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Boxoffice-January.17.1953

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. . Weather . . The PORTLAND a rt F. Smith, Oregon and Washington general district manager for Alexander Film Co., attended the annual winter meeting in Colorado Springs, Colo. Smith, now in his 30th year with the film company, reported nearly 100 field officials were there. He said last year's business was the biggest in the 34 years of operation of Alexander Films. With the film advertising company featuring a full natural color service, the 1953 season is expected to be even greater. Smith said. Keith Petzold, manager, reports the Broadway Theatre saved more than 18,000 kilowatts of electricity during the November to January 13 brownout downtown. The theatre usually uses 10.000 kilowatts weekly, but managed to go through the power shortage on an 8,000 minimum. The power company cut was set at 9,000 kilowatts weekly. The lifting of the brownout, enforced due to low water on the Columbia river, brought back a brighter downtown theatre row . . . Manager Petzold has been named program committee chairman for the Portland Chamber of Commerce. Allan Weider was in town Wednesday (14) for a press preview of "The Hoaxters," documentary Walter Hoffman, Paramount short . . . exploiteer, was in working on "Thunder in the East" ... A "live mermaid" in a box outside the Broadway Theatre brought back that oldtime showmanship flavor. The "mermaid," a luscious blonde showgirl, was Jackie Wrenn. John Hamrick Theatres was presented a public relations problem Tuesday (6) when the pastor of a Portland church announced that the Playhouse Theatre would be used for the funeral of the Wilson brothers. Thurman and Utah, executed at the Wasliington state penitentiary for the sex slaying of Joan Dewey. Although the theatre now is being used by the Evangeli.stic Missionary Ass'n, Mai-vin Fox, John Hamrick city manager, received numerous calls protesting the use of the former downtown film house for the funeral. The theatre was leased to the association December 14. The pastor, the Rev. F. E. DeVries, donated the 1.300-seat "church" to the Rev. Allen Lambert, pastor of the Hoyt Street Methodist church, to accommodate expected crowds. After considerable front page publicity Tuesday, plans for the funeral were called off as a result of protest that the affair was a "publicity stunt." Newspaper stories clearly pointed out that the Playhouse is now a church, not a movie house. Ironically enough, the executed men claimed they were attending a movie at the Playhouse the night of the murder, March 19, 1950. Paul Forsyth, operator of the Blue Mouse Theatre here, reports an extensive modernization program includes rebuilding of the inner lobby and a redesign of the marquee. Seats have been repaired and the interior has been repainted. The Blue Mouse has long been a favorite second run theatre and during the last few years has specialized in action films. The John van Druten comedy, "I Am a Camera," starring Julia Harris, cut short a moveover engagement of "Stars and Stripes Forever" at the Mayfair. The boxoffice was reported as being excellent for the 1,800-seat theatre. Next stage presentation will be "Paris 1890" starring Cornelia Otis bkinner, opening January 28. Many Filmrow theatregoers were among first-nighters at the Julie Harris presentation Wednesday C7). Alan Wieder, MGM publicist, was in working on promotion for "Million Dollar Mermaid." One stimt contemplated was the installation of a tank in the lobby of the Broadway Theatre. A "mermaid," local model, will "The Promoter" will be in the pool . . . open within two weeks at the Guild, advises Martin Foster . . . Nancy Welch, Guild secretary, Herb Sabottka, was ill several days . . . John Hamrick executive, conferred with Martin Fox, city manager. SALT LAKE Jimmy Griffin, RKO salesman in Montana, was in a hospital following an auto accident in which he was seriously injm-ed. Giff Davison, branch manager, traveled up to investigate . . . Frank H. Smith. Paramount manager, returned from a business meeting and vacation in California . . . LuAnn Crouch has been employed as a stenographer in the booking department at Paramount. Seen on the Row: Lee Brown of Preston, Elmer Jackson of Laurel and Plentywood, and Merv Reber of St. George . . . Salt Lake's Allied Artists branch was in first place at the end of the first month of the current drive. Manager Don V. Tibbs was in Denver for a business meeting. Harold Wirthwein, AA district manager, was expected to return to Salt Lake with Don. . . Variety . Flu was still p^3^,guing Filmrow . Tent 38 swung into action for the new year with Sam Gillette presiding at his first meeting as chief barker was still a topic of conversation as the week ended. It's been all good in Utah. Precipitation is way below normal and the gag is going around the Row that drive-ins will be opening if the good weather continues. Two Theatres Shuttered Because of Ticket Tax OKANOGAN. WASH.—Lorri.s Gillespie has closed his Avalon Theatre here and the Orada in Oroville "because of amusement taxes." The merchants' committee of the Okanogan Chamber of Commerce had urged that a group be organized to discuss the closure with the operator in hopes that solution to the amusement tax be found. However, no action was ever taken in that direction. Dimes and dollars will help many a victim of polio to recover normol hcolth. Arrange for March of Dimes collections. SEATTLE Saffles Theatre Service held an open house Wednesday afternoon (14) in its new quarters in the 20th-Fox building located at 2421 Second St. for customers and friends on Filmrow. The telephone number (EL-5177) remains the same ... At Paramount was Joe A. Walsh of New York who has charge of branch operations . . . Universal Manager Arthur Greenfield and salesmen Harry Blatt and Hap Fredericks returned from a conference meeting in San Francisco. . . . Local drive-ins will .start reopening Tall Malysheff, booker, quit Paramount Friday (16) for a new position with Sterling Theatres around February 22 . . L. O. Seley, . Seattle manager for Manley-Burch Popcorn Co.. returned from Kansas City where he attended a home office meeting. Charles G. Manley. president, and W. H. Turpie, western division manager from Los Angeles, were due here thLs week for conferences . . . 20th-Fox auditor Harry Wood is at the local office for six weeks. Dave Dunkle, Paramount salesman, returned to eastern Washington after vacationing Lowell Spiess of the in Seattle . . . Liberty in Dayton is building a drive-in. National Theatre Supply will supply Simplex Molly Larson. 20th-Fox re- equipment . . . ceptionist, has been home a couple of w-eeks as a result of an injury received in a recent Richmond Beach bus accident . Capitol will change pictm-es daily and will be open all night every night of the week. Midstate Amusement Corp. and Fay and Lloyd Honey are letting contracts for construction of a 500-car drive-in two miles west of Richland on Highway 410 . . . Two new XL Simplex projectors have been installed by National Tlieatre Supply in the Times Theatre in Seaside. Ore., wliich is owned by D. J. Callahan . . . Filmrow visitors included Miriam Goodrich of the Vista Theatre in Everson; Glen Nalta, Lynwo(5d Theatre, Port Blakely; Earl Stierwalt. McClary: Glen Spencer of the Pi-octor. Tacoma and Miriam Dickey of the Lathrop circuit. Fairbanks. . . . "Films of Fantasy," a new film series, sponsored by the drama department of the university of Washington, opened Wednesday (14), in the Health Sciences auditorium with the showing of "Orphans." a Fiench picture Betty Hutton and her stage revue have been signed for a five-day engagement, starting February 27. at the Paramount. She will of)en her American tour January 19 at the Curran Tlieatre in San Francisco. If the Hutton venture at the Pai-amount proves successful, chances are Frank Newman. Evergreen president, will broaden his program of stage shows. He has booked the first showing of the third-dimensional film, "Bwana Devil," for a Seattle theatre some time next month. In addition, he is studying the possibility of early installation of the theatre TV system. Eidophor. SWG Cre(dit Union Pays Dividend HOLLYWOOD—Tlie Screen Writers Guilds federal credit union has voted a S'i per cent dividend for 1952. an increase of one-half of 1 per cent over 1951. and named Ivan Goff as president of the credit group. He succeeds Warren Duff. ;8 BOXOFFICE :: January 17, 1953

kx Chicago Palace Dark, Awaiting Cinerama CHICAGO—The Palace Theatre closed its doors as "Stars and Stripes Forever" concluded a third week Wednesday night. It was hoped during the long period of dickering over union difficulties that the newest film sensation, Cinerama, would premiere at the Palace and, consequently, no consideration was given to other film productions. A Palace spokesman said the house will remain closed until satisfactory arrangements can be made for the showing of Cinerama. St. Louis MPTO Directors Hold Monthly Meeting ST. LOUIS—Officers and directors of the Motion Picture Theatre Owners of St. Louis, Eastern Missouri and Southern Illinois met here Tuesday (13 1 with President Tom Bloomer of Belleville presiding, to outline views on industry problems to be presented before the TOA directors meeting in New York January 25-27. Subjects to come up included a letter of appreciation from Executive Director Donegal of the USO for the Christmas boxes provided by the MPTO for away-from-home servicemen and women; a call from Ted Desloge regarding the Red Cross campaign; KMTA; lists for the polio drive; Ascap, with lists of public domain music now available to members of the MPTO and TOA. A report from Bloomer, who was a delegate to the recent COMPO gathering in Chicago, included information regarding the prospects for the elimination of the 20 per cent federal tax on admissions. Progress reports were made by Chairman Les Kropp on both the grievance panel for the St. Louis trade area and on the bylaws committee regarding its recommendations for streamlining the bylaws of the organization. Membership reports were made by regional vice-presidents Paul Krueger for St. Louis, Bill Waring of Cobden for southern Illinois and Bill Williams of Union for eastern Missouri. Also discussed at the gathering was a film buying survey report by William T. Powell of St. Louis and a report from the St. Louis booth committee on its activities. Kerasotes Buys Airer Site RANTOUL, ILL. — Approximately eight acres of land one mile west of the city limits on Route 136 has been purchased by the Kerasotes Theatres of Springfield for a 400- car drive-in. Construction will start about March 1, with completion scheduled for May 15, George Kerasotes, general manager of the circuit, said. Kerasotes now operates two drive-ins at Decatur, one in Springfield and one in Pekin and 16 conventional theatres, including the New Home, local 515-seater. CENTRAL STATES-- FEDERAL TAX REPEAL COMMITTEE CHAIRMEN Jack Kirsch Duncan Kennedy Alex Manta George Kerasotes Dave Wallerstein Edward B. Arthur Marc Wolf -^ k-'ri Elmer C. Rhoden Glen Dickinson Jay Wooten Jack D. Braunagel R. B. Biechele CHICAGO—Exhibitor state chairman for the Council of Motion Picture Organizations-sponsored campaign for repeal of the 20 per cent federal ' admisssions tax are pictured above. These men and chairmen from the distribution branch of the industry have been meeting with congressmen and senators in their respective states in an effort to secure pledges of cooperation in seeking outright repeal of the federal admissions levy. ' The exhibitors shown represent the following states: j- ILLINOIS—Jack Kirsch, Allied Theatres of Illinois, Chicago; Duncan Kennedy, Great States Theatres, Chicago; Alex Manta, Manta fe Rose circuit, Chicago; George Kerasotes, Kerasotes Theatres, Springfield; Dave Wallerstein, Balaban & Katz, Chicago. INDIANA—Marc Wolf, general manager, Y&W Theatres, Indianapolis. MISSOURI—Edward B. Arthur, Fanchon & Marco, St. Louis; Jack | D. Braunagel, Commonwealth Theatres, Kansas City; Beverly Miller, Kansas City; Elmer C. Rhoden, president, Pox Midwest Amusement Beverly Miller Corp., Kansas City. KANSAS—Glen Dickinson, Dickinson Operating Co., Mission; JayWooten, Hutchinson; R. R. Biechele, Kansas City. Also a committee chairman, but not pictured above, is: INDIANA—J. R. Pell, Rushville Amusement Co., Rushville, Ind. Dave Dallas Renamed MANHATTAN, KAS.—Dave Dallas, manager of the Campus, Coed, State and Skyvue theatres for Midcentral Theatres, has been renamed a member of the city planning commission for an additional year. The planning commission handles zoning regulations and rules on unusual or contested building requests. It now has six members. St. Louis Church to Start Series of Sunday Shows ST. LOUIS—Tlie parish bulletin of Sunday (11) for the Our Lady of Sorrows Catholic parish, announced that effective January 18, the parish would have Sunday afternoon motion picture shows with admission rates of 15 cents for children and 25 cents for adults. The program includes a feature and shorts. The parish is located in the southwestern part of St. Louis, which is served by the Crest, Roxy, Granada and Avalon. Recent issues of the parish bulletin indicated that some of the programs of these theatres didn't meet the full approval of the pastor. BOXOFFICE :: January 17, 1953 53