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Boxoffice-January.10.1953

. , . Syndicate New . .

. , . Syndicate New . . Mrs. RESEARCH for BUREAU MODERN THEATRE PLANNERS ENROLLMENT FORM FOR FREE INFORMATION The MODERN THEATRE PLANNING INSTITUTE 825 Van Brunt Blvd. Kansas City 24, Mo. 1-10-53 INDIANAPOLIS T^arc Wolf, former chief barker of Variety International, was elected chief barker of Indianapolis Tent No. 10 December 29. He succeeds Claude McKean, who was elected to the board of directors. Other new officers include Trueman Rembusch. first assistant chief barker. William A. Carroll, second assistant chief barker; Burdette Peterson. doughboy, and Barney Brager, property master .. . directors, representing various branches of show business here, include Ted Nicholas, Al Blocher, Joe Cantor, Dale Mc- Farland, and Dr. Marvin Sandorf, Abe Gelman and Russ Brentlinger. Eddie Hochstein, Columbia salesman, resigned, and has returned to his home in Detroit. Marty Gra.ssgreen, has gone to his new post as office manager at the Cleveland office . . . James Abrose, Warner district manager, was a visitor here . Katherine Black, wife of Gale Black. Warner salesman, was confined to the Methodist hospital . . . The Roxy, at Bloomington, operated by Doyle Carter, is now operated by the Y&W circuit. PICK THE WINNER—Otto K. Eitel, president of Eitel's Palace Theatre, Chicago, holds the ship's barrel for Barbara Ann Scott, star of "The Hollywood Ice Revue," while she picks the winner of the Mayflower from among thousands of names dropped into the barrel during the showing of "Plymouth .Adventure" at the Palace. The ship model was made to order for the theatre and was on display in the lobby during the run of the film. Gentlemen: Please enroll us in your RESEARCH BUREAU to receive inlormation regularly, as released, on the lollowing subjects for Theatre Planning: n Acoustics D Lighting Fixtures Air Conditioning Plumbing Fixtures n Architectural Service [J Projectors D "Black" Lighting q Projection Lamps D Building Material ^ Seating n Carpets ^ ^.^^^ ^^j Marquees Coin Machines Sound Equipment n Complete Remodeling D Decorating D Television n Drink Dispensers D Theatre Fronts j n Drive-In Equipment D Vending Equipment : r-, ^.u t! u- . • Devon, F:-ancesville. n Other Subjects Theatre Seating Capacity Address City State Signed.. Postage-paid reply cards for your further convenience : in obtaining informotlon arc provided in The MODERN ; THEATRE Section, published with the first issue of • each month. • 64 Mrs. Mildred Allen, is manager of the Esquire Theatre here. She is a native of Indianapolis, returning recently from N.Y. Tlieatres has taken over the Elwood, Drive-In, formerly operated by F. J. Mitchell. The Indiana Theatre televised the Indiana- Michigan Big Ten basketball game Saturday night 13) but drew only 1,100 customers. Manager Al Hendricks thinks Saturday was a poor night for it. . . . John Jones has joined the MGM office here as exploitation man. The territory has been covered from Cleveland and Cincinnati for the past several Exhibitors seen on Filmrow include years . . . A. Thompson, Park, North Vernon; R. Foster. Venro, Charleston; Jack Sloan, State. Windfall; William Passen, Jasonville: Al. Blankenbaker. Pastime, Richmond; Vic Burkle, Rialto, Fortville, and E. E. Smith, : Manager Williams, United Artists, spent • the Christmas holiday in Atlanta with his : family . . . Mrs. Katherine Black, wife of ; Gail Black, Warner salesman, is confined to the Methodist hospital here . . . James Abrose. j j Warner district manager, was in to see Claude McKean. . . . Edward Hochstein, Columbia salesman, resigned effective January 1. He will retiu-n to his home in Detroit . . . Martin Grassgreen, Columbia salesman, has been named office manager of the exchange in Cleveland The Roxy, Bloomington, operated by Doyle Carter has been acquired by the Y&W Management Corp. of Indianapolis. The change was effective January 1. Ted Tod, exploitation man, Chicago, was in the city several days working on advertising campaigns on 20th-Fox pictures slated for the Circle and Indiana theatres . . The . Palace, Owensboro. Ky., has withdrawn from the Barker Booking Service. M. E. Stevenson, operator, is doing his own buying and booking . . . The Palace, Fairmount. has been taken over by Clyde Nihiser. who also operates the Star and the Limberlost Drive-In in Geneva. Seattle Couple in Africa Filming Wild Life Footage From Western Edition SEATTLE—Elma and Alfred Millotte are shooting film for a new animal documentary for Walt Disney. The couple grew up in Seattle, attended the University of Washington and have been working for Disney for the past six years. The Millottes, who have won Academy awards for their "Seal Island" and "Beaver Valley" films, are now in Nairobi, Kenya, Ea-st Africa, where they are shooting a collection of reels on African animals. Between the two of them they undertake the duties of director, producer, cameraman, technician and cook. In a recent letter to friends here they enclosed a clipping from an East African news paper which gives an interesting account of their life in the jungle. In one incident, while looking for elephants, they counted 350 of the huge beasts milling around their truck, which did double duty as a home and studio. The next night, feeling it might be safer up a tree, they built a platform from which they could photograph the herds. But so many elephants collected around the tree that they had to spend 24 hours in their perch before the beasts would move far enough away to permit them a safe descent. Another time, relates the article, they caught an intimate moment in the life of the elephant when a baby fell into a hole and they were able to photograph its rescue by an anxious mother and sister. They also photographed several elephants swimming. All animals come under their skilled cameras. Unexpected luck with lions and babboons will probably lead to films concentrating on the life of the animals. THE55!EfRE EQUIPMENT 442 N. ILLINOIS ST., INDIANAPOLIS, IND. "Everything for the Theatre" BOXOFHCE :: January 10, 1953

Pay as You Leave At Ritz in Memphis From Southeast Edition MEMPHIS — The Ritz Theatre here launched its latest feature, "High Treason," Christmas day with a new policy. Instead of buying a ticket at the boxoffice you walk right in and see the show. No cashier, no doorman. When you leave, you may donate whatever you think the evening's entertainment was worth. And if you don't think it was worth anything, that's all right too. This new policy — "DONATE AS YOU LEAVE" — was announced by Joe Simon, manager, after a week of "teaser" ads in newspapers, on movie screens, street car signs, billboards and elsewhere inviting you to guess what "DAYL" means. There are no strings gags or gimmicks. Simon believes some will come out of curiosity, will enjoy the first run picture and return regularly. He reported the new policy is working out fine. In fact, the first few days were highly pleasing. Large crowds were there Christmas day, which is usually a very bad day at Memphis theatres. "About 95 per cent of our customers donate something as they leave," reported Simon. "The amount they gave was on a par with usual admission charges. Some gave a little more. Some gave a little less. "We are delighted with the way DAYL (donate as you leave) worked out and will continue this policy indefinitely." The cashier is in the lobby to make change for any who need it. Ohio Exhibit to Be Shown In Washington, D. C. From Mideast Edition CLEVELAND—When the Library of Congress opens an Ohio Exhibition in Washington on January 8 as a salute to the Ohio Sesquicentennial, the address will be delivered by Dr. Carl Wittke, dean of the graduate school of Western Reserve university. Dr. Wittke's subject will be "These Ohioans." The program will be held in the Coolidge auditorium at the Library of Congress. Senator Robert A. Taft will preside at the opening of the exhibit which will be on view in Washington until April 8, when it will be moved to the Ohio State Museum in Columbus to remain as a special attraction for Sesquicentennial visitors. Fi