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Boxoffice-January.17.1953

Women Assistanf Managers

Women Assistanf Managers Prove Superior, Claughton Chain Finds MIAMI — "Any disadvantage in having a young woman as an assistant manager of a theatre," said A. W. Corbett, general manager of the Claughton circuit, "we have found is far outweighed by the advantages." Proof of this policy is that the circuit, here in Miami, can point with pride to two young women who have more than proved their worth in these unusual capacities. For some time a third girl has been assistant at the Circle, resigning recently due to personal re.sponsibilities elsewhere. has given the idea enough trial The cij-cuit to feel no hesitation in training other girls to these positions as the opportunity presents. Mrs. Lynn Bevan has been assistant manager at the Normandy for a long time. Forced to leave her job for a time due to illness in her family, she has been back on the job for some weeks and has found the "second try much easier" because of the earlier experience and "knowing just what to expect." In fact Manager Wayne Rogers had to leave Mrs. Bevan in complete charge just two days after her return, since he was called to do some pinch-hitting for a vacationing manager. Rogers said he had no qualms at FRYMASTER HEAVY DUTY DEEP FAT FRYERS Roy Smith Jacksonville Popcorn Co. 1075 W. Adams Ph. 3-9140 for over 20 years SERVICE and COURTESY OUR WATCH WORD •CENTURY AND SOUND STRONG lamps CONCESSION EQUIPMENT AND SUPPLIES STANDARD THEATRE SUPPLY CO. 215 E. W.ishinoton St.. GREENSBORO. N. C. 219 So. Churcll St. CHARLOTTE, N. C. Complete Concession Equipmenf and Supplies THE QUEEN FEATURE SERVICE, INC. 1912H Morris Ave. Phone 3-8665 BIRMINGHAM 3, ALABAMA 'complete theatre SUPPLIES^ DRIVE-IN EQUIPMENT Prompt, Courteous Service DIXIE THEATRE SERVICE & SUPPLY CO. Iul4 North Slappey Drive Albany. Ga. Phon* 3431 — Night Phone 2015 Lynn Bevan Virginia Hooks all and everything wont beautifully. Mrs. Bevan learned her job from .scratch, beginning as cashier. Mrs, Virginia Hooks started out as cashier at the Roosevelt Theatre, one of the show liouses on Miami Beach. She was advanced to assistant manager (second time in the Roosevelt's history that the assistant was feminine gender). Due to Mrs. Hooks' training and ability, she has lately been advanced to the main office as assistant in the auditing department. "The whole thing began as an experiment," Corbett says, "but has so far worked out with entire success." The idea seemed logical since women are supposed to have the housekeeper instinct, and the management of a theatre is very largely one of housekeeping. It is certainly of paramount importance, Corbett pointed out, to see that orderliness and cleanliness prevail throughout any theatre, and to make sure that expensive furnishings are well taken care of. A woman assistant should be able to be of enormous help to a manager by keeping a housekeeping eye on such matters. That a certain amount of heavy work could not be done by a woman was a natural objection. In practice, however, as Corbett said, the disadvantage has been far outweighed by advantage. No opposition now is advanced by managers, most of whom are sold, as Rogers is at the Normandy, on how practical the arrangement can be. Women are notoriously ingenious at getting difficult household jobs done, and their ability along these lines works as well in a theatre job as at home. Another advantage with a woman assistant manager. Corbett explained, was in filling in in other jobs in the absence of various staff members such as cashiers or candy counter girls. Theatre patrons expect to find girls in such positions, and therefore the feminine assistant fits into these temporary places without making it appear that normal procedure has been interrupted. The feminine assistant, usually having been a cashier, also has the great advantage of already knowing much of the theatre's routine when she is stepped up to the higher position. The ordinary usher, on the other hand, has not had the opportunity to learn nearly so much of the routine which automatically is picked up tlu-ough the boxoffice. Women, also, are inherently concious of personal appearance, and can usually be counted upon to present a well-groomed and attractive appearance, most important as a representative of the theatre. Girls as ushers? No, says Corbett, this does not prove successful. But young women of 20, or older, have proved that they can hold an assistant manager's job and command respect for their authority. In view of present satisfaction with the policy, the circuit will continue to train other girls whenever possible. Holiciay Tracie in Detroit Proves Best in Years From Mideast Edition DETROIT—Holiday business continued to please local showmen, with New Year's eve volume running as much as 50 per cent above a year ago in major downtown houses. The crowds came early and were very orderly. Prices generally went up from 95 cents to the $1.25 level at downtowTi first runs about 5 p. m. and brisk trade was enjoyed all evening. The holiday week itself was said to be the best for the year-end holidays in at least three years. One significant factor was the presence of several strong pictures at one time. Analysis of business in recent months indicates that while one good boxoffice attraction can bring in spotty business, it may mean a poor week on the average. On the other hand, the availability of several strong choices at a time multiplies the crowd coming downtown for a show, offering them a second choice if the lineup is too long at the first. Experience with the encouraging New Year's week boom is too brief to indicate whether show business has actually turned the grade and may be moving upwards once more. Weather conditions, for instance, may have been a significant factor compared with heavy snows a year ago. Be RELIANT - on BRYANT Dcpendoble Products - Best of Service 18 Yeors One Location The Bryonf name ^ , , », and good reputo- • Griggs Seoting ,!„„ „„ ^g^r • Bigelovr Carpets guorantee of real • Co-Op In-Cor Speokers jatrsfaction. • De Luxe Popcorn and Seasonings 227 S. Church St., Charlotte, N. r. BRYANT Florida's FIRST Supply House NOW HAS TWO CONVENIENT LOCATIONS TO SERVE YOU UNITED THEATRE SUPPLY CORP no Franklin St. Tampa, Flo. Phone 2-3045 329 West Flagler Si Miami, Flo. Phone 3-S03« SPECIRL TRAILERS Qualify &• Service Serving theatres in the South for 31 years. 1 2 cents per word Lowest cost anywhere Minimum Order, $2.00 Strickland Film Co. 220 Pharr Rood, N. E. Atlonto 62 BOXOFFICE :: January 17, 1953

. . Danny MIAMI llmong Miami Beach visitors were Bill Sully, Universal executive ; Joe Sider, New York theatre chain operator, and Harry Seed, Gloria Swanson Warner Chicago office . . . was appearing in a legitimate play, "20th Century," in the Hollywood Playhouse . . . Esther Williams, who is to make a picture in Cypress Gardens, was expected here to attend the big Cole of California show, a benefit being put on by the women's committee of Variety. A theatre manager who frequently runs the films which play the art houses in New York, suggested to George Bourke that he run a daily list in his amusement column of art fare currently on tap. Bourke thinks the idea impractical for two rea.sons. There is the difficulty of determining just what constitutes an art film. Also there are many fine pictures of American origin, he says. Trouble brewing between Bing Crosby and Albert Pick, national hotel supply industrialist and local resident, was facetiously predicted recently. Both are vice-presidents of the Biscayne Bay, Atlantic & Gulf railroad, with Crosby in charge of section gangs and Pick just appointed in charge of picks and shovels. Rivalry between these two figures probably will be resolved since the railroad in question is the miniature train on which children are taken rides at Crandon park on Biscayne Key. It is the world's largest narrow-gauge scenic railroad. Claughton's latest free show for children was the Saturday matinee at the neighborhood Circle. Popsickles and candy were given away, plus a stage act, action thriller on the screen, and cartoons. Admission was free until 1 p. m. . Kaye stops over in Boca Raton for a rest after a session at the Mayo clinic. Advance sale for his forthcoming Palace Theatre engagement is reported at a quarter of a million dollars. Jack Bell addressed a paragraph of his daily column to Joseph Schenck. 20th-Fox e.\ecutive. visiting his brother Nicholas here. Bell informed Schenck that localities are trying to make a short on the Variety Children's hospital In order to raise money to build a new wing, and wonders if Schenck would care to lend a little help . . . The Flagler Theatre continues its policy of burlesque on stage, and feature picture cartoon and news on the screen. A story landed in a newspaper when one of the performers was hailed before SELL YOUR THEATRE PRIVATELY Largest coverage in U.S. No "Net" listings. Hiohest reputation for know-how and fair dealing. 30 years experience including exhibition. Ask Better Business Bureau, or our customers. Know your broker. ARTHUR LEAK Theatre Specialists 3305 Caruth. Dallas, Texas Telephones: EM 0238 - EM 74S9 CONFIDENTIAL CORRESPONDENCE INVITED authorities for not wearing sufficient costume to meet the city's new ordinance on stage attire. Walter Klements .scheduled another late evening premiere, publicizing the film's name, "Castle in the Air," for the Mayfair Art Theatre, where "The Four Poster" is now in its third week. Dick Jernigan and his assistant Charles Tritton at Bernstein's Little River Theatre are putting on a really energetic campaign for stimulation of busine.ss at this neighborhood. They spend an hour or so a day on the telephone, calling numbers at random of residents within a certain radius of the theatre. If the person called can name the picture currently playing the Little River, he receives two passes. The idea work.s out fine, they say. and has helped to widen the area from which patronage is drawn. Accomplishments of Variety Clubs International in doing "good works for children" was the subject reviewed by William S. Mc- Craw. executive director, at the Miami Variety Club installation dinner at the Lord Tarleton hotel. McCraw. a Dallas resident, told how the 40 Variety tents to which show people belong, are sponsoring the operations of hospitals, boys ranches, homes, clinics and other aids to children. Toastmaster for the occasion was George C. Hoover, first assistant international chief barker. Installed by the local tent were Edward J. Melniker. chief barker; Hal Kopplin and Sonny Shepherd, first and second assistants; S. K. Bronstein. dough guy; William Dock, property master, and crew members Alfred F. Wei.ss, Jacob Sher. William Pecks, Sid White, Rajah Raboid and Dan Fitch. A dance and floor show completed the evening. After all the agitation among show people here about the poor chances of live theatre in south Florida, this season finds a sudden flood of legitimate shows scheduled. Among productions are those of the Miami Beach Little Theatre Group, the Wagonwheel Group at Miami Springs, the Music Circus in Miami, Gloria Swanson in a tent show in Hollywood, "South Pacific" at the Dade county auditorium for 15 performances. University Ring Theatre, operetta and drama scheduled for the Miami Beach auditorium, vaudeville at the Olympia, burlesque at the Flagler, American-Yiddish shows at the Cameo and the Plaza. Other productions are scheduled for February. Edward Eckert Hosts Patrons CLEARWATER, FLA.—As a mark of his appreciation to the citizens of Clearwater who have patronized the Palms Theatre during the year and a half he has managed it, Edward H. Eckert, owner, held open house December 24 with a free show. New Screen Tov/ez at Dale Ozoner AUBURNDALE, FLA.—A new screen tower is being built at the Dale Drive-In by Maurice Hensler. owner. Drive-ln on Mountain Features a Balcony! MEMPHIS—A drive-in with a balcony! If that isn't new. it will have to do until something new comes along, says Roy L. Cochran, of Fischer & Cochran Enterprises. Inc.. which recently opened the Scenic Movies Drive-In at North Little Rock, Ark., complete with balcony. Cochran and his partner Raymond Fischer bought a small mountain to build this scenic drive-in. Tlie mountain was cut in such a fashion that a section was left for the construction of an outdoor baclony. The Scenic accommodates 376 cars. It has RCA equipment throughout. NEW ORLEANS Toe Wallace sold his Harlem Theatre in Thibodaux. La., to Charles Greco. It will be managed by Paul Brunet . . . Bill Lighter recently sold his Center Tlieatre. Franklin, and Town Hall Theatre. Baldwin, to Walt Christianson who managed the Center Theatre for a number of years. He is married to Wilma Graham, who was formerly a booker for Republic here. The Gulf Theatre, Pensacola. was purchased by E. Stuart and A. Henley from Ed Pagett. Buying and booking will be handled by J. G. Broggi of New Orleans . and Waddy Jones, bookers for . . Al Bonema WB and Joy Theatres, last week became the fathers of Paul Ketchum. formerly Louisiana baby girls . . . salesman for Universal, resigned to accept a branch manager's job at UA in Dallas . . . Clayton Casbuerque. former salesman at Columbia, had to resign his position as an injury suffered in the last war prevents him from traveling. Giddens and Rester, owners of two drive-ins at Mobile, have broken ground for their third ozoner. The new one will be a twin drive-in located on Highway 90 near Mobile . . . Lillian Flick of Paramount's inspection department recently celebrated 25 years of service. She was presented a certificate of merit, a watch and a 25-yeai- club pin. Dimes and dollars will help mony o victim of polio to recover normal health. Arrange for March of Dimes collections. L light at . . . more lower amperage TRl-STATE THEATBE SUPPLY 320 So. Second St. Memphis, Tenn. J 1 SUBMIT BOOKINGS NOW! FOR CURRENT—SPRING SERIES SOUTHLAND NEWSREEL "AN EXCLUSIVE NEWSREEL COVERAGE OF THE SOUTH" ATLANTA CHARLOTTE MEMPHIS NEW ORLEANS 63