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AT SO. STILL THE INDUSTRY OPTIMIST Joyce O'Hora. Johnston Aide, Dies Suddenly in New York Vice-President of Motion Picture Ass'n of America stricken in suite at Waldorf while preparing: to breakfast Friday (9) ; had been with MPAA since Johnston assumed presidency, and previously with U.S. Chamber of Commerce since 1922; would have been 60 February 5. Upholds Right to Set Up Film Clearance System U.S. circuit court of appeals affirms lower court decision that majors did not violate antitrust laws in granting first run rights to only .seven downtown Baltimore theatres. Decision comes in case brought by Crest Theatre seeking $257,000 damages for alleged conspiracy to violate monopoly laws; .sets a precedent for industry under fourth U.S. circuit court of appeals jurisdiction. Columbia Executives Get New Contracts, Options Jack Cohn four-year deal calls for $2,800 per week; A. Montague and Gerald Rackett given 10.000 share options; stockholders meeting called for February 9 instead of October to ratify agreements. J. Miller Walker Heading RKO as Rumors Continue Has general sup>ervision at home office w-hile acting as vice-president, general counsel and secretary; Howard Hughes still conferring on coast about naming president; reports of new stock syndicate circulate. Fate of Arbitration Hinges On New Orleans Action Industry attention focussed on southern city as Allied States Ass'n board of directors convenes preliminary to the opening of the Allied Theatre Owners of the Gulf States annual convention. Academy Awards Ceremony Scheduled at Pantages For the fourth consecutive year the annual Oscar presentation will be made from the stage of the RKO Pantages in Hollywood on March 19: polls will close March 10. Republic Discusses Selling 104 More Films to TV Negotiations being carried on through Hollywood Television Services, Inc., subsidiary; proposed deal follows closely on recent transfer of same number of pictures which stirred exhibitor protests. * Trueman Rembusch Renamed Head of Indiana Allied Chosen for eighth consecutive year despite his frequent protests for re-election; other officers include Marc J. Wolf, vice-president; Ted Mendelssohn, treasurer, and William A. Carroll, executive secretary. Zukor, Feted on Coast Sees a Bright Future HOLLYWOOD— Looking ahead, as he always has done, Adolph Zukor told industry leaders on his 80th birthday Wednesday night (7) that the future of the picture looks as bright to him as it has during any of the 50 years during which he has been connected with it. "The future is more bright and promising than it has ever been," he said at a Palladium dinner attended by many of the pioneers in the industry as well as the leading new figures who have built on the foundations laid by Zukor when he first demonstrated that a picture with a dramatic story and well known players could give motion pictures a .start toward greatness. NOT WISHFUL THINKING His optimism was not merely wishful thinking. He demonstrated the clarity of his thinking and his detailed knowledge of current developments in the business by citing television as a novelty that wears off and declines as a threat to theatres; he predicted that Telemeter or some other form of pay-asyou-see device would provide the income that television will need in the future to provide top attractions; he pointed to the new interest in third-dimensional films and predicted that within a very few years it will be possible to show them without using two cameras and projectors. People are still interested in important pictures, he asserted, and illustrated his point by saying that Cecil B. DeMille's "The Greaest Show on Earth" has been seen by more people than any picture released in the boom days when the public flocked to theatres to see anything. The dinner was the first of a series to be held in New York, Dallas, Chicago, Mexico City and Toronto with a trip to Europe later under sponsorship of Variety Clubs International. Except at an Academy Award dinner, it probably would be impossible to get more celebrities to attend a single function, which, in itself, was a tribute to the man who saw a future for motion pictures before they had graduated from penny arcades and has had a guiding hand on industry developments for a half century. SPECTACULAR DECORATIONS The studio decorations were done by Rou- Mary ben Mamoulian and were spectacular. Pickford, one of the earliest stars who put meaning into the first name of the present company. Famous Players, led a parade of stars of yesterday and today to the strains of "Memories" and circled the table where Mr. and Mrs. Zukor fat with other celebrities. At the principal table were: Mr. and Mrs. Zukor. Mayor and Mrs. Fletcher Bowron of Los Angeles, Barney Balaban, Cecil B. De- Mille, Mr. and Mrs. Jesse L. Lasky. Mr. and Mrs. Charles Rogers (Mary Pickford). Mr. and Mrs. R. J. O'Donnell. Mr. and Mrs. Y. Frank Freeman and Mr. and Mrs. A. W. Schwalberg. O'Donnell paid a unique tribute to Zukor by saying; "It may well be said that Thomas Aided by Actress Rosemary Clooney and Charles Skouras, .Adolph Zukor implants his hand and footprints in the forecourt of Grauman's Chinese Theatre as a highlight of his birthday celebration. Edison invented the motion picture—that Adolph Zukor took it from there. It is an undisputed fact that no man. not only in our time, but in the entire history of our industry, has made more contributions to its and advancement that has Mr. Zukor. I believe I can say that none of us here would be in the positions we are today had it not been for his pioneering vision and courage. Lasky, who combined the Je.sse L. Lasky Feature Film Co. with Zukor's Famous Players Film Co. in the early days of the business to form Famous Players-Lasky Film Corp.. out of which Paramount grew, presented a plaque with Zukor's portrait in relief. A plaque also was given to Zukor by Roy M. Brewer, president of the Hollywood A. F. of L. Film Council. Zukor, who always talks more about the future than he does about the past, admitted that "the past is crowded with wondrous memories." He said he would save his reminiscences for an autobiography which he is writing. Then he turned to the present and future. "Movies are here to stay." he continued. "Although techniques of production and distribution may change, under the challenge of the hour the industry has assumed once again the spirit of adventure which originally sparked it into world renown and made movies a factor in every home. "Competition is the fire in which we are now moulding better product than ever. There can be no sluggish thinking today, no resting on laurels. The past five decades have seen the marvel of projected motion accepted as an integral part of modern living. "Now come tri-dimensional photography, better color than before, and the limitless possibilities offered by a fusion of the motion pictures and projection by television." Cecil B. DeMille said Zukor's great contribution was to give motion pictures a setting. 10 BOXOFnCE January 10, 1953

MGM WINS MOST BLUE RIBBONS IN 20 YEARS OF THESE AWARDS Special Boxoitice Plaque Honors N. M. Schenck on Anniversary Occasion NEW YORK—Nicholas M. Schenck. longtime president of Metro-Goldwyn-Mayer, has been honored by a Boxoffice special award because of the excellence of that company's product and for its family appeal. The occasion was to commemorate the 20 th Anniversary of the National Screen Council and the monthly Blue Ribbon Award picture which it selects. Metro- Goldwyn-Mayer. under Schenck's leadership, has won the highest number of Blue Ribbon Awards in the 20-year period that this has been a monthly industry event. FAMILY TRADE EMPHASIZED The Plaque of Honor was presented by Ben Shlyen. eciitor-in-chief and publisher of BOXOFFICE. It was a further effort on the part of tlie publication to call attention to the value of pictures catering to family audiences, and was designed to give credit to a company's policy that consistently slants a portion of its product to the fundamental patronage that did so much to build up the motion picture industry. "With the National Screen Council approaching its majority, checking on its contribution toward better public understanding of motion picture entertainment goals is in order. The Council, sponsored by BOXOFFICE, is composed of motion picture editors of newspapers and magazines, radio commentators, clubwomen and representatives of civic and educational organizations, and serves a worthwhile purpose by calling attention to 12 pictures a year that are especially suitable for the family trade. In the past 20 years, 77 MGM pictures were voted best in the family entertainment bracket, for the months in which they were released. This is nearly twice as many as any other one company and almost one-thu'd of the 20-year total. Moreover, it can be seen by glancing over the titles, that these MGM Blue Ribbon winners were boxoffice as well as family favorites. Practically all of them have been tojj hits in their key runs, with the popularity carrying over to the small-town and neighborhood houses. MGM AWARDS BY SEASON Following are MGM's Blue Ribbon winners in the order in which they were named and the season of their release: 1932-33: Tarzan, the Ape Man Stranger's Return Tugboat Annie 1933-34: The Cat and the Fiddle Tarzan and His Mate Viva Villa Treasure Island 1934-35: David Copperfield Naughty Marietta 1935-36: O'Shaughnessy's Boy Mutiny on the Bounty A reproduction of the special award presented to Nicholas M. Schenck by BOXOFFICE. Ah, 'Wilderness! A Tale of Two Cities San Francisco 1936-37: Maytime Romeo and Juliet Captains Courageous The Good Earth 1937-38: The Firefly Love Finds Andy Hardy 1938-39: Boys Town The Citadel A Cln-istmas Carol Sweethearts Pygmalion On Borrowed Time 1939-40: The Wizard of Oz Young Tom Edison Edison, the Man The Mortal Storm Pride and Pi-ejudice 1940-41: Philadelphia Story Men of Boys Town Blossoms in the Dust 1941-42: H. M. Pulham, Esq. Woman of the Year Tortilla Flat 1942-43: Mrs. Miniver Random Harvest The Human Comedy 1943-44: Lassie Come Home Madame Curie A Guy Named Joe See Here, Private Hargrove The White Cliffs of Dover 1944-45: The Seventh Cross Mrs. Parkington Thirty Seconds Over Tokyo National Velvet The Clock Valley of Decision 1S45-46: Our Vines Have Tender Grapes Two Sisters From Boston The Green Years 1946-47: Three Wise Fools The Beginning or the End It Happened in Brooklyn The Yearling 1947-48: The Unfini-shed Dance Cass Timberlane State of the Union Easter Parade 1948-49: The Three Musketeers Take Me Out to the Ballgame Little Women The Barkleys of Broadway The Stratton Story 1949-50: Adam's Rib On the Town Father of the Bride 1950-51: King Solomon's Mines Kim Royal Wedding Father's Little Dividend The Great Caruso 1951-52: Angels in the Outfield An American In Paris Servel Will Rent Theatres In 31 Cities for Stage Shows NEW YORK—Theatres are again to be used by an industrial concern to promote its products, but this time through presentations of musical stage extravaganza instead of large-screen telecasts. Servel, Inc., home appliance manufacturer, will rent theatres in 31 cities to present a "1953 show of stars" as a background for displays of its product to company dealers and dis ributors. Some will be motion picture houses, affording exhibitors added revenue, others will be in auditoriums. Recently James Lee & Sons, carpet makers, used film theatres for a closed circuit television show to take the place of regional sales conventions. Product displays were held in lobbies. The Servel show, produced by Max Richards, Broadway agent, will have a ca-st of 30 persons and 200 costume changes. It will travel in private railroad cars and play at intervals of two or three days. Product will be demonstrated after each show. Only dealers and distributors will be admitted. The show will open in New York January 21 at the Warner Theatre, closed since 1951. R. L. Johnston Leaves Para. HOLLYWOOD — Richard L. Johnston checked out of his berth as a member of Paramount's executive production staff. His duties are being taken over by Frank Caffey. who will also continue as production manager. BOxorncE January 10, 1953 11