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Boxoffice-January.03.1953

. . . Casper .

. . . Casper . MINNEAPOLIS /Condolences to George Granstrom, popular exhibitor and circuit owner, whose wife died after a brief illness, and to Abbott Swartz, UA manager, whose father-in-law, the dad of Morrie Steinman, long a film salesman here, died . . . Saul Malisow, 20th- Fox manager, went to Sioux City, Iowa, to attend a relative's marriage. Dorothy Lebedoff, daughter of Saul Lebedoff and sister of Martin Lebedoff, circuit . owners, was man-led in Los Angeles, the present home of her parents, to Irving Cohen. She has been a script editor for 20th- Fox for several years . . . Screen stars Larry Parks and wife Betty Garrett will be at the Lyceum eight days starting tomorrow C4) in . "The the stage play, "Anonymous Lover" . Stooge" was given a single-day advance showing at Radio City here as a special daybefore-New Year's attraction. There was a special midnight show New Year's eve, of course. "Road to Bali" opened there New Year's day. . . Playing its first subsequent run engagements and at advanced admission, "The Snows of Kilimanjaro" was held for second weeks at the Up'.own, Terrace and Riverview Chouinard, Warner city salesman, spent the holidays with his son. daughter-inlaw LeRoy and grandchild in Milwaukee . J. Miller and his U-I .sales crew spent most of the week in Chicago at a district sales meeting. Fay Dressel, RKO manager, was not ready yet to announce a succe.ssor to Mike Halloran as southern Minnesota salesman. The latter resigned to join the Warner sales ."-taff . . W. H. Workman. MGM manager, was back in the saddle again after recovery from illness Bennie Berger, of several weeks . . . North Central Allied president who was mentioned by the Minneapolis Star as a mayoralty candidate, says he hasn't yet made up his mind as to whether he'll run ... St. Paul Dispatch critic Bill Diehl returned from a visit to Hollywood film studios in quest of articles and stories. University of Minnesota Film society winter quarter offerings will include all foreign films, with four exceptions. They are "Rasho- Mon," "A Nous, La Liberie," "Day of Wrath," "The Medium," "Brief Encounter," "Magic Garden," "Water Birds," "The Quiet One," "Grand Illusion" and the reissued "Stage Coach." Several of aforegoing have been presented previously by Minneapolis downtown or neighborhood houses. FILM INDUSTRIES, INC. 2269 FORD PARKWAY, ST. PAUL 1, MINN. 208 SO. LASAUE, CHICAGO 4, III. Des Moines Tent Gives Hospital Equipment DES MOINES—Several members of the Des Moines Variety Tent 15 were on hand for the presentation of oxygen tent equipment donated by the club to the Mercy Hospital here recently. The club also gave the Blank Memorial hospital here a much-needed hot pack machine for the treatment of polio and other diseases and gave a cash donation to the local YMCA. The gifts were made possible through the efforts of the membership in a fund-rai.sing campaign during November. The Mercy hospital presentation rated a story and picture in the Des Moines Tribune of retiring Chief Barker Milt Feinberg, making the presentation to Sister Mary Pauline of Mercy hospital. MINNEAPOLIS THEATRE SUPPLY 75 Glenwood Ave., Minncopolis, Minr NATIONAL THEATRE SUPPLY PRODUCE A BETTER LIGHT IN ANY SIZE THEATRE OR DRIVE-IN . . . MORE ECONOMICALLY! CARBONS. INC. • BOONTON, N. J. 70 BOXOFFICE :: January 3, 1953

I MGM); : — 43 Weeks in Cleveland Credit for Its Own Many Good Deeds Played by Five Films CLEVELAND — Five advanced admission price pictures played a total of 43 weeks in local first run theatres this year to disprove the contention that the public resents a price hike for outstanding entertainment. Leading the list was "Quo Vadis" (MGMi playing 17 weeks at the Stillman a*", a 90 cents to $1.50 scale. "Ivanhoe" (MGMi at $1.10 top held the Stillman screen for ten weeks as second place winner. "The Greatest Show on Earth" (Para) at $1.25 top and "The Snows of Kilimanjaro (20th-Fox) at $1.10 tied for third place running for six weeks. Among the long run pictures playing at regular admissions, "The Quiet Man" (Rep) stands as winner with six straight weeks on local screens. Factually more than 60 of the year's first run pictures drew sufficient patronage in their first run engagements to warrant holdovers ranging from two weeks to 17 weeks. Conclusions to be drawn from a study of the situation are that the public does not shop for price, but rather for product, and that it is quality, not type, that brings in patronage. Other pictures that pleased the public fancy enough to warrant extended runs were Five weeks—The Prisoner of Zenda (MGM); Sailor Beware (Para). Four weeks—Singin' in the Rain, Skirts Ahoy and Scaramouche (MGM); The Miracle of Fatima (WB); The African Queen (UA). Three weeks—Lone Star, Pat and Mike. Lovely to Look At, The Merry Widow With a Song in My Heart, Dreamboat (20th-Fox); Detective Story, Jumping Jacks, Son of Paleface (Para); Rasho-Mon (RKO); High Noon (UAii; The Man in the White Suit (U-I); and Affair in Trinidad (Col). Two weeks—Westward the Women, Pandora and the Flying Dutchman, Callaway Went Thataway, The Wild North, Carbine Williams, Everything I Have Is Yours and Plymouth Adventure (MGM); Distant Drums, I'll See You in My Dreams, Room for One More, The Iron Mistress and She's Working Her Way Thi'ough College (WB); Decision Before Dawn, Viva Zapata, Deadline—U.S.A., Kangaroo, Don't Bother to Knock and What Price Glory (20th-Fox); Red Mountain, Encore, Just for You and Somebody Loves Me (Para); King Kong, The Wild Heart, The Story of Robin Hood, Sudden Fear, One Minute to Zero and Snow White (RKO); The Well, Captive City, Without Warning and Iland of Desire (UAi; Apache Pass, Bend of the River and The World in His Arms (U-I); and Death of a Salesman and Man in the Saddle (Col). Should Be Claimed by Industry By ELSIE LOEB TOLEDO—The motion pictiu-e industry, known throughout the world for its efficiency in promotion of pictures and stars, goes modest when it comes to promotion of its own good deeds. Locally, for instance, the Old Newsboys Goodfellow Ass'n annually publishes a Goodfellows charity edition newspaper. Member^ of the association—all leading business and professional men—take their- stands on the streets of Toledo to sell the eight-page special edition. Price of the paper is any amovmt and everything collected is used to aid the needy children of the Toledo public and Parochial schools. This year's edition was the 23rd annual edition to hit the street. Of the hundreds of Toledo people and industries represented in the special edition, the motion picture industry stands out as the largest personal contributor. No less than ten members of the industry appear on the two-page photo spread as committee chairmen and workers for Toledo's pet charity , drive. The list includes Joe E. Brown, star of stage and screen, as an active out-of-town member of the Old Newsboys Goodfellow Ass'n. Two industry members were active committee members for this year's Goodfellowship day on December 19. They were Howard Feigley, theatre owner and an associate partner in the Skirball circuit, and Abe Ludacer. manager of Loew's Valentine. Also on this committee was Judge Frank W. Wiley, who in the now famous Martin G. Smith trial ruled that the censorship of newsreels in Toledo is unconstitutional. Other industry members who gave support to Toledo's pet project included Frank Murphy, Loew's theatre division manager; E. C. Pearson of the MGM territorial publicity staff: Marvin Harris, Toledo independent circuit owner and recently named executive director of the Lucas County Ohio Sesquicentennial committee; Jack O'connell, Loop theatre owner ; Larry Jabobs, former O'Connell partner; Jack Lykes, manager of the Colonial, and Pete Sun, prominent theatreman now retired. The public relations record of industry members is a distinguished record—tales of the good deeds that theatre owners and managers perform every day in their theatres such as providing a clean wholesome place of entertainment for young and old; taking cara of hundreds of youngsters on Saturday afternoons, including seeing that the youngsters get home after the show (One manager took a child home when it's parent failed to show up at the end of the show, while another child cam.e to the show with a note pinned to her coat asking the manager to send her home in a taxi), and many other services that come under the heading "beyond the call of duty." Three Outstanding Films Played in 24-Hour Period CLEVELAND — Loew's Division Manager Frank Murphy came up with something new in a New Year's eve celebration at the State in Cleveland. The Christmas week attraction, "Million Dollar Mermaid," which opened Christmas day, was held over until 5 p.m. New Year's eve. From then until midnight, the State showed "The Stooge," which will be released next February. Admission price for the New Year's eve at.raction was 85 cents top. On New Year's day, the State opened with "Road to Bali." As a consequence of the unusual booking, the State presented three outstanding screen attractions within a 24-hour period. Sponge-Diver Action Drama T'le 20th Century-Fox action drama about ; ponge-divers, "The Twelve Mile Reef," will be directed by Robert Webb and produced by Robert Bassler. Frank Crowe, 50, Is Dead DETROIT—Frank Crowe, 50, well known Detroit theatre manager, died December 21 at his home from heart disease. Crowe formerly managed theatres in Cleveland. He came here with the Joseph Ellul circuit, becoming supervisor in charge of the Empress, Regal, and Colony theatres. For the past ten years, he had been manager of the Empress. His widow Helen, known professionally as Helen Gray, who is with the Gayety Theatre and a daughter, Rosemary, survive. MEETS OHIO EXHIBITORS — Debra Paget, who has been making the rounds of key cities in behalf of "Stars and Stripes Forever," met newspaper, radio, marine officials and exhibitors in northern Ohio. Photo at left shows her with a Cleveland group at the Carter hotel. Left to right: Fred Lentz, assistant general manager of the Schwyn circuit; Thor Hauschild, manager of Schwyn's Paramount in Toledo, and Jack Armstrong, Schwyn general manager. In the right photo she is seen with Jack Hynes, manager of the Paramount in Youngstown. BOXOFFICE January 3, 1953 ME 71