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iHa . . The — 84 Cancer strikes one in five Strike back! Your Dollars Will save lives by strengthening the Cancer Crusade of the American Cancer Society. Your Dollars will bring words of truth and hope to you. to your family, to your friends and to your community. Your Dollars Will help ease the pain of the cancer patient. Youf Dollors will help train skilled, understanding hands and minds to serve in the hospital, in the doctor's office, perliaps even in your home. Your Dollars will speed the mastery over cancer, the disease that last year killed 315,000 inen, women and children. Give to conquer cancer Mail the coupon to "Cancer" Care your local post office AMERICAN CANCER SOCIETY GENTLEMEN: Pleose Send Me Free Literature About Concer. n Enclosed Is My Contribution of $.. To The Cancer Crusade. Name Address City State NEW HAMPSHIRE IJenry Allen Chapin, former employe of the Latchi.s Theatre hi Keene, died at Memorial hospital in Brattleboro, Vt. In recent years, he had been employed by the American Optical Co. in Brattleboro, his na'ive c'tv Thomas E. Lowe, a vaudeville performer for 40 years on American and European stages and a resident of Sutton for the last ten years, died recently in New London hospital. Colleen Gallant of Laconia, " New Hampshire of 1951." and Terry Miller, both members of the Weirs Ski club, have gone to Cypress Gardens, Fla.. to appear in a fulllength film, "The Cypress Garden Story," starring E-sther Williams. Fred Markey, manager of the loka Theatre in Exeter, estimated that about 900 children attended the annual free show' for children staged by the Exeter Lions club during the Christmas sea.son. Markey was co-chairman of the event . . . Gala New Year's .shows were held at the Strand and State in Manchester, where "April in Paris" and "The Stooge" were the attractions. The Strand priced all tickets at 85 cents and the State admission charge was a dollar. Both houses had only one matinee during the afternoon. A newspaper survey in Manchester has shown that television has not only become a "grim competitor" for theatres and radio stations, but the Manchester social clubs as well. It was reported that some of the liquor-serving clubs had noted an attendance drop as high as 70 per cent. SPRINGFIELD pauI Anglim, New England concert and theatre manager working out of Boston, has been named new managing director of the Court Square, replacing Elihu Glass. Anglim plans concert series, lectures, fine arts films, musical and star stock, to keep the house lighted for the 40-week season. The Court Square was dark through December and will reopen with "Bell, Book and Candle" Monday (19) for three days. The Broadway, which has been dark for a couple of years and which formerly was a subsequent run, ha.s gone over to wrestling, starting this month. The house was leased from New England Tlieatres of Boston, which acquired it, along with the Paramount, from Paramount, by Joseph De- Maria and James Andrews. Ed Smith, Paramount manager, sat in on negotiations with Harry Browning of New England Theatres. Loew's Poll previewed "Above and Beyond" for an enthusiastic night audience, with George E. Freeman as host . Arcade, operating on a new first run basis, held "Because of You" three weeks, the longest run for any film hereabouts in months. The Valley Arena, Holyoke nltery and home of wrestling and boxing shows, burned to the ground. Loss was estimated at SIOO.OOO and doubt was expressed that it will be rebuilt . . . All first run houses reported very heavy holiday with long lines despite inclement weather. Industry Goodwill Jobs In Need of Publicity From Mideost Edition TOLEDO—Tlie motion picture industry, known throughout the world for its efficiency in promotion of pictures and stars, goes modest when it comes to promotion of its own good deeds. Locally, for mstance, the Old Newsboys Goodfellow Ass'n annually publishes a Goodfellows charity edition newspaper. Members of the association—all leading business and professional men—take their stands on the streets of Toledo to sell the eight-page special edition. Price of the paper is any amount aixl everything collected Is used to aid the needy children of the Toledo public and Parochial .schools. This year's edition was the 23rd annual edition to hit the street. Of the hundreds of Toledo people and industries represented in the special edition, the motion picture industry stands out as the largest personal contributor. No less than ten members of Uie industry appear on the two-page photo spread as committee chairmen and workers for Toledo's pet charity drive. Tlie list includes Joe E. Brown, star of stage and screen, as an active out-of-town member of the Old Newsboys Goodfellow'n. Two industry members were active committee members for this year's Goodfellowship day on December 19. They were Howard Feigley, theatre owner and an associate partner in the Skirball circuit, and Abe Ludacer, manager of Loew's Valentine. Also on this committee was Judge Fi-ank W. Wiley, who in the now famous Martin G. Smith ti-ial ruled that the censorship of newsreels in Toledo is unconstitutional. Other industry members who gave support to Toledo's pet project included Frank Murphy, Loew's theatre division manager; E. C. Pearson of the MGM territorial publicity staff; Marvin Harris. Toledo independent circuit owner and recently named executive director of the Lucas County Ohio Sesquicentennial committee; Jack O'Connell, Loop theatre owner; Larry Jabobs, former O'Connell partner; Jack Lykes. manager of the Colonial, and Pete Sun, prominent theatreman now retired. The public relations record of industry members is a distinguished record—tales of the good deeds that theatre owners and managers perform every day in their theatres such as providing a clean wholesome place of entertainment for young and old; taking care of hundreds of youngsters on Saturday afternoons, including seeing that the youngsters get home after the show lOne manager took a child home when it's parent failed to show up at the end of the show, while another child came to the show with a note pinned to her coat asking the manager to send her home in a taxi), and many other services that come under the heading "beyond the call of duty." Preview 'Above. Beyond' HARTFORD—MGMs -Above and Beyond" was sneak previewed to a Loew's Poli audience, which included Mayor and Mrs. Jo.seph Cronin. air force reserve officials, and radio commentators. Lou Cohen, Loew's Poli manager, was host. Dimes and dollars will help mony o victim of polio to recover normal health. Arrange tor Morch ot Dimes collections. BOXOFFICE :: January 17, 1953

. . FPC Reports Business Continues Upward TORONTO—A preliminary report on the position in 1952 of Famous Players Canadian Corp., presented by Vice-President R. W. Bolstad, showed that Canada's largest theatre chain had recorded a high mark in boxoffice revenue. Bolstad. who is also treasurer, pointed out that not only had business been maintained at a record level throughout the year but a strong trend was in evidence at the close of 1952. Considerable improvement in revenue was shown in December, as compared with the same month in 1951. The strong position of the company, which paid an extra dividend in December, was reflected in the firmness of common shares in the stock market, the year-end price being $18.50, compared with a low around $15.50 early in 1952. VANCOUVER . . . Famous frank Gilbert, projectionist, returned from a vacation in Mexico and reported he had picked out an ideal spot to retire . . Shirley Strauch, Dominion Theatre . candy counter girl, will marry Joe Mer- rithen, a member of the American air force now stationed in Seattle . . . Bette Bzawy. Strand cashier, spent the Christmas holidays with her parents in Manitoba Players switched two downtown assistant managers; Andy O'Reilly from the Cinema International to the Capitol and Ed Stern from the Capitol to the Cinema, Irene Schnepf, Dominion Tlieatre cashier, was given a four-month leave to visit her native New Zealand . . . Joan Edworthy, formerly at the Victoria Road Theatre, is the new secretary at the Orpheum, replacing F^'ancis Sugerman, resigned. The husband of Edna Merrick, cashier at the Odeon Hastings, was in a hospital with a serious heart condition . . . Violet Hosford, 20th-Fox cashier, spent the holidays with her family in Edmonton. . Mickey Goldin, Studio manager, was hit by the flu during the year-end holidays Walter Hopp, Cinema manager, finished a successful run of "The Greatest Show on Earth," which played seven weeks in downtown Vancouver . . . Al Laubenstein, 20th-Fox office manager, became father of a daughter named Leslie Ellen. She is their first child. Downtown theatres which had special midnight .shows at $1 on New Year's eve generally had a disappointing evening, folks staying in their homes. Average business was reported by neighborhood exhibitors, with the usual pre-Christmas slump and a little pickup over the Christmas weekend. Perkins Electric Co. and Paramount Pictures held open house for British Columbia exhibitors prior to the holiday sea.son . . . Jack Donnelly of the Dominion staff and his wife left on a vacation in the South Sea islands. Four local suburban theatres were closed for Christmas day to allow employes to enjoy the day with their families . . . Steve Rolston, Alliance Films manager, and his wife were in Seattle for the holidays . . . The combined year-end party of employes of the Plaza and Paradise theatres was held at the Oljmipia. Montreal Film Industry Aids Blood Marathon MONTREAL—The motion picture industry in Montreal played a prominent part in the arrangements made to ensure success of the world's greatest blood-donor marathon, conducted under auspices of the Canadian Red Cross for 37 hours Saturday and Sunday (10, 11) in the armory of the 17th Duke of York Royal Canadian Hussars. The event featured a vaudeville program given voluntarily and free of charge by about 50O entertainers. Under normal conditions the show would have cost about $100,000, but business firms, the armed forces, individuals and entertainers combined to keep it going continuously for the entire 37-hours at no cost either to the Red Cross or the public. The campaign, aimed at securing a record total of 8,000 pints of life-saving blood to replenish the Red Cross bank whose stock is dangerously low, was opened by Mayor Camillien Houde at noon Saturday, following which the big show proceeded as the blood was drawn from a throng of donors. Dignitaries of Quebec province, the armed forces and Canadian industry attended. Maj. Gen. E. J. Renaud, chairman of the blood donor committee and former officer commanding military District 4, presided as official host. Chairman of the committee arranging the entertainment was Sam Gershenson, of Dinty Moore's, and concentrating on the motion picture industry angle was Harry H. Burko, district manager of General Theatre Supply Co. Radio station CFCF of the Canadian Marconi Co, devoted thousands of dollars worth of time and talent to promote the event which had a.s its object the immediate securing of 1,850 pints of blood and pledges enough to meet the record 8.000 pints total. The 37-hour CFCF broadcast was preceded by other broadcasts earlier in the week. CBC also on its foreign service, sending a description of the great event to listeners behind the Iron Curtain, and also televising it. Besides publicity given by newspapers and magazines, trailers announcing the marathon were on all local screens. The armory was attractively decorated, with the Imperial Tobacco Co. of Canada furni.shing silken flags and the Coca-Cola, Per>si- Cola and Canada Dry companies assisting. The army donated the auditorium and the stage, and the signal corps set up an interdepartmental field telephone service, complete with switchboard. Boy Scouts acted as runners. Associated Screen News sent photographers. The 20 -bed Red Cross blood donor hospital was headed by Dr. Cecil Harris. During the long interval, refreshments were donated to the blood donors by Steinberg's wholesale groceteria, while free transportation to the armory was provided by 600 taxis of the Veteran Taxi Ass'n. Harry H. Burko, district manager of General Theatre Supply Co., a member of the Red Cross blood bank committee, obtained from Con.solidated Theatres and Quebec Allied Theatrical Industries permission to exhibit trailers announcing the marathon in Montreal cinemas, and made arrangements for cameramen to photograph the scene. He made arrangements for draperies, and supplied spotlighting equipment and gelatine colors for the 30 x 60-foot stage. Screening Room Foibles Put on Pan By Correspondent From Winnipeg By BEN SOMMERS WINNIPEG—Local exchange screenings are attended regularly by only a small percentage of the substantial number of exhibitors in this area. Comparatively few theatremen apparently think it is worth while to preview the products they are to K show on their screens. Here, .some of the distributors screen at fixed times each week the new film product which have arrived from the east, while Ben Sommers other screen whenever the whim or need moves them. A volume could be written on the foibles of the groups who are seen regularly at the local screening rooms and no doubt they are duplicated at every exchange center in the Dominion and the U.S. as well. First there are managers. There usually is one manager, often the one with the top films, who exercises little or no supervision over the groups who show up and it is sheer luck if a bona fide exhibitor able is to crowd into the screening room—it is filled with branch managers, salesmen of other companies and all the friends and relatives of this one or another. But the back row center seat is reserved for the host manager. Tliis is protocol, even if the manager does not attend the screening, that seat stays empty. Then there probably is one manager who pokes fun at his new offering, saying after the screening is over that the film "certainly is a hunk of nothing wrapped in celluloid." Of course, he means this comment as a joke, and the odd exhibitor is supposed to disagree and say the film in question is a fine picture and will make money. But this approach, repeated often, backfires, and the viewers leave the comment unanswered. Then we sometimes have the coy manager who does not want to reveal the name of the picture being screened, but promises that it may be well worth while to spend the time seeing it, "since it is a little something with unknown stars that the company is sneaking (Continued on next page) BOXOFFICE Jaiiuary 17, 1953 K 85