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Boxoffice-January.03.1953

, Xa Ronde' Scores 200

, Xa Ronde' Scores 200 In Opening at Dallas DALLAS—First run grosses picked up considerably here, with two houses reporting average takes and a third, the arty Coronet, doubling average with "La Ronde." (Average Is 100) Coronet— La Ronde (Commercial) 200 Mojestic— Million Dollor Mermaid (MGM) 100 Paloce— April in Paris (WB) 100 Tower—The Happy Time (Col) 75 WELCOME DORE SCHARY—Dore Schary. vice-president in charge of MGM studio production, and members of his staff arrived in Dallas recently preparatory to filming "Take the High Ground" at Ft. Bliss near El Paso. The picture will be based on eight weeks basic infantry training. On his arrival in Dallas, Schary was welcomed by Raymond Willie jr., MGM exploiteer in Texas, and John Paxton, Interstate city manager. Schary and his staff went on to El Paso and were given the run of the camp for three days. Shown at El Paso are, left to right; Ed Carfagno, art director; Lee Katz, production manager; Millard Kauffman; Schary; Richard Brooks, director, and Herman Hoffman, Schary's assistant. AROUND OKLAHOMA By WESLEY TROUT Touring 1952 it was a real pleasure to vi.sit many showmen and comment on their activities. I want to thank all for their hospitality, including Paul Shipley, city manager for Video Theatres, and Roy Shields, Sooner Theatre, Enid; Bill Edmonston, Covington; C. L. Doughty, Garber; Don Hall, Jll H'^Oualii PLAY SAFE... NEXT TIME USE r 1127 S. WIIASK AVE, CHICAGO ao NINTH AVENUE, NEW YOIK Westerns-Features-Serials Tower Pictures Co. HAROLD SCHWARZ 302 S Harwood St. Dallas 1. Texas Phone RA-773S Ponca City: Ralph Drewry and J. C. Hunter, Tulsa: Bill LaBarth, Pond Creek: Ralph Smith, Bartlesville: Dana Ryan, Pawnee; John Gray. Sand Springs: Roy Abeniathy, Fairview: Don Abernathy, Kingfisher: Lee Wilson, Woodward: Glen Ault, Oklahoma City: The Terry Brothers, Woodward: Clarence Westmore, Okeene; Tom Lewis. Cherokee: W. I. Lakey, Carmen; C. O. Brandley, Alexander Film Co., Enid; Eldon Peek, Oklahoma City: H. L. Boehm, Watonga, and a score of others. There has been plenty of moisture over most of the state and crop prospects, according to many farmers, are very favorable, and business conditions such as employment, merchandise sales, etc., are reported excellent. The show business is reported slightly on the uptrend here and there. Mrs. John Gray has acquired the Ritz Theatre at Chickasha, and will remodel it. Roy Shields, owner of the Sooner, Enid, recently purchased Video Independent Theatres Co.. half interest ($30,000) in a large downtown building. The building was acquired by Shields and Video in 1945 for a theatre site, and later built the Enid Drive-In and acquired two more drive-in situations. Shields owns one third interest with Video Theatres in the drive-ins. Randolph Scott in 'Sunset Rim' Curtis Bishop's western novel, "Sunset Rim," will have Randolph Scott in the lead. Scott-Brown Productions will release it through Columbia. Theatre Kid Club Begun, Sponsored by Dairy From Southeast Edition JACKSONVILLE — The series of kiddy matinees held at the Florida Theatre has star.ed off with great success. Members of a Young America club are given cards to fill out with names, addresses, ages, schools, etc., after which they are given membership pins and caps of red, white and blue with "Foremost Young American" on the front. Foremost Dairies, Inc.. is the sponsor. Included in the program, which is tmied to 2 hours and 20 minutes, is a period for a short constructive talk on patriotism, the salute to the flag and an appropriate song. The show opens at 10 a. m. with the showing of three color cartoons and one episode of a serial. Al Joyner, Foremost representative, is master of ceremonies of a stage program put on by local children—singing, dancing, short original plays and bands. Foremost jingles with catchy tunes and popular songs will be sung. There are also quizzes, contests and door prizes. A feature, selected to appeal to the young, completes the program. Hal Stanton, assistant manager and organist for the Florida Theatre, will provide the music. Admission is by presenting an empty Bon Bon box. Indonesian Says Our Films Don't Reflect U.S. Liie From Southeast Edition MIAMI—American motion pictures are the biggest weapon the Communists have in Indonesia, one of that nation's leading educators .said here recently. Hadji Abdul Malik Karim AmruUah, advLser on religious affairs to the minister of education, added that movies could be used to promote Indonesian understanding of the west if they reflected a true picture of American life. In the United States to study the freedom of worship here. Hamka, as he is known, said he was surprised to find that Americans are a truly religious people and that everyone is not either a "Wall Street banker, gangster, cowboy or movie star." A Moslem himself. Hamka has visited Quaker, Methodist, Mormon and Unitarian families during his three-month stay in this country. He said he found, to his surprise, that they lived their Christianity in their daily lives as well as on Sunday. ACME MOTION PICTURE SERVICE 128 N. W. 6lh St., Oklahoma City, Oklo. OKLAHOMA THEATRE SUPPLY CO. 623 W. Grand Ave., Oklahoma City, Oklo. TEXAS PROJECTOR CARBON CO. 2024 Jackson St., Dollos, Texas PRODUCE A BETTER LIGHT IN ANY SIZE THEATRE OR ' DRIVE-IN . . . MORE ECONOMICALLY! CARBONS, INC. • BOONTON, N. J. 66-D BOXOFFICE :: January 3, 1953

— — — — — . Chicago Grosses Off; None Hit Average CHICAGO—The annual holiday lull was in full force here and grosses at first run Loop houses were way down. However, children out of school gave matinees a good play and three newcomers did around average. The United Artists had a fair week with "Abbott and Costello Meet Captain Kidd" sparked by the personal appearance of Abbott and Costello. The Grand did near average with "Cairo Road" and "Voodoo Tiger," and the Chicago had a good week with "Because of You," plus a stage show headed by Bill Lawrence and Bob Maxwell. (Averoge Is 100) Chicogo Because of You (U-l), plus stoge show 95 Carnegie Young Wives' Tole (Stratford) 90 Grand Cotro Rood iRealart), Voodoo Tiger (Col) 90 Oriental Breaking the Sound Barrier (UA), 3rd wk. 90 Palace Plymouth Adventure (MGM), 4th wk 90 State-Lake The Snows of Kiiimonjoro [20th-Fox) 8th wk 80 Roosevelt Hangman's Knot (Col), Target Hong Kong (Col), 2nd wk 85 Surf The Lost Laugh (SR); The Cabinet of Dr. Caligari (SR) 90 United Artists Abbott and Costello Meet Captain Kidd (WB) 95 World Ployhouse Blithe Spirit (Classic); Dancers of Bali (Classic), reissues 95 Woods Pony Soldier (20th-Fox), 4th wk 85 Ziegfeld Shoe Shine (Lopert); Beauty and the Beast (Lopert) 95 'Mermaid' and "Zenda' Do Well at Minneapolis MINNEAPOLIS—Christmas week, for the most part, failed to meet boxoffice e;;pectations. but "The Prisoner of Zenda," "Million Dollar Mermaid" and "Blackbeard the Pirate" came through nicely. It was the third and final week for "My Pal Gus," which has done very well, and the second and last for the highly praised "Stars and Stripes Forever." Century My Pol Gus (20th-Fox), 3rd wk 100 Gopher Million Dollar Mermaid (MGM) I 25 Lyric Rose Bowl Story (AA), Feudin' Fools (AA). . 80 Radio City Stors and Stripes Forever (20th-Fox) 2nd wk 95 RKO-Orpheum Blackbeard the Pirate (RKO). ...100 RKO-Pon Pathfinder (Col); Target Hong Kong (Col) 90 State Abbott and Costello Meet Captain Kidd (WB) 95 World The Prisoner of Zenda (MGM) 175 M\l\N AUK EE La Crosse Theatre Ocreen Guild Productions and Fox-Wisconsin were among the companies that held parties on December 24 ... H. J. Fitzgerald, general manager of Fox-Wisconsin, saw the Rose Bowl game in Pasadena on New Year's day. He plans to stay in California a month. A. M. Camillo, manager of the Modjeska Theatre here, has begun a new price policy of 50 cents, plus tax. for adults. Starting December 26, a juvenile panel of five Milwaukee students will be invited to attend the theatre and discuss current problems . . A local businessmen's a.ssociation held its annual "Little Mis.s Snowball" contest on the stage of the Egyptian Theatre. Swept by Flames LA CROSSE, WIS.—Ben Marcus' Wisconsin Theatre, one of the largest and most elaborate of the local downtown first run houses, was demolished by a $100,000 fire last Sunday 1 28). Starting in the projection room, the fire swept to the rear of the building. The theatre was empty when the fire broke out. The thea re's rear wall collapsed and it became necessary, after the blaze, to tear down the remaining walls, leaving just a shell. Indications are that little or nothing will be salvaged and that a complete rebuilding job will be necessary. Marcus, large circuit owner, had not announced if he will rebuild. ORDER YOUR POPCORN SUPPLIES FROM US White Japanese Hulless Popcorn Per 100 lbs. $11.95 South American Yellow Hybrid Per 100 lbs. 11.95 (Pocked in SO lb. bags) Liquid "Popsit Plus" Seasoning Per Cose 17.50 (Packed 6 gallons per cose) "Seazo" Coconut Oil Seasoning Per 50 lbs. 16.25 Morton's Popcorn Salt Per Case 2.95 10c Popcorn Boxes, 2 ounce Per 1000 10.75 10c Popcorn Boxes, 1% ounce Per 1000 9.75 1 lb. Popcorn Bags, flat bottom, brown Per 1000 1.80 1 lb. Popcorn Bags, flat bottom, white Per 1000 2.20 Vi lb. Popcorn Bags, flat bottom, brown Per 1000 1.20 V/i lb. Popcorn Bags, pinch bottom, white Per 1000 1.95 Special Softex % |b. Bags, white Per 1000 2.00 Printed Sacks, 1 lb. flat bottom, white Per 1000 3.10 Printed noiseless, 1 lb. pinch bottom Per 1000 4.60 ?nci% Subject to Change Without Notice DES MOINES THEATRE SUPPLY CO. 1121-23 High St. Des Moines, Iowa All Omaha First Runs Slump Below Average OMAHA—Downtown theatres limped into the home stretch of 1952 with the customary pre-Christmas boxoffice illness, with added complications from the weather. Brandeis Montano Belle (RKO); Beware My Lovely (RKO) 65 Omaha The Fighter (UA); Without Warning (UA) 80 Orpheum Battle Zone (AA); The Rose Bowl Story (AA) 70 State The Devil Makes Three (MGM) 70 Town Desert of Lost Men (Rep); Omoo, Omoo (LP); Gas House Kids Go West (HP) 70 ' One of a series of Think Pieces about improving your theatre and its equipment. Why Not Trade? I Turn in your equipment, . seats, etc. on new equipment , i "Waterhole," a William Bloom production for 20th Century-Fox. will be directed by Roy Baker. jy PLAY SAFE... NEXT TIME US^ ^Sl ^^ma I 1327 S. WABASH AVE. CHICAQO t30 NINTH AVENUt NEW VOIK RCA products are the best to be had —buy wisely. EMERGENCIES! When repairs are needed AT ONCE—call us. We act fast! We have a market for equipment we can rebuild, so we allow you liberal prices on trade-ins. New models in many lines are now on display here and we make convenient terms. WESTERN THEATRE SUPPLY CO. 214 N. Fidreiitli, Om.ili.i. Htb. .. Phone: Atlantic 90J6 BOXOFFICE January 3, 1953 NC 67