.stello, Dorothy Ford. Too silly even for Abbott and Costello was the general comment on this one and the giant scared the pants off the kids so I wouldn't give it a very favorable recommendation. I thought it was one of their poorest pictures. Played Wed. only. Weather: Fair and mild.—Norman L. Barker, Lorimor Theatre, Lorimor, Iowa. Small-town and rural patronage. Winning Team, The (WB)—Ronald Reagan, Doris Day, Frank Lovejoy. Have to judge this from the comments which my staff heard and they seemed to be about 50 for and 50 against. So, I don't think it was much. Played Tues., Wed. Weather: Clear and warm.— Herman Perkins jr., Alpha Theatre, Catonsville, Md. General patronage. 2 BOXOFFICE BookinGuide : : January 3, 1953
Boxoffice Harrison's Reports n Interpretive analysis of ioy and tradepress reviews. The plus ond minus ligns indlcofe degree of •fit only; audience elassificotion Is not rated. Listings cover current reviews, brought up to dote regularly. ill department serves also as on ALPHABETICAL INDEX to feature releases. Numeral preceding title Picture Guide Review poge number. For listings by company. In the order of release, see Feoture Chort. iiiyjfiy mm tt Very Good; + Good; — Fair; — Poor; — Very Poor. In the lummory -H is rated 2 pluses, = as 2 minuses.
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'OnACrucuon JANUARY 3, 1953