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Boxoffice-January.17.1953

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— . . . The . . Manager MONTREAL lyrontreal has the longest spell of holidays at Christmas and New Year's of any major city in Canada and, as a result, Filmrow finds itself divided between spells of comparative inacticity and recurrent parties. Some exhibitors from country districts invariably find themselves on Monkland avenue in the vicinity of Filmrow during the festive season and while placing some orders are also keenly interested in participating in holiday activities. Holidays commenced as usual Christmas eve and ended on Epiphany day January 6. the night on which illuminated Christmas trees disappiear from outside suburban residences. Filmrow personnel were preparing to do their bit in fostering the great Blood Bank Marathon of the Canadian Red Cross, some voluntarily working on publicity angles and others getting ready to donate blood. The motion picture industry share in the $100,000 entertainment put on by both amateur and professional amusement .specialists in the Duke of York's Royal Canadian Hussars armory, was considerable. It included trailers shown in all theatres and the donation of various stage accessories. Motion picture committeemen worked hard putting into effect suggestions for entertainment to help the blood donors pass their time without getting bored while waiting. "Intolerance," first of a series of film classics made in 1916 by D. W. Griffith, which tells four stories of the life of Jesus, was shown to Montreal Men's Press club members Sunday night (11) ... Three-dimensional color films used for scientific research were exhibited at the Montreal Neurological institute by Dr. William F. Windle of Morton Grove, 111., who gave details of the experiments in regeneration of the central nervous system in animals. . . Canadian premiere of the prize-winning film of the Locarno film festival, "It Happened in Europe," made in Hungary and carrying the official endorsement of the film division of the United Nations, was given at the Avon Theatre . MGM's "Pi-ide and Prejudice" will be released again throughout Canada, it is announced by T. J. Gould, general sales manager for MOM . . . Zachary Scott was stan-ed here with Joan Bennett in "Bell, Book and Candle," when it opened . . . a week's run at Her Majesty's Monday (12) Lucienne Boyer, Parisian star, always a favorite in Montreal, has returned with a supporting company of soubrettes and is drawing crowds to the Continental. Canadian Institute of Public Opinion canvassed Canadian fans on their choice of the greatest films of 1952 and found that they favored The Greatest Show on Earth, Quo Vadis, The Great Caruso, With a Song in My Heart and The Quiet Man in that order . . . Amherst Theatre on St. Catherine street east was the scene of an early morning holdup, which netted the robbers between $1,600 and $2,000 stolen from the safe in the manager's office. . . . C. Vital Cousineau, a pioneer of motion pictures on the south shore of the St. Lawrence opposite Montreal, died January 2 at St. Lambert, suburb in which he operated the Victoria Theatre for 32 years. Polio sufferers look to you. Drop March of Dimes slugs info your advertising for the March of Dimes drive January 2-31. Performing Right Tax Remains Same as in '52 OTTAWA—Performing right fees for theatres in 1953. unchanged from last year, were approved at the annual hearing here of the government copjTight appeal board, of which Justice J. T Thorson is chairman. The seat fees, imposed by the Composers, Authors and Publishers of Canada, are as follows: Less than 500 seats, 10 cents a year: 500 to 799 seats, 12 cents: 800 to 1,599 seats, 15 cents; 1,600 seats and over, 20 cents. Theatres which operate three days or less per week pay one half of the regular rates, with a minimum fee of $10. The seating capacity of drive-in theatres is determined at three times the maximum number of automobiles accommodated in the parking area. The board postponed action on performing right charges for television broadcasting on the ground that video had not reached the stage in Canada where any basis could be determined, the only two TV studios having been opened only last September. The copyright board reserved decision on the question of fees to be paid by privatelyowned radio stations, the latter having objected to the schedule established in 1952 on the basis of program revenue instead of the number of receiving sets served in an area. The Canadian Ass'n of Broadcasters asked for a reduction from 1952 charges by CAPAC for privately owned stations and for a change of fee basis. OTTAWA . . . T eonard \\. Brockington, president of Odeon Theatres and other Rank companies, was received Thursday (8) by Vincent Ma-ssey, governor-general of Canada, at Rideau Hall The Royal Canadian Golf Ass'n has announced that entries have been received from Bob Hope and Bing Crosby for the Canadian open championships, scheduled next August at the nearby Seigniory club. Hope is expected to star later at the Canadian National exhibition grandstand show. During the third week of "The Happy Time" at the Elgin, Manager Ernie Warren u.sed a series of ad vignettes of local film fans along with their personal comments on the picture, the locale of which is laid in Ottawa . James Chalmers of the Odeon has timed the engagement of "The Cruel Sea" with the appearance of the serial of the story in the columns of the Ottawa Journal. Featured in the art gallery of the theatre is the work of John Kncxjp, a local artist. The 80th birthday anniversary of Adolph Zukor was given impressive recognition in the news columns of the Citizen, as well as in newspapers of other Canadian cities production staff of Crawley Films, Ltd., has been augmented by the appointment of Kenneth Gay, from England, as chief of the studio's art and animation department. Joseph Doyle has completed a new fireproof, air conditioned 300-seat theatre, the Pontiac, at Fort Coulonge in the Ottawa valley. Doyle is his own projectionist and his Some 2,800 underprivileged wife is the cashier . . . children were the guests at a morning show in the Capitol of Manager T. R. Tubman and the Rotary club. WINNIPEG TIT'hile visiting in London, Ont., last week we heard that Star-Top Drive-In Manager Ken A. Jone.s, prior to closing for the season, held an all-night show, using six full-length features. The grounds were quickly filled and at dawn there were still 125 cars on the premises. Refreshment sales were extraordinary, but the ordeal was rough on the manager as well as his staff. Jock Emslie, manager of the State, claims another "first" to his credit. The State was the first theatre in Winnipeg to use an ice cream vending trailer and sell jumbo bars during intermission, the first to use an animated cartoon Technicolor intermission trailer in Winnipeg and now is the first house in Winnipeg to install a Glenray barbecue hot dog machine. Continued mild weather in this area is such a contrast to former years that several theatres report attendance for December and January were away above expectations . . . Now that few German pictures have proven popular, one exchange manager reports that several rural exhibitors have requested information on these pictures in those areas where there is a fair concentration of first and second generation people of that descent. Local exhibitors are by now reconciled to opposition from wrestling, hockey, basketball and other events which draw heavily from theatre attendance, but they were especially . . . peeved with the free movie at a downtown church, titled. "The First Christian Western," which is being presented under the auspices of Billy Graham. The film presents the Sons of the Pioneers, Redd Harper and Cindy Walker and several Texas ma.ssed choirs. Tlie .show was presented on a Saturday evening The other item that made local exhibitors flinch was the free showing at the Playhouse of the Grey Cup finals in color by one of the largest grain brokers in the country. This film appeared for three days. With new higher advertising rates in force in the local dailies, there has been a noticeable condensation of various ads, with the pronounced shrinkage in the amount of daily space used by the Western Theatre chain. Most key houses are maintaining an equal dollar budget in '53 as they did in '52, thereby causing a corresponding trimming of linage. A new contest has been worked out by Winnipeg F^ee Press critic Frank Morriss. Called Match the Stars contest, it is very similar to a match the twins contest. In this case, the Free Press will publish pictures of 60 different stars as they look now and as they looked in baby clothes. Tlie public has to match up the star sets and participate in a $3,000 jackpot, Morriss promises that if the winner of the grand prize of $1,000 wants to use his prize money to take a trip to Hollywood, Morriss will arrange for the person to meet several stars. Belter Films to Uptown TORONTO—A change in booking policy has been announced for Loew's Uptown and the downtown Loew's which will improve the quality of product played at the Uptown. In line with the change is the current showing of "Plymouth Adventure" at the Uptown. The lineup of bcwkings includes "Meet Me at the Fair," "Mississippi Gambler." "De.sert Legion" and "Ma and Pa Kettle Go to Paris." 88 BOXOFTICE January 17. 1953

OMICEfD DD 11 J J]ii^ 11 J D£ The EXHIBITOR HAS HIS SAY ABOUT ALLIED ARTISTS (AA)—Johnny Sheffield, African Treasure Laurette Luez, Martin Garralaga. Native adventure of Bomba of the usual type but it satisfies and draws well. Bomba's new chimp friend causes plenty of excitement for the kids. Played Sun., Mon. Weather: Fair and cool.—James Wiggs jr., Tar Theatre, Tarboro, N. C. Small mill-town and niral patronage. Aladdin and His Lamp (AA) — Patricia Medina. John Sands, John Dehner. This is a weak one. Doubled with "Leadvllle Gunsllnger" (Rep) and did below average business. The customers were disappointed and we had some walkouts. Played Thurs., FW. Weather: Warm.—N. D. Patterson, Tate Theatre, Coldwater, Miss. Small-town and rural patronage. Bomba and the Jungle Girl (AA)—Johnny Sheffield, Karen Sharpe, Walter Sande. The title doesn't fit the picture but it is up to the average of the series and if Bomba la popular this wUl fill the bill. Average attendance and no one either "pro" or "conned" it. Better weekend screenfare. Played Wed., Thurs. Weather: Fair.—Ken Chrlstlanson, Roxy Theatre, Washburn, N. D. Small-town and rural patronage. Feudin' Fools (AA)—Leo Gorcey, Huntz Hall, Dorothy Ford. Good slapstick comedy. Played "B" house Sunday, Monday and Tuesday to normal business.—Robert J. Taylor, Majestic Theatre, Rice Lake, Wis. Srnalltown and rural patronage. COLUMBIA California Conquest (CJoD—Gomel Wilde, Teresa Wright, Alfonso Bedoya. Opened to the biggest Christmas eve boxoffice since I have been here. (That still isn't much.) The audience grew in numbers each evening and they really liked this one. You get people on this one who don't usually go to westerns. Cornel Wilde is becoming more and more popular since "Greatest Show." Played Wed.. Thurs., Fri., Sat.—Dwight and Janice Hanson, Valley Theatre, Eddyville, Iowa. Small-town and rural patronage. Harem Girl (Col)—Joan Davis, Peggie Castle, Arthur Blake. Joan's brand of slapstick is the perfect draw for my "seatdusters" and this action-packed comedy- farce is one of the best she has made. We enjoyed outstanding business on a double with "Apache Country" (Col) which is another nice little offering from Gene. Played Fri., Sat. Weather: Warm.—Bob Walker, Uintah Theatre, Fruita, Colo. Small-town and rural patronage. Honor Citation Winner Reports on 'Prisoner' PRISONER OF ZENDA, THE (MGOT) —Stewart Granger, Deborah Kerr, James Mason. Business was good. For the exhibitors who had hold outs on the feature "Scaramouche"—should do equally as well on "Prisoner." Played Wed. through Wed. Weather: Mild.—Richard D. Empey, Granada Theatre, Duluth, Minn. General average city patronage. BOXOFFICE BookinGuide Jan. 17. 1953 FIGURES Indian Uprising (Col)—George Montgomery, Audrey Long, Carl Benton Reid. Not bad, although it was nothing exceptional. Apparently the people in Kaslo don't like Indian pictures because I have never had so many dissatisfied patrons in a dog's age. I was of the same opinion so I can't blame people for Laugh a Little- Cry a Little \tTHAT PRICE GLORY (20th-Fox)— James Cagney, Dan Dalley, Corinne Calvet. Excellent. Lots of laughs and a few tears. Too bad we don't have more pictures like this. Flay it on a Sunday- Monday change and you can't go wrong if you are in a small town. The high school patrons really ate this up. Flayed Sun., Mon. Weather: Cold.—George Kelloff, Ute Theatre, Agullar, Colo. SmaUtown and rural patronage. squawking. Played Mon., Tues., Wed. Weather: Cold.—Tom Hetherlngton, Musicland Theatre, Kaslo, B. C. Small-town and rural patronage. METRO-GOLDWYN-MAYER (MGM)—Ralph Meeker, Leslie Glory Alley Caron, Kurt Kasznar. A good enough picture but nothing at the boxoffice, so we were unhappy. Leslie Caron's dances straightened up the slumped-down teenagers. It Is doublefeature material. Played Tues., Wed. Weather: F^ir.—Ken Chrlstlanson, Roxy Theatre, Washburn, N. D. Small-town and rural patronage. Lovely to Look At (MGM)—Kathryn Grayson, Red Skelton, Howard Keel. Very good musical. However, in my small town they just don't go for them. Hope they don't make too many this coming: year. Played Tues., Wed. Weather: Fair.—George KeUoff, Ute Theatre. Aguilar, Colo. Small-town and rural patronage. People Against ©"Hara, The (MGM)— Spencer Tracy, Pat 03rien, Diana Lynn. This is a very good drama of the serious type which includes several courtroom scenes that are weU done by a good cast. Played Sat., Sun.—C. E. Bennewitz, Royal Theatre, Royalton, Minn. Small-town and rural patronage. Strictly Dishonorable (MGM)—Ezio Pinza, Janet Leigh, Millard Mitchell. Placing Ezio Pinza opposite Janet Leigh was a serious mistake and it ruined the entire pictuie. I am sure that MGM found this out afterwards. I know we did at the boxoffice. Played Wed., Thurs. Weather: Cold.—G. J. Forhan, Montcalm Theatre, Hull, Que. Smalltown and rural patronage. Young Man With Ideas (MGM) — Glenn Ford. Ruth Roman, Denise Darcel. Played just before Christmas to a not-too-pleasing nor too-pleased audience. The story just failed to jell. It was like a single-reel short that had been stretched out into a feature. Wasted stars and wasted film on running time because of a weak story. Played Sun., Mon. Weather: Pleasant.—Dwight and Janice Hanson. Valley Theatre, Eddyville, Iowa. Small-town and rural patronage. PARAMOUNT Atomic City (Para) — Gene Barry, Lydia Clarke, Michael Moore. This picture is up-todate and will keep them on the edge of their seats. No big stars but this one will take care of itself. However, I suggest you advertise heavily for best results. Played Tues. Weather: Cold.—L. Brazil jr.. New Theatre, Bearden, Ark. Small-town and rural patronage. Hong Kong (Para) — Ronald Reagan, Rhonda Fleming, Marvin Miller. There was nothing to write home about in what this picture offered. E>vidently, judging from our boxoffice receipts, they preferred to stay at home and watch television. Played Thurs., Fri., Sat. Weather: Fair.—Harland Rankin, Eve Theatre, Wheatley, Ont. Small-town and rural patronage. Jumping Jacks (Para)—Dean Martin. Jerry Lewis, Mona Freeman. Good comedy but business is off in my theatres and it's hard to get rental down where it should be. Business good but no profit. This film should do above average everywhere. Preferred playing time. Weather: Good.—D. B. Plske, Piske Theatre. Oak Grove, La. Also Lake and Lake Drlve- In, Lake Providence, La. Small-town and rural patronage. Just for You (Para)—Bing Crosby, Jane Wyman, Ethel Barrymore. This did enough business to justify its rental, but even with Technicolor it couldn't come up to "Here C3omes the Groom." The story is dry and lacks action. Played Thurs., Fri., Sat. Weather: Icy and cold.—Bob E. Thomas, Orpheum Theatre, Strawberry Point, Iowa. Small-town and rural patronage. Last Outpost, The (Para)—Ronald Reagan, Rhonda Fleming, Bruce Bennett. There is lots of color, action and romance in this picture to please action fans . . . but, unfortunately, it failed here. Played Fri., Sat. Weather: Cool.—G. J. Forhan, Montcalm Theatre, Hull, Que. Small-town and rural patronage. Somebody Loves Me (Para)—Betty Hutton, Ralph Meeker, Robert Keith. Betty Hutton has topped her role in "Annie Get Your Gun" with her very good role in this film. She was excellent. The story content was fine and there were some very good songs selected for the film. I think I could have made a better selection than Ralph Meeker to play the part of Benny Fields. Business (Continued on next page) Brings Fine Patronage In All Departments /-•ALLAWAY WENT THATAWAY ^ (MGM)—Fred MacMurray, Doi%- thy McGuire, Howard Keel. This is a comedy my trade came to see and really liked. Favorite stars and clever dialog brought them to the boxoffice and, on this one, we sold candy and popcorn like crazy. Played Sun., Mon.—Dwight and Janice Hanson, Valley Theatre, Eddyville, Iowa. Small-town and rural patronage.