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Boxoffice-January.10.1953

. . Tliomas OKLAHOMA

. . Tliomas OKLAHOMA CITY f^harley Hudgens, U-I manager and chief barker of Tent 22, missed the first meeting of the year of the Oklahoma Variety Club. He was in New Orleans to attend a U-I district sales meeting. With him in New Orleans were salesmen George Byrd, Bill Maddox and Jack Box. The monthly Variety board session Monday afternoon i5i dealt mainly with plans for moving into new quarters, the Biltmore hotel. The remodeling and redecorating of the new Variety home is expected to be completed early in February. The new crew headed by Hudgens took over the reins of Tent 22 officially Monday. The afternoon session of the board was followed by the monthly buffet supper and bingo party. A 35-foot model of the famous Essex was placed on display in front of the Center Theatre, which was featuring "Flat Top." The aircraft carrier was brought by navy officers from Dallas, complete with model planes and caused quite a stir, plus a nice piece of ai't in the daily press here . Jerry Terry, son of the exhibitor at Perry, John B. Terry, will marry LaRue Logan of Wister January 24 in the First Baptist church at Poteau. Young Terry was graduated from Kemper Military school, Boonville, Mo., and is currently a student at Oklahoma A & M, as is Miss Logan. Solon Lauds Industry For Anti-Red Aid From Western Edition HOLLYWOOD—Because of complete cooperation by industry executives and union and guild leaders, the Communism-in-motion pictures situation has been radically changed and filmdom is deserving of the "highest praise" for its efforts, Rep. Donald L. Jackson, of the House Un-American Activities Committee, declared when he participated in an American Legion-sponsored seminar Sunday (21) in Santa Ana, Calif. Other speakers included Roy M. Brewer, lATSE international studio representative; Actor Ward Bond, and Scenarist Martin Berkeley. Jackson was quoted as saying that once film leaders "understood the extent of the conspiracy and realized its seriousness, they went all-out to do the job—and they have done it." The seminar was staged under auspices of the Legion's 21st district. 'Bwana Devil' Hits 410 In Opening at Dallas DALLAS—"Bwana Devil" was the biggest grosser seen here in a long time with a 410 per cent at the Melba. Other first run houses reported top business. "La Ronde" scored 150 in a second week holdover at the Coronet. Coronet— La Ronde (Commercial), 2nd wk 150 Maiestic—Stars ond Stripes Forever (20th-Fox). ... 90 Melba—Bwana Devil (Oboler) 410 Polace—Above and Beyond (MGM) 110 Tower—The Steel Trap i20th-Fox) 115 SPECIAL TRAILERS 630 NINTH AVENUE NEW YORK 36, N.t. SPEED! QUALITY! SHOWMANSHIP! CAN'T BE BEAT! 1327 S. WABASH CHICAGO S, ILL. SELL YOUR THEATRE PRIVATELY Largest coverage in U.S. No "Net" listinos. Highest reputation for know-how and fair dealing. 30 years experience Including exhibition. Ask Better Business Bureau, or our customers. Know your broker. ARTHUR LEAK Theotre Speciolists| 3305 Caruth, Dallas, Texas Telephones: EM 0238 • EM 7489 CONFIDENTIAL CORRESPONDENCE INVITED Two Million Fe«t In Stock SPEAKER CABLE Without Priority 2 Conductor No. 17 AWG Solid Copper Flat Parallel Construction Rodent Resistant Non-woter Absorbent Jacket for Direct Earth Burial O.D. .35x. 20-inch. Packaged 2,500 ft. on Returnable Reels or 500 ft. Coils. Price FOB Houston, Texos: On 500 ft. Coils $60.00 per M ft. 2500 ft. Reels $40 60 per M ft. Reel Deposits $5.00 each. Shipping Wt. Net 50 lb». per M ft. SOUTHWESTERN THEATRE EQUIPMENT CO. 1622 Austin St., Houston, Texas, Phone CA-9906 DISTRIBUTORS FOR ELECTRIC WIRE AND CABLE CO. OF HOUSTON, TEXAS Members of the projectionists union elected Berlin Parks president; Kenneth Lyons, busine.ss agent: Bert Bell, financial secretary; Jerry Jeter, recording secretary. Parks succeeds Earl Landsberger. Local 280 has between 60 and 65 members and meets the first Sunday in each month. "John Brown's Body" will be presented at the Municipal auditorium, managed by Dee Fuller, ex-theatre man and active Variety Tent 22 crewman, on January 25 with prices ranging from $1.22 to $3.66 . . The Lauritz Melchoir show will be in the auditorium January 22. E. M. Freiburger Is Hospitalized DEWEY. OKLA.—E. M Freiburger, owner of the Dewey Theatre here, has been a patient in Memorial hospital in Bartlesville since December 4, due to injuries suffered in an automobile wreck. He is expected to be released around January 15. POPULAR FOR PROFITS! Your popcorn profits will "POP" to new heights with a CRETORS The attractive "Poppinist machine," that is quiet in operation and loud in POPCORN SALES! Write for information today! A. V. CAUGERs.T..ce^«

— —— — — — — Pioneer Will Erect Boxoffice Rush Marks 1953 Start New Carroll Airer /„ Minneapolis and Territory CARROLL. IOWA — The Pioneer Tlieatre Corp. of Minneapolis ha.s completed plans for the erection of a drive-in theatre on Highway 30 three miles east of town. Harold D. Field, president, said Pioneer feels that the present Carroll Drive-In it operates is inadequate and it will be discontinued and the property disposed of. Field said the new drive-in will accommodate about 500 cars. He pointed out that the location of the new theatre will greatly improve the traffic situation in comparison to the present site and will facilitate both entering and leaving the grounds. Completion of the work is anticipated by June 15, and work will start as soon as the frost is out of the ground in the spring. The concession building at the new theatre will feature cafeteria-style service. The drive-in will be the first in the state to employ recently perfected new-style projector lenses which permit a projection throw of more than 500 feet. Group in Minneapolis Tries 2-for-l Ticket Plan MINNEAPOLIS — Seventeen Minneapolis independent neighborhood and subiu-ban theatres have joined in a two-for-one admission plan. Combined newspaper ads offer a "privilege book" for $2. It contains 68 tickets, each of which, when accompanied by one paid admission, admits two. The purchaser thus obtains two tickets for the price of one. Newspaper ads ai-e headed "Now Enjoy 68 Movies for only $2." The two-for-the money amusement plan sponsors have opened a Loop office where the books are for sale and where mail orders are accepted. "This money-saving offer is made to acquaint you with the new and better movies scheduled for 1953," the ads explain. Theatres which have adopted the plan are the Agate, Avalon, Boulevard. Brynwood, Campus, Chateau, Edina, Franklin, Heights. Leola, Park, Parkway, Princess, Richfield, Ritz, Vogue and Varsity. The industry is waiting to see what effect, if any, the plan will have on the theatres' availabilities, inasmuch as it's tantamount to an admission cut. Four of the houses are in the 28-day slot, the earliest availability. Under an unwritten law here, availabilities have been determining admi.ssion prices. Harry B. French. Minnesota Amusement Co. president, said he was "studying" the development to decide what, if any. action his Paramount circuit would take in the matter. MINNEAPOLIS—The new year got under way here and in the entire territory with a big bang as far as grosses were concerned. Business was hefty all along the line and circuit heads were cheerful. New Year's week business for Minnesota Amusement Co. houses in the Twin Cities and out-of-town was "terrific," according to Harry B. French, president. The RKO theatres in the Twin Cities also enjoyed "an encouraging degree of prosperity," according to Harry H. Weiss, RKO Theatres district manager. "It's like old times," commented R. T. Whelen, RKO Theatres Twin Cities manager. Bennie Berger's Gopher and Ted Mann's World, local Loop first run theatres, also had exceptionally fine holiday business. The day before New Year's day advance showing of the new Martin and Lewis picture, "The Stooge," at Radio City, at a boosted $1 admi.ssion, brought the 4,000-seat theatre the biggest .single day's straight film gross it has had in years. An exceptionally strong lineup of pictures and favorable weather were the important factors in the boxoffice rush. "Road to Bali," "April in Paris" and "Ruby Gentry" did smash business, and the holdovers also were well up in the money. It was the third week for "Stars and Stripes Forever" and the second for "Million Dollar Mermaid" and "Prisoner of Zenda." (Average Is 100) Century Stars And Stripes Forever (20th-Fox), 3d. wk 90 Gopher Million Dollar Mermaid (MGM), 2d, wk.. .100 Lyric Bonzo Goes to College (U-l); The Block Costle (U-l) 95 Rodio City Rood to Bali (Para) 190 RKO-Orpheum April in Poris (WB) 140 RKO-Pan Redhead From Wyoming (U-l) 100 State Ruby Gentry (20th-Fox) 1 20 World Prisoner of Zendo (MGM), 2d. wk 125 Strong New Films Make Loop Turnstiles Spin CHICAGO—New pictures which bowed in Loop first run houses, and holiday visitors upped gro-ses considerably. The Chicago had a smash week with "April in Paris," sparked by Four Step brothers and an ice revue headed by June Arnold. The Palace had an outstanding week with "Stars and Stripes Forever," as did the Oriental with "Million Dollar Mermaid." The Roosevelt reported glowingly on its twin bill, "Against All Flags" and "The Raiders." The only holdover, "Abbott and Costello Meet Captain Kidd," had a strong week at the United Artists. Telenews, with the threedimensional Tii-Opticon premiere, reported a sensational opening week. Chicago April in Poris (WB), plus stoge revue .. 140 Grand Invasion, U.S.A. (Col); Red Plonet Mors (UA) '15 Oriental Million Dollor Mermaid (MGM) 125 Polace Stors and Stripes Forever (20th-Fox) . . . . 1 25 Roosevelt Agoinst All Flogs (U-l); The Roiders (U-l) 120 State-Lake Rood to Bali (Paro) 1 25 Surf and World Playhouse — Summer Hoppincss (Teitel) 125 Telenews Tri-Opticon Shorts (Capitol) .... Very good United Artists Abbott and Costello Meet Coptoin Kidd (WB), 2nd wk 120 Woods The Happy Time (Col) 1 25 Ziegfeld Under the Red Sea (RKO) 120 Omaha Rates "Mermaid' 125 In Good Holiday Week OMAHA—While all local downtown theatres bounced back into the above-average turnstile class during Christmas week, only the Orpheum hit the lush fields. "Million Dollar Mermaid" turned the trick, to the tune of 125 per cent. Business was not overwhelming but the customers came in generally steady numbers. Omaho Against All Flogs (U I); Forgo (AA) . . . . 1 1 5 Orpheum Million Dollar Mermaid (MGM) 125 RKO Brondeis— Blackbeord the Pirate (RKO); Target—Hong Kong (Col) 115 State—It Grows on Trees (U-l) 110 Town Apache Chief (LP); Overnight Girl (JA); Onee o Sinner (JA) 100 More Drive-In Projects MINNEAPOLIS—Bert Johnson will buUd a 350-car ozoner at Rapid City, S. D., on recently acquired property. Don and Leo Peterson will start construction of a 350-car outdoor theatre at Redfield. S. D. They already have drive-ins at Brookings and Pierre, S. D. Frank Hahns sr. and jr. will build at Ashland, Wis., a 600-car situation. Wally Johnsons Plan Trip To English Coronation FRIEND, NEB.—Mr. and Mrs. Wally Johnson, owners of the Friend Theatre here, have reservations on the Queen Mary April 29 for a European trip. They will go to England for the coronation of Queen Elizabeth, then go on to France. Their plans include a visit with Col. Barney Oldfield, former BOXOFFICE correspondent now in the air force in Europe. Frank Ferguson has been given a character part in Warners' "The Grace Moore Story" in which Kathryn Grayson stars. THE JOLLY SEASON—Actress Yvette Dugay (third from left) was on hand to lend a touch of Hollywood glamor when the Allied Artists branch in Minneapolis held its annual Christmas party. The player, starring in AA's "Hiawatha," is shown here with, left to right, branch personnel Pat Smith, Avren Rosen, Don Palmquist, Joan Brown, Sam Niefeld and Manager Irving Marks. BOXOFnCE January 10, 1953 NC 79