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Boxoffice-January.24.1953

. . Picked ^oUe^cwMcC

. . Picked ^oUe^cwMcC ^cfront Columbia Plans 30 Films In Color During Year There is an ever-wiciening area of agreement among all industry segments that the so-called "lost audience" can best be lured back into motion picture theatres by offering potential patrons scope and spectacle in increasing quantities—those being the ingredients which home television competition cannot hope to match. Such scope and spectacle call, of course, for the employment of color photography, the use of which is being constantly expanded. Exemphfying the boom market in color as an adjunct to theatrical celluloid is the disclosure by President Harry Cohn of Columbia that his company has charted the greatest number of Technicolor productions ever made by a single studio in one year. The Cohn plant lists a total of 30 features to be made in that tint process during 1953. Fifteen of them will be top-budget entries made under the aegis of Jerry Wald, vicepresident and executive producer. The Sam Katzman unit plans ten tinters, the Robert Cohn lists two, and the Stanley Kramer, Scott-Brown and Warwick Pictures organizations each have one. Under the Wald guidance. Technicolor will be employed on "Cruisin' Down the River," a musical; "Miss Sadie Thompson," based on W. Somerset Maugham's "Rain," and to star Rita Hayworth; "The Wood Hawk," a historical western; "Renegade Canyon," also a galloper; "The Broadway Story," a musical; "High Command," outdoor adventure: "Debut," a backstage musical; "Ten Against Caesar," a sagebrusher; "The Long Gray Line," a West Point story; "Liszt," a biography of the composer-pianist; "Pal Joey," a musical: "Lola Montez," a costumer; "Tombstone." By IVAN SPEAR a western; "River of the Sun," localed in South America, and "Casanova." Kramer has obtained a Technicolor commitment for his projected "The Caine Mutiny," while the Robert Cohn unit will tint "The Nebraskan" and "Tarawa." Scott-Brown Productions will make the Randolph Scott starrer, "Sunset Rim," in that process, while Warwick Productions has Technicolor camera crews in the Antarctic for "The White South." Katzman 's color slate includes "Prisoners of the Casbah," "Charge of the Lancers," "Jesse James Meets Bill Dalton," "The Kiss and the Sword," "Tripoli to the Sea," "Battle of Rogue River," 'Fort Ticonderoga," "Chief of the Senecas," "Drums of Tahiti" and the tentatively titled "Meet Me at the Fair." More Benefit Appearances Made in 1952 Than 1951 Industry critics, take note: More Hollywood film and radio entertainers made more free personal appearances for patriotic and public service events here and overseas in 1952 than in 1951. The increase of 9 per cent was tabulated by the Hollywood Coordinating Committee, which reported that 853 performers made 3,157 gratis appearances in conjunction with 680 programs last year to score the greatest 12-month record in the HCC's history. A breakdown revealed that troupers appeared on 380 programs in the U.S and abroad for all branches of the armed forces and government agencies, as comparpd with 319 in the previous year. These shows included hospital, camp and overseas visits. Personal appearances on behalf of fundraising events, both national and local, accounted for the balance. National organizations involved included the American Cancer TEX.\S (CHICAGO) STYLE—Plugging "The Tall Texan," which Lippert I'iilures will place in distribution next month, western headgear predominated at the iccent Chicago meeting of company executives and franchise holders. Participating i;i the conclave of Vi new franchise owners (from left, standing) were Harris Dud-lson, Chicago: \\ Grubstiek, San Francisco: .Vrthur Greenblatt, general sales manager; President Robert L. Lippert: Ed Baumgarten. Lippert's executive assistant: William Pizor, foreign sales manager. Seated (from left): Cliff Wallace, Memphis; .W Swi rdlove, Boston; Milton Brauman, Pittsburgh, who may have been camera-shy. Press Boat Trip to Plug 'The Sea Around Us' Something new in the way of press agentry is being evolved on behalf of "The Sea Around Us," the documentary film version of Rachel L. Carson's nonfiction best-seller, which is being distributed by RKO Radio. Capt. Allan Hancock, who guides the Hancock foundation at the University of Southern California, is making available his research boat, the Valerio IV, for the purpose of taking members of the press to sea for the day to give them a demonstration of the workings of a marine laboratory. The vessel was to take off for the bounding main Saturday i24i with 25 magazine editors aboard, and will make ano her trip the following Saturday with a complement of 25 newspaper and wire service representatives. Society, CARE, Cerebral Palsy A.ss'n. Community Chests, infantile paralysis, the March of Dimes, Red Cro.ss, Boy and Girl Scouts, the Salvation Army and the United Jewish Appeal. Representing a 60 per cent increase over 1951. the players performed on 274 network and local broadcasts, live and transcribed, last year, plus 257 programs shortwaved by the armed forces radio service. Week's Story Purchases By MGM and Columbia For packaging into a single subjett, MGM purchased two Saturday Evening Post articles, "Forgotten Heroes of Korea," by James Michiner, and "The Case of the Blind Pilot," by Cmdr. Harry A. Burns. To be procuced by Henry Berman, the project is untitled . . . . at present. It depicts combat activities of U.S. navy carriers and fighter pilots in the Korean struggle, and is being scripted by Art Cohn Sam Katzman added two space-opera originals, both by Dick Williams, to his 1954 slate at Columbia. Tagged "Escape From the Moon" and "Space Fortress." they were penned by the drama editor of the Los Angeles Mirror up by Columbia from Horizon Pictures was "Reminiscences of a Cowboy," a novel by Frank Harris, which originally was to have been made by the Horizon outfit—for Columbia release—with Montgomery Clift and the late Walter Huston co-starring. The death of the latter stalled the project. Under the Columbia aegis, it will still star Clift, and will be written and produced by Ranald MacDougall. Gene Autry Sho-w Touring 47 Cities Until March Hitting the high spots: Having completed his latest starring western for Columbia, "Saginaw Trail," Gene Autry took off for Wichita to open a 47-city p.a. tour. Accompanied by a western variety show with a cast of 27, and his two famous horses. Champ and Little Champ. Autry will tour the midwest, eastern Canada and New England, winding up in Washington, D. C, March 1 . . Allied . Artists has begun the construction of two new cuttino rooms at a cost of $10,000 . . . Norman Freeman, for the past four years an executive of the Motion Picture Capital Corp. and previously associated with RKO Radio in both the production and distribution fields, joined the Sol Lesser organization. 26 BOXOmCE January 24, 1953

T. Goodwill Train Plan Readied by Variety BOSTON—Plans are nearly completed for the Variety Club Goodwill train, which will carry powdered milk to undernourished children in Mexico when the Variety International convention meets in Mexico City in April. William S. Koster. general chairman of the project, said that 12 of the 36 tents have agreed to cooperate in supplying powdered milk. Koster and Jack Berensin, international chief barker, are meeting in New York to complete the details. The train will make up in Boston and will stop en route to Mexico City at all cities where the tents have agreed to cooperate. Luis Montez. chief barker of the tent in Mexico City, has sent word that his tent has established as its heart project the distribution and delivery of the powdered milk to the needy Mexican children when the Goodwill train aiTives there. It was felt that each local tent would receive untold publicity when the Goodwill train arrives in each city and that arrangements could be made with city and state officials to greet the train at each stop and send along a Goodwill message to Mexican government officials. If the train were decorated in real showmanship fashion it would create interest and excitement as it went through the country and would call attention of the American public to the immeasurable amount of good the Variety Clubs and ptople of show business are doing for the underprivileged throughout the world. Theatre Construction, Openings, Sales and Leases CONSTRUCTION: Cape Girardeau, Mo.—Construction has begun on the 750-car Skyview Dnve-ln on U.S. 61, between here and Jackson, Mo., by Howard Bates and Carl Milne, Charleston, W. Vo.— Fred Helwig and Alan Gunter have purchosed o site for a drive-in between Kanawha City and Marmet for a new drive-in. Churchville, Md.—Johnny Manuel hos started construction on his new Bell-Air Dnve-ln, nine miles west of Havre de Grace. Clarksville, Ark.— United Theatres, Inc., of New Orleans will open a drive-in here next spring. Fordyce, Ark.—The K. Lee Williams circuit of DoQuocn, Ark , plans to rebuild the 700-seat firerozed Dallas Theatre here. Fort Lauderdale, Fla.—Sol Aragoma of Jocksonville, N C, started construction on the 650-car Starlight Dnve-ln lola, Iowa—Paul Zounbrecher is to begin work on a 300-seat quonset-type theotre there soon. Lake Charles, La.—Ground has been broken for another 1 ,000-cor twin drive-in here for spring opening. Morehead, Ky.—The Chakeres Theatres Co. ond Ellis Johnson will build a 300-car $100,000 drive-in east of town on Route 60. Morrilton, Ark.—United Theatres, Inc. of New Orleans will open its drive-in here next spring. Pine Bluff, Ark.— United Theatres, Inc., will finish Its 70Q-cor Zebra Dnve-ln for spring opening. Pocahontas, Iowa—Construction of an outdoor theatre has begun on Highway 3, east of town. Completion is planned for spring opening. St. Louis, Mo.—The Prairie Amusement Co. is reported to be planning a drive-in to serve the Jerseyville ( III.) area. Tucson, Arix.—Construction has begun on the Prince Drive-ln, on a ten-acre tract at North Campbell and Prince rood. Opening is planned for early 1953. Vine Grove Junction, Ky.—The Elizabeth town Amusements Co. will build a drive-in theatre here. Whitewoter, Wis.—Lakeland Theatres Corp. has taken an option on land on Highway 1 2, just outside of town, for construction of a drive-in next spring. OPENINGS: Albuquerque, N. M.—Thomas Griffin of Allstate Theatres has announced that the Duke City Drive-In will be opened in February. Blandenboro, N. C.—Frank Elmore has opened his indoor theatre in Blandenboro. Eunice, La.—C. J. Keller has opened his new 300- car dnve-in. Lafayette, La.—Opening the Star Theatre at Washington and Olivier streets is expected in January. SALES AND LEASES: Bentonvillc, Ark.— John Lowery hos sold his three theatres here, the Ploza, Park ond Cozy, to Mr. and Mrs- J. T. Hitt and Mrs. Gladys Hordin, all of Hico, Tex. Braddock, Pa.—The Times Theatre hos been reopened under a leasing arrangement with Bob Leiber and Archie Fineman. Cave, Ark.—Gene Thompson has sold the Brown Theatre at Shirley, to Jimmy Wilson. Chicogo, III.—The La Ti)cra Theatre has been sold to J . Tregoning, Raymond Tauber and Vincent Rehers. Dover, Tenn.— J. T. Scurlock, whose theatre burned some months ago, has rebuilt and reopened the house. Lynden, Wash.—The Liberty Theatre has been purchased by Mr. and Mrs. Frank Klein. Palatka, Flo.— H. A. Dale has purchased the New Theatre on Lemon street. San Francisco, Colif.—Guy W. Meek of Atherton has purchased a drive- in site of eight acres from the Lester Park estate. Pork hod started construction, but had given it up. Meek has not announced his intentions. San Francisco, Calif.— Bill Weiss has taken over the leose of the Vista Theatre from Henry Brown, who recently purchased it from William J. Laurie. Brown lives in Rio Vista. Sheridan, Mont.—Fox Intermountoin has sold its Orpheum Theatre here to Hal and Dick Bennett. St. Petersburg, Flo.—Mork Cummins has taken over operation of the Garden Drive-ln. Victoria, B. C.—A recent arrival in Victoria bought the Rio Theatre, o 449-seater. Vienna, Mo.—The 200-seat Court Theatre here has been sold by Louis C. Chambers to C. Crum. COLUMBIA PICTURES ANNOUNCES THAT PRINTS OF THE FOLLOWING PICTURES ARE NOW AVAILABLE IN OUR EXCHANGES FOR SCREENING