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Boxoffice-January.03.1953

WINNIPEG jVJanagers of

WINNIPEG jVJanagers of the display advertising departments of the Free Press and the Tribune have simultaneously announced that, commencing the first of the new year, advertising rates for theatre ads will be increased two cents per agate line (28 cents an inch). Exhibition circles groaned at this announcement since this additional burden in the ever-increasing cost of theatre operation cannot be passed on to the public, it being felt that the saturation point in high theatre admissions has been reached and any further increase in admission prices would result in decreased patronage. . . . Both the Paris and the Valour, under Cohen Bros, management and ownership, closed Christmas eve and Christmas day, which are traditionally the two slowest days in show business in the year George Rathwell opened the Valour on Boxing day with Bunin's "Alice in Wonderland," plus "Moonlight Sonata," which features Ignace Paderewski's only screen appearance. Exhibitors trained the heavy guns of entertainment on the public by exploding in the theatre pages with the best from Hollywood. The Garrick had "Bloodhounds of Broadway," the Met was showing Warners, "The Crimson Pirate," the Capitol MGM's "Everything I Have Is Yours," the Gaiety, Paramount's "The Greatest Show on Earth," and Odeon had "Outpost in Malaya," the Lyceum was '

. . Delia . . . Film . . Fred . . TV Four Changes Made In Crew of Tent 28 TORO^fTO—Some changes have taken place in the 1953 crew of Toronto Variety Tent 28. although the five principal officers were returned for another term at a meeting of the new directorate. New to the executive are Jack Fitzgibborus jr.; Harry S. MandeU, who recently retired as president of the Motion Picture Theatres A.ss'n of Ontario; George Altman and Paul Johnston. Those who stepped from the picture were Jack Arthur, who is relinquishing his post as district manager of Famous Players: Doug V. Rosen, general manager of International Film Distributors: Ralph Dale of National Theatre Services, and Lome Greene of the Canadian Broadcasting Corp. The re-elected officers are R. W. Bolstad. chief barker for a second year; William A. Summerville jr. and Ernest M. Rawley, assistant chief barkers: Dan Krendel. dough guy, and Clare Appel, property master. Canvasmen once more are Harb Allen, Premier Theatres, and Gordon Lights tone, general manager of Canadian Paramount. Dale, Rosen and Arthur were not up for re-election to the executive. Appeals Board to Thresh Out New CAPAC Rates MONTREAL — The three-man copyright appeal board will meet January 5 to start hearing representations on copyright fees proposed for 1953 by the Composer's. Authors and Publishers Ass'n of Canada. The fees, mainly unchanged from 1952, are collected from radio stations and places of entertainment for use of music in the repertoire of CAPAC. Part of the fees is turned over to composers of the music. Justice J. T, Thorson. president of the exchequer court, is chairman of the appeal board. The other members are Charles Stein, undersecretary of state, and Paul Fontaine of the Justice department. The Canadian A.ss'n of Broadcasters, whose membership includes most privately owned stations in Canada, plans to oppose the new schedule. Until this year the fees for radio stations were always based on the number of licensed radio receiving sets in Canada, but in 1952, CAPAC asked that privately owned stations pay 2 '4 per cent of their gross revenue plus 4/5ths of a cent per capita of population. The CBC would be required to pay 2 "i per cent of commercial revenues plus one-cent per capita. It was estimated the change would increase the bill of private stations to $500,000 from $152,000 a year and that of the CBC to $170,000 from $152,000. Offer Special Xmas Show TORONTO—For Christmas week, commencing Monday i22i, one third of the units in Toronto, six in all, of the Bloom & Pine circuit combined in the presentation of "The Prince of Peace." Details were arranged by W. A. Summerville jr. The theatres were the Donlands, Grover, LaPlaza, Lansdowne, Parliament and Radio City. VANCOUVER . . . . . . IToward Fletcher, owner of the Kingcrest Theatre, lost out in his bid for re-election as reeve of West Vancouver. The winner was Hugo Ray. a local lawyer and former owner of the Beacon (now the Hastings in Vancouver Pat Murphy, part-owner of the Paramount Drive-In at Burnaby has moved to California . Garland, RKO cashier, returned from a California vacation Willard Adamson, Astral films manager, reports that "Life in Bloom," a Russian production, has been condemned by the provincial cen.sor board as not suitable for Canadian showings. . . Vancouver . . . . . Famous Players managers A,ss'n reported a nice profit from its annual film ball. Proceeds go to send underprivileged kids to camp upcoast this summer . soon will have Cinerama, which is expected to play at the Famous Players Strand The "Oklahoma" roadshow . company pas.sed through Vancouver en route from Calgary to Seattle, The play did not .show here, because response on its last visit was .so poor Eleven new ozoners are on the planning boards in British Columbia and the three prairie provinces and are expected to be open in time for spring operaiton. An English exhibitor, a recent arrival in Victoria, bought the Rio Theatre, a 449-seater, and its contents and took over its operation January 1 . . . Local businessmen have purcha.sed land near Langley Prairie in the Fraser valley and will build a 400-car drive-in . . . Stettler, Alta., will have an ozoner in operation by spring . . . Earl Dalglei-sh, Warner Bros, manager, is busy covering the territory for playdates on the Haskel Masters The theatre employes union will drive . . . a.sk for a 15-cent per hour pay increase for doormen, ushers, cashiers and concession workers. Their contract expires in January. The latest Canada Carries On release is "Citizen Varek." a story of a group of new Canadians from Europe. Five Vancouver districts now have evening shopping on Friday, which is reported to be helping suburban theatre business . . . Ernest Richardson, 76, one of the organizers of the Calgary Stampede and its manager for 37 years, died in North Vancouver. He had resided there since his retirement in 1940 , . . Micky Goldin, Studio manager, did his Christmas good deed to help the needy, putting a barrel in his lobby for donations to the CJOR radio station fund . Stone. Sovereign films manager, reports that 1982 is the best season to date for the narrow gauge business . . . Bill Warke, Columbia shipper, was married December 17 to Jackie Schratter. Projectionists Local 348 elected the following slate of officers for 1953: president, Alf McManus, Columbia, New Westmin.ster ; vicepresident. Bill McCarthy jr.. Regent, Burnaby: business agent, Les Walker, Dunbar: secretary, Jim Baldwin, Sapperton; treasurer, Frank Smith, Kerrisdale; recording secretary. Ray Wardrop. Lux, and member at large, Nip Gowen jr.. Studio, Vancouver. A ficlile public has breathed new life into Vancouver's fledgling Avon Theatre venture after first threatening to strangle it with indifference. Theatregoers paid scant attention when Everyman Repertory Co. took over the old State film house. While critics raved, cobwebs were growing on the boxoffice window. The happy ending came recently with the opening of "Androcles and the Lion," when business picked up with a refreshing bang. Theatre manager Juan Root tried to explain the phenomenon, saying a month ago there was a star-studded list of big-name entertainers in town, but that the public has been entertainment-poor ever since those expensive shows. Now the project is on a paying basis. The lifting of the federal ban on the use of steel for theatres and amusement projects is expected to pave the way for many theatres which were delayed by the shortage of steel exchange Local B-71 back shop workers elected these officers for 1953: president. Sydney Walker, RKO; vice-president, Jean Brown, Empire-Universal; business agent, Kenny Evans, WB; secretary-treasurer, George Hislop, 20th-Fox, and sergeant at arms. Jack Senior, Paramount . competition here is a long way off unless the CBS suddenly decides to allow private stations to construct TV transmitters. HANDY SUBSCRIPTION ORDER FORM BOXOFnCE: 825 Van Brunt Blvd.. Kansas City 24. Mo. Please enter my subscription to BOXOFFICE, 52 issues per year (13 of which contain The MODERN THEATRE Section). n $3.00 FOR 1 YEAH Q $5.00 FOR 2 YEARS D $7.00 FOR 3 YEARS D Remittance Enclosed Q Send Invoice THEATRE STREET ADDRESS , TOWN STATE Pandro S. Berman will produce "King Arthur and the Round Table" in Technicolor for Metro, filming it in England. NAME.. POSITION BOXOFFICE January 3, 1953 87