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. . . Chet . . The . . Edwin New Industry Growth Seen by Meyer Fine CLEVELAND— Advent of the New Year brought with it predictions of happy boxoffice days in 1953, as industry leaders here joined in the opinion that the oldtime lush days are gone forever, but that the industry is on firm financial ground. Meyer Fine, president of the 20-theatre Associated circuit, led off the predictions by saying he believed the days of high profits in Meyer Fine the film industry are gone, but that the industry today is on firmer ground than it was in the early days. "That," he said, "is a condition which, in my opinion, will establish it as a better business. PUBLIC MORE DISCRIMINATING The difference between the so-called good old days and today is that in the old days, the motion picture was the only cheap entertainment available, and because there was no choice of cheap entertainment, the public was not discriminating in either its choice of the theatre it patronized or the picture on display. "Today, there is a wide choice of entertairunent. The public is increasingly discriminatory. It wants to attend a fine theatre with luxury appointments and comfort and parking space. It also wants to see a good show on the screen. Result is that to do business today we must have A-hou,ses and good pictures. So, as I see it, there will be more closings of B and C houses throughout the country." Abe Kramer, another Associated circuit official, said he believed the industry had passed the TV crisis. "Today," he said, "the public is growing just as selective in its TV programs as it has been in its film programs. I see my people coming back to our theatres on nights when their favorite TV programs are not on the air. But it takes good pictures to bring them out of their homes." 'PRICES ARE right- As for admission prices, Kramer .said: "I think our prices in Cleveland are just about at the right level. We charge 55 and 60 cents at our top houses and that's about all the traffic will bear. We have had no objections registered at our price level. Those who can afford to come to the movies, come only to .see the top pictures and price is not the determining factor. But we have to face the fact that there are a lot of people who just can't afford to go to the movies, what with the high cost of living and the deflated value of the dollar. Many in this group will come back to the theatres when they get their financial problems solved." "Business will definitely be good next year," Joe Rembrandt, owner of the Center-Mayfield Theatre in Cleveland and the Ellet Theatre, Akron, predicts. "TV owners are doing to TV programs just what they did to motion picture programs. They turn off the poor programs, just as they stayed away from the theatres when pictures were poor. Now it's a matter of clear, clean competition. When the theatres have the best show, they will get the crowds. When TV has the best show, it will keep them at home. But other things being equal, if both media are presenting top entertainment simultaneously, the scales are in favor of motion pictures because people are gregarious. They like to be part of a crowd. So, on this basis, I predict that our business, given good pictures, will be better in 1953 than it was the previous year." COLUMBUS T^owntown theatres are opening a half-hour later and closing a half-hour earlier under terms of a new contract with the operators . . . Janice Rule, MGM star, and Ralph Meeker play leading roles in the Theatre Guild stage production, "Picnic," w'hich will have its world premiere at the Hartman here January 15. The production is directed by Joshua Logan, who is here with Theatre Guild officials Lawrence Langner, Theresa Helburn and Armina Marshall. Gen. Curtis LeMay, commanding general of the U.S. strategic air force, is played in "Above and Beyond" by actor Jim Backus. LeMay is a Columbus native and was a classmate at South high school of Fred Oestreicher, publicity manager of Loew's Ohio. The picture will play the Ohio soon Allen, the 13-year-old Columbus boys choir singer who makes his film debut in U-I's "Meet Me at the Fair," attended a screening of the picture here with his pai'ents and sister. The picture has its state premiere January 17 at Loew's Ohio. . . . Al Robert Wile, secretary of the ITOO, was a guest speaker recently at a meeting of the Kiwanis club of New Richmond Sugarman is vacationing at Miami. Clyde Smith, 49, Succumbs DETROIT—Clyde A. Smith, 49. a musician in local theatres for a number of years, died recently in Hai-per hospital. He is survived by his wife Julia. He was formerly at the Grand Riviera, Fisher and Michigan theatres. William Flemion Leaves Dezel DETROIT—William Flemion, recently inducted as a member of the Motion Picture Pioneers, is severing his connection with the Albert Dezel exchange operation, after 33 years in distribution. He will continue as managing director of the Coronet and Studio theatres, in which Dezel and Flemion have a principal interest. Flemion will make his headquarters at the Coronet. John Carano Is Re-Elected Again DETROIT—John Carano has been reelected to his 16th term as president of Local 94 of the Billposters union. Other new officers: vice-president, George Kapano; secretary-treasurer, Matt Kobe: business agent, Michael Noch; trustees, William Noch and John St. Peter, and chairman of trustees, Norman Miller. "The Ruth Ettington Story," based on the career of the nightclub singer, will be produced by Joe Pasternak for MGM. CINCINNATI /^ G. Roaden and Charles Miller purchased the Reda Theatre in Pineville, Ky., from Don Reda and renamed it the Roaden. Roaden, in turn sold his Park Theatre at Middlesboro, Ky., to Price Coomer . . S. C. Tabor, exhibitor at Olive Hill, Ky., reported a $75,000 loss in a fire in his garage across from his home several weeks ago. Tabor had planned to resume a trucking business after the first of the year and had some trucks, tractors, a jeep and a new Oldsmobile convertible in the garage at the time of the fire. Ben Cohen, Holiday Amu.sement Co., and Marty Schear, Theatre Candy Co., are on three-week holidays in St. Petersburg, Fla. . . . Marie Toon has resigned from UA to take a civil service job . . . Visitors on the Row were Charles Crago, Chillicothe; John Gregory, Dayton; Guy Greathouse, Aurora, Ind.; Charles Behlen, Lexington, Ky.; Harold Moore. Charleston, W. Va.: Frank Mandros, Cabin Creek. W. Va.; Harry Wlieeler, Gallipolis; W. C, McCoy. Williamson. W. Va.: Martin Junk, Sharonville, and A. D. Curfman, Westerville. The Nordland Theatre here, which has been closed for approximately six months, may reopen soon, according to Nick Shafer and . Roy White of Midstates Theatres . . . Davidson & Roberts of Lynchburg have a new drive-in near Piketon completed and ready to open as soon as weather permits. The airer is near the contemplated new atomic plant . . L. O. Davis of Hazard, Ky., has left for his winter home in Florida and is handling his theatre transactions from there as is his custom every winter. Gene Tunick, Tunick Releasing Co., who vacationed in Florida, spent Christmas day with Davis. . . . Carl Braun, Bein Theatre circuit, is confined The father to his home by illness . . . of Mary Weller, secretary to Robert Dunbar, Warner Bros, manager, suffered a heart attack recently and is confined to bed Mr. and Mrs. Al Sugarman, Columbus, are vacationing in Florida. Sugarman operates a number of theatres in Columbus with his partner Lee Hofheimer. Dave Litto, Columbus salesman, RKO, was called to New York when his 70-ypar-old . mother fell down the stairs at a resort hotel in Lakewood, N. J. Mrs. Litto did not suffer any seriou.; consequences from the fall . . . Floyd Morrow-, who operates the Starlite Drive-In, Frankfort, is enjoying the southern breezes in Florida wife of J. E. Belcher, exhibitor at Elkhorn and Praise, Ky., has returned home from a stay in the hospital. Bernard Frisch, who is connected with National Screen Service in Memphis, visited his brother Jack, UA salesman, during the recent holidays ... A regional sales meeting was held in Cincinnati December 29, 30 by F. J. A. McCarthy, U-I southern and Canadian sales manager, and James Frew, district manager. The entire Cincinnati sales staff, headed by Manager William Blum, and some of the sales personnel of other branches in this region attended . M. Booth, MGM manager, and his wife spent New Year's in Indianapolis. Booth's mother lives there. 86 BOXOFFICE :: January 10, 1953

— — — — — —— — Says Cinerama Cuts TV to Dwarf Status NEW HAVEN—A report describing Cinerama as "the greatest movie innovation since sound" was offered at the year-end meeting of the lATSE projectionists Local 273 here. The glowing statement was delivered by Anthony Basilicato, vice-president, who was a member of a six-man delegation from No. 273 invited to a showing of Cinerama by Local 306 of New York City. The others attending from the unit here were retiring president J. E. C. Kelly; Frank Perry, business representative; Ernest DeGross, secretary; Edwin Boppert, treasurer, and Matthew Kennedy, executive board member. Basilicato gave a detailed report of the Cinerama program at the Broadway Theatre. He said Cinerama "dwarfed television to millimeter status" and "captured my imagination in plunging realism." The speaker went on to say that the Cinerama showing was his "greatest film experience in 1952, and my greatest faith-builder in movie show business for the promising new year." Basilicato described his various emotional reactions to the medium, which he described as "bold, unprecedented, naked, shattering and sense-staggering, with a challenge to keep on looking."' He said the Cinerama experience caused him to recall a conversation he had with Joseph R. Vogel, now president of Loew's, during wage negotiations in the late 1930s. He said that when he asked Vogel's opinion as to w-hat would be the big new development in movie entertainment, the latter replied: "Showmen have imagination and creative genius. Couple this with the psychology of the theatre, and you have a cycle-changing moving picture industry that is here to stay." Two Providence Critics Ncane Top Films of 1952 PROVIDENCE—Bradford H. Swan and Paul B. Howland, reviewers and critics for the Providence Sunday Journal, collaborated for the first time in picking the top ten motion pictures of last year. The two agreed on seven. They .saw eye to eye on "The African Queen," "The Browning Version," "Cry, the Beloved Country," "Ivanhoe," "Never Take No for an Aruswer," "The Quiet Man" and "The River." These pictures are listed alphabetically rather than by order of appeal. Howland completed his list of the ten best with "The Greatest Show on Earth." "Ivory Hunter" and "Pat and Mike." Swan selected "The Marrying Kind," "Miracle in Milan" and "Outcast of the Islands" to round out his top ten. Howland, in his summary, stated that the 1952 movie year was more of an eyeful than a mind full. He based his statement by the many spectacle films that had shown in this city. In Howland's opinion rarely did a film penetrate any great distance beneath the surface of appearance. Swan utilized a great portion of his summary to the listing of individual performers. He selected Michael Redgrave as giving the best performance by any actor in "The MaiTying Version." Honorable mention was given Marlon Brando for "Viva Zapata," and Laurence Olivier for his performance in "Carrie." New High Boston Gross Reached by 'Andersen BOSTON—Christmas week business was better than expectations in several spots with "Hans Christian Andersen" setting a new high gross on the holiday, but this was exceeded on Saturday, two days later, by $600. "Road to Bali" established a new record for the Metropolitan for the year on a regular admissions picture. (Average Is 100) Astor Hons Christian Andnsen (RKO) 400 Boston Ruby Gentry (20th-Fox); Coptive Women (RKO) 125 Exeter Street Breoking the Sound Barrier (UA). . . 1 35 Memorial — Blockbeord the Pirate (RKO); Bride Comes to Yellow Sky (RKO) 140 Metropolitan Road to Bali (Pare); Blozing Forest (Para) 200 Paramount and Fenway Abbott and Costello Meet Captain Kidd (WB); The Moverick (Mono) 90 State and Orpheum The Clown (MGM) 95 'Invasion' and 'Forever' Pace New Haven Pickup NEW HAVEN—Receipts took a decided upswing at the downtowners with the opening of Christmas shows for the week ending December 30, after several weeks of slow business during the shopping period. "Inva-sion, U.S.A." and "Stars and Stripes Forever" set the pace. "The Little World of Don Camillo" did nicely in its world premiere at the Lincoln, in view of the holiday absence of the potential Yale audience of 10,000. Loew's College Invasion, U.S.A. (Col); Stronge Fascination (Col) 125 Lincoln The Little World of Don Camillo (Italian Film Export) 90 Paramount Thunder in the East (Para); Wild Stallion (AA) 80 Loew's Poll Stors and Stripes Forever (20th-Fox); Gambler and the Lady (LP) 110 Roger Sherman Captain Kidd (WB); Army Bound (AA) 75 'Mermaid' Scores 150 In Hartford Opening HARTFORD — "Stars and Stripes Forever" was the only downtown first run holding for a second week. "Million Dollar Mermaid" was top with 150 at the Poll. Allyn—Rood to Bali (Para); Ride the mon Down (Rep) .145 VARim CLUB ci.; r \ i«hDa