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Boxoffice-January.17.1953

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— — — —— Para) D E S MOINES T eon Mendelson has announced that the Will Rogers hospital drive will be extended to January 31. This will give everyone who has not yet contributed an opportunity to do so. This drive is the final job for Mendelson, who has been area chairman for all drives in 1952. Don Hicks, Paramount manager, has been appointed area chairman for the 1953 drives to succeed Mendelson, Warner manager. The current Allied bulletin contains an article by Charles Niles on the Will Rogers drive—and all industry people who are unfamiliar with the benefits offered to them by this hospital should read the article. Jim Lo^an, owner of the Forest Theatre in Des Moines, has had great fun with a plastic monkey, provided by Lou Levy. Universal manager, for lobby display for "Bonzo Goes to College." Several patrons actually asked if it were the real Bonzo—others wanted to buy one like it to give their children for Christmas! The monkey was finally retired to the backstage area, but will be taken out front later this month when the theatre plays the featurette, "Ptin at the Zoo." Earl "Buck" Manbeck is busy these days booking hi.s .second release since incorporating Midwest Pictures. The new two-reel short is 3" - 4" - 5" In Lots of Ten Single Cones $1.10 Double Cones $1.30 EVANS DRIVE-IN SPEAKER REPAIRS ALUMINUM Moisture Resistant VOICE COILS Guaranteed Fast Service RECONING SERVICE 1112 Davis Ave. Des Moines, Iowa Advertising Can Be about the birth of motion pictures and has in it such stars as Sarah Bernhardt, Tom Mix, Charlie Chaplin, etc. Lou Levy, Universal, is pleased with negotiations which have resulted in Janet Leigh's making a U-I picture, "Walkin' My Baby Back Home." Donald O'Conner will be the co-star and the film will include a number of song and dance routines. Another Universal release which will be forthcoming soon is "The Lawless Breed," which will mark the 50th anniversary of the western film. The Christmas party at the Coed Theatre in Fairfield broke all records, according to Bob Dunnuck, manager. An estimated 4.500 persons jammed the theatre for the first day's special feature and almost as many turned up on the second day of the free showing. More than 50 merchants joined in spon.soring the entertainment . . . More than 48 Missouri Valley merchants cooperated in sponsoring a free party at the Rialto Theatre in Missouri Valley on December 22, 23. There were continuous shows starting at 7:30 p. m. each day. . . Free films were shown at . . . Two showings were needed to accommodate all the children wishing to attend the free pictures at the Avon Theatre in Dysart December 22. Showings were at 10:30 a. m. and 2:30 p. m. . the Arrow in Cherokee on December 22, 23. The Chamber of Commerce was the sponsor Nine hundred youngsters attended the Christmas party at the Carroll Theatre in Carroll on December 20. Eliminate Sunday Shows MONROE, IOWA—A new show schedule has gone into effect here with the new year. The change eliminates the Sunday show by playing the weekend .show on Saturday and Monday instead of Saturday and Sunday. The midweek show continues on Wednesday and Thursday nights as in the past. MISLEADING! If you are going to buy new Projector Mechanisms, see us. We sell the Best, our list price is lower, our trade-in allowance is fair and your outlay of money for the Best Projector Mechanism will be less. Buy a Proven Projector Mechanism. DES MOINES THEATRE SUPPLY CO. 1121 High St. Phone 3-6520 Des Moines, Iowa New Year Week Is Big In Loop First Runs CHICAGO—The new year started with a boxoffice bang at Loop first run theatres. New Yeai's eve theatregoers flocked into all houses despite advanced admission prices for midnight shows. The Chicago, showing "April in Paris" for a second week and an ice-skating revue on the stage, charged $2.40 for the New Year's eve show and drew a capacity crowd. The Palace, with its second week of "Stars and Stripes Forever"; the Woods, with "Happy Time" running in its second week, and the Oriental, with the second week of "Million Dollar Mermaid," upped their grosses by charging $1.80 for the New Year's midnight shows. Telenews, with Tri-Opticon three-dimension premiered on the holiday bill, did capacity business through a second week run. (Average Is 100) Chicago April in Poris tWB), plus stoge revue, 2nd wk '50 Grand Invosion U.S.A. (Col), Red Planet Mors (UA), 2nd wk "5 Esquire The Secret Shore (RKO); Bride Comes to Yellow Sky (RKO) '20 Oriental Million Dollar Mermoid (MGM), 2nd wk..I25 Polace Stors ond Stripes Forever (20th-Fox), 2nd wk 130 State-Lake Rood to Boli (Pora), 2nd wk 125 Roosevelt Against All Flogs (U-I); The Raiders ' (U-I). 2nd wk 125 Surf—The Promoter (U-I) 200 Telenews Tri-Optieon 3-dimension films, 2nd wk Very big United Artists Ruby Gentry (20th-Fo!

Show-and-Half Policy Ahead at Century DETROIT—A streamlined show-and-a-half policy at night is being continued at the Century Theatre, major neighborhood house, after a five-month experiment, despite the fact that results are not yet cleaj-ly satisfactory. The general depression of show business in the Motor City in the past five months—even though some signs now point to a possible turning point—has resulted in a condition in which E. R. "Dick" Holtz, president of the operating company, expressed entire satisfaction with the fact that "business has held its own" in this period, instead of dropping further. The idea was started in August, with the starting time set back half an hour to 6:30 p.m., and the closing time moved forward to 11 to 12, in.stead of 12:15 to 1 o'clock. Selection of the film to be shown once is dependent upon length considerations, rather than the relative strength of the two features. Holtz has been checking other theatres in the area, and reports very low attendance at the late shows, and contends that "to run a late show is futile." The Centm-y has benefited economically from the policy, even though business has not picked up. since a slight saving in expenses, such as power and heating, is possible. "The reaction is excellent. Patrons like the policy," Holtz summarized, and confidently said, "I think we are on the right track, though we can't prove it yet with figures." Billposters' Wage Hiked By Escalator Clause DETROIT—A general wage increase of six cents an hour is being placed in effect by billposters Local 94 in the Detroit area. The boost is virtually automatic under the existing escalator clause in local contracts, which expire generally on April 30, and was not the subject of any formal negotiation. Plans for a pension for billposters upon a nationwide scale were disclosed by Michael Noch, business agent of the Detroit local, who is also fourth vice-president of the international. The executive board of the latter is currently studying the formulation of a plan adapted to the requirements of the trade, but will preserve local autonomy in any plan that is finally adopted, Noch said. This would probably take the form of recommending to each local that it include the selected plan in its own contracts. lATSE Elects Fritz Devantier DETROIT—Fritz Devantier of Mount Clemens has been elected president of lATSE Local 735, covering several counties of southeastern Michigan just north of the Detroit metropolitan district. Other new officers are vice-president, Bert Penzien, East Detroit: business agent, Roy Suckling, St. Clair Shores; financial secretary, Noman Pingel, Mount Clemens; treasurer, George Konath, Roseville; corresponding secretary, Earl Natzel, Rochester; sergeant at arms. Shorty Bushard, St. Clair Shores ; delegate, Roy Suckling and alternate, Earl Natzel. The installation will be held on January 14 at the Flamingo club. MIDEASTERN STATES^ FEDERAL TAX REPEAL COMMITTEE CHAIRMEN \V. E. Horsefield /* »- -.y'i Joe Isaac Ernest Conlon Allen Johnson Larl Hudson Lew Wisper Leo Jones DETROIT—Exhibitor state chairmen for the Council of Motion Picture Organization-sponsored federal tax repeal campaign are shown above. These men und distributor chairmen are working together in contacting senators and congressmen from their various states to assemble pledges of cooperation from the solons on outright repeal of the federal levy on theatre admissions. The exhibitors shown here represent the following states: KENTUCKY—W. E. Horsefield, Morganfield; and Joe Isaac, Cumberland. MICHIGAN—Ernest Conlon, Allied Theatres of Michigan, Detroit; Allen Johnson, Grand Rapids; Earl Hudson, United Detroit Theatres, Detroit, and Lew Wisper, Wisper & Wetsman Theatres, Detroit. OHIO—Leo Jones, New Star, Upper Sandusky. Also named as committee chairmen but not pictured above are: KENTUCKY—Irving Long, Fourth Avenue Amusement Co., Louisville, and Ned Green, Mayfield. Mrs. Mary Fetick Dies CINCINNATI—Mrs. Mary Coleman Fetick, wife of H. George Fetick, who operates a booking and buying service here, died Thursday (8) at her home from a heart attack resulting from an asthmatic condition. Her death occurred while her husband was undergoing tests at a hospital. Besides her husband, she leaves her mother and two brothers James and Robert Coleman. Robert Coleman is Kentucky salesman for RKO. Repeal City Ticket Tax NEWTON FALLS, OHIO—Tommy Manos, manager of the local theatres, which are operated by Manos Theatres, Inc., was successful in his bid to the city council for repeal of the city admissions tax. At the regular city council meeting recently the council suspended its rules and voted unanimously to repeal the tax, retroactive to January 1. Booth Man Accusecl of Arson ST. MARY'S, OHIO—Accused of trying to burn the St. Marys Theatre, St. Marys. Ohio, where he was employed as a film projectionist, Robert Alexander, 33, has been indicted on charges of arson by the Auglaize county grand jury. Robert Taylor Visits Cleveland on 'Above' CLEVELAND—Robert Taylor spent a day here on his new MGM release, "Above and Beyond." which opened Thur.sday (15) at Loew's State. This was Taylor's first visit to Ohio and he almost didn't make it this time. Planes were grounded in Chicago by heavy fog, delaying his expected Wednesday arrival. But he made the final lap of his trip by train and arrived in time for a guest appearance at the Rotary club luncheon and a full day of press and radio interviews. He was met at the station by an air force recruiting group, of which he was made an honorary member. The Taylor schedule included Dayton on FYiday (9) then to New York to make his TV debut on Ed Sullivan's program. Vandals Damage Theatre AKRON—Vandals enjoyed a Roman holiday on New Year's day in Helen Smith Russell's Majestic Theatre, which has not been in operation the last several months. Nothing apparently was stolen, but extensive damage was done. The screen was ripped to shreds. Draperies were torn. Walls were scratched. To date the vandals have not been apprehended. BOXOmCE January 17, 1953 ME 73