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. . Another . . Over . 'i^oUcfu/wtd ^e^i/wt By IVAN SPEAR Holly-wood Entertainers Back From Worldwide GI Tour Back in the southland's sunshine—happy to be here but proud to have brought Uncle Sam's troops and hospitalized veterans a mite of Christmas-New Year's cheer—are almost all of the 47 volunteers and 17 musicians who spent the holidays in Korea, Japan, the Caribbean, Alaska and the Greenland-Newfoundland sector. The overseas project, the largest yet organized by the Hollywood Coordinating Committee in cooperation with the Department of Defense, USO-Camp Shows and army special services, found the entertainars covering approximately 65,000 miles to present 197 shows, visiting 136 bases, camps and nearfront-line positions, including 36 hospitals. They played to GI audiences totaling more than 162,000. That their efforts did not go unappreciated was manifested in a tribute from Gen. Mark W. Clark, who declared: "We shall never forget your willingness to fore-go your own holiday time to share the discomforts and dangers of the combat zone with our troops, and we hope that you have in some measure found your reward in the faces and reactions of the men you entertained." Meantime the HCC and the studio publicity directors committee were completing plans for industry participation in the entertainment program for the presidential inauguration ceremonies, which begin Sunday il8i. George Murphy, HCC president who is in charge of the arrangements, is already in Washington, D. C, where film luminaries will participate in a concert, festival and the inaugural ball. So far recruited are Edgar Bergen, Hoagy Carmichael, Irene EHmne, Allan Jones, Jeanette MacDonald, Adolphe Menjou, Walter Pidgeon, John Wayne and Esther Williams. Columbia Film to Depict History of Slapstick "Slapstick," a combination live-action and cartoon feature depicting the history of American slapstick comedy, is being planned as a forthcoming joint effort by Columbia and United Pioductions of America, creators of the "Gerald McBoing Boing" cartoons and other projects. An original idea by Jerry Wald, Columbia vice-president and executive producer, the venture will be worked out in detail in discussions between him and Stephen Bosustow, UPA president. The title has been placed on the studio's 1953-54 schedule. Second Cinerama Production To Get Under Way Soon Shifting into high gear in its plans for the production of features designed for projection via the Cinerama system, which simulates three dimensions, the new company's picturemaking branch expects to set a starting date and select a property within the next six weeks. Such was the word from Merian C. Cooper, vice-president and production chief. while at the same time it was disclosed that Robert L. Bendick, a company vice-president who, with Cooper, produced the demonstration subject, "This Is Cinerama," has inked a contract calling for his .services as a producer and director. Bendick has checked in from New York and will henceforth headquarter here. At one time associated with CBS-TV, he was a combat cameraman during the war, and joined Cinerama at the time of its formation in 1951. Story Purchases Decrease To Three During Week A bit on the slim side was the aggregate of story properties acquired for production, only three sales being recorded during the period. The newly formed independent, Abtcon Pictures—headed by Herman Cohen—purchased "The Flaming Stallion," an adventure novel by Johnston McCulley, to .serve as the company's initial production venture, rolling in March . . . Also in the independent category was the acquisition by actor John Payne of Wade Miller's mystery novel, "A Time to Kill." Payne plans to produce and star in it, and has set Phil Karlson as the megaphonist. Releasing arrangements have not been completed as yet ... To CoUmibia went "The Big Heat." a Saturday Evening Post serial by William P. McGivern, dealing with graft and corruption in public office by today's public enemies. It has been assigned to Robert Arthur to produce, with Sydney Boehm to write the screenplay. Vistascope Camera Process Now Available to TV Paramount and Sol Lesser, joint owners of the Vistascope process, are making the device available to television for live-action programs, it was disclo.'ied by Barney Balaban, Paramount president, during his stay here to Studios to Aid in Making Anti-Tax Short Subject utilization of the medium it knows best — motion pictures— is being undertaken by the film industry as the latest barrage in its continuing fight for removal or reduction of the federal-imposed 20 per cent tax on theatre tickets. All major studios will cooperate in the making of a .short subject based on material supplied by Col. H. A. Cole, R. J. O'Donnell and Paul Short, which upon completion will be screened for members of the House Ways and Means Committee in Washington, D. C. Tlie briefie will be produced by Herman Hoffman, executive assistant to MGM's Dore Schary, and will be lensed on the MGM lot. The story line is described as being a factual presentation of the hardships which theatres throughout the U.S. are undergoing because of the tax bite. WOODY WOOS BLOOD—Walter I,antz (left), producer of the Woody Woodpecker cartoons, is glimpsed here chatting in Washington, D. C, with E. Roland Harriman (right), president of the .American Rrd Cross, and Harriman's aide, Ramone S. Eaton. Lantz flew to the nation's capital to discuss plans whereby Woody will star in a minuto-and-a-half short subject appealing for blood donors. The veteran cartoon-maker is donating the celluloid to the Red Cross, and will make the short in Technicolor for theatre showings and in black-and-white for television. It's the first time, incidentally, that Universal-International, which releases the Lantz cartoons, has permitted Woody to appear on television. attend the 80th birthday celebration for Adolph Zukor. The first Vistascope units for TV have been delivered in New York, and will be made available to all video stations and networks. Paramount and Les.ser indicated the first prospective customers are NBC, CBS and DuMont. The gadget a method of accomplishing and completing composite mattetype photography in the camera at the time of actual shooting, and can be used in conjunction with both motion picture and television cameras. It is applicable to both blackand-white and color. MGM Signs Jack Aldrich To Direct 'Big Leaguer' . Recruited from the ranks of television, jack Aldrich was inked by MGM to direct "The Big Leaguer" megging a.ssignment was that of Douglas Sirk to pilot U-I's "Back to God's Country" . at Columbia. Producer Sam Katzman booked Richard Bare to direct "Prisoners of the Casbah" . . Producer-Director Alfred Hitchcock inked the British playwright, William Archibald, to develop "The Bramble Bush" as an upcoming film project . . . Among the writers: RKO Radio pacted William Bowers to pen "Arizona Outpost" and Jeff Bailey to script "The Son of Sinbad," while 20th Century-Fox signed Leonard Pi-askins and Barney Slater to team on "Be Pi-epared." At Allied Artists, Francis Swann went to work on the .screenplay of "Hajji Baba, " and Edward Bernds and Elwood Ullman are collaborating on "Loose in London." a new Bowery Boys comedy. Joining the Columbia writing staff was Anatole De Grunwald. British author, who will -script the Edison Marshall novel, "The Infinite Woman." 22 BOXOFHCE January 17, 1953

— '.' . . . " inlilllfinllr otillii di|l»|' . . , . ."luilitr". . — In the Newsreels F Movietone News, No. 5: Churchill sees Eisenhower, visits birthplace of mother; election of Ike made official; French advance in Indo-China; Sherlock Holmes is back again; sports— Australio wins the Davis cup; Lloyd Mcngrum wins L. A. open; amateur slugger seeks ring glory. News of the Day, No. 239: Churchill sees President Truman after talks ^ith Ike; Congress says Ike IS in; portoble iron lung; Belfast air crash; monkeys enter cocoanut business; United Europe rally; new f nter sport; Golden Gloves thriller. | Poromount News, No. 42: Mr. Starmaker—Adolph Zukor honored; Churchill's days in U.S.; ski-joring in the Alps; polar bears warm up; basketball classic Notre Dame and New York university. Universal News, No. 429: Indo-ChJna—French drive Reds from 50 villages; United Europe— move gains in I CTJS.^.,- '' three western countries; Japan—planes and tanks; ^ poho kids; floods and snow in France; Golden Gloves §' *"' prelrminanes, Warner Pathc News, No. 44: Churchill's visit; the fight to conquer Everest; polio poster girl visits President Truman; fashions for evening from Madrid, Spoin; Georgeous George goes Hawaiian; "The Jazz Singer" premiere in Hollywood; Golden Gloves. Movietone News, No. 6: Eisenhower holds full meeting of his new cabinet; Churchill takes a rest in the sun; storm hits the east; Attlee meets Nehru in India; Ace Jabra goes bock to Korea; Ike and brother open Heart drive; Korea Reds hit by rocket guns; ski -bob racers ride the bumps; ice jumpers soar over barrels. News of the Day, No. 240: ROKs win Sniper Ridge in sub-zero battle; Nelson and Ike aid Heart fund; first meeting of Ike and his official family; new speed record in guided missile; Aussie net star; new ski sport; barrel jumping. Paramount News, No. 43: Koreo—ROK troops in valiant stand; spotlight on Eisenhower—at Heart fund rally, greeting son, first meeting with cabinet; Truman receives gift from outgoing cabinet; Miomi thistle class regatta; New York—pro tennis; Golden Gloves boxing. Universal News, No. 430: Ike and his cobinet; Truman and his cabinet; ROKs and rockets blast Reds; guided missiles; Heart drive; pro tennis; barrel jumping. Warner Pathe News, No. 45: Guided missiles; President Truman meets with his cabinet; Eisenhower meets with his cabinet; Ike's son home for the inaugural; Ike end brother at Heart fund dinner; Korea—ROKs hit Reds in sub-zero cold; Prime Minister Churchill in Jamoica; New York—Falls galore mark barrel jumping match; pro tennis big four in New York. American Newsreel, No. 549: Lois Towles, young concert pianist, comes home after triumphant tour of Europe; Charles Vatterot, St. Louis builder, is winner of James J. Hoey a word; Brooklyn subwoy porter points picture of Bishop Sheen; chittlins enter frozen food market in New York; new police boat named for Harold Randolph, heroic policeman; the Col vert, swank hotel, opens in Miami. Telenews Digest, No. 3A: Rocket launchers—artillery show at front; French heroes return—Korean vets decorated; courtesy rewarded— Itolian cop receives gifts; stormy weather—snow and ice in eost; New York— Ike's son home for inauguration; India Dr. Bunche attends Gandhi seminar; Scotland—royalty attends wedding; barrel jumping contest. Telenews Digest, No. 2B: Army maneuvers—tonk rotation plan started; Windsor ball aids chanty; Mayer named F^rench premier; Denmark mourns death of queen; French gain in ^ndo-China; record snow covers Europe. Five Managers Win Prizes In 'Caribbean' Contest NEW YORK—Prizes have been awarded to five theatre managers in the $1,000 exploitation contest for "Caribbean," Pine Thomas picture starring John Payne, Arlene Dahl and Sir Cedric Hardwlcke. The winners, who won $200 savings bonds, were; Newspaper campaign—R, A. Langston, Florida Theatre, Jacksonville; window display—Gene Pleschette. Paramount, Brooklyn; lobby display—F. H. Stiles, Uptown. Richland, Wash.; theatre front—Philip A. Lentz, Palace, Jacksonville promotion — John Langford, Strand. Ogdensburg, N. Y. Special praise was given the over-all effort of Gene Pleschette, manager of the Paramount, Brooklyn. Judges were: Walter Brooks, Motion Picture Herald; Chester Friedman, BOXOFFICE, and Frank P. McCord, director of research, marketing and promotion for the Cecil & Presbrey Advertising Agency. h A FACTUAL STATEMEM7,.. 1 And «e Quoti . . DwWar .>«" . 1*1 Our attention has been directed to i belid (hjl we deliberjtel} lailed to advertise . . mr GEHJflY for AduHs Only! h m spMon and in th« opinion of quali^ed otheis, out advcrtislfli clearly and dermilely indicated that . . RUBY GEHTRY Is AOOLT [nteftainmenl Furlhtnnori the Free Presi. Times and Ke«s motion pic ture critics also clearly stated m their reviews that not only the slor) baclitround but very definitely that the picturi wai stntable lor JACK adults only. TMblfM nwttf«T, J«K I, IV] r.iiTJse rr;u::s-.-;-.:x';- Rutr Cntri hn Itin KCbimid uMn mdi u i lUlion pkhnl "Supttt. inntOt' . " UiU[lrrtultT Uit\eft6" . . "pewirlul. trillunl' . " f uilliatlT tttculitf atth i pirlict cnl"! Intr Ctntri li lot iiTuIti' BUT whil ii id idull7 ll H II n* •' It I itJti of mtflUlitT Hs«itiii>ti|"IIUSTCEMTR'r" .. lUfn.] Imnitirloflli ChiinonHiilon -— USES CRITICISM TO SPARK AD COPY When the ad campaign for "Ruby Gentry" at the Fox Theatre, Detroit, date was criticized by some patrons as not having identified the film as adult entertainment, David Idzal. managing director, took an unusual ad to state his case. The 3-column by 9-inch-advertisement broke in all dailies on opening day of the second week not only to declare that the advertising had called it an adult film, but to reproduce the reviews in Detroit's three papers each of which specifically mentioned that it was adult entertainment. The ad created much attention in the trade and with filmgoers. MGM-Quality Bakers Deal Continued Third Year NEW YORK—The MGM arrangement with Quality Bakers of America is to be continued for the third year starting in April, says Howard Dietz, vice-president of advertising, publicity and exploitation. The company's stars and pictures get widespread publicity on billboards, in newspapers, on bread wrappers and labels and in special cutouts for store di.splays. The first of the new series will be on June Allyson in "Battle Circus," to be relea.sed April 3; in July Esther Williams will be featured in "Dangerous When Wet." Beverly in Regional Deals NEW YORK—Herbert Bregstein and Oliver A. Unger, heads of Beverly Pictures, Inc., have closed 11 territorial franchise deals for distribution of 16 rerelease features formerly held by Film Classics. The deals are; New- England—Regal Pictures; New York and New Jersey—Union Films; Pennsylvania—Leonard Mintz; Pittsburgh and Ohio—Crown Pictures; Cleveland—Imperial Pictures; Washington, D. C.—Samuel Wheeler; Atlanta, Charlotte, Memphis and New Orleans—Kay Exchanges; Dallas and Oklahoma City—Tower Pictures; Detroit, Chicago, Milwaukee and Indianapolis —Albert Dezel, Inc.; Cincinnati—Edward Salzberg. Field Leaders Named For Brotherhood Week NEW YORK—Regional exhibitor chairmen for the industry's participation in the 25th anniversary Brotherhood week, Februai-y 15-22, of the National Conference of Christians and Jews have been named by Sol A. Schwartz, national chairman. Walter Reade jr. is the national exhibitor chairman. EXHIBITOR CHAIRMEN LIST The regional chairmen will be: Albany—Charles Smokwitz and Horry Lamont; Atlanta—Boyd Fry; Boston— Ben Domingo; Buffolo Arthur Krolick; Charlotte— H. D. Hearn; Chicago John Balabon; Cincinnati—Rube Shor and Jerome Shinbach; Cleveland—Fronk Murphy and Max Mink; Dollos—Julius Gordon and James O. Cherry; Denver Hell Baetz and William Hastings; Des Moines—Myron Blank; Detroit—Jack Sharkey; Indianapolis—Howard Rutherford; Jacksonville—Leon Netter; Kansas City Howard Burkhardt and Elmer C. Rhoden; Los Angeles —W. O. Srere ond M. A. Anderson; Memphis—Jack Kotz. Milwaukee— Harold J. fitzgerold and A. D. Kvool; Mir>neapolis— Harold Fields, Ed Rubin and Horry Weiss; New Haven— Harry Show and H. Feinstein; New Jersey—Fronk Domis; New Orleans—Henry Plitt; New York—Sam Rinzler, Spyros Skouros jr. and Michael Edelstein; Oklohoma City—Morns Loewenstein; Omaha—Robert Livingston and Lorry Koplone; Philodelphio — William Goldmon; Pittsburgh — Bert Stearn and Moe Silver; Portland—Jack Motlock; St. Louis— Horry Arthur jr. and Russ Bovim; Solt Lake City—Roy Hendrey; San Francisco—Joseph Blumenfeld ond Mark Ailing; Seattle—Fronk L. Newmon; Tampa— Herman Silvermon; Washington— A. Jul ion Brylowski and Orville Crouch. DISTRIBUTION HEADS NAMED Distribution chairmen named by Ben Kalmenson, national chairman of the distribution committee, will be: Albony—Jock Goldberg; Atlanta—W. Gordon Bradley; Boston—J. M. Connolly; Buffalo—Manuel A. Brown; Chorlotte— J. W. Greenleaf; Chicago—William J. Devaney; Cincinnati—Edwin M. Booth; Cleveland Horry S. Buxbaum; Dallas—Mark Sheridan jr.; Denver—Marvin Goldfarb; Des Moines—Donald R. Hicks; Detroit—Joe Boringhous; Indianopolis—Claude W. Mc- Kean; Jocksonville— Poul Horgette. Also: Konsos City—Tom Baldwin; Los Angeles— A. Swerdlow; Memphis— Louis C. Ingrom; Milwaukee Lou Elmon; Minneapolis—J, T. McBride; New hloven Jules Livingston; New Orleans—Luke Conner; New York— Phil Hodges; Oklahoma City—R. B. Willioms; Omaha— D. V. McLucos; Philodelphio—Joseph G. Leon; Pittsburgh—Al Levy; Portland— J. R. Beale; St. Louis— C. C. Hill; Salt Lake City—C. R. Wode; San Froncisco—Jock M. Erickson; Seottle— Paul McElhinney; Washington— Pete R. DeFozio. Regional publicity men named by Si Seadler, national chairman, are: Albany—Jerry Atkin; Atlanta—Robert Moscow; Boston— Poul Levi, Jomes King; Buffolo— Ed Meade; Chorlotte— Everett Olsen; Chicago—Williom Hollander, Ansel Winston; Cincinnoti—Joseph Alexander; Cleveland—Ted Barker; Dollos—Frank Starz; Denver —William Hostings; Des Moines—A. Don Allen, Jerry Bloedow; Detroit—Mrs. Alice N. Gorham; Indianapolis— Dole McFarlond; Jacksonville—Howord Pettengill; Konsos City—Senn Lawler, Lowrence L ehrtion; Los Angeles—Thornton Sargent, Ed Meek; Memphis Richard Light man; Milwoukee— Hortense Erunner; Minneapolis—Robert Whelon; New Haven—Lou Brown; New Jersey—Word Forrer; New Orleans Mourie Borr, Ross McCauslond; New York City John A. Cossidy; Oklahoma City—Roger Rice; Omaho —William Miskell, Lorry Koplone; Philadelphia Everett Callow; Pittsburgh—William Elder; Portland Keith Petzhold; St. Louis— Bob Johnson; Salt Lake City—Helen Gorrity; Son Francisco—Fay Reeder, William Bloke; Seattle—Willard Coghion; Washington Jock Foxe, Jerry Baker. Harold Rodner Fund Check For Laboratory $27,500 NEW YORK—A. Montague, president of the Will Rogers Memorial hospital, has received a check for $27,500 representing over 400 individual donations for the Harold Rodner Research Section to be established at the hospital at Saranac Lake. Rodner, former executive at Warner Bros., devoted many years of his life to keeping the hospital functioning, and one of his cherished hopes was for the establishment of a modern laboratory there. BOXOFHCE :: January 17, 1953 23