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— — Stratford), — — — — 2 — — Business for Holiday Pictures Down, But 'Sheba, 'Earnest' Still Big NEW YORK— Allhough several bis holiday pictures, including "Come Back, Little Sheba," in its third strong week at the Victoria, "The Importance of Being Earnest," in its third big week at the Baronet, and "Forbidden Games," which received a boost by being chosen best foreign film of the year, held up exceptionally well, many of the others had the expected slump following the resumption of school. Icy weekend weather also had its effect on the boxoffice. In addition to the three named, "Hans Christian Andersen" remained strong in its seventh weeks at both the Criterion and the Paris and "My Cousin Rachel" and "Ruby Gentry" were good in their third weeks at the Rivoli and Mayfair. respectively. Million Dollar Mermaid," in its sixth week at the Radio City Music Hall, and "April in Paris" and "Against All Flags," in their third weeks at the Paramount and Capitol, respectively, did well enough in the last stanzas of their holiday programs. The Music Hall took in a total of between $975,000 and $1,000,000 during the six- week run of "Mermaid." "This Is Cinerama" continued at capacity in its 15th w'eek of reserved seats at the Broadway and "The Piomoter," in its 11th week at the Fine Arts, and "Leonardo da Vinci," in its eighth week at the Guild, held up well. The Palace closed its film and vaudeville program Wednesday (14) in preparation for Danny Kaye and his stage revue, which will open Sunday (18). The Capitol also went back to straight film policy. In addition to "The Bad and the Beautiful" at the Music Hall, "Androcles and the Lion" at the Capitol and "The Jazz Singer" at the Paramount, "Girls in the Night" and "Face to Face," as well as three foreign pictures opened during the week. (Average is 100) Astor Limelight (UA). continuous, ]2th wk 110 Baronet The Itmportonce of Being Earnest (U-l), 3rd wk 130 Beekman Castle in the Air i 2nd wk. 100 Bi|Ou The Little World ot Don Camilla (IFE), opened January 13. BREAKING B.O. RECORDS p ic All New! In Gorgeous Color! -^ g LIU StCYR i Broadway This Is Cinerama (Cinerama), reserved seats, 15th wk 145 Capitol Agoinst All Flogs (U-t), plus stage show, 3rd wk 125 Cinema Verdi The Man With the Grey Glove (IFE), 2nd wk 100 Criterion Hons Christian Andersen (RKO), 7th wk 135 Fine Arts The Promoter lU-l). 11 th wk 115 55th St. Skipper Next to God (Doll), opened January 1 Globe Eight Iron Men (Col), 2nd wk 110 Guild Leonardo do Vinci (Picturo), 8th wk 105 Little Carnegie Forbidden Gomes (Times), 5th wk 135 Loews State Blockbeard, the Pirote (RKO), 3rd wk 110 Maytair—Ruby Gentry (20th-Fox), 3rd wk 115 Nrmadie No Time For Flowers (RKO), 3rd wk...I05 Palace Redheod from Wyoming (U-l), plus vaudeville 110 Paramount April in Poris (WB), plus stage show, 3rd wk 115 Paris Hans Christian Andersen (RKO), 7th wk...l30 Radio City Music Hall Million Dollar Mermoid (MGM), plus stage show, 6th wk 105 Rivoli My Cousin Rachel (20th-Fox), 3rd wk 115 Roxy Stars and Stripes Forever (20th-Fox), plus ice stage show, 3rd wk 110 Sutton The Member of the Wedding (Col), 2nd wk 110 Trans-Lux 52nd Street O. Henry's Full House (20th-Fox), 13th wk 100 Trans-Lux 60th Street Limelight (UA), reserved seats, 1 2th wk 95 Victoria Come Bock, Little Sheba (Para), 3rd wk.. 175 World Two Cents Worth of Hope (Times), 4th wk 110 'Anna' Enjoys Top Gross At Buffalo Center BUFFALO — "Anna," the new Americandubbed Italian film at the Center, was the bright spot along the main stem this week, rolling up the best gross in many moons. It was held a second week. On the other hand "Limelight" failed to attract business at the Century and there were many protests received over the showing of the Chaplin film. "Stars and Stripes Forever" went over okay at the Paramount, but "Happy Time" did not hold up at tlie Lafayette. "Million Dollar Mermaid" did a fair second week. Buffalo Million Dollar Mermaid (MGM), 2nd wk.. 95 Center Anno (IFE) 140 Cinema The Promoter (U-l), 3rd wk 90 Century Limelight (UA) 85 Lafayette The Happy Time (Col) 85 Paramount Stars and Stripes Forever (20th-Fox) . 1 1 Teck The Clown (MGM), 3rd wk 90 Baltimore Weather Nullifies New Year Gains BALTIMORE—A week Of snow, rain, sleet and freezing weather took its toll at the boxoffice. After an auspicious New Year week beginning, the weather-caused slump nullified the gain. Century The Prisoner of Zenda (MGM), 2nd wk..101 New My Cousin Rachel (20th-,'=ox) 105 Town Above ond Beyond (MGM), 2nd wk 105 Keith's Road to Boli (Para), 3rd wk 102 Mayfair Thunderbirds (Rep) 94 Stanley April in Paris (WB), 2nd wk 98 Ployhousc The Promoter (U-l), 2nd wk 100 Little The Four Poster (Col), 2nd wk 92 "April in Paris' Doubles Average At Pittsburgh Warner PITTSBURGH— "April in Paris" doubled average at the Warner and continued on view. The Stanley had a 190 average on the bai-ometer with a stage show and pictui-e. "The Clown" was a hit in Loew's Penn and was moved over to the Ritz. Fulton Lure of the Wilderness (20th-Fox) 90 Harris Penn The I Don't The Clown Core (MGM) 80 120 Girl (20fh-Fox) Stanley Hour of 13 (MGM), plus stage show.. 190 Worner April in Poris (WB) 200 HONOKS KOK .MOM — The Kev. Dr. Daniel .\. INiling: Heft), editor of the Christian Herald, presents Howard Dietz, MGM vice-president and director of advertising, publicity and exploitation, a special bound volume of facsimiles of all the awards given MOM in ISa'i, plus a special citation for "Quo Vadis," selected as the best picture of the year by the readers of the publication. Low Tariffs, Foreign Aid Needed, Johnston States HONOLULU—Tariffs cannot be raised and foreign aid cut off by the United States without causing an economic upheaval that would crack the economic structure of the whole free world, Eric Johnston, president of the Motion Picture'n of America, told the Chamber of Commerce here Thur.sday (8). "We must buy more abroad and we must invest more abroad," Johnston asserted. "To encourage more trade we must reduce our tariffs. We must make it possible for the free nations to sell us more goods to earn the dollars they need to buy from us. "The size of the increased imports that we would need to take from many countries would be relatively small compared to the vast all-around benefits that would ensue." Einfeld Is Toastmaster At Gehring Dinner NEW YORK—Charles Einfeld, vice-president in charge of publicity, advertising and exploitation of 20th Century-Fox, was toastmaster Thursday (15) at a testimonial dinner given for William Gehring, executive assistant general sales manager, at Toots Shor's. He was pinch-hitting for Al Lichtman. director of distribution, who was ill. Tributes were paid to Gehring. Tlie party was the climax of "Bill Gehring week." About 200 industry representatives attended. Spyros P. Skouras, president, made the principal address and Msgi-. Patrick J. Masterson gave the invocation. Two New Vice-Presidents Elected by Westrex Corp. NEW YORK— H. B. Allinsmith, former managing director of Western Electric Co., Ltd., London, has been elected a dii-ector and vice-president of Westrex Corp.. New York, effective March 1. He will take over the duties of D. C. Collins, vice-president, who will retire February 28. R. E. Warn, manager of Westrex Corp's Hollywood division, also has been elected a vice-president, effective March 1. Warn also is president of Sound Services, Inc., Hollywood. BOXOFnCE January 17, 1953

. . Harry . . Max . . . . David 'Jazz Singer' Draws Big at NY Opening NEW YORK—Industry and six ml figures and civic leaders turned out in iLirue numbers for the benefit premiere of "The Jazz Singer" (WB) at the Paramount Theatre Tuesday (13). A check for more than $50,000 for the National Foundation for Infantile Paralysis fund was turned over to Earl Wilson, chairman of the committee in charge of the affair, by Robert M. Weitman, vice-president of United Paiamount Theatres. An elaborate campaign was .staged, helped by electric signs in the Times Square area. One of these was the NBC spectacular on 42nd street west of Broadway with letters 15 feet high. Twelve daily spot announcements were used for four weeks in advance on WJZ-TV, which also used material on the premiere over its six daily participation shows. As a result, crowds began to gather more than an hour before the scheduled opening at 8:30. Tickets were sold in all the Bond clothing stores in advance. Dennis James and Maggi McNeills interviewed guests as they arrived for WJZ-TV. James did straight interviews and Miss McNeills reported on fa.shions worn by celebrities. Five violinists were stationed in the lobby, and there was -special organ music in the auditorium. Jane Pickens sang the national anthem and Carmen Cavallaro put on a musical program. Danny Thomas and Peggy Lee, co-stars of the film, staged a 15-minute program of special material. Many Industry Executives Attend O'Hara Funeral WASHINGTON—Many members of the industry were pre.sent Tuesday (13) when a requiem mass was celebrated at St. Ann's Roman Catholic church for Joyce O'Hara, executive vice-president of the Motion Picture Ass'n of America, who died suddenly the previous F^-iday of a heart attack. Interment followed in Arlington cemetery. Industry executives from New York included Nicholas M. Schenck. Spyros P. Skouras. Ned E. Depinet. Theodore R. Black. John J. O'Connor and J. William Piper. From the New York office of MPAA were Ralph D. Hetzel jr.. FYed W. DuVall, Sidney Schreiber, Irving Maas, Manning Clagett, Dorothea Lutjens and Harold Burt. Among the local film men were John Horton. Univer.sal-International: Ben Caplon. Columbia: Robert Denton. Paramount, and Arthur Levy, United Artists. The National Press club post of the American Legion, of _which O'Hara was a past commander, was represented by Joseph Davidson, Richard S. Jones, Earl Godwin and H. R. Baukhage. Rev. Max Jordan, former newspaperman and a close friend of O'Hara, celebrated the mass. Mrs. Maurice Seidlitz Dies NEW YORK—Mi-s. Dorothy Seidlitz, wife of Maurice Seidlitz, district manager for Loew's Theatres, died Monday morning il2> after a long iUness. In addition to her husband she is survived by her son Richard and one sister. Funeral services were held Wednesday morning at the Riverside chapel, Amsterdam avenue and 76th street. The family lives at 1750 Grand Concourse, the Bronx. BROAD\NAy T loyd Lind, supervisor of exchanges lor Allied Artists, planed to Hollywood January 12 for studio conferences with Steve Broidy, president, and other company heads . . . Barney Balaban, Paramount Pictures president; A. W. Schwalberg, president of Paramount Film Distributing Corp., and E. K. "Ted" O'Shea returned Monday (12 1 from Hollywood where they attended the 80th birthday dinner given to Adolph Zukor . Jerry Pickman, Paramount vice-president in charge of publicity, advertising and exi)loitation, returned from Hollywood after studio conferences. . . Cornel Leo F. Samuels, sales manager for Walt Disney, and Walter Branson, a.ssistant general sales manager for RKO, left for Hollywood to set west coast dates for "Peter Pan" in February jects sales . . . Sid manager for Kramer, RKO. got short sub- back from a visit to the Toronto exchange . Wilde, who will make "Saadia," in French Morocco for MGM, sailed for Europe with his wife Jean Wallace and their two children. Rita Gam, who also will appeal" in the picture, got back from England January 12 for a two-week stay before heading for French Morocco. . . . Col. Ian Seymour Mayer, Far Eastern supervisor for Loew's International, left by plane for London, Paris and the Far East Anderson, chairman of Piccadilly Theatres, Ltd., and his wife arrived from London on the Franconia . Kurnitz, who wrote the screenplay for "Melba." which S. P. Eagle produced in London for United Artists, is here from Europe to discuss plans for dramatizing his novel, "The Reclining Figure." . . . B. Bernard Kreisler, Murray Silverstone, president of 20th Century-Fox International, left for a three-week trip to England president of International Film Associates, got back from a trip to San Juan, Puerto Rico and St. Thomas . Thorpe, managing director of Columbia Pictures in England, and Lacy Kastner, managing director of the company in continental Europe, flew in on the AWARD TO PRODUCER — Spyros P. Skouras, 20th Century-Fox president, presents unique award to Sol Hurok at dinner in the Waldorf-Astoria, the proceeds of which went to the American Fund for Israel Institutions. Hurok's life is the basis of the Technicolor musical, "Tonight We Sing." Another award presented at the same time was a silver Bible and a copper plate mounted with the shields of the 12 tribes of Israel. BOAC Monarch January 12. With them came Alan Tucker and R. Sardow, publicity directors Margaret Ettinger got in from the . . . coast Friday il6i to headquarter at the New York offices of her publicity firm for six weeks. Robert Taylor, MGM star whose "Above and Beyond" will open at the Mayfair January 29. arrived from Dayton, accompanied by press representa- Emery Austin, division field tive. . . . Charles M. Reagan, MGM general sales manager, accompanied by Edward M. Saunders, his a.ssistant, and John P. Byrne, eastern sales manager, left by plane for Chicago and the three-day meeting of company sales managers Max E. Youngstein, vice- . president of United Artists, flew to Hollywood for meetings with independent producers. He went to New Orleans January 12 to address the convention of Allied Theatre Owners of the Gulf States . . . Jerome M. Evans, Universal home office exploitation repre.sentative, left for Florida for a powwow- with the Seminole Indians for the new picture, "Seminole" Golding. advertising-publicity director for Samuel Goldwyn. and Leon Brandt, exploitation manager for RKO, went to Chicago to set plans for the opening of "Hans Christian Andersen" at the Oriental Theatre February 11. Bob Fosse, who will appear in MGM's "The Big Leaguer." went back to Hollywood after a three-week vacation in New York . Stewart, who appears in . . Elaine MGM's "The Bad and the Beautiful." is vacationing with her family in Upper Montclair, N. J. . . Alice . Ginsberg of the headquarters staff of Theatre Owners of America, planed to Jamaica, B. W. I., for a three-week vacation . . . William E. Flannery, RKO art director, has announced that he was married last November to Lieut. Col. Ruby Herman of the Women's Aimy corps, whom he met while RKO was filming "Never Wave at a WAC" at Fort Lee, "Va. Thomas J. lATSE Assistant Head Shea Services; MIDDLETOWN, CONN.—Funeral services for Thomas J. Shea. 53, assistant international president of the International Alliance of Theatrical Stage Employes, were held at St. John's church Fi-iday (16). Shea died January 13 at the Will Rogers Memorial hospital, Saranac Lake, N. Y., after an illness of several months. Prior to his appointment as assistant president in 1943, Shea had been a member of the Connecticut legislature. He joined the lATSE in 1918 and became agent of Local 350 in Middleton in 1926. He was vice-president of the Connecticut State Federation ef Labor from 1933 to 1935 and president from 1935 to 1938. He was named an lATSE international representative by Richard F. Walsh, president, in 1943 and was advanced to the assistant president post in 1945. He is survived by his wife, Mrs. Alice Kane Shea: his mother, Mrs. Mary E. Shea, both of Middletown: two daughters, Mrs. Laverne Reilly and Irene Shea: a son, Ronald T. Shea of New Haven; three grandchildren, a sister and a brother. BOXorncE January 17, 1953 35