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3 years ago

Boxoffice-January.17.1953

' MAKE EVERY DAY A

' MAKE EVERY DAY A HOLIDAY IN FEBRDARY! m 1 Ml '*. . . and here is entertamment of the people and FOR THE PEOPLE"^: Ernest Hemingway s THE SNOWS OF KILIMANJARO, Technicolor, starring Gregory Peck, Susan Hayward and Ave Gardner. mm mm John Philip sousas STARS AND STRIPES FOREVER, Technicolor, starring Clifton Webb, Debra Paget, Robert Wagner and Ruth Hussey. Daphne du Maurier's MY COUSIN RACHEL, starring two-time Academy Award winner Olivia de Havillond with the exciting new star, Richard Burton. RUBY GENTRY, starring Jennifer Jones, Charlton Heston and Karl Maiden. A Bernhard-Vidor Production. Released by 20th Century Fox. 44-and these VALENTINES! ff NIAGARA, Technicolor, starring Marilyn Monroe, Joseph Cotten and Jean Peters. BETTE DAVIS m THE STAR costaring Sterling Hoyden. A Bert E. Friedlob Production. Released by 20th Century-Fox. Irving Stones THE PRESIDENT'S LADY, starring Susan Hayward and Charlton Heston. TONIGHT WE SING, Technicolor, starring Ezio Pinzo, Roberta Peters, Tamoro Toumonova, Anne Bancroft, Isaac Stern, Byron Palmer, David Wayne and the voice of Jan Peerce. Soon . . .World Premiere, Radio City Music Hall. -/ cannot tell a He! These attractions are packed with dynamite and will make EVERY DAY A HOLIDAY IN FEBRUARY!" ao (BACK BROTHERHOOD WEEK'S SILVER ANNIVERSARY Feb. 15-22 KS)

— p^i^ cft/f-e l/lction r^cti^Jie /ndiUPi// THE NATIONAL FILM WEEKLY Published in Nine Sectional Euitions BEN Cdilor-in-Chief SHLYEN and Publisher AMES M. JERAULD Editor ;ATHAN COHEN. .Executive Editor -lSSE SHLYEN. .. .Monoging Editor IVAN SPEAR Western Editor i, L. THATCHER. .Equipment Editor JOHN G. TINSLEY. Advertising Mgr. Published Every Saturday by ASSOCIATED PUBLICATIONS Publication Offices; 82S Van lirunt Blid., hjiK.K lily 2t, Mu. .Nutlian Cohen. Bxeculiic HiMor; Jlssc Sliljc". ManaslnR Edil'>r; Mitrrls Scliluzman, Un^lni'ss .Manager. I 1,. Tlialrhcr. Killlur Tlie Muduin Tlleatre Sn-llon. Teleplionc nu-slnut 7777. Editorial Offices: y Itin'kefeller Plaza, New .\ Vciik 2(1. V, .lolin C. Tliislty. Advertising; Manai;er; James M. Jerauld, tkJitur; Chfsler l-'riednuin. Kililor Sllo\\mandiser SeeliiKi; Lmi II. (Jer.ird, Kdllor I'mmotion Seetlun: .\. J. Sliieker. I'^iiilpment Advertising. Teli'iihiine COInnibus 5-6370. Central Offices: Editorial— 920 No. Michigan Ave,. Chicago 11, III., Frances B. Clow. Telephone STperior 7-;i972. Advertlslni;— .iS East Wacker lirlve. -Chicago 1. III. Swing Hutchison and E. E. Yecfe. Telephone ANdnvcr 3-3042. Western Offices: Eilltorlal and Film Advertising— i;iil4 llolljvvood Blvd.. Hollywood 28. Calif. Iiaii Spear, manager. Telephone i:i,;idstone ItSC. Eipilpment and Noii-Kllm Adveillsing—C72 S. Ul-'ayette I'aik IMace. I.os Angeles, Calif. Roll Wettsleiii. manager. Teleplione DL'nklrk 8-2286. Washington Office: Al Goldsmith, 1365 National i'ress Itlilg. Phone Metropolitan 8-1101)1. Sara Young. 415 Third St., N-\V. The MdltEKN TIIKATUE Section Is Included In the fhst Issue of each month. The PliOMOTMIN Section Is Included In the third Issue of eadi month. Albany: 21-23 Walter Ave,. J. S. Conners. Kiimlngham: The News, ICddie B:idger. Boston: Frances W. Ilariling, 1.1b. 2-0305. Charlolte: 300 W. 3rd St.. Klclwrd E. I'^lSOII. Cilicl Lti: 4020 l!e:idliig. Lillian Uzarns. Clevelaiul: Elsie Loeb, Fairmont 1-0046. Dallas: 200.s,\ Jackson. Frank Bradley. Iieiiver: 1645 Lafayette, .lack Rose, TA 8517. i>es Moines: Iteglstcr-Trihune. Buss Schoch. lU'lHdf Kiix Theatre Bhig., If. F. Itevcs. Iriiiianapolls: Itoute 8. Ito.'i 770. Howard .M. Ifudemi.x. OA 333!). Memphis: 707 Spring St.. Null Adams. Minneapolis; 2123 I'Vctmillt. So , Les Bees. .Ni'w Ihiven: New Haven lEegisler. Walter lliular. .\fw Orleans: l''riinees Jordan, N.O. States. Ilkla. Clly: 821 NE 23rd. Polly Trlndle. Ilm:ilia nil 51st St., Irving Baker. I'lnladeliihia: 5303 Berks. Norman Shigon rillsliuriih: li. F. ICIingensmlth. 51C Jeaniiette. Wilklnshnrg. niurchlll 1-2809. I'otllanii. Ore.: Arnold Marks. Oregon J iiaL St. Louis: 5140 Uosa. liavld Barrett. Sail Lake City; Deseret News, II. Pearson. San Anlniilo: 326 San Pedro, B-39280. L. J. B. Ketncr. Siiri Fraueiseo: (Jail LIpman, 25 Taylor St.. (Irihvay 3-4812. .Vdverllsing: Jerry Nowell. Howard BIdg , 209 Post St., YUkiin n-2522. Seattle: 130:i Campus Pkwy , Dave Ballard. Ill Canada Calgary: The Her;ild. Myron l.alta. Mcailreal: 404 St. Francis Xavier St.. Koioti 10. Itov Carmicluiel, St John: 116 Prince Edward, W. McNuIty. Tormilo: I! |{. 1. York Mills. iM. Galhraith. V.UK'onver: Lyric Theatre Bhlg. Jack Droy. Wirinipi'g: 282 Itupertsland, Ben Summers. Member Audit Bureau of Circulations Filtered as Second Class matter at Post (Iffice. Kans.is Cily. Mo. Seetion.il Edition, $3,00 per year: National Edition. $7.50. [JANUARY ,Ai| Vol. 62 1 7, 19 5 3 No. 12 ALLIED BOLTS THE DOOR =7 «^^ HE h(i|)o that National .Mlicd uduld tHii(lil\ its positidii taken at its Chicapo coiiveiitioii relative to aibilialion went out the window when its board met in .New Orleans this week. .•\nd the "open door'" that was thought to e.xist has now^ been shjit tight and bolted, judging Irom the statement issued by the board and subsequent cotnnieiil thereon made by Wilbur Snaper. .Mlied jiresident. on his return to New ^ork. Mr. Snaper declares that "Allied has not dosed the door to further discussion of grievances with the distributors, BLT the discussions would have to be outside the jrameivork oj any arbitration plan." So tliat not only puts the matter oi settling trade disputes back where it was two months ago, but back where it was near!) a score of years ago. The thought that oiih the non-inclusion of film rentals in the distributors draft of arbitrable matters was the stumbling block has been given new meaning in the further comments by Mr. Snaper. He includes virtually all the other causes for grievance complaints under that one heading, namely, clearances, runs, percentages, advanced admissions, pictures and prints. And he adds, "everything involves rentals." Apparently overlooked is the fact that the arbitration draft in question DOES provide for dealing with clearance, runs, admission scales, competitive bidding, pre-release showings at advanced prices. If all of these things involve rentals, then rentals will be indirectly, if not directh, dealt with in hearings of complaints by arbitration boards. And from this experience there might, at long last, evolve a permanent Solution to this perplexing and vexatious problem. This sounds L topian. but we have in mind the arriving at a formula or pattern for filmpricing that would serve to provide a fair share of a theatre's grossing potential, both to the exhibitor and distributor. It would take f;pen minds, to be sure. But, only, if "pay-as-little-as possible" l)u\er practices and "get-all-the-trafficwill-bear" distribution practices are converted to RE.\LLY fair and honest dealing, will the pricehaggling ever be stopped. And onl\ then will some semblance of contentment abide and give both exhibitors and distributors more time to do the better job of selling their entertainment wares to the public, which, after all. is the best way to improve the financial status of all elements of the industry. Allied has chosen to pursue another course, namely, to seek out and bring evidence of law violation in connection with film-pricing policies and practices to the attention of government agencies and to the courts. Thus, it is believed, "exhibitor rights now flouted may be adequately protected." We wonder. Remembering that it took 12 years in the courts to obtain the consent decrees, which it is now charged are being violated, it is to be wondered how long it will take and whether the results sought can be obtained by again pursuing such a course. It should also be remembered that some of the unfair trade practices that are today working to the disadvantage of (^xhibitors, in some cases causing hardship, are the direct outgrowth of those very decrees that were expected to right the wrongs that existed. But the cure seems to have become worse than the disease. Parenthetically, further appeals to government agencies than have already been made, may result in government control of this industry (which has been threatened) and that would really make a mess of things! There is no denying that many exhibitors, particularly those in neighborhood and smalltown situations are hard-pressed by existing general conditions: that many are in desperate straits, due to a drop in gross and increa.sed cost of operations and, therefor(\ need film rental term adjustments and other alleviations in order to remain in business. But the problems, involved here and in less extreme cases, cannot be settled by court decree or by any punitive action that might be imposed. That goes for other problems that have beset the industry, most especially those resulting from court decisions referred to above. In many industries, arbitration has been found a boon. It has made possible the settlement of disputes and the resolving of trade practice problems that previously had been dragged through courts and had otherwise became aggravated. No one benefited—except the lawyers. But even they will admit that "a poor settlement out of court is better than the best judgment one can obtain through the courts." This industry many in it, at least—should know. The majority in this industry who have favored and staunchly supported the establishment of an arbitration system did not expect it to be allinclusive and perfect from the start. And, since the plan under way was not to be final but subject to a period of trial, it is difficult to understand what risk any individual or group could feel was so great as not to take that trial run. Especially since this was to be a purely voluntary move and court action could still be taken by those who chose it. Expression has been given to the view that the Department of Justice and federal district court, which must give their approval to an industry arbitration plan, will not do so, unless all exhibitor organization groujjs endorse it. For the good of the industry, we hope this is not true,"but that a majority exhibitor approval will prevail. \j£^vyj