Boxoffice-January.10.1953

Do's and Don'ts for Cashiers
Don't read for your own amusement
while on duty, nor manicure, chew gum,
fix hair, apply cosmetics nor eat anything
Do be alert, ready to serve patrons.
Don't make refunds on your own.
Do call the manager or assistant when
a refund is requested.
Don't count your money near the boxoffice
window.
Do count the money in as unrevealing
a place as you can.
DON'T SELL LOOSE "nCKETS.
Do take tickets issued and put them in
the refund envelope supplied you.
Don't allow large amounts of money to
accumulate in the boxoffice.
Do give extra money to the manager
or assistant as soon as it accumulate,':.
Don't give boxoffice information to
anyone except the manager or assistant.
If some one phones for this information
be absolutely certain it is someone entitled
to the information before you
give it.
Don't be glum.
Do have a smile on your face and in
your voice when you say "Thank you" and
"How many, please?"
Don't put bills for which change is
being made out of sight of the patron
until the change is given and patron satisfied.
patron, and for another she is accustomed to
handling money fast. She has confidence in
herself and proceeds without suspicion or
hesitation.
Whenever a cashier becomes confused she
should simply return to the patron the original
bill, take back her change, hold the
ticket, and start over, never attempting to
handle or adjust two bills at the same time.
If a cashier suspects a patron to be a short
change artist, she should immediately notify
the manager of her suspicion.
13. LOCKED DOORS
As a precaution against holdups, the boxoffice
door must be locked at all times. No
one is permitted to enter other than the
manager or assistant manager.
14. MISCELLANEOUS
Close the boxoffice statement in the manager's
office. Do not clo.se out this report
in the boxoffice.
Do not mix personal funds with company
funds at any time.
The manager or assistant is instructed to
remove all surplus cash from the boxoffice
at regular intervals. However, if cash accumulation
should amount to over $100 at any
time, the manager is to be notified by the
cashier to that effect.
Lead United Artists Drive
NEW YORK—The Philadelphia, Detroit
and Montreal exchanges took the lead in the
first week of the United Artists' Bernie
Kranze drive for new sales, billings and liquidation
of contracts.
Do keep the bills for which change is
being made in plain sight of the patron so
that there can be no argument about the
patron having given you a bill of larger
denomination.
Don't sell tickets to obviously intoxicated
persons.
Do call the manager or assistant if an
intoxicated person persists.
Always give accurate information as to
the time schedule. When patrons leave
children at the theatre and ask you when
the children will get out so they can pick
them up, add five minutes to the time
you give them so that the children will be
out and waiting. This prevents congestion
of parked cars at the entrance.
Don't ignore a child's question. Give
him the same attention you would an
adult.
Keep police and fire emergency phone
numbers posted handy for use in an
emergency.
Never argue with a patron. When there
is a misunderstanding, call the manager
or whoever is in charge.
When closing the boxoffice, cashiers
should be cautious. The manager or assistant
should walk a step or two back
of the cashier, and a doorman or usher
should keep an eye on both until they
are in the manager's office.
Film Salesmen Colosseum
Pledges Eisenhower Aid
DALLAS—Services of the 1,200 motion picture
salesmen "as your agents in any endeavor
you may undertake" was pledged to
President-Elect Eisenhower by Raymond W.
Wild sr. head of the Colosseum of Motion
Picture Salesman of America. In a letted'
addressed to the incoming President, Wild
wrote in part:
"The leaders of the motion picture industry
have always thrown open the doors of thenfacilities
and manpower whenever our country
had need of their services. In event of
such need the heads of the companies who
employ us call upon the film salesmen of
the country to do the leg work.
"We are proud and happy to have served in
the past in the selling of war bonds, the promotion
of blood donations and the di.stribution
of government films to all the towns and
cities in these United States.
"You can depend on the 1,200 men that
cover each city and hamlet of this great
country to be your agents in any endeavor
you may undertake."
KSWB. Yimia. Autry Station
Joins CBS Radio Network
NEW YORK—Station KSWB. Yuma. Ariz.,
owned by Gene Autry, will become a CBS
network affiliated January 12 as a bonus
station to KOOL, Phoenix, according to William
A. Schudt jr., national director of station
relations.
KSWB is a new station. It will operate
unlimited time on 1.240 kilocycles with 250
watts power.
36 FILMS FOR THE YEAR
$22 Million for Fox
Production in 1953
HOLLYWOOD— Constituting a smashing
vote of confidence in the future of the motion
picture medium Darryl
P. Zanuck, 20th Century-Fox
vice-president
in charge of production,
disclosed blueprints
for a 36-picture
filmmaking program
during 1953, including
seven Technicolor su-
The
per-specials.
agenda, Zanuck said,
is indicative of his company's
plan to concentrate
on "the kind of
topflight entertain- Darryl Zanuck
ment that cannot be remotely approached by
any other medium "
The seven top-budget Technicolor ventures,
representing an aggregate outlay of more than
$20,000,000, are regarded by the production
executive as the biggest group of pictures of
such magnitude ever undertaken by any company
in a single year. They include his personal
production. "The Egyptian." as well as
"The Robe," "Prince Valiant," "The Story of
Demetrius," "King of the Khyber Rifles."
"There's No Busine.ss Like Show Business"
and "Sir Walter Raleigh."
Among other properties definitely .slated
for the .sound stages during the new year
are "A Man Named Peter," "How to Marry
a Millionaire," "The Reno Brothers," "All of
Me," "Gatling Gun," "Happy Scoundrel," "The
Kid From Left Field," "The Twelve Mile
Reef," "The Proud Ones" and "Mock the
Midnight Bell." They will be supplemented
by other films now in various preparatory
stages.
Zanuck additionally cited the 20th Century-
Fox backlog of completed but unreleased
product, including "Niagara," "Call Me
Madam," "Destination Gobi," "The President's
Lady," "Fight Town," "Tonight We Sing."
"Man on a Tightrope," "Taxi," "Baptism of
Fire." "Titanic," "Sailor of the King," "The
Desert Rats," "Powder River," "The Farmer
Takes a Wife," "Gentlemen Prefer Blondes"
and "White Witch Doctor."
Free Para. Short to Aid
Rosemary Clooney Film
NEW YORK—Paramount is offering exhibitors
free a seven-minute Technicolor short
subject titled "Meet Rosemary Clooney."
Miss Clooney, a radio, television and recording
singer, stars with Anna Maria Alberghetti
and Lauritz Melchior in "The Stars Are
Singing." Oscar Morgan, short subject sales
manager, has arranged for the short to be
shown at all feature picture trade screenings.
C. D. Struble Dies
KANSAS CITY—Cornelius D. Struble. 67.
died last Tuesday after a two months' illness.
He was a former owner of the Yale Theatre
Supply Co., with branches here and in Oklahoma
City. In 1927 he became secretary of
National Theatre Supply, which post he resigned
the following year. He had been in the
oil business since.
BOXOFnCE :: January 10, 1953 23