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Boxoffice-January.03.1953

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. . Carl<br />

NEW HAVEN<br />

pmployes of United Artists got their best<br />

Christmas presents when they learned<br />

that the local office had won second place<br />

in the Bill Heineman drive. The prize money<br />

was divided among Sid Cooper, manager;<br />

Henry Bruning, office manager, and Mrs.<br />

Virginia Smith, ca-shier. They, in turn, gifted<br />

co-workers. The exchange won third place<br />

in the first lap of the drive, and came in<br />

first in the second and third laps.<br />

. . .<br />

Earl Robinson, former manager of the Warner<br />

Regal, Hartford, has been assigned permanently<br />

to the Warner Palace, South Norwalk,<br />

succeeding Joe Sifer, who resigned<br />

Two members of the Universal branch here<br />

enjoyed vacations over the holidays. Alec<br />

Schimel, booker, went to Asbury Park, N. J.,<br />

and Eva Cooperstock, office manager, was on<br />

a cruise . . . Morris Rosenthal, manager of<br />

Loew's Poli, planted a newspaper story on<br />

John Philip Sousa's visits to New Haven in<br />

connection with "Stars and Stripes Forever."<br />

All members of the marine corps were admitted<br />

to the film free, if in uniform.<br />

The American premiere of "The Little<br />

World of Don Camillo" was held at the<br />

Lincoln, New Haven (26i. The Italian Film<br />

Expert Releasing Corp. wanted the film to<br />

have a regular pubUc showing before the end<br />

of the year to make it eligible for Academy<br />

• award balloting. The Lincoln was picked as<br />

a site for the rush engagement partly because<br />

the art house was scheduled for a one-week<br />

holiday shutdown. Situated at the edge of<br />

the Yale campus, the theatre gets much of<br />

its patronage from 10,000 Eli students and<br />

faculty members. "Don Camillo" will play a<br />

regular run at the Lincoln later.<br />

The Fine Arts, Sampson & Spyodick house<br />

in Westport, has gone on a first run policy,<br />

bidding against the Warner and Paramount<br />

in South Norwalk for first run bookings.<br />

Scheduled for the F^e Arts during late<br />

December and January were "Ivanhoe," "The<br />

Promoter," "The Fom- Poster" and "Breaking<br />

the Sound Barrier." Norman Bialek is managing<br />

director of the Fine Arts, one of four<br />

theatres in the Sampson & Spodick chain,<br />

which al.so operates in Bridgeport and New<br />

Haven.<br />

One of the biggest theatre Christmas parties<br />

in the country was sponsored by the<br />

New Haven Savings bank, which was host to<br />

20.000 children at two shows in each of six<br />

theatres (24). Houses used were the Pequot,<br />

Westville and Whalley, New Haven; Rivoli,<br />

West Haven, and Strand and Whitney, Hamden.<br />

The bank has been running such shows<br />

for the last three years as a goodwill gesture.<br />

The bank handles school savings in<br />

the area. This year's party was the biggest<br />

ever.<br />

.<br />

.<br />

•Ed Lynch, former manager of the Roger<br />

Sherman, now is manager of the Warner<br />

Beverly, Beverly Hills, Calif. He retired early<br />

in the year and plamied to get into another<br />

line on the coast, but his love of the business<br />

was too great Reardon. Universal<br />

manager, played host to staff members at a<br />

Christmas party in his home, and they gave<br />

him an Omega watch . Warner Theatres<br />

sponsored a Christmas<br />

.<br />

party for all New<br />

England zone managers at the Hartford club,<br />

Hartford.<br />

NEW HAMPSHIRE<br />

n new industry will be located on a 100-acre<br />

tract of land on Route 16 in Newington,<br />

now owned by Louis DeRochemont. wellknown<br />

film producer. The Simplex Wire &<br />

Cable Co. of Cambridge. Mass., has taken an<br />

option on the property . . . Three members of<br />

the Weirs Ski club in Laconia are exjjected<br />

to go to Cypress Gardens, Fla., later this winter<br />

to join water skiers in a water ski film<br />

starring Esther Williams.<br />

The Palace in Manchester was the scene<br />

of a big hillbilly jamboree on December 19,<br />

when Wilma Lee and Stony Cooper's Clinch<br />

Mountain Boys. Cowboy Phil and the Golden<br />

West Girls and other acts from radio station<br />

WWVA in Wheeling, W. Va., appeared on<br />

stage. Rounding out the two-hour .show, given<br />

both afternoon and evening, was the Judy<br />

Canova film, "Honeychile."<br />

New Hampshire exhibitors are elated over<br />

an announcement by Governor-elect Hugh<br />

Gregg that he will give full support to a<br />

stepped-up Sell New Hampshire advertising<br />

program of the state planning and development<br />

commission ... As usual, films played<br />

a prominent part in the many Christmas<br />

parties staged for children throughout New<br />

Hampshire. The Bristol Lions club held its<br />

second annual gathering at the Bristol Theatre,<br />

with several films, two clowns and an appearance<br />

of Santa Claus. In Ashland, the<br />

Chamber of Commerce sponsored a similar<br />

party at the Liberty. The Portsmouth club<br />

also gave a free show, which lasted two<br />

hours. Santa was on hand to distribute candy.<br />

GOODWILL AWARD AND BANKNIGHT<br />

IT'S<br />

THE LEGHI WAY AND THE PROVEN WAY<br />

It will get the people out of their homes away from the<br />

radio and television<br />

And to Your Theatre<br />

There are over 100 theatres in the New England territory<br />

proving it every week.<br />

Several of these theatres have continuously used the<br />

plan for over fifteen years . . . the PATRONS<br />

must like it.<br />

Write or call us and we will see you<br />

GOODWILL ADVERTISING COMPANY<br />

14 Piedmont St. Liberty 2-9305 Boston, Mass.<br />

ii'^<br />

BOXOFFICE :: January 3, 1953 81

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