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. . The . . Mrs. SAN ANTONIO Oustavo Lavenant, prominent Dilley theatreman and operator of the radio station at Pleasanton. was reported to be on the sick Ruben Ayala, Azteca Films chief list . . . shipper, spent the weekend on a hunting trip with Joe Lopez, Charlotte exhibitor, at his south Texas hunting resort . . . Gidney Talley. owner of the Hi-Ho here, treated patrons to a free show on Christmas eve. Several southside merchants sponsored the show. Rex Allen, Republic western star, will highlight the San Antonio Livestock Exposition and rodeo to be held February 20-March 1 at the Bexai- county Coliseum . Texas Theatre employes held their annual Christmas party late Monday i22i night with Emil Kupca and Curtis Short in charge of arrangements. Southern Printers, who turn out heralds for theatres in this territory, will move to Two Million Feet in Stock SPEAKER CABLE Without Priority 2 Conductor No. 17 AWG Solid Copper Plot Parallel Construction Rodent Resistont Non-woter Absorbent Jacket for Direct Earth Burial O.D. .35x. 20-inch. Packoged 2,500 ft. on Returnable Reels or 500 ft. Coils. Price FOB Houston, Texas: On 500 ft. Coils $60.00 per M ft. 2500 ft. Reels $40.60 per M ft. Reel Deposits $5.00 each. Shipping Wt. Net 50 lbs. per M ft. SOUTHWESTERN THEATRE EQUIPMENT CO. 1622 Austin St., Houston, Texas, Phone CA-9906 DISTRIBUTORS FOR ELECTRIC WIRE AND CABLE CO. OF HOUSTON, TEXAS new and larger offices some time early in 1953. It is at pre.sent located on North Main avenue near West Travis street . . . The Rigsby, South Loop 13 and Kelly drive-ins held Moviethons Saturday night. The Rigsby and Loop .showed four features and four shorts, while the Kelly had five all-airplane pictures to celebrate the 50th anniversary of the air industry. Free coffee was served after the last show. . Extensive . . . Seen alon^ Houston street recently were Limie Stilwell, Fort Worth; Raymond B. Willie jr., MGM field representative, Dallas; L. Eddie Walzer, Temple, and Esther Fernandez, film player, Mexico City . improvements have been . made at the Fredericksburg Road Drive-In. Local artist H. R. McBride has painted a huge clown mural on the screen tower at the entrance of the ozoner and other changes have been made to give patrons the circus show spirit Hi-Park theatregoers saw a free show Christmas eve. Louis Weiner, publicist for Arch Oboler productions, Hollywood, did a grand job in selling "Bwana Devil" to the public here at the Texas for its southwestern premiere, opening Christmas day . Arch Oboler and Miss Jerry Kay, script girl and assistant to Arch Oboler of "Bwana Devil," were recent visitors here from Hollywood. The Alameda has added a snack bar on the mezzanine where chiliburgers and hotdogs are served ... All first run houses here did better than average business on Christmas day. A double Spanish picture program TOPS IN SALES PERFORMANCE! Wallace Walthall of National Screen Service is shown proscnting a check to Hazel Panceria for selling the greatest volume of holiday advertising accessories in the Dallas office at the annual Christmas party. Other winners in the sales contest are, left to right. Miss Panceria, Aline Andres, Kathryn Sammons and Mary Kobinson. Hazel won first place for the second consecutive year. More than 150 employes and their friends from the circuits attended the Christmas afternoon party. Paul Short, division manager, said he was proud of these young women for their sales accomplishments throughout the year as well as during the Christmas season. paid off at the Alameda judging from the lineup waiting in front of the theatre most of the day. Austin and central Texas exhibitors can now send news items for BOXOFFICE to John Bustin, amusements editor of the American-Statesman, along with any photos of theatre fronts or activities . . . Gene Burris, Ross Theatre, Sabinal, and Benito Silva, with his son Ali, of the Mexico Teatro, Carrizo Springs, were visitors to the Mexican film exchanges. ir Butter Flake Canned Popcorn if Pop Corn Man Bags and Cartons if Cretci- Popcorn Machines if Imperial Super-X Canned Corn if. Selmix Drink Dispensers if Snow Cone Supplies if Orange Crush Drink Directs Music for Alex Gottlieb Raoul Kraushaar will direct the music of The Blue Gardenia" for Alex Gottlieb, producing the film independently and releasing through Warner Bros. t?ff^, W!^''''''J'r!^f/Z^^'^'^-' Many More Theatre Concession Supplies to Help Increase Your Sales! EQUIPMENT DISPLAY SALES ASSOCIATED WAREHOUSE. 1109 Commerce. Houilon Write for information today! 308 S. HARWOOD -k DALLAS, TEXAS P.O.BOX 3307 * PHONE RI-6)34 ^ Dlttributort for OKIA. THEATRE SUPPLY CO.. b\1 W. Groid, Oblo. Cily SOUTHEASTERN EQUIPMENT CO., }I4 S. Lrbr'iy, Ne» Orleoni ^^LSXXLX^ Pop Corn Machines WAREHOUSES OUSTON— 1209 Commerce BEAUMONT—SSO Moln Sireel LUBBOCK— MOS Avenue A SAN ANTONIO- Merchonii onj Florei mm W^m^ NEED CHAIR SERVICE New chairs installed—all types of repairs. We furnish all lobor anc) materiol. Work done In your theotrc. Corpet sewing, loying ond repoiring. C. E. Girard 20: South 23rd St., Temple, Texos Phone, Dollas, RI-5009 Phone, Temple, 3-5352 64 BOXOFFICE January 3, 1953

OKLAHOMA CITY Yuletide Gaiety at Boys Ranch T^irectors of Theatre Owners of Oklahoma, headed by Morris Loewenstein, will meet noon Monday in Variety's Black hotel quarters . . . H. D. Cox of Binger is chairman. The luncheon and afternoon meeting of the directors is open to all exhibitors. Topping all business scheduled for discussion, will be taxes. TOO is waging and all-out campaign against enforcement of the new state tax threat of 2 per cent on all film and trailers. The Oklahoma tax commission has warned the industry that this tax is legal and will be enforced. Industry leaders plan to have the law repassed to exclude film and trailers. The telephone and telegraph wires have been busy, carrying me.ssages to film folk to unite and join the fight against further taxation, and to contact their state representatives for consideration. By all indications, the state senators and legislators contacted have promised to support exhibitors on their stand in this matter, if same comes to a head. The Oklahoma legislature convenes January 6. We understand big plans are in the making for the Allied of Oklahoma conclave, booked for Oklahoma City's Biltmore hotel in late February. It will be the new group's first such state convention. Harold D. Bowers of Tulsa is president, while R. V. McGinnis of there, too, is chaii'man of the board and counsel. Tulsan Earl Snyder is treasurer while Bernard J. McKenna jr. of Tulsa is secretary. Dates for the parley are February 22-25. The monthly state night buffet super party for exhibitors will be held Monday night (5) by Variety Tent 22 in the clubrooms atop the Black hotel. Tent 22 directors will convene in the afternoon for their first meeting of the New Year. The new officers, headed by Charley Hudgens, U-I manager, as chief barker, will take over with this session. C. H. "Buck" Weaver, the out-going chief barker, is now international canvasman. Further planning on the new clubrooms, which are to be in the Biltmore hotel, and the formal opening of the new headquarters in February is in the mill at the Monday session. The scene above shows a section of the auditorium at the Variety flub of Dallas' Boys Ranch, which was turned into a dining hall a few days before Christmas when Variety members and their families visited the ranch for their Christmas grettogether with the boys. At left, Louis Charninsky dressed as Santa Claus presenting a gift to one of the boys. Pictures of the girls went to the Columbia studios where final winners were chosen. Columbia received some good breaks, publicitywise, in the city's daily press. C. A. "Dewey" Gibbs is manager here. Mr. and Mrs. Horace Johnson of Lafayette, La., were Christmas holiday guests of the Morris Loewensteins. Johnson, brother of Mrs. Loewenstein, underwent surgery in an Oklahoma City hospital December 30. The Loewensteins plan to leave by special tour train on January 18 to witness the inaugural festivities in Washington and visit relatives in that city. They will go to New York City four days prior to the midwinter meeting of the Theatre Owners of America board of directors January 25-27. The Herman Hunts of Cincinnati. Ohio, will join the Loewensteins January 21 in New York City to see the sights and for the board meeting. Hunt is one of the newer board members. Loewenstein is president of the Oklahoma Theatre Owners. Esther Williams and Tony Martin are starred in Joe Pasternak's musical in Technicolor for Metro, "Easy to Love." K. Lewis Barton, owner of a string of surburban situations in Oklahoma City, plus theatres and drive-ins at Midwest City and Del City, was one of the 66 Oklahoma City civic leaders nominated for the Chamber of Commerce board of directors. Barton also is one station under the name of KLPR-TV. of the three incorporators asking for a television Capital stock was listed at $500,000 . . . Morris Loewenstein has been named chairman of the Oklahoma theatre division for the annual polio fund campaign. State theatres will be asked to use poUo trailers supplied by National Screen Service. However, the matter of audience collection will be optional. Drive-In Equipment PROJECTORS Three Oklahoma girls with Indian blood were rewarded with substantial roles in a Technicolor musical and will do considerable traveling around the country as a result of a contest staged by Columbia. They are three of six top winners selected from more than 3,000 contestants entered from all Indian tribes of the nation. Floyd Maytubby, principal governor of the Chickasaw tribe, supervised the contest here. Two Chickasaws came out as winners. They are Nakita Lester of the city and Cecille Hooven Roberts of Norman. They are part Chickasaws. The other winner was Charlotte Markham, Tulsa, a Cherokee.