4 years ago


— 'Bad and Beautiful'

— 'Bad and Beautiful' Joins 'Sheba' In Smash Business on Broadway NEW YORK—"The Bad and the Beautiful." one of a half-dozen new pictures on Broadway, had a strong opening week at the Radio City Music Hall and joined "Come Back. Little Sheba." in attracting waiting lines each evening during its fourth week at the Victoria Theatre, which topped the preceding stanza. "Androcles and the Lion" at the Capitol Theatre and "The Jazz Singer" at the Paramount, also had above-average opening weeks, as did "Face to Face." in its first week at the Ti-ans-Lux 52nd Street Theatre. The first week of "The Little World of Don Camillo" was the best for the Bijou Theatre in some time. Two others, "Girls in the Night" at Loew's State and "The Tale of Five Women" at the Trans-Lux 60th were just fair in their opening weeks. Close behind "Come Back. Little Sheba" in the holdovers was "Hans Christian Andersen." which had eighth week grosses at both the Criterion and Paris Theatres which topped the previous week. The sensational engagement of Danny Kaye in person at the Palace, which started Sunday (18). is helping to boost his starring film. Holding up strong in the art houses are "The Importance of Being Earnest." in its fourth big week at the Baronet: "The Promoter." in its 12th week at the Fine Arts, where every week is above the record set by "The Lavender Hill Mob" last winter, and "Forbidden Games." which benefited by the New York Critics award as "best foreign film of the year," and is in its sixth week at the Little Carnegie. "This Is Cinerama" is still absolute capacity at the Broadway Theatre in its 16th week. Only two new 20th-Fox pictures. "Niagara" and "Taxi," opened during the week at the Roxy and Globe theatres, respectively. The Holiday, recently playing stage revues, returned to films January 16 with a reissue of "Cleopatra." (Average Is 100) Astor— Limelight (UA), 13th wk 100 Boronet—The Importonce of Being Earnest (U-l) 4th wk 115 Beekmon—Costic in the Air (Strattord). 3rd wk. . 95 Bi|Ou— The Little World ot Don Camillo (IFE). . . 150 Broadwoy—This Is Cinerama (Cineroma), 16th wk., reserved seots 145 Capitol—Androcles and the Lion RKO) 120 Cinema Verdi—Ot Love and Bandits (IFE) 100 Criterion— Hans Christion Andersen (RKO). 8th wk 125 Fine Arts—The Promoter (U-l), 12th wk 115 55th Street—Skipper Next to God (Doll) 105 Globe— Eight Iron Men (Col). 3rd wk 95 Guild—Leonardo da Vinci (Picture). 9th wk 100 Holidoy—Cleopotro (Para), reissue 100 Little Carnegie— Forbidden Gomes (Times), 6th wk 125 Loew's State—Girls in the Night (U-l) 105 Mayfoir—Ruby Gentry (20th-Fox), 4th wk 105 Palace—Danny Kaye in person opened Jonuory 18 Paramount—The Jozz Singer (WB). plus stoge show 1 20 Pans—Hans Christion Andersen (RKO). 8th wk 1 25 Radio City Music Hall—The Bod ond the Beautiful (MGM), plus stage show 140 Rivoh—My Cousin Rachel (20th-Fox), 4th wk 105 Roxy—Stors and Stripes Forever (20th-Fox), plus stage show, 4th wk 110 Sutton—The Member of the Wedding (Col), 3rd wk 110 Trans-Lux 52nd— Face to Foce (RKO) 125 Trons-Lux 60th~A Tale of Five Women (UA)...105 Victoria— Come Bock, Little Sheba (Para), 4th wk. . 160 World Two Cents Worth of Hope (Times), 5th wk 110 Bus Strike Slices Grosses At Philadelphia PHILADELPHIA—Holdovers and a strike of the employes of the public transportation system caused first run gro.sses to dip. The best average was scored by "Limelight." in its fourth week at the World, w-ith 135. "Ruby Gentry" opened with a strong 120 at the Fox. Aldine— Bwono Devil (Oboler). 4th wk 110 Arcadia— Plymouth Adventure (MGM). 4th wk. . . 85 Boyd—My Cousin Rachel (20th-Fox), 2nd wk. . . 50 Earle—The Iron Crown (RKO), plus stoge show. , 50 Fox—Ruby Gentry i20th-Fox) 1 20 Goldman—Against All Flogs (U-l), 2nd wk 60 Mastboum—Thunder in the East (Paro) 85 Midtown—The Snows of Kilimanjaro (20th-Fox), 14th wk 60 Randolph— Million Dollar Mermaid (MGM), 4th wk. 40 Stonley—Stop, You're Killing Me (WB) 60 Stanton— Bottle Zone (AA), Lure of the Wilderness (20th-Fox) 50 Studio—The Promoter (U-l), 4th wk 85 Trans-Lux— Breaking the Sound Sorrier (UA), 4th wk 80 World— Limelight (UA), 4th wk 135 'Androcles and the Lion' Hit 120 in Buffalo Debut BUFFALO—"Androcles and the Lion" hit the top spot in the local first run race last week with 120 per cent at the Century. "Stop. You're Killing Me" reached the 100 mark at the Paramount. The only other picture to reach 100 was "Anna." in a second week at the Center. Buffalo—Above and Beyond (MGM) 95 Center—Anna (IFE), 2nd wk 100 Cinema—The Promoter (U-l), 4th wk 90 Century—Androcles ond the Lion (RKO) 120 Lafayette— Invosion, U.S.A. (Col); Golden Hawk (Col) 95 Paramount—Stop, You're Killing Me (WB); Tangier Incident (AA) 100 Teck—Million Dollar Mermaid (MGM), 3rd d t wk. 95 'Mermaid' Captures Top Honors Of 200 in Pittsburgh PITTSBURGH—"Million Dollar Mermaid" doubled average at Loew's Penn and was 'way out front in the theatre parade. Grosses were improved at downtown theatres and many neighborhood exhibitors reported a pickup in business. Fulton— Stars and Stripes Forever (20th-Fox). 9 days 85 Horns— My Cousin Rachel (20th-Fox) 110 Penn—Million Dollor Mermaid (MGM) 200 Stanley—Abbott and Costello Meet Captain Kidd (WB) 70 Warner—April In Porli (WB), 2nd wk 115 'Niagara' to Premiere In Both Falls Cities Buffalo—There will be a "hands across the border" world premiere of "Niagara" at both the Seneca Theatre in Niagara Falls, Ont.. and the Cataract Theatre in Niagara Falls, N. Y., Januar>- 28. The picture was filmed last summer in and around Niagara Falls, Ont. A Bell helicopter will deliver prints for both theatres in the center of the Peace bridge, which connects the U.S. and Canada at the Falls, and star Dale Robertson will appear in person at both the .Vmerican and Canadian premieres. Joe Lebworth, 20th-Fox field representative, has been working on the premieres here. The Century in Buffalo will show "Niagara" soon after the Falls premieres. lA Seeks Added Pay For Tri-Dimension PITTSBURGH—Doe.s the projection of three-dimensional pictures require more work or skill than standard practice? That's the dispute here between Warner circuit officials and the lATSE Local 171. The union wants more money for projecting the third -dimension film. "Bwana Devil." Ben Steerman. circuit representative, said that the showing of third-dimension is just the same as standard film. Four men are employed at the Warner projection lx)0th. two men on each of two shifts. Projectors are synchronized and operate at the same time. Upper magazine reels are three times larger than standard, and when the projectors are stopped, there is an intermission while reels are changed. The operators union representative. James V. Sipe. contends that more work and skill are required and that the wage scale should be increased. He says that the present contract, which runs until next October, does not cover conditions that did not exist w'hen it was signed in 1951. M. A. Silver, Warner circuit zone manager, continued negotiations with the union. Philadelphia Esquire Starts Twin Billing PHILADELPHIA—The double billing of product by the Esquire has started a film war in the northern sections of the city with competing theatres, for self protection, .switching to the same policy. Many of the exhibitors dislike the practice for economic reasons because when business is good, the turnover is slow and boxoffice receipts suffer as a consequence. Local first run houses regularly sneakpreview a film in advance of the official openings and show an occasional double feature, but they have not made the two feature programs a policy. Amateur Night at Cohoes COHOES. N. Y—George Seed, city man- conduct- ager for Fabian Theatres, has ijeen ing amateur night shows at the Cohoes Theatre every Friday night with great success. Seed, who hails from an old vaudeville family, acts as master of ceremonies. He reports that attendance has increased and the audience has been very enthusiastic. 36 BOXOFFICE :: January 24, 1953

. . Jules . . , . . Elaine . . Mrs. Brandt Plans 3-D Films For His Globe Theatre NEW YORK—Tri-Opticon three-dimensional pictures will be shown at the Globe Theatre through a deal closed by Harry Brandt, president of Brandt Theatres, with Sol Lesser, producer, and Seymour Poe, sales head. Projection is by standard theatre equipment with two projectors mechanically synchronized by a special rigging. The screen is of standard size but of plastic with a metalized surface. Lesser's production schedule calls for two features and six 20-minute featurettes in color. He acquired U.S. rights to the prcxiess while in Switzerland. Louis Wolff Is Renamed Head of Bookers Club NEW YORK—Louis Wolff of Brandt Theatres has been re-elected president of the Motion Picture Bookers club. Others elected: Vice-presidents, Sam Einhorn and Louis Solkoff; treasurer, Myron Starr; financial secretary, Harvey Reinstein; recording secretary, Shirley Levy; sergeant at arms, Ben Levine: trustees, Fred Mayer and Kitty Flynn; directors, Archie Berish, Alex Arnswalder, George Trelling, Harold Klein, Harry Marr golis and Lillian Seidman. The installation will take place February 2 in the Taft hotel. MGM Executives in N.Y. After Talks on Coast NEW YORK—Howard Dietz, MGM vicepre.'-ident in charge of advertising, publicity and exploitation; Silas F. Seadler, advertising head, and Charles M. Reagan, general sales manager, returned last week from the west coast where they saw new product. Arthur M. Loew, president of Loew's International, and Joseph R. Vogel, vice-president of Loew's Theatres, had returned earlier. Dan Terrell, eastern publicity manager, will go to the coast at the end of the month. John Byram Quits Para. For Stage Production NEW YORK—John Byram, play editor of Paramount Pictures for the past 20 years, will resign February 1, according to Rus.sell Holman, eastern production manager. Bryam plans to enter the field of theatrical production and will make his plans known shortly. Before coming to Paramount, he was dramatic editor and assistant dramatic critic for the New York Times. BROADWAY . . . Otto . . . Loren L. Ryder, head of Paramount's Irving .Vsher, who will produce "Elephant Walk" for Paramount in Ceylon, and Dana Andrews, who will co-star with Vivien Leigh, left by plane January 22 for London, where they will pick up the British star and Peter Finch and then proceed to Ceylon Pierce and G. E. Richardson, cameraman, planed for England January 20 . . . Jay Eisenberg of MGM's legal department, returned from a tour of southern exchanges January 19 studio sound department, planed to Martin Davis, Hollywood January 21 . . . assistant director of advertising and publicity for Samuel Goldwyn, left January 21 for Washington and Baltimore to set plans for "Hans Christian Andersen" openings . Joseph Ehrlich, RKO short subjects publicity manager, went to Philadelphia the same day to start the promotion campaign for the opening of "Operation A-Bomb" at the Stanley Theatre February 14. . . Milton . Nat Levy, eastern division sales manager for RKO. left on a business trip to the Chicago and Detroit branches while Charles Boasberg, general sales manager, returned from a visit to the Toronto branch . R. Rackmil, president of Universal Pic- tures, accompanied by Robert Palmer, studio talent head, who was in New York for two weeks, left for Hollywood for production meetings with N. J. Blumberg. William Goetz, Alfred E. Daff, David Lipton and other executives Lapidus, Warner division sales manager, got back from a trip to Chicago and Pittsburgh. . . . Gabriel Leon J. Bamberger, sales promotion manager for RKO, addressed the National Conference of the United Churchwomen at the Grosvenor hotel Friday (23) on "Community Relations and Family Films" Pascal, producer of "Androcles and the Lion," was honored by members of the Foreign Language Film Critics Circle at the Plaza hotel reception January 2L Samuel Rosen, Fabian Theatres executive, . . . is a grandfather for the second time via his daughter, Mrs. Jacob Yellin, whose infant Mac daughter has been named Rachel Greenberg, attorney with Warner Bros. International, is the proud father of a six-pound, seven ounce girl, Ellen Ruth, born to Mrs. Greenberg at Jewish Memorial hospital January Leo Greenfield, Universal Albany 17 . . . branch manager who was formerly in the New York exchange, is engaged to Muriel Lanahan of Ted Baldwin Associates in New York . . . Arthur Manson, MGM Canadian press representative, arrived from Toronto to get married in New York ... Ed Gallner, MGM field exploiteer in Philadelphia, and Ivan Fuldauer, division press representative for the midwest, are both vacationing. . . . Phil Willcox, director of motion picture relations of Parents' magazine, left for the coast January 23 to present the magazine's annual award to the most talented juvenile for 1952 Stewart, who appears in MGM's "The Bad and the Beautiful," left for Washington and Baltimore, accompanied by Frances Lane of the MGM publicity department, to do interviews in connection with the openings of the picture Ted Loeff, advertising and publicity representative for Aspen Pictures, returned to Hollywood after conferences with United Artists executives on promotion for "Return to Paradise," Sam Zimbalist, MGM producer, sailed on the He de France for MGM's British studios at Herts to supervise interiors on "Mogambo," the Clark Gable-Ava Gardner picture which Gregory Peck wa,s filmed in Africa . and her children and Nicholas Joy, stage and screen actor, returned from abroad. . . . William Dieterle, Paul Graetz, European producer, sailed for England after a month in the U.S. settling distribution details of his Italian picture, "Rome, 11 O'clock," with his associate here, who William Shelton will direct "Elephant Walk" for Paramount in Ceylon, and wife planed to London to start production. Albert A. Hovell Dead NEW YORK—Funeral services were held Monday (19) for Albert A. Hovell, 75, president of Century Theatres, who died the previous Thursday at University hospital. Besides heading the circuit he was senior partner in the law firm of Hovell. Clarkson & Klupt, and president and director of a number of real estate firms. He leaves a son Armand, two daughters and a brother George. Date to Be Set for Trial Of Chesapeake Suit NEW YORK—A date will be set February 25 for trial of the $15,000,000 Chesapeake Industries antitrust suit against Loew's and RKO theatres. Chesapeake, which owns assets of the defunct Eagle Lion Classics, charges that the two circuits closed the local market to ELC pictures. The major companies have been made defendants, but no damages have been asked of them.