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Boxoffice-January.10.1953

was MONTREAL •The

was MONTREAL •The first week of the New Year is more generally recognized as a holiday in Montreal and Quebec than in other parts of Canada, following the custom of their French ancestors. Fiench-Canadians have always celebrated the long year-end holiday up to the Twelfth night, or as they call it the Fete des Rois. As a consequence, there are many visitors here from the smaller communities and they include exhibitors who take advantage of the visit to the metropolis to call on Filmrow. Twenty-year-old Brenda Styan, a thirdyear arts student at Bishop's college, Lennoxville, has been crowned "penny princess" of Quebec's eastern townships, which brings her a step closer to a coronation trip to England. Miss Styan was chosen from 15 applicants in the J. Ai'thur Rank organization contest. She will face her next test in the national finals in Toronto. Brenda is a daughter of Clai-ence Styan, a Dominion Textile Co. foreman, who is chairman of the Magog, Que., protestant school board. A protest was voiced in the Montreal Star against "excessive nationalism" spreading to motion picture production. The writer cites an advertisement which styles a recent picture, "The First All-Canadian Full-Length Feature," and points out that people go to motion picture theatres for entertainment, not because of nationalism. He adds, Did we ever conceive of the possibility of someone taying 'the first all-Canadian flop?'" . . Arthur Gottlieb, 52, millionaire film producer, husband of the former Ziegfeld Follies beauty, Gladys Glad, was seriously injured when he fell downstairs at his home in Pickering, Ont. He suffered head injuries and was taken to Oshawa hospital, where he was A Mexican film, with reported improving . . subtitles, "Angelitos Negros," (Little Dark Angels I given its Canadian premiere at the Kent . An automobile accident in which Julius Adler and four members of the cast of the musical comedy, "A Thousand Wives," were injured, caused postponement until Everything for Top Profits in POPCORN ! POPCORN MACHINES and SUPPLIES Pre-Popped Corn and Popcorn Warmers For details, wire, write or coll SERVICE CONFECnONS, LTD. 243 Liloc Street Winnipeg Friday (9) of the opening of the Yiddish- American musical comedy. The much-debated but unanimously adopted bill in the Quebec legislature rules that all televised films must be approved by the provincial t)oard of motion picture cen.sors. The penalty for showing uncensored television film is a maximum of $500 . . . "The Windswept Isles," new National Film Board documentary, was photographed by Jean Roy and directed by Jean Palardy off the Magdalen islands in the Gulf of St. Lawrence in the summer of 1952 when they made a stay of a month there. Although nearer to Prince Edward Island, Nova Scotia and New Brunswick, the Magdalen islands form part of the province of Quebec. The picture opens with a sweeping view of the islands taken from the air. Canadian Net Arranges For Big U.S. Video Shows TORONTO— After less than four months of television operation at Toronto and Montreal, mainly with Canadian programs, the Canadian Broadcasting Corp. reorganized its young TV setup as it entered 1953 in a move to bolster video effectiveness. Not only was there a shakedown from the original rates for commercially sponsored programs, but contracts were signed by the CBC with three large networks in the United States for the first time. The first of the big TV shows were brought across the border during the week of January 5. Previously the only television programs from the States were a few recorded shows from the DuMont network. Now available to audiences in the Toronto and Montreal districts are TV programs from the National Broadcasting Co., Columbia Broadcasting System and the American Broadcasting Co. The CBC rates for sponsored programs in Canada were chopped to $750 an hour, in the case of the Toronto outlet, from the previous charge of $1,600. The fee for Montreal TV time was cut in half from $750 to $375 an hour. Fire Damages Toronto Willow TORONTO—A fire was discovered recently in the Willow, a 992-seat suburban theatre, operated by the Aliens, but there was no interruption to performances due to quirk work by staff employes. Attracted by smoke in the empty house, Manager Lawrence Allen, projectionist Dale McCoy and Arthur Dupuis ran to the stage where they found the drapes aflame. HANDY

. . . The WINNIPEG nn unusual tie-in ad on Winnipeg's theatre pages was worded as follows: "See . . . authentic scenes filmed on the Dunlop rubber plantations in the picture, 'Outpost in Malaya,' starring Claudette Colbert and Jack Harry Hurwitz, who recently was elected president of the Winnipeg area branch of the Canadian Picture Pioneers. Hawkins, now playing at the Odeon Theatre" ad, paid for entirely by the Dunlop people, w'as placed as near as possible to the regular Odeon ad. Two thousand showgoers got into the act New Year's night when smoke seeping into the Capitol from a fire in an adjoining restaurant forced evacuation of the theatre. There was no panic as the fire department requested the theatre to be evacuated shortly after the blaze was discovered in Allan's grill on Donald street. The holiday crowd was outside by 9:40 p. m., about seven minutes after the alarm. Many stood around in the balmy air and watched the firemen fight the four-hour blaze. Fire officials estimated the total loss around $11,000. most of it to the Odeon-National Split Official on Monday Toronto — National Theatre Services, headed by Sam Fingold, and Odeon Theatres officially parted company Monday (5) when the partnership agreement, effected in 1946, was terminated so that eight theatres in Ontario became the sole property of Fingold and a similar number became Odeon operations. The occasion was marked by a sparkling party a few days previously at the country home in York iVIills of President Fingold. Among: the many guests were three Odeon executives. President L. M. Brockington, General Manager Dave Griesdorf and E. G. Forsyth, assistant general manager. Fred Leavens, manager of the Ottawa Elmdale and eastern Ontario supervisor for National, attended a conference at the head office here. Ralph Dale and Harvey Fingold are expected in Ottawa shortly for a district meeting for announcements and an outline of policy. building, owned by Famous Players Corp. The theatre did not reopen until the following evening, when business was heavy liecause all patrons who left by the regular exits were given new tickets while those who left by the emergency exits were invited to turn in their stubs for another visit to the show. The smoke was so thick in the auditorium that the patrons could not see the picture on the screen. Interesting promotional exploitation for the Bowery Boys picture, "No Holds Barred," was engineered by resourceful Bijou Manager Ernie Diamond by presenting nightly on the stage two of Winnipeg's outstanding heavyweight wrestlers, Harold Nelson and Al "Crusher" Romberg, demonstrating famous wrestling holds. "Crusher" and Harvey Romberg of Theatre Poster Service are brothers. Manager Diamond also offers every Monday evening, a Country Store night with a large variety of prizes and a $10 food hamper as the main prize ... In his film review in the Tribune, I Like the Movies, Ben Metcalfe writes that after seeing Warner Bros. "The Crimson Pirate" at the Met he cannot see how even the most brash producer could ever film another full colored pirate picture after seeing Burt Lancaster, "who, truly handsome, truly acrobatic land not a bad actor at all), sends that other gallant, Errol Flynn, scurrying for the beach." Something that medium-sized and small exhibitors have been wishing for will now be provided for the first time in western Canada. A 100-lb. sack of popping corn has always been too much for the small exhibitor cramped for storage faculties or who doesn't use too much at a time and therefore worries about the freshness of the corn in the bottom half of the sack. Now Bernie Penny announces that Service Confections will can-y a special 50-pound sack of popping corn which will be easier to handle, store, and have less chance of deterioration. Canadian Film Bookings In 1951 Reach Record OTTAWA—A delayed Canadian government report on the film industry has revealed that distributing companies derived a revenue totaling a new high of $29,225,867 from film bookings in 1951 of which $27,331,759 came from rentals of 35mm product The previous year's revenue for the film exchanges totaled $26,800,789. The 1951 figures covered operations of 23 film distributors. A decline of three from the preceding year. Old Lonsdale for Sale VANCOUVER—The old Lonsdale Theatre at 15th and Lonsdale in North Vancouver, closed for many years, is for sale. The Odeon circuit, which owns the property, is understood to be specifying, that the buyer not build or operate a theatre on the property. Odeon operates the 756-seat Odeon, a block from the Londsale and two other theatres are being constructed in the district, which is one of the fastest growing towns in British Columbia. All Night New Year Show TORONTO—The downtown Rio ran all night to bring in the New Year with a program of one feature, "Up Front," and ten cartoons and comedy shorts. TORONTO \X7hile Joan Bennett was starring in "Bell, Book and Candle" on the stage of the Royal Alexander here, her husband Walter Wanger, Hollywood producer, called on a number of Toronto film executives and attended the house party of which Sam Fingold was host. Prominent among the guests were Harvey Harnick and C. J. Appel of the Canadian Motion Picture Distributors Ass'n; Geoi-ge Altman and Raoul Auerbach of 20th Century Theatres; Pete Myers, 20th-Fox: F. L. Vaughan, Canadian Monogram: Ray Lewis, Hye Bo.ssin and Odeon's Brockington, Griesdorf and Forsyth. Nat Taylor, president and managing director of 20th Century Theatres, has gone to Florida for winter stay . . . H. W. and Harold a Braden of United Amusement Co., Hamil- ton, have reopened the Strand, one of their four theatres, after it was closed for modernization. The screams of Eva Fishman, cashier at Loew's Uptown, plus the assistance of bystander, Charles Grennell, prevented a daylight holdup when there was plenty of ca.sh in the booth. Two armed men demanded the money but Mrs. Fishman's yells brought Grennell who knocked down one of the yeggs, breaking the crook's ankle. The other robber fled . . . The territory of Steve McManus, Odeon supervisor at Hamilton, has been extended to include Brampton where the Rank circuit has two theatres, the Odeon and Roxy, and a drive-in which will reopen in the spring. Regarding the current shakeup in the comparatively new television organization of the Canadian Broadcasting Corp., one newspaper comment was that "the CBC will have to come off its cultural horse and get back to entertainment. It's a case of CBC setting the sights too high and they are trying to rectify the error." The CBC cut its rates in half and has signed with three U.S. networks for important shows. Cooper Tribute to Author VANCOUVER—Before he left here to return to Hollywood, Gary Cooper paid a tribute to author, fi.sherman and hunter Ernest Hemingway, terming him one of the best shots he had ever known. Cooper spent six weeks in British Columbia resting, seeing the scenery and wild life and doing a bit of bird shooting. Cooper said Hemingway is as effective on the business end of a Winchester as he is on the business end of a typewriter. SPECIAL TRAILERS SPEED! QUALITY! SHOWMANSHIP! rr BE BEAT! 467 SPAOIKt tVE.TOIIOIITO. ONT. Popcorn suppliers to Canada's leading independent theatres from coost-to-coast. YORK CONFECTIONS LTD. 277 Victoria Street Toronto 2, Ontario BOXOrnCE :: January 10, 1953 93