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Boxoffice-January.03.1953

— — FOREIGN MARKETS

— — FOREIGN MARKETS ON THE UPBEAT: 20th-Fox Foreign Income, Now 40% Of Total, Shows Boost in '52 NEW YORK—Foreign income of 20th Century-Fox in 1951 was nearly a half million dollars ahead of the previous year and for 1952 it will be about a half million ahead of 1951, says Spyros Skouras, president. The figures refer to remitted income at the official rates. Foreign income now runs to about 40 per cent of the total for the company, says Skouras. It "keeps us alive," he says, and is becoming "increasingly important." Skouras' statements were made during the course of a press conference on the world tour which he started September 24 and completed late in December after covering 21 countries, thereby becoming the first major company head to cover all the countries in which his firm does business and visitmg all its branch offices as well as talking with government and industry leaders along the route which took him to India, the Malay States, Indonesia. Japan, Korea, Hong Kong, Philippines, Australia, New Zealand. Egypt, Italy, France and England, among other places. Everywhere there is a friendly sentiment toward the United States, Skouras said, because people realize this country is not trying to colonize them or control them. He gave American films a .share of the credit for this sentiment. "Some people insist that we should export only films that show the better side of American life," he said. "I disagree. It is impossible to convince people anywhere that perfection has been achieved here. They know murders aie committed, that social problems United Artists Foreign Gross in NEW YORK—United Ai-tists gross abroad has practically doubled within a year and remittances exceed those of a year ago, Arnold M. Picker, vice-president in charge of foreign distribution, said Tuesday (30). He said there were no accurate figures yet on remittances. Some are up as much as 500 per cent and some are up only 40 per cent. Picker was enthusiastic about a film, "Genghis Khan," produced by Manuel Conde in Manila, and said UA has acquired worldwide rights to an English version of it. He called it a remarkable and unusual picture sure to receive a lot of attention. UA will adapt it to appeal to each country to which it is sold. UA is practically certain to enter the 16mm market this year in several foreign countries, including Australia and Brazil where there are especially worthwhile markets. Picker took his present post a little more than a year ago. He attributed the increases to excellent public relations with exhibitors everywhere, saying that UA has thousands if good friends who again have confidence i!i the company as a source of constant supply d' uood pictures. iker reported in detail on his recent visits to luheast Asia and the Pacific areas. In Nev Zealand, a deal was closed with the arise. The fact that the films are frank and show all phases of life are among their most valuable assets. People believe in them; they don't regard them as another form of propaganda." Skouras also expressed the theory that both exhibition and production should be developed in all countries by the people who live in them. Films will spread farther and be seen by more people and the whole industry will develop, he said. A new enterprising spirit in all Asia impressed Skouras. In Japan, he said, there is widespread prosperity in all lines of business. Films are doing very well, both in the production and exhibition branches, and films produced in the United States are contributing to the development of a new spirit of hopefulness there. Commenting on Korea, Skouras said all the men he talked to there are in favor of pressing the fighting to a conclusion, because they think they will have to do the job all over again if there is no decision against the Communists. In Jakarta. Indonesia, he said, young men were in control, anxious to go forward. He described New Zealand as "one of the most beautiful countries I have ever seen." His comments on theatres in both Australia and New Zealand were very complimentary. India is a great field for development, he declared, as there are only about 3,000 theatres for 20.000,000 people. The new Egyptian government impressed him as bemg in the hands of "strong men who are going places." Practically Doubles One Year Amalgamated Circuit of about 50 theatres to show "Limelight." and 12 prints have been shipped there. Some of the theatres have never played UA pictures. The Charles Chaplin film will begin playing the circuit within a few days. "High Noon," which has just finished ten weeks at the Plaza in Sydney, Australia, will follow. It was the longest run at the Plaza since "The Great Dictator" played there 13 weeks 11 years ago. In Australia, Picker met with Hoyt's Circuit executives. It was the first time a top UA executive had met with them since 1934. He said the country is excited over the coming release, in about six months, of "Melba," produced by S. P. Eagle. While there he visited the home and the grave of Dame Nellie Melba, He named Ron Michaels joint managing director for Australia and New Zealand with Walter Thornburn, present head. As a result of Picker's visit to Indonesia, UA probably will open its own office there soon. The Intraport Co. is the franchise holder. Picker said relations would remain amicable. Constantin Goldin, who has been with the MGM Australian 16mm department, has been named manager there. He represented UA several years ago in Hong Kong. Picker was in Singapore four days. He was In the Newsreels Movietone News, No 1; Sports review of 1952. News of the Day, No. 235: Bill Stern's sports review of 1952. Poromount News, No. 38: Sports presentation of 1952. Universal News, No. 425: 1952 in review; the Labor front; Bntoin mourns; strife torn middle east; disaster; sea saga; riotous year; weopon of doom. Warner Pathe News, No. 40: 1952 o yeor to remember—Marines face the atom bomb; buildings crushed by atom blasts; Skipper Carlson and the Enterprise, death of England's King George; Britain hails new Queen Elizabeth; Botisto uprising seizes Cubo; peace talks ond war m Korea; convict riots shock nation; Tokyo's bloody May Day rampage; Ridgway replaces Ike m NATO; the fantastic offoir on Ko)e Island; John Cobb sets record, loses life; 2,000 MPH rocket ride 38 miles up; the Republicans nominate Eisenhower; the Democrats nominate Stevenson; Ike elected by o landslide; Ike flies ro Koreo battlef ront; Eisenhower-Moc Arthur -neeting. Movietone News, No. 2: Cardinal Spellman pays visit to GIs at Korean front; Ike has quiet family holiday; French liner runs aground; Detroit Lions win crown; skiing queen in ice revue. News of the Doy, No. 236: Sea disaster in Near East; Cardinal Spellman in Korea for holidays; movie stars arrive to entertain troops; Ike's family party; Hollywood turns lights on New York stage; first preview of 1953 beach styles; Lions win pro-foolboll title. Poromount News, No. 39: Revue of 1952—Saga of Flying Enterprise; year of decision in steel; King's dead, God save the Queen; not and tension in Koje prison comp; Korean battlef ront, third year; Vishinsky soys no at U.N.; Truman declines to run; whirlwind political compaign; Eisenhower elected in record landslide. Universol News, No. 426: 15 perish on Vutetide pilgrim ship; floods and snow strike Europe hard; quad vets; Ike's Christmas; Cardinal Spellman and movie stars; Detroit Lions win pro-footboll title. Warner Pathe News, No. 41: IS die in liner wrecked off Lebanon; Korea—cold front in hot war; Cardinal Spellman in battle zone; movie stars arrive for Gl shows; new government crisis rocks France; Christmas with the Eisenhowers; Harry M. Warner named "Man of the Year"; Lions beat Browns. American Newsreel, No 547: Chinese Nationolists on Formosa pose problem for Ike; first Negro probation officer in Washington, D.C.; Reginald Matthews, young lowyer in New York, heods for the top; Hoitl-U.S. friendship strengthened; Elks spread Christmas cheer in Washington; Satchmo home from triumphant tour. Telenews Digest, No. 52B: Headlines of 1952; the King Is Deod, the Flying Enterprise; riots rock Tokyo; Constitutional crisis; war in Korea; nature on the rampage; tenth year of atomic era; a king is ousted; U.S. likes Ike. Telenews Digest, No. 53 A: Middle East—Libyan king visits Generol Naguib; shipboard ontics; Buddhist relics enshrined; Holland town votes on united Europe; Australian glomor girls unionized; f oof ball Detroit wins NFL title. impressed by a tremendous advance in local production. The Shaw brothers, who produce and exhibit in a chain of 60 theatres, are making 18 Malay background pictures and Chinese pictures in Hong Kong. Tliey are wealthy Chinese who also own and operate amusement parks and race tracks. Their theatres are playing "Limelight" successfully. In Indo-China, the market is steadily increasing in importance, with more troops on hand and more money in circulation. In the Philippines, Picker found Manila definitely movie-minded. Five new theatres will open late in January and early in February. The new Globe was playing *'Outpost in Malaya." Picker did not visit Japan but may in the spring after the government has decided on what regulations it will impose on the industry. Picker said there are still conversations going on about the possibility of U.S. companies pooling distribution in the markets he has just visited, but that nothing had gone beyond the talk stage. He favored the idea. 18 BOXOFFICE January 3. 1953

! » Ret Ion's Trctisiirir cind Giiieiiil Manager, Joseph Ret son, tiilh "Fire and he" girt Dorian Leigh He kept 7,235 dates with this girl! Five months ago she was just an idea. Today, as the temptress who sells Revlon's new "Fire and Ice" Lipstick and Nail Enamel, she's America's most talked-about glamour girl "She created the greatest shipping problem we ever had," says Joseph Revson. "7,235 stores wanted 'Fire and Ice' merchandise and displays — to be delivered before the promotion date of November 1. "There was only one way to keep all those dates! And as heavy re-orders flooded in, we continued to fill them via Air Express. Volume is now the heaviest in our history ! In maintaining that momentum— and keeping the goodwill of the stores— Air Express service has been invaluable. "We don't overlook costs, either. Air Express rates are the lowest in the field on practically every shipment we make. With a volume like ours, those savings add up to a very substantial figure!" mm[ss GETS THERE FIRST Division of Railway Express Agency BOXOFFICE January 3, 1953 19