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Boxoffice-January.24.1953

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. . CHICAGO fjfrfi. Irving Mack has left Chicago for a three-month stay in Florida. Mack may join her there when he can get away from his Filmack Tiailer business and hLs Variety Harry Nepo. owner of the club duties . . . Kimbark Theatre, has left the hospital after Arch Oboler arrived here a long illness . . . Monday il9i to supervise the opening of his three-dimension film. "Bwana Devil," at the Chicago Theatre. i James Lees & Sons Co. is opening a newshowroom on the 18th floor of the Merchandise Mart. Included in the merchandise displayed in the 10,000 .square foot area is the company's line of carpets for theatres . Attention at the Columbia sales and advertising meeting in the Drake hotel, centered on displays on the Rita Hayworth picture. "Salome." Selectra-Slides were demonstrated by A. Montague, sales chief, and Paul N. Lazarus jr. . . . Paul Marrs suffered a heart attack and has been ordered to the hospital for several weeks Bob Harrison. Marshall Square Theatre head, has been appointed amusement division chairman for the Red Cross drive . . . Donald Mack, son of Irving Mack of the Filmack Trailer Co. has acquired a residence in Glenview, 111. Hollywood brought its glamor gowns to Chicago Friday (23i when Edith Head, chief stylLst at Paramount, pre.sented several creations to be worn in forthcoming Paramount films as a feature of the fashion-luncheon Fi

Oboler Terms 'Bwana' 'Mississippi Gambler Debut Boosts /i-i" Film Revolution' MIAMI—Arch Oboler, whose "Bwana Devil" is playing at the Florida States Sheridan, arrived here to combine vacation with business. Producer of the first full-length thirddimension film, Oboler says he has the biggest film revolution since ^ound on his hands. In a conversation with Stephen J. Flynn. Herald writer, Oboler said that third-dimension films will hurt the Hollywood queens who get by with padding in the right places, a practice which is shown up relentlessly by the new technique. Flynn's query on what third-dimension is, brought a technical lecture on the interrelationship between the left and right eyes. This boils down to the fact that, in addition to the conventional silver screen in front of the audience, there are side screens with extra projectors. Without the polaroid glasses with which each patron is supplied, the picture is a colorful blob of nothing. The picture is the fruit of a trek Oboler took in the Congo, Kenya and Uganda countries. The producer believes he has blazed a historic new trail in films, but he adds that much of the credit goes to his tireless assistant, Jerry Kay. She did everything from dying costumes to serving as script girl. Oboler has been a thorn in the side of conventional entertainment moguls for years. He quit radio about five years ago, saying he could not eat his applause. When radio was beset w'ith soap operas, he produced several series of adult dramas that won him wide acclaim. "Bwana Devil" is attaining big boxoffice all over the country, he says. What pleases the producer most, he says, is the consternation his revolutionary film is causing in Hollywood. "I begged and pleaded with them to go ahead with third-dimension," he says. "But they wouldn't pay any attention. But when 'Bwana' smashed boxoffice records in Los Angeles, they began to perk up. Now every studio in Hollywood is working on supersecret third-dimension projects. The only thing those boys understand is the line winding around the block from the theatre, has that." and 'Bwana Devil' One-eyed people are warned that the magic will not work for them and the picture will appear as any ordinary one. Oboler thinks that third-dimension is years away for television, and that Hollywood can use the new medium to fill theatres now deserted in favor of commercials and 20-year-old films in the home. Piedmont, Ala., Votes Down Continuing Sunday Shows PIEDMONT, ALA.—A 229-212 referendum vote was cast here against continuance of Sunday shows. The election was held at the request of the city council, which took no immediate action. The mayor and council passed a local ordinance last November 24 legalizing the Sabbath shows. Later a number of petitions requested the referendum. Larger Alabama cities are required by law to hold the referendums. Towns the size of Piedmont are subject to city council action. Last previous election on the question, on March 9, 1949, saw Sunday shows turned down 386-142. Your cooperation to the March of Dimes drive is importont. Let your patrons cooperate. Memphis Variety Fund for Charity Photographed together in the Maico Theatre lobby in Memphis, where "The Mississippi Gambler" premiere was a howling success for Variety's Charity fund, are, left to right: James Frew, division manager, U-I; Ruth Hampton, starlet; Julia Adams, one of the film's stars; Valerie Jackson, starlet; Jackie Loughery, starlet; Jean Harper, Miss Tennessee; Piper Laurie, starred with Miss Adams in the film, and M, A. Light- president of MaIco Theatres and head of the Variety charity drive. man sr., MEMPHIS — "The Mississippi Gambler" came down the river from St. Louis to Memphis. He just couldn't lose. The "down the river" premiere which started in St. Louis, moved to Memphis the next night and on to New Orleans the third night as Universal's new film, "The Mississippi Gambler," got history-making receptions in Memphis. While the gambler in the picture rode a steamboat on the mighty Mississippi river, the stars of the film contented themselves with trains and planes as they moved from St. Louis to Memphis to New Orleans. The Memphis premiere, sponsored at Malco Theatre by the Variety Club, with aU the proceeds going to the club's fund to build a Home for Convalescent Children who are recovering from rheumatic fever and other childhood diseases, brought out a crowd of 1,800 persons and netted the fund more than $14,000. There was a parade down Main street with Hollywood personalities who came for the premiere riding in open cars and bands marching and playing. The parade ended in front of Malco Theatre where Memphis television station WMCT did a 30-minute live (Continued on next page) Arriving for the premiere of "Mississippi Gambler," at left the stars came by train, since no riverboat was available. In the photo, left to right: Betty Meller, U-I studio chaperone; Jackie Loughery, Piper Laurie and Ray Smith, Malco assistant manager who welcomed them to Memphis. In photo at right, pretty actress Julia Adams is greeted at the airport by Watson Davis, Malco manager. BOXOFnCE January 24, 1953 SE 59